How Adobe Photoshop Advertises on Meta

# Ad summary This ad promotes Adobe Photoshop's enhanced selection tools. A content creator demonstrates how the upgraded "Select Subject" and "Remove Background" features offer improved precision for complex selections. The ad emphasizes the software's user-friendliness and cloud-based processing, which enhances performance. # Brand positioning Adobe Photoshop is presented as a leader in photo editing software, consistently updating its features to improve user workflow and provide tools that allow creators to make precise selections with ease. The brand is positioned as innovative, cloud-based, and committed to streamlining the creative process for its users, regardless of their computer capabilities. It is geared towards both casual and professional users seeking to create polished, professional-looking images with ease. # Product Adobe Photoshop is marketed as having improved "Select Subject" and "Remove Background" selection tools. These tools automatically detect elements from an image so users can easily select what they need. The product is targeted to users who work with lots of images, and the tools are designed to allow them to make precise selections in no time, even when they're complex. The product uses cloud processing, which makes it able to select complex subjects with more precision since it doesn't rely on the capabilities of the user's computer. To enable cloud processing, the user must go to “settings” then “image processing” and turn it on. The new features are advertised as available to download and try today. # Visual style The ad has a clean and polished aesthetic, showcasing Adobe Photoshop's interface and features in a professional light. The editing style employs quick cuts to demonstrate different tools and image selections rapidly. The production quality is high, with clear screen recordings and crisp graphics that align with commercial standards. The pacing is fast, with cuts timed to voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Photoshop and try them today! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens on a close-up of the Adobe Photoshop 2026 interface. - 00:00–00:01 The visual showcases the “Remove background” option on the tool bar to emphasize the tool’s central function. This is paired with text overlay, immediately demonstrating the ad’s key message. - 00:01–00:04 The creator begins speaking, stating that viewers will no longer need to look for transparent assets because removing backgrounds has never been easier, setting the tone for simplicity and convenience. - 00:05–00:07 Next, the creator introduces her partnership with Adobe Photoshop to show how they've improved their selection tools, adding a layer of brand authority. - 00:09–00:14 The ad then shows the "Select Subject & Remove Background" tools at work, with text overlay reinforcing the message that these tools are now more precise at selecting complex details. - 00:14–00:17 The creator shares her experience using the tool on various elements like fences, hair, and trees, stating that it's “insane”, and adding a touch of enthusiasm and social proof. - 00:17–00:21 The ad continues by explaining how to enable cloud processing, providing a practical tip to enhance the tool's performance, and framing the tool's precision as something accessible to the viewer. - 00:26–00:29 The ad showcases another improved feature, the “Object Selection Tool”, reinforcing the message of enhanced precision. - 00:29–00:33 Continuing the demo, the creator points out how the Object Selection Tool automatically detects elements for easy selection, conveying the product's ease of use. - 00:34–00:37 The ad shows how to use the object selection tool, offering instructions and reinforcing the idea of user-friendliness. - 00:38–00:44 Moving forward, the creator shares that she uses lots of images in her work, setting the stage to explain how the new tools allow her to make precise selections in no time, even when they're complex. - 00:45–00:50 The creator states that Photoshop is constantly updating and releasing new features that make her workflow easier, highlighting the brand’s commitment to innovation and user satisfaction. - 00:50–00:54 The ad ends with a clear call to action, inviting viewers to download Photoshop and try the new tools, which frames the improvements as readily available and worth exploring.

# Ad summary This ad features a person in a studio setting wearing a unique outfit. The ad seems to be promoting a photo editing tool, specifically the ability to remove objects from an image. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad's focus on image editing and the ability to remove objects suggests a brand that is innovative and focused on providing users with tools to enhance their visual content. The brand seems to be targeting users who are interested in creating high-quality images and who value the ability to easily edit and manipulate their photos. # Product The ad promotes a photo editing tool that allows users to remove objects from images. The tool is presented as a simple and effective solution for removing unwanted elements from photos, as demonstrated by the 'Remove' button overlayed on the image. The ad targets users who want to enhance their photos by removing distractions or unwanted objects, suggesting that the product is user-friendly and delivers professional-looking results. # Visual style The ad has a highly polished, studio-shot production quality. The visual motifs include a blurred background, a studio light, and a person in a unique outfit. The image treatment includes color grading and background removal. The typography integration is minimal, with a simple 'Remove' button. The visual style is disruptive and high-design, aiming to capture attention and stand out in the feed. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a person in a studio setting, showcasing a visually striking image. This is intended to capture the viewer's attention and create a sense of visual appeal from the brand's perspective. - The ad then introduces the concept of removing objects from the image, as indicated by the 'Remove' button. This highlights the product's key feature and its ability to enhance photos from the brand's perspective.

# Ad summary This ad features three cards that are designed to look like Instagram posts. The posts are for a podcast called Part, and each post features a different podcast episode. # Brand positioning The brand, Part, is presented as a podcast that explores different topics. The brand uses a minimalist design aesthetic, with simple fonts and colors. The brand's positioning is emotional, as it aims to connect with listeners through shared interests and passions. # Product The product is a podcast called Part. The ad features three different podcast episodes: "Movies I've Loved Lately," "Women in Sci-Fi," and a third episode that is partially obscured. Each episode is presented as an Instagram post, with a title, cover image, and social media icons. The ad highlights the variety of topics covered by the podcast and suggests that there is something for everyone. # Visual style The ad has a clean and minimalist visual style. The use of bright colors and simple fonts creates a modern and appealing look. The Instagram post design adds a touch of familiarity and relatability. # Hooks Headline: MOVIES I'VE LOVED LATELY # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of three cards that are designed to look like Instagram posts. This is intended to grab the viewer's attention and make them curious about what the ad is for. The perspective is from the brand, showcasing the podcast's visual identity. - Each card features a different podcast episode, with a title and cover image. This is intended to showcase the variety of topics covered by the podcast. The perspective is from the brand, highlighting the podcast's content. - The cards are arranged in a visually appealing way, with a bright green background. This is intended to make the ad stand out and be memorable. The perspective is from the brand, aiming to create a positive impression.

# Ad summary This ad showcases the remove background feature. It shows a cat photo with the background removed. # Brand positioning This ad does not explicitly mention the brand, but it is implied that the brand is a photo editing software or application. The brand is positioned as a tool that allows users to easily remove backgrounds from photos, making it a convenient and efficient solution for those who want to enhance their images. The brand aims to occupy the space of simplicity and ease of use in the consumer's mind, promoting a functional approach to photo editing. # Product The product being advertised is a photo editing feature that allows users to remove the background from an image. The ad shows a photo of a cat with its original background and then demonstrates how the feature removes the background, leaving only the cat. This product is for anyone who wants to isolate a subject in a photo, whether for creative purposes or to create a cleaner image. The USP is its ease of use, as indicated by the simple "Remove" button. The ad addresses the purchase barrier of complex photo editing software by offering a straightforward solution. # Visual style The ad has a collage-style visual aesthetic with a mix of realistic and graphic elements. The production quality appears to be highly polished, with clean lines and bright colors. The image treatment includes background removal and layering of different visual elements. The typography is simple and legible, and the overall style is modern and playful. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a photo of a cat with a background, setting the stage for the problem. The intention is to show the starting point before the product's feature is applied. This is from the brand's perspective. - Next, the ad shows a button labeled "Remove" with an icon of a bandage, indicating the action that will be taken. The intention is to highlight the feature that will solve the problem. This is from the brand's perspective. - Finally, the ad shows the cat with the background removed, demonstrating the result of using the feature. The intention is to showcase the product's effectiveness and the desired outcome. This is from the brand's perspective.

# Ad summary This image ad features a blue and beige design with a stylized face and multiple eyes, overlaid with a 'Layers' panel from a design program, suggesting a focus on artistic creation and design. # Brand positioning The brand, Sala Deseo, is presented as an artistic and design-focused entity. The address provided suggests a physical location, possibly a studio or gallery. The overall aesthetic implies a brand that values creativity, unique design, and a connection to the Los Angeles art scene. The brand positioning is emotional, aligning with a lifestyle of artistic expression and appreciation. # Product The product being advertised is not explicitly shown, but the ad implies it is related to the brand Sala Deseo and its artistic identity. The design features a stylized face with multiple eyes, suggesting a focus on visual art and design. The inclusion of a 'Layers' panel from a design program indicates that the product may be related to digital art, graphic design, or creative tools. The barcode suggests a purchasable product, possibly art prints, design templates, or creative software. The ad aims to appeal to individuals interested in art, design, and creative expression. # Visual style The ad has a vintage, artistic aesthetic with a focus on design and creativity. The use of halftone patterns, stylized illustrations, and a 'Layers' panel from a design program creates a visually engaging and unique image. The color palette is limited to blue and beige, giving the ad a cohesive and sophisticated look. The overall style is reminiscent of vintage posters or album art, with a modern twist. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a stylized face design with multiple eyes, creating a visually intriguing and artistic image. This is intended to capture the viewer's attention and establish the brand's creative identity from the brand's perspective. - A 'Layers' panel from a design program is overlaid on the image, showcasing the different elements that make up the design. This is included to highlight the complexity and artistry involved in the brand's creative process from the brand's perspective. - The brand name and address are displayed at the bottom, providing contact information and grounding the brand in a physical location. This is intended to establish the brand's presence and legitimacy from the brand's perspective.

# Ad summary This ad demonstrates how to use the Adobe Photoshop app to edit photos to change the backgrounds, colors, and subjects of photos. The ad shows the phone screen as a user makes these edits, concluding with a CTA to install the app now. # Brand positioning Adobe Photoshop is presented as a leading platform for digital art and photo manipulation. The ad showcases the mobile app version of Photoshop as intuitive and powerful, allowing users to bring their creative visions to life regardless of their location or device. By showcasing the application's ability to manipulate images and alter the color and subjects within them, Adobe aims to position Photoshop as an essential tool for anyone looking to enhance their visual storytelling. # Product The ad promotes the Adobe Photoshop mobile app, which is designed for photo editing and manipulation on mobile devices. The app allows users to modify images by changing backgrounds, adding subjects, and adjusting color elements like hue, saturation, and brightness. The ad highlights the app's intuitive interface and mobile capability. The app allows users to select, duplicate, and layer elements within photos, offering a portable solution for creative projects. The overall message of the ad is that this mobile app is powerful and capable. # Visual style The ad has a highly polished, commercial aesthetic. The screen recording provides a direct look at the user experience within the app. The editing style features quick cuts to keep pace with the techno track playing in the background. The ad maintains a consistent pace of about 240 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Install now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by displaying the Adobe Photoshop logo on a white background to signal the brand. - 00:01–00:03 00:01–00:03 The ad transitions to a shot of the Adobe Photoshop app interface on a phone screen and shows a photo of two people in colorful outfits standing in front of a colorfully painted wall, with text identifying the app in the foreground. The visuals introduce the product being advertised, setting the stage for the upcoming demonstration of its features. - 00:03–00:08 00:03–00:08 The ad demonstrates the process of changing the photo's background. The screen recording shows the user tapping to select the option to add a photo from their photo library, then tapping 'select' to select a flower from their photos, and then using the 'apply as mask' button to apply the photo of the flower as a background, obscuring the wall behind the subjects. - 00:08–00:17 00:08–00:17 Next, the ad shows the user editing and enhancing the subjects in the photo by selecting the 'adjust area' option. The user then adjusts the hue, saturation, and brightness of the original flower in the background. Then they select the subjects of the photo to duplicate them, stacking them on the layers panel. - 00:19–00:24 00:19–00:24 The ad demonstrates the process of changing the photo's subject. The screen recording shows the user tapping to select the option to add a photo from their photo library, then selecting a flower from their photos, and then using the 'adjust area' button to adjust the hue, saturation, and brightness of the flower to a bright blue. The demo shows the application's versatility and ease of use. - 00:25–00:28 00:25–00:28 The ad returns to the Adobe logo with a button for the viewer to download the app.

# Ad summary This ad demonstrates how to use Adobe Photoshop to create a layered photo by removing and replacing backgrounds, and adjusting colors. # Brand positioning Adobe Photoshop is positioned as the go-to tool for creative expression and photo editing. The ad's tone is modern and vibrant, showcasing the product’s ability to manipulate photos and create visually appealing artwork. It demonstrates a functional use case (photo editing) while also appealing to users who want to create fun, unique content. # Product The ad features the Adobe Photoshop application, demonstrating how to manipulate photos by removing and replacing backgrounds, and adjusting colors. The product is shown being used on a mobile device. Features highlighted include the ability to easily add photos, select and mask subjects, adjust hues, saturation, and lightness, and work with layers. The product is made for users who want to edit and enhance their photos for creative expression. # Visual style The ad uses a polished commercial style with clean graphics. The editing rhythm is moderately paced. The visual motifs include a bright, colorful aesthetic with crisp lines and a focus on user interface elements that are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Install now # Point of view - [object Object] # Storyline - 00:00–00:02 The Adobe Photoshop application opens on a mobile phone. - 00:02–00:04 00:02–00:04: The photo editing process starts with a photo of two people standing in front of a brightly colored wall. The app provides options for adding the selected photo. - 00:04–00:08 00:04–00:08: The user adds a stock image of a flower bud and uses a masking tool to remove the background, leaving a transparent checkerboard pattern. - 00:08–00:17 00:08–00:17: The transparent stock photo is added to the photo of the two people. The user then selects the subject and duplicates the area in layers. - 00:18–00:24 00:18–00:24: A second flower image is added to the photo, and its hue is adjusted to a blue color using the app's features. - 00:24–00:28 00:24–00:28: The final image is shown within a mobile phone frame, followed by the Adobe logo and a call to action to install the app.

# Ad summary An Adobe Photoshop ad demonstrates its AI photo editing features to remove a background and harmonize the photos of two people. # Brand positioning Adobe Photoshop is presented as a leading photo editing platform that has cutting-edge AI technology, enhancing people's photos with just a click. The brand aims to occupy the space of an advanced and intuitive platform in the consumer's mind. The brand aligns with efficiency and creativity. It pushes against complex, manual editing processes by offering AI-powered solutions. The brand positioning is functional, focusing on simplicity and performance. # Product The advertised product is Adobe Photoshop. The ad spotlights two AI-powered features. The first is the Remove Background feature, which removes the background from a photo. The second feature is Harmonize, which adjusts the lighting and coloring to make two separate photos seem as if they were taken together. The ad clearly conveys these USPs by demonstrating their use in real-time. These features are showcased in the context of editing profile pictures, emphasizing their value for creating visually appealing and cohesive online content. # Visual style The ad has a clean and modern aesthetic. The editing style includes quick cuts to demonstrate the speed and efficiency of the AI features. The production quality is polished, reflecting a professional and high-end feel, appropriate for a well-established software brand. The pacing is moderately fast to maintain engagement. The cuts are timed to the music beats to emphasize the seamless integration of technology. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Adobe Photoshop logo. - 00:01–00:03 00:01–00:03 The screen splits, showcasing two different photos of two different people. The perspective is from the brand, setting the stage for a demonstration of photo editing capabilities. The tone is upbeat and energetic, thanks to the music. - 00:03–00:06 00:03–00:06 A cursor selects the 'Remove background' option on one of the photos, demonstrating the ease of background removal with a single click. This is still from the brand's perspective. - 00:06–00:08 00:06–00:08 The cursor then selects the 'Harmonize' option, illustrating how the colors and lighting can be matched across photos automatically. This is from the brand's perspective. - 00:08–00:10 00:08–00:10 The photos are combined into one, now edited using Photoshop's AI technology. - 00:10–00:13 00:10–00:13 The ad ends with the Adobe Photoshop logo and a call to action to "Try now."

# Ad summary This ad features two people wearing colorful crocheted tops in front of a brightly colored wall. The ad is visually striking and aims to capture attention with its vibrant colors and unique fashion. # Brand positioning The brand is presented as bold, colorful, and unconventional. It aligns with values of self-expression, creativity, and individuality. The brand pushes against the norms of mainstream fashion by promoting unique, handmade items. The brand positioning is emotional, focusing on empowerment and fun through fashion. # Product The featured product is a handmade crocheted top. The tops are sleeveless and feature a patchwork design with various bright colors including blue, green, white, pink, and yellow. The tops appear to be made from yarn and have a loose, open weave. The product is for individuals who appreciate unique, handmade fashion and want to express their individuality through clothing. The ad highlights the vibrant colors and unique design of the tops, suggesting they are worth trying for their aesthetic appeal and self-expression. # Visual style The ad has a highly polished, studio-shot production quality with a vibrant and colorful aesthetic. The visual motifs include bold color blocking and a focus on handmade textures. The image treatment involves color enhancement to make the colors more saturated and eye-catching. The typography integration is minimal, allowing the visuals to take center stage. The style is disruptive, contrasting with typical fashion ads by embracing a more unconventional and artistic approach. This style enhances scannability and stop power in feed by standing out from more conventional ads. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a vibrant and colorful scene featuring two people wearing unique crocheted tops. The intention is to immediately grab the viewer's attention with the striking visuals. The audience experiences this from the brand's perspective, showcasing its bold and unconventional style. - The two people are positioned in front of a brightly colored wall, further emphasizing the ad's colorful theme. This reinforces the brand's message of self-expression and individuality. The audience experiences this from a customer's perspective, seeing how the product can be incorporated into a vibrant lifestyle. - The overall narrative is a celebration of unique fashion and self-expression. The ad aims to inspire viewers to embrace their individuality and stand out from the crowd. The audience experiences this from both the brand's and the customer's perspectives, seeing the product as a means of personal empowerment.

# Ad summary The ad features a person wearing a hoodie with flowers growing around them. The creative suggests they're in an otherworldly setting using Adobe Photoshop. # Brand positioning The brand being promoted is Adobe Photoshop. Adobe Photoshop is positioned as a tool that can help users create otherworldly images and push the boundaries of creativity. The brand aligns with values of innovation, creativity, and pushing the limits of what is possible. The brand aims to occupy a space in the consumer's mind as a leading software for image editing and manipulation. # Product The product being advertised is Adobe Photoshop, an image editing and manipulation software. The ad promotes the software's ability to allow users to create images that go beyond reality. It is for anyone who wants to take their images and artistic vision to the next level. The ad does not address any specific purchase barriers. # Visual style The ad has a highly polished, surreal, and dreamlike aesthetic. The image uses bright, pastel colors and soft lighting to create a sense of wonder and creativity. The image treatment includes background removal and color grading. The typography is large and bold, making it easily scannable in a feed. # Hooks Headline: Designed to go further. # Call to action None used. # Point of view - [object Object] # Storyline - The image features a person with light beams coming out of their eyes in an otherworldly setting, which conveys the message that Adobe Photoshop allows users to create surreal images. The brand is telling this part of the story to showcase the software's creative potential. - The text "Designed to go further" reinforces the idea that Adobe Photoshop enables users to push the boundaries of creativity. The brand is emphasizing the software's ability to help users achieve more with their images. - The Adobe Photoshop logo at the bottom of the image serves to identify the brand and product being advertised. The brand is reinforcing its association with the creative possibilities shown in the image.

# Ad summary This ad features a person standing on a blue pedestal in front of a blue building with windows. The ad is promoting a feature called "Harmonize". # Brand positioning This ad does not explicitly state the brand's positioning, values, or target market. However, the brand is implied to be a tech company that offers photo editing software. The ad uses a surreal and playful visual style, suggesting that the brand values creativity, innovation, and user-friendliness. The brand seems to be pushing against the norm of overly polished and realistic imagery, instead embracing a more whimsical and imaginative approach. # Product The ad features a photo editing software with a feature called "Harmonize". The Harmonize feature is designed to help users create visually appealing and cohesive images by adjusting the colors and tones of different elements. The ad does not explicitly state who the product is for, but the visual style and playful tone suggest that it is targeted towards creative individuals who enjoy experimenting with photo editing. The ad addresses the purchase barrier of complex photo editing software by showcasing a simple and easy-to-use feature. # Visual style The ad has a surreal and playful visual style, with a collage-like composition. The image is highly polished and features bright, saturated colors. The ad uses a combination of real-life and graphic elements to create a whimsical and imaginative effect. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a person standing on a blue pedestal in front of a blue building with windows. This sets the stage for a surreal and imaginative visual experience, told from the brand's perspective. - The ad then highlights the "Harmonize" feature, which is designed to help users create visually appealing and cohesive images. This is told from the brand's perspective, showcasing the product's key functionality. - The ad uses a playful and whimsical visual style to convey the message that the product is easy to use and fun to experiment with. This is told from the brand's perspective, aiming to appeal to creative individuals.

# Ad summary An ad for Adobe Photoshop on iPhone highlights its use on a phone and that it is free. # Brand positioning Adobe Photoshop is presented as a leader in photo editing software. The ad emphasizes Photoshop's availability on the iPhone and that the app is free, widening access to a user base that may have previously been limited to desktop environments. The brand aims to occupy a space of accessible, professional-level photo editing, positioning itself as a tool for anyone who wants to enhance their mobile photography or engage in more complex image manipulation, whether professional or amateur. # Product The product being advertised is Adobe Photoshop for iPhone, a mobile version of the popular desktop photo editing software. The ad emphasizes that it is free. The app allows users to edit photos directly on their iPhones. The ad showcases an interface where a user can select a photo of a flower to be added to an existing image. The primary use occasion is on-the-go photo editing, lowering the barrier to entry for users who may have perceived Photoshop as a complex, desktop-bound tool. # Visual style The ad has a clean, bright, and modern visual style. It features bold colors, clear typography, and a well-lit studio shot. The overall design is simple and uncluttered, focusing on the product and its key message. The visual elements are designed to be eye-catching and easily scannable, making it suitable for in-feed placement. # Hooks Headline: Photoshop on iPhone. It's free. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating the brand and app, 'Adobe Photoshop' and then says 'Photoshop on iPhone. It's free.' The brand is conveying that their software is now available on mobile devices and can be used for free. - The ad then features an example of someone using the application on their iPhone to edit a photo. This demonstrates how the product is being used and displays the interface of the app from the user's POV.

# Ad summary The ad shows a before and after of a dog photo that has been edited using Adobe's Generative Fill tool. The original photo shows a dog sitting on a sidewalk with a person and a phone in the background. The edited photo shows the dog sitting on the sidewalk with a plain orange background. # Brand positioning This ad promotes Adobe's creative software, positioning it as a tool that empowers users to easily edit and enhance their photos. The brand aims to occupy a space in the consumer's mind as an innovative and user-friendly solution for creative tasks. The brand promotes simplicity and ease of use, suggesting that even complex edits can be achieved with minimal effort. The brand positioning is functional, focusing on the performance and simplicity of its software. # Product The ad features Adobe's Generative Fill tool, a feature within its creative software suite that allows users to easily remove and replace elements in their photos. The tool is showcased through a before-and-after example, demonstrating its ability to remove a person and a phone from the background of a dog photo, replacing them with a plain orange background. The USP is the tool's ability to seamlessly fill in the removed areas, creating a natural and professional-looking result. The ad addresses the purchase barrier of complex photo editing by showcasing the tool's ease of use and effectiveness. # Visual style The ad has a clean and modern visual style. The before-and-after comparison is presented in a straightforward manner, with the edited photo having a plain orange background. The production quality is high, with the images appearing well-lit and professionally edited. The visual motif is a side-by-side comparison, highlighting the difference between the original and edited photos. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a before-and-after comparison of a dog photo. The original photo shows the dog with a person and a phone in the background, while the edited photo shows the dog with a plain orange background. This is intended to showcase the capabilities of Adobe's Generative Fill tool from the brand's perspective.

# Ad summary This ad demonstrates the generative upscaling feature by showing a side-by-side comparison of a low-resolution image of a cat and the same image after being upscaled. # Brand positioning This ad does not explicitly mention a brand. However, it is implied that the brand is a technology company that specializes in image processing or enhancement software. The brand aims to occupy the space of providing advanced image enhancement tools for users who want to improve the quality of their images. The brand's positioning is functional, focusing on the performance and capabilities of its technology. # Product The product being advertised is a "Generative Upscale" feature, which is an image processing technology that enhances the resolution and quality of images. It works by taking a low-resolution image and using generative algorithms to create a higher-resolution version with improved detail and clarity. The product is for anyone who needs to improve the quality of their images, whether for professional or personal use. The ad addresses the purchase barrier of low-quality images by showcasing the product's ability to transform them into high-quality ones. # Visual style The ad has a clean and modern visual style. The side-by-side comparison is straightforward and effective in demonstrating the product's capabilities. The image is well-lit and the colors are vibrant. The overall style is professional and polished. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a side-by-side comparison of an image before and after the 'Generative Upscale' feature is applied. This is intended to visually demonstrate the product's effectiveness in improving image quality, from the brand's perspective. - The ad includes a button labeled 'Generative Upscale' to highlight the feature being showcased. This is intended to draw attention to the specific product being advertised, from the brand's perspective.

# Ad summary This ad showcases Adobe Photoshop as a versatile tool for creative expression. It features a female photographer who emphasizes how the tool allows users to push their ideas further with pro-level precision. The ad displays a variety of vibrant, creatively-edited photos and images with upbeat music. # Brand positioning Adobe Photoshop is presented as a creative tool for enhancing and transforming images. The brand is positioned for creative individuals who want to push their ideas further with pro-level precision. The values promoted are creativity and the empowerment to create the images you imagine. # Product Adobe Photoshop is a software that allows users to manipulate and transform images. The ad showcases the software's ability to remove backgrounds and create various image enhancements. The product is useful for photographers and creative professionals. # Visual style The ad has a vibrant, modern aesthetic with bright colors. The editing style includes quick cuts and transitions between different edited photos. The production quality has a polished feel. The pacing is fast. Edits are timed to music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Try now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman holding a camera stands in a photography studio with lighting equipment. This is followed by a shot of the woman editing on a computer. This visual introduces her role as the user. - 00:02–00:03 00:02–00:03 The woman holding a camera then stands and smiles at the camera. This creates a personal connection and invites the viewer to engage with the content. - 00:03–00:07 00:03–00:07 A photo transitions to a split screen that shows the original photo on the right and the edited photo with a transparent background on the left. The text overlay reads, "Push the idea. With pro-level precision." The split screen shows the power of the tool to make enhancements. - 00:07–00:12 00:07–00:12 Edited photos appear, with the text overlay reading, "Designed to go further." These visuals demonstrate the range of creative output possible with the software. - 00:12–00:15 00:12–00:15 The Adobe and Adobe Photoshop logo appears, accompanied by a 'Try now' button. This indicates a clear call to action to try the product.

# Ad summary This ad for Adobe Photoshop features a creator demonstrating how she uses the platform to bring her ideas to life. The creator shows how she photoshops together multiple images, including a photo of herself sitting on top of a Honey Cinnamon product, a photo of a cloudy sky, and a photo of cinnamon rolls. She then eats the cinnamon rolls. # Brand positioning Adobe Photoshop is positioned as a powerful tool for creatives that allows them to bring their ideas to life. The ad is presented in a casual tone by a UGC creator, which is more emotional than functional. The Adobe brand encourages creativity, imagination, and fun. # Product Adobe Photoshop is an image creation and editing software that allows users to create unique digital art. The ad demonstrates how the platform is used to bring separate images together to create a cohesive final product, suggesting that users can use their own images as reference. The implication is that Photoshop empowers users to turn their imagination into reality. # Visual style The ad has a UGC feel. The video has quick cuts that sync with the audio. The editing style of the ad is hybrid with both UGC and polished commercial shots. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action En savoir plus # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a creator sitting in front of a laptop, presumably working on an image in Photoshop. She is speaking directly to the camera and introducing the software. - 00:03–00:10 The ad transitions to a product shot showing a progression of images being combined to create one final image. The creator adds a photo of herself sitting on a Honey Cinnamon product, then a photo of a cloudy sky, then a photo of cinnamon rolls. - 00:10–00:12 The ad returns to the creator, who is now eating a cinnamon roll. She then smiles and looks directly at the camera. - 00:12–00:14 The ad ends on the Adobe Photoshop logo, with a button to "En savoir plus."

# Ad summary The ad shows a woman and a cat sitting in a window. The ad appears to be promoting a photo editing app. # Brand positioning This ad promotes a photo editing app. The brand is presented as a tool for creative expression and digital artistry, allowing users to transform ordinary photos into imaginative scenes. The brand aims to occupy a space in the consumer's mind as an accessible and user-friendly platform for enhancing and manipulating images, enabling anyone to bring their creative visions to life. The brand aligns with values of creativity, self-expression, and accessibility, promoting a lifestyle of digital artistry and imaginative storytelling. The brand pushes against the norms of static photography, offering tools to transform and reimagine images in dynamic and unexpected ways. The brand positioning is both functional, providing tools for photo editing, and emotional, empowering users to express their creativity and bring their visions to life. # Product The ad features a photo editing app that allows users to transform ordinary photos into imaginative scenes. The app is for anyone who wants to enhance and manipulate their images, enabling them to bring their creative visions to life. The app allows users to add photos to other photos. # Visual style The ad has a collage-style visual aesthetic with a focus on showcasing the app's photo editing capabilities. The production quality is polished, with a clean and modern design. The image treatment includes background removal and layering of different visual elements to create a surreal and imaginative scene. The typography integration is simple and legible, with a focus on clarity and functionality. The ad contrasts with platform norms by presenting a highly stylized and visually complex image, designed to capture attention and highlight the app's creative potential. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a photo of a building with a window. The brand is showing the user that they can add a photo to the window using the app. - The ad shows a photo of clouds. The brand is showing the user that they can add the photo of the clouds to the window using the app. - The ad shows a photo of a woman and a cat in a window. The brand is showing the user the final result of adding the photo of the clouds to the window.

# Ad summary This ad promotes Adobe Photoshop, showcasing the update to the "Select Subject Remove Background" tool. The ad highlights the benefits of using the updated tool by showing a fashion designer using Photoshop to create a moodboard. # Brand positioning Adobe Photoshop is presented as the leading design tool for creatives, specifically for creating moodboards. It is positioned as innovative and user-friendly, with recent updates to enhance precision and efficiency. The brand aligns with a modern, creative lifestyle, and emphasizes functional benefits such as ease of use and time-saving features. This positioning seeks to ignore the perception that creating moodboards or using photo editing software is time consuming or difficult. # Product The product featured is Adobe Photoshop, specifically its updated "Select Subject Remove Background" tool. This tool allows users to accurately select and remove backgrounds from images with one click. It includes features like Content-Aware Fill, which helps in seamlessly filling areas after removing objects, and a color toolbar that automatically detects and allows adjustment of specific colors in the image. The tool is compatible with cloud processing to improve speed and precision. It is for designers, particularly those creating moodboards or needing to manipulate images, offering them a quick and precise way to edit photos. The USP is the tool's ease of use and precise image manipulation. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and screen recordings mixed with static shots of the speaker. The production quality is high, with clear visuals and professional graphics. The pacing is moderate, with cuts timed to key voiceover lines and actions. It maintains a consistent flow, with actions synced to voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Photoshop today. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the speaker introducing the first step in designing a collection. - 00:04–00:07 It progresses to the message that Photoshop updated its "Select Subject Remove Background" tool for accuracy. - 00:07–00:11 The speaker continues by demonstrating how to turn on this updated tool. - 00:11–00:14 The ad message now shifts to highlight the speed and accuracy in selecting things with one click due to the update. - 00:14–00:24 Demonstrates content fill and color adjustments features, building on the quick action. - 00:24–00:27 The speaker wraps up the moodboard demonstration and the visual shows a final moodboard image. - 00:27–00:30 A call to action is made to download Photoshop if you're a designer looking to create your first collection.

# Ad summary This ad demonstrates how Adobe Firefly's generative AI tool can remove objects from an image. The ad shows a woman taking a photo of her dog and then using the Adobe Firefly tool to remove the leash and other unwanted objects from the background. # Brand positioning This ad positions Adobe Firefly as an easy-to-use generative AI tool that helps users edit their photos quickly and easily. The brand promotes an emotional connection to photography by positioning itself as a tool that helps users capture the best version of their memories without unwanted distractions. It suggests that using Firefly makes even imperfect shots perfect and shareable, which goes against category norms that require advanced skills and software. # Product Adobe Firefly is a generative AI tool designed to help users create and edit images. In this ad, it is specifically shown to be used for removing unwanted objects from an image. The ad focuses on the tool's simplicity and ease of use, suggesting that anyone can use it to improve their photos, regardless of their skill level. The ad showcases a use case for users who want to take the perfect photo but are hindered by unwanted objects in the background. # Visual style The ad has a simple, clean aesthetic. The editing style uses static shots and smooth transitions. The production quality is polished and commercial-like, which supports the tone and audience. The pacing is consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person is taking a photo of their dog in front of an orange wall. A leash and some debris on the ground are visible. - 00:01–00:02 The Adobe Firefly tool is used to remove the leash, the person’s arm and body, the trash on the ground, and a cell phone. - 00:02–00:03 The final image shows the dog in front of the orange wall with all distractions removed.

# Ad summary This ad demonstrates how to use the photo mask tool within the Picsart app. # Brand positioning Picsart is presented as a user-friendly mobile app that allows people to easily create and edit photos and videos. The brand seems to aim to be viewed as a fun and accessible tool that is used to create visually appealing images. The ad does not go against any norms or competitor behaviors but it provides a functional and accessible tool for creating unique photos. # Product The product is the Picsart mobile app, specifically the photo mask tool within the app. This tool is used to mask an image within another image. The ad shows how a user can use the "Tap select" option, adjust the outline, then select to "Apply as mask" to mask one photo within another photo. The Picsart app appears to be easy to use with on-screen prompts walking the user through the photo mask process. # Visual style The ad has a simple, polished aesthetic. The video has quick cuts and smooth transitions to highlight the use of the photo mask tool. The pacing of the ad is quick in order to communicate how quickly the tool can be used. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showing a photo of a woman in a window with an orange cat. - 00:01–00:02 A button prompts the user to tap select in order to apply the photo mask tool. - 00:02–00:03 The user is then prompted to "Apply as mask". - 00:03–00:05 The user is shown the button to "Add from Photos". - 00:05–00:06 The ad then reveals the initial photo of the woman in the window masked within an image of clouds.