How Beekman 1802 Advertises on Meta

# Ad summary This ad promotes Beekman 1802's Milk RX Advanced Anti-Aging Wrinkle Serum, highlighting its dual-chamber technology and key ingredients like goat milk exosome, vitamin C, and liquid collagen. The ad emphasizes the serum's ability to refill deep wrinkles and reboot radiance through demonstrations and visuals. # Brand positioning Beekman 1802, in partnership with Ulta Beauty, is presented as a brand focused on advanced anti-aging skincare solutions. The ad emphasizes scientific formulations, such as dual-chamber technology, to deliver effective results. Positioning is functional, focusing on the science-backed ingredients and advanced technology, suggesting it is a credible brand with a focus on delivering tangible skincare benefits. They appear to be going against typical norms in the beauty industry by using goat milk. # Product The Milk RX Advanced Anti-Aging Wrinkle Serum is a skincare product designed to combat wrinkles and improve radiance. It features a dual-chamber technology that combines two different serums: a wrinkle serum (containing goat milk exosome and liquid collagen peptide) and a brightening serum (containing pure stable vitamin C). It claims to refill deep wrinkles and reboot radiance. It is packaged in a sleek white and silver bottle. The serum is designed for individuals seeking advanced anti-aging solutions and improved skin appearance. The serum offers multiple benefits in one pump due to its dual chamber design. # Visual style The ad has a polished aesthetic. It incorporates product-focused visuals with clean graphics. The editing features smooth transitions, with text overlays timed to coincide with on-screen visuals. The pacing is consistent, creating a seamless viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a visually striking representation of the product, emphasizing the dual-chamber technology. It showcases the product as innovative and technologically advanced to grab attention immediately. - 00:05–00:05 The serum dispenses from the product pump. - 00:06–00:12 The ad transitions to explain the dual-chamber composition, highlighting the 2/3 wrinkle serum and 1/3 brightening serum. This illustrates the functional aspects of the product, explaining the benefits of each component. - 00:12–00:15 The focus shifts to showcase the product's anti-aging effects on skin, emphasizing its ability to refill deep wrinkles and reboot radiance. It implies a direct cause-and-effect relationship and highlights the positive outcomes of using the product. - 00:15–00:19 The person in the video points to the product and identifies it as "Milk RX Wrinkle Serum". This reinforces the product's name and ties it visually to the promises of wrinkle reduction and radiance.

# Ad summary This ad highlights the Beekman 1802 Milky! Advanced Retinal Peptide Cream. It shows the profile of a person's face, before and after using the cream, highlighting the difference in saggy necklines and loose skin. # Brand positioning Beekman 1802 is presented as a high-end skincare brand that partners with Ulta Beauty to provide accessible luxury. The brand's positioning appears to be rooted in combining advanced skincare technology with natural ingredients, as implied by the 'Milky' line name and the anti-aging cream. The brand differentiates itself by addressing specific skincare concerns, such as jowls and sagging skin, with targeted solutions. The brand promotes a functional approach by focusing on noticeable improvements in skin firmness and texture, thus promising practical results. # Product The advertised product is the Milky! Advanced Retinal Peptide Cream by Beekman 1802, available at Ulta Beauty. It is designed to target signs of aging, specifically addressing saggy necklines, fine lines, wrinkles, and droopy skin. The cream is presented as a solution for individuals noticing the effects of weight loss on their facial structure, such as the appearance of jowls. The unique selling proposition (USP) of the cream is its ability to provide a tighter neckline, smoother skin, and firmer skin. It combats purchase barriers by directly showcasing visible improvements in skin texture and firmness. # Visual style The ad has a clean and clinical aesthetic, with a focus on showcasing the product's effects through a before-and-after comparison. The production quality appears to be high, with studio-shot images and clear typography. The use of a split-screen format and contrasting checkmarks and crosses creates a visually direct and informative layout. The neutral color palette and pinstripe background evoke a sense of professionalism. # Hooks Headline: On GLP-1? Weight drops. Jowls don't have to. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by posing a question related to weight loss medication (GLP-1), suggesting it can cause unwanted side effects on the face, particularly jowls. This immediately grabs the viewer's attention by addressing a relevant concern for those using the medication. The brand is speaking to the viewer. - The ad then presents a before-and-after comparison. This visual demonstration highlights the issues the product aims to solve and shows the potential results a user might achieve. The brand shows the before and after. - The ad concludes by contrasting negative skin conditions with positive ones, reinforcing the product's benefits and offering a sense of hope. The brand is highlighting the contrast between the skin conditions.

# Ad summary This image ad showcases Beekman 1802's Milk RX Better Aging Cream, emphasizing its potency compared to retinol without causing irritation. Dr. Brent, Co-Founder, endorses the product, which is available at Ulta Beauty. # Brand positioning Beekman 1802 is presented as a skincare brand focused on gentle yet effective solutions, particularly for aging skin. The brand distinguishes itself by offering products that deliver significant results without the irritation commonly associated with more aggressive ingredients like retinol. Positioning itself as a science-backed brand, the collaboration with Ulta Beauty suggests accessibility and mainstream appeal, reinforcing the brand’s commitment to providing advanced skincare solutions without compromising skin health or comfort. # Product The featured product is Beekman 1802's Milk RX Better Aging Cream, positioned as a potent alternative to retinol that provides effective anti-aging benefits without causing irritation. It is highlighted by Dr. Brent, the company's Co-Founder, which can suggest a focus on formulation. The "4X more potent than retinol with zero irritation" claim conveys the cream's unique selling proposition, directly addressing the common concern of skin irritation often associated with retinol products. The product aims to cater to those seeking anti-aging solutions that are both effective and gentle on the skin. # Visual style The ad features a clean, modern aesthetic with a focus on simplicity and clarity. The use of a honeycomb background, professional lighting, and clear product placement create a sense of trustworthiness and sophistication. The image quality is high, suggesting a studio-shot production, while the layout is straightforward to maximize scannability and convey the key message quickly. # Hooks Headline: 4X more potent than retinol with zero irritation # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by showcasing the partnership between Beekman 1802 and Ulta Beauty, immediately establishing credibility and accessibility for the brand. This collaboration tells the audience that the product is available at a trusted retailer, making it easier to purchase. The brands are acting as partners promoting the product. - The focus then shifts to the product’s unique selling proposition, highlighting that the Milk RX Better Aging Cream is "4X more potent than retinol with zero irritation." This bold claim is designed to grab the viewer's attention and address a common concern about retinol products: skin irritation. The brand is communicating why their product is a superior choice. - Finally, the ad features Dr. Brent, the Co-Founder of Beekman 1802, who endorses the Milk RX Better Aging Cream. This adds a layer of expertise and trustworthiness, reinforcing the product's efficacy and gentleness. The co-founder is positioning their expertise behind the product.

# Ad summary This image ad for Beekman 1802 promotes the Milk Rx advanced better aging cream and dual eye treatment for visibly tightening skin laxity from rapid weight change and increasing collagen across skin layers. The ad also indicates a partnership with Ulta Beauty. # Brand positioning Beekman 1802, presented in partnership with Ulta Beauty, positions itself as a solution for age-related skin concerns and skin laxity. The brand emphasizes functional benefits, such as visibly tightening skin and increasing collagen, particularly in the context of rapid weight change. This implies a focus on effective skincare solutions that address specific skin concerns rather than broad, generalized claims. # Product The ad features two Beekman 1802 products: the Milk Rx advanced better aging cream with renexosome polypeptide complex, and the Milk Rx advanced better aging dual eye treatments. Both products are presented as solutions for age-related skin concerns, with the cream targeting general skin aging and the eye treatments focusing on the delicate eye area. The cream contains renexosome polypeptide complex. They are promoted as tightening skin laxity and increasing collagen, addressing specific post-weight loss skin concerns. These products appear to be for those who are seeking targeted skincare for visible signs of aging. # Visual style The ad has a clean, clinical aesthetic with a focus on product features and benefits. The lighting is soft and diffused, highlighting the textures of the skincare products and the fair skin of the person in the lab coat. The composition is simple and direct, with a focus on the stacked product jars in the center of the frame. The overall style is modern and minimalist, reflecting the brand's positioning as a skincare solution. The ad has a partnership with Ulta Beauty, which lends the ad a mass-market aesthetic. # Hooks Headline: DROP POUNDS, NOT FIRMNESS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing the Beekman 1802 brand partnership with Ulta Beauty, setting the stage for a collaboration that combines skincare expertise with retail accessibility. This is told from the brand's perspective to leverage the credibility and reach of both entities. - The ad then presents the core value proposition: "Drop pounds, not firmness," directly addressing a key concern for those experiencing weight loss. The message is told from the perspective of the brand, highlighting a common consumer anxiety and offering a targeted solution. - The advertisement continues by highlighting functional benefits, stating the product visibly tightens skin laxity from rapid weight change and increases collagen. This message is presented to convey a clear understanding of the product’s benefits and to provide a scientific angle.

# Ad summary This ad showcases Beekman 1802's Milk RX skincare line, emphasizing its gentle approach to longevity science through a simple three-step routine: serum, eye cream, and face cream. Each product's function is highlighted, with a focus on treating wrinkles, repairing the eye area, and firming the skin. # Brand positioning Beekman 1802 is positioned as a brand that combines scientific advancements with a gentle approach to skincare, described as 'Longevity Science—Done Kindly.' The brand emphasizes improving skin health and appearance while maintaining a gentle, caring approach, as suggested by the inclusion of 'milk' in its product names and the tagline. This positions Beekman 1802 as a provider of effective, yet gentle, skincare solutions, contrasting with potentially harsh or aggressive anti-aging treatments. # Product The ad features three products from Beekman 1802's Milk RX line. The first product, the 'Serum,' is designed to treat deep wrinkles. The second product is an 'Eye' cream intended for 'full circle eye repair.' The third product is a 'Cream' designed to firm skin. The products are presented as a three-step routine to help the user address aging concerns using the Milk RX line. The key selling point of these products is their formulation based on longevity science, combined with a gentle, kind approach to skincare, making them suitable for daily use and targeting multiple signs of aging. # Visual style The ad features a clean and minimalist aesthetic with a focus on the product. The production quality appears to be highly polished, with studio-shot lighting and a simple background. The visual motifs include a product demo that highlights a three-step skincare routine. The image treatment includes background removal and subtle color grading to enhance the product's visual appeal. The typography is integrated cleanly, with a focus on legibility. The style breaks from typical norms by focusing on the simplicity and scientific backing of the product line, which enhances scannability and stop power in the feed. # Hooks Headline: Better aging starts now. Milk RX is Longevity Science—Done Kindly. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the brand names Beekman 1802 and Ulta Beauty indicating a collaboration, introducing the brand and where the products are available. This orients the viewer to the brands involved from the brand's POV. - The ad then presents the tagline, 'Better aging starts now. Milk RX is Longevity Science—Done Kindly,' to position the product line as a scientific yet gentle approach to anti-aging skincare from the brand's POV. - The ad illustrates a skincare routine consisting of three steps, numbered 'STEP 1,' 'STEP 2,' and 'STEP 3,' with each step highlighting a different product and its specific function from the brand's POV. Step 1 presents the 'Serum' that 'Treats deep wrinkles,' Step 2 presents the 'Eye' cream for 'Full circle eye repair,' and Step 3 presents the 'Cream' that 'Firms skin.'

# Ad summary This image ad features a collaboration between Beekman 1802 and Ulta Beauty, promoting the Milk RX Eye cream. It showcases before-and-after photos of a woman's eyelids, highlighting the product's firming and lifting effects. The overall aesthetic is clean and focuses on demonstrating visible results. # Brand positioning Beekman 1802 is presented as a brand focused on gentle yet effective skincare, emphasizing natural ingredients and visible results. The collaboration with Ulta Beauty suggests accessibility and mainstream appeal, positioning the brand as a trusted choice for skincare solutions that address specific concerns like aging around the eyes. The brand aligns with values of self-care and confidence through skincare, while pushing against the norm of harsh or overly aggressive anti-aging treatments. # Product The Milk RX Eye cream is presented as a solution to firm and lift the skin around the eyelids. The ad showcases before-and-after photos after 12 weeks of use. The product is for individuals seeking to address signs of aging around their eyes, offering a visible improvement in firmness and lift. The unique selling proposition is its ability to deliver noticeable results over time. The ad addresses the concern of aging eyelids, demonstrating how the product can help restore a more youthful appearance. # Visual style The ad features a clean, clinical aesthetic with a focus on showcasing product efficacy. The before-and-after photos provide a visual comparison, while the inclusion of a real woman and the product packaging add authenticity. The soft lighting and neutral background create a professional yet approachable feel. The layout is simple and easy to scan, drawing the viewer's attention to the key elements: the product, the results, and the brand. # Hooks Headline: Give your eyelids some love. Firm and lift with Milk RX Eye. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by announcing a collaboration between Beekman 1802 and Ulta Beauty, signaling the brand's partnership and reach within the beauty industry. This is from the brand's perspective and aims to establish credibility and trustworthiness by associating with a well-known retailer. - The ad invites viewers to 'Give your eyelids some love,' immediately positioning the product as a solution for a common concern. This is from the brand's perspective, seeking to connect with the audience's desire for self-care and rejuvenation. - The ad highlights the product's key benefit: 'Firm and lift with Milk RX Eye.' This is from the brand's perspective, emphasizing the product's functional benefits and intended outcomes for users. - The ad presents 'Before' and 'After 12 Wks' photos showcasing visible improvement in the eyelids after using the Milk RX Eye. This is from a customer's perspective, visually demonstrating the product's efficacy and building trust through tangible results. - The ad features a real woman with her Milk RX Eye cream, implying a personal endorsement and showcasing the product in a real-world context. This is from the customer's perspective, aiming to create a sense of authenticity and relatability.

# Ad summary This ad promotes Beekman 1802's Milk RX Wrinkle Serum, highlighting its key ingredients and benefits. The ad features a close-up of the product bottle with callouts indicating the serum's ability to reboot radiance and refill deep wrinkles. The ad emphasizes the inclusion of goat milk exosomes. # Brand positioning Beekman 1802 is presented as a beauty brand that leverages natural ingredients, specifically goat milk, to create effective skincare solutions. The brand is positioned as innovative, using advanced science like exosomes to enhance its products. The collaboration with Ulta Beauty suggests accessibility and mainstream appeal, while the focus on 'Milk RX' implies a pharmaceutical-grade approach to skincare. The brand aims to occupy a space in the consumer's mind as a provider of scientifically-backed, natural skincare that delivers visible results. # Product The Milk RX Wrinkle Serum is an advanced anti-aging serum designed to improve skin's appearance. It contains rexosomes, vitamin C, and liquid collagen. The serum is highlighted for its inclusion of billions of goat milk exosomes per bottle, suggesting a potent concentration of beneficial ingredients. The product aims to reboot radiance and refill deep wrinkles, addressing common signs of aging. The serum is presented in a bottle with a pump dispenser, implying ease of use and precise application. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality is high, with studio-style lighting and a neutral background. The color palette is limited to silver, yellow, and gray, creating a modern and clinical aesthetic. The typography is clean and legible, and the overall design is intended to convey sophistication and scientific credibility. # Hooks Headline: BILLIONS OF GOAT MILK EXOSOMES PER BOTTLE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the new Milk RX Wrinkle Serum, immediately informing the audience of a product launch. The brand is telling the audience about its new product. - The ad highlights the key ingredient, billions of goat milk exosomes per bottle, emphasizing the product's unique formulation and potency. The brand is highlighting a key ingredient. - The ad uses callouts to point out specific benefits, such as rebooting radiance and refilling deep wrinkles, showcasing the product's intended effects. The brand is highlighting the benefits of the product.

# Ad summary This ad promotes Beekman 1802's Milk RX Better Aging Dual Eye Treatments. It highlights the product's key features and benefits for the eye area. # Brand positioning Beekman 1802, in partnership with Ulta Beauty, presents itself as a brand focused on better aging solutions. The emphasis on "Better Aging" suggests a departure from traditional anti-aging approaches, focusing instead on enhancing skin health and vitality. The inclusion of "Milk RX" implies a science-backed approach, leveraging the benefits of milk-derived ingredients. The brand occupies a space in the market that values effective skincare with a touch of natural innovation, appealing to consumers who want to proactively care for their skin's health as they age, rather than solely combating signs of aging. # Product The advertised product is the Milk RX Better Aging Dual Eye Treatments by Beekman 1802. This product is designed as a dual-action treatment for the eyes, addressing both the upper and lower eye areas. It includes an Eyelid Lifting Serum, formulated with Microcurrent Peptide, to target the upper eyelids and provide a lifting effect. It also features an Under-Eye Wrinkle Smoothing Cream, enriched with Goat Milk Exosomes and Phytorelaxer, to smooth wrinkles under the eyes. The dual nature of the product allows it to provide comprehensive care for the entire eye area, offering a convenient and effective solution for those seeking to improve the appearance of their eyes. The product aims to tackle multiple concerns, from lifting eyelids to smoothing under-eye wrinkles, making it a versatile addition to a skincare routine. # Visual style The ad has a clean, modern visual style with a focus on product presentation. It features a bright yellow background that makes the white and grey jar stand out. The lighting is soft and diffused, creating a smooth and professional look. The composition is balanced, with the product prominently displayed and the text elements neatly integrated. The image treatment includes subtle enhancements to highlight the product's texture and ingredients. The overall aesthetic is designed to be eye-catching and informative, suitable for a beauty product ad on social media. # Hooks Headline: New! Milk RX Better Aging Dual Eye Treatments # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the Beekman 1802 brand in partnership with Ulta Beauty, signaling a collaboration between a skincare brand and a popular beauty retailer. This is included to leverage the credibility and reach of both brands, enhancing the appeal to a wider audience. The brand is telling this part of the story. - The ad highlights the product name, Milk RX Better Aging Dual Eye Treatments, establishing the product's identity. This is included to inform viewers about the specific product being advertised and its purpose in addressing better aging of the eye area. The brand is telling this part of the story. - The ad presents the product features and ingredients through callouts, highlighting the Eyelid Lifting Serum with Microcurrent Peptide and the Under-Eye Wrinkle Smoothing Cream with Goat Milk Exosomes and Phytorelaxer. This is included to showcase the product's unique formulation and targeted benefits for different eye areas. The brand is telling this part of the story.

# Ad summary This image ad for Beekman 1802 promotes its Milk RX Dual Eye Treatments in partnership with Ulta Beauty. It emphasizes the products' ability to provide a kinder lift to youthful eyes without a prescription, highlighting its dual action with an Eyelid Lifting Serum and an Under-Eye Smoothing Cream. The ad positions the product as an advanced solution for better aging. # Brand positioning Beekman 1802 is presented as a beauty brand focused on gentle yet effective skincare solutions, with a clear positioning in the 'better aging' space rather than 'anti-aging,' suggesting a focus on enhancing natural beauty and wellness as one matures. Its collaboration with Ulta Beauty implies accessibility and broad appeal. The brand leans into functional benefits, highlighting scientific ingredients and clinical-style validation. The 'Milk RX' sub-brand suggests a natural, science-backed approach to skincare, differentiating itself from more clinical or harsh treatments. # Product The Milk RX Dual Eye Treatments consist of two products in one: an Eyelid Lifting Serum and an Under-Eye Smoothing Cream. The serum contains microcurrent peptide, while the cream features goat milk exosomes. This combination targets both the upper eyelid and under-eye area for a comprehensive approach to improving the appearance of aging around the eyes. The product aims to offer a kinder lift to youthful eyes without a prescription. The ad's language is focused on providing a non-invasive, gentle yet effective solution for those looking to rejuvenate their eye area, focusing on natural ingredients. # Visual style The ad has a clean and minimalist visual style with a focus on the product. The use of soft white and yellow tones gives it a fresh and modern feel. The high-quality studio shot with attention to detail, such as the lighting and floating white spheres, suggests a premium brand. The overall design is optimized for easy scanning in a feed, with clear typography and simple layout. # Hooks Headline: A KINDER LIFT TO YOUTHFUL EYES. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by presenting Beekman 1802 in partnership with Ulta Beauty, signaling a collaboration to make the product accessible to a wider audience. The intention is to establish credibility and familiarity by associating the brand with a well-known retailer. This is from the brand's perspective. - The ad then highlights the new Milk RX Dual Eye Treatments, immediately capturing attention with the promise of advanced skincare. The intention is to excite the audience with a fresh offering in the realm of better aging. This is told from the brand's perspective. - The ad presents the key benefit of the product which is 'A Kinder Lift To Youthful Eyes. No Prescription Required.' to reassure the audience that the treatment is gentle and accessible, removing potential barriers such as the need for a doctor's visit. This is from the product's perspective. - The ad then highlights the product details featuring 'Eyelid Lifting Serum' with microcurrent peptide and 'Under-Eye Smoothing Cream' with goat milk exosomes. The intention is to educate the viewer on the ingredients and functional benefits of each product to show that there is a solution for both the upper eyelid and under-eye area. This is from the brand's perspective.

# Ad summary Image ad featuring Beekman 1802's Milk RX Better Aging Cream, highlighting the product's role in promoting skin longevity as recommended by the brand's co-founder, Dr. Brent, and available at Ulta Beauty. # Brand positioning Beekman 1802 is presented as a brand that focuses on skin longevity through gentle and effective skincare solutions. The brand aligns with values of natural and scientific expertise, as highlighted by the co-founder's endorsement and reference to 'Milk RX'. By partnering with Ulta Beauty, Beekman 1802 makes itself accessible within a well-known retail environment, likely targeting a customer base that values expert-backed and easily available skincare. # Product The featured product is Beekman 1802's Milk RX Better Aging Cream, presented as a solution for skin longevity. It is endorsed by Dr. Brent, the co-founder of the brand, suggesting expertise and reliability. The product targets individuals looking for solutions to better aging. It is implied to be scientifically formulated for optimal results. The product is available for purchase at Ulta Beauty, making it easily accessible. # Visual style The ad has a clean, clinical, and professional aesthetic. The production quality is high, with studio-style lighting and a neutral color palette. The visuals include a grid-like background, clear product placement, and a trustworthy-looking figure in a lab coat. The typography is bold and legible, contributing to a sense of authority and expertise. The overall style is designed to convey reliability and a scientifically-backed approach to skincare. # Hooks Headline: THIS IS MY SCRIPT FOR SKIN LONGEVITY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The Beekman 1802 brand is partnering with Ulta Beauty, as shown by the logos at the top of the image, and implies the product is available for purchase at Ulta. This creates a sense of availability and retail partnership from the brand's perspective. - Dr. Brent, Co-Founder of Beekman 1802, shares his perspective that the product is his 'script for skin longevity'. This positions the brand as an expert-backed source of effective skincare and builds trust for the customer.

# Ad summary The ad showcases the Beekman 1802 Milk Rx Dual Eye Treatment, highlighting its ability to lift eyelids and smooth wrinkles. It uses before-and-after images to demonstrate the product's effectiveness. # Brand positioning Beekman 1802 presents itself as a beauty brand that specializes in gentle and effective skincare, as reinforced by its partnership with Ulta Beauty. The brand emphasizes a straightforward and efficacious approach to beauty, focusing on delivering visible results through dual eye treatments that address common aging concerns like sagging eyelids and wrinkles. It aims to occupy a space in the consumer's mind as a reliable and effective skincare option that prioritizes real, noticeable improvements without unnecessary frills. # Product The featured product is the Milk Rx Dual Eye Treatment, designed to lift eyelids and smooth wrinkles. It is presented as a solution for individuals looking to rejuvenate the area around their eyes. The ad showcases the product's efficacy through before-and-after images, demonstrating visible improvements after 12 weeks of use. The treatment is packaged in a round jar with a yellow lid and comes with a yellow applicator with a white, ball-shaped tip. The ad highlights the product's dual-action benefit, suggesting that it addresses multiple concerns related to aging eyes. # Visual style The ad has a clean and clinical aesthetic. The use of before-and-after shots gives it a highly polished, studio-shot feel. The color palette is soft and natural, primarily using creams, whites, and yellows, creating a gentle and inviting tone. The typography is simple and legible. The overall design feels native to an in-feed ad, designed to capture attention with a clear and concise message. # Hooks Headline: Don't neglect your eyelids # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the problem of neglected eyelids, implying that this is a common concern that people often overlook. The intention is to grab the viewer's attention by highlighting a specific beauty issue. The brand is presenting this point of view. - Next, the ad presents before-and-after images of a person's eye area, showcasing the visible difference after using the Milk Rx Dual Eye Treatment for 12 weeks. The intention is to provide visual proof of the product's effectiveness in lifting eyelids and smoothing wrinkles. The brand is providing this demonstration. - The ad highlights two key benefits of the product: it lifts eyelids and smooths wrinkles. This reinforces the product's value proposition and provides a clear understanding of what the customer can expect. The brand is calling out these benefits.

# Ad summary This ad is for MILK RX DUAL EYE TREATMENTS by Beekman 1802 available at Ulta Beauty. The ad uses a before and after visual to show that the product lifts eyelids and smooths wrinkles. # Brand positioning Beekman 1802 positions itself as a brand that provides solutions for sensitive skin. As a brand that is sold at Ulta Beauty, this implies that they are accessible to a wide range of customers and have a mid-range price point. The ad features a collaboration with Ulta Beauty, increasing trust and exposure. # Product The MILK RX DUAL EYE TREATMENTS is an eye cream designed to lift eyelids and smooth wrinkles. It is applied using a small yellow spoon. The product comes in a white jar with a yellow border on the lid. The ad suggests that the product delivers visible results after 12 weeks, addressing the barrier of time investment and delayed gratification. # Visual style The ad uses a split screen before and after shot to demonstrate product efficacy. The overall production quality is high, using clean lighting and clear photography. The product is styled with a laboratory aesthetic using a white background and scientific-looking font and spatula. # Hooks Headline: On GLP-1s? Lids need a lift? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting the question: "On GLP-1s? Lids need a lift?" This suggests that it may be targeted toward people who are taking a type of medication that may impact the appearance of their eyelids. The question is posed by the brand to address the concern and introduce the product as a solution. - The brand recommends trying the MILK RX DUAL EYE TREATMENTS. The recommendation is coming directly from the brand to introduce the product. - The ad shows a before and after photo of someone's eye. The "before" image shows wrinkles and a sagging eyelid, while the "after" image shows a smoother undereye area and more lifted eyelid after 12 weeks. This is told from the customer's perspective, displaying the results that the product can provide. - The brand highlights that the product lifts eyelids and smooths wrinkles. This is communicated with text callouts using blue lines pointing to the open product, calling out the two main benefits of the product.

# Ad summary This ad for Beekman 1802 features their MILK RX advanced better aging cream. The ad highlights the cream's ability to visibly tighten face and neck laxity, especially after rapid weight change, and increase collagen production. # Brand positioning Beekman 1802 is presented as a beauty brand focused on addressing skin concerns related to aging, particularly the loss of firmness. The brand is partnering with Ulta Beauty, suggesting accessibility and a presence in the mainstream beauty market. The brand positions itself as a solution for those experiencing skin laxity due to weight changes, indicating a functional approach to skincare. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for maintaining skin firmness and collagen levels, especially for individuals undergoing weight fluctuations. # Product The featured product is Beekman 1802's MILK RX advanced better aging cream. It is designed to visibly tighten face and neck laxity, particularly in cases of rapid weight change. The cream contains a "renexosome" polypeptide complex and is formulated to increase collagen production across skin layers by 31%. The product is packaged in a frosted glass jar with a silver lid. The ad addresses the purchase barrier of skin laxity and aging concerns by offering a solution that targets these specific issues. # Visual style The ad has a clean and modern visual style. The product is well-lit and prominently displayed. The color palette is simple, with white, yellow, and silver tones. The overall aesthetic is polished and professional. # Hooks Headline: Drop pounds, not firmness # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the partnership between Beekman 1802 and Ulta Beauty, establishing credibility and accessibility for the brand. This is told from the brand's perspective, aiming to broaden its reach and appeal to Ulta Beauty's customer base. - The ad then presents the problem of skin laxity, particularly after weight loss, and introduces the product as a solution. This is told from the brand's perspective, aiming to connect with viewers who are concerned about skin firmness and aging. - The ad highlights the product's key benefits, such as visibly tightening face and neck laxity and increasing collagen production. This is told from the brand's perspective, aiming to persuade viewers of the product's effectiveness.

# Ad summary This ad showcases the Beekman 1802 Bloom Cream Moisturizer. The ad opens with close-up shots of the product being opened and applied to skin, emphasizing its creamy texture and dewy finish. Text overlays highlight its key benefit: achieving dewy skin. The ad uses visually appealing product shots, close-ups of skin, and a simple demo to convey the product's efficacy. # Brand positioning Beekman 1802 is presented as a beauty brand focused on achieving naturally dewy skin. The ad emphasizes simplicity and effective results. The collaboration with Ulta Beauty suggests accessibility and mainstream appeal. The brand is positioned as offering a straightforward solution for skincare, focusing on the 'milky way to dewy skin' which implies a natural, nourishing approach. The brand pushes against complex, multi-step routines, instead promoting a single product to achieve the desired result, appealing to consumers who value ease and effectiveness. # Product The product being advertised is the Beekman 1802 Bloom Cream Moisturizer, presented as the 'milky way to dewy skin'. It is a cream-based moisturizer designed to hydrate and give skin a dewy finish. The product comes in a round, neutral-colored jar with a distinct flower logo on the lid. The formulation is highlighted as a key USP, emphasizing its rich, creamy texture and ability to deliver a dewy look. The product is for anyone seeking hydrated, radiant skin. The ad addresses the barrier of dull skin by showcasing how the moisturizer can transform the skin to look fresh and dewy. # Visual style The ad has a clean, polished aesthetic with bright, even lighting. The editing style is simple and direct, with minimal transitions. The production quality is high-end, resembling a polished commercial. The visuals are centered, focusing on the product and its application. The pace is moderate, allowing viewers to observe the product's texture and the skin's dewy finish. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a close-up of hands opening the Beekman 1802 Bloom Cream Moisturizer. - 00:02–00:05 The hands then dip into the cream, showcasing its texture, and apply it to the skin. - 00:05–00:08 The ad continues with a close-up of the cream being applied, with light reflecting off the skin to emphasize its dewy finish. - 00:08–00:10 The clip continues with a shot of the product container. - 00:10–00:11 The final shot is of the model’s hand being rubbed in a circular motion.

# Ad summary This ad showcases the Bloom Cream Moisturizer by Beekman 1802, highlighting its texture and how it transforms skin. The ad uses ASMR sounds and visuals to demonstrate the cream's application and benefits, positioning it as a luxurious solution for healthier, glowing skin. # Brand positioning Beekman 1802 is presented as a skincare brand focused on delivering healthier skin through gentle and effective formulas. The ad emphasizes a collaboration with Ulta Beauty, enhancing the brand's accessibility. The brand aligns with values of natural skincare and beauty, seemingly avoiding harsh chemicals or complex routines. The positioning is functional (delivering healthier skin) while also tapping into emotional benefits (achieving a radiant glow). # Product The ad promotes the Bloom Cream Moisturizer, described as a key to achieving healthier skin. It's presented as a moisturizing cream that is applied to the skin to provide hydration and a radiant glow. The unique selling proposition is its ability to transform the skin, leaving it looking healthier and more vibrant. The ad demonstrates the use occasion as part of a daily skincare routine, addressing the purchase barrier of skepticism by visually showcasing the cream's texture and application process. The product also comes in what appear to be individual doses or uses. # Visual style The ad has a polished aesthetic with bright, natural lighting and a clean, minimalist style. The editing features smooth transitions and static shots, with a focus on showcasing the product texture. The production quality is high-end, resembling a professional commercial. The pacing is moderate, allowing viewers to focus on the visual details and appreciate the cream's consistency. The visual style supports the tone, conveying luxury and effectiveness. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens by showcasing the Beekman 1802 x Ulta Beauty collaboration logo and highlighting the 'Bloom Cream Moisturizer' with a product shot. This sets the stage for a beauty or skincare product advertisement, introducing the product's name and brand association. The perspective is from the brand, positioning the product front and center. - 00:01–00:02 00:01–00:02 A finger dips into the product. This conveys the creamy texture and how the product feels to the touch, emphasizing the sensory experience of using the cream. This is shown from the brand's perspective, emphasizing the feel of the cream. - 00:02–00:05 00:02–00:05 A yellow flower-shaped tool spreads a layer of Bloom Cream across a white surface. The visual creates an artistic, appealing aesthetic, emphasizing the silky smoothness and ease of application while positioning the product as a path to achieving healthier skin. The text 'The Milky Way to Healthier Skin' accompanies the imagery. This is presented from the brand's perspective, enhancing the product's aspirational qualities.

# Ad summary This ad for Beekman 1802's Milk RX Better Aging Dual Eye Treatments features an up-close view of the product, and points out that it includes both an eyelid lifting serum and an undereye wrinkle smoothing cream. # Brand positioning Beekman 1802 is presented as a modern skincare brand focused on anti-aging treatments. The branding associates the brand with advanced science ('RX') and natural ingredients ('Goat Milk Exosomes'). The collaboration with Ulta Beauty suggests the brand aims for accessibility without sacrificing specialized formulations. # Product The product is Milk RX Better Aging Dual Eye Treatments, designed to target signs of aging around the eyes. It contains two distinct formulations: an eyelid lifting serum featuring microcurrent peptide, and an under-eye wrinkle smoothing cream with goat milk exosomes and phytorelaxer. The dual-compartment design addresses the need for targeted treatments for different areas around the eyes. The product is promoted as a solution to improve the appearance of the skin around the eyes. # Visual style The ad features a clean and modern aesthetic. The image is well-lit and product-focused, using a bright, solid background to make the product stand out. The layout is simple, with text and visual elements arranged to provide clear information. # Hooks Headline: New! Milk RX Better Aging Dual Eye Treatments # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the Milk RX Better Aging Dual Eye Treatments as a solution for 'better aging', aiming to capture the viewer's interest by addressing common aging concerns around the eyes. The brand is telling the audience that they offer an innovative solution. - The ad then details the product's dual formulation, specifying that one formula is for eyelid lifting, while the other is for under-eye wrinkle smoothing. The brand is informing the audience of the two unique products included in one container. - The ad highlights the key ingredients in each formula, such as microcurrent peptide, goat milk exosomes, and phytorelaxer. The brand is building trust and authority by communicating some of the science behind the product. - Finally, the ad showcases a partnership with Ulta Beauty, further enhancing the brand's visibility and credibility by associating with a popular beauty retailer. The brand is expanding its brand recognition.

# Ad summary This ad for Beekman 1802 Bloom Cream features the product's collaboration with Ulta Beauty, and includes a customer testimonial that speaks to the product's efficacy. # Brand positioning Beekman 1802 is presented as a brand that collaborates with other retailers, like Ulta Beauty. The brand seemingly focuses on skincare with a luxurious feel, as the Bloom Cream is said to make skin "feel and look luscious and so much healthier." # Product The ad features the Beekman 1802 Bloom Cream moisturizer. According to a customer, it is a "miracle potion that makes your skin glow!" The Bloom Cream appears to come in a short, round, opaque bottle with a pump top. # Visual style The ad has a clean and bright aesthetic with a soft grey gradient background. The focus is on the product and the text, with minimal distraction. The image is well-lit and the colors are muted. # Hooks Headline: Meet Your Skin's Milky Miracle # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing the Beekman 1802 brand's collaboration with Ulta Beauty, immediately establishing that this is a featured product sold by Ulta. The brand is conveying its prestige and accessibility, with the implication that the product is available at a major retailer. - The ad then displays the product name and a testimonial from a customer who emphasizes that this product has made their skin "feel and look luscious and so much healthier." It is conveyed from the perspective of a user of the product, and aims to demonstrate that the product can improve the health and feel of the user's skin. - The customer continues the testimonial, calling the Bloom Cream a "miracle potion that makes your skin glow!" This section is shown from the customer's perspective, conveying a sense of wonder about the product and further emphasizing the intended benefit of a glowing complexion.

# Ad summary This image ad promotes Beekman 1802 skincare products in collaboration with Ulta Beauty. It highlights the ability of the products to visibly tighten skin laxity from rapid weight change and increase collagen. # Brand positioning Beekman 1802, in partnership with Ulta Beauty, is presented as a solution for age-related and weight-change-related skin concerns. The brand appears to occupy a space in the beauty market that focuses on advanced skincare solutions, specifically targeting issues like skin laxity and collagen production. The brand promotes functional benefits by highlighting the ability to visibly tighten skin laxity and improve collagen levels. # Product The ad features two Beekman 1802 products: MILK RX advanced better aging cream renexosome™ polypeptide complex and MILK RX advanced better aging dual eye treatments. Both products aim to combat the effects of aging, with the cream utilizing renexosome™ polypeptide complex. The ad highlights the ability of these products to visibly tighten skin laxity, particularly after rapid weight change, and increase collagen across skin layers. The product targets individuals experiencing skin laxity issues, suggesting that these products are worth trying for their advanced anti-aging benefits. # Visual style The ad has a clean and modern aesthetic, with a bright and airy feel. The image is studio-shot with soft lighting, highlighting the product and model's skin. The layout is simple, with text and graphics arranged to draw attention to the key benefits. The typography is bold and legible, and the color scheme is primarily white, silver, and yellow, creating a sense of purity and sophistication. # Hooks Headline: DROP POUNDS, NOT FIRMNESS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by addressing a common concern: rapid weight change and its impact on skin firmness. The message is that you can "DROP POUNDS, NOT FIRMNESS" to capture attention by suggesting the product can maintain skin firmness even with weight loss. The brand is presenting this message. - Next, the ad highlights the key benefit of the featured product: "Visibly tightens skin laxity from rapid weight change." This reinforces the solution to the initial problem and explains the product's primary function, according to the brand. - Finally, the ad emphasizes a scientific aspect: "31% more collagen across skin layers." This claim aims to provide proof of efficacy and build trust by suggesting that the product can measurably improve skin health. The brand is communicating this data point.

# Ad summary This image ad features the Bloom Cream Moisturizer by Beekman 1802 available at Ulta Beauty. It uses a customer quote and a 5-star rating to promote the cream's effectiveness in improving skin health. # Brand positioning Beekman 1802 is presented as a skincare brand that focuses on healthier skin, offering a bloom cream moisturizer to achieve this. The brand is partnering with Ulta Beauty, indicating a wide retail reach and accessibility to consumers. The emphasis on natural elements like 'bloom' suggests a connection to natural beauty and skincare ingredients. The brand positions itself in the market by providing effective skincare solutions, aiming to occupy a space in the consumer's mind as a provider of products that promote healthier and better-looking skin through quality ingredients and positive customer experiences. # Product The featured product is the Bloom Cream Moisturizer by Beekman 1802. It is marketed as a product that helps customers 'Bloom Your Way to Healthier Skin'. The Bloom Cream Moisturizer is intended to improve the health and appearance of the skin, as highlighted by the customer testimonial, 'My skin is healthier and looks so much better!' The moisturizer is available at Ulta Beauty, making it accessible to a broad customer base. The creamy texture of the product can be seen on the lid of the container. The product is presented as being worthy of a 5-star rating. # Visual style The ad has a clean and bright visual aesthetic, using a vivid yellow backdrop to enhance the product's visibility and create a cheerful mood. The production quality appears to be studio-shot with careful attention to lighting, which eliminates harsh shadows. The text integration is simple and legible, while the focus remains on the product and the customer testimonial. The visual style seems designed to be scannable and attention-grabbing in a social media feed, with an emphasis on high quality and a trustworthy image. # Hooks Headline: Bloom Your Way to Healthier Skin # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by highlighting the Beekman 1802 brand in partnership with Ulta Beauty, immediately establishing credibility and availability. This is told from the brand's perspective, to inform the viewer where the product can be purchased. - The image then introduces the product, Bloom Cream Moisturizer, signaling what the ad is about and providing a focal point for the viewer. This is told from the brand's perspective. - The ad emphasizes the positive customer experience with the quote from 'Susan' who describes the moisturizer as the 'very best' she has ever used, highlighting the benefit of healthier and better-looking skin. The customer's point of view is shown here in a testimonial, instilling confidence in the viewer. - The ad uses a five-star rating system to reinforce the effectiveness of the product, from an external source, building trust in the potential consumer.

# Ad summary This ad features a woman who is promoting the Beekman 1802 advanced better aging duo, a cream and eye duo. She demonstrates how to apply both to her face, then encourages the audience to try the products. # Brand positioning Beekman 1802 is presented as a skincare brand that helps consumers improve their skin's collagen and reduce aging. They position their products as a gentler alternative to other brands with similar products. Beekman products work at the cellular level for long-term skin health. # Product The Beekman 1802 advanced better-aging duo includes a cream and eye treatment to optimize the skin's collagen levels and reduce aging. The cream helps lift, firm, strengthen, and tighten the face. The cream is powered by goat milk exosomes and microcurrent peptides. The dual eye treatment includes two different types of cream, one for the undereye and one for the eyelid. Both products are positioned as gentler alternatives to retinol. # Visual style This ad has a casual aesthetic with a UGC feel. The camera work is generally static with simple close-up framing. Editing consists of quick cuts and smooth transitions. Pacing is consistent and moderately fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with the creator holding the Beekman 1802 dual eye treatment. She warns the audience that if they aren't treating their eyelids, they're aging themselves way faster than they need to. The intention is to grab the audience's attention by calling out a common skincare problem. - 00:04–00:13 The creator states that she is 41 years old and doesn't use retinol. Instead, she opts for something better from Beekman 1802, the advanced better-aging duo with a cream and eye treatment. The intention is to present an alternative for consumers who don't want to use retinol but still want to reduce aging. - 00:13–00:29 She explains that the cream optimizes the skin's collagen levels to help lift, firm, strengthen, and tighten the skin. As she's talking, she applies the cream to her face, and highlights that she is almost out. The intention is to show the product in use. - 00:30–00:42 She continues applying the cream and states that it is four times as potent as retinol without the irritation. The product helps with wrinkles and sagginess using rexsomes, goat milk, and polypeptides. The intention is to highlight the benefits of the product. - 00:42–01:05 The creator picks up the dual eye treatment to explain that it is her favorite because it has two different types of cream: one for the undereye and one for the eyelid. She then shows how to use the included applicator to apply the cream to the undereye, explaining that it's cooling and helps with puffiness. The intention is to explain the features and benefits of the eye treatment. - 01:06–01:18 She switches to the eyelid cream, applying it with her finger, and reiterating how it does wonders. The intention is to show the correct use of the product and demonstrate its value. - 01:19–01:28 The creator holds up both products again, stating that they are non-negotiable in her skincare routine because they work at the cellular level for long-term skin health. The intention is to create urgency by highlighting that these products are more than a temporary fix.