How Blissim Advertises on Meta

# Ad summary The ad showcases a collection of beauty products from different brands as part of a curated set called "SPLENDIST," promoted by Blissim. The products are presented against a backdrop of ocean waves to evoke a summer theme. The ad alternates between group shots of all products and individual close-ups, highlighting each item's features and aesthetic appeal. The visuals are interspersed with shots of a woman wearing the featured earrings and sarong. The French text emphasizes the products as a new summer routine, available in a tote bag with additional beauty items. # Brand positioning Blissim is presented as a curator of beauty products that brings together items from various brands into a thoughtfully composed collection. The brand positions itself as an arbiter of taste, offering customers a convenient way to discover new products and elevate their summer beauty routine. Blissim aligns with a lifestyle of leisure and self-care, suggesting that beauty can be effortlessly integrated into one's vacation or daily life. The brand steers clear of functional or complex beauty routines, opting instead for a simplified approach that emphasizes ease and elegance, targeting those who value both quality and convenience in their beauty choices. # Product The advertised product is a curated collection of beauty and personal care items called "SPLENDIST" by Blissim. The ad displays a range of products, including skincare, makeup, and accessories, all designed to enhance one's summer routine. Specific items shown include Keune Air Flow Hairspray, Curél moisturizer, Biarritz Solaire Invisible Sun Oil SPF 50, Respire sunscreen stick SPF 50, Krème collagen cream, a Natasha Denona eyeshadow palette, Wild handcrafted soap, and gold sunflower earrings, along with a blue sarong with a sun pattern. The collection is presented as a comprehensive solution for summer beauty needs, conveniently packaged in a tote bag. The inclusion of eight "pépites beautés" (beauty gems) implies that there are additional, unspecified items in the bag, adding extra value. # Visual style The ad has a polished, commercial aesthetic with a focus on bright lighting and clean product presentation. The editing style uses static shots with smooth transitions between them, creating a calm and visually appealing experience. The consistent use of the ocean backdrop and reflective surfaces enhances the summer theme. The pacing is slow and steady, with a focus on highlighting the individual beauty products in detail. The production quality is high, giving the ad a professional and sophisticated feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a static shot of various beauty products arranged neatly on a reflective surface against a backdrop of ocean waves. This scene is meant to introduce the audience to the advertised collection. The positioning of products from different brands is intended to create a visually appealing display. The shot establishes the summer theme and conveys a sense of luxury and curated beauty. - 00:06–00:12 00:06–00:12 The ad transitions to individual product close-ups, interspersed with brief glimpses of the sarong and earrings. This segment highlights each product's details and encourages the audience to appreciate their aesthetic qualities and potential uses. The shot of the sarong and earrings is meant to represent the lifestyle element associated with the beauty collection.

# Ad summary This ad from Blissim, for Rituals, promotes a gift idea for Father's Day, featuring a selection of Rituals products for 39€, originally priced at 77€. # Brand positioning Rituals is presented as a luxury brand offering high-quality self-care and grooming products. The brand's alignment with a lifestyle of indulgence and well-being is underscored by the curated selection of products in the set, suggesting a holistic approach to personal care. The decision to feature a gift set specifically for Father's Day highlights the brand's inclusivity and expands its reach to customers seeking sophisticated and thoughtful gifts for men, stepping beyond traditional gendered norms within the self-care market. The brand positioning leans towards an emotional connection, emphasizing the pleasure and emotional value derived from the products. # Product The ad features a collection of Rituals products in sleek, dark packaging, including: a shower foam in a tall, cylindrical bottle with a black cap; a cleansing foam in a shorter, wider cylindrical bottle with a brown accent; a body moisturizer in a tube; and what appears to be a shaving cream or gel, also in a tube. The products are likely targeted towards men, given the Father's Day theme. The set is presented as a curated collection, designed to offer a comprehensive grooming experience. The ad addresses the common purchase barrier of indecision by presenting a ready-made gift set, highlighting the value and convenience of acquiring multiple products at a discounted price. The key selling point is the discounted price of 39€ for products valued at 77€. # Visual style The ad features a polished, studio-shot image with a focus on product presentation and value messaging. The image treatment involves a muted color palette, creating a sophisticated and calming aesthetic. The typography is clean and legible. The overall style leans towards a platform-native aesthetic, fitting well within the standard advertising norms. # Hooks Headline: Besoin d'idée cadeau pour la FÊTE DES PÈRES ? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by questioning whether the viewer is looking for a Father's Day gift idea. This is intended to immediately engage viewers seeking gifting solutions, presenting the ad as a helpful and timely recommendation from the brand. - The focus shifts to showcasing a collection of Rituals products. The intention here is to visually communicate the variety and premium quality of the items included in the Father's Day gift set from the brand's perspective. - The ad concludes by highlighting the value of the Rituals collection, emphasizing its suitability 'for him.' This narrative beat aims to reinforce the set as an ideal and thoughtful gift choice, as conveyed by the brand.

# Ad summary This ad promotes the Blissim MOVE limited edition box in collaboration with Alexia Mori. It showcases Alexia using the bag and working out, followed by a display of the products included in the box, highlighting its value and inviting viewers to discover the collection. # Brand positioning Blissim is presented as a brand that collaborates with fitness influencers like Alexia Mori to curate limited edition beauty and wellness boxes. This suggests the brand aims to occupy a space in the consumer's mind as a curator of trend-focused, lifestyle-oriented beauty and wellness products. The brand seems to align with values of fitness, collaboration, and curated experiences. By partnering with an influencer, the brand appears to be leveraging social relevance and credibility. The brand's positioning is both functional (providing a range of beauty and wellness products) and emotional (offering a curated experience that aligns with a fit and healthy lifestyle). # Product The featured product is the Blissim MOVE limited edition box, a curated collection of beauty and wellness products created in collaboration with Alexia Mori. The ad displays the bag and an array of products, including skincare, haircare, and wellness items. The original price (€244) and discounted price (€52) are displayed, highlighting its value for money. The bag is shown carried by Alexia Mori in various workout settings, indicating it is designed for active individuals. The ad does not explicitly address specific purchase barriers but implies a high value through the discounted price and curated collection. # Visual style The ad has a polished commercial aesthetic with a clean and consistent look. The video features static shots and smooth transitions. The deep red background is a visual motif. The pacing is consistent throughout the ad. The cuts and text appearances are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Découvrir la collection # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with Alexia Mori posing and working out with a burgundy bag slung over her shoulder. This conveys the association of the Blissim brand with Alexia Mori and highlights the fitness theme. The perspective is from the brand, introducing their collaboration. - 00:04–00:06 00:04–00:06: The ad transitions to a display of numerous beauty and wellness products laid out on a surface. This shows the contents of the Blissim MOVE box. The perspective is from the brand, showcasing the variety of items included. - 00:06–00:07 00:06–00:07: A text overlay appears, showing the original price (€244) crossed out and the discounted price (€52) highlighted. This conveys the value proposition and potential savings. The perspective is from the brand, emphasizing the offer. - 00:07–00:08 00:07–00:08: The ad displays the product names and brand logos, followed by the text "Découvrir la collection". This prompts viewers to explore the Blissim MOVE collection. The perspective is from the brand, issuing a call to action.

# Ad summary This ad promotes the Blissim Splendist summer beauty bag, a limited-edition collection of essential summer beauty products. The ad features a woman holding and displaying the bag and its contents, including makeup, skincare, hair care, and beach accessories. The ad emphasizes the bag's comprehensive selection for summer and its suitability for beach outings. # Brand positioning Blissim is presented as a brand that partners with collaborators, exemplified by the six-year partnership mentioned in the ad. The brand is innovative, surprising customers with each new offering. Blissim delivers curated beauty selections tailored for seasonal needs. Blissim's Splendist Été is a limited-edition, high-value collection designed for summer. This positions the brand as a reliable source of comprehensive beauty solutions for specific seasonal needs. # Product The Blissim Splendist Été is a limited-edition beauty bag focused on the summer theme, containing essential products needed for a great summer. The bag contains hair care products, skincare items, makeup, and beach accessories, including a sarong, a fan, and a beach bag. This curated collection aims to provide everything one needs for summer beauty and beach outings. The bag promotes convenience and value by packaging multiple related items together. # Visual style The ad has a casual, UGC-style aesthetic. The video is shot in natural lighting. The editing is simple with static shots and no transitions. The pacing is moderate, following the speaker's natural rhythm. The production quality is typical of a standard smartphone video. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is holding a tote bag and is speaking to the camera. - 00:00–00:03 The woman states that she has been collaborating with Blissim for six years and that they still surprise her. - 00:03–00:06 The woman states that she chose to talk about the Splendist Été, a very limited edition. - 00:06–00:11 A shot of the contents of the bag spread out on a sarong outside. The woman states the products in the bag are on a summer theme and have all the essentials needed to spend the summer on top. - 00:12–00:15 The woman states that the bag contains hair care, skin care, makeup, and accessories. - 00:16–00:21 The woman displays the contents of the bag one by one: the sarong, the fan, and the beach bag. - 00:21–00:24 The woman states that the beach bag is for going to the beach and states that it is very beautiful.

# Ad summary This ad showcases the contents of the Splendist Éte tote bag by Blisimm. The tote is displayed and items are pulled out one by one. These include sunscreen, makeup, hair products, and accessories that are curated for Summer. # Brand positioning Blisimm is presented as a brand that offers curated products for a 'splendid' summer lifestyle. The brand partners with other beauty and lifestyle brands to provide a range of items perfect for summer activities. The brand aligns with values of style, convenience, and enjoying the season to the fullest. Blisimm's positioning is emotional, focusing on enhancing the summer experience. The overall brand aims to occupy a space in the consumer's mind as a purveyor of curated, seasonal luxury. # Product The Splendist Éte by Blisimm is a curated collection of summer essentials, including skincare, makeup, hair products, and accessories, all packaged in a stylish tote bag. The tote bag itself is light blue with white sunburst pattern and matching blue straps. Featured products include: Laboratoire de Biarritz SPF 50 Sun Oil, Wild brand refillable gel douche by Emma Bridgewater, Krème Collagen Smoothing Cream, Natasha Denona Bronze or Nude Eyeshadow Palette, Respire SPF 50 Matifying Sunscreen Stick, a blue sunburst patterned pareo (beach wrap), Keune Air Flow No-Heat Styling Cream, Les Capricieuse Jewelry Soleil earrings, Curel Hydratation Intense Spray, and a blue sunburst patterned hand fan. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the products in a visually appealing way. The editing style consists of quick cuts to keep the pace moving, and the production quality is polished, giving it a commercial feel. The visual motifs include close-ups of the products and consistent background elements (wicker surface, white door, straw hat), which create a cohesive look. The pacing is consistent with the music beat. The products are all timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a zoom in on the tote bag. The text overlay reads 'Unboxing Splendist Éte by Blisimm'. This signals the audience that the ad will be an unboxing style of product reveal. - 00:03–00:04 00:03–00:04: A woman's hands pull out a Laboratoire de Biarritz SPF 50 Sun Oil. The text overlay reads 'Splendist Éte +240 € de produits à l'intérieur (240€ worth of products inside). The brand and product are displayed in a text overlay below the product. - 00:05–00:09 00:05–00:09: The hands display a Wild brand refillable gel douche by Emma Bridgewater. The product is twisted to showcase its refillable nature. - 00:10–00:11 00:10–00:11: A Krème Collagen Smoothing Cream tube is displayed. - 00:13–00:17 00:13–00:17: Two Natasha Denona Bronze or Nude Eyeshadow Palettes are shown. - 00:17–00:20 00:17–00:20: Respire SPF 50 Matifying Sunscreen Stick is displayed. - 00:20–00:22 00:20–00:22: A sunburst-patterned pareo (beach wrap) is pulled from the bag. - 00:22–00:25 00:22–00:25: Keune Air Flow No-Heat Styling Cream tube is displayed. - 00:25–00:27 00:25–00:27: Les Capricieuse Jewelry Soleil earrings are shown. - 00:27–00:30 00:27–00:30: Curel Hydratation Intense Spray bottle is displayed. - 00:30–00:33 00:30–00:33: A blue sunburst patterned hand fan is opened.

# Ad summary This image ad promotes a line of Rituals men's products sold by Blissim as a Father's Day promotion. The ad features the product line and a discount. # Brand positioning Blissim is presented as a retailer of products from brands such as Rituals. The brand aims to provide consumers with a curated selection of beauty and self-care products from other brands. The brand is positioned as accessible, offering these products at discounted prices. The customer should care because they can purchase Rituals products from Blissim for a cheaper price than what they would normally pay. # Product This ad promotes Rituals products for men, including shampoo, body wash, deodorant, and other self-care items. The products are packaged in dark gray bottles and tubes with minimalist designs. The products are arranged on a shelf, implying that they are part of a daily grooming routine. The products are sold by Blissim, with the ad highlighting a special Father's Day promotion on the set. The customer should buy these products because they are being offered at a discounted price. # Visual style The ad has a modern and clean visual style, with a focus on the products themselves. The lighting is soft and diffused, creating a sense of calm and luxury. The dark color palette and sleek product design give the ad a sophisticated and masculine feel. The product's wet spots and overall styling suggest the photo was taken in a bathroom. Overall, the visual style aims to appeal to an audience interested in high-quality grooming products. # Hooks Headline: MONSIEUR (avec) RITUALS... # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a collection of Rituals men's products, aiming to showcase the range of items available. The brand presents the products in a bathroom setting, suggesting a cohesive grooming routine. - The ad indicates the products are sold by Blissim and offers them at a discount, providing a value proposition to encourage purchase. The brand presents this as a special offer related to Father's Day to drive urgency and relevance.

# Ad summary This image ad features a variety of beauty and skincare products in a kit, emphasizing a significant discount. The ad is designed to attract attention with bright colors and clear messaging about the savings. # Brand positioning The brand, Blissim, is presented in collaboration with Alexia Mori, suggesting a partnership to curate a limited edition product offering. The brand is positioned as offering high value through curated editions at significantly reduced prices, emphasizing accessibility and exclusivity. Blissim seems to align with a lifestyle that values beauty and skincare routines, promoting the idea of indulging in limited edition offerings without breaking the bank. # Product The featured product is a limited edition collection of various skincare and beauty items. The collection includes products such as a tube of BIRKENSTOCK foot cream, a PROGRAMME 5 SÉANCES product, CeraVe sunscreen, Batiste dry shampoo, EKSTRASENS AGILITY cream, Hydratis hydration tablets, Dermalogica skincare, and SECRET TENT PRÉCIEUX cream. The ad highlights a substantial -80% discount on the edition, reducing the price from 244€ to 52€. The collection appears to cater to a full skincare and beauty regimen, from cleansing and moisturizing to sun protection and dry shampoo, appealing to customers looking for comprehensive care. # Visual style The ad has a polished, studio-shot appearance with a focus on clear product presentation. The visual motif includes a product flatlay arrangement with bright, contrasting colors against a deep maroon backdrop. Image treatment involves background removal and a slight color grading to enhance the vibrancy of the products. The typography is bold and legible, fitting a platform-native style that aims to grab attention quickly in-feed. # Hooks Headline: -80% D'ÉCONOMIE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by announcing the collaboration between Blissim and Alexia Mori, setting the stage for a special, curated offering. This is the brand introducing a limited edition collaboration to draw initial attention. - Next, the focus shifts to the core value proposition—a significant -80% discount. This aims to immediately capture the viewer’s interest by highlighting potential savings. - Finally, the ad displays the variety of beauty and skincare products included in the limited edition, reinforcing the value of the offer. The products shown aim to build desire by showing the breadth of the beauty collection the customer will receive.

# Ad summary This ad for Blissim features two boxes of beauty and skincare products. It advertises a buy-one-get-one-free offer for the 'La Splendist' box and the May box. The ad also includes a discount and showcases the products included. # Brand positioning Blissim is presented as a curator of high-value beauty and skincare products offered through a subscription box service. The brand aims to provide customers with a range of beauty and skincare items. The ad uses language such as 'La Splendist' and 'La Box de Mai' (The May Box), aligning with a lifestyle of beauty and self-care. The brand positions itself functionally by offering a collection of different products in a single purchase, and provides an element of surprise and exclusivity through its limited-edition boxes. # Product The advertisement features two different Blissim boxes: The 'La Splendist' box and 'La Box de Mai' (The May Box). Each box contains a selection of beauty and skincare products. The 'La Splendist' box appears to contain items focused on sun protection and hydration, indicated by products such as sunscreen and lotions. The 'La Box de Mai' (The May Box) includes an assortment of cosmetic and skincare items. The ad highlights the value of purchasing the 'La Splendist' box by offering 'La Box de Mai' (The May Box) for free with the purchase. # Visual style The ad uses a bright and clean aesthetic with a focus on product presentation. The image is well-lit, with soft shadows and a light blue background to evoke a summer or beachy feel. The product arrangement is neat, with a visual break between the two offered boxes. The overall impression is polished and appealing, likely designed to grab attention in a social media feed. # Hooks Headline: LA SPLENDIST ACHETÉE = LA BOX DE MAI OFFERTE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing 'La Splendist Achetée' (The Splendist Purchased) which implies the availability of this particular box and introduces it as the initial product. This is conveyed from the brand's perspective to highlight what is being offered for purchase. - Then, the ad immediately equates this purchase to a valuable incentive using the equals sign ' = LA BOX DE MAI OFFERTE' ( = The May Box Free), highlighting the offer. This is also conveyed from the brand's perspective, showcasing the promotion. - Finally, the ad displays the value of the bundle using the original price and discounted price '+285€ 59,90€', thus emphasizing the savings to be gained by the customer. This is also conveyed from the brand's perspective.

# Ad summary This ad shows a variety of beauty and self-care products. It features a person walking outside and then unpacking several items from a tote bag. The ad appears to be geared towards consumers who are looking for eco-friendly and ethically sourced options. # Brand positioning The brand is presented as a company that is eco-friendly and conscious of its environmental impact. The ad highlights that the brand carries a variety of products, ranging from sun care to makeup, and everything in between. The brand values aligning with nature and having the essentials to take care of yourself. # Product The ad features a collection of beauty and self-care products including, but not limited to, eye shadow palettes, sunscreens, lotions, and cleansers. The products appear to be travel sized, as they are being packed into a tote bag. The products are all designed to help customers feel confident, fresh, and protected. # Visual style The ad has a natural and organic aesthetic, with bright, natural lighting, smooth transitions, and static shots. The production quality is high, giving it a polished commercial feel. The pacing is slow and consistent, emphasizing the natural beauty of the products and setting. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A person smiles and walks along a stone wall covered in flowers. - 00:07–00:13 The person places a tote bag on the grass and empties it, revealing a blue patterned blanket. - 00:13–00:18 The frame shows a variety of beauty and self-care products laying on the blanket.

# Ad summary This ad is a product demonstration of a beauty box subscription, with the speaker displaying various items included in the box, and sharing the utility of all included items. # Brand positioning This ad highlights a beauty box subscription that provides access to a range of products including cosmetics, skincare, and accessories. The brand positions itself as offering a curated selection of full-size and travel-size items at a discounted rate, making luxury beauty more accessible. It focuses on providing value by including products that the presenter describes as both useful and desirable. The brand promotes a lifestyle that values self-care and beauty, suggesting that its products enhance the user's daily routine and overall well-being. # Product The main product featured is a beauty box subscription, which contains a variety of beauty and skincare products. The advertised beauty box includes a mini eyeshadow palette from Natasha Denova, a Crème Collagène Liftante from Krème, a sun oil from Laboratoire de Biarritz suitable for hair, face, and body, a Curél Hydratante Brume moisturizing mist, a Respire SPF 50 sunscreen stick, Keune Air Flow hair cream for air drying, earrings from Les Capricieuses, and a Wild Emma Bridgewater peach-scented gel douche. Each product serves a different purpose, from sun protection to makeup application, hair styling, and skincare. The ad addresses the potential purchase barrier of cost by highlighting that the box's value exceeds its price when using a special code, making it an affordable way to try new beauty products. # Visual style The ad features a casual, UGC-style aesthetic with simple indoor and outdoor settings. The editing includes quick cuts between product displays and application shots. The production quality is relatively polished, with good lighting and clear visuals, but maintains an accessible, everyday feel. The pacing is moderate, with cuts timed to highlight each product and create a sense of variety. The audio and visuals are synced to match product actions and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Ne tardez pas, il y en a pas beaucoup. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter announces that the beauty box is worth it thanks to two products. - 00:02–00:04 00:02–00:04: The presenter introduces a mini Natasha Denova eyeshadow palette that can be taken anywhere. - 00:04–00:07 00:04–00:07: The presenter introduces the Crème Collagène Liftante by Krème. - 00:07–00:11 00:07–00:11: The presenter states the beauty box is worth it because it only costs €49.90 with the presenter’s code. - 00:11–00:16 00:11–00:16: The presenter introduces Laboratoire de Biarritz SPF 50 sun oil that can be used on the hair, face, and body. - 00:16–00:19 00:16–00:19: Continuing the previous product description, the presenter shows the sun oil being applied to legs in an outdoor setting. - 00:19–00:21 00:19–00:21: The presenter shows the sun oil being applied to hair. - 00:21–00:25 00:21–00:25: The presenter introduces Curél intense hydration mist, noting that it’s a Japanese brand. - 00:25–00:29 00:25–00:29: The presenter introduces Respire SPF 50 sunscreen stick that is mattifying. - 00:29–00:34 00:29–00:34: The presenter introduces the Keune Air Flow hair cream. - 00:34–00:38 00:34–00:38: The presenter introduces Les Capricieuses summer earrings with a sun design. - 00:38–00:47 00:38–00:47: The presenter introduces a Wild Emma Bridgewater peach-scented gel douche. - 00:47–00:51 00:47–00:51: To summarize, the presenter states that it is a very generous beauty box and to not wait because there are not many available.

# Ad summary This ad promotes a limited-edition box from Blissim curated by the ad's speaker. The box includes beauty and wellness products. The ad also promotes a stylish sports bag that can be used in the city. # Brand positioning Blissim is a beauty and wellness brand that focuses on creating limited-edition boxes in collaboration with influencers and experts in beauty. The brand aligns with a lifestyle that values self-care, fitness, and beauty. It pushes against the idea that beauty and wellness are separate from fitness. # Product This ad highlights Blissim's limited-edition box, which the presenter curated. It is presented as a beauty and wellness box that includes skincare, haircare, and body care products. A central part of this box is the bag, which the presenter says is practical for sports and stylish for the city, allowing users to carry everything they need. Inside the box, viewers will find a deo for skincare, a practical and trendy headband, access to video courses, a goat milk soap, dry shampoo, hydrating sunscreen, non-greasy and vitamin C-enriched cream, a balm that illuminates the face, and products to recover from exercise. There are also hydrating tablets to stay hydrated. # Visual style The ad has a UGC feel, with the presenter holding the camera. The quality is polished and the lighting is bright. The editing style is quick cuts. The pacing shifts to show a variety of shots to match the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the speaker showing the Blissim limited-edition box with the bag that comes with it. - 00:03–00:07 The speaker states that wellness is essential and sports are an integral part of it. - 00:07–00:10 The speaker states that is why the box includes beauty products. - 00:10–00:16 The speaker states that she also included the bag because it is practical for sports and stylish for the city. - 00:16–00:19 The speaker begins to mention some of the items included in the box such as a deo. - 00:19–00:22 The speaker continues to mention some of the items included in the box such as a headband. - 00:22–00:25 The speaker continues to mention some of the items included in the box such as her video courses. - 00:25–00:28 The speaker continues to mention some of the items included in the box such as a soap. - 00:28–00:32 The speaker continues to mention some of the items included in the box such as dry shampoo. - 00:32–00:35 The speaker continues to mention some of the items included in the box such as an invisible protection. - 00:35–00:40 The speaker continues to mention some of the items included in the box such as a hydrating cream and balm. - 00:40–00:44 The speaker continues to mention some of the items included in the box such as products to recover after exercise and hydration tablets. - 00:44–00:51 The speaker mentions that she is excited for the viewer to get their hands on the box and reminds the viewer to exercise, sweat and take care of themselves.

# Ad summary This ad promotes Blissim beauty boxes, highlighting that you can get your first box for only 1€. # Brand positioning Blissim is presented as a provider of personalized beauty boxes. The brand aims to occupy a space in the consumer's mind as an accessible and affordable way to discover new beauty products tailored to individual preferences. The brand promotes the value of personalization and discovery, suggesting a fun and convenient way to explore beauty products. By offering the first box for only 1€, Blissim pushes against the norm of higher-priced beauty subscriptions, making it more accessible for customers to try. # Product The product being advertised is a Blissim beauty box, a subscription service that delivers a curated selection of beauty products tailored to the customer's preferences. The ad highlights that you can get your first box for only 1€. The boxes are shown in various designs, suggesting a variety of options. The ad emphasizes the personalized nature of the boxes, stating that they contain "5 produits personnalisés dans votre box" (5 personalized products in your box). This addresses the purchase barrier of uncertainty by offering a low-cost trial, making it easier for potential customers to experience the value of the subscription. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The lighting is soft and even, highlighting the details of the beauty boxes. The color palette is pastel, creating a visually appealing and inviting image. The overall style is designed to be eye-catching and informative, showcasing the product in an attractive manner. # Hooks Headline: VOTRE BOX À # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting an exclusive offer for a Blissim beauty box. The brand is telling the audience that they can get their first box for a very low price. - The ad emphasizes the personalization aspect of the beauty box. The brand is telling the audience that each box contains 5 personalized products, making it tailored to their individual preferences. - The ad showcases the physical product, displaying three different box designs. The brand is showing the audience the variety and aesthetic appeal of the Blissim beauty boxes. - The ad features a pair of hands holding one of the beauty boxes. The brand is showing the audience how the product is handled and presented, creating a sense of tangibility and interaction.

# Ad summary An image ad promoting Blissim beauty boxes that contains a variety of products. The text promotes personalized products that will be sent directly to your home. # Brand positioning Blissim is presented as a purveyor of personalized beauty products delivered directly to consumers' homes. The brand is positioned as a convenient way to discover and access a variety of beauty items tailored to individual needs and preferences. The offer of a Blissim beauty box for 1€ suggests an accessible entry point for customers to experience the brand's selection and service. # Product The ad promotes Blissim beauty boxes, which include a curated selection of personalized beauty products. The box contains a variety of items, including skincare, haircare, and cosmetic products. Featured products include RITUALS The Ritual of Ayurveda body mist, Les Secrets de Loly Pink Paradise hair mask, davines MINU/shampoo, Garancia Fluide Douceur Douce 50+ sunscreen, Erborian CC Crème, NUXE Prodigieux floral oil, La Rosée deodorant stick, Clarins lip perfector, and Caudalie night cream. The ad highlights the personalization aspect of the box and how it brings customized beauty solutions directly to the consumer's doorstep. # Visual style The ad has a clean, bright, and product-focused visual style, with a soft gradient background and well-lit product presentation. The composition and color scheme create a visually appealing and scannable ad, emphasizing the variety and quality of the beauty products included. The overall visual approach appears polished but approachable, likely intended to capture attention and convey the value of the beauty box. # Hooks Headline: LA BOX BEAUTÉ BLISSIM À 1€ LA BOX BEA # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the Blissim brand name, establishing the identity of the brand behind the offering. The intention is to immediately identify the source of the advertised product, told from the brand's perspective. - Next, the ad introduces the Blissim beauty box offer for 1€, creating an initial value proposition and capturing immediate attention. The intention is to create excitement around the low-cost offer, told from the brand's perspective. - The ad emphasizes that the products within the box are personalized and delivered directly to the consumer's home. The intention is to highlight the convenience and customization aspects of the service, told from the brand's perspective. - The ad displays an array of beauty products from different brands that can be found inside the box. The intention is to showcase the variety of potential products available, reinforcing the value and discovery aspect of the beauty box, told from the brand's perspective.

# Ad summary This ad for Blissim, a beauty product subscription box service, features a range of skincare and makeup products in their packaging. The ad highlights the cost savings of subscribing to the box and promotes a low-cost first box. # Brand positioning Blissim is presented as a curated beauty subscription box service that offers a way to discover new beauty products while saving money. The brand seems to push against the norm of purchasing individual full-priced beauty products by offering a subscription box with a variety of items at a lower overall cost. The brand aligns with a lifestyle that values beauty and self-care, providing a functional solution to discover and enjoy a range of beauty products without breaking the bank. # Product The product being advertised is the Blissim beauty subscription box, which includes a curated selection of beauty products from various brands. The ad showcases a variety of products including what appears to be: Endro Masque Creme Hydratant (hydrating cream mask), La Rosée face cream, a tube of Caudalie Vinopure gel cleanser, Erborian CC Creme, and different lip products. Each product is shown in its original packaging. The USPs are the cost savings and the opportunity to try multiple beauty products within one subscription. The ad addresses the purchase barrier of high beauty product costs by highlighting that subscribers can save money and receive their first box for a very low price. # Visual style The ad features a colorful and playful visual style with a bright pink background and a collage-like arrangement of beauty product packaging. The production quality appears to be highly polished with clean product shots. The image treatment includes background removal and drop shadows. The typography is bold and attention-grabbing. The style is disruptive and designed to have stop power in the feed. # Hooks Headline: COMMENT ÉCONOMISER 700€ sur vos produits de beauté en 1 an? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing several different beauty products that are included in a Blissim box. This is to highlight the variety that comes with the subscription. This is from the brand's perspective. - The ad highlights the opportunity to save 700€ on beauty products in one year with a Blissim subscription. This message is conveyed from the brand's perspective, emphasizing the savings benefit. - The ad concludes by prompting the viewer to get their first box for 1€. This call to action is from the brand's perspective, aiming to convert viewers into subscribers.

# Ad summary This image ad promotes Blissim beauty product deals. It features an assortment of skincare and cosmetic items available for a promotional price, highlighting the value of the collection. # Brand positioning Blissim is presented as a curator of high-value beauty deals, making quality skincare and cosmetic products accessible. The brand seeks to occupy a space where beauty enthusiasts can find affordable curated sets. With an emphasis on discounts and collections, Blissim positions itself as a provider of value, encouraging customers to explore a range of beauty products without committing to full-price purchases. It aligns with a tone of discovery and smart shopping. # Product The ad features a collection of six beauty products available for 18,90€. These include items from various brands, such as a Rituals body mist, a Melagocomi face cream, a Caudalie sun protection product with SPF 50+, a Huggy lotion, Dr. Herma Patch Nua anti-blemish patches, and a Hydratis oral rehydration product. Each product appears to address different aspects of skincare and self-care, from hydration and sun protection to targeted blemish treatment. The products are bundled together to address purchase barriers by providing a lower-cost way to sample various products with a stated total value of up to 83€. # Visual style The ad employs a clean, product-focused visual style. The use of soft lighting and a reflective surface creates a polished look, while the arrangement of multiple beauty products in a single frame suggests abundance and variety. The blurred background adds depth and keeps the focus on the items being promoted. # Hooks Headline: Tu cherches le meilleur deal beauté? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking, 'Tu cherches le meilleur deal beauté?' (Are you looking for the best beauty deal?), immediately engaging the viewer and suggesting they are in search of value and savings. The brand uses a question to draw the audience in from the customer's POV. - It then presents a clear offer: '6 PRODUITS POUR 18,90€' (6 products for 18.90€), emphasizing the quantity and affordability of the deal. This statement positions the brand as the provider, showcasing its ability to meet the customer's desire for value. - Lastly, it highlights the potential savings, stating 'Jusqu'à 83€ de produits' (Up to 83€ of products), to reinforce the significant discount. The brand further supports the value statement by demonstrating the total worth of the product from its POV.

# Ad summary A woman promotes a beauty subscription box that includes a Garancia anti-aging set. She mentions a specific offer for new subscribers that includes the Garancia set as a gift. # Brand positioning Blissim is a beauty subscription box that aims to deliver a curated selection of beauty and skincare products. The brand appears to align with a customer looking for an accessible luxury that offers exposure to a variety of brands and products, promoting the fun and discovery of beauty. The brand appears to compete against other subscription boxes, offering customers a way to try new products without committing to full-size purchases. # Product Blissim is a beauty subscription box, and the advertised product is a special offer to receive a free Garancia anti-aging set for new subscribers. The Garancia set includes a 'Mille et un Jours' day cream, described as a global anti-age cream, and the offer is a 'coffret' or set. The ad highlights the combined value of the Blissim box and the Garancia gift, presenting it as a high-value deal for only 18 euros. # Visual style The ad has a simple, direct aesthetic with the woman speaking directly to the camera in a selfie mode to promote an offer from Blissim. The lighting is natural. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Female 1: J'en profiterai et je foncerai immédiatement sur le lien que je vous mets dessus pour la commander. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman begins by greeting the audience and introduces the Blissim box, mentioning a special offer. - 00:06–00:16 She reveals that new subscribers to the box will receive a Garancia skincare set as a gift. - 00:16–00:33 The woman shares the value of both the Blissim products and the Garancia gift in order to present the overall value of the deal. - 00:33–00:40 The woman recommends that the viewer take advantage of the offer by clicking on the provided link.

# Ad summary A man shares a gift that he bought for his father and how he is going to keep the gift for himself. He shows the Blisim x Rituals kit that contains five Rituals products for only 39 euros. He shows each product, mousse de douche, spray anti-transpirant, nettoyant visage, shampoing à la caféine, and the petite crème hydratante, and then demonstrates using the product in the shower and in the bathroom. He recommends this product as a simple and efficient skincare product. # Brand positioning Rituals is presented as a luxurious, modern skincare brand for men. The brand offers simple and effective solutions for an elevated personal care routine with an emphasis on fragrance and texture. The ad suggests that the brand challenges the norm that skincare needs to be complicated or require multiple steps to be effective. The positioning is very functional, suggesting that the brand’s products can make men feel good about their skin in a simple way. # Product The Blissim x Rituals kit contains five products that comprise a complete skincare routine for men. It includes the brand’s mousse de douche, spray anti-transpirant, nettoyant visage, shampoing à la caféine, and petite crème hydratante. The ad highlights a price offering 77 euros worth of products for only 39 euros, with the added convenience of having a full routine in one package. The ad shows that these products can be incorporated in 5 minutes for a simple and effective skincare routine. # Visual style The ad uses a natural and casual aesthetic. The production quality gives the ad a UGC feel with quick cuts and transitions. The pacing is consistent across the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Fais vite ! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator says that he bought a gift for his father but he is going to keep it for himself. - 00:02–00:05 00:02–00:05 The creator shares the Blisim x Rituals kit, saying he loves it. - 00:05–00:11 00:05–00:11 The creator shares that there are 5 Rituals products in a practical kit for 39 euros. - 00:11–00:19 00:11–00:19 The creator highlights the products in the kit: mousse de douche, spray anti-transpirant, nettoyant visage, shampoing à la caféine, and petite crème hydratante. - 00:19–00:23 00:19–00:23 The creator demonstrates using the mousse de douche in the shower. - 00:23–00:27 00:23–00:27 The creator says that the kit can change up your basics, and in 5 minutes you can finish your routine. - 00:27–00:30 00:27–00:30 The creator continues sharing that it is the perfect kit if you like things simple and effective without 10 useless steps. - 00:30–00:35 00:30–00:35 The creator closes by saying this is a useful gift that you will use every day, but it is a limited edition so buy now.

# Ad summary This ad by Blissim advertises a contest in partnership with Sarenza.com where 68 people can win. # Brand positioning Blissim, in partnership with Sarenza.com, presents itself as a brand that offers opportunities to win items in a contest (jeu concours). Blissim focuses on creating excitement and anticipation through the allure of winning, associating itself with the thrill of potential rewards. Blissim aims to make their audience feel lucky and engaged, suggesting that they could be one of the 68 winners. This positions Blissim as a brand that values its customers and offers chances for them to gain something of value, differing from brands that solely focus on selling products. # Product The ad presents a contest (jeu concours) in partnership with Sarenza.com. The ad showcases what appears to be a variety of cosmetic bags or purses, each with a distinct floral pattern, implying these are the items one could win. The brand highlights the potential to be one of the 68 winners. While the specific products are not detailed, the visual focus on the cosmetic bags or purses suggests a line of fashion accessories, enhancing the brand's appeal through the excitement of a competition. # Visual style The ad features a clean, minimalistic aesthetic with a bright, peach to light yellow gradient background. The visuals focus on clear text overlays and product images, presented in a straightforward manner. The editing is static with no camera movements or transitions. The production quality appears polished, aligning with a brand that emphasizes clarity and simplicity. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with the announcement of a contest involving Blissim and Sarenza.com, advertising the opportunity to be one of 68 winners.

# Ad summary This ad is for Blissim's Mother's Day gift guide. The ad shows various curated boxes of beauty products. Each box has a different theme and price point. # Brand positioning Blissim is presented as a curator of beauty products. They aim to occupy the space of a thoughtful gift-giver, especially for holidays like Mother's Day. The brand offers curated boxes of beauty items, taking the guesswork out of selecting individual products. Blissim promotes convenience and thoughtfulness, packaging multiple items into themed sets. This positioning is both functional (providing a selection of products) and emotional (aiming to evoke feelings of care and appreciation through gifting). # Product The ad features several curated gift boxes for Mother's Day, each containing various beauty and self-care products. Each box has a theme, such as skincare or a sporty theme. Prices range from €36 to €59.90. The gift boxes offer a variety of products to cater to different interests. The ad aims to address the purchase barrier of choosing individual items by presenting themed, ready-to-gift sets. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and consistent lighting. The editing style is clean with static shots, each framed with a decorative border that mimics a gift tag. The visuals emphasize the products' packaging and arrangement. The overall tone is bright and inviting, aligning with a gift-giving theme. The pacing is moderate, with cuts roughly every 1-2 seconds to showcase different product sets. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a gift box, promoting it as a Mother's Day gift idea. - 00:02–00:12 The ad transitions to displaying a range of curated gift boxes containing various beauty and self-care products, each tailored to different themes such as skincare, fitness, or summer beauty. - 00:12–00:23 The ad returns to the original gift box.

# Ad summary This image ad promotes Blissim's limited edition beauty box for active women. It showcases various skincare and beauty products in a vibrant, sporty-themed layout, emphasizing a curated selection for fitness enthusiasts. # Brand positioning Blissim is presented as a curator of beauty products, specifically catering to active and sporty women. The brand positions itself as offering a curated selection, emphasizing the idea of a 'beauty selection' tailored to the needs of athletes and fitness enthusiasts. This positions Blissim as a brand that understands the specific skincare and beauty needs associated with an active lifestyle, offering convenience and relevance in their product selection. They push against the norm that beauty and fitness are separate entities, instead integrating them, and the brand offers a functional, lifestyle-based positioning for women who prioritize both. # Product The ad showcases a limited-edition beauty box designed for active women. The box contains various skincare and beauty products, including a tube of BIRKENSTOCK foot cream, a purple booklet labeled “PROGRAMME & SÉANCES”, a turquoise jar of product, a yellow tube, a lip balm, a white bottle of Scaliste hair product, a tube of Hydratis, a gray jar of EKSTRASENS AGILITY face product, a white box of SECRET Teint Précieux facial soap and a round, light yellow soap. The ad emphasizes the curated nature of the selection, offering a comprehensive beauty routine tailored to the needs of sporty women. This selection addresses the potential pain points of maintaining skincare and beauty while pursuing an active lifestyle, presenting these products as solutions to those challenges. # Visual style The ad has a vibrant and sporty aesthetic. The production quality is polished, with a studio-shot layout against a monochrome pink backdrop. The visual motifs include sporty icons (dumbbells, flame, lightning bolt) that reinforce the theme. The image treatment features bright, contrasting colors. The typography is bold, and the overall style mimics the fitness-focused aesthetic commonly seen on social media. The design aims to be eye-catching and quickly scannable. # Hooks Headline: La sélection beauté DES SPORTIVES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the Blissim brand and the fact that it is a limited edition item, framed for athletes. This serves as an introduction, immediately setting the context for the rest of the ad, told from the brand's perspective. - The central focus is the curated selection of beauty products that are suitable for sporty women. This focuses on product assortment and relevance, told from the brand's perspective. - The ad shows the products and includes the prices of both 244€ crossed out and the sales price of 52€, and the promotion to try the box at a lower price. This highlights the value proposition, told from the brand's perspective.