How Beauty Pie Advertises on Meta

# Ad summary A woman showcases Beauty Pie's Niacinamide Super Drops, explaining that they provide a brilliant, all-around glow and that you can get them for a fraction of the price. # Brand positioning Beauty Pie is positioned as a luxury skincare brand alternative that eliminates the traditional retail markup. The brand sells direct to consumers, enabling it to offer high-end formulations at a fraction of what competitors charge. Beauty Pie aligns with the values of smarter sourcing and affordability, making luxury skincare accessible. # Product The product is the Brightening Niacinamide Super Drops from Beauty Pie. The product is a serum designed to give a brilliant all-around glow. It contains 10% niacinamide, an amount you would expect to see in luxury brands that are charging £60 or more. The product is designed for anyone who is experiencing congested or visible pores. The serum calms and evens everything out. # Visual style The ad has a polished UGC feel. It's shot in natural light and uses mostly static shots with some quick cuts. The pacing is consistent. It feels like a Reel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video opens with the woman applying serum to her face and discussing congested pores. - 00:06–00:13 She introduces the Beauty Pie brightening niacinamide super drops, discussing the glow they provide, as well as the product's 10% niacinamide. - 00:13–00:21 She adds some of the serum to her hand to show its viscosity, then applies it to her face. - 00:21–00:24 She explains that the product will calm and even everything out. - 00:24–00:26 She moves on to the price point of the serum, describing it as where it gets interesting. - 00:27–00:33 She reveals that you can get the serum from Beauty Pie for £29, instead of full luxury prices. - 00:33–00:40 She explains that it's not a dupe, but smarter sourcing without the retail markup that everybody else is charging you. - 00:40–00:43 She closes by asking, "Why overpay when you can Beauty Pie?"

# Ad summary This ad uses the direct comparison format to position Beauty Pie's Super Healthy Skin moisturizer as a similar product as Crème De La Mer, but without the high price point. # Brand positioning Beauty Pie is presented as a brand that offers high-end skincare products without the premium price tag. The brand implies it delivers comparable quality to luxury brands such as Crème De La Mer, suggesting that it pushes against norms by offering similar skincare experiences at a more accessible price point. This positions the brand as a smart choice for consumers looking for luxury-level skincare without the financial commitment, focusing on functional value. # Product The product being advertised is Beauty Pie's Super Healthy Skin moisturizer. It is a face cream meant to be used for skincare. The ad implies the product is comparable to Crème De La Mer, but without the associated high cost. The ad focuses on delivering a luxury skincare experience without the barrier of high prices. The cream is presented as a high-quality alternative, emphasizing value and accessibility to a wider audience. # Visual style The ad employs a minimalist, high-quality studio shot. The image features soft lighting and a clean white background. The overall aesthetic is clean and polished. The typography is integrated simply and legibly. # Hooks Headline: Like Crème De La Mer, without the price tag # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the idea that the product is comparable to Crème De La Mer. The messaging is from the brand and is designed to immediately catch the attention of those familiar with the luxury skincare brand and establish the ad's value proposition by positioning the advertised product as a similar option. - The ad then visually showcases the Beauty Pie product, a jar of Super Healthy Skin moisturizer. The product shot aims to reinforce the idea of quality and luxury, while subtly highlighting the brand name. The product shot is shown from the brand's perspective to encourage consumers to view it as a viable and more affordable alternative to the luxury brand that was mentioned.

# Ad summary This image ad compares Beauty Pie's face cream to a more expensive product, highlighting the affordability of Beauty Pie by suggesting it delivers the same benefits for a fraction of the cost. It emphasizes the brand's knowledge of the beauty industry's supply chains as a reason for its lower prices, thus not branding itself as a 'dupe' but a better alternative. # Brand positioning Beauty Pie is presented as an insider's beauty brand that offers high-quality products at affordable prices by cutting out the middleman and leveraging its knowledge of beauty industry supply chains. The brand positions itself against the norm of overpriced beauty products, suggesting that consumers are often overpaying for similar formulations. It promises to offer a smart, no-frills approach to beauty, where value and efficacy take precedence over traditional luxury branding. The brand's name, 'Beauty Pie,' suggests a democratic and accessible approach to beauty, implying that everyone deserves a piece of the beauty industry's pie. # Product The featured product is a face cream from Beauty Pie's 'HEALTHY' range called 'SUPER SKIN'. The cream is presented as an ultra-hydrating, anti-aging cream formulated with hyaluronic acid. Its affordable price point (£19) is highlighted, contrasting with a competitor product priced at £100, suggesting a significant cost saving for comparable quality. The ad mentions the cream has "thousands of 5-star reviews," indicating high customer satisfaction and potentially addressing purchase barriers by providing social proof. The product is for consumers looking for effective skincare without the inflated prices typically associated with the beauty industry. # Visual style The ad features a clean, minimalist visual style with a strong emphasis on product focus and direct communication. The production quality appears to be studio-shot, with even lighting and a clear focus on the product. The typography is large, bold, and legible, ensuring scannability in-feed. The design is simple and direct, prioritizing clarity and immediate communication of the price comparison value proposition. # Hooks Headline: NO, IT'S NOT A DUPE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a direct price comparison, contrasting £19 with £100, in order to immediately grab attention with a cost savings proposition, from the brand's POV. - The ad immediately disclaims that the featured product is a 'dupe', intending to signal it's a high-quality alternative at a more reasonable price, as explained from the brand's POV. - The ad leverages social proof and insider knowledge to build credibility, citing 'thousands of 5-star reviews' and hinting at their understanding of beauty industry supply chains to justify the lower price point, as messaged from the brand's POV. - The ad concludes by showcasing the product itself and on-package branding, designed to reinforce brand recognition, and reiterate the product name and core benefits, as stated by the brand.

# Ad summary This ad demonstrates how to use Beauty Pie's Niacinamide Superdrops to control redness, visible pores, and dark spots. It makes the value proposition that this product is similar to high-end products but available at a much lower price. # Brand positioning Beauty Pie positions itself as a provider of high-quality skincare products without the traditional luxury markup. The brand aligns with consumers who are savvy and want premium ingredients at a fraction of the cost. They push against the norm of high retail markups in the beauty industry, operating on a membership model to provide value. # Product The Brightening Niacinamide Superdrops by Beauty Pie is a serum designed to address redness, visible pores, and dark spots. Marketed for individuals experiencing skin congestion or visible pores, this serum contains 10% niacinamide, an ingredient concentration typically found in luxury brands. The serum is applied using a dropper, with a few drops applied to the face and then massaged into the skin. The ad addresses the purchase barrier of high cost by highlighting that Beauty Pie offers this serum at £29, significantly less than the £60 typically charged by luxury brands, without being a dupe. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting that showcases the product in a clean bathroom setting. The editing style consists of static shots and smooth transitions, providing a clear view of the product and its application. The production quality is high-end, giving a professional feel. The pacing is consistent, creating a balanced rhythm that keeps the viewer engaged. The cuts and product actions are timed with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator applies drops of a serum to her face and highlights that the featured ingredient can control redness, visible pores, and dark spots. - 00:06–00:07 The creator emphasizes how commonly skipped the featured ingredient is. - 00:07–00:15 The creator introduces the product, Brightening Niacinamide Superdrops, and states that it will give a brilliant all-around glow. - 00:15–00:21 The creator states that the featured percentage of Niacinamide is what you would expect to see in a luxury product. - 00:21–00:28 The creator notes that if your pores are looking more congested and visible than normal, the product will even everything out and calm it down. - 00:28–00:36 The creator pivots to the price of the product and explains how the Beauty Pie membership will save money. - 00:36–00:45 The creator states the product is not a dupe, but smarter sourcing without the crazy retail markup that everybody else is charging. - 00:45–00:47 The creator ends by asking why overpay when you can Beauty Pie.

# Ad summary Image ad promoting the Beauty Pie Bestsellers Intro Kit and access to better pricing for a year. The ad features several Beauty Pie skincare and makeup products arranged on a light marble surface against a pink background. # Brand positioning Beauty Pie is positioned as a brand that offers luxury beauty and skincare products at accessible prices. The brand aligns with a value-conscious consumer who desires high-quality products without the traditional markup, offering a straightforward, no-frills approach to beauty by providing direct access to top-tier formulations. Beauty Pie challenges the conventional pricing models of the beauty industry, emphasizing transparent pricing and membership benefits to deliver premium products at factory costs. # Product The ad promotes the Beauty Pie Bestsellers Intro Kit, a curated set of the brand's most popular products. The kit includes the Youthbomb 360° Radiance Concentrate, designed to boost radiance with its elastic biologic complex; the Wrap Star Tubing Mascara, which provides length and definition; the Fruitizyme+ AHA 3-Minute Facial Peel, aimed at exfoliating and brightening the skin; the Japanfusion Pure Transforming Cleanser, formulated with antioxidant Vitamin C & Grape Polyphenols to cleanse and revitalize the skin; and the Super Healthy Skin product, containing prebiotic and probiotic actives to strengthen the skin barrier. The kit addresses purchase barriers by offering a selection of top-rated products at a reduced introductory price, allowing customers to experience the range and quality before committing to individual full-sized purchases. This also encourages trial by highlighting the value and efficacy of the brand's hero products. # Visual style The ad features a clean, studio-shot aesthetic with a focus on the product arrangement. The use of a soft pink background and marble surface gives a sense of luxury and sophistication. The image treatment appears to include background removal and color grading to create a cohesive and visually appealing composition. The typography is integrated cleanly with a focus on legibility, and the overall style is platform-native, designed to easily fit into a social media feed. # Hooks Headline: Get our Bestsellers Intro Kit for FREE. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer for a free Bestsellers Intro Kit and access to better pricing, which immediately captures the viewer's attention and creates a sense of value. This information is communicated by the brand to entice potential customers with an appealing deal. - The ad then displays a carefully arranged selection of Beauty Pie products, showcasing the variety and quality available in the intro kit. The brand uses this visual to highlight the key items in the kit, demonstrating the breadth and appeal of the product range.

# Ad summary The ad promotes the Beauty Pie brand and their Beauty Pie Plus membership program. For £59 a year, customers can join and receive a Beauty Icons kit (worth £65) that contains 6 of Beauty Pie's best selling products. # Brand positioning Beauty Pie positions itself as a solution for customers overwhelmed and lost in the complex world of skincare. It offers luxury quality skincare at a fraction of the price through its Beauty Pie Plus membership program. This approach pushes against the norm of expensive, inaccessible luxury skincare, aiming to provide high-end products at affordable prices by cutting out the middleman. # Product Beauty Pie offers a Beauty Pie Plus membership program for £59 a year, which includes a Beauty Icons kit worth £65. This kit contains six of Beauty Pie’s best-selling products, offering a complete skincare regime in a kit. The products include Japanfusion Pure Transforming Cleanser, Fruitizyme AHA 5-Minute Facial Peel, Superdrops Brightening Niacinamide 10% + Oxygen Eversea™ + Oleanolic Acid, Youthbomb™ 360° Radiance Concentrate, Super Healthy Skin Ultimate Anti-Aging Cream, and Wrap Star Tubing Mascara. Beauty Pie emphasizes that the membership provides access to luxury quality skincare for a fraction of the price. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and minimal editing. The production quality feels like a personal vlog or social media post, making it relatable and authentic. The editing primarily consists of quick cuts between product shots and application demonstrations. The pacing is consistent, with an average of 4 cuts per minute. The overall visual style supports the friendly, accessible tone of the ad, designed to appeal to an everyday skincare user. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action And yes, you should now go and follow them. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The video opens with the creator inviting viewers into a skincare chat. This sets a casual, conversational tone, positioning her as a relatable guide rather than an authority figure. - 00:02–00:04 00:02–00:04: The creator acknowledges that many people feel lost in the world of skincare, creating a sense of empathy and shared experience. The message is presented as a response to a common frustration, making the audience feel understood. - 00:04–00:08 00:04–00:08: The video introduces Beauty Pie as the solution, positioning the brand as a savior in the confusing skincare market. The shift from feeling lost to being found by Beauty Pie creates a sense of relief and hope. - 00:08–00:15 00:08–00:15: The ad details the Beauty Pie Plus membership, highlighting that for £59 a year, members receive a Beauty Icons kit. This information is presented as an exciting opportunity, emphasizing the value and accessibility of the program. - 00:15–00:23 00:15–00:23: The creator details that the Beauty Icons kit is worth £65 and contains six of their best-selling products, reinforcing the idea that it's a complete skincare regime in a kit. This builds on the previous point, emphasizing the high value for a low price. - 00:23–00:29 00:23–00:29: The creator emphasizes that the discounts continue, highlighting the ongoing benefits of the membership. She applies the Wrap Star Tubing Mascara and states that Beauty Pie offers luxury quality skincare for a fraction of the price, reinforcing the brand's value proposition. - 00:29–00:31 00:29–00:31: The creator tells viewers they should go and follow Beauty Pie. This serves as a direct call to action, encouraging immediate engagement with the brand.

# Ad summary This ad utilizes a UI-style format that shows what happens when someone searches 'Is Beauty Pie like Quince?' in a search bar. The response is that Beauty Pie is similar to Quince, but for luxury serums, eye creams, moisturizers, makeup, haircare, perfumes, LED, SPF, candles, toners, cleansers, retinol and supplements. # Brand positioning Beauty Pie is presented as a purveyor of luxury beauty products, similar in quality to the brand Quince. However, Beauty Pie's product line is much more robust and diverse than Quince's, and spans many categories including skincare, makeup, haircare, fragrance, candles, and supplements. Beauty Pie aims to occupy the space of a luxury beauty brand that offers a wide variety of products. # Product The ad showcases Beauty Pie's variety of beauty and wellness products, implying that they offer a range as broad as serums, eye creams, moisturizers, makeup, haircare, perfumes, LED devices, SPF, candles, toners, cleansers, retinol treatments, and supplements. Each product is positioned as a luxury item. The variety suggests the brand aims to be a one-stop shop for a comprehensive range of beauty and wellness needs. # Visual style The ad has a clean, UI-inspired visual style, mimicking a search engine results page. The image uses simple shapes and flat design elements. The color scheme is minimalist, using a light pink background and black text. The overall aesthetic is modern and functional. # Hooks Headline: Is Beauty Pie like Quince? # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a question in a search bar: "Is Beauty Pie like Quince?" This is from the customer's POV, who wants to know how the brand Beauty Pie compares to the known brand, Quince. - Next, the answer is shown on the right: "Yes, if Quince made luxury serums. And eye creams. And moisturisers. And make up. And haircare. And perfumes. And LED. And SPF. And candles. And toners. And cleansers. And retinol. And supplements". This is from the brand's POV, who is positioning their brand as similar to the brand, Quince, but offers a wider range of products.

# Ad summary A woman promotes the Beauty Pie Plus membership. She showcases how the membership allows her to buy luxurious skincare at member prices all year. # Brand positioning Beauty Pie positions itself as a high-end brand that provides luxury beauty products without the excessive markups. The brand offers a membership model, Beauty Pie Plus, that gives members access to products made in top beauty labs. Beauty Pie challenges the traditional beauty market by offering its products at member prices, allowing customers to enjoy premium formulas without overthinking the price. The brand aims to occupy a space in the consumer's mind as an accessible luxury brand for those who want high-quality skincare and makeup without the usual high costs. # Product The featured product is the Beauty Pie Plus membership, a £59 annual membership that unlocks member pricing on a wide range of beauty and skincare products. The membership includes the Beauty Icons Kit for free, which is normally worth £65 and contains six of Beauty Pie's best-selling essentials. Beauty Pie products include the Japanfusion Pure Transforming Makeup Cleanser, the Fruitizyme AHA 3-Minute Facial Peel, Super Healthy Skin Ultimate Anti-Aging Vitamin Cream, Watered Brightening Niacinamide, Youthbomb 360 Radiance Concentrate, and Wrap Star Tubing Mascara. Beauty Pie offers access to member pricing all year. Everything’s made in top beauty labs, just without the excessive mark up. # Visual style The ad has a UGC aesthetic with the feel of a casual, selfie-style video. Editing is quick with many cuts. The pacing is consistent. Visuals are timed to music beats and voiceover lines. The production quality is good, despite the UGC feel, and gives a polished commercial hybrid. Most shots are close-ups of the woman’s face or hands interacting with the products. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman stands in front of her bathroom mirror and explains that investing in your skin is never a waste of money, especially when you're young. - 00:04–00:06 She promises to reveal a way to make your money go further. - 00:07–00:16 She introduces Beauty Pie Plus membership, highlighting that for £59, members get the Beauty Icons Kit for free, usually worth £65, which includes six best-selling essentials. - 00:17–00:22 The woman expresses how excited she is to be able to try premium products without overthinking the price. - 00:22–00:25 She says everything is made in top beauty labs without the excessive markup. - 00:26–00:29 She highlights that by signing up, you get access to member pricing all year. - 00:30–00:33 She says the membership "just makes sense" and demonstrates how hydrated and plump her skin looks using the products. - 00:33–00:36 She exclaims why she didn't sign up sooner.

# Ad summary This image ad for Beauty Pie promotes their membership program by highlighting benefits like access to exclusive member-only prices and a free Beauty Icons kit. The ad targets those overwhelmed by skincare choices, offering a solution through a curated selection and membership perks. # Brand positioning Beauty Pie is presented as a solution to the overwhelming world of skincare, positioning itself as an exclusive club that offers members curated beauty products at reduced prices. The brand projects an image of luxury and accessibility, by offering high-quality products without the traditional retail markup. Beauty Pie appeals to consumers who are both skincare-savvy and budget-conscious, promising insider access to the best products at prices that defy the norm. # Product The ad features several Beauty Pie skincare and makeup products. These include the Japanfusion Pure Transforming Cleanser, described as containing antioxidant vitamin C & grape polyphenols. Also shown is the Fruitizyme+ AHA 5-Minute Facial Peel, which contains glycolic acid, rice, and pomegranate essences. A Wrap Star Tubing Mascara is also featured. The ad showcases a range of products designed to address various skincare needs, from cleansing and exfoliation to makeup. These products are presented as part of the Beauty Pie membership, highlighting the value and variety available to members. # Visual style The ad has a clean and minimalist visual style, using a light background to make the products stand out. The composition is well-lit and professionally shot, highlighting the products’ packaging and textures. The overall aesthetic is modern and sophisticated, aligning with the brand's image of accessible luxury. # Hooks Headline: Overwhelmed with skincare options? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question “Overwhelmed with skincare options?” to immediately connect with consumers who find the beauty market confusing. The brand is speaking directly to the consumer's experience, framing Beauty Pie as the solution. - The ad continues by listing benefits: “Join Beauty Pie+ for £59,” “Get a free Beauty Icons kit (worth £65*),” and “Enjoy member-only prices all year.” The brand is outlining the specific perks of joining, quantified for added appeal. - The base of the ad displays several featured products to visually reinforce the brand's high-quality offerings. The brand highlights its products to support its claims of value and exclusivity.

# Ad summary This ad for Beauty Pie features Marcia Kilgore, the founder, discussing how the brand cuts out the middleman and retail markups to offer luxury beauty products at insider prices. The ad shows various products, testimonials, and manufacturing processes to highlight the value proposition and brand quality. # Brand positioning Beauty Pie positions itself as a disruptor in the beauty industry by offering luxury, high-quality skincare, haircare, cosmetics, candles, and supplements without the traditional retail markups. The brand aligns with a value-conscious, savvy consumer who appreciates premium products but is unwilling to overpay for them due to retail overhead and middlemen. It aims to occupy the space of 'luxury beauty at Costco prices,' pushing against the industry norm of high retail pricing by sourcing directly from third-party labs that also manufacture for big-name brands like Chanel and La Prairie. Beauty Pie's positioning is functional, emphasizing affordability and direct sourcing, while also appealing emotionally by offering access to luxury goods at more accessible prices. # Product Beauty Pie offers a range of beauty and wellness products, including skincare, haircare, cosmetics, candles, and supplements, sourced directly from the same elite network of third-party labs that produce for luxury brands. The products are positioned as high-quality, top-notch items without the retail markup, offering a more affordable way to access luxury beauty. The ad explicitly mentions a premium Japanese moisturizer and a deluxe French body cream as examples of products available at a lower cost compared to traditional retail. The brand addresses the purchase barrier of high retail prices by emphasizing that consumers often pay up to 90% in markup when buying beauty products at retail. The key USP is the ability to shop for premium products at 'insider prices' due to direct sourcing and a membership model that cuts out the middleman. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style combines quick cuts, especially when showcasing various products and testimonials, with static shots for direct addresses from the founder. The production quality varies, featuring both professional-looking product shots and more casual, user-generated content style clips. There aren't any obvious visual motifs besides the brand's pink color scheme appearing on most products. The pacing is moderate, with cuts timed to voiceover lines. Overall, the visual style aims to balance credibility and authenticity, appealing to an audience that appreciates both quality and relatability. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out Beauty Pie. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The founder speaks directly to the camera, holding a Beauty Pie box, stating that regardless of one's love for skincare, paying more doesn't guarantee better results, thereby challenging the assumption that higher prices equate to superior quality. - 00:04–00:09 She establishes her credibility by mentioning her 30 years of experience in the beauty industry and expresses what she would never do, which is paying $90 for a premium Japanese moisturizer. - 00:09–00:20 She questions paying $65 for a deluxe French body cream and explains that most of the retail price is markup, up to 90% of it, which justifies the brand's lower prices. - 00:20–00:31 She encourages viewers to check out Beauty Pie, showing various products like skincare, haircare, cosmetics, candles, and supplements sourced directly from the same elite network of third-party labs. - 00:31–00:40 She clarifies that the products are not dupes and that quality is top-notch, comparing the brand to a 'luxury beauty Costco' supplied by labs that also produce for brands like Chanel and La Prairie, enhancing the perceived value and legitimacy. - 00:40–00:44 The ad shows people using the brand and reinforces that thousands of people shop Beauty Pie every day at insider prices. - 00:44–00:46 She explains the brands products remove the retailers markups and presents a straightforward call to action to start getting a bigger piece of Beauty Pie. - 00:46–00:49 The ad provides a summary of how to get started: a $59 year's membership and unlocking a free bestseller intro kit, ending with the tagline 'Never pay retail for beauty products again' to reinforce the value proposition.

# Ad summary A woman is sharing how she loves Beauty Pie because she can create an easy routine with great products without overspending. She shares that Beauty Pie makes its products in the same labs as luxury brands, but without the crazy markup. She says that Beauty Pie gives her everything she needs to build a routine without the guesswork, and she's telling everyone about it. # Brand positioning Beauty Pie is a brand that aims to provide luxury skincare and beauty products without the exorbitant markups typically associated with high-end brands. The brand presents itself as a solution for consumers seeking effective, high-quality formulations made in the same labs as luxury brands, but at more accessible prices. Beauty Pie promotes the idea that you can treat yourself without feeling guilty. It seeks to occupy a space in the consumer's mind as a brand that values quality and affordability, and encourages consumers to stop overspending on beauty products by offering a membership that delivers high-end beauty without the luxury price tag. # Product The advertised product is the Beauty Pie membership, which provides access to high-quality skincare and beauty products made in the same labs as luxury brands but without the traditional retail markup. The ad showcases a selection of Beauty Pie products that are part of the membership's intro kit, which includes bestsellers such as the Japanfusion Pure Transforming Cleanser, Superdrops Brightening Niacinamide 10%, Youthbomb 360° Radiance Concentrate, and Super Healthy Skin Ultimate Anti-Aging Cream. Beauty Pie aims to remove the guesswork from building a skincare routine by offering a curated set of products that are easy to use and effective. The products are shown to be applied in a quick and simple routine, implying that they are suitable for people who want better skin without overspending. # Visual style The ad has a UGC feel with a casual, relatable aesthetic. The editing style is straightforward with quick cuts between shots of the creator talking to the camera and demonstrating the products. The production quality is simple, with natural lighting and a home setting. The pacing is moderate, with cuts occurring every few seconds to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the creator touching her face and discussing how she previously thought good skin meant overspending. - 00:02–00:05 The creator is sitting in a home setting, and she implies she gave up on getting good skin because she was always investing in the wrong thing. This narrative aims to connect with viewers who have experienced similar frustrations with overpriced or ineffective skincare. - 00:05–00:06 The creator introduces a pink Beauty Pie box. This moment marks a shift in the narrative, indicating a turning point where the creator discovered a better solution. - 00:06–00:09 The creator pulls out a clear makeup bag filled with Beauty Pie products, stating she's found her five-minute routine. The message is that this routine is her favorite part of the day. The bag is displayed on a wooden table with sunlight streaming in from a nearby window. - 00:09–00:15 The creator excitedly shares that she joined Beauty Pie and got their bestsellers intro kit for free with the membership, emphasizing the value and ease of the routine. - 00:15–00:19 The creator demonstrates how to use the products, squeezing them onto her hand and applying them to her face. The tone is casual and relatable, reflecting the ease of use and quick results. - 00:19–00:24 The creator claims the product is made from the same labs as luxury brands, but without the crazy markup. The creator is filmed from the chest up, looking directly into the camera and smiling. - 00:24–00:28 The creator touches her face and states she can now treat herself without feeling guilty, as she applies additional products from Beauty Pie. The tone is enthusiastic and genuine, showing her satisfaction with the products. - 00:28–00:32 The creator holds the mascara and applies it to her eyelashes, explaining that the routine is easy to follow for better skin and no overspending. The creator is filmed from the chest up, smiling directly into the camera. - 00:32–00:34 The creator holds up the clear makeup bag again, stating that she's telling everyone about Beauty Pie, expressing her excitement and endorsement of the product.

# Ad summary A woman shares how to get a beauty kit for free. She also shares how a yearly subscription can save you money on beauty products. # Brand positioning Beauty Pie is presented as a membership service that provides access to luxury beauty and skincare products at significantly reduced prices. The brand challenges the norms of the beauty industry by offering products made in the same labs as luxury brands but without the traditional retail markup. The brand offers a functional value proposition by providing access to high-quality products at a lower cost, the brand positions itself as a smart and accessible option for beauty enthusiasts. # Product Beauty Pie offers a membership that gives you insider prices for a whole year on beauty products. By signing up for a yearly membership of 59 pounds, customers receive their best seller's kit completely for free, which is worth 65 pounds. With a Beauty Pie membership, everything purchased is cheaper than at a retail space and made in the exact same labs as luxury brands. # Visual style The ad features a casual, selfie-style visual aesthetic, creating a UGC feel. The editing style consists of static shots with smooth transitions. The overall production quality is clean. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Why aren't more people talking about this? – Female 1 (Creator) - 00:00–00:01 The creator leads in with a question to pique interest. This implies there is some insider knowledge the viewer is currently unaware of. - 00:01–00:07 I just found out you can get this whole beauty kit completely for free. – Female 1 (Creator) - 00:01–00:07 The creator reveals that the audience can get a whole beauty kit for free to generate excitement and curiosity. It's from the customer POV as if she just discovered it. - 00:07–00:13 And in here you have got six of Beauty Pie's best selling products. – Female 1 (Creator) - 00:07–00:13 The creator details what is included in the beauty kit to inform the audience of the product and its value. The message is conveyed in an excited and enthusiastic tone from the customer POV. - 00:13–00:16 So here's how it works. You sign up for Beauty Pie's membership. – Female 1 (Creator) - 00:13–00:16 The creator transitions to explaining how the audience can get access to this kit. The perspective is from the brand, sharing how to make a purchase. - 00:16–00:25 It's 59 pounds for the year and they're going to give you their best sellers kit completely for free and it's worth 65 pounds. – Female 1 (Creator) - 00:16–00:25 The creator shares the yearly membership price and value, emphasizing the offer and its benefits. She frames the POV in an excited tone as if she is sharing a valuable secret. - 00:25–00:41 Now that membership unlocks their inside prices for a whole year. So everything you buy is going to be cheaper than what you would buy in any retail space and yet they're normally made in the exact same labs as those luxury brands. – Female 1 (Creator) - 00:25–00:41 The creator explains that the membership also unlocks insider prices, making all the products cheaper than in retail spaces, even though they're made in the same labs as luxury brands. She maintains an enthusiastic tone, positioning herself as an advocate for the brand. - 00:41–00:53 So basically you're going to get to try six of their best selling products and you're going to be getting their insider prices and all for less than what I would usually spend on just one thing. – Female 1 (Creator) - 00:41–00:53 The creator concludes by summarizing the benefits, that is, getting to try six best-selling products at insider prices, which is less than what she would usually spend on one product. This reiterates the offer and gives a customer POV, conveying the value and savings.

# Ad summary A woman expresses confusion as to why more people aren't discussing Beauty Pie, a beauty brand that sources formulas from the same labs as big brands, offering high-end skincare routines at a lower price. # Brand positioning Beauty Pie positions itself as a beauty brand that sources its formulas from the same elite labs that the big brands use. The brand stands against the norm of high-priced skincare, offering its products at a fraction of the cost. It promotes a smart and savvy approach to beauty, appealing to consumers who want high-end skincare without overpaying. The brand aims to occupy a space in the consumer's mind as the go-to for quality and value, making luxury skincare accessible to a broader audience through its membership model. # Product Beauty Pie offers a range of high-end skincare and beauty products, including cleansers, serums, masks, and makeup. The brand sources formulas from the same elite labs that big brands use, ensuring high-quality ingredients and effective formulations. Beauty Pie sells an entire high-end skincare routine with a kit that includes Japanfusion pure transforming cleanser, Fruitizyme 5-minute facial peel, Superdrops brightening niacinamide 10% and Vitamin C, Super Healthy Skin ultimate anti-aging cream V2.0, and Youthbomb 360 radiance concentrate. The brand challenges the notion that quality skincare has to be expensive, offering products at a fraction of the cost of traditional luxury brands. It addresses the purchase barrier of high prices by providing a membership model that allows customers to access premium products without overpaying. # Visual style The ad features a blend of polished, high-quality footage and user-generated content (UGC) style close-ups. The editing style incorporates quick cuts to showcase different products and moments, maintaining a brisk pace with around 15 cuts per minute. The visuals are bright and clean, with natural lighting used in the close-up shots of the woman and product shots on clean surfaces. The overall aesthetic feels modern and accessible, aiming to resonate with a discerning audience that appreciates both quality and value. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a woman directly addressing the camera, expressing confusion about why Beauty Pie is not a more widely discussed brand. - 00:05–00:06 She suggests that once someone knows about Beauty Pie, it feels wrong not to share it with friends. - 00:06–00:09 The ad transitions to unboxing footage of a Beauty Pie delivery. - 00:07–00:10 She elaborates on Beauty Pie sourcing formulas from the same elite labs as the big brands. - 00:11–00:16 She explains that instead of buying one expensive cream, you can purchase an entire high-end skincare routine with Beauty Pie, using a kit as an example. - 00:16–00:23 She speculates that people might think it's too good to be true, but emphasizes that hundreds of thousands of people are already members. - 00:23–00:27 The woman applies what looks like serum to her face, and states that Beauty Pie is not cheap but smart. - 00:28–00:31 She concludes by asking why overpay when you can Beauty Pie.

# Ad summary This ad for Beauty Pie features a woman discussing how she used to feel insecure about her neck and chest area due to aging. She now uses Beauty Pie's Uber Youth neck and chest super lift serum spray and feels more confident about showing off her skin. # Brand positioning Beauty Pie is presented as a brand that empowers women to embrace their natural beauty and overcome insecurities related to aging. The brand aligns with values of self-acceptance and confidence, promoting a lifestyle where women feel comfortable in their own skin. It pushes against the norm of hiding perceived flaws and instead encourages women to take care of their skin and feel good about themselves. The brand positioning is emotional, focusing on empowering women to feel confident and happy with their appearance as they age. The Uber Youth neck and chest super lift serum spray is positioned as a tool to help women achieve this. # Product The Beauty Pie Uber Youth Neck and Chest Super Lift Serum Spray is a skincare product designed to improve the firmness, smoothness, and even skin tone of the neck and chest area. It is a serum spray that can be easily incorporated into a daily skincare routine, either in the morning or at night, after cleansing the skin. The serum addresses the purchase barrier of aging insecurities by offering a solution that helps users feel more confident in their appearance. Its USPs include its ability to maintain firmness and smoothness, resulting in an even skin tone over time. It is for anyone who is experiencing insecurities related to the appearance of their neck and chest area and wants to feel more confident in showing off their skin. # Visual style The ad has a UGC feel, with a selfie-style camera framing and natural lighting. The editing style consists of quick cuts between shots, maintaining a consistent pace throughout. The production quality is polished, with clear visuals and sound, suggesting a professional yet authentic feel. The cuts and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman begins by sharing that she used to check every mirror for how much her neck showed. - 00:02–00:04 The woman states that now she just checks if she likes her outfit, communicating that she has become more confident in showing off her neck. - 00:05–00:11 The woman explains that she spent way too long hiding her neck and chest area under high coverage clothes because of aging insecurities, reinforcing that she understands the audience's potential insecurity. - 00:11–00:13 The woman exclaims "not anymore," followed by a shot of the product box, pivoting from a problem to the solution. - 00:13–00:17 The woman states she has been using the Uber Youth neck and chest super lift serum spray from Beauty Pie, introducing the brand and product. - 00:17–00:21 The woman says it's a quick spritz, morning or night, and then the scene shows her spraying the product on her neck and chest, demonstrating ease of use and how to incorporate into one's daily routine. - 00:21–00:24 The woman says that it helps maintain firmness, smoothness, and an even skin tone, listing all of the product's benefits. - 00:25–00:30 The woman says that over time, you will see the difference, not just in your reflection, but in the way you dress, emphasizing the positive change that the viewer will experience, creating an optimistic tone.

# Ad summary The ad compares Beauty Pie's $59 mask to Dior's $560 luxury original, focusing on ingredient-level similarities. A blonde woman applies Beauty Pie's overnight mask, highlighting its luxurious texture and the omega bubbles that burst on application. She wakes up with skin looking soft and glowy, emphasizing the mask's effectiveness. She suggests Dior fans might prefer it and encourages viewers to read the article. # Brand positioning Beauty Pie is presented as a brand that offers luxury skincare at an affordable price. It positions itself as a smart alternative to high-end brands like Dior, without compromising on quality. The brand aligns with a value-conscious lifestyle and is functional, focusing on the performance and benefits of its skincare products. It aims to occupy a space in the consumer's mind as a brand that provides accessible luxury. # Product The featured product is Beauty Pie's Le Masque Micro-Caviar Overnight Moisture Mask with Cherry Blossom Infusion. It is designed for overnight use, to provide moisture, softness, and glow to the skin. The mask has a luxurious texture, and contains omega bubbles that burst on application. It addresses the purchase barrier of high-end skincare costs by offering a comparable product at a fraction of the price. The ad highlights the product's texture, application experience, and the resulting soft and glowy skin as key reasons to try it. # Visual style The ad features a mix of direct address and product shots, giving it a UGC feel. The editing style includes quick cuts and smooth transitions, which maintain a consistent pace. The production quality is a blend of polished commercial and UGC, supporting an enthusiastic user tone. There are no apparent visual motifs. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad begins with an overlay of the title "Dior Prestige Le Micro-Caviar Dupe: Beauty Pie's $59 Mask vs. $560 Luxury Original" along with images of the two products. The speaker explains she found an article that compares Dior’s micro caviar mask with Beauty Pie’s overnight mask on an ingredient level. - 00:08–00:18 The speaker then applies the Beauty Pie mask on her face. She notes that the Beauty Pie mask is genuinely amazing. She highlights its texture as luxurious, and mentions how the little omega bubbles burst onto the skin when applied. - 00:18–00:29 The speaker explains that in the morning, she woke up with her skin looking soft and glowy. Then, speaking directly to the camera, she notes that she now understands why this article exists, and why Dior fans might prefer not to read it.

# Ad summary The ad promotes Beauty Pie's Super Retinol Hand Cream, highlighting its anti-aging benefits and Swiss-made quality. It features a woman who uses retinol on her face nightly and now uses it on her hands with this hand cream, which targets fine lines, wrinkles, pigmentation, and dry skin. The ad emphasizes the cream's effectiveness, with the woman mentioning she sees smoother skin after two weeks, and positions it as a more affordable alternative to other brands, encouraging viewers to purchase before it sells out. # Brand positioning Beauty Pie is presented as a brand that focuses on accessible luxury in the beauty and skincare space. It is positioned as a provider of high-quality, effective products, like its Super Retinol Hand Cream, that deliver anti-aging benefits. The brand stands out by offering Swiss-made skincare at a fraction of the cost compared to other brands, making luxury skincare attainable for the everyday consumer. It promotes the idea of smart beauty shopping, where consumers can access premium products without the premium price tag. # Product Beauty Pie's Super Retinol Hand Cream is an anti-aging moisture cream formulated with slow-release retinol (1% RC), Vitamin C, and Shea Butter. It aims to re-elasticize and brighten the skin on hands, targeting fine lines, wrinkles, pigmentation, and dry skin. The hand cream is positioned as the same ingredient a person would trust for their face, but made specifically for hands. It is Swiss-made and claimed to be sold at a fraction of the price of similar products from other brands. The cream promises smoother skin in as little as two weeks. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style is fairly static, featuring longer takes and smooth transitions, and is filmed using natural light. The visuals are simple and product-focused, aligning with a casual yet informative tone. The cuts are timed to coincide with the spoken words. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action grab it now before it sells out. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman states that hands age faster than faces and that she uses retinol on her face nightly but had never thought to use it on her hands. - 00:07–00:16 The woman introduces Beauty Pie's Super Retinol Hand Cream as the solution to aging hands, specifying it's made with slow-release retinol that targets fine lines, wrinkles, pigmentation, and dry skin. - 00:16–00:21 The woman notes the cream features an ingredient she trusts for her face, but is made for hands and says that she sees smoother skin after two weeks of use. - 00:21–00:29 The woman highlights that the cream is Swiss-made, but believes it's more affordable than similar products from other brands and ends the ad with a call to action.

# Ad summary This ad promotes the Beauty Pie Uber Youth Neck and Chest Superlift Serum-Spray. A creator speaks directly to the camera, sharing that prevention is cheaper than correction while referencing her personal skincare routine. She explains that the spray is designed to prevent the signs of aging on the neck and chest. She states it is the easiest product to incorporate into a routine because you can spray it in the morning and evening to protect your chest. She highlights that it dries super fast, and it's quick absorbing. The ad ends with a call to action to grab yours now and thank her later. # Brand positioning Beauty Pie is presented as a brand focused on accessible, effective skincare. The brand focuses on prevention by offering solutions like the Uber Youth Neck and Chest Superlift Serum-Spray. Beauty Pie seeks to position itself as a brand that prioritizes skincare over correction, implying a long-term, proactive approach to beauty. The brand is presented as a simple solution to skincare that can easily be incorporated into your routine. # Product The Beauty Pie Uber Youth Neck and Chest Superlift Serum-Spray is designed to prevent the signs of aging on your neck and chest. The product contains Niacinamide (5%), Idealift (4%), Oligogeline (0.1%) & Kigeline (0.1%). The serum spray is designed to be easily incorporated into your routine. You can spray it in the morning and evening. It does not sit heavy. It dries super fast, and it's quick absorbing. # Visual style The ad has a polished commercial feel but is shot in a selfie style. The editing rhythm is standard, and the cuts align with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours now and thank me later. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator opens the video by describing her routine of wearing SPF and looking after her skin, while admitting to neglecting her neck and chest. - 00:05–00:09 The creator states that prevention is definitely cheaper than correction, suggesting that the Beauty Pie Uber Youth Neck and Chest Superlift Serum-Spray is a way to get ahead of aging. - 00:09–00:17 She holds the Beauty Pie Uber Youth Neck and Chest Superlift Serum-Spray, stating that it is designed to prevent the signs of aging on your neck and chest. - 00:17–00:24 The creator tells viewers that this is the easiest product to incorporate into your routine, because you can spray it in the morning and evening, and your chest is protected. - 00:24–00:28 The creator shares that it doesn't sit heavy. It dries super fast, and it's quick absorbing. - 00:28–00:30 The creator tells viewers to grab yours now and thank me later.

# Ad summary This ad promotes Beauty Pie's Super Retinol Hand Cream. The ad features a woman explaining that hands age faster than faces. She holds a tube of Super Retinol Hand Cream and states that the formula is the same as a French luxury retinol hand cream that is often sold out. She shares that the hand cream reduces the look of wrinkles and sun damage, plumps skin, and delivers silky hydration. The cream is sold by Beauty Pie, and she says it's half the price of what it would normally retail for, clarifying that it's smarter sourcing, not a dupe. She then holds a Beauty Pie box and asks why someone would overpay when they can use Beauty Pie. # Brand positioning Beauty Pie is presented as a brand that offers luxury beauty and skincare products at more affordable prices by cutting out the middleman markups typical of traditional retailers. The brand positions itself as a smart choice for consumers who want high-quality ingredients and effective formulas, similar to those found in luxury brands, but without the premium price tag. The ad emphasizes Beauty Pie's commitment to sourcing products smartly, focusing on value and transparency. The brand aims to occupy a space in the consumer's mind as a cost-effective alternative to luxury beauty brands, promoting the value of smarter sourcing over brand prestige. The brand aligns with a lifestyle that values intelligence, value, and quality without unnecessary expense. Beauty Pie directly pushes against traditional retail markups. # Product The product being advertised is Beauty Pie's Super Retinol Hand Cream, an anti-aging and moisturizing cream designed to combat the signs of aging on hands, which the ad claims age faster than faces. It's formulated with micro-encapsulated retinol and plant collagen, ingredients that are intended to reduce the look of wrinkles and sun damage while plumping the skin and delivering serious silky hydration. The cream shares the same formula as a luxury French retinol hand cream. One of the product's USPs is its accessibility through Beauty Pie, where it is sold for half the price of its luxury counterpart, emphasizing that the lower price is due to smarter sourcing rather than being a dupe or lower quality. The product is for individuals who seek effective anti-aging and moisturizing hand care. # Visual style The ad has a clean and straightforward aesthetic. The editing style combines static shots with occasional jump cuts to maintain a conversational, yet efficient pace. The production quality is a hybrid of polished commercial and UGC feel, aiming to balance credibility with a more approachable presentation. The presenter remains centered, enhancing focus on her explanations and the product. The pacing is moderate, allowing for a balance of information and engagement. Editing style appears to be timed to voice over. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman states that hands age faster than faces. - 00:03–00:05 She introduces Super Retinol Hand Cream. - 00:05–00:11 She explains that the cream's formula is the same as that of a sold-out French luxury retinol hand cream. - 00:11–00:14 She states that the cream contains micro-encapsulated retinol and plant collagen, as she stands in front of a product page. - 00:14–00:20 She explains that it reduces the look of wrinkles and sun damage, plumps skin, and delivers silky hydration. - 00:21–00:24 She says that the cream can be purchased from Beauty Pie, and it is half the price of what it would normally retail for. - 00:24–00:28 The woman clarifies that it's smarter sourcing and not a dupe. - 00:28–00:31 She asks why someone would overpay when they can use Beauty Pie.

# Ad summary This ad features a customer testimonial and a product shot to promote Beauty Pie's Super Healthy Skin Ultimate Anti-Aging Cream. The testimonial emphasizes the product's hydrating and age-defying effects, supported by the product's visibly lifting, firming, and plumping properties. The ad aims to convey the effectiveness and quality of the anti-aging cream through the positive experience of a real customer. # Brand positioning Beauty Pie is presented as a brand focused on delivering high-quality skincare solutions, as evidenced by the 'Super Healthy Skin Ultimate Anti-Aging Cream.' The brand's positioning centers around accessible luxury and effectiveness, allowing consumers to experience premium skincare benefits without traditional high-end pricing. The brand emphasizes real results, as demonstrated by the customer testimonial and product claims, highlighting a commitment to visible skin improvements and scientific formulations. # Product The product being advertised is Beauty Pie's Super Healthy Skin Ultimate Anti-Aging Cream. It is a skincare product designed to visibly lift, firm, and plump the skin, with its key ingredients including plant bioactives and hyaluronic acid. The product is packaged in a round jar with a cream-colored label. The ad focuses on its hydrating and age-defying benefits, as testified by a customer who notes their skin looks 'so much more hydrated and, dare I say it, a little younger!' after only a few days of use. The ad addresses the purchase barrier of skepticism by showcasing a real customer's positive experience. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. The soft pink background and diffused lighting create a gentle, feminine feel. The typography is clean and legible, contributing to the overall sophisticated look. The high production quality and studio-shot appearance suggest a premium brand image, enhancing scannability in-feed. # Hooks Headline: "After only a few days my skin is looking so much more hydrated and, dare I say it, a little younger!" # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with a five-star rating and the number of reviews, showcasing the product's popularity and positive reception. The brand is using objective data to establish initial trust and credibility. - A customer, Clare, shares her personal experience, stating that after only a few days of using the product, her skin looks more hydrated and younger. The brand is using Clare's perspective as social proof and to create trust in the product's effectiveness and delivers specific benefits. - The Beauty Pie Super Healthy Skin Ultimate Anti-Aging Cream is displayed, highlighting its key features such as visibly lifting, firming, and plumping with plant bioactives and hyaluronic acid. The brand uses this to reinforce the specific benefits and ingredients of the cream while showing the product.

# Ad summary The ad showcases Beauty Pie's Superdrops Brightening and Oxygenating serum and demonstrates how it costs less compared to competitors, suggesting Beauty Pie skips retail markups to offer lower prices to its customers. # Brand positioning Beauty Pie is presented as a direct-to-consumer brand that prioritizes affordability without sacrificing quality. The brand skips retail markups to provide lower prices, promoting a value-driven approach that prioritizes accessibility and transparency in the beauty industry. It challenges the traditional pricing model of high-end beauty products by offering comparable quality at a fraction of the cost, making luxury skincare more accessible to a broader audience. The brand's positioning is functional, emphasizing simplicity and cost-effectiveness while still promising high-quality results. # Product The advertised product is Beauty Pie's Superdrops Brightening and Oxygenating serum, a skincare product designed to brighten and rejuvenate the skin. The serum comes in a clear, square-shaped glass bottle with a white dropper. Its key selling point is its significantly lower price (£29) compared to similar products from competitors (£60), suggesting superior value for money. The ad highlights Beauty Pie's strategy of skipping retail markups, implying that customers get the same quality as high-end brands without the inflated price tag. The ad aims to overcome purchase barriers by showcasing the product's affordability and positioning it as an accessible luxury. # Visual style The ad features a clean, minimalist aesthetic with bright, even lighting and a plain blue background. The editing is simple, with static shots and minimal transitions, keeping the focus on the product and its pricing. The production quality appears polished, contributing to a commercial feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two bottles are shown in either hand of a person. - 00:02–00:04 The bottles are placed on a blue background and the text "US £29 VS THEM £60" is displayed. - 00:04–00:06 The lid is taken off the Beauty Pie product and the dropper is shown.