How BigCommerce Advertises on Meta

# Ad summary Ad for BigCommerce payments by PayPal showing a screenshot of a dashboard with a large available balance, and the ability to payout funds or add more money. # Brand positioning BigCommerce Payments by PayPal positions itself as a one-stop solution for managing all business payments. This brand aligns with values of efficiency and convenience, aiming to simplify financial management for businesses. There are no direct competitor comparisons, the focus is solely on the streamlined functionality and financial oversight offered. # Product The product being advertised is BigCommerce Payments by PayPal, a platform designed to consolidate all payments into one place. It provides users with a dashboard view of their available balance, displayed prominently along with currency breakdowns for US Dollar, British Pound, Australian Dollar, and Canadian Dollar. The platform includes key functions such as 'Add Money' and 'Payout Now,' addressing the immediate needs of managing funds. A business checking and savings are also displayed. # Visual style The ad employs a clean and modern visual aesthetic, utilizing a screenshot of a digital interface against a soft gradient background. The design prioritizes clarity and scannability, making it easily digestible in a fast-moving feed. The image treatment is minimal, focusing instead on presenting the product's interface in a straightforward manner, suggesting a platform-native style that blends seamlessly with typical digital app displays. # Hooks Headline: All payments, one place # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by declaring 'All payments, one place,' immediately communicating the core problem the product solves: fragmented payment management. This is told from the brand's POV and sets the stage for how BigCommerce Payments simplifies financial oversight. - Next, the ad shows a dashboard interface displaying a substantial 'Available balance' and breakdown by currency, aiming to build trust by suggesting the product is effective for managing large sums. This is conveyed from the customer's POV, offering a glimpse into the potential financial health achievable through the product. - Finally, the ad shows available actions for 'Add Money' and 'Payout Now,' emphasizing the ease with which users can manage their funds through the platform. This action-oriented segment is narrated from the brand’s POV, driving home the product's immediate usability and addressing purchase barriers by illustrating its functionality.

# Ad summary This ad showcases the updated checkout experience for BigCommerce Payments by PayPal, emphasizing its convenience with options like PayPal, Venmo, and Apple Pay. It features a visually refreshed website design and highlights a special offer for summer. # Brand positioning BigCommerce Payments by PayPal aims to be the premier solution for e-commerce businesses seeking seamless and modernized transaction processing. The brand aligns with values of innovation and customer-centric design, positioning itself to modernize online transactions. Rather than strictly competing on cost, the brand emphasizes functionality and ease-of-use. This is a functional brand positioning focused on the performance of the payment process. # Product The advertised product is the updated checkout experience for BigCommerce Payments by PayPal. It functions as a payment processing solution integrated into e-commerce platforms, intended for online businesses and their customers. Key details displayed include multiple payment options such as PayPal, PayPal Pay Later, Venmo, and Apple Pay. The integration addresses purchase barriers by offering a variety of convenient payment methods, improving conversion rates. # Visual style The ad uses a clean and modern visual style. The production quality is high, with a studio-shot feel. The image employs a layered approach, positioning graphic elements over a laptop screen. There is also a soft gradient background. The typography is simple and legible. # Hooks Headline: Checkout, refreshed # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a 'New!' badge and the headline 'Checkout, refreshed' to grab the viewer's attention and signal an update to the BigCommerce Payments system. This sets the stage for introducing new features and improvements from the brand's perspective. - The BigCommerce Payments by PayPal integration is featured next. By highlighting the parent company, PayPal, the ad signals a trusted and familiar payment processing experience to build confidence and recognition with the audience from the brand's perspective. - The demo of the website design is shown to communicate a visually improved user experience and the diversity of product categories offered. The audience gets the perspective of a potential customer browsing an e-commerce store. - A range of payment options are presented with a cursor hovering over the PayPal option, further emphasizing the payment flexibility. The audience views the checkout process from the customer's perspective, showcasing convenient and diverse payment options.

# Ad summary This ad introduces BigCommerce Payments by PayPal. The ad visually describes the product features using dynamic animations and text overlays. # Brand positioning BigCommerce presents itself as a modern, reliable platform that empowers businesses of all sizes to thrive in the e-commerce space. By associating BigCommerce Payments with PayPal, the brand leverages PayPal's reputation for security and trustworthiness, emphasizing the ease of setting up payments. The brand promotes a functional and seamless solution for businesses to manage their finances. BigCommerce supports businesses by providing all the tools they need, such as page building, social selling, shipping, and multiple marketplace integrations. # Product BigCommerce Payments, powered by PayPal, is a payment solution designed to simplify financial operations for businesses. The platform allows users to easily set up and activate payments, providing access to a comprehensive suite of features including order management, payouts, and refunds all in one place. It integrates with PayPal's trusted infrastructure and supports various payment methods like PayPal, Venmo, Apple Pay, Google Pay, and Klarna. The platform also enables users to build and scale their tools to match their business needs, offering services like page builders, social selling, shipping solutions, and integration with marketplaces like Amazon. BigCommerce Payments centralizes financial management, facilitates seamless transactions, and provides the tools necessary for businesses to scale and adapt to market demands. # Visual style The ad has a modern and clean aesthetic with a focus on simplicity and clarity. The color palette is predominantly blue and white, creating a sense of trust and reliability. Dynamic animations and motion graphics are used to showcase the features and benefits of BigCommerce Payments. The editing style includes quick cuts and smooth transitions, creating a fast-paced and engaging viewing experience. The production quality is high-end commercial, which supports the intended tone of professionalism and credibility. The pacing is consistent with a BPM of approximately 120, with cuts timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Activate BigCommerce Payments # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a blue triangle against a white background, dynamically morphing into the BigCommerce logo to introduce the brand. - 00:02–00:04 The screen shifts to present the product name, "BigCommerce Payments," followed by "by PayPal," emphasizing the partnership and lending credibility through association with PayPal's established reputation. - 00:04–00:08 The text "Setup is a breeze" appears, addressing a common pain point of payment processing and suggesting ease of use. This transitions into an action button that says, "Activate BigCommerce Payments." - 00:08–00:14 A digital interface representing the BigCommerce Payments dashboard is shown, illustrating key features such as "Welcome to BigCommerce Payments," an available balance of $120,000.26, a currency selector, payouts, and other menu options. - 00:14–00:17 The screen lists "Orders," "Payouts," and "Refunds," highlighting key functionalities of the platform. The phrase "All in one place" reinforces the value proposition of centralized management. - 00:17–00:24 An example e-commerce site with a pair of blue boots is shown with an "Add to Cart" button. This leads to a simulated transaction screen showing multiple payment options. - 00:24–00:30 The text "Build and scale your tools" appears, visually showing the BigCommerce platform supporting "Page Builder," "Social Selling," "Shipping," and integration with Marketplaces like "Amazon" and "TikTok". - 00:30–00:33 Dynamic text appears as the ad transitions to say "to match your business." A visual demonstration shows options that can be turned on or off. - 00:33–00:34 The ad states, "All powered by BigCommerce," reinforcing the brand's role as the central provider. - 00:34–00:39 The ad concludes by showing available payment options through BigCommerce Payments, ending on the BigCommerce Payments by PayPal logo.

# Ad summary This ad for BigCommerce Payments by PayPal highlights the ability for businesses to grow their orders, showcasing a website interface with various payment options. The ad emphasizes ease and versatility in payment processing. # Brand positioning BigCommerce Payments, powered by PayPal, positions itself as a solution for businesses looking to streamline their payment processing and increase sales. The brand emphasizes convenience and versatility by highlighting multiple payment options, including PayPal, Venmo, and Apple Pay. This positions them as a modern and accessible platform that adapts to the preferences of today's consumers, pushing against the limitations of traditional payment systems by offering a range of popular digital payment methods. # Product BigCommerce Payments, in partnership with PayPal, offers a comprehensive suite of payment solutions designed for online businesses. The platform integrates multiple payment methods, including PayPal, Pay Later, Venmo, Apple Pay, Visa, Mastercard, Discover, and Amex. It aims to facilitate more orders by providing customers with flexible payment options. The ad targets businesses seeking to enhance their sales process by reducing payment friction and accommodating various customer preferences. The clear and user-friendly interface, as depicted in the ad, underscores the product's ease of use. # Visual style The ad uses a clean and modern visual style, employing a light color palette with white and soft blue gradients. The product demo is presented through a clean laptop screen mockup, while the payment options are displayed in a floating panel, giving a sense of depth. The overall aesthetic is polished and professional, designed to convey trust and ease of use. # Hooks Headline: More orders? No problem. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating, "More orders? No problem." which immediately addresses a common business goal and alleviates potential concerns about handling increased sales. This is told from the brand's perspective, setting a confident tone and positioning BigCommerce Payments as a reliable solution. - The storyline progresses to highlight the BigCommerce Payments platform by PayPal, subtly implying a sense of security and credibility through the association with a well-known payment provider. This is narrated from the brand's perspective, showcasing its offering and partnership to build trust with potential users. - The ad visually demonstrates the platform's interface, featuring a sample e-commerce website and a pop-up window displaying a variety of payment options, including PayPal, Pay Later, Venmo, and Apple Pay. The cursor hovering over the PayPal option emphasizes ease of selection. The perspective shifts to a customer-centric view, illustrating the convenience and flexibility of the platform. - The ad showcases the range of payment methods accepted including Visa, Mastercard, Discover, and Amex credit cards with these logos shown at the bottom of the pop-up window. This reinforces the platform's versatility and its ability to cater to a broad customer base, from the brand's point of view.

# Ad summary This ad promotes BigCommerce Payments by PayPal, highlighting its ability to manage all payments in one place. It features a screenshot of the platform's interface, showcasing an available balance and the option to manage multiple currencies. # Brand positioning BigCommerce Payments by PayPal is presented as a comprehensive payment management solution. It offers a centralized platform designed to simplify financial operations for businesses. The brand emphasizes convenience and efficiency, positioning itself as a tool that consolidates various payment types into a single, manageable interface. This aims to reduce complexity and streamline financial workflows, suggesting a modern, user-friendly approach to business finance. # Product BigCommerce Payments by PayPal is a platform designed to manage all business payments in one centralized location. The interface shown includes an "Available balance" of $198,966 USD, with a disclaimer indicating that the amount is based on the most recent conversion rate. The platform supports multiple currencies including US Dollar, British Pound, Australian Dollar, and Canadian Dollar, each with its respective exchange rate displayed. Users can add money and payout funds, and there are options for business checking and business savings accounts. The product is for business owners and finance managers who need to track and manage multiple payment streams and currencies efficiently. # Visual style The ad features a clean and modern design with a light blue gradient background. The design is minimalist with a focus on clarity and ease of understanding. The use of a platform screenshot gives a sense of transparency and direct functionality, while the overall aesthetic aligns with contemporary digital interface design. # Hooks Headline: All payments, one place # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the announcement of a new solution, setting the stage for something innovative. The brand's perspective is that they are introducing a fresh approach to payment management. - The headline, "All payments, one place," establishes the core benefit of the platform. The promise of consolidating payments suggests a solution to the common problem of scattered financial management, from the brand's perspective. - The inclusion of a screenshot showing an available balance and various currency options builds trust and demonstrates the platform's functionality. This is shown from the platform interface point of view, giving evidence of the product's features. - Buttons to "Add Money" and "Payout Now" reinforces ease of use and accessibility. This is an encouragement to engage with the platform's core features from the brand's perspective.

# Ad summary This is a static image ad for BigCommerce Payments by Paypal. It shows the ease of using their payment system by saying there are no extra steps or tools required. The ad also showcases the variety of payment options available, including PayPal, Venmo, and Apple Pay. # Brand positioning BigCommerce Payments by Paypal aims to provide a seamless and efficient payment solution for businesses using the BigCommerce platform. The brand positions itself as a facilitator of easy and streamlined transactions, eliminating the need for extra steps or tools. By partnering with PayPal, a well-established and trusted payment provider, BigCommerce enhances its credibility and offers a wide range of payment options, appealing to both merchants and customers seeking convenient and reliable payment methods. The brand's functional positioning emphasizes simplicity and ease of use, catering to businesses that prioritize efficiency and customer satisfaction. # Product The product being advertised is BigCommerce Payments by Paypal, a payment solution that integrates directly into the BigCommerce platform. It offers a variety of payment options, including PayPal, Pay Later, Venmo, and Apple Pay, as well as standard credit card payments through Visa, Mastercard, Discover, and American Express. The key selling point is the elimination of extra steps and tools, simplifying the payment process for both merchants and customers. This solution caters to businesses using the BigCommerce platform, providing a seamless and efficient way to accept payments. By addressing the common purchase barrier of complex payment processes, BigCommerce Payments aims to enhance the overall customer experience and increase sales. # Visual style The ad has a clean and modern visual style with a focus on simplicity and ease of use. The use of white space, rounded corners, and a light color palette contributes to a minimalist aesthetic. The overall production quality is high, resembling a studio-shot ad with a focus on clear and legible typography. The layout is well-organized, with a clear hierarchy of information. The ad is designed to be easily scannable in a fast-paced social media feed, with the headline and payment options immediately grabbing the viewer's attention. # Hooks Headline: No extra steps. No extra tools. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the core problem: payment systems can be overly complex. The brand is telling the story by directly addressing the audience and acknowledging this pain point. - Next, the ad transitions to highlighting the product, BigCommerce Payments by PayPal. The brand is showing how it solves the problem with a simple message emphasizing ease of use and by mentioning the partnership with PayPal. - Finally, the ad showcases the various payment options available through the platform, including PayPal, Pay Later, Venmo, Apple Pay, and major credit cards. The brand is building trust and credibility by presenting a comprehensive solution that caters to diverse customer preferences.

# Ad summary An image ad promoting BigCommerce Payments by PayPal, highlighting the ease of managing payments and the availability of funds. # Brand positioning BigCommerce Payments, in partnership with PayPal, aims to simplify payment management for businesses. The brand positions itself as a facilitator, making payments easy and accessible, evidenced by the partnership with a trusted payment platform (PayPal) to offer reliability and ease of use. By showing a substantial available balance, the brand also implies financial control and success for its users, appealing to businesses seeking efficient and trustworthy payment solutions. # Product BigCommerce Payments is a payment management system designed to streamline financial transactions for businesses. The ad highlights the availability of funds, showing an 'Available balance' of $198,966.00, implying users have immediate access to their earnings. The interface includes call-to-action buttons such as 'Payout Now' and 'Add Money', allowing users to transfer funds and manage their balance. The product is presented as a comprehensive solution for businesses seeking efficient control over their financial operations, addressing potential barriers such as delayed payouts and complicated money management. # Visual style The ad features a clean, modern aesthetic with a mix of studio-style and lifestyle visuals. The color palette is soft and neutral, with pops of color from the green chair and yellow bananas. The lighting is natural and diffused, creating a welcoming, relatable vibe. The overall style is designed to be both informative and visually appealing, with a focus on ease of use and accessibility. # Hooks Headline: Payments made easy # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Payout Now Add Money # Point of view - [object Object] # Storyline - The ad opens with the text "Payments made easy" to grab the viewer's attention. This is coming from the brand to position the service as simple and straightforward from the outset. - The ad continues by introducing "BigCommerce Payments by PayPal", indicating the credibility and reliability of the service. This is coming from the brand to highlight its affiliation with a trusted payment platform. - The image shows a woman using a laptop, displaying a user interface with an available balance and options to 'Payout Now' and 'Add Money'. This part is from the customer's perspective, demonstrating how easily funds can be managed. It progresses the narrative by showing a practical use case, which further emphasizes the accessibility and efficiency of the platform.

# Ad summary This ad promotes BigCommerce Payments by PayPal as a seamless payment solution. The visual features a website interface, highlighting various payment options like PayPal, Pay Later, Venmo, and Apple Pay. The ad emphasizes ease and convenience with the tagline 'Looks good. Feels easy.' # Brand positioning BigCommerce Payments by PayPal is presented as a modern and reliable payment solution for online businesses. The brand aims to occupy the space of seamless and convenient transactions, aligning with values of ease of use and customer satisfaction. It streamlines the payment process by offering multiple payment options like PayPal, Venmo and Apple Pay, simplifying transactions for both businesses and customers. This brand stands out by integrating these well-known payment methods, making online shopping more accessible and user-friendly. The brand positioning is functional, focusing on performance and simplicity, aiming to make online payments hassle-free. # Product The product being advertised is BigCommerce Payments, powered by PayPal, a payment solution designed to simplify online transactions for e-commerce businesses. It allows customers to pay using a variety of methods, including PayPal, Pay Later, Venmo, and Apple Pay, as well as traditional credit cards. The product is for online business owners who want to offer a streamlined and versatile payment experience to their customers. The ad emphasizes the ease and convenience of the service. By providing multiple payment options, it addresses the potential purchase barrier of limited payment methods, making it easier for customers to complete their transactions. # Visual style The ad has a clean, modern visual style with a focus on simplicity and ease of use. The design incorporates a clear hierarchy with prominent text and a minimalist color palette. The image quality is highly polished, with a clean layout that draws attention to the key features of the payment solution. The integration of platform-native design elements makes the ad feel seamlessly integrated within a social media feed, enhancing scannability. # Hooks Headline: Looks good. Feels easy. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a clean, modern design featuring the text 'Looks good. Feels easy.' This sets the tone and message about the ease and aesthetic appeal of BigCommerce Payments, told from the brand's perspective. - Next, the ad introduces 'BigCommerce Payments by PayPal' as the solution, indicating that this payment system is both reliable and user-friendly. This section tells the viewer about the brand's purpose, as told from the brand's perspective. - The ad then displays a website interface highlighting different payment options like PayPal, Pay Later, Venmo, and Apple Pay. This visual emphasizes the product's versatility and convenience, as experienced from the customer's perspective.

# Ad summary This ad promotes BigCommerce Payments powered by PayPal. It highlights familiar payment options available to BigCommerce users through PayPal. # Brand positioning The brand featured in the ad is BigCommerce Payments, powered by PayPal. This positions BigCommerce Payments as a reliable and integrated payment solution for businesses using the BigCommerce platform. The brand emphasizes familiarity and convenience for both the business and its customers by leveraging the recognition and trust associated with PayPal. # Product The product being advertised is BigCommerce Payments powered by PayPal, offering multiple payment options for businesses using the BigCommerce e-commerce platform. These options include PayPal, PayPal Pay Later, Venmo, and Apple Pay, as well as traditional credit card payments via Visa, Mastercard, Discover, and American Express. The product aims to streamline the payment process for BigCommerce merchants by integrating these popular payment methods. # Visual style The ad has a clean, modern visual style with a focus on clear messaging and easy-to-understand visuals. The design balances the credibility of a well-established platform with approachability. The layout is simple and professional, with a clean interface mock-up to illustrate a user-friendly experience. The use of a real person and a laptop lends a sense of authenticity and relatability to the ad. The overall style is designed to be easily scannable and quickly convey the key benefits. # Hooks Headline: Familiar ways to pay. Built with PayPal. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by stating "Familiar ways to pay. Built with PayPal." This establishes the theme of convenience and reliability, emphasizing the familiarity of PayPal's payment options. This information is being provided by the Brand to encourage trust and ease of use. - The ad then presents the phrase "BigCommerce Payments by PayPal", which identifies the product and its connection to the well-known PayPal brand. The Brand includes this to clarify the product being offered and immediately associate it with PayPal's credibility. - A visual mockup of a payment selection screen is shown, listing multiple payment options: PayPal, PayPal Pay Later, Venmo, Apple Pay, and credit card options (Visa, Mastercard, Discover, American Express). This illustrates the variety of payment methods offered through BigCommerce Payments. The Brand uses this visual to highlight the diverse choices available to customers when paying with BigCommerce Payments. - The scene then shows a man working on a laptop. This suggests a user-friendly experience for merchants managing their BigCommerce Payments, and implies that the product can be used from any location with an internet connection. This is from the perspective of a potential customer using BigCommerce Payments.

# Ad summary This ad promotes BigCommerce Payments by PayPal, highlighting the control and flexibility merchants gain as their order volume increases. It features a screenshot of a sample store's website on BigCommerce, focusing on the payment options available at checkout through a modal window. The ad emphasizes the ease and variety of payment methods customers can use, including PayPal, Pay Later, Venmo, Apple Pay, and credit cards. # Brand positioning BigCommerce Payments by PayPal is positioned as a solution that enables businesses to maintain control and offer flexibility to their customers, particularly as order volumes increase. It integrates the reliability of PayPal's payment processing with the robust e-commerce capabilities of BigCommerce. This combination caters to businesses seeking to provide a seamless and versatile checkout experience, thereby potentially increasing customer satisfaction and sales. The brand aligns with a customer-centric approach, emphasizing convenience and choice in payment options, which reflects a commitment to modern e-commerce norms by partnering with other popular payment processing apps. # Product The featured product is BigCommerce Payments powered by PayPal, which enhances the payment options available to customers during the checkout process on a BigCommerce e-commerce site. The service allows customers to pay using various methods, including PayPal, Pay Later, Venmo, Apple Pay, and traditional credit cards (Visa, Mastercard, Discover, American Express). This variety caters to different customer preferences and reduces potential barriers to purchase by offering familiar and trusted payment gateways. The primary benefit is the enhanced control and flexibility for both the merchant and the customer, particularly as order volumes increase. # Visual style The ad features a clean and modern design with a focus on clarity and ease of understanding. The color palette is bright and airy, using white and light blue to create a sense of openness. The layout is simple and organized, with a clear hierarchy of information. The production quality is high, with sharp images and professional typography. The visual style mimics the look and feel of a software interface, which aligns with the digital nature of the product being advertised. This design approach makes the ad easily scannable and helps to convey the key message quickly. # Hooks Headline: As orders pick up, you stay in control. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the promise that 'As orders pick up, you stay in control,' which is a message from the brand to reassure merchants that they can manage increased order volume effectively using BigCommerce Payments by PayPal. This sets the tone for the rest of the ad by immediately addressing a key concern for growing businesses: scalability and control during periods of growth. - The brand highlights 'BigCommerce Payments by PayPal,' emphasizing the partnership and the credibility it offers. This positions the solution as a reliable and trustworthy payment processing system, leveraging the established reputation of both brands. - The ad then shows a visual of a sample e-commerce website using BigCommerce, with a focus on the checkout process. This is the customer's view, showing the range of payment options available to them, including PayPal, Pay Later, Venmo, Apple Pay, and credit cards. This showcases the flexibility and convenience offered to customers, which enhances their shopping experience.

# Ad summary This ad promotes BigCommerce Payments by PayPal by featuring a smoother checkout process and trusted ways to pay. The visual features the BigCommerce website on a laptop screen and payment options in a pop-up menu. # Brand positioning BigCommerce Payments, in partnership with PayPal, is presented as a modern payment solution for online businesses. The ad highlights simplicity and security in payment processing, appealing to businesses seeking efficient and trustworthy payment options. The brand positions itself as an innovator that focuses on providing a seamless experience for both the merchant and customer. # Product The product advertised is BigCommerce Payments by PayPal, a payment processing solution designed for online businesses using the BigCommerce platform. It facilitates smoother checkout experiences with trusted payment methods. The ad showcases the integration of various payment options, including PayPal, Pay Later, Venmo, and Apple Pay, as well as traditional credit card options like Visa, Mastercard, Discover, and Amex. These options are presented as easily accessible within the checkout process, addressing potential purchase barriers by offering flexibility and security in payment methods. # Visual style The ad employs a clean and modern visual style, utilizing soft gradients, clear product displays, and a user-friendly interface mockup. The layout is designed to be easily scannable, with a clear hierarchy of information conveyed through text size and placement. The aesthetic is professional and trustworthy, aligning with the financial service being promoted. # Hooks Headline: Smoother checkout. Trusted ways to pay. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a 'New!' badge to signal innovation and freshness to the viewer, indicating that this product is current and up-to-date. This is conveyed from the brand's perspective. - The headline, 'Smoother checkout. Trusted ways to pay,' highlights the core benefits of the product from the brand's perspective. This message aims to capture the viewer's attention by promising an efficient and secure payment process. - The ad shows the BigCommerce Payments by PayPal logo to immediately identify the service provider and establish credibility for the business. This is conveyed from the brand's perspective. - The mockup of a BigCommerce website displays product categories like "Indoor," "Outdoor," "Special," and "Gifts" to contextualize the user experience and potential product offerings, highlighting a customer's perspective as they shop on the site. - The image of a model applying a product on the website indicates a typical user interaction with an e-commerce store. The website also features "Our biggest sale", encouraging viewers to engage with promotions and from the customer's POV. - The payment options displayed in a pop-up menu highlight the flexibility and variety available to consumers at the checkout stage. This is viewed from a customer's point of view, showing them the different ways they can pay. - The inclusion of familiar payment logos like Visa, Mastercard, Discover, and Amex alongside digital wallets like PayPal, Venmo, and Apple Pay reinforces the message of 'trusted ways to pay', reassuring potential users of the security and widespread acceptance of the platform as seen from the brand's point of view.

# Ad summary This ad for BigCommerce uses the point-out features ad format to highlight key benefits of the platform, such as improved ROI, time savings, and increased conversion rates. The visuals use a layered effect to subtly showcase various e-commerce tools and integrations. The message emphasizes powerful performance without the complexities of messy plugins. # Brand positioning BigCommerce is presented as a leading e-commerce platform focused on delivering powerful performance and streamlined solutions. The brand's core message revolves around providing a hassle-free experience for businesses looking to optimize their online sales without the typical complexities associated with plugins and integrations. BigCommerce aims to position itself as a reliable and efficient solution, emphasizing ROI, time savings, and increased site conversion. The brand aligns with values of simplicity, efficiency, and tangible results, appealing to businesses seeking functional improvements in their e-commerce operations. # Product BigCommerce is an e-commerce platform designed to provide businesses with robust performance and simplified management of their online stores. The platform is geared towards users seeking to avoid the complexities associated with traditional plugins. Key product details highlighted in the ad include a potential 211% ROI within 8 months, 90% developer time savings, and a 30% increase in site conversion. These USPs suggest that BigCommerce is worth trying or buying for its efficiency and tangible results, offering a clear solution to the common pain points of managing e-commerce operations. The ad also mentions various integrations such as B2B, Omnichannel, Caas, and Multi-Storefront capabilities, showcasing the platform's versatility. # Visual style The ad has a clean, corporate visual style with a focus on clarity and professionalism. The production quality appears to be highly polished, using a combination of flat design elements and subtle 3D layering to create depth. Visual motifs include the use of clean typography, geometric shapes, and a cool blue color palette, reinforcing the brand's identity. The image treatment involves background removal and subtle lighting effects to highlight key elements. The ad is designed to be scannable and quickly convey key benefits, making it suitable for in-feed placement. # Hooks Headline: Powerful ecommerce performance – without messy plugins. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try BigCommerce → # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by establishing the brand identity of BigCommerce, powered by Commerce, immediately associating the platform with established legitimacy. This opening is from the brand's perspective, setting the stage for its value proposition and overall brand appeal. - The ad then transitions to its core promise: delivering powerful ecommerce performance without the complexity of messy plugins. This is from the brand's POV. This core message is designed to resonate with businesses seeking efficiency and simplicity in their online operations. - The ad provides clear evidence of the platform's value. The ad offers key performance metrics, including ROI, time savings, and conversion rates. This shift in perspective is from that of an external source or data-driven evaluation. This is designed to give potential users tangible reasons to consider the platform. - The visual elements of layered platform interfaces subtly demonstrate the breadth of features and integrations offered, such as B2B, Omnichannel, Caas, and Multi-Storefront capabilities. The ad emphasizes BigCommerce's comprehensive approach. This gives the audience a feel for its potential from the brand's POV.

# Ad summary The ad presents BigCommerce as a superior e-commerce platform compared to others. It highlights the issues with other platforms such as messy plugins, slow loading times, and expensive add-ons, and contrasts them with BigCommerce's out-of-the-box features, uptime, and scalable pricing. # Brand positioning BigCommerce is positioned as a leading e-commerce platform designed to empower businesses with scalable and reliable online solutions. The brand emphasizes its commitment to providing out-of-the-box features, ensuring high uptime, and offering pricing that adapts to the needs of each business, thereby creating a sense of trust, innovation, and customer-centricity. It aims to alleviate the frustrations associated with complicated plugins, slow loading times, and expensive add-ons often found in competitor platforms, thus offering a streamlined and efficient alternative. # Product BigCommerce is presented as an e-commerce platform that offers out-of-the-box features, ensuring a seamless and efficient online business management experience. The platform boasts a 99.99% uptime, guaranteeing reliability and continuous availability. Its pricing structure is designed to scale with the user's needs, providing cost-effective solutions as the business grows. Unlike other platforms, BigCommerce eliminates the need for messy and complicated plugins, reduces slow page load times, and avoids expensive premium add-ons, making it an attractive solution for businesses seeking a hassle-free and high-performance e-commerce solution. # Visual style The ad has a clean, corporate design with a blue and white color scheme. It uses a gradient background and clear typography for easy readability. The layout is structured with clear sections and bullet points for quick scanning. # Hooks Headline: Is your platform holding you back? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try BigCommerce → # Point of view - [object Object] # Storyline - The ad starts by asking, 'Is your platform holding you back?' grabbing the viewer’s attention and introducing the central problem from the brand's perspective. - The ad presents the problems with 'Them', which are messy complicated plugins, slow page load times, and expensive premium add-ons. It highlights the pain points experienced by users of other platforms. This is being conveyed from the brand's perspective. - The ad shows the benefits of BigCommerce, which include out-of-the-box features, 99.99% uptime, and pricing that scales with the needs, conveying that BigCommerce provides a solution to the mentioned pain points. This is being conveyed from the brand's perspective. - The ad shows the viewer how to try BigCommerce in order to experience the benefits. This is being conveyed from the brand's perspective.

# Ad summary The ad promotes BigCommerce as a platform built for scale. It uses the imagery of a man leaping between two rock formations to symbolize the transition to a new, more scalable platform. # Brand positioning BigCommerce positions itself as a scalable e-commerce platform suitable for businesses needing to grow without limitations. The brand uses a functional approach, emphasizing its platform is specifically built for scale, suggesting it offers the robust infrastructure and tools necessary for growing businesses. This positions BigCommerce as a solution for merchants experiencing growing pains with their current platforms, promising to provide the support and flexibility needed to expand and succeed in a competitive market. # Product BigCommerce is presented as a comprehensive e-commerce platform designed to support business scalability. The platform allows for creating an online store, listing products (Outdoor & Sports, Hike & Camp, Running, Buying, Women, and Search), and processing transactions. It provides the tools and infrastructure needed for businesses to manage and grow their online presence effectively. The ad targets businesses outgrowing their current e-commerce solutions, highlighting BigCommerce as a platform 'Built for Scale,' thus removing the barrier of technological limitations and offering a path to broader market reach and operational efficiency. The platform's visual interface is clean and user-friendly. # Visual style The ad employs a clean and aspirational visual style, combining a minimalist layout with a lifestyle image to convey both functionality and ambition. The production quality appears polished, with professional photography and clear typography. A soft color gradient background creates a modern feel, while the image of a person leaping symbolizes progress and scalability. The use of a platform interface and brand logos ensures clear communication of the product and brand identity. The overall aesthetic is designed to be eye-catching and informative, blending seamlessly into a social media feed while still standing out. # Hooks Headline: It's Time to Switch to a Platform Built for Scale # Benefits - [object Object] # Features - [object Object] # Call to action Learn More # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by asking if it's time to switch to a platform built for scale. This statement is presented from BigCommerce’s perspective, immediately establishing the ad's intention to address businesses looking to upgrade their e-commerce infrastructure. This message acts as a hook to engage business owners who may be facing limitations with their current platform, while also highlighting the core value proposition of BigCommerce as a solution designed for growth. - The ad shows an image of a person leaping across a gap in a rocky landscape, illustrating a sense of adventure and ambition. This imagery, presented from an external viewpoint, visually reinforces the idea of making a bold move towards a more capable and scalable platform, reinforcing the brand's promise of enabling businesses to 'scale' without limitations. - The ad shows a visual of the BigCommerce storefront displaying the words 'Made for Out There.' This statement, presented from BigCommerce’s perspective, offers a metaphorical description of the platform's capability and suggests that it's ideal for businesses looking to expand beyond their current reach. The visual of the storefront is intended to illustrate the kind of businesses that find success through the platform.

# Ad summary This ad targets businesses using e-commerce platform plugins that may be experiencing rising fees and increased heart rate (stress) due to these costs. It suggests switching to BigCommerce as a solution. The ad uses a visual comparison of a heart rate monitor connected to plugins and a screenshot of the BigCommerce platform. # Brand positioning BigCommerce is positioned as a solution for businesses struggling with high fees and the associated stress from using other e-commerce platform plugins. The brand offers a reliable alternative that can alleviate these concerns. BigCommerce aims to occupy a space in the consumer's mind as a trustworthy, stress-free solution that keeps business owner's costs down. The brand's messaging is functional (cost savings) and emotional (peace of mind) by addressing the high fees associated with other platforms that may be causing unnecessary stress. The brand pushes against these norms by offering a lower cost and more calming alternative. # Product BigCommerce is an e-commerce platform designed to help businesses create and manage their online stores. It's portrayed as a solution to the pain points associated with other e-commerce plugins. It works by providing a comprehensive platform with the tools to build and grow an online store. The ad highlights the benefits of switching to BigCommerce to avoid the stress and financial burden of high fees from other platforms. The product is for business owners seeking a stable and affordable e-commerce solution. The ad positions BigCommerce as a way to avoid the rising fees and stress associated with other e-commerce platform plugins, and it presents BigCommerce as a practical, stress-free platform to try. # Visual style The ad has a clean and corporate visual style, using a gradient background and simple blocks of color to present the information. The design is minimalistic, with clear visual contrasts to highlight the core message. The color palette is consistent with the brand's identity, using blues, white, and grey. The production quality appears polished, with crisp imagery and a focus on clarity. # Hooks Headline: Platform plugins raising your fees (and your heartrate)? # Benefits - [object Object] # Features - [object Object] # Call to action Try BigCommerce → # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by posing a question: 'Platform plugins raising your fees (and your heartrate)?' from the brand's perspective, immediately highlighting the pain point of rising costs and stress associated with using certain e-commerce plugins. This is intended to capture the viewer's attention by directly addressing a common frustration. - The ad then presents a visual comparison, showcasing a heart rate monitor connected to icons of e-commerce platform plugins vs a clean, organized screenshot of the BigCommerce platform as viewed by the brand. The visual highlights the difference between the stress and chaos associated with the former and the ease and simplicity of the latter. - The ad concludes with a direct call to action: 'Try BigCommerce' from the brand's perspective, encouraging viewers to take the next step toward solving their problems with a free trial.

# Ad summary This ad targets online store owners who are paying too much for their current e-commerce platform. It presents BigCommerce as a solution, encouraging them to switch. # Brand positioning BigCommerce is presented as a solution for online store owners who are overpaying for their current e-commerce platform. The brand positions itself as a cost-effective alternative, suggesting that switching to BigCommerce can alleviate financial strain. The brand aims to occupy the space of an affordable and efficient e-commerce solution, appealing to businesses looking to optimize their online operations without excessive costs. The brand's positioning is functional, focusing on the practical benefit of cost savings. # Product BigCommerce is an e-commerce platform designed for online store owners. The ad highlights its role as a solution for those who are "Paying too much for your online store?" The ad suggests that BigCommerce offers a more affordable alternative, addressing the purchase barrier of high costs associated with other platforms. The product is presented as a way to alleviate financial strain and optimize online operations. # Visual style The ad has a clean and professional visual style. The lighting is soft and natural, creating a relaxed and inviting atmosphere. The background is blurred to keep the focus on the woman and the laptop. The color palette is muted, with the exception of the blue button, which stands out and draws attention. # Hooks Headline: Paying too much for your online store? # Benefits - [object Object] # Call to action It's time to switch to BigCommerce # Point of view - [object Object] # Storyline - The ad opens with the question, "Paying too much for your online store?" This is intended to immediately grab the attention of online store owners who are experiencing this pain point. The question is posed from the brand's perspective, aiming to identify potential customers. - The ad follows up with the statement, "It's time to switch to BigCommerce" in a blue button. This is the brand presenting its platform as the solution to the problem identified in the first beat. The message is a direct call to action, encouraging viewers to consider BigCommerce as a viable alternative.

# Ad summary This ad is for BigCommerce and asks, "Is your B2B business digitally mature?" It then prompts the user to "Find out in minutes." # Brand positioning BigCommerce is presented as a software solution that helps B2B businesses assess and improve their digital maturity. The brand is positioned as a tool for businesses to evaluate their current digital capabilities and identify areas for growth and improvement. By offering a quick assessment, BigCommerce aims to be a practical and efficient resource for businesses looking to enhance their digital strategies, fitting into the market as a supportive and informative partner. # Product The advertised product is a tool that allows B2B businesses to assess their digital maturity in a matter of minutes. This assessment presumably helps businesses understand their current level of digital sophistication and identify areas where they can improve. The product promises a quick and efficient way to gauge digital maturity, addressing the potential barrier of time investment often associated with in-depth business evaluations. The primary function of the product is to provide insights into a business's digital readiness and potential areas for growth. # Visual style The ad has a modern, tech-focused aesthetic, indicated by the use of gradients, sharp lines, and a dark color palette. The production quality appears polished, with clean and professional graphics. The image treatment includes color grading to enhance the blue tones and add a futuristic feel, and the typography is clean and legible. This sleek and digital style helps create a sense of innovation and reliability for the brand. # Hooks Headline: Is your B2B business digitally mature? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing the question, “Is your B2B business digitally mature?” This is to immediately engage B2B business owners and decision-makers by addressing a critical aspect of modern business strategy. The brand is telling the story from the perspective of identifying a potential problem that the target audience might be facing. - The ad follows up with the statement, “Find out in minutes.” This tells the user that the solution to the problem is quick and easily accessible. The brand is reassuring potential users that assessing their digital maturity won't be a time-consuming task, encouraging them to take the next step. The brand is telling this part of the story.

# Ad summary The image ad highlights the pain points of manual B2B workflows and presents BigCommerce as a solution with a better way to manage invoices and orders. # Brand positioning BigCommerce is presented as a modern, tech-forward solution for B2B businesses, particularly those struggling with outdated manual processes. The brand promises a streamlined and efficient way to manage invoices and orders. BigCommerce positions itself as a tool to simplify complex operations. By showing a clean, digital interface, the brand aligns with values of organization, accessibility, and progress, suggesting a move away from traditional, cumbersome methods. # Product BigCommerce is presented as a software solution designed to streamline B2B invoice tracking and order management. The ad highlights its digital interface, which allows users to manage orders, company orders, invoices, quotes, shopping lists, quick orders, addresses, user management, and account settings. The product aims to replace manual, spreadsheet-based workflows. The image also shows order details such as "Grand total" and "Order stat" with varying amounts and order statuses like "Completed" and "Awaiting." This indicates the software is designed to provide real-time visibility and control over B2B transactions. # Visual style The ad features a direct, side-by-side comparison of manual versus automated B2B workflows. It utilizes a clean, digital aesthetic with contrasting imagery (outdated spreadsheet vs. modern interface). The blue color scheme enhances the tech vibe, and the grid backdrop evokes order and structure. The use of emojis overlays a layer of contemporary visual language. # Hooks Headline: Stuck with manual B2B workflows? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing a question: "Stuck with manual B2B workflows?", which aims to immediately capture the attention of businesses facing challenges with inefficient manual processes. It presents a problem many businesses can relate to, setting the stage for introducing a solution, and it is told from the brand's perspective. - A follow-up statement offers hope and a solution, "There's a better way.", encouraging viewers to look for an alternative to their current struggles. The statement implies that there is an easier, more efficient method available, promising relief from the challenges of manual B2B workflows, and it is told from the brand's perspective. - On the left, an example of a B2B invoice tracking spreadsheet riddled with manual data entry errors is shown next to a BigCommerce screenshot with a thumbs-up emoji. This juxtaposes the old and new, further emphasizing the value proposition of BigCommerce. The use of a thumbs up communicates that the new process is superior, and it is told from the brand's perspective.

# Ad summary This ad highlights the problem of manual B2B workflows and offers BigCommerce as a better solution. # Brand positioning The ad promotes BigCommerce as a solution for businesses looking to improve their B2B workflows. It presents the brand as a modern, tech-forward company that offers a better way to manage orders and streamline processes. The brand is positioned as a competitor against manual workflows by offering solutions. # Product The ad promotes BigCommerce as a solution for businesses looking to improve their B2B workflows. The software is presented as a digital platform that can manage orders and streamline processes. The main use case shown is viewing and managing a list of customer orders, including order number, grand total, and order status. The ad suggests the software can eliminate manual workflows. # Visual style The visual style is modern and tech-focused, with a split-screen design highlighting the contrast between manual processes and the BigCommerce solution. The background is a dark blue gradient with abstract shapes, giving it a tech-forward feel. The BigCommerce interface is clean and simple. The overall aesthetic is designed to be eye-catching and informative, aiming to quickly communicate the value proposition of the product. # Hooks Headline: Stuck with manual B2B workflows? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing the question, "Stuck with manual B2B workflows?" This serves to immediately capture the attention of viewers who are facing this issue and make them aware of the problem. This question is delivered from the perspective of the brand. - The ad shows two contrasting images, the left side shows a thumbs-down emoji over a graph along with files and orders, representing manual processes. The right side shows the BigCommerce user interface displaying an orders page. This comparison is from the brand's point of view. - The text "There's a better way." and an arrow connecting the two images highlight the intended solution of BigCommerce. This narrative beat assures the viewer they can have a much better method of dealing with their B2B workflows. This is from the brand's point of view.

# Ad summary This ad targets businesses stuck using outdated manual B2B workflows, and positions BigCommerce as a modern solution to manage orders. # Brand positioning BigCommerce is presented as a cloud-based e-commerce platform designed to help businesses manage their online stores. The brand appears to focus on innovation and modernization, providing businesses with the tools to move away from outdated manual workflows. It positions itself as a provider of a better solution, emphasizing efficiency and streamlining processes for B2B operations. The brand seems to push against outdated, manual processes, advocating for a technology-driven approach to commerce. This places BigCommerce in the tech-forward, functional space, aimed at businesses looking for practical solutions to improve their operations. # Product BigCommerce is advertised as a solution to manage orders, company orders, invoices, quotes, shopping lists, quick orders, addresses, user management, and account settings through their e-commerce platform. The product is designed for businesses that handle B2B workflows. The ad highlights that BigCommerce can help replace manual B2B workflows with a modern, streamlined system. The product is showcased on a mobile device screen (presumably a smartphone or tablet). The ad addresses the pain of using outdated manual processes by offering a tech-enabled, efficient alternative. # Visual style The ad employs a split-screen visual motif, contrasting the chaos of manual workflows with the order and efficiency of the BigCommerce platform. The production quality appears polished, with a clean digital rendering of the app interface set against a professionally shot, though desaturated, photograph. The use of the red 'X' and a dark grid background adds visual interest and aids in scannability. # Hooks Headline: Stuck with manual B2B workflows? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by identifying a problem: being "Stuck with manual B2B workflows?" From the brand's perspective, it immediately establishes the core pain point the product aims to solve, setting up the need for a better solution. - The brand suggests "There's a better way," introducing BigCommerce as the solution to the stated problem, signaling that they are the key to resolving inefficient B2B processes. - The visual element shows a hand overwhelmed by paper invoices, receipts, and a calculator marked with a large red 'X,' and then immediately cuts to the BigCommerce platform interface on a mobile device. From an external perspective, this demonstrates a before-and-after scenario, contrasting the chaos of manual processes with the streamlined digital solution offered by BigCommerce.