How Your Heights Advertises on Meta

# Ad summary This ad is designed to increase awareness and drive interest with its comparative testimonial structure, and social proof. # Brand positioning Heights Vitals is presented as a wellness brand offering a supplement designed to improve energy levels and overall well-being. It positions itself against the common perception of aging and declining health, particularly among middle-aged men. The brand promotes a lifestyle where individuals can maintain their vitality and energy, contrasting the resignation to feeling "knackered" often associated with age and parenthood. Heights Vitals aims to occupy a space in the consumer's mind as a solution for sustaining youthfulness and vigor, pushing back against the acceptance of age-related fatigue and low energy. # Product The product being advertised is Heights Vitals, a supplement presented in capsule form designed to increase energy levels and reduce cortisol levels. The ad suggests it is formulated for individuals experiencing fatigue and decreased vitality, particularly those in their 40s or those with young children. The capsules are to be taken twice daily every morning. The product claims to be clinically studied and can lower cortisol by 25%. The advertisement highlights the product's ability to help individuals feel like they have the life and energy they had ten years ago, addressing the purchase barrier of skepticism towards age-related health decline. The capsules are housed in a transparent jar with the product name displayed prominently. # Visual style The ad has a before-and-after style. The production quality is high, featuring professional photography and clean typography. The lighting is subdued, creating a warm and inviting atmosphere. The image treatment appears to be minimally filtered, with a focus on natural skin tones and realistic textures. The typography integration is clean and legible, with a modern sans-serif font used for the main text elements. The overall style is designed to convey authenticity and trustworthiness, with a focus on relatable testimonials and scientific backing. It contrasts typical ad styles, with the goal of grabbing attention. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by presenting negative sentiments about aging and fatigue, expressed as "They Said." This highlights the common complaints and low expectations associated with getting older, creating a relatable problem for the audience. This serves to establish the baseline of the customer before they find a solution. - The narrative shifts to a positive personal experience, introduced as "You Said," where someone using Heights Vitals reports significant improvements. This offers a contrasting perspective, showing the potential for positive change and increased energy levels, all told from the customer’s perspective. - The ad concludes by emphasizing the scientific backing of the product, mentioning that it is clinically studied and has been shown to lower cortisol levels. This reinforces the product's credibility and offers a logical reason for its effectiveness, from the perspective of the brand.

# Ad summary An image ad featuring a woman in her car holding a jar of Heights supplements. She shares her positive experience and provides a discount code for viewers. # Brand positioning Heights is presented as a modern wellness brand focused on cognitive health. Positioned as a solution for individuals, particularly women in midlife, seeking to regain energy, improve sleep, and feel like themselves again, Heights aligns with a lifestyle of proactive self-care. The brand differentiates itself by focusing on brain health, a category norm that it elevates with a friendly tone, promising functional benefits for overall well-being. # Product The featured product is Heights, a supplement aimed at improving energy, sleep, and overall well-being, particularly for women in midlife. It is packaged in a clear, bulb-shaped plastic jar with a light green lid, allowing the viewer to see the yellow capsules inside. The brand name, "HEIGHTS", is prominently displayed on the jar. The ad addresses purchase barriers by offering a discount code, making it more accessible for potential customers to try the product. # Visual style The ad has a UGC (user-generated content) aesthetic, resembling an Instagram Story post. The image is brightly lit and appears to be taken in a casual setting. The typography is simple and the visual elements are straightforward, contributing to an authentic and relatable feel. The design aims for scannability and stop power through its natural and unfiltered presentation. # Hooks Headline: As women in midlife we are always on the look out for this new little additions to help us feel more energised, sleep well and feel like ourselves again and these have really helped me find my flow again 🐞 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The story begins with a first-person testimonial from a woman in midlife, who shares her experience of feeling more energized, sleeping better, and feeling like herself again after using the product. This aims to establish a relatable problem and offer the product as a viable solution from a customer's perspective. - The story progresses with an offer of a discount code to entice viewers to purchase the product and experience the benefits firsthand. This is from the brand's perspective. - The story ends with a visual of the Heights product itself, held by the woman, reinforcing the brand's presence and the product's tangible benefits. This is from the customer's perspective.

# Ad summary This ad features a Heights customer discussing the benefits he's experienced since taking the product. The ad utilizes a customer testimonial, highlighting his increased energy levels, motivation, and presence in both his personal and professional life. The brand emphasizes the science and processes behind the product, aiming to build trust and credibility. # Brand positioning Heights is positioned as a brand that offers a science-backed solution to combat burnout and improve overall well-being. It aligns with a lifestyle that values productivity, energy, and presence in both personal and professional life. The brand pushes against the norm of relying on coffee for energy by offering a supplement that provides nutrients for an internal energy source. The brand positioning is both functional (provides energy and nutrients) and emotional (improves mood and presence). # Product Heights is presented as a supplement designed to provide the body with essential nutrients to combat burnout and improve overall well-being. The product is for individuals, specifically those in their 50s, who are experiencing burnout due to busy lifestyles and professional demands. It aims to provide a sustainable energy supply, improve mood, and increase presence in both personal and professional life. The primary USP is that it provides an internal energy source. The use occasion is for people experiencing burnout and the purchase barrier it addresses is the skepticism around supplements. # Visual style The ad has a clean and casual aesthetic. The lighting is natural, creating a relaxed and inviting atmosphere. The editing style consists of quick cuts between the two men. The production quality is professional but maintains a UGC feel, which supports the authenticity of the customer testimonial. The pacing is moderate, with cuts timed to natural pauses in the conversation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Have a look at it, have a go. # Point of view - [object Object] - [object Object] # Storyline - 00:07–00:12 The ad opens with Dan from Heights introducing himself and stating that he is calling a top customer for a chat. - 00:13–00:16 Dan speaks with a customer named Mark, who mentions that the product he has developed is life-changing. - 00:16–00:39 Dan asks Mark what was going on in his life before trying Heights. He replies that he has two teenage boys, two businesses, and was burning out. He says that he had no energy, and was lethargic, feeling like he would go home and go straight to bed. Mark says he wasn't his happy self and wasn't motivated or present. - 00:39–00:42 Dan asks if Mark's feelings was like 'autopilot', and Mark agreed. - 00:43–00:50 Dan asks what Mark's wife had to say. Mark replies that she thinks that he's a different person and that he's more present with family, with his energy and mojo back. - 00:51–00:56 Mark mentions that he now drinks coffee for the flavor and the occasion. - 00:56–01:03 Dan states that the huge difference people don't know is that when they fill their body up with the nutrients it really needs, they find their own energy supply. - 01:03–01:14 Dan asks what Mark would say to other people in their 50s. Mark says to give the supplement a go and that Heights back it all up with all the science and all the processes. - 01:14–01:17 Mark closes the conversation by stating that he is telling his family, friends, and other people in business to at least have a look at Heights.

# Ad summary A photo of Heights vitamin capsules highlights their features and benefits. The capsules have 20 vital nutrients, no additives, and they support mental performance and the immune system. The text also offers proof that it makes your hair and skin better and you will never want to be without them. # Brand positioning Heights aims to occupy the space in the consumer's mind as a provider of high-quality supplements that support cognitive function, overall wellness, and make it easy to remember to take. The brand aligns with a lifestyle of health and wellness. Their brand positioning is functional, focusing on performance, simplicity, and ease of use. # Product The Heights Vitals are vitamin capsules containing 20 vital nutrients, designed for maximum absorption. These supplements have no fillers or additives and are made to support mental performance and the immune system. The product is for anyone looking to improve their overall health and well-being. They're easy to remember to take, as well, and the results may include better hair and skin. # Visual style The ad has a UGC production quality. The visual motifs are simple, with a focus on the product and its features. The image treatment is minimal. The ad mimics a platform-native style, resembling an Instagram Story or Snapchat post. The overall style is scannable and has a high stop power in feed. # Hooks Headline: 3 months into taking @heights Vitals and I will now NEVER be without these! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The customer starts by sharing that they've been taking @heights Vitals for 3 months. This is included to establish a baseline of product use to provide context for the customer's following testimonial. The audience is experiencing this moment from the perspective of the customer, setting up an opportunity for the brand to demonstrate the product's value through social proof. - The customer continues by noting that they will never be without the product again. This is included to demonstrate the customer's satisfaction with the product and its impact on their life. The audience is still experiencing the ad from the customer's POV. - The customer testifies that their hair and skin feel much better, they feel more energized, and the product is easy to remember to take. This is included to highlight the product's benefits and address any potential purchase barriers. The audience is still experiencing the ad from the customer's POV. - The brand interjects to list the product's features, including its 20 vital nutrients, maximum absorption design, and support for mental performance and the immune system. This is included to highlight the product's key selling points and differentiate it from competitors. The audience is experiencing this moment from the brand's POV. - The brand ends by labeling the product as the best multivitamin. This is included to solidify the brand's position in the market and encourage purchase. The audience is still experiencing this moment from the brand's POV.

# Ad summary This ad shows a series of before/after shots comparing a man's actions before and after taking Heights Vitals. Before shots typically show the man tired and struggling while after shots show him more energetic and happy. # Brand positioning Heights Vitals is positioned as a daily supplement that helps people feel more alert and energized. The brand does not emphasize taste, ingredients, or specific product functions beyond improved mood and energy. Instead, the brand aims to occupy the consumer's mind as a simple way to boost daily performance and push against norms of sluggishness or inactivity. The brand adopts a functional approach, focusing on how the product improves daily life. # Product Heights Vitals is a daily supplement aimed at improving overall vitality. The ad features what appears to be a small, clear jar containing multiple small golden tablets or capsules in liquid. The product is for people who want to be more alert and energized throughout the day. The ad shows various scenarios where the user benefits from taking Heights Vitals, such as having more energy to exercise or play games. One purchase barrier addressed is the perception that supplements are unnecessary or ineffective, which the ad counters by visually demonstrating improved well-being. The ad presents Heights Vitals as a simple, effective solution for feeling better and more energetic. # Visual style The ad has a UGC feel with static shots and simple transitions. The editing style focuses on side-by-side comparisons to highlight the product's impact, which contributes to the intended casual and relatable tone. The pacing is moderate, and the audio-visual sync is loose, relying more on visual contrast than beat-matched cuts. Overall, the production quality is somewhere between a casual video and a polished commercial. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TAP TO SHOP # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a split screen, posing the question, 'Which dad are you in 2026?' This captures attention by projecting into the future and prompting viewers to self-identify with one of the scenarios presented. - 00:00–00:06 The top half of the split screen shows a man energetically getting out of bed, smiling, while the bottom half shows a man struggling to wake up, covered in blankets. This contrast immediately establishes two potential future states, framing one as desirable and the other as undesirable. The perspective is from an external observer, highlighting the difference in energy and mood. - 00:06–00:09 The scene transitions to a kitchen split screen labeled 'After Heights Vitals' and 'Before Heights Vitals.' This introduces the product as a potential solution to the previously highlighted problem. The perspective shifts to a side-by-side comparison of the man preparing for his day. - 00:06–00:09 The top screen shows the man preparing a healthy snack with fruit, while the bottom screen shows a less appealing scene of a kettle and instant coffee, implying a healthier lifestyle post-Vitals. The tone is informative, contrasting different lifestyle choices and implying that Heights Vitals supports healthier habits. - 00:09–00:11 The scene transitions to the man drinking from a glass labeled 'After Heights Vitals' and looking tired on the bottom half 'Before Heights Vitals,' visually emphasizing the product's immediate effects. This further reinforces the product's benefit of increased energy and well-being. - 00:11–00:15 The split screen continues, showing the man looking focused and content while working 'After Heights Vitals' and appearing tired and struggling to concentrate 'Before Heights Vitals,' highlighting enhanced mental clarity and productivity. This progresses the narrative by showcasing the product's impact on cognitive function. - 00:15–00:20 The man gestures enthusiastically on the top screen 'After Heights Vitals' versus rubbing his eyes in exhaustion on the bottom screen 'Before Heights Vitals,' visually reinforcing the difference in energy levels. This adds a layer of relatability by showing common signs of fatigue. - 00:20–00:25 The split screen displays the man in different scenarios: doing yoga with ease 'After Heights Vitals' and struggling with exercise 'Before Heights Vitals'. This shows improved physical performance. The visual contrast highlights the product's impact on physical health and energy. - 00:25–00:30 The man is playing Jenga with focus 'After Heights Vitals' versus lying exhausted on the sofa 'Before Heights Vitals,' demonstrating improved mental acuity and sustained energy throughout the day. This continues the narrative by showcasing the product's benefits in leisure activities. - 00:30–00:36 The split screen shows the man reading a book with glasses on 'After Heights Vitals' versus talking on the phone and looking less engaged 'Before Heights Vitals,' implying better focus and cognitive function. This further emphasizes the benefits of enhanced mental clarity. - 00:36–00:39 The ad concludes with a shot of the man holding the Heights Vitals product up to the camera and smiling, followed by text that reads 'Reach Your Heights in 2026' and a 'Tap to Shop' CTA. This provides a clear call to action and reinforces the long-term benefits of using the product.

# Ad summary This ad by Heights promotes their energy supplement. It is split into two sections: the left side describes how the viewer feels leading up to an exciting event, and the right side describes how Heights supplements can combat those feelings. # Brand positioning Heights is presented as a brand that understands the modern social experience and the toll it can take on one's energy and mood. They position themselves as a solution to the 'social battery' drain by offering supplements that boost energy and maintain well-being. The brand aligns with a lifestyle that values socializing and staying energized, while acknowledging the challenges of balancing social life with personal health. Heights pushes against the norm of accepting post-social exhaustion, presenting a functional solution through their supplements. # Product The product advertised is an energy supplement by Heights, presented as a solution to feeling drained after socializing. The ad highlights that Heights' supplements aim to provide sustained energy and a positive mood, even after a weekend of activities. The benefits of the product are framed in direct contrast to the common experience of a 'social battery' depletion and a 'drained' bank account, suggesting it helps users maintain an 'energy high' and a 'cup full' feeling. The product addresses the purchase barrier of potential exhaustion and negative effects of socializing by offering a way to mitigate these issues and enhance the social experience. # Visual style The ad employs a blend of digital and real-world elements, resembling an Instagram Story. The product is displayed against a backdrop of public transit tiles. The neon green text gives a sense of authenticity. # Hooks Headline: I need this # Benefits - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a relatable scenario: "ME: EXCITED FOR WEEKS TO SEE FRIENDS. DAY COMES. SOCIAL BATTERY DEAD FOR WEEKS AFTER." This opening establishes a common pain point experienced by many, creating an immediate connection with the viewer. The message is told from the perspective of an average person describing their experience. - The ad contrasts that painful experience with the brand's solution: "ME ON HEIGHTS: EXCITED TO SEE FRIENDS TONIGHT-AND TOMORROW, AND THE WEEKEND. BANK ACCOUNT DRAINED. CUP FULL. ENERGY HIGH." This section highlights the positive outcomes of using Heights, framing the product as a way to maintain energy and a positive outlook. The message is delivered from the customer's point of view, using Heights supplement to enhance their social life.

# Ad summary This ad presents text overlays in a doodle-inspired style. It emphasizes the importance of feeling good, energetic, and strong as the key to aging well, rather than just focusing on physical appearance. It promotes Vitals+ for health. # Brand positioning The Vitals+ brand positions itself as a solution for health and vitality, targeting individuals who prioritize their well-being as they age. It counters the conventional focus on merely looking young, instead promoting the idea that aging well is about feeling energetic, purposeful, and strong. The brand takes a positive approach towards aging, encouraging customers to view taking care of their health as something that makes the future something to look forward to. It encourages defying aging stereotypes by staying active and healthy for decades, and places the brand in the preventative health and wellness space. # Product Vitals+ is portrayed as a product that supports a proactive approach to health, allowing users to feel their best as they age. It is shown as part of a daily routine to promote health and vitality. Vitals+ aims to address a fear of aging by helping users prioritize their health and live a longer and more fulfilling life. # Visual style The ad has a doodle-inspired style. The editing style is smooth and static, as the text and doodles remain static. The production quality appears clean and minimalistic. The ad maintains a consistent rhythm and tempo, corresponding with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a statement that challenges the conventional myth that aging well means looking young. - 00:04–00:10 The ad pivots to emphasize how you 'feel' as the real measure of aging well, particularly how you feel when the day begins, shifting the perspective to focus on vitality and energy. - 00:10–00:15 The ad highlights the importance of energy, purpose, and joy, promoting the idea of feeling alive rather than just getting by, and establishing a positive and active lifestyle. - 00:15–00:23 The ad then shows the user's desire to stay active for decades ahead, emphasizing the brand's offering Vitals+ as a proactive solution for maintaining long-term health and strength. - 00:23–00:31 The ad concludes by encouraging viewers to prioritize their health today, presenting the future as something bright and worth chasing rather than fearing.

# Ad summary This ad is a video of a male in front of a gaming arcade console offering a cheat code for the best deal ever on Heights products. He promotes Vitals, Magnesium, and a Sleep Mask. # Brand positioning Heights is presented as a premium health supplement and wellness brand focused on sleep, energy, focus, clarity, and muscle recovery. The brand is positioned as offering high-quality, all-in-one solutions designed to help consumers optimize their daily performance and overall well-being. The brand promotes a lifestyle of proactive self-care. Heights appears to push against the norm of single-ingredient supplements, offering more comprehensive, combined solutions. # Product The ad features three Heights products: Vitals, Magnesium, and a Sleep Mask. Vitals are presented as an all-in-one supplement to power up your energy, focus, and clarity. Magnesium is highlighted as a way to supercharge your sleep quality and muscle recovery. Finally, the ad showcases a 100% silk sleep eye mask designed for uninterrupted dreaming. The Heights products aim to enhance various aspects of well-being through supplements and sleep accessories. The ad tells viewers that Heights products are worth buying because they offer a comprehensive and effective solution for enhancing energy, focus, sleep, and recovery. # Visual style The ad is polished with a playful and energetic visual style. It incorporates quick cuts, and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistently quick, with cuts timed to music and voiceover lines. The integration of a video game graphic creates a unique and engaging experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces himself and claims he has a cheat code for the best deal ever. - 00:02–00:07 The creator introduces Vitals by Heights as an all-in-one to power up your energy, focus, and clarity. - 00:07–00:12 The creator introduces Magnesium by Heights to supercharge your sleep quality and muscle recovery. - 00:12–00:18 The creator introduces a 100% silk sleep eye mask for uninterrupted dreaming. - 00:18–00:28 The creator shows all three products together. He claims that all of this is normally £110, but now for a limited time is only £50.

# Ad summary This ad for Heights features a man who provides a 'cheat code' to get a discount on a bundle of three different products. He shows a mock-up of the brand and product information that is made to look like a simulated version of The Sims. He then shows each product on a colorful background. # Brand positioning Heights is presented as a brand focusing on enhancing daily cognitive and physical performance through targeted supplementation and sleep enhancement. The brand differentiates itself by offering a limited-time deal on a bundle designed to improve multiple aspects of well-being, including energy, focus, sleep quality, and muscle recovery. The brand aligns with a lifestyle that values self-improvement, cognitive enhancement, and overall wellness. The brand positions itself as a premium solution for individuals seeking an edge in their daily lives through science-backed products and holistic approaches to well-being. # Product The ad features three Heights products, bundled for a limited time. The first product is Vitals, an all-in-one supplement designed to boost energy, focus, and clarity. It is presented as a daily supplement to optimize cognitive functions. The second is Magnesium, designed to supercharge sleep quality and muscle recovery. The third is a 100% silk sleep eye mask designed for uninterrupted dreaming. The bundle addresses purchase barriers by offering the products as a discounted package, making them more accessible for customers seeking to improve their sleep and cognitive functions. # Visual style The ad's aesthetic blends a polished commercial look with UGC elements. The video incorporates split screens and animated text overlays, creating a dynamic and engaging viewing experience. The editing style includes quick cuts and transitions timed to match the spoken content. The production quality appears to be a hybrid of professional studio shots and UGC-style footage, which supports an approachable and informative tone. The pacing is fast-paced, keeping the viewer engaged with frequent cuts and visuals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The man introduces himself and notes that he will give a 'cheat code' for their best deal ever. - 00:02–00:07 The man introduces Vitals and states that it powers up your energy, focus, and clarity. - 00:07–00:12 The man shows the product Magnesium, stating it is intended to supercharge your sleep quality and muscle recovery. - 00:12–00:18 The man introduces the Sleep Mask, noting that it is made of 100% silk, and says it provides uninterrupted dreaming. - 00:18–00:24 The man shows the price tag of 110 pounds crossing out, followed by the new, limited-time price of 50 pounds.

# Ad summary This ad is split into two sections. The left section lists "Everything You Need" with a list of ingredients and the right section lists "Nothing You Don't" with ingredients that are excluded from the product. # Brand positioning Heights is a brand that seems to focus on producing supplements. The brand positions itself as a provider of essential nutrients without unnecessary fillers or harmful additives. By emphasizing the inclusion of beneficial ingredients and the exclusion of potentially harmful ones, Heights aims to appeal to health-conscious consumers looking for clean, effective supplements. # Product The advertised product is a supplement from Heights, presented in capsule form. The capsules are filled with beneficial ingredients, including Blueberry Anthocyanins, Omega 3 EPA, Omega 3 DHA, Zinc, Selenium, Chromium, Iodine, Vitamin A, Vitamin D3, Vitamin E, Vitamin C, Vitamin B12, Thiamine (B1), Riboflavin (B2), Niacin (B3), Vitamin B6, Folic acid (B9), Biotin (B7), and Pantothenic Acid (B5). The ad also calls out what is NOT included in the product such as Fillers, Colourants, Sheep wool, Talcum powder, Titanium dioxide, Anchovy oil, and Beetle juice. The ad highlights transparency and purity. # Visual style The ad uses a clean, minimalist design with a split-screen layout to compare included vs. excluded ingredients. The color scheme is bright and modern, with a focus on clarity and readability. The image quality is high, with professionally lit product shots and clear typography. # Hooks Headline: EVERYTHING YOU NEED # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating what the product contains, highlighting "Everything You Need" to reassure customers that it includes essential nutrients, which positions the brand as transparent and beneficial. - Next, it lists specific ingredients such as Blueberry Anthocyanins, Omega 3 EPA, and various vitamins and minerals, detailing the product's composition and scientific backing and reassuring customers about the supplement's comprehensive nutrient profile. - On the right, the ad contrasts the ingredients with "Nothing You Don't" by showing ingredients that are excluded to alleviate health concerns and reinforce product purity. - Finally, the ad uses a badge that states, "150,000+ HAPPY CUSTOMERS", creating a sense of social proof and widespread satisfaction and building trust by showing many customers have had positive experiences.

# Ad summary This ad presents Heights Vitals+ as a solution for sleepless nights and related cognitive issues, emphasizing its blend of 20 vital nutrients and positive customer feedback. # Brand positioning Heights is presented as a brand focused on cognitive enhancement and overall well-being through its supplement, Vitals+. Positioned as a solution to modern-day sleep and focus issues, the brand aligns with a health-conscious, proactive lifestyle. It emphasizes functional benefits such as improved sleep, energy, and focus, suggesting a science-backed approach to mental and physical wellness. The brand appeals to individuals seeking a holistic approach to health that integrates seamlessly into their busy lives. # Product Vitals+ is a dietary supplement by Heights, designed to address sleeplessness and cognitive function. The product contains 20 vital nutrients, including Vitamin D3, Vitamin C, B complex, and Omega 3. It is marketed to individuals experiencing issues such as racing thoughts, exhaustion, and difficulty switching off their brains at night. The supplement aims to improve sleep quality, increase energy levels, and enhance focus. It is presented as a solution to the common problem of sleepless nights, targeting those seeking a natural and effective way to support their cognitive and overall health. The product's unique selling point is its comprehensive blend of nutrients aimed at addressing multiple aspects of well-being. # Visual style The ad has a modern, clean aesthetic with a focus on simplicity and clarity. It uses a dark blue background to evoke a sense of nighttime and tranquility. The visuals include a combination of digital elements, such as the clock and toggle switches, with a studio shot of the product. The image treatment appears to be lightly filtered, with soft lighting and subtle color grading. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Sleepless nights? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a series of text bubbles mimicking thoughts of someone struggling to sleep, such as "Did I send that email?" and "Why won't my brain switch off?", which are intended to represent the customer's anxious, sleepless thoughts. This is from the customer's perspective, establishing a relatable problem that many viewers may identify with. - The ad then shifts to an insomniac digital clock that reads "00:42", which conveys the problem of sleeplessness and its resulting anxiety from an outside perspective. This is included to visually represent the common experience of lying awake at night, and it highlights the time wasted while unable to sleep. - The ad transitions to the core message, "Sleepless nights? You need Vitals+", which presents the brand's solution to the problem that was presented in the previous storyline beats. This is from the brand's perspective, which is meant to persuade the customer that they can relate to the problem, and they have the solution to it. - The ad shows three toggle switches labeled "More Focus", "More Sleep", and "More Energy", visually illustrating the functional benefits of the product. This is from the brand's perspective, highlighting the key value propositions in a simple and direct manner. - The ad shows the product bottle with the brand's name on it, resting on a bed sheet. This supports the solution with a visual aid from the product itself, further substantiating the benefits of the product from the brand's perspective. - The ad lists "20 VITAL NUTRIENTS" and highlights key ingredients such as Vitamin D3, C, B complex, and Omega 3. This provides a clear list of the product's most valuable ingredients. This is from the brand's perspective, which is meant to build trust and credibility through transparency and scientific backing. - The ad concludes with star ratings and customer testimonials, stating "4.8/5" and "150,000+ HAPPY CUSTOMERS", which reinforces the product's efficacy and customer satisfaction, thereby building trust and encouraging consideration. This is from an external perspective, which is meant to provide social proof and validation for the product.

# Ad summary This ad features a testimonial from someone using Heights Vitals. The person claims to be feeling better at 62 while taking Heights Vitals than they did at 40. The ad is set on a paddle court and aims to appeal to older active adults. # Brand positioning Heights is presented as a science-backed supplement brand that enhances cognitive function and overall well-being. The ad highlights the brand's dedication to vitality and improvement, especially for active individuals seeking to maintain peak performance as they age. By focusing on tangible benefits such as feeling better and increased energy, Heights positions itself as a premium solution for those looking to defy age-related decline and maintain an active lifestyle. # Product The product being advertised is Heights Vitals, a supplement in capsule form. The ad highlights that the user has been taking it for six months and feels better at 62 than they did at 40. The capsules are packaged in a clear, wide-mouthed jar with the word 'HEIGHTS' printed on the front. The product is designed for active individuals who want to maintain their vitality and energy levels as they age. The ad suggests that Heights Vitals can help users feel significantly better and defy the effects of aging. # Visual style The ad uses a real-life snapshot aesthetic, with a handheld perspective and natural lighting. The image is minimally edited, giving it an authentic and unfiltered feel. The setting is outdoors and active, suggesting a focus on health and vitality. The typography is clean and straightforward, emphasizing the product name and key benefits. # Hooks Headline: Spencer Matthews has got nothing on me! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The user is declaring that they are doing better than Spencer Matthews, conveying that they are in good shape. The user's POV is establishing a competitive and confident tone. - The user states they are still going at 62 and playing paddle at 6 am, doing back-to-back sets. The user's POV highlights their active lifestyle. - The user mentions they have been using Heights Vitals for six months and feel better than they did at 40. The user's POV is providing a testimonial about the positive impact of the product. - A link to Vitals by Heights is provided. The Brand's POV encourages viewers to explore and purchase the product.

# Ad summary This ad is presented from a first-person perspective and features a woman on a train who is trying to talk about supplements that are frequently sold out at Boots. The train is very loud as she is attempting to discuss the product. # Brand positioning Boots is presented as a retailer that carries popular supplements. The brand is known for having items that sell out frequently and quickly. The ad focuses on the issue of product availability, suggesting that Boots is a go-to destination for in-demand health and wellness products that customers actively seek out. The brand appears to be in line with current category norms as a place to purchase these products. # Product The product featured in this ad is a supplement product sold at Boots, though the exact type of supplement is not explicitly stated. The ad highlights the product's popularity, indicating that it is frequently sold out. The focus is on its high demand and potential difficulty in obtaining it, rather than specific functional benefits or ingredients. The product is packaged in a rectangular glass bottle with a white label and a white cap. The ad's implicit message is that the product is worth trying or buying due to its popularity and the challenge of keeping it in stock. # Visual style The ad has a UGC aesthetic, with a casual, handheld camera style. The lighting is natural, and the editing is minimal, with static shots and no transitions. The production quality suggests a hybrid approach, balancing a polished commercial feel with the authenticity of user-generated content. The pacing is consistent, and there are no apparent audio-visual sync points. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding a Boots shopping bag and a supplement product, standing on a train. - 00:02–00:07 As she starts to speak, a loud train horn blares, interrupting her. - 00:07–00:07 The woman smiles, acknowledging the interruption.

# Ad summary This ad compares the daily routines of two different types of moms, highlighting the differences in their energy levels and activities throughout the day. The ad features a woman who appears tired and sluggish versus a woman who is energetic and active, implying that the Heights product can help improve energy levels and overall well-being. # Brand positioning The brand, Heights, is presented as a solution for busy moms who want to maintain high energy levels throughout the day. The brand aligns with a lifestyle of productivity, health, and vitality. The ad subtly pushes against the norm of accepting tiredness as an inevitable part of motherhood, suggesting that Heights offers a way to combat this. The brand positioning is both functional, by providing energy, and emotional, by promoting a sense of vitality and well-being. # Product The product being advertised is Heights, a supplement designed to boost energy levels and overall well-being. The ad implies that Heights is for busy moms who want to stay active and energetic throughout the day. The product is shown as a jar of capsules, suggesting it is a daily supplement. The USP is that it helps maintain high energy levels, allowing moms to be more productive and engaged in their daily activities. The ad shows the product being taken in the morning, implying it provides sustained energy throughout the day. The ad addresses the purchase barrier of accepting tiredness as normal, suggesting Heights can help overcome this. # Visual style The ad has a split-screen format with a UGC feel. The editing style is simple, with static shots and basic transitions. The production quality is a hybrid of polished and raw, giving it a relatable yet aspirational tone. The pacing is consistent, with each scene lasting a few seconds. The audio-visual sync is timed to the music, with scene changes occurring on the beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a split screen showing two different moms. The top mom is opening the curtains and stretching, while the bottom mom is still in bed, looking at her phone. This sets up the comparison between two types of moms and their morning routines, conveying the message that there are different ways to start the day. The perspective is from an external observer, showing the contrast between the two moms. The tone is lighthearted and relatable. - 00:04–00:09 00:04–00:09: The split screen continues, showing the top mom taking a glass of water and Heights supplements, while the bottom mom is drinking coffee and looking tired. This highlights the difference in their morning routines and energy levels, conveying the message that Heights can be part of a healthy and energetic start to the day. The perspective is from an external observer, showing the contrast between the two moms. The tone is informative and comparative. - 00:09–00:14 00:09–00:14: The split screen shows the top mom packing a lunch bag with healthy food, while the bottom mom is struggling to find her coat and shoes. This emphasizes the difference in their preparedness and energy levels, conveying the message that Heights can help moms stay organized and on top of their tasks. The perspective is from an external observer, showing the contrast between the two moms. The tone is relatable and slightly humorous. - 00:14–00:19 00:14–00:19: The split screen shows the top mom working on a laptop with a smile, while the bottom mom is looking tired and unmotivated. This highlights the difference in their productivity and energy levels, conveying the message that Heights can help moms stay focused and engaged in their work. The perspective is from an external observer, showing the contrast between the two moms. The tone is aspirational and motivating. - 00:19–00:25 00:19–00:25: The split screen shows the top mom playing on a swing set with energy, while the bottom mom is lying on the couch, looking tired and bored. This emphasizes the difference in their activity levels and overall well-being, conveying the message that Heights can help moms stay active and enjoy their free time. The perspective is from an external observer, showing the contrast between the two moms. The tone is playful and encouraging. - 00:25–00:30 00:25–00:30: The split screen shows the top mom cooking a healthy meal, while the bottom mom is ordering takeout on her phone. This highlights the difference in their lifestyle choices and energy levels, conveying the message that Heights can help moms make healthier choices and maintain a balanced lifestyle. The perspective is from an external observer, showing the contrast between the two moms. The tone is informative and slightly judgmental. - 00:30–00:37 00:30–00:37: The split screen shows the top mom relaxing with a cup of tea and reading on a tablet, while the bottom mom is tossing and turning in bed, unable to sleep. This emphasizes the difference in their relaxation and sleep quality, conveying the message that Heights can help moms unwind and get a good night's sleep. The perspective is from an external observer, showing the contrast between the two moms. The tone is calming and reassuring.

# Ad summary This ad is for Heights plant-based supplements. The ad features a top-down shot of the Heights supplement bottle surrounded by fresh fruit. The ad highlights the brand's commitment to plant-based supplementation. # Brand positioning Heights is presented as a provider of plant-based supplements. The brand emphasizes the natural and health-conscious aspects of its products, positioning itself as a choice for those seeking a quiet but powerful boost to their well-being through supplementation. The brand seems to ignore the typical norms of the supplement category by not making inflated or exaggerated claims. The brand positioning leans towards a more emotional connection, emphasizing the 'quiet power' of its approach to supplementation. # Product The product featured is Heights plant-based supplements. The supplements are housed in a clear, hexagonal-shaped bottle with a white lid, allowing the viewer to see the golden capsules inside. The packaging of the capsules are visible and transparent as well. The ad emphasizes that it is a plant-based approach to supplementation. The product is designed for individuals seeking a natural and health-conscious way to enhance their well-being through daily supplements. # Visual style The ad features a highly polished, studio-shot image with a flatlay composition. The visual motifs include a clean, grid-like layout with bold typography. The image treatment involves soft lighting and color grading to create a warm, inviting atmosphere. The overall visual aesthetic is clean, modern, and sophisticated, resembling a magazine ad. The ad contrasts platform norms by using a high-design aesthetic, which may help it stand out in the feed. # Hooks Headline: The Quiet Power of Plant-Based Supplementation # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visually appealing arrangement of the Heights supplement bottle surrounded by fresh fruits, immediately signaling a healthy and natural product offering. This is being presented from the brand's perspective in order to convey a sense of natural wellness associated with the product. - The text emphasizes the 'quiet power' of plant-based supplementation, directly addressing the consumer and their need for a gentle yet effective wellness solution. This is being conveyed from the brand to highlight the benefits and value proposition. - The overall composition and layout, resembling a magazine ad, is designed to create an impression of quality and sophistication, inviting the viewer to consider Heights as a premium, trustworthy choice. This is from the brand's POV to convey luxury.

# Ad summary This ad features Matt Willis explaining how vitals supplements transformed his sleep and energy after taking 20 other supplements that didn't work. He explains that he was waking up 14 times a night before taking Vitals. # Brand positioning Vitals is presented as a transformative supplement brand offering a solution to sleep and energy problems. The brand is positioned for individuals who have tried multiple supplements without success, indicating a focus on efficacy and solving complex health issues. The brand promises a noticeable difference with its products, suggesting a high level of confidence in their effectiveness. The brand aligns with a lifestyle of improved well-being and increased enthusiasm for life, offering a functional benefit (improved sleep and energy) with emotional benefits (enthusiasm for life). The brand pushes against the norm of ineffective supplements by providing a solution that truly works. # Product Vitals supplements are advertised as a solution for individuals struggling with sleep and energy issues. The ad features a clear bottle of capsules and states that taking two capsules a day can lead to a transformed sleep, restored energy, and renewed enthusiasm for life. The product is for those who have tried other supplements without success. The USP is its effectiveness compared to other supplements, addressing the purchase barrier of skepticism due to past failures with other products. The ad highlights a use case of improving sleep quality and boosting energy levels, suggesting it's worth trying for those seeking a noticeable difference in their daily life. # Visual style The ad has a UGC feel, with natural lighting and a straightforward presentation. Editing is minimal, focusing on clear shots of the product and the presenter. The aesthetic is clean and simple, aiming for an authentic and relatable tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Give it a try. # Point of view - [object Object] # Storyline - 00:00–00:02 Matt Willis shares his personal experience, stating he used to wake up 14 times a night and felt terrible. - 00:02–00:05 He was exhausted, tired, and had taken 20 supplements that didn't work. - 00:05–00:10 Since switching to Vitals, his sleep transformed, his energy came back, and he had his enthusiasm for life. - 00:10–00:13 He ends by stating that he takes two capsules a day and that is it. - 00:13–00:21 Willis ends by urging viewers to give it a try if they want to feel the difference.

# Ad summary The ad features a man discussing his experience with a multivitamin supplement. He acknowledges skepticism about such products but insists this one is different, highlighting its effectiveness in improving sleep, energy, and overall well-being. He encourages viewers to try it for 30 days, promising noticeable results. # Brand positioning The brand is presented as offering a unique multivitamin supplement that defies the skepticism often associated with such products. It positions itself as a solution for those who are wary of inflated claims made by other companies. The brand aligns with a lifestyle focused on enhanced well-being, including improved sleep, energy, and overall positive outlook. It stands against the norm of ineffective or overhyped multivitamins, offering a different alternative that truly delivers results. The brand positioning is both functional (improving sleep and energy) and emotional (promoting a more positive and energetic outlook). # Product The featured product is a multivitamin supplement presented as a unique solution for improved sleep, energy, and overall well-being. It comes in a clear bottle filled with golden capsules. The ad addresses skepticism about multivitamins by acknowledging that many products make exaggerated claims. The speaker highlights that this product is different and delivers noticeable results within 30 days. It is positioned as a convenient alternative to taking multiple individual supplements, consolidating them into just two capsules per day. The product aims to break the barrier of skepticism and offer a reliable solution for enhancing daily life. # Visual style The ad has a polished feel with a natural light setting. The editing is smooth with static shots and minimal camera movement. The production quality is high, creating a professional yet approachable tone. The pacing is consistent, maintaining a conversational rhythm. The audio-visual sync is well-coordinated, with the speaker's actions and words matching the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I advise you to take it. # Point of view - [object Object] # Storyline - 00:00–00:04 The man starts by acknowledging that the product looks cool. - 00:04–00:09 He anticipates viewers might think it's just another multivitamin, but he asserts it's unique. - 00:09–00:17 He agrees that skepticism is warranted due to exaggerated claims by other companies. - 00:17–00:25 The man acknowledges that many supplements are ineffective, based on his personal experience. - 00:25–00:30 He urges viewers to try the product for 30 days, promising they will see results. - 00:30–00:38 He states that he used to take 20 supplements, but now only takes two of these. - 00:38–00:54 He highlights the benefits he's experienced, including better sleep, performance, and overall well-being.

# Ad summary A woman in her car discusses how Heights Vitals have improved her sleep. # Brand positioning Heights promotes itself as a provider of nutritional supplements with a focus on improving sleep quality and overall well-being. The brand seeks to occupy a space in the consumer's mind as a reliable source for clean, vegan supplements that effectively address common health concerns like poor sleep and stress. The ad positions Heights as a solution for individuals, especially busy parents or those with demanding lifestyles, who struggle with sleep and its related impacts on energy levels and overall quality of life. By highlighting the vegan and clean nature of the product, the brand pushes against the norm of supplements with synthetic ingredients and appeals to health-conscious consumers. # Product The product being advertised is Heights Vitals, a supplement designed to improve sleep quality and overall well-being. The product is targeted toward individuals experiencing stress and poor sleep. Heights Vitals come in the form of vegan and clean capsules containing vital vitamins and nutrients such as Vitamin D, Zinc, and Omega 3 oils. It is mentioned that clinical trials have demonstrated that after three months, users gained an extra hour of good quality sleep. # Visual style The ad features a UGC-style aesthetic, with a single static shot of the creator in her car. The lighting appears natural. The cuts are static and simple, adding to the relaxed tone. The pacing is slow and steady, with a focus on clear delivery. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11 The video begins with a woman recounting her experiences over the past 17 years, having three kids under four, becoming a single mom, starting her own business, and dealing with cancer-induced menopause. The speaker expresses how these experiences left her feeling like she was always in survival mode. This is meant to convey the struggles and challenges she has faced, resonating with viewers who may have similar experiences. The tone is somber as the speaker details the hardships she endured. - 00:11–00:26 00:11–00:26 The speaker reveals that her health suffered as a result of her constant stress. She felt she couldn't keep going on like this and that her nervous system was struggling. This is meant to show the toll that stress and a hectic lifestyle can take on one's health. The tone is reflective and concerned. - 00:26–00:35 00:26–00:35 The speaker transitions to a discussion of Heights Vitals and how they have helped her sleep. She mentions the difference the vitals have made to her sleep. This is meant to introduce the product as a solution to her previous struggles. The tone shifts to positive as she talks about the product's impact. - 00:35–00:47 00:35–00:47 The speaker explains how she now wakes up feeling like she had a good night's sleep. This is intended to highlight the effectiveness of the vitals in improving sleep quality and overall well-being. The tone is positive and uplifting. - 00:47–01:05 00:47–01:05 The speaker explains that she doesn't wake up in the night and that she feels good and this is filtering down into every part of her life. She mentions that her followers can tell. She states she has got her confidence and energy levels back and patience for life in general. This builds on the previous moment by emphasizing the life-changing impact of Heights Vitals, painting a picture of someone with teenagers, a hectic life can turn their lives around. The tone is upbeat and encouraging. - 01:05–01:13 01:05–01:13 The speaker talks about how she isn't exhausted anymore in the evenings and feels balanced. This builds on the previous moment by emphasizing the impact of the Heights Vital, highlighting how the speaker has been able to make their life better. The tone is relaxed and content. - 01:13–01:25 01:13–01:25 The speaker mentions her interest in a 12-week trial and the findings of the trial. This builds on the previous moment by emphasizing the evidence. The tone is intrigued. - 01:25–01:30 01:25–01:30 The speaker explains how the findings in the trail caused her to want to try Heights Vitals. This builds on the previous moment by emphasizing the impact of the trail, highlighting how the speaker was encouraged to try the vitals. The tone is upbeat and encouraging. - 01:30–01:47 01:30–01:47 The speaker goes into detail of the capsules themselves, including how they are vegan, clean, and contain a high concentration of vital vitamins. This is meant to showcase the quality and health benefits of the capsules. The tone is informative. - 01:47–01:50 01:47–01:50 The speaker finishes the video by stating that she feels like herself again. This is meant to summarize the transformation she has experienced since taking Heights Vitals, ending the video on a positive and uplifting note. The tone is joyful and grateful.

# Ad summary A woman shares how Heights supplements have made a positive impact on her life by easing the difficulties she was facing. The ad cuts as she goes to play with her child. # Brand positioning Heights is presented as a solution for those navigating stressful periods in their lives. The brand occupies a space focused on simplicity and ease, offering a straightforward approach to mental wellness. The ad promotes the idea that incorporating Heights into one's routine is an easy and effective way to manage stress and improve overall well-being. The brand aligns with a lifestyle of self-care and resilience, emphasizing the importance of mental health during challenging times. # Product Heights is presented as a supplement designed to support individuals through difficult times. The product is encapsulated, and comes in a clear jar with a light green lid. The ad highlights the ease of incorporating Heights into a daily routine, contrasting the challenges of life changes with the simplicity of taking the supplement. The product is for anyone undergoing stress or significant life adjustments, offering an easy path to mental well-being. # Visual style The ad has a casual, UGC-style aesthetic, shot in natural lighting with a handheld camera. The editing is simple with static shots and minimal transitions. The production quality is somewhat raw, aligning with a natural and relatable tone. The ad maintains a consistent medium pace. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:12 The creator starts by talking about making changes that have been difficult. - 00:12–00:24 The creator shares how Heights supplements have made a positive impact on her life. - 00:24–00:28 The creator states the Heights link and discount code are on the next screen. - 00:28–00:41 The creator is interrupted by a child who wants her to play with them and she turns to respond to her child.

# Ad summary The ad features a man sitting in front of a microphone, casually speaking about supplements. He addresses the fact that people are skeptical of supplements and the big claims made by companies. He claims that the featured product is different, and challenges viewers to try it for 30 days to see results. # Brand positioning The brand is presented as an honest alternative to companies that make massive claims about their supplements. The man directly states that many of these claims are "a bunch of bullshit", positioning the brand as being anti-hype. The brand aims to occupy a space in the consumer's mind as honest and transparent. The tone is casual, direct, and no-nonsense, aligning with the lifestyle of consumers who are skeptical of traditional marketing. # Product The advertised product is a supplement, packaged in a clear tube with a white cap. The tube contains small, solid pieces of a gold/tan color. The man encourages viewers to try the supplement for 30 days and promises they will see results. He refers to it as a "pretty big product", implying that it's highly effective and will have a strong impact. The ad addresses the purchase barrier of skepticism towards supplement claims by acknowledging that many supplements are overhyped but insisting that this one is different. # Visual style The ad has a clean and simple aesthetic with natural lighting. The focus is on the speaker and the product, with minimal distractions. The editing is straightforward with static shots. The production quality is high, giving it a polished yet approachable feel. The pacing is moderate, aligning with the speaker's conversational tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The man sits at a table with a microphone, holding the product. - 00:00–00:02 The man acknowledges that most supplement companies make massive claims, creating an expectation that will not be met. - 00:02–00:06 The man states that most supplement company claims are "a bunch of bullshit," and says the viewer is right to think that way. - 00:06–00:07 The man states the featured product is different. - 00:08–00:11 The man tells the viewer to try it for 30 days, promising they will see results. - 00:11–00:14 The man continues to say that it's a pretty big product, advising viewers to take it.