How Free Soul Advertises on Meta

# Ad summary A woman at the gym advertises Free Soul Hydrate electrolyte packets. She claims that other brands on the market are too watered down and don't give you back the salt that you lose, but Free Soul Hydrates have zero sugar, magnesium, potassium, vitamin C, and 1000 mg of sodium. She then shows a packet being put into a Free Soul water bottle and announces an offer of 20% off with a free gift. # Brand positioning Free Soul is presented as a purveyor of high-quality hydration supplements targeted towards women who prioritize fitness and effective recovery. It occupies a space in the market that is positioned against competitors that are seen as watered-down, ineffective, and loaded with sugar. The brand aligns itself with a healthy, active lifestyle, and promotes the value of replenishing electrolytes lost during workouts. It emphasizes a functional approach to hydration, highlighting the importance of ingredients like sodium, magnesium, potassium, and vitamin C. The brand aims to be seen as a trusted choice for those seeking optimal hydration and recovery, particularly among health-conscious women. # Product Free Soul Hydrates are electrolyte packets designed to replenish essential minerals lost during exercise. They are formulated for those engaging in sweaty workouts, aiming to replace sodium, magnesium, and potassium that are depleted through sweat. The product comes in individual packets that can be added to water, and is aimed at women, as suggested by the presenter. Each packet contains zero sugar, magnesium, potassium, vitamin C, and 1000 mg of sodium. Free Soul Hydrates are positioned as a solution to overcome the inadequacies of water alone and the ineffectiveness of sugary or watered-down electrolyte drinks. The ad emphasizes that these hydrates are the best on the market because they are both delicious and provide the necessary electrolytes for recovery. # Visual style The ad's visual style is clean, bright, and energetic. It is a hybrid commercial that combines both UGC and highly produced elements. The editing style includes quick cuts and static shots. The ad maintains a consistent pace. The text overlays, cuts, and graphics are timed to the speaker's words. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'll link it below # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If your electrolytes taste as sweet as juice, they're not really working. - 00:03–00:08 00:03–00:08 She states that these electrolytes have a strong, citrusy, salty taste and says that the reason they taste so strong is because they work. - 00:08–00:14 00:08–00:14 She shares that many brands on the market have a watered-down formula or are packed with sugar to taste better, but you're not getting back the salt you're sweating out. - 00:15–00:21 00:15–00:21 She shares that during a sweaty session at the gym you lose sodium, magnesium, and potassium, and water alone just doesn't replace them; you need electrolytes. - 00:21–00:25 00:21–00:25 She says that you need electrolytes to get the most out of your workout and give your body the best chance at recovery. - 00:25–00:28 00:25–00:28 She claims that all the women at her gym are drinking Free Soul Hydrates, as she pours one into her water bottle. - 00:28–00:35 00:28–00:35 She explains that it has zero sugar, magnesium, potassium, and vitamin C, plus 1000 mg of sodium, which is the best she's found on the market. - 00:35–00:38 00:35–00:38 She shares that Free Soul cracked the code with making them delicious with a salty kick. - 00:38–00:41 00:38–00:41 She announces that the product is 20% off with a free gift.

# Ad summary This ad promotes Free Soul Hydrates Electrolytes. The woman in the ad, who seems to be a customer, is in a gym and explains that Free Soul Hydrates has zero sugar, magnesium, potassium, vitamin C, and 1000 mg of sodium. She explains that she and the women at her gym drink Free Soul Hydrates because water alone does not replace the electrolytes lost during a workout. The product is currently 20% off with a free gift. # Brand positioning Free Soul Hydrates is presented as a brand focusing on women's health and fitness. The brand aims to occupy a space in the consumer's mind as a provider of effective and healthy hydration solutions. The brand aligns with values of health, fitness, and community. It pushes against category norms by offering electrolytes that taste good and have a high sodium content. The brand positioning is both functional, emphasizing the performance benefits of electrolytes, and emotional, promoting a sense of well-being and recovery. # Product Free Soul Hydrates are electrolyte supplements designed to replenish essential minerals lost during exercise. The product comes in powder form, packaged in individual sachets, and is intended to be mixed with water. It is for anyone who wants to maximize their workout and to hydrate effectively. The product contains zero sugar, magnesium, potassium, vitamin C, and 1000 mg of sodium. Free Soul Hydrates are presented as a solution to replenish the salt you're sweating out during a session at the gym. They provide sodium, magnesium, and potassium, which water alone cannot replace. The brand has cracked the code to making them delicious with a salty kick. # Visual style The ad has a polished, commercial aesthetic with smooth transitions. The production quality is high-end, supporting a tone of professionalism and credibility. The ad has static shots as well as quick cuts, and the pacing stays consistent throughout. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'll link it below. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman energetically walks toward a bench in the gym holding a water bottle and a pouch. She turns to the camera and acts surprised by the lack of conversation surrounding electrolytes that taste like juice, suggesting that this product is a solution. - 00:05–00:09 The woman introduces Free Soul Hydrates, emphasizing their strong taste, which is both citrusy and salty, but indicates that the taste is a sign of their effectiveness. - 00:09–00:16 The woman criticizes watered-down formulas packed with sugar, pointing out that these do not replenish lost salt after a workout. She positions Free Soul Hydrates as a superior product. - 00:16–00:25 The woman highlights that during a workout, you lose sodium, magnesium, and potassium and that only water cannot replace these electrolytes. She presents Free Soul Hydrates as the solution, essential for workout optimization and recovery. - 00:25–00:35 The woman indicates that all the women in her gym drink Free Soul Hydrates because it has zero sugar, magnesium, potassium, vitamin C, and 1000 mg of sodium, which is the best she's found on the market. She is sharing her point of view and positioning the product as being used by many women. - 00:35–00:42 She mentions that Free Soul has cracked the code to making them delicious with a salty kick, showing the consumer that taste is no longer an issue. As an added incentive, she ends the ad by sharing that the product is 20% off with a free gift.

# Ad summary This ad showcases Free Soul products, including the Vegan Protein Blend and a container of what appears to be another product, and emphasizes a "Free gift" offer with up to 36% off and total savings up to £22.89. The offer highlights a free item while stocks last and leverages social proof by stating the brand is "Loved by over 30,000 women". # Brand positioning Free Soul positions itself as a health and wellness brand catering specifically to women, as indicated by the tagline "Loved by over 30,000 women". The brand aims to occupy a space in the market that prioritizes women's health needs, offering products like vegan protein blends. The brand aligns with a lifestyle focused on health, fitness, and ethical consumption by offering vegan products. The brand positioning is functional, emphasizing the health benefits of its products and the value of its offers (discounts and free gifts), and it is emotional, emphasizing the feeling of being loved and supported by a community of other women. # Product The ad features Free Soul's Vegan Protein Blend, highlighted in a pink pouch, which is a protein supplement aimed at providing a source of protein with a chocolate flavor. The product contains 20g protein per serving. The packaging lists ingredients, including Pea Protein Isolate, White Hemp Protein, and Sunflower Lecithin, among others, highlighting the focus on natural and plant-based ingredients. A chocolate flavored protein drink is shown in a clear glass, prepared and ready to drink. An additional product is shown in a maroon container, but the product name is not visible. The primary USP appears to be the quality ingredients and nutritional value, as well as the chocolate flavor of the protein blend. # Visual style The ad uses a clean, product-focused visual style with soft lighting and a neutral color palette. The layout is simple and direct, emphasizing the product and the offer. The production quality appears to be studio-shot, with attention to detail in lighting and composition. The overall aesthetic is modern and approachable. # Hooks Headline: Free gift # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by leveraging social proof to immediately build trust by stating that the brand is "Loved by over 30,000 women", which is coming from the brand, as shown by the brand's name on the products shown. This emphasizes the product's popularity and positive reception among a large user base, encouraging new customers to consider the product as a trusted option. - The ad presents a "Free gift" offer, indicating the brand's intention to incentivize purchases by adding value to the customer's order, as shown by the large text. This is coming from the brand to draw attention to a promotional deal. - The ad notes savings opportunities and discount, offering "WITH UP TO 36% OFF" and "UP TO £22.89 TOTAL SAVINGS" which is being announced by the brand. This is designed to attract customers with competitive pricing, which makes the product more accessible and appealing. - The ad features specific products, including the Vegan Protein Blend, and what appears to be the additional product, with pricing details and a "FREE" offer, as presented by the brand. This clearly communicates the product benefits and availability to inform the customer.

# Ad summary The ad is for a protein supplement designed for women. The ad highlights the benefits of the product, including that it has 20g protein without excess calories, is dairy and gluten free, and is light enough to take daily. # Brand positioning This brand is creating protein supplements specifically designed for women. They are focusing on women's health needs by providing a protein source that is dairy-free and gluten-free, and one that does not have excess calories. The messaging and design is straightforward and functional. # Product The featured product is a protein supplement designed specifically for women. The ad copy notes that it contains 20g protein without excess calories and is a dairy and gluten-free formula. The ad also indicates that the formula is light enough to take daily, suggesting that it is easy to digest or incorporate into a daily routine. # Visual style The ad features a close-up product shot overlaid with text callouts. The production quality appears high, with a focus on showcasing the product itself in a visually appealing manner. The overall style is clean and modern, with a focus on scannability and clear messaging. # Hooks Headline: DESIGNED SPECIFICALLY FOR WOMEN. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, it is calling out the specific audience it is targeting by showing 'DESIGNED SPECIFICALLY FOR WOMEN' in order to grab their attention. - From the brand's perspective, they list product benefits that the target audience may value and be looking for in a product like this, including '20G PROTEIN WITHOUT EXCESS CALORIES', 'DAIRY AND GLUTEN FREE FORMULA', and 'LIGHT ENOUGH TO TAKE DAILY'.

# Ad summary This ad highlights the benefits of CreaGlow and shows the difference between the product and typical serums. # Brand positioning CreaGlow is presented as a beauty brand with a focus on internal skin support. The brand positions itself as being more effective than competitors by supporting the skin from within. The advertisement implies that other serums only affect the outer surface of the skin, whereas CreaGlow provides collagen and hydration. # Product The featured product is a CreaGlow serum, packaged in a clear glass bottle with a white dropper. The ad positions the product as a solution to skin issues by penetrating the skin and providing collagen and hydration. The ad attempts to overcome purchase barriers by offering 20% off and a free gift. # Visual style The ad has a clean, clinical visual style, combining product shots with anatomical visualizations to convey the science behind the brand's benefits. There are clear color-coded sections to guide the viewer through the information. The image uses gradients and soft lighting to create a polished look and feel. # Hooks Headline: CreaGlow supports it from within. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting the inefficiency of other serums which only "works on your skin." This is framed as the customer's perspective, as they are most affected by this. - Next, the ad introduces CreaGlow as a solution, stating that it "supports it from within." The perspective shifts to the brand, promoting its unique selling proposition. - The ad visually demonstrates how other serums only impact the surface of the skin, while CreaGlow supports collagen, deeper hydration, and smoother & more radiant skin. This is shown from the brand's perspective, highlighting the product's benefits. - Lastly, the ad entices viewers with a "Save 20% + Free Gift" offer, encouraging them to purchase the product. This is framed from the brand's perspective, incentivizing a purchase.

# Ad summary This ad presents a confident female athlete using creatine in her workout routine, despite naysayers claiming women shouldn't use it. # Brand positioning The brand is presented as supporting female athletes who are confident and not afraid to challenge traditional gender norms in fitness. The ad promotes a lifestyle of athletic performance, strength, and empowerment, specifically for women who are serious about their training and don't let outdated stereotypes hold them back. The brand aligns with emotional messaging of empowerment, advocating that women can and should use creatine despite common misconceptions. # Product The ad features creatine, a supplement designed to enhance athletic performance. Creatine is explicitly positioned as suitable and beneficial for women, countering the misconception that it's only for men. The product is implied to support intense training regimens, as shown through the various exercises performed by the athlete. While specific features or ingredients of the creatine are not detailed, the ad focuses on its role in supporting an active and high-performance lifestyle for women. The ad addresses the purchase barrier by directly challenging the stigma against women using creatine. # Visual style The ad has a UGC feel, with simple cuts and outdoor settings to create a relatable tone. The production quality is decent, with clear visuals and straightforward editing. The pacing is consistent, with quick cuts between exercises. The visuals are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a text overlay setting up a common misconception about creatine use among women. - 00:00–00:02 The female athlete drinks from a large tumbler, implying she is using creatine, while the text conveys a dismissive attitude towards the outdated claim. - 00:02–00:07 The scene shifts to the woman performing various intense workout exercises to demonstrate the importance of ignoring the misconceptions. - 00:07–00:10 The closing shot showcases the brand and its tagline, reinforcing the message that women should not be dissuaded from using creatine.

# Ad summary This ad shows a woman discussing how she feels bloated when using protein, and then introduces the Free Soul vegan protein blend. She highlights that the Free Soul vegan protein blend is designed specifically for women and contains ingredients like maca, iron, and biotin for healthy hair, skin and nails. # Brand positioning Free Soul is presented as a brand that prioritizes women's health and well-being. The brand offers protein products specifically designed for women, addressing unique needs and concerns that may be overlooked by traditional protein supplements. Free Soul focuses on using quality ingredients that cater to women's bodies, such as maca, iron, and biotin. This positions Free Soul as a brand that understands and caters to the specific needs of women, promoting a healthier and more tailored approach to wellness. The brand aligns with a lifestyle that values both fitness and overall health, particularly hair, skin, and nail health, and pushes against the norm of one-size-fits-all protein supplements. # Product Free Soul Vegan Protein Blend is a protein supplement designed for women. It's formulated to be vegan and contains 20g of plant protein per serving. The product comes in a pink resealable pouch. It includes a blend of ingredients such as pea protein isolate, white hemp protein, Peruvian maca, guarana, vitamin B1, B3, B6, B12, folic acid, calcium, magnesium, flaxseed, and L-carnitine. It does not contain dairy to avoid bloating. This protein powder contains ingredients such as maca, iron, and biotin for healthy hair, skin, and nails. # Visual style The ad has a UGC aesthetic, with a mix of selfie-style shots and stationary shots. The editing rhythm is quick, with frequent cuts to different scenes. The production quality is a mix of casual and polished. The pacing is fast, around 25-30 cuts per minute. Cuts and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You've got to upgrade your gym essentials. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman films herself outdoors, complaining about how protein makes her look bloated and is full of junk. This communicates her frustration with current protein options and their side effects. - 00:05–00:07 00:05–00:07 The woman is at the gym, wearing a sports bra and leggings. On screen text reads, “POV: you find a protein that’s made for women,” and “This is me thinking all protein was built the same.” This communicates the woman is transitioning from using the protein drinks she was previously using to Free Soul vegan protein blend. - 00:07–00:11 00:07–00:11 The woman is at home now, drinking from a shaker bottle. On screen text reads, “and this is me after realizing there’s a protein specifically designed for women.” This communicates the woman’s excitement over finding a protein drink formulated for women. - 00:11–00:26 00:11–00:26 The woman displays the Free Soul Vegan Protein Blend packaging, opens it, and scoops the protein powder into a shaker bottle. She mixes the protein powder with liquid, and then pours it into a glass. This communicates the ease of use for the Free Soul protein drink. - 00:26–00:33 00:26–00:33 The woman presents the completed protein drink. She drinks the protein while typing on a laptop. Another woman is shown typing on a laptop while drinking the protein shake. This communicates the convenience of using the Free Soul protein drink and shows other women also enjoying the drink. - 00:33–00:37 00:33–00:37 The woman gets ready to leave to the gym, then opens her door and walks outside. She states, “So now you know the secret ladies, you’ve got to upgrade your gym essentials.” This communicates that the Free Soul protein drink is essential to any gym regimen.

# Ad summary This ad promotes Free Soul Hydrate Electrolyte sachets. A woman explains that energy is key for getting through hybrid rockstar events, and emphasizes that she never goes without the sachets. She highlights that the product has essential minerals for hydration and is boosted with vitamin C. She states that the product has no caffeine, so there are no spikes or crashes, and she feels steadier, doesn't hit the wall, and can stay focused on the exercise. # Brand positioning Free Soul is presented as a brand that provides hydration and energy solutions for fitness-focused women. The brand promotes an active lifestyle and caters to women who participate in intense workouts. Free Soul positions itself as a provider of essential minerals and vitamin C, without the use of caffeine, differentiating itself from other energy products that may cause spikes and crashes. The brand's functional positioning aims to help users maintain steady energy levels during exercise, which helps them stay focused and avoid hitting the wall. # Product The advertised product is Free Soul Hydrate Electrolyte sachets. These sachets are designed to provide essential minerals for hydration and are boosted with vitamin C. The sachets are caffeine-free, preventing energy spikes and crashes. The product is intended for women participating in intense workouts and hybrid rockstar events. By using these sachets, users can expect to maintain steadier energy levels, avoid hitting the wall, and stay focused on their exercise. # Visual style The ad has a UGC feel due to the selfie-style camera angles and the presenter speaking directly to the camera, however there are also polished shots of the presenter working out at the gym. The editing style includes a combination of quick cuts and static shots. The music in the background is upbeat and energetic. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter introduces the topic by asking if the viewer has their first hybrid rockstar event coming up. - 00:02–00:04 00:02–00:04 Footage is shown from the event. The presenter states that she's done a few of these events. - 00:04–00:07 00:04–00:07 She explains that energy is what makes or breaks the whole day. The focus shifts back to the presenter in her kitchen. - 00:07–00:11 00:07–00:11 The presenter adds that it's not just about being fit, but you can be strong and fast. - 00:11–00:15 00:11–00:15 She warns that if your energy drops halfway through, you'll feel it immediately, and you'll really struggle to get through. This moment introduces the problem the product solves. - 00:15–00:16 00:15–00:16 Now she pivots to introduce the product as the solution. The presenter holds up the Free Soul Hydrate Electrolyte sachets. - 00:17–00:19 00:17–00:19 She holds up the electrolyte sachet. - 00:19–00:23 00:19–00:23 The presenter shows how to use the product and states the product features and benefits. She states that the sachets have all the essential minerals for hydration and are boosted with vitamin C. - 00:23–00:27 00:23–00:27 She continues listing the product benefits. She says it has no caffeine, so there are no spikes or crashes. - 00:27–00:31 00:27–00:31 The presenter shares her positive experience with the product. She states that since using them, she feels steadier, and is not hitting that wall halfway through. - 00:31–00:33 00:31–00:33 She adds that she can actually stay focused on the exercise. - 00:33–00:37 00:33–00:37 The presenter states that you don't want a quick energy boost, but energy that stays steady from start to finish. - 00:38–00:41 00:38–00:41 The presenter concludes by stating that if you're doing your first event, this is one thing she genuinely wouldn't skip.

# Ad summary This ad features a product shot of Free Soul's Hydrate electrolytes and a Free Soul water bottle inside of a cardboard box. The text overlaid on the image announces that the electrolytes are on sale and highlights a promotion of 36% off plus a free gift. # Brand positioning Free Soul is presented as a health and wellness brand focused on providing supplements and hydration products for women. The brand is positioned as a provider of products that fit into an active and health-conscious lifestyle, with a focus on electrolytes to support hydration. The brand offers a product that caters to women's health and fitness needs. # Product The ad features Free Soul's Hydrate electrolytes, which are sold in a yellow pouch. The electrolytes are designed to provide hydration support and replenish essential minerals. Also shown is a Free Soul-branded water bottle in a dark purple color. The key selling point is that the electrolytes are currently on sale with a promotion that includes 36% off plus a free gift. The ad encourages viewers to act fast. # Visual style The ad uses a simple product shot inside a cardboard box on a stone surface. The lighting is natural. The overall aesthetic is straightforward, highlighting the product and promotional offer without additional design elements. # Hooks Headline: Ladies! My favourite electrolytes just went on sale! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Run. Don't walk. # Point of view - [object Object] # Storyline - The ad opens with a shot of a cardboard box containing Free Soul Hydrate electrolytes and a Free Soul water bottle. The brand is trying to create awareness that the electrolytes are now on sale. - The ad highlights a promotion of "36% off plus a free gift," in order to incentivize immediate action. The call to action is "Run. Don't walk. @freesoul"

# Ad summary This ad features a woman applying lipstick and promotes Free Soul's Collagen Glow Complex as a way to protect the skin underneath makeup. It emphasizes that using Collagen Glow supports smoother-looking skin in one simple daily step and offers 20% off a collagen routine. # Brand positioning Free Soul is presented as a modern wellness brand that emphasizes beauty from within. It positions itself in the beauty and wellness space by focusing on what supports skin health underneath makeup. The brand aims to appeal to consumers who are already invested in their beauty routine and want to enhance their skin's overall health with simple daily solutions. By promoting its Collagen Glow Complex, Free Soul attempts to align with the values of effortless beauty and comprehensive skincare, suggesting that its products are easy to integrate into existing routines while providing fundamental benefits. # Product The product being advertised is Free Soul's Collagen Glow Complex, a supplement designed to support smoother-looking skin under makeup. It is presented as a simple, daily step to enhance overall skin health. The product comes in a pink pouch with the Free Soul logo and the product name prominently displayed (on-package label text). The Collagen Glow Complex appears to be targeted toward individuals who use makeup and are interested in maintaining or improving their skin's condition. It addresses the purchase barrier by emphasizing simplicity of use, integrating into an existing routine, and providing comprehensive skincare. # Visual style The ad has a lifestyle aesthetic, aiming to blend seamlessly into a user's feed. The color grading gives the image a slightly muted, modern feel. The depth of field is shallow to create a soft, flattering effect. The scene mimics the everyday routine of the customer. # Hooks Headline: You perfect your makeup. Now protect what's underneath. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action UNLOCK 20% OFF A COLLAGEN ROUTINE # Point of view - [object Object] # Storyline - The ad opens by acknowledging the viewer's dedication to perfecting their makeup routine. This is intended to create an immediate point of connection by recognizing a common practice among the target audience. The story is being told from the perspective of the brand. - The ad pivots to introduce the idea of protecting what's underneath the makeup. This aims to shift the focus from surface-level beauty to underlying skin health. This portion of the story is from the perspective of the brand. - The narrative highlights the Collagen Glow Complex as a product that supports smoother-looking skin under makeup. This positions the product as an easy daily step, addressing potential barriers to purchase such as time commitment or complexity. The perspective here is from the brand promoting the product as a solution. - The ad closes with a call to action to unlock 20% off a collagen routine. This incentivizes immediate action by presenting a limited-time offer. The perspective is that of the brand aiming to convert interest into sales.

# Ad summary An in-feed image ad promoting Free Soul vegan protein blend. The ad features a person holding Free Soul protein powder and a container. Text overlay highlights a sale and a free gift. # Brand positioning Free Soul is presented as a women's health and wellness brand focused on protein supplements. The brand appears to be targeting women who are seeking convenient and accessible ways to incorporate protein into their diets. Free Soul positions itself as a brand that does not usually offer sales and free gifts to create a sense of urgency for the customer. # Product The ad promotes Free Soul Vegan Protein Blend. It is a protein supplement that is chocolate flavored. The ad also includes a container of Free Soul, but does not specify if the product is the same. The ad addresses a barrier by highlighting the limited-time sale and the free gift, encouraging customers to stock up. # Visual style The ad has a UGC feel with a natural aesthetic. The lighting is bright and natural. The image has a casual feel, as if taken spontaneously. The simple background keeps the focus on the products. # Hooks Headline: Girls, the protein I always talk about is on sale right now and you get a free gift! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a first-person endorsement, alerting female customers that the protein the person always talks about is currently on sale and includes a free gift. This is intended to grab the viewer's attention and to create a sense of urgency through FOMO. - The person conveys the urgency and rarity of the offer, stating, "They never do this! So stock up.." to encourage immediate action. This aims to leverage scarcity and potentially drive conversion. - The person tags @freesoul encouraging viewers to visit the brand's profile. This prompts viewers to learn more about the product and brand, to increase awareness.

# Ad summary An image for Free Soul protein powder featuring a promotional offer and a testimonial about the product's effects. # Brand positioning Free Soul is a brand positioned as providing the best protein for women, focusing on the functional benefit of not causing bloating or tasting unpleasant. The brand is presented in a real-life setting, aligning with an approachable and relatable lifestyle. # Product The featured product is Free Soul's Vegan Protein Blend, specifically the chocolate flavor. It is presented as a protein powder that does not cause bloating or have a bad taste, which are common purchase barriers in the protein supplement category. The packaging shows that each serving contains 20g of protein. The testimonial also implies a free gift is included with the purchase. # Visual style The ad has a UGC production quality, likely shot on a phone, with simple product placement against a blurred background. The image uses soft lighting and a slight color filter for a consistent aesthetic. # Hooks Headline: Ladies!! 36% off the best protein for women # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by announcing a limited-time offer for 36% off the protein. This is conveyed from the brand's perspective to grab the viewer's attention and encourage immediate action. - Next, the image showcases the Free Soul product packaging. This serves to visually introduce the product and highlight its branding, presented from a product-focused perspective. - The storyline transitions to a customer testimonial emphasizing the protein's key benefits, notably that it doesn't cause bloating or taste unpleasant. This comes from the customer's point of view, aiming to build trust and credibility. - The customer also mentions receiving a free gift with their purchase, which adds an additional incentive. This is presented from a customer's perspective.

# Ad summary An image ad for Free Soul promotes their vegan protein blend with a limited-time offer that includes 36% off and a free tin. # Brand positioning Free Soul is presented as a brand offering protein products designed for women. This is implied by the use of pink packaging and the focus on vegan protein blends. The brand focuses on providing supplements that align with a healthy lifestyle, offering products such as vegan protein blends. The brand positions itself as providing high-quality protein blends with added benefits such as a free tin. # Product The ad features Free Soul's Vegan Protein Blend in Chocolate flavour. The protein blend is designed to provide essential nutrients while catering to those seeking a vegan-friendly option. The packaging is a pink bag, showcasing the Free Soul logo and highlighting that it is a vegan protein blend. A free tin is offered with the purchase, incentivizing customers to try the protein blend. The ad copy emphasizes the incredible 36% discount, suggesting a limited-time offer to encourage immediate purchase. # Visual style The ad uses a minimalist and authentic visual style, with a focus on the product itself. The shot appears to be taken in natural light, giving it a real and unfiltered look. The pink and purple color scheme aligns with the brand's visual identity, while the simple background keeps the attention on the protein powder and tin. # Hooks Headline: My favourite Protein just arrived! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of an unboxing, presenting the Free Soul protein powder and tin inside a cardboard box. This intends to simulate the excitement of receiving the product and creates a sense of anticipation for the customer. - The ad provides a message in the center of the image, sharing a customer perspective expressing excitement about the arrival of their favorite protein and the incredible discount of 36% off plus a free tin. This creates a sense of urgency and highlights the value of the offer.

# Ad summary This ad for Free Soul features a woman preparing a drink using Free Soul's Sculpt protein powder. The ad highlights the powder's key nutritional information: 20g of protein, almost 0g of sugar, and only 99 calories. # Brand positioning Free Soul is presented as a health and wellness brand focused on creating nutritional products tailored for women. The brand positions itself by highlighting key health benefits in their products, such as high protein and low sugar content. The brand's aesthetic and tone are clean and modern, emphasizing a lifestyle that values fitness and mindful eating, appealing to health-conscious consumers who want convenient and nutritious options to support their wellness goals. # Product The advertised product is Free Soul's Sculpt protein powder, designed to support women's health and fitness goals. Key features highlighted include its high protein content (20g), very low sugar content (almost 0g), and low-calorie count (99 calories). The packaging and ad copy emphasize a focus on clean eating and nutritional balance, appealing to users looking for convenient and healthy ways to supplement their diet. The product is presented as an easy-to-use powder, shown being scooped with a straw, suggesting it can be quickly mixed into drinks. The ad targets individuals seeking to enhance their physique and overall well-being through protein supplementation. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the product in a natural, everyday setting. The lighting is soft and diffused, creating a warm, inviting atmosphere. The use of a solid color block and clear typography provides a simple and effective way to highlight the key product features. The overall impression is polished yet approachable, suggesting a lifestyle-oriented product that integrates seamlessly into a health-conscious routine. This ad evokes a high-production value and feels like it could belong in-feed on Instagram or TikTok. # Hooks Headline: 20g Protein. Almost 0g Sugar. 99 Calories. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a text overlay that highlights the key nutritional benefits of Free Soul's Sculpt protein powder: 20g of protein, almost 0g of sugar, and 99 calories. This is intended to immediately grab attention by conveying the product's health benefits from the brand's perspective. - Next, the ad transitions to a visual demonstration of the product being used. A woman is shown holding a pink bag of Sculpt protein powder and preparing to scoop the powder with a straw. The brand aims to demonstrate the product’s ease of use and integration into a daily routine.

# Ad summary A woman demonstrates the use of Free Soul Hydrate electrolyte sachets. She highly recommends using them before drinking coffee to feel more energized throughout the day. She adds the citrus salt flavor to her water and notes that it tastes like San Pal. # Brand positioning Free Soul is presented as a health and wellness brand that is dedicated to empowering women through nutrition and lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of products that enhance energy levels and overall well-being. The Free Soul Hydrate Electrolytes product contains sodium, potassium, magnesium, vitamin C, zinc, and zero sugar. The brand seems to promote a lifestyle of wellness and self-care, aligning with values of health-consciousness. The brand pushes against the norm of ignoring the need for electrolytes, especially when consuming caffeine. The brand positioning is both functional and emotional. # Product Free Soul Hydrate Electrolytes are advertised as electrolyte sachets containing 1000mg sodium, 300mg potassium, 70mg magnesium, 40mg vitamin C, 2.5mg zinc, and zero sugar. The product is intended for anyone looking to boost their energy levels and stay hydrated. The product comes in a citrus salt flavor, which is described as tasting like San Pal, as well as mango and lime and mixed berry. The ad highlights the convenience of the sachets and the benefits of taking electrolytes before drinking coffee to prevent an afternoon slump and feel more energized. The single-use sachets eliminate the need for measuring or preparation, and the variety pack offers a way to sample flavors to determine your favorite. # Visual style The ad's aesthetic is casual and authentic, resembling user-generated content. The lighting appears natural, and the production quality is simple, contributing to a relatable and trustworthy tone. The editing style consists of quick cuts and static shots, maintaining a consistent pace throughout the ad. The audio is synced with visual elements, and overall the ad feels organic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the Free Soul Hydrate product, expressing how excited she is and emphasizing that using the product was the 'best recommendation' she has had all year. - 00:04–00:16 00:04–00:16 The creator demonstrates using the product by pouring one sachet into a water bottle with cold water and ice, while speaking about using the product before morning coffee. - 00:16–00:20 00:16–00:20 The creator shares that she doesn’t get an afternoon slump anymore and feels more energized. She says that the flavor is insane. - 00:20–00:28 00:20–00:28 The creator states that she has the citrus salt flavor, and recommends the variety pack, since the brand offers a mango and lime flavor as well as a mixed berry flavor. - 00:28–00:31 00:28–00:31 The creator explains that the citrus salt flavor tastes like San Pal. - 00:31–00:35 00:31–00:35 The creator adds water to the bottle and calls the product delicious. - 00:35–00:42 00:35–00:42 The creator refers to the product as a wake up call and explains that electrolytes are supposed to taste salty.

# Ad summary This ad promotes Free Soul's CreaGlow supplement as a convenient, all-in-one solution for women looking to improve their training, recovery, and overall results. The ad features a fit woman demonstrating how she incorporates the supplement into her daily routine, highlighting its benefits for muscle growth, hydration, skin health, and more. # Brand positioning Free Soul is presented as a health and wellness brand that caters to women, focusing on creating efficient and effective supplements to support their fitness and beauty goals. The brand positions itself as a solution for busy women who want to streamline their supplement routines without compromising on results. Free Soul emphasizes convenience and ease of use, combining multiple beneficial ingredients into a single product. The brand aligns with a lifestyle of fitness, health consciousness, and self-care, promoting a functional and results-driven approach to wellness. # Product The featured product is Free Soul's CreaGlow, a supplement designed as an all-in-one solution for women's fitness and beauty needs. It combines five different supplements into one serving, including creatine for muscle growth, collagen for hair and nail strength, electrolytes for hydration, hyaluronic acid for smoother skin, and biotin for fewer wrinkles. CreaGlow is presented as a convenient way to streamline a supplement routine, making it easier to stick to. The product supports training, recovery, and visible results, such as a bigger booty. It is designed to be mixed into a morning drink for easy consumption, fitting seamlessly into a regular fitness regimen. # Visual style The ad has a UGC feel with a mix of selfie-style shots and gym footage. The editing includes quick cuts to maintain a fast pace, and smooth transitions between different exercises and moments. The production quality is decent, with clear visuals and a focus on showcasing the product in various settings. The pacing is consistent throughout, with cuts timed to match the voiceover and highlight product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman in workout attire at the gym asks the audience if they are looking for a 'one and done' supplement. - 00:01–00:07 In response to the initial question, the woman in workout attire shares FreeSoul's CreaGlow powder, stating, "It's called CreaGlow, and it's a mixture of about five different supplements I was already taking, but in one serving instead." - 00:03–00:07 As a continuation of the previous statement, text overlays on the screen present Creatine, Collagen, Electrolytes, Hyaluronic acid, and Biotin as the key ingredients with their respective benefits. The woman prepares the CreaGlow drink. - 00:07–00:09 Continuing from the supplement preparation, the woman states, "Making it so much easier to stick to," and then shows the product being enjoyed before flexing to the camera. - 00:09–00:13 Transitioning from product use, the woman is shown working out, stating, "It supports my training, recovery and the results really do speak for themselves." - 00:13–00:16 Picking up on the earlier message of integrating the supplement, the woman then states, "I just mix it into my morning drink, train like normal and stay consistent." - 00:16–00:20 The woman in workout attire concludes the story by sharing, "All the benefits of my old routine, now, in one easy step."

# Ad summary This image ad for Free Soul features a woman in workout clothes preparing a drink with Free Soul protein powder. The ad highlights the product's nutritional benefits, showcasing its high protein, low sugar, and low calorie content. # Brand positioning Free Soul positions itself as a provider of nutritional supplements tailored specifically for women's health and wellness. The brand emphasizes a balanced approach to fitness and nutrition, promoting products that support an active lifestyle without sacrificing taste or convenience. Free Soul aligns with values of empowerment and self-care, offering solutions that fit seamlessly into a modern woman's busy routine. The brand seems to ignore the hyper-masculine messaging commonly found in the supplement industry, and instead promotes products that are delicious and help women look and feel their best. # Product The featured product is Free Soul protein powder, which is presented as a nutritious supplement designed to support women's health and fitness goals. Each serving contains 20g of protein, almost 0g of sugar, and only 99 calories. The product is packaged in a bright pink pouch with the Free Soul logo prominently displayed. It is implied that the protein powder is easy to incorporate into daily routines, as the woman in the ad is shown preparing a drink with it. This ease of use helps address potential purchase barriers related to time commitment or complexity of preparation. The ad highlights the product's balanced nutritional profile as a key selling point, making it an appealing option for health-conscious consumers. # Visual style The ad has a clean, modern aesthetic with a focus on natural lighting and lifestyle imagery. The production quality is high, resembling a studio shot but with a realistic, everyday feel. The visual motif is a split-screen layout with a solid color block at the top and a lifestyle scene below. The image treatment includes subtle color grading to enhance the warmth and saturation of the colors. The typography is integrated seamlessly with a large, bold font for the headline. The ad's overall style aims for a blend of aspirational and approachable, designed to capture attention while maintaining a sense of authenticity. # Hooks Headline: 20g Protein. Almost 0g Sugar. 99 Calories. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a text overlay stating “20g Protein. Almost 0g Sugar. 99 Calories.” This quickly informs the viewer of the product's primary nutritional benefits from the brand's perspective. This is intended to hook the viewer by highlighting the product’s key selling points: high protein, very low sugar, and low calorie count. - The visual then transitions to a woman in workout clothes preparing a drink. The audience experiences a slice of life moment as the woman is shown opening a pouch of Free Soul protein powder, which is being displayed at eye level and in focus to grab the audience's attention. This is from the perspective of an observer witnessing the product being used in a real-life setting.

# Ad summary The ad promotes Free Soul's CreaGlow supplement. It highlights the product's value by listing its price per day and the skin benefits it provides, such as reduced wrinkles, better hydration, smoother skin, and stronger hair and nails. # Brand positioning Free Soul presents itself as a provider of supplements designed to enhance beauty from within. The brand's positioning is focused on providing simple daily supplement to enhance beauty. The ad copy mentions enhancing hydration, reducing wrinkles and promoting smoother skin. This focus suggests that Free Soul aims to align with a lifestyle of wellness and self-care. # Product The product is CreaGlow, a supplement by Free Soul, designed to improve skin health. The ad claims that it supports reduced wrinkles, better hydration, stronger hair and nails, and smoother skin, and costs 93p a day. The product comes in raspberry flavor and contains marine and herbal collagen. The packaging highlights its commitment to providing quality ingredients and the use of natural sources to boost beauty from within. # Visual style The ad utilizes a clean and straightforward visual style with a focus on the product and its benefits. It has a studio-shot feel with clear lighting and product in focus. The sticky notes give it a personal, approachable feel. The typography is simple and legible, and the color palette is soft and inviting. # Hooks Headline: 93p a day to support... # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a hand holding a CreaGlow supplement pouch, immediately introducing the product to the viewer and conveying what the ad will be focused on from the brand's perspective. - The ad highlights the supplement's benefits through handwritten notes, focusing on the advantages it brings to the user's skin. The purpose is to clearly convey the positive outcomes for the customer and peak their interest. - The ad presents the value by stating the cost per day, which aims to demonstrate the affordability of achieving the advertised benefits from the brand's perspective. This section is included to break down a potential barrier to purchase. - The ad ends with an offer for a 20% discount and a free gift. This aims to incentivize immediate purchase and provide added value, encouraging conversion, from the brand's perspective.

# Ad summary This image ad showcases Free Soul CreaGlow collagen powder, highlighting its benefits for skin firmness, smoothness, hydration, and hair and nail strength. It emphasizes a special price of £27.99. # Brand positioning Free Soul is presented as a wellness brand focused on beauty from within. It positions itself as a provider of supplements that enhance physical appearance attributes such as skin, hair, and nails. The emphasis on these benefits suggests a brand that aligns with a lifestyle of self-care, beauty enhancement, and nutritional support for overall wellness. The brand aims to occupy a space in the consumer's mind as a go-to for inner and outer beauty solutions, potentially pushing against the norms of purely topical beauty treatments by offering supplements that work from the inside out. The positioning is both functional (providing tangible physical improvements) and emotional (supporting self-care and confidence). # Product The featured product is CreaGlow CREATURE + COLLAGEN by Free Soul, a supplement powder designed to enhance beauty from within. The packaging specifies it contains premium quality collagen with beauty blend. The packaging shown is in a raspberry flavor. The ad implies that this product supports skin firmness, skin smoothness, hydration, and hair and nail strength. The messaging highlights that the product is available 'Just £27.99', addressing a potential purchase barrier by presenting it as an accessible option. This product is for individuals seeking comprehensive beauty support through nutritional supplements. # Visual style The ad employs a clean and straightforward visual style, resembling a product flatlay. The production quality appears relatively simple, possibly shot in a studio. The image treatment involves soft lighting and minimal color grading. The typography is integrated clearly. The ad contrasts typical norms with its blend of high-quality imagery, clean fonts, and on-trend visual presentation for scannability. # Hooks Headline: Just £27.99 to support... # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a hand holding a packet of CreaGlow CREATURE + COLLAGEN. The brand is demonstrating their product and emphasizing its tangible presence and real-world availability. - The narrative progresses to the price, highlighted in bold pink text. The brand is directly communicating the product's cost to entice potential buyers with a limited-time offer. - The image then presents four sticky notes, each listing a different benefit. The brand is breaking down the product's functionality and desired outcomes in a clear, visually digestible manner.

# Ad summary This ad is for Free Soul vegan protein blend and promotes a limited-time offer of 36% off and a free large tin. # Brand positioning Free Soul is presented as a brand catering to women, as the text "Made for Women" is present. The overall impression is one of wellness and nutrition, focusing on vegan options. The presence of a "Spring Sale" suggests a seasonal promotional strategy. The brand occupies a space in the market that prioritizes health and is tailored towards the female demographic. It is positioning itself as a provider of nutritional supplements designed with women's needs in mind. # Product The ad showcases Free Soul Vegan Protein Blend, promoted as a nutritional supplement. It is advertised as containing 20g of protein. The visual shows both a maroon tin and a pink pouch of the protein blend, along with a scoop. Key purchase considerations are addressed by highlighting its vegan formulation and the limited-time promotional offer of 36% off, alongside the mention of a free large tin. The product presentation emphasizes its suitability for women. # Visual style The ad features a product-focused, studio-shot composition against a clean white backdrop. The overall aesthetic emphasizes the product's appeal. The color palette is soft and feminine, with pastel tones. There is minimal background detail, with emphasis on the products. # Hooks Headline: RUNNING LOW? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question, "Running low?", presented from the brand's perspective, designed to engage viewers who are already customers or familiar with the product and may need to restock. - The brand then highlights a limited-time promotional offer, stating "Free Large Tin", enticing viewers with an additional incentive to purchase now. - The brand then highlights the discounted price for the product: "36% Off."