How Babe Original Advertises on Meta

# Ad summary This ad is for Babe Original products. It features a variety of products with the headline "Daily Doorbuster Deals Summer Kickoff Sale". # Brand positioning Babe Original is presented as a brand offering a range of beauty products designed to enhance natural features. Positioned as accessible and trendy, the brand aligns with a lifestyle focused on self-care and beauty enhancement. The tone is playful and inviting, making beauty feel approachable. The brand avoids high-end positioning, instead focusing on affordable, everyday beauty solutions. # Product This ad promotes Babe Original beauty products, including the Essential Lash Serum, Renewing Lash Serum, 4 Real Mascara, Densifying Shampoo, Densifying Conditioner, Root Refresh, Glossy Rinse, and more. Each product is designed to enhance natural beauty. The lash serums aim to promote longer and fuller lashes, while the mascara provides volume and definition. The shampoos and conditioners cater to hair care needs, and the Root Refresh assists with hair root enhancement and maintenance. The brand focuses on affordable beauty and targets customers looking for easy-to-use, everyday beauty solutions. # Visual style The ad features a clean, commercial aesthetic with static shots and smooth transitions. The production quality is polished, aiming for a trendy and inviting feel. The use of pastel colors, light gray background, and consistent branding creates a cohesive visual identity. The pacing is steady, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a screen displaying various Babe Original beauty products, set against a textured background. This immediately introduces the brand and its product line. - 00:02–00:05 The screen transitions to showcase other products, including lash serums and mascaras. The continuous flow highlights the breadth of the product offerings. - 00:05–00:07 The ad shows a few single lash serums again in the end. This is intended to remind viewers of the product and its benefits.

# Ad summary This ad promotes Babe Original's summer sale with a focus on lash and brow serums. The ad uses quick cuts and simple visuals to showcase the brand's products and current discounts. # Brand positioning Babe Original positions itself as a fun and accessible beauty brand, emphasizing simplicity and a laid-back lifestyle through its products and presentation. The brand uses bright colors and casual visuals, aligning with a youthful and playful tone, contrasting with more serious or luxurious beauty brands. With products like lash serums and brow enhancers, Babe Original aims to occupy a space in the market that focuses on enhancing natural features easily, promoting a 'less is more' approach to beauty. The brand’s focus is functional, providing straightforward solutions for everyday beauty needs. # Product The ad features Babe Original's Essential Lash Serum and other products, including the Renewing Lash Serum, 4 Real Mascara, Densifying Shampoo, Densifying Conditioner, Glossy Rinse, and Root Refresh. The Essential Lash Serum is promoted as a product to enhance natural lashes, promising visible results without extensive effort. The Renewing Lash Serum promotes the same benefits but with a different formulation. The 4 Real Mascara is presented as a complementary product for achieving fuller lashes. The Densifying Shampoo and Conditioner, Glossy Rinse, and Root Refresh are meant to promote hair fullness, shine, and freshness. The ad highlights the 'Summer Kickoff Sale,' emphasizing affordability and accessibility with a 'Save up to 50% off' offer. # Visual style The ad has a polished commercial aesthetic with a clean, minimalistic visual style. The editing involves quick cuts to showcase different products, timed with the music beat. The use of bright colors and simple animations creates a fun and engaging feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad displays various Babe Original products against a sand-like background, accompanied by animated summer-themed icons. The message conveys that Babe Original offers a range of beauty products suitable for the summer season.

# Ad summary This ad for Babe Original features a creator demonstrating the Renewing Lash Serum and 4 Real Mascara. The creator emphasizes the serum is prostaglandin-free and suitable for sensitive eyes, while showcasing the mascara's lengthening effect. # Brand positioning Babe Original is presented as a beauty brand that focuses on creating effective lash and brow products. They emphasize safe and gentle ingredients, offering solutions for sensitive eyes, positioning the brand as a modern, trustworthy, and beauty-conscious choice. The light turquoise and white branding emphasizes a clean and modern approach, while the emphasis on "prostaglandin-free" formula suggests they push against category norms. # Product The ad features the Babe Original Renewing Lash Serum and 4 Real Mascara. The lash serum is highlighted as prostaglandin-free, making it suitable for sensitive eyes while promoting lash growth and health. The serum is applied along the lash line like an eyeliner. The 4 Real Mascara is used to add length, volume, and definition to the lashes after serum application. The mascara is presented as a complementary product to enhance the results of the lash serum, creating longer, fuller lashes. Both products are shown as easy to use, making them accessible for daily beauty routines. # Visual style The ad has a clean, bright aesthetic, resembling user-generated content (UGC) found on platforms like TikTok or Instagram Reels. The editing style is simple with static shots and smooth transitions, emphasizing the product and its application. The overall production quality is polished but maintains a casual, accessible feel. The pacing is consistent throughout. The visuals are timed with the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a close-up of a fair-skinned, blonde creator holding the lash serum and mascara. She looks directly at the camera. - 00:01–00:03 The creator demonstrates how to apply the lash serum to her upper lash line, emphasizing its gentle application, done in a close-up shot. - 00:03–00:06 The creator applies the 4 Real Mascara to her lashes. This segment is shown with an extreme close-up to emphasize lash length and separation. - 00:06–00:08 The creator applies the mascara to her top lashes, accentuating the lengthening effect. - 00:08–00:10 The video concludes with the creator posing with her eyelashes, showcasing the final look and subtly encouraging the viewer to try the products. She ends with a wink.

# Ad summary A woman with blonde hair demonstrates the Babe Original Renewing Lash Serum and 4 Real Mascara. # Brand positioning Babe Original positions itself as a brand that offers prostaglandin-free lash serum for individuals looking to enhance their lashes. The brand implies a focus on safety and effectiveness, suggesting its products are a reliable choice for lash enhancement without the potential risks associated with prostaglandin-based serums. The brand caters to those seeking a natural lash boost with an easy solution. # Product The ad promotes Babe Original Renewing Lash Serum and 4 Real Mascara. The serum is highlighted as prostaglandin-free, implying it's a safer alternative for lash enhancement. The ad visually demonstrates the serum being applied along the lash line. The 4 Real Mascara is shown being applied to the lashes and extending their length. The ad focuses on the ease of use and the immediate visual impact of the mascara. # Visual style The ad's visual style is casual. The video seems to have been shot in someone's home. The editing style includes quick cuts. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator holds the Babe Original Renewing Lash Serum and the 4 Real Mascara. - 00:01–00:03 The creator pulls out the serum wand and applies serum to her upper lash line. - 00:04–00:08 The creator applies the 4 Real Mascara to her top lashes. - 00:08–00:10 The creator shows off her lashes.

# Ad summary This image ad is for Babe Original Eye Bright Under-Eye Serum. The ad shows the product being applied to the under eye, and the copy claims the serum can fake a full night's sleep. # Brand positioning Babe Original is presented as a youthful and modern skincare brand that is focused on providing simple solutions. The brand uses straightforward and relatable language, positioning itself as a go-to option for those seeking effective skincare without unnecessary complexity. The brand is aligned with simplicity and aims to be accessible and easy to incorporate into everyday routines. The positioning is primarily functional, offering practical benefits like improved skin appearance, rather than focusing on emotional aspirations. # Product Babe Original Eye Bright Under-Eye Serum is presented as a solution to give the appearance of having gotten a full night's sleep. The product comes in a blue tube with a rollerball applicator. The serum is for anyone looking to brighten their under-eye area. The product's unique selling point is its easy application with the rollerball, which delivers the serum smoothly and directly to the under-eye area, addressing the purchase barrier of complicated or messy skincare routines. # Visual style The ad has a polished, studio-shot production quality, featuring a clean and modern aesthetic. The visual motif includes a split between the product shot and a close-up of a person's face. The image treatment includes background removal and soft lighting. The typography is large and bold, integrated well with the product and brand. The ad is designed for in-feed viewing with high scannability and stop power. # Hooks Headline: Fake a Full Night's Sleep. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the headline "Fake a Full Night's Sleep" to immediately grab attention and address the common desire for well-rested eyes. The brand is making the statement to address the viewer's need for a quick skincare solution and to pique their interest in a product that can help them look more refreshed. The goal is to draw the viewer in by solving a universal problem. - The ad then shows a person applying the Eye Bright Under-Eye Serum, visually demonstrating its use. The customer is showing how the product is used on the skin and how it can be incorporated into their daily routine. This part of the ad serves to make the product more tangible and relatable to the viewer.

# Ad summary An ad by Babe Original promoting a buy-one-get-one offer of the Renewing Lash Serum and 4 Real Mascara. # Brand positioning Babe Original is presented as a beauty brand focused on enhancing natural features, particularly lashes. It occupies a space in the market that targets consumers seeking effective solutions for lash enhancement. The brand promotes a lifestyle centered around achieving effortless beauty with minimal effort, as suggested by the offer of a free mascara with the purchase of a lash serum. This approach diverges from category norms that often require multiple steps or products to achieve similar results. The brand positioning is both functional, promising visible lash improvement, and emotional, appealing to the desire for enhanced beauty and confidence. # Product The ad features two primary products: Babe Original Renewing Lash Serum and Babe Original 4 Real Mascara. The Renewing Lash Serum is a lash enhancement product designed to improve the appearance and health of eyelashes. It comes in a clear vial with a silver cap. The ad promotes this product as a 4-month supply. The 4 Real Mascara is a cosmetic product used to enhance the appearance of eyelashes by adding volume, length, and color. It is packaged in a turquoise tube. The ad suggests that the mascara is available in multiple shades, allowing customers to choose their preferred color. By offering the mascara for free with the purchase of the lash serum, the ad addresses the potential purchase barrier of the cost of trying both products. # Visual style The ad has a clean, minimalist visual aesthetic, with a focus on product visibility and clear messaging. The production quality appears to be studio-shot, featuring well-lit products against a solid color backdrop. The visual motifs include distinct color blocking. The image treatment is simple, with no filters or heavy color grading. The typography is bold and legible. The style is intended to be scannable and attention-grabbing in a social media feed, with a clear offer and product focus. # Hooks Headline: BUY RENEWING LASH SERUM, GET FREE 4 REAL MASCARA # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the Babe Original logo to establish the brand identity. This helps the audience immediately recognize the source of the advertisement from the brand's perspective. - The next beat states “BUY RENEWING LASH SERUM, GET FREE 4 REAL MASCARA” to communicate the offer. This provides the main hook and purchase incentive from the brand's perspective. - Annotation bubbles point to each product with the statements “BUY THIS” and “GET ONE THESE FREE” to make the product and offer clear to the customer.

# Ad summary This ad features a customer testimonial for Babe Glow Lip Mask. The customer raves about the moisturizing effects of the lip mask, contrasting it with other lip masks that left her lips dry and flaky. The ad emphasizes the non-sticky, non-heavy formula and the soft, glossy finish it provides. # Brand positioning Babe Glow is presented as a brand focused on providing effective lip care solutions. The brand positions itself as a provider of lip masks that are not sticky or heavy, offering a comfortable and moisturizing experience. The brand aims to stand out by delivering a product that leaves lips soft and glossy, addressing common issues like dryness and flakiness associated with other lip masks. The brand's positioning is both functional, highlighting the moisturizing and non-sticky aspects, and emotional, emphasizing the feeling of soft and glossy lips. # Product The featured product is the Babe Glow Lip Mask, designed to moisturize and soften lips. It is presented as a solution for those who have experienced dryness and flakiness with other lip masks. The ad highlights that the Babe Glow Lip Mask is not sticky or heavy, providing a comfortable wear. It leaves a nice gloss and makes lips soft. The product is packaged in a clear, square jar with a pink lid, allowing the pink-tinted lip mask to be visible. The on-package label text includes the brand name "BABE GLOW" and the product name "LIP MASK". # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product and the customer testimonial. The lighting is soft and even, highlighting the product's texture and color. The use of a neutral background and clear product packaging creates a modern and minimalist aesthetic. The overall production quality is high, suggesting a professional studio shot. # Hooks Headline: This mask actually moisturizes! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a customer testimonial from Lisa M., a verified buyer, who shares her positive experience with the Babe Glow Lip Mask. This is included to build trust and credibility by showcasing real user feedback. The audience experiences this from the customer's perspective. - Lisa M. states that "This mask actually moisturizes!" and elaborates on her previous experiences with other lip masks that left her lips dry and flaky. This highlights the product's effectiveness in addressing a common pain point. The audience experiences this from the customer's perspective. - Lisa M. describes the Babe Glow Lip Mask as "not sticky or heavy" and mentions that it "leaves a nice gloss, and leaves my lips soft." This emphasizes the product's unique selling points and the desired outcome of using it. The audience experiences this from the customer's perspective. - Lisa M. ends her testimonial with "Love it!", expressing her overall satisfaction with the product. This reinforces the positive message and encourages viewers to try the product. The audience experiences this from the customer's perspective.

# Ad summary A UGC style ad featuring a creator showing off the results of the Babe Lash Essential Serum. She applies the serum to her upper lash line every night. # Brand positioning Babe Lash aims to occupy a space in the beauty market by offering effective and easy-to-use lash and brow enhancing products, the brand promotes simplicity, self-confidence, and effortless beauty. Babe Lash products seemingly push against complicated beauty routines. The brand's positioning is functional, focusing on performance and visible results. # Product The Babe Lash Essential Serum is a lash enhancing product designed to promote longer and thicker looking lashes. It is applied once every night before bed by swiping the applicator across the upper lash line. The product is designed to provide visible results in as little as four weeks. The product claims to be vegan and cruelty free. # Visual style The ad has a UGC feel and appears to be shot on a phone. The editing is simple with static shots, the overall aesthetic is natural, and the pacing is consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman states she didn't believe in lash serums. The purpose is to grab attention and set up the before-and-after transformation. The audience experiences the ad from her perspective as an authentic product user. The tone is conversational. - 00:02–00:05 00:02–00:05 A product haul is shown, as the woman unpacks an Ulta Beauty order that included the product. The purpose is to show how the product was purchased. The audience experiences the ad from her perspective as an authentic product user. The tone is conversational. - 00:05–00:07 00:05–00:07 The woman states that she is convinced the lash serum works. The purpose is to build trust in the product. The audience experiences the ad from her perspective as an authentic product user. The tone is conversational. - 00:07–00:10 00:07–00:10 The woman shows how to use the product. The purpose is to show the ease of use. The audience experiences the ad from her perspective as an authentic product user. The tone is conversational. - 00:10–00:13 00:10–00:13 The woman states to trust the process and get longer and thicker looking lashes. The purpose is to encourage viewers to purchase. The audience experiences the ad from her perspective as an authentic product user. The tone is conversational. - 00:13–00:14 00:13–00:14 A product haul is shown. The purpose is to showcase the product again. The audience experiences the ad from her perspective as an authentic product user. The tone is conversational.

# Ad summary The ad shows the Babe Original lash serum and lash conditioner. The ad starts with the woman applying the lash serum to her upper lash line and the text overlay states "pov: you're consistent with your lash serum." The ad then transitions to the lash conditioner. # Brand positioning Babe Original offers a line of lash and brow enhancing products designed to help consumers achieve the lashes and brows of their dreams. The brand positions itself as a beauty solution for those seeking to enhance their natural features without the need for harsh chemicals or invasive procedures. The brand promotes beauty through self-care and enhancement. The brand distinguishes itself by focusing on lash and brow enhancement, catering to consumers looking to boost their natural features. # Product The Babe Original Essential Lash Serum enhances the length, volume, and overall appearance of lashes. It is packaged in a gold tube with a dropper applicator. The Babe Original Enhancing Lash Conditioner nourishes and conditions lashes and is packaged in a silver tube with a mascara wand applicator. The products are presented as part of a routine for maintaining and enhancing natural lashes, promising visible results with consistent use. The lash serum is applied to the upper lash line, while the conditioner is used to coat the lashes from root to tip. # Visual style The ad has a clean, natural aesthetic, with bright, soft lighting and focus on the product. The video has a UGC feel, with simple transitions and static shots. The pacing is moderate, with a few cuts in the short video. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the brand ambassador applying Babe Original Essential Lash Serum to her upper lash line. - 00:01–00:02 00:01–00:02 The camera zooms in to show her eye with long lashes. This is intended to show the potential outcome of using lash serum. - 00:02–00:05 00:02–00:05 The brand ambassador holds the Babe Original Enhancing Lash Conditioner and the Babe Original Essential Lash Serum.

# Ad summary An ad for Bare Locks lash serum, in which a woman explains how she didn't believe lash serums worked until she tried this one from Ulta. She states that it works after only a few weeks of use and explains that she applies it every night before bed. # Brand positioning Bare Locks is presented as a brand focused on enhancing natural beauty through simple and effective solutions. The ad emphasizes tangible results and user-friendliness, suggesting that Bare Locks aims to provide products that are both accessible and deliver noticeable improvements. With the inclusion of vegan claims and 90% natural origin, the brand appears to cater to environmentally-conscious consumers. # Product Bare Locks lash serum is a product designed to promote longer and thicker-looking lashes. It is packaged in a transparent tube with a wand applicator, which the presenter says she swipes across her upper lash line every night before bed. The lash serum claims to deliver longer and thicker-looking lashes in as little as four weeks. The packaging indicates that the product is vegan and contains 90% natural origin ingredients. # Visual style The ad has a casual, UGC style, typical of content found on platforms like TikTok or Instagram Reels. The editing features quick cuts between shots, especially product closeups, which are timed to the speaker’s emphasis. Lighting is natural, creating a relatable and down-to-earth vibe. The color palette is soft and neutral, enhancing the focus on the products and the presenter’s testimonials. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter shares her initial skepticism towards lash serums, stating that she didn't believe they worked. - 00:02–00:05 She then reveals that her perspective changed after using Bare Locks lash serum from Ulta. - 00:06–00:10 She expresses her conviction in the product's effectiveness and shows how she applies it to her upper lash line every night before bed. - 00:10–00:14 She advises trusting the process to achieve longer and thicker-looking lashes in as little as four weeks.

# Ad summary A woman promotes Babe Lash Renewing Lash Serum by speaking about how it has worked for her and is healthy for her lashes. # Brand positioning Babe Lash is presented as a brand that champions accessibility and transparency in the beauty industry. Positioning itself against brands that "gatekeep their serum," Babe Lash promotes a culture of sharing beauty secrets and empowering customers with effective solutions. The brand also emphasizes the health benefits of its product, explicitly calling out that other lash serums cause infections. # Product The product featured is Babe Lash Renewing Lash Serum, a lash serum that grows lashes without causing infections or styes. It is described as a "new and improved," "more natural, more organic" version of the original Babe Lash serum. The product is positioned as a healthy and effective solution for longer lashes. # Visual style The ad has a UGC feel with a focus on the creator speaking directly to the camera. The lighting is natural. The video features static shots with some jump cuts. The production quality gives a polished commercial feel. The pacing is slow, with cuts occurring only between changes in the spoken message. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator starts by stating that long eyelashes are not natural. She alleges that people who claim to have naturally long lashes are "gatekeeping their serum." - 00:04–00:07 00:04–00:07 The creator states that she does not "gatekeep around here" and wants to show the viewer her progress. - 00:07–00:11 00:07–00:11 The creator says she has used many lash serums that give her infections and styes, contrasting them with the featured product. - 00:11–00:13 00:11–00:13 The creator states that Babe Lash works perfectly for her lashes. - 00:13–00:18 00:13–00:18 The creator notes the brand has dropped the "new Renewing Lash Serum", which is "new and improved, more natural, more organic." - 00:18–00:22 00:18–00:22 The creator states that if you are looking for a lash serum that works and is healthy for your lashes, then this product is "perfect." - 00:22–00:23 00:22–00:23 The creator states that she loves it and gives it a "10 out of 10."

# Ad summary This ad showcases the Babe Original lash serum, highlighting how consistent use leads to longer lashes. The ad features a person applying the serum and showing close-ups of their lashes. # Brand positioning Babe Original is presented as a beauty brand focused on enhancing natural features, specifically lashes. The brand promotes consistency in beauty routines to achieve noticeable results. It positions itself in the market as a provider of effective lash serums, emphasizing visible improvements in lash length and appearance. The brand seems to align with a beauty-conscious audience that values enhancing their natural beauty through consistent use of targeted products. Babe Original adopts a functional positioning, showcasing the visible results of its products. # Product The Babe Original Essential Lash Serum is a product designed to enhance lash length and appearance. It is applied along the lash line using an applicator. The serum is presented as effective when used consistently, as demonstrated through close-up visuals of longer lashes. The USP is its ability to deliver visible results, specifically longer lashes, through regular application. The ad addresses the potential purchase barrier of skepticism by visually demonstrating the product's effectiveness. # Visual style The ad has a polished UGC feel with natural lighting. The editing is simple with smooth transitions. The pacing is relaxed, aligning with the music. The overall aesthetic is clean and focuses on showcasing the product and its effects. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The person applies the lash serum to their upper lash line. - 00:02–00:03 00:02–00:03 The camera zooms in on the person's eye, showcasing their long lashes. - 00:03–00:04 00:03–00:04 The person holds two Babe Original products in front of their face, showing both the Essential Lash Serum and Enhancing Lash Conditioner.

# Ad summary This ad showcases the Babe Lash Renewing Serum. A woman shows the results of the product by sharing before and after photos of her eyebrows and eyelashes. The text overlay claims the results are so good, the brand doesn't need AI to fake them. # Brand positioning Babe Lash positions itself as a brand that delivers real, visible results without needing artificial enhancements. The brand shuns AI manipulation, suggesting a commitment to authenticity and effectiveness in its beauty solutions. This positioning indicates that Babe Lash competes by offering products that provide tangible improvements, appealing to consumers who value genuine and demonstrable beauty enhancements. # Product The Babe Lash Renewing Serum is presented as a beauty product designed to enhance the appearance of eyebrows and eyelashes. The product is applied with a small applicator. The ad showcases before and after photos, implying the serum leads to fuller and more defined brows and lashes. The serum addresses concerns about sparse or lackluster brows and lashes, promising visible improvements. # Visual style The ad uses a polished UGC style with close-ups to highlight product features and before-and-after transformations. The video is brightly lit with quick cuts and close ups. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman presents the Babe Lash Renewing Serum, showing its packaging and applicator to highlight the product's form factor. - 00:01–00:04 A close-up reveals the user's eyelashes and eye color while applying the serum, emphasizing the product's direct application and intended area of impact. - 00:04–00:04 The woman smiles directly at the camera, reinforcing her satisfaction with the product and its effects. - 00:04–00:06 A split-screen shows before-and-after photos of the woman's eyelashes, illustrating the serum's transformative effects and visually confirming the claims made in the ad. - 00:06–00:08 The woman is shown holding the product, highlighting that the demonstrated results are attainable through its regular use.

# Ad summary An ad for Babe Original products at Ulta Beauty. The products are placed inside of a shopping bag. # Brand positioning Babe Original is presented as a beauty brand focused on enhancing natural features, specifically lashes and lips. Their products promise to give the user the look they desire without the need for makeup. The brand partners with retailers such as Ulta Beauty to broaden its reach, implying accessibility and trustworthiness through association with a well-known beauty retailer. The brand is positioned as modern and effective, focusing on visible results, which are key drivers for consumers in the beauty market. # Product The ad features four Babe Original beauty products. Essential Lash Serum is shown in a thin, gold tube, designed to nourish and enhance lash growth. Renewing Lash Serum, also in a tube, claims to rejuvenate and strengthen lashes. 4 Real Mascara, presented in a cyan tube, aims to visibly volumize and lengthen lashes for a dramatic, makeup-like effect. Lastly, Lip Mask in a white jar with a pink lid, promises to hydrate and revitalize lips, promoting a healthy, supple appearance. The ad does not mention any purchase barriers or address use occasions, focusing instead on the products' functions and aesthetic appeal. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility. The background gradient adds a soft, modern touch. The visual style aligns with typical social media ads for beauty products, which emphasize clear product shots and branding. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The Babe Original products are visually arranged inside a shopping bag, suggesting they are new purchases. This is from the brand's perspective, showing that the products are now easily obtainable at Ulta Beauty. The bag concept implies a curated selection of beauty essentials ready for purchase. - The products are arranged to be clearly visible, highlighting their packaging and branding, giving the customer a clear view of what's on offer. This is told from the brand's point of view and is designed to visually convey the range of products available in the Babe Original line. - The inclusion of the Ulta Beauty logo reinforces the point of sale, guiding the customer to where the product can be bought. This perspective is from the retailer and brand together, highlighting the ease of purchase and availability. This placement adds a layer of legitimacy.

# Ad summary This ad showcases a shopping trip to JCPenney to purchase Babe Original products. The ad features a person picking up various Babe Original products and placing them in a shopping bag. # Brand positioning Babe Original is presented as an accessible beauty brand available at JCPenney. The brand seems to focus on providing a range of beauty products, including lip care and mascara, that are easy to find and purchase in a department store setting. The brand's positioning is functional, offering beauty solutions that are readily available and convenient for the consumer. # Product The ad features several Babe Original beauty products. These include the Triple Threat Mini Set, which appears to be a collection of smaller-sized products; 4 Real Mascara, a lash mascara; Cloud 9 Lip Serum, a lip care product; and a Lip Mask. The products are packaged in distinct black and pink containers, making them easily identifiable. The ad highlights the availability of these products at JCPenney, suggesting convenience and accessibility for customers looking to try or purchase Babe Original items. # Visual style The ad has a casual, UGC-style aesthetic with quick cuts and handheld camera work. The production quality is simple, focusing on showcasing the products in a straightforward manner. The pacing is quick, with cuts timed to the music. The overall feel is accessible and relatable, aligning with the brand's positioning. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the exterior of a JCPenney store. - 00:01–00:02 The scene transitions to the beauty section inside JCPenney, specifically the Babe Original display. - 00:02–00:03 A hand reaches for a Babe Original Triple Threat Mini Set from the shelf. - 00:03–00:04 The hand then picks up a tube of 4 Real Mascara. - 00:04–00:05 Next, the hand selects a Cloud 9 Lip Serum. - 00:05–00:06 The selected products are placed into a clear shopping bag. - 00:06–00:08 The hand picks up a Babe Original Lip Mask. - 00:08–00:10 The Lip Mask is added to the shopping bag with the other products. - 00:10–00:12 The shopping bag, now filled with Babe Original products, is shown inside a JCPenney shopping bag.

# Ad summary This ad features a woman shopping for various Babe Original products at JCPenney. She shows several Babe Original products as she places them in her shopping bag. # Brand positioning Babe Original is presented as an accessible beauty brand available at JCPenney, suggesting a focus on affordability and convenience. The brand seems to target a younger audience looking for trendy beauty products like lip serums and lash enhancers, as indicated by the product selection and the ad's casual, relatable tone. The products shown include lip masks, lip serums, and lash serums, each designed to enhance natural features with minimal effort. The brand positioning appears to be functional, focusing on delivering visible results through simple, easy-to-use beauty solutions. # Product The ad features several Babe Original products including a Triple Threat Mini Set, 4 Real Essential Lash Mascara, Cloud 9 Lip Serum, and Babe Glow Lip Mask. The Triple Threat Mini Set appears to be a collection of smaller-sized products for a complete beauty routine. The 4 Real Essential Lash Mascara is a lash enhancer designed to amplify natural lashes. The Cloud 9 Lip Serum is a lip treatment designed to hydrate and plump lips. The Babe Glow Lip Mask is a lip treatment designed to moisturize and revitalize lips. These products are all positioned to offer easy solutions for enhancing natural beauty, targeting consumers who want quick and effective results. The ad directly addresses the purchase barrier of accessibility by showing the products are available at JCPenney. # Visual style The ad has a casual, UGC feel, with natural lighting and simple transitions. The editing style is straightforward, with quick cuts between product selections and a final shot of the shopping bag. The production quality is simple, resembling a smartphone video, which supports the relatable, authentic tone. The pacing is steady with approximately 5 cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the outside of a JCPenney store. - 00:01–00:02 The view transitions to a sign indicating the JCPenney Beauty section inside the store. - 00:02–00:03 The ad then cuts to a shot of the Babe Original product display. - 00:03–00:04 The person in the ad selects a Triple Threat set. - 00:04–00:05 She then selects a 4 Real Essential Lash Mascara. - 00:05–00:06 Next, she picks up a Cloud 9 Lip Serum and places all the products in her shopping bag. - 00:06–00:07 She chooses a Babe Glow Lip Mask. - 00:07–00:08 She holds up the Babe Glow Lip Mask to the camera to show the packaging. - 00:08–00:09 The frame shows the bag with the products in it. - 00:10–00:12 Finally, she holds up a JCPenney shopping bag filled with the products.

# Ad summary A woman demonstrates her favorite lip combo using a lip liner and Babe Original lip mask. # Brand positioning Babe Original is presented as a brand that offers lip care products that are easy to use and provide a glossy finish. The brand aligns with a lifestyle of beauty and self-care, offering products that are both functional and aesthetically pleasing. The brand pushes against the norm of complicated lip care routines by offering a simple two-product solution. The brand positioning is both functional, providing hydration and a moisture barrier, and emotional, giving the user a perfect glossy finish. # Product The Babe Original lip mask is a lip care product designed to hydrate lips and create a moisture barrier. It comes in a clear, square jar with a pink lid and includes a super cute spatula for application. The lip mask is for anyone looking to achieve hydrated lips with a glossy finish. The product's USPs include its hydrating properties, moisture barrier creation, and the glossy finish it provides. It is used after applying lip liner to complete a lip combo. The ad addresses the purchase barrier of complicated lip care routines by offering a simple, two-product solution. # Visual style The ad has a polished UGC feel with natural lighting. The editing style includes quick cuts to showcase the product and application process. The production quality is high-end, supporting the intended tone of beauty and self-care. The pacing is consistent, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video starts with a close-up of the woman's lips with a glossy finish, then transitions to her lips without the glossy finish. This is intended to show the before and after effect of using the lip combo. The perspective is from the brand, showcasing the transformation. The tone is informative and aims to capture attention. - 00:02–00:04 00:02–00:04 The woman holds up a lip liner and the Babe Original lip mask, then applies the lip liner to her lips. This is intended to demonstrate the first step of the lip combo routine. The perspective is from the brand, showing the application process. The tone is instructional and aims to guide the viewer. - 00:05–00:09 00:05–00:09 The woman opens the Babe Original lip mask and uses the provided spatula to scoop out the product. This is intended to showcase the product and its application method. The perspective is from the brand, highlighting the product's features. The tone is informative and aims to emphasize the product's ease of use. - 00:09–00:14 00:09–00:14 The woman applies the lip mask to her lips and rubs them together, then covers her mouth with her hand to show the glossy finish. This is intended to demonstrate the final result of using the lip combo. The perspective is from the brand, showcasing the product's benefits. The tone is satisfying and aims to entice the viewer.

# Ad summary This ad for Babe Original promotes the lash and brow builder duo by showing the product being applied by a content creator. # Brand positioning Babe Original is presented as a brand that offers effective, easy-to-use beauty solutions for enhancing natural features. The ad focuses on lash and brow enhancement, suggesting the brand occupies a space in the beauty market that prioritizes quick, noticeable results with minimal effort. The brand aligns with a lifestyle that values efficiency and natural beauty, pushing against the norm of complicated or time-consuming beauty routines. The positioning is functional, emphasizing the simplicity and effectiveness of its products. # Product The ad promotes the Lash & Brow Builder Duo from Babe Original, which includes lash and brow serums designed to enhance the natural growth and appearance of lashes and brows. The duo consists of the lash serum, applied along the lash line with a thin applicator brush, and the brow serum, brushed through the eyebrows. The ad highlights that using the product takes only 5 seconds a day, addressing the purchase barrier of time commitment. The available product options include Renewing Serum, Essential Serum, and Amplifying Serum. # Visual style The ad has a polished UGC feel with a clean, bright aesthetic. The editing style includes quick cuts to focus on product application and then transitions to a graphic display of the products. The pacing is consistent and moderately fast. The visuals and text are synced to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The content creator holds the product up and applies the lash serum to her upper lash line. - 00:02–00:05 The content creator applies the brow serum to her eyebrows. - 00:05–00:08 The ad displays three Lash Serum options along with the brow serum.

# Ad summary A woman shares her excitement that Babe Original Essential Lash Serum is back in stock at Costco. She rushes to Costco to purchase several boxes. # Brand positioning Babe Original is presented as a go-to beauty brand that has a loyal customer base. The brand is known for its lash serum, which has people running to the store when it is back in stock. Babe Original wants to occupy a space in the consumer's mind as a brand that delivers effective beauty solutions with its essential lash serum. The brand seems to align with a lifestyle of beauty enthusiasts who prioritize quality and accessibility. Rather than an emphasis on luxury, the brand's presence at Costco suggests a focus on value and making effective beauty products available to a broader audience. # Product Babe Original Essential Lash Serum is presented as a product to achieve longer, bolder looking lashes in as little as four weeks. The serum has been proven to deliver visible results, with 98% of users seeing more visible lashes within six weeks. The product is sold at Costco, and is sold as a two-for-one deal. The product comes in a box featuring an after/before comparison shot. # Visual style The ad uses a UGC style with quick cuts to maintain a fast-paced rhythm. The production quality is simple and authentic, aligning with the everyday feel of a typical shopper's video. The pacing is quick, with roughly 10 cuts per minute, maintaining a consistent flow of visuals that match the energy of the voiceover. Cuts are timed to emphasize key product features, moments of excitement, and price. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman holds up the lash serum and reveals that it is back in stock at Costco. - 00:03–00:04 She drives to Costco. - 00:04–00:06 The woman grabs a shopping cart and rushes to find the lash serum. - 00:06–00:07 The lash serum is shown on a shelf. - 00:07–00:08 The woman throws several boxes of the serum into her cart. - 00:08–00:09 The boxes of the serum are presented in front of Costco.

# Ad summary The ad showcases Babe Original's Essential Lash Serum now available at Costco. The ad highlights the product's ability to deliver longer, bolder-looking lashes, with 90% of users seeing more visible lashes within six weeks. It also advertises the 2-for-1 value offer, emphasizing the product's effectiveness and availability. # Brand positioning Babe Original is presented as an accessible beauty brand focused on enhancing natural features, particularly lashes. The brand aligns with values of visible results and efficacy, as demonstrated by the 90% statistic. By launching at Costco, Babe Original positions itself as a mass-market brand, making its products available to a wider audience. This accessibility doesn't compromise the brand's positioning, as the product is highlighted as award-winning, suggesting quality and effectiveness that competes with premium beauty brands. # Product Babe Original's Essential Lash Serum is a product designed to give users longer, bolder-looking lashes. Marketed for anyone seeking to enhance their natural lashes, the serum boasts a formula that delivers visible results within six weeks, with 90% of users reporting more visible lashes. The ad highlights the availability of the lash serum at Costco, along with a 2-for-1 value offer. The packaging features before-and-after photos to address skepticism, demonstrating its efficacy. The serum is presented as an award-winning product, reinforcing its credibility and appeal. # Visual style The ad features a simple and casual visual style, reminiscent of user-generated content. The editing style includes quick cuts to maintain a fast pace. The production quality is basic, aligning with an authentic, relatable tone. The shaky camera work and natural lighting contribute to the UGC feel. The pacing is upbeat due to the music and editing. Text overlays are synced with the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a person holding a Babe Original Essential Lash Serum package in front of a Costco store. - 00:01–00:02 The camera moves inside the store, where shelves are stocked with the lash serum. - 00:02–00:06 The person places multiple packages of the lash serum into a shopping cart. - 00:06–00:08 The camera zooms in on the packages of lash serum inside the cart. - 00:08–00:10 The person holds up a package of the lash serum again, showing the Costco tag and highlighting that the product is selling out fast.