How Ocean Drop Advertises on Meta

# Ad summary This vertical video ad for My Ocean Drop uses bright colors and graphics to promote their anniversary sale. The ad emphasizes personalized health solutions and offers a range of discounts, including up to 50% off, an additional 10% off with PIX payments, and free shipping throughout Brazil. It encourages viewers to take advantage of the limited-time offer to customize their supplement packs based on their genetic test results, highlighting the brand's focus on personalized health and well-being. # Brand positioning My Ocean Drop is presented as a modern and personalized health and wellness brand that focuses on individual customization and science-backed solutions. The brand aims to occupy the space of personalized nutrition by tailoring supplement packs to individual genetic test results. My Ocean Drop aligns with a health-conscious lifestyle, promoting the idea that wellness should be customized to one's unique needs rather than following generic solutions. The brand positions itself as innovative and tech-savvy, leveraging genetic testing for personalized recommendations. Their brand pushes against the norm of generic, one-size-fits-all supplements and positions itself with functional and personalized wellness. # Product My Ocean Drop offers personalized supplement packs tailored to individual needs based on genetic test results. The primary offering involves customers taking a genetic test to determine their specific nutritional requirements. Following the test, customers can create a customized pack of vitamins and supplements to address their unique health needs. The advertisement explicitly highlights the availability of My Protein within these custom packs, suggesting protein supplementation as a key component. The ad emphasizes the ability to "monte seu pack" (build your pack) and secure up to 50% off with the code CUPOM50, addressing the potential purchase barrier of cost. The ad also emphasizes convenience, with easy access to personalized supplements designed to support overall health and well-being. # Visual style The ad features a vibrant and playful aesthetic, employing bold colors, animated text, and scrapbook-style graphics to create a visually engaging experience. It blends a polished commercial look with elements that mimic a more casual, user-generated content style, aiming to appeal to a younger, mobile-savvy audience. The editing rhythm is fast-paced with quick cuts and dynamic text animations, matching the lively audio track. Cuts and text animations sync with the music to keep the viewer’s attention. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a celebration announcement. - 00:03–00:12 00:03–00:12 The ad highlights a major promotion, inviting viewers to benefit from up to 50% off, and informs users that with a genetic test, users can personalize their My Protein supplements by building their own pack, using the discount code CUPOM50. The voiceover is enthusiastic, intended to energize the audience to take advantage of the brand's anniversary offer. This is presented from the Brand's perspective, encouraging immediate action and purchase. - 00:12–00:18 00:12–00:18 The ad mentions additional incentives, including a 10% discount with PIX payments and free shipping across Brazil. The Brand's voice conveys this information to add extra incentive to purchase and to remove potential obstacles. - 00:18–00:22 00:18–00:22 The ad concludes with a direct encouragement to secure personalized health solutions. This reinforces the value proposition and ends with a concise message centered on personalized health. This is presented from the Brand's perspective.

# Ad summary This ad showcases Ocean Drop Creatina (Creatine) to highlight its pure, vegan, and monohydrated formula. # Brand positioning Ocean Drop is presented as a health supplement brand focused on purity and vegan formulations. The brand emphasizes the clean, scientifically-backed quality of its ingredients, as highlighted by the “99.9% Pureza - Laudo HPLC” claim. The brand seems to occupy a space within the health and wellness market that appeals to consumers who prioritize high-quality, tested, and ethically-sourced supplements, avoiding any direct comparison with competitors but implicitly setting a standard for ingredient purity and vegan compliance. # Product The advertised product is Ocean Drop Creatina, a creatine supplement in powder form. It is described as 100% Creatina Monohidratada (Creatine Monohydrate), appealing to health-conscious individuals seeking to enhance their physical performance. The ad prominently features the claim of “99.9% Pureza” verified by “Laudo HPLC,” suggesting high purity standards. The product is also highlighted as 100% vegana (vegan) and monohidratada, catering to specific dietary preferences and ensuring easy mixability. The advertised weight is 150 g. The ad addresses the concern for ingredient quality by emphasizing lab-tested purity and clearly stating the vegan and monohydrated nature of the creatine, thus attracting users looking for clean and effective supplements. # Visual style The ad employs a clean, minimalist studio shot with high production quality. The visual motif revolves around product-focused imagery with a clear emphasis on purity. The color grading is bright and airy, enhancing the perception of cleanliness. Typography is integrated in a straightforward manner, supporting the key messages. The overall style feels polished and controlled, likely intended for in-feed placement where it can stand out with its simplicity and professional presentation. # Hooks Headline: Nem toda creatina é criada da mesma forma. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by questioning the uniformity of creatine products, stating, “Nem toda creatina é criada da mesma forma” (Not all creatine is created the same way). This is intended to introduce the idea that there are differences in creatine quality and effectiveness, encouraging the audience to consider alternatives, told from the brand's perspective. - Next, the ad highlights a key differentiator by showcasing a quality badge stating “99,9% Pureza - Laudo HPLC”. This implies a rigorous testing and verification process, assuring potential customers of the product’s superior quality. This is from the brand's perspective, reinforcing trust through validation. - The ad presents the Ocean Drop Creatina, emphasizing it as "100% vegana e monohidratada, com 99,9% de pureza comprovada por laudo HPLC" (100% vegan and monohydrated, with 99.9% purity proven by HPLC report). This positions the product as a superior choice by highlighting key features and the brand's commitment to quality and ethical standards, told from the brand's perspective. - Finally, the ad closes by inviting the viewer to “Exija o máximo de pureza” (Demand maximum purity). The call to action encourages potential customers to actively seek out the highest quality in their supplements, reinforcing the brand's message of superior purity and prompting action. This is from the brand's perspective, urging customers to prioritize quality and purity.

# Ad summary This ad features a woman discussing how taking a magnesium supplement helps with metabolism and energy. She explains how people feel tired even after a night's rest because the body struggles to recharge energy, and magnesium can help solve this. She encourages viewers to visit the website to learn more. # Brand positioning The brand, Ocean Drop, positions itself as a provider of wellness solutions through nutritional supplements, focusing on natural health and wellbeing. It aims to occupy the consumer's mind as a source of essential nutrients and minerals to support overall health and energy levels, particularly combating fatigue. The brand aligns with a lifestyle of proactive health management. It seemingly ignores any competitive comparison and focuses on the functional benefits of magnesium and the brand's identity is functional, emphasizing performance and simplicity in delivering essential nutrients. The single product shown here represents a component of a more holistic approach to wellness. # Product The product is a magnesium supplement from Ocean Drop, presented as a solution for energy production and metabolic function. The supplement aims to combat feelings of fatigue, even after a full night's sleep, by addressing a potential deficiency in the essential mineral magnesium. The supplement works by providing the necessary magnesium to support the body's energetic metabolism, improving the body's ability to recharge its batteries, helping people start the day in credit and avoid feeling in debit. The ad addresses the purchase barrier of not understanding why one might feel tired despite sleeping, by explaining magnesium's role in energy production and presenting the supplement as an intelligent way to replenish what is missing. It is worth trying for those who want to intelligently resolve their fatigue issues. # Visual style The ad has a polished commercial aesthetic, with soft, diffused lighting and a clean, minimalist setting. The editing style consists of static shots with very quick cuts that flash the image into an overexposed version of itself. The production quality gives off a somewhat staged and commercial feel. The cuts do not appear to be timed to the music or voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Acesse o site para entender como a fórmula completa pode te ajudar. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter begins by posing a question about waking up tired even after a full night's sleep. - 00:05–00:14 She explains that this feeling may be because the body is not producing energy effectively and a cause is an essential mineral deficiency. - 00:14–00:17 The presenter explains the essential mineral is magnesium, which plays a role in metabolism. - 00:18–00:24 The presenter states that without sufficient magnesium, the body struggles to recharge, leading to tiredness, framing it as starting the day in 'debit'. - 00:24–00:28 The presenter tells viewers the way to replenish what's lacking is intelligently. - 00:29–00:33 She concludes the story by encouraging viewers to visit the website and consider how a comprehensive formula can assist.

# Ad summary The ad promotes Ocean Drop Trio Magnesio, a magnesium supplement. A woman explains that different types of magnesium have different functions, and many people take just one type and don't experience the full benefits. She specifies that Dimalato is great for energetic metabolism and Bisglicinato is great for relaxation and has high absorption. The Ocean Drop product contains a complete formula that combines Dimalato, Bisglicinato, and oxido. She says it works in a complete way, guaranteeing that the body takes advantage of the mineral in different ways. She encourages the viewer to access the website and learn about the combination. # Brand positioning Ocean Drop is presented as a health and wellness brand focused on high-quality supplements. They position themselves as a provider of comprehensive magnesium support, differentiating themselves from competitors by offering a unique blend of three different types of magnesium. The brand aims to occupy a space in the consumer's mind as a provider of supplements that provide a more complete solution for overall well-being. They value and promote the importance of a complete formula that works in multiple ways to ensure the body benefits from the mineral in different ways. The brand’s positioning leans towards the functional, emphasizing the performance and complete benefits of their product. # Product Ocean Drop Trio Magnesio is a magnesium supplement that combines three different types of magnesium: Dimalato, Bisglicinato, and oxido. Dimalato is specified as being great for energetic metabolism and Bisglicinato is specified as being great for relaxation and has high absorption. The product is designed to provide a complete way for the body to take advantage of the mineral in different ways, offering an amplified benefit. The ad implies that it is for people seeking an overall well-being and who are not getting the full benefits from taking just one type of magnesium. The ad addresses the purchase barrier of consumers not feeling the complete benefits of taking magnesium, by showcasing that this product contains a complete formala. # Visual style The ad has a clean and simple aesthetic with a focus on the speaker. The editing is basic, with a few jump cuts and simple transitions. The production quality appears to be a hybrid between UGC and polished commercial. The editing rhythm is slow and steady, with cuts timed to emphasize key product points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Acesse o site e conheça essa combinação. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman sits in front of the camera and asks the viewer if they know that there are different types of magnesium and each has a different function. - 00:05–00:10 00:05–00:10 She explains that many people take just one type of magnesium and don't feel the full benefit, to highlight a problem with single-source magnesium supplements. - 00:10–00:22 00:10–00:22 She specifies that Dimalato is great for energetic metabolism and Bisglicinato is great for relaxation and has high absorption. - 00:22–00:35 00:22–00:35 She explains that the product contains a complete formula that combines the three types of Magnesium: Dimalato, Bisglicinato, and oxido. She states that it works in a complete way, guaranteeing that the body takes advantage of the mineral in different ways, to highlight the product’s effectiveness. - 00:35–00:42 00:35–00:42 She encourages the viewer to access the website and learn about the combination, to drive consideration and conversion.

# Ad summary This ad is about Ocean Drop's Trio Magnesio. The ad is delivered by a woman who explains how magnesium malate helps to produce energy in your cells. She encourages viewers to visit the website for more information. # Brand positioning Ocean Drop is a health and wellness brand focused on providing high-quality supplements designed to optimize bodily functions and overall well-being. The brand emphasizes the importance of providing your body the raw materials it needs to maintain consistent energy and physical disposition. # Product The featured product is Ocean Drop's Trio Magnesio, a supplement containing magnesium malate. The product is designed to support energy production at the cellular level and combat midday energy crashes. By replenishing magnesium levels intelligently, it gives your body the raw materials needed to maintain disposition throughout the day. The supplement is presented as a way to avoid energy peaks and valleys. # Visual style The ad features a bright and clean aesthetic, creating a friendly and approachable tone. The editing is simple with static shots, and the pacing is consistent, with each shot held long enough for the message to be clearly conveyed. The overall production quality is polished, which supports the brand's image of reliability and expertise in the health and wellness space. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Acesse o site e conheça. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman introduces the problem of having your social and physical battery die in the middle of the day, speaking directly to the camera. - 00:06–00:13 She frames this energy drop as a sign that your energetic metabolism could need help, shifting to a helpful, solution-oriented tone. - 00:14–00:22 The woman holds up the Ocean Drop's Trio Magnesio, explaining that the magnesium malate it contains is directly linked to the production of energy in the cells. - 00:22–00:31 She explains how the product helps to replenish your body by giving it the raw materials needed to maintain disposition during the day. - 00:32–00:37 She invites the viewer to visit the website and learn more, ending with a friendly and encouraging tone.

# Ad summary This ad highlights the Ocean Drop Trio Magnésio product, which contains Bisglicinato to help with relaxation, emotional balance, and restful sleep. The ad uses a visual of a woman experiencing an overactive mind while trying to sleep, paired with the brand's product and text promoting relaxation and restorative sleep. # Brand positioning Ocean Drop is presented as a provider of natural health solutions that prioritize emotional and physical well-being. The company seems to focus on the science of natural ingredients, specifically Magnesium Bisglycinate, to promote relaxation, emotional equilibrium, and restorative sleep. The visual branding is minimalist and nature-inspired, with a simple logo of a tree, suggesting an alignment with natural and holistic health practices. Overall, Ocean Drop aims to occupy a space in the consumer's mind as a reliable source for effective, health-focused supplements. # Product The advertised product is Ocean Drop's Trio Magnésio, a dietary supplement containing Magnesium Bisglycinate. It is formulated to promote relaxation, emotional balance, and restorative sleep. The product is packaged in a cylindrical white can with a blue wave design near the bottom. The supplement claims to include Bisglycinate, which supports high absorption, enhancing its effectiveness. This suggests the product is designed for people experiencing restless nights and seeking a natural way to improve sleep quality. The ad encourages potential customers to 'EXPERIMENTE AGORA' (try it now), indicating it's positioned as an easily accessible solution to sleep problems. # Visual style The ad has a studio-shot production quality with a focus on clear product presentation. The visual motifs include a calming color palette of blues and whites, creating a sense of tranquility. Image treatment involves background blurring and subtle lighting effects. Typography integration is clean and legible. The style contrasts with platform-native content, aiming for a more polished and trustworthy feel to enhance credibility. # Hooks Headline: Sua mente fica agitada pa hora de dormir? # Benefits - [object Object] # Features - [object Object] # Call to action EXPERIMENTE AGORA # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by highlighting the problem of an agitated mind at bedtime, which is presented from the perspective of someone struggling with sleep issues. This message seeks to empathize with viewers who experience difficulty falling asleep due to an overactive mind. - The Ocean Drop brand then introduces Trio Magnésio as a solution, explaining that its formula includes Bisglicinato for high absorption, promoting relaxation, emotional balance, and restorative sleep. This is intended to position the product as a scientifically backed remedy for sleep-related problems. - Finally, from the brand's perspective, viewers are prompted to try the product, emphasizing its availability and encouraging immediate action toward resolving their sleep issues.

# Ad summary This ad promotes Ocean Drop's 'Semana dos Mais Pedidos' (Most Requested Week) with discounts on various supplements and offers like 'Compre 2, Leve 3' (Buy 2, Get 3). It highlights savings on products like Quercetina, Box Emagrecimento, Creatina, Power Box, Shot Matinal, Magnésio Plus, Proteína Vegetal, Coenzima Q10, and NAC. The ad also mentions a 5% discount for payments made via 'Pix'. # Brand positioning Ocean Drop is presented as a provider of various health supplements and nutritional products, with a focus on offering deals and bundles to encourage larger purchases. The brand seems to position itself as accessible and affordable, emphasizing value for money through discounts and offers like 'Buy 2, Get 3' and '5% off no Pix.' The tone is promotional and direct, aiming to drive sales through limited-time offers on its best-selling items. # Product The ad showcases a variety of Ocean Drop supplements, each with specific benefits and presented with individual discounts. Products include Quercetina (a natural antioxidant), Box Emagrecimento (weight loss kit), Creatina (300g, pure and efficient), Power Box (daily nutrition and detox), Shot Matinal (daily shot for vitality and immunity), Magnésio Plus (supports muscle function and energy metabolism), Proteína Vegetal (plant-based protein in chocolate, vanilla, and red fruit flavors), Coenzima Q10 (200mg), and NAC (N-acetil L-cisteína). Each product is highlighted with a specific percentage discount and a price point when purchased in 6 installments. The ad focuses on making these supplements accessible by highlighting their affordability, encouraging customers to try them. # Visual style The ad uses a clean and bold visual style with a consistent color scheme of white text and product packaging against a bright blue background. The editing is quick and dynamic, with fast cuts between different product offerings to maintain viewer engagement. The production quality is polished and professional, typical of commercial ads, focusing on presenting product information clearly and concisely. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Vem (Come) # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with the announcement of 'Semana dos Mais Pedidos,' encouraging viewers to seize a 15% discount and get more with 'Compre 2, Leve 3.' This serves to immediately grab attention by presenting a limited-time sales event and enticing deals, creating a sense of urgency and opportunity. - 00:03–00:07 00:03–00:07: The ad transitions to a question: 'Já escolheu um suplemento?' (Have you chosen a supplement yet?), followed by an invitation to 'Aproveite para levar o box completo e economizar mais' (Take the complete box and save more). This poses a question directly to the viewer to involve them in the promotional narrative while highlighting value and savings. - 00:07–00:15 00:07–00:15: The ad asks 'Quer mais?' (Want more?), followed by informing viewers they can 'Ganhe 5% off no Pix' (Get 5% off on Pix), and finishing with 'Vem' (Come). This further incentivizes purchase by adding an extra discount when the customer uses Pix as a payment method, ending on a call to action. - 00:15–00:48 00:15–00:48: The ad transitions into promotional messaging of various products with the use of royalty free background music and product promotion visuals. The messaging intends to generate brand awareness by presenting products on sale.

# Ad summary This ad showcases Ocean Drop's NAC supplement and its benefits for boosting the immune system, highlighting glutathione as the body's main antioxidant. The ad features a woman who addresses the problem of frequently catching colds and feeling run down, then presents NAC as a solution to progressively strengthen the immune system. # Brand positioning Ocean Drop is presented as a provider of health supplements focused on boosting the immune system. The brand highlights its NAC supplement as a key ingredient for overall health and resilience. The brand aligns with a health-conscious lifestyle, emphasizing the importance of proactively strengthening the immune system rather than relying solely on vitamin C. Their positioning is functional, focusing on the tangible benefits of their products, such as increased resilience and antioxidant support. # Product The featured product is Ocean Drop's NAC supplement, which provides the raw materials for the body to produce glutathione, the body's main antioxidant. It is intended for people who are tired of constantly catching colds and feeling run down, and who want to strengthen their immune system. The supplement is presented as a way to build a more resilient immune system over time. It is designed to support overall immune health beyond just taking vitamin C. The NAC supplement is shown in a white tub with the Ocean Drop logo and product information. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple framing. The editing is straightforward with static shots and smooth transitions. The production quality appears to be a blend of selfie-style and slightly more polished commercial footage. The pacing is moderate, with consistent shot lengths that allow the message to be clearly conveyed. The overall style supports the relatable tone and targets an audience looking for accessible health solutions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Acesse o site e conheça mais. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a woman directly addressing the viewer, asking if they're tired of constantly catching colds and feeling like their immunity is low. The intention is to identify with the viewer's pain point and grab their attention. - 00:04–00:08 00:04–00:08 She explains that frequent colds are a sign that the body's defenses are overwhelmed, suggesting a deeper problem. The message is to emphasize that the viewer's health issues are a symptom of a larger issue. - 00:08–00:11 00:08–00:11 The woman states that the solution isn't just vitamin C, implying that there's a more comprehensive solution. This works to introduce the brand's product as an alternative to the expected solution. - 00:11–00:19 00:11–00:19 She explains that the key is to strengthen the base of the immune system with glutathione, the body's main antioxidant, aiming to educate the viewer about the importance of this compound. The intent is to validate the product's importance to the viewer. - 00:20–00:28 00:20–00:28 The woman then introduces Ocean Drop's NAC supplement as providing the raw materials for the body to produce glutathione, reinforcing the idea that the product is the solution. The brand voice is used to communicate the product's benefits, emphasizing its role in building a resilient immune system. - 00:28–00:34 00:28–00:34 Finally, the woman asks if the viewer wants a progressive benefit for their immune system and directs them to the brand's website. The CTA is intended to drive immediate action and engagement.

# Ad summary An ad for the Ocean Drop NAC supplement. The ad features a woman speaking about oxidative stress in the body and how to help the body with its natural cleaning system using Ocean Drop NAC. # Brand positioning Ocean Drop is presented as a wellness brand focused on supporting the body's natural processes. The ad does not explicitly state that it is an established brand, but it does mention a specific product (NAC) implying an existing product line. The brand aligns with the values of health and wellness. The brand positions itself in the wellness market by offering solutions that aid in natural body functions. # Product The featured product is Ocean Drop NAC, a supplement designed to support the body's natural process of cellular protection. NAC is described as containing cysteine, which is a key element to produce the substance glutathiona, that is needed for the body's natural cleaning system. The ad tells the viewer that the product is worth trying or buying if they are wanting to help their body to protect itself. # Visual style The ad has a polished and clean aesthetic. The lighting is bright and even, with a natural feel. The editing style is straightforward with static shots. The pacing is moderate. The audio-visual sync is simple with cuts timed to natural pauses in speech. # Benefits - [object Object] # Features - [object Object] # Call to action Acesse o site e conheça a solução. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the woman asking if the viewer has felt like they need an internal cleanse. - 00:04–00:12 She then says that the feeling can be the waste from the day to day, called oxidative stress, that accumulates in our cells. - 00:12–00:23 The woman says that our body produces a natural cleaning system, led by glutathiona, but to produce that substance it needs a key element, cysteine. - 00:23–00:29 She then introduces the Ocean Drop NAC product. - 00:24–00:29 She states that the product contains the component to help the process of cell protection. - 00:29–00:35 Finally, she asks if the viewer wants to help their body protect itself, and to access the website to know the solution.

# Ad summary A woman shares information about the liver, then presents a supplement product called Ocean Drop NAC, claiming that the product is a direct conductor of glutathione, providing the support the liver needs to maintain its health and protective function. # Brand positioning Ocean Drop presents itself as a brand focused on health and wellness through natural supplements, particularly those supporting vital organ functions like the liver. The brand aligns with a health-conscious lifestyle, emphasizing proactive care and the importance of internal well-being. Ocean Drop uses straightforward, informative language to position itself as a reliable source for products that enhance the body's natural processes, without making exaggerated claims or relying on emotional appeals. # Product Ocean Drop NAC is a dietary supplement designed to support and protect the liver. The product is described as a direct conductor of glutathione, a substance crucial for the liver's function as a 24-hour filter. The supplement is presented in a tin can with a label that features the brand's name, "Ocean Drop," and the acronym "NAC." The advertised benefit of NAC is its ability to provide the liver with the necessary support to maintain health and protective functions. The product is intended for individuals who want to proactively support their liver health. # Visual style The ad has a clean, bright aesthetic with natural lighting and minimal background clutter. The editing style consists of smooth transitions between shots. The production quality feels like a hybrid between UGC and polished commercial, leaning towards a more authentic, relatable tone. The pacing is moderate, with cuts timed to natural pauses in speech, approximately 20 CPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Acesse o site e conheça mais. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman asks if the viewer knows which organ cleans the body. - 00:03–00:10 The woman confirms that the liver is the organ that cleans the body, stating that it functions as a 24-hour filter. - 00:11–00:15 She states that in order to do its job, the liver relies on glutathione. - 00:15–00:26 The woman presents the Ocean Drop NAC product as a direct conductor of the glutathione substance, claiming it provides the liver with the support it needs to maintain health and protection. - 00:26–00:32 The woman asks if the viewer wants to support and protect their liver, then directs them to visit the website for more information.

# Ad summary This ad features a woman explaining the benefits of taking Ocean Drop's NAC supplement. # Brand positioning Ocean Drop is presented as a brand focused on supporting the body's natural processes for health and immunity. It promotes an alignment with natural body function rather than artificially adding supplements. The brand ethos seems to lean into functional, science-backed ingredients, positioning itself in a market that values wellness from within. # Product The ad features Ocean Drop NAC capsules, designed to support the body's immune system. NAC, or N-Acetyl Cysteine, is introduced as an essential amino acid that the body uses to produce glutathione, a substance crucial for immune defense. The ad explains that stress and aging can reduce glutathione production, creating a need for NAC supplementation. Ocean Drop NAC is highlighted as a bioavailable form of this amino acid that fortifies the immune system from the inside out. # Visual style The ad has a clean, UGC-style aesthetic with natural lighting and minimal editing. It mimics a casual selfie video. The pacing is moderate, driven by the speaker's natural cadence. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Acesse OCEANDROP.COM.BR # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator starts the video by asking the viewer if they know that what protects their immunity is inside their body. This is meant to pique curiosity. - 00:04–00:07 00:04–00:07 She states that we produce a substance called glutathione. This is meant to educate the viewer. - 00:07–00:14 00:07–00:14 She explains that glutathione is essential for the defense of the immune system, but with age and stress, the production of glutathione can decrease. She uses a concerned tone. This is meant to emphasize the importance of glutathione and introduce a problem. - 00:14–00:21 00:14–00:21 She shares that to reactivate glutathione production, the body needs a specific amino acid and the most bioavailable form is NAC as she holds up the Ocean Drop product. This introduces a solution and positions NAC as beneficial. - 00:22–00:27 00:22–00:27 She explains that NAC functions as a raw material that helps strengthen the body from the inside out as she holds the product and takes out a pill. This provides further detail on how the product works. - 00:27–00:31 00:27–00:31 She shares where the consumer can learn more and purchase the Ocean Drop product. This is a CTA.

# Ad summary This image ad from Ocean Drop promotes its best-selling supplements and offers a promotion: Buy 2, Get 3. It includes a 5% discount with PIX and free shipping on orders over R$179. # Brand positioning Ocean Drop positions itself as a purveyor of health and wellness supplements. The brand has a clean and scientific image, using minimal design and clear product labeling. Ocean Drop appears to be a brand that focuses on offering a variety of supplements for different needs, from protein to minerals. By promoting a 'best-sellers' week, the brand aims to establish trust and authority in the market, suggesting that these products are popular and effective among its customer base. # Product The ad showcases several Ocean Drop supplements, including protein powder, Shot Matinal, Magnesium Plus, Creatina, and Spirulina. The products are packaged in white containers with the brand logo and product name clearly displayed. Each product targets a specific health need, from daily protein intake to more targeted supplements like magnesium and creatine. The products are arranged to highlight their variety, with product claims and ingredients listed on the packaging. The products are being promoted as part of a 'best-sellers' promotion, highlighting their popularity. # Visual style The ad has a clean, modern visual style. The product shots are well-lit and clearly displayed on a white platform. The color scheme is predominantly blue and white, contributing to a clean aesthetic. The layout is simple and easy to understand, with clear typography. The overall effect is polished. # Hooks Headline: SEMANA DOS MAIS PEDIDOS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with the message Semana dos Mais Pedidos ('Week of Most Requested'), designed to immediately grab the viewer's attention. The brand tells the audience the main purpose of this promotion is to capitalize on the products that are already proven to be popular and well-received. - Below this, the ad encourages viewers to aproveite os best-sellers Ocean Drop ('Enjoy Ocean Drop's bestsellers'). The brand is telling the customer that there is an opportunity to take advantage of some of the most popular products that they have available. - A selection of Ocean Drop's supplements is displayed, showing the variety of products available. The product showcase is being used to establish that they offer a diverse range of products that meet different health and wellness needs. - The bottom of the ad offers a promotion, Compre 2, Leve 3 ('Buy 2, Take 3'), and additional discounts. The brand wants the viewer to understand that they can take advantage of this opportunity to buy the supplements for a discounted price.

# Ad summary This ad promotes Ocean Drop supplements, highlighting a "Buy 2, Get 3" deal and additional discounts on purchases made via PIX. It focuses on popular products like Protein, Magnesium, Creatina, and Spirulina, aiming to drive sales through combined offers and free shipping. # Brand positioning Ocean Drop is presented as a provider of nutritional supplements, positioned to cater to health-conscious consumers. The brand emphasizes accessibility through promotional offers and focuses on a range of best-selling products, indicating a commitment to popular and effective supplements. The positioning is functional, focusing on delivering essential nutrients and addressing specific health needs, rather than promoting a specific lifestyle or emotional connection. # Product The ad showcases several Ocean Drop supplements, including Proteina Vegetal (plant protein), Shot Matinal (morning shot), Magnésio Plus (magnesium plus), Creatina (creatine), Omega 3 Vegano (vegan omega 3), Spirulina (spirulina), and Viva Bem (live well). These products come in various forms, such as powder in pouches and capsules in containers. Each supplement is designed to offer specific health benefits. The ad highlights a promotional offer of "Compre 2, Leve 3" (Buy 2, Get 3), addressing the potential purchase barrier of cost by providing added value. The ad primarily focuses on supplements aimed at improving overall health and well-being. # Visual style The ad has a clean and modern visual style, using a bright blue color scheme and clear typography. The production quality is high, likely studio-shot with even lighting and sharp focus on the products. The visual motifs include a product showcase and badge-style promotion. The image treatment involves background removal to make the products stand out against the blue gradient. The overall style aims for scannability and stop power in feed by using bold text and contrasting colors. # Hooks Headline: SEMANA DOS MAIS PEDIDOS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text "SEMANA DOS MAIS PEDIDOS", which translates to "Week of the Most Requested." This opening suggests popularity and demand, enticing viewers with the idea of best-selling products. The brand is speaking to highlight the popularity of the brand's supplements. - The next line, "APROVEITE OS BEST-SELLERS OCEAN DROP" (Enjoy the best-sellers Ocean Drop), encourages viewers to take advantage of the top-selling products. The brand is persuading the viewer to buy popular products. - The row of Ocean Drop products are displayed to showcase what the brand offers and give the viewer a visual sample of what they can buy. The brand is introducing the range of available products. - Lastly, the "Compre 2, Leve 3" deal is presented, accompanied by the "PIX 5% OFF" and "Frete Grátis" (free shipping) badges, to incentivize purchases. The brand is providing incentives to make a purchase.

# Ad summary This ad features a woman promoting Ocean Drop Creatina Gummy. She begins by stating that she doesn't like creatine in powder form, but the Ocean Drop creatine powder has no flavor. If you still don't want the powder, they released a gummy version that is apple-flavored and very sweet. She eats one and says that it's very good. She shares the coupon code NYLEOCEAN. # Brand positioning Ocean Drop is presented as a brand that offers an alternative to traditional creatine products, focusing on taste and convenience. The brand offers creatine in gummy form, addressing the common issue of unpleasant taste associated with powdered creatine supplements. This positions Ocean Drop as an innovative and consumer-friendly brand that caters to those seeking an enjoyable way to consume creatine. # Product Ocean Drop Creatina Gummy is a dietary supplement designed to provide the benefits of creatine in a tasty and convenient form. It is explicitly for individuals who dislike the taste or texture of traditional creatine powder, offering an alternative that is enjoyable and easy to consume. The gummies are apple-flavored, described as "super docinha" (very sweet), and provide a slightly tart sensation at the end. Each gummy is meant to be taken once a day, making it a simple addition to a daily routine. The product comes in gummy form, eliminating the need to mix powders or tolerate unpleasant tastes. # Visual style The ad has a UGC feel. It's casually filmed in what appears to be the creator's home. The editing style is basic with static shots and basic transitions. The pacing is consistent. The creator is center-framed for the whole video. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator states she doesn't like creatine powder. - 00:01–00:04 00:01–00:04 She states that Ocean Drop's creatine powder has no taste. - 00:04–00:11 00:04–00:11 She states that if you still don't want the powder, they released a gummy version that is apple-flavored and very sweet. - 00:11–00:16 00:11–00:16 She shares that you just eat one per day. - 00:17–00:20 00:17–00:20 She says that it gives you a tart feeling in your jaw. - 00:24–00:29 00:24–00:29 She eats the gummy and states that it's good.

# Ad summary This ad features a woman promoting vegan Omega 3 capsules by Ocean Drop. She explains how much easier it is to take the capsules now than it used to be when she had to eat flax seeds every day. # Brand positioning Ocean Drop is a vegan supplement brand that makes high-quality products with clean ingredients. The brand focuses on making supplements accessible and easy to incorporate into a daily routine, emphasizing convenience without compromising health. The brand presents itself as aligned with modern, health-conscious lifestyles, offering solutions for those seeking to optimize their well-being through vegan-friendly options. The brand aims to occupy a space in the market as a provider of hassle-free, health-focused products that cater to both physical and mental wellness. # Product The Ocean Drop Omega 3 Vegan capsules are a dietary supplement designed to provide the benefits of omega-3 fatty acids without using animal-derived ingredients. These capsules are algae-based, making them suitable for vegans and vegetarians. They are easy to swallow and do not have a fishy taste. Omega-3 is presented as beneficial for both psychiatric and intestinal health, emphasizing the product's versatility and health advantages. The product comes in a container that ensures the capsules are easy to access and incorporate into a daily routine, making it a convenient choice for health-conscious consumers. # Visual style The ad has a UGC feel, with a straightforward, non-polished approach. It is shot in natural lighting with a handheld camera style, which adds to the authenticity. The editing rhythm is smooth with static shots, and the pacing is consistent. The production quality gives the impression of a genuine, unfiltered testimonial, likely targeting viewers who appreciate real, everyday experiences rather than overly staged commercials. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The presenter remarks on how easy things are these days. - 00:01–00:03 She clarifies that she says this because in the past, vegan Omega 3 was not readily available. - 00:03–00:10 The presenter explains that previously, she had to obtain omega 3 through flaxseed by grinding it and eating two tablespoons with every meal, every day. - 00:10–00:15 She notes that this was part of a treatment for both psychiatric and intestinal health, emphasizing the importance of omega 3. - 00:15–00:17 Transitioning to the present, she points out the convenience of having Omega 3 in capsule form, specifically highlighting the Ocean Drop capsules. - 00:17–00:22 The presenter highlights that they are easy to swallow, algae-based (no fishy taste), and currently available at a discount. - 00:22–00:27 The ad ends with a screen showing the coupon code, followed by the Ocean Drop logo.

# Ad summary This ad features a woman showcasing her supplement routine with Ocean Drop products, creatine and magnesium. She takes the supplements while providing information about their benefits. The ad concludes by sharing a discount code. # Brand positioning Ocean Drop is presented as a health and wellness brand that specializes in supplements to improve physical and mental health. The brand aligns with a healthy lifestyle, promoting the integration of supplements into daily routines to boost performance and overall wellbeing. Positioning itself as a brand recommended by health professionals, Ocean Drop emphasizes scientific backing and trustworthiness. This positioning follows category norms by focusing on the functionality and benefits of its products but also pushes against them by highlighting overall mental wellness. # Product The ad features Ocean Drop Creatina (Creatine) and Ocean Drop Magnésio Plus (Magnesium Plus). The creatina is shown as a supplement taken to aid post-workout recovery, reduce muscle fatigue, and increase muscle energy. It is for people who incorporate muscle training into their routines. The creatina is presented as a white powder supplement. The Magnésio Plus is presented as a supplement that promotes both physical energy and mental relaxation. This Magnesium is available as capsules in a container of 162g. The ad highlights that the Ocean Drop Magnésio Plus formulation includes four types of magnesium in one product. # Visual style The ad has a natural and authentic aesthetic, with the woman recording in what appears to be a hotel room or apartment. The lighting is natural. The editing style consists of static shots. The ad feels like UGC. The pacing is moderate, allowing viewers to easily follow the presenter. The cuts are timed to changes in the speaker's topics and actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Aplique o meu cupão de desconto Gurianatureba. # Point of view - [object Object] # Storyline - 00:00–00:08 The woman shares that she is getting back into her pre-pregnancy routine of taking supplements and training, setting the stage for her product showcase. - 00:08–00:21 00:08–00:21: She expresses excitement about training and highlights the benefits of creatine for faster recovery, reduced muscle fatigue, and increased energy. - 00:21–00:23 00:21–00:23: She drinks the supplement. - 00:23–00:33 00:23–00:33: She transitions to discussing magnesium, noting that many doctors recommend it as a supplement, while encouraging viewers to consult with their doctor or a nutritionist before taking new supplements. - 00:33–00:42 00:33–00:42: She highlights that Ocean Drop Magnésio Plus has four types of magnesium that promote physical energy and mental relaxation. - 00:42–00:47 00:42–00:47: She continues emphasizing the benefits of magnesium, including helping with sleep. - 00:47–00:51 00:47–00:51: She shares a discount code, encouraging viewers to take advantage of the offer on all Ocean Drop products, and adding a CTA.

# Ad summary The ad promotes Ocean Drop protein products, specifically highlighting that it's Mother's week with a gift offer of free shipping over $179, and payment options. # Brand positioning Ocean Drop is presented as a health and wellness brand, focusing on nutritional products, specifically proteins. The brand is associated with an active and healthy lifestyle, endorsed by an athletic-looking woman. The use of natural imagery (leaves in the logo) implies a commitment to natural or plant-based ingredients. The brand aims to occupy a space in the consumer's mind as a provider of nutritious and convenient food options that support an active lifestyle. # Product The ad features two Ocean Drop protein products. The first product is a "Proteína Vegetal" (Vegetal Protein) powder, packaged in a white bag with a pink label and images of mixed berries, implying a berry flavor. The second is also a "Proteína Vegetal" powder in a similar white bag, this one with a brown label and images of chocolate and nuts, suggesting a chocolate-nut flavor. The products are positioned as nutritious and convenient ways to supplement protein intake, showcased by the woman holding the product. The primary USP is the plant-based origin of the protein, as highlighted by the "Vegetal" label. Purchase barriers are addressed by offering interest-free payments and free shipping above a certain order value, making the product more accessible. # Visual style The ad has a clean, bright aesthetic with a focus on product presentation and the healthy lifestyle it represents. The production quality appears to be studio-shot, with professional lighting and retouching. Visual motifs include translucent copies of the woman as background elements. The image treatment includes background blurring and color grading to create a soft, inviting feel. The typography is large and bold for the headline and clean and legible for the product information and offer details. The style aims for scannability in the feed, with a clear message and strong visual focus on the product and the featured woman. # Hooks Headline: SEMANA DAS mães # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a seasonal theme: "Semana das Mães" (Mother's Week), immediately setting the context of the advertisement and tapping into the cultural importance of Mother's Day. The brand is telling the audience they have a promotion tied to this holiday. - The tagline "Cuide de quem cuida" (Take care of those who take care of you) reinforces the Mother's Day theme, encouraging viewers to consider the well-being of mothers and caregivers. The brand is telling the viewer this promotion is meant to celebrate the mother figure in their lives. - An athletic-looking woman holds two Ocean Drop protein powder bags, showcasing the product. The woman is smiling, creating a positive association with the product. The brand is telling the viewer that the product should be part of a healthy lifestyle. - At the bottom, the ad highlights promotional offers, "6x sem Juros no Cartão" (6x Interest-Free on Card) and "Frete Grátis acima de R$179" (Free Shipping above R$179), incentivizing immediate purchase. The brand is telling the viewer this promotion is meant to reduce purchase barriers.

# Ad summary This image ad promotes Ocean Drop's vegan protein powders for Mother's Day week, highlighting the benefits of the product and offering free shipping for orders above R$179 and the option to pay in 6 interest-free installments. # Brand positioning Ocean Drop is presented as a modern, health-conscious brand offering plant-based nutritional supplements. The brand caters to individuals seeking natural and sustainable products, emphasizing health and well-being. By featuring vegan protein, Ocean Drop aligns with ethical consumerism and promotes a lifestyle that is both beneficial for personal health and environmentally responsible. The visual presentation is clean and approachable, indicating a commitment to simplicity and transparency in their product offerings. # Product The ad features Ocean Drop Proteína Vegetal (vegan protein) available in two flavors represented by the ingredients on the packaging: a berry flavor and a chocolate flavor. The product is for health-conscious individuals looking for plant-based protein options, particularly those with vegan dietary preferences. The protein comes in a white pouch. The powders are vegan, as stated on the packaging. The ad highlights the nutritional benefits of plant-based protein. The ad also mentions free shipping for orders above R$179 and payment in 6 interest-free installments on card purchases, making the product more accessible. # Visual style The ad has a clean, bright, and approachable visual style, utilizing a soft focus effect in the background to keep the focus on the product and the model. The color palette is warm with earth tones, creating a welcoming feel. The use of a celebrity endorser and overlaid brand elements create a polished yet accessible feel, aligning with contemporary social media ad aesthetics. # Hooks Headline: SEMANA DAS MÃES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing "SEMANA DAS MÃES" (Mother's Week) and immediately follows up with "Cuide de quem cuida" (Take care of those who take care), presented by the brand to highlight the value of mothers and the importance of self-care through the brand's products. - A woman, presumably a mother, is shown front and center holding the vegan protein products. This is from the customer's perspective to create a personal connection by showing a relatable figure with the product, building trust and illustrating the product’s appeal to a health-conscious demographic. - The promotion for "6x sem Juros no Cartão" (6x interest-free on card) and "Frete Grátis acima de R$179" (Free Shipping above R$179) is presented in a rectangular block at the bottom. This is the brand speaking directly to the audience, incentivizing purchase by lowering financial barriers.

# Ad summary This image ad presents Ocean Drop's Trio Magnésio supplement as a solution for restless sleep. It features an image of a woman in bed with an animated depiction of a restless mind and text offering a solution in the form of a magnesium supplement. # Brand positioning Ocean Drop positions itself as a provider of supplements designed to promote relaxation and emotional balance, particularly in relation to sleep. The brand emphasizes the high absorption of its Trio Magnésio formula, suggesting a focus on effectiveness and quality. By directly addressing the problem of a restless mind before sleep, Ocean Drop aims to be seen as a functional solution for those seeking a restful and restorative sleep experience. # Product The product featured is Ocean Drop's Trio Magnésio, a magnesium supplement formulated with Bisglicinato, which claims to have high absorption properties. It is intended for individuals seeking relaxation and emotional balance to achieve reparative sleep. The packaging is a white canister with a blue wave design at the base and a logo featuring a stylized wave and the brand name. The label highlights the supplement's composition of three types of magnesium and emphasizes its benefits for sleep. # Visual style The ad uses a photo of a woman in bed with an animation of a restless mind and a product shot. The overall image has a dark, muted color palette, enhancing the focus on the sleeping problem and solution narrative. The product is well-lit and clearly visible, set against a backdrop that reinforces the concept of sleep and restlessness. # Hooks Headline: Sua mente fica agitada na hora de dormir? # Benefits - [object Object] # Features - [object Object] # Call to action EXPERIMENTE AGORA # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question about whether the viewer's mind is restless when trying to sleep, immediately establishing a common problem. The brand is speaking directly to the viewer, setting the stage for the introduction of a solution. - The ad transitions to present Ocean Drop's Trio Magnésio as a potential solution. The brand introduces the product as containing Bisglicinato, touting its high absorption to promote relaxation and emotional balance for a reparative sleep. The brand is telling the viewer about the formula's benefits. - The ad ends with a call to action encouraging the viewer to try the product. The brand prompts the viewer to engage with the product.

# Ad summary This ad for Ocean Drop creatine poses a question about the body's creatine production, then demonstrates how Ocean Drop supplementation is the solution. It emphasizes the need for extra creatine for athletes to enhance muscle energy, strength, and resistance, positioning the product as essential for exceeding natural limits. # Brand positioning Ocean Drop is presented as a brand focused on optimizing athletic performance through creatine supplementation. The brand positions itself as a provider of efficient tools for athletes aiming to surpass their body's natural limitations. Ocean Drop does not directly compare against competitors, but instead subtly implies they offer a premium and effective creatine supplement for serious athletes pushing their limits. The brand aims to align with a determined and high-performance lifestyle, appealing to those who prioritize maximizing their physical potential. # Product Ocean Drop offers creatine supplementation designed for athletes to meet the energy demands of intense training. The ad highlights the body's natural production of only 1 gram of creatine per day, which is portrayed as insufficient for heavy training such as weightlifting or CrossFit. The supplement addresses this deficiency by delivering the necessary amount of creatine directly to the muscle, enhancing strength and resistance. It is implied the product is available in powder form, to be added to water and consumed. The ad positions Ocean Drop creatine as a tool that helps athletes go beyond their natural limits. # Visual style The ad has a cool-toned, polished aesthetic with a focus on athletic performance. Editing is a mix of static shots and quick cuts, especially during action sequences. The production quality appears high, suggesting a professional commercial. The visuals feature a recurring motif of black and white text over video, maintaining a consistent, direct messaging style. The pacing varies, with slower moments during product explanations and faster cuts during training montages. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Acesse o site e entenda. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by posing a question about the body's natural creatine production, aiming to pique viewer curiosity. - 00:04–00:06 Building on the initial question, the ad declares that natural creatine production is insufficient for those who train hard, setting up the need for supplementation. - 00:06–00:10 The ad illustrates high energy muscular demands during weightlifting and CrossFit, reinforcing the point that natural creatine production may not be enough to meet the demands of training. - 00:13–00:23 Continuing the narrative, the ad explains that supplementation is an efficient tool for athletes, as it delivers the needed creatine quantity. - 00:25–00:29 To conclude, the ad presents the idea that Ocean Drop helps athletes go beyond their natural limits, which is meant to encourage viewers to visit the website to learn more.