How Ancient + Brave Advertises on Meta

# Ad summary A woman sits in a chair and discusses the importance of collagen, particularly collagen type II, for cartilage and mobility. She promotes Noble Collagen by Ancient + Brave, highlighting the ingredients of collagen type II for cartilage structure, Boswellia for joint wellness, vitamin C for collagen formation and antioxidant properties, and manganese for connective tissue support. She also notes if you take collagen type 1 for the skin, you can combine both for the skin and joints. # Brand positioning Noble Collagen by Ancient + Brave is presented as a brand focused on joint mobility and comfort through its collagen supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality collagen products that support an active and independent lifestyle. The tone is informative and friendly, aligning with a health-conscious lifestyle. The brand doesn't explicitly push against or follow category norms but focuses on the functional benefits of its products. Its positioning is functional, emphasizing the performance and specific benefits of each type of collagen. # Product Noble Collagen by Ancient + Brave offers collagen supplements focused on joint mobility and comfort. The product line includes collagen type II, which supports cartilage structure, and collagen type I, which is beneficial for skin health. Each supplement contains key ingredients like collagen type II, Boswellia for joint wellness, vitamin C for collagen formation and antioxidant properties, and manganese for connective tissue support. The supplements come in a variety of containers including a small black container, a dark purple jar, and a dark brown jar. The products are for individuals looking to maintain an active and independent lifestyle as they age, addressing concerns about joint discomfort and mobility. By offering both type I and type II collagen, the brand appeals to those wanting to care for both skin and joint health. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high-end, lending a professional and trustworthy tone to the ad. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to match the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman in the video introduces collagen as the most abundant protein in the body and explains that it provides structure to the skin, bones, and joints. - 00:05–00:09 She says that she wants to focus on one type of collagen in particular: Collagen type 2 for cartilage. - 00:09–00:13 She claims that cartilage is what dictates how you move and how independent you will be with the passing of time. - 00:14–00:21 She says that the audience has seen her using Noble Collagen by Ancient + Brave, which she describes as being focused on mobility and articular comfort. - 00:21–00:33 She lists the supplements ingredients as: collagen type II for cartilage structure; Boswellia for joint wellness; vitamin C for collagen formation and antioxidant properties; manganese for connective tissue support. - 00:33–00:40 She concludes by saying that if you take collagen type 1 for the skin, you can combine both for the skin and joints.

# Ad summary A woman presents Ancient & Brave products: True Hydration and True Collagen. She states that she will be participating in the Women's Race in Madrid thanks to them. She includes the product as part of her routine focused on deep hydration and collagen for more comprehensive wellness. She uses the hydration product before exercising to stay hydrated and support energy levels and uses collagen to support her skin, joints, and hair. She adds that they are the perfect combo and can be found in both formats. # Brand positioning Ancient + Brave is presented as a brand focused on holistic wellness. It is positioned as a brand that supports a balanced lifestyle by integrating supplements into daily routines, specifically mentioning hydration and collagen for supporting general well-being. The brand aligns with values of self-care and overall fitness, suggesting a target audience that prioritizes health and activity. It caters to consumers looking for convenient and comprehensive solutions for wellness, offering products designed to support both hydration and collagen intake for overall vitality. The brand leans towards a functional yet caring positioning, emphasizing integral support for health and wellness through its product offerings. # Product The ad features two products from Ancient + Brave: True Hydration and True Collagen. True Hydration is described as a natural electrolyte product in convenient sachets designed for easy portability. The primary USP is its convenience for on-the-go use. The woman highlights its use before workouts to maintain hydration and support energy levels. True Collagen is presented as hydrolyzed type 1 collagen. The product is intended to support skin, joints, and hair. It is described as collagen for supporting skin, joints, and hair, and states they are the perfect combo. The ad promotes True Collagen and True Hydration as valuable for individuals looking to support overall well-being through improved hydration and collagen intake. # Visual style The ad has a UGC feel with a natural lighting setup. The editing style is a combination of static shots and quick cuts, with smooth transitions. The production quality is simple but effective, aligning with the friendly tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman holds a bottle and several individual packets in front of a white wall. - 00:00–00:08 She tells the audience that she will present the two new products she is trying out to continue taking care of herself. She identifies the products as Ancient + Brave. - 00:08–00:13 She states she will be participating in the Women's Race in Madrid on May 10th. - 00:13–00:21 She says she is following a routine that is focused on deep hydration and collagen. - 00:21–00:28 The woman highlights that True Hydration provides electrolytes in a format that is convenient to carry. - 00:28–00:36 She explains that True Collagen is hydrolyzed type 1 collagen and together, it's the perfect combo. - 00:36–00:41 She states she takes True Hydration before exercising to stay well hydrated and support her energy levels. - 00:41–00:45 She states that she incorporates the collagen to support her skin, joints, and hair. - 00:45–00:49 She concludes by noting both products can be found in those two formats.

# Ad summary The ad features a woman in a tank top who tells the audience her secret to getting ready for a race. She mixes Ancient and Brave creatine and electrolytes in a glass of water with ice. She then drinks it and tells the audience to try it and let her know what they think. # Brand positioning Ancient + Brave is presented as a brand focused on providing supplements that support both energy and hydration, essential for athletic performance. The brand aligns with a health-conscious lifestyle, specifically targeting individuals who prioritize daily self-care and peak physical condition. By focusing on combining creatine for energy and electrolytes for sustained rhythm during training, the brand positions itself as a provider of functional, performance-oriented products that cater to the needs of athletes and active individuals. The brand promotes an emotional sense of preparedness and confidence, ensuring users are ready to tackle physical challenges, thus aligning with a lifestyle of active self-improvement and care. # Product The ad features two key products from Ancient + Brave: True Hydration and True Creatine. True Hydration is described as a blend of electrolytes and minerals designed to help sustain rhythm during training and keep users well-hydrated. True Creatine is presented as a formula that enhances energy and performance. Both products are encapsulated in powder form and come in amber glass bottles with labels that denote the Ancient + Brave branding. The ad emphasizes the synergistic effect of combining these products to maximize energy, performance, and hydration during workouts, positioning them as essential components for athletes aiming to reach peak physical condition. The presenter demonstrates how easy it is to mix the powders in water, addressing potential barriers related to preparation and convenience. # Visual style The ad has a polished commercial aesthetic with clear, well-lit shots. The editing style is quick, with cuts timed to coincide with the music, and the production quality is high, giving it a professional feel. The pacing is consistent, maintaining a moderate BPM that keeps the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pruébalo y me cuentas. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman in a wheelchair, smiling at the camera and speaking in Spanish. She is telling the audience that she signed up for a race. - 00:02–00:10 00:02–00:10: A woman holds up a small black container, transitioning to the next scene. She mentions the importance of self-care and how it helps her get ready for her race. She states that the race is on May 10th in Madrid. - 00:10–00:13 00:10–00:13: The same woman now holds up 2 bottles and tells the audience she will show them her secret. - 00:13–00:21 00:13–00:21: The woman shows the audience the two products that she mixes together: True Hydration, and True Creatine, from Ancient and Brave. - 00:21–00:31 00:21–00:31: She explains that when mixed together, these two products can give you both the energy and performance from the creatine, and the electrolytes to help you sustain your rhythm during the workout while staying hydrated. - 00:31–00:36 00:31–00:36: She adds that she likes to mix the powders into a glass of water with ice to make it cold, and she also puts it in her bottle when she goes to train. - 00:36–00:51 00:36–00:51: The woman then demonstrates how to mix the two products by adding one scoop of creatine and one scoop of electrolytes to the glass of water with ice. She then stirs the water. - 00:51–00:53 00:51–00:53: She drinks the mixture and asks the audience to try it and let her know what they think.

# Ad summary A woman discusses the benefits of Ancient + Brave True Hydration and True Creatine products for electrolyte recovery and muscle recovery after workouts. # Brand positioning Ancient + Brave is presented as a provider of supplements that enhance overall wellness. The brand aligns with a lifestyle of health and fitness, specifically targeting individuals who train and prioritize hydration and nutrient replenishment. Positioning itself as a natural alternative, the brand offers functional benefits like improved energy and muscle recovery, pushing against the need for artificial ingredients often found in traditional sports drinks. The brand's positioning is both functional (offering specific benefits for training) and emotional (providing a sense of well-being and energy). # Product The ad features two Ancient + Brave products: True Hydration and True Creatine. True Hydration is formulated to help recover electrolytes naturally after workouts. True Creatine aids in enhancing energy levels and promoting muscle recovery. Both products come in dark amber glass bottles with minimalist gray labels. The bottles are presented as part of a daily wellness routine, suggesting they are easy to incorporate into an active lifestyle. The ad addresses the potential barrier of feeling tired despite training, positioning these products as an extra boost when proper hydration and nutrition may not be enough. Overall, the ad conveys that these products are worth trying for those seeking natural, effective ways to enhance their training and recovery. # Visual style The ad has a polished yet approachable aesthetic, resembling user-generated content. It features static shots with minimal transitions, giving it a straightforward and authentic feel. The production quality is higher than typical UGC, with bright, natural lighting and a clean background that doesn't distract from the speaker or the products. The pacing is moderate, with cuts timed to natural pauses in speech. The editing style and visuals support the tone of a relatable customer sharing her personal experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman begins by addressing the viewer directly, asking if they feel tired despite training and implying that the cause may not be the training itself, but rather a lack of proper hydration and nutrition. - 00:07–00:13 She shares her personal experience of believing that proper hydration and nutrition were sufficient, but realizing that sometimes an extra boost is needed. - 00:14–00:27 She introduces Ancient + Brave's True Hydration and True Creatine, explaining how True Hydration helps recover electrolytes naturally after workouts and True Creatine helps with energy and muscle recovery. - 00:27–00:32 The woman affirms that she has been noticing a big difference in her daily life. She then encourages viewers to try the products and share their experiences.

# Ad summary An athlete is getting ready to go back to her training routine after a pause. She is making a drink with Ancient + Brave True Hydration and True Collagen to help her with her training. # Brand positioning Ancient + Brave is presented as a brand that understands the needs of athletes and health-conscious individuals who are looking for products to support their active lifestyle. The brand aligns with a focus on overall well-being. The language and visuals used suggest a commitment to providing functional nutrition that can seamlessly integrate into daily routines to support hydration, structural support, and overall wellness. # Product Ancient + Brave is advertising True Hydration and True Collagen, products designed to support training routines. True Hydration is formulated with electrolytes for hydration. True Collagen is hydrolyzed type 1 collagen to provide structural support and promote overall well-being. The ad shows the product being mixed with water for consumption. The products are intended to support individuals returning to their training routines. # Visual style The video has a casual, UGC feel with natural lighting and minimal editing. The setting is a backyard, suggesting an everyday, relatable context. The camera work is basic, with static shots and simple transitions, giving it an authentic, unpolished aesthetic. The pacing is moderate, with cuts timed to coincide with key actions or changes in the speaker's message, enhancing clarity and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 00:00–00:10 The video begins with the creator/athlete introducing the topic: she has been off training for a few weeks but the race season is starting again soon, and her next sporting challenge is the Women's Race. The message is to introduce the context for the product, framed as a relatable situation of getting back into training. The tone is casual and friendly. - 00:10–00:14 00:10–00:14 The creator shifts focus to the products, stating that she has started a routine that helps her to support her training well. This is intended to transition from the introduction to the product demonstration and explain that there's a routine using these products that can support her training . The speaker presents her own experience as an example, with a positive tone. - 00:14–00:27 00:14–00:27 The creator explains that she's using a mixture of True Hydration and True Collagen. The ad emphasizes the products' combination of electrolytes, hydration, and type 1 hydrolyzed collagen for structural support and to support her overall well-being. The creator's explanation intends to convey the specific benefits of the product's ingredients, aiming to persuade viewers of its efficacy. The tone remains informative and enthusiastic. - 00:27–00:34 00:27–00:34 The creator demonstrates how to mix the product with water. This step visually simplifies product usage, implying convenience. The tone is casual and demonstrates simple integration into a daily routine. The ad ends stating that both products are by Ancient + Brave, to make it clear what the brand is.

# Ad summary A woman showcases Ancient + Brave collagen powder. She describes collagen as a key structural protein for tissues like skin, fascia, ligaments, linea alba, and the pelvic floor and notes it is important during pregnancy and postpartum. The product is easy to prepare and has a neutral flavor, so it can be added to many foods and drinks. # Brand positioning Ancient + Brave is presented as a functional brand offering health supplements to support recovery and prevention. The brand promotes a holistic approach to wellness, positioning itself as a complement to a healthy lifestyle that includes proper nutrition, mechanical load, and rest. The brand appears to push against the norm of quick-fix solutions, emphasizing that their product is not magic but rather a tool to enhance overall well-being. # Product Ancient + Brave True Collagen is a collagen powder supplement that provides a key structural protein for tissues such as skin, fascia, ligaments, linea alba, and the pelvic floor. The product is especially beneficial during pregnancy and postpartum, offering support and recovery. Its neutral flavor allows it to be easily added to various foods and beverages like soups, yogurt, coffee, or water. The product is easy to prepare and is designed to work preventatively and in conjunction with a healthy lifestyle that includes proper nutrition, mechanical load, and rest. # Visual style The ad has a UGC feel with simple editing, static shots, and smooth transitions. The production quality appears to be a hybrid with a casual tone. The ad maintains a consistent pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ENLACE AQUÍ (Link here) # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a woman holding a microphone and Ancient + Brave collagen container, stating that she is talking about True Collagen by Ancient + Brave. The intention is to immediately introduce the product to the audience. - 00:03–00:14 She explains that collagen is a structural protein key to tissues like skin, fascia, ligaments, linea alba, and the pelvic floor. She references the importance of collagen during pregnancy and postpartum. The message is to educate on the importance of collagen intake. - 00:14–00:21 She states that collagen powder is not magic or a replacement for recovery practices such as proper nutrition, mechanical load, and rest. The intention is to temper expectations and be honest with the viewer. - 00:21–00:27 She states that as a complement, collagen can support recovery and prevention. The intention is to position collagen powder as an addition to a routine that can help the consumer. - 00:27–00:35 She continues stating that it is easy to prepare with a neutral flavor and can be added to soups, yogurt, coffee, and water. The intention is to show the versatility and ease of use of the product. - 00:35–00:38 She concludes stating that overall health is not just what is done on the outside but what is put in the body. She drinks out of a cup as a way to model the product usage. The intention is to remind the audience about the importance of nutrition.

# Ad summary The ad features a fitness influencer promoting True Hydration and True Creatine from Ancient + Brave. She addresses questions from viewers, emphasizing the importance of staying hydrated and shares her personal experience of using the products before and after her runs. She also encourages her audience to join an all-women's run in Madrid. # Brand positioning Ancient + Brave is presented as a health and wellness brand, offering supplements that are designed to integrate into an active lifestyle, particularly for women. The brand aligns with values of wellness, fitness, and self-care. It positions itself as a modern brand with formulations that go beyond typical creatine supplements by including ingredients like taurine, vitamin D, and magnesium. It focuses on delivering simple and effective solutions for women who are committed to their fitness journeys. Their branding is functional, focusing on product benefits and ease of use. # Product The ad features Ancient + Brave's True Creatine and True Hydration. True Creatine is highlighted as a supplement containing monohydrate creatine, taurine, vitamin D, and magnesium. It is designed to be taken daily before training, and its benefits are emphasized to be noticeable within two months of regular use. True Hydration is emphasized as part of a hydration ritual, designed to be consumed both before and after running. Together, the True Hydration and True Creatine are promoted as a combination that hydrates the body and provides energy. # Visual style The ad has a polished yet casual feel, resembling UGC content. The editing style uses quick cuts to maintain a fast pace, with an estimated 30 cuts per minute, enhancing the energetic vibe. The visuals alternate between indoor and outdoor settings, creating a dynamic viewing experience. There is no explicit audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the influencer running outside, then transitions to her preparing a drink indoors. - 00:02–00:07 00:02–00:07 The influencer answers a viewer's question about what supplements she takes, and she holds up the Ancient + Brave True Creatine bottle and explains that she has been taking creatine for over two years. - 00:07–00:08 The influencer continues by preparing a drink with the True Creatine product, mixing the powder with water and stirring with a small gold spoon. - 00:08–00:12 00:08–00:12 The influencer puts her hair up in a ponytail and states that she has been taking True Creatine from Ancient + Brave for two months and explains that she loves the product because in addition to monohydrate creatine it also includes taurine. - 00:12–00:17 00:12–00:17 The influencer continues talking about Ancient + Brave's True Creatine including that it includes taurine, vitamin D and magnesium while she is stretching outdoors. - 00:17–00:20 00:17–00:20 The influencer continues talking about the creatine supplement as she is running outside and emphasizes that the supplement is very easy to take every day before training. - 00:20–00:25 00:20–00:25 Responding to another question, the influencer encourages women to sign up for La Carrera de la Mujer (The Women's Race). She mentions she participates every year and will be doing the Madrid race on May 10th. - 00:25–00:33 00:25–00:33 The influencer ties her shoe and then runs as she explains that it's a race only for women, emphasizing that everyone can go at their own pace without judgment, promoting a supportive atmosphere. - 00:33–00:38 00:33–00:38 Back inside, the influencer responds to another question about an essential tip for any runner, stating that avoiding dehydration is fundamental. - 00:38–00:45 00:38–00:45 The influencer emphasizes the need to avoid dehydration both before and after running and that the Hydration + ritual of Ancient + Brave is one of her favorites. - 00:45–00:50 00:45–00:50 The influencer states that she combines True Hydration with True Creatine and that in addition to hydrating, it makes her feel like she has more energy.

# Ad summary A woman shares why she loves Ancient + Brave's True Creatine+. She says the creatine is an essential product and provides strength and energy for her workouts. She adds a scoop of the creatine to her coffee to start her day. # Brand positioning Ancient + Brave is presented as a health and wellness brand focused on conscious and sustainable products for women's well-being and empowerment. The brand aims to occupy a space in the consumer's mind as a provider of high-quality supplements that align with a healthy lifestyle and promote focus, energy, and recovery. The brand positions itself as centered on well-being and empowerment. # Product True Creatine+ is a supplement by Ancient + Brave, described as a "creatina de toda la vida" or "creatine for life." It contains creatine monohydrate, the most studied form of creatine, along with vitamin D, magnesium, and taurine. The supplement is designed to enhance focus, energy, and muscle recovery. It is taken daily in coffee to provide a boost for workouts. A neutral flavor means that it will not change the flavor of the coffee. # Visual style The ad has a UGC style with natural lighting and static shots. The editing is simple with smooth transitions. The production quality is a blend of casual and polished, which supports the friendly and relatable tone of the content. There is no visual motif. The ad has a slow pace, with about 14 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Os voy a dejar el link a la web para que podáis probarla (I will leave the link to the web so you can try it). # Point of view - [object Object] # Storyline - 00:00–00:10 The woman introduces an essential product from Ancient + Brave, a conscious and sustainable brand focused on women's well-being and empowerment. This message aims to convey the brand's values and mission. - 00:10–00:19 She presents True Creatine+ and mentions that she uses it daily in her coffee for strength and workout performance. This is intended to introduce the product and its benefits in a personal context. - 00:19–00:36 She lists the ingredients (creatine monohydrate, vitamin D, magnesium, and taurine) and states she enjoys taking it because it helps her to be more focused and have energy during the day, and for muscle recovery. The intention is to inform the audience of the supplement's key components and overall benefits. - 00:36–00:56 She demonstrates adding a scoop of True Creatine+ to her coffee, stirring it, and mentions the product is easy to dissolve and the neutral flavor doesn't change the taste of the coffee. This aims to show how simple it is to incorporate the product into daily routine. - 00:56–01:01 She states the product is recommended to take daily for the best results. This is intended to encourage daily usage to drive product effectiveness and retention. - 01:01–01:08 She shares a link to the website, and mentions a 20% discount with the code Andrea Perez 20. This is intended to encourage immediate purchase through an incentive.

# Ad summary This ad promotes Ancient Brave supplements, specifically True Creatine and True Hydration, for workout support. The ad features a woman demonstrating how she incorporates the supplements into her daily routine to stay hydrated and recover faster from workouts. # Brand positioning Ancient Brave is presented as a wellness brand offering high-quality supplements designed to support an active and healthy lifestyle. The brand aligns with values of fitness, self-care, and holistic well-being. Rather than pushing against any norm, the brand follows the established market of workout supplements, however, it leans into the clean, high-quality angle. The brand positioning is both functional, offering performance-enhancing benefits, and emotional, promoting self-care and well-being. # Product The ad features two Ancient Brave supplements: True Creatine and True Hydration. True Creatine is described as an advanced formula for muscle recovery post-workout, implying it helps repair and strengthen muscles after exercise. True Hydration is presented as an electrolyte supplement designed to keep you hydrated during and after workouts. Both products come in amber glass jars with labels and are intended to be mixed with water. The ad emphasizes their role in optimizing workouts and overall well-being, positioning them as essential components of a fitness routine. # Visual style The ad has a clean, polished aesthetic, leaning towards a UGC feel due to its casual presentation and natural lighting. The editing style incorporates quick cuts to maintain a fast pace, with smooth transitions between scenes. The visual motifs include repeated shots of the woman in various workout settings and close-ups of the Ancient Brave products. The pacing is relatively consistent, maintaining a moderate rhythm throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a woman doing squats with light weights, showcasing her active lifestyle. - 00:01–00:07 00:01–00:07: The woman stands at a table with Ancient Brave products and a bottle of water, addressing the audience directly. This introduces the brand and sets the stage for the product demonstration. - 00:07–00:09 00:07–00:09: A montage of healthy foods flashes across the screen, visually reinforcing the importance of nutrition as part of an active lifestyle. This adds context to why the supplements are needed. - 00:09–00:14 00:09–00:14: Quick cuts of the woman out and about and at the gym shows her commitment to fitness. These scenes create a sense of relatability and showcase how the supplements fit into her busy life. - 00:14–00:19 00:14–00:19: The woman returns to the table with the Ancient Brave products, emphasizing the convenience and necessity of post-workout recovery. - 00:19–00:25 00:19–00:25: The woman is shown participating in various workout activities, reinforcing the products' intended use case. This provides context for the benefits the supplements offer. - 00:25–00:37 00:25–00:37: She demonstrates how to use the True Creatine and True Hydration supplements, mixing them into water and drinking the mixture. This illustrates the products' ease of use and reinforces their functional benefits. - 00:37–00:45 00:37–00:45: Top-down shots show her preparing the supplements to take on the go. This emphasizes how easy it is to incorporate the supplements into everyday routines. - 00:45–00:49 00:45–00:49: The products are displayed against a clean, aesthetically pleasing background. This reinforces the brand's clean, high-quality image. - 00:49–00:58 00:49–00:58: Quick cuts show the woman heading to the gym and participating in group workouts. This illustrates the lifestyle that the products support.

# Ad summary This ad features an influencer promoting Ancient + Brave True Creatine. She begins by preparing a drink that she adds the creatine to. She explains the benefits of the creatine powder and what nutrients it contains, before showing a clip of herself working out in the gym. She ends by showing that she's already taken the creatine today, implying the viewer should, too. # Brand positioning Ancient + Brave is presented as a brand offering high-quality creatine products that are designed to enhance workout performance and overall well-being. The brand stands out by incorporating key nutrients like vitamin D, taurine, and magnesium into their creatine formula, distinguishing it from standard creatine supplements and providing additional health benefits. The brand appeals to health-conscious consumers who are looking to optimize their workout results with a supplement that also supports energy levels and recovery. # Product The featured product is Ancient + Brave True Creatine, an advanced creatine formula aimed at improving workout performance, maintaining energy levels, and facilitating recovery. The ad highlights that it contains creatine monohydrate, the most studied form of creatine. In addition to creatine, it includes key nutrients like vitamin D, taurine, and magnesium to provide added health benefits. The ad presents the product as a beneficial supplement to integrate into a daily routine, even on non-training days, emphasizing the holistic approach to fitness and wellness it provides. # Visual style The ad features a mix of authentic, casual home footage with polished gym shots. The editing alternates between quick cuts during the workout scenes and static, selfie-style shots of the influencer. The pacing is moderate, aiming to feel both informative and dynamic. The overall feel is upbeat and encouraging, reflecting a lifestyle-focused approach to fitness. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action te toca a ti # Point of view - [object Object] # Storyline - 00:00–00:02 The influencer introduces herself and states that she's about to begin a workout, but first she is going to drink her coffee. This is presented as a regular, relatable routine before the workout. - 00:02–00:07 The influencer then introduces the Ancient + Brave Creatine supplement that she adds to her coffee. The brand is presented as a vital component of the speaker's day-to-day routine. - 00:07–00:10 The influencer holds up the bottle of Ancient + Brave True Creatine and adds a scoop of it to her coffee. This is presented as an ordinary daily habit. - 00:10–00:11 The influencer stirs and drinks her coffee, showcasing that the creatine is simply a part of her regular routine. - 00:11–00:21 The influencer presents creatine monohydrate as the most studied form of creatine and states that she especially likes Ancient + Brave because it includes nutrients like vitamin D, taurine, and magnesium. This informs the audience that it is a superior and more beneficial product than other creatines. - 00:21–00:25 The influencer continues to explain that she takes it to improve performance, maintain energy, and improve recovery. This further explains the benefits of the creatine. - 00:25–00:29 The influencer concludes the advertisement by saying that she has already worked out and taken her creatine, and now it is the viewer's turn. She is encouraging the viewer to also take the creatine.

# Ad summary A woman in her kitchen explains the benefits of Ancient and Brave supplements. She demos the products and then shares a discount code. # Brand positioning Ancient and Brave positions itself as a modern wellness brand offering a range of premium collagen and supplement products designed to support inner health and radiance. The brand values simplicity, purity, and effectiveness. Their products are presented as easy to incorporate into daily routines to enhance overall well-being. Ancient and Brave challenges the norm of complicated supplement routines by offering single-ingredient products with simple consumption methods. # Product The ad features two Ancient and Brave products: True Hydration and True Collagen. True Hydration is a coconut flavored electrolyte powder that comes in individual stick packs. It can be taken before a workout. True Collagen is a flavorless collagen powder that can be mixed with water, other beverages, or even yogurt. The ad shows the product added to a coffee. Both products are designed to be seamlessly integrated into daily routines, offering a convenient way to boost hydration and collagen intake. Both products are packaged with elegant, minimalist black and gold branding. # Visual style The ad has a bright and clean aesthetic with a UGC feel. It features static shots and quick cuts that are timed to the speaker. The production quality is polished with natural lighting. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Os dejo aquí el link y toda la info está en su web # Point of view - [object Object] # Storyline - 00:00–00:03 The creator asks when she takes the supplements, setting up the informational aspect of the ad. - 00:03–00:04 She responds to her own question, stating she takes it before training to help the audience understand the supplement's purpose and timing. - 00:04–00:08 She acknowledges that people often ask about the flavors, anticipating a common question and transitioning into a product demo. - 00:08–00:14 She picks up the True Hydration stick pack and explains it has a light, subtle coconut flavor and dissolves well. - 00:14–00:17 She transitions to True Collagen, explaining that she takes it with water to showcase another product in the line. - 00:17–00:23 She demonstrates how to mix it, advising viewers to wait 30 seconds before stirring to ensure it dissolves properly. - 00:23–00:29 She states that True Collagen is flavorless, then demonstrates how it can be added to coffee and yogurt, highlighting the product’s versatility and ease of use. - 00:29–00:39 She reveals that she has a discount code and shares it with the viewers, offering them a clear incentive to purchase.

# Ad summary The ad features a woman participating in a women's race in Madrid. She shows how she uses Ancient + Brave products to prepare for and stay hydrated during the race, emphasizing how they help her maintain energy. # Brand positioning Ancient + Brave is presented as a brand focused on wellness and performance, particularly for active women. The brand aligns with a lifestyle centered around health, energy, and community, as evidenced by the woman participating in a women's race. It positions itself as a supporter of women's physical achievements and overall well-being. The brand does not engage in competitor comparisons, focusing instead on the functional and emotional benefits of its products. # Product The ad features two Ancient + Brave products: True Creatine+ and True Hydration. True Creatine+ is a creatine formula designed to enhance energy and muscle performance. The woman in the ad prepares the product with water and states that it will help her stay "a tope" during the race, taking care of herself and maintaining her energy. True Hydration is an electrolyte powder to be added to water, packaged in a single-use sachet. The ad shows the woman adding the contents of the True Hydration packet to her water bottle right before the race, to stay hydrated during the race and stating it will help her stay hydrated during the race. # Visual style The ad has a UGC feel due to the selfie-style camera work and handheld shakiness. The editing rhythm is quick with jump cuts. The overall aesthetic is natural, with outdoor lighting and an on-the-go feel. The pacing shifts across the ad, with faster cuts during the race scenes and slower segments during product preparation. The audio-visual sync is present but not heavily emphasized, with cuts mostly timed to natural breaks in speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The woman is at the starting line of the Carrera de la Mujer in Madrid. She expresses her excitement at joining the "marea rosa" and gearing up for the race. The message is one of enthusiasm and participation in a community event. The perspective is from her personal point of view, filming selfie-style, and is upbeat. - 00:07–00:11 00:07–00:11 She transitions to a scene inside her hotel room at 7:30 AM, stating her intention to prepare her body for the race. The message is to prioritize self-care before a physical challenge. The perspective is again from her personal point of view, emphasizing preparation. - 00:12–00:19 00:12–00:19 She introduces True Creatine+ by Ancient + Brave, stating it will help her perform during the race. She demonstrates how to prepare the product by adding a scoop of powder to a glass of water, mixing it, and drinking it. The intention is to showcase the product as part of her race preparation. The perspective is from her personal point of view as a customer. - 00:20–00:26 00:20–00:26 She grabs a True Hydration sachet to take with her, to stay hydrated during the race. She then is seen at the race pouring the sachet into a bottle of water. She calls it "así de fácil!" conveying that it is an easy way to hydrate. The intention is to showcase the product as an easy and essential item for the race. - 00:27–00:58 00:27–00:58 She is running the race among a large crowd of women in pink shirts. She's running the race, showing herself among other runners and drinking water, emphasizing her energy and participation. The perspective is from her point of view as she navigates the race, sharing the experience. The tone is energetic and determined. - 00:59–01:22 00:59–01:22 She crosses the finish line and expressing gratitude to Ancient + Brave for helping her participate in the race. The message is one of accomplishment and appreciation. The perspective is from her personal point of view, filming her excitement and gratitude at having completed the race.

# Ad summary This ad features a woman promoting the Ancient + Brave True Hydration and Creatine supplements. She discusses the importance of maintaining energy and how these products help her stay hydrated and support recovery, especially during workouts. # Brand positioning Ancient + Brave is presented as a brand focused on supporting an active lifestyle through supplements that aid in hydration, recovery, and energy maintenance. The brand positions itself as an essential part of a wellness routine. The brand is positioning itself as functional since it offers supplements that help in hydration and energy maintenance. # Product The ad features two products by Ancient + Brave: True Hydration and Creatine. True Hydration is described as an electrolyte formula designed to keep the user well-hydrated, especially during workouts. Creatine is a supplement taken daily to support recovery and maintain energy levels, even on non-training days. Both products are presented as essential components of a wellness routine, emphasizing the importance of caring for the body to enhance performance and overall energy levels. The ad tells the viewer that these products help to maintain energy levels and recovery, making them worth trying or buying. # Visual style The ad has a UGC feel with natural lighting and casual settings, suggesting authenticity. The editing style combines static shots with quick cuts to maintain a conversational tone. The production quality is a mix of home recording and outdoor shots, providing a balance between personal endorsement and product demonstration. The pacing is moderate with consistent cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator introduces the topic of energy levels, explaining that they can fluctuate even when one takes good care of themselves, causing fatigue and difficulty in performing basic tasks. - 00:09–00:13 She emphasizes the importance of taking care of one's energy and states that for her, living with energy equals success. - 00:14–00:16 She adds that a key part of keeping your energy levels up is accompanying the body. - 00:17–00:25 She promotes Ancient + Brave's True Hydration electrolyte formula for hydration, especially during workouts. - 00:26–00:34 She recommends taking Creatine daily to support recovery and energy maintenance, even on non-training days. - 00:35–00:42 She concludes by saying that it's not just about training more, but about taking better care of how you accompany your body.

# Ad summary A female runner shares her daily routine and introduces two products, True Hydration and True Collagen, from Ancient + Brave to help prepare and recover from trainings. # Brand positioning Ancient + Brave is presented as a brand focused on combining physical exercise with wellness. The brand aims to occupy a space in the consumer's mind that associates exercise with internal and external care. It promotes a lifestyle that values both physical fitness and overall well-being. Ancient + Brave provides functional products, such as hydration and collagen supplements, designed to enhance both the preparation and recovery aspects of physical training, aligning with the category norms of health and wellness while pushing against the separation of fitness and internal care. # Product The ad features two key products from Ancient + Brave: True Hydration and True Collagen. True Hydration is presented as a natural electrolyte supplement that comes in both a crystal jar and single-dose packets. It provides natural electrolytes, has a slight coconut flavor, and helps maintain hydration during workouts. True Collagen is a Type I collagen supplement that supports the body from the inside out. This product does not have a flavor and helps care for the skin, hair, nails, and intestinal well-being. Both products are positioned as essential for workout preparation and recovery. The ad focuses on demonstrating how these products seamlessly integrate into a runner's routine, emphasizing their value in combining physical exercise with overall wellness. # Visual style The ad features a blend of polished commercial and UGC elements, creating a hybrid production quality. The editing style includes quick cuts and static shots, maintaining a consistent pace with the audio, enhancing engagement and information delivery. The aesthetic is bright and energetic, emphasizing the fitness and wellness aspects of the video. There are approximately 20 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video opens with the presenter holding running shoes and Ancient + Brave products, stating her love for self-care and running plans. This establishes the theme of combining personal well-being with exercise, setting the tone for the rest of the video from the presenter's perspective. - 00:05–00:10 00:05–00:10 The presenter then introduces Ancient + Brave, claiming that they allow her to combine her love for self-care and running. This reinforces the brand's message and provides a personal endorsement, creating trust through the presenter's enthusiasm. - 00:10–00:15 00:10–00:15 The presenter shifts focus to an upcoming running event, “La Carrera de la Mujer de Madrid”, expressing her excitement. This adds context to her fitness routine and highlights the importance of preparation and care. - 00:15–00:20 00:15–00:20 The presenter invites viewers to join her routine, transitioning into a demonstration of her pre-race preparations. This creates engagement by inviting viewers to participate, framing the advice as a friendly recommendation. - 00:20–00:25 00:20–00:25 The presenter introduces her routine as an extra layer of hydration and care to prepare for the race. This emphasizes the brand’s role in her fitness regimen. - 00:25–00:34 00:25–00:34 The presenter introduces and demonstrates the use of True Hydration for electrolytes, highlighting its coconut flavor and ability to keep her hydrated during training. This provides a functional overview of the product's benefits and flavor. - 00:35–00:45 00:35–00:45 The presenter showcases True Collagen, explaining how it supports her body from the inside, cares for skin, hair, nails, and improves intestinal well-being. This enhances the product’s appeal by listing multiple benefits. - 00:46–00:56 00:46–00:56 The presenter emphasizes the perfect combination of physical exercise and wellness, noting the products are key to preparation and recovery. This summarizes the core message, linking the Ancient + Brave products with fitness and health. - 00:56–01:02 00:56–01:02 The video transitions to the presenter running, showing her in action. This provides a visual representation of the lifestyle promoted by Ancient + Brave, showcasing the presenter's running activity and lifestyle. - 01:02–01:13 01:02–01:13 The presenter shares her motivation for running in Madrid’s women’s race, adding a personal touch. She focuses on physical preparation and strength. - 01:13–01:26 01:13–01:26 The presenter concludes by inviting viewers to join her journey with Ancient + Brave, promising to share updates on the products. This reinforces the call to action, encouraging viewers to follow her experience and engage with the brand.

# Ad summary This ad features a woman doing core exercises, then making and drinking a beverage made with Ancient and Brave collagen and electrolyte powders. She discusses the importance of hydration and minerals for recovery. # Brand positioning Ancient and Brave is a brand positioning itself in the wellness and fitness market, emphasizing the importance of recovery after training, not just the training itself. The brand aligns with a health-conscious and active lifestyle, promoting the use of collagen and electrolytes to aid in cellular recovery, hydration, and overall well-being. The brand aims to position itself as essential for anyone looking to optimize their fitness and health routine. # Product The ad promotes two products from Ancient and Brave: Wild Collagen and True Hydration. The Wild Collagen is a neutral-flavored collagen powder that supports the body from within. The True Hydration is an electrolyte powder with natural ingredients that prevents energy slumps, especially after sweating. These products are presented as essential supplements for hydration and cellular recovery, providing essential minerals for proper bodily function, especially after exercise. # Visual style The ad has a natural, polished look with a clean aesthetic. The editing is smooth with static shots and simple zooms. The production quality is high, resembling a polished commercial while maintaining a UGC feel. The pacing is consistent, with a relaxed rhythm. There is audio-visual sync, with text overlays timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman does sit-ups on a woven mat in front of large glass windows. - 00:04–00:06 The woman preps a beverage in a kitchen setting. - 00:06–00:09 The products on the counter (Wild Collagen and True Hydration) are highlighted. - 00:09–00:18 She describes how the collagen provides inner support and the electrolyte formula helps prevent energy crashes. - 00:18–00:29 She mixes and drinks the beverage, emphasizing the importance of hydration and cellular recovery, and says they are from Ancient and Brave.

# Ad summary This ad for Ancient + Brave features a content creator participating in Carrera de la Mujer, a women's race. She states that Ancient + Brave challenged her to participate, and she's been prepping with their True Hydration and True Creatine products, which help her stay hydrated, have more energy, and improve recovery. # Brand positioning Ancient + Brave is presented as a wellness brand whose hydration and creatine products are suited for those looking to optimize their energy levels and post-workout recovery. They aim to occupy a space in the consumer's mind that is functional and geared toward personal well-being, promoting the value of honoring your body. The brand aligns with the lifestyle of someone who is active and enjoys running. # Product The ad features Ancient + Brave's True Hydration and True Creatine products. True Hydration is an advanced electrolyte formula designed to maintain hydration. True Creatine+ is formulated to provide more energy and improve recovery. These products are designed for those looking to optimize their health and fitness routines. The ad presents the products as simple additions to a constant routine for athletes and those looking to improve their well-being. # Visual style The ad has a scrappy aesthetic, seemingly shot on a phone. The editing style is quick cuts with transitions between various scenes from the race. The production quality gives a UGC feel, supporting the tone of an everyday person documenting her experiences. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with footage of the Carrera de la Mujer women's race, where participants run through city streets. - 00:02–00:05 A woman wearing an Ancient + Brave hat is seen pouring a True Hydration single-dose packet into a water bottle, illustrating how the product can be used in daily life. - 00:05–00:07 The scene transitions back to the race, showcasing a crowd of runners and the race's overall atmosphere. - 00:07–00:08 The woman from earlier appears again, walking along a pink carpet with the race logo. - 00:08–00:15 More race footage appears, showcasing participants running and the Ancient + Brave products, True Hydration and True Creatine. - 00:15–00:25 The woman in the Ancient + Brave hat is seen in a wheelchair and running the race with other racers. - 00:25–00:25 She poses for a group selfie with two other women, further emphasizing the joy and community of the experience.

# Ad summary A female marathon runner shares her post-run hydration and recovery routine, highlighting Ancient + Brave's True Hydration and True Creatine supplements. She emphasizes the simple steps involved and the energy boost she experiences, showcasing the products as an integral part of her active lifestyle. # Brand positioning Ancient + Brave is presented as a wellness brand focused on hydration and muscle recovery for athletes. The brand is positioned as a provider of supplements that seamlessly integrate into an active lifestyle, offering convenient solutions for enhancing energy and overall well-being. The brand promotes functional wellness by emphasizing the tangible benefits of its products, such as increased hydration and muscle recovery. Ancient + Brave occupies a space in the wellness market by offering products geared towards enhancing physical performance through daily routines. # Product Ancient + Brave promotes two main products in this ad: True Hydration and True Creatine. True Hydration is highlighted as a mineral electrolyte supplement designed to enhance hydration and energy levels. It is presented as a pre- or post-workout product for those needing an extra boost. True Creatine is presented as a supplement taken daily to enhance muscle recovery. The product is for athletes or active individuals seeking to improve their recovery process. Both products are packaged in dark brown glass jars with minimalist label designs. The products are easy to use and integrate into a daily routine. The benefits of these supplements include increased energy, better hydration, and improved muscle recovery. # Visual style The ad has a natural, bright, and clean aesthetic. The editing style is quick, with fast cuts between shots to maintain a brisk pace. The production quality feels like a hybrid of UGC and polished commercial content, which lends an authentic feel. The visuals are straightforward and focus on showcasing the products and their ease of integration into a daily routine. There is a consistent use of natural light, and the editing is timed to the audio and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a shot of a crowded marathon, setting the scene for an active lifestyle. This is presented from the first-person POV of someone in the marathon who raises their arms in the air in triumph, which sets the stage for the routine that follows. - 00:02–00:06 00:02–00:06 The scene transitions to a woman standing in her kitchen. She shares that it's the end of her run and that she will share her pre-workout routine using Ancient + Brave products. The audience is seeing the steps in the woman's routine. - 00:06–00:12 00:06–00:12 The woman adds Ancient + Brave's True Hydration with mineral electrolytes to her water, stating that it helps her stay more hydrated and gives her more energy. She does this in a matter-of-fact manner, showing how she incorporates the product into her daily routine. - 00:13–00:16 00:13–00:16 The woman displays Ancient + Brave’s True Creatine supplement, which she states she takes daily to help her recover better muscularly. She shows the product and its integration into her everyday life. - 00:16–00:19 00:16–00:19 She adds the True Hydration supplement to her water bottle. - 00:19–00:21 00:19–00:21 The woman states that it’s a super simple action and drinks the water. Her tone is casual, emphasizing the simplicity and ease of incorporating the products into a routine. - 00:21–00:23 00:21–00:23 She states that she feels better and has more energy from the start just by doing that simple action. This re-emphasizes the benefit of adding Ancient + Brave products to a daily routine. - 00:23–00:26 00:23–00:26 The woman winks and is happy. Then, the camera cuts back to her running the marathon with more energy. This visual reinforces the positive outcome of using the products, highlighting their role in enhancing athletic performance and well-being.

# Ad summary The ad features a woman promoting Ancient + Brave True Collagen as a way to combat collagen loss that occurs naturally as people age. She emphasizes that the product is easy and convenient to take due to its neutral flavor and that clinical studies support its efficacy. She highlights that it contains type 1 collagen peptides of bovine origin from the European Union and has a low molecular weight that guarantees its absorption and that is is free of additives or unnecessary ingredients. She drinks the collagen after mixing it into a beverage. # Brand positioning Ancient + Brave is a collagen supplement brand positioned as a solution for collagen loss due to aging, specifically targeting the effects of perimenopause and menopause. The brand emphasizes scientific backing with its clinical studies, and offers a convenient, additive-free supplement, differentiating itself with a focus on ease of use and a clean formula. The brand presents a functional approach centered around well-being by offering a product that aids in supporting skin health and the overall organism. # Product Ancient + Brave True Collagen is a collagen supplement designed to replenish collagen lost due to aging. The supplement consists of hydrolyzed collagen peptides that aid in replacing the collagen that is lost, helping to contribute to the well-being of skin and the organism. The product contains type 1 collagen peptides of bovine origin from the European Union, and the formula is clinically tested and has a low molecular weight for guaranteed absorption. It is described as easy and comfortable to take due to its neutral flavor and it is free of additives or unnecessary ingredients. The product can be added to a coffee or habitual drink, and after three months a difference will be seen. # Visual style The ad has a polished feel with medium production quality. It features the woman in a vlog style in her home. The shots use quick cuts and static shots and have natural lighting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Añádelo todas las mañanas a tu café o bebida habitual # Point of view - [object Object] # Storyline - 00:00–00:03 The woman asks the viewer if they are aware that collagen is gradually lost starting between the ages of 25 and 30. The speaker is addressing the viewer to bring awareness to the topic of collagen loss and to position herself as a knowledgeable source. The tone is inquisitive. - 00:03–00:11 00:03–00:11 The woman explains that collagen loss affects the skin (wrinkles and lack of firmness), hair, nails, tendons, and ligaments. The speaker is educating the viewer to build understanding of the impacts of collagen loss across multiple body systems. The tone is informative and supportive. - 00:11–00:16 00:11–00:16 The woman says that collagen loss is accelerated during perimenopause and menopause because of hormonal changes. The speaker is educating the viewer to build understanding of the impacts of collagen loss during perimenopause and menopause. The tone is informative and supportive. - 00:16–00:26 00:16–00:26 The woman holds the product and says the best way to support collagen loss is with a good supplement with hydrolyzed collagen peptides that helps to replace lost collagen and contribute to the well-being of skin and the organism. The speaker is providing a solution. The tone is informative and supportive. - 00:26–00:33 00:26–00:33 The woman introduces Ancient + Brave True Collagen, emphasizing its ease of use and neutral flavor, adding that its efficacy is backed by clinical studies. The speaker is introducing the product as an easy solution to the problem of collagen loss, highlighting the benefits of convenience, flavor, and scientific support. The tone is positive and reassuring. - 00:33–00:41 00:33–00:41 The woman introduces Ancient + Brave True Collagen, emphasizing that the collagen contains type 1 collagen peptides of bovine origin from the European Union with a low molecular weight that guarantees its absorption and that is is free of additives or unnecessary ingredients. The speaker is highlighting the specific features of the product to justify its value and efficacy. The tone is informative and convincing. - 00:41–00:45 00:41–00:45 The woman encourages the viewer to add the product to their coffee or beverage and says that they will see a difference in three months. The speaker is providing a call to action and setting an expectation of results. The tone is encouraging and supportive.

# Ad summary A woman stands in her kitchen and talks about the benefits of Ancient + Brave True Collagen. She notes that the peptides are low molecular weight, and easily absorbed. She shares how to take the product and states it will make skin more hydrated and elastic, help wrinkles, and make hair and nails stronger. She mixes it with water to show how easy it is to mix. # Brand positioning Ancient + Brave is a brand that offers health and beauty supplements. In this ad, they are presented as a premium brand offering easy solutions to age-related health concerns, offering collagen products that fit seamlessly into everyday life for skin, hair, and nail health. # Product The product featured is Ancient + Brave True Collagen. It is a collagen supplement in powder form, presented as an easy-to-use addition to any drink or even soup. The benefits are described as hydrating and elastic skin, improved wrinkles, and stronger hair and nails. The collagen is described as collagen type 1 peptides with low molecular weight for easy absorption. A scoop of the collagen is 8 grams. # Visual style The ad has a clean, natural aesthetic. The setting is a well-lit home kitchen, and the presenter has a friendly, approachable demeanor. The editing is simple and straightforward, with static shots and smooth transitions. The overall production quality is polished, giving the ad a professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Os dejo el link aquí, por si queréis probarlo. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman introduces Ancient + Brave True Collagen. - 00:00–00:05 She states that True Collagen is type 1, has a low molecular weight, and is easily absorbed. - 00:05–00:09 She states that collagen peptides stimulate cells to make more collagen. - 00:10–00:14 She states that True Collagen makes skin more hydrated and elastic, improves wrinkles, and makes hair and nails stronger. - 00:14–00:17 She shows a jar of True Collagen and a gold scoop. - 00:15–00:21 She states that it is easy to take, has a neutral taste, and mixes well with coffee, tea, water, or soup. - 00:21–00:27 She is seen scooping the collagen and mixing it into a glass of water. - 00:22–00:27 She says she takes a scoop per day, which is 8 grams. She mentions that she is feeling the effects and sleeping better. - 00:28–00:30 She says she is leaving a link if people want to try it.

# Ad summary The ad showcases Ancient + Brave's True Collagen and True Hydration products, highlighting their benefits for runners and active individuals. The ad emphasizes the importance of proper hydration with electrolytes and collagen for deeper hydration and better recovery, showcasing the products as a simple addition to a healthy lifestyle. # Brand positioning Ancient + Brave is presented as a wellness brand focused on providing natural hydration and collagen supplements to enhance overall health and performance. The brand emphasizes simplicity, ease of use, and integration into daily routines, particularly for active individuals. Its positioning appears to value natural ingredients and functional benefits, such as electrolyte replenishment and collagen support, making it appealing to health-conscious consumers who prioritize both performance and well-being. # Product The ad features two products from Ancient + Brave: True Collagen and True Hydration. True Hydration is a formula with natural electrolytes based on coconut water, designed to provide advanced hydration. It is emphasized as a simple addition to daily hydration routines, perfect for runners needing electrolyte replenishment. True Collagen is a hydrolyzed type 1 collagen that is flavorless, making it easy to mix with water. The products are highlighted for their ability to support deeper hydration and better recovery after physical activities, making them worth trying for those seeking to optimize their hydration and collagen intake. # Visual style The ad features a natural and authentic aesthetic, with a mix of outdoor shots and close-ups of product preparation. The editing style includes quick cuts to transition between different activities and environments, maintaining a consistent pace throughout the video. The production quality has a polished UGC feel, combining casual, on-the-go shots with clear product displays, suggesting a blend of accessibility and quality. The pacing is moderate, with cuts timed to voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the woman running outside and mentioning race season and running a woman's race. - 00:05–00:18 She transitions to adding True Collagen and True Hydration to her routine by adding them to a glass of water. - 00:18–00:20 She clarifies how easy the product is to use. - 00:19–00:20 She is then seen drinking the collagen and hydration drink. - 00:21–00:28 She shares that she is not one for hard training but rather enjoying herself, and that this type of race is absolute enjoyment for her. - 00:29–00:33 She then shares that the most important part of running is hydration. - 00:33–00:42 The woman adds that water is not enough and that one needs an extra boost of electrolytes and collagen. - 00:37–00:44 The woman adds that it is key for deeper hydration and to support better recovery.