How Beauty Bay Advertises on Meta

# Ad summary A short video where a person is showing the Danessa Myricks Beauty product and saying that they have been asked to restock it hundreds of times. # Brand positioning Danessa Myricks Beauty is presented as a highly sought-after makeup brand. The ad highlights the strong demand for their products, implying exclusivity and high quality. The brand's perceived value is based on popularity and the need to restock due to high demand. # Product The product featured is a cream-based makeup product in a round container with a metallic bronze lid and a small spatula for scooping. The product is a light yellow color. It is used with a makeup brush and is meant to be swatched and used on the face. The product's unique selling proposition seems to be its high demand and popularity, indicated by the repeated requests to restock it. The ad addresses potential purchase barriers by implying that the product is frequently out of stock due to high demand, encouraging viewers to purchase it when available. # Visual style The ad uses a clean and simple aesthetic with a white background. It is brightly lit. The editing style uses quick cuts to transition between product shots and swatches. The production quality is polished and professional, which helps convey the product's value. # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A person is holding a container of the product in their hand and there is text that asks "how many times have you been asked to restock danessa?". - 00:00–00:01 The person says "50 times" and another person responds with "more". The first person is saying how many times they have been asked to restock Danessa and the second person who is responding is indicating it has been much more. - 00:01–00:03 The person says "100 times" and another person responds with "more". The first person is saying how many times they have been asked to restock Danessa and the second person who is responding is indicating it has been much more. - 00:03–00:04 The person says "200 times" and another person responds with "more". The first person is saying how many times they have been asked to restock Danessa and the second person who is responding is indicating it has been much more. - 00:05–00:06 The person says "500 times" and another person responds with "probably". The first person is saying how many times they have been asked to restock Danessa and the second person who is responding is agreeing that it has been a lot of times.

# Ad summary This Beauty Bay ad showcases the 5 x 42 Palette Vault with an offer of 40% off. # Brand positioning Beauty Bay is presented as a brand specializing in large collections of makeup palettes. The sheer scale of the offering, with multiple palettes and a wide range of colors, suggests a brand that caters to makeup enthusiasts and professionals seeking variety and comprehensive options. The brand positioning appears to be functional, emphasizing the volume and range of products available, while also implying a level of expertise and curation. # Product The featured product is the "5 x 42 Palette Vault", which includes five separate eyeshadow palettes. Each palette contains 42 different colors, offering a wide range of options. The palettes are presented as a collection, suggesting a comprehensive set for makeup application. The ad highlights the range of colors available across the palettes. The product targets makeup enthusiasts looking for a diverse selection of shades in one purchase. # Visual style The ad utilizes a clean, product-focused visual style. It features a symmetrical layout showcasing the product and its color range. The lighting is bright and even, ensuring that the colors are accurately represented. The overall effect is straightforward and functional, emphasizing the product's features and the offer. # Hooks Headline: SAVE 40% # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual arrangement of the five Beauty Bay palettes, immediately showcasing the product and its diversity. This serves to highlight the breadth of the makeup vault collection and grab attention with its wide color range, speaking from the brand's perspective to emphasize variety and value. - The inclusion of the 'SAVE 40%' badge indicates an offer on the product, designed to create a sense of urgency and incentivize immediate purchase. The brand is communicating directly to potential customers to encourage them to take advantage of the discount. - The ad concludes with the product name '5 X 42 PALETTE VAULT' and brand name 'BEAUTY BAY', providing clear identification and reinforcing brand recognition. This reiterates the brand's offering, solidifying what the customer is seeing and incentivizing them to make a purchase decision from the brand's perspective.

# Ad summary This ad showcases Rose Inc's beauty products. It is delivered by an individual showing the collection of items, including makeup brushes, tinted serum, blush, and lipstick. The ad highlights that each product contains at least five skincare ingredients and a commitment to sustainability. # Brand positioning Rose Inc positions itself as a clean beauty brand powered by science. The brand aims to occupy the space of high-performance makeup that also nourishes the skin with skincare ingredients. Rose Inc emphasizes long-term environmental benefits. The brand distinguishes itself through a dual approach to beauty, focusing on visible results and skin nourishment. Rose Inc products are designed for those who want makeup that performs instantly and can be layered for customizable intensity. # Product The ad features a collection of Rose Inc beauty products. Each product contains at least five skincare ingredients. The featured products include: The Softlight Luminous Hydrating Concealer; the Blush Divine Radiant Lip & Cheek Color; the Satin Lip Color Rich Refillable Lipstick; the Skin Enhance Luminous Tinted Serum; and a set of makeup brushes. The Blush Divine Radiant Lip & Cheek Color is a powder blush with a mirrored compact. The Satin Lip Color Rich Refillable Lipstick is a matte lipstick with a square applicator. The Skin Enhance Luminous Tinted Serum enhances skin and delivers buildable coverage. Each product offers instantly perceptible and buildable results, creating a smooth and radiant complexion. # Visual style The ad has a clean and polished aesthetic. The use of soft, natural lighting and a minimalist background contributes to a high-end feel. The editing style is smooth with static shots that allow viewers to focus on the product details. The production quality has a commercial feel due to the clarity and sharpness of the images. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join the Rose Inc hype now and shop it at Beauty Bay. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of various Rose Inc products laid out on a surface. - 00:02–00:07 00:02–00:07 A hand opens the blush compact, revealing the blush and the mirror. A finger gently presses the blush to show its texture. This shows the product's color and smooth texture. - 00:07–00:11 00:07–00:11 Swatches of the blush and lipstick are shown on the back of a hand. The swatches demonstrate the colors and texture of the makeup on the skin. - 00:11–00:17 00:11–00:17 The ad shows the lipstick tube being opened, revealing the product. Then more swatches on the back of the hand are shown. The lipstick application and color payoff are highlighted. - 00:17–00:23 00:17–00:23 The makeup brush cup is shown, followed by the brushes being pulled out and displayed. Next, a serum bottle is shown, and a pump of the product is applied to the back of a hand. This highlights the breadth of products offered. - 00:23–00:26 00:23–00:26 The ad concludes with close-ups of the makeup brushes. This reiterates the product range and encourages viewers to shop at Beauty Bay.

# Ad summary A product demonstration for Made by Mitchell makeup at Beauty Bay. # Brand positioning Made by Mitchell is presented as a high-quality makeup brand catering to both beauty enthusiasts and professionals. The brand emphasizes trend-setting formulas and vibrant color palettes, offering a range of products from base makeup to creative eyeshadow options. The brand promotes inclusivity by offering shades for every skin tone, aligning with a modern beauty standard that values diversity. Mitchell's brand positioning balances functionality with a touch of creativity, appealing to those who seek both flawless and expressive makeup looks. # Product The ad features a range of Made by Mitchell makeup products, highlighting their versatility and inclusivity. The iconic curve cases are designed to contour, define, and perfect the complexion in one swipe. The blushes are presented as best-selling items that can be used on both cheeks and lips. Shades for every skin tone are available across the range of products. The range includes palettes for lips, eyes, and face. The Liquid Lock setting spray promises to extend makeup wear, providing a perfect finish. The makeup brushes are designed in a vibrant green and purple to match the rest of the line. # Visual style The ad features a bright and clean aesthetic, with a focus on displaying the vibrant colors and textures of the makeup products. The editing style includes quick cuts to keep the pace fast and engaging, maintaining a polished commercial feel. The visual motifs include close-up shots of product swatches and textures, all set against a stark white background to emphasize color. The pacing is fast, which aligns with current social media video trends. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go and restack on all your favorite Mitchell products now at Beauty Bay. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an array of Made by Mitchell makeup products arranged neatly on a white surface, emphasizing their bright packaging and variety. - 00:00–00:02 00:00–00:02 The voiceover introduces the brand and reveals that their products are restocked. This sets the tone as an announcement of availability and product focus for those already familiar with the brand. - 00:02–00:07 00:02–00:07 Curve cases are shown in detail. A hand uses a tool to get product out of the palette and onto a hand, displaying a pigment swatch to showcase the quality of the product. - 00:07–00:11 00:07–00:11 The ad switches to highlighting their best selling blushes, emphasizing the ability to use them on both the cheeks and the lips. - 00:11–00:16 00:11–00:16 This transitions to showcasing the variety of shades available for every skin tone, reinforcing the brand's commitment to inclusivity. - 00:16–00:20 00:16–00:20 The ad highlights Liquid Lock as a product that helps perfect your glam and create stunning makeup looks. - 00:20–00:25 00:20–00:25 A wide range of products are highlighted. This builds upon the previous sections by showing how many ways there are to achieve your makeup looks with this brand. - 00:25–00:29 00:25–00:29 Highlighting the brushes reinforces the brand's commitment to providing all the tools for the makeup enthusiast. - 00:29–00:29 00:29–00:29 A call to action is introduced, urging viewers to restock on their favorite Mitchell products now.

# Ad summary This ad promotes the MAKE FACE multi-use complexion palette by Beauty Bay, available in large and mini sizes and three different shade variations. It features 11 creams and one powder that can be used on the eyes, lips, and face, concealing, correcting, sculpting, and setting your way to a flawless base. The palette is presented as versatile and customizable, with a range of shades that can be mixed and matched. The palette is positioned as travel-friendly for holidays or on-the-go glam. # Brand positioning Beauty Bay is presented as a brand offering versatile and customizable beauty solutions that simplify the makeup routine. The MAKE FACE palette emphasizes inclusivity through shade variations and aims to provide tools for a flawless base with a multi-use, all-in-one approach. The brand aligns with a modern, fuss-free lifestyle, focusing on functional benefits like portability and customization, appealing to beauty enthusiasts who seek efficiency and personalization in their makeup. # Product The MAKE FACE multi-use complexion palette by Beauty Bay is a versatile palette designed for a fuss-free base routine. Available in both large and mini sizes, it features 11 creams and one powder suitable for use on the eyes, lips, and face. The palette is presented as a customizable tool, offering a range of shades that can be mixed and matched to create personalized colors. Its primary function is to conceal, correct, sculpt, and set, enabling users to achieve a flawless base. Available in three different shade variations, the palette is portrayed as handy for holidays and on-the-go glam, addressing the need for a customizable and portable makeup solution. # Visual style The ad features a clean, minimalist visual style with a focus on product showcase. The editing is static with the camera either zooming in or out of the frame, with bright lighting. The production quality appears polished but straightforward, avoiding excessive effects or transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Can be shop now at Beauty Bay. # Point of view - [object Object] # Storyline - 00:00–00:05 An off-screen voice introduces the Make Face multi-use complexion palette by Beauty Bay, setting the stage for a fuss-free base routine. This sets a functional and efficient tone, appealing to those seeking ease in their makeup application. - 00:05–00:06 The ad visually displays the large and mini sizes of the palette, emphasizing the availability in both sizes and highlighting its versatility and convenience. - 00:06–00:09 The voiceover explains that the palette features 11 creams and one powder for use on the eyes, lips, and face, showcasing the palette's multi-functionality and simplifying the base routine by combining several steps into one product. - 00:09–00:13 The off-screen voice indicates that the palette conceals, corrects, sculpts, and sets, further emphasizing its all-in-one functionality and promising a flawless base, which addresses the need for a complete makeup solution. - 00:13–00:18 The voiceover introduces the product’s versatility, stating it contains a range of shades that can be mixed and matched for customizable color, adding a personal touch and creative aspect to makeup application. - 00:18–00:21 The ad emphasizes the palette's portability and convenience for holidays and on-the-go glam, presenting it as a practical solution for those with busy lifestyles. - 00:21–00:24 The voiceover mentions that the product comes in three different shade variations and can be shopped at Beauty Bay, giving options for customization and purchase, encouraging immediate action and providing purchasing options. - 00:24–00:27 The final statement that facing your base just got so much easier concludes the ad by reinforcing the ease and simplicity the product offers, leaving a positive impression of efficiency and convenience.

# Ad summary This Beauty Bay image ad uses images of the product and models wearing it to advertise a limited time "3 for 2" offer. # Brand positioning Beauty Bay is presented as a modern and accessible beauty brand. The ad highlights the brand's color cosmetics, demonstrating their products in use on a diverse range of skin tones and types. The 3 for 2 limited time offer positions the brand as budget friendly and a great way to experiment with a range of products. # Product The ad promotes Beauty Bay's range of color cosmetics, including lip and cheek products. There are dual pan blush compacts in a square white case that include two color options: bright pink and deep rose. Another product is a lip and cheek balm in a white tube with the brand logo on the side and the product shown twisted up. The colors are highly pigmented. The overall focus is on vibrant, buildable shades that can be mixed and matched for a customized look. # Visual style The ad uses a clean and modern visual style with a focus on product presentation and model shots. The overall aesthetic is bright and inviting, with a clear emphasis on color and texture. The use of models with varying skin tones is a clear attempt at representing diversity in the brand's target market. # Hooks Headline: 3 FOR 2 ON BY BEAUTY BAY # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad shows a range of models with makeup looks created using Beauty Bay products, demonstrating the brand's color payoff and versatility. The intention is to provide visual proof of the makeup and show the range of results that can be achieved with the products, as experienced by the brand. - The ad also highlights a close up view of the lip and cheek balm, which shows the product's application and color payoff on the lips. The intention is to highlight the product's creamy texture and color payoff, as experienced by the brand. - The ad promotes a limited-time offer of "3 for 2 on by Beauty Bay," aiming to drive immediate sales by creating a sense of urgency and value for the customer. This is told from the brand's point of view.

# Ad summary This ad showcases several skincare products by opening the packaging and showing their texture and viscosity on the back of a hand. # Brand positioning This ad features a variety of Korean skincare products. The brands appear to be aligned with high-end beauty routines, focused on achieving clear, glowing skin through a multi-step regimen. The overall impression is one of luxury and self-care, with an emphasis on high-quality ingredients and aesthetically pleasing packaging. The focus is on enhancing the skin's natural beauty through gentle yet effective skincare practices. # Product The ad showcases several Korean skincare products designed to create a “glass skin” effect: * A green Arencía Fresh Green Rice Mochi Cleanser. It is contained in a round tub with a small spatula included. * A clear, light-pink gel from Beauty of Joseon called Red Bean Water Gel in a clear squeezable tube. * A thicker, white cream also from Beauty of Joseon called Relief Sun Rice + Probiotics SPF50+ PA++++ in an off-white squeezable tube. * A Skin1004 Madagascar Centella ProBio-cica Intensive Ampoule in a small brown bottle with a dropper. * A Skin1004 Madagascar Centella Quick Easy Calming Stick Mask in a small, twist-up container. # Visual style The ad has a clean, minimalist aesthetic with bright, diffused lighting that highlights the textures and consistencies of the products. The camera work is mostly static, with close-up shots that focus on product details and interactions. The overall production quality is polished. The editing is smooth and paced to match the ASMR concept. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with an on-screen text overlay that positions the following segment as an ASMR experience for 'glass skin' lovers. - 00:01–00:07 00:01–00:07 The hand turns a circular green container of Arencía Fresh Green Rice Mochi Cleanser. The lid is removed using a small white spatula. The hand takes a scoop of the cleanser with the spatula and then closes the container. - 00:07–00:12 00:07–00:12 The hand opens and squeezes the Beauty of Joseon Red Bean Water Gel in a clear squeezable tube, showing the light pink gel. - 00:12–00:15 00:12–00:15 A white cream is squeezed onto the back of a hand, demonstrating the product's texture and consistency. - 00:15–00:17 00:15–00:17 The hand opens a Skin1004 Madagascar Centella ProBio-cica Intensive Ampoule to show the dropper, and then pops the top off of a Skin1004 Madagascar Centella Quick Easy Calming Stick Mask to show the balm. - 00:17–00:22 00:17–00:22 The hand then squeezes some of the Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ tube onto the back of a hand. The blob of product is then spread out with a finger to show a shimmering, luminous effect.

# Ad summary This ad showcases a variety of Danessa Myricks Beauty products, including a palette, brush, blurring balm, and water powder serum, all arranged against a mauve background. The ad is promoting Beauty Bay as a retailer. # Brand positioning Danessa Myricks Beauty is presented as a premium makeup brand with a focus on innovative skin products. The brand’s packaging and product selection suggest a commitment to professional-quality makeup that enhances natural beauty, with advanced formulas such as the blurring balm and water powder serum, emphasizing a combination of skincare and makeup. The brand's identity, inferred from the elegant packaging and modern product design, seems to occupy a high-end space in the beauty market, targeting consumers who value sophisticated, high-performance products. # Product The ad features several products from Danessa Myricks Beauty. The Vision Flush Face and Eye Palette features a variety of blendable colors for creating different makeup looks. The Yummy Skin Liquid Blurring Balm is a setting spray designed to create a smooth, blurred finish. The Yummy Skin Water Powder Serum is a lightweight serum, likely intended to set makeup and provide a hydrating finish. Also shown is a makeup brush, designed for application of makeup products. Each product is presented as part of a cohesive makeup routine, highlighting advanced formulas and innovative design. # Visual style The ad features a clean and polished studio shot with products arranged in a balanced composition. The lighting is soft and diffused, creating a warm and inviting atmosphere. The color palette is monochromatic, with various shades of mauve and gold, enhancing the elegance and sophistication of the brand. The image treatment includes background removal and subtle color grading, focusing attention on the products and maintaining a consistent brand aesthetic. The overall effect is high-quality and designed to capture attention in a visually appealing manner. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Danessa Myricks Beauty brand alongside the retailer Beauty Bay, which informs the viewer that the brand is available through this retailer. The perspective is that of the brand, establishing recognition and legitimacy by associating with an established retailer. - The ad then highlights a range of Danessa Myricks Beauty products, displaying the breadth of the brand's offerings. This showcases the range of products available and appeals to the viewer’s desire to purchase from brands with multiple solutions. - The ad concludes with a final emphasis on the Danessa Myricks Beauty brand, reinforcing the brand identity and encouraging the viewer to recognize the brand. The perspective is that of the brand, reinforcing its image and market presence.

# Ad summary This ad for the Beauty Bay Wonderscape Palette features a single product shot of the palette floating above a decorative white base. The brand and product name are listed above the image, along with the palette's size and price. The background is teal and peach, decorated with a pink flower. # Brand positioning Beauty Bay is presented as a brand offering a specific cosmetics product, the Wonderscape Palette. The brand aims to provide affordable beauty options, as indicated by the listing of the product's price at only £18. The brand is focused on delivering value through a high number of color options in a single palette, which positions it as a provider of diverse and versatile makeup solutions. # Product The product being advertised is the Wonderscape Palette, a makeup palette containing 20 different eyeshadow pans. The palette features a variety of colors, including blues, pinks, purples, browns, and silvers, which are arranged in a grid within a square, off-white case. The product is presented as an affordable option, highlighted by the "ONLY £18" callout. This low price point addresses the purchase barrier of cost, suggesting the palette offers great value for its price. # Visual style The ad features a clean and polished, studio-shot aesthetic. The visual motif involves a product showcase set against a gradient background with natural elements like flowers and branches. Image treatment includes background blur and subtle color grading. The typography is large and bold for the product name, enhancing scannability and stop power in the feed. # Hooks Headline: WANDERSCAPE PALETTE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Beauty Bay logo appears at the top, introducing the brand to the viewer. This logo placement serves to immediately establish the brand behind the product, setting the context for what follows from the brand's perspective. - Next, the ad highlights the product, the Wonderscape Palette, immediately identifying what is being offered to the viewer. This is from the brand's perspective, showcasing the main subject of the ad. - The ad then emphasizes the product's specifications and price, noting it's a '20 Pan Palette' and 'ONLY £18.' This conveys a sense of value and affordability, encouraging the customer to consider the purchase from the brand's point of view.

# Ad summary The ad showcases a variety of beauty products from the brand BEAUTY BAY including a lip plumper, eye shadow palette, toner, blush, and cleansing balm. The ad promotes a 3 for 2 deal on BEAUTY BAY products and includes a call to action to shop now. # Brand positioning BEAUTY BAY is presented as a one-stop shop for a wide range of beauty products, including makeup and skincare. The brand appeals to a youthful, trend-conscious audience who enjoy experimenting with different looks. The brand emphasizes value by advertising a multi-product deal, positioning itself as an accessible option for consumers looking to explore and expand their beauty routines without breaking the bank. BEAUTY BAY products are presented as fun, accessibly-priced cosmetics. # Product The ad showcases a variety of BEAUTY BAY's makeup and skincare products. First, a Lip Plump tube is displayed, promising fuller-looking lips. Next, a large eyeshadow palette with a range of vibrant colors is presented, catering to creative makeup looks. Then, a toner bottle is shown, featuring 5% Niacinamide + Vitamin C, targeting skin brightening and clarifying. Additionally, a blush duo in a sleek compact offers a pop of color for the cheeks. Finally, a Chamomile + Oat Lipid Cleansing Balm is featured, advertising gentle and effective makeup removal. The ad highlights the diversity of BEAUTY BAY’s offerings, appealing to consumers interested in both makeup and skincare. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The layout is symmetrical and balanced, with products arranged around the central text. The image has a soft, diffused lighting and a consistent color palette. # Hooks Headline: 3 FOR 2 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The image showcases various BEAUTY BAY beauty products, aiming to capture attention with a colorful array of items. The intention is for the viewer to see the range of products offered and consider the brand for their beauty needs. This is shown from the brand's point of view. - The central message "3 FOR 2 ON BY BEAUTY BAY" is displayed prominently, serving as an offer. The intention is to encourage viewers to take advantage of the deal and purchase multiple products. This part of the story is being told from the brand's perspective as it highlights the promotion it is offering. - The call to action, "SHOP NOW," is presented beneath the offer, prompting viewers to make a purchase. The intention is to drive immediate sales by providing a direct instruction to buy the products. This is from the brand's point of view.

# Ad summary This ad showcases the Beauty Bay Make Face Multi-Use Complexion Palette. It features a model holding the palette, a close-up of the product in use, and a product shot. The ad highlights the availability of the palette in three shades and offers it for £18. # Brand positioning Beauty Bay is presented as a modern and accessible beauty brand, offering a 'Make Face Multi-Use Complexion Palette' that caters to a diverse range of skin tones. The brand emphasizes inclusivity by offering the palette in three shades, suggesting a commitment to serving a broad customer base. The brand positions itself as a go-to for versatile makeup solutions, simplifying the complexion routine with a single palette. # Product The advertised product is the Beauty Bay 'Make Face Multi-Use Complexion Palette,' designed for creating a variety of makeup looks. The palette features eight different shades, including lighter and darker tones, as well as a coral shade. The product is available in three shades, catering to different skin tones. The palette is presented as a multi-use product, implying it can be used for various complexion needs such as highlighting, contouring, and adding color. The ad highlights the product's availability and affordability, offering it for £18. # Visual style The ad features a clean and modern aesthetic with a focus on product visibility and demonstration. The production quality appears highly polished, with professional lighting and makeup application. The visual motifs include a grid layout with product shots and close-ups of the model using the product. The image treatment includes background removal and color grading to enhance the product's colors. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Make Face Multi-Use Complexion Palette # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a model holding the Beauty Bay 'Make Face Multi-Use Complexion Palette', showcasing the product and its range of shades. This is from the brand's perspective, introducing the product and its visual appeal. - A close-up shot demonstrates the product in use, with makeup applied to the model's face to highlight and contour. This is from the brand's perspective, illustrating the product's application and potential results. - The ad concludes with a product shot and text highlighting the product name, brand, availability in three shades, and a price offer of £18. This is from the brand's perspective, reinforcing the product's key features and purchase incentive.

# Ad summary This ad features the Beauty Bay brand and the Made By Mitchell makeup collection. It showcases a variety of makeup products including two eye shadow palettes, lip gloss, makeup remover, and a makeup brush set with a black makeup bag. # Brand positioning Beauty Bay is presented as a premier online retailer specializing in makeup. The brand is promoted through its logo, which is prominently displayed at the top of the ad. The ad showcases a wide array of beauty products. By featuring well-known brands like Made By Mitchell, Beauty Bay positions itself as a destination for high-quality makeup. # Product This ad features a range of Made By Mitchell makeup products. There are two eyeshadow palettes; the "Cupid Case" palette, a blush palette called the "Curve Case" and a makeup brush set complete with a black makeup bag. The makeup bag says "MADE BY MITCHELL". The "HANDS IISK" makeup remover is in a clear spray bottle. The "BLURSH" lip gloss is in a small tube with a white lid. There are also two makeup pencils, one black and one pink. This collection appears to be for makeup enthusiasts looking to enhance their beauty routine with high-quality tools. # Visual style The visual style is clean and brightly lit, with a light green background that creates a soft, uniform backdrop. The products are arranged in a visually appealing manner, highlighting the makeup collection. The image uses a flat lay arrangement, which enhances the visibility and attractiveness of the products. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a wide shot of various makeup products laid out on a light green surface. The brand's logo "BEAUTY BAY" is prominently displayed at the top, establishing the brand's presence and creating brand awareness from the brand's POV. - The ad showcases a variety of Made By Mitchell makeup products, including eyeshadow palettes, makeup brushes, and lip glosses. This segment focuses on introducing the products to the audience and highlighting the range of available cosmetics, from the brand's POV. - The overall composition of the ad shows the makeup products, the use of the color palette, and the arrangement of the products. This aims to draw the viewer's attention and encourage them to explore the options, from the viewer's POV.

# Ad summary This ad showcases Beauty Bay beauty products in a visually appealing manner, highlighting the brand's curated selection for the spring season. # Brand positioning Beauty Bay is presented as a curated beauty retailer offering a wide selection of makeup and skincare products. The brand seeks to occupy the space of a trend-focused destination, emphasizing variety and catering to beauty enthusiasts who enjoy exploring different products and brands. The brand uses a minimalist visual style to present itself as a modern, approachable, and comprehensive resource for beauty needs, going against the norm of overly-filtered or exclusive beauty brands. # Product The products featured in this ad include a variety of makeup items curated for a spring edit. These include: A white Beauty Bay branded tube of primer, a Beauty Bay powder compact, a dasique lip product in a square bottle, a lime green concealer palette with multiple shades, and two silver ColorFix Stix. These products work together to create a finished makeup look, suitable for daily wear or special occasions. The assortment emphasizes Beauty Bay's role in providing comprehensive beauty solutions. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the products in a simple, yet appealing manner. The production quality appears to be studio-shot with soft, diffused lighting to highlight the products' textures and colors. The visual motif is a curated product display, arranged to maximize visual interest and convey a sense of variety and selection. The image treatment includes subtle color grading to enhance the pastel color palette, creating a fresh and modern look. The typography integration is clean and legible, placed strategically to complement the overall composition. This style is designed to be scannable and appealing in-feed. # Hooks Headline: The Spring Edit # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a collection of various makeup products arranged artfully on a light blue surface, immediately capturing the viewer's attention. The intent is to showcase the breadth and variety of items available, creating a visually appealing introduction to what Beauty Bay offers from the brand's perspective. - The arrangement of products is carefully chosen to highlight different product types and brands, conveying a sense of curation and selection. This part of the story conveys the message that Beauty Bay is a one-stop shop for various beauty needs from the brand's perspective. - The final element is the text overlay at the bottom, 'The Spring Edit,' which frames the collection as a seasonal offering, creating a sense of timeliness and relevance. This is intended to prompt viewers to consider their current beauty needs in light of the changing season from the brand's perspective.

# Ad summary This image ad features a close-up shot of a woman applying Rose Inc Lip Treatment Hydrating Lip Balm. The ad showcases the product's use and promotes its availability at Beauty Bay. # Brand positioning Rose Inc is positioned as a beauty brand focused on combining skincare and makeup for a radiant and healthy look. The brand seems to align with a lifestyle that values both beauty and wellness. The brand promotes a natural and enhancing beauty routine. Rose Inc differentiates itself by focusing on clean ingredients and sustainable practices, as implied by the minimalist packaging and emphasis on hydration. It aims to occupy a space in the consumer's mind as a provider of high-quality, effective products that enhance natural beauty. # Product The product featured is the Rose Inc Lip Treatment Hydrating Lip Balm, designed to hydrate and nourish the lips. It comes in a slim, pale pink tube with a clear applicator. The balm appears to be slightly tinted, giving the lips a glossy finish. The product is for anyone looking to maintain soft, hydrated lips with a touch of color and shine. A key unique selling point is its hydrating properties and lip treatment benefits. The ad shows the product being applied directly to the lips, suggesting everyday use. The ad is designed to encourage viewers to try the product for enhanced lip care. # Visual style The ad has a clean, polished aesthetic with a focus on natural beauty. The production quality appears high, with professional lighting and smooth skin tones. The image treatment includes soft focus and color grading to enhance the dewy effect. The typography is integrated cleanly, using a simple font in a neutral color to avoid distracting from the overall image. The style feels high-design and aims for a modern, sophisticated feel to attract the viewer’s attention. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a woman with glossy lips applying lip balm. This intends to immediately showcase the product in use and highlight the immediate visual results from the customer's perspective. - The ad concludes with the brand name and availability at Beauty Bay. This provides viewers with the brand information and a clear callout of where to purchase, from the brand's perspective.

# Ad summary An image promoting Rose Inc products now available at Beauty Bay. The image features a blush, mascara, and lip product. # Brand positioning Rose Inc is presented as a modern and minimalist beauty brand, as suggested by the sleek product designs and neutral color palette. The brand seems to be geared towards consumers who value simplicity and elegance in their beauty routine. The absence of loud colors or excessive packaging suggests a focus on essential products and clean beauty, aligning with the trend of brands that prioritize a less-is-more approach. The brand positioning appears to be functional, emphasizing the usability and streamlined aesthetic of its products. # Product The ad features three distinct Rose Inc products: A blush compact with a visible red powder, a mascara in a tube with a black wand, and a lip color product in a rectangular tube with a beige-toned liquid inside. The blush appears to be a powder formula in a rounded compact. The mascara features a standard wand with bristles. The lip product appears to be a liquid formula. Each product is displayed in its individual component, and all feature the Rose Inc logo vertically aligned on the front. The products are shown together, implying they can be used in conjunction for a complete look. The minimalist packaging suggests ease of use and integration into a streamlined beauty routine, which positions these items as essentials for the modern consumer. # Visual style The visual style is clean and minimalist, with a focus on product presentation. The lighting is soft and diffused, creating a smooth, gradient background. The color palette is neutral with beige and red tones. The product arrangement is simple and intentional, emphasizing the sleek design of the Rose Inc products. # Hooks Headline: ROSE INC # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the Rose Inc brand name, which serves to immediately identify the featured brand to the audience. This ensures brand recognition and awareness. - The ad announces the availability of Rose Inc products at Beauty Bay, informing customers where they can purchase these products. This is from the brand's perspective. - The ad showcases the products themselves, emphasizing their aesthetic and design. This allows the consumer to see the product offering. This is from the brand's perspective.

# Ad summary This image ad for ROSE INC showcases a variety of makeup products. The ad features a six-panel image collage, focusing on different product application styles and product displays. The ad features the ROSE INC and BEAUTY BAY logos at the bottom. # Brand positioning ROSE INC is presented as a modern beauty brand offering a curated collection of essential makeup products. The brand emphasizes simplicity and sophistication, focusing on enhancing natural beauty. It positions itself within the beauty market by prioritizing high-quality, user-friendly products with a focus on clean, minimalist aesthetics. The brand values inclusivity and accessibility, as evidenced by the diverse representation in the ad and focuses on creating effortless beauty routines. # Product The ad showcases a range of ROSE INC makeup products, including a pressed powder, multiple shades of lipsticks, lip treatment, and a bronzer. Each product is designed for ease of use and versatility, catering to consumers who seek simple, effective makeup solutions. The lip products are emphasized for their hydrating and color-enhancing properties, while the powder and bronzer aim to provide a smooth, natural finish. The packaging is minimalist and modern, featuring sleek, angular designs in neutral tones, enhancing the brand's commitment to understated elegance. The products are highlighted for their ability to create a polished, yet effortless look, aligning with the brand's goal of enhancing natural beauty. The ad's focus on application and product display underscores the brand's emphasis on both functionality and aesthetic appeal. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the products in a modern and sophisticated manner. The production quality is highly polished, with studio-shot images and soft, diffused lighting. The visual motifs include a grid layout and neutral color palette. The image treatment involves subtle color grading to enhance the natural tones of the products and models. The typography is large and bold, integrated seamlessly with the overall design. The style contrasts with platform-native content by presenting a high-design aesthetic, aiming to capture attention with its polished look and feel. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a six-panel collage showcasing various ROSE INC makeup products and application styles. This is intended to immediately capture the viewer's attention and introduce the range of products available. The brand tells this part of the story by visually presenting its product range in an appealing way. - Close-up shots of diverse individuals applying the makeup products are displayed, emphasizing the brand's inclusivity and demonstrating the ease of use. This segment of the story is told from the customer's perspective as the images show how the products can be incorporated into a daily routine, highlighting the enhancing natural beauty. - Product-focused displays showcase the packaging and textures of the makeup, emphasizing the brand's minimalist aesthetic and high-quality formulations. This is the brand communicating the quality and attention to detail that goes into its products, reinforcing its positioning in the beauty market. - The ROSE INC logo and the mention of availability at BEAUTY BAY serve as a call to action, directing viewers to where they can purchase the products. The brand wants the viewer to know where they can purchase the makeup products and make a purchase.

# Ad summary This ad features the Beauty Bay Layer Up Blush Duo. The ad shows swatches of the blush duos in Strawb Bonbon, Full Bloom, Plum Season, Grape Juice, and Mulberry Spice. # Brand positioning Beauty Bay is presented as a makeup brand that offers a variety of blush duos with different shades. The brand seemingly positions itself as providing beauty products that allow for customization and layering, fitting into the market of brands that offer versatile and personalized makeup experiences. The brand seems to embrace a modern and accessible approach to beauty, potentially appealing to a younger audience seeking to experiment with different looks. The brand positioning seems to be functional, focusing on the products' shade ranges and layering capabilities to achieve different makeup effects. # Product The featured product is the Layer Up Blush Duo by Beauty Bay, a compact containing two complementary blush shades designed to be worn alone or layered together for a customized look. The ad demonstrates the blush's pigmentation and texture through swatches on the back of a hand. The product is shown in five shade combinations: Strawb Bonbon, Full Bloom, Plum Season, Grape Juice, and Mulberry Spice. This variety suggests that the product is targeted towards a broad range of skin tones and makeup preferences, from bright pinks to deeper berry shades. The USPs highlighted are the ability to create customized blush looks by layering the shades and the availability of multiple color options. The ad serves to show viewers the color payoff and shade range available. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the blush swatches against a plain white background. The editing style is static, with no camera movements, and transitions are smooth. The production quality appears polished, giving it a commercial feel. The pacing is consistent, with cuts every few seconds to show different blush colors. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins with a close-up shot of a white compact with the Beauty Bay logo on it. The message conveyed is to introduce the brand and its packaging. - 00:01–00:06 00:01–00:06 A swatch of the Layer Up Blush Duo in Strawb Bonbon is shown on the back of a hand. The message conveyed is to demonstrate the color and texture of the blush. - 00:06–00:11 00:06–00:11 A swatch of the Layer Up Blush Duo in Full Bloom is shown on the back of a hand. The message conveyed is to demonstrate the color and texture of the blush. - 00:11–00:16 00:11–00:16 A swatch of the Layer Up Blush Duo in Plum Season is shown on the back of a hand. The message conveyed is to demonstrate the color and texture of the blush. - 00:16–00:22 00:16–00:22 A swatch of the Layer Up Blush Duo in Grape Juice is shown on the back of a hand. The message conveyed is to demonstrate the color and texture of the blush. - 00:22–00:27 00:22–00:27 A swatch of the Layer Up Blush Duo in Mulberry Spice is shown on the back of a hand. The message conveyed is to demonstrate the color and texture of the blush.

# Ad summary This image ad promotes the Beauty Bay brand. It showcases the Beauty Bay eyeshadow palettes in an aesthetic arrangement and highlights a limited-time offer to buy 3 palettes for the price of 2. # Brand positioning Beauty Bay is presented as a contemporary beauty brand focused on providing a wide selection of makeup products. The brand seems geared towards a younger audience, as evidenced by the prominent brand name, suggesting it is a popular and recognized brand among its target demographic. The focus is on color variety and appealing to beauty enthusiasts who enjoy experimentation. # Product The product featured is the Beauty Bay eyeshadow palette. The palettes are square with a glossy black case and an interior mirror. Each palette contains a wide variety of eyeshadow colors, arranged in a grid. The ad emphasizes the variety of color stories available, with three different palettes displayed, each featuring a different range of shades (jewel-toned, berry-toned, neutral-toned). The ad promotes a '3 for 2' offer on Beauty Bay palettes, incentivizing customers to purchase multiple palettes. # Visual style The visual style is clean and product-focused, with a neutral background and clear acrylic props that allow the eyeshadow palettes to stand out. The lighting is bright and even, showcasing the colors in the palettes accurately. The overall aesthetic is modern and appealing, designed to attract beauty enthusiasts. # Hooks Headline: ICONIC # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of three Beauty Bay eyeshadow palettes, each opened to showcase a different color scheme. This immediately introduces the product and its key selling point: a wide variety of color options. The brand is telling the audience that it has a lot of different palettes to choose from and that you are bound to find something you like. - The offer "SHOP 3 FOR 2 ON BY BEAUTY BAY PALETTES" is presented at the bottom of the image, encouraging viewers to take advantage of a special promotion. The brand is letting the audience know they can get a discount if they buy three palettes. - The overall composition and neutral background aim to create a clean, appealing visual that focuses on the product. The brand is making sure the audience can easily see all of the individual colors available.

# Ad summary This image ad features a variety of skincare and makeup products by different brands available at Beauty Bay. The ad highlights a limited-time offer with a discount code for the viewer's first order, aiming to attract new customers through a visually appealing display of beauty products. # Brand positioning Beauty Bay presents itself as a comprehensive online retailer that aggregates a variety of skincare and makeup brands, making beauty accessible. The brand leans on the curation of numerous brands to present itself as a one-stop destination. By offering products from different brands in one place, Beauty Bay aims to simplify the shopping experience for beauty enthusiasts. The brand uses a discount code for a first purchase, signaling a consumer-friendly approach. # Product The ad showcases a range of beauty products. These include skincare items such as Genabelle's Melacare Jelly-Touch Dual Pad, a cream from 345, and a Centella essence toner from SKIN1004, all designed for skincare routines. The products shown come in a variety of packaging formats, from jars and tubes to bottles. Also featured are makeup products from Rose Inc, including lipsticks and blush. Each of these items seems geared towards enhancing natural beauty and offers the opportunity to create a full look. # Visual style The ad employs a clean and minimalist aesthetic, with strategically placed products and a split-screen layout that separates skincare and makeup. The color palette uses soft, muted tones for backgrounds, while highlighting the products with balanced lighting. The ad blends still-life product photography with a lifestyle shot of a model, creating a blend of product focus and aspirational beauty. The typography is modern and legible, emphasizing the promotional offer. The overall effect is polished and aims to balance informative and attractive elements for scannability. # Hooks Headline: Get 20% off your order # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a collection of various skincare and makeup products that are neatly arranged, signaling to viewers that Beauty Bay offers a wide selection of beauty products, presented by the brand. - Next, the inclusion of an image featuring a model wearing makeup suggests to the viewer the potential results and aesthetic achievable with these products. This section aims to inspire the viewer with a desired look, as presented by the brand. - Finally, the ad concludes with the offer of a 20% discount on the viewer's order using the code NEWSOCIAL. This provides an immediate incentive to purchase. Beauty Bay presents this from a brand perspective to encourage a conversion.

# Ad summary A creator demonstrates the Beauty Bay hyper-gloss lip click, a lip gloss pen infused with skin-loving ingredients like vitamin E. She applies the gloss on the back of her hand and lips, praising its sheer, ultra-glossy finish. The lip click is mess-free and perfect for on-the-go application. # Brand positioning Beauty Bay is presented as a modern and approachable beauty brand that prioritizes both aesthetic appeal and skin health. Its hyper-gloss lip click emphasizes ease of use and portability, catering to consumers seeking convenient beauty solutions. The brand seems to align with a youthful and trendy lifestyle, as showcased by the creator's application of the product. Beauty Bay focuses on both functional and emotional needs, offering products that are formulated with skin-loving ingredients. # Product The Beauty Bay hyper-gloss lip click is a lip gloss pen that delivers a sheer wash of color with an ultra-glossy finish. It is formulated with skin-loving ingredients like vitamin E, promoting skin health while enhancing lip aesthetics. The click pen format makes the application mess-free and perfect for on-the-go use, addressing common purchase barriers related to convenience and portability. The product is available in three shades: Teddy, Bitten, and Softy. It's designed for anyone looking for a convenient lip gloss to add a glossy finish to their lips, which melts into your lips. # Visual style The ad has a soft, UGC-style aesthetic with diffused lighting. The editing is fairly simple with quick cuts between shots to maintain a brisk pace. The production quality is clean, suggesting a hybrid approach. The camera is mostly stationary with occasional slight movements to keep the product in focus. The aesthetic and tone align with current beauty trends. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Now available at Beauty Bay. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the Beauty Bay hyper-gloss lip click in the shade Teddy. - 00:01–00:02 She highlights that the product is back in stock, creating a sense of demand and scarcity. - 00:03–00:05 She swatches the lip click on the back of her hand to showcase its sheer color and glossy finish. - 00:05–00:07 She applies the lip gloss to her lips, demonstrating how it melts into the lips and leaves an ultra-glossy finish. - 00:07–00:09 She states that the lip gloss is formulated with skin-loving ingredients like vitamin E. - 00:09–00:12 She highlights that the click pen format makes it mess-free and perfect for on-the-go application, appealing to customers seeking convenience. - 00:12–00:14 She informs viewers that the lip gloss also comes in the shades Bitten and Softy. - 00:14–00:15 She concludes by stating that the lip gloss is now available at Beauty Bay, providing a clear call to action.