How Onnit Advertises on Meta

# Ad summary This ad promotes Onnit's Alpha Brain supplement as a means of incorporating cognitive support into a daily routine. # Brand positioning Onnit is presented as a brand that integrates with a daily routine to provide cognitive support. The brand promotes the value of proactive brain health, positioning itself as a facilitator of focus, memory, and reaction time. The company seems to push against the concept of cognitive enhancement being a reaction to a problem, instead presenting itself as a brand that helps consumers integrate these benefits into their daily routines. # Product The product featured is Onnit's Alpha Brain dietary supplement, packaged in a black bottle with orange and white labeling. The product is described as providing daily cognitive support and it’s suggested to be taken before the day starts to promote focus, memory, and reaction time. It appears to address the need for sustained cognitive function as part of a daily routine, and encourages consumers to incorporate this supplement into their everyday habits for proactive brain health. # Visual style The ad utilizes a clean and minimalist visual style. The lighting is soft and natural, creating a warm and inviting atmosphere. The composition is carefully arranged to highlight the product and its integration into a daily routine. The image treatment enhances the natural colors of the scene, giving it a polished and professional look. # Hooks Headline: Not A Reaction. A Routine. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating, 'Not A Reaction. A Routine.' This headline aims to redefine cognitive support as a regular practice rather than a reactive measure. The brand is presenting this idea to the audience. - The ad continues by explaining that the supplement provides 'daily cognitive support before the day starts.' This clarifies how the product fits into a daily routine, suggesting that it's best used proactively to enhance cognitive function. The brand is telling this part of the story. - The ad concludes with the product sitting on a desk in view of the camera. This communicates that this product fits seamlessly with one's lifestyle and routine. The product is the main focus of this final moment.

# Ad summary This ad features a clean, minimalist aesthetic with a focus on a bottle of Onnit Alpha Brain supplements. The headline emphasizes the product's role in a pre-task ritual, and the visual arrangement suggests it's an essential component of a productive routine. # Brand positioning Onnit is presented as a brand that enhances cognitive function and supports productivity. The brand positions itself as a provider of supplements that integrate seamlessly into a daily routine, helping users achieve sustained attention and focus. The clean, minimalist aesthetic implies a focus on functional benefits and a lifestyle of productivity and mindfulness. Onnit emphasizes simplicity and effectiveness, standing apart from brands that overpromise or rely on overly complex solutions. # Product The product featured is Onnit Alpha Brain, a dietary supplement designed to provide sustained attention during a task or activity. It comes in a dark brown bottle with a yellow label, emphasizing key benefits such as focus and reaction time. The ad promotes Alpha Brain as an essential element of a daily routine, framing it as a 'ritual' to enhance productivity and cognitive function. By associating the product with planning and organization (notebooks, planner) the ad implies it helps to overcome the barrier of starting tasks or maintaining focus. # Visual style The ad has a clean, minimalist aesthetic with a focus on functional design. The production quality is high, resembling a studio shot. The visual motifs include a flatlay arrangement of productivity-related items. The image treatment involves soft lighting and subtle color grading to create a calming, professional atmosphere. The typography is integrated cleanly, with bold headlines and clear product labeling. This style aims for a native, high-design feel that enhances scannability and stop power in feed. # Hooks Headline: The Ritual Before Everything. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline 'The Ritual Before Everything,' setting the stage by suggesting the importance of a specific pre-task routine. This is told from the brand's perspective, framing the supplement as a vital step to be included to increase productivity. - The brand follows this by introducing Onnit's Alpha Brain as the core element of this ritual, with the line 'Provides sustained attention during a task or activity.' This highlights its core benefit and suggests how it fits into the user's day. - The brand continues by arranging the pill bottle alongside objects associated with productivity and focus (a notebook and planner) to reinforce the narrative, inviting the viewer to imagine incorporating Alpha Brain into their daily routine. This provides a visual association of the product with desired states of focus and productivity.

# Ad summary This ad promotes Onnit's Alpha Brain supplement, highlighting its benefits for cognition, memory, focus, and mental clarity for use before a demanding day. # Brand positioning Onnit is positioned as a brand that provides supplements to enhance cognitive function and mental performance. The brand is presented in a minimalist and sophisticated manner, aligning with individuals who prioritize mental clarity and focus in their daily lives. The brand does not appear to push against any category norms, instead aligning with them, and uses functional positioning through cognitive enhancement. # Product The product being advertised is Onnit's Alpha Brain supplement, designed to enhance cognition, memory, focus, and mental clarity. The supplement comes in a black jar with a gold label. The product is for people wanting support for memory and reaction time. The advertisement emphasizes the benefits of taking Alpha Brain before a demanding day, suggesting it can help individuals meet the cognitive challenges they face. The supplement comes in a jar containing 90 dietary supplements. The ad attempts to lower the barrier to purchase by emphasizing how the product makes users feel ready to tackle the day. # Visual style The ad has a clean and minimalist visual style. The production quality is high, with a studio-shot setup. There is a consistent lighting scheme with a warm color grade. The typography is large and bold. The overall style is professional and designed to be easily scannable in a feed. # Hooks Headline: Before The Day Demands It. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "Before The Day Demands It." The intention is to set the stage by highlighting the demands of the day, emphasizing that the product will help users manage daily demands. The perspective is from the brand, introducing the premise of cognitive enhancement for everyday challenges. - Next, the benefits of the product are listed: Cognition, Memory, Focus, and Mental Clarity. This provides the audience with a clear understanding of the product's functionality. The perspective is from the brand, explicitly stating the key functional benefits of the product. - The advertisement features the Onnit and Alpha Brain product packaging, reinforcing brand recognition. The perspective is from the brand, visually showcasing the product and emphasizing its role in supporting the earlier benefits.

# Ad summary This ad features a testimonial from a working mom about the Onnit Alpha Brain supplement. The ad aims to build credibility and show the positive impact the supplement has had on her daily routine. # Brand positioning ONNIT is presented as a company that delivers supplements, particularly the ALPHA BRAIN supplement for daily cognitive support. It targets individuals seeking to enhance focus, memory, and reaction time. The brand seems to be positioned for busy individuals who need cognitive support as part of their daily routines. The brand aims to fit into the lifestyle of those who value mental performance. # Product The product featured is ONNIT's ALPHA BRAIN, a dietary supplement designed for daily cognitive support. It is presented as a supplement that helps with focus, memory, and reaction time. The product comes in a black bottle with a yellow label featuring the product name and benefits. The bottle contains 90 capsules. It is targeted towards busy individuals looking to improve their mental performance. The ad showcases it as a regular and essential part of the customer's daily routine, addressing the purchase barrier of skepticism by demonstrating its consistent use and positive impact. # Visual style The ad has a lifestyle-focused and testimonial-based visual style, with a blend of studio-shot product imagery and platform-native elements. The production quality is polished but still feels authentic due to the customer quote. The image treatment includes background blur to focus attention on the product, and soft lighting to create a warm, inviting atmosphere. The use of a social media screenshot at the top integrates platform mimicry, making it scannable and relevant in-feed. # Hooks Headline: A great addition to my supplements as a busy working mom. Been part of my daily routine for months — same stack, every single day. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a testimonial from Vianelle M., a busy working mom, who shares that the supplement has been a great addition to her routine and has been part of her daily stack for months. This message is intended to build trust and credibility by showing real-life positive experiences with the product from a customer's perspective.

# Ad summary The ad features a testimonial from Tosha F. who states that Alpha Brain helps her stay attentive and adapt to new responsibilities. The ad uses a high-quality image of the product in a professional looking setting and replicates the visual style of a social media post. # Brand positioning ONNIT positions itself as a provider of premium supplements for cognitive and physical performance. The brand aims to appeal to individuals seeking to optimize their mental capabilities, particularly in demanding work environments. It promotes values of focus, attentiveness, and adaptability, aligning with a lifestyle of productivity and high achievement. The brand sets itself apart through specialized formulas tailored to specific cognitive functions, rather than offering generic wellness products. ONNIT takes a functional approach, emphasizing tangible benefits such as enhanced focus, memory, and reaction time, appealing to customers who prioritize performance and results. # Product ONNIT Alpha Brain is a dietary supplement designed to support cognitive function. It is intended for individuals who require enhanced focus, memory, and reaction time, particularly in professional settings. The supplement comes in capsule form, with each bottle containing 90 capsules. Key features highlighted include its ability to support focus, memory, and reaction time, addressing the needs of individuals facing demanding work environments that require mental clarity. The ad emphasizes the benefits of Alpha Brain in helping users stay attentive and adapt to new responsibilities, positioning it as a solution for those seeking to optimize their cognitive performance and maintain productivity. # Visual style The ad features a high-quality, studio-shot image with warm lighting, creating a professional and trustworthy aesthetic. The inclusion of a social media post as a testimonial lends a platform-native feel, mimicking the style of content seen on social media feeds. The typography is clean and legible, and the overall design is uncluttered, enhancing scannability. The visual style aims to blend seamlessly into a user's feed while maintaining a polished, high-design appearance to capture attention. # Hooks Headline: Working in an office requires a lot of mental clarity¹. Alpha BRAIN® supports my focus† and helps me stay attentive† and adapt to new responsibilities. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a social media post testimonial from Tosha F., who shares that "Working in an office requires a lot of mental clarity¹. Alpha BRAIN® supports my focus† and helps me stay attentive† and adapt to new responsibilities." This serves to capture attention and introduce the product through a relatable, firsthand account of its benefits, told from the perspective of a customer using the product in a professional setting. - The focus shifts to a product shot of ONNIT Alpha Brain, emphasizing the brand and product name prominently. This provides a visual anchor and reinforces brand recognition, showcasing what the customer is recommending, from the perspective of the brand. - The product packaging highlights the key benefits of the supplement: supports focus, memory, and reaction time. This adds a layer of credibility and communicates the product's core value proposition, giving the perspective of an external source through product facts.

# Ad summary This ad for Onnit Alpha Brain uses quick cuts and text overlays to highlight the benefits of this daily cognitive support supplement. The ad shows several different athletes completing activities intercut with the product container and description. # Brand positioning Onnit is presented as a brand that supports peak mental and physical performance through its supplements, nutrition, and fitness equipment. The brand aligns with a high-performance lifestyle, focusing on discipline, concentration, and gaining an edge. It positions itself as a premium brand for those who strive for excellence in various aspects of their lives, from athletic performance to cognitive function. The brand's positioning is both functional and emotional, appealing to consumers who value both the tangible benefits of enhanced cognitive support and the emotional satisfaction of achieving peak performance. # Product Onnit Alpha Brain is a daily cognitive support supplement designed to enhance focus, memory, and reaction time. The product is for individuals seeking to improve their mental performance in various aspects of their lives, including athletes, professionals, and anyone looking to gain a competitive edge. The supplement aims to help users dial in their concentration, discipline, and edge. The ad emphasizes that Alpha Brain is a dietary supplement, suggesting it is a natural and safe way to support mental performance. The product is worth trying for those looking to optimize their cognitive functions and achieve peak mental performance. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions between scenes. The production quality is high, creating a professional and sleek look. The editing is timed to the music, enhancing the rhythm and pace of the ad. The overall pacing is fast, with cuts occurring frequently to maintain viewer engagement. The ad features visuals of athletes in various activities, combined with text overlays to highlight product benefits. The visual style supports the intended tone of high performance and cognitive enhancement. # Benefits - [object Object] # Features - [object Object] # Call to action GET STARTED # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The scene shows a man standing in front of a green leafy background, looking down slightly. The Onnit Alpha Brain product is displayed prominently in the foreground. This sets the stage by introducing the product in a natural setting, suggesting it can aid focus. - 00:01–00:02 00:01–00:02 The scene transitions to a close-up of a weightlifter straining intensely. The text overlay changes to "DIAL IN YOUR DISCIPLINE." This conveys the message that the product can enhance discipline and mental fortitude required for intense physical activities, shifting the visual context. - 00:02–00:05 00:02–00:05 The scene changes to a runner on a bridge, with the text overlay "DIAL IN YOUR EDGE." The runner is moving swiftly, implying that Alpha Brain helps in achieving a competitive edge. The perspective shifts to athletic performance, continuing the theme of enhancement. - 00:05–00:08 00:05–00:08 The ad concludes by showing the product packaging and a call to action with the text overlay "One daily supplement to support mental performance" with a GET STARTED button. The final message is from the brand and is intended to drive viewers to take the next step and purchase the product.

# Ad summary This Onnit Alpha Brain ad focuses on the importance of focus and attention in different aspects of a man's life, such as his job and as a father. It presents the Alpha Brain supplement as a way to support attention and cognitive processes at work and in life, emphasizing that strength isn't just physical but mental as well. The ad uses quick cuts to show scenes of work and personal life, highlighting the need for total human optimization. # Brand positioning Onnit positions itself as a holistic human optimization brand that empowers individuals to achieve peak performance in all areas of life. It emphasizes both physical and mental strength and wellness. The brand aligns with a high-performance lifestyle, promoting the idea that strength and focus are essential for success at work and in personal life. Onnit challenges the traditional view that strength is solely physical, advocating for mental and cognitive enhancement as well. The brand's positioning is both functional, offering products that enhance cognitive performance, and emotional, promoting a sense of empowerment and total human optimization. # Product Onnit Alpha Brain is a daily cognitive support supplement designed to enhance focus, memory, and reaction time. The product aims to support attention and cognitive processes at work and in other aspects of life. Its USPs include its ability to support both attention and cognitive function, helping users stay focused and mentally sharp. The ad highlights that Alpha Brain is for anyone needing mental strength and cognitive support, whether it's for work or personal life. It addresses the common pain point of needing to stay focused and attentive in various demanding situations. # Visual style The ad has a modern and polished aesthetic with a hybrid feel, blending elements of a commercial with a more candid, natural style. It uses quick cuts and smooth transitions to maintain a consistent pace and rhythm. The editing style is clean and efficient. The cuts are timed to the music and voiceover, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action FIND YOUR FOCUS AT ONNIT.COM # Point of view - [object Object] # Storyline - 00:00–00:01 A man is shown cleaning a car. - 00:00–00:01 The man's job demands full attention. - 00:01–00:03 The ad then pivots to a scene of a young girl dribbling a basketball on a court, followed by a shot of the man playing basketball with the child, as a way of showing attention as a father. - 00:02–00:03 The ad states that being a father also requires full attention, illustrating how Onnit can help with all the attention that needs to be given at home. - 00:03–00:06 The ad then shows a man taking a pill and drinking from a glass. - 00:04–00:06 This scene conveys that the pill supports attention and cognitive processes. - 00:06–00:09 The man from the beginning of the ad is then shown lying on his back, looking upward. - 00:06–00:09 The ad states strength isn't just muscle. - 00:09–00:11 The ad transitions to a scene with the brand name, Onnit, followed by 'Total Human Optimization.' - 00:11–00:13 The ad concludes by showing the product packaging and the brand's website.

# Ad summary This ad for Onnit's Alpha Brain highlights the product's benefits, with overlays showing it can boost focus, aid concentration, and sharpen reaction times. Quick cuts between people working, and a bottle of Alpha Brain on a dark background, build a fast-paced story. # Brand positioning Onnit is presented as a brand that optimizes performance and concentration. The brand is positioned as a tool for enhancing focus, memory, and reaction time. It aligns with a lifestyle of productivity and mental sharpness, appealing to individuals who seek to enhance their cognitive functions and maintain high performance in various activities. The brand emphasizes functional benefits, focusing on performance enhancement through dietary supplementation. The ad promotes the Alpha Brain product, it is implied that Onnit offers other products in addition to the supplement. # Product Alpha Brain is presented as a daily cognitive support supplement from Onnit, designed to enhance focus, memory, and reaction time. The product is for anyone looking to improve their cognitive functions and maintain mental sharpness throughout the day. The ad highlights that Alpha Brain can boost focus, aid concentration, and sharpen reaction times. It's shown in use-case scenarios of people engaged in music, craftwork, and general work, suggesting its versatility for different activities. The ad directly addresses potential purchase barriers by highlighting its benefits for cognitive enhancement and suggesting that the product can improve performance in various tasks. # Visual style The ad has a modern, fast-paced aesthetic. The editing style uses quick cuts to showcase different individuals and activities, maintaining a rhythm of around 180 BPM, syncing with the music to emphasize energy and focus. The production quality is high, combining studio shots of the product with real-life scenarios to create a polished yet relatable feel. The visual motif includes center-framed shots of the product, and dark backgrounds. The audio-visual sync is precise, with text and product actions timed to the music beats to create a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action LEVEL UP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with quick cuts showing different people focused on various activities. - 00:01–00:02 The brand and product are introduced with the tagline "Lock In With Alpha Brain." - 00:02–00:06 Benefits of the product are highlighted via text overlays showing that the product may boost focus, aid concentration, and sharpen reaction times. - 00:07–00:09 The ad concludes with the product displayed on a dark background, with the text overlay "Level Up Now."

# Ad summary This ad promotes Onnit's Alpha Brain nootropic supplement, emphasizing its transparent ingredient list, cognitive benefits, and Joe Rogan's involvement in its creation. The ad highlights key ingredients and their specific functions, aiming to build trust and credibility. # Brand positioning Onnit is presented as a brand that prioritizes transparency and efficacy in its cognitive enhancement products, pushing against the norm of proprietary blends in the supplement industry. The brand aligns with a lifestyle focused on optimizing cognitive and physical performance, appealing to those who value transparency and proven ingredients. Onnit aims to occupy the space of a trusted and effective provider of supplements, positioning itself as a reliable choice for those seeking cognitive enhancement without hidden ingredients. # Product Alpha Brain is a daily cognitive support supplement designed to enhance focus, memory, and reaction time. The product distinguishes itself by having no proprietary blends, providing a fully transparent ingredient list with each ingredient included for a specific reason. Alpha Brain contains L-Theanine which supports attention and cognitive processes, promotes relaxation, Huperzine A which supports memory and acetylcholine availability, and Phosphatidylserine which supports cognitive function and memory, as well as supports attention. The ad highlights that Joe Rogan built this formula from the ground up as he was genuinely obsessed with cognitive performance and wanted a formula that met that standard. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions, creating a fast-paced rhythm that keeps the viewer engaged. The production quality is high-end, supporting the intended tone of a reliable and scientifically-backed product. Visual motifs include split screens and close-ups of ingredients and the product. The pacing is consistent, with cuts timed to align with voiceover lines and product actions, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop at Onnit.com. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a question about whether viewers know what's in their nootropic, immediately creating curiosity and uncertainty about the viewers' current supplement choices. - 00:03–00:07 The ad then transitions to showing Onnit Alpha Brain, highlighting its transparency by stating it does not hide behind a proprietary blend, and that every ingredient has a reason. - 00:07–00:23 The ad then elaborates on specific ingredients in Alpha Brain and their associated benefits. This adds credibility by showcasing the scientific basis behind the supplement's cognitive effects. - 00:23–00:31 The ad then mentions that Joe Rogan formulated the Alpha Brain from the ground up, further enhancing the product's credibility and appealing to Rogan's audience. - 00:31–00:34 The ad concludes with a call to action to shop at Onnit.com, providing a clear next step for interested viewers.

# Ad summary An ad for Onnit's Alpha Brain product. It focuses on mental fortitude, and it suggests that Alpha Brain can help increase mental processing speed and mental focus so the user can stay with tasks longer, resulting in a more consistent output. # Brand positioning ONNIT is presented as a brand focused on optimizing human performance through supplements. It emphasizes the importance of mental fortitude, promoting the idea that true strength comes not just from physical ability but from the ability to stay mentally locked in. The brand aligns with a high-performance lifestyle, promoting the value of optimizing not just physical but also mental capabilities. It positions itself to appeal to people who want an edge in focus, memory, and cognitive processing, not just in fitness but in their daily lives. It presents a functional and science-backed approach to mental performance. # Product Alpha Brain by ONNIT is a daily cognitive support supplement designed to improve focus, memory, mental processing speed, and cognition. It is for anyone who wants to stay mentally locked in, even when things get tough. The product aims to prevent focus from breaking, allowing users to maintain their rhythm and consistency. It is designed to help users stay with what they are doing longer, enabling them to achieve more control and better output every set. # Visual style The ad has a polished aesthetic with a blend of studio-lit and natural light shots. The editing rhythm includes quick cuts and smooth transitions, creating a dynamic and motivational feel. It uses a hybrid production quality, combining lifestyle visuals with product-focused shots. The pacing is relatively consistent with some moments synced to the voiceover. The visual style supports a motivational and high-performance tone, targeting an audience that values both physical and mental optimization. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND YOUR FOCUS AT ONNIT.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by describing the feeling of a workout rep where everything falls apart. - 00:02–00:05 It suggests that this breakdown is not a physical one, but rather a mental lapse in focus. - 00:05–00:13 The ad explains that when focus slips, performance suffers, resulting in starting strong but finishing average. - 00:13–00:17 It poses that the key is staying mentally locked in when things get hard. - 00:17–00:19 It introduces Alpha Brain as a product to help with this. - 00:19–00:26 It highlights that Alpha Brain is designed to support cognition, memory, focus, and mental processing speed. - 00:26–00:31 The ad suggests that using Alpha Brain will result in staying with tasks longer, resulting in more control, consistency, and better output every set. - 00:31–00:33 The ad ends with a product shot and brand logo.

# Ad summary This ad promotes Onnit's Alpha Brain, a daily cognitive support supplement. It highlights the importance of sustained attention and cognitive processes, suggesting that Alpha Brain can help with both. The ad features a testimonial of someone taking the capsule and then various scenes demonstrating cognitive processes. # Brand positioning Onnit is presented as a health supplement brand focused on enhancing cognitive performance. The ad positions Onnit Alpha Brain as a solution for individuals who need sustained attention and cognitive support throughout their busy days. The brand seems to align with a lifestyle that values productivity and cognitive well-being, offering supplements designed to boost mental functions. The brand appears to take a functional approach by offering supplements that directly address cognitive performance, attention, and memory. # Product The product is Onnit's Alpha Brain, a daily cognitive support supplement designed to support sustained attention during tasks or activities and cognitive processes every day. The supplement comes in capsule form and is packaged in a black bottle with yellow labeling. The ad implies the product is suitable for anyone who needs to maintain focus and cognitive function throughout their day, from working on a laptop to running in the city. The USPs are supporting sustained attention and cognitive processes. # Visual style The ad has a hybrid visual style, combining product shots with lifestyle scenes and UGC-like footage. The editing involves quick cuts and static shots. The pacing is moderate with consistent cuts throughout the ad. The visuals are synced with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop at onnit.com. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the phrase "The day doesn't slow down," implying that life is fast-paced and demanding. - 00:01–00:02 It transitions into "neither should your attention," suggesting that cognitive abilities need to keep up with the pace of life. The message is conveyed from the brand’s perspective, emphasizing the need for constant focus and cognitive function. - 00:02–00:05 The ad states, "Alpha Brain supports sustained attention during a task or activity," highlighting a core benefit of the supplement. - 00:05–00:07 It continues, "supports cognitive processes," further elaborating on the benefits of Alpha Brain. - 00:07–00:09 The ad concludes by saying "every day" as the person takes the product, reinforcing the idea of daily cognitive support. - 00:09–00:10 The advertisement closes with a call to action: "shop at onnit.com."

# Ad summary This ad promotes ONNIT's Alpha Brain supplement. The ad begins by presenting common work-related stressors such as deadlines and back-to-back meetings. It then shows a hand opening a bottle of Alpha Brain, followed by shots of people working out, working at computers, and practicing martial arts to demonstrate how the supplement can help with attention, mental processing speed, and cognitive processes. The ad ends with the product, Onnit logo, and website on screen. # Brand positioning ONNIT is presented as a brand that provides supplements for cognitive performance. The brand positions itself as a provider of solutions for busy professionals and active individuals who need support for focus, memory, and reaction time. The brand aligns with a lifestyle of high performance and mental acuity, aiming to occupy the space of a functional product designed to enhance daily cognitive functions, rather than strictly emotional appeal. ONNIT stands out by offering scientifically formulated supplements to optimize performance in a variety of high-demand settings from the office to martial arts. # Product ONNIT Alpha Brain is a dietary supplement formulated to support cognitive processes, attention, and mental processing speed. It is aimed at individuals who have full days with deadlines and back-to-back meetings, appealing to those who demand everything of themselves. The product is presented as a daily cognitive support supplement designed to enhance focus, memory, and reaction time. ONNIT Alpha Brain helps address the barrier of mental fatigue and cognitive decline that can occur during tasks or activities. The ad conveys that this supplement is worth trying for those seeking to optimize their cognitive performance in demanding environments. # Visual style The ad's visual style blends high-quality product shots with more casual, lifestyle-oriented visuals. The editing style uses quick cuts to maintain a fast pace, especially in the opening sequence that highlights the stressors. The production quality appears polished, with good lighting and clear visuals, but also incorporates some shaky-cam and motion blur effects to add a sense of urgency. The pacing is quick, around 30 cuts per minute, which slows down during the product explanation to emphasize key points. Text and product actions are sometimes timed to the voiceover lines for emphasis. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop at ONNIT.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A close-up shot of a blue, round clock with the text overlay "Deadlines" highlights the pressures of time constraints. - 00:01–00:02 The shot changes to a digital alarm clock showing 5:00, with the text overlay "Back-to-back" suggesting relentless schedules and demanding commitments. - 00:02–00:04 Cut to an office cubicle at night with an individual working at their computer, with the text overlay "a full day," which represents the length of the work day that demands everything. - 00:03–00:05 A person is shown struggling to sit up. Text overlay reads, "that demands everything". The perspective is from the person that demands everything. - 00:05–00:05 A hand picks up a bottle of Alpha Brain supplement, signaling a shift to the solution to the problem. - 00:05–00:07 A man in a jacket states that Alpha Brain is formulated to support cognitive processes. - 00:07–00:08 A man listening to headphones says that the supplement is formulated to support attention. - 00:08–00:10 A person stretches on a yoga mat and another does martial arts as a voiceover says that the supplement supports mental processing speed, signaling its effectiveness for people working out and training. - 00:10–00:12 A close-up shot of an eye with glasses, followed by a medium shot of a man with a red haze over his face, both while the voiceover states that the supplement helps during a task or activity. - 00:12–00:14 A hand is shown holding pills over a cityscape with the voiceover stating to shop at ONNIT.com, driving home the call to action. - 00:14–00:16 A product shot of the ONNIT Alpha Brain bottle is displayed over a dark background with the website and brand logos, solidifying the brand and product being advertised.

# Ad summary This ad uses a tweet-like testimonial from a customer, paired with a product shot, to promote Onnit's Alpha Brain supplement. The ad aims to convey credibility and consistent satisfaction with the product's cognitive benefits. # Brand positioning Onnit is presented as a credible and reliable brand whose Alpha Brain product is a consistent part of a customer's routine. The ad positions Onnit in the cognitive support supplement market, emphasizing its integration into daily life, implying a commitment to dependable brain health and performance enhancement. It targets customers seeking consistent cognitive improvement through trustworthy and routine-based solutions. # Product The ad features Onnit's Alpha Brain dietary supplement, presented in a dark bottle with a yellow and black label. Alpha Brain is described as a "daily cognitive support" supplement. The label highlights key benefits such as improved focus, memory, and reaction time. The bottle contains 90 capsules and includes the Onnit brand name prominently displayed. The product is designed for daily use and is intended to provide consistent cognitive enhancement, addressing potential barriers related to trust and reliability. # Visual style The ad features a clean, testimonial-focused layout with a blend of social media simulation and product-centric imagery. It combines user-generated content (UGC) aesthetics with polished product photography, creating a blend of authenticity and professionalism. The color palette is muted and natural, giving a clean and trustworthy impression. The typography is legible and modern. # Hooks Headline: Onnit is a great brand and it is credible. Alpha BRAIN® has been a consistent part of my routine and that's not changing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a simulated tweet from a user, Helanid G., expressing satisfaction with the brand Onnit, highlighting its credibility and stating that Alpha Brain has been a consistent part of their routine, emphasizing the reliability and sustained benefits of the product from a customer's perspective. - The ad transitions to a product shot, focusing on the bottle of Onnit Alpha Brain capsules. This shows the physical product and highlighting its key features such as focus, memory, and reaction time, presented from the brand's perspective.

# Ad summary This image ad for Onnit's Alpha Brain highlights the supplements' memory and focus enhancing qualities. The ad uses humor to connect with the audience. # Brand positioning Onnit is presented as a brand that isn't afraid to push boundaries, as shown in the ad, which uses a curse word. This implies a brand personality that is bold and unconventional. By explicitly mentioning that "legal said we can't call it 'get sh*t done supplements,'" the brand showcases a product with a potent effect, and also connects with an audience that values directness and efficiency. This approach suggests Onnit aims to occupy a space in the consumer's mind as a provider of high-impact supplements with a no-nonsense attitude. # Product The product featured is Alpha Brain, a daily cognitive support supplement by Onnit. As the on-package label states, it is available in a bottle of 90 capsules. The supplement is designed to enhance focus, memory, and reaction time. The primary USPs conveyed are cognitive enhancement and support for daily mental performance. The ad attempts to address the purchase barrier of skepticism towards supplement efficacy through a humorous, attention-grabbing approach, hinting at the supplement's potent effects on productivity and cognitive function. # Visual style The ad uses a close-up, studio-shot style with a focus on the product. The lighting is natural, creating a soft and inviting look. The color palette is muted, with a slight warm tint, which aligns with a professional and trustworthy feel. The typography is clean and bold, ensuring readability and impact. The high production quality enhances the perception of the brand's credibility. The ad's visuals are designed to be easily scannable and attention-grabbing. # Hooks Headline: LEGAL SAID WE CAN'T CALL IT "GET SH*T DONE SUPPLEMENTS," # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by sharing that due to legal restrictions, the brand couldn't name the product "Get Sh*t Done Supplements," immediately grabbing attention with a hint of irreverence. The brand is telling the story from its perspective. - The ad humorously pivots to reveal the chosen name, "Alpha Brain," creating a memorable moment and suggesting a powerful cognitive enhancement. The brand is telling the story from its perspective.

# Ad summary This ad promotes Onnit's Alpha Brain supplements, emphasizing focus, memory, and mental processing. The ad uses a fast-paced montage of active individuals interspersed with close-ups of the supplement capsules and product packaging. It concludes with a call to action to 'Build Your System.' # Brand positioning Onnit is presented as a brand dedicated to high-stakes performance enhancement through its Alpha Brain supplements. The brand aligns with a lifestyle of rigorous physical and mental discipline, targeting individuals who strive for clarity, focus, and optimal cognitive function. The brand aims to occupy the space of a performance-enhancing supplement for those who demand peak mental performance, pushing against norms of typical supplement brands that focus solely on physical enhancement, promoting a holistic approach to mental and physical wellness. The brand positioning is both functional, highlighting performance-enhancing capabilities, and emotional, appealing to individuals who desire a sense of clarity and control. # Product The product featured is Onnit's Alpha Brain dietary supplement, presented as a tool to support focus, memory, and mental processing. The capsules are shown in detail, and the bottle prominently displays these key benefits. The supplement is designed for individuals seeking to 'lock in for high-stakes performance.' The ad addresses the purchase barrier of uncertainty by visually demonstrating the supplement's benefits in various high-performance scenarios, suggesting that it can help users achieve a state of mental clarity and optimal cognitive function. # Visual style The ad has a polished, high-end commercial aesthetic with a fast-paced editing style. The production quality is high, with clear shots and professional lighting. There are quick cuts of under one second, creating a sense of urgency and dynamism. The cuts and text overlays are timed to the music beats, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action BUILD YOUR SYSTEM # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a montage of various active individuals – a runner on a beach, a boxer training – implying that this supplement is for those who want to be on top of their game. This is paired with a close-up of the Alpha Brain capsules in a hand. The overall message is that using Alpha Brain will enable the viewer to achieve a state of mental clarity. - 00:03–00:07 00:03–00:07: The Alpha Brain bottle is shown with text overlays highlighting that it supports 'Focus,' 'Memory,' and 'Mental Processing.' This section aims to directly associate the product with its core benefits, reinforcing its value. - 00:07–00:09 00:07–00:09: The ad concludes with the product bottle, the tagline 'Lock-in for high-stakes performance,' and a call to action 'Build Your System.' This reinforces the idea that Alpha Brain is for high performers.

# Ad summary This image ad for Onnit's Alpha Brain targets individuals who experience focus lapses throughout the day, offering Alpha Brain as a solution to maintain concentration. # Brand positioning Onnit is presented as a brand focused on optimizing human performance through supplementation. The ad implies that Onnit understands the challenges of maintaining focus throughout the day, positioning itself as a reliable solution. The brand aligns with a lifestyle centered on productivity and mental clarity, pushing against the norm of accepting focus lapses as inevitable. The brand positioning is both functional, by offering a product that enhances focus, and emotional, by promising a solution to the frustration of declining productivity. # Product The product advertised is Alpha Brain, a supplement by Onnit designed to help users maintain focus and mental clarity throughout the day. The ad suggests that focus typically breaks down at predictable times (9 AM: Locked in, 12 PM: Slipping, 3 PM: Gone), implying that Alpha Brain can combat this pattern. The ad targets individuals who experience these lapses in focus and want to maintain consistent productivity, encouraging them to "TAKE ALPHA BRAIN® BEFORE YOUR NEXT TASK". The product is presented as a solution to a common frustration of predictable daily focus declines. # Visual style The ad features a high-contrast, studio-shot aesthetic with a dramatic use of lighting and visual effects. The broken glass motif is central, conveying the theme of disrupted focus. The typography is modern and bold, enhancing readability. The style is designed to be attention-grabbing and disruptive, aiming to stand out in a social media feed. # Hooks Headline: WHERE FOCUS BREAKS # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual representation of broken glass overlaying a person's face, indicating the disruption and fragmentation of focus that people experience. This sets the stage by illustrating the problem that Alpha Brain is designed to solve, presented from the brand's perspective. - The timeline displaying "9AM Locked in," "12PM Slipping," and "3PM Gone" indicates the predictable decline in focus throughout the day. This is a customer's perspective, highlighting a relatable pattern of reduced productivity. - The statement "SAME PATTERN. EVERY DAY." emphasizes the chronic and recurring nature of the focus problem, which is from the brand's perspective, aiming to underscore the need for a consistent solution. - The final message, "TAKE ALPHA BRAIN® BEFORE YOUR NEXT TASK," promotes Alpha Brain as the solution to combat focus lapses. This is a brand's call to action, urging viewers to proactively use the supplement to maintain their concentration.

# Ad summary This image ad for Onnit's Alpha Brain supplement uses a 'Did You Know?' hook to introduce the benefit of Huperzine A in supporting optimized acetylcholine levels for memory and learning. The product itself is prominently featured, emphasizing its role in focus, memory, and reaction time. The ad aims to quickly educate the viewer about a key ingredient and its cognitive benefits. # Brand positioning Onnit is presented as a brand focused on cognitive enhancement and brain health through its Alpha Brain supplement. The brand is positioned as a provider of 'daily cognitive support,' suggesting a functional approach to mental performance. It aligns with a lifestyle that values optimized brain function for memory, focus, and reaction time. The brand seems to ignore category norms around energy or mood enhancement, focusing instead on concrete cognitive functions. # Product The product featured is Onnit's Alpha Brain, a dietary supplement designed for daily cognitive support. It comes in a dark-colored bottle with an orange label. The label highlights key functions such as focus, memory, and reaction time. Alpha Brain is intended for individuals looking to enhance their mental performance and optimize their cognitive functions. The ad highlights the inclusion of Huperzine A and optimized acetylcholine levels to support memory and learning. The USP is its formulation to provide a comprehensive cognitive support solution. # Visual style The visual style is clean and informative, typical of supplement ads. The image uses a studio shot of the product against a black background to make it stand out. The typography is bold and clear for easy readability. The ad aims for a trustworthy and straightforward presentation of the product's benefits. # Hooks Headline: Did You Know? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a 'Did You Know?' question in the upper left to pique curiosity and draw the viewer in. The brand is introducing a cognitive-enhancing product and starting with an intriguing fact that relates to brain function. - The ad states that 'Huperzine A supports optimized acetylcholine levels - the neurotransmitter behind memory and learning'. The brand is providing a scientific fact to build credibility around their product's cognitive-enhancing properties. - A product shot of Onnit's Alpha Brain is shown to visually connect the scientific claim to the brand's supplement. The ad is intended to establish the product as a solution for cognitive support. - The ad closes with the Onnit logo at the bottom. The brand is reinforcing the overall brand association and recall.

# Ad summary An image ad for Onnit Alpha Brain, a dietary supplement to support focus, memory, and reaction time. The ad highlights four key benefits of the product with checkmarks, and features a shot of a bottle of Alpha Brain pills with several capsules in the foreground. # Brand positioning Onnit is presented as a premium brand focused on cognitive enhancement and overall well-being. The brand is positioned as a provider of high-quality supplements designed to support mental performance, helping customers achieve a state of focus, improved memory, and quicker reaction times. The brand's positioning aligns with an active, health-conscious lifestyle, appealing to individuals seeking to optimize their cognitive functions for daily tasks and activities. Onnit aims to occupy a space in the consumer's mind as a trusted and effective solution for those looking to gain a mental edge. # Product The advertised product is Onnit Alpha Brain, a daily cognitive support dietary supplement designed to support flow state, tune out distractions, and improve reaction times. The supplement is packaged in a dark brown bottle with a black lid. The label features the brand name "ONNIT" and the product name "ALPHA BRAIN" in bold, white lettering, emphasizing the product's core benefits related to FOCUS, MEMORY, and REACTION TIME. The bottle indicates that it contains 90 capsules. The product aims to address the common challenge of maintaining focus and cognitive function, offering a solution for those seeking a mental boost. The visual presentation includes scattered capsules, reinforcing the ease of consumption and integration into a daily routine. This product is presented as a simple solution for anyone who wants to improve their cognitive abilities. # Visual style The ad features a clean and minimalist studio shot with a bright, neutral color palette. The product is well-lit and sharply focused against a softly blurred background, drawing attention to the details on the bottle and the scattered capsules. The composition is simple and uncluttered, with an emphasis on showcasing the product in a professional manner. The image treatment appears to be clean with soft lighting that is designed to highlight the key features of the product. The overall aesthetic is designed to convey a sense of clarity, health, and trustworthiness. # Hooks Headline: It's Not What You'll Lose. It's What You'll Gain. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a focus on the positive outcomes of using the product, with the headline "It's Not What You'll Lose. It's What You'll Gain," setting a tone of enhancement rather than deprivation. This framing immediately positions the product as a tool for positive change, from the brand's perspective, and primes the audience to consider the benefits they can achieve. - The storyline progresses to list the specific benefits, each marked with a check symbol: "Supports flow state," "Tune out distractions," "Daily cognitive support," and "Supports quicker reaction times." This section, from the brand's perspective, details the core advantages of using Alpha Brain, framing it as a solution to common cognitive challenges. - The story concludes with a visual representation of the product itself—a bottle of Alpha Brain capsules surrounded by scattered pills, placed against a bright background. This visual, from the brand's perspective, reinforces the tangible nature of the solution, inviting the audience to associate the listed benefits with the physical product.

# Ad summary This image ad is promoting Onnit's Alpha Brain supplement, which supports focus, memory, and reaction time. # Brand positioning Onnit is presented as a premium brand focused on optimizing cognitive function and mental performance. The brand targets individuals looking to enhance their focus, memory, and reaction time through dietary supplementation. Onnit seeks to occupy the space of a trusted provider of cognitive support, aligning with a lifestyle of high performance and mental clarity. The brand stands out by offering a scientifically formulated supplement to support brain function, setting it apart from generic supplements or lifestyle habits. # Product The product being advertised is Alpha Brain, a daily cognitive support supplement by Onnit. The supplement is designed to help users get 'into the zone' by enhancing focus, memory, and reaction time. Alpha Brain comes in a black bottle containing 90 capsules. The product addresses the purchase barrier of skepticism by highlighting its ability to support cognitive functions necessary for being fully engaged in tasks or activities, suggesting it's more than just a placebo or temporary fix. # Visual style The ad has a clean and minimalist aesthetic. The product is well-lit and positioned in the center of the frame against a simple background. The white background and marble countertop give it a modern feel. # Hooks Headline: Did You Know? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question 'Did You Know?' intended to grab the viewer's attention and pique their interest in learning something new about cognitive enhancement, told from the brand's perspective. - Next, the ad presents the statement that 'Alpha BRAIN® supports getting into the zone' with the brand explaining that this means '- the feeling of being fully engaged in a task or activity,' to inform the viewer of the product's primary benefit and how it can help them achieve a state of optimal focus. - Finally, the ad showcases the Alpha Brain product itself, highlighting key features such as focus, memory, and reaction time, to reinforce the brand message and show the viewer what they can expect from using the product.

# Ad summary This ad is for Onnit's Alpha Brain dietary supplement. It presents the product as a support for alpha brain wave activity, which is claimed to be the mental state behind calm, focused performance. The ad features a single product shot with a supporting 'Did You Know?' fact to highlight L-Theanine's effect on brain activity. # Brand positioning ONNIT is presented as a performance-driven brand, focusing on optimizing cognitive function and mental performance. The brand positions itself as a provider of supplements that support focus, memory, and reaction time, suggesting a lifestyle of high achievement and mental clarity. ONNIT appears to address a consumer base seeking functional benefits, specifically in the realm of cognitive enhancement, without directly comparing itself to competitors. # Product The featured product is ONNIT's Alpha Brain dietary supplement, designed to enhance daily cognitive support. It comes in a black bottle with a mustard yellow label. The supplement is intended for individuals seeking to improve their focus, memory, and reaction time. The key selling point emphasized is the product's ability to support alpha brain wave activity, which is associated with a calm, focused mental state conducive to high performance. This directly addresses potential purchase barriers for customers looking for cognitive enhancement solutions. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with a brightly lit scene on a solid white table. The typography is integrated with a clear hierarchy, with a large headline, supporting text, and product callouts. This approach aims to maximize scannability in-feed and highlight the product's key features and benefits. # Hooks Headline: Did You Know? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a question 'Did You Know?', which is intended to draw the viewer in with an intriguing fact. The brand is presenting information that sets the stage for the product benefit, aiming to spark curiosity and encourage further engagement. - The ad includes the statement that 'L-Theanine supports alpha brain wave activity - the same mental state behind calm, focused performance.' The brand presents the ingredient L-Theanine's function, emphasizing its role in cognitive enhancement and connects it directly to the desired outcome of calm, focused performance. This part of the story explains how the product works at a high level. - A product shot features the Alpha Brain supplement bottle. The product serves as the focal point of the advertisement. The brand emphasizes the key features of focus, memory, and reaction time.