How Belliwellihealth Advertises on Meta

# Ad summary A woman promotes a daily fiber supplement with collagen, probiotics, electrolytes, and protein. She states the supplement helps with constipation, low energy, skin changes, hair loss, brittle nails and decreased nutrient absorbtion. She encourages the viewer to check the link to find the supplement at a discounted price. # Brand positioning BelliWelli promotes a lifestyle of digestive wellness for women through convenient supplements and snacks. The brand acknowledges that digestive health is often a taboo topic for women, and they are on a mission to destigmatize these issues. BelliWelli strives to offer healthy and delicious products for digestive and overall health. They are positioned as a convenient, health-conscious solution for daily wellness. # Product BelliWelli's Daily Fiber + Probiotics is a fiber supplement in powder form. Each scoop contains fiber, collagen, probiotics, electrolytes, and protein. It can be added to water for easy consumption. The supplement is said to reduce constipation, improve energy, improve skin changes, hair loss, brittle nails, and decrease nutrient absorption. It contains a watermelon flavor. # Visual style The ad has a natural and casual visual style, resembling user-generated content. The camera is static with little to no movement. The setting appears to be the woman's home. The editing style is simple and straightforward, with cuts between shots to highlight key points or show the product. The ad's pacing is conversational and relaxed, fitting the tone of an authentic recommendation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Chequéa el link # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the woman taking a sip of a beverage and saying, “Um, um.” - 00:02–00:08 00:02–00:08 The creator implies that the audience already uses something weekly to control their eating habits. She draws attention to the fact that nobody is talking about the side effects of whatever the audience may be using. - 00:08–00:20 00:08–00:20 The creator describes how the audience may experience a lack of fiber and constipation. - 00:21–00:25 00:21–00:25 The creator describes how the audience may not be absorbing enough nutrients because the food they are eating has diminished. - 00:26–00:34 00:26–00:34 The creator continues describing the side effects and says this causes changes in skin, hair, and nails, as well as low energy and infrequent bowel movements. - 00:35–00:46 00:35–00:46 The creator introduces BelliWelli’s daily fiber product, which she states includes collagen, probiotics, electrolytes, and protein. The creator states that the product aims to address previously stated problems. - 00:47–00:51 00:47–00:51 The creator shares that she takes a scoop of the powder daily, preferably in the morning. - 00:52–00:59 00:52–00:59 The creator takes another sip of the drink and states that it tastes delicious and has a pure watermelon flavor. - 00:59–01:06 00:59–01:06 The creator encourages the viewer to check the link for a discount because it is more economical than stores outside. She then urges the viewer to take advantage of the offer by clicking the link.

# Ad summary This ad promotes BetterWell Daily Fiber Gummies as a way to take care of gut health with fiber, probiotics, collagen, and electrolytes all in one gummy. The ad demonstrates how it is better than purchasing separate supplements by comparing the price difference in the products. # Brand positioning BetterWell is presented as a brand that promotes an all-in-one solution to address multiple common health concerns like constipation, bloating, dull skin, and dehydration. The brand is positioned as a convenient and easy alternative to traditional supplements, emphasizing that its gummies contain fiber, probiotics, collagen, and electrolytes. This aims to occupy a space in the consumer's mind that aligns with simplicity and efficiency, appealing to those who find managing multiple supplements overwhelming. The brand's tone is casual and relatable, using a straightforward approach that pushes against the norm of complicated health routines. # Product The product being advertised is BetterWell Daily Fiber Gummies, a dietary supplement designed to provide a comprehensive solution for gut health and overall wellness. The gummies contain fiber for constipation, probiotics for bloating, collagen for dull skin, and electrolytes for dehydration. The product is presented as an alternative to buying several different supplements to target individual problems, highlighting its cost-effectiveness and convenience. It is for anyone looking for a simple and easy way to supplement their gut health. The gummies taste like candy and are easy to take, eliminating the need to mix powders or manage multiple products. The ad communicates that the gummies are a convenient way to address multiple health concerns with a single product. # Visual style The ad has a UGC aesthetic. The editing style uses jump cuts. The background is usually static shots while the presenter moves back and forth quickly. The production quality is a hybrid look with a polished commercial feel. The cuts per minute are fast, creating an energetic feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Take these now # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces the topic of gut health and suggests solutions for common problems like constipation, bloating, dull skin, and dehydration. - 00:09–00:17 The creator states that people go wrong by spending hundreds of dollars on different supplements to fix all these problems, which is expensive. - 00:17–00:23 As a response to the expense of different supplements, the creator introduces BetterWell Daily Fiber Gummies, which combine fiber, probiotics, collagen, and electrolytes into a single gummy. - 00:23–00:26 The creator states the gummies taste like candy and are super easy to take, in response to the need to take multiple supplements. - 00:27–00:28 The creator shows an example of mixing a powder and states the gummies is better. - 00:28–00:33 The creator closes the ad by saying the product is better than the individual supplements.

# Ad summary This ad promotes BelliWelli daily fiber gummies, highlighting that they can help counteract the constipation that can be a side effect of the drug GLP-1. The gummies contain more fiber than two cups of broccoli, gentle fiber, no inulin, added probiotics, added collagen, added electrolytes, and only 2g of sugar. # Brand positioning BelliWelli is presented as a wellness brand focused on digestive health, particularly for individuals who may experience digestive issues related to medication or specific health conditions. The brand aims to occupy a space in the market that combines effective solutions with health-conscious formulations, offering products that are not only beneficial but also enjoyable, as evidenced by the gummy format. The brand aligns with values of health, convenience, and gentle relief. It pushes against the norms of traditional fiber supplements by offering a tasty, gummy alternative with added benefits like probiotics and collagen. The brand positioning is both functional, highlighting the specific health benefits, and emotional, focusing on providing comfort and ease to customers. # Product BelliWelli daily fiber gummies are a dietary supplement designed to help users increase their fiber intake in a palatable and convenient form. Each serving contains 5g of fiber, plus probiotics and collagen. The gummies are watermelon flavored. The product is explicitly mentioned to be suitable for individuals taking GLP-1 medications who may be experiencing constipation as a side effect. The advertised product details include features such as more fiber than 2 cups of broccoli, gentle fiber with no inulin, added probiotics, added collagen, added electrolytes, and a low sugar content of only 2g per serving. The ad addresses the purchase barrier of unpleasant taste and texture associated with traditional fiber supplements by offering a tasty gummy format. The ad emphasizes that BelliWelli's fiber gummies provide a gentle and convenient solution to support digestive health, making it easier for individuals to maintain regularity and overall well-being. # Visual style The ad utilizes a bright and inviting visual aesthetic with a focus on clear product presentation. The production quality appears highly polished, with studio-shot quality and clean lighting. The visual motifs include a vertical list of icons and attributes with the product jar on the right, set against a pink to white gradient. The image treatment includes sharp focus and balanced color grading to make the product and its features stand out. The typography integration is clear and legible, using a combination of sans-serif fonts for the headlines and descriptive text. The style is platform-agnostic, suitable for in-feed display. The overall style prioritizes scannability by breaking the components into consumable chunks. # Hooks Headline: Poop More While On a GLP-1 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by addressing a specific problem: constipation experienced by individuals taking GLP-1 medications. This opening immediately connects with a target audience facing this issue and establishes the context for the product's relevance. The perspective is that of the brand, identifying a need and setting the stage for a solution. - Next, the ad presents BelliWelli daily fiber gummies as the solution to alleviate constipation associated with GLP-1 medications. This introduces the product and its intended purpose in addressing the identified problem. The message is conveyed from the brand's perspective, showcasing its product as a direct and effective remedy. - The ad proceeds to highlight the key ingredients and benefits of BelliWelli gummies. This provides detailed information about the product's composition and its advantages over other fiber supplements. The information is presented from the brand's perspective, aiming to build trust and credibility by showcasing the product's unique features. - Finally, the ad emphasizes the positive outcomes of using BelliWelli gummies, such as improved digestive health and convenience. This reinforces the value proposition and encourages viewers to consider the product as a solution to their digestive issues. The intended audience is presented with compelling reasons to choose BelliWelli, reinforcing the brand's message of effective relief.

# Ad summary A registered ER nurse shares two common problems that people experience when taking GLP-1 weight loss medications, and suggests BelliWelli Daily Fiber and Probiotics as a supplement to help relieve side effects. # Brand positioning BelliWelli offers a daily fiber and probiotic supplement that contains fiber, electrolytes, probiotics, and collagen to avoid the negative side effects of taking GLP-1 weight loss medications. They offer multiple flavors and their products are available at an affordable price point. The brand seems to be trying to meet the needs of younger individuals on a weight loss journey who are experiencing unpleasant side effects from their medication. # Product BelliWelli Daily Fiber + Probiotics is a dietary supplement containing fiber, electrolytes, probiotics, and collagen that assists with digestion, hydration, and overall appearance. It contains both soluble and insoluble fiber. The brand says that GLP-1 medications slow down gastric motility, causing fermented food to sit in the stomach. People can avoid these side effects by ingesting BelliWelli Daily Fiber + Probiotics which comes in a variety of flavors, including watermelon and cherry. BelliWelli products are available for purchase on TikTok at amazing bundle prices. # Visual style The ad is UGC style, with the presenter speaking directly to the camera. The video appears to be shot in natural lighting inside of a car. The editing style features quick cuts and the pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the topic of GLP-1 medications and how people may feel while taking them. - 00:06–00:13 She states that she is a registered nurse who works in the ER and takes Monjaro, implying her authority on the topic. - 00:14–00:16 She introduces the first common problem that people come into the ER with, which is nausea and vomiting. - 00:16–00:22 She explains that GLP-1 medications slow down gastric motility, which can cause fermented foods to sit in the stomach unless something pushes them through. - 00:22–00:26 The creator introduces the second common problem that people come into the ER with, which is constipation. - 00:26–00:28 She states that people can get so backed up that they need to be physically disimpacted. - 00:28–00:33 The creator explains that the main thing to do is get enough fiber including both soluble and insoluble fiber. - 00:35–00:44 She shows the BelliWelli Daily Fiber and Probiotics supplement, saying she uses it because it contains fiber, electrolytes, probiotics, and collagen. - 00:45–00:54 She claims that the product comes in a lot of good flavors, including watermelon and cherry, and says that the product is affordable. - 00:52–00:54 She ends by stating that the consumer will be avoiding side effects from GLP-1s by taking the supplement.

# Ad summary A registered nurse discusses common side effects of GLP-1 medications and how to fix them with Belli Welli supplements. # Brand positioning Belli Welli is presented as a supplement brand that offers a convenient solution for individuals experiencing side effects from GLP-1 medications. The brand aims to occupy a space in the consumer's mind as a provider of comprehensive support for those on weight loss journeys, aligning with values of convenience and overall well-being. Belli Welli pushes against the norm of taking multiple supplements separately by offering a single product that addresses multiple needs. The brand positioning is both functional, providing specific nutrients, and emotional, offering reassurance and support during a challenging health journey. # Product Belli Welli is a daily supplement powder designed to alleviate common side effects experienced by individuals taking GLP-1 medications like tirzepatide. It is for people on a GLP-1 journey or who want to improve their overall well-being. The supplement contains fiber to help with constipation, probiotics to aid digestion, electrolytes to support hydration, and collagen to promote healthy hair, skin, nails, teeth, bones, and joints. The product is available in delicious flavors, such as cucumber lime, and is sold at an affordable price exclusively on TikTok Shop. The ad addresses the purchase barrier of managing multiple supplements by offering a single, all-in-one solution. # Visual style The ad has a UGC feel, with a casual, selfie-style camera framing and natural lighting. The editing style consists of quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is a hybrid of polished commercial and UGC, supporting a tone that is both informative and relatable. The cuts and text overlays are timed to the voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm going to link this in the orange shopping cart for you # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video opens with a woman in a car addressing the camera, stating that if you're on a GLP-1 and feel like "doo doo," it might not be the medication's fault but your own. This moment is intended to grab attention by using relatable language and addressing a common concern among GLP-1 users. The perspective is from the woman, who is speaking directly to the audience in a casual, friendly tone. - 00:05–00:12 00:05–00:12 The woman identifies herself as an ER RN who also takes tirzepatide, establishing her credibility and personal connection to the topic. She offers to share common issues she sees in patients and how to fix them, positioning herself as an expert and relatable user. The perspective shifts to an expert sharing professional insights with a personal touch, conveyed through her tone and credentials. - 00:12–00:18 00:12–00:18 She introduces the first problem: nausea and vomiting, explaining that GLP-1s slow down gastric motility, leading to fermented food in the body. This moment aims to educate viewers on the physiological effects of GLP-1s and their potential side effects. The perspective is from an expert explaining a medical issue, using clear and concise language. - 00:18–00:24 00:18–00:24 She continues by stating that unless you do something to push the food through, you will have fermented food in your body. This moment is intended to educate viewers on the physiological effects of GLP-1s and their potential side effects. The perspective is from an expert explaining a medical issue, using clear and concise language. - 00:24–00:30 00:24–00:30 The woman introduces the second problem: constipation, noting that she's seen patients who need to be "disimpacted" due to being backed up. This moment uses a shocking visual and frank language to emphasize the severity of the issue. The perspective is from a medical professional sharing a cautionary tale, conveyed through her serious tone and clinical terminology. - 00:30–00:37 00:30–00:37 She states that the most important thing you can do is make sure you are getting enough fiber, including soluble and insoluble fiber. This moment is intended to educate viewers on the physiological effects of GLP-1s and their potential side effects. The perspective is from an expert explaining a medical issue, using clear and concise language. - 00:38–00:44 00:38–00:44 The woman introduces the third problem: dehydration, explaining that electrolyte imbalance can cause muscle cramps, twitching, pain, and heart issues. This moment aims to highlight the importance of hydration and electrolyte balance for GLP-1 users. The perspective is from an expert providing health advice, using informative language and emphasizing potential risks. - 00:45–00:53 00:45–00:53 The woman introduces the fourth problem: hair loss, explaining that the body isn't getting the same amount of nutrients and is losing potatoes at a more rapid rate. This moment aims to highlight the importance of hydration and electrolyte balance for GLP-1 users. The perspective is from an expert providing health advice, using informative language and emphasizing potential risks. - 00:53–01:01 00:53–01:01 She states that collagen is crucial to not end up losing hair and having saggy skin. This moment aims to highlight the importance of hydration and electrolyte balance for GLP-1 users. The perspective is from an expert providing health advice, using informative language and emphasizing potential risks. - 01:01–01:11 01:01–01:11 The woman introduces Belli Welli as a solution that contains fiber, probiotics, electrolytes, and collagen, addressing all the mentioned issues in one product. This moment transitions to a product pitch, highlighting the convenience and comprehensive benefits of Belli Welli. The perspective shifts to a brand representative promoting a product, using enthusiastic language and emphasizing key ingredients. - 01:12–01:15 01:12–01:15 She mentions that Belli Welli comes in delicious flavors, highlighting her favorite, cucumber lime, and takes a sip. This moment aims to showcase the product's appeal and taste. The perspective is from a user enjoying the product, conveyed through her satisfied expression and casual action. - 01:16–01:26 01:16–01:26 The woman states that Belli Welli has an amazing price only available on TikTok Shop, and that she will link it in the orange shopping cart for you. This moment aims to showcase the product's appeal and taste. The perspective is from a user enjoying the product, conveyed through her satisfied expression and casual action.

# Ad summary An emergency room nurse shares a PSA about the importance of fiber intake, especially when taking weight loss shots. She recommends BelliWelli Daily Fiber + Probiotics to help with digestion and gut health. # Brand positioning BelliWelli is presented as a brand focused on digestive health and wellness. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for gut health, particularly for those experiencing digestive issues due to lifestyle choices or medical treatments. The brand aligns with a health-conscious lifestyle, promoting the importance of fiber and probiotics for overall well-being. BelliWelli pushes against the norm of ignoring digestive health, especially when taking weight loss shots, and offers a functional solution to counteract potential side effects. The brand positioning is both functional, providing fiber and probiotics, and emotional, offering relief and comfort to those experiencing digestive discomfort. # Product BelliWelli Daily Fiber + Probiotics is a supplement designed to support digestive health. It comes in a single-serving packet that can be mixed with water. The product is for individuals who may be experiencing digestive issues, particularly those taking weight loss shots that can disrupt digestion. Each packet contains 4 grams of acacia fiber, probiotics, collagen, magnesium citrate, and electrolytes. The USPs include its ability to keep things moving, get fermented food out of your stomach, help you take a healthy dump, support hair, skin, and nails, and ensure proper hydration and muscle function. The product is presented as a tasty juice-like drink, addressing the purchase barrier of unpleasant-tasting supplements. The ad tells the viewer that this product is worth trying because it provides a convenient and effective way to maintain gut health and counteract the side effects of weight loss shots. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, supporting the intended tone of a personal recommendation. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is basic, with the visuals primarily supporting the spoken content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action grab some below 💩💩💩 # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 An emergency room nurse shares a PSA about the importance of fiber intake, especially when taking weight loss shots. She shows a diagram of how to remove an impacted bowel. The message is to avoid the discomfort and medical intervention required to remove an impacted bowel. The perspective is from a medical professional, conveyed through her title and serious tone. The tone is cautionary and informative, aiming to educate viewers about the potential consequences of not taking enough fiber. - 00:06–00:14 00:06–00:14 The nurse explains that weight loss shots can stop digestion, leading to side effects if not counteracted. The message is that weight loss shots can have negative impacts on digestion, and it's important to take steps to mitigate these effects. The perspective is from a medical professional, conveyed through her expertise and concern for the viewer's health. The tone is informative and slightly alarming, highlighting the potential risks of weight loss shots. - 00:14–00:20 00:14–00:20 The nurse introduces BelliWelli Daily Fiber + Probiotics as a solution to support digestive health. The message is that BelliWelli can help counteract the negative effects of weight loss shots on digestion. The perspective is from a product advocate, conveyed through her enthusiastic tone and endorsement of the product. The tone is positive and reassuring, presenting BelliWelli as a convenient and effective solution. - 00:20–00:35 00:20–00:35 The nurse details the ingredients and benefits of BelliWelli, including acacia fiber, probiotics, collagen, magnesium citrate, and electrolytes. The message is that BelliWelli provides a comprehensive approach to digestive health, addressing multiple aspects of gut function and overall well-being. The perspective is from a product advocate, conveyed through her detailed explanation of the product's features and benefits. The tone is informative and persuasive, highlighting the various ways BelliWelli can improve digestive health. - 00:35–00:40 00:35–00:40 The nurse emphasizes that BelliWelli tastes like juice, making it easy to consume. The message is that BelliWelli is a palatable and enjoyable way to take fiber. The perspective is from a product advocate, conveyed through her emphasis on the product's taste. The tone is appealing and reassuring, addressing the potential concern that fiber supplements may not taste good. - 00:40–00:47 00:40–00:47 The nurse announces that BelliWelli is on sale for Black Friday and encourages viewers to purchase it. The message is that BelliWelli is currently available at a discounted price, creating a sense of urgency to buy. The perspective is from a product advocate, conveyed through her call to action and mention of the sale. The tone is enthusiastic and persuasive, encouraging viewers to take advantage of the limited-time offer.

# Ad summary This image ad promotes BelliWelli's fiber gummies and stick packs as the perfect gift for Mom, offering a bundle deal of two bottles of gummies and ten free stick packs. # Brand positioning BelliWelli is presented as a health-conscious brand, primarily focused on digestive wellness through its range of fiber-rich products. The brand aligns with a lifestyle that values convenience and taste, delivering health benefits in enjoyable formats like gummies and on-the-go stick packs. The brand positioning is functional, focusing on improving gut health with added collagen, probiotics, and electrolytes. The brand aims to break category norms by offering tasty treats that are also good for you. # Product The ad features BelliWelli's daily fiber gummies and daily fiber + probiotics stick packs. The gummies contain 5g of fiber per serving, as well as probiotics and collagen, and are designed to be a tasty treat that is also good for your gut. The stick packs contain 4g of fiber in on-the-go powder packets, plus collagen, probiotics, and electrolytes. The gummies are packaged in a clear jar with a pink lid and a light green label. The stick packs are offered in a "variety pack" featuring three flavors: watermelon, strawberry lemonade, and wild berry. The ad promotes a bundle deal that includes two bottles of gummies and ten free stick packs. The advertised products are meant to address the pain point of consumers who want to increase their daily fiber intake but find it difficult or unappealing. # Visual style The ad features a clean, bright, and appealing visual style with a focus on product visibility and key information. The production quality appears to be high, with studio-style lighting and crisp, vibrant colors. The layout is simple and direct, ensuring easy scannability in a fast-scrolling social feed. The visual elements are arranged to guide the viewer's eye from the headline to the product display and offer details. # Hooks Headline: Give Mom the Gift of FREE Fiber # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by suggesting that the viewer "Give Mom the Gift of FREE Fiber." The ad wants the viewer to consider fiber supplements as a Mother's Day gift idea. This is communicated from the brand's POV to immediately grab attention and align the product with a seasonal gifting opportunity. - The ad then announces a limited time offer of "2 BOTTLES OF GUMMIES + 10 FREE STICK PACKS". This highlights the special deal and gives product options. The offer provides a clear incentive for purchase and makes the product seem more valuable. This is communicated from the brand's POV. - The ad visually presents the products: BelliWelli daily fiber gummies and daily fiber + probiotics variety pack. This introduces the specific products being offered in the deal. It is meant to showcase the product's packaging, flavors, and key ingredients like fiber, probiotics, and collagen. This is communicated from a brand POV.

# Ad summary This ad for BelliWelli features a young woman laying in the grass while holding the brand's daily fiber + probiotics. The ad offers a free 16-serving tub with purchase when the code FREETUB is used. # Brand positioning BelliWelli is presented as a health and wellness brand, specifically focused on digestive health. The brand positioning emphasizes the benefit of including fiber and probiotics into one's daily diet. The brand aligns with a lifestyle that values health, wellness, and self-care, and the brand's products can be seamlessly integrated into a daily routine. The brand promotes functional benefits such as improved digestion, while also aligning with emotional benefits such as confidence and well-being. # Product The advertised product is BelliWelli daily fiber + probiotics. The product is designed to support gut health by providing a combination of dietary fiber and probiotic cultures. The container features a pink lid and label, with images of grapefruit and strawberries, suggesting a fruity flavor profile. The product is intended for daily consumption to support the digestive system, and is suitable for individuals seeking to improve their gut health. The ad promotes the product as a convenient way to increase fiber and probiotic intake to promote optimal digestion. # Visual style The ad features a bright and inviting aesthetic, with a natural setting and a clear focus on the product and its benefits. The production quality appears to be professional, with a well-lit shot and attention to detail. The visual motifs include clean typography and a simple layout, which is aligned with a modern and health-conscious brand image. The ad may be native to Instagram, and it appears like it could be posted in-feed. The visual style would likely be scannable and eye-catching in the feed, drawing viewers in to learn more about the product and its benefits. # Hooks Headline: FREE 16-SERVING TUB # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of lush green grass and text that reads 'FREE 16-SERVING TUB', immediately drawing the viewer's attention to an enticing promotion. The brand is telling viewers about a limited-time deal, incentivizing them to take immediate action. - Next, the scene shifts to a woman relaxing in the grass, holding a tub of BelliWelli daily fiber + probiotics. The viewer is seeing a shot of the product in a lifestyle context, suggesting it can be seamlessly integrated into a daily routine. - Finally, the shot is zoomed in, and the camera focuses on the product and its benefits. The brand is using a product shot to highlight its packaging and key selling points.

# Ad summary This ad features a skincare expert discussing the root causes of inflammatory acne and recommending BelliWelli Daily Fiber Gummies to combat this condition. The expert cites fiber's role in promoting good gut bacteria, thereby helping to calm inflammation in the skin. The ad aims to provide a dietary solution for those struggling with acne. # Brand positioning BelliWelli is presented as a company that offers solutions for gut health, specifically through its Daily Fiber Gummies. The brand promotes a functional approach to skincare, suggesting that internal health can directly impact external skin conditions like inflammatory acne. It positions itself as a provider of convenient, gummy-based supplements to improve gut health and, by extension, improve skin. # Product BelliWelli Daily Fiber Gummies are dietary supplements designed to provide a convenient source of fiber, probiotics, and collagen. The gummies contain fiber to feed good bacteria in the gut, probiotics to promote a healthy gut biome, and collagen. The ad suggests these gummies are a solution for reducing inflammatory acne by improving gut health. The gummies are positioned as an easy, daily addition to one's diet to improve both gut and skin health. # Visual style The ad has a polished, educational aesthetic with a clear focus on the expert's direct address. The close-up shots of skin and product create a visually engaging contrast, while the graphics are clean and informative. The editing is straightforward with simple transitions, maintaining a moderate pace to convey information clearly. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a zoomed-in shot of someone's skin being treated with a needle to pop pimples. - 00:00–00:03 The narrator introduces the concept of stabbing pimples with needles and admits to not understanding the appeal, conveying a slightly skeptical tone. - 00:04–00:07 The expert shares he sees inflammatory acne in his clinic all the time. - 00:07–00:12 He states that people are always asking him what they can add to their diet to calm down the inflammation, introducing a common skincare concern. - 00:13–00:23 The expert introduces fiber as the solution, explaining that it feeds good bacteria in the gut, which can offset bad bacteria and reduce inflammation, conveying a knowledgeable tone. - 00:24–00:28 The expert recommends BelliWelli as a source of fiber via their Daily Fiber Gummies, introducing the advertised product. - 00:28–00:35 He explains that BelliWelli Daily Fiber Gummies can be taken every day and contain probiotics and collagen in addition to fiber, highlighting the gummy's multiple benefits. - 00:35–00:41 The expert states that the fiber will feed all of the good bacteria, calming down inflammatory conditions like the one shown earlier in the video.

# Ad summary A man explains to his wife that he will not be using a variety of products to resolve different issues as he has found one product that combines all of the things he needs. # Brand positioning Belliwelli aims to occupy a space in the consumer's mind by providing convenient solutions for digestive health. The brand aligns with a health-conscious lifestyle, emphasizing ease and all-in-one supplementation. Belliwelli pushes against the norm of taking multiple supplements by offering a single product with fiber, probiotics, prebiotics, collagen, and electrolytes. Its positioning is functional, focusing on simplicity and health benefits. # Product Belliwelli Daily Fiber + Probiotics is a supplement designed to support digestive health, skin, and hair. It works by combining multiple beneficial ingredients into a single product, making it convenient for daily use. The product includes probiotics and prebiotics for gut health, collagen to prevent hair loss and skin flaccidity, electrolytes to avoid nausea, and fiber to promote regular bowel movements. It is for anyone experiencing digestive issues, hair loss, or seeking to improve their skin health. This all-in-one formula addresses the purchase barrier of needing multiple supplements by offering a single, easy-to-use solution. # Visual style The ad has a slightly polished UGC aesthetic, suggesting a casual yet produced feel. The editing style combines quick cuts and static shots to maintain a steady pace. The production quality leans toward a hybrid approach, blending elements of UGC with commercial polish, which helps build trust with the audience while keeping the content engaging. There are 19 cuts in the video, making the cuts per minute around 21CPM. There is no specific audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:08 The woman says, "Ready, honey, let's go!" She then states that he said that he wouldn't eat this as the food gave him stomach issues, constipation, dehydration, and issues with his skin. - 00:08–00:16 The man says he found the issue was not the food but him. He wasn't getting enough nutrients, so he needed to supplement. - 00:17–00:29 The man adds electrolytes, prebiotics, probiotics, collagen, and fiber to a glass. - 00:30–00:32 The woman asks the man, "If you don't even take Tylenol?" - 00:32–00:32 The man says he has found something better. - 00:33–00:41 The man picks up a product by Belliwelli and states that it has everything he needs; probiotics, prebiotics, collagen, electrolytes, and fiber. - 00:41–00:44 The man says that if he uses the Belliwelli product, it is easy to use. - 00:44–00:47 The man adds one scoop of the Belliwelli product into a cup of water. He says it's like a delicious lemonade. - 00:47–00:52 The woman states that is great and asks him where he got it. The man says he got it on TikTok. There is a sale where you get two, and you get a free bottle.

# Ad summary The ad features two women in a support group setting. One woman shares the challenges she's faced with GLP-1 shots, specifically the side effects of constipation and burping. The other woman recommends BelliWelli fiber bars, mentioning that they have helped her with similar issues. The first woman says she will try BelliWelli. # Brand positioning The brand BelliWelli aims to occupy a space in the consumer's mind as a solution for digestive issues. The brand promotes digestive health and wellness by providing fiber-rich products that alleviate common discomforts like constipation and bloating. BelliWelli positions itself as a helpful, supportive brand that addresses the challenges often associated with digestive health. The brand adopts a functional positioning by offering practical solutions to improve digestive well-being. # Product BelliWelli offers fiber bars aimed at helping individuals manage digestive issues, especially constipation. The ad features the brand as a helpful solution for those experiencing side effects from GLP-1 shots, such as constipation and burping. BelliWelli is suggested to improve digestive health by providing fiber that alleviates common discomforts. The fiber in it helped me so much with the problems. # Visual style The ad features a polished, clean aesthetic, indicative of high-end production values. It employs static shots with smooth transitions to maintain a steady visual flow. The setting is brightly lit, contributing to a welcoming and relatable atmosphere. The production quality leans towards that of a polished commercial, aimed at appealing to and engaging a broad audience. The pacing is consistent throughout, providing a relaxed and easy-to-follow viewing experience. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:10 A woman in a support group setting discusses the negative side effects she is experiencing from GLP-1. - 00:10–00:14 The second woman suggests BelliWelli as a solution. - 00:14–00:17 The first woman agrees to try BelliWelli.

# Ad summary This ad features a woman promoting BelliWelli daily fiber + probiotics. She presents the product as a solution to combat the side effects of a specific medication, claiming it supports gut health, reduces hair shedding, and alleviates nausea. The ad relies on personal endorsement and references expert validation to build trust with viewers who may be experiencing similar side effects from taking a 'pen'. # Brand positioning BelliWelli is presented as a health and wellness brand focused on providing functional supplements. The brand is positioned as a supportive companion, or 'bestie,' designed to help manage the side effects of certain medications and promote overall gut health. It emphasizes its commitment to helping customers feel better and support their bodies during challenging health journeys, while maintaining a friendly tone. The brand aims to occupy a space as a relatable and caring provider that acknowledges the challenges and side effects of certain medications, and offers a palatable and easily accessible solution. # Product BelliWelli daily fiber + probiotics is a supplement designed to mitigate the negative side effects associated with a specific medication delivered via 'pen'. According to the ad, the supplement contains fiber, collagen, probiotics, and electrolytes. The product is available in cherry and grapefruit flavors. The product is presented as a gut-health solution to prevent nausea and hair shedding associated with the medication. # Visual style The ad features a casual, UGC-style aesthetic with a brightly lit, selfie-style camera. The editing is minimal with basic cuts and static shots, intended to give a relatable, unfiltered impression. The overall production quality suggests a hybrid approach, balancing the polished look of a commercial with the authentic feel of user-generated content. The pacing is moderate, and the audio aligns with the voiceover to create a cohesive message. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Drink this. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a statement aimed at people using an injectable medication delivered by a 'pen' that causes side effects. - 00:02–00:14 The ad then introduces BelliWelli as a solution to these side effects, recommending it to combat nausea, hair shedding, and other discomforts. - 00:14–00:24 The ad emphasizes that the ingredients in BelliWelli products support a healthy journey, especially for individuals on this medication. - 00:24–00:37 The ad continues to position BelliWelli as a 'bestie' to your body, helping users feel better despite the side effects of the medication. - 00:37–00:45 The ad references a nurse's statement, reinforcing the idea that providing the body with the right nutrients during medication can ease the experience and improve overall well-being.

# Ad summary This ad features a woman in her car discussing the side effects of GLP-1 medications, such as hair loss and fatigue, and promoting BelliWelli Daily Fiber Gummies as a natural and clean supplement to combat these side effects. She highlights the gummies' collagen and electrolytes, emphasizing they are a healthier alternative to traditional fiber supplements. # Brand positioning BelliWelli positions itself as a provider of natural, clean supplements designed to support gut health and alleviate side effects associated with certain medications. The brand appeals to health-conscious consumers who seek natural alternatives to traditional supplements, emphasizing the absence of dyes, fillers, chemicals, and unnecessary additives. BelliWelli aligns with a lifestyle focused on clean eating and overall well-being, offering a tasty, convenient solution to gut health, specifically for those struggling with medication side effects. # Product BelliWelli Daily Fiber Gummies are a natural and clean supplement designed to combat the side effects of medications like GLP-1s, particularly hair loss and fatigue. These watermelon-flavored gummies contain 5g of fiber per serving, plus a billion CFUs, collagen, and electrolytes to soothe the stomach and promote gut health. Unlike traditional fiber supplements, these gummies contain no dyes, fillers, chemicals, or junk. The product appeals to individuals seeking a tasty, convenient, and natural way to support their gut health and overall well-being, especially those experiencing digestive discomfort or side effects from medications. # Visual style The ad has a UGC (user-generated content) feel, with natural lighting and a casual, unrehearsed delivery. The editing is straightforward, with static shots and minimal transitions, conveying authenticity and a relatable tone. The pacing is conversational, reflecting the speaker's natural rhythm. The production quality appears to be a hybrid, balancing the raw feel of UGC with a clear, well-lit camera and focused composition. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman in her car introduces the topic by asking if the 'jabby jab' (injection) is worth it. - 00:01–00:05 She answers affirmatively (100%) but adds a caveat for people with stomach issues and bad bowel movements. - 00:05–00:12 The creator claims doctors are doing a disservice to people on GLP-1 medications by not warning them of the side effects like hair loss and fatigue. This builds on the initial premise that the medication itself is worthwhile, but has issues. - 00:12–00:15 She recommends taking fiber and probiotics every day, setting up a solution. This offers an implied benefit for anyone experiencing those side effects. - 00:15–00:20 She introduces BelliWelli Daily Fiber Gummies as a natural and clean supplement to combat hair loss, tying into the previous advice and presenting the product. - 00:20–00:23 The creator states that the gummies are more importantly, intended to soothe the stomach. This builds upon the prior issue of bad bowel movements. - 00:23–00:26 She calls the gummies 'Belly's new best friend' framing the product as a solution to these problems and highlighting the brand name. - 00:26–00:30 The creator lists the ingredients, highlighting the billion CFUs, collagen, and electrolytes, further showcasing the health benefits of the product. - 00:30–00:35 She emphasizes that the gummies are not like old-fashioned fiber supplements. This reinforces the clean supplement positioning and targets the audience's potential negative associations with competitors. - 00:35–00:38 The creator states that she loves that these are so natural and clean. This reinforces the clean supplement positioning and reinforces the brand messaging about natural ingredients. - 00:38–00:40 The creator states they taste like watermelon gushers. This calls back to a familiar and popular junk food to emphasize how good they taste, even though they are natural.

# Ad summary This ad promotes Belliweli, a supplement with fiber, probiotics, electrolytes, and collagen. The ad features a woman discussing common side effects of the weight loss drug GLP-1 and how to counter these effects with the Belliweli supplement. She emphasizes its benefits for constipation, digestion, rehydration, and overall appearance, highlighting its affordable price point. # Brand positioning Belliweli is presented as a comprehensive health and wellness brand focusing on gut health and overall well-being, particularly for individuals experiencing side effects from weight loss medications like GLP-1. The brand aims to occupy a space in the consumer's mind as a convenient, all-in-one solution. Aligning with values of holistic health and affordable wellness, Belliweli pushes against the norm of taking multiple supplements separately by offering a single, comprehensive product. Its brand positioning is both functional, providing targeted relief from specific side effects, and emotional, promoting confidence in one's overall health and appearance. # Product Belliweli is a daily supplement designed to support gut health, hydration, and overall well-being, particularly for individuals on GLP-1 medications. The product is showcased as an all-in-one solution containing fiber to help with constipation, probiotics for digestion, electrolytes for rehydration, and collagen for overall appearance. The supplement addresses the common side effects experienced by those on GLP-1 medications, such as nausea, vomiting, constipation, dehydration, and hair loss. It also includes both soluble and insoluble fiber to add bulk and aid in moving things through the digestive system. The ad highlights that Belliweli comes in delicious flavors and is offered at an affordable price point, making it an accessible solution for those seeking to mitigate GLP-1 side effects and boost their overall health. # Visual style The ad has a casual, UGC feel due to its selfie-style framing and natural lighting. The editing style includes quick cuts to maintain viewer engagement, with a consistent pacing that aligns with the woman's speech. The production quality is simple and straightforward, emphasizing authenticity over a polished commercial aesthetic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The woman eats a pickle, setting the stage by mentioning GLP-1 journeys and feeling unwell. This is intended to resonate with the audience experiencing these side effects and introduce the main topic of the video. The story is told from her perspective as a relatable user. - 00:05–00:14 00:05–00:14 The woman shares a conversation with a friend in the emergency room who is also on trizepatide, building credibility by mentioning an expert opinion. This aims to increase trust and demonstrate the relevance of the product. This part of the story is told from the perspective of the speaker recounting the information that she gathered from a credible source. - 00:14–00:29 00:14–00:29 The woman discusses the common side effects like nausea, vomiting, and constipation associated with GLP-1 medications. This builds on the introduction by providing context and setting up the need for a solution. This is told from the speaker's point of view, as she is conveying general knowledge from her research. - 00:29–00:44 00:29–00:44 The woman emphasizes the importance of getting enough fiber, fluids, and electrolytes. By focusing on getting enough fiber, fluids, and electrolytes, she transitions into offering a solution. The speaker is presenting information based on research. - 00:44–01:02 00:44–01:02 The woman mentions hair loss as another side effect and highlights the need for collagen. This adds to the problems that can arise as a result of taking a GLP-1 medication, and adds further credibility to the need for a solution. This is told from the speaker's point of view, as she is conveying general knowledge from her research. - 01:02–01:11 01:02–01:11 The woman introduces Belliweli as an all-in-one supplement containing fiber, probiotics, electrolytes, and collagen. This presents Belliweli as a comprehensive solution for addressing the mentioned side effects. The speaker showcases the product from a brand POV. - 01:11–01:24 01:11–01:24 The woman emphasizes the delicious flavors and affordable price point of Belliweli, making it more appealing to potential customers. The speaker ends with a call to action to buy Belliweli, highlighting the supplement's benefits and value. The speaker showcases the product from a brand POV.

# Ad summary This ad for BelliWelli promotes their daily fiber + probiotics supplement. The ad features an image of a woman laying on the grass, holding the BelliWelli supplement, and shows the text 'MY MID-DAY BLOAT? GONE'. The ad also includes an offer of a free tub with a qualifying purchase using the code FREETUB. # Brand positioning BelliWelli is presented as a modern and approachable wellness brand that prioritizes digestive health. The brand is targeting a younger demographic looking for solutions to common gut issues. The brand positions itself as a provider of simple and effective supplements, and emphasizes convenience. The brand's communication is casual and relatable, suggesting that it aims to align with a consumer seeking practical health solutions. # Product The product is BelliWelli daily fiber + probiotics, a dietary supplement designed to support digestive health. It is packaged in a pink plastic tub, with on-package claims including its fiber and probiotic contents. The product aims to address bloating, as is stated directly in the ad. The ad does not directly address any purchase barriers, but offers a limited-time discount, potentially incentivizing an immediate purchase. The product's key selling point appears to be its ability to eliminate mid-day bloating and support overall gut health with a combination of fiber and probiotics. # Visual style The ad has a natural, bright, and clean aesthetic. The production quality appears to be highly polished. The lighting is soft and flattering, creating a pleasant and inviting atmosphere. There are no obvious filters, and the overall tone is youthful and healthy. # Hooks Headline: MY MID-DAY BLOAT? GONE. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the question 'MY MID-DAY BLOAT? GONE.', which communicates the problem the consumer might be experiencing, and immediately provides a solution. The viewer is shown the product is the solution to mid-day bloat. This is from the brand's point of view. - The ad displays an image of a woman looking refreshed and healthy while holding the BelliWelli supplement. She appears to be carefree and relaxed, implying that using the product will improve her mid-day bloat. This is from the customer's perspective. - The ad concludes with an offer for a free tub of BelliWelli with a qualifying purchase using the code FREETUB. This encourages immediate action and provides an incentive to buy the product. This is from the brand's point of view.

# Ad summary This image ad for BelliWelli promotes their daily fiber gummies with watermelon flavor. It features a product shot, a customer testimonial on improved bowel movements, and an emphasis on digestive health. # Brand positioning BelliWelli is presented as a wellness brand focused on digestive health, particularly bowel regularity. The brand takes a direct and somewhat humorous approach to a sensitive topic, positioning itself as a solution for those struggling with constipation. The emphasis on 'better poops' and the watermelon flavor suggests a desire to make digestive health approachable and enjoyable, pushing against the clinical or medicinal tone often associated with fiber supplements. The brand positioning is functional, providing a direct solution to a common digestive issue. # Product The product is BelliWelli Daily Fiber Gummies, advertised as a dietary supplement to improve bowel regularity. The gummies contain fiber plus prebiotics and collagen. The primary benefit highlighted is 'better poops in just 7 days,' directly addressing the issue of constipation. The product is watermelon flavored, which suggests a palatable and enjoyable consumption experience. The gummies are packaged in a clear plastic jar, allowing visibility of the product, and contain 64 gummies per container. The ad implicitly targets individuals experiencing discomfort and irregularity, offering a gentle and effective solution. # Visual style The ad has a clean and minimalist aesthetic with a focus on product visibility and clear messaging. The color palette is bright and fresh, dominated by white, green, and red. The photography is well-lit and appears to be studio-shot, giving it a polished look. The overall design is simple and easy to scan, making it suitable for in-feed placement. # Hooks Headline: BETTER POOPS IN JUST 7 DAYS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the brand and a bold claim: 'BETTER POOPS IN JUST 7 DAYS.' This aims to grab the viewer's attention and establish the product's main benefit. This is told from the brand's perspective. - A testimonial quote follows, where a customer named Nicole describes how the product solved her constipation issues, stating 'This cleaned me out gently and now I'm regular every morning. Miracle.' This is included to provide social proof and build trust by showing real-life results. This is told from the customer's perspective. - The ad showcases the product packaging and key ingredients such as fiber, prebiotics, and collagen. This is included to highlight the product's features and benefits in a clear and appealing manner. This is told from the brand's perspective.

# Ad summary This ad is for BelliWelli daily fiber gummies that support regularity, especially when traveling. The image shows the BelliWelli container inside a bag, implying that it's convenient to take the product on the go to help with the irregularity sometimes caused by traveling. # Brand positioning BelliWelli is presented as a health and wellness brand that offers convenient and tasty solutions for digestive health, specifically targeting those who experience irregularity. The brand is positioned as a travel-friendly option, emphasizing ease and accessibility for maintaining digestive wellness on the go. The focus on daily fiber gummies suggests a commitment to simple, effective solutions that integrate seamlessly into a daily routine, regardless of travel schedules, and this contrasts with more complicated or less palatable health solutions. # Product BelliWelli daily fiber gummies are a dietary supplement designed to promote regularity, particularly for those who experience digestive issues while traveling. The product comes in gummy form, making it a convenient and palatable way to consume fiber. Key features include its portability, fitting easily into a travel bag to ensure digestive health is maintained on the go. The advertisement specifically targets travel-related irregularity, suggesting the gummies offer a practical solution for maintaining digestive balance while away from home. The gummies are presented as an easy addition to one's routine, addressing the common barrier of maintaining health while traveling. # Visual style The ad uses a real-life, in-the-moment aesthetic, with the product displayed in an everyday context within an open travel bag, giving it a casual, relatable feel. The lighting is natural, which contributes to the authentic, user-generated content (UGC) style. The simple composition and minimal editing create a platform-native appearance, making it scannable and attention-grabbing as it blends into a social media feed. # Hooks Headline: Traveling on GLP-1? Don't forget this # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by posing the question "Traveling on GLP-1? Don't forget this" to identify a problem of irregularity, especially during travel or when taking certain medications. The brand is trying to appeal to the user who faces this issue. - Then, the brand shows a container of BelliWelli daily fiber gummies inside an open bag, demonstrating how the product can be easily carried during travel. The brand shows how convenient it is to take the container and include it as part of your travel essentials. - Finally, the ad shows a message of 'Stay regular, even on the go,' which summarizes the gummies' main benefit. The brand is talking to the user to say that with this product, they can stay regular even while traveling.

# Ad summary This ad promotes BelliWelli Daily Fiber Gummies, emphasizing their role in a GLP-1 routine. The ad features a jar of the gummies with a backdrop of a blue sky and clouds, and a pink offer badge highlighting a discount for a limited time. # Brand positioning BelliWelli is presented as a wellness brand focused on gut health and overall well-being. The brand is associated with modern health trends by calling out GLP-1 routines. BelliWelli aims to occupy a space in the consumer's mind as a provider of health supplements that are both effective and enjoyable, making it easier for people to maintain a healthy lifestyle. The brand uses bright, cheerful colors and a playful tone, distancing itself from more clinical or medicinal competitors and creating an approachable, friendly identity. # Product BelliWelli Daily Fiber Gummies are positioned as a convenient way to supplement a GLP-1 routine. The gummies contain 5g of fiber per serving, plus probiotics, collagen, and electrolytes. The product is for anyone looking to improve their digestive health and well-being, including those already following a GLP-1 routine. The ad shows the watermelon flavor. Purchase barriers are addressed by offering a limited-time discount. The gummies are presented as a tasty and easy-to-consume supplement, encouraging the viewer to try or buy them to support their health goals. # Visual style The ad features a clean, bright aesthetic with a focus on product presentation. The high production quality and studio lighting create a polished look. The color palette is light and cheerful, with a mix of blue, pink, and green. The image treatment includes background removal and subtle drop shadows to make the product stand out. The typography is large and bold for the headline, ensuring scannability and stop power in the feed. This visual style presents a modern, approachable brand. # Hooks Headline: The missing piece in your GLP-1 routine # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating, “The missing piece in your GLP-1 routine.” This message highlights the product's relevance to current health trends, positioning the gummies as an essential addition to an existing wellness routine and implying that the gummies will complete a GLP-1 routine. This is conveyed from the brand's POV. - Next, the ad displays a full jar of BelliWelli Daily Fiber Gummies, visually showcasing the product and its watermelon flavor. This is designed to entice the viewer with an appealing visual of the supplement and emphasize its key ingredients. This is conveyed from the brand's POV. - Finally, the ad concludes with an offer of “add a 16 serv Tropical Breeze or Cucumber tub to cart + use code FREETUB”. This gives the viewer a clear call to action and incentive to purchase the product immediately, encouraging a sale by offering a specific discount on a different flavor of the gummies. This is conveyed from the brand's POV.

# Ad summary This ad promotes BelliWelli's Daily Fiber Gummies and Daily Fiber + Probiotics. It offers a free tub with the first purchase to support the viewer's GLP-1 routine. # Brand positioning BelliWelli is positioned as a brand that offers digestive support products, specifically fiber supplements in gummy and powder form. The brand emphasizes taste and convenience, delivering essential fiber in a palatable and easy-to-consume format. The brand also pushes against the norm by creating fiber products that consumers actually look forward to consuming. # Product The ad features two BelliWelli products: Daily Fiber Gummies and Daily Fiber + Probiotics. The Daily Fiber Gummies are watermelon flavored gummy supplements containing 5g of fiber per serving plus probiotics, collagen, and electrolytes. They come in a pink tub. The Daily Fiber + Probiotics is a powder supplement containing 4g of fiber plus collagen, probiotics, and electrolytes. It also comes in a white tub with a pink lid. Both products are designed to support digestive health and are presented as an easy way to incorporate fiber into a daily routine. The ad addresses the purchase barrier by offering a free tub with the first purchase. # Visual style The ad has a clean, bright, and inviting visual style. It utilizes a gradient background with soft colors to create a sense of freshness and approachability. The product packaging is prominently displayed, with clear and legible labels. The overall impression is modern and appealing, designed to capture attention and communicate the benefits of the product in a straightforward manner. # Hooks Headline: FREE TUB WITH YOUR FIRST PURCHASE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad announces a special offer: a free tub with the viewer's first purchase. This is intended to grab the viewer's attention and provide an incentive to try the product, told from the brand's perspective. - The ad describes the product as designed to support the viewer's GLP-1 routine. This aims to showcase the product's functionality and relevance to a specific health goal, told from the brand's perspective. - The ad shows two BelliWelli products, highlighting their ingredients and benefits. This provides a visual representation of the product and emphasizes its key selling points, told from the brand's perspective.

# Ad summary A woman in a car talks about the side effects of GLP-1 medications and introduces the BellyWelli fiber gummies to combat hair loss and soothe your stomach. # Brand positioning BellyWelli is presented as a wellness brand focused on creating natural, clean supplements designed to address common health concerns and improve overall well-being. The brand emphasizes the use of clean ingredients, free from dyes, fillers, chemicals, and unnecessary additives, positioning itself as a healthier alternative to traditional supplements. By focusing on gut health and addressing side effects of medications like GLP-1s, BellyWelli aims to occupy a space in the consumer's mind as a reliable and trustworthy source of natural health solutions. The brand aligns with values of purity, wellness, and informed health choices, pushing against the norm of using synthetic or harmful ingredients in supplements and appealing to those seeking natural remedies for common ailments. # Product BellyWelli Daily Fiber Gummies are a natural, clean supplement designed to combat the side effects of medications like GLP-1s. The gummies contain fiber, collagen, and electrolytes to promote gut health, combat hair loss, and soothe the stomach. Each gummy provides a billion CFUs. The ad emphasizes that these gummies are free from dyes, fillers, chemicals, and unnecessary junk, positioning them as a healthy alternative to traditional supplements. The product is intended for individuals experiencing hair loss, fatigue, or digestive discomfort. They are watermelon flavored. # Visual style The ad has a UGC aesthetic, shot in a car with natural lighting. The editing style consists of quick cuts, which creates a fast-paced rhythm. The production quality feels casual and authentic, supporting the tone of a friend sharing personal advice. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator introduces the topic of GLP-1 medications and asks if the jab is worth it, setting the stage for addressing potential side effects. - 00:02–00:05 The creator advises viewers to hold their hand if their stomach and poops look a certain way. - 00:06–00:12 The creator claims that doctors are doing a disservice to those on GLP-1 medications by not warning them about side effects such as hair loss and fatigue, establishing a problem. - 00:12–00:14 The creator promotes taking fiber and probiotics daily, transitioning into the solution. - 00:15–00:20 The creator introduces BellyWelli Daily Fiber Gummies as a natural, clean supplement to combat hair loss due to collagen. - 00:21–00:24 The creator highlights that the product soothes the stomach and introduces it as the belly's new best friend. - 00:25–00:30 The creator states that one of these BellyWelli fiber gummies gives you a billion CFUs, plus collagen and electrolytes. - 00:31–00:31 The creator states that this product isn't Metamucil from the 90's. - 00:32–00:35 The creator states the gummies have no dyes, fillers, chemicals, or junk that you don't need. - 00:36–00:37 The creator says that she loves how natural and clean the product is. - 00:38–00:40 The creator mentions the product tastes like watermelon gushers.