How Biohacking Bestie Advertises on Meta

# Ad summary This ad promotes Cycle Bestie, a daily supplement that provides menstrual cycle support. The ad begins with a woman who poses a question about the validity of generalized hormone supplements, before touting the benefits of Cycle Bestie, which focuses on the different hormone stages of a woman's menstrual cycle. # Brand positioning Bestie is presented as a reliable source for hormonal support, specifically for women. The brand emphasizes that female hormone fluctuations are complex, implying that generalized hormone supplements may not be effective. The ad leverages the need for tailored solutions to address specific needs, positioning Bestie as a specialized solution in the broader market of hormone supplements. The brand stands out by offering unique formulas to support each phase of a woman's cycle, which sets it apart from competitors. The brand also promotes confidence by offering a money-back guarantee. # Product Cycle Bestie is a daily supplement aimed at providing menstrual cycle support for women. It features different formulas tailored to the specific hormonal stages of a woman's cycle. Each box contains individual blister packs for each stage of the cycle. The product supports the right hormones at the right time of the month, addressing the fluctuating needs of the female body throughout its monthly cycle. The product comes with a 30-day money-back guarantee. # Visual style The ad has a polished look. The lighting is bright and the colors are natural, creating a clean and professional appearance. The editing rhythm is relatively static, with minimal use of quick cuts or transitions. The production quality has a hybrid feel, blending elements of a polished commercial with the casual, direct address style of UGC. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator asks the audience to question the validity of generalized hormone supplements when they encounter them. - 00:03–00:09 00:03–00:09 The creator visually depicts the differences between male and female hormone fluctuations using graphs to illustrate the complexity of female hormonal changes. - 00:09–00:23 00:09–00:23 She highlights the variety of female hormones, emphasizing the need for supplements that address each one individually. - 00:23–00:37 00:23–00:37 The creator introduces Cycle Bestie as a solution that is specifically tailored to address each hormone in the menstrual cycle. - 00:37–00:51 00:37–00:51 The creator promotes the product's money-back guarantee.

# Ad summary A woman with blonde hair shows how she is bloated and then takes a product called "Bloating Bestie." She takes a measurement before and after taking the product to show a reduction in her waist size within an hour. # Brand positioning The brand, based on the ad's presentation, offers a health supplement to help alleviate bloating. The ad showcases a lifestyle of body positivity by normalizing bloating while also suggesting a functional solution. The brand positions itself as relatable, fun, and supportive by acknowledging the common frustration of bloating. The brand appears to push against the norm of portraying only 'perfect' bodies and instead embraces real-life concerns, using an emotional approach by providing a sense of relief and body confidence. # Product The advertised product is "Bloating Bestie," a supplement designed to alleviate bloating. The product comes in a bottle containing capsules and promises noticeable results within an hour. The ad addresses the common issue of bloating, suggesting that the product is for anyone experiencing this discomfort. The key selling point is its fast action, as demonstrated by the before-and-after waist measurement, which shows a reduction of approximately one inch within an hour of taking the capsules. The packaging is displayed, giving viewers a clear view of the product and emphasizing its functional use. # Visual style The ad has a UGC (User Generated Content) aesthetic with simple, direct camera work, suggesting a personal testimonial. The lighting is natural, contributing to the casual feel. Quick cuts are used between different actions. The production quality leans towards a raw, unfiltered look, which enhances authenticity. The pacing is quick, matching the fast-paced nature of social media content, with cuts synchronized to create a sense of urgency and real-time reaction. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The woman states that it is 5:08 and that she is feeling bloated, which she says is "totally fine." - 00:07–00:17 00:07–00:17 The woman gets a measuring tape and states that, to actually prove her point, she is going to measure herself above her jeans. - 00:17–00:27 00:17–00:27 The woman measures her waist and states that it is 76 cm, or basically 30 inches. - 00:27–00:35 00:27–00:35 The woman takes out "Bloating Bestie" and says she is going to take it and see what happens within an hour. - 00:35–00:47 00:35–00:47 The woman takes the capsules and a drink. - 00:47–00:53 00:47–00:53 The woman states that it is now 6:07, an hour later. - 00:53–01:01 00:53–01:01 The woman adjusts her clothes to show her waist and mentions that she has deflated her belly. - 01:01–01:11 01:01–01:11 The woman then gets the measuring tape again and says that she is going to do a real test, measuring above her jeans. - 01:11–01:23 01:11–01:23 The woman measures her waist again and then states that it is now 73.5 cm, which is basically 29 inches. - 01:23–01:33 01:23–01:33 The woman concludes that the product has reduced her waist size by an inch within an hour and is genuinely surprised by the results. - 01:33–01:40 01:33–01:40 The woman exclaims that she cannot believe it and displays the product again.

# Ad summary A creator films herself showing images from her wedding to show how she was able to enjoy her wedding day and eat whatever she wanted with the help of Bloating Bestie. # Brand positioning Bloating Bestie is a brand that focuses on helping women feel their best on their big day. It helps prevent the bloating that can come from stressful events like a wedding and enables its users to enjoy life's moments and indulge in their favorite foods. # Product Bloating Bestie is a supplement made to help prevent bloating. It is formulated to allow women to enjoy their big day and eat all of the foods they want without having to worry about feeling bloated. The supplement comes in a jar and is a gummy. # Visual style The aesthetic of this ad is clean and bright. The video quality is standard and looks like it was filmed on a phone. The wedding has very lush and luxe decor and the aesthetic of the wedding clashes with the selfie style of the woman talking to the camera. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the creator sharing images and video from her wedding day. - 00:01–00:04 The creator says that she cannot begin to tell you the stress of wearing such tight dresses. - 00:06–00:13 The creator states that she tends to bloat, so she needed to use something that would guarantee that she would not bloat. - 00:13–00:19 The creator shares that she wanted to look good on her entire wedding day and did not want to starve herself. - 00:19–00:30 The creator states that thanks to Bloating Bestie, she was able to do just that. She calls Bloating Bestie her "wedding bestie" because she looked great all the way until the end of the night, and she enjoyed every single thing. - 00:30–00:32 The creator winks at the camera and takes a bite of a Bloating Bestie gummy before calling it "highly recommended".

# Ad summary The ad features the founder of Cycle Bestie, who shares her personal struggle with hormonal acne, hair loss, and PMS, stating that she tried dermatologists, skin care, and birth control to no avail. She reveals she healed her hormones with natural supplements, Cycle Bestie, and now helps others. She offers a 30-day money-back guarantee. # Brand positioning Cycle Bestie is presented as a natural alternative to conventional treatments for hormone-related issues like acne, PMS, and hair loss. The brand aligns with a lifestyle of wellness, self-care, and empowerment, offering a holistic solution that prioritizes natural ingredients. It positions itself against the norm of prescribing birth control as a first-line treatment for hormonal imbalances, instead advocating for natural supplements and addressing the root cause of the problem. The brand's positioning is both functional, in terms of providing effective symptom relief, and emotional, in terms of empowering women to take control of their hormonal health. # Product Cycle Bestie is a daily supplement designed to provide menstrual cycle support and help women heal their hormones naturally. It is presented as an alternative to birth control for managing hormonal acne, PMS, and hair loss. The supplement is intended for women experiencing hormonal imbalances and the associated symptoms. It is portrayed as the exact formula that helped the founder clear her skin and improve her overall well-being. The unique selling proposition is its natural approach to hormone balance, without the need for medication. The ad addresses purchase barriers by offering a 30-day money-back guarantee, promising a full refund for unsatisfied customers. The product is worth trying because it claims to offer a natural, effective solution for common hormonal issues, supported by the founder's personal experience. # Visual style The ad has a hybrid visual style that blends elements of UGC with more polished commercial aesthetics. The ad uses quick cuts to maintain a fast pace, with an estimated 30 cuts per minute. The editing style syncs up with the beat of the music in many instances. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check it out # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with the founder sharing that she's embarrassed to show her skin, showing her skin with acne, framing the opening with vulnerability and establishing trust with the audience. - 00:04–00:15 00:04–00:15 She says she went to the best dermatologists and fanciest skincare places and that her skin still looked like this. She highlights her frustration and the ineffectiveness of conventional treatments, emphasizing the inadequacy of traditional solutions and highlighting the user's perspective. - 00:15–00:18 00:15–00:18 She transitions, emphasizing that doctors were only recommending birth control, conveying the feeling of being unheard and misunderstood and building frustration and relatability with the audience. - 00:18–00:28 00:18–00:28 She restates that this was her skin not too long ago, and then lists all of the things she has tried. She repeats the claim that doctors would only suggest she try birth control. This reinforces the earlier points and strengthens the emotional connection. - 00:28–00:38 00:28–00:38 She cries on camera and transitions to show a slideshow of lifestyle imagery while she speaks about her crazy PMS, weight gain and puffiness, cellulite, insane cravings, and hair loss. - 00:39–00:45 00:39–00:45 The founder says she decided to heal her hormones and transitions to her current state in a bikini, touting that she went from that state to this state without birth control using natural supplements. - 00:45–00:49 00:45–00:49 The founder is seen close up and states that she is on a mission to help other women do the same. - 00:50–00:54 00:50–00:54 The founder shows the box of Cycle Bestie and mentions that it contains the exact formula that has helped her clear her skin. - 00:54–01:17 00:54–01:17 She states that she can't guarantee it will help the viewer, but that there is nothing to worry about, as they have a 30 day money back guarantee. She notes that they have sold out multiple times and that it will become the viewer's bestie. - 01:17–01:38 01:17–01:38 She restates that they created Cycle Bestie and lists that they use ingredients that will help the viewer with their hormones, skin and weight gain. She repeats the claims about the 30-day money back guarantee.

# Ad summary This ad features a woman showing off a Winter Inner product that helps to boost energy, ease bloating, balance hormones, provide cramp relief, and provide cellular protection during the menstruation cycle. # Brand positioning The Inner brand positions itself in the wellness and supplement market as a supporter of women's health. The brand aims to provide functional support for women's periods with a focus on the Winter product. The brand's communication style is informal and trustworthy, presenting a product that caters to women looking for solutions to period-related issues. The brand sets itself apart with a science-backed approach, listing ingredients and benefits to build confidence and trust in their products. # Product The product featured in the ad is Winter by Inner, a supplement designed to support women during their menstrual cycle. It is explicitly designed to boost energy by replenishing iron lost, ease bloating and UTI risk with Uva Ursi, balance hormones with Black Cohosh, provide cramp relief with Ginger Extract, and provide cellular protection with L-Ergothioneine. These elements act as an antioxidant, reduce stress, and protect cells. The product is for women experiencing menstruation and who are looking for ways to alleviate symptoms such as low energy, bloating, hormonal imbalances, and cramps. The ad's language and visuals convey that Winter offers a natural, effective way to manage and improve the overall menstrual experience. # Visual style The ad has a polished aesthetic with a UGC feel, due to the selfie-style camera. The editing style includes static shots. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman begins by highlighting that Inner Winter supports her periods, implying that it addresses period-related issues effectively. The intention is to engage viewers by presenting a solution for menstrual support. - 00:03–00:06 She continues by listing specific benefits such as preventing cramps and reducing crankiness and low energy, thus, personalizing the product's appeal to viewers struggling with similar issues.

# Ad summary This ad features a woman promoting Biohacking's Cycle Bestie, a supplement regimen to support optimal hormone regulation. The ad uses a relatable tone to portray how the product helps her stay 'snatched' during her luteal phase. # Brand positioning Biohacking, presents itself as a wellness brand focused on holistic health, particularly catering to women's hormonal health needs. The brand promotes a lifestyle that prioritizes well-being through their supplement, Cycle Bestie, which is presented as an essential part of a woman's self-care routine. The brand's identity is functional, offering a simple, curated system to help women regulate their hormones and alleviate the negative symptoms of their menstrual cycles. Biohacking ignores the traditional, clinical or medicinal positioning of women's health products and embraces a more lifestyle-oriented approach. # Product The ad features Biohacking Cycle Bestie, a supplement designed to help women with optimal hormone regulation. The product is presented as a daily vitamin regimen organized into seasonal phases – Winter, Spring, Summer, and Fall – each with a specific blend of capsules tailored to support women's cycles throughout the month. Each season contains a blister pack with the days of the cycle printed on the front. The product is intended for women who experience hormonal imbalances during the luteal phase. The supplements are meant to keep you ‘snatched’ throughout the luteal phase, addressing concerns about bloating and water retention. # Visual style The ad has a clean, bright, and casual aesthetic, typical of UGC content. The editing style includes quick cuts between scenes, creating a fast-paced rhythm. The production quality suggests a hybrid approach, combining a UGC feel with polished commercial elements. The visual motif is consistent with soft, natural lighting and a pastel color palette, reinforcing a sense of self-care and wellness. The cuts sync with the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman standing in her bedroom holding a Biohacking supplement capsule and a glass of water. She gestures as if she’s sharing a secret. - 00:02–00:03 She states, while taking the supplement, that this product helps her stay ‘snatched’ during the luteal phase. - 00:04–00:06 The ad cuts to the woman in front of a mirror, modeling a black dress and looking toned and confident. This visually reinforces the claim of staying 'snatched.' - 00:07–00:10 The woman is now wearing a casual sweater and holding the Biohacking supplement in its original blister pack. She smiles to communicate that it is her 'Cycle Bestie.' - 00:10–00:13 The camera pans over the four seasonal blister packs of the supplements to show the full Cycle Bestie regimen.

# Ad summary An ad promoting Cycle Bestie, a brand of vitamin supplements targeted towards women. In this ad, a blonde woman with long hair and light skin is holding several different packages of the supplement and talking about the benefits. She states that her period has gotten more regular and she has better skin, hair and more energy. She then gives the audience a discount code. # Brand positioning Cycle Bestie is a vitamin supplement brand targeted to women looking for ways to help regulate their cycles and improve their periods. Cycle Bestie claims to be unique on the market. By offering vitamins in seasonal packs (Fall, Summer, Spring, Winter), Cycle Bestie suggests a brand ethos of alignment with natural cycles. This positions Cycle Bestie to be a functional brand that addresses the need for women's hormonal health while appealing to their values of personal well-being and natural living. # Product Cycle Bestie is a vitamin supplement, packaged in a set of four seasonal packs: Fall, Summer, Spring, and Winter. Each pack contains ten gold-colored capsules and is designed to be taken to help regulate menstrual cycles, reduce PMS symptoms, improve skin and hair health, and increase energy levels. The supplements claim to offer a comprehensive solution for women looking to balance their hormones and improve their overall well-being. The packaging is pastel colored and minimal. This product is positioned to be the only formula on the market that offers the benefits it provides. # Visual style The ad has a polished UGC feel, with bright, natural lighting. The editing is minimal with static shots, which supports the tone of authenticity and direct communication. The pacing is slow, allowing the speaker to explain her experience in detail. There are no distinctive visual motifs. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop cycle bestie now # Point of view - [object Object] # Storyline - 00:00–00:04 The influencer reveals she has a discount code for Cycle Bestie, telling viewers that they can use the code 'Aggie' for 20% off. This opening aims to grab attention by offering a direct incentive and introducing the product name. - 00:04–00:15 She states that she has had incredible results, like more regular periods and less PMS. She also mentions better skin, hair, and more energy, highlighting the product's broad benefits. By sharing personal results, the influencer is building trust and showcasing tangible outcomes. - 00:15–00:21 The influencer closes by stating that no other formula does what Cycle Bestie does, encouraging viewers to check it out. This reinforces the brand's uniqueness and encourages immediate action.

# Ad summary A woman shares her experience using Cycle Bestie supplements to help with the various symptoms of her menstrual cycle. # Brand positioning Cycle Bestie is presented as a solution for women in their 30s who are just discovering the need for supplements to manage the different phases of their menstrual cycle. The brand aims to occupy the space of providing targeted support for period-related symptoms, offering supplements tailored to each specific phase of the cycle. Cycle Bestie aligns with a lifestyle focused on wellness, self-care, and feeling good in one's body, pushing against the norm of enduring period symptoms without targeted support. The brand positions itself functionally by offering supplements to help with bloating, cramping, and mood swings, but also emotionally by helping women feel more at home in their bodies during their cycle. # Product Cycle Bestie is a supplement system designed for women to manage the different phases of their menstrual cycle. It provides supplements that help with bloating, cramping, and mood swings. Cycle Bestie is for women who want to feel more in tune with their bodies and at home during their cycle. The ad implies that the product is worth trying because it addresses the pain points of menstruation and can be a "huge game changer" for women who have been struggling with period symptoms. # Visual style The ad has a natural, UGC feel, with soft, natural lighting and static shots. The video maintains a conversational tone and keeps the editing simple. The overall production quality is somewhere between a polished commercial and UGC. The pacing is fairly consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The video opens with a woman in her 30s expressing surprise that she's only just learning about the need for supplements to support each phase of her cycle. - 00:10–00:13 She shares that she's upset she wasn't informed about this sooner, highlighting the product's significance. - 00:13–00:23 The woman explains she has been doing some research and found Cycle Bestie, a supplement brand that offers supplements for each phase of her cycle. - 00:23–00:33 She describes the product's benefits, stating that it helps her avoid bloating, cramping, and mood swings so she can feel more in tune with her body. - 00:33–00:39 The woman closes by stating that Cycle Bestie has been a game changer for her and that she needs to tell other women about it.

# Ad summary This ad shows a woman explaining how she stays 'snatched' during all four phases of her cycle using a vitamin subscription called Cycle Bestie. # Brand positioning Cycle Bestie is presented as a vitamin subscription service that helps women achieve 'optimal hormone regulation.' The brand positions itself as a solution for staying 'snatched' through all four phases of a woman's cycle, indicating a focus on hormonal balance and overall well-being. The brand does not push against or ignore any category norms but is positioning its product as a way to optimize wellness. The tone and values are functional and empowering, aiming to provide a simple and effective way to manage hormone health. The presentation is modern and aesthetically pleasing. # Product The ad features Cycle Bestie, a vitamin subscription service designed for optimal hormone regulation. The product comes in monthly packs of daily capsules, each tailored to one of the four phases of a woman's cycle, labeled as Winter, Spring, Summer, and Fall. The capsules appear to be easy to swallow and are presented as a simple addition to a daily routine. The ad addresses the purchase barrier of hormonal imbalance and offers a solution to staying 'snatched' during all phases, suggesting a consistent positive effect on appearance and well-being. It's portrayed as a convenient and effective method for managing hormone health. # Visual style The ad has a clean, UGC-style aesthetic with bright, natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is a blend of casual and polished, which supports a relatable and trustworthy tone. The pacing is consistent with the pop music, around 120 BPM. There are minimal visual motifs, with a focus on showcasing the product and the person's results. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding a capsule and a glass of water. - 00:00–00:02 She states that gatekeeping this is a no-go and proceeds to share how she stays snatched during all 4 phases. This moment establishes the ad's premise of sharing a personal routine for maintaining a desired physique, spoken from her own perspective, setting a friendly, informative tone. - 00:02–00:03 She is seen drinking the capsule with water, which visually demonstrates how easy it is to consume. - 00:04–00:06 The woman then shows off her body in a fitted black dress in front of a full-length mirror, reinforcing the 'snatched' outcome. - 00:05–00:06 She smiles, emphasizing the positive emotional result of using the product. - 00:07–00:12 The scene transitions back to the woman holding a blister pack labeled 'Spring' and then the entire Cycle Bestie set. - 00:07–00:12 The text overlay states 'Cycle Bestie is EVERYTHING for optimal hormone regulation,' reiterating the product's core value and benefit.

# Ad summary This ad promotes Cycle Bestie, a supplement designed to regulate hormones and make periods more comfortable. The creator shares her experience using the product, emphasizing its ability to relieve cramps quickly and improve her overall well-being during her cycle. The ad is made to be viewed on reels. # Brand positioning Cycle Bestie is presented as a natural supplement brand focused on women's hormonal health and well-being. The brand aims to occupy a space in the consumer's mind as a solution for more comfortable periods by targeting the common challenges and discomforts associated with menstruation. The brand positions itself as a natural and effective alternative to conventional remedies for period symptoms. Cycle Bestie promotes a lifestyle where women don't just get through their periods but feel their best while navigating them. The brand pushes against the norm of accepting painful periods as an inevitable part of womanhood, advocating for proactive management of hormonal health. The brand positioning combines functional benefits (hormone regulation, cramp relief) with emotional outcomes (comfort, feeling one's best) to appeal to both the practical and emotional needs of consumers. # Product Cycle Bestie is a dietary supplement designed to naturally regulate hormones and alleviate period symptoms. The product is for women who experience painful periods and seek a natural solution to improve their hormonal balance and overall comfort during their menstrual cycle. The supplement comes in a box containing 28 capsules, divided into four phases - Winter, Spring, Summer, and Fall. The ad highlights Cycle Bestie's ability to relieve cramps in just one hour and improve overall well-being during menstruation. The product is presented as a means to 'naturally regulate my hormones' and helps users 'feel my best' during their period, addressing concerns about menstrual discomfort and hormonal imbalances. The product promotes the benefit of no longer just 'getting through' one's period but actively feeling better on it. # Visual style The ad has a bright and clean aesthetic with a UGC feel. The editing style includes quick cuts to maintain a fast pace, especially when showcasing the product. The production quality is a hybrid, combining a casual, personal presentation with clear product shots and text overlays. The pacing is quick, with cuts timed to coincide with voiceover lines. There are no visual motifs. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the creator asking viewers if they struggle with painful periods, immediately addressing a common problem among women. - 00:02–00:07 00:02–00:07 The creator transitions to introduce Cycle Bestie as her solution for naturally regulating her hormones, presenting the product as a solution for the previously identified pain point. - 00:07–00:11 00:07–00:11 The creator describes Cycle Bestie as a supplement that makes her period more comfortable, highlighting its effectiveness in relieving cramps in just one hour. This builds on the introduction by emphasizing the tangible benefits of the product. - 00:11–00:16 00:11–00:16 The creator shares that with Cycle Bestie, she no longer just gets through her period but feels her best, further emphasizing the improvement in her overall experience. She takes a pill with water to show use case. - 00:16–00:20 00:16–00:20 The creator assures viewers that their cycle doesn't have to suck with Cycle Bestie, reinforcing the product's value proposition and encouraging viewers to consider it as a solution.

# Ad summary A woman discusses the benefits of Spring supplements. # Brand positioning The ad presents Spring supplements as a solution for women looking to enhance their overall well-being, with a focus on energy, cycle regulation, skin health, and anti-aging. The brand positions itself in the functional health space, catering to those who prioritize both internal health and external appearance. Spring’s offering seems to ignore or push back against category norms with a holistic approach, emphasizing the connection between inner balance and workout performance, all while communicating scientific backing through ingredient descriptions. # Product The ad features a line of Spring supplements, each designed to address specific aspects of women's health. The featured Spring supplement, labeled 'SPRING', is highlighted for its benefits. This supplement is intended to support weight loss by balancing estrogen levels, regulate menstrual cycles with Vitamin D3, boost energy and vitality using CoQ10 Ubiquinone, improve skin health via Zinc Picolinate, and protect against aging with L-Ergothioneine. The ad focuses on the idea that these supplements can integrate into a woman's daily routine and is worth trying or buying for its functional health benefits. # Visual style The ad features a polished, commercial-like aesthetic with smooth transitions and natural lighting. The production quality appears high-end, aiming for a clean and inviting tone. The pacing is consistent, and the visuals are in sync with the voiceover, emphasizing key product details. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman holding Spring supplements and discussing their benefits for her inner spring, workout performance, and ovulation preparation.

# Ad summary A woman films herself talking about the Cycle Bestie supplement. She introduces the product as a new supplement to take during each phase of her cycle to help with bloating, mood swings, and cramping. She wanted to share because she knows you've been struggling. # Brand positioning Cycle Bestie is presented as a brand providing supplement support for each phase of a woman's menstrual cycle. The brand recognizes that women need support during these times and should supplement accordingly. The brand positions itself as a solution to cycle symptoms and positions its product as a necessary, supportive component of women's health. # Product Cycle Bestie is presented as a supplement to take during each phase of a woman's menstrual cycle to help with bloating, mood swings, and cramping. The pills come in blister packs and the packaging is mostly white and light pink. The packaging is labeled with the brand name, 'Cycle Bestie'. # Visual style This ad uses a UGC style of production. It looks as though it's filmed on a phone. The editing style is minimal. There are no cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator begins by noting that she is just now realizing in her 30s that she needs a new supplement for every phase of her cycle. - 00:08–00:11 The creator introduces the Cycle Bestie supplement. - 00:11–00:18 The creator lists the benefits of the Cycle Bestie supplement. - 00:18–00:20 The creator closes by letting the viewer know that she wanted to share the supplement with them because she knows the viewer has been struggling with the same issues.

# Ad summary The ad features a woman discussing her struggles with hormones and her positive experiences once she started living in accordance with her cycle. She discusses discovering a supplement that has helped her in each individual part of the cycle and states that she has noticed incredible results. # Brand positioning The brand is positioned as a potential solution for women's hormonal imbalances. It aligns with values of wellness, balance, and self-care. The brand pushes against the notion that one-size-fits-all supplements are effective, suggesting a more personalized approach to hormone support is superior. The brand positioning is both functional (providing support for hormonal balance) and emotional (offering a sense of empowerment and control over one's body). # Product The featured product is a hormone supplement designed to support women through each individual part of their cycle. It is intended for women who have struggled with weight, energy levels, skin issues, and other problems related to hormonal imbalances. The supplement stands out because it supports women through each individual part of their cycle. The ad addresses the purchase barrier of skepticism towards hormone supplements by highlighting the personal experience of the speaker, who claims to have never seen a supplement that would support her through each individual part of the cycle until recently. The ad suggests the product is worth trying because it offers a targeted solution for hormonal imbalances at each phase of the menstrual cycle. # Visual style The ad has a UGC feel, with natural lighting and a selfie-style camera angle. The editing is simple, with static shots and minimal transitions. The production quality is polished but maintains a casual tone, likely to resonate with a younger audience. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The woman starts by stating that she used to struggle with her weight and energy levels until working out, eating, and living according to her cycle. - 00:08–00:14 She expresses that she has her inner spring, summer, autumn/fall, and winter. - 00:14–00:19 The woman explains that she has noticed incredible results living according to her cycle. - 00:19–00:30 She mentions wanting to support her journey with supplements but had never seen a supplement that would support her in each individual part of the cycle until recently.

# Ad summary A woman takes a capsule while explaining that Cycle Bestie helped her hormones and pesky chin hair. # Brand positioning Cycle Bestie is presented as a brand focused on hormonal support for women. The ad's use of a relatable influencer-style presenter, paired with the casual, unfiltered visual style, implies the brand is approachable and targets younger women seeking straightforward solutions for hormonal issues. The brand distinguishes itself by focusing on hormonal balance to address issues such as unwanted hair, suggesting a functional and targeted approach. This positioning aims to occupy a space in the consumer's mind as a trusted, accessible solution. # Product Cycle Bestie capsules are hormone support supplements designed to address hormonal imbalances in women, specifically targeting symptoms like unwanted facial hair. The product is marketed as a solution to restore hormonal balance. The capsules are taken orally with water. The packaging is blue and white and includes the brand name. The ad suggests the product is worth trying for those struggling with hormonal imbalances. # Visual style The ad has a UGC style, appearing to be filmed on a phone. The lighting is natural. The editing features quick cuts, and the pacing is fast to keep the viewer engaged. The video uses static shots with a selfie-style view, enhancing the relatability and authenticity. The production quality appears to be hybrid. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The woman opens a blister pack of Cycle Bestie. - 00:01–00:03 00:01–00:03: She shows a single capsule and takes it with water. - 00:03–00:05 00:03–00:05: She holds up the Cycle Bestie box and the blister pack. - 00:05–00:07 00:05–00:07: She takes a sip of water, smiles at the camera, then drinks. - 00:07–00:12 00:07–00:12: She shows herself again opening the blister pack, taking the capsule, and drinking the water again.

# Ad summary This ad features a woman showing how Cycle Bestie has helped her with her infertility and hormones. She shows the product and how she uses it by taking a capsule with water. # Brand positioning Cycle Bestie aims to occupy the space of a wellness brand focused on hormonal balance and fertility support. The brand positions itself as a helpful solution for women struggling with hormone-related issues. It promotes a lifestyle of proactive health management and personal well-being. The brand distinguishes itself by providing a solution tailored to women's hormonal health, potentially pushing against generic wellness supplements. The brand positioning is functional, offering practical solutions to hormone imbalances. # Product Cycle Bestie is a supplement designed to help women with hormonal balance and infertility. The product is packaged in a box containing blister packs, with each blister pack labeled with a season (e.g., Winter). Each blister pack contains capsules. The ad shows a woman taking a capsule with water. The ad highlights that the product helped her with her hormones. The ad implies that the product is easy to use and can be integrated into a daily routine. # Visual style The ad has a UGC feel, with a selfie-style camera and natural lighting. The editing is simple, with static shots and direct cuts. The production quality suggests a casual, personal testimonial, aimed at creating a relatable tone. The pacing is consistent at around 10 cuts per minute. There is no explicit audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman holding up a blister pack of Cycle Bestie capsules. She has just removed a capsule and has it in her hand. The message conveyed is that she wants to share how she is taking the product. The perspective is from the woman, showing her routine. The tone is casual and testimonial-like. This introduces the product and the woman's personal experience with it. - 00:03–00:07 00:03–00:07 The woman holds the Cycle Bestie box, then takes a sip of water. The message conveyed is how she is taking the product as part of her daily routine. The perspective is from the woman, showing her routine. The tone is casual and testimonial-like. This shows how she incorporates the product into her life. - 00:07–00:12 00:07–00:12 The woman holds up a blister pack of Cycle Bestie capsules, then takes a sip of water. The message conveyed is how she is taking the product as part of her daily routine. The perspective is from the woman, showing her routine. The tone is casual and testimonial-like. This shows how she incorporates the product into her life.

# Ad summary The ad features a blonde woman sitting in front of a microphone and discussing weight gain due to hormonal imbalances. She presents a Cycle Bestie supplement as a solution to support the body, promote healing, address the mitochondria for energy, and support weight loss goals. # Brand positioning The brand, Cycle Bestie, positions itself as a modern solution to hormonal weight gain and imbalance. It aims to occupy a space in the consumer's mind as a science-backed supplement alternative that considers hormonal fluctuations and energy support. The brand promotes a lifestyle of health, energy, and natural healing and pushes against category norms of calories-in-calories-out weight loss products. The brand’s positioning is both functional and emotional: functional, by providing formulas targeted to women’s hormonal needs; emotional, by promoting better skin, hair, and increased fertility. # Product Cycle Bestie is a supplement designed to address hormonal imbalances and support the body during the menstrual cycle. It is for women experiencing hormonal weight gain, fatigue, and seeking natural healing. The supplement features a different formula for every single day of the menstrual cycle, addressing the fact that hormonal needs change daily. This unique selling proposition (USP) distinguishes it from other generic supplements. It supports the body, promotes healing, addresses the mitochondria for energy, and supports weight loss goals, helping with bloating and overall health. The product aims to address purchase barriers by providing a comprehensive approach to hormonal health. # Visual style The ad features a polished aesthetic with a podcast-like setup. The editing style includes static shots and smooth transitions. The production quality is a hybrid between a polished commercial and a personal broadcast, which supports the tone of an informative conversation. The pacing is steady, with audio-visual sync between the presenter's speech and actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the presenter holding a model of 30 pounds of fat and stating the average woman gains this much due to hormonal imbalances, setting the context for hormonal weight gain. - 00:05–00:12 She adds that thyroid imbalances can cause up to 20 pounds of weight gain, even without changing diet and lifestyle, emphasizing the impact of hormones on weight. - 00:13–00:22 The presenter explains the need to think of weight loss and health as hormones in and hormones out rather than calories in and calories out, shifting the perspective to hormonal health. - 00:22–00:28 She continues, stating that healthy hormones result in better skin, hair, fertility, and energy, highlighting the benefits of balanced hormones. - 00:29–00:41 The presenter introduces Cycle Bestie as a supplement designed with a different formula for each day of the menstrual cycle, indicating its unique selling proposition. - 00:42–00:46 She mentions how Cycle Bestie has changed many women's lives, adding a social proof element. - 00:47–00:53 The presenter clarifies that Cycle Bestie addresses the mitochondria for energy and supports the body’s natural healing, emphasizing product benefits. - 00:53–00:59 She concludes by summarizing that Cycle Bestie supports both bloating and weight loss goals, reinforcing the key benefits.

# Ad summary This ad features a young woman promoting a product called Cycle Bestie, which helps with irregular periods. She holds the product in front of her, highlighting the brand name. # Brand positioning Biohackinginsider Cycle Bestie is presented as a solution for women struggling with irregular periods. The brand aims to occupy the space of a wellness and health supplement that supports menstrual cycle regulation. It presents itself as a modern, science-backed solution, diverging from traditional methods by offering a dietary supplement that addresses hormonal balance for cycle regularity. The brand aims for a functional positioning by providing a tangible solution to a common health concern. # Product Cycle Bestie by Biohackinginsider is a dietary supplement designed to address irregular periods in women. The product contains different bioavailable formula of B vitamins for each phase of your cycle, as can be seen on the packaging. The packaging is white with light purple accents and features the brand name. Cycle Bestie is for women experiencing irregular menstrual cycles and seeks to normalize hormone function to regulate their menstrual cycles. The ad suggests that by using Cycle Bestie, women can achieve regular periods. # Visual style The ad has a clean, bright aesthetic with natural lighting, giving it a polished yet accessible feel. The editing is straightforward with static shots and smooth transitions. The production quality is high, suggesting a well-produced commercial, while maintaining a UGC tone through direct address. The pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with a woman holding Cycle Bestie and standing in front of a white fence, setting the stage for a health and wellness product discussion.

# Ad summary A woman shares her experience with Cycle Bestie, a supplement to help women with pre-menstrual cravings. # Brand positioning Cycle Bestie is presented as a reliable solution for women struggling with hormonal imbalances and pre-menstrual symptoms. The brand positions itself as a supportive ally in managing the monthly cycle. The tone is casual and relatable, aligning with a customer's perspective rather than a clinical or overly scientific approach. Cycle Bestie seeks to occupy a space of accessible, natural wellness, empowering customers to take control of their hormonal health without resorting to harsh or complicated solutions. # Product Cycle Bestie is a hormonal supplement designed to alleviate pre-menstrual cravings and help women manage their hormones. The product comes in capsule form, packaged in monthly boxes, each containing individually sealed daily blister packs. The displayed packaging has the label "Winter", implying seasonal variations or formulas. The supplement is presented as an easy-to-use solution, taken daily with water. The ad emphasizes that Cycle Bestie can help balance hormones and reduce pre-menstrual cravings, positioning it as a simple way to address a common concern for women. # Visual style The ad has a UGC feel with a clean, bright aesthetic. The lighting is natural, and the editing is straightforward, with simple cuts between shots. The pacing is moderate, focusing on clear product visibility and ease of use. The overall style aligns with typical social media content shared by individual users. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman peels open the packaging of a Cycle Bestie pill and holds it up to the camera. This aims to grab the viewer's attention by immediately showcasing the product being discussed. - 00:03–00:07 00:03–00:07 She takes the pill with water. This visualizes the ease of use and integrates the product into an everyday routine. - 00:07–00:12 00:07–00:12 She repeats her earlier actions: opens Cycle Bestie, takes pill with water. This reinforces the simplicity and frequency of product use.

# Ad summary The ad features a creator highlighting the benefits of Cycle Bestie in alleviating pre-menstrual nausea. The creator shares her struggle with hormonal issues and shows how Cycle Bestie helped her, packaging is shown and instructions for use are featured. # Brand positioning Cycle Bestie is presented as a brand offering natural solutions to hormone-related problems. The ad focuses on improving women's lives by addressing the pain points and discomfort associated with the menstrual cycle. The brand promotes a lifestyle of well-being and self-care through its simple, easily consumed product. # Product The product is Cycle Bestie, a supplement designed to alleviate hormone-related issues like pre-menstrual nausea. The ad shows the pills come in blister packs labeled by season (e.g., "Winter"). The pill is shown being removed from the packaging, swallowed with water and the pills are recommended for those suffering with hormonal issues. # Visual style The ad has a bright, clean, and casual aesthetic, resembling UGC content. It is shot in a well-lit kitchen with natural light. The editing is simple with static shots and minimal transitions, contributing to a relatable and authentic feel. The pacing is consistent and moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator opens a blister pack of Cycle Bestie supplements, emphasizing the ease of use. - 00:01–00:02 The creator holds up the supplement, highlighting its easy-to-swallow form. - 00:02–00:04 She takes the supplement with water, demonstrating how simple it is to incorporate into a daily routine and smiles. - 00:04–00:05 The creator shows the full Cycle Bestie box, reinforcing the packaging and branding. This reinforces the brand's commitment to natural solutions for hormonal balance. - 00:05–00:07 The creator continues to show the pill and drink the water with the pill, reinforcing the ease of use. - 00:07–00:08 She drinks water, signaling the end of her pre-menstrual nausea and the effectiveness of Cycle Bestie. - 00:08–00:12 The creator continues to show the pill, water and box to emphasize the ease of use and effectiveness of the product.

# Ad summary A woman is advertising a product called Inner Fall. The product reduces stress-related weight gain, balances mood and hormones, eases bloating, reduces cravings, and protects skin. # Brand positioning The brand Inner aims to provide women with a functional solution to address common PMS symptoms, such as stress-related weight gain, mood swings, bloating, cravings, and skin inflammation. The brand positions itself as a wellness aid that empowers women to manage their menstrual cycles more effectively, promoting both physical and emotional well-being. # Product Inner Fall is a supplement designed to combat PMS symptoms. It contains Rhodiola to reduce stress-related weight gain by boosting energy and mental focus, aiding in calorie burning. Chasteberry and Vitamin B6 calm mood and balance hormones, reducing PMS symptoms and stabilizing mood to prevent emotional eating and support clearer skin. Magnesium Glycinate eases bloating and promotes relaxation, making it easier to manage stress and maintain a healthy weight. Saffron uplifts mood and helps curb cravings related to PMS. L-Ergothioneine protects skin and reduces inflammation, defending against oxidative stress for improved skin health and a youthful appearance. # Visual style The ad has a polished UGC aesthetic with natural lighting. The editing is minimal with static shots. The pacing is slow, allowing viewers to focus on the speaker and the product benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman is explaining that Inner Fall gets her ready so she can avoid PMSing and being in a bad mood.