How Dose & Co Advertises on Meta

# Ad summary The ad features Dose & Co. Collagen Peptides Unflavored being added to an iced coffee. A hand adds a scoop of the collagen peptides powder and then stirs the drink. # Brand positioning Dose & Co. is presented as a brand that enhances daily routines by seamlessly integrating collagen peptides into beverages. The brand aligns with a health-conscious lifestyle, suggesting simplicity and ease of use by showing how the product can be effortlessly added to coffee. It aims to occupy a space in the consumer's mind that associates wellness with convenience. # Product Dose & Co. Collagen Peptides Unflavored is a supplement designed to be easily mixed into drinks like coffee. The ad highlights that it contains 20g of collagen per serving, which promotes hair, skin, and nail health. The USPs conveyed include its unflavored nature, allowing it to blend seamlessly into various beverages without altering taste, and its practical packaging. The product is targeted at consumers looking for easy ways to improve their beauty routine. # Visual style The ad has a polished aesthetic with natural lighting and a clean, minimalist setup. The editing style features static shots with a medium pace. The production quality is high-end, supporting the brand's positioning of wellness and simplicity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A hand holding a golden spoon adds Dose & Co. Collagen Peptides into an iced coffee. - 00:04–00:08 A hand stirs the Dose & Co. Collagen Peptides into an iced coffee.

# Ad summary An advertisement for Dose & Co. collagen peptides featuring a testimonial from consumers claiming it helps hair grow faster. # Brand positioning Dose & Co. positions itself as a premium brand that delivers effective collagen peptide supplements. The brand aims to occupy the space of a high-quality, reliable solution for enhancing beauty from within. Aligning with a health-conscious lifestyle, Dose & Co. is presented as a simple addition to one's daily routine, promoting beauty and wellness through its collagen peptide products. The brand aims to stand out by highlighting the quality and effectiveness of its collagen peptides, focusing on tangible results like faster hair growth, thereby differentiating itself through consumer-backed results. # Product The product featured is Dose & Co. Collagen Peptides, an unflavored supplement containing 20g of collagen per serving. This product is designed to be easily integrated into daily routines, such as adding it to a drink. The ad highlights that, according to an extensive 28-day Consumer Perception Study of 192 people, 84% of users reported faster hair growth, suggesting it helps enhance beauty from within. The "unflavored" claim addresses a potential purchase barrier by indicating that the product can be easily added to a variety of foods or drinks without altering their taste. The focus on hair growth implies the product is for consumers looking to improve their hair's health and growth rate. # Visual style The ad has a clean, minimal aesthetic with soft, natural lighting that conveys a sense of health and wellness. The focus is sharply on the product and testimonial, with a shallow depth of field blurring the background. The color palette is muted, with beige, gold, and dark blue tones that evoke a sense of premium quality. The image is studio-shot, likely with professional lighting and composition to enhance the product's appeal. # Hooks Headline: 84% said hair grew faster* # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by spotlighting a consumer study result that states 84% of people reported faster hair growth. The intention is to immediately capture attention and create intrigue about the product's efficacy, coming from the perspective of other users. - The ad then displays the Dose & Co. Collagen Peptides product in its container. The intention is to visually introduce the product and reinforce the brand's presence, shown from the brand's perspective. - The ad closes by including a disclaimer stating that the claim is based on an extensive 28-day Consumer Perception Study of 192 people. This is to add transparency and credibility to the claim, coming from the brand's perspective.

# Ad summary This ad promotes Dose & Co.'s Beauty Serum Face Beads. It features a "Just pay postage" offer with a "FREE" product mention and focuses on showcasing the product's packaging in a lifestyle-oriented setting. # Brand positioning Dose & Co. is presented as a modern beauty and wellness brand, offering premium supplements and skincare products in sleek, eco-friendly packaging. The brand emphasizes simplicity and efficacy, aiming to integrate seamlessly into a consumer's daily routine. The ad implies a functional brand positioning, highlighting the ease of use and the tangible benefits of their beauty serum face beads. The brand appears to value accessibility by lowering the barrier to entry with a "free" product, allowing customers to try the product with just the cost of postage. # Product The advertised product is Dose & Co.'s Beauty Serum Face Beads, a limited edition skincare product designed to provide a hydro glow. The product consists of 26 face beads designed for single-use servings, with a total volume of 14ml. The packaging is a rectangular box in a tan and blue color scheme, featuring the brand's logo and product name. The USP of the product, as implied, is its convenience and the promise of radiant skin through its serum-infused beads. The ad directly addresses the purchase barrier by promoting it as "FREE," making it an easily accessible trial product for new customers willing to pay for postage only. # Visual style The ad uses a clean, minimalist aesthetic with a focus on soft, natural lighting. The production quality appears to be studio-shot with a lifestyle focus. The color palette is muted, with tan and navy blue tones creating a sophisticated and calming mood. The typography is simple and legible, supporting the overall accessible visual style, ensuring the ad feels inviting and easy to scan. # Hooks Headline: Just pay postage # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer that the consumer can 'Just pay postage,' creating a sense of value and low commitment from the brand's perspective. This lowers the initial barrier to trying the product and grabs the viewer's attention with an upfront offer. - The focal point shifts to a woman holding a Dose & Co. Beauty Serum Face Beads box, emphasizing the product's packaging and design from an observer's point of view. This reinforces the visual appeal and product identity. - A "FREE" label is displayed, further highlighting the value proposition and encouraging trial from the brand's perspective. This reinforces the deal and incentivizes immediate action.

# Ad summary This ad features a repeating flatlay of Dose & Co.'s Beauty Elixir Marine Collagen Strawberry Lemonade product packaging. # Brand positioning Dose & Co. is presented as a beauty and wellness brand that offers collagen-based products. The brand positioning is luxury and premium, as communicated by the minimal and upscale design of the product packaging. The use of 'elixir' in the product name and the 'limited edition' detail suggests a certain exclusivity and sophistication. Dose & Co. ignores category norms of harsh chemical formulations by providing beauty products from natural sources. The brand is positioned as a provider of beauty solutions through consumable collagen products, aligning with a lifestyle focused on holistic beauty from within. # Product The product featured is Dose & Co. Beauty Elixir Marine Collagen in Strawberry Lemonade flavor, a limited edition offering. It comes in a resealable, flexible blue pouch with a coral-colored top section and contains marine collagen, as detailed in the product name. The product is intended to be a beauty supplement that can be consumed as part of one's daily routine. The product is positioned as both a beauty product and a wellness product. The 'elixir' designation implies it is a premium product intended to enhance beauty from within. # Visual style The ad utilizes a clean and modern aesthetic. The production quality is high, with a studio-shot look. The visual motif includes a repeating grid layout, showcasing multiple units of the product packaging. The image treatment appears to be professionally lit and color-corrected, with a focus on product visibility. The typography is clean and legible, likely intended for quick scannability in-feed. The style is not platform-native, but its clean execution and flatlay composition aim to be visually appealing and attention-grabbing. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases multiple units of the Dose & Co. Beauty Elixir Marine Collagen pouches, creating a repeating pattern. This is likely intended to emphasize the product's presence in the market and create visual interest and repetition.

# Ad summary This image ad for Dose & Co promotes a free beauty bundle available for new subscribers only. It features the brand's Beauty Elixir Marine Collagen Strawberry Lemonade and a branded glass bottle. # Brand positioning Dose & Co. is presented as a premium beauty and wellness brand focused on collagen-based products. The brand positions itself as a provider of convenient and accessible beauty solutions, offering products that seamlessly integrate into daily routines. By including the reusable bottle with the purchase, the brand also shows that it cares about sustainability. # Product The featured product is Dose & Co.'s Beauty Elixir Marine Collagen in Strawberry Lemonade flavor, a limited edition offering from the brand. It is marketed as a convenient drink mix designed to enhance beauty from within. The product comes in a resealable pouch and contains 5000mg of collagen peptides, hyaluronic acid, and vitamin C, promising to support hair, skin, and nail health. The ad also features a glass bottle with the brand name printed on its side, implying a reusable and sustainable method for consuming the beauty elixir. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility and clarity. The color palette is soft and inviting, featuring pastel hues that evoke a sense of health and wellness. The lighting is soft and diffused, which minimizes harsh shadows and highlights the products' textures. The ad appears to be studio-shot with high production quality. # Hooks Headline: Free Beauty Bundle # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by inviting the viewer to “CLAIM YOUR Free Beauty Bundle,” setting the stage for a value-driven promotion. This is told from the brand's perspective to immediately grab attention and signal an appealing offer. - The focus then shifts to highlighting the value of the bundle with a “WORTH £47” callout, reinforcing the attractiveness of the deal. This is also told from the brand's perspective to emphasize the monetary benefit to the customer. - The ad concludes by adding “NEW SUBSCRIPTIONS ONLY*”, clarifying the terms of the offer. This is told from the brand's perspective to set expectations and drive the desired action (subscription).

# Ad summary This ad promotes Dose & Co collagen products, highlighting their clean ingredients, various blends for different routines, and benefits for hair, skin, and nails. The ad features a creator, explaining why they prefer Dose & Co collagen. # Brand positioning Dose & Co positions itself as a clean and simple collagen brand. The brand promotes values of health and wellness, providing clean ingredients. The brand is targeting people that care about what goes into their bodies. The brand offers a functional product line that caters to different lifestyles and preferences, emphasizing ease of use and noticeable results. # Product Dose & Co collagen products are presented as dietary supplements designed to improve hair, skin, and nail health. The ad highlights multiple products, including Marine Collagen (unflavored), Beauty Collagen (Mixed Berry), Collagen Creamer (Dairy-Free Vanilla), Collagen Protein Powder (Vanilla), and Collagen Peptides (Unflavored). All products feature clean, simple ingredients with no fillers or artificial sweeteners and are sustainably sourced. The products are also described as gluten-free, sugar-free, non-GMO, keto-friendly, and bioavailable, ensuring optimal absorption. The products can easily be added to daily routines such as coffee, smoothies, or oats. The collagen protein powder is a 2-in-1, while the collagen peptides are flavorless and textureless, allowing them to be mixed into anything. # Visual style The ad has a polished, commercial feel with a bright and clean aesthetic. The editing includes quick cuts and smooth transitions, maintaining a consistent pace. The visual motifs include close-up shots of the product containers, showing the user how to incorporate the product into their daily life. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out Dose and Co # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman holding Dose & Co Collagen Protein Powder, smiling, and gesturing towards the product and additional containers behind her. - 00:00–00:04 The narrator states that Dose & Co is a brand that makes sense for people who care about what goes into their bodies. This is intended to position Dose & Co. as a brand aligned with health-conscious consumers. The shot shows a variety of the brand's products. - 00:04–00:08 The woman says she started using Dose & Co collagen because it’s a New Zealand brand, implying quality and purity. She adds, "and you can tell." - 00:07–00:13 The ad shows Dose & Co Marine Collagen Powder being added to a beverage, emphasizing its clean and simple ingredients, and absence of fillers and artificial sweeteners. This shows how the product is used and reinforces the brand's commitment to natural ingredients. - 00:13–00:20 She states that Dose & Co collagen is easier to take every day and that consistent use leads to noticeable results, particularly in hair, skin, and nails. This frames the product as an easy addition to daily routines. - 00:20–00:26 The creator highlights that the products are gluten-free, sugar-free, non-GMO, and bioavailable, reinforcing the product's health benefits. A hand shows the packaging that states these features. - 00:26–00:33 The ad continues with a shot of the creator drinking a Dose & Co collagen product, followed by her holding a container of the collagen product. She notes that the brand offers a blend for every routine, including coffee, collagen creamer, and a 2-in-1 collagen protein for gym or shakes. The shot shows the coffee and collagen creamer containers. - 00:33–00:39 The creator specifies that the collagen peptides can be mixed into smoothies or oats, while noting that there is no taste or texture. This highlights the versatility and ease of incorporating the product into various diets. - 00:39–00:42 The woman says to check out Dose & Co if you want something clean and easy to add to your routine. This is a call to action that tells the viewer to buy the product. - 00:42–00:45 She concludes by saying that Dose & Co products can be found online or in stores across New Zealand. The ad ends with her holding a container of the product, smiling.

# Ad summary This Dose & Co. ad promotes a free gift with new subscriptions, highlighting the Beauty Collagen Mixed Berry product. # Brand positioning Dose & Co. is presented as a premium brand focused on beauty and wellness, specifically targeting consumers interested in collagen supplementation. The brand emphasizes simplicity and efficacy, aligning with a lifestyle that values self-care. The brand appears to ignore category norms, emphasizing a 'less is more' approach by offering a straightforward supplement with clear benefits without complex or excessive ingredients. # Product The featured product is Dose & Co. Beauty Collagen Mixed Berry, a flavored supplement food designed to enhance beauty from within. It contains 10g of collagen per serving and includes 120mg of hyaluronic acid and 90mg of Vitamin C. The ad explicitly mentions that the product is 'scientifically shown to improve skin hydration and elasticity and reduce appearance of wrinkles'. It is packaged in a cylindrical container, promoting ease of use and daily consumption. The key selling points are its scientifically-backed benefits for skin health and its formulation with essential nutrients. # Visual style The ad features a clean, minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with soft, diffused lighting and pastel color grading to convey a sense of sophistication. Typography is integrated clearly, and the overall effect is designed for easy scannability in a feed. # Hooks Headline: Free Gift # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing a 'Free Gift Worth $45' with a purchase, immediately grabbing the viewer's attention and incentivizing them to consider the offer. This is told from the brand's perspective to entice potential customers. - The ad showcases the Dose & Co. Beauty Collagen Mixed Berry product, highlighting key ingredients and scientifically-backed benefits to improve skin hydration and reduce wrinkles. This is communicated from the brand's perspective to build confidence in the product's efficacy. - The ad concludes by mentioning '*New Subscriptions only - 1 per customer*', setting a condition for the offer and creating a sense of exclusivity and urgency. This condition is stated from the brand's perspective to control the terms of the promotion.

# Ad summary This ad promotes Dose & Co. collagen peptides as an addition to a morning smoothie for beauty benefits. It visually demonstrates the addition of the collagen peptides to a smoothie. # Brand positioning Dose & Co. is presented as a brand focused on enhancing daily routines with beauty and health benefits, specifically through collagen peptides. The brand aligns with a lifestyle that prioritizes wellness and simplicity, as suggested by the easy integration of their product into a morning smoothie. The brand appears to be taking a functional approach, positioning itself as a convenient and effective way to incorporate collagen into one's diet for beauty benefits. There is one product shown. # Product The advertised product is Dose & Co. Collagen Peptides, presented as an unflavored powder meant to be added to a morning smoothie. The product aims to provide beauty benefits through the addition of 10g of collagen per serving. The packaging indicates that it is supplied as a powder in a container holding 225g. # Visual style The ad features a clean, minimalist visual style with soft lighting and a neutral color palette dominated by light tans and blues. The production quality appears high, with a focus on showcasing the product in a lifestyle context. The shot is well-composed and lit, emphasizing the product's aesthetic appeal and integration into a daily routine. # Hooks Headline: Your morning smoothie, with beauty benefits. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by describing a smoothie, indicating that it can easily be enhanced with Dose & Co collagen peptides. The brand is conveying that its product is an easy addition to an existing morning routine. - The product is shown, reinforcing how it blends seamlessly into a smoothie. This supports the message of easy integration into a daily routine and the functionality of the product as highlighted by the brand.

# Ad summary This ad showcases Dose & Co Collagen Peptides, highlighting a special offer of 30% off plus a free £47 gift with the first subscription. The ad features visuals of the product being prepared and consumed, emphasizing the ease and benefits of incorporating collagen peptides into daily routines. # Brand positioning Dose & Co. is presented as a premium brand offering award-winning collagen peptides aimed at enhancing beauty and wellness routines. The brand aligns with a lifestyle focused on simplicity and self-care, underscored by the clean product presentation and neutral color palette. Dose & Co. seemingly avoids artificial enhancements and presents a natural approach, opting for straightforward messaging that emphasizes the functional benefits of its products. The brand's positioning leans into both emotional and functional spaces, promising both visible results and a sense of well-being. # Product Dose & Co. Collagen Peptides is a supplement designed to easily integrate into one's daily routine. The unflavored collagen peptides are packaged in a light pink tub. The ad showcases the product being mixed into a cold drink, emphasizing its versatility and ease of use. The featured USP is its award-winning formulation, backed by over 11,000 5-star reviews. The ad addresses the purchase barrier by highlighting a special offer of 30% off plus a free £47 gift with the first subscription. The product is positioned for individuals seeking a simple and effective way to boost their beauty and wellness regimen. # Visual style The ad features a polished and clean aesthetic with soft lighting and static shots. The production quality appears to be high-end, contributing to a luxurious feel. The editing style is smooth and consistent, maintaining a calm pace that reinforces the idea of a simple and effortless beauty routine. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a visually appealing setup showcasing the Dose & Co. Collagen Peptides tub alongside a glass of water, instantly presenting the product and its common use case. - 00:00–00:05 The visual setup provides a sense of a premium beauty and wellness routine, suggesting the product is seamlessly integrated into a consumer's lifestyle. The brand maintains its positioning of simplicity and effectiveness.

# Ad summary This ad is promoting a subscription service that includes a free glass bottle for new subscribers. It offers a discount of 25% off the first order and 20% off ongoing orders, encouraging users to subscribe now. # Brand positioning The brand Dose & Co. is positioned as an eco-conscious provider of subscription services. The brand uses the promotion of a free glass bottle to promote sustainability and encourages the consumer to make a positive impact on the environment. The offer of ongoing order discounts further solidifies the brand as one that values customer loyalty and aims to make repeat purchases attractive. # Product The advertised product is a clear glass bottle with a bamboo lid. It is included as a free gift for new subscribers to Dose & Co.'s subscription service. The ad emphasizes the bottle's value by stating it is worth $20. The bottle is presented as a sustainable and reusable alternative to single-use plastic bottles, aligning with environmentally conscious consumers. The offer of a free bottle upon subscription is an incentive that lowers the initial barrier to entry and highlights the benefits of subscribing to the brand's offerings. # Visual style The ad has a clean and minimalist visual style, focusing on a product-in-hand shot against a plain background. The lighting is soft and diffused, enhancing the product's appeal. The color scheme is neutral with a muted palette. The text is integrated cleanly, and the design feels modern and approachable. The overall style aims to present the product and offer in a simple, appealing way, fitting for a brand that emphasizes natural and sustainable living. # Hooks Headline: SUBSCRIBE + GET A FREE Glass Bottle (WORTH $20!) # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting a subscription offer, emphasizing that new subscribers will receive a free glass bottle, with the goal of attracting new customers by highlighting the value of the free gift. This is from the brand's perspective. - Next, the ad details the discounts available: 25% off the first order and 20% off ongoing orders, encouraging ongoing subscriptions. This is from the brand's perspective, aiming to create customer loyalty and reduce churn. - Finally, the ad shows a hand holding the glass bottle, subtly showcasing the product’s quality and design. This is from the brand's perspective, visually demonstrating the tangible benefit of the subscription offer.

# Ad summary This image ad promotes Dose & Co. collagen creamer, offering 30% off plus a free gift with the first subscription. It highlights the product's award-winning status, positive reviews, and ease of incorporating it into a beverage. # Brand positioning Dose & Co. positions itself as a provider of premium collagen peptide products, as indicated by its product naming, 'Collagen Creamer', and highlighted product benefits. The brand aligns with a lifestyle that values health and wellness, and as a brand it cares about customer experience (reflected in the 11,000+ 5-star reviews). The brand differentiates itself by focusing on ease of use and integration into daily routines, specifically incorporating collagen into coffee or similar beverages. The brand's positioning blends functional benefits (collagen peptides) with emotional appeal (enhancing everyday rituals). # Product The advertised product is Dose & Co. Collagen Creamer in Vanilla flavor. It's a collagen peptide supplement designed to be added to beverages. Each serving contains 10g of collagen, and the product is marketed as award-winning. The product is presented as an easy way to incorporate collagen into one's diet, specifically by adding it to coffee. The ad addresses the purchase barrier of initial commitment by offering a discount and a free gift for the first subscription, making it more appealing for customers to try the product. # Visual style The ad has a clean, polished aesthetic, likely studio-shot. The visual motif centers around product integration into a daily routine (iced coffee). The image treatment involves soft lighting and neutral color grading to create a natural and inviting feel. The typography is integrated with clear hierarchy and readability. The style leans towards platform-native, fitting well within an in-feed or Stories environment. # Hooks Headline: SAVE 30% + FREE £47 GIFT # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting a promotional offer of 30% off plus a free gift with the first subscription. This is designed to capture attention and incentivize immediate action by offering a financial benefit, from the brand's perspective. - The ad showcases the product's 'award-winning collagen peptides' status and highlights positive customer feedback ('11,000+ 5-star reviews'). This aims to build trust and credibility by demonstrating popularity and recognition, from the brand's perspective. - The ad shows the Dose & Co. Collagen Creamer packaging and a scoop of the product being added to a glass of iced coffee. This illustrates the product in use and emphasizes its ease of integration into daily routines, from a customer's point of view.

# Ad summary This image ad for Dose & Co. Collagen Peptides highlights the product, its award-winning status, and positive reviews, while also promoting a limited-time offer of a 30% discount and a free £47 gift with the first subscription. # Brand positioning Dose & Co. is presented as a premium brand in the wellness and beauty space, specifically within the collagen supplement market. The brand emphasizes quality and efficacy, which is evident in the "award-winning" claim and the emphasis on collagen peptides. By featuring a clean, minimalist aesthetic and focusing on product benefits, Dose & Co. positions itself as a sophisticated and trustworthy choice for consumers looking to enhance their health and beauty routines. The brand appears to align with a modern, health-conscious lifestyle, appealing to customers who value premium ingredients and visible results. # Product The advertised product is Dose & Co. Collagen Peptides, available in unflavored powder form. The product aims to provide a convenient and effective way to supplement collagen intake. The packaging highlights that the product contains 10g of collagen per serving. The ad showcases the product mixed into a pink drink and served in a glass, suggesting it is a versatile supplement easily incorporated into one's daily routine. The primary USPs include being award-winning and supported by over 11,000+ 5-star reviews, which address purchase barriers by providing social proof and establishing credibility. # Visual style The ad has a clean, minimalist aesthetic with soft lighting and a neutral color palette. The production quality appears highly polished. The focus is on the product and its use, presented in a lifestyle-oriented manner. The typography is clean and legible, integrated seamlessly into the design. The overall style is modern and sophisticated, designed to be visually appealing and scannable in-feed. # Hooks Headline: SAVE 30% + FREE £47 GIFT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a limited-time offer: "SAVE 30% + FREE £47 GIFT With your first subscription.*" This grabs the viewer's attention with a strong incentive to purchase, told from the brand's perspective to entice immediate action. - Next, the ad highlights the quality and recognition of the product, stating "AWARD-WINNING COLLAGEN PEPTIDES" and “11,000+ 5-star reviews”. This is told from the brand's perspective to build credibility and trust by emphasizing external validation. - The ad presents the Dose & Co. Collagen Peptides product in its packaging next to a prepared drink. This is presented visually from the brand's perspective to show the product and its integration into a daily routine, reinforcing its ease of use and desirability.

# Ad summary This ad showcases the Dose & Co. collagen peptide product. It shows the product being added to a glass of water and stirred, then highlights a discount and the product's many 5-star reviews. # Brand positioning Dose & Co. is presented as a premium brand in the health and wellness space, offering collagen peptide supplements designed to seamlessly integrate into daily routines for beauty and health benefits. The brand emphasizes simplicity and quality, as demonstrated by the unflavored, easy-to-mix formula. The brand avoids making exaggerated claims, choosing instead to highlight customer satisfaction through 5-star reviews and an 'award-winning' label. By offering a subscription model with savings and free gifts, Dose & Co. encourages long-term use and positions itself as a trustworthy brand for sustained wellness. # Product The product featured is Dose & Co. Collagen Peptides, specifically the unflavored variety. It is a powdered supplement intended for easy mixing into beverages. The ad highlights the product's numerous 5-star reviews and its award-winning status, positioning it as a well-received and effective option in the collagen supplement market. It is shown being added to a glass of water and stirred, emphasizing its ease of use and seamless integration into a daily routine. A key selling point is the current offer of 30% off plus a free £47 gift with the first subscription, incentivizing viewers to try the product risk-free. # Visual style The ad has a clean, minimalist aesthetic with a focus on soft, natural lighting. The production quality appears polished, resembling a professional commercial. The editing style features static shots with smooth transitions, maintaining a consistent and relaxed pace. The neutral color palette and clear product focus communicate a sense of calm and reliability, suitable for an audience interested in wellness and self-care. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 00:00–00:17 The ad displays a container of Dose & Co. Collagen Peptides next to a glass of water. The hand of an individual opens the container, scoops out the powder using a golden spoon, and mixes it into the glass of water. - 00:17–00:32 00:17–00:32 The product is stirred and the final result is showcased in a close-up shot.

# Ad summary This image ad promotes Dose & Co. collagen peptides, highlighting a subscription offer that includes 30% off and a free £47 gift. It uses social proof with 11,000+ 5-star reviews and showcases the product being added to a beverage. # Brand positioning Dose & Co. positions itself as a premium brand offering collagen peptide supplements. The brand emphasizes quality and value by advertising award-winning products, offering discounts and gifts with subscriptions, and highlighting positive customer reviews. Its positioning seems to align with consumers seeking high-quality supplements to easily incorporate into their daily routines, steering away from generic, lower-quality competitors. The brand's visual aesthetic and messaging suggest it targets health-conscious individuals who appreciate both efficacy and value. # Product The advertised product is Dose & Co. Collagen Peptides, described as "unflavoured." It is designed to be added to beverages, as visually demonstrated in the ad. The product comes in a cylindrical container. The packaging highlights the award-winning nature of the product, with emphasis on the collagen content per serving. The advertisement specifically promotes a subscription, offering 30% off and a free £47 gift with the first subscription. The ad promotes the high volume of positive reviews as a selling point. # Visual style The ad uses a clean and polished visual style, likely studio-shot, with soft lighting and a neutral color palette. The composition is balanced, focusing on the product and its use. The typography is integrated seamlessly, with a modern and legible font. The overall aesthetic conveys a sense of quality and sophistication, aligning with the brand's premium positioning. # Hooks Headline: SAVE 30% + FREE £47 GIFT # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with an offer of 'SAVE 30% + FREE £47 GIFT' alongside 'With your first subscription,' intended to immediately grab the viewer's attention with a compelling deal. The brand is highlighting a limited-time incentive, to drive immediate action. - The ad then reinforces the product's credibility by highlighting it is 'AWARD-WINNING COLLAGEN PEPTIDES' and featuring '11,000+ 5-star reviews.' Here, the brand uses social proof to build trust and assure potential customers of the product's quality. - The ad shows the Dose & Co. Collagen Peptides container and powder being added to a drink. This moment provides a visual demonstration of how the product can be used, and emphasizes ease of use.

# Ad summary This ad promotes Dose & Co. collagen peptides, highlighting a subscription offer of 30% off and a free £47 gift. It showcases the product being mixed into various beverages and emphasizes its award-winning status and positive customer reviews. # Brand positioning Dose & Co. is presented as a premium brand in the wellness and beauty supplement category, particularly focused on collagen peptides. The brand positions itself as a provider of high-quality, award-winning collagen products, evidenced by the "Award-Winning Collagen Peptides" text and "11,000+ 5-star reviews." The brand aligns with a lifestyle that values health, beauty, and self-care, implied by the use of collagen peptides. There is no direct comparison of the brand's products with that of competitors. The brand positioning seems to lean more towards emotional cues, such as promoting a sense of well-being and beauty from within. # Product The advertised product is Dose & Co. Collagen Peptides, specifically the unflavored version. It is presented as a supplement to be added to beverages, as shown by its incorporation into water, green juice, and iced tea. Explicit details include the "Award-Winning" status and the high volume of positive reviews. The product is for anyone looking to improve their overall wellness and beauty routine through collagen supplementation, and the unflavored aspect suggests it can be easily integrated into existing diets without altering the taste of beverages. The ad addresses the potential barrier of product effectiveness by highlighting the numerous 5-star reviews, indicating customer satisfaction. # Visual style The ad features a polished, high-end aesthetic with soft, natural lighting and neutral color grading. The editing style primarily consists of static shots, and smooth transitions. The production quality gives off a commercial feel, emphasizing a sense of luxury and sophistication. The pacing is consistent, with a moderate number of cuts per minute, creating a smooth and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a woman stretching outdoors, followed by a close-up of the Dose & Co. Collagen Peptides container. The message is to highlight an active, healthy lifestyle, suggesting that the product fits into this routine. This is told from the brand's perspective, showcasing its potential customer base and product offering. The tone is aspirational and health-focused, progressing the narrative by introducing the product in the context of a wellness-oriented lifestyle. - 00:02–00:08 00:02–00:08 A hand uses a golden spoon to scoop the collagen peptides from the container and adds them to a glass of water. This moment conveys how simple and easy the product is to use. The perspective is from the brand, showing the product's application. The tone is practical and straightforward, emphasizing ease of use and seamless incorporation into daily routines. This progresses the narrative by showing the product in action. - 00:08–00:14 00:08–00:14 The ad shows the collagen peptides dissolving in water, followed by their addition into other beverages like green juice and iced tea. This conveys the product's versatility and compatibility with various drink options. The perspective is from the brand, showcasing the product's use cases. The tone is informative and versatile, suggesting the product can fit into anyone's routine, regardless of their drink preferences. It builds on the narrative by demonstrating the product's adaptability. - 00:14–00:18 00:14–00:18 Close-up of a person drinking the collagen-infused water. This conveys the final step of consumption and implies a sense of satisfaction or benefit. The perspective is from an implied customer, focusing on the act of enjoying the product. The tone is intimate and personal, suggesting a beauty/wellness ritual. The narrative progresses to the end use, implying the benefits of the product. - 00:18–00:21 00:18–00:21 The ad concludes with a shot of the Dose & Co. product next to a glass of water containing the product, bringing the focus back to the brand and product. This is from the brand's perspective, reinforcing the image of the product and its association with a healthy routine. The tone is reassuring and conclusive, reinforcing the brand's message and product positioning.

# Ad summary This ad promotes collagen peptides to help maintain a youthful appearance. The ad showcases a product demonstration, highlighting ease of use, and purchase incentives. # Brand positioning The brand is presented as a premium brand, suggested by the elegant packaging and golden spoon. The language in the ad suggests quality with the line "Award-winning Collagen Peptides" and also presents the brand as very popular, with text stating "11,000+ 5-star reviews". The brand positions itself as providing beauty products and emphasizes product benefits, in particular, the ability to maintain a youthful appearance. # Product The product being advertised is a collagen peptides powder. As shown in the ad, the product is for anyone looking to boost their collagen production for a more youthful appearance, as implied by the extreme close-up of the woman's face at the end of the ad. The ad emphasizes the ease of use by demonstrating the powder being mixed into a glass of water. The ad makes the product worth trying by including a limited-time offer of 30% off, plus a free £47 gift with the first subscription. # Visual style The ad has an elegant, polished aesthetic with warm, soft lighting. The editing style is focused on product demo shots, brand benefits, and a model's face. The ad uses static shots. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 00:00–00:13 The ad starts with a visual of all the benefits you will receive upon subscribing to the brand. It includes 30% off plus a free £47 gift with your first subscription, 11,000+ 5-star reviews, and award-winning collagen peptides. The intention is to hook the audience in with incentives to purchase and brand information. - 00:13–00:16 00:13–00:16 The ad then cuts to a close-up of the product along with a glass of water that already has the product mixed in it. This is to show the audience the ease of use and what the product looks like.

# Ad summary This ad for Dose & Co. Collagen Creamer showcases a user adding the product to an iced coffee while highlighting that 85% of users saw improvements in their hair, skin, and nails. # Brand positioning Dose & Co. presents itself as a premium collagen supplement brand focused on enhancing beauty from within. The brand positions itself within the health and wellness market, specifically targeting consumers interested in collagen supplementation. The ad uses clean, minimalist visuals, and a muted color palette, which suggests a focus on natural ingredients and a sophisticated, health-conscious lifestyle. The brand seems to position itself as a simple way to improve overall wellness. The 'Vanilla Collagen Creamer' branding indicates the brand pushes against standard, unflavored collagen powders, instead opting for integration with consumers' existing habits. # Product Dose & Co. Collagen Creamer in Vanilla flavor is a collagen supplement designed to be added to beverages. The product aims to deliver collagen in a palatable and easily integrated format. The ad highlights the vanilla flavor. The on-package label states that it contains "10g collagen per serving", addressing the need for a specific dosage and providing a functional benefit. The product is presented as an easy way to enhance hair, skin, or nails. The primary benefit conveyed is that 85% of users saw improvements in these areas, suggesting high efficacy and addressing concerns about the product's effectiveness. # Visual style The ad features a clean, minimalist visual style with a focus on natural tones and soft lighting. The product is centrally located with simple framing and shallow depth of field. The high-quality studio shot emphasizes the product and its use case, conveying a sense of sophistication and wellness. # Hooks Headline: 85% # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a statistic: '85% saw improvements in hair, skin or nails with Dose & Co. Collagen' to immediately grab attention and communicate a key benefit. This is stated from the brand's perspective, who is trying to convey the value and effectiveness of its product. - The visual showcases a hand pouring Dose & Co. Collagen Creamer into a glass of iced coffee, illustrating how the product can be easily integrated into one's daily routine. This is from the customer's perspective, highlighting the ease of use and convenience of the product. - The product packaging is prominently displayed, reinforcing brand recognition and product awareness. This is from the brand's perspective, reinforcing brand recognition and product awareness.

# Ad summary This ad uses a product-in-use shot on a beach next to ocean waves to tout the beauty benefits of Dose & Co.'s marine peptides collagen. The ad leads with a strong stat from a customer survey indicating that 85% of users saw improvements in their hair, skin, or nails. # Brand positioning Dose & Co. is positioned as a premium brand in the health and wellness market, specifically within the collagen supplement space. The brand emphasizes beauty and wellness by focusing on improving hair, skin, and nails. The overall tone is sophisticated and trustworthy, as the brand leverages a study-backed claim. Dose & Co. aligns with a lifestyle that values self-care and beauty, suggesting that its products are an easy addition to one's daily routine to improve overall appearance. # Product Dose & Co. Collagen is a dietary supplement designed to improve the health and appearance of hair, skin, and nails. The product comes in powder form, specifically the unflavored marine peptides version. It contains 12g of collagen per serving. The primary benefit highlighted is that 85% of users saw improvements in hair, skin, or nails, indicating the product's effectiveness. This addresses the purchase barrier related to the uncertainty of seeing visible results from supplements. The product is intended for daily use. # Visual style The ad has a clean and polished visual style with a beachside setting, suggesting natural beauty and wellness. The image has a shallow depth of field, blurring the background to focus on the product. The color palette is soft and muted, with pastel tones that create a calming and sophisticated aesthetic. The image mimics a high-quality lifestyle shot. # Hooks Headline: 85% saw improvements in hair, skin or nails with Dose & Co. Collagen # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that “85% saw improvements in hair, skin or nails with Dose & Co. Collagen”. This is intended to immediately grab the viewer's attention with a statistic-backed claim about the product's effectiveness, told from the perspective of the brand using customer research data. - The product itself is showcased on a beach in front of ocean waves, giving the audience a better look at the packaging and product positioning, while reinforcing the “marine” aspect of the collagen from the brand's POV. - The base of the image provides the disclaimer “BASED ON A TOTAL OF 463 RESPONSES,” clarifying the data source and bolstering the credibility of the 85% claim, from the brand's POV.

# Ad summary This ad for Dose & Co. collagen peptides features a statistic about improvements to hair, skin, and nails. The ad shows a hand pouring the collagen peptides into a glass filled with ice and coffee. # Brand positioning Dose & Co. aims to appeal to health-conscious consumers who want to easily incorporate collagen into their daily routines. They promote a lifestyle of beauty and wellness from within, suggesting that their collagen products are a simple addition to your daily beverage that helps improve one's hair, skin, and nails. The brand focuses on the functional benefit of adding collagen to one's diet and it ignores the category norms of complicated beauty routines. # Product The product shown is Dose & Co. Collagen Peptides Unflavored. It's a collagen powder, as indicated by the name, that can be added to beverages like coffee to provide the benefits of collagen. The packaging highlights that the product contains 10g of collagen per serving, giving the customer a clear idea of the amount of collagen they will be consuming. The ad aims to break down the purchase barrier of taste by highlighting that the product is unflavored and can seamlessly blend into drinks. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural lighting and soft, neutral colors. The shot is tightly framed to focus on the product and its use. The production quality appears high, with attention to detail in the product presentation and overall composition. # Hooks Headline: 85% saw improvements in hair, skin or nails with Dose & Co. Collagen* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a prominent statistic, "85% saw improvements in hair, skin or nails with Dose & Co. Collagen," sourced from customer responses. The brand is sharing information about how effective their product is. - A hand then appears, pouring Dose & Co. Collagen Peptides into a glass of iced coffee. This visually demonstrates how easily the product can be incorporated into daily routines. - The ad concludes by showing the product packaging next to the prepared beverage. The brand is emphasizing the product itself and the ease of adding the collagen powder to a beverage.

# Ad summary This ad shows someone adding Dose & Co collagen powder to an iced latte and stirring it with a spoon. The product packaging is featured in the shot. # Brand positioning Dose & Co is presented as a brand focused on integrating beauty and wellness into everyday routines through convenient and easy-to-use collagen supplements. The brand aligns with a lifestyle that values simple enhancements to daily life. The packaging has a clean design with a soft, natural color palette, suggesting a focus on natural ingredients and a minimalist aesthetic. This positioning suggests the brand avoids overly complicated or intimidating beauty regimes, instead offering a straightforward approach to improving hair, skin, and nails. The brand positioning is both functional (providing high dose collagen) and emotional (aiming for real beauty results). # Product Dose & Co Collagen Peptides is an unflavored collagen supplement designed to enhance hair, skin, and nails. The product comes in a resealable bag and delivers 20g of collagen per serving. It is presented as a simple addition to your daily routine, as demonstrated by adding a scoop of powder to an iced latte. The ad addresses the barrier of complicated beauty routines by showcasing the product's easy integration into a daily beverage. The ad emphasizes that the product is worth trying because it offers a high dose of collagen in a convenient, unflavored powder format that can be easily added to drinks. # Visual style The ad features a polished, commercial aesthetic with soft lighting and a warm color palette. The editing style consists of static shots with smooth transitions, creating a calm and inviting tone. The production quality is high-end, suggesting a focus on presenting the brand and product in a professional and appealing manner. The pacing is slow and deliberate, with a BPM of around 60, emphasizing the ease and simplicity of using the product. The cuts and actions are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08: The ad opens with a shot of a Dose & Co collagen powder bag next to a glass of iced latte. The action shows someone pouring the collagen powder into the latte and then stirring the mixture with a spoon. The intention is to demonstrate how easily the product can be integrated into a daily routine. The perspective is from an observer showcasing the product in use. The tone is calm and casual, emphasizing the simplicity of adding the supplement to a beverage.