How HUM Nutrition Advertises on Meta

# Ad summary This ad promotes a fiber supplement, highlighting its benefits to curb cravings, reduce bloating, and increase GLP-1 levels, through the visual of a refreshing pink drink. # Brand positioning This ad is for a wellness brand that focuses on digestive health and weight management. The brand positions itself as a scientific, efficient solution for modern health concerns like cravings and bloating. By emphasizing fast and clinically proven results, it aims to be a reliable choice for consumers seeking quick and effective solutions to common digestive and appetite-related issues. The functional benefits are highlighted more than any aspirational or emotional lifestyle benefit. # Product The featured product is a prebiotic fiber supplement designed to help with appetite control and digestive health. The ad highlights its key benefits: doubling GLP-1 levels after one use, curbing cravings and appetite, and reducing bloating in 30 minutes. The supplement is implied to be consumed as a drink, with a pink beverage shown in a glass. The ad addresses potential purchase barriers by emphasizing the speed and effectiveness of the product, as well as backing its claims with clinical studies. # Visual style The ad features a clean and modern visual style with a focus on the product. The image is well-lit and professionally shot, with a minimalist background that emphasizes the pink drink and text callouts. The overall design is straightforward and functional, aiming for clear communication rather than elaborate aesthetics. # Hooks Headline: Goodbye Cravings # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by visually presenting a pink beverage, immediately creating a sense of refreshment and palatability. The intention is to draw the viewer in with a visually appealing image that hints at the product's function without explicitly stating it. The viewer is experiencing this from an objective brand perspective, being visually introduced to the product and its aesthetic appeal. - The ad states, "Goodbye Cravings", directly addressing a common problem related to appetite and weight management. The intention is to present the product as a solution to this specific issue, grabbing the attention of potential customers who struggle with cravings. The viewer experiences this message from the brand's perspective, which is directly positioning its product as a solution. - Three bullet points highlight key benefits of the product, including doubling GLP-1 levels, curbing cravings and appetite, and reducing bloating in 30 minutes. The intention is to showcase the product's effectiveness through specific, measurable results, using a brand-centric perspective to provide functional details. - Fine print at the bottom provides additional context, mentioning a clinical study and the amount of prebiotic fiber in the product. The intention is to add a layer of scientific credibility, offering assurance to the viewer and building trust in the brand's claims from an external source (study).

# Ad summary The ad features a drink with ice cubes. The ad copy suggests that the fiber supplement helps to get flatter stomach in a short amount of time. # Brand positioning The brand promotes its fiber product as a tool for achieving a flatter stomach. The brand positions itself as a modern solution that directly addresses consumers seeking body image improvement. By mentioning Ozempic, the brand may be contrasting itself with prescription weight loss drugs, potentially appealing to those seeking a non-prescription alternative for digestive health and weight management. # Product The product advertised is a fiber supplement intended to promote a flatter stomach. It is presented as a drink supplement with ice cubes and liquid. The product's Unique Selling Proposition (USP) is its effectiveness, with a testimonial claiming noticeable results after just one use, suggesting it works quickly and efficiently. The product addresses the barrier of slow results by highlighting its fast-acting nature. # Visual style The ad features a clean, minimalist studio shot with a focus on the product and its key selling points. The image is brightly lit, highlighting the transparent glass and its contents. The visual aesthetic is designed for quick scannability in a social media feed, with clear text and a simple layout. # Hooks Headline: NOT OZEMPIC but works fast # Benefits - [object Object] # Features - [object Object] # Call to action SHOP FLATTER ME FIBER # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the claim of 'NOT OZEMPIC but works fast,' immediately capturing attention by referencing a popular weight loss drug, and positioning the advertised product as a quick alternative from the brand's perspective. This sets the expectation that the product offers similar benefits to a prescription drug but without the prescription requirements, appealing to those seeking immediate results. - The next beat is a testimonial from Jessica M., who claims, 'Even after 1 use, I've noticed a difference!' from a customer perspective. This is meant to instill trust by providing firsthand evidence of the product's effectiveness, encouraging the viewer to believe they too can experience quick results. - The final beat includes the prompt 'SHOP FLATTER ME FIBER', which directly tells the viewer what action to take next, from the brand’s point of view. This CTA is meant to convert interest into sales by offering a specific product to purchase.

# Ad summary This ad showcases HUM's Flatter Me supplement, highlighting its benefits of debloating, reducing bloat, and supporting healthy digestion. The ad uses visuals of the product, ingredients, and a before-and-after demonstration to appeal to viewers struggling with bloating. # Brand positioning HUM Nutrition is presented as a modern and scientifically-backed supplement brand focused on beauty and wellness from within. The brand occupies a space in the market that emphasizes natural ingredients and clinically tested actives, appealing to health-conscious consumers seeking functional benefits like digestive health and reduced bloating. HUM aims to be more than just a supplement provider, offering products that align with a lifestyle centered around wellness and self-care. The brand's positioning is functional, focusing on performance and simplicity, while also appealing to the emotional desire for a flatter stomach and improved digestive comfort. # Product HUM Nutrition's Flatter Me is a dietary supplement designed to debloat and support healthy digestion. It is formulated with clinically tested actives and 18 full spectrum enzymes, including ginger, peppermint leaf, fennel seed, bromelain, and papain, aiming to break down food to support healthy digestion and reduce bloating. The product is for individuals experiencing bloating and digestive discomfort, promising to debloat in 30 minutes and reduce bloat by up to 2 inches, as supported by a clinical study. The ad addresses the purchase barrier of effectiveness by highlighting the natural ingredients and scientifically backed claims, further emphasizing the ease of use with a simple dosage of one capsule with a meal. # Visual style The ad has a bright, clean, and natural aesthetic, typical of UGC content made for platforms like TikTok and Instagram. Editing is simple with mostly static shots and a few smooth transitions. The production quality is polished but retains a UGC feel, aligning with a casual and trustworthy tone. The pacing is moderate, supporting the clear and concise messaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Flatter Me from Hum today if you struggle with bloating # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman stands facing the camera in athletic wear, showing her stomach. - 00:03–00:07 00:03–00:07: The ad transitions to a close-up of the HUM Flatter Me supplement bottle, emphasizing the benefits of debloating in 30 minutes and reducing bloat by up to 2 inches. - 00:07–00:10 00:07–00:10: The ad shows the supplement bottle surrounded by natural ingredients such as ginger, peppermint leaf, fennel seed, and papaya. - 00:10–00:13 00:10–00:13: Close-up of a hand opening the bottle and dispensing a few capsules. - 00:13–00:16 00:13–00:16: The ad focuses on a single capsule, highlighting the ease of use by stating, "Just take one capsule with a meal, and see the results fast." - 00:16–00:19 00:16–00:19: The ad returns to the woman showing her stomach and promotes the product by stating, "Get Flatter Me from Hum today if you struggle with bloating," to reinforce the product's solution for bloating issues.

# Ad summary This ad demonstrates how to create a banana bread matcha latte at home. # Brand positioning The ad focuses on making a unique drink at home, so the brand identity is tied to specific ingredient callouts like "Flatter Me Fiber Unflavored" which appears to be a fiber supplement that can be added to milk for health benefits. There is no indication of what overall space the brand occupies in the consumer's mind or the lifestyle it aligns with, although the fact that the drink uses matcha may suggest the brand appeals to those who are health-conscious. # Product The product being advertised is a banana bread matcha latte, which is made with matcha, milk of choice, Flatter Me Fiber Unflavored, banana bread syrup, heavy cream, and ice. The ad shows how to make this unique drink at home. No specific features or USPs are mentioned in the ad, but the drink uses matcha, suggesting that it's an energy-boosting drink. The drink is presented as a fun and elevated option to create at home, especially since most people do not have the drink. # Visual style The ad's overall aesthetic is polished and has smooth transitions. The production quality is commercial. The pacing is consistent with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad displays the final version of the banana bread matcha latte with banana slices on top as the text overlay appears. - 00:02–00:08 The ad transitions into a step-by-step tutorial on how to make the latte at home. The first step is to make the matcha shot, which involves using a sifter to filter the matcha, adding water, and using a whisk to mix the ingredients. - 00:08–00:15 The second step is to make the milk by combining the milk of choice, Flatter Me Fiber Unflavored, and banana bread syrup. - 00:15–00:21 The third step is to make the cold foam by combining heavy cream, milk of choice, and banana bread syrup. - 00:21–00:31 The ad shows the assembly of the latte by adding ice to the glass, then milk, matcha, and the cold foam.

# Ad summary This ad features a woman in her kitchen promoting HUM Nutrition's Flatter Me digestive enzyme supplement. She explains how the supplement helps with bloating, highlighting that it contains 18 digestive enzymes and works in about 30 minutes. She emphasizes her personal experience with the product and shares a before-and-after visual to show the reduction in bloating. She encourages viewers to try Flatter Me to avoid missing out on meals and fun nights. # Brand positioning HUM Nutrition is presented as a solution-oriented health and wellness brand that offers supplements like Flatter Me to address specific consumer needs. The brand positions itself as a reliable and effective choice, as evidenced by the spokesperson noting that her "mom friends" have been using the product for months. HUM Nutrition promotes a lifestyle of enjoying meals and social events without the discomfort of bloating, aligning with the values of convenience, self-care, and an active social life. By offering a functional benefit that allows customers to enjoy food without discomfort, the brand seeks to occupy a space in the consumer's mind as a practical and easy-to-use product that enhances overall well-being and quality of life. # Product HUM Nutrition's Flatter Me is a digestive enzyme supplement designed to help break down food and prevent bloating. The product comes in capsule form, with users taking one capsule before lunch and/or dinner. Each capsule contains 18 digestive enzymes that work in about 30 minutes to break down food, reducing discomfort and bloating. The ad highlights the supplement's ability to eliminate up to two inches of bloat. It is positioned as a convenient solution for those who want to enjoy meals without experiencing digestive issues. For less than $30, it provides an easy way to feel more comfortable and participate in social and family activities. # Visual style The ad has a natural, UGC-style aesthetic with bright, even lighting and simple editing. The cuts are mostly smooth. The production quality gives the impression of a casual vlog. The pacing is moderate, with cuts timed to match the speaker's rhythm and emphasis. The overall style supports the tone of an approachable, relatable endorsement. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Just try Flatter Me instead. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator responds to a question about what she does for bloating after dinner. She holds up a bottle and says she uses "This," revealing that she uses HUM's Flatter Me. She expresses surprise that it took her so long to find it, and then adds that her mom friends have been using it for months. This message is intended to establish the product as a known and reliable solution to bloating, building trust through social proof. - 00:05–00:12 00:05–00:12 The creator introduces Flatter Me from Hum Nutrition and explains how to use it. She says, "You take one little capsule before you eat and it breaks down your food so you don’t feel bloated after." This explanation provides a functional understanding of the product and its benefits. The message is being conveyed from the perspective of someone who has used the product. - 00:12–00:21 00:12–00:21 The creator shares additional details about the product, stating, "It's got 18 digestive enzymes that basically break down the food before the bloating even has a chance to kick in." The creator mentions that it works in 30 minutes and conveys her surprise about the effectiveness of the product. This section further emphasizes the functional benefits. - 00:21–00:26 00:21–00:26 The creator visually shows a "before" and "after" image of her physique, saying that there is a visible difference of up to two inches of bloat. This demonstrates the product's effectiveness and is meant to persuade the viewer of the product's efficacy. - 00:26–00:36 00:26–00:36 The creator shares how she uses the product: "I just take a capsule before lunch and maybe another one before dinner if I think I need it." She emphasizes how easy it is to return to living her best life with her friends, followed by the statement, "And for less than $30, it’s a pretty obvious choice." This section focuses on the ease of use and affordability of the product. - 00:36–00:44 00:36–00:44 The creator concludes the ad by expressing her regret for missing out on meals and fun nights with her family because of bloating. She says, "Don’t do that to yourself, just try Flatter Me instead." This is intended to persuade the viewer to take action to avoid similar experiences.

# Ad summary A woman explains that she has found a new product called Flatter Me from HUM Nutrition that will help reduce bloating. She shares that she learned about it from her mom's friend and that it helps her live her best life with her friends. # Brand positioning HUM Nutrition aims to occupy the consumer's mind as a brand that values nutritional support for a healthier lifestyle, aligning with values of well-being. The brand ignores category norms that overpromise instant results, and instead, focuses on breaking down food before bloating even has a chance to kick in. The brand positioning is both functional, in its digestive support, and emotional, in its goal of helping people live their best lives by removing bloating from their day. # Product Flatter Me from HUM Nutrition is designed to reduce bloating with one little capsule before eating. The capsules break down food with 18 digestive enzymes, helping users avoid feeling bloated after meals. It is for anyone who suffers from bloating and wants to enjoy meals and fun nights out without discomfort. The product is fast-acting and claims to work in like 30 minutes. It is presented as an affordable solution, available for less than $30. # Visual style The ad has a casual, UGC feel with simple edits and natural lighting. The production quality is somewhere between polished commercial and UGC, with a bright and airy look. The ad employs jump cuts. The pacing is fairly consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action just try Flatter Me instead. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with a woman responding to a comment expressing frustration with bloating. - 00:03–00:05 The woman introduces the HUM Nutrition supplement Flatter Me to address bloating. This product reveal suggests that it is the key to solving the problem mentioned in the opening. - 00:05–00:10 She explains that you take one little capsule before eating so it breaks down your food so you don't feel bloated after. She is providing usage details. - 00:10–00:16 The woman states that it’s got 18 digestive enzymes. It breaks down the food before the bloating even has a chance to kick in. She shares the product's formulation and its mode of action, highlighting its key benefits. - 00:16–00:19 The woman shares her experience of being genuinely shocked at how well it worked. By giving her own personal testimonial, she provides a first hand endorsement. - 00:19–00:25 She presents a side-by-side comparison of her before and after using the product. - 00:25–00:29 She notes she takes a capsule before lunch and maybe another one before dinner if she thinks she needs it. By revealing her usage habits, she emphasizes the product's versatility and ease of integration into her lifestyle. - 00:29–00:32 The woman states she is back to living my best life with the rest of my friends. This outcome is presented as a vision of a positive future. - 00:32–00:35 She states that the product is less than $30, making it a pretty obvious choice. She provides an additional reason for consumers to buy the product. - 00:35–00:38 The woman shares that she missed out on so many good meals and fun nights with her family because of bloating. She highlights the problem, contrasting it with her improved lifestyle. - 00:38–00:42 The woman states don't do that to yourself; just try Flatter Me instead. She gives a call to action.

# Ad summary A woman in her kitchen shares that she's recently turned 40 and experiences bloating after dinner. She recommends Flatter Me from Hum Nutrition, which she says contains 18 digestive enzymes. She mentions that it works in about 30 minutes and shows a before-and-after image. # Brand positioning HUM Nutrition presents itself as a solution for those experiencing digestive issues. Their products are designed to integrate into daily routines seamlessly, offering quick relief and long-term digestive health improvement. By positioning its product as accessible and effective, the brand aims to empower consumers to enjoy their meals without discomfort. The brand adopts a functional approach, focusing on the tangible benefits of its digestive support supplements, which contrasts with brands that focus more on taste or general wellness. # Product Flatter Me by Hum Nutrition is a digestive supplement formulated to reduce bloating after meals. It comes in capsule form, with users advised to take one before eating. The supplement contains 18 digestive enzymes that work to break down food, addressing the common issue of post-meal bloating. Flatter Me aims to alleviate discomfort and help individuals avoid missing out on enjoyable meals with family and friends. The ad indicates that the product's effects can be felt within approximately 30 minutes of consumption. # Visual style The ad has a casual, UGC-style aesthetic, filmed in a home setting with natural lighting. The editing is quick and features jump cuts, maintaining a brisk pace. The production quality is a hybrid between UGC and polished commercial, which adds to the authentic feel. The visual style is simple and direct, focusing on clear demonstrations and personal testimonials. The pacing is quick, with frequent cuts to maintain engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Just try Flatter Me instead. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video opens with a woman in a kitchen responding to a comment about bloating after dinner. She introduces HUM Nutrition Flatter Me and states that she was the last person to find out about it. This serves to immediately introduce the product and establish her credibility as someone who understands the viewer’s pain point, from the customer's perspective. - 00:06–00:12 00:06–00:12 The woman shares that it is Flatter Me from HUM Nutrition and explains that one little capsule can be taken before meals to help break down food so you don’t feel bloated after. This section of the story shows the product and explains how it works, from the brand’s perspective. - 00:13–00:21 00:13–00:21 She specifies that it has 18 digestive enzymes and works within 30 minutes, conveying both functional value and tangible benefit from the customer's perspective. - 00:22–00:27 00:22–00:27 The woman presents a before-and-after visual, emphasizing the difference and stating that it is up to two inches of bloat just gone. From the customer’s perspective, the ad visually reinforces the effectiveness of the product. - 00:27–00:37 00:27–00:37 She shares that she takes a capsule before lunch and maybe another one before dinner, then she is back to living her best life, and for less than $30, it's an obvious choice. The customer’s perspective is conveyed to show how the product integrates into her routine and provides a clear value proposition. - 00:37–00:44 00:37–00:44 She speaks directly to the camera, saying she missed out on meals and fun nights with her family because of bloating, and recommends that viewers should just try Flatter Me instead. The brand’s intention is to create an emotional connection with the viewer, highlighting the negative impacts of bloating and presenting Flatter Me as a solution.

# Ad summary This ad promotes HUM Flatter Me digestive enzymes and digestive health supplement. A woman in a baseball cap and tank top explains that these digestive enzymes should be taken with a meal. She claims that they can help with bloating and that you can see and feel a remarkable difference within 20 minutes of taking them. She notes that the enzymes break down protein, fiber, fats, dairy and sugar, and claims this product is a game-changer. # Brand positioning HUM Nutrition is presented as a brand focused on digestive health and overall well-being. The company aims to occupy a space in the consumer's mind as a provider of effective and fast-acting solutions for common digestive issues like bloating. The brand positions itself as a modern, science-backed supplement provider, offering targeted digestive support. The language and visuals are casual, suggesting a relatable and accessible approach. HUM pushes against the norm of complex or clinical supplement marketing, opting for a straightforward and benefit-driven communication style. The brand's positioning is both functional (providing digestive enzymes) and emotional (addressing discomfort and promoting a positive feeling after meals). # Product HUM Flatter Me is a digestive health supplement containing digestive enzymes. The product aims to alleviate bloating and improve digestion. The ad states that these supplements should be taken with a meal to help break down protein, fiber, fats, dairy, and sugar. The USP highlighted is the product's ability to provide noticeable relief from bloating within 20 minutes of consumption, allowing users to "see and feel a remarkable difference". The product is presented as a game-changer for improving digestion and reducing bloating, making it easier to enjoy meals without discomfort. # Visual style The ad has a polished UGC feel, with the woman speaking directly to the camera in a well-lit, casual setting. The editing style consists of static shots with minimal transitions. The production quality is high-end, creating a balance between authenticity and professionalism. The pacing is consistent with the woman's speech. There are no specific audio-visual sync points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action KRISTEN30 30% OFF 1ST ORDER # Point of view - [object Object] # Storyline - 00:00–00:01 The woman shakes the bottle of HUM Flatter Me. - 00:01–00:08 She introduces the product, stating that it’s a digestive enzyme and digestive health supplement, and explains that it should be taken with a meal to kiss your bloat goodbye. The perspective is that of the woman, who is casually introducing the product. - 00:08–00:16 The woman claims that you can see and feel a remarkable difference in terms of bloating within 20 minutes of taking the product. The perspective remains with the woman, who speaks with confidence. - 00:16–00:24 She explains that the product has specific enzymes in it to break down protein, fiber, fats, dairy, and sugar. She is offering functional details to support the benefit she stated earlier. - 00:24–00:32 The woman holds up the bottle and states that you are going to feel such a difference in your digestion and bloating, describing it as a game changer. She concludes with a CTA for 30% off your first order. The overall tone is friendly and enthusiastic.

# Ad summary This ad is a day in the life of a creator. She starts her morning by focusing on what she is putting into her body and loves adding Hum Nutrition Flatter Me Fiber into her routine, especially the strawberry lemonade flavor. She mixes four teaspoons of the powder into a glass of water to curb random cravings throughout the day. The creator mentions this product is clinically backed prebiotic fiber, supports your body's natural GLP-1 levels, easy to stay consistent with, clean third party tested, and fits naturally into her routine. # Brand positioning HUM Nutrition is presented as a health and wellness brand that emphasizes incorporating simple, clean ingredients into daily routines. The brand aims to occupy a space in the consumer's mind as a provider of clinically-backed, third-party tested products that naturally fit into an intentional, put-together lifestyle. HUM positions itself against the norm of complicated or unsustainable health routines, promoting ease of use and consistency. The brand's positioning is both functional, focusing on health benefits like GLP-1 support and prebiotic fiber, and emotional, appealing to the desire to feel 'put together' and start the day 'off on the right foot.' The ad focuses on the HUM Nutrition Flatter Me Fiber GLP-1 Booster, highlighting its strawberry lemonade flavor. # Product The advertised product is HUM Nutrition's Flatter Me Fiber GLP-1 Booster in strawberry lemonade flavor, a prebiotic fiber supplement designed to support the body's natural GLP-1 levels. It is formulated to curb appetite and reduce cravings throughout the day. The product is intended for individuals seeking a simple, clean, and clinically-backed addition to their daily routine. The supplement comes in powder form; the directions state to mix 4 teaspoons with 16 fl oz of water. USPs include being clinically backed, a prebiotic fiber, supporting the body's natural GLP-1 levels, easy to digest, and third-party tested. The use occasion is during a morning routine before a workout or other activities. The ad addresses the purchase barriers of complicated health routines by presenting the product as an easy-to-use, clean supplement. # Visual style The ad's overall aesthetic is polished and clean, resembling a hybrid between UGC and commercial content. The editing style features quick cuts, maintaining a consistent and upbeat rhythm. The production quality is high, suggesting a well-produced commercial feel, which supports the brand's message of sophistication and trustworthiness. There are no strong visual motifs, but there is an emphasis on clean, bright environments and focus on the product. The pacing is moderate, with about 15 cuts per minute, remaining consistent throughout the ad. The audio and visuals sync well, with text appearing to emphasize the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The shot shows two containers of "HUM flatter me fiber GLP-1 booster" in a drawer. The message is to introduce the product being featured. - 00:01–00:07 00:01–00:07 The creator is doing her morning routine by stretching, putting eye patches on, and applying moisturizer. She is making a breakfast bowl with yogurt and berries and eating it at a table while writing in a notebook. The message is that lately, she is more intentional with what she puts in her body and is getting into a routine that makes her feel more put together. - 00:07–00:12 00:07–00:12 The creator is holding up a blue athletic set and later puts it on. She is making coffee and taking out the "HUM flatter me fiber GLP-1 booster." The message is that she is loving adding Hum Nutrition Flatter Me Fiber into her routine, especially the strawberry lemonade flavor. - 00:13–00:23 00:13–00:23 The creator is pouring scoops of the Hum product into a glass and adding water to it and mixing it. The message is that after breakfast, she mixes about four teaspoons into a big glass of water and drinks it before her morning movement. She started using it to help curb those random cravings throughout the day and has definitely noticed the difference. - 00:23–00:26 00:23–00:26 The creator is holding up a glass of the finished product and drinking it while sitting at a desk. The message is that it's a clinically backed prebiotic fiber that supports your body's natural GLP-1 levels. - 00:26–00:39 00:26–00:39 The creator is at a desk writing while drinking the beverage. Then, she is drinking it while walking on a treadmill. The message is that she loves how easy it is to stay consistent with, that it's clean, third party tested, and fits naturally into her routine, and that it tastes so good and is a simple addition to her routine that helps her start her day off on the right foot.

# Ad summary An ad for Hum brand berberine supplement. It focuses on the supplement's benefits, such as promoting healthy glucose levels, weight management, and gut health, and its backed by research. # Brand positioning HUM Nutrition is presented as a research-backed and benefit-focused supplement brand. The brand's focus on providing support for various health aspects such as glucose levels, weight management, and gut health positions it as a provider of comprehensive health solutions. By highlighting that its products are "Backed By 77 Clinical Studies", HUM Nutrition aims to create confidence in their products through scientific validation. The brand follows category norms by focusing on specific health benefits that resonate with health-conscious consumers. # Product HUM Nutrition's Berberine supplement is designed to promote healthy glucose levels, support weight management, and improve gut health. The supplement is presented in the form of a yellow capsule, emphasizing its ease of consumption. It is meant for individuals looking to support their metabolic health, manage their weight, and improve their gut health. The ad directly addresses purchase barriers by highlighting the clinical backing of the product, assuring potential customers of its efficacy. The ad focuses on benefits by emphasizing that this berberine supplement has 77 clinical studies. # Visual style The ad utilizes a clean and scientific aesthetic. The production quality is high, with studio-shot images and careful attention to detail. The image treatment focuses on highlighting the product's color and benefits against a warm gradient background. Typography is integrated cleanly with use of distinct color variation to emphasize and make the text visually distinct. Overall, the visual style aims to convey a sense of trust, credibility, and health awareness. # Hooks Headline: BACKED BY 77 CLINICAL STUDIES # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the brand's commitment to research, emphasizing that its claims are supported by "77 Clinical Studies." This is from the brand's POV, and is included to build credibility. - The ad then transitions to showcasing the key benefits of the Berberine supplement, including supporting healthy glucose levels, weight management, and gut health. This is included from the brand's POV to inform consumers about the potential health improvements associated with the product. - The storyline culminates with a visual representation of the product in the form of a yellow capsule and the full product packaging. The POV is the brand's. This is included to show the actual product and reinforce its association with the benefits discussed.

# Ad summary A woman explains how HUM Nutrition's Best of Berberine supports metabolic wellness, weight management, and gut health. She lists that it is formulated with 1200 mg of pure berberine and BioPerine, and that it is simple, with no fillers, just ingredients that matter. She states that it uses a clinically studied ingredient that is pure, potent, and actually works. She takes 2 capsules a day with a carb heavy meal to stay on top of her metabolic health and long term wellness. # Brand positioning HUM Nutrition is presented as a modern wellness company that focuses on using clinically tested ingredients in its supplements. The brand uses a straightforward and honest approach by not adding any fillers into its products, and ensures that the formula is simple. By highlighting a clinically studied ingredient, HUM Nutrition tries to position itself as a science-backed brand that is transparent, trustworthy, and effective in a market saturated with potentially scammy health products. # Product HUM Nutrition's Best of Berberine is a supplement in capsule form that supports metabolic wellness, weight management, and gut health. The formula is simple, with no fillers, and includes 1200 mg of pure berberine and BioPerine to support nutrient absorption. The product uses a clinically studied ingredient that is pure and potent. It is recommended to take two capsules a day with a carb heavy meal for best results. # Visual style The ad has a clean and bright aesthetic, mimicking a UGC style with its use of natural light. The editing rhythm is moderate with smooth transitions, giving it a polished feel. The production quality is a hybrid of UGC and commercial, balancing authenticity with professional presentation. The cuts and text overlays are timed with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a question about glucose support, setting the stage for the featured product. - 00:01–00:11 00:01–00:11 Berberine and Hum Nutrition's Best of Berberine are introduced, explaining the formula and benefits in a factual tone, establishing product credibility and purpose. - 00:12–00:14 00:12–00:14 The presenter introduces HUM's Berberine as having ended up on her radar, creating a relatable entry point into the product's usage. - 00:14–00:25 00:14–00:25 The presenter highlights the product formulation, lack of fillers, and use of key ingredients, reassuring the customer of its quality and health benefits in a knowledgeable tone. - 00:26–00:34 00:26–00:34 The presenter reinforces the use of a clinically studied ingredient that is pure, potent, and actually works, responding to consumer skepticism with assurances of the product's efficacy. - 00:35–00:43 00:35–00:43 The presenter shares how she uses the supplement with a carb heavy meal and how it supports her metabolic health and long-term wellness, making the product seem easy to integrate into one's daily routine and health goals. - 00:44–00:49 00:44–00:49 The presenter closes the video with a suggestion that HUM's Best of Berberine is a good place to start for those interested in berberine, positioned as a convenient and reliable solution for those looking into the ingredient.

# Ad summary This image ad features a refreshing pink drink accompanied by strawberries, emphasizing ingredients like prebiotic fiber, 18 full-spectrum enzymes, ginger & peppermint, and fennel seed to address constant cravings and digestive issues. # Brand positioning This ad does not explicitly showcase a brand or brand name. Instead, it focuses on product benefits and specific ingredients, positioning the product as a holistic solution for digestive support and appetite control. The brand aims to appeal to health-conscious consumers seeking natural remedies for common digestive issues and craving management, with an emphasis on functional benefits like prebiotic fiber, enzymes, and natural ingredients. The brand avoids direct competitor comparisons and focuses on highlighting its unique blend of enzymes and natural ingredients, promoting a sense of well-being and functional performance. # Product The product is a refreshing pink beverage designed to address constant cravings and support digestive health. It contains key ingredients such as prebiotic fiber, which doubles GLP-1 and curbs appetite; 18 full-spectrum enzymes to break down all foods and reduce bloat; ginger and peppermint for digestive support; and fennel seed for nutrient absorption. The ad highlights the product's ability to provide relief from bloating and aid in nutrient absorption. The product is marketed to individuals looking for a natural and effective way to manage cravings, improve digestion, and support overall gut health. # Visual style The ad uses a clean, minimalist visual style with a focus on vibrant colors and natural elements. The product is highlighted against a solid off-white background, enhancing its appeal. The lighting is bright and even, providing a clear view of the product and its ingredients. The overall design is polished and modern, aimed at attracting health-conscious consumers. # Hooks Headline: CONSTANT CRAVINGS? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question, "CONSTANT CRAVINGS?", immediately grabbing the viewer's attention and highlighting the central problem the product aims to solve. This is from the brand's perspective, setting the stage for the product to be introduced as the solution. - Next, the ad showcases a visually appealing drink with fresh strawberries, enticing the viewer with a sense of refreshment and health. The brand is conveying a sense of natural goodness. - Finally, the ad details key ingredients and their specific benefits, such as prebiotic fiber to curb appetite and 18 full-spectrum enzymes to reduce bloat. The intention here is to educate the viewer about the product's functionality from the brand's perspective, addressing potential purchase barriers by highlighting scientific and natural benefits.

# Ad summary This image ad promotes HUM Flatter Me Fiber GLP-1 Booster as a supplement that helps to promote weight loss. # Brand positioning HUM is presented as a health and wellness brand, specifically focused on weight management solutions. The brand positions itself as providing products that make weight loss easier, as highlighted by the phrase “GLP-1 IS THE HORMONE THAT MAKES WEIGHT LOSS EASIER.” The brand emphasizes functional benefits by focusing on the product's ability to 'double' the effect of fiber intake in one use, appealing to consumers seeking simple and effective solutions for weight management. The brand appears to ignore more extreme or complex solutions and instead leans into simple, effective methods that can be easily integrated into daily life. # Product The featured product is HUM Flatter Me Fiber GLP-1 Booster, a supplement designed to curb appetite and support weight loss. It is marketed as a booster to increase GLP-1, a hormone that makes weight loss easier. The ad emphasizes that Flatter Me Fiber can double the effects of fiber intake in just one use. The container shows a strawberry and lemon, suggesting a fruity flavor profile. The product also addresses a potential purchase barrier by calling out “10 g of prebiotic fiber (the amount in 4 cup of Flatter Me Fiber) was clinically shown to increase GLP-1 2x 30 minutes after a meal and remain elevated for 4 hours compared to a placebo in a randomized controlled trial.” # Visual style The ad has a clean, modern aesthetic with a focus on product visibility and natural appeal. The production quality appears highly polished with studio lighting and careful styling. There is an emphasis on bright, fresh colors, particularly the vibrant green of the product packaging and the pink drink, which stands out against the neutral background. The image treatment includes background removal and subtle color grading to create a cohesive and appealing look. The typography is clean and legible, contributing to the overall scannability and stop power in feed. # Hooks Headline: GLP-1 IS THE HORMONE THAT MAKES WEIGHT LOSS EASIER. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the claim that GLP-1 is the hormone that makes weight loss easier. This is intended to immediately grab attention by offering a simplified explanation of weight loss through a hormone, intended to introduce the core promise from the brand's perspective. - The storyline continues by stating “Flatter Me Fiber doubles it in one use”. This builds on the initial claim by highlighting a product that helps increase GLP-1 levels in a user's body, emphasizing the product's effectiveness and immediate benefits, as told from the brand's perspective. - The ad includes a shot of the product along with an individual drinking a beverage, and includes the citation that supports the product's claims. This reinforces the product's benefit of weight loss through the function of raising GLP-1 in the consumer's body. The individual drinking the beverage further emphasizes the ease of use and integration into the user's routine, as told from the consumer's POV.

# Ad summary This ad promotes HUM Daily Cleanse supplements as a way to detoxify the body and clear skin. The ad features a static shot of the product bottle with callouts highlighting the 14 detoxifiers found in the supplement. # Brand positioning HUM is presented as a modern wellness brand focused on providing supplements for overall health, specifically targeting body detoxification and skin clarity. The brand positions itself in the health and wellness market by offering clinically tested supplements. By highlighting the specific ingredients and their benefits, HUM emphasizes a functional approach to beauty and wellness, appealing to consumers who seek targeted solutions. # Product The featured product is HUM Daily Cleanse, a supplement designed to detoxify the body and clear the skin. It comes in capsule form, with a serving size of two capsules. The ad highlights that the product contains 14 detoxifiers, including Spirulina, Red Clover, Milk Thistle, Manganese, Copper, Alpha Lipoic Acid, Oregon Grape Root, MSM, Matcha, Chlorella, Zinc, Dandelion Leaf, Selenium, and Beetroot. The product is clinically tested, suggesting a science-backed approach to its formulation and effectiveness. The ad aims to convey that Daily Cleanse is a comprehensive solution for those looking to support their body’s natural detoxification processes and achieve clearer skin. # Visual style The ad has a clean, minimalist aesthetic with a bright teal background and a static, centered shot of the product bottle. The editing style is simple, with text and ingredients highlighted using basic animations. The production quality is polished, which conveys a sense of professionalism. The pacing is slow and methodical to allow viewers time to read all the ingredients. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the text "YOUR DETOX ERA" and "2 CAPSULES. 14 DETOXIFIERS.", immediately framing the product as a key component of a detox regimen and highlighting its key features. - 00:01–00:11 00:01–00:11 The ad cycles through highlighting each of the 14 detoxifiers in the HUM Daily Cleanse supplement to showcase key product features.

# Ad summary This ad showcases the brand HUM's 24-hour metabolism method, including Flatter Me Fiber, Best of Berberine, and Dream Team Magnesium. # Brand positioning HUM Nutrition positions itself as a provider of supplements designed to support various wellness goals, with a focus on beauty, metabolism and weight management, and sleep. The brand utilizes a clean and modern aesthetic. It emphasizes scientific backing through the mention of clinically tested actives. By offering specialized products for different times of the day, HUM presents itself as a comprehensive and integrated solution for daily wellness needs, seeking to occupy a space in the consumer's mind as a reliable and science-backed partner in their health and beauty journey. # Product The ad features three HUM Nutrition products. First is Flatter Me Fiber GLP-1 Booster, designed to curb appetite and debloat. Second, Best of Berberine supports metabolism and weight management with clinically tested actives. Finally, Dream Team Magnesium promotes calm mind, relaxation, and restorative sleep. Each product is tailored for consumption at a specific time of day: Flatter Me Fiber in the AM, Best of Berberine at midday, and Dream Team Magnesium in the PM. The products come in dark containers with minimalist labels, emphasizing their health and wellness focus. The ad aims to address potential purchase barriers by presenting a complete, time-segmented approach to metabolic health. # Visual style The ad utilizes a clean, minimalist visual style. The production quality is high, with studio-style lighting and crisp product photography. The background is simple and slightly out of focus. The typography is clean and modern. # Hooks Headline: THE 24-HOUR METABOLISM METHOD* # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the concept of "THE 24-HOUR METABOLISM METHOD," immediately setting the stage for a comprehensive, all-day solution. The brand is presenting the overall concept to the audience. - Next, the ad breaks down the method into three key moments: AM, Midday, and PM. Each time slot is paired with a specific HUM product. The brand is guiding the audience through the usage of each supplement at different times of the day. - The ad concludes with a display of each product. From the perspective of the brand, it allows the audience to see the products in more detail. This reinforces the brand’s offering for each specific time of day.

# Ad summary This ad promotes Hum Flatter Me digestive enzyme capsules. It targets individuals dealing with bloating and digestive issues. The ad emphasizes the product's ability to reduce bloating, aid digestion, and provide a solution in capsule form. # Brand positioning Hum Nutrition is presented as a brand focused on digestive health and wellness. The ad positions the brand as offering innovative solutions to common digestive issues. The brand aims to occupy the space of a trusted provider of dietary supplements that support gut health and alleviate discomfort caused by bloating. The brand promotes a lifestyle of digestive comfort and confidence, aligning with values of well-being and self-care. Hum Nutrition differentiates itself by offering a shapewear alternative in the form of digestive enzyme capsules, pushing against traditional methods of managing bloating through clothing. # Product Hum Flatter Me is a digestive enzyme supplement designed to reduce bloating and improve digestion. The product comes in capsule form, with the recommendation to take just one capsule before the biggest meal of the day. It is formulated to break down food for better digestion. The capsules are powered by 18 full-spectrum enzymes, which allows the product to act fast. The key selling points include its ability to reduce bloating by up to 2 inches and its convenience of being taken as a single capsule before meals. # Visual style The ad has a casual, UGC-style aesthetic, utilizing natural lighting and static shots to create a relatable and authentic feel. The editing is simple with direct cuts between shots, maintaining a steady pace. The overall effect is a straightforward presentation of the product and its benefits, avoiding overly polished or high-end production values. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts by highlighting that Hum Flatter Me is being called "shapewear in a bottle" due to its ability to reduce bloating, implying its effectiveness in slimming the stomach. The intention is to intrigue viewers with a unique and relatable metaphor for digestive aid. - 00:01–00:07 The ad lists key features of the product, such as being designed to debloat fast, breaking down food for better digestion, and being powered by 18 full-spectrum enzymes. This educates viewers on the functional benefits of the supplement and its scientific backing. - 00:06–00:11 The ad emphasizes the convenience of the product by noting that it requires just one capsule before the biggest meal. This further simplifies the usage and highlights how it fits into the user's daily routine.

# Ad summary The ad features a woman promoting HUM Flatter Me digestive enzymes for bloating relief. She talks about feeling bloated and nauseous after a heavy Italian dinner and how these enzymes provide the support her body loves. She emphasizes their ability to break down proteins, fiber, fats, dairy, and sugar, leading to a noticeable difference in digestion and bloating. # Brand positioning HUM Nutrition is positioned as a modern wellness brand offering nutritional supplements, with an emphasis on digestive health. The brand appears to focus on providing easy-to-use solutions for common dietary discomforts like bloating, targeting health-conscious individuals who are open to using supplements. The brand aligns with a lifestyle that includes indulgent meals but seeks balance through digestive support, promoting a functional approach to well-being rather than an emotionally driven one. # Product HUM Flatter Me digestive enzyme supplements are presented as a solution for bloating and digestive health. They come in a green-labeled bottle with a black cap, containing enzymes specifically designed to break down proteins, fiber, fats, dairy, and sugar. The product is promoted for individuals who experience bloating, particularly after heavy meals. The USP is its ability to provide noticeable relief from bloating within 20 minutes, making it a convenient addition to a daily routine or to carry in a bag for on-the-go use. The ad addresses the purchase barrier of skepticism about supplement effectiveness by promising a tangible and rapid improvement in digestion. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a simple background. The editing is minimal with static shots and smooth transitions, supporting a conversational tone. The production quality gives off a hybrid commercial feel, combining the authenticity of user-generated content with a slightly polished presentation. The ad is center-framed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The influencer explains that she had a very heavy Italian dinner the day before. - 00:03–00:08 She regrets not having HUM Flatter Me supplements with her, as she felt bloated and nauseous. - 00:08–00:10 She expresses needing the support that her body loves. - 00:11–00:16 She emphasizes the importance of keeping the supplement in your bag and then promises that you will see and feel a remarkable difference within 20 minutes of taking them. - 00:16–00:20 She clarifies that the difference is specifically in terms of your bloating. - 00:20–00:28 She explains that the supplements have specific enzymes in them to break down protein, fiber, fats, dairy, and sugar and emphasizes that they are geared towards each of those. - 00:28–00:33 She identifies the product as HUM Flatter Me, a digestive enzyme and digestive health supplement. - 00:33–00:39 The influencer claims you are going to feel such a difference in your digestion and in your bloating and then claims it’s a game changer.

# Ad summary This ad features a woman promoting HUM Flatter Me digestive enzyme supplements to help with bloating. She speaks directly to the camera in a casual, personal tone, sharing her recommendation for the product and a discount code. # Brand positioning HUM Nutrition is positioned as a brand that offers supplements to address digestive health issues like bloating. The brand aims to provide quick and effective solutions, as implied by the claim of noticeable results within 20 minutes. The brand aligns with a lifestyle focused on wellness and feeling comfortable in one's body, particularly during times like "bathing suit season." It promotes a functional benefit (debloating) with an emotional tie-in (feeling good). # Product The product featured is HUM Flatter Me, a digestive enzyme and digestive health supplement. It contains 18 digestive enzymes that are intended to help debloat the belly. The supplement is presented as a quick solution, claiming that users can "see and feel a remarkable difference" in terms of bloating within 20 minutes of taking the product. The ad addresses the barrier of digestive discomfort and offers a simple solution: taking the supplement with a meal to "kiss your bloat goodbye." The focus is on the immediate relief and visible results that the product provides, making it appealing for those seeking a fast-acting remedy for bloating. # Visual style The ad has a UGC feel, with a natural, slightly grainy quality. The lighting is bright, suggesting natural light from a window. The editing is minimal, with static shots and no transitions. The production quality is simple and casual, supporting a friendly, approachable tone, as if the person is sharing advice with a friend. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman introducing the topic of bathing suit season. - 00:02–00:03 She suggests using the advertised product to debloat before bathing suit season. - 00:03–00:09 She claims you can see and feel a difference in bloating within 20 minutes. - 00:10–00:16 She mentions the product name and what kind of supplement it is. - 00:16–00:20 She provides a discount code and directions for taking the supplement.

# Ad summary A woman presents Hum Flatter Me digestive enzymes and a digestive health supplement that gets rid of bloating. # Brand positioning HUM Nutrition is presented as a brand that offers supplements to help with digestion. They position themselves as a brand that understands the discomfort and frustration associated with bloating, and offers a solution that delivers noticeable results within a short time frame, such as 20 minutes. With a focus on digestive health, the brand aligns itself with a lifestyle of well-being and self-care, targeting individuals who seek functional benefits, specifically relief from bloating and improved digestion. It pushes against the norm of enduring digestive discomfort and promotes proactive solutions for enhanced digestive comfort. # Product HUM Flatter Me is a digestive enzyme and digestive health supplement designed to alleviate bloating. Marketed towards individuals experiencing digestive discomfort, the supplement contains specific enzymes to break down protein, fiber, fats, dairy, and sugar. It is claimed that within 20 minutes of taking the supplement with a meal, users can see and feel a remarkable difference in terms of bloating. The product addresses the barrier of digestive discomfort by providing a quick solution to improve digestion and reduce bloating, making it worth trying for those seeking relief from digestive issues. # Visual style The ad has a clean, casual aesthetic. The editing consists of static shots with slight zooms. It has a UGC feel, supporting the creator's persona. The pacing remains consistent at around 100 BPM (based on an estimated 1 cut every 18 seconds). The text overlays are timed with what the speaker is saying. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The presenter shakes a bottle. - 00:01–00:08 00:01–00:08 The presenter states the product name, what the product is, and instructs viewers to take the supplement with a meal to eliminate bloating. This is intended to convey the product's function and its benefit to the viewer from the presenter's point of view, who speaks casually and confidently. The tone is light and encouraging, aiming to resonate with viewers seeking a straightforward solution to bloating. - 00:08–00:16 00:08–00:16 The presenter states that within 20 minutes of taking these pills, a remarkable difference will be seen and felt, specifically in terms of bloating. This reinforces the product’s key benefit—quick relief from bloating. - 00:16–00:25 00:16–00:25 The presenter explains how the supplement breaks down specific food groups like protein, fiber, fats, dairy, and sugar to feel a difference in digestion. This is intended to provide viewers with a better understanding of how the supplement works to relieve bloating. - 00:25–00:31 00:25–00:31 The presenter claims feeling a difference in digestion and bloating, promoting the product as a game changer. This is intended to instill confidence in the product, increasing its appeal to the viewer.

# Ad summary This ad features a woman who expresses skepticism about HUM Flatter Me digestive enzyme supplements before admitting that she has noticed a remarkable difference in her bloating within 20 minutes of taking the supplements. She encourages viewers to take her word for it and offers a discount code for 30% off the first order. # Brand positioning HUM Nutrition positions itself as a brand that helps customers manage their digestive health. The brand defies category norms by offering digestive enzyme supplements that claim to reduce bloating quickly and efficiently. It uses a testimonial from an implied brand advocate to position itself as a functional and effective solution for bloating. # Product HUM Flatter Me is a digestive enzyme and digestive health supplement with 18 digestive enzymes. The ad states that within 20 minutes of taking the product, users will "see and feel a remarkable difference" in their bloating. The product should be taken with a meal. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting. The editing style consists of static shots with smooth transitions and a consistent pace. The production quality suggests a hybrid approach, combining elements of a polished commercial with a user-generated content feel. The cuts per minute are slow. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator states she was skeptical of the product at first, believing it wouldn't work as quickly and efficiently as claimed, establishing initial doubt. - 00:04–00:06 The creator reverses course and assures the audience that the product does work, asking them to take her word for it, transitioning to a personal endorsement. - 00:07–00:14 The creator claims that within 20 minutes of taking the supplement, users will see and feel a difference in their bloating, providing a specific benefit and timeframe. - 00:14–00:23 The creator displays the product and states it is HUM Flatter Me digestive enzymes that include 18 digestive enzymes. She instructs the viewer to take it with a meal and kiss your bloat goodbye, reiterating the product name, key features, and usage instructions.