How Alex Mehr, Ph.D. Advertises on Meta

# Ad summary This ad uses a visually striking image of a human figure constructed from DNA strands and computer code to question the capabilities of artificial intelligence. The ad positions the brand as an innovative force that transcends the limitations of AI, suggesting that it offers something beyond mere replication of the past. # Brand positioning This brand positions itself as being on the cutting edge, boldly challenging the status quo of artificial intelligence. By declaring "AI IS DEAD," the brand suggests that it offers a more advanced or innovative solution, moving beyond the limitations of current AI technologies. The brand aims to occupy a space in the consumer's mind as a pioneer in a new era of technology. Its tone is assertive and confident, pushing against the norm of unquestioning acceptance of AI and promoting a lifestyle of innovation and forward-thinking. # Product The ad implies that the product is a new technological solution that surpasses traditional artificial intelligence. Instead of merely copying the past, as the ad claims AI does, this product offers something more innovative and forward-looking. The visual representation of the product is abstract, using the imagery of DNA interwoven with computer code to suggest a blend of biological and digital intelligence. The product is positioned for those who seek to be at the forefront of technology, offering a new approach that leaves older AI models behind. # Visual style The ad features a visually striking and somewhat unsettling aesthetic, blending biological and technological elements to create a sense of futuristic unease. The use of a dark background, blue DNA strands, and scattered code snippets creates a high-tech, almost dystopian feel. The distressed red block adds a sense of urgency, while the overall image quality is polished and professional. The ad's style is disruptive, aiming to stand out in the feed with its bold message and unconventional imagery. # Hooks Headline: AI IS DEAD # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the stark statement, "Artificial Intelligence copies the past," immediately setting up a critique of existing AI technology. This is told from the perspective of the brand, which is positioning itself as offering something superior to traditional AI. - The central message, "AI IS DEAD," is boldly displayed in large, impactful letters, reinforcing the brand's challenge to the current state of AI. This is also from the brand's perspective, making a strong statement about the limitations of AI. - The image of a human figure constructed from DNA and computer code visually represents the brand's solution, suggesting a blend of biological and digital intelligence. This image is from the brand's perspective, illustrating its innovative approach and setting it apart from conventional AI. - The ad concludes with the brand's name, "FAMOUS.AI," leaving the audience with a clear association between the brand and the idea of transcending traditional AI. This is told from the brand's perspective, reinforcing its identity and positioning in the market.

# Ad summary This image ad promotes Supercool, an AI tool that allows users to create their own social media influencers. The ad features a woman's profile with a geometric and futuristic design, emphasizing the artificial intelligence aspect. # Brand positioning Supercool is positioned as an innovative technology company providing tools for creating AI-powered influencers. The brand embraces a futuristic and tech-forward aesthetic, aiming to appeal to users interested in cutting-edge AI applications for social media. Supercool seemingly caters to an audience that values efficiency, customizability, and the ability to create and control a digital presence, possibly pushing against the norms of traditional influencer marketing. # Product Supercool is presented as an AI tool that enables users to create and manage their own social media influencers. The product promises customizability and control over a digital persona, leveraging AI to generate content and engage audiences. The emphasis is on empowering users to have a unique and tailored influencer without the constraints or costs associated with real-life influencers. The ad targets users who are interested in exploring new technologies and achieving a strong social media presence with minimal effort. # Visual style The ad employs a modern, high-contrast visual style with a focus on geometric abstraction to represent AI. The use of a monochrome palette with a pop of purple adds a sleek, futuristic feel. The slightly distressed texture gives it a contemporary edge. # Hooks Headline: CREATE YOUR OWN INFLUENCER WITH AI # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a stylized image of a woman’s profile, half-rendered traditionally and half-rendered with geometric shapes, conveying the blend of human and AI. This is intended to immediately capture attention and visually represent the product's core concept, as seen through a brand perspective of innovation and modernity. - The text "CREATE YOUR OWN INFLUENCER WITH AI" reinforces the product's function and appeal, communicating the central value proposition that the user can personally design and manage an AI influencer. The message is framed from the brand’s perspective, inviting the user to take control and create their own digital persona. - The brand name "SUPERCOOL" at the bottom serves as a final branding element, solidifying the brand identity and leaving a memorable impression, presented from the company's perspective.

# Ad summary The ad features a series of quick cuts that show off a product being worn by a person, who is mostly in shadow. The ad is set to music and features a text overlay that asks "Anything at the push of a button?" # Brand positioning The brand, SUPERCOOL, is presented as a brand that is modern and on the cutting edge of tech. The brand tone is mysterious and intriguing, and the brand name implies that their products are high quality and technologically advanced. # Product This ad highlights a piece of wearable technology by SUPERCOOL, likely a garment with integrated light-up displays. The product features circular light patterns on the back that pulsate and change dynamically, activated with what the ad suggests is a single button press. Although the specific functionality or purpose is not explicitly stated, the ad conveys that the garment is technologically advanced and visually impressive. # Visual style The ad has a dark and mysterious aesthetic, with most of the shots featuring a silhouetted figure. The pacing is fast, with quick cuts to the product being worn by the person in each shot. The combination of these elements creates an intriguing tone that generates curiosity in the viewer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the text overlay, "Anything at the push of a button?" centered on a silhouetted person wearing the advertised garment. - 00:03–00:24 The visuals include a series of quick cuts to the back of the person wearing the SUPERCOOL garment. This builds anticipation for the full reveal. - 00:24–00:45 The visuals change between shots of the circular light pattern that is on the garment.

# Ad summary The ad shows a screenshot of a user review for the 'SuperCool' AI tool, which is portrayed as superior to CHAT GPT. The review highlights the tool's capabilities in creating a playable video game from character design and story inputs in just 10 minutes, indicating its effectiveness and efficiency for users in AI and creative fields. # Brand positioning The brand 'SuperCool' is positioned as an innovative and powerful AI tool, particularly for creative applications like video game design, 3D modeling, and image generation. It aims to occupy a space in the consumer's mind as a superior alternative to existing AI tools like CHAT GPT, emphasizing its legitimacy, power, and efficiency. The brand aligns with a tech-forward, creative lifestyle, pushing against the norms of slower, more cumbersome AI tools by promising rapid results and error correction. # Product The product being advertised is 'SuperCool,' an AI tool designed for various creative applications, including 3D modeling, video production, image generation, and music production. The ad highlights its use in designing a video game, emphasizing that it can create a playable game in about 10 minutes from 150 pages of character design and story inputs. It is for users in AI, creative, and academic fields looking for a powerful and efficient AI tool. The USP is its speed and ability to fix errors. The ad addresses the purchase barrier of lengthy development times by showcasing the product's rapid results and error correction. # Visual style The ad presents a platform-native aesthetic by using a screenshot of a review, mimicking the style of a customer review from a social media or app store setting. The production quality is simple and mimics user-generated content, likely designed to come across as authentic and unpolished. The typography is clean and legible, ensuring the review is easily scannable. The style contrasts with highly produced ads, aiming for a disruptive, lo-fi feel to capture attention in the feed. # Hooks Headline: SuperCool; Light years ahead of CHAT GPT # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a user review from 'David James Thornton,' who identifies himself as someone in an AI class at university. The message conveyed is that the product is trusted by real users who are also experts. The audience is experiencing it from the customer's perspective. - The user gives the product a five-star rating and labels it 'Light years ahead of CHAT GPT.' The message conveyed is that the product is better than a well-known competitor. The audience is experiencing it from the customer's perspective. - The user describes the product being 'legit and pretty powerful', noting its use for different use cases like video production and image generation. The message conveyed is that the product is powerful, versatile, and effective in different domains. The audience is experiencing it from the customer's perspective. - The user mentions feeding it 150 pages of character design and story and having it create a playable video game in 10 minutes, while fixing errors along the way. The message conveyed is that the product is highly effective at automating complicated creative tasks, like video game development. The audience is experiencing it from the customer's perspective. - The user mentions the product is in beta right now and they cannot wait to see what it is capable of in 6 months, adding 'Bye BYe Chat GPT!' The message conveyed is that the product is cutting edge and will only get better with time, and the user has switched to using this new product from the competitor. The audience is experiencing it from the customer's perspective.

# Ad summary This ad showcases a sleek motorcycle in various nighttime urban settings, emphasizing its modern design and dynamic performance. Through visuals of the motorcycle in motion and stylized shots highlighting its features, the ad aims to portray the motorcycle as a symbol of freedom, innovation, and individuality. Accompanied by a catchy and upbeat song, the ad targets a younger audience. # Brand positioning The brand is positioned as innovative and forward-thinking, emphasizing freedom, movement, and modern design. It seeks to occupy the space of a lifestyle brand appealing to individualistic and creative consumers. The brand aligns with a tone of excitement, adventure, and coolness, pushing against the norm of conventional transportation and promoting a lifestyle of independence and self-expression. This positioning leans towards emotional appeal, aiming to connect with consumers' desires for freedom and excitement. # Product The advertised product is a modern motorcycle designed for urban environments. It features a sleek, minimalist design with notable elements such as a halo headlight and distinct lighting patterns. The motorcycle is shown in motion in different nighttime settings, emphasizing its maneuverability and aesthetic appeal. The motorcycle’s USPs include its cool, futuristic design, and its ability to make the rider feel free and in motion. The ad addresses the desire for individuality and self-expression by showcasing the motorcycle as a means to stand out and make a statement. # Visual style The ad features a polished, commercial aesthetic with a focus on modern design and dynamic movement. Quick cuts and smooth transitions create a fast-paced rhythm, syncing with the upbeat music track. The production quality is high-end, enhancing the motorcycle's appeal. Visual motifs include consistent center-framing of the motorcycle, nighttime urban settings, and prominent lighting to highlight features. The pacing is consistently quick, enhancing the sense of excitement and energy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: A motorcycle is shown riding through a desert landscape with an orange sky at dusk. The word "SUPERCOOL" appears on the screen, setting a tone of excitement and adventure. The perspective is from a third-person, cinematic view, highlighting the motorcycle's dynamic movement. This opening grabs attention and establishes the central theme of coolness and freedom. - 00:07–00:16 00:07–00:16: The scene transitions to a motorcycle in a garage with neon green lights, creating a modern, urban feel. The SUPERCOOL overlay is still present. This continues the theme of coolness, adding an element of futuristic design and technological sophistication. The third-person perspective emphasizes the motorcycle's aesthetic and features. - 00:16–00:25 00:16–00:25: The motorcycle is shown riding through a dark tunnel, again with the SUPERCOOL overlay. The shots highlight the bike’s lights and movement, emphasizing its functionality and visual appeal. The viewpoint varies between following the bike and showing the rider's perspective. This segment focuses on the motorcycle's performance and its ability to navigate urban environments. - 00:25–00:37 00:25–00:37: The scene shifts to a foggy road at night, with streetlights adding an atmospheric touch. The motorcycle is shown from behind as it drives into the distance. This builds on the theme of freedom and movement, creating a sense of journey and escape. The continuous SUPERCOOL overlay reinforces the brand's core message. - 00:37–00:47 00:37–00:47: A man is shown doing a wheelie on the motorcycle, followed by close-up shots of the bike’s design features. This emphasizes the motorcycle's capabilities and stylish design. The SUPERCOOL text is still overlaid on the footage. The ad culminates in a darkened screen with the SUPERCOOL text fading into brown.

# Ad summary This ad uses a bold statement to grab attention and introduce synthetic intelligence. # Brand positioning FAMOUS.AI positions itself as an alternative to traditional AI, offering 'synthetic intelligence' as a superior solution. The brand targets forward-thinking individuals and companies that are ready to move beyond what they see as outdated artificial intelligence. The tone is assertive and confident, suggesting FAMOUS.AI is ahead of the curve and challenging industry norms. # Product The product is synthetic intelligence, offered by FAMOUS.AI. The ad does not explicitly define what synthetic intelligence is or how it works but rather implies that it is a next-generation alternative to traditional AI. The product is for users who want to stay at the forefront of technology, suggesting a superior approach to conventional AI. The central message is that conventional AI is now obsolete, and FAMOUS.AI offers a product to take its place. # Visual style The ad employs a minimalist aesthetic with high contrast. The use of a solid black background and bold white text creates a stark, attention-grabbing design. The strategic design approach relies on a straightforward, declarative style to convey a strong message quickly. # Hooks Headline: AI IS DEAD # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the bold statement "AI IS DEAD", immediately grabbing the viewer's attention and establishing a sense of urgency. The brand is presenting the problem from its POV. - The copy follows with "USE SYNTHETIC INTELLIGENCE INSTEAD" to transition to the solution offered by the brand. The brand is communicating that they can solve the problem they have just posed. - The ad ends with the brand name "FAMOUS.AI", leaving the audience with a direct referral to the specific company providing synthetic intelligence. The brand is solidifying who is providing the solution.

# Ad summary This ad features a stained and dirty sock on a wood floor next to a window. The headline states that "AI is dead" and encourages the viewer to "use synthetic intelligence instead." # Brand positioning This ad does not clearly feature a brand. The ad utilizes shock value to grab the viewer's attention by declaring AI as "dead". Instead, the ad encourages the viewer to "use synthetic intelligence instead", suggesting that this brand is promoting a synthetic form of intelligence and implying that it is superior to AI. The brand seems to be pushing against the current trend of AI technology. # Product The ad is promoting a new concept called "synthetic intelligence". The ad grabs the viewer's attention by claiming that "AI is dead" and should be replaced with synthetic intelligence. In the context of the ad, the pain point is artificial intelligence (AI) and the solution is synthetic intelligence. # Visual style The ad uses a grimy and slightly shocking aesthetic. The image appears to be shot with natural lighting and emphasizes realism. The text is integrated in a bold, attention-grabbing manner. # Hooks Headline: AI IS DEAD # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad grabs the viewer's attention by declaring that “AI is dead”. The message intends to shock the viewer and set the stage for the product being advertised. This part of the story is told from the brand's perspective. - The ad introduces its solution by encouraging the viewer to “use synthetic intelligence instead”. The message aims to introduce the viewer to the new concept of synthetic intelligence. This part of the story is told from the brand's perspective.

# Ad summary This ad promotes SuperCool Film Maker software, designed to transform scripts into cinematic experiences. The ad features a stylized illustration of a person holding a glowing pen above a book that turns into a movie reel. # Brand positioning SuperCool Film Maker is presented as a tool that helps users transform their written scripts into immersive cinematic experiences. The brand implies innovation and creativity by connecting traditional scriptwriting with modern cinematic production. # Product SuperCool Film Maker software allows users to transform their scripts into cinematic experiences. The software is designed for anyone looking to bring their screenplay to life, adding visual and auditory elements to enhance the storytelling. The ad emphasizes the software's ability to convert written words into a fully realized cinematic format. # Visual style The visual style is highly stylized and digitally rendered, with a focus on bright colors and glowing effects. The image appears to be an illustration, giving it a modern and imaginative feel. The color palette consists mainly of dark blues, purples, and bright pinks, enhancing the cinematic atmosphere. # Hooks Headline: TURN YOUR SCRIPT INTO A CINEMATIC EXPERIENCE. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad aims to capture attention by showing a person holding a pen that creates a bright, magical effect. The goal is to visually demonstrate that the software can turn a script into something special. - The image then transitions to a book with a screenplay on it, visually symbolizing the transformation from script to cinema. The intention is to show how the software bridges the gap between writing and cinematic production. - Finally, the book transforms into a film reel, wrapping around the image with stars and nebulas in the background, completing the cinematic experience. This visual cue serves to reinforce the software's ability to bring scripts to life.

# Ad summary This ad uses a piece of abstract CGI art featuring a face made of gold, flowers, and water to grab attention and signal cutting-edge visual design. It pits the advertised product against "AI," and urges users to instead "Use synthetic intelligence." # Brand positioning FAMOUS.AI is presented as a next-generation AI provider. The brand positions itself in the high-end tech space by using sleek, polished visuals and positioning its offerings as a superior alternative to regular 'AI'. The brand aims to occupy the cutting edge of the tech market, appealing to users seeking innovative solutions and state-of-the-art technology. # Product This ad presents "synthetic intelligence" as a cutting-edge alternative to traditional AI, though it does not explicitly define the product. The product is for individuals or entities looking to stay ahead in the tech space. The ad addresses the fear of missing out (FOMO) by presenting synthetic intelligence as the new and improved version of AI. The ad implies that using "synthetic intelligence" will put the user on the front lines of tech innovation. # Visual style The ad uses a highly polished, CGI-style visual with dramatic lighting and an abstract, digital-art aesthetic. The image treatment features a deep color grade and shallow depth of field that directs focus to the center. The typography is large, bold, and integrated directly into the image. The ad attempts to project a cutting-edge aesthetic, implying its product is equally advanced. # Hooks Headline: AI IS DEAD # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a shiny, abstract depiction of a human-like face constructed from transparent materials, gold accents, and flowing water. The brand seems to be introducing an aesthetic that is meant to convey high-end innovation. - The ad declares “AI IS DEAD,” positioning the advertised product as a modern alternative, with the brand asserting itself as a leading voice in next-generation AI. - The ad uses the words “USE SYNTHETIC INTELLIGENCE INSTEAD” in order to urge the audience to embrace the advertised product, with the brand positioning its products as the superior and more modern choice. - The brand concludes with its logo at the bottom of the image, solidifying its association with the concept of synthetic intelligence and creating brand recognition.

# Ad summary This ad is for the song "AI is dead." The ad flashes scenes that relate to what is being said in the song. # Brand positioning This advertisement is for the song "AI is Dead" by a featured musical artist. The track itself challenges category norms by implying that typical AI is outdated, suggesting a need for something new, fresh, and bold—implicitly positioning the artist and their music in this space. The brand's tone is confident and assertive, using a mix of hip-hop and modern stylistic elements to align with a cutting-edge lifestyle. # Product The advertised product is the song titled, "AI is Dead." The product works by combining hip hop music with images to make a lyric video advertisement. The song has very confident sounding vocals, combined with trap-sounding melodies. The song itself is the unique selling proposition because there are no other songs by the artist featured in the ad. # Visual style The ad uses a yellow filter over every scene. The background colors all blend together due to the hue. The cuts are timed to the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:30 The song "AI is Dead" is playing.

# Ad summary This ad uses a vintage-inspired illustration style to promote Supercool, an AI-powered platform that turns ideas into movies. The ad emphasizes creative storytelling and empowering the unlimited imagination. # Brand positioning Supercool positions itself as an innovative, AI-driven platform that empowers creators to transform their ideas into movies. The brand emphasizes creative storytelling and leveraging AI technology to unlock the unlimited imagination, appealing to those who seek accessible and powerful tools for film production. Supercool challenges traditional filmmaking norms by providing an AI solution that simplifies and democratizes the movie-making process. # Product Supercool is an AI platform designed to turn ideas into movies. The platform empowers users to transform their creative thoughts into cinematic stories, regardless of their filmmaking experience. By leveraging AI technology, Supercool aims to simplify the complex process of movie creation, making it accessible to a broader audience. The ad highlights the platform's role in ushering in a new era of creative storytelling, providing tools that unlock the unlimited imagination. Supercool addresses the barrier of technical expertise and resource limitations, offering an AI-driven solution to bring any idea to the screen. # Visual style The ad has a vintage-inspired illustration style. The color palette is limited to black, white, red, and dark gray. The illustration style features textures and shading that mimics mid-century print techniques. # Hooks Headline: TURN YOUR IDEA INTO A MOVIE WITH AI # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The silhouette of a conductor with a baton raised in one hand is presented, standing in front of a glowing light, visually suggesting a creative and directing role, emphasizing their control over the unfolding story. - The brand's name, 'SUPERCOOL', appears prominently below the silhouette, visually connecting the conductor's role of guiding creativity with the brand offering. - The ad then uses the headline 'TURN YOUR IDEA INTO A MOVIE WITH AI' over a red banner to introduce the core value proposition, directly appealing to those with ideas for movies but lacking the means to produce them. - The ad reinforces its message with additional text promising 'A NEW ERA OF CREATIVE STORYTELLING' and 'EMPOWERING THE UNLIMITED IMAGINATION', emphasizing the transformative potential of the product.

# Ad summary This ad for Famous.AI critiques existing AI for being mere games and promotes its 'synthetic intelligence' as a tool for building real apps and businesses, emphasizing real ownership and impactful creation. # Brand positioning Famous.AI is positioned as a serious platform for businesses looking to leverage AI for building real, impactful applications and achieving 'real ownership.' The brand distinguishes itself from competitors, such as ChatGPT and Grok, that it considers as tools for fun and games. The company aligns with values of ambition, innovation, and strategic empowerment, targeting users who want to move beyond the superficial applications of AI towards creating significant business value. # Product Famous.AI offers 'synthetic intelligence' aimed at businesses and entrepreneurs, emphasizing the development of 'real apps' and 'real businesses.' This AI service is portrayed as a tool for achieving tangible business outcomes, enabling users to build something impactful. The product is positioned as a solution for those who seek 'real ownership' and significant business impact. Famous.AI addresses the perception that current AI is only for entertainment purposes by highlighting its service as a means to create something substantial. # Visual style The ad features a polished visual style with dramatic close-ups and sharp text overlays. The editing is paced to align with the narrator. The visuals contribute to an overall tone that is both futuristic and motivational, aiming to present AI as a tool for achieving serious business goals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a critique of existing AI systems like ChatGPT and Grok. - 00:00–00:07 It dismisses them as being 'cute' and only capable of simple tasks like singing lullabies. - 00:07–00:09 The ad acknowledges that it is okay to use AI for fun. - 00:09–00:15 The ad pivots to address viewers who seek to build something significant, suggesting that those who want to build an empire need synthetic intelligence. - 00:15–00:16 The ad highlights that this synthetic intelligence leads to real apps, and real businesses. - 00:16–00:24 The ad suggests that this future is 'right now'. - 00:24–00:25 The ad says that this AI is not for fun, but for real ownership. - 00:25–00:30 The ad concludes by stating that synthetic intelligence can 'build something they can't ignore'.

# Ad summary The ad features a man interviewing random pedestrians, asking them about the issues they have when completing projects. He then proceeds to tell them about a service called Supercool.com that they can use to create projects instantly. # Brand positioning Supercool.com aims to occupy a functional space in the consumer's mind by providing a tool that can instantly generate projects. It aims to simplify the project creation process by putting all the necessary tools (slides, chatGPT, docs, etc.) in one spot. The ad pushes against the norm of tediously creating projects from scratch. # Product Supercool.com is a service where you can put in any information that you want into the software, and it will generate your work for you all in one place. The ad aims to minimize the number of tabs a user needs open to complete a project and keeps slides, chatGPT, docs, and Safari all in one spot. # Visual style The ad has a UGC style to it and looks like a video that would be seen on social media. There are quick cuts between scenes that match the dialogue. The production quality of the ad feels as though it was filmed on a phone. The pacing of the ad is constant. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A man is asking pedestrians about how recently they had to do a project. - 00:03–00:04 The ad then goes on to show the responses from the interviewees. - 00:05–00:07 The man interviewing then asks the pedestrians what was the biggest issue for you guys when doing projects. This question is presented as a continuation from the previous moment in the ad. - 00:07–00:10 The ad then goes on to show the responses from the interviewees. This section is a continuation from the previous moment. - 00:10–00:16 The man interviewing says, “What if I told you that there is a tool that you guys can use to quite literally make your project instantly.” - 00:16–00:17 An interviewee asks the man “like what?” in response to the previous moment in the ad. - 00:17–00:19 The man tells the interviewees that it is called Supercool. - 00:19–00:34 The man interviewing says, “It’s only like 8 bucks. And basically you put any information you want into the software and it literally generates your work for you all in one place. So you don’t have to have a tab for slides, for chatGPT, for docs, for Safari. All of it goes into one spot.” - 00:35–00:36 An interviewee says, “Oh my god, for real?” in response to the man interviewing in the previous moment. - 00:36–00:38 The man interviewing says, “It’s called Supercool. Is this something that you guys think you guys would use?”, continuing his sales pitch. - 00:38–00:40 The interviewees respond by saying “100%” and “Yes”. - 00:40–00:45 The man interviewing concludes the ad by saying, “You can go get Starbucks for eight bucks or you can literally go get your project done instantly.”

# Ad summary The advertisement is for Supercool. This ad shows the backs of two heads against a red background while music plays. The text in the middle reads "AI THAT ACTUALLY GETS THINGS DONE SUPERCOOL". # Brand positioning The brand, Supercool, is positioned as an AI that helps make things easier. This is conveyed in the ad by claiming the AI does not tell you what you're thinking, but rather makes something from it all. The brand values the concept of not having to be smarter, but lighter. Instead of talking to a machine, the customer is sitting with Supercool. The brand is positioned as a functional AI that focuses on simplicity and making things easier, not telling people what they should think. # Product The product being advertised is Supercool, an AI platform. The ad aims to appeal to users who are looking for an AI platform that makes things easier. Rather than talk to a machine, you're sitting with Supercool. The product is unique in that it does not tell you what you are thinking, but rather makes something from it all. # Visual style The ad has a simplistic aesthetic with a red background and minimalistic design. The editing style utilizes static shots. The production quality is somewhat polished with the blurry red background effect. The pacing is very slow. The audio syncs with the visuals as the lyrics match the message of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with the backs of two people's heads and the text "AI THAT ACTUALLY GETS THINGS DONE" with the brand name below. - 00:06–00:13 The song plays, emphasizing that the AI doesn't tell you what you are thinking, it just makes something from it all. - 00:13–00:23 The song continues, emphasizing the user does not feel smarter, just lighter with this AI, and they aren't talking to a machine anymore. - 00:26–00:41 The song plays again, emphasizing the user is sitting with Supercool.

# Ad summary The ad features an AI-generated image of a person that appears to be made up of glowing strands of electricity. It suggests that users should use synthetic intelligence instead of AI. # Brand positioning The brand "Famous AI" is presented as a leading-edge technology company that is pushing the boundaries of what is possible with artificial intelligence. The brand is positioning itself as a thought leader and innovator in the AI space by promoting the use of "synthetic intelligence". This positioning conveys a sense of technological advancement, exclusivity, and forward-thinking innovation. The brand appears to be ignoring category norms by pushing for an evolution of AI as a functional brand. # Product The ad is promoting synthetic intelligence as an alternative to artificial intelligence, positioning it as the next evolution in the field. The ad shows how synthetic intelligence should be used as the new cutting-edge solution. The ad implies that synthetic intelligence offers superior performance and capabilities compared to traditional AI. # Visual style The ad has a highly polished, studio-shot production quality, with a focus on digital illustration. The visual motif is futuristic with an emphasis on glowing and radiant lighting. The image treatment includes background removal and the use of color grading. The ad uses large and bold typography integration to emphasize its core message. The style of the ad contrasts with platform norms, aiming to be disruptive and high-design, enhancing its stop power in the feed. # Hooks Headline: AI IS DEAD # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with an image of a person made of electricity, to capture the viewer's attention with a striking visual representation of advanced technology. The intention is to intrigue the audience and set the stage for the message about synthetic intelligence, from the brand's perspective. - The text "AI IS DEAD. USE SYNTHETIC INTELLIGENCE INSTEAD" is included to communicate the core message of the ad. It introduces synthetic intelligence as a superior alternative to traditional AI and suggests that the future lies in this new technology, from the brand's perspective.

# Ad summary This ad uses song lyrics to showcase the brand’s AI technology that helps people achieve their creative potential while they sleep. # Brand positioning This AI brand positions itself as a tool that unlocks creativity while you sleep. It promotes an effortless creative process through the use of AI. The ad pushes against the notion that creativity requires constant effort and conscious work. The brand offers a functional approach: it enhances creativity simply by using their AI. # Product The ad features an AI technology designed to unlock creativity during sleep. While the specifics of the AI technology are not explicitly detailed, the ad implies that it enhances creativity effortlessly. The USP lies in its ability to work while the user sleeps, allowing for seamless integration into their lifestyle. By addressing the common barrier of time and effort, the ad highlights the convenience and efficiency of the product, making it worth trying for those seeking effortless creative enhancement. # Visual style The ad features a combination of black-and-white and color visuals, aiming for a modern and sleek aesthetic. The editing style is quick cuts that sync with the music. The production quality is a hybrid, blending high-quality shots with minimalist graphics. The pacing is fast, aligning with the tempo of the upbeat song. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with shots of a woman sleeping in bed, combined with the lyrics of the song playing in the background. This is to introduce the concept of working while you sleep from a first-person perspective through the visuals of someone sleeping. - 00:07–00:10 00:07–00:10 The lyrics shift to focus on the AI technology that gets work done, emphasizing its efficiency and productivity. The visuals are now fully black, to create focus on the text overlay. - 00:10–00:14 00:10–00:14 The lyrics continue to emphasize the AI's real-world impact, highlighting its ability to turn noise into tangible results. The black visuals continue to keep focus on the brand’s key message. - 00:14–00:24 00:14–00:24 The song lyrics transition to unlocking creativity, building it while you sleep, implying ease of use. A hand writing is shown as a visual demonstration.

# Ad summary This image ad, formatted for social media, shows a black background with cracking, all-caps, white text that states, "AI IS DEAD," with the name "FAMOUS.AI" centered beneath in a smaller font. A solid red line appears beneath the name and the words "SYNTHETIC INTELLIGENCE" appears in neon purple font. # Brand positioning Famous.AI is presented as a brand that is pushing against the current AI trend by positioning synthetic intelligence as the more innovative and forward-thinking technology. The brand aims to occupy the space in the consumer's mind as an avant-garde technology company. # Product The product is synthetic intelligence, which the ad presents as the solution to the issues of traditional AI. The ad is geared towards the viewer who seeks to be at the forefront of technological innovation. # Visual style The ad has a high-contrast visual style with a bold, declarative message. The cracking letters and neon colors create a sense of drama and modernity. The image utilizes a striking color scheme and attention-grabbing typography. # Hooks Headline: AI IS DEAD # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the bold statement “AI IS DEAD” to immediately grab attention and challenge the viewer’s perception of current technology. The brand tells the audience that AI is old news and synthetic intelligence is the new direction. - The brand name, FAMOUS.AI, is displayed to claim ownership of this perspective and build brand recognition. The brand tells the audience who is responsible for moving the conversation forward. - The ad concludes by revealing the answer to the bold statement, indicating that “SYNTHETIC INTELLIGENCE” is the innovative alternative. The brand reinforces the message with the updated solution.

# Ad summary This ad is advertising synthetic intelligence as an asset for businesses. It contrasts themselves to other AI tools. # Brand positioning FAMOUS.AI is presented as a synthetic intelligence company that offers real apps and real businesses. The brand distinguishes itself from AI that is just for fun. The brand asserts that if the customer is looking to build an empire, they need to use FAMOUS.AI. The brand promotes a functional positioning. # Product FAMOUS.AI is a synthetic intelligence tool that offers real apps and real businesses. It is portrayed as a necessary tool for businesses and empires to be built, and to bring real ownership. The product distinguishes itself from AI that is just for fun and from AI that will be available 'someday' or 'maybe', saying that FAMOUS.AI is available 'right now'. # Visual style The ad has a polished aesthetic with quick cuts. The editing is clean and sharp. The pacing stays consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a comparison between FAMOUS.AI and other AI tools, ChatGPT and Grok. The statement positions the competition as 'cute' compared to FAMOUS.AI. - 00:07–00:15 The ad asserts that if the viewer is looking to build an empire, they need synthetic intelligence. - 00:15–00:24 The ad asserts that the apps and businesses are real, and available 'right now'. - 00:24–00:30 The ad says it is real ownership. It tells the customer to build something they can't ignore.

# Ad summary An ad discussing why people should use synthetic intelligence. # Brand positioning This ad positions the brand as forward-thinking and innovative in the realm of artificial intelligence by advocating for a shift from "AI" to "Synthetic Intelligence." The brand aims to occupy a space in the consumer's mind as a thought leader and pioneer in the next generation of intelligent systems. The brand pushes against the norms of traditional AI, suggesting it is outdated or insufficient and aligns with values of progress, transformation, and cutting-edge technology. The brand's positioning is functional, focusing on the performance and capabilities of synthetic intelligence as a superior alternative to conventional AI. # Product The ad promotes Synthetic Intelligence as a better replacement for AI. It is not explicitly explained, but it is heavily implied that the viewer should switch to this new form of "intelligence" instead of AI. # Visual style The ad has a vibrant and attention-grabbing aesthetic, using a psychedelic-style illustration with neon colors against a cosmic backdrop to create a sense of otherworldliness and innovation. The editing style is simple, with static shots and no transitions, which emphasizes the bold text overlays and allows the striking visual to stand out. The production quality appears high-end, lending credibility to the message. The pacing is consistent, with each shot lasting approximately 3 to 4 seconds, timed to the music beats to enhance the rhythm and impact of the message. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a vibrant, psychedelic-style face illustration, accompanied by the bold claim that "AI IS DEAD," aiming to immediately grab attention and challenge conventional perceptions of AI. The message is intended to create intrigue and a sense of urgency, positioning the audience to be receptive to a new solution. - 00:04–00:07 Continuing directly from the previous statement, the ad introduces "USE SYNTHETIC INTELLIGENCE INSTEAD" as the solution, presenting synthetic intelligence as the natural successor to traditional AI. - 00:07–00:11 The ad loops back to the opening visual and text, reinforcing the core message and driving home the idea of synthetic intelligence as the superior alternative. - 00:11–00:15 Continuing directly from the previous section, the ad reinforces the core message. - 00:15–00:18 Continuing directly from the previous section, the ad reinforces the core message. - 00:18–00:22 The ad continues by looping back to the opening visual and text, reinforcing the core message and driving home the idea of synthetic intelligence as the superior alternative. - 00:22–00:25 Continuing directly from the previous section, the ad reinforces the core message. - 00:25–00:29 Continuing directly from the previous section, the ad reinforces the core message. - 00:29–00:32 Continuing directly from the previous section, the ad reinforces the core message. - 00:32–00:36 Continuing directly from the previous section, the ad reinforces the core message. - 00:36–00:40 Continuing directly from the previous section, the ad reinforces the core message. - 00:40–00:45 The ad continues by looping back to the opening visual and text, reinforcing the core message and driving home the idea of synthetic intelligence as the superior alternative.

# Ad summary This ad makes the case that synthetic intelligence is different from AI. # Brand positioning The brand is presented as being at the cutting edge of a new wave of technology in which synthetic intelligence creates realities that artificial intelligence can only repeat. The brand's positioning is functional because it differentiates synthetic intelligence from artificial intelligence on the basis of their functional differences. # Product The ad presents synthetic intelligence as being qualitatively different from artificial intelligence in that synthetic intelligence creates, builds, and invents, whereas artificial intelligence copies, guesses, and predicts. It explicitly states that AI only copies the past, whereas synthetic intelligence creates realities. # Visual style The ad's overall aesthetic is digital and somewhat unnerving. Its editing style is static, and the production quality is polished. It includes a visual motif of digital rendering. The pacing is slow, and the audio-visual sync is in sync with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad states that AI is dead because it was never alive, which is intended to communicate that synthetic intelligence is a distinct technology. The audience experiences this claim as a position statement from a brand. - 00:05–00:13 The ad contrasts AI with synthetic intelligence by saying that AI only copies the past, whereas synthetic intelligence is different. The audience experiences this claim as a position statement from a brand. - 00:13–00:21 The ad continues to differentiate synthetic intelligence from artificial intelligence by saying that synthetic intelligence creates rather than copies, builds rather than guesses, and invents rather than predicts. The audience experiences this claim as a position statement from a brand. - 00:21–00:27 The ad concludes with the statement that artificial intelligence repeats, whereas synthetic intelligence creates realities. The audience experiences this claim as a position statement from a brand. - 00:27–00:32 The ad states that the age of AI is over, and the age of SI has begun. The audience experiences this claim as a position statement from a brand.