How Sculpt Nation Advertises on Meta

# Ad summary The ad begins with a woman who says that if you want to stay overweight, it is important to never pay attention to your cortisol. Then a man comes on screen to say that one of the biggest mistakes for women who want to lose weight is eating cortisol triggering foods, because cortisol is commonly known as the stress hormone, and higher cortisol levels in a woman can lead to calorie hoarding, which puts your body in a protective mode that kills your metabolism. He then provides his audience with a link to watch a free presentation about metabolism boosting foods. # Brand positioning The brand is presented as a resource for women who want to achieve and maintain a lean, healthy physique. It provides information on nutrition, metabolism, and hormonal balance, positioning itself as an expert in female weight management. The brand aligns with values of informed decision-making, personal responsibility, and challenging diet culture norms. The brand challenges the standard weight-loss narrative, claiming cortisol levels are the key, not calories. It focuses on actionable insights and community, fostering a sense of empowerment in its audience. # Product The product being promoted is a free video presentation designed to help women understand the impact of cortisol on their metabolism and weight management efforts. The video aims to educate viewers on 'cortisol-triggering foods' that can hinder their progress and reveal 'metabolism-boosting foods' to support their goals. It is for women who are actively trying to lose weight and stay lean. The primary feature of the video is that it reveals this information and does not require any personal information. The video addresses the pain point of women struggling to lose weight due to factors beyond just calorie counting. By providing this information for free, the brand lowers the barrier to entry. # Visual style The ad has a hybrid visual style, blending polished commercial elements with UGC. The transitions are mostly quick cuts, especially when showing foods, which creates a fast pace that keeps the energy high. The color grading appears natural. The visuals are tightly synced with the audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman stands in a kitchen next to a volcano model and sarcastically advises, 'If you want to stay overweight, it's very important that you never pay attention to your cortisol,' and then she pours a red liquid onto the volcano, causing it to erupt. - 00:05–00:07 00:05–00:07 A man introduces the topic of cortisol. Speaking directly to the camera, he states, 'One of the biggest mistakes for women who want to lose weight is eating cortisol-triggering foods.' - 00:07–00:12 00:07–00:12 The speaker expands on the dangers of cortisol, saying 'Because cortisol is commonly known as the stress hormone.' - 00:12–00:26 00:12–00:26 He explains the consequences, elaborating, 'And the truth is, higher cortisol levels in a woman can lead to calorie hoarding, which basically puts your body into a protective mode.' - 00:26–00:28 00:26–00:28 He continues, '...and it kills your metabolism. It causes weight gain and muscle loss, basically a bunch of stuff that you don't want when you're trying to get in shape and stay lean.' - 00:29–00:34 00:29–00:34 The speaker gives more details: 'Because as your cortisol levels go up, your metabolism goes down.' - 00:34–00:40 00:34–00:40 The speaker makes a comparison: 'And so, if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand.' - 00:41–00:51 00:41–00:51 The speaker transitions into a pitch, saying, 'And if you want to know what these cortisol triggering foods are that are slowing your metabolism down, and also see my favorite metabolism boosting foods, I made a free video where I share all of them.' - 00:51–00:57 00:51–00:57 The speaker emphasizes the ease of access, telling the viewer, '...and you don't need to put in your email, or anything like that, don't need any information from you. Just click the link below, see what foods to eat and what foods to cut out.' - 00:57–01:03 00:57–01:03 An ad with the speaker is shown on a phone being held by an unidentified person. Text on the screen says, 'Click the link below, watch the free presentation'.

# Ad summary A male creator discusses cortisol triggering foods that are slowing your metabolism down and highlights his free video where he shares all of them. # Brand positioning Sculpt Nation is presented as a health and wellness brand focused on optimizing the body’s natural processes for weight loss and fitness. The brand aims to occupy a space in the consumer's mind as an expert in metabolic health, offering solutions that go beyond traditional diet and exercise. It aligns with a lifestyle of informed and proactive health management, pushing against the norm of ignoring hormonal factors in weight management. The brand positioning is primarily functional, emphasizing scientific understanding and optimization of bodily functions for improved results. # Product The product being advertised is a free video offering insight into the cortisol triggering foods, and the metabolism boosting foods. The video also includes tips for incorporating foods in your diet to help you lose weight. The product is for women and men, because as your cortisol levels go up, your metabolism goes down, and when you are trying to slim down with higher cortisol levels, it will feel like you are trying to sprint through quicksand. # Visual style The ad has a hybrid aesthetic, mixing polished commercial-style shots with UGC-like content. The editing style incorporates quick cuts, especially during the food montages, and smooth transitions during the speaker segments. The production quality varies, with studio-lit speaker shots contrasting with more casual, natural-light scenes. The pacing is fast, averaging approximately 20 cuts per minute, creating a sense of urgency and dynamism. Audio-visual sync is evident as text overlays and product actions are timed to music beats and voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 If you wanna stay overweight, it's very important that you never pay attention to your cortisol. - 00:05–00:17 00:05–00:17 One of the biggest mistakes for women who want to lose weight is eating cortisol triggering foods, because cortisol is commonly known as the stress hormone. - 00:17–00:27 00:17–00:27 The truth is, higher cortisol levels in a woman can lead to calorie hoarding, which basically puts your body into a protective mode. - 00:27–00:37 00:27–00:37 It kills your metabolism. It causes weight gain and muscle loss, basically a bunch of stuff that you don't want when you're trying to get in shape and stay lean. - 00:37–00:41 00:37–00:41 Because as your cortisol levels go up, your metabolism goes down, and so if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand. - 00:41–00:51 00:41–00:51 And if you want to know what these cortisol triggering foods are that are slowing your metabolism down, and also see my favorite metabolism boosting foods, I made a free video where I share all of them. - 00:51–01:04 00:51–01:04 And you don't need to put it in your email or anything like that, don't need any information from you, just click the link below, see what foods to eat and what foods to cut out.

# Ad summary The ad features a health and wellness influencer explaining what foods women should avoid to keep cortisol levels down to slim down. He invites the audience to click the link below to learn what foods to eat and what foods to cut out. # Brand positioning Sculpt Nation is a fitness brand that positions itself as a provider of products and knowledge to help people achieve their fitness goals, specifically around sculpting their bodies. The brand utilizes expert-led advice to deliver actionable tips, offering resources that help consumers navigate the complexities of nutrition and exercise. They appear to push against misinformation and overcomplicated fitness advice in favor of a more straightforward approach. The brand's overall tone is functional and educational, focusing on providing the tools and information necessary for effective body sculpting. # Product The ad focuses on explaining the effects of cortisol on weight loss and highlights a free video resource that reveals "cortisol triggering foods" and "metabolism boosting foods." This video aims to educate viewers on the connection between cortisol, diet, and their body's ability to burn fat. The product is intended for people trying to slim down, offering them practical advice on what food to eat and avoid. The ad directly addresses the need for information on nutrition for those working to lose weight. The free video does not require any personal information, removing a potential barrier to entry for interested viewers. # Visual style The ad has a hybrid feel, incorporating UGC style footage along with more polished commercial style shots. The editing style uses quick cuts and jump cuts to maintain a fast pace. The music and actions are timed with the audio. The overall aesthetic is bright and clean. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:05 A woman demonstrates how you can stay overweight by ignoring your cortisol levels. - 00:05–00:13 00:05–00:13: A health and wellness influencer states that the biggest mistake for women who want to lose weight is eating cortisol triggering foods. He notes that cortisol is commonly known as the stress hormone. - 00:13–00:21 00:13–00:21: The influencer states that higher cortisol levels in a woman can lead to calorie hoarding, which puts your body into a protective mode. - 00:21–00:27 00:21–00:27: He explains that cortisol kills your metabolism, causes weight gain, and muscle loss, basically a bunch of stuff you don't want. - 00:27–00:31 00:27–00:31: He states you don't want [cortisol] when you're trying to get in shape and stay lean. - 00:31–00:41 00:31–00:41: He explains that as your cortisol levels go up, your metabolism goes down. And so if you're trying to slim down with higher cortisol levels, it'll feel like you are trying to sprint through quicksand. - 00:41–00:50 00:41–00:50: He asks, "If you want to know what these cortisol triggering foods are that are slowing your metabolism down, and also see my favorite metabolism boosting foods, I made a free video where I share all of them." - 00:50–01:03 00:50–01:03: He reassures the audience that you don't need to put in your email or anything like that, don't need any information from you. He instructs the audience to just click the link below, see what foods to eat and what foods to cut out.

# Ad summary This ad features a man who gives weight loss advice. He discusses which foods to avoid to help reduce your cortisone levels and boost your metabolism. He then provides a CTA to watch a free video presentation, which shares a list of foods. # Brand positioning The ad features Sculpt Nation, a weight loss supplement company. The ad positions the brand with the goal of aiding women in weight loss by providing tips and tricks to boosting their metabolism. It aligns itself with the lifestyle of women who want to lose weight by avoiding foods that trigger their cortisone levels. # Product This ad advertises a free video presentation that lists out metabolism boosting foods, as well as foods to avoid. The ad tells viewers that if they are trying to slim down with high cortisone levels, it'll feel like they are trying to sprint through quicksand. The ad encourages the viewer to watch the free video to learn which foods to eat and which foods to cut out. # Visual style The ad combines high-quality footage of a man speaking with lower-quality video shots, and images of food. The editing style has quick cuts between shots, which are synced to the beat of the music. The pacing of the ad keeps the viewer engaged and provides information quickly. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:04 A man is standing in a kitchen next to a volcano, and uses a red liquid to simulate lava, while explaining that you should not pay attention to your cortisol if you want to stay overweight. - 00:04–00:09 The ad cuts to a man sitting in front of a microphone in front of shelves filled with supplements and equipment, as he states that a mistake women make when trying to lose weight is eating foods that trigger cortisol. - 00:09–00:13 The speaker continues to talk about foods to avoid that trigger cortisone, the ad cuts to avocado and eggs on a counter, and hands preparing dough, and the speaker describes cortisone as the stress hormone. - 00:13–00:21 The ad cuts back to the man standing in a kitchen with a variety of foods such as candy, chips, bread, and cookies behind him. He explains that high cortisone levels in women can lead to calorie hoarding and puts your body in a protective mode. - 00:21–00:39 The speaker continues to explain that high cortisone causes weight gain, muscle loss, and kills your metabolism. The ad cuts to a woman showing off her body and another woman riding a treadmill, to visualize the effects of high cortisone. - 00:39–00:41 The speaker stands outside in front of a pool and explains that it'll feel like sprinting through quicksand if you try to slim down with higher cortisol levels. - 00:41–00:50 The ad cuts back to the speaker in front of the microphone as he asks if you want to know which cortisone triggering foods slow your metabolism down. Images of food in trash cans and the speaker cooking are shown to further demonstrate the cortisone discussion. - 00:50–01:03 The speaker explains that he made a free video with all of the cortisol information, and that you do not need to put in your email to watch the free video, and that you can just click the link below. A woman is shown getting ready in the bathroom, as a phone with the free video advertisement is overlaid over her body.

# Ad summary This ad discusses the importance of cortisol in relation to women and losing weight. It provides a free presentation for foods you can incorporate into your diet. # Brand positioning This ad does not explicitly describe the brand. However, based on what is implied, the brand strives to offer simple solutions for staying in shape and eating healthy. The brand aims to provide you with the knowledge of what cortisol-triggering foods are slowing down your metabolism, as well as a free video showing the foods that boost your metabolism. The brand seems to align with or promote a healthy lifestyle and to push against the norm that staying in shape means restricting yourself and living a bland life. # Product This ad advertises a free presentation where they will share a list of cortisol-triggering foods that are slowing your metabolism down. They will also provide a list of foods that boost your metabolism. They claim that you will not need to put in your email or give any information to get the presentation. The product/offer is meant for people trying to stay in shape and remain lean. # Visual style The overall aesthetic of the ad is bright. Most of the locations have good lighting. The editing style contains quick cuts. The production quality has a hybrid feel, as it is filmed in a studio and has a UGC vibe. The pacing is fast with about 30 CPM. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:05 Male 1 speaks about paying attention to cortisol. - 00:05–00:14 The video transitions to a second male, Male 2, who gives the perspective that cortisol is commonly known as the stress hormone, therefore eating cortisol-triggering foods is the biggest mistake for women who want to lose weight. - 00:14–00:18 The story continues as Male 2 describes how higher cortisol levels in a woman can lead to calorie hoarding. - 00:18–00:27 Male 2 continues to describe how this will put your body into protective mode and kill your metabolism, causing weight gain and muscle loss. - 00:27–00:40 The story is followed by the statement that, as your cortisol levels go up, your metabolism goes down, making it difficult to slim down. - 00:40–01:03 The story concludes with Male 2 explaining that he has a free video where he shares all the cortisol-triggering foods to cut out and his favorite metabolism-boosting foods. He states that you will not need to provide any information to get the presentation.

# Ad summary This ad uses humor and scientific claims to promote a free video about reducing cortisol levels through diet. # Brand positioning The brand, Sculpt Nation, is presented through a male influencer delivering credible information about diet and fitness. He positions himself as an expert dispelling common weight loss myths and providing accessible dietary advice. The brand aligns with a performance-driven, health-conscious lifestyle that pushes against misinformation. The tone is both functional and emotional, appealing to viewers interested in optimizing their health and body composition through expert advice and accessible resources. # Product The product being advertised is a free video that reveals 'cortisol triggering' foods and suggests alternative metabolism-boosting options. The video is presented as easily accessible, and it doesn't require an email address or any other personal information to view. It is designed for individuals, especially women, looking to lose weight and maintain a lean physique. By understanding how certain foods affect cortisol levels, the video aims to help viewers improve their metabolic function and achieve their fitness goals without feeling like they are 'sprinting through quicksand'. It addresses the barriers of confusing or complicated dietary advice by simplifying it into actionable insights. # Visual style The ad mixes various editing styles to create a fast-paced and informative video. It combines quick cuts, animated graphics, and expert testimonials to keep viewers engaged. The overall production quality is polished but also incorporates elements like comic book-style text explosions and everyday footage. The pacing is fast, with numerous cuts per minute to maintain interest. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link below, see what foods to eat and what foods to cut out. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A man approaches a woman. - 00:01–00:02 He asks what she's holding, and she replies "candy". - 00:02–00:04 The scene switches to a comic book-style explosion with the words, “Cortisol Spiker!” implying that eating candy will raise cortisol levels. - 00:04–00:08 A male influencer is sitting and speaking to the camera explaining one of the biggest mistakes for women trying to lose weight is eating cortisol-triggering foods. - 00:08–00:12 The influencer says that Cortisol is known as the “stress hormone”. - 00:12–00:14 A woman in a pink sweater is sitting and speaking into a microphone asking the question, “Isn’t Cortisol just a normal stress hormone?” - 00:14–00:18 Dr. Drew is sitting and speaking into a microphone and states, “When it stays elevated that’s when it causes trouble”. - 00:18–00:30 The influencer then states that higher cortisol levels can lead to calorie hoarding, which basically puts your body into a protective mode and it kills your metabolism, causes weight gain, and muscle loss. - 00:30–00:33 A woman in workout clothes walks and poses and the influencer says, “All stuff that you don’t want when you’re trying to get in shape and stay lean.” - 00:33–00:38 The influencer states, “As your cortisol levels go up, your metabolism goes down.” - 00:38–00:44 The influencer goes on to say that if you’re trying to slim down with higher cortisol levels, it will feel like you are trying to sprint through quicksand. - 00:44–00:49 The influencer asks if viewers want to know what cortisol-triggering foods are that are slowing your metabolism down. - 00:49–00:58 The influencer says that he has a free video where he shares all of them, and you don’t need to put in your email or any information. - 00:58–01:04 The influencer ends with, “Just click the link below, see what foods to eat and what foods to cut out.”

# Ad summary This ad uses the analogy of a pouring substance into a volcano to represent cortisol and its negative effects. The ad aims to show the audience what cortisol can do to them and how to combat it. # Brand positioning This ad does not feature a brand. The focus is on cortisol and its effects. # Product There is no product shown or mentioned in this ad. # Visual style The ad has a clean, well-lit aesthetic with a focus on the visual analogy. The production quality is high, suggesting a professionally shot video. The use of a model volcano is unexpected and attention-grabbing. The image is clear and easy to understand, despite the unusual subject matter. # Hooks Headline: YOUR CORTISOL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a man standing next to a volcano and then proceeds to pour liquid into it. This is meant to visually represent the effects of cortisol.

# Ad summary This ad uses a problem solution framework to highlight the importance of cortisol and how cortisol-triggering foods can lead to a slower metabolism. The ad features a female creator presenting an apple before cutting to a compilation of clips highlighting unhealthy eating habits. A male creator then makes an appearance, explaining what happens to the body when you eat cortisol triggering foods. He then provides information about a free video that explains which foods spike cortisol and kill your metabolism. # Brand positioning The brand is presented as being focused on health and wellness, particularly around metabolic function and weight management. It directly addresses and aims to solve the problem of high cortisol levels that can result from eating the wrong foods, while pushing back against the idea that weight loss is solely about diet and exercise. The brand is presented with a functional approach, offering guidance on how to eat for a healthier metabolism and easier weight management. # Product The ad promotes a free educational video. The purpose of the video is to educate the viewer about which foods spike cortisol and kill their metabolism, versus other foods that can actually boost your metabolism instead and help you burn more fat. The ad explicitly states that you don't have to put in your email or anything like that to watch the free video. The ad uses the hook that if you want to stay overweight and your metabolism slow, then it's very important you never pay attention to cortisol. # Visual style The ad features a blend of content. The ad opens with what appears to be a UGC-style clip featuring a female creator walking outside on a city street. The content then turns into a more polished demonstration with a male creator in a kitchen explaining scientific concepts about cortisol. The ad contains quick cuts and transitions that are timed to the beat of the music. The ad utilizes jump cuts in the UGC-style content. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A female creator walks on a sidewalk holding an apple and states that she didn't know how apples affect cortisol levels until she saw this. - 00:04–00:28 00:04–00:28 The ad cuts to a compilation of clips, with a male creator stating that if you want to stay overweight and your metabolism slow and you don't want to lose any of that excess weight, then definitely ignore your cortisol levels. - 00:29–00:39 00:29–00:39 The male creator states that this is what's happening inside your body right now when you eat cortisol-triggering foods, and that everything goes haywire. Your metabolism shuts down, your body hoards fat, and you can't lose any weight no matter how hard you try. - 00:40–00:48 00:40–00:48 The male creator states that certain foods spike cortisol and kill your metabolism, other foods can actually boost your metabolism instead and help you burn more fat. - 00:49–01:03 00:49–01:03 The male creator states that he made a free video where he shows you exactly which foods are which. He clarifies that you don't have to put in your email or anything like that to watch it, and to just click the link below to see what foods to eat and what foods to cut out.

# Ad summary This video promotes a free video that helps viewers discover foods that help boost metabolism and burn more fat. The video uses a split screen, demonstrations, and an authoritative speaker. # Brand positioning This ad promotes Vince Sant's expertise as a celebrity trainer and nutritionist to address weight loss. The brand pushes against the norm of only looking at calories to lose weight. Vince Sant promotes a functional brand positioning by educating viewers about cortisol and how certain foods can trigger weight gain, even when dieting or working out. # Product The ad promotes a free video from Vince Sant where viewers can discover which foods will boost their metabolism and help them burn more fat. The video is free to watch and does not require an email address or sign-up. The video discusses cortisol and how certain foods can trigger the hormone, leading to a slowed metabolism and a body that hoards fat. The ad states that no matter how hard someone works out or diets, cortisol may be preventing them from losing weight. In this video, viewers can learn which foods boost metabolism and burn more fat so they can be on the right track toward achieving their weight loss goals. # Visual style The ad has a hybrid production quality with UGC moments in the mix. The editing style is quick cuts with transitions between scenes. The pacing is quick and dynamic. Often the text, visual elements, and product actions are timed to voiceover lines for emphasis. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The speaker begins by stating that if you're trying to lose weight and you're not focusing on cortisol, you're doing it all wrong. This is meant to grab the viewer's attention by establishing a commonly held belief and then challenging that belief. - 00:03–00:08 00:03–00:08 A cartoon apple climbs on top of wooden crates and asks if you know what apples do to cortisol levels. If not, the cartoon apple says, check this out. This functions as a transition to introduce the topic and then redirect the audience to the speaker. - 00:08–00:20 00:08–00:20 The speaker claims that fat cells only release stored fat when your body sends the right hormonal signals telling them to. The speaker also claims that when those signals aren't working the way that they should, your body basically prioritizes storing energy instead of using stored fat. This reinforces the concept that cortisol impacts weight loss. - 00:20–00:26 00:20–00:26 The speaker claims that one of the biggest mistakes that people make when trying to lose weight is eating foods that trigger cortisol. This reinforces the problem that the product can solve. - 00:26–00:50 00:26–00:50 The speaker states that if you want to stay overweight and for your metabolism to stay slow, you should continue to ignore your cortisol levels. The speaker adds that if you want your body stuck in protective mode, storing fat around your hips, belly, and thighs no matter how hard you work out or diet, then keep pretending cortisol doesn't matter. This is meant to act as a warning and persuade the viewer to learn more about cortisol. - 00:50–01:01 00:50–01:01 The speaker then states that when you eat cortisol-triggering foods, everything goes haywire. The speaker adds that your metabolism shuts down, your body hoards fat, and you can't lose any weight no matter how hard you try. This is meant to visually demonstrate what happens when cortisol is triggered in the body. - 01:01–01:11 01:01–01:11 The speaker then contrasts the previous message by stating that certain foods spike cortisol and kill your metabolism, while other foods can actually boost your metabolism instead and help you burn more fat. This is meant to offer a solution. - 01:11–01:23 01:11–01:23 The speaker claims that he made a free video where he shows you exactly which foods are which and you don't have to put in your email or anything like that to watch it. This establishes the value of the free video. - 01:23–01:25 01:23–01:25 The speaker asks viewers to click the link below to see what foods to eat and what foods to cut out. This functions as the call to action for the ad.

# Ad summary This ad features a male fitness influencer who is debunking the myth that Greek yogurt and berries is the best breakfast to help you lose weight, keep your hormones balanced, and keep your blood sugar stable. He then introduces a free video that shares foods that slow your metabolism down and his favorite metabolism-boosting foods. # Brand positioning Sculpt Nation is presented as a health and fitness brand that provides information on how to burn fat and boost metabolism. The brand aims to occupy a space in the consumer's mind as a source of knowledge and guidance for achieving a healthy lifestyle. The brand aligns with values of health, fitness, and empowerment, promoting a lifestyle of well-being and self-improvement. The brand pushes against the norm of blindly following popular diet trends, instead advocating for informed choices based on scientific understanding of metabolism. The brand positioning is functional, focusing on performance and simplicity in achieving health goals. # Product The ad promotes a free video that shares foods that slow your metabolism down and the brand's favorite metabolism-boosting foods. The video is for anyone who wants to burn excess fat and improve their metabolism. The ad addresses the purchase barrier of uncertainty by offering a free resource that provides valuable information without requiring any personal information or email signup. The ad tells the viewer that this video is worth watching because it provides actionable insights into what foods to eat and what foods to cut out to achieve their health goals. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style is characterized by quick cuts and jump cuts, creating a fast-paced rhythm. The production quality is a mix of high-end and lo-fi, which supports the intended tone of being both informative and relatable. The pacing is consistent throughout the ad, with a high number of cuts per minute. The audio-visual sync is well-executed, with cuts and text timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The male fitness influencer is in a kitchen and states that Greek yogurt and berries is the best breakfast to help you lose weight, keep your hormones balanced, and keep your blood sugar stable. This is presented as a common belief or assumption about healthy eating. The perspective is from the influencer, who is presenting himself as an authority on nutrition and fitness. The tone is confident and informative. - 00:07–00:10 00:07–00:10 The influencer then says, "Not exactly." A montage of women in workout clothes is shown. The influencer states that his female clients did something different. This is a direct response to the previous statement, challenging the initial claim and introducing an alternative approach. The perspective shifts to the influencer's clients, suggesting that they have found a better way to achieve their health goals. The tone is inquisitive and intriguing. - 00:10–00:13 00:10–00:13 A split screen is shown with a woman applying a product to her stomach and another man reacting to it. The influencer states, "I'm obsessed after she did this." This is a continuation of the previous moment, showcasing a specific action taken by the influencer's clients and highlighting its impact. The perspective is from the influencer, who is expressing his admiration for the client's actions. The tone is enthusiastic and impressed. - 00:13–00:21 00:13–00:21 The influencer states that your metabolism is what makes your body burn fat. He then states that if you're eating foods that kill your metabolism, then you're never going to burn your excess fat. This is a shift in focus to the underlying mechanism of weight loss, emphasizing the importance of metabolism. The perspective is from the influencer, who is providing educational information about nutrition and fitness. The tone is informative and cautionary. - 00:21–00:37 00:21–00:37 The influencer states that if you want to know what these foods are that are slowing your metabolism down and also see his favorite metabolism-boosting foods, he made a free video where he shares all of them. He then states that you don't need to put in your email or anything like that and that he doesn't need any information from you. He ends by saying to click the link below to see what foods to eat and what foods to cut out. This is a direct call to action, inviting viewers to access a free resource that provides valuable information about nutrition and fitness. The perspective is from the influencer, who is promoting his free video as a solution to the viewer's problems. The tone is inviting and helpful. - 00:37–00:43 00:37–00:43 A woman is shown dancing in front of a mirror while a phone screen is shown with the influencer on it. Text overlay states, "Click the link below. Watch the free presentation." This is a reinforcement of the call to action, providing a visual reminder of the offer and encouraging viewers to take the next step. The perspective is from the brand, which is promoting its free video as a valuable resource for viewers. The tone is encouraging and persuasive.

# Ad summary This ad by Sculpt Nation explains how eating certain foods can cause cortisol levels to rise which leads to calorie hoarding and weight gain, and offers a free video with metabolism boosting food advice. # Brand positioning Sculpt Nation is presented as a health and wellness brand with a focus on nutritional information from an expert who is a male. The brand seems to align with a lifestyle of maintaining your weight and body shape. The brand is positioned as an alternative option to the overconsumption of "cortisol-triggering" foods, and focuses on empowering individuals to improve their health. # Product The ad promotes a free video with metabolism boosting food advice. The video is for women who want to lose weight, and addresses purchase barriers by offering information with no email signup required. The free video shares foods to eat and what foods to cut out for improved health, and to help with higher cortisol levels that contribute to calorie hoarding, weight gain, and muscle loss. # Visual style The visual style of the ad is a mix of high quality product shots with bright lighting, and raw, amateur, UGC style footage. Quick cuts and jump cuts are used to keep the pacing fast. The ad has an amateur, hybrid type of production quality, which helps the audience connect to the content. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action CLICK THE LINK BELOW WATCH THE FREE PRESENTATION # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad starts with a question that the speaker asks: "I didn't know what chicken breast does to cortisol, until I saw this." - 00:04–00:08 A man is speaking to a camera. He says one of the biggest mistakes for women who want to lose weight is eating cortisol triggering foods. - 00:08–00:12 He says cortisol is commonly known as the stress hormone. - 00:12–00:20 He explains that higher cortisol levels in a woman can lead to calorie hoarding, which puts your body into a protective mode. - 00:20–00:26 He explains that it can kill your metabolism, and cause weight gain and muscle loss. - 00:26–00:28 He continues that this is stuff you don't want when you're trying to get in shape and stay lean. - 00:28–00:33 He explains that as your cortisol levels go up, your metabolism goes down. - 00:33–00:40 The speaker continues that if you're trying to slim down with higher cortisol levels, it will feel like you are trying to sprint through quicksand. - 00:40–00:47 He asks if you want to know what cortisol triggering foods are that are slowing your metabolism down, and see my favorite metabolism boosting foods. - 00:47–00:49 The speaker says he made a free video where he shares all of them. - 00:49–00:57 He adds that you don't need to put in your email, just click the link below and see what foods to eat and what foods to cut out. - 00:57–01:01 The ad ends with a woman dancing in front of her phone, that is showing the speaker from the ad. On screen text prompts you to click the link below to watch the free presentation.

# Ad summary The ad discusses how cortisol, which is triggered by food, shuts down the metabolism and makes it hard to lose weight. The ad promotes a free video that shares what foods boost the metabolism and what foods to cut out. # Brand positioning This ad presents itself as a health and fitness educational source and does not position itself as a company trying to sell any products. It offers a free video that shows what foods spike cortisol and what foods can actually boost your metabolism. # Product The ad promotes a free video, so you do not have to put in your email or anything to watch. The video shares which foods are which, meaning it shares what foods spike cortisol and what foods boost the metabolism. # Visual style The ad has a medium production quality and features a mix of people, including the speaker and the woman eating. The pacing is fast-paced with quick cuts in order to emphasize points. # Benefits - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:01 A man is holding a plate of food and eating a burger. - 00:01–00:02 The man states he stopped eating clean and something happened. - 00:02–00:04 A man shows his abs, stating that he didn't know what eggs did to cortisol. - 00:04–00:04 A shot of an egg-covered pasta dish appears. - 00:04–00:05 A woman looks at herself and touches her stomach. - 00:05–00:19 The speaker talks about how to stay overweight and how to have a slow metabolism. - 00:19–00:26 The ad states that cortisol causes the body to store fat around the hips, belly, and thighs no matter how hard you workout or diet. - 00:26–00:53 The speaker continues to discuss cortisol's negative effects, and states that he made a free video that shows you exactly which foods are which. - 00:53–00:57 The speaker states that you don't have to put in your email to watch it. - 00:57–01:02 The speaker prompts the viewer to click the link below to see what foods to eat and what foods to cut out.

# Ad summary This ad uses humor and eye-catching visuals to educate viewers about how cortisol affects metabolism and weight loss. The ad debunks common diet myths and offers viewers a free video to learn which foods to eat and avoid to boost their metabolism. # Brand positioning This ad is for a brand offering a free video about foods that affect metabolism and cortisol levels. The brand presents itself as a source of no-nonsense information, pushing back against diet myths and the idea that weight loss is simply about calories in and calories out. The brand attempts to emotionally connect by validating the viewer's frustration with ineffective diets and workouts. # Product The product advertised is a free informational video revealing which foods to eat and avoid to boost metabolism. The video provides accessible education for dieters who may be struggling to lose weight despite working out and dieting. This free offer is presented as a way to help viewers get their bodies out of 'protective mode' and burn more fat. The free video is framed as an alternative to frustrating diets and workouts that don't work due to elevated cortisol levels. # Visual style The ad has a UGC feel with a polished, eye-catching look. There are quick cuts with text and product actions timed to voiceover lines. The ad also uses visual motifs, like the mason jars to portray the information being told by the male brand representative. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link below. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a cartoon yogurt character, immediately grabbing the viewer's attention and setting a playful tone. - 00:04–00:18 A series of quick cuts establishes the ad's core claim: that cortisol levels are essential to managing your metabolism and weight. - 00:18–00:25 The ad further shows how excess weight around your hips, belly, and thighs is impacted by cortisol levels. - 00:25–00:28 The ad reinforces how frustrating it is to keep pretending cortisol doesn't matter in losing weight. - 00:28–00:40 The ad shows how eating certain foods that trigger cortisol can send everything "haywire" in your body. Eating these foods shuts down your metabolism, and your body hordes fat, so you can't lose any weight no matter how hard you try. - 00:40–00:48 The ad reveals that other foods can boost your metabolism and help you burn more fat. - 00:48–00:57 The ad promises a free video that teaches viewers which foods to eat and avoid to keep their metabolism high, implying a clear path to weight loss. - 00:57–01:03 The ad tells viewers to click the link below to see what foods to eat and which to cut out.

# Ad summary The ad attempts to educate viewers on the effects of cortisol on the body and how certain foods can cause the body to store fat. It then suggests that other foods can help boost metabolism and help the viewer burn fat. The ad then invites the viewer to click the link below to watch a free video about which foods to eat and which foods to cut out. # Brand positioning The brand is not mentioned in the ad, but it is implied to be an information source for viewers who want to lose weight. The ad positions itself against common diet and workout advice by claiming that certain foods can impact cortisol levels, which impact fat storage. The brand promotes an emotional feeling of frustration by showing people working out and trying to lose weight, which is immediately juxtaposed against the implication that the viewer is eating the wrong foods. The brand then presents itself as the solution. # Product The ad promotes a free video about the effects of cortisol on the body and how to eat certain foods to boost metabolism. The ad features a muscular presenter who invites the viewer to learn which foods cause the body to store fat and which foods will help them burn fat. The ad removes all barriers to consumption by claiming that the free video doesn't require the viewer to sign up with their email or any other personal information. # Visual style The ad has a somewhat polished, but still very UGC feel. The editing style relies on quick cuts that are not always synced to the music. The production quality is low and inconsistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A cartoon apple character on a stack of wooden crates asks the viewer if they know what apples do to their cortisol levels. - 00:03–00:25 A series of clips show people measuring their waist, along with a diagram of a woman's torso glowing bright orange and red. - 00:05–00:17 The narrator returns and begins mixing a jug of white liquid into three jars labeled 'Cortisol'. - 00:25–00:49 A compilation of images and videos show what happens when you eat cortisol-triggering foods and what happens instead when you burn more fat. - 00:49–00:58 The narrator tells the viewer he made a free video and he's going to show them which foods are which. He tells them that they don't have to put in their email or anything like that to watch it. - 00:58–01:01 The presenter tells the viewer to click the link below to see what foods to eat and what foods to cut out. - 01:01–01:03 The final shot shows white arrows pointing down at a woman doing crunches.

# Ad summary This ad highlights the impact of cortisol on weight gain and the effectiveness of specific foods in improving metabolism and fat burning, presenting a free video for more details. # Brand positioning This ad presents a functional approach to the issue of cortisol levels, associating the brand with straightforward education and empowerment in metabolic health, contrasting common weight loss advice. The brand uses a casual and sometimes humorous tone to challenge norms of restrictive diets and instead promote education on underlying body processes. The brand aims to occupy the space of a reliable resource for understanding and managing the body's chemical responses related to weight. # Product The ad promotes a free video resource to help users learn more about foods to include and exclude from their diet to improve metabolism and burn fat. The product consists of a short video providing education on what foods can lower or increase your body's cortisol levels. # Visual style The ad uses a mix of animation, demonstration, and standard shot footage to present information in an easily digestible format. The editing style is quick cuts between frames with smooth transitions. The production quality is a hybrid style with high-end and UGC shots. The ad has a fast pace of about 23 cuts per minute. Most text cuts are timed to music beats or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a fun animated banana character surfing in a wave of cream on a beach and asking if the viewer knows what bananas do to cortisol levels. - 00:04–00:10 It quickly cuts to a woman looking at her stomach in the mirror, setting up the problem of staying overweight if you don't pay attention to your cortisol levels. - 00:10–00:18 The ad visually demonstrates how ignoring cortisol levels can keep your metabolism slow and prevent weight loss. - 00:18–00:25 The ad shows how cortisol forces your body into a protective mode, storing fat around your hips, belly, and thighs. - 00:25–00:28 It emphasizes that despite hard workouts or strict diets, ignoring cortisol means you won't lose weight. - 00:29–00:39 The visuals highlight what happens internally when eating triggering foods, leading to metabolic shutdown and fat hoarding. - 00:39–00:49 The ad shifts focus to how some foods can boost your metabolism, helping you burn more fat. - 00:49–01:03 The ad promotes a free video that shows exactly which foods to eat and which to cut out, with no need to enter an email.

# Ad summary The ad highlights the importance of maintaining cortisol levels and how it affects your metabolism and ability to lose weight. It also indicates which foods can help boost metabolism and burn more fat. The ad ends by promoting a free video that will show you exactly what foods are which. # Brand positioning The ad aims to position itself as a provider of dietary and weight-loss advice. The brand aims to arm the everyday person with the knowledge they need to make informed choices about what they eat. The information given is practical and actionable. The ad positions the brand as a valuable resource for individuals seeking to improve their overall health and achieve their weight loss goals. It attempts to educate the viewer in order to lead to brand loyalty. # Product The advertised product is weight loss/dietary information. The ad claims that if you eat foods that trigger cortisol, your metabolism shuts down, your body hoards fat, and you can't lose weight no matter how hard you try. However, some foods boost your metabolism and help you burn more fat. The ad promotes a free video that will show you exactly which foods are which, and you don't have to put in your email to watch it. # Visual style The ad combines different styles. It begins with a very polished computer-generated scene, transitions into a user-generated style video and continues with product demos. The cuts and transitions are very quick, at about 60 bpm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A computer-generated image shows a muscular almond hugging a strawberry who is crying as she says that she loves him, but she has an adverse physiological reaction. - 00:04–00:05 00:04–00:05 A woman poses for the camera as text says "Stay overweight". This is to grab attention by starting out with the negative outcome. - 00:05–00:18 00:05–00:18 A man pours liquid into three jars as he explains that ignoring your cortisol levels will lead to a slow metabolism and failure to lose excess weight. - 00:18–00:24 00:18–00:24 A woman stands in front of a mirror with an orange overlay around her midsection as a sign that you want to stay in protective mode. - 00:24–00:28 00:24–00:28 A woman does crunches on a yoga mat followed by the man adding milk to the three jars, as he states that if you keep pretending cortisol doesn't matter, that's what you're going to get. - 00:28–00:34 00:28–00:34 The man states that what's happening inside your body right now is everything goes haywire when you eat cortisol triggering foods. - 00:34–00:39 00:34–00:39 The man states that your metabolism shuts down, your body hoards fat, and you can't lose any weight no matter how hard you try. - 00:39–00:48 00:39–00:48 The man explains that certain foods spike cortisol and kill your metabolism, but other foods can actually boost your metabolism and help you burn more fat, as visual examples of unhealthy and healthy foods are shown. - 00:48–01:03 00:48–01:03 The man states that he made a free video where he will show you exactly which foods are which, and you don't have to put in your email or anything like that to watch it. Just click the link below to see which foods to eat and which foods to cut out.

# Ad summary This ad promotes a free video on foods that impact cortisol levels. It uses an analogy of a glass of dark liquid turning brown after milk is added to show how cortisol impacts metabolism and weight loss. It uses text overlay, voiceover, and creator demonstrations to convey its message. # Brand positioning This ad positions itself as a helpful resource for people who want to lose weight but are struggling despite diet and exercise efforts. The brand suggests that 'cortisol-triggering foods' may be the underlying issue, causing bodies to hold onto fat. The brand pushes against the norm that diet and exercise are always enough for weight loss. It aims to occupy the space of functional solutions, offering information and guidance (not just a product) to help people understand and address their cortisol levels for weight loss. # Product This ad promotes a free video that teaches viewers how cortisol-triggering foods affect the metabolism. The free video aims to give actionable information about which foods either raise or lower cortisol to help with losing weight. The information is made available without asking for an email address. # Visual style The ad uses a blend of polished and UGC-style visuals. The 3D animation and kitchen demonstration have a commercial feel, while the shots of real people struggling with weight loss are more casual. The editing style is quick cuts to maintain an energetic pace. The visuals are timed to the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with two cartoon food characters in love. - 00:00–00:03 The strawberry character says, 'I love you beef steak, it's just how you affect my cortisol levels,' setting up a counterintuitive concept. - 00:03–00:04 This launches a montage of real people discussing and displaying their struggles with weight loss. - 00:05–00:17 A man is shown using the milk analogy in glasses to demonstrate how cortisol slows metabolism. - 00:17–00:26 A woman stands in front of a mirror, with an animated graphic highlighting her midsection to illustrate the problem: 'And if you want your body stuck in protective mode, storing fat around your hips, belly, and thighs, no matter how hard you work out or diet, then keep pretending cortisol doesn't matter.' - 00:27–00:39 The man from the kitchen explains what happens if cortisol levels are not addressed: 'Look, this is what's happening inside your body right now. When you eat cortisol-triggering foods, everything goes haywire. Your metabolism shuts down, your body hoards fat, and you can't lose any weight, no matter how hard you try.' - 00:39–00:45 The ad emphasizes the availability of certain foods that spike cortisol and the ways in which they might be impacting weight and health goals. - 00:39–00:48 The man then pivots to the solution: 'But, just like certain foods spike cortisol and kill your metabolism, other foods can actually boost your metabolism, instead, and help you burn more fat.' - 00:48–01:02 He introduces the product: 'And I made a free video where I show you exactly which foods are which. And you don't have to put in your email or anything like that to watch it. Don't need any information from you. Just click the link below and see what foods to eat and what foods to cut out.'

# Ad summary This ad promotes a free video revealing cortisol-triggering foods that hinder weight loss, offering insights into metabolic and fat-storing effects. # Brand positioning This ad positions the brand as a source of dietary knowledge for people who struggle with weight loss despite their efforts. The brand is a functional, scientific, and credible voice, as it pushes back against the category norm of generic fitness content. The brand educates about cortisol's role in metabolism, fat storage, and overall weight management, appealing to those who want in-depth information. # Product The ad promotes a free video revealing cortisol-triggering foods that hinder weight loss. This free resource promises to educate viewers on how certain foods can negatively impact their metabolism, leading to increased fat storage, especially around the hips, belly, and thighs. The offer addresses a common pain point for people who struggle to lose weight despite consistent exercise and dieting efforts. The video is positioned as a no-strings-attached resource, requiring no email or personal information to access. # Visual style The ad employs a mix of UGC-style and polished visuals. The transitions are mostly jump cuts with quick pacing. The production quality is mixed. UGC elements and screen-recorded graphics are blended with professionally lit demonstrations. The editing style incorporates text overlays designed to mimic TikTok-style captions, with quick cuts and motion graphics timed to the audio. Pacing is rapid. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with an animated scene of a muscular banana hugging a crying strawberry. - 00:04–00:05 This is followed by a woman standing with her hands on her waist, as the on-screen text says, "STAY OVERWEIGHT." - 00:05–00:09 The male presenter begins by saying that if you want to stay overweight, it's important to never pay attention to cortisol. - 00:09–00:17 The male presenter continues by saying that if you want your metabolism to stay slow and not lose weight, ignore your cortisol levels. - 00:17–00:24 The ad cuts to a woman standing in the bathroom touching her stomach. - 00:24–00:26 A woman is then shown doing crunches on the floor. - 00:26–00:29 The male presenter then states that to keep struggling, pretend cortisol doesn't matter. - 00:29–00:34 The male presenter explains what's happening in your body when you eat cortisol-triggering foods. - 00:35–00:39 The male presenter notes that it's the reason your metabolism shuts down, your body hoards fat, and you can't lose weight no matter how hard you try. - 00:39–00:48 The presenter contrasts this by highlighting that some foods boost your metabolism and help you burn fat. - 00:48–01:01 The presenter explains that they made a free video that details which foods boost metabolism, without requiring an email to watch. - 01:01–01:03 The ad ends with a "click the link below" CTA.

# Ad summary This ad features a muscular man who explains how to support energy and fat burning, recommending that viewers click the link below to see which foods to eat and which foods to minimize. The ad uses supporting footage of people eating salads and protein bowls, plus someone struggling to lose weight. # Brand positioning This ad does not explicitly name or feature a brand. It presents an informal educational pitch from an individual expert whose brand appears to be built around metabolism-boosting foods for weight loss. The overall tone aligns with health and fitness influencers presenting simple solutions to complex dieting problems. # Product The ad does not specifically promote a physical product or subscription. Instead, it promises a free video that will reveal common foods working against your metabolism and alternatives that better support energy and fat-burning. The ad's main goal is to drive traffic to a free video without requiring users to provide their email or any personal information. # Visual style This ad combines UGC-style footage of the expert and various people with stock-style footage and digital animation. The ad is very direct and relies on fast cuts to maintain interest. The pacing is relatively fast and consistent. Text overlays sync with the beats in the music track. # Benefits - [object Object] - [object Object] # Call to action Click the link below # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a buff, blue-skinned cartoon man (presumably a blueberry) asking women if they know what blueberries do to their metabolism. - 00:04–00:14 A muscular man holding a large mass of yellow fat replica explains that fat cells only release stored fat when your body sends the right hormonal signals. - 00:15–00:21 The man explains that when those signals aren’t working the way that they should, your body prioritizes storing energy instead of using stored fat. - 00:22–00:27 The man says that this isn’t just about eating less, which is why people who eat healthier and workout feel completely stuck. - 00:28–00:36 Because when you consistently choose foods that don’t support optimal metabolic function, your body can become less efficient at using energy. - 00:36–00:41 The man explains that this makes weight loss much more difficult, even when you’re doing most things right. - 00:42–00:54 He says that these foods can leave you feeling sluggish, can affect your overall energy levels, and can make weight loss feel unnecessarily difficult, like trying to run through sand instead of on solid ground. - 00:54–01:07 The man tells viewers that if they want to know which common foods might be working against their metabolism and also see his favorite alternatives that better support energy and fat burning, he has made a free video that shares all the best ones. - 01:07–01:15 He says that viewers don’t have to put in their email or any information like that, and all they need to do is click the link below and see what foods to eat and what foods to minimize.

# Ad summary In this ad, fitness expert Thomas DeLauer discusses how certain common foods can impact metabolism and energy levels. He encourages viewers to watch his free video that requires no personal information to discover which foods to minimize or eat for better energy and fat burning. # Brand positioning The brand in this ad is presented as an authority for those seeking to optimize their metabolism. The ad is informative in tone, using visuals of healthy eating and exercise to convey a sense of well-being and empowerment. Rather than making direct claims about a specific product, the brand is building trust by addressing the audience's concerns about stubborn belly fat, sluggishness, and the challenges of weight loss. The ad positions the brand as an educator to help viewers make food choices to support energy and fat-burning. It pushes against category norms by offering a free video without requiring an email address to view. # Product The product being advertised is a free video from fitness expert Thomas DeLauer, sharing which foods to minimize and eat to support energy and fat burning. There are no specific ingredients, design details, or USPs mentioned in the ad, but viewers are told it shares all the best options for an improved metabolism. The video addresses common eating and exercise routines, and also seeks to remove the purchase barrier of requiring personal information or an email address in exchange for the educational video. # Visual style The ad combines polished and UGC styles to convey expertise and build trust. It starts with a playful, animated meat slab character before shifting to clear, bright fitness visuals and testimonials. The quick cuts give the ad an energetic pace (approximately 30 cuts per minute), and the audio is timed to the beat of the music track to maintain interest. The stylistic patterns include recurring shots of the fitness expert interspersed with visuals of people and food. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Click the link below # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a full body shot of a muscular cartoon person with a meat head reclining on a red velvet chaise lounge. - 00:00–00:04 The perspective is from the cartoon character, whose tone is humorous and direct as they address the viewer to introduce the topic of red meat's effect on metabolism. - 00:05–00:09 The camera cuts to a muscular man in a gym holding a fake, squishy piece of fat, who points to belly fat and mentions that if it refuses to go away even with healthier eating, there might be a hormonal signal problem. - 00:09–00:14 As he speaks, animated visuals of fat cells and hormonal signals appear over a purple and blue background with shooting stars. - 00:14–00:21 The camera cuts back to the muscular man, who elaborates on the signal problem and how a body can prioritize storing energy instead of using stored fat. - 00:22–00:27 The visual cuts to a shirtless man eating breakfast while looking at his laptop and then cuts to a woman eating a salad, followed by the same woman doing tricep dips at the gym. The perspective is of people eating healthy and working out. - 00:27–00:28 The muscular man is speaking about the topic of healthy eating and working out, and how some people still feel stuck. The perspective is from an expert, speaking to the audience. - 00:33–00:35 The camera cuts to a woman with curly hair sitting on the edge of her bed with her hands over her face. - 00:35–00:41 The visual cuts to a woman on a couch in obvious discomfort. - 00:41–00:46 The camera then cuts to a woman in a kitchen eating a meal. - 00:46–00:50 It cuts to the same woman working out, striking a muscle pose, and smiling at the camera. - 00:50–00:54 The fitness expert explains that consistently choosing the wrong foods can make weight loss difficult and equate to running through sand instead of solid ground. - 00:54–00:58 The camera cuts to containers of meals and close ups of the proteins with rice. The view is a close-up of food. - 00:58–01:14 The visual returns to the fitness expert who encourages the viewer to watch his free video, which shares what foods to minimize and eat without putting in an email or information. The perspective is from an expert, recommending solutions.