How blinkit Advertises on Meta

# Ad summary This image ad for JimJam features a contest where users can scan the pack for a chance to win Marvel merchandise and a trip to Hong Kong. The ad features JimJam branding alongside Marvel superheroes Iron Man, Wolverine, and Thor. # Brand positioning JimJam is presented as a fun, accessible brand that appeals to a broad audience through its association with Marvel. The brand embraces the excitement of the Marvel universe to offer a playful and engaging experience. It aims to capture the imagination of consumers by integrating beloved characters and thrilling contests, setting it apart from competitors through unique promotions and recognizable branding. # Product The advertised product is a JimJam cookie sandwich, featuring a purple wrapper with the JimJam logo and Marvel branding. The wrapper showcases an image of a cookie with a sandwich filling. The packaging also displays a QR code and the text "JIMJAM" in multiple locations. The cookie is presented as part of a contest where customers can scan the pack to win Marvel merchandise and a trip to Hong Kong, thus positioning the product as a gateway to exciting experiences. # Visual style The ad has a bold and dynamic visual style, reminiscent of a comic book or superhero movie poster. The color palette is dominated by deep blues and purples, with bright, contrasting accents in yellow, red, and white to create a sense of energy and excitement. The illustrations of Marvel characters are vibrant and action-packed, while the cookie packaging is prominently featured in the center. The overall production quality appears polished with visual effects like lightning to enhance the superhero theme. # Hooks Headline: SCAN THE PACK, GET BATTLE READY # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the JimJam brand and the Marvel partnership, grabbing attention with familiar and appealing visuals to create initial interest from a brand perspective. - Next, the ad reveals a contest inviting viewers to scan the pack to win Marvel merchandise and a trip to Hong Kong, aiming to create excitement and a sense of opportunity from the brand's perspective. - The ad showcases the JimJam product alongside Marvel characters like Iron Man, Wolverine, and Thor, reinforcing the fun, engaging, and adventurous experience that the brand is trying to convey from the brand's perspective. - Lastly, the ad includes the Blinkit logo, informing customers that they can conveniently purchase JimJam products for delivery at their doorstep, focusing on ease of access and convenience from the brand's perspective.

# Ad summary An image ad from Blinkit advertising ice cream delivery. It features three different ice cream products and includes a flat discount on the first order. # Brand positioning Blinkit is presented as a convenient, on-demand delivery service, specifically highlighted as "India's Last Minute App." The brand aims to occupy a space in the consumer's mind as a quick and easy solution for immediate needs. The tone is functional, focusing on simplicity and speed. # Product The ad features three different ice cream products available for delivery. The first is an Amul Tricone Butterscotch Gold ice cream cone, which features butterscotch flavored ice cream topped with chocolate syrup and nuts in a cone. The second is an Alphonso Mango Ice Cream in a plastic container with a lid and a mango graphic on the front. The third ice cream is a Vadilal Gourmet Ice Cream in a black container with a graphic of chocolate ice cream. The ad suggests these products are available for those who want something sweet delivered to their doorstep. It addresses the purchase barrier by highlighting a flat ₹50 off on the first order and free delivery, making it an attractive offer for new customers. # Visual style The ad has a bright and playful visual style, using a yellow background with a star pattern to create an inviting and energetic feel. The product presentation is clean and straightforward, with clear images of each ice cream variant. The overall production quality is polished, with attention to detail in the product photography and graphic elements. The typography is bold and easy to read, contributing to the ad's scannability in a fast-moving feed. # Hooks Headline: खाने के बाद कुछ मीठा ? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question in Hindi that translates to, "Want something sweet after eating?" followed by the English text, "Get ice creams delivered at your doorstep" This opening is intended to immediately resonate with viewers who have a craving for something sweet, positioning Blinkit as the solution. This is told from the brand's perspective, advertising its services. - The ad features three different ice cream products. This shows the variety of ice cream that is available on the Blinkit app. This is from the brand's perspective to show product options. - The ad concludes with a promotion: "FLAT ₹50 OFF on your first order" and "FREE DELIVERY on all orders | ✅ COD available" This provides an immediate incentive for new customers, encouraging a purchase. This is from the brand's perspective.

# Ad summary This Blinkit ad showcases a variety of staple food products like atta, rice, salt, and cooking oil, highlighting the convenience of doorstep delivery. It emphasizes affordability with a flat ₹50 discount on the first order, free delivery on all orders, and the availability of COD. The ad visually targets consumers seeking quick, reliable, and budget-friendly grocery solutions. # Brand positioning Blinkit is positioned as a modern, convenient solution for last-minute grocery needs in India. The brand presents itself as the go-to app for busy individuals seeking a quick and reliable service to avoid last-minute shopping hassles. By focusing on speed, affordability, and doorstep delivery, Blinkit promotes a lifestyle of ease and efficiency, challenging traditional grocery shopping norms with its tech-driven approach. The brand aims to occupy the space of a dependable, on-demand service that simplifies daily life for urban consumers. # Product The ad showcases a variety of essential grocery items. It includes Aashirvaad atta (wheat flour), India Gate Everyday rice, Fortune Sun Lite cooking oil, and Tata Salt. The ad highlights that these items, atta, rice & more, can be delivered at your doorstep through the Blinkit app. Each product is a common household staple, catering to the daily needs of Indian families. The products are presented together as part of Blinkit's broader grocery delivery service. The ad copy focuses on the ease of getting these essentials delivered, eliminating the need for traditional grocery shopping. # Visual style The ad uses a bright and vibrant visual style, with a yellow background and product-focused arrangement, making it eye-catching. The design is clean and direct, prioritizing product visibility and offer clarity. The ad uses a flatlay style, with products arranged neatly on a surface. The color scheme is simple with a few colors such as yellow, green, white, and red. # Hooks Headline: राशन लिस्ट ? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking if the viewer needs groceries, implied by the question in Hindi, "Ration List?", immediately drawing in anyone who needs essential groceries. The brand is telling the audience about the problem they are trying to solve. - Next, the ad highlights the solution that Blinkit offers by providing the service of doorstep delivery. The brand is telling the audience how they can get atta, rice & more delivered at their doorstep. - The ad showcases various grocery products available through Blinkit, reinforcing the range and availability of staples on the platform. The brand is visually demonstrating the various products that they offer to the viewer. - The ad emphasizes affordability and convenience by advertising offers such as a flat ₹50 off on the first order, free delivery on all orders, and the availability of COD (Cash on Delivery). The brand is providing an incentive to new users by telling them about the various discounts they can avail.

# Ad summary This image ad for Blinkit features ice cream. It shows an assortment of different ice cream flavors available for delivery. # Brand positioning Blinkit is presented as a convenient app for last-minute needs. The brand is positioned as a quick and easy solution for immediate cravings and necessities, aligning with a lifestyle that values convenience and instant gratification. Blinkit seems to ignore the traditional norms of extensive planning and shopping, instead focusing on impulsive purchases. The brand positioning is primarily functional, emphasizing simplicity and speed in fulfilling customer needs. # Product The ad features ice cream available through Blinkit. The products include three different ice cream flavors: Amul Tricone Butterscotch Gold, Vadilal Alphonso Mango Ice Cream, and Vadilal Gourmet ice cream. These are available for delivery at your doorstep. The USPs include the convenience of having ice cream delivered quickly. A purchase barrier, impulse buying, is addressed by featuring these items for people craving something sweet, and also mentioning a discount and free delivery on all orders. # Visual style The ad has a bright and cheerful visual aesthetic, employing a yellow background with starbursts and pink accents to create a playful and inviting atmosphere. The production quality appears highly polished, with studio-shot product images that have clean lines and vibrant colors. Typography is integrated using bold sans-serif fonts for headlines and clear, legible text for details, ensuring scannability in feed. The overall style mimics platform-native designs, making it feel familiar and accessible, thereby increasing its stop power. # Hooks Headline: खाने के बाद कुछ मीठा ? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asking if you want something sweet after eating. The brand is communicating that they are offering a solution for satisfying your sweet cravings at any time. - The ad then shows a selection of ice creams available for delivery. The ad is highlighting the variety of ice cream products they can deliver to your doorstep. - Lastly, the ad displays offers such as flat ₹50 off and free delivery. The brand is trying to incentivize the viewer to buy ice cream through their service.

# Ad summary This image ad promotes Cornetto ice cream cones, highlighting their variety and availability for delivery via the Blinkit app. It uses a vibrant, summery aesthetic to appeal to consumers looking for a cool treat. # Brand positioning Cornetto is presented as a convenient and enjoyable solution for summer cravings, positioned within the impulse ice cream market. The brand emphasizes accessibility through Blinkit, reinforcing a message of instant gratification. This ad leans into emotional positioning, associating the product with fun, ease, and refreshment to counteract the heat, aligning itself with a consumer lifestyle that values convenience and instant pleasure. # Product The ad showcases Cornetto ice cream cones in various flavors. These include an Oreo-themed cone, a chocolate cone with visible nuts and chocolate swirls, and a vanilla cone topped with peanuts and caramel drizzle. Cornetto cones are defined by their crisp cone, creamy filling, and crunchy toppings. This advertisement emphasizes variety and ease of access through Blinkit, implying that Cornetto is a quick and satisfying treat readily available for immediate delivery. The ad appeals to customers seeking convenient, single-serving desserts. # Visual style The ad has a vibrant and appetizing visual style designed to showcase the ice cream cones and capture attention. The production quality is high, with studio-shot images and carefully placed elements. The background features a soft gradient and subtle design elements, creating a summery and refreshing feel. The typography is clean and bold, making the text easily readable. The overall aesthetic aligns with platform norms by being visually appealing and attention-grabbing in-feed. # Hooks Headline: THE COOLEST WAY TO ENJOY SUMMER # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Cornetto delivered at your doorstep # Point of view - [object Object] # Storyline - The ad opens with the headline 'THE COOLEST WAY TO ENJOY SUMMER,' setting the context and immediately promising relief from the heat. The brand tells the audience that its product is the ideal solution to a common seasonal discomfort. - The ad then showcases various Cornetto ice cream cones, each with distinct flavors and toppings, highlighting the range of options available. The brand presents this variety to cater to diverse tastes and preferences. - The ad emphasizes the convenience of delivery through Blinkit with the text 'Get Cornetto delivered at your doorstep,' providing a call to action and addressing a potential barrier to purchase. The brand aims to associate Cornetto with ease and immediacy, eliminating the need for customers to go to the store.

# Ad summary This ad by Blinkit promotes their tender coconuts. It shows a person using a coconut opener, pouring the coconut water into a glass, and enjoying it. # Brand positioning Blinkit is presented as a convenient, last-minute delivery app for everyday needs. The brand aims to be the go-to solution for quick and easy access to essential items, positioning itself as a modern convenience service. The brand skips traditional grocery shopping and focuses on immediate gratification and fulfilling urgent needs. Positioning is functional, highlighting speed and convenience. # Product The product being advertised is a tender coconut, which is explicitly shown being opened and its water poured into a glass. The ad is geared towards those who enjoy fresh coconut water and seek a convenient way to obtain it. The product is portrayed as a refreshing and accessible beverage, delivered directly to your doorstep via the Blinkit app. The main selling points are the ease of ordering and the quick delivery. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product in a simple and straightforward manner. The editing style is quick, with a few static shots, creating a fast-paced viewing experience. The overall production quality feels polished, similar to a commercial. The pacing is consistent and relatively quick, around 15 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Order now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A hand holding a tender coconut moves it towards the center of a wood table and then pulls back. - 00:02–00:07 00:02–00:07 A coconut opener is applied to the coconut, then the coconut is turned upside down and placed on a glass, pouring the coconut water into it. This shows the process of accessing the product's contents. - 00:07–00:09 00:07–00:09 The full glass of coconut water is shown before the hand moves it off-screen. The next shot reveals the glass is being held again with a metal straw being inserted, then the person gives a thumbs up, demonstrating satisfaction and approval of the drink. - 00:09–00:12 00:09–00:12 A phone with the Blinkit app shows the tender coconut product for sale with the option to "Order now". The CTA is being displayed.

# Ad summary This ad promotes Blinkit, an app for last-minute deliveries in India, focusing on dairy products like milk, curd, and paneer. It highlights a flat discount on the first order, free delivery on all orders, and COD availability to encourage immediate purchases. # Brand positioning Blinkit is presented as India's go-to 'last minute app', positioning itself as a convenient solution for immediate needs. The brand emphasizes quick and reliable delivery, aligning with a fast-paced, on-demand lifestyle. By focusing on essentials like dairy, Blinkit aims to be a practical choice for everyday necessities, differentiating itself through speed and accessibility. This positioning is functional, targeting consumers who value convenience and prompt service without explicitly focusing on emotional connections. # Product The ad showcases a range of dairy products available through the Blinkit app. These include packaged milk, curd (dahi), and paneer (fresh cheese). The products are branded under the Amul label, emphasizing quality and trustworthiness. The ad highlights the ease of obtaining these daily essentials by mentioning 'Get milk, curd & more delivered at your doorstep'. The products are targeted towards individuals and families who regularly consume dairy items. The ad addresses purchase barriers by offering a flat discount on the first order, free delivery on all orders, and cash-on-delivery, making it more appealing for new users to try the service. # Visual style The ad features a brightly colored, flat graphic style with a focus on product display and clear messaging. The production quality appears polished, with clean lines and simple shapes. The visual motif is straightforward, highlighting the products against a bright background with bold text for key information. The image treatment includes background removal and consistent lighting to make the products stand out. The typography is large and bold, enhancing scannability in a mobile feed. This approach contrasts with more native, UGC-style content, aiming for high stop power through its clean and direct presentation. # Hooks Headline: डेयरी के लिए नो देरी # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by highlighting the Blinkit brand as 'India's Last Minute App', establishing its position in the market and its core value proposition of speed and convenience. The intention is to immediately capture the viewer's attention by presenting Blinkit as the solution for urgent needs, told from the brand's perspective. - The ad transitions to a focus on dairy products, with the headline 'डेयरी के लिए नो देरी' (No delay for dairy) followed by 'Get milk, curd & more delivered at your doorstep'. This is intended to directly address the consumer's need for quick access to essential dairy items, from the customer's perspective. - The ad concludes with a display of offers, including 'FLAT ₹50 OFF on your first order,' 'FREE DELIVERY on all orders,' and '✓ COD available'. This serves to incentivize immediate action by removing potential barriers to purchase and providing added value, from the brand's perspective.

# Ad summary This ad promotes ice cream cones and sticks for the brand Blinkit, emphasizing the starting price of ₹18 and offering delivery to your doorstep. # Brand positioning Blinkit is presented as a convenient, on-demand delivery service focused on speed and accessibility. The tagline "India's Last Minute App" suggests the brand aims to be the go-to solution for immediate needs and quick purchases. By featuring products like ice cream, the brand implies a focus on satisfying instant cravings. The overall tone is casual and approachable, positioning Blinkit as an everyday essential for quick and easy access to a variety of items. # Product The ad features a variety of ice cream products, including cones, sticks, and bars. Among these products are the Amul Frosting Gold stick bar, a chocolate-covered stick bar with nuts, a Cornetto cone, and the Amul Duetz Mango Gold popsicle. These products are presented as readily available through Blinkit's delivery service. The starting price of ₹18 is highlighted to emphasize affordability. The ad aims to convey the message that Blinkit offers a wide range of ice cream options, providing a convenient solution for satisfying ice cream cravings. # Visual style The ad features a vibrant, eye-catching style with a focus on showcasing the ice cream products in an appealing way. The melted chocolate base adds a sense of indulgence, while the gradient background creates a summery feel. The overall effect is a polished, studio-shot image that emphasizes the freshness and variety of the ice cream options. # Hooks Headline: Ice cream cones, sticks and more # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the range of ice cream products available - cones, sticks, and more. This aims to grab attention by highlighting the variety of options and appealing to viewers seeking a quick ice cream treat. The perspective is from the brand, showcasing the range of products offered. - Next, the ad highlights the affordable starting price of ₹18, aiming to make the product range attractive. This seeks to overcome potential price objections. The brand is conveying the message, emphasizing affordability and value. - The ad emphasizes the delivery convenience. This intends to address the barrier of having to go to the store, by showcasing the ease of having ice cream delivered. This section is from the company's perspective, promoting their delivery service.

# Ad summary This image ad showcases the Blinkit brand and promotes its grocery delivery service with a specific focus on atta, rice, and other essentials. It highlights offers such as a flat discount on the first order and free delivery to encourage immediate purchase. # Brand positioning Blinkit positions itself as 'India's Last Minute App', catering to urgent or immediate needs by offering quick grocery deliveries. This brand aims to occupy the space of convenience and speed in the consumer's mind, aligning with a fast-paced lifestyle. It sets itself apart by focusing on providing essential products quickly, pushing against the norm of traditional grocery shopping which often requires planning and time investment. The brand positioning is primarily functional, emphasizing efficiency and accessibility. # Product The ad features a range of grocery staples, specifically atta (Aashirvaad Shudh Chakki Atta), rice (India Gate Everyday Basmati Rice), salt (Tata Salt), and sunflower oil (Fortune Sun Lite). These products are everyday essentials aimed at a broad consumer base looking for convenience in grocery shopping. The ad emphasizes the ease of getting these items delivered to your doorstep. A key selling point is the promotion of FLAT ₹50 OFF on the first order, along with FREE DELIVERY on all orders and COD (Cash on Delivery) availability, addressing purchase barriers like cost and payment convenience. The products cater to daily cooking and meal preparation needs. # Visual style The ad has a clean, commercial aesthetic with bright, flat lighting and product-focused visuals. It uses a grid-like layout to showcase the featured grocery items. The image treatment is simple, with slightly enhanced colors to make the products stand out. The typography is large and bold for scannability. The overall style is platform-native, fitting well within typical in-feed ad formats with its straightforward and informative design. # Hooks Headline: राशन लिस्ट ? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the question 'राशन लिस्ट ?' (Grocery List?) to grab attention by highlighting a common concern related to household needs. This message intends to engage the audience by directly addressing their potential need for groceries, presented from the customer's perspective. - It follows with the statement 'Get atta, rice & more delivered at your doorstep' to showcase the brand’s service and value proposition. The brand offers a solution to the initial question by promising convenience and ease of access, coming from the Brand’s perspective. - The products (atta, rice, salt, and sunflower oil) are visually displayed to emphasize the variety and availability of essential groceries. The brand shows the specific items it offers, reinforcing the message that Blinkit can fulfill your grocery needs, presented from the brand’s perspective. - The bottom section highlights offers, such as 'FLAT ₹50 OFF on your first order' and 'FREE DELIVERY on all orders,' to incentivize immediate purchase. From Blinkit's perspective, it creates urgency and encourages customers to try their service by lowering the initial cost and providing free delivery.

# Ad summary This ad for Blinkit, an Indian delivery app, focuses on self-care essentials, showcasing a flat discount on the first order, free delivery, and COD availability. # Brand positioning Blinkit is presented as a convenient, 'last minute' solution for consumers in India to quickly obtain personal care products. The brand is positioned around ease and accessibility, promising to deliver everyday essentials to the customer's doorstep. Blinkit aims to be the go-to app for quick and easy access to self-care items, fitting into the fast-paced lifestyle of modern consumers. By highlighting immediate benefits like fast delivery, discounts, and COD, Blinkit emphasizes functional convenience and value. # Product The ad features a selection of personal care essentials available for purchase through Blinkit. These include: Derma Co. Anti-Acne Face Wash, packaged in a white and blue tube; Whisper Choice Ultra sanitary pads in orange packaging, offering 100% protection all day; Minimalist Vitamin C serum, packaged in a white box and dark dropper bottle; and Tresemmé Keratin Smooth shampoo in a red bottle. These products cater to various self-care needs, from skincare and feminine hygiene to haircare. The ad promotes these items through the convenience of quick delivery and potential cost savings, making them appealing for immediate purchase. The variety ensures a broad appeal across different personal care requirements. # Visual style The ad features a bright, colorful aesthetic, utilizing a vivid yellow background and contrasting green base. The product images are well-lit and clearly displayed, giving a clean, commercial feel. The layout is straightforward, designed for easy scannability, and incorporates platform-native elements like flat color blocks and bold typography, which enhance stop power in-feed. # Hooks Headline: सेल्फ केयर का सामान हम ले आएंगे # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Blinkit logo and tagline 'India's Last Minute App,' establishing the brand and its promise of speedy delivery for urgent needs. This is from the brand's perspective to set the stage for convenience and accessibility. - The ad translates to, 'We will bring self-care products,' aiming to highlight the personal care items available through the app. This is from the brand’s perspective to show a commitment to providing essential self-care items quickly. - The ad mentions, 'Get personal care essentials delivered at your doorstep,' which emphasizes the ease and convenience of receiving essential items. This is from the brand’s perspective to further highlight the ease of shopping with the app. - The ad concludes with a discount offer, 'FLAT ₹50 OFF on your first order,' combined with benefits like 'FREE DELIVERY on all orders' and 'COD available,' incentivizing immediate purchase. This is from the brand’s perspective to convert viewers into first-time customers.

# Ad summary This ad promotes Blinkit's last-minute delivery app. The ad highlights the convenience of getting chips, namkeen, and other snacks delivered to your doorstep, especially for those evening cravings. The ad includes a discount offer and free delivery to entice new users. # Brand positioning Blinkit is positioned as India's go-to "last minute app" for quick and convenient delivery. The brand promises to solve the problem of unexpected cravings or urgent needs by delivering items to your doorstep. Blinkit competes directly with traditional retail and other delivery services by focusing on speed and accessibility, catering to busy individuals who value immediate gratification. The brand uses a playful and friendly tone. # Product The ad features Blinkit's delivery service, which provides chips, namkeen (a savory snack), and other items delivered to the customer's doorstep. It offers a solution for unexpected cravings or urgent needs, positioning itself as a convenient option for busy individuals. The main selling point is the speed and ease of getting these items delivered, addressing the pain point of having to go to the store for a quick snack. The ad highlights a promotion with flat ₹50 off on the first order and free delivery on all orders, making it more attractive to potential customers. # Visual style The ad has a bright and cheerful visual style. The high-quality studio shot features a vibrant yellow background and clear product photography. The visual layout is simple and direct, with a flatlay arrangement of products and clear typography. The design appears to mimic platform native trends with its clean lines, bold colors, and emphasis on scannability. # Hooks Headline: शाम की छोटी भूख ? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a question in Hindi that asks about evening cravings, prompting the viewer to consider their own hunger. This message comes from the brand, and grabs the attention of the viewer by relating to their experiences. - The ad answers the question by stating that chips, namkeen and more can be delivered to your doorstep, showcasing the brand's service. This message is from the brand, and positions them as the solution to the craving. - The ad offers a flat discount and free delivery on all orders, encouraging the viewer to place their first order. The brand is presenting this offer and trying to incentivize the viewer to purchase.

# Ad summary This ad promotes Blinkit, an app for last-minute essential delivery in India. The ad highlights the convenience of the app and mentions the availability of a wide range of products, including daily essentials, snacks, and household items. It ends with a call to action to download the app and mentions free delivery on all orders. # Brand positioning Blinkit positions itself as "India's Last Minute App," implying it caters to urgent or immediate needs. The brand aims to occupy the space of convenience and speed in the consumer's mind, particularly for last-minute essentials or unplanned needs. The brand's tone is functional and solution-oriented, emphasizing ease of use and reliability for quick deliveries. The visuals show various products, aligning the brand with a wide range of everyday consumer goods, from groceries to personal care items. Blinkit aims to push against the need for advance planning and traditional shopping trips, focusing on on-demand delivery. # Product The ad promotes Blinkit as an app that delivers a wide range of products, including daily essentials, snacks, and household items, with over 30,000+ products available. Blinkit emphasizes that users can receive their deliveries "ghar baithe-baithe" (without leaving home), making it convenient for busy individuals or those who need something quickly. The app offers benefits like "easy return & exchange" and the flexibility to "pay online or by cash," addressing potential purchase barriers related to product satisfaction and payment preferences. The ad highlights "FREE DELIVERY on all orders," incentivizing immediate purchase and offering a cost-saving benefit. It is implied the product is designed for individuals who seek convenience and efficiency in their shopping, particularly those with last-minute needs. # Visual style The ad has a simple and bright aesthetic with a yellow background and colorful product displays. The editing style is fast-paced, using quick cuts to transition between different product categories. The production quality appears to be polished, with clear product images and text overlays. The pacing is quick, with new products and messages appearing every few seconds. The cuts are synced to the music beats, creating a rhythmic and engaging visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the app now # Point of view - [object Object] # Storyline - 00:00–00:02 The Blinkit app logo and tagline "India's Last Minute App" are displayed along with the text "COMING SOON IN MUKTSAR." - 00:02–00:04 A variety of grocery products such as flour, sugar, and ghee are shown along with the text "Daily Essentials" and a description of "Easy return & exchange" and "Pay online or by cash". - 00:04–00:06 A selection of snacks and drinks, including chips, cola, and instant noodles are shown. The text overlay changes to "Snacks & Drinks". - 00:06–00:09 Various household items, including detergent, energy drink, and body lotion, are displayed along with the text overlay stating "30,000+ products di delivery milugi ghar baithe-baithe". - 00:09–00:12 A call to action to download the app is displayed alongside the Blinkit logo and the text "FREE DELIVERY on all orders".

# Ad summary This ad promotes various summer essentials available for quick delivery through the Blinkit app. It features items like ice cream scoops, water bottles, swimming gear, and bedsheets, highlighting the deals and discounts available during their Mega Summer Sale. # Brand positioning Blinkit is presented as India's go-to app for last-minute needs, offering quick and convenient delivery services. The brand focuses on providing immediate access to essential items, positioning itself as a reliable and efficient solution for urgent needs. By featuring a wide range of products, from summer essentials to everyday items, Blinkit aims to be a versatile and indispensable part of its customers' daily lives. The brand emphasizes convenience and speed, catering to consumers who value efficiency and instant gratification. The app's seasonal sales and promotional offers further enhance its appeal, making it an attractive option for budget-conscious shoppers. # Product The ad showcases a variety of products essential for the summer season, all available for quick delivery through the Blinkit app. Featured items include: Ice Cream Scoop & Ice Mold, offered at a discounted price of ₹89 (40% off) and ₹149 (70% off) respectively; Water Bottles, available as a pack of 6x1L for ₹169 (39% off) and a single 950 ml bottle for ₹299 (54% off); Swimming Essentials, featuring an inflatable pool for ₹1,039 (70% off) and swimming goggles for ₹239 (86% off); and Bedsheets & Towels, priced at ₹523 (48% off) and ₹221 (43% off) respectively. Each product is presented with a clear emphasis on the significant discounts available, highlighting the opportunity for customers to save money while stocking up on summer essentials. The ad reinforces the convenience of doorstep delivery, making it easy for customers to acquire these products without leaving their homes. # Visual style The ad features a bright, cheerful aesthetic with a light and airy background. The editing style involves quick cuts between product displays, keeping the pace lively and engaging. The production quality is clean and polished, giving the ad a professional feel. The visual motif of floating bubbles adds a playful touch, syncing with the upbeat music. The pacing is consistent throughout, emphasizing the rapid succession of product offerings. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get delivery at your doorstep # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the Blinkit logo and the title “MEGA SUMMER SALE” against a backdrop of animated bubbles. - 00:02–00:04 The scene transitions to highlight an ice cream scoop and ice mold, both presented with discounted prices. - 00:04–00:06 Next, the ad displays a set of water bottles, also with price reductions. - 00:06–00:09 The focus shifts to swimming essentials, including a small inflatable pool and goggles, again featuring discounted prices. - 00:09–00:12 Finally, the ad showcases bedsheets and towels with corresponding discounts. - 00:12–00:14 The ad concludes by reiterating the Blinkit logo and the “MEGA SUMMER SALE” tagline, reinforcing the availability of these deals for a limited time.

# Ad summary The ad is a UGC style demonstration of the Blinkit app. The creator showcases various high-protein products that he purchased from Blinkit. # Brand positioning Blinkit is presented as a convenient online platform for quick and easy delivery of groceries, catering to health-conscious consumers seeking high-protein food options. The brand is positioned as a modern solution for stocking up on essential ingredients and addressing dietary needs in a time-efficient manner. By offering a wide range of high-protein items, Blinkit appeals to individuals prioritizing fitness and nutrition. The brand aligns with a lifestyle focused on convenience, health, and smart choices. It ignores traditional grocery shopping norms by providing a user-friendly app for instant delivery. # Product The ad features a range of high-protein essentials purchased from Blinkit, including free range eggs (75g protein), HP bread (51g protein), HP milk (100g protein), overnight protein oats (40g protein), feta and parmesan cheese (50g protein), HP Dosa (75g protein), HP Paneer (40g protein), skyr (85g protein), and TWT protein bars (40g protein). The products are for individuals looking to increase their protein intake. The USPs include the high protein content and the convenience of purchasing these items through Blinkit. The use occasions include breakfast, snacks, and quick meals. By showcasing a variety of protein-rich foods, the ad aims to encourage viewers to explore healthier options available on Blinkit. # Visual style The ad has a UGC style aesthetic, with a casual and authentic feel. The video is shot in a well-lit room, and the editing is simple and straightforward with quick cuts and transitions. The production quality is good, but not overly polished, which helps to convey a sense of relatability and trustworthiness. The pacing is fairly consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator unpacks a Blinkit bag and introduces his favorite high-protein essentials. - 00:07–00:22 00:07–00:22: The creator showcases each high-protein item individually, listing the amount of protein that each product contains. - 00:22–00:30 00:22–00:30: The creator reveals that all the products cost approximately ₹2375, which amounts to ₹4.75 per gram of protein. - 00:30–00:37 00:30–00:37: The creator then recommends a bottle of crispy chili oil to complement the high protein food. - 00:37–00:46 00:37–00:46: The creator states that these high protein ingredients, along with rice and atta can make overnight oats, Turkish eggs, idli dosa, rice dal, paneer tikkas, raitas, and sandwiches. - 00:47–00:53 00:47–00:53: The creator describes having the option to cook something elaborate or a 5-minute meal. - 00:54–00:59 00:54–00:59: The creator asks how the viewer plans their protein recommendations from Blinkit.

# Ad summary A creator shows her favorite Blinkit haircare finds for the ideal wash day. She demos each product in the shower or right after. # Brand positioning Blinkit is an app offering quick commerce solutions for groceries and other products. This ad positions Blinkit as a convenient one-stop shop that sells a variety of high-end haircare products. Buying these viral products through Blinkit implies convenience, saving time, and avoiding the need to visit multiple stores. This aligns with the growing trend of instant delivery services and appeals to consumers seeking efficiency and access to viral trends. # Product The ad features a variety of high-end hair care products readily available for purchase on Blinkit: the L'Oréal Absolute Repair Molecular Shampoo which is said to leave hair insanely smooth, healthy, and manageable after every wash; the Nexxus Promend Repair Keratinizing Treatment Hair Mask that makes hair ridiculously soft and smells like a salon; the Redken Acidic Bonding Concentrate Leave-In Treatment on damp hair that instantly helps with frizz and makes hair look way healthier; the Schwarzkopf heat protectant spray to prevent damage from heat styling; and the Olaplex Bonding Oil which adds shine, smooths flyaways, and prevents hair from becoming greasy. # Visual style The ad has a polished, UGC feel. The video utilizes quick cuts and smooth transitions. The lighting is natural and the overall production quality is high. The video has a consistent pace with cuts timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment “link” and I’ll send you everything!! # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the topic of the video: high-end haircare products that are worth the money. - 00:03–00:06 00:03–00:06 The creator exclaims she is surprised to have found all the products featured on Blinkit. - 00:06–00:08 00:06–00:08 The creator draws attention to her hair, presumably styled with the products. - 00:08–00:17 00:08–00:17 The creator shows the first product, the L'Oréal Absolute Repair Molecular Shampoo, while showing the product being used and claiming it leaves hair smooth, healthy, and manageable after every wash. - 00:17–00:26 00:17–00:26 The creator shows the second product, the Nexxus Promend Repair Keratinizing Treatment Hair Mask, while showing the product being used and claiming it leaves hair ridiculously soft and smells like a salon. - 00:26–00:37 00:26–00:37 The creator shows the third product, the Redken Acidic Bonding Concentrate Leave-In Treatment, while showing the product being used and claiming it helps with frizz and makes hair healthier. The creator ends by saying she never skips this step. - 00:37–00:44 00:37–00:44 The creator shows the fourth product, the Schwarzkopf heat protectant spray, while showing the product being used and claiming it protects hair from heat damage. - 00:44–00:52 00:44–00:52 The creator shows the fifth product, the Olaplex Bonding Oil, while showing the product being used and claiming it adds shine and smooths flyaways without making hair greasy. - 00:52–01:00 00:52–01:00 The creator states that all products are available on Blinkit, and ends by asking viewers to comment "link" to receive all the product information.

# Ad summary This vertical video ad promotes Blinkit, India's Last Minute App, and its availability in Tarn Taran Sahib. The ad showcases different categories of products available on the app and encourages viewers to download the app and enjoy free delivery on all orders. # Brand positioning Blinkit is presented as “India’s Last Minute App” that delivers a wide range of products. The brand promotes convenience and accessibility, aiming to be a reliable solution for immediate needs. The brand positions itself as an everyday essential, offering everything from daily groceries to snacks and personal care items. By offering free delivery on all orders, Blinkit emphasizes customer satisfaction and aims to integrate into the daily lives of its users. The brand seems to be following category norms by focusing on convenience and breadth of selection. # Product Blinkit is an app that facilitates quick delivery of various products. The ad emphasizes the availability of over 30,000 products, spanning categories like Daily Essentials, Snacks & Drinks, and other household items. It highlights the convenience of the app, with features like easy return and exchange, and the flexibility to pay online or by cash. The product is for anyone who needs quick access to everyday items, offering a reliable and convenient way to avoid last-minute inconveniences. It aims to solve the problem of immediate needs by delivering products directly to the customer’s doorstep. # Visual style The ad has a bright and colorful aesthetic with a simple animated design. The editing style features quick transitions between product categories. The production quality is polished, creating a commercial feel. The pacing is fast to maintain viewer attention. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the app now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the Blinkit logo and tagline, “India’s Last Minute App,” along with the text “Coming Soon In Tarn Taran Sahib. - 00:02–00:05 The scene transitions to displaying a selection of “Daily Essentials” like flour, sugar, and dairy products. - 00:05–00:07 The next scene showcases “Snacks & Drinks” available on the app, including chips, soda, and noodles. - 00:07–00:09 The ad continues by highlighting the availability of "30,000+ products di delivery milugi ghar baithe-baithe. - 00:09–00:12 The final scene urges viewers to download the Blinkit app and promotes “FREE DELIVERY on all orders.

# Ad summary The ad features a man standing in his home as he reviews five high-protein products delivered by Blinkit. He holds up each item to the camera and calls out each product's key nutritional information. # Brand positioning Blinkit is presented as a convenient delivery service that allows consumers to order from their homes. The service is positioned as a one-stop shop for easily accessible high-protein food items that help fulfill daily protein intake needs. The brand is presented as approachable, fun, and designed for busy individuals who want a convenient and reliable way to access groceries. # Product The ad features 5 high-protein food items sold by Blinkit: Milky Mist Greek Yogurt (8 grams of protein per 100 grams, 77 calories, no added sugar, and creamier than regular yogurt); Pintola High Protein Muesli (25 grams of protein per 100 grams, 390 calories, no refined sugar, and no added colors and flavors) as a breakfast or pre-workout meal; The Health Factory Zero Maida Protein Bread (7.5 grams of protein and 121 calories per two slices, no maida, no added color, and no palm oil); Max Protein Multigrain Chips (10 grams of protein in the whole packet) made with multigrain, and; Epigamia Chocolate Protein Milkshake (25 grams of protein and 137 calories in the entire bottle, zero added sugar, zero preservatives, and zero fat). The featured products are all presented as better-for-you options to help busy users meet their daily protein goals. # Visual style The ad features a polished, UGC style. The editing features quick cuts and static shots. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Aaj hi try karo ye saare high protein items Blinkit se # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The man stands in front of a wood table with a Blinkit delivery bag on it. He introduces the segment, saying that he will be showing five high-protein food items that you can get easily on Blinkit. - 00:05–00:15 00:05–00:15 He pulls a container of Milky Mist Greek Yogurt from the bag. He calls out that it has 8 grams of protein per 100 grams, only 77 calories, no added sugar, and is creamier than regular yogurt. The moment is delivered with an informative tone. - 00:15–00:28 00:15–00:28 The man pulls a bag of Pintola High Protein Muesli from the bag. He calls out that it has 25 grams of protein per 100 grams, 390 calories, no refined sugar, and no added colors or flavors. He adds that it's a great option for your breakfast and pre-workout meal. The moment is delivered with an informative tone. - 00:28–00:38 00:28–00:38 The man pulls The Health Factory Zero Maida Protein Bread from the bag. He calls out that two slices have 7.5 grams of protein and 121 calories. He adds that it has no maida, no added color, and no palm oil. The moment is delivered with an informative tone. - 00:38–00:50 00:38–00:50 The man pulls a bag of Max Protein Multigrain Chips from the bag. He calls out that the whole packet has 10 grams of protein, and they are made with multigrain. He adds that it's a good option for a mid-morning or evening guilt-free snack, and there are other flavors available on Blinkit. The moment is delivered with an informative tone. - 00:50–01:00 00:50–01:00 The man pulls an Epigamia Chocolate Protein Milkshake from the bag. He calls out that the whole bottle has 25 grams of protein and 137 calories. He adds that it has zero added sugar, zero preservatives, and zero fat. The moment is delivered with an informative tone. - 01:00–01:07 01:00–01:07 The man says to try all these high-protein items from Blinkit today. He says to share the video with the person who says their protein intake is not full. The moment is delivered with an informative tone.

# Ad summary The ad promotes a variety of protein snacks from Blinkit, an online store. It features a content creator trying different snacks and sharing his reviews. # Brand positioning The brand, Blinkit, is presented as a convenient online store that offers a wide selection of protein snacks. The brand aims to occupy the space in the consumer's mind as a quick and easy solution for purchasing protein-rich snack options. It aligns with a lifestyle focused on health and fitness, promoting the value of hitting protein goals despite the challenges of everyday life. The brand ignores category norms by focusing on convenience and variety, offering a range of protein snacks rather than a single product. The brand positioning is both functional (convenience, variety) and emotional (satisfying protein goals). # Product The ad promotes a variety of protein snacks available for purchase on Blinkit. These include Svastyaa High Protein Moong Jor, described as having a familiar texture of chana jowar gram, but made with mung and roasted. Baker's Dozen Protein Chips with a tangy flavor. Truvy Mixed Veggie Chips, which the creator jokes might cause a "flavor identity crisis" but ultimately make him want to eat more vegetables. Protein Chef Baked Coated Peanuts, which he finds innovative, noting that baked peanuts are a new concept. Rite Bite Max Protein Peri Peri Chips, which are thick and provide a wholesome crunch. Taali Protein Puffs in smoky barbecue flavor, described as "very legit." Max Protein Choco Chips Cookie, noted as having no maida (refined flour) and still tasting good. And Truvy High Protein Makhana Krunchies, transitioning makhana from vrat-food to a high protein snack. # Visual style The ad has a UGC feel, with simple editing and static shots. The production quality is basic, resembling content made for platforms like Reels or TikTok. The pacing is consistent, with a moderate number of cuts per minute, and cuts generally align with the speaker's points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Let me know in the comments! # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the creator humorously stating that even if life goals are missed, protein goals should be met. - 00:02–00:05 He announces he will try protein snacks from Blinkit. This sets the context for a taste test and product showcase. - 00:05–00:13 The creator displays Svastyaa High Protein Moong Jor, describing its texture and flavor. This introduces the first product. - 00:13–00:18 He then presents and tastes Baker's Dozen Protein Chips, noting their tangy flavor. The review continues with tasting and describing. - 00:18–00:28 Next, he shares Truvy Mixed Veggie Chips. The creator jokes about its flavor and how it motivates vegetable consumption. The ad uses humor in the product review. - 00:28–00:40 He introduces Protein Chef Baked Coated Peanuts, humorously commenting on the concept of baked peanuts. Humor is used to highlight a product’s innovation. - 00:40–00:48 He moves on to Rite Bite Max Protein Peri Peri Chips, emphasizing their thickness and crunch. The product demo focuses on sensory experience. - 00:48–00:54 The creator samples Taali Protein Puffs, impressed by its smoky barbecue flavor. Enthusiasm highlights the snack's authenticity. - 00:54–01:01 He showcases Max Protein Choco Chips Cookie, highlighting it contains no maida and tastes good. Positive surprises underscore product benefits. - 01:01–01:10 Finally, he displays Truvy High Protein Makhana Krunchies, emphasizing its versatility as both vrat-food and high-protein snack. The product feature is emphasized. - 01:10–01:12 The video concludes with the creator asking viewers which Blinkit snacks they have tried, encouraging engagement. This directs the conversation and engagement.

# Ad summary The ad shows a man using Blinkit to quickly order grooming products for his morning routine. # Brand positioning Blinkit is presented as a convenient, app-based service in India that delivers last-minute essentials quickly. It aligns with a fast-paced, modern lifestyle, positioning itself as a solution for immediate needs. The brand seems to ignore traditional shopping norms by focusing on speed and accessibility, offering a functional solution to everyday inconveniences. # Product The ad promotes Blinkit as a quick-delivery service that allows users to purchase various grooming products for their morning routine. Featured products include Philips OneBlade Hybrid Razor, CeraVe SA Smoothing Cleanser, TonyMoly Rice Soothing Toner, Embryolisse Moisturizer and Primer, and MOXIE Beauty Frizz Fighting Hair Serum. Blinkit addresses the barrier of time by promising delivery in 10 minutes, highlighting its convenience for those needing products quickly. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions. It blends UGC feel with a clean, modern look, supporting the tone of a casual yet efficient routine. The pacing is consistent with moderate cuts per minute. Product actions and text are timed to the background music, enhancing the viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showing a Blinkit package, hinting at a quick delivery service. - 00:01–00:03 00:01–00:03 The scene transitions to the man’s morning skincare lineup, setting the stage for a grooming routine that emphasizes speed and ease. - 00:03–00:13 00:03–00:13 The man is then shown using the various grooming products in quick succession, showcasing a typical morning routine. - 00:13–00:16 00:13–00:16 The routine concludes with the man accessorizing and getting ready to go, reinforcing the 'before my 9 to 5' concept. - 00:16–00:19 00:16–00:19 The ad ends by showing the Blinkit app interface with grooming products available for quick delivery, reinforcing the brand's value proposition.

# Ad summary This image ad promotes the delivery of chocolate ice creams through Blinkit. It features an assortment of chocolate ice cream products from different brands, and it targets people with chocolate cravings. # Brand positioning Blinkit is presented as a convenient, on-demand delivery service that caters to immediate cravings, positioning itself as India's go-to 'last-minute app.' The brand aims to occupy the space of instant gratification and ease, aligning with a fast-paced lifestyle where consumers want quick access to their desired treats. Blinkit challenges traditional shopping norms by offering immediate delivery, focusing on convenience as its primary value proposition. Its positioning is functional, emphasizing speed and accessibility to meet spontaneous consumer needs. # Product The ad features three different chocolate ice cream products. First, a Cornetto ice cream cone with a chocolate and nut topping. Second, a container of Amul Chocochips ice cream, showing a scoop of chocolate ice cream with chocolate chips. (on-package label text) 'Amul CHOCOCHIPS' is printed on the lid. Third, a Magnum Almond ice cream bar, partially unwrapped to show the vanilla ice cream inside the chocolate and almond coating. (on-package label text) 'BELGIAN CHOCOLATE,' 'ALMOND' and the Magnum brand logo are printed on the packaging. The ad aims to show the consumer that these products are all available for purchase and delivery through Blinkit. # Visual style The ad has a clean, promotional studio-shot style with a focus on showcasing the ice cream products in an appealing manner. The color scheme is warm, dominated by chocolate browns and light yellows, creating a dessert-like atmosphere. The product photography is polished, with attention to detail on textures and coatings. The typography is simple and legible. Overall, the visual style prioritizes scannability and creates a mouth-watering effect to encourage immediate purchase. # Hooks Headline: FOR YOUR ALL-DAY CHOCOLATE CRAVINGS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get chocolate ice creams delivered now # Point of view - [object Object] # Storyline - The ad begins with the text 'FOR YOUR ALL-DAY CHOCOLATE CRAVINGS,' which introduces the main message and targets the audience's desire for chocolate. The brand is communicating from a desire fulfillment perspective, promising to satisfy your cravings for chocolate. - The image then showcases a variety of chocolate ice cream products from different brands, including Cornetto, Amul, and Magnum. The brand is highlighting the variety of choices, while also communicating that it offers multiple options to satisfy their chocolate cravings. - The ad concludes with the call to action, 'Get chocolate ice creams delivered now,' reinforcing the convenience and immediacy of Blinkit's delivery service. Blinkit, as the service provider, urges the customer to take immediate action and enjoy the ease of getting ice cream delivered.