How Naked Harvest Supplements Advertises on Meta

# Ad summary This ad promotes Nu Harvest Thrive Plant Protein. The ad features a woman who is tired of feeling exhausted and snacky. She shares that she has found a solution to her problems: Nu Harvest Plant Protein. She says that the protein is clean, easy to digest, and tastes amazing. She encourages viewers to start with better protein. # Brand positioning Nu Harvest Plant Protein is positioned as a clean, easy-to-digest, and great-tasting alternative to other chalky or heavy protein powders. It distinguishes itself in the protein powder market with its focus on women's needs and its delicious taste, emphasizing a health-conscious lifestyle without extreme diets. Nu Harvest promotes convenience with a tasty and accessible plant-based protein powder that caters to women seeking a healthier lifestyle. # Product Nu Harvest Thrive Plant Protein is a plant-based protein powder that is designed to keep blood sugar levels stable to reduce hunger, increase energy, and reduce cravings. The ad identifies the White Choc Caramel Swirl flavor. It highlights the product's clean, easy-to-digest formula, and its appealing taste. It offers a simple solution for women who struggle with diets and carb cutting, framing it as a convenient and enjoyable way to incorporate more protein into their diet. It also addresses the specific needs of women who struggle to get enough protein through diets alone. The product is presented as a solution for exhaustion and constant snacking, as opposed to other protein powders that may be chalky, heavy, or upset the stomach. # Visual style The ad has a casual, UGC feel, indicating a mid-range production quality. It is edited with quick cuts, keeping a moderate pace that aligns with the natural rhythm of spoken dialogue. The visuals alternate between indoor and outdoor settings. The shots use natural lighting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start with better protein # Point of view - [object Object] # Storyline - 00:00–00:04 The creator opens by stating a truth for viewers tired and constantly thinking about food. - 00:04–00:08 She clarifies that the problem isn't willpower, but blood sugar crashing. She says that the solution is not cutting carbs or starting an extreme diet. - 00:08–00:13 She claims that the solution is to have more protein, since most women don't get enough from their diet alone. - 00:13–00:17 She says that she used to feel tired, snacky, and always thinking about her next meal. - 00:17–00:20 She continues, clarifying that all the other protein powders she had tried before were chalky, heavy, or upset her stomach. - 00:20–00:26 Now, she says that Nu Harvest Plant Protein is different. She says that it's clean, easy to digest, and tastes amazing. - 00:26–00:30 She says she sticks to the product and that it makes a difference: with consistent protein intake, her blood sugar stays stable. - 00:30–00:38 She clarifies that stable blood sugar means less hunger, more energy, and fewer cravings. She ends by encouraging viewers to start with better protein if they are sick of feeling exhausted and snacky.

# Ad summary This image ad for NU Harvest Creatine presents a new wild berry burst flavor that is easy to take and only requires adding water. # Brand positioning NU Harvest presents itself as a modern supplement brand focused on making fitness and nutrition convenient and enjoyable. The emphasis on easy-to-mix creatine and a wild berry burst flavor suggests a focus on taste and usability. The brand aims to make performance enhancement accessible and appealing, positioning itself as a lifestyle choice for health-conscious consumers seeking both function and flavor. # Product The product is NU Harvest Creatine in wild berry burst flavor, designed for easy consumption by simply adding water. It comes in a cylindrical container that highlights the creatine monohydrate formula, supporting athletic performance with a vegan, gluten-free, and refined sugar-free composition. The container indicates 30 servings and a total weight of 300g, suggesting a month's supply for regular users. The ad promotes the product as a convenient, tasty way to support fitness routines by addressing barriers related to preparation and taste. # Visual style The ad has a clean, modern aesthetic with a focus on product visibility and clear messaging. It features studio-style lighting and minimal background clutter to highlight the product. The color palette includes soft pink and deep purple, creating a visually appealing and inviting feel. The use of simple typography and graphic elements contributes to an easily scannable, in-feed-friendly design. # Hooks Headline: WE'VE MADE CREATINE EVEN EASIER TO TAKE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by announcing that NU Harvest has made creatine even easier to take, immediately grabbing attention and setting the stage for convenience. This opening statement is from the brand’s perspective, aiming to intrigue those familiar with creatine's benefits but turned off by its traditional preparation methods or taste profiles. - The product is highlighted as 'now in wild berry burst,' signaling a new, appealing flavor option and expanding the brand's offering. The brand is sharing the update on their new product flavor, enticing current and potential customers with the promise of a more enjoyable supplement experience. - A hand presents the container of creatine, with an arrow pointing to the side of the product with a statement that reads 'just add water!' This reinforces the ease of use and convenience, providing a clear demonstration of the product's primary benefit from a user's point of view.

# Ad summary This image ad for Naked Harvest Collagen features a testimonial from a customer named Miss A., who raves about the product's benefits for both hair growth and skin improvement, citing the product as the "best thing ever." The ad also includes a quote from her hairdresser, adding further credibility to the product's claims. The overall presentation is simple, clean, and approachable, aimed at conveying the product's positive impact on beauty and wellness. # Brand positioning Naked Harvest is presented as a modern wellness brand focused on beauty and health from within, as seen by their emphasis on collagen supplementation. The brand is positioned as a go-to solution for both hair and skin health, targeting consumers who value natural and effective beauty solutions. The brand aligns with a lifestyle that prioritizes self-care, confidence, and authenticity, as shown by the unfiltered aesthetic and real customer testimonials. Naked Harvest seems to ignore traditional beauty norms by promoting a natural, rather than overly polished, image. # Product The featured product is Naked Harvest Collagen Beauty Blend, a dietary supplement that supports hair growth and improves skin health. It is packaged in a light pink cylindrical container. The ad highlights the product's ability to improve skin issues like adult acne, as mentioned by the customer in her testimonial. The USPs conveyed are its dual-action benefits for both hair and skin, the quick results (noticeable skin improvement in just a month), and the positive feedback from professionals (hairdresser's astonishment at hair growth). It works by providing essential nutrients that boost collagen production, addressing the purchase barrier by offering a simple, ingestible solution. # Visual style The ad uses a clean, bright, and approachable visual style, indicative of user-generated content. The production quality looks relatively high, but it maintains a natural, unfiltered aesthetic. The visual motif includes a customer testimonial bubble overlaid on the image, giving it an authentic, personal feel. The image treatment features soft lighting and minimal color grading, reinforcing the brand's emphasis on natural beauty. The overall style aligns with platform-native content, particularly on Instagram, and is designed to be easily scannable and engaging in-feed. # Hooks Headline: "WHAT HAVE YOU BEEN DOING TO YOUR HAIR?" # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a quote from the customer's hairdresser exclaiming, "WHAT HAVE YOU BEEN DOING TO YOUR HAIR?" to immediately create curiosity and highlight the noticeable improvement in the customer's hair. This comes from an external authority, implying significant, visible results and building trust in the product's effectiveness. - Next, the viewer sees an image of the product packaging held by the customer who also states, “Best thing ever / My hairdresser couldn't believe my hair growth!!!! / I actually got it for my skin as I struggle with adult acne, I haven't used it this past month and can see in my skin already! Back on it!!!” in a review to add a personal touch. This shows the customer's satisfaction and addresses potential customer doubts. This is told from the customer's POV, enhancing relatability and social proof. - The ad concludes with the customer’s name and a “Verified Buyer” label. This reinforces the authenticity of the testimonial and suggests that other customers have also had positive experiences. It is designed to encourage viewers to trust the claims made and consider purchasing the product. This part of the story is told by the Brand, to reassure the potential customers that there is validity and transparency behind the customer testimonial and encourage a conversion.

# Ad summary This ad promotes Nu Harvest's supplements with a focus on collagen, creatine, and gorgeous greens products. The ad stars a woman in her mid-40s and mom of four. She speaks directly to the camera about how the products give her a steady boost. She mixes each product with water and a mixing device. She shares the benefits of each product individually before sharing that stacking them is her secret for steady energy, clear focus, and feeling like herself again. # Brand positioning Nu Harvest is presented as a wellness brand that provides support for women, particularly those in their mid-40s navigating the symptoms of perimenopause. The brand offers all-natural supplements designed to provide a steady boost without relying on sugar or quick fixes. The brand positions itself as a holistic solution to common health challenges by focusing on memory, skin, hair, energy, immunity, and gut health. The brand aligns with a health-conscious lifestyle, promoting the idea of feeling like yourself again through wellness cocktails that are tasty and nutritious. The brand ignores the norm of sugary treats and quick fixes, instead focusing on all-natural supplements that support overall well-being. # Product The ad features three Nu Harvest products: Collagen Beauty Elixir, Creatine Monohydrate, and Gorgeous Greens. The Collagen Beauty Elixir is designed to support hair, skin, and nail strength. The Creatine Monohydrate aims to clear brain fog and support memory. Gorgeous Greens are advertised to taste like a tropical wellness cocktail and provide a full serve of veggies, plus fiber, vitamins, minerals, and antioxidants. The products are presented as easy to incorporate into a daily routine by mixing them with water. Together, these products are highlighted as a way to counteract the tricky symptoms that come with perimenopause. # Visual style The ad has a polished commercial aesthetic. The editing style uses static shots and smooth transitions. The production quality has a hybrid feel between a UGC feel and a polished commercial. The pacing is slow, around 15 BPM, and stays consistent across the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a woman packing her lunch and doing laundry. She states that as a woman in her mid-40s and a mom of four, she notices that her body needs a little extra support. The message is that the products being advertised can help women who are going through a similar life stage and are seeking extra support for their bodies. The speaker is a customer and is conveyed through visuals of her at home doing normal activities. - 00:04–00:10 00:04–00:10 Instead of reaching for sugar or quick fixes, the woman drinks a green drink outside by the pool and does a workout. This beat aims to convey that Nu Harvest supplements are a healthy alternative to unhealthy snacks or habits. The speaker is a customer and is conveyed through visuals of her drinking and working out. - 00:10–00:17 00:10–00:17 The woman adds Nu Harvest products to water in a glass. The voiceover explains that collagen helps keep hair, skin, and nails strong, and creatine clears the brain fog and supports memory. This beat is designed to educate viewers about the specific benefits of two of the supplements. The speaker is a customer and is conveyed through visuals of her adding the products to water and speaking directly to the camera. - 00:17–00:20 00:17–00:20 The woman continues to add Nu Harvest products to water in a glass. The voiceover explains that together the products really help counteract those tricky symptoms that come with perimenopause. This beat is designed to convey the benefit of taking all three supplements. The speaker is a customer and is conveyed through visuals of her adding the products to water and speaking directly to the camera. - 00:20–00:31 00:20–00:31 The woman continues to add Nu Harvest products to water in a glass. The voiceover then explains that the Nu Harvest Gorgeous Greens taste like a tropical wellness cocktail and give a full serve of veggies, plus fiber, vitamins, minerals, and antioxidants for energy, immunity, and gut health. The message is that the supplements contain numerous health benefits. The speaker is a customer and is conveyed through visuals of her adding the products to water and speaking directly to the camera. - 00:31–00:35 00:31–00:35 The woman drinks the supplement in a glass, smiles at the camera, and says that stacking them in the morning is her secret for steady energy, clearer focus, and feeling like herself again. This beat is designed to convey the positive results someone will get when using the product. The speaker is a customer and is conveyed through visuals of her drinking and speaking directly to the camera. - 00:35–00:37 00:35–00:37 The woman packs her bag and says that she feels the difference when she doesn't have it, and the audience will too. The message is that the audience will be able to notice a difference if they use the product. The speaker is a customer and is conveyed through visuals of her packing her bag to leave.

# Ad summary A woman announces that the brand is giving away a $150,000 electric Porsche Taycan. She explains that to enter, all the user needs to do is place an order and tell the brand why they love them in 50 words or less. # Brand positioning Naked Harvest is presented as a fun, lifestyle-oriented brand. The ad promotes a positive, active lifestyle, showing a woman in workout clothes promoting the brand's products. Naked Harvest positions itself as a brand that likes to do things that are out of the ordinary and outside of the box by giving away an expensive sports car. The brand appears to be geared toward a younger demographic with disposable income, looking to improve their health and wellness. # Product Naked Harvest sells nutrition products, including protein powders and creatine in several flavors. The protein powders are "Thrive Plant Protein" and come in flavors such as "Caramel Swirl" and "Australian Biscuit." The products are packaged in colorful, minimalistic packaging. The brand's products claim to improve a person's lifestyle. Each order will earn the customer more entries, giving them more chances to win. # Visual style The ad has a polished, commercial feel. The video uses a lot of quick cuts that are timed to the music. The pacing is consistent and upbeat. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The brand is giving away a $150,000 electric Porsche Taycan to a customer. - 00:08–00:15 To enter, all the customer needs to do is place an order and tell Naked Harvest why they love the brand in 50 words or less. - 00:15–00:20 Each order earns the customer more entries, which means more chances to win the giveaway. - 00:20–00:25 One customer's life is about to change forever, and the Porsche could be theirs.

# Ad summary This image ad promotes Nu Harvest, highlighting a giveaway where one lucky winner will receive a Porsche Taycan valued at $150,000. The ad features a woman leaning against the car and Nu Harvest supplement containers are displayed on the hood. # Brand positioning Nu Harvest is presented as a lifestyle-oriented brand that values its customers, expressing gratitude in an over-the-top way by giving away a luxury sports car. The brand positions itself outside of traditional supplement marketing, eschewing typical before-and-after transformations or scientific claims. The alignment with a high-value status symbol suggests the brand is targeting customers who appreciate luxury and aspiration, implying that using Nu Harvest products is part of an elevated lifestyle. # Product Nu Harvest offers supplements, presented in tan and pink containers. The products on display include tubs of powder and cylindrical containers, implying a variety of formulations and usage occasions. The ad doesn't explicitly describe the supplement ingredients or benefits, but instead focuses on the lifestyle and aspirational values associated with the brand. There are no purchase barriers explicitly addressed, but the ad subtly positions Nu Harvest as a luxury product through its association with a Porsche Taycan, suggesting it is worth the investment. # Visual style The ad features a lifestyle-focused visual aesthetic with a soft color palette. The production quality is high, resembling a professionally shot image. The image uses natural lighting and the layout is clean, focusing on the product and the aspirational prize. The typography is simple and legible. The image conveys a sense of luxury and accessibility. # Hooks Headline: OUR (VERY EXCESSIVE) WAY OF SAYING thank you # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a 'thank you' message from Nu Harvest, which is positioned as a company expressing extreme gratitude to its customers. The message is intended to grab attention and set the tone for the brand's generosity. This part of the story is told from the brand's perspective. - The narrative progresses by announcing a giveaway where one lucky customer will win a Porsche Taycan valued at $150,000. This serves as a key detail and a way to emphasize the magnitude of their gratitude. This segment of the story is positioned from the brand's point of view. - The ad culminates by visually linking Nu Harvest supplements to the luxury sports car, creating a visual story that equates using the brand's products with an aspirational lifestyle. This story is told from the perspective of the brand, further reinforcing its positioning.

# Ad summary This ad features a woman discussing the Naked Harvest sample starter pack. She states that she purchased it in order to try a variety of the brand's products before committing to full size versions. She tries the supplements, enjoys them, and then purchases full-size products from the brand. Purchasing the sample starter pack also enters the customer into a contest to win a Porsche. # Brand positioning Naked Harvest is presented as a supplement brand focused on helping customers feel good and supporting daily routines. The brand has a wide variety of supplement types, including plant protein, moon mylk, collagen, electrolytes, and greens. The brand is pushing against the norm of committing to full-size products by allowing customers to try sample sizes of all of their bestsellers first. They also set themselves apart from competitors by giving customers who purchase a sample starter pack the opportunity to win a Porsche. # Product The Naked Harvest sample starter pack includes sample sizes of the brand's bestsellers. The starter pack includes plant protein in various flavors, electrolytes, pre workout, sleepy hot chocolate, and electric hand mixer. Purchasing the starter pack gives the customer the chance to try a wide variety of products to find what they love and what works for their lifestyle. It also gives the customer an entry into the brand's giveaway, in which they can win a Porsche. The product addresses the purchase barrier of not wanting to commit to a full-size product before trying it first. # Visual style The ad has a UGC feel. It is shot in natural light, and features quick cuts. The production quality is fairly polished. The pacing is quick, at approximately 30 cuts per minute. The cuts are synced to the music in the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Why would you not get onto it? # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the creator holding up a laptop displaying an ad for Naked Harvest, and she wonders if the brand has made an error. - 00:00–00:04 She explains that she spent $39 and is now in the running to win a Porsche. This is intended to pique the viewer's interest. - 00:04–00:10 She then explains that she's been seeing Naked Harvest supplements all over her feed, but didn't want to commit to a full-size product before trying it first. This is intended to address a potential consumer pain point and add context to the ad. - 00:10–00:20 She states that she grabbed their sample starter pack, which is full of all their bestsellers in sample sizes. She adds that the box contains protein, electrolytes, pre-workout, sleepy hot chocolates, and an electric hand mixer. This is meant to show the product. - 00:20–00:27 She suggests that the sampler pack is already well worth it, but now she might win a freaking Porsche. She explains that just by purchasing the box, you get an entry into their giveaway. This is meant to create excitement for the offer and a sense of potential value. - 00:27–00:33 She states that she tried everything, found what she loved, and what worked for her lifestyle, then went back and bought the full sizes, which doubled her entries. She suggests the sampler pack is a great way to find what works for you, and also emphasizes the reward associated with purchasing more. - 00:33–00:41 She claims that she is investing in something that makes her feel good and supports her daily routines, and then reiterates that she might win a freaking Porsche. She states, “Why would you not get onto it?” and holds up the laptop again. This is intended to be a final push to persuade the viewer to purchase the product.

# Ad summary This image ad promotes Little Harvest multivitamin + probiotic gummies for kids. The ad features the product surrounded by pink and red balloons. There are several call-outs to features and benefits of the product, including the flavors, ingredients, and intended age range. # Brand positioning Little Harvest is presented as a health-conscious brand focused on providing essential multivitamins and probiotics in gummy form for children. The brand aims to occupy a nurturing space in the consumer's mind, aligning with values of health and natural ingredients, as highlighted by the 'naturally sweetened with monk fruit' callout. The tone is friendly and approachable, positioning the brand as a provider of tasty supplements that parents can feel good about giving to their kids. The brand seemingly ignores the norm of using artificial sweeteners, opting instead for a more natural approach. # Product The product is Little Harvest multivitamin + probiotic gummies for kids, designed for children ages 2-14. The gummies come in a clear plastic jar with a white lid, allowing the viewer to see the gummies inside. The ad highlights several features of the product, including the fact that it contains 1 billion CFU of friendly bacteria per gummy, is naturally sweetened with monk fruit, and tastes like a strawberry lolly. The vitamins are advertised to contain iron, iodine, choline, Zinc, and b Vitamins. The ad addresses the purchase barrier of taste by highlighting the strawberry lolly flavor, suggesting that these vitamins are palatable for children. # Visual style The ad has a clean and bright visual style, with a color palette dominated by pinks and reds. The production quality appears to be high, with professional product photography and clear, legible text. The visual motifs include the use of balloons to create a playful and child-friendly atmosphere. The image treatment involves background removal around the product and text annotations to highlight features. The typography is clean and modern, enhancing scannability. # Hooks Headline: multivitamin + probiotic # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the product as a 'multivitamin + probiotic FOR KIDS' to introduce the type of product and target audience, told from the brand's perspective to catch the attention of parents looking for such supplements. - Next, the ad lists a variety of features and benefits, which include the specific nutrients included, the flavor, and the fact that it is naturally sweetened. This section is intended to inform the audience of what the product is and why they should consider trying it. These claims are told from the brand's perspective. - The ad emphasizes the product's suitability 'for ages 2-14', which is intended to reassure parents that the supplement is safe and effective for their children's age group. This is told from the brand's perspective.

# Ad summary This ad for Little Harvest Multi Vitamin for Kids uses a photo of the product and highlights its key features. It also features the phrase "all in a gummy they'll ACTUALLY ask for." # Brand positioning Little Harvest positions itself as a provider of nutritious gummy vitamins tailored for children. The brand is focused on crafting vitamins that kids will enjoy taking, thus removing a common struggle for parents. This is underscored by the explicit callout that they are gummies children will 'ACTUALLY ask for'. The brand also emphasizes healthy ingredients, like monk fruit. # Product The featured product is Little Harvest Multi Vitamin for Kids, berry flavor. The gummy vitamins provide probiotic and are zero sugar as they are sweetened with monk fruit. The vitamins are formulated for children, and includes iron and zinc. Each gummy contains 1 billion CFU of probiotic. The product packaging contains (on-package label text) “LITTLE HARVEST - NO HARVEST, multi vitamin FOR KIDS, berry flavour, contains 1 billion cfu probiotics + essential vitamins, minerals & antioxidants, sugar free, gluten free, vegan, 60 gummies dietary supplement”. # Visual style The ad is visually bright and simple. The blue sky in the background gives the shot a clean, cheerful feel. The cartoon-style illustrations add a playful touch, fitting for a product marketed towards children. # Hooks Headline: all in a gummy they'll ACTUALLY ask for. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by listing attributes of the Little Harvest multivitamin including “multi vitamin including iron + zinc”, “probiotic 1 billion CFU per gummy”, and “zero sugar sweetened with monk fruit”. This emphasizes the nutritional value of the gummies from the brand's perspective. - The ad then features the phrase, “all in a gummy they’ll ACTUALLY ask for.” This highlights the benefit to parents of kids enjoying the vitamins, from the brand's perspective. - The product packaging is shown being held up in front of a blue sky. Other hands hold circular signs with messages promoting the vitamins, from the brand's perspective.

# Ad summary This image promotes Little Harvest multivitamin gummies for kids, emphasizing their zero-sugar content and inclusion of probiotics and essential vitamins and minerals. The ad uses a bright, cheerful visual style to appeal to parents looking for healthy and appealing supplement options for their children. # Brand positioning Little Harvest is presented as a health-conscious brand focused on creating nutritional supplements specifically for children. The brand's positioning emphasizes ingredients like monk fruit, which are used as a sugar substitute. The brand also includes probiotics and essential vitamins and minerals that are good for growing minds. This positioning appeals to parents looking for products that align with a commitment to health and nutrition for their children. # Product The product being advertised is Little Harvest's multivitamin gummies for kids. The gummies are designed to provide essential vitamins and minerals, including iron and zinc, along with probiotics to support a healthy gut. Notably, the gummies are zero sugar and sweetened with monk fruit. The packaging shown highlights that the product is berry flavored. The gummies are made for picky eaters. The product aims to provide a convenient and appealing way for children to receive the nutrients they need without the added sugar often found in other gummy supplements. # Visual style The visual style of the ad is bright and cheerful with a focus on simplicity and clarity. The composition includes a colorful product shot against a solid light blue background, enhancing the product's visibility. The color palette is soft and pastel-oriented, making the product look appealing to both kids and parents. The ad uses hand-held signs and a clear product container. # Hooks Headline: multivitamin including iron + zinc + probiotic 1 billion CFU per gummy + zero sugar sweetened with monk fruit # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by listing key features of the multivitamin gummies, presented by the brand. These features include that they are a multivitamin, contain probiotics, and are zero sugar. This information establishes the core value proposition and targets health-conscious parents. - The brand shows a jar of Little Harvest multivitamin gummies for kids being held up by several people as a visual representation of support. The gummies are surrounded by circular signs to either side of the container with slogans promoting the benefits of the gummies. This reinforces the idea that the product is kid-friendly and beneficial for growing minds and is sugar free.

# Ad summary This ad promotes Little Harvest multivitamin gummies for kids aged 2-14 as a sugar-free alternative to traditional kids' gummies. It highlights the product's nutritional benefits, features reviews, and ends with a call to action to shop at nuharvest.co. # Brand positioning Little Harvest is presented as a modern brand dedicated to providing healthy vitamin options for children. The brand is positioned as an alternative to traditional gummies loaded with sugar, offering a zero-sugar and all-natural alternative. It aligns with values such as health, fun, and a carefree lifestyle for kids, and caters to parents who seek nutritious choices for their children without compromising on taste or enjoyment. # Product Little Harvest Kids Multivitamin + Probiotic gummies are promoted as a healthy alternative to traditional sugary kids' gummies. These gummy vitamins are formulated for children ages 2-14 and contain no sugar, are monk fruit sweetened, all-natural, and vegan. They are gummy bear shaped and taste like lollies. The product includes a full multivitamin, iron, probiotics, and zinc. The gummies cater to even the fussiest of eaters. # Visual style The ad has a bright, cheerful, and playful visual style that aligns with children's content. The production quality appears to be a blend of casual and polished, suitable for social media platforms. There are quick cuts and transitions to maintain a fast pace, likely around 30-40 cuts per minute. The visuals are timed with the upbeat music and voiceover, creating a synchronized viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action shop now at nuharvest.co # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens by highlighting the high sugar content in most kids' gummies. - 00:01–00:02 This is followed by introducing the brand Little Harvest as a zero-sugar alternative. - 00:02–00:04 The ad transitions to showcasing Little Harvest Kids Gummies as a parent's new best friend. - 00:04–00:07 The features of the product are listed. - 00:07–00:08 The product is called out as a gummy shaped bear that tastes like a lolly. - 00:09–00:12 The ad continues to highlight key benefits, like being zero sugar, monk fruit sweetened, all natural, and vegan. - 00:12–00:13 The vitamins are promoted as being for kids ages 2-14. - 00:13–00:17 Customer reviews are shown to emphasize positive experiences and approval from even the fussiest of eaters. - 00:17–00:20 The ad concludes with product placement and a call to action, directing viewers to shop at nuharvest.co.

# Ad summary Image ad for Little Harvest kids' multivitamins featuring a child holding the product in front of their face in a ball pit with the text "the new standard in kids' nutrition" and a "PICKY EATER APPROVED" badge. # Brand positioning Little Harvest presents itself as the 'new standard in kids' nutrition,' implying a superior or updated approach to children's health supplements. The brand seems to focus on making nutrition appealing to kids. By showing the vitamins are "PICKY EATER APPROVED" they suggest they are addressing a common challenge parents face. The overall brand positioning appears to be functional, focusing on providing essential nutrients in a format that children will enjoy. # Product The advertised product is Little Harvest Multi Vitamin FOR KIDS, presented in a clear plastic jar filled with red gummy vitamins. The label text reads "LITTLE HARVEST BY BEAKY" at the top, followed by "multi vitamin FOR KIDS" in a larger font, and "Berry Believe" below, suggesting a berry flavor. The main selling point highlighted is that the vitamin gummies are "PICKY EATER APPROVED", addressing concerns about children’s reluctance to take vitamins. The product appears to be designed to make nutritional intake easier and more appealing for children, as well as to relieve parents’ concerns about their children’s nutritional needs. # Visual style The ad has a clean, bright, and playful visual style, featuring a brightly lit scene with soft lighting and desaturated colors. The use of a bounce house and ball pit evokes a sense of fun and childhood innocence. The composition is simple and balanced, with the product and model centered in the frame. The style uses platform-native design cues, resembling content that might appear in a parent's social media feed. # Hooks Headline: the new standard in kids' nutrition # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring "the new standard in kids' nutrition", establishing the brand's position as innovative and superior. The intention is to capture the viewer's attention by suggesting an advancement in children's health products. The brand is communicating this message. - The next visual features a child holding the Little Harvest multi vitamin FOR KIDS. The intention is to showcase the product as appealing and accessible, suggesting that kids will be comfortable with it. The child is holding the jar up in front of their face so it is impossible to identify the child. The child's clothing and hairstyle identify them as a child. The brand is communicating this message. - A 'PICKY EATER APPROVED' badge beside the product aims to reassure parents that this product addresses common concerns about children being selective with food. The intention is to build trust and credibility by highlighting acceptance by picky eaters. The brand is communicating this message. - The child is shown inside a ball pit and the product gummies are red and berry-flavored. This communicates that the product is fun and appealing for children. The intention is to make the brand approachable to parents. The brand is communicating this message.

# Ad summary This ad for Naked Harvest's Gorgeous Greens aims to show how the product supports digestion and is equivalent to one serving of veggies. # Brand positioning Naked Harvest positions itself as a provider of convenient nutritional supplements with a focus on natural ingredients. The brand clearly aligns with a health-conscious and wellness-oriented lifestyle. They cater to consumers seeking to improve their overall well-being through easy-to-incorporate dietary additions. The brand takes a functional approach by offering products that address specific health needs such as bloating and digestion. # Product The advertised product is Naked Harvest's Gorgeous Greens, a greens powder designed to support bloating and digestion while providing the equivalent of one serving of veggies per serving. The product is packaged in a teal cylindrical container and features the brand name, product name, and a stylized illustration of a glass with a straw, suggesting easy integration into drinks. The greens are presented as a convenient solution for those seeking digestive support and a boost in vegetable intake. # Visual style The ad features a clean, vibrant, and product-focused aesthetic. It uses bright, gradient backgrounds and sharp product photography to capture attention. The production quality appears to be studio-shot, with careful attention to lighting and styling. The ad incorporates visual motifs like lifestyle-inspired product staging and a modern, sans-serif typography. The overall image treatment is clean with bright colors, intended to stand out in a social feed. # Hooks Headline: NEED TO GET THINGS MOVING?💩 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking if the viewer needs to get things 'moving,' accompanied by a poop emoji, a playful reference to digestive health. This is from the brand's perspective to immediately grab attention and identify a common need. - Next, the ad states that the product 'SUPPORTS BLOATING + DIGESTION' from the brand's perspective, clarifying the product's functional benefits. - The ad shows the product container, surrounded by fresh pineapple and a prepared tropical drink, along with a claim that '1 SERVE = 1 SERVE VEGGIES' on a yellow burst shape. The brand is demonstrating the product and its convenience within a lifestyle context, as well as emphasizing its nutritional value.

# Ad summary The ad is promoting a clean hydration product called 'ELECTROLYTES' in a new Cola flavor. It emphasizes the absence of sugar, fillers, and other undesirable ingredients while highlighting its effectiveness. # Brand positioning The brand, implied to be 'N', presents itself as a provider of clean hydration products that align with an active and health-conscious lifestyle. The brand positions itself against the norm of sugary and filler-heavy hydration drinks by focusing on clean ingredients and effective hydration that matches the consumer's efforts. # Product The product being advertised is 'ELECTROLYTES,' a clean hydration solution that now comes in a cola flavor. It is designed for active individuals who need effective hydration without added sugar, fillers, or other unwanted ingredients. The product aims to provide hydration that works as hard as the consumer does, addressing potential barriers related to unhealthy ingredients in typical hydration drinks. The packaging is a cylindrical container with the brand's logo and product name displayed. # Visual style The ad has a modern and clean aesthetic with a focus on minimalism. The use of soft lighting and a simple background creates a visually appealing image. The image treatment includes color grading to enhance the overall tone and mood. It breaks from typical norms by using a lifestyle shot instead of a product-focused visual. # Hooks Headline: NO SUGAR. NO FILLERS. NO NASTIES. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by listing what the product is not – 'NO SUGAR. NO FILLERS. NO NASTIES.' This message is from the brand to clearly communicate what ingredients are excluded from the product, promoting its health benefits. - The brand states, 'JUST CLEAN HYDRATION THAT WORKS AS HARD AS YOU DO.' This reinforces the product's primary benefit and directly appeals to active individuals, promising a hydration solution that matches their energy levels and efforts. - The brand introduces the new flavor with the statement, 'NOW AVAILABLE IN COLA FLAVOUR.' This highlights the new addition to the product line and broadens its appeal, offering a familiar taste in a healthy hydration drink.

# Ad summary A woman is describing the benefits of using the Naked Harvest natural pre-workout powder. # Brand positioning Naked Harvest is presented as a brand specializing in natural pre-workout supplements. The brand positions itself as a healthier alternative to conventional pre-workout supplements, avoiding the negative side effects such as jitters, tingles, and crashes. It promotes a lifestyle centered around fitness and wellness, with the supplements contributing to steady energy, focus, and enhanced strength. The brand appears to follow category norms by offering pre-workout supplements but differentiates itself by emphasizing natural ingredients and eliminating undesirable side effects. # Product The Naked Harvest natural pre-workout is a powdered supplement designed to be mixed with water and consumed before exercise. It is for individuals seeking a pre-workout boost without the negative side effects commonly associated with such products, such as jitters, tingles, and crashes. Key details include its natural formulation, aiming to provide steady energy and focus while being gentle on the body. The ad highlights that it contains creatine, which is beneficial for strength gains. It is available in Sour Worms flavour and is free from gluten, dairy, and refined sugar, making it suitable for those with dietary restrictions or preferences. The ad emphasizes that this pre-workout offers a balanced and effective approach to enhancing workouts without the drawbacks of other products. # Visual style The ad's aesthetic is polished and bright, with a focus on natural lighting and clean visuals. The editing style involves quick cuts to maintain a dynamic pace, interspersed with static shots highlighting the product. The production quality is high, lending a professional feel while maintaining a relatable, UGC-style presentation. The pacing is quick, with frequent cuts that align with the tempo of the voiceover, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 00:00–00:10 The woman expresses that she never thought she would use pre-workout due to the side effects such as jitters and crash out she experienced in the past. This is to address the common concerns and skepticism people have about using pre-workout supplements, framing the problem from the customer's POV and setting up how the product resolves that pain point. - 00:10–00:17 00:10–00:17 The woman introduces Naked Harvest natural pre-workout that she has been using before her sessions and states that it has completely changed her training. This is to present the brand's solution to the problems described in the prior beat. It is told from the customer's POV with an enthusiastic and testimonial-like tone. - 00:17–00:23 00:17–00:23 She explains that Naked Harvest gives her steady energy and focus and feels gentle on her body and tastes amazing. This further elaborates on the benefits of the product while addressing the concerns from the opening. - 00:23–00:27 00:23–00:27 She mentions that it has her daily serve of creatine which has made a difference to her strength, and recommends it to those who've been put off pre-workout in the past. This further enhances the value proposition by presenting an additional benefit for people who do weight training. - 00:27–00:31 00:27–00:31 She states that Naked Harvest is definitely worth trying. This is a direct endorsement of the product, encouraging potential customers to give it a try, delivered from the customer's POV with a confident and persuasive tone.

# Ad summary This ad showcases a day in the life of a fitness influencer. The ad focuses on Native Plant protein products to demonstrate their value as part of a healthy, balanced lifestyle. From morning to evening, the ad highlights the influencer's dedication to fitness, nutrition, and rest, positioning Native Plant as an essential component. # Brand positioning Native Plant positions itself as an integral part of a healthy and balanced lifestyle. The brand aligns itself with values of fitness, nutrition, and well-being, appealing to consumers who prioritize a holistic approach to their health. The brand differentiates itself by promoting an active lifestyle, emphasizing that true health is achieved through discipline, dedication and proper nutrition. The brand's approach is primarily functional, focusing on performance and natural ingredients. The brand's positioning is further strengthened by aligning itself with a fitness influencer. # Product Native Plant is a plant-based protein powder designed to support a healthy lifestyle. The product is aimed at health-conscious individuals who prioritize fitness, nutrition, and well-being. The ad explicitly highlights the Native Plant protein powder, emphasizing its role in a balanced diet. The product is showcased as an essential part of a daily routine, complementing workouts, meals, and overall wellness practices. The ad directly addresses potential purchase barriers by associating the protein powder with an active lifestyle, positioning it as a component of overall health. # Visual style The ad has a polished, lifestyle-focused aesthetic, creating an aspirational tone for the audience. The editing style is quick, with fast cuts and smooth transitions, maintaining a consistent pace. The production quality is high, resembling a polished commercial with natural lighting and a clean look. The visuals are synchronized with the music, enhancing the rhythm and engagement of the ad. The pacing is consistent, creating a dynamic and engaging experience for the viewer. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a woman in workout attire preparing for a workout by rubbing chalk on her hands. This aims to set a tone of preparation and dedication. - 00:01–00:02 00:01–00:02 A fast cut to her eating a snack of sliced banana with a peanut butter topping. She is also holding a protein shake. This aims to show she is fueling her body for training. - 00:02–00:03 00:02–00:03 Next, the ad shows the woman working out and lifting weights. This is intended to emphasize commitment to physical fitness. - 00:03–00:04 00:03–00:04 The ad shows her closing the blinds for the night and going to sleep with her dog. The scene is designed to convey the importance of rest and recovery in a fitness routine. - 00:04–00:06 00:04–00:06 Back in the kitchen, she is reaching for Native Plant protein powder from the pantry and preparing a healthy breakfast. The scene reinforces the nutritional aspect of her daily routine. - 00:06–00:07 00:06–00:07 The ad shows the woman walking her dog. This communicates managing stress as part of a healthy lifestyle. - 00:07–00:08 00:07–00:08 The woman is working out on the treadmill while drinking a protein shake. This is designed to show how Native Plant protein supplements her fitness efforts. - 00:08–00:09 00:08–00:09 The ad shows the woman on the beach. This scene signifies following a plan and maintaining consistency. - 00:09–00:10 00:09–00:10 The woman is writing down her daily plans with headphones on. This reinforces dedicated rest days.

# Ad summary The ad promotes a sweepstakes where entrants have a chance to win a $150,000 electric Porsche. # Brand positioning This ad positions Supps to Sportscar as a brand that gives people the opportunity to win luxury sports cars. The brand aligns with a lifestyle of luxury, high performance, and aspirational goals. It positions itself outside of traditional car ownership and instead emphasizes the chance to win an exclusive vehicle, leveraging desire and excitement. # Product The product featured is a $150,000 electric Porsche, highlighted as a luxury sports car. The car itself is a sleek, modern design with visible features that emphasize its high-end appeal. It's for those who aspire to own a high-value, eco-friendly sports car. The ad addresses the financial barrier to owning such a car by offering a chance to win it. # Visual style The ad features a clean and modern visual style, with a focus on the product as the central element. The composition is simple, using a pastel color palette to emphasize the luxury feel. The image has high production quality, likely studio-shot, with soft lighting and background removal to highlight the car. The typography is large and bold, which increases scannability and stop power in the feed. # Hooks Headline: WIN A $150,000 ELECTRIC PORSCHE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad announces a sweepstakes opportunity. The intention is to grab the viewer's attention by offering a chance to win a valuable prize: a $150,000 electric Porsche. This serves as the core message of the ad. - From the product’s perspective, the sports car is presented as the central focus of the ad. By displaying the vehicle prominently, the brand aims to visually communicate the aspirational prize available to be won. The car is meant to convey luxury and desirability.

# Ad summary This ad showcases a nurse's morning routine before starting a 12-hour shift, highlighting the importance of fueling and rehydrating with Thrive Plant Protein. The ad shows the time the nurse wakes up and the activities she completes before starting her shift. # Brand positioning Thrive Plant Protein is positioned as a crucial part of a busy professional's routine, specifically targeting nurses who need sustained energy and nutrition. The brand aligns with a healthy, active lifestyle, emphasizing the importance of fueling the body before demanding work shifts. It promotes functional benefits such as energy and nutrition, suggesting it helps maintain performance during long hours. # Product The ad features Thrive Plant Protein, a supplement used for fueling and rehydration before a long 12-hour shift. It is prepared as a Biscoff protein shake. The product aims to address the need for quick, nutritious options for busy professionals. The ad highlights the ease of preparation and the ability to pack it for consumption during the shift, catering to the on-the-go lifestyle of its target audience. # Visual style The ad features a UGC-style aesthetic, blending personal, selfie-style shots with stationary, well-lit kitchen scenes. The editing style includes quick cuts to keep the pace brisk and engaging, fitting the fast-moving routine of the individual. The production quality is a mix of casual and polished, with natural lighting in some scenes and controlled lighting in others. The music is upbeat and the actions on screen are synced to the music to enhance the viewing experience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video opens with the nurse jogging in the dark alongside a friend. This is conveyed to highlight the early start to the nurse's routine and sets the tone for a demanding day ahead. The audience experiences this from the nurse's perspective, as she smiles and engages with the camera, suggesting energy and motivation. - 00:04–00:06 The nurse continues running as the sky brightens. This conveys a sense of progress and dedication. The shot continues from the nurse's perspective, reinforcing her active and committed lifestyle. - 00:06–00:08 Back in the kitchen, the nurse prepares a Thrive Plant Protein shake. This showcases the rehydration process. The scene is from a third-person view, allowing the audience to clearly see the product and preparation. The pace remains upbeat and positive. - 00:08–00:09 The nurse transitions to getting ready for her shift in her scrubs. This signifies the preparation for her professional duties. The change in attire also highlights the transition from personal to professional life. The perspective is from the nurse, enhancing relatability. - 00:09–00:12 In the kitchen again, she is prepping her Biscoff protein shake using Thrive Plant Protein and packing meals. This demonstrates the planning involved in ensuring she's fueled for her 12-hour shift. The audience observes from a third-person perspective, focusing on the product and her actions. - 00:12–00:14 The nurse is starting her shift and drinking her protein shake. This shows the completion of her morning routine and the start of her workday, emphasizing that the protein shake is a vital part of her routine. The audience sees this from a third-person perspective, reinforcing the connection between the protein shake and her ability to handle the shift.

# Ad summary An ad for Naked Harvest Gorgeous Greens. The ad shows a container of the product, a glass of the mixed drink, and advertises that it is greens that don't taste green. # Brand positioning Naked Harvest positions itself as a purveyor of nutritional supplements designed to make it easier to consume vegetables. The brand aligns with a lifestyle that prioritizes health and wellness through convenient means. The brand seems to push against the notion that consuming greens or vegetables is unpleasant, focusing on taste and ease of consumption, thus simplifying the process of incorporating healthy foods into one's diet. # Product Naked Harvest's Gorgeous Greens is a supplement designed to provide the benefits of consuming vegetables in a more palatable and convenient form. This product is for people looking for an easier way to get more veggies into their diet. The product is presented as a tasty alternative to traditional greens, overcoming the common barrier of unpleasant taste. The ad emphasizes that one serving of the supplement is equivalent to one serving of vegetables, making it simple to track nutritional intake. # Visual style The ad features a clean, brightly lit studio shot with a focus on product presentation. The visual motifs include a pastel color scheme and minimalist staging. The image treatment includes background removal and sharp focus on the product. The overall style is designed to be visually appealing and easily scannable, suitable for in-feed placement on platforms like Instagram and Facebook. # Hooks Headline: GREENS THAT DON'T TASTE GREEN # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the primary selling point: "GREENS THAT DON'T TASTE GREEN." This is intended to immediately grab the viewer's attention and address a common concern about greens, from the brand's perspective. The message aims to position the product as different from other greens supplements that may have an unpleasant taste. - Next, the ad elaborates on the initial statement, adding: "THE TASTIEST WAY TO GET MORE VEGGIES." This builds on the previous beat by emphasizing the taste benefit and the convenience of the product, from the brand's perspective. The intent is to reinforce the idea that this is a simple and enjoyable way to incorporate more vegetables into one's diet. - The ad shows the product and a prepared glass, along with the message "1 SERVE = 1 SERVE VEGGIES." This beat provides a visual representation of the product and clarifies the serving size and benefit, from the brand's perspective. The intent is to provide social proof and build trust in the claim.

# Ad summary A woman who is a sports dietician discusses why she is a fan of Nu Harvest electrolytes and the meaningful potassium they contain. She explains that most people in Australia get enough sodium but do not get enough potassium, while some brands of electrolytes also use artificial sweeteners. # Brand positioning Nu Harvest is positioned as a healthy electrolyte option, containing the right balance of minerals, including meaningful potassium, adequate sodium and no artificial sweeteners. It appeals to health-conscious individuals looking for a natural electrolyte supplement with optimal hydration, muscle function, and recovery. The brand stands out from competitors by emphasizing the importance of potassium over sodium and avoiding artificial sweeteners, addressing the needs of consumers who prioritize clean ingredients and gut health. This emotional positioning caters to individuals who value natural health products. # Product Nu Harvest Electrolytes is a flavored electrolyte powder formulated to replenish essential minerals. It contains sodium, magnesium, and potassium to support optimal hydration, muscle function, and recovery. It is designed to address potassium deficiencies, unlike other electrolyte brands that overdose sodium or contain artificial sweeteners like sucralose, which can negatively impact gut health. The product is for health-conscious Australians who may already meet their sodium needs through food but struggle to get enough potassium. # Visual style The ad has a polished UGC style, with a combination of natural lighting and bright product shots. The editing includes smooth transitions and a moderate pace, with a focus on clear visuals and text overlays to convey information effectively. The production quality is high, which reinforces the brand's credibility and appeal to health-conscious consumers. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by presenting the idea that electrolytes are popular right now. - 00:01–00:05 The speaker introduces herself as a sports dietician, implying that she is an expert who will give informed advice. - 00:05–00:08 The speaker claims that many electrolyte brands get the formula wrong and that sodium is the main mineral lost in sweat. - 00:08–00:15 The speaker says that sodium is met in most Australians through food, but most Australians do not meet their potassium needs. - 00:15–00:22 The speaker points out that many brands seriously underdose on potassium and are packed with artificial sweeteners. - 00:22–00:25 The speaker says she is a fan of Nu Harvest's formulation. - 00:25–00:31 The speaker says Nu Harvest tastes amazing, has meaningful potassium, adequate sodium, and no artificial sweeteners.