How Bonafide Advertises on Meta

# Ad summary This ad features a woman discussing Bonafide's Vaginal Dryness Moisturizer. She talks about how the product is perfectly formulated to restore vaginal tissue impacted by a decline in estrogen. She calls out vaginal dryness and painful sex as issues that many women deal with privately due to being afraid to talk about it. The woman also emphasizes that this product does not require a prescription. She highlights that the moisturizer is made with hyaluronic acid and sweet almond oil, making it mess-free and easy to use. She ends by saying that it can be easily added to a nighttime routine by inserting one 3-4 nights a week to relieve vaginal dryness or painful sex. # Brand positioning Bonafide is presented as a discreet and accessible brand that addresses women's health issues that are often stigmatized, specifically vaginal dryness and painful sex due to estrogen decline. The brand is positioned as a solution that bypasses the need for prescriptions, making it a convenient option. Bonafide aligns with a tone of openness and normality regarding women's health, aiming to destigmatize conversations around these issues. The brand appears to push against the norm of keeping women's health issues private, promoting transparency and offering a functional solution to improve women's quality of life. # Product Bonafide's Vaginal Dryness Moisturizer is presented as a solution to vaginal dryness and painful sex, common issues caused by a decline in estrogen. It is designed for women experiencing these symptoms and is formulated to restore vaginal tissue. The moisturizer contains hyaluronic acid and sweet almond oil. Its key selling points are that it is non-messy, fuss-free, and easy to use, seamlessly fitting into a nighttime routine. Users are instructed to insert one moisturizer 3-4 nights a week before bed to feel relief from vaginal dryness or painful sex. A primary purchase barrier addressed is the avoidance of needing a prescription, making it easily accessible. # Visual style The ad has a polished but approachable aesthetic. The production quality leans towards a clean, commercial style without feeling overly staged. The editing is fairly static with minimal cuts, focusing on the speaker and the product. The visuals are well-lit, presenting a bright and inviting kitchen setting. The pacing is moderate, allowing the speaker to clearly articulate the benefits of the product without feeling rushed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The woman holds and gestures toward a box of Bonafide Vaginal Dryness Moisturizer while explaining the product is perfectly formulated to restore vaginal tissue impacted by a decline in estrogen. The message introduces the product and its core function of addressing dryness caused by hormonal changes, which is conveyed through the speaker's tone of gentle authority and direct address. - 00:06–00:13 00:06–00:13 She continues to hold the box and gestures with her free hand to emphasize that vaginal dryness and painful sex are issues that many women deal with privately, because they are afraid to talk about it. The intention is to normalize the issue and position the product as a solution for those who may be hesitant to seek help, establishing a sense of shared experience and understanding. - 00:13–00:14 00:13–00:14 The woman holds up the box and gestures emphatically while declaring that a prescription is not needed. This serves to reduce a key barrier to purchase and highlights the product's accessibility, enhancing its appeal to viewers who may be seeking a straightforward solution. - 00:14–00:18 00:14–00:18 She continues to hold the box, stating that Bonafide has “us” covered and highlights the ingredients, which include hyaluronic acid and sweet almond oil. The message aims to convey confidence and reassure the viewer that the product is effective and trustworthy, positioning it as a reliable choice. - 00:18–00:22 00:18–00:22 The woman holds the product while saying that the product is fuss-free, mess-free, and easy to use. The message highlights the simplicity and convenience of the product, reinforcing its appeal for those seeking an uncomplicated solution to their issues. - 00:22–00:30 00:22–00:30 She highlights that the product is an easy addition to a nighttime routine and can be used 3-4 nights a week before bed to feel relief from vaginal dryness or painful sex. This part of the story gives specific instructions on how and when to use the product and ends by again highlighting the benefits of the moisturizer.

# Ad summary A blonde woman promoting Bonafide, a women's sexual satisfaction enhancer. The ad features the woman speaking directly to the camera about the importance of good blood flow for good sexual response. She also is seen in a kitchen setting drinking the product. # Brand positioning Bonafide is presented as a brand offering solutions for women's sexual health and satisfaction. The ad promotes a positive and empowering tone around women's sexual well-being. The brand positions itself in a market space that acknowledges and addresses women's sexual health needs directly, challenging any norms that ignore or minimize these concerns. The brand promotes the importance of sexual satisfaction. The ad uses emotional positioning, focusing on women's empowerment and well-being. # Product Bonafide Women's Sexual Satisfaction is presented as a supplement aimed at improving women's sexual response through increased blood flow. The product comes in powder form that can be mixed with water. The ad suggests results can be seen in as little as four weeks, positioning the product as a quick and effective solution. The use occasion is presented as a daily routine, highlighting the ease of incorporating the product into one's lifestyle. The ad addresses the barrier of potential dissatisfaction or lack of enjoyment in sex by offering a product that boosts sexual function, with the woman stating, "sex should be fun, and you deserve a boost if you need it." # Visual style The ad has a hybrid aesthetic, combining elements of a polished commercial with a UGC feel. The editing style includes quick cuts and static shots. The lighting appears to be natural, creating a casual and approachable tone. The pacing is moderate, with consistent cuts throughout the ad. The audio-visual sync is present, with text overlays and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:08 The ad begins with the woman speaking directly to the camera about the importance of blood flow for sexual response. She emphasizes that blood flow down there is just as important as a strong pelvic floor, framing the product as essential for sexual satisfaction. This moment is intended to educate and grab attention by focusing on a key factor in sexual health from the expert POV with a casual tone. - 00:08–00:15 Following that, the woman is seen in a kitchen preparing and drinking the product, stating that results can start in as little as four weeks. She reinforces the idea that "sex should be fun" and that one deserves a boost if needed, portraying the product as both effective and supportive of women's sexual well-being. This continues from the customer perspective, reinforcing the product’s benefits and ease of use, while encouraging the viewer to embrace sexual satisfaction. - 00:15–00:17 In conclusion, she claims that the product is yummy and encourages the viewer to "go get them, Tiger," ending the ad with a playful tone that encourages confidence. She maintains the perspective, ending on a note of empowerment and positive reinforcement.

# Ad summary An ad promoting Ristela Mixes, a pink lemonade flavored dietary supplement for women designed to increase sexual satisfaction during menopause. It highlights the product's ability to support sexual desire and arousal, its clinically studied ingredients, and its hormone-free formulation. The ad features a single-dose packet of the supplement alongside a glass of pink lemonade and fresh lemons, emphasizing the product's natural and refreshing qualities. # Brand positioning Ristela is presented as a science-backed solution for women experiencing decreased sexual desire and arousal, especially during menopause. The brand aims to occupy a space that blends natural wellness with clinical validation, appealing to consumers who prioritize both effectiveness and safety. The brand pushes against the traditional norms of silence and taboo surrounding women's sexual health by directly addressing the issue and offering a discreet, convenient solution. # Product Ristela Mixes is a dietary supplement designed to increase sexual satisfaction, specifically for women. It is presented as a pink lemonade flavored powder that can be mixed into drinks. The product's key selling points are its support for sexual desire and arousal, its clinically studied ingredients, and its hormone-free formulation. The ad addresses a potential purchase barrier by emphasizing the product's scientifically backed ingredients. The product comes in a single-dose packet for easy use and portability. # Visual style The ad has a clean, polished studio shot look with natural lighting. The composition is simple and focuses on the product and related ingredients. The color palette is soft and inviting, with pink lemonade and lemons providing a refreshing visual. # Hooks Headline: Increase Sexual Satisfaction # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by directly addressing a common concern: "Increase Sexual Satisfaction DURING MENOPAUSE." This is the brand immediately calling out a specific issue and framing the product as a direct solution. - Next, the ad highlights the product's benefits and features: "Supports sexual desire and arousal," "Clinically studied ingredients," and "Hormone-free." The brand is listing the key reasons why a customer should consider this product. - Finally, the text “Designed specifically for women" is the brand speaking directly to the target consumer, reassuring them that this product is tailored to their needs.

# Ad summary This ad for Ristela mixes shows a woman pouring the drink mix from a single-use packet into a glass of water with ice. The product benefits of supporting sexual desire and arousal, being hormone-free, containing clinically studied ingredients, and being designed specifically for women are highlighted with text call-outs. # Brand positioning Ristela is a health and wellness brand that positions itself as a scientific and accessible resource for women's sexual health. The ad aligns with the values of transparency, evidenced-based solutions, and women-centricity. It targets the female consumer's emotional and physical well-being in the bedroom, normalizing and destigmatizing women's sexual health needs. # Product Ristela Mixes are single-serving drink mixes designed to support sexual desire and arousal in women. The mixes come in powdered form, packaged in individual stick packs for easy use. The product is hormone-free and contains clinically studied ingredients. The ad promotes the product as a convenient, science-backed solution for women to enhance their sexual experiences. # Visual style The ad presents a clean and polished studio shot with soft, natural lighting. The color palette is muted, with pink drink mix providing a subtle pop of color. The background is blurred to keep the focus on the product and its preparation, giving it a modern and accessible look. The overall visual approach emphasizes simplicity and clarity, highlighting the ease of use and the product's health-focused attributes. # Hooks Headline: Get there easier, and more often. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an aspirational statement about sexual satisfaction, inviting the customer to "Get there easier, and more often." The brand introduces the problem and hints at its solution from a position of shared knowledge and experience. - The brand showcases its Ristela Mixes product and the process of preparing it as a drink. This gives the customer a straightforward demonstration of how simple it is to incorporate into their routine. - The brand details the key benefits of the product — supports sexual desire and arousal, hormone-free, clinically studied ingredients, designed specifically for women — to show the customer exactly why Ristela is uniquely effective at solving this problem.

# Ad summary This image ad promotes Bonafide Women's Sexual Satisfaction supplements. The ad emphasizes the brand's commitment to supporting women's sexual health at any age with hormone-free, clinically studied ingredients. # Brand positioning Bonafide is presented as a women's wellness brand that addresses often-ignored health concerns with clinically-backed natural solutions. The brand aims to normalize female sexual health by providing hormone-free supplements designed to enhance physical arousal and orgasm, effectively occupying a space that is both scientific and empowering. Bonafide's products offer an alternative to traditional hormone-based treatments, appealing to women seeking natural and safe solutions for their sexual health. # Product Bonafide Women's Sexual Satisfaction is a dietary supplement designed to enhance physical arousal and orgasm in women. The supplement is hormone-free and made with clinically studied ingredients. The packaging is dark purple and features the brand name prominently, along with a "B" logo. The box contains a 1-month supply of supplements. The product addresses the purchase barrier of hormonal side effects by emphasizing its hormone-free formulation and natural ingredients. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product presentation. The background is a solid, soft purple, and the lighting is even and bright. The visual motifs include icons and lines connecting them to the product, creating a visual point-out of key features. The typography is clean and legible, with a focus on readability. # Hooks Headline: Sex should be fun, at any age. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement that "Sex should be fun, at any age," setting the tone and framing the conversation around female sexual health as a positive and ageless aspect of life. The brand makes this statement to normalize the topic and create an immediate connection with the target audience. - The product is then presented, held by a person. Surrounding the box are four icons and descriptors connected by lines. These callouts list key features, such as being hormone-free and supporting sexual desire and arousal. The brand tells this part of the story to highlight the supplement's benefits and unique selling points, all from a product-centric perspective.

# Ad summary Image ad for Ristela Mixes pink lemonade flavored drink mix. The ad showcases a packet of the mix next to a glass of pink lemonade and a sliced lemon, highlighting the product's key features and benefits. # Brand positioning Ristela is presented as a brand focused on women's sexual health and wellness. The brand aims to occupy a space in the consumer's mind as a provider of hormone-free solutions to support sexual desire and arousal. The visual emphasis on natural ingredients, like lemons, may imply a commitment to natural or health-conscious solutions. The brand seems to be pushing against the norm of ignoring or downplaying women's sexual health, instead directly addressing it with a product designed specifically for women. # Product Ristela Mixes is a pink lemonade flavored dietary supplement designed specifically for women. The product comes in a single-serving packet containing a powdered mix. The mix is intended to be added to water to create a flavored drink. The product is presented as hormone-free and contains clinically studied ingredients. It aims to support sexual desire and arousal. The ad emphasizes the convenience and targeted formulation of the product, suggesting it's a worthwhile option for women seeking to enhance their sexual wellness. # Visual style The ad has a clean, studio-shot aesthetic with soft, diffused lighting and a monochromatic color scheme, dominated by shades of purple and pink. The production quality is high, with sharp focus and careful staging of the product and props. The typography is clean and legible, integrated seamlessly into the overall design. The visual style is polished and modern, likely intended to convey a sense of sophistication and trustworthiness. # Hooks Headline: Want It Again # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a tagline "I WANTED TO Want It Again," immediately grabbing attention by highlighting a desire to rekindle sexual interest. The brand presents this to resonate with potential customers who have experienced a decrease in their sexual desire. - The product is introduced alongside its key features, which include supporting sexual desire and arousal, being hormone-free, containing clinically studied ingredients, and being designed specifically for women. The brand is listing these features to build trust and credibility by showcasing the benefits of the mix. - The visual elements, such as the pink lemonade drink, lemon slice, and product packaging, reinforce the product's flavor profile and intended use. The brand is using this to provide context and increase product appeal. - The ad concludes with a disclaimer about the product's intended use, providing transparency and complying with regulatory requirements. The brand is demonstrating its responsibility and consumer education.

# Ad summary This ad for Bonafide Vaginal Dryness Moisturizer features an older woman smiling at the camera with the product box floating in the upper left. Three checkmark points are listed, highlighting key benefits. # Brand positioning Bonafide aims to occupy the space of a health and wellness brand that provides solutions for women's intimate health concerns. The brand aims to provide relief and comfort, as conveyed by its product line focus and its positioning as a brand that addresses traditionally taboo or sensitive topics. The brand positions itself as a modern, trustworthy source of effective solutions for women's health needs. # Product Bonafide Vaginal Dryness Moisturizer is designed to moisturize and enhance comfort during intimacy. It is for women experiencing vaginal dryness. The product claims to deliver results in 30 days or less. The product is marketed to address vaginal dryness and irritation, common concerns that can affect a woman's quality of life. # Visual style The ad uses a clean, simple design with soft lighting. The image is well-lit with a focus on the product and the woman's face. The color palette is soft and inviting, featuring pastel colors. The overall effect is polished and professional. # Hooks Headline: Meet your solution to vaginal dryness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by introducing the product as a solution to vaginal dryness. The brand is speaking directly to the customer in order to immediately address their problem and offer a resolution. - The ad features the product packaging floating in the upper left corner, providing a visual reference for the product being advertised. This is from the brand's perspective and is intended to familiarize the viewer with the product's appearance. - The ad highlights several key benefits of the product by calling them out with checkmarks. This is presented from the brand's perspective, showcasing the product's efficacy and key selling points. - The ad shows a woman smiling, implying satisfaction and positive results from using the product. The audience is experiencing it from the brand's perspective by conveying the idea that the product leads to a happier, healthier life for the customer.

# Ad summary This image ad identifies menopause as a cause of bad sleep and offers a solution to improve sleep quality. # Brand positioning Bonafide positions itself as a women's health brand that specifically addresses the challenges of menopause. The ad highlights a common symptom, sleep disturbances, and subtly suggests that Bonafide products can help women rebalance their body's chemistry to achieve better sleep. This positioning implies that Bonafide understands the unique physiological changes women experience during menopause and offers tailored solutions beyond generic sleep aids. # Product The ad promotes a product formulated to improve sleep quality in women experiencing menopause. It does not explicitly name the product, but it is implied to be a supplement containing magnesium, GABA, l-theanine, and SAMe. The formulation is presented as a way to "rebalance the naturally occurring chemicals that calm the mind." The ad shows a graph indicating that women improved overall sleep quality after 14 days of consistent use of the product, addressing the purchase barrier of skepticism or delayed results. The product is worth trying because it targets the root cause of sleep issues related to menopause, offering a targeted, natural solution. # Visual style The ad has a clean, polished look, reminiscent of a studio-shot product advertisement. It features soft, natural lighting with a focus on neutral, desaturated tones. The graph is a simple, data-driven visual that contrasts with the lifestyle imagery of the sleeping woman. The typography is clean and legible, and the layout is organized in a column-like structure to create scannability. # Hooks Headline: It wasn't just “bad sleep” it was menopause # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a woman sleeping, which aims to establish a relatable scenario for the target audience and introduce the topic of sleep troubles from a customer POV. - The text "It wasn't just 'bad sleep' it was menopause" reframes the problem and attributes it to a specific cause, menopause, told from the brand's POV, highlighting the root cause of the issue. - A graph illustrates improvement in sleep quality over time to instill confidence in the product and demonstrate the positive effects of the product over three weeks from the brand's POV. - Three bullet points describe product benefits such as improved sleep quality after 14 days of consistent use and a unique formula to rebalance calming chemicals, from the brand's POV, highlighting the benefits of this specific product. - The ad concludes with a disclaimer at the bottom of the image, presented from an external source (e.g. regulatory body). This provides transparency about the product's claims and its evaluation by the Food and Drug Administration, thus adding legitimacy to the product's claim.

# Ad summary This ad promotes Noctera as a product that improves sleep satisfaction. It uses a graph to visualize sleep quality improvement over time and lists key ingredients, emphasizing its formulation to rebalance naturally occurring chemicals for better sleep. # Brand positioning Noctera is presented as a sleep aid solution tailored for women seeking improved sleep satisfaction. The brand emphasizes a scientific approach, referencing a formulation designed to naturally rebalance chemicals in the brain to aid in sleep, a performance-driven positioning aimed at individuals who value functional benefits over purely emotional promises. This is reinforced by the inclusion of specific ingredients, implying a level of transparency and trust in the product's efficacy. The brand also positions itself as a provider of overall sleep quality, pushing against relying on short-term or superficial sleep aids. # Product Noctera is a sleep aid formulated to improve sleep satisfaction, targeting women specifically, as highlighted by the claim that "Long term use of Noctera improves sleep satisfaction for 88% of women." The product is presented as a solution for those seeking to enhance their overall sleep quality through natural means, uniquely formulated to rebalance the naturally occurring chemicals that calm the mind for the best night's sleep. The ad provides a list of key ingredients—magnesium, GABA, L-theanine, and SAMe—which are positioned as integral to the formulation. A unique selling point is the claim of improved sleep quality after 14 days of consistent use, suggesting a relatively quick return on investment. # Visual style The ad has a clean and modern visual aesthetic with a focus on conveying information through data and concise text. It is likely studio-shot with soft lighting. The visual style is clean and minimal, with a focus on the product benefits and data to support its efficacy. # Hooks Headline: Long term use of Noctera™ improves sleep satisfaction for 88% of women # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting data that shows long-term use of Noctera improves sleep satisfaction for 88% of women. This grabs the viewer's attention and establishes the product's effectiveness using a statistic, from the brand's POV. - The ad presents a graph titled "SLEEP QUALITY OVER TIME" to show visually how sleep quality improves over three weeks. This reinforces the initial claim with a visual representation of the data, from the brand's POV. - The ad states that after 14 days of consistent use, women improved overall sleep quality, reinforcing how the product works, told from the brand's POV. - The ad claims Noctera is uniquely formulated to rebalance the naturally occurring chemicals that calm the mind for our best night's sleep, positioning Noctera as a natural way to improve sleep, from the brand's POV. - The ad lists the ingredients of Noctera, including magnesium, GABA, I-theanine, and SAMe. This informs the consumer of the ingredients in the product, from the brand's POV.

# Ad summary This ad shows a sleep aid product that is clinically tested for women who suffer from sleep disturbances. # Brand positioning Noctera is presented as a science-backed sleep aid supplement to improve sleep quality for women. The brand is positioned as a premium solution to promote natural ingredients to calm the mind. # Product Noctera is a sleep aid supplement formulated to rebalance the naturally occurring chemicals that calm the mind for our best night's sleep. It is formulated for women to experience fewer sleep disturbances, as 99% of women who consistently used it improved their overall sleep quality after 14 days. It is made with magnesium, GABA, l-theanine, and SAMe. # Visual style The visual style is clean and minimalistic, utilizing a soft color palette, in a studio shot to focus on the key elements: the sleep quality graph, the product benefits, and a relaxed woman in bed. The lighting is soft and diffused. # Hooks Headline: 99% of women experienced fewer sleep disturbances with Noctera™ # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by stating a statistic, '99% of women experienced fewer sleep disturbances with Noctera™'. This is meant to immediately grab the viewer's attention and position the product as an effective solution from the perspective of other customers. - Next, a graph titled 'SLEEP QUALITY OVER TIME' shows a clear visual representation of sleep quality improving over a three-week period. This is included to provide visual proof that supports the initial statistic, offering a third-party perspective through scientific data. - Three points are listed that describe the product benefits and ingredients, each preceded by a check mark. This section is meant to highlight the key features and value proposition of the product from the brand's perspective, further substantiating the product's claims. - The ad concludes with an image of a woman in bed, eyes closed. This image is intended to evoke a sense of relaxation and tranquility, providing a relatable visual of the desired outcome from the customer's perspective.

# Ad summary The ad features a woman who struggled to sleep before using Noctera. Now, after using Noctera, she is sleeping comfortably and waking up feeling rested. # Brand positioning Bonafide is presented as a health and wellness company focused on women's health issues. The brand aims to occupy a space in the consumer's mind as a provider of safe and effective alternatives to traditional medicine for women's health concerns. The ad emphasizes that Bonafide offers solutions for common discomforts or medical conditions that affect women. The brand uses direct and empathetic language to connect with its target demographic, creating a sense of trust. The brand is positioned to follow category norms. # Product The product being advertised is Noctera, a non-prescription product by Bonafide that aims to alleviate the need to urinate frequently at night in women. The ad visually highlights the before-and-after effects of using Noctera, featuring the woman tossing and turning in bed 'before' and waking up rested 'after two+ weeks with Noctera.' The ad addresses the purchase barrier of frequent nighttime urination, offering Noctera as a solution. It emphasizes the benefits of using a non-prescription option to improve sleep quality and overall well-being. # Visual style The ad features a clean and minimalist visual style. The production quality appears high, with well-lit shots and clear product photography. The layout is grid-based, presenting a before-and-after comparison. The color palette is soft and muted, with a focus on natural tones, which gives a calm, trustworthy feeling. The typography is clean and legible. The overall effect is professional and approachable, aimed at conveying reliability and trustworthiness. # Hooks Headline: If this is how you sleep # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing a question of the viewer's sleep patterns, drawing the viewer into the scenario and establishing a connection with those who struggle with sleep issues. This is shown from the brand's perspective in order to draw in the target audience. - The ad shows the "before" state of a woman who is unable to sleep, visually demonstrating the discomfort and disruption caused by frequent nighttime urination, as seen from the woman's perspective. - The ad transitions to the "after" state of the same woman, now showing her sleeping soundly and waking up feeling refreshed after using the product for two weeks, suggesting a positive outcome and improvement in her sleep quality, from the brand's perspective. - The ad shows the product, Noctera, and then shows a woman stretching and waking up rested to show the solution to sleeplessness. This implies that the product improves sleep quality and promotes a refreshed morning feeling, from the brand's perspective. - The ad closes with a conclusive statement, reinforcing that Noctera is the answer for improving sleep quality, from the brand's perspective.

# Ad summary The ad presents a woman who is not sleeping well and promotes a sleep aid product, Noctera by Bonafide, as a solution. It claims that Noctera can combat sleep disruptions due to hormonal changes experienced by perimenopausal and menopausal women, so they can get improved sleep. # Brand positioning Bonafide is positioned as a women's health and wellness brand focused on hormonal changes during menopause. The brand aims to occupy the space of a reliable and effective solution provider for women experiencing sleep disruptions during perimenopause and menopause. Bonafide promotes a tone of scientific reliability and trustworthiness, offering products specifically formulated to address hormonal changes and improve sleep quality. Bonafide distinguishes itself by focusing on hormonal balance rather than traditional sleep aids, thereby meeting a specific need within the market. The brand positioning is functional, emphasizing its product's unique formulation and benefits for women experiencing hormonal changes. # Product Noctera is a dietary supplement by Bonafide formulated to combat sleep disruptions due to hormonal changes in perimenopausal and menopausal women. It is presented as a solution for women who are not sleeping through the night. The supplement comes in a white plastic bottle with a blue and white label. The ad specifically states that the product is "Uniquely formulated for perimenopausal & menopausal women" and combats sleep disruptions due to hormonal changes, promising "improved sleep." The tablets are white and round, resembling typical medication pills. The ad highlights that Noctera addresses the specific sleep issues women face during hormonal changes. # Visual style The ad has a clean, polished production quality, with studio-shot images. The visual motif is a split-screen showing the same person in two different states of restlessness. The image treatment includes background removal and color grading to create a visually consistent tone. The overall style aligns with platform-native designs, aiming for scannability and stop power in feed. # Hooks Headline: If you're not sleeping through the night, it's time for Noctera™ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement of a common problem for many women: "If you're not sleeping through the night." This opening serves to immediately grab the viewer's attention by identifying a shared issue that many women can relate to. The brand is speaking directly to the potential customer. - The ad transitions to a solution with the phrase, "it's time for Noctera™." This beat immediately introduces the product as the solution to the previously stated problem, presenting it as a timely and effective choice. The brand is stepping in as the solution provider. - The ad continues to establish credibility by stating that the product is "Uniquely formulated for perimenopausal & menopausal women, Noctera combats sleep disruptions due to hormonal changes for improved sleep.*" This assertion is intended to convince the viewer that the product is scientifically backed and specifically designed for their needs, addressing concerns about generic sleep aids. The brand is presenting the product as a unique and scientifically supported solution.

# Ad summary An ad for Bonafide Noctara features a woman describing her frequent nighttime awakenings and how the product has helped her feel more rested, targeting women over 35 experiencing hormonal sleep disruptions. # Brand positioning Bonafide positions itself as a solution for hormone-related sleep issues in women over 35, particularly targeting those experiencing sleep disruptions due to hormonal changes. The brand aims to occupy the space of specialized, science-backed relief, promising a return to restful sleep and improved daytime functionality. This product offers relief from sleep issues by addressing the underlying hormonal causes that are unique to the target demographic. Bonafide presents a direct solution to a problem often overlooked or dismissed as a normal part of aging. # Product Bonafide Noctara is a women's daily sleep support supplement designed to target sleep disruptions stemming from hormonal changes. Marketed towards women aged 35 and older, the product is intended to address hormone-related sleep issues. The advertisement shows the product is a tablet that can be added to a nighttime routine. The ad highlights its unique selling point: being specifically formulated for hormone-related sleep issues. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality suggests a hybrid approach, blending a raw, relatable feel with polished elements. Pacing is moderate, with smooth transitions between shots. The visuals support the conversational tone of the voiceover. The editing rhythm and visuals are timed to music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a woman tossing and turning in bed. - 00:00–00:06 She expresses frustration about waking up at 1:26 AM again, conveying the recurring sleep disruption. - 00:06–00:13 She explains that waking up at night is a common problem for women over 35 due to hormonal changes. - 00:13–00:20 The woman introduces Noctara by Bonafide, saying it is specifically designed for hormone-related sleep issues. This provides a solution to the problem introduced in the previous beat. - 00:20–00:23 The woman states that she is taking the product as part of her nighttime routine. - 00:23–00:31 She shares that she's finally starting to feel rested again, which makes a huge difference on busy mornings. This illustrates the benefit of the product and a positive personal outcome.

# Ad summary This ad features a woman sharing her experience with Noctera by Bonafide, a product designed to address hormone-related sleep issues. She highlights her struggles with waking up in the middle of the night and how Noctera has helped her feel rested again, making a huge difference on busy mornings. # Brand positioning Bonafide is positioned as a health and wellness brand focused on providing solutions for women's health issues, particularly those related to hormonal changes. The brand aims to occupy a space in the consumer's mind as a reliable source for addressing common but often unspoken challenges women face as they age. The tone is practical and empathetic, aligning with a lifestyle of managing everyday responsibilities while prioritizing personal well-being. Bonafide differentiates itself by directly targeting hormone-related issues that can disrupt sleep. # Product Noctera by Bonafide is a daily sleep support supplement specifically designed for women experiencing hormone-related sleep disruptions, particularly those 35 and up. The product aims to improve sleep quality and help users feel more rested, thereby making busy mornings more manageable. It is presented as part of a nighttime routine to combat hormonal changes that can mess with sleep. The key selling point is its targeted approach to addressing sleep issues caused by hormonal fluctuations. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. It feels authentic and relatable, like a personal testimonial shared by a friend. The editing is straightforward with static shots and no fancy transitions. The production quality suggests a hybrid approach, leaning towards a less polished commercial feel to enhance authenticity. The pacing is moderate, aligning with the speaker’s conversational tone, with cuts timed to the woman’s speech. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:12 The ad starts with the woman waking up in the middle of the night and expressing her frustration, which is designed to be relatable to women who experience similar sleep disruptions. - 00:04–00:12 The woman states that waking up at 1:26 AM is a common occurrence for women 35 and up due to hormonal changes and implies this is a widespread problem. - 00:13–00:24 The woman introduces Noctera by Bonafide as a solution specifically made for hormone-related sleep issues and that she has incorporated it as part of her nighttime routine. - 00:22–00:26 The woman expresses her relief at finally feeling rested again thanks to the product. - 00:26–00:31 The woman concludes by emphasizing the positive impact of feeling rested on busy mornings, particularly when chasing a toddler, implying a significant benefit for busy mothers.

# Ad summary The ad features a blonde woman in her kitchen who explains that while coffee is important for her brain, Ristela Mixes by Bonafide is her other morning drink, and is a game changer for women over 40 because it helps increase blood flow to the vagina, so arousal and orgasm becomes easier again, without hormones. She adds that we lose nitric oxide and blood flow when we age, and that can dull arousal. Ristela uses plant-based ingredients to help bring it back, because blood flow is just as important as a strong pelvic floor. She ends the ad by saying to take the product daily, results start in as little as four weeks because sex should be fun, you deserve a boost if you need it, and it's yummy, so "Go get them, Tiger!" # Brand positioning Bonafide is presented as a brand offering solutions that restore women's sexual satisfaction in a natural way. The brand aims to occupy the space of a wellness resource that understands the challenges women over 40 face, offering products that enhance physical intimacy. With an alignment to values of empowerment and self-care, Bonafide directly pushes against traditional competitor behaviors of hormone-based solutions, promoting a functional approach that prioritizes natural ingredients. The brand positions itself as a provider of easy solutions for women seeking to reclaim their sexual wellness through simple additions to their daily routine. # Product Ristela Mixes by Bonafide are a daily drink supplement designed to increase blood flow to the vagina, thereby making arousal and orgasm easier again, without hormones. The product utilizes plant-based ingredients to help restore nitric oxide and blood flow, addressing the issue of dulled arousal that can occur as women age. Its USPs include being hormone-free and using plant-based ingredients to enhance sexual response. The drink is presented as a simple addition to the user's daily routine, with results starting in as little as four weeks. The ad addresses the purchase barrier of sex not being fun and promotes the product as a way to boost sexual satisfaction for those who need it. # Visual style The ad has a blend of UGC and polished commercial aesthetics. The initial kitchen scenes have a casual, everyday feel with natural lighting, suggesting UGC content. The segment with Dr. Maggie shifts to a more professional, studio-lit setting, indicating a polished commercial quality. Editing includes quick cuts between scenes, and the visuals are timed to the music beats. Pacing is fairly consistent throughout the ad, with a mix of static shots and handheld camera movements. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman in a bathrobe stands in her kitchen, making and drinking coffee, as she asks what about her sex life. - 00:05–00:08 00:05–00:08 The woman prepares and stirs the Bonafide Ristela Mix into a glass of liquid. A text overlay reads "That's a game changer" - 00:08–00:09 00:08–00:09 She is then shown drinking the product. - 00:09–00:10 00:09–00:10 The woman stands in front of a shelf and says "Bonafide." - 00:10–00:27 00:10–00:27 The woman, identified as Dr. Maggie, holds up the Bonafide packaging and explains that Ristela is a daily drink supplement that increases blood flow to the vagina to make arousal and orgasm easier, without hormones. She adds that we lose nitric oxide and blood flow when we age, and that can dull arousal. - 00:27–00:40 00:27–00:40 Dr. Maggie continues explaining that Ristela uses plant-based ingredients to help bring back blood flow, because good blood flow equals good response. She ends the explanation by saying blood flow is just as important as a strong pelvic floor. - 00:40–00:50 00:40–00:50 The woman from the beginning of the ad holds up the drink and says to take it daily, because sex should be fun, you deserve a boost if you need it, and it's yummy, so "Go get them, Tiger!"

# Ad summary The ad promotes Bonafide Noctera as a solution for menopause-related sleep disturbances. The ad features a woman sleeping, a graph illustrating improved sleep quality over time, and highlights key benefits such as improved sleep quality and a unique formulation to calm the mind. # Brand positioning Bonafide is presented as a science-backed brand offering natural solutions for women's health concerns, specifically menopause-related sleep disturbances. The brand is positioned as a provider of uniquely formulated products designed to rebalance naturally occurring chemicals in the body, promoting overall well-being. Bonafide aims to occupy a space in the consumer's mind as a trusted and effective alternative to traditional treatments, emphasizing the use of ingredients like magnesium, GABA, and l-theanine. The brand aligns with a lifestyle that values natural health solutions and prioritizes restful sleep and mental calmness. Bonafide positions itself as a modern wellness brand that uses science-backed solutions. # Product Noctera is a sleep aid supplement designed to alleviate menopause-related sleep disturbances. It works by rebalancing naturally occurring chemicals in the body to calm the mind and promote better sleep. The supplement contains magnesium, GABA, l-theanine, and SAMe. The ad claims that 99% of women experienced fewer sleep disturbances with Noctera, and that after 14 days of consistent use, women improved overall sleep quality. This product is for women experiencing menopause-related sleep disturbances. # Visual style The ad has a clean and polished visual aesthetic with a focus on conveying information effectively. The image features a soft, diffused lighting effect. The layout is organized with a clear hierarchy, using a combination of text, visuals, and a graph to communicate the product's benefits. The color palette is primarily purple. # Hooks Headline: Menopause related sleep disturbances 99% of women experienced fewer sleep disturbances with Noctera™ # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the problem of menopause-related sleep disturbances and states that "99% of women experienced fewer sleep disturbances with Noctera™." This is intended to grab the viewer's attention by presenting a common issue and immediately offering a promising solution. This part of the story is told from the brand's perspective, showcasing the effectiveness of its product. - The ad includes a graph titled "SLEEP QUALITY OVER TIME," illustrating the improved sleep quality achieved by women using Noctera. The x-axis is labeled Week 1, Week 2 and Week 3. The graph shows a blue line starting at week 1 and inclining towards a point labeled, "Improved". This is included to provide visual evidence of the product's efficacy and to show a clear progression of improvement over time. The visual information is framed from an external, objective viewpoint, presenting data to support the brand's claims. - The ad presents three bullet points, each highlighting a unique selling point of the product: "After 14 days of consistent use, women improved overall sleep quality," "Uniquely formulated to rebalance the naturally occurring chemicals that calm the mind for our best night's sleep," and "Made with magnesium, GABA, I-theanine, SAMe." These points are intended to provide specific details about the product's benefits and ingredients, further convincing the viewer of its value. This section is presented from the brand's perspective, emphasizing the unique features and benefits of Noctera.

# Ad summary A woman shares her struggle with menopause and lack of sleep due to it. She recommends the product Noctera which helps women get more sleep and helps them be more productive. # Brand positioning The brand Bonafide is presented as a women's health company that focuses on natural solutions for menopausal symptoms. It aims to occupy the space of a trusted resource for women seeking alternatives to traditional hormone-based treatments, positioning itself as a provider of clinically-studied, hormone-free supplements that address specific menopausal concerns. The brand's tone is empathetic and science-backed, aiming to empower women to take control of their health during this life stage. By offering over-the-counter solutions, it pushes against the norm of requiring prescriptions for menopausal symptom relief, providing accessible and convenient options. The brand positioning is functional, highlighting the efficacy and safety of its products, while also tapping into the emotional needs of women seeking relief and improved quality of life during menopause. # Product The product being advertised is Noctera by Bonafide, a hormone-free sleep supplement designed specifically for women experiencing sleep disruptions due to menopause. It's presented as a daily supplement that supports deeper, more consistent sleep without the use of hormones. The ad emphasizes that Noctera is backed by clinical studies, with cited statistics showing that 99% of women experienced fewer sleep disturbances and 89% were able to fall back asleep easily after waking up. The ad addresses the purchase barrier of needing a prescription by highlighting that Noctera can be ordered directly online, eliminating the need for a doctor's appointment. By emphasizing its hormone-free formulation and clinical validation, the ad aims to convince viewers that Noctera is a safe and effective solution for improving sleep quality during menopause. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is a hybrid of casual and professional, making it relatable and trustworthy. There are no visual motifs that are present. The pacing is consistent throughout the ad. The cuts are timed to match the voiceover lines, creating a seamless audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman opens her refrigerator and explains that her mornings are now heavy because she hasn't been able to sleep through the night since she began menopause. This introduces the problem of sleep disruption related to menopause and sets the context for the rest of the ad. This is told from the woman's perspective as she shares her personal experience. - 00:07–00:13 00:07–00:13 The woman is shown tossing and turning in her bed while explaining how her sleep has not been the same since menopause and that she wakes up every night thinking about everything she needs to get done. This visually reinforces the sleep problem and highlights the mental and physical exhaustion associated with it. This is told from the woman's perspective as she describes her restless nights. - 00:14–00:19 00:14–00:19 The woman is sitting on her bed, expressing her frustration about her husband being able to sleep soundly while she has worries on her mind. This emphasizes the emotional toll of sleep deprivation and how it can affect relationships. It's from the woman's POV as she conveys her annoyance and jealousy. - 00:20–00:33 00:20–00:33 The ad shows the woman's morning routine, including opening the refrigerator, pouring water from a kettle, and working on her laptop. She continues to explain that her body is exhausted, but her brain keeps going, and she has no energy to do everything the next day. This demonstrates the cycle of poor sleep and its impact on daily productivity. This is told from the woman's perspective as she relates her struggles to the audience. - 00:34–00:37 00:34–00:37 The woman is sitting on her bed and assures the audience that this is common for many women going through menopause. This reinforces the relatability of the problem and sets the stage for a solution. This is told from the woman's perspective, reassuring viewers they are not alone. - 00:38–00:48 00:38–00:48 A bottle of Noctera is shown on a nightstand, and the woman transitions to promoting Noctera as a solution that changed everything for her. She describes it as a hormone-free sleep supplement designed to help support deeper, more consistent sleep. This introduces the product as a solution to the problem previously described. This is told from the woman's perspective, advocating for the product. - 00:49–00:58 00:49–00:58 The woman shares statistics from a double-blind, placebo-controlled study, stating that 99% of women experienced fewer sleep disturbances and 89% were able to fall back asleep easily. This provides evidence-based support for the product's effectiveness. This is told from the woman's perspective. - 00:59–01:08 00:59–01:08 The woman is lying in bed petting her dog while stating that high-quality sleep is as important as diet and exercise for your health, and although sleep problems are normal, you don't have to deal with it. This further emphasizes the importance of sleep and empowers the audience to seek a solution. This is from the woman's perspective, advocating self-care. - 01:09–01:16 01:09–01:16 The woman is on a phone call, while also working on her laptop, and states that you don't need to make a doctor's appointment to get Noctera and that you can order it right on your phone, meaning one less item on your to-do list. This addresses a purchase barrier and provides a call to action. This is from the woman's perspective.

# Ad summary The ad promotes Bonafide Revaree Plus vaginal moisturizer for women over 40. The ad is presented by a woman who is experiencing dryness due to changing hormone levels. She highly recommends Bonafide Revaree Plus as a product that helped with silent discomfort. # Brand positioning Bonafide is presented as a solution for women experiencing vaginal dryness, particularly after the age of 40 when hormone levels begin to change. The brand positions itself as a provider of hormone-free vaginal moisturizer without applicators, addressing a common issue in a straightforward and relatable manner. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for intimate care, aligning with values of comfort and well-being. It pushes against the taboo surrounding vaginal dryness by openly addressing it. # Product Bonafide Revaree Plus is a hormone-free vaginal moisturizer in suppository form for moisturizing and enhancing comfort during intimacy. The product is designed for women experiencing vaginal dryness, particularly due to hormonal changes after the age of 40. The product is marketed as hormone-free, applicator-free, and drama-free, offering a convenient and hassle-free solution. It aims to address the discomfort and inconvenience of vaginal dryness with a focus on ease of use and clinically proven effectiveness. The suppository contains hyaluronic acid and sweet almond oil. # Visual style The ad has a UGC feel with a bright and clean aesthetic. The editing style features a mix of static and quick cuts. The production quality is polished, creating a balance between authenticity and commercial appeal. The pacing is moderate and consistent, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a question about vaginal dryness and how it is often avoided but should not be lived with. - 00:03–00:14 The creator states that everything changes after 40, especially discomforts like hot flashes, tiredness, and dryness. - 00:15–00:20 She then presents Bonafide Revaree Plus as a solution, describing it as a vaginal moisturizer without hormones, applicators, or drama. - 00:21–00:28 She continues by explaining that it should be used before going to bed, is clinically proven, and is formulated to help restore vaginal hydration affected by estrogen reduction. - 00:29–00:31 She explains the product contains hyaluronic acid and sweet almond oil. - 00:31–00:36 The creator notes how luxurious the product sounds and that it helped her with a silent discomfort. - 00:37–00:41 She then equates taking care of vaginal dryness to caring for the skin. - 00:41–00:45 The ad concludes by stating that at this age, the only thing she wants dry is her martini.

# Ad summary The ad aims to address vaginal dryness and discomfort experienced by women in their 40s and beyond due to hormonal changes. It features a woman who introduces Bonafide Revaree Plus, a vaginal dryness moisturizer, highlighting its hormone-free and applicator-free features. She discusses the issue of vaginal dryness that accompanies menopause. The ad positions the product as a luxurious solution to restore vaginal hydration with ingredients like hyaluronic acid and almond oil. The ad concludes with a call to action and a lighthearted reference to the desire for dryness in a martini, aligning the product with self-care and addressing an uncomfortable issue in a humorous way. # Brand positioning Bonafide is presented as a women's health brand focused on addressing the often unspoken challenges of menopause and hormonal changes with clinically tested solutions. The brand positions itself as a provider of safe, hormone-free alternatives for women experiencing vaginal dryness, targeting those who prioritize natural and gentle solutions. Bonafide aligns with a lifestyle that includes self-care and wellness, normalizing a private, sometimes uncomfortable issue. The brand sets itself apart by offering products like Revaree Plus that are free from hormones and applicators, differentiating from traditional treatments. It seeks to occupy a space in the consumer's mind as a trusted and discreet option for addressing intimacy and dryness-related concerns. # Product Bonafide Revaree Plus is a vaginal dryness moisturizer designed to alleviate discomfort and dryness associated with menopause. The product is described as a hormone-free, applicator-free solution containing hyaluronic acid and almond oil. It is presented as a convenient option to use just before bedtime, and is intended to moisturize and enhance comfort during intimacy. The ad addresses the purchase barriers related to hormone use and complicated application methods by emphasizing Revaree Plus's natural and straightforward application. The product comes in the form of vaginal suppositories. The advertisement highlights the clinical testing and formulation of the product, suggesting reliability and effectiveness in restoring vaginal hydration affected by decreased estrogen levels. The main USP is that it targets vaginal dryness that has come about with the decrease in estrogen, but without the introduction of additional hormones. # Visual style The ad's aesthetic is a blend of authentic, relatable UGC and professionally shot product displays. It uses natural lighting in the kitchen scenes and outdoor lighting during the skincare application. The editing style includes quick cuts and static shots, enhancing the pacing. The production quality leans towards a UGC feel with natural settings, creating a connection with the target audience. The ad incorporates both natural settings like a home kitchen and outdoor environments to enhance the UGC authenticity. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action The woman points down, indicating for the viewer to click on the ad. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman holds up a drink glass and then pulls it away from the camera, as if she had been avoiding it. She then addresses the viewer, saying that while she may be avoiding something because it hurts, she shouldn’t have to live that way, which suggests she's acknowledging a difficult situation that needs addressing. - 00:03–00:08 00:03–00:08 She describes the changes that happen to women after they turn 40 and mentions hot flashes and fatigue. She asks about the dryness, implying that everything is becoming dry. She is speaking from a peer's perspective, sharing common concerns and experiences about getting older. The tone is casual and relatable, creating a sense of shared understanding. - 00:08–00:14 00:08–00:14 She validates this concern as not an exaggeration, explaining that as estrogen decreases, the body alerts women that something is changing. She is speaking as an understanding woman with a peer tone. This reassures viewers that their experience is valid and signals a moment of understanding and support. - 00:14–00:21 00:14–00:21 The ad switches to hands opening a Bonafide product box and taking out a box of Revaree Plus. The text on the box reads 'Vaginal Dryness Moisturizer.' The narrator announces the product is without hormones, without applicators and without drama. The product is introduced as a straightforward, easy solution. - 00:21–00:25 00:21–00:25 She presents the product by sharing that it should be used right before bed. The narrator speaks from a position of trust. This creates a sense of convenience and simplicity. - 00:25–00:28 00:25–00:28 She explains that the product has been clinically proven to help restore vaginal hydration. She is speaking as a spokesperson for the product. This builds credibility and reinforces the product's potential benefits. - 00:28–00:31 00:28–00:31 A close up reveals that the product contains hyaluronic acid and almond oil. The visual style is informative. This is to highlight the product's features. - 00:31–00:36 00:31–00:36 The narrator expresses that while this sounds luxurious, it is her experience that it has helped her with the silent discomfort that no one talks about. She is speaking from a position of trust. This connects the product to personal experience and the resolution of an uncomfortable issue. - 00:36–00:42 00:36–00:42 She states that if you take care of your skin and take collagen, this is the same, implying it should be a part of your self care routine. She points down, directing people to click the ad. She explains that 'she' needs your attention too. This reinforces self-care and encourages viewers to consider the product as part of their overall wellness routine. - 00:42–00:45 00:42–00:45 She holds up a martini, noting that at this age, the only thing she wants dry is a good martini. She is using self-deprecating humor. It's a lighthearted ending that uses humor to address the topic of dryness.

# Ad summary This ad features a woman experiencing sleep disturbances due to menopause. The ad highlights the features and benefits of Bonafide's Noctera supplement, which combats sleep disruptions, improves sleep quality, boosts daytime energy, and is non-habit forming. # Brand positioning Bonafide is presented as a women's health and wellness brand that offers solutions for sleep issues related to hormonal changes. The brand occupies a space in the market by providing supplements specifically tailored to address these issues. Bonafide aligns with a tone of empowerment and support for women experiencing menopause, suggesting that it understands and caters to their unique needs. The brand differentiates itself by focusing on hormonal balance as a key factor in women's health, which is a functional positioning aimed at women seeking targeted solutions for sleep problems. # Product The featured product is Bonafide Women's Daily Sleep Support, specifically Noctera, a dietary supplement designed to combat sleep disruptions due to hormonal changes. It aims to improve overall sleep quality and daytime energy, while being non-habit forming. The product is intended for women experiencing sleep disturbances related to menopause. Key features include combating sleep disruptions, improving sleep quality, and boosting daytime energy. The USP is its focus on hormonal changes as the root cause of sleep issues, addressing a specific purchase barrier for women who have not found relief with traditional sleep aids. The ad positions Noctera as a natural, effective solution for those seeking to improve their sleep and energy levels. # Visual style The ad has a split-screen layout that juxtaposes the problem (sleeplessness) and the solution (product benefits). The production quality appears to be professionally shot with natural lighting to create a relatable feel. The image treatment is clean and simple, without heavy filters, to maintain a trustworthy vibe. The typography is straightforward and legible, aiding scannability in the feed. # Hooks Headline: Waking up mid-sleep? It could be menopause. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question: 'Waking up mid-sleep? It could be menopause.' This is intended to immediately grab the attention of women experiencing sleep disturbances and suggests that menopause might be the underlying cause. The brand is reaching out to potential customers by connecting a common problem with a specific demographic. - The ad transitions to the solution, 'With Noctera by Bonafide:', which introduces the product as a potential remedy. This progresses the narrative by offering an answer to the problem presented in the initial question. The brand wants the customer to know they have a product that can help their problem. - The ad lists the benefits of Noctera, highlighting that it 'Combats sleep disruptions due to hormonal changes,' 'Improves overall quality of sleep,' 'Improves daytime energy,' and is 'Non-habit forming.' This builds upon the solution narrative by detailing the specific ways the product can improve sleep quality. This information is intended to provide proof that this product works to solve the customer's problem.