How Aime Advertises on Meta

# Ad summary This image ad highlights the product Le Baume Nettoyant by Aime, emphasizing its effectiveness in soothing skin and eliminating impurities, based on consumer feedback. # Brand positioning Aime is positioned as a skincare brand focusing on delivering effective solutions for skin concerns. The ad highlights a clinical trial and emphasizes product benefits, suggesting a brand that values scientific validation and tangible results. The brand aligns with a skincare routine and promotes skin comfort. By using clinical data, Aime pushes against norms that might depend on purely emotional appeals and aims to establish a functional, trustworthy presence in the consumer's mind. # Product The featured product is Le Baume Nettoyant, a cleansing balm by Aime. According to the ad, 94% of users report that it leaves their skin more soothed and comfortable, while 91% confirm that it effectively eliminates impurities. This balm is presented as a skincare solution with a focus on providing tangible results. The ad language highlights the balm's dual action: soothing the skin and purifying it, emphasizing its benefits for those seeking effective and gentle cleansing. # Visual style The ad features a clean, minimalist visual style. The product is prominently displayed against a bright white background, creating a sense of purity and simplicity. The typography is modern and legible, reinforcing the brand's emphasis on clarity and effectiveness. The overall effect is polished and professional, aligning with a skincare product that values quality and reliability. # Hooks Headline: LE BAUME NETTOYANT # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a focus on the product, 'LE BAUME NETTOYANT', clearly stating what the product is. This informs the viewer and sets the stage for the product benefits. The brand is telling the viewer the name of the product being advertised. - The ad continues by highlighting that '94%' of users report 'PEAU PLUS APAISÉE ET CONFORTABLE'. The brand is sharing a positive user experience with the balm. This is included to show the viewers the high satisfaction rate and to emphasize that this balm soothes and comforts the skin. - The ad concludes by stating that '91%' of users confirm that it 'ÉLIMINE EFFICACEMENT LES IMPURETÉS', reinforcing the effectiveness of the product in removing impurities. The brand is conveying that the balm is very effective in removing impurities.

# Ad summary This ad is for La Gelée Micellaire by the brand Noveau. The ad displays the product in front of a white background, with text overlays explaining what the product is and its ingredients. # Brand positioning The brand Nouveau is presented as a skincare brand focused on high quality ingredients and products that hydrate and cleanse the skin. The brand's focus is on creating products that are both effective and gentle on the skin, and features ingredients such as allantoin, panthenol, and glycerine. # Product The advertised product is La Gelée Micellaire. It is a micellar gel that hydrates and cleanses the skin. Key ingredients featured in the ad are allantoin, panthenol, glycerine, and exosomes-cica. # Visual style The ad has a clean and minimal aesthetic with a white background. The product is center-framed. The editing style consists of static shots. The ad has a polished commercial production quality. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad displays a bottle of La Gelée Micellaire in front of a white background.

# Ad summary This image ad uses a before and after format to promote Aime skin supplements. It features a before and after image of a person's facial skin over a 6-month period, along with the brand's Balance & Glow and Pure Glow supplement products. The image shows the products sitting on a stainless steel tray. # Brand positioning Aime is presented as a provider of dietary supplements focused on improving skin health and balance. The brand appears to target consumers seeking solutions for skin imperfections. The brand positions itself as a provider of supplements that help consumers achieve pure and balanced skin through a six-month regimen. # Product The ad features two Aime dietary supplements: Balance & Glow, which is a food supplement designed to restore hormonal balance, and Pure Glow, which is a food supplement for reducing skin imperfections. Balance & Glow contains lactobacillus, gattilier, onagre, and reishi. Pure Glow contains lactobacillus, zinc, curcuma, artichoke, and spirulina. The products are presented as part of a six-month regimen designed to address skin issues, suggesting that consistent use over time can yield noticeable results. # Visual style The ad has a clean and minimalist visual style. The before and after photos are direct and unedited, highlighting the product's effect. The product photography is simple and well-lit, emphasizing the packaging and ingredients. The overall aesthetic is modern and clinical, aiming for a trustworthy and straightforward presentation. # Hooks Headline: AVANT/APRÈS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a split-screen before-and-after shot of someone's skin. The left side shows skin with acne and blemishes, while the right side shows clearer skin. The purpose is to create a strong visual contrast and set up the problem/solution narrative from the perspective of a potential customer struggling with skin issues. - The ad then highlights the brand's products: Balance & Glow and Pure Glow supplements. The intention is to present the products as the solution to the skin issues shown in the 'before' picture from the brand's perspective. The focus is on demonstrating how these supplements can transform skin over time. - Finally, the ad includes a line of text that refers to a six-month treatment of Pure Glow and Balance & Glow. The intention is to reassure potential customers by showing that the brand has a long-term plan and by highlighting the length of time it takes to see results. The text comes from the brand's perspective, communicating a commitment to a treatment plan.

# Ad summary This ad promotes Aime's Duo Double Nettoyage, which includes Le Baume Nettoyant and La Gelee Micellaire. The ad shows the discounted price. # Brand positioning Aime is presented as a skincare brand that focuses on providing cleansing solutions, specifically highlighting its 'Duo Double Nettoyage' which includes 'Le Baume Nettoyant' and 'La Gelée Micellaire'. The brand emphasizes simplicity and effectiveness, offering a regimen that combines two products for a thorough cleansing experience. Aime's positioning seems to lean towards functional benefits with a touch of luxury, evident through the product names and sleek packaging. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective skincare essentials for a double cleansing routine. # Product The featured product is Aime's 'Duo Double Nettoyage,' consisting of two cleansers: 'Le Baume Nettoyant' and 'La Gelée Micellaire'. 'Le Baume Nettoyant' is a cleansing balm formulated with squalane, allantoin, glycerine, and exosomas-cica. 'La Gelée Micellaire' is a micellar gel cleanser. Together, they are intended for a double cleansing routine. The ad highlights a price reduction from 61€ to 52€, suggesting value and savings as a reason to purchase. The products are packaged in sleek tubes, and their visual presentation implies a focus on effective cleansing and skincare. # Visual style The ad features a clean, minimalist visual style. The production quality appears to be high, with studio-shot lighting. The image treatment involves a bright, neutral color palette. The typography is simple and legible. The overall style aims to convey a sense of sophistication and effectiveness. # Hooks Headline: DUO DOUBLE NETTOYAGE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the 'Duo Double Nettoyage', immediately establishing the product category and brand. This headline aims to grab the viewer’s attention by presenting a specific product offering, from the brand's perspective. - Next, the ad specifies what the duo consists of: 'Le Baume Nettoyant + La Gelée Micellaire'. This is from the brand's POV to clarify exactly what is included in the product offering. - The image highlights a discount, showing a price reduction from 61€ to 52€. This encourages immediate purchase by presenting a limited-time financial incentive, from the brand's POV.

# Ad summary The ad features a woman discussing three skincare misconceptions. She refutes these with three Aime products. # Brand positioning Aime is presented as a brand that promotes healthy skincare habits and debunks common misconceptions. The brand appears modern and clean, with minimalistic packaging. Aime positions itself as a provider of effective products and education for those seeking to improve their skin. The brand presents functional products with an emotional tie, as beauty is an emotional space. # Product The ad features three Aime skincare products. The first is a Soin SPF Quotidien, which is a daily SPF cream to be applied to the face. It is presented as a defense against premature aging and sun damage, particularly for those with acne scars. The second is a mascara with castor oil that is designed to strengthen and hydrate the lashes. The ad claims this mascara will not damage lashes with daily use and can easily be removed. The third product is marine collagen with vitamin C, presented as an effective supplement for the body. The narrator states that the Collagen Glow de chez Aime contains both of these essential ingredients for full effect. # Visual style The ad is shot in a simple, clear style with natural lighting. The focus is on the speaker and the products, with minimal distractions. The video uses quick cuts to keep the pace moving and maintain engagement. The overall effect is that of an authentic product review. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Et vous quelle est l'erreur skin care que vous ne faites plus. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The creator introduces the segment as three skincare statements that she does not like to hear. - 00:01–00:06 00:01–00:06 The creator states that SPF is not just for the summer. She elaborates that SPF is your number one ally to avoid premature aging and blemishes. - 00:06–00:14 00:06–00:14 Continuing, the creator explains that if you have acne scars, the sun can make them worse and you should protect them with SPF. This builds directly on the previous statement that SPF should be worn year-round. - 00:14–00:16 00:14–00:16 The creator shows the Aime Soin SPF Quotidien, implying that it is the solution to the problem she presented in the previous segment. - 00:16–00:21 00:16–00:21 Moving on, the creator states that mascara does not damage eyelashes, which rebuts the misconception that it does. - 00:21–00:25 00:21–00:25 Continuing, the creator explains that mascara can strengthen and hydrate your lashes. - 00:25–00:29 00:25–00:29 Further elaborating, the creator states that a tubing mascara is best for daily wear and easy removal. - 00:29–00:34 00:29–00:34 Further elaborating, the creator explains that a tubing mascara with castor oil will hydrate and fortify your lashes, and is a 10/10 product. - 00:34–00:37 00:34–00:37 Switching products again, the creator states that the idea that collagen powder is useless is completely false. - 00:37–00:47 00:37–00:47 Continuing, the creator notes that the two factors of good collagen are that it's a marine collagen and is associated with Vitamin C. - 00:47–00:51 00:47–00:51 The creator states that the Collagen Glow de chez Aime has both of these features, and that she adds it to her morning drink. - 00:51–00:54 00:51–00:54 The video ends with the creator asking viewers what skincare misconceptions they don't follow anymore.

# Ad summary This ad shows before-and-after photos of someone's skin after using the Aime 6-month Pure Glow et Balance & Glow. # Brand positioning Aime is positioned as a provider of solutions for skin issues. The brand clearly values visible results and customer satisfaction, as evidenced by the before-and-after format and the focus on skin improvement over time. The brand is associated with solutions-based skin care, and appeals to customers seeking noticeable changes in their skin's condition. # Product The ad promotes Aime's 'Pure Glow et Balance & Glow,' a treatment that is sold as a six-month cure. The images show progression of skin changes over a period of six months and are intended to communicate the product's effectiveness in improving skin conditions over time. The use occasion is regular, consistent use over a six month period to achieve improved skin. # Visual style The ad has a clean and minimalist visual style. It is set up as a grid layout, and is intended to replicate a pinned photo. The image uses natural lighting and soft color grading. The overall aesthetic is straightforward, focusing on presenting the before-and-after results in a clear, unfiltered way. The simplicity of the design helps to emphasize the product's claims and improve scannability in-feed. # Hooks Headline: AVANT/APRÈS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image presents before-and-after photos dated from August 2025 to January 2026, illustrating a visual timeline of skin changes. This is included to show the progression and effectiveness of the product over time. The audience experiences this from the brand's perspective, demonstrating the product's impact. - The text "AVANT/APRÈS" (Before/After) is shown, emphasizing the transformation achieved with the product. The text is included to highlight the contrast and communicate the product's benefit clearly. The audience experiences this from the brand's perspective, emphasizing the key outcome. - The text "6 MOIS DE CURE PURE GLOW ET BALANCE & GLOW" (6 Months of Pure Glow and Balance & Glow Treatment) details the duration and name of the treatment. This is included to inform the viewer about the product and its usage period. This message comes from the brand's perspective, providing specific product details. - The brand name "aime" is displayed at the bottom. This is included to reinforce brand recognition. This is from the brand's perspective, solidifying the brand identity for the audience.

# Ad summary The ad promotes a gift with purchase offer from Aime in collaboration with Caudalie. Customers receive a free Caudalie self-tanning product when they spend 85€ or more and use the code CAUDALIE. # Brand positioning Aime is presented as a brand that partners with other skincare brands to provide value and drive sales, in this case, by offering gifts with purchase. They create a sense of exclusivity and added value through special offers and collaborations. Aime aims to increase customer engagement and incentivizes purchases by providing desirable beauty products as a bonus. # Product The ad promotes a gift with purchase, specifically Caudalie self-tanning drops. The product comes in a glass bottle with a dropper applicator, and the promotion is positioned as a way to receive these self-tanning drops as a bonus when reaching a specific spending threshold. The drops provide the benefit of achieving a sun-kissed glow. # Visual style The ad has a clean, minimalist aesthetic with a focus on the products and the promotional offer. The background is white and provides a neutral backdrop. The text is black and easy to read, contrasting with the background to clearly convey the message. The silver bowl adds a touch of elegance, and the overall composition is well-balanced to draw attention to the key elements of the ad. The production quality is polished with studio-style lighting. # Hooks Headline: EN CADEAU # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with repeated text that says "EN CADEAU" to emphasize the idea of a free gift. The brand uses repetition to visually highlight the offer and draw attention to the promotional item. - Next, the image shows a silver bowl holding Aime and Caudalie skincare products, visually connecting the offer to both brands and indicating the types of items included in the promotion. This is from the brand's POV. - The ad then states "Les gouttes solaires autobronzantes Caudalie offertes," specifying the free product and reinforcing the promotional deal. This gives the audience a clear understanding of what they will receive from the brand. - The ad provides the details of the promotion, specifying the minimum purchase amount ("dès 85€ d'achat") and the required code ("avec le code CAUDALIE"). This is from the brand, encouraging the viewer to make a purchase. - The Aime logo is shown at the bottom of the image, reinforcing brand recognition and providing a visual anchor for the ad. This ensures the viewer knows who is making the offer from the brand.

# Ad summary This ad demonstrates the Aime double cleansing method, explaining the science behind it and showcasing both the cleansing balm and micellar gel. # Brand positioning Aime is a brand that offers skincare products to enhance the overall health and appearance of your skin. Their products contain a balanced blend of ingredients, as shown through the dual step process, the brand aims to address the fundamental issue of skin not being properly cleansed with just water. This can be caused by everyday makeup, sebum, spf, and other impurities. Aime positions itself as a solution for achieving truly clean, luminous skin, and improved results for the rest of your skincare routine. # Product Aime offers a double cleansing method including two products: Le Baume Nettoyant, a cleansing balm; and La Gelée Micellaire, a micellar gel. Le Baume Nettoyant is a fat-based cleanser that removes lipophilic impurities. It contains squalane, allantoin, and glycerine to remove makeup, sebum, and SPF. It's applied to dry skin and massaged in for 30-60 seconds. La Gelée Micellaire is an aqueous gentle cleansing gel to complete the cleansing process. This is used to finish the cleansing process, which results in clean, luminous skin with better absorption of subsequent skincare products. # Visual style The ad has a polished, professional aesthetic. It combines direct address with product demos and scientific explainers, which communicates authority and credibility. The editing includes a mix of static shots and quick cuts, timed to the speaker's lines. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a woman, acting as the voice of the brand, asking viewers if they’re really cleaning their skin well when they wash it daily. - 00:04–00:08 She explains that most people don’t realize impurities remain on their skin even after washing. - 00:08–00:15 The brand explains that water and oil don’t mix, and excess oil is on the surface of your skin. - 00:15–00:20 The brand states that makeup, sebum, and SPF are examples of things that water cannot eliminate. - 00:20–00:23 The woman then introduces the Aime double cleansing method. - 00:23–00:31 The woman explains that for the first cleansing step, to use Le Baume Nettoyant, which will remove everything that is lipophilic. - 00:31–00:37 She shows how to remove this with a soft washcloth, because oil and water don’t mix. - 00:37–00:44 She explains that if you rinse with just water, it will leave a film on the skin that traps all the impurities. - 00:44–00:47 The brand introduces the second step, La Gelée Micellaire. - 00:47–00:54 She states that one must use a gentle aqueous cleansing gel, to finish the cleaning. - 00:54–01:03 The woman ends with a description of how this leads to clean, more luminous skin with skincare that better penetrates.

# Ad summary This ad promotes Aime hair supplements from the brand's founder, who discusses who can benefit from using Hair & Scalp Boost. She provides details on how to use the supplements, the ideal time to take them, and the recommended duration of use. # Brand positioning Aime is a French brand focused on the connection between skin and gut health. The brand's identity embraces holistic beauty and well-being, aiming for a clean, modern aesthetic. Aime offers a range of ingestible skincare products, including supplements and powders designed to target specific skin concerns from the inside out. The brand follows category norms by highlighting ingredients and benefits but distinguishes itself with minimalist packaging and a focus on overall wellness rather than just surface-level beauty. With functional positioning, Aime promotes simplicity and effectiveness in its approach to skincare. # Product Aime Hair & Scalp Boost is a supplement designed to promote hair growth and health by targeting the scalp. The product is for individuals experiencing scalp irritation, difficulty growing hair, or weak and brittle hair. It supports hair growth, thickness, and overall hair health. It works by re-equilibrating the scalp, addressing issues at the root to foster healthier hair growth. The suggested use is two capsules daily with a meal, and it can be taken at any time of day. For optimal results, a 3-4 month course is recommended, particularly during seasonal changes. Aime Hair & Scalp Boost addresses the purchase barrier of hair health by offering a comprehensive formula that is super complete. # Visual style The ad has a polished, commercial aesthetic with a clean and well-lit studio setting. The editing style consists of static shots with smooth transitions, giving it a professional feel. The production quality is high, which supports the brand's sophisticated tone and target audience. Visual motifs include a center-framed subject and a consistent product display in the background. The pacing is moderate, with a consistent rhythm that matches the natural flow of the speaker's dialogue. The audio-visual sync is well-maintained, with cuts timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The speaker introduces the Aime Hair & Scalp Boost, mentioning it helps improve hair growth and scalp health. - 00:09–00:18 The speaker notes the product can help with an irritated scalp, assist hair growth, and is good for weak and brittle hair. - 00:19–00:27 The speaker states that the user can see results in hair growth and that it is formulated to re-equilibrate the scalp. - 00:27–00:36 The speaker says a healthier scalp leads to hair that grows better and is more balanced, and therefore is a complete formula. - 00:37–00:49 The speaker notes that the recommendation is to take two capsules with a meal either in the morning or evening. - 00:50–00:55 The speaker underscores that the user should take the product every day like other supplements to see results, and regularity is important. - 00:56–01:17 The speaker recommends a 3-4 month regiment for best results, especially during seasonal changes.

# Ad summary This ad shows a blonde-haired woman using three different Aime products including LE BAUME NETTOYANT, LA GELEE MICELLAIRE, and LE TRAITEMENT RESURFAÇANT. # Brand positioning Aime is a French skincare brand that focuses on microbiome-friendly ingredients and a holistic approach to beauty. It positions itself as a modern brand, with minimalist packaging and a focus on effective, science-backed formulas. Aime skincare products cater to consumers who appreciate quality ingredients, a simple yet effective skincare routine, and a brand that aligns with a clean and conscious lifestyle. # Product The ad features three skincare products from Aime. LE BAUME NETTOYANT is a cleansing balm used to remove makeup and impurities while nourishing the skin. LA GELEE MICELLAIRE is a micellar jelly that cleanses and refreshes the skin, removing traces of makeup and pollution. LE TRAITEMENT RESURFAÇANT is a resurfacing treatment to exfoliate and smooth the skin's texture, promoting a brighter complexion. # Visual style The ad has a polished, clean aesthetic with a focus on natural lighting and high-end production. The editing style is smooth, with static shots. The visual motif includes a marble background and minimalist product presentation. The pacing is slow, around 12 BPM, which stays consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a display of Aime's skincare products, introducing the brand and setting a sophisticated tone. - 00:02–00:12 00:02–00:12: The woman applies LE BAUME NETTOYANT to her face, massaging it in. This demonstrates the product's use and benefits as a gentle cleanser. - 00:12–00:25 00:12–00:25: The woman applies LA GELEE MICELLAIRE to her face, demonstrating its cleansing and refreshing properties. - 00:25–00:35 00:25–00:35: The woman applies LE TRAITEMENT RESURFAÇANT to her face, showing how it is incorporated into her skincare routine to exfoliate and smooth the skin.

# Ad summary An ad featuring Aime's La Gelee Micellaire. It is a closeup shot of the product in the hand of a person. The ad highlights the freshness and hydration that the micellar gel offers. # Brand positioning Aime is presented as a brand focused on skincare, specifically through gentle yet effective cleansing. The emphasis on 'La Fraîcheur d'une Gelée, L'Hydratation d'un Soin' positions Aime as a provider of products that offer both cleansing and hydrating benefits, diverging from typical cleansers that may strip the skin of moisture. The brand aligns itself with values of natural beauty and skincare minimalism, reflected in the simple product design and focus on essential ingredients. This suggests the brand aims to occupy a space in the consumer's mind as a purveyor of gentle, hydrating cleansers that prioritize skin health and freshness. # Product Aime's La Gelée Micellaire is a micellar gel cleanser designed to cleanse and hydrate the skin. The product's formulation includes allantoin, panthenol, and glycerin. It is presented as providing 'La Fraîcheur d'une Gelée, L'Hydratation d'un Soin' (the freshness of a jelly, the hydration of a treatment), highlighting its dual-action benefits. The product is likely designed for daily use to gently remove impurities while maintaining the skin's moisture balance. The 'Nouveau' text indicates that this is a new product, potentially addressing the purchase barrier of uncertainty around new skincare products by presenting it as an innovative and refreshing option. # Visual style The ad uses a highly polished, studio-shot aesthetic with a clean and minimalist visual style. The visual motifs include a close-up product shot and a focus on natural light and soft textures. The image treatment involves color grading to enhance the product's clarity and create a soothing effect. The typography integration is clean and legible, enhancing the overall scannability in feed. The platform mimicry is subtle, aiming for a native feel that is both high-design and approachable. # Hooks Headline: LA GELÉE MICELLAIRE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of the Aime product being held by a person, showcasing its form and texture. This aims to familiarize the viewer with the product's visual appeal and tactile qualities from the brand's perspective. - The text 'Nouveau LA GELÉE MICELLAIRE' appears, emphasizing the product's newness and core identity. The brand introduces its product directly, highlighting the specific type of cleanser and reinforcing its name. - The tagline 'LA FRAÎCHEUR D'UNE GELÉE, L'HYDRATATION D'UN SOIN' positions the product in terms of its benefits, appealing to the desire for fresh and hydrated skin. This reinforces the product's value proposition. - Keywords 'Hydratation Nettoyage' are displayed, succinctly communicating the product's primary functions. This tells the story from the brand's perspective, as it promotes the key benefits of the product in a clear and concise manner.

# Ad summary The ad showcases a range of skincare products from Aime, highlighting their individual functions and branding. # Brand positioning Aime presents itself as a modern, luxury skincare brand with a focus on simplicity, science, and effectiveness. The brand positions itself in the higher end of the skincare market, emphasized by its elegant product design, minimalist aesthetic, and carefully curated product line. The products seem to align with values of self-care and a focus on well-being. Aime's emphasis on a capsule wardrobe for skin sets it apart from the traditional beauty industry's overwhelming options. The brand's identity leans towards functional, promising scientifically-backed solutions, while also maintaining an emotional appeal through its focus on self-care and the feeling of investing in one's skin health. # Product The ad features multiple Aime skincare products, each with a specific function. The products include: 'LE SÉRUM ANTIOXYDANT' (antioxidant serum with Vitamin C, Natriumbicarbonat, and Phytoflore), 'LE SOIN SPF QUOTIDIEN' (daily SPF), 'LA GELÉE MICELLAIRE' (micellar jelly), 'LE BAUME NETTOYANT' (cleansing balm with squalane, allantoin, and glycerine), 'LE TRAITEMENT RESURFAÇANT' (resurfacing treatment with zinc, Niacinamide, ceramides, and Ecodermine), and 'LA CRÈME BARRIÈRE' (barrier cream with ceramides, peptide, glycerine, and Ecodermine). All products share a consistent design aesthetic, with minimalist packaging and clear labeling. The ad focuses on presenting the products as essential components of a well-rounded skincare routine, appealing to those who value simplicity and quality in their skincare regimen. The products are presented as dermatologically clean and effective. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The editing style is static, with smooth transitions between shots. The production quality is polished, giving a high-end commercial feel. The visual motif is consistent, using center-framed shots and a white, reflective background. The pacing is steady, with a new product presented approximately every second. The product names sync with the cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a single bottle of Aime's 'LE SÉRUM ANTIOXYDANT' on a white, reflective surface with streaks of cream. The product is highlighted as an antioxidant serum, presented from the brand's perspective to introduce the product. - 00:01–00:02 00:01–00:02 The shot changes to a tube of 'LE SOIN SPF QUOTIDIEN' with the same visual background and presentation. This showcases another product in the Aime skincare line, maintaining the brand's perspective. - 00:02–00:03 00:02–00:03 The shot shifts again to a tube of 'LA GELÉE MICELLAIRE' against a similar backdrop, this time with droplets of water, reinforcing the product's identity as a micellar jelly. This continues to present the range of Aime skincare products from a brand perspective. - 00:03–00:04 00:03–00:04 A tube of 'LE BAUME NETTOYANT' is displayed, furthering the product showcase. The background and framing remain consistent, presenting a cohesive image of the brand. - 00:04–00:05 00:04–00:05 The shot changes to a bottle of 'LE TRAITEMENT RESURFAÇANT', again with the white background and cream streaks. This continues the theme of introducing individual products within the Aime skincare line from a brand perspective. - 00:05–00:06 00:05–00:06 The shot shifts to a jar of 'LA CRÈME BARRIÈRE', presented in a similar manner to the other products. This continues to showcase the range of products offered by Aime from the brand's perspective. - 00:06–00:07 00:06–00:07 The video concludes by returning to the initial product, 'LE SÉRUM ANTIOXYDANT', reinforcing the brand's identity and highlighting the key product, all while maintaining the brand's perspective.

# Ad summary This ad demonstrates the Aime brand's two-step cleansing routine, using a cleansing balm and micellar jelly to thoroughly remove makeup, sunscreen, and impurities while leaving the skin hydrated. # Brand positioning Aime is presented as a modern, ingredient-led skincare brand. The brand appears to focus on providing effective and innovative cleansing solutions that prioritize skin health and hydration. The ad features the brand's founder, Mathilde Lacombe, positioning the brand as expert-led and trustworthy. Aime seems to position itself as going beyond basic cleansing, offering a double-cleansing routine that ensures thorough removal of makeup and impurities. The brand promotes a lifestyle that values skincare as a key part of a daily routine, and is more focused on functional benefits (effective cleansing, skin hydration) than emotional benefits. # Product The ad features two Aime cleansing products for a double-cleansing routine. The first product is a balm cleanser with a creamy texture that transforms into an oil upon application. It is designed to remove makeup, sunscreen, and impurities without leaving a greasy residue. It aims to provide a thorough cleanse and prepare the skin for the next step. The second product is a micellar jelly cleanser. This is an aqueous product that is massaged onto damp skin after using the balm. The jelly cleanser is intended to leave the skin well-hydrated. The ad also features a reusable cleaning cloth to mechanically remove the cleanser. # Visual style The video has a natural, unfiltered aesthetic, with a focus on showcasing the creator's skincare routine in a realistic setting. The editing style features quick cuts to highlight key moments in the double-cleansing process. The production quality feels like a hybrid, combining UGC elements with polished commercial elements. The video maintains a consistent pace, with cuts timed to align with voiceover lines, enhancing the overall rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with a split screen showing the creator applying both steps of the Aime cleansing routine simultaneously. - 00:03–00:10 00:03–00:10 The creator introduces the concept of double cleansing and its purpose: to use a product with an oil phase to remove sunscreen and makeup. This sets up the problem and the product's intended use case. - 00:11–00:16 00:11–00:16 The creator describes the balm cleanser's texture as a creamy balm that transforms into an oil, highlighting its unique formulation. This introduces the product and its functional properties from a brand perspective. - 00:17–00:23 00:17–00:23 She emphasizes the texture is innovative and doesn't leave a greasy finish, addressing a potential barrier for trying oil-based cleansers. This continues to highlight unique aspects of the product. - 00:23–00:31 00:23–00:31 The creator highlights the importance of starting with an oil-based cleanser to effectively remove sunscreen and makeup, reinforcing the need for the first step in the double cleanse. This emphasizes the benefit of the specific first step. - 00:32–00:36 00:32–00:36 She notes how the balm transforms into oil, making it ideal for this first step. This highlights the function of the cleansing balm. - 00:36–00:39 00:36–00:39 The creator explains that oil and water don’t mix, implying the need for an additional cleansing step. This helps to justify the need for a second cleanse. - 00:40–00:46 00:40–00:46 The creator emphasizes using a cleansing cloth for mechanical action to remove the balm, demonstrating the next step. This shows how to properly remove the first cleanser. - 00:46–00:57 00:46–00:57 She demonstrates how much sunscreen and makeup are removed by using the cloth, providing visual proof of the first cleanser's effectiveness. This reinforces the need to remove sunscreen and makeup and highlights product benefits. - 00:57–01:02 00:57–01:02 She introduces the second step: a micellar jelly cleanser. This sets up the second product demo. - 01:03–01:10 01:03–01:10 The creator applies the micellar jelly on damp skin, noting it's an aqueous product that leaves skin hydrated. This highlights functional features of the product. - 01:10–01:26 01:10–01:26 The creator uses a clean side of the cloth to remove the micellar jelly, then showing that the cloth is clean to demonstrate a complete double-cleanse. This provides visual proof the routine works and gives confidence to the customer.

# Ad summary This ad promotes Aime's Le Soin SPF Quotidien, a daily SPF, highlighting its hydrating and protective qualities. The ad features a woman applying the product, emphasizing its travel-friendly size and suitability for long weekends. It ends with a playful visual of the SPF next to an ice cream bowl, promoting its availability on aime.co. # Brand positioning Aime is presented as a skincare brand that emphasizes simplicity and daily use, focusing on essential skincare needs. The brand seems to value integrating skincare into everyday life, positioning itself as a practical, go-to option for sun protection with added benefits like hydration and anti-aging. It pushes against the complexity of extensive skincare routines by focusing on one key product - SPF. Aime aligns with a lifestyle that is both active and mindful of skin health, and its positioning is both functional (providing SPF protection and hydration) and emotional (promoting skin health and confidence). # Product The product featured is Aime's Le Soin SPF Quotidien, a daily SPF 50 UVA+UVB cream designed for hydrating skin and protecting it from sun damage, blemishes, and skin aging. The ad also shows a travel-sized version, highlighting its convenience for on-the-go use. The cream is presented as a daily essential that supports healthy skin, addressing the purchase barrier of needing multiple products by combining hydration and sun protection. It is worth trying for its ease of use, portability, and comprehensive skin benefits. # Visual style The ad has a clean, minimalist aesthetic with bright, natural lighting. The production quality is polished, giving a professional feel. The video uses static shots and smooth transitions, creating a simple and easy-to-follow flow. The pacing is consistent, and the cuts are timed to the music's rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action à découvrir sur aime.co # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a woman holding two tubes of Aime's Le Soin SPF Quotidien, one full-size and one travel-size, with the text overlay "LE SOIN SPF QUOTIDIEN en format voyage." The message conveys that the product is a daily SPF available in a convenient travel size for those on the go. - 00:01–00:03 00:01–00:03 The woman applies the SPF to her face, with the text overlay "Hydrate." The message being conveyed is that the SPF hydrates the skin, emphasizing a key benefit. - 00:03–00:06 00:03–00:06 The woman continues to apply the SPF, now with the text overlay "Protège des UVA + UVB." This highlights the protective function of the product, ensuring coverage against both UVA and UVB rays. - 00:06–00:08 00:06–00:08 The woman smiles and holds up the travel-sized SPF tube, with the text overlay "15€ Protège des taches et du vieillissement cutané." This reinforces the SPF's ability to protect against blemishes and skin aging while also stating the product's price, adding a value proposition. - 00:08–00:11 00:08–00:11 The woman is shown placing the travel-sized SPF into a small cream colored bag, with the text overlay "Pour vous accompagner partout pendant les longs weekends de mai." This highlights the product's portability and suitability for travel, particularly during extended weekends. - 00:11–00:14 00:11–00:14 The ad concludes with the SPF tube placed next to a bowl of ice cream, with the text overlay "à découvrir sur aime.co." This final message encourages viewers to visit the website to learn more and purchase the product, creating a call to action with an unexpected visual.

# Ad summary A woman demonstrates the double cleansing technique using Aime skincare products. She starts by using a cleansing balm on dry skin to remove makeup and sunscreen, then removes it with a damp cloth. She follows with a micellar gel on damp skin to hydrate. # Brand positioning Aime is presented as a skincare brand that focuses on effective cleansing methods, featuring products designed for daily use and suitable for removing makeup and sunscreen. The brand values innovation and user experience, as highlighted by their hyper-innovative textures that leave no greasy residue, and their commitment to hydrated skin. By focusing on double cleansing, Aime promotes a comprehensive approach to skincare, going against the norm of quick, single-step routines. The brand focuses on functional benefits, emphasizing performance, user experience, and the importance of starting with a greasy product for effective makeup removal. # Product The ad features two main products. The first is a cleansing balm with a creamy texture that transforms into oil upon application. It's designed to remove sunscreen and makeup without leaving a greasy residue. The USP is its innovative texture that effectively cleanses without leaving a greasy finish on the skin. It's intended for anyone looking to thoroughly remove makeup and sunscreen as the first step in their skincare routine. The second product is a micellar gel used as the second step in the double cleanse method. This is an aqueous formula that should be massaged onto damp skin, and is designed to leave the skin hydrated and clean. This is an important product for users who want to have fully cleansed and hydrated skin. The double cleansing technique is explained as a means to effectively remove sunscreen and makeup, addressing the purchase barrier of inadequate makeup removal with traditional cleansers. # Visual style The ad has a simple, natural aesthetic with bright lighting and a clean background. The editing consists of static shots. The production quality has a slightly polished UGC feel. The BPM is very slow. There is no clear audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with split screen showing the woman applying a cleanser to her dry skin above, and the same woman applying a cleanser to her damp skin below. - 00:03–00:11 00:03–00:11 The woman explains that the idea is to use a product with a greasy phase to remove sun filters and makeup. - 00:11–00:23 00:11–00:23 The woman describes the product's balm-like, creamy texture that turns into an oil, adding that the innovative texture leaves no greasy finish on the skin. - 00:23–00:31 00:23–00:31 She states that it's important to start your makeup removal with a greasy phase to help detach all of the sun filters. - 00:31–00:36 00:31–00:36 She emphasizes taking the time to massage so the balm turns into oil. - 00:36–00:39 00:36–00:39 The woman states that oil and water do not mix. - 00:39–00:53 00:39–00:53 She states that it is very important to use a wipe with a mechanical action to remove the balm and displays a white wipe. - 00:53–00:57 00:53–00:57 The woman shows a cloth with makeup on it, stating, you can see I've removed sun filters, makeup… - 00:57–01:02 00:57–01:02 The woman states she will be moving on to the second step of the cleansing with the micellar gel. - 01:02–01:11 01:02–01:11 She explains that the product is aqueous, and that she massages it on her damp skin. She adds that she wanted a texture that would leave the skin well-hydrated. - 01:11–01:22 01:11–01:22 She says that she mists her cloth, then uses the clean side to re-do the same thing. She says the wipe should be white after the second cleanse. - 01:22–01:27 01:22–01:27 The woman displays a clean white cloth, stating that if it's clean, that is a sign you are well de-makeup-ed.

# Ad summary An ad for Aime skincare features a woman explaining why the brand's SPF is a bestseller. She attributes its popularity to its formulation in South Korea, the use of advanced sun filters, and its enrichment with skin-care actives. The ad highlights the SPF's invisible texture, absence of fragrance and white residue, and non-irritating formula. The woman shares that it is best applied in the morning and suggests pairing with an antioxidant serum and moisturizer. She also states that wearing an SPF every day preserves skin's radiance and provides anti-aging benefits. # Brand positioning Aime is presented as a modern and effective skincare brand focused on simple, high-quality products. The brand highlights its Korean formulation and scientific approach, suggesting a blend of tradition and innovation. Aime emphasizes skincare essentials that integrate seamlessly into daily routines for long-term skin health, steering clear of overly complex or trendy approaches. With its focus on SPF and antioxidant serums, the brand promotes a functional approach to beauty. # Product Aime's SPF is a daily facial sunscreen formulated in South Korea with advanced sun filters and enriched with skin-care actives. It's designed to provide optimal sun protection while remaining invisible on the skin, free of fragrance and white residue, and non-irritating to the eyes. The SPF is a bestseller due to its ability to tick all the boxes, offering a product that protects skin from sun damage while supporting collagen production for long-term skin health. As part of a daily routine, it is recommended to apply on clean skin along with an antioxidant serum and, for those with very dry skin, a moisturizer. # Visual style The ad has a clean and minimalist aesthetic, typical of skincare product promotions. It has a UGC feel due to being filmed by the woman on camera, but a polished commercial feel through the added graphics. The pacing is moderate, with most shots held for several seconds at a time, and some transitions timed to coordinate with changes in the woman's dialogue. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman holds up a tube of Aime SPF and says it is a bestseller, showing review boxes to show social proof and support her statement. This kicks off the narrative of why it is such a popular product. - 00:05–00:09 00:05–00:09 The woman holds the product again and asserts that it's an essential item for thousands of users, implying broad appeal. This reinforces the product's credibility by appealing to popularity. - 00:10–00:22 00:10–00:22 The woman holds the tube of SPF and ticks off the attributes as she lists them off. This helps support the concept that it's a well-formulated product. - 00:23–00:38 00:23–00:38 The woman holds up two skincare products by Aime and describes how they should be layered into your daily skincare routine for best results. This shows the product in the context of a daily routine. - 00:39–00:45 00:39–00:45 The woman holds both products again and highlights the benefits of using a vitamin C serum with SPF, linking the pairing to skin protection and long-term collagen production. This highlights the key benefit to consumers who are concerned about protecting their skin. - 00:46–00:55 00:46–00:55 The woman holds up the tube of SPF once more and calls it the most important step in preserving skin's radiance and providing anti-aging effects. This frames the product as essential for maintaining skin health and youthfulness.

# Ad summary This image ad shows a before and after of a woman's skin, from August 2025 to January 2026, after a 6-month treatment with Pure Glow and Balance & Glow by Aime. # Brand positioning Aime is presented as a skincare brand focused on delivering visible results for skin concerns. The before-and-after format signals that Aime is confident in the efficacy of its products, with a focus on a 6-month treatment plan. The brand aligns with values of long-term skincare solutions, opting for a functional approach by highlighting clear results and improvements over time. The visuals suggest a clean, modern aesthetic, aligning with category norms of skincare advertising. # Product The products featured are the Pure Glow and Balance & Glow treatments by Aime. These treatments work together over a 6-month period to improve skin condition. The 'before' photos show inflamed skin with acne, while the 'after' photos reveal clearer skin with reduced redness and bumps. The ad targets individuals experiencing acne or skin inflammation, presenting the treatments as a solution to achieve clearer, balanced skin. The ad conveys the message that consistency with the Aime treatments can lead to visible and lasting improvements in skin health. # Visual style The ad has a clean and minimal visual style. The production quality appears to be natural and unfiltered, focusing on showcasing the real skin transformation. The grid layout organizes the before-and-after images in a clear, chronological order. The image treatment is straightforward, with no obvious filters or enhancements. The typography is simple and legible. This aesthetic contrasts with overly polished beauty ads, lending a sense of authenticity. # Hooks Headline: AVANT/APRÈS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a series of 'before' photos of a woman's skin, taken in August, October, and November 2025. This is intended to highlight the initial state of the skin, showcasing the problem the products aim to solve. The audience is experiencing it from the customer's perspective, showing the skin condition before treatment. - Next, the ad shows 'after' photos of the same woman's skin, taken in September, November, December 2025 and January 2026. This illustrates the transformation achieved after using the Aime Pure Glow and Balance & Glow treatments for six months. The audience is experiencing it from the customer's perspective, demonstrating the positive results of using the product. - Finally, the ad concludes with the text 'AVANT/APRÈS' (Before/After) and '6 MOIS DE CURE PURE GLOW ET BALANCE & GLOW' (6 Months of Pure Glow and Balance & Glow Treatment), reinforcing the message of transformation and the time frame involved. This is from the brand's perspective, emphasizing the product and the duration of the treatment required to achieve the results shown.

# Ad summary This ad promotes French Glow's skin supplement, offering the first month for 15€. The ad features a bottle of the supplements on a bed of ice, along with text overlays detailing the benefits of the product and the special offer. # Brand positioning French Glow is presented as a brand focused on enhancing skin health through nutritional supplements. The brand emphasizes skin hydration and redness reduction, positioning itself as a solution for common skin concerns. By presenting the product on ice, French Glow creates an association with freshness and purity. The brand aligns with a functional approach, promising tangible skin benefits, and deviates from typical topical skincare norms by offering an ingestible solution. # Product French Glow's skin supplement is presented as a daily oral capsule designed to hydrate the skin and reduce redness. The bottle's label lists ingredients such as lactobacillus, hyaluronic acid, borage, iron, and vegetable capsules. The ad promotes the first month of the supplement as a 'cure' available for 15€. By offering the product on a monthly subscription basis, French Glow seeks to eliminate the purchase barrier for potential consumers. # Visual style The ad has a clean and polished aesthetic. The use of ice creates a refreshing and pure visual, enhancing the product's appeal. The static shots and clear lighting contribute to a high-end commercial feel. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad begins with a bottle of French Glow skin supplements displayed on a bed of ice.

# Ad summary An ad for Aime's Le Soin SPF Quotidien, highlighting its effectiveness with statistics and emphasizing its natural finish. # Brand positioning Aime is presented as a brand focused on daily skincare essentials, particularly those that include sun protection. It positions itself as a provider of gentle yet effective solutions for maintaining healthy skin, emphasizing the importance of a natural finish. The brand seems to align with a minimalist approach to beauty, highlighting simplicity and efficacy, and the brand's positioning suggests a focus on skin health rather than cosmetic enhancement. # Product The featured product is Aime's Le Soin SPF Quotidien, a daily sunscreen product. The ad highlights that 96% of users recommend it and that 95% experience a natural finish on their skin. The product is designed for everyday use and claims to provide effective sun protection without leaving a noticeable residue. The advertisement promotes the idea that this sunscreen is worth buying because it is highly recommended and provides a natural look. # Visual style The ad features a minimalist visual style with a focus on product and text clarity. It uses clean lines, a neutral color palette, and a studio shot production quality to create a modern and informative aesthetic. The typography is integrated cleanly to convey information effectively. The design is simple, aiming for high scannability in a social media feed. # Hooks Headline: LE SOIN SPF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual and textual statement highlighting the product: Le Soin SPF. This is intended to clearly present the main offering of the advertisement to the viewer from the brand's perspective. - The ad continues with a customer testimonial: '96% Le Recommandent.' This is a trust signal intended to reassure viewers of the product's effectiveness, told from the perspective of satisfied customers. - The advertisement emphasizes the user experience with the statistic: '95% Fini Naturel Sur La Peau.' This reinforces the idea that the product provides a desirable outcome, told from the customer's perspective. - The ad concludes with a display of the product packaging and the brand name Aime. The brand uses this visual reminder to reinforce awareness, show its product range, and promote its other offerings from the brand's perspective.

# Ad summary An ad for Aime Le Sérum Antioxydant, highlighting social proof and product features. # Brand positioning Aime positions itself as a skincare brand focused on creating quality products that promote a comfortable skincare experience. The brand emphasizes the effectiveness and reliability of its serum, evidenced by the high percentage of users recommending it. Aime aims to occupy a space in the consumer's mind as a trusted and effective skincare solution that delivers on its promises. # Product The ad features Aime's Le Sérum Antioxydant, a skincare product designed to improve skin quality and comfort. According to the on-package label text, it contains vitamin C, niacinamide, and hexylresorcinol. The serum is presented as a solution recommended by a high percentage of users, addressing the barrier of skepticism by showcasing positive feedback. # Visual style The ad features a clean and minimalist visual style with high production quality. It is a studio-shot image with a focus on showcasing the product on a clean, white background. The typography is simple and legible, and the image treatment appears to be bright and polished. # Hooks Headline: LE SÉRUM ANTIOXYDANT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the name of the product, Le Sérum Antioxydant, introducing what is being advertised. The brand is speaking here, setting the stage for the rest of the ad. - Next, the ad displays the statistic "81% Le Recommandent," indicating that a high percentage of users recommend the product. The brand is leveraging social proof by showing the positive feedback it receives, increasing trust and credibility. - The ad then shows another statistic: "80% Peau de Meilleure Qualité et Confortable," emphasizing the positive results users experience with the product. Here, the brand is highlighting the functional benefits of the product, showcasing improved skin quality and comfort for the customer.