How BIG W Advertises on Meta

# Ad summary This ad shows a woman and her dog on a beach at sunset, promoting pet products from CopRice. It highlights both cat litter and dog food, suggesting that CopRice caters to all furry friends. The ad includes the Big W logo, indicating where these products can be purchased and offers a simple, inviting message. # Brand positioning CopRice is presented as a pet-focused brand that caters to a wide range of furry companions, offering solutions for both cats and dogs. The ad employs a natural, lifestyle-oriented approach, associating the brand with pleasant outdoor experiences and the joy of pet ownership. It suggests that CopRice aligns with values of quality and care for pets, providing essential products like cat litter and dog food. The brand aims to occupy a space in the consumer's mind as a provider of reliable pet care products without leaning into clinical or overly scientific claims, opting for a more natural and accessible positioning. # Product The ad features two main products: Max's Cat Litter and CopRice Family Dog Adult dog food. Max’s Cat Litter is presented as a natural choice (as indicated by the text "natural origin" on the bag), designed to provide effective odor control and easy maintenance for cat owners. The packaging features an image of a black and white cat. The CopRice Family Dog Adult dog food is formulated for adult dogs and is described as a balanced diet. The packaging shows an image of a golden dog with a puppy in a field. Both products are available at Big W, as indicated by the prominent logo in the lower part of the ad. The ad emphasizes that there's something for every furry friend, addressing the purchase barrier of finding the right product for different types of pets. # Visual style The ad has a warm, inviting visual aesthetic. The high-quality beach scene with a sunset backdrop gives it a polished, lifestyle-oriented feel. The product placement is clean and straightforward. The use of bright colors and clear typography enhances scannability in a busy feed. The overall style is designed to be visually appealing and quickly communicate the brand's message. # Hooks Headline: SAVE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a scenic view of a woman walking her dog on a beach at sunset, immediately setting a serene and positive tone. This is intended to capture attention and evoke feelings of happiness and connection, positioning the brand in a lifestyle context. The audience experiences this moment from an external perspective, observing the peaceful interaction between the owner and her pet. - Next, the focus shifts to the products themselves: Max's Cat Litter and Family Dog Adult dog food. This highlights the brand's offerings for different types of pets. The audience's perspective is now aligned with the brand, showcasing its products and their respective benefits. - Finally, the ad concludes with a tagline, "There's something for every furry friend!" coupled with the CopRice and Big W logos. This is aimed at reinforcing the brand's commitment to all pets and indicating where the products can be purchased. The brand speaks directly to the audience, summarizing the key message of inclusivity and accessibility.

# Ad summary This ad showcases a variety of products sold at BIG W, with corresponding prices and savings. # Brand positioning BIG W is presented as a retailer offering a wide range of products, from home goods like wool quilts and food storage containers to electronics like digital eCalendars and kids' clothing. The brand is positioned as a destination for "must have deals", suggesting value and affordability. This functional positioning makes it clear that BIG W is a go-to for consumers looking for budget-friendly options across various categories. # Product The ad features a range of products, including: Jason Wool Quilt in Queen size, priced at $67.50, with a savings of $67.50; Sistema Ultra Tritan Container 1.3L, priced at $7.97, saving $7.98; Momnt 15.6" Digital eCalendar with Glass Touchscreen, priced at $249; K-D Kids Floral Print Crew in Sage Green, size 4, priced at $10. These products are presented as part of BIG W's "Must have deals," emphasizing affordability and value. Each product is shown with its original price and the discounted price, making it clear to the viewer how much they can save. # Visual style The ad features a clean and bright visual style with a white and blue color scheme. The products are displayed against simple backgrounds to highlight their features and prices. Quick cuts and transitions create a fast-paced rhythm. The overall production quality is polished, giving it a commercial feel. The pace is fast, with cuts occurring approximately every second. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Explore today's best deals now # Point of view - [object Object] # Storyline - 00:00–00:07 A quick succession of products is displayed with pricing. - 00:07–00:10 The ad concludes with the BIG W logo and a call to action to explore deals.

# Ad summary This is a fast-paced product display ad with upbeat music. Different products and their prices are shown for a few seconds at a time. # Brand positioning This ad promotes BIG W, an Australian chain of discount department stores. The brand aims to be seen as a place where you can get essential products for great prices. The brand is promoting a wide range of everyday products. # Product This ad promotes a variety of products, including: a Jason Wool Quilt - Size Queen that is being offered for half price at $67.50, a Sistema Ultra Tritan Container 1.3L that is being offered for half price at $7.97, a Momnt 15.6" Digital eCalendar with Glass Touchscreen for $249, and a K-D Kids Floral Print Crew - Sage Green - Size 4 for $10. # Visual style The ad has a colorful and vibrant aesthetic. It features a product display format with a bright color scheme. The editing style is fast-paced, with quick cuts between products. The production quality is polished, with a clear and professional look. The pacing is quick and energetic, aligning with the upbeat music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Big W logo is shown with the words "Must have deals" above it. - 00:01–00:02 A Jason Wool Quilt is shown, with the price of $67.50, and the text "SAVE $67.50" below. Text indicates it is half price. - 00:02–00:03 A Sistema Ultra Tritan Container is shown, with the price of $7.97, and the text "SAVE $7.98" below. Text indicates it is half price. - 00:03–00:05 A Momnt 15.6" Digital eCalendar is shown, with the price of $249 below. - 00:05–00:08 A K-D Kids Floral Print Crew is shown, with the price of $10 below. - 00:08–00:09 The Big W logo is shown on a screen filled with blue circles. - 00:09–00:10 The Big W logo is shown, with the text "Explore today's best deals now" below, and a finger pressing the logo.

# Ad summary An image ad for Bow Wow Meaty Treats dog snacks. It features two different flavors of the snacks, 'Chicken' and 'Beef & Kangaroo'. A dog is eagerly reaching for one of the treats. The ad copy highlights that the treats are tasty, snappable, and loved by dogs, emphasizing their nutritional value and suitability for any treating occasion. # Brand positioning Bow Wow presents itself as a fun, approachable brand that understands the bond between pet owners and their dogs. The brand's identity revolves around creating enjoyable moments for dogs through tasty treats that are easy to give and designed to be loved. Positioned as a brand that prioritizes the joy and satisfaction of dogs, Bow Wow aims to occupy a space in the consumer's mind as a trusted provider of high-quality, delicious, and convenient snack options for dogs, avoiding any sense of strict or overly health-focused messaging. Instead, it opts for a tone that emphasizes fun and shared enjoyment, appealing to pet owners who want to indulge their furry friends. # Product Bow Wow Meaty Treats are presented as a convenient and tasty snack option for dogs. The treats are available in two flavors: Chicken and Beef & Kangaroo. Both are packaged in 400g value packs, emphasizing they are snappable and suitable for every treating occasion. These treats are designed as nutritious meaty morsels to appeal to dogs' natural preferences, making them an ideal reward or snack. The packaging is bright and attractive, indicating the treats are easy to serve and portion, addressing any potential barriers related to convenience and serving size. # Visual style The ad features a clean and inviting studio shot with a bright, solid-color background to enhance the visibility of the products. The overall aesthetic is simple and friendly, likely aimed at being easily scannable in a social media feed. The product packaging is prominently displayed, and the presence of a dog adds an emotional touch. The use of clear typography and simple layout enhances the ad's scannability and makes it suitable for platform-native viewing. # Hooks Headline: Tasty, Snappable & Loved by Dogs # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of Bow Wow Meaty Treats in Chicken and Beef & Kangaroo flavors. This immediately introduces the product to the audience, showcasing the variety available and grabbing attention with its appealing packaging. The brand is highlighting its product and immediately drawing the attention of the consumer to the featured products. - Next, a dog is shown eagerly reaching for one of the treats. This visual aims to create an emotional connection with the viewer by showcasing the product's appeal to dogs, while providing a product-in-use action. The audience is seeing this through the eyes of someone who wants their dog to enjoy a tasty snack. - The ad concludes by highlighting the product's key selling points: tasty, snappable, and loved by dogs, along with a mention of its nutritional value. This reinforces the product's benefits and positions it as a top choice for dog owners. The brand is telling the viewers why they should buy the product, emphasizing its desirability and nutritional benefits.

# Ad summary This ad promotes various baby products from the brand BIG W, advertising the items online, in the app, or in store. # Brand positioning BIG W is presented as a retailer providing trusted brands for babies, positioning itself as a reliable destination for parents seeking quality products. The brand offers a wide range of essential baby items. The ad emphasizes accessibility by highlighting the availability of products online, through the app, and in physical stores. The brand follows category norms by showcasing essential baby products while pushing against competitor behaviors by offering trusted brand products. # Product The ad features various essential baby products available at BIG W. These include the Love to Dream Swaddles, which are designed to provide a snug and secure fit for newborns, helping them sleep better. A Safe-n-Sound Cabin Travel Stroller is also highlighted, known for its compact and lightweight design, making it ideal for travel. Lastly, the ad showcases Huggies Newborn Nappies, designed with skin protection and zinc-enriched liners for sensitive baby skin. The ad informs the viewer that these products are worth trying or buying because they are essentials, and they are being offered at a discounted price. # Visual style The ad has a clean and polished aesthetic with bright, solid color backgrounds. The editing style uses quick cuts to transition between products, keeping the pace fast. The production quality is high, giving it a commercial feel. The cuts of the products are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a text overlay of "Trusted Brands for Bub" and the BIG W logo. - 00:01–00:03 00:01–00:03 The ad showcases the Love to Dream Swaddles, highlighting a 20% off discount. This informs the viewer of savings on a featured product. - 00:03–00:06 00:03–00:06 Next, the Safe-n-Sound Cabin Travel Stroller is displayed, emphasizing a price of $179, saving $50. This continues to highlight the deals available. - 00:06–00:08 00:06–00:08 The Huggies Newborn Nappies are shown with a price of $29, saving $10, and a unit price of $0.27 per unit. This focuses on value and savings on everyday baby essentials. - 00:08–00:09 00:08–00:09 The ad concludes with a visual promoting shopping online, through the app, or in store, providing multiple options for customers.

# Ad summary This image ad promotes Sunsilk shampoo and conditioner, highlighting that the products can help to achieve longer and stronger hair while also advertising a limited-time offer of 50% off. # Brand positioning Sunsilk is positioned as a go-to brand for women looking to enhance their hair health and appearance, focusing on tangible results such as increased length and strength. The brand presents itself as accessible and solution-oriented, with a focus on providing effective hair care that meets the needs of consumers seeking visible improvements. # Product The ad promotes Sunsilk shampoo and conditioner, both available in 700ml bottles. The shampoo and conditioner is part of the product line designed to help users achieve longer and stronger hair. It aims to address the consumer desire for hair that is not only healthy but also visibly enhanced in terms of length and strength. The advertised product is being offered at a 50% discount, which incentivizes purchase by addressing price sensitivity. # Visual style The ad uses a clean, vibrant, and promotional visual style. It appears to be a studio-shot with a simple gradient background. The text is large and bold, designed to catch the eye quickly. The layout is straightforward, focusing on the product and the offer. # Hooks Headline: HOW TO USE longer & STRONGER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a bottle of Sunsilk shampoo, immediately establishing the product being advertised. This is included to capture the viewer's attention and highlight the product's presence and packaging. The story is being told from the brand's perspective. - The ad highlights the functional benefit of using the shampoo, which is to achieve longer and stronger hair. This message is designed to appeal to consumers seeking those specific hair improvements. The story is told from the brand's perspective. - The ad concludes by presenting a limited-time offer of 50% off Sunsilk 700ml shampoo and conditioner, enticing viewers to make a purchase. The advertisement of the deal is designed to create a sense of urgency and incentivizes immediate action. This portion is from the brand's perspective, aiming to convert interest into sales.

# Ad summary This ad for Big W promotes the accessibility of online shopping through their app, with features like $3 lay-by and free pick-up. The ad is set to upbeat music and uses bright colors and simple graphics to draw attention to the app interface and its features. # Brand positioning Big W is presented as a family-friendly, accessible, and convenient retailer in Australia. It emphasizes ease and flexibility in shopping, offering online, in-app, and in-store options to accommodate varied consumer schedules. The brand is positioned as affordable, highlighting features like $3 lay-by, making it financially accessible. Its approach aligns with a functional and practical lifestyle, emphasizing convenience and value. # Product The ad showcases Big W's online shopping app, designed for convenient purchasing and flexible pickup or delivery options. The app features include options for delivery, in-store pick up, and lay-by. It is designed for shoppers who want to shop on their own schedule, with the added convenience of free in-store pickup and lay-by. The app addresses potential purchase barriers by providing multiple options for how and when customers receive their purchases, emphasizing ease and adaptability. # Visual style The ad has a polished, clean aesthetic with a focus on clearly displaying information. The editing style employs simple cuts and transitions, ensuring the focus remains on the product features. The visual motifs include consistent use of the brand's blue and white color scheme, contributing to brand recognition. The pacing is moderate, with cuts timed loosely to the upbeat music, creating an engaging rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens by showcasing a hand holding a smartphone displaying the Big W app interface. - 00:06–00:07 The screen transitions to a solid blue circle. - 00:07–00:09 The ad concludes with the Big W logo, reinforcing brand recognition and reminding viewers of all the shopping options available.

# Ad summary This ad promotes Sunsilk shampoo and conditioner for longer and stronger hair, highlighting a 50% discount available at BIG W. # Brand positioning Sunsilk is presented as a well-established and accessible brand in the hair care market, specifically focusing on providing solutions for achieving longer and stronger hair. The brand is positioned as a go-to option for consumers seeking effective and affordable hair care products. The inclusion of a 50% off promotion at BIG W suggests a focus on value and accessibility, likely targeting a broad consumer base looking for quality hair care at a reasonable price. # Product The advertised product is Sunsilk shampoo and conditioner in a 700ml bottle, formulated to promote longer and stronger hair. The ad highlights the size of the product (700ml). The purple floral design and the on-package label text emphasizes the benefit of longer and stronger hair. The ad seeks to overcome purchase barriers by presenting a 50% discount, making the product more accessible to a wider audience. The shampoo bottle has a pump. # Visual style The ad uses a clean, bright visual style with a focus on clear product presentation and a prominent offer. The use of solid color blocks, bold typography, and product-focused imagery creates a straightforward and easily scannable layout. The design is simple and direct, prioritizing the communication of key information and incentives. # Hooks Headline: HOW TO USE longer & STRONGER SHAMPOO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Sunsilk shampoo bottle, along with the product benefit of achieving longer and stronger hair. This is conveyed from the brand's perspective and is intended to immediately grab the viewer's attention with the promise of improved hair quality. - The ad highlights a 50% off discount on Sunsilk shampoo and conditioner, presented as a special offer from the brand. This incentive is included to encourage immediate purchase by addressing a cost-related barrier and providing a sense of urgency. - The ad concludes with a callout of the retail partner, BIG W. This part of the ad serves to direct the viewer to where they can take advantage of the advertised offer.

# Ad summary This image ad for Sunsilk promotes their shampoo and conditioner products at 50% off, available at BIG W. # Brand positioning Sunsilk is presented as a solution for achieving longer and stronger hair. The brand leverages a functional positioning, emphasizing the practical benefits of their conditioner. By highlighting the specific outcome of longer and stronger hair, Sunsilk seeks to occupy the space of reliable and effective haircare within the consumer's mind. The ad aligns with standard beauty industry norms, focusing on enhancing hair appearance and health, but it differentiates itself with an explicit percentage off discount to appeal to cost-conscious consumers. # Product The ad features Sunsilk Conditioner, specifically formulated to promote longer and stronger hair. The product comes in a black bottle with a pump dispenser, decorated with an image of mixed berries and pink flowers. The on-package label highlights a 48-hour claim, suggesting long-lasting benefits. A prominent yellow badge calls out a discount of “UP TO 50% OFF”, addressing the potential purchase barrier of cost. The ad targets users looking to improve the length and strength of their hair using Sunsilk's conditioner. # Visual style The ad employs a clean and direct visual style. The production quality appears to be studio-shot, with a focus on clear product presentation and bold text. The image treatment includes bright, saturated colors to attract attention. The overall design feels like a platform-native style, aiming for high scannability in-feed. # Hooks Headline: HOW TO USE longer & STRONGER CONDITIONER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the promise of achieving longer and stronger hair through the use of Sunsilk conditioner. This message is conveyed from the brand's perspective, setting the primary expectation for the consumer. - Next, the visual presentation of the Sunsilk conditioner bottle alongside a large discount badge of up to 50% off at BIG W reinforces the value proposition of the product. This part of the story is told from the perspective of the brand, emphasizing the immediate savings and availability. - Finally, the inclusion of the text "50% off Sunsilk 700ml Shampoo and Conditioner" at the bottom provides a concrete offer to incentivize purchase. This message is again conveyed from the brand's perspective, providing a clear and direct call to action.

# Ad summary An image ad for Bow Wow dog treats features two treat flavors next to a dog, along with text that reads "Tasty, Snappable & Loved by Dogs. Nutritious meaty morsels for every treating occasion." # Brand positioning Bow Wow is presented as a brand of dog treats that prioritizes the health and enjoyment of dogs. The brand offers nutritious, meaty morsels that cater to every treating occasion, positioning itself as a go-to choice for dog owners looking for tasty and convenient options. The emphasis on being "Loved by Dogs" suggests a focus on creating flavors and textures that appeal directly to canine preferences. The packaging design features playful elements like a cartoon dog image, conveying a fun and approachable brand identity. # Product Bow Wow dog treats are nutritious, meaty morsels designed for dogs of all breeds and sizes, perfect for every treating occasion. They are available in two flavors: Chicken and Beef & Kangaroo. The treats are described as "snappable," making them easy to break into smaller pieces for training or portion control. The packaging highlights that they are a "400G VALUE PACK," suggesting a larger quantity for better value. The treats aim to address the purchase barrier of convenience by offering a product that is both tasty and easy to serve. # Visual style The ad features a clean and bright studio shot with a split background of light blue and light grey. The product packaging is prominently displayed, with a focus on clear labeling and appealing imagery. The image is well-lit and composed, with a balance between product presentation and visual storytelling. A limited color palette helps to maintain scannability. # Hooks Headline: Tasty, Snappable & Loved by Dogs # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Bow Wow dog treats in two flavors (Chicken and Beef & Kangaroo), suggesting variety and appealing to different preferences. The brand tells its story by showcasing its products. - Next, the ad features a happy dog next to the treats, creating a visual association between the product and canine enjoyment. The brand continues to tell its story with a focus on appealing to pet owners. - The ad concludes with the headline "Tasty, Snappable & Loved by Dogs" and additional text emphasizing that the treats are nutritious and suitable for every treating occasion. The brand concludes its story by emphasizing the treats’ qualities.

# Ad summary This ad presents several products that are on sale at BIG W, showcasing the original price and discounted price for each item. # Brand positioning BIG W is presented as a retailer offering significant discounts on a variety of household and lifestyle products. The ad features a range of items, from kitchen appliances and bedding to storage solutions and electronics, indicating a broad product offering appealing to families and individuals looking for value. The brand aims to position itself as a go-to destination for everyday needs at competitive prices, aligning with a practical and budget-conscious lifestyle. There is no indication that BIG W is trying to push against category norms or competitor behaviors. The brand positioning is primarily functional, emphasizing savings and product variety. # Product The ad showcases a range of products available at BIG W. These products include a Ninja Foodi Possible Cooker (MC1101), a Jason Wool Quilt (Queen Size), a Sistema Ultra Tritan Container (1.3L), and a Momnt 15.6" Digital eCalendar with Glass Touchscreen. Each product is presented with its original and discounted price, emphasizing the savings. The Ninja Foodi is highlighted as a versatile kitchen appliance, the Jason Wool Quilt as a comfortable bedding option, the Sistema container as a practical storage solution, and the Momnt eCalendar as a modern organizational tool. The products are intended for individuals and families looking for practical and affordable solutions for their homes and daily lives. The ad focuses on the cost savings associated with each product, making them attractive to budget-conscious consumers. # Visual style The ad has a clean and simple aesthetic, with a focus on clear product visuals against a plain white background. The use of bright colors (blue, green, yellow) gives it a modern and eye-catching look. The editing style involves quick cuts between product shots, creating a fast-paced rhythm. The production quality is polished, with a commercial feel. The pacing is consistent at roughly 85 BPM, with cuts timed to the music beats. The overall effect is a straightforward presentation of products and prices, designed to quickly convey information to the viewer. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Explore today's best deals now # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad opens by showcasing several products, one after another, that are on sale at BIG W. Each product is displayed with its original and discounted price. This provides a quick overview of the products and their value, grabbing the viewer's attention with the potential savings. - 00:07–00:09 00:07–00:09: The ad transitions to a screen filled with blue circles that coalesce to form the BIG W logo. This emphasizes the brand and reinforces the message that these deals are available at BIG W. - 00:09–00:10 00:09–00:10: The ad ends with the BIG W logo and a call to action to "Explore today's best deals now." This reinforces the brand and encourages viewers to take immediate action and visit BIG W to take advantage of the deals.

# Ad summary This is a compilation-style ad showcasing several deals from BIG W. The products are presented with bright and colorful text displaying the prices and savings. # Brand positioning BIG W is a brand offering a variety of products, from home goods to electronics. The ad positions BIG W as a destination for value, emphasizing the 'must-have deals' available. This suggests the brand aims to be seen as an accessible and affordable retailer where customers can find a wide range of essential and desirable items at competitive prices, appealing to budget-conscious consumers looking for good deals. # Product The ad features multiple products across different categories. A Ninja Foodi Possible Cooker - MC1101, priced at $199, is shown first. Then, a Jason Wool Quilt - Size Queen is offered at $67.50, with a 'Save $67.50' message and a '1/2 Price' badge. Next, a Sistema Ultra Tritan Container 1.3L is presented at $7.97, saving $7.98. Finally, a Momnt 15.6" Digital eCalendar with Glass Touchscreen is advertised for $249. All products emphasize savings and value. # Visual style The ad has a bright and clean aesthetic with a focus on product presentation and clear pricing. The editing style uses quick cuts to transition between products, and the visual motifs include consistent use of blue and yellow colors, and white backgrounds. The pace is quick to showcase multiple products within a short timeframe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Explore today's best deals now # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a Ninja Foodi Possible Cooker displayed next to a price tag of $199, under the header 'Must have deals'. The intention is to immediately showcase a specific product and its price, enticing viewers with a potential saving. The brand's perspective is presented, aiming to attract customers looking for kitchen appliances at a reduced cost. The tone is direct and promotional. - 00:01–00:03 00:01–00:03: The visual transitions to a Jason Wool Quilt with a price of $67.50 and a badge indicating '1/2 Price'. The message is to highlight significant savings on bedding products. The brand is speaking directly to the audience, creating a sense of urgency with the half-price offer and enticing bargain hunters. The tone remains promotional. - 00:03–00:05 00:03–00:05: Next, a Sistema Ultra Tritan Container is displayed with a price of $7.97, also marked as '1/2 Price'. The message reinforces the theme of great deals on everyday items. The brand continues to appeal to practical consumers looking to save on household essentials. The tone is informative and value-driven. - 00:05–00:07 00:05–00:07: The ad then shows a Momnt 15.6" Digital eCalendar priced at $249. The intention is to broaden the product range shown in the ad and attract viewers interested in digital home organization. The brand is aiming to appeal to those seeking modern gadgets and solutions. The tone is still focused on promotional pricing. - 00:07–00:10 00:07–00:10: The ad concludes with the BIG W logo surrounded by animated blue circles and a call to action 'Explore today's best deals now'. The message is to reinforce the brand identity and encourage immediate action. The brand's perspective is highlighted, directing viewers to explore further deals. The tone is inviting and actionable.

# Ad summary This image ad features pet food and litter from CopRice and Family Dog, promoted via BIG W. It shows a woman walking two dogs on the beach at sunset, visually connecting pet ownership with outdoor leisure and health. The overall message emphasizes value for pet owners. # Brand positioning CopRice and Family Dog are presented as brands catering to pet owners, specifically those with dogs and cats. The brands are positioned as reliable providers of pet food and litter, with an emphasis on quality ingredients, as implied by the product packaging featuring images of natural elements and healthy-looking animals. The brand aligns with a lifestyle that includes pet ownership and care, potentially targeting customers who value their pets' well-being. It appears to follow category norms by focusing on the health and happiness of pets, aligning with both functional and emotional benefits. # Product The ad features two primary products: Max's Cat Litter and Family Dog Adult dog food. Max's Cat Litter comes in a light green and white bag, featuring an image of a black cat and text highlighting it as cat litter. The Family Dog Adult food is packaged in a green bag showing an image of a golden retriever and its owner. Both products are presented as standard offerings within their respective categories, with the dog food emphasizing its suitability for adult dogs. The ad addresses purchase barriers by showcasing the availability of products for different types of pets, implying a wide selection and addressing the need for specific pet requirements. # Visual style The ad has a warm, natural aesthetic due to the beach sunset setting. The production quality appears to be a blend of stock photography and product shots, creating a composite image. The visual motif centers around a lifestyle associated with pet ownership, emphasizing outdoor activities and pet care. The image treatment involves color grading to enhance the warmth of the sunset, and the typography is large and bold for easy readability. The style leans towards a platform-native look for in-feed placement, aiming for scannability and stop power through its familiar aesthetic. # Hooks Headline: SAVE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of a woman walking two dogs on a beach during sunset. This is included to create an aspirational and emotional connection with pet owners, suggesting a lifestyle of outdoor activity and companionship with pets. The audience is experiencing this moment from the perspective of an observer, watching a scene that evokes feelings of peace and connection. - A bright yellow circle draws attention to the word "SAVE," indicating a potential promotional offer. This element aims to capture the viewer's attention and suggest value for money. The message is being conveyed directly from the brand, highlighting a financial incentive to purchase the featured products. - Product packaging for Max's Cat Litter and Family Dog Adult dog food are displayed prominently. This is to showcase the products being offered and provide visual details about the brand and product type. The audience experiences this from the brand's perspective, which is promoting its products. - The text, "There's something for every furry friend!" reinforces the idea that the retailer offers a variety of products for different types of pets. This message broadens the appeal to all pet owners, not just those with cats or dogs. The statement comes from the brand, further emphasizing their commitment to serving all pet needs. - Logos for CopRice and BIG W appear at the bottom of the ad, reinforcing brand recognition and identifying the retailer where the products are available. The audience experiences this from the brand's perspective, solidifying the relationship between the product, its manufacturer, and the retailer.

# Ad summary This image ad promotes Sunsilk conditioner and shampoo. The ad features a large bottle of Sunsilk conditioner against a purple gradient background. Text highlights the product benefits and a discount offer. The ad is targeted towards consumers looking for hair care products. # Brand positioning Sunsilk aims to occupy the space in the consumer's mind as a provider of accessible hair care solutions that cater to various hair needs. The brand promotes the idea of achieving longer and stronger hair with their products. Sunsilk aligns with a lifestyle that values beauty and self-care, but keeps it simple and functional. The brand doesn't appear to push against any category norms, but focuses on delivering functional benefits such as longer and stronger hair. # Product The featured product is Sunsilk Conditioner, specifically designed to help users achieve longer and stronger hair. The product comes in a 700ml black plastic bottle with a pump dispenser. Explicit details include the claim of providing visibly longer and stronger hair. It is implied that the product addresses the common concern of hair breakage and lack of length. The advertised product is worth buying for those seeking to improve their hair's length and strength. # Visual style The ad has a polished, studio-shot production quality. The visual motifs include a gradient background and clear text layout. The image treatment involves background removal and color grading to enhance the purple tones. The typography is large and bold for scannability. # Hooks Headline: HOW TO USE longer & STRONGER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showing the Sunsilk Conditioner bottle, emphasizing the product itself. This aims to immediately showcase what the ad is promoting, presented from the brand's perspective. - Next, the ad highlights the benefits of using the conditioner, such as achieving longer and stronger hair. This is conveyed from the brand's perspective, informing the audience about the potential positive outcomes. - Lastly, the ad displays a promotional offer of 50% off on Sunsilk 700ml Shampoo and Conditioner. This comes from the brand aiming to incentivize the viewer to make a purchase.

# Ad summary This ad features a vertical display of rotating products from Big W. Each product is showcased with a price and a description. # Brand positioning Big W is presented as an affordable retailer offering a wide variety of products, from home goods to electronics. The brand emphasizes value through clear pricing and savings displayed alongside each item. The overall tone is bright and energetic, suggesting a fun and accessible shopping experience. The brand is presented as a one-stop shop for everyday needs. # Product The ad showcases a variety of products available at Big W. These include a Ninja Foodi Possible Cooker (MC1101), a Jason Wool Quilt (Queen size), a Sistema Ultra Tritan Container (1.3L), and a Momnt 15.6" Digital eCalendar with Glass Touchscreen. The Ninja Foodi is highlighted with a price of $199 and savings of $200. The Jason Wool Quilt is priced at $67.50 with savings of $67.50 and marked as half price. The Sistema container is $7.97, saving $7.98, and also marked as half price. The Momnt Digital eCalendar is listed at $249. Each product is presented against a clean background to emphasize its features and value. The ad focuses on showcasing discounts and available savings. # Visual style The ad uses a clean, minimalist style with bright colors. It features a vertical format optimized for mobile viewing. The editing consists of quick cuts to showcase each product, creating a sense of urgency and excitement. The overall production quality is polished and professional. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Explore today's best deals now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a vibrant, color-blocked background with the text "Must have deals" displayed at the top. - 00:02–00:03 The Ninja Foodi Possible Cooker is presented with a price of $199 and "SAVE $200.00" highlighted. - 00:03–00:04 Transitioning to a Jason Wool Quilt, the price is shown as $67.50, with "SAVE $67.50" and "1/2 PRICE" noted. - 00:04–00:06 Next, a Sistema Ultra Tritan Container is displayed with a price of $7.97 and "SAVE $7.98" and "1/2 PRICE". - 00:06–00:07 The Momnt 15.6" Digital eCalendar is shown with a price of $249. - 00:07–00:09 The ad transitions to a blue background with scattered blue circles and text that says "BIGW". - 00:09–00:10 A hand with a pointing finger taps the Big W logo, followed by the text "Explore today's best deals now".

# Ad summary This ad promotes various deals at BIG W, featuring products like a Ninja Foodi cooker, wool quilt, Sistema Ultra Tritan container, and Momnt digital eCalendar. The ad uses upbeat music and animated graphics to highlight the savings and encourage viewers to explore the deals. # Brand positioning BIG W is presented as a retailer offering must-have deals on a variety of household and electronic products. The brand aims to be a go-to destination for affordable and essential items, emphasizing value and savings for the customer. The brand positioning is functional, focusing on the cost-effectiveness and availability of a range of products, appealing to budget-conscious shoppers. The brand's tone is energetic and inviting, using upbeat music and bright visuals to attract customers. # Product The ad features multiple products, each highlighted for its discounted price and savings. First, the Ninja Foodi Possible Cooker - MC1101, is showcased with a price of $199 and a savings of $200. Next, the Jason Wool Quilt - Size Queen is advertised at $67.50, saving $67.50, and marked as half price. Following that, the Sistema Ultra Tritan Container 1.3L is priced at $7.97, with a savings of $7.98, and is also half price. Finally, the Momnt 15.6" Digital eCalendar with Glass Touchscreen is shown at $249. Each product is presented as a great deal, emphasizing the cost savings and availability at BIG W. The ad promotes the value and affordability of these items, encouraging viewers to take advantage of the limited-time offers. # Visual style The ad has a bright, clean, and modern aesthetic with a focus on product visibility and clear pricing. The editing style uses quick cuts to showcase each product, creating a sense of urgency and excitement. The production quality is polished and commercial, suitable for a wide audience. The visual motif includes a consistent background design with a blue header and lime green swoosh, maintaining brand identity. The pacing is fast, with cuts approximately every 2 seconds, timed to match the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Explore today's best deals now # Point of view - [object Object] # Storyline - 00:00–00:01 A product shot of a Ninja Foodi is displayed along with text overlay that states the current price, price cut, and name. - 00:01–00:03 A product shot of a Jason wool quilt is displayed along with text overlay that states the current price, price cut, and name. - 00:03–00:05 A product shot of a Sistema container is displayed along with text overlay that states the current price, price cut, and name. - 00:05–00:07 A product shot of a Momnt digital calendar is displayed along with text overlay that states the current price, and name. - 00:07–00:09 Animation of blue circles converging and creating the BIGW logo. - 00:09–00:11 Animation of a finger clicking on the BIGW logo, followed by text overlay that reads, "Explore today's best deals now."

# Ad summary This is a simple promotional ad for BIG W, advertising the store's baby bonanza deals on brands like Millie Moon, Bellamy's Organic, and Tommee Tippee. # Brand positioning BIG W is presented as a large retail store that offers a wide variety of products. The ad highlights the retailer's 'Baby Bonanza' event, emphasizing savings across various baby-related products. It offers a convenient and cost-effective solution for parents looking to purchase essential baby items at discounted prices, positioning itself as a go-to destination for baby product needs. It does not seem to push against or directly compare itself to other retailers. # Product The ad promotes a variety of baby-related products available at BIG W. It features Millie Moon Luxury Nappies, emphasizing their 'Beautifully Crafted, Feather Soft' quality and highlighting the price of $15.50 for a 54 pack, which saves the consumer $3. The ad also shows Bellamy's Organic Toddler Milk Drink, targeting toddlers aged 12-36 months and priced at $29.70, saving $3.30. Finally, the ad presents Tommee Tippee Quick Dry Steriliser and Baby Bottle Set, offered at 30% off. All products are essential items for parents and their babies, focusing on providing both convenience and cost savings. # Visual style The ad has a clean, colorful, and straightforward visual style with a focus on showcasing products and deals. The editing involves quick cuts to highlight different products and key information, and the production quality is polished and professional. The pacing is fast to quickly convey multiple offers. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a blue screen and transitions into a display of baby products with the 'Baby Bonanza' logo. - 00:02–00:04 The ad showcases Millie Moon Luxury Nappies, with a highlighted price of $15.50 and the savings of $3. - 00:04–00:07 The ad then transitions to Bellamy's Organic Milk Drink, priced at $29.70, emphasizing the $3.30 savings. - 00:08–00:11 Following this, the ad features Tommee Tippee Quick Dry Steriliser and Baby Bottle Set, with a discount of 30% off. - 00:13–00:14 The ad concludes with the BIG W logo, encouraging viewers to shop online, via the app, or in-store.

# Ad summary This ad for The Paw Grocer showcases various pet food products with a focus on natural ingredients and health benefits. The visuals highlight fresh, meat-first formulations, contrasting with starch-heavy alternatives. The products include dental chews for dogs, freeze-dried chicken thighs for cats, freeze-dried diced lamb hearts for dogs and cats, and freeze-dried salmon belly for dogs and cats. The ad emphasizes the brand's commitment to quality and is promoted through the retailer BIG W, highlighting availability online, in the app, and in stores. # Brand positioning The Paw Grocer is presented as a premium pet food brand focused on providing pets with high-quality, natural, and healthy food options. The brand emphasizes the use of real meat ingredients and avoids artificial additives, aligning with health-conscious pet owners. The Paw Grocer positions itself against traditional pet food brands that are 'starch-first', highlighting its 'meat-first' approach, thus appealing to owners who prioritize their pets' nutritional needs. The brand aims to occupy a space in the consumer's mind as a provider of pet food that is both nutritious and beneficial for the pet's health. # Product The ad features a range of pet food products from The Paw Grocer, emphasizing natural ingredients and health benefits. One product is Fresh Breath Dental Chews for dogs, highlighted as 'meat-first, not starch-first,' implying a superior formulation for dental health. Another product is Freeze Dried Chicken Thigh for cats, presented as a single-ingredient source of natural nutrition. The Freeze Dried Diced Lamb Hearts, suitable for both dogs and cats, are marketed as an excellent training treat, high in essential nutrients, and a good source of taurine. Lastly, the Freeze Dried Salmon Belly, also for dogs and cats, is promoted for its high omega-3 content, which supports joint, skin, coat, and heart health. All products are packaged in white and pink sealed bags, emphasizing their single ingredient and health benefits, aiming to appeal to pet owners who seek premium, nutritious treats. # Visual style The ad has a clean and minimalist aesthetic, using well-lit product shots on light-colored surfaces to emphasize the natural ingredients. The editing style is simple with static shots and direct cuts between products. The production quality is polished, giving a commercial feel. The pacing is moderate, focusing on clear product presentation without quick transitions. The use of bright colors and simple backgrounds keeps the focus on the pet food products. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The screen displays a static shot of The Paw Grocer’s Fresh Breath Dental Chews for dogs, surrounded by fresh meat, vegetables, and dental chew sticks. The on-screen text overlay reads, 'Meat-first, not starch-first.' - 00:01–00:03 The scene shifts to The Paw Grocer’s Freeze Dried Chicken Thigh for cats as a light brown cat eats from a silver bowl. The on-screen text overlay reads, 'SPECIAL'. - 00:03–00:05 The scene transitions to The Paw Grocer’s Freeze Dried Diced Lamb Hearts for dogs and cats, set on a beige surface with green asparagus and diced lamb pieces. - 00:05–00:07 The scene shifts to The Paw Grocer’s Freeze Dried Salmon Belly for dogs and cats, with a hand placing a piece of salmon next to the product bag. - 00:07–00:09 The ad concludes with the BIG W logo on a gray background, promoting the availability of products online, in the app, and in stores.

# Ad summary This is a video ad promoting BIG W's sale on baby feeding products. The ad features various baby feeding items from brands like Tommee Tippee and B.Box, highlighting discounts and encouraging viewers to shop online, via the app, or in-store. # Brand positioning BIG W is presented as a large format retailer that caters to a broad range of needs, including baby and childcare products. The brand positions itself as a convenient and accessible shopping destination, offering a variety of products from well-known brands at discounted prices. BIG W promotes a family-friendly tone by highlighting essential products for parents and babies and implying value by emphasizing savings. The brand follows category norms for retail advertising, focusing on product features, prices, and availability. # Product The ad features a variety of baby feeding products. These include Tommee Tippee baby bottles, specifically the 'Natural Start' 3-pack, designed to help mums easily switch between breast and bottle. The product features a natural latch to prevent nipple confusion and is anti-colic. The ad also showcases B.Box sippy cups with assorted colors, promoting easy drinking at any angle. Discounts are highlighted for both products, emphasizing value. These products are for parents and caregivers looking for reliable and affordable feeding solutions for infants and toddlers. The ad addresses the purchase barrier of cost by showcasing the savings available on these baby essentials, making them more accessible to a wider range of customers. # Visual style The ad has a clean, graphic-focused aesthetic with bright colors and clear product displays. The editing style is simple with static shots and direct transitions. The production quality is polished, typical of a commercial ad. The pacing is moderate, focusing on clear presentation of product and pricing information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Online | App | In store # Point of view - [object Object] # Storyline - 00:00–00:02 The screen displays a promo graphic with the BIG W logo, "Feeding time faves" text, and logos of various brands like Tommee Tippee, Pigeon, Medela, and Philips Avent. In the center is a yellow circle stating "30% OFF Selected Feeding Brands". This shot introduces the theme of the ad and the brands involved in the feeding time promotion. - 00:02–00:06 The scene transitions to a B.Box sippy cup in packaging and a blue B.Box sippy cup shown outside of the packaging. A yellow price tag indicates the sale price of '$10.50' and states 'Save $4.50' and 'b.box Sippy Cup Assorted'. The brand and associated product are shown with price and savings in an effort to entice sales of the B.Box cup. - 00:06–00:09 The ad shifts to a Tommee Tippee 'Natural Start' 3-pack of baby bottles. A yellow price tag indicates the sale price of '$24.49' and states 'Save $10.51' and 'Tommee Tippee 3pk Baby'. The ad highlights the savings that can be achieved on this particular product. - 00:09–00:11 The ad concludes with a blue screen displaying the BIG W logo with the text "Online | App | In store," indicating the various ways customers can shop. This encourages immediate action and offers multiple convenient shopping options.

# Ad summary This ad showcases the range of Peppa Pig clothes, toys, and books sold at Big W, visually presenting these items alongside a child model to promote the new Peppa Pig collection. # Brand positioning Peppa Pig, as presented in the ad, is a playful and family-friendly brand geared towards young children. It occupies a space in the market that combines entertainment with merchandise, offering products that feature beloved characters from the Peppa Pig series. The brand aligns with values of family, friendship, and imaginative play. Instead of pushing against norms, Peppa Pig strategically integrates into existing norms of children's entertainment and merchandising, maximizing its appeal. The brand positioning is primarily emotional, aiming to foster joy and connection through its recognizable characters and engaging stories. # Product The ad features several Peppa Pig-themed products available at Big W. These include a Lego Duplo set designed for toddlers, featuring Peppa Pig characters and themed building elements; a pink hoodie adorned with images of Peppa Pig and her friends; a children's book titled 'Big Sister Peppa,' likely containing a story about Peppa Pig’s experiences; and a long-sleeve shirt with Peppa Pig characters. The ad targets parents and gift-givers looking for Peppa Pig merchandise. The ad addresses the purchase barrier by presenting a range of officially licensed products, appealing to parents seeking high-quality and recognizable merchandise. # Visual style The ad has a bright, cheerful visual style with a focus on primary colors and cartoon-like elements. The production quality is high, with studio-shot lighting and clean product presentation. The visual motifs include a horizontal product display, placing the child in the center. The image treatment features background removal and color grading to enhance the vibrancy of the products and background. The ad uses a platform-contrast style, presenting a highly polished and designed image, which aims to increase scannability and stop power in the feed. # Hooks Headline: New Peppa Pig Clothing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Peppa Pig clothes, toys, books and more at Big W! # Point of view - [object Object] - [object Object] # Storyline - The ad introduces a range of Peppa Pig products available at Big W, including clothing, toys, and books. This is intended to capture the viewer's attention by showcasing the breadth of the collection. The perspective is from the brand, showcasing its product range. - A young girl is featured wearing a Peppa Pig shirt and surrounded by other Peppa Pig merchandise, visually demonstrating the appeal and lifestyle associated with the brand. The perspective is from the brand, illustrating how the products integrate into a child's life. - Text at the bottom highlights that these items are available at Big W, prompting the viewer to shop there. The perspective shifts to a call to action from the retailer, inviting customers to purchase the advertised products.