How Vital Proteins Advertises on Meta

# Ad summary This ad promotes Vital Proteins Collagen Peptides as an easy way to supplement the body's natural collagen production. The ad features a woman making a Salted Maple Protein Egg White Cold Foam drink, showcasing the ease of incorporating the product into a daily routine. The ad aims to appeal to those looking for convenient ways to support their body's collagen production and enhance their wellness routine. # Brand positioning Vital Proteins positions itself as a wellness brand focused on making it easy for people to supplement their body's natural collagen production, emphasizing the ease and convenience of incorporating their products into daily routines. The brand does not push against category norms or highlight any competitor behaviors, instead focusing on the functional benefits of collagen supplementation. The brand aligns with a health-conscious lifestyle and promotes the value of proactive wellness habits. # Product The product featured is Vital Proteins Collagen Peptides, presented as a supplement to support the body's natural collagen production. The ad mentions that this product makes habit stacking easy. It is shown being used in a Salted Maple Protein Egg White Cold Foam drink. The product seems designed for individuals looking for convenient ways to enhance their wellness routine and maintain healthy collagen levels in their bodies. The ad does not explicitly address any purchase barriers beyond suggesting the product is easy to incorporate into one's routine. # Visual style The ad has a polished, commercial aesthetic, with clean lighting and clear visuals. The editing is simple and direct. The cuts are timed loosely to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the creation of a specialty drink. - 00:02–00:09 The ad explains the benefits of supplementing the body's natural collagen production using Vital Proteins Collagen Peptides, promoting it as an easy habit to incorporate into your routine.

# Ad summary This ad showcases Vital Proteins Collagen & Protein Shake as a convenient and tasty way to incorporate protein and collagen into a daily routine. The ad features a woman showing off the product, consuming it on camera, and highlighting its key nutritional benefits. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing convenient and nutritious supplements. The ad positions Vital Proteins as a brand that understands the need for accessible health products, particularly for individuals aiming to enhance their protein and collagen intake without compromising taste or convenience. The brand aims to occupy a space in the consumer's mind as a provider of functional yet enjoyable supplements, aligning with a lifestyle that prioritizes both health and taste. It differentiates itself from typical protein shakes by including collagen and having zero grams of added sugar, promoting a functional and health-conscious approach. # Product The Vital Proteins Collagen & Protein Shake is featured as a ready-to-drink beverage designed to deliver 30 grams of protein and 10 grams of collagen peptides with zero grams of added sugar. It is marketed for those looking for a convenient and palatable way to supplement their protein and collagen intake. The product comes in a Chocolate flavor. The ad highlights its ease of integration into a daily routine, showcasing the woman drinking it at different points in her day, such as while cooking. The shake is positioned as a tasty option, addressing the common barrier of health supplements not tasting good, with the claim that "they actually taste great." # Visual style The ad uses a UGC-style aesthetic, with natural lighting and a casual, unpolished feel. The editing style includes static shots and direct cuts between scenes. The production quality gives a hybrid feel, balancing genuine user content with clear product placement. The pacing is moderate, allowing viewers to absorb the key information presented. The audio-visual sync is aligned, with spoken lines matching the on-screen actions and product displays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing three Vital Proteins Collagen & Protein Shakes, emphasizing their availability. The intention is to immediately introduce the product and grab the viewer's attention. - 00:01–00:03 A woman drinks the shake directly from the container to demonstrate the product's ease of use and on-the-go convenience. The intention is to portray the product as a simple addition to a busy lifestyle. - 00:03–00:07 The woman holds up the container and highlights the shake's key nutritional attributes, specifically noting that the product contains 30 grams of protein, 10 grams of collagen peptides, and zero grams of added sugar. This communicates the health benefits and appeals to health-conscious consumers. - 00:07–00:08 The woman continues to drink the shake while preparing food, implying that the product can be consumed at any time during a typical day. The intention is to showcase the product's versatility and integration into daily activities. - 00:08–00:09 The final shot is of the shake and a plate of food that the woman has prepared, and she eats from the plate with a fork. She states that the shake tastes great, addressing potential taste concerns. The intention is to reinforce the product's palatability and its compatibility with a balanced meal.

# Ad summary This ad promotes Vital Proteins Collagen Peptides as a simple habit to maintain a healthy routine. The ad features a creator adding the product to her morning coffee and highlighting its benefits for joint health and staying active with workouts and kids. The ad combines a personal testimonial with product integration into a daily routine. # Brand positioning Vital Proteins is presented as a brand focused on providing supplements that seamlessly integrate into a healthy and active lifestyle. The brand aims to occupy the space of accessible wellness, promoting the idea that maintaining a healthy routine can be simple and achievable. It aligns with values of consistency and practicality, rather than pushing against category norms. The brand positioning is both functional, highlighting the health benefits of collagen, and emotional, suggesting it supports an active and fulfilling lifestyle. # Product The advertised product is Vital Proteins Collagen Peptides, a supplement designed to support healthy joints and overall wellness. The product is presented as a powder that can be easily added to beverages like coffee. The ad highlights that a daily serving helps support healthy joints, enabling users to keep up with workouts and daily activities. The product aims to address the purchase barrier of complexity in health routines by positioning itself as a simple, easy-to-incorporate habit. It is designed for individuals who prioritize maintaining an active lifestyle and seek a convenient way to support their joint health. # Visual style The ad features a polished, commercial aesthetic with bright lighting. The editing style consists of quick cuts and static shots. The production quality is high, but still feels approachable due to the first-person presentation and natural setting. The pacing is moderate, with cuts timed to voiceover lines. The overall visual style supports the tone of accessible wellness. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator pours coffee into a mug. - 00:01–00:04 She transitions to doing exercise, demonstrating the active lifestyle she's maintaining. - 00:05–00:09 She is now back in the kitchen, adding Vital Proteins Collagen Peptides to her coffee.

# Ad summary The ad features a creator discussing Vital Proteins Collagen Peptides, highlighting their importance due to the decline of natural collagen production after age 30. The ad shows the product packaging, the creator mixing the powder into a drink, and consuming it. # Brand positioning Vital Proteins is presented as a proactive health and wellness brand, offering collagen peptides to combat the natural decline in collagen production as people age. The brand positions itself as a provider of a convenient and accessible solution for maintaining healthy collagen levels, emphasizing the ease of incorporating its product into daily routines. The brand promotes a focus on self-care and long-term health, targeting consumers who are health-conscious and interested in maintaining their well-being as they get older. There is a functional emphasis on the product benefits relating to beauty and wellness. # Product The ad features Vital Proteins Collagen Peptides, a powder supplement designed to support the body's collagen production. The product is targeted towards individuals over 30, an age when natural collagen production starts to decline. The ad highlights that the product is easy to incorporate into daily routines, as seen when the creator mixes it into a beverage. The product's USP is that it provides a convenient way to supplement collagen intake. The product is packaged in a blue container which the brand highlights contains 90% less plastic. # Visual style The ad has a bright, clean aesthetic with a focus on natural lighting. The editing style includes quick cuts during the makeup application and a more static approach when the creator is speaking directly to the camera. The production quality feels casual and authentic, resembling UGC content, which aligns with the friendly and relatable tone. Pacing is consistent at around 150 BPM with cuts timed to speech and product actions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator holds up a container of Vital Proteins Collagen Peptides and introduces the topic of collagen. - 00:02–00:05 00:02–00:05: A montage shows the creator applying makeup in the bathroom. She explains that after the age of 30, the body's natural collagen production starts to decline. - 00:05–00:07 00:05–00:07: The creator stands in her kitchen and pours a white liquid into a shaker cup. She states how important it is to take collagen peptides every day. - 00:07–00:09 00:07–00:09: The creator is now in her car and holds up the shaker, takes a drink, and smiles.

# Ad summary This ad shows a woman preparing a drink with Vital Proteins Collagen Peptides. The ad highlights the supplement's support for natural collagen production. # Brand positioning Vital Proteins positions itself as a brand that offers supplements to support natural collagen production. The brand aims to occupy a space in the consumer's mind as a provider of products that contribute to a healthy foundation and overall wellness. The brand focuses on functional benefits, such as supporting collagen production. The product packaging indicates that they are also making efforts to be sustainable with 90% less plastic. # Product Vital Proteins Collagen Peptides is a dietary supplement designed to support natural collagen production. It comes in an unflavored powder form that can be easily mixed into drinks. The product is packaged in a light blue container, which now contains 90% less plastic. The product is designed for anyone looking to support their natural collagen production with a simple to use supplement. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content (UGC). The editing style includes static shots and smooth transitions. The production quality is decent, fitting a hybrid style between UGC and a polished commercial. The pacing is moderate, with a few cuts throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is making a drink, pouring orange juice into a glass and then adding Vital Proteins Collagen Peptides. - 00:02–00:04 She stirs the drink, conveying the ease of incorporating the supplement into a daily routine. - 00:04–00:06 The final shot shows the prepared drink next to the container of Vital Proteins Collagen Peptides.

# Ad summary This ad showcases how Vital Proteins collagen peptides can be easily incorporated into a daily routine. The creator demonstrates how to add the collagen peptides to a cold beverage, highlighting it as an easy habit stacking method. # Brand positioning Vital Proteins is presented as a simple solution for enhancing natural collagen production, aligning with a lifestyle focused on easy habit stacking for better health. The brand aims to occupy the consumer's mind as a go-to for readily accessible collagen supplements. Its positioning is functional, emphasizing simplicity and ease of use for adding to daily routines, which makes the customer care about the brand. # Product Vital Proteins collagen peptides are presented as a supplement that supports the body's natural collagen production. It is for anyone looking for easy ways to improve their overall health habits. The product is available in powder form, and it can be added to cold drinks like the "salted maple protein egg white cold foam" shown in the ad. The collagen peptide powder is packaged in a large blue tub labeled "Vital Proteins Collagen Peptides". The product's USP is that it is an easy habit-stacking method for daily routines. The ad conveys that this product is worth trying because it is easy to use and supports overall health. # Visual style The ad has a polished UGC feel with bright, natural lighting and a focus on clear product presentation. The editing style includes static shots and smooth transitions. The production quality is high, suggesting a hybrid approach between UGC and commercial. The pacing is consistent at around 15 cuts per minute. The audio-visual sync is maintained with the voiceover guiding the visual elements. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with a close-up shot of a green liquid being poured into a glass filled with ice and a white liquid, setting the stage for a refreshing drink. - 00:02–00:02 The creator introduces the drink's ingredients, emphasizing its unique blend and taste. - 00:02–00:09 The focus shifts to the Vital Proteins product tub as the creator explains that supplementing the body's natural collagen production is one of the easiest habit-stacking things you will do in your day. The intent is to position the product as simple and easy to integrate into daily routines.

# Ad summary A woman shares how she uses Vital Proteins Collagen Peptides in her morning coffee. # Brand positioning Vital Proteins positions itself as a brand supporting daily habits for wellness. The brand emphasizes products that integrate easily into routines, as demonstrated by adding collagen peptides to coffee. By focusing on collagen peptides, Vital Proteins seems to align with consumers who are proactive about their health and beauty from within, while the eco-conscious packaging indicates a brand that considers its environmental impact. The brand's functional approach focuses on health benefits. # Product Vital Proteins Collagen Peptides is an unflavored powder designed to be added to beverages such as coffee. The product aims to support the user's health and wellness by integrating collagen peptides into daily routines. The product’s packaging highlights its environmental consideration as it's made with 90% less plastic. The product is presented as a simple way to enhance one's daily coffee with a health-focused ingredient. # Visual style The ad has a polished UGC feel, with the woman filming the ad in her apartment. The editing style is quick cuts. The pacing is quick with around 10 cuts per minute. The cuts sync with the voiceover. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman says she is leaning into tiny habits now that she is 30. - 00:02–00:08 She states she is adding Vital Proteins Collagen Peptides to her morning coffee.

# Ad summary This ad showcases Vital Proteins Collagen & Protein Shake. The ad features a close-up shot of the shake being poured, highlighting its texture and consistency. It then transitions to a woman drinking the shake, emphasizing its convenience and appeal. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing convenient and nutritious protein and collagen supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, on-the-go protein solutions. The brand aligns with a lifestyle that values health, wellness, and convenience. The brand positioning is functional, emphasizing the performance benefits of collagen and protein. # Product The featured product is Vital Proteins Collagen & Protein Shake, a ready-to-drink shake designed for on-the-go consumption. It contains 30g of protein and 10g of collagen peptides. The shake is available in chocolate flavor and contains 0g of added sugar. The product is for individuals seeking a convenient and nutritious protein boost. The ad highlights the shake's high protein and collagen content, emphasizing its benefits for overall health and wellness. The ad addresses the purchase barrier of convenience by showcasing the shake's ready-to-drink format. # Visual style The ad has a polished aesthetic with bright lighting and smooth transitions. The production quality is high, resembling a commercial. The editing style includes quick cuts to maintain a dynamic pace. The audio-visual sync is timed to the music beats, enhancing the overall impact. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens with a close-up shot of chocolate liquid being poured, creating a visually appealing texture. This is intended to capture the viewer's attention and introduce the product in an enticing way. The perspective is from the brand, showcasing the product's visual appeal. The tone is luxurious and indulgent. - 00:04–00:07 A carton of Vital Proteins Collagen & Protein Shake drops into the chocolate liquid, creating a splash. This reinforces the product's presence and highlights its packaging. The perspective is from the brand, emphasizing the product's integration into the visual narrative. The tone is dynamic and energetic. - 00:07–00:09 A woman is shown drinking the shake directly from the carton. This demonstrates the product's convenience and ease of use. The perspective shifts to the customer, showcasing the product's practical application. The tone is casual and relatable.

# Ad summary This ad promotes Vital Proteins Collagen Peptides and demonstrates ways that it can easily be incorportated into a daily routine. # Brand positioning Vital Proteins is presented as a brand that makes it easy to maintain a consistent routine. The brand focuses on functionality, making its collagen peptides easy to incorporate into everyday meals and drinks. The brand also highlights a focus on sustainability by stating on its packaging that it is now made with 90% less plastic. # Product Vital Proteins Collagen Peptides are unflavored and easy to incorporate into recipes to help build a daily routine. The product features 20g of collagen peptides per serving for skin, hair, nail, and joint support. It is grass-fed and pasture-raised. The collagen peptides are presented as easy to incorporate into multiple meals to help the consumer stay on top of their routine. # Visual style The ad is a mix of polished commercial and UGC. The cuts are quick and timed to the music. The color grading is minimal and natural light is used throughout. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - 00:00–00:02 A woman in a kitchen holding a container of Vital Proteins Collagen Peptides explains why it's important to have different ways to use the product. - 00:02–00:05 The ad pivots to a shot of someone adding the product into a pot of stew, conveying that it is easy to incorporate into multiple different recipes. - 00:06–00:09 The ad reverts back to the woman in the kitchen grating cheese over a bowl of stew that has already been mixed with the product. - 00:09–00:10 The ad ends with the woman encouraging viewers to shop now and build their own routine with Vital Proteins.

# Ad summary This ad for Vital Proteins features a chocolate collagen and protein shake. It begins with close-up shots of chocolate liquid splashing, then reveals the product packaging and a woman drinking it. On-screen text highlights key nutrition facts. The ad aims to showcase the shake's appealing flavor and nutritional benefits. # Brand positioning Vital Proteins is presented as a health and wellness brand that focuses on providing convenient and nutritious products to support an active lifestyle. The brand is positioned as a provider of collagen and protein supplements, emphasizing the combination of taste and health benefits. The brand aligns with a lifestyle that values wellness and convenience, offering products that fit seamlessly into daily routines. Vital Proteins appears to follow category norms by highlighting nutritional facts and health benefits, while also pushing against norms by focusing on flavor and convenience, making health and wellness more approachable. # Product The featured product is Vital Proteins Collagen & Protein Shake in Chocolate flavor. This ready-to-drink shake is designed for on-the-go consumption. It contains 30g of protein and 10g of collagen peptides per serving, with 0g of added sugar. The shake is flavored with chocolate and other natural flavors. It's presented as a convenient and delicious way to incorporate collagen and protein into one's diet. The ad highlights the product's nutritional benefits, suggesting it is worth trying for those seeking a quick and easy source of protein and collagen to support their health and wellness goals. # Visual style The ad has a polished, high-quality aesthetic. The editing style uses static shots with smooth transitions. The production quality is high, resembling a commercial. The pacing is moderate, allowing viewers to focus on the product details. The shots and on-screen text are timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A close-up shot of chocolate liquid splashing and rippling fills the screen, creating a visually appealing and enticing introduction. - 00:00–00:05 The brand name "VITAL PROTEINS" appears on screen, followed by text indicating "30g collagen & protein shake". The visual of the chocolate liquid and the added text emphasize the product's key ingredients and benefits. - 00:05–00:07 A carton of Vital Proteins Chocolate Collagen & Protein Shake drops into the chocolate liquid, creating a splash. This visually introduces the product's packaging. - 00:06–00:08 The packaging is shown more clearly, with the label facing forward. This reinforces the brand and product identity. Additional text highlights the flavor (Chocolate) and nutritional information (0g Added Sugar). - 00:08–00:09 A woman is shown drinking the shake directly from the carton, with the brand name "VITAL PROTEINS" displayed on screen. This provides a visual of product usage and consumption. - 00:08–00:09 The text "Stay Vital" appears under the brand name. This reinforces the brand's slogan and overall message of wellness.

# Ad summary An ad for Vital Proteins Collagen & Protein Shake in chocolate flavor, featuring a customer testimonial. # Brand positioning Vital Proteins is a health and wellness brand that focuses on providing products that combine collagen and protein to support a healthy lifestyle. The brand aims to occupy a space in the consumer's mind that prioritizes wellness, nutrition, and taste. The ad emphasizes functional benefits such as high protein and collagen content, and zero added sugars, making it an appealing choice for health-conscious consumers looking for convenient and effective protein solutions. # Product The Vital Proteins Collagen & Protein Shake in chocolate flavor is a ready-to-drink beverage. It contains 30 grams of protein, 10 grams of collagen peptides, and zero grams of added sugars. The product is for individuals who are looking to supplement their protein and collagen intake in a convenient and tasty way. The ad highlights that the shake tastes great, which addresses a potential purchase barrier related to taste or flavor concerns often associated with protein drinks. # Visual style The ad features a polished UGC style with natural lighting in a home kitchen setting. The editing style includes quick cuts. The visuals are clean and inviting. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a shot of multiple Vital Proteins Collagen & Protein Shakes. The narrator mentions that Vital Proteins now has a Collagen & Protein Shake, which serves to introduce the new product. - 00:02–00:07 The narrator drinks the shake and mentions that these shakes have 30g of protein, 10g of collagen peptides, and 0g of added sugars, which details the product's nutritional profile. - 00:07–00:09 The narrator states that they actually taste great, which emphasizes the taste, despite the nutritional benefits.

# Ad summary A woman explains the benefits of Vital Proteins Collagen Peptides, emphasizing its importance as natural collagen production declines after age 30. She demonstrates how she adds it to her protein shake and drinks it daily. # Brand positioning Vital Proteins positions itself as a provider of collagen-based products to support the body's natural collagen production. The brand emphasizes the importance of maintaining collagen levels, particularly after age 30 when natural production declines. The brand aligns with a health-conscious lifestyle, offering a simple way to supplement collagen intake. The brand aims to occupy a space in the consumer's mind as a functional and effective solution for maintaining healthy skin, hair, and nails. The brand is functional and focuses on the tangible benefits of collagen supplementation. # Product Vital Proteins Collagen Peptides is a collagen supplement designed to support skin, hair, and nail health. The ad highlights that collagen is the most abundant protein in our bodies, and natural production declines after age 30. The product is for adults who want to maintain their collagen levels. The advertised collagen peptides is packaged in a blue tub with the branding clearly visible. The consumer mixes the product into a protein shake and drinks it daily to supplement her collagen intake. # Visual style The ad has a casual, UGC feel with natural lighting. The editing style is simple, with static shots and minimal transitions. The production quality is basic, aligning with the tone of a user-generated video. The pacing is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman holding Vital Proteins Collagen Peptides and stating that collagen is the most abundant protein in our bodies, but its production declines after age 30. The message is that collagen is essential, and this is from the brand's perspective to emphasize product importance. - 00:05–00:09 00:05–00:09 The woman demonstrates her routine of mixing Vital Proteins Collagen Peptides into a shaker with milk and shaking it up. This demonstrates how easy it is to incorporate the product into one's daily routine. It's a personal demonstration that makes the product seem accessible and practical. - 00:09–00:10 00:09–00:10 The woman drinks her collagen peptides in her car. This highlights how she makes sure to take her collagen peptides every day. The tone is casual and friendly, with the focus on fitting the product into everyday life.

# Ad summary This ad promotes Vital Proteins Collagen Peptides as a supplement to support natural collagen production. The ad features a woman in a kitchen making a drink with the supplement, visually demonstrating how easily it can be incorporated into a daily routine. The ad emphasizes the importance of a healthy foundation and suggests the product as a simple way to achieve this. # Brand positioning Vital Proteins is positioned as a provider of supplements aimed at supporting overall wellness, focusing on the concept of a healthy foundation. The brand aligns with a lifestyle that values natural collagen production, suggesting a commitment to both health and beauty. The ad implies that Vital Proteins is a simple and effective solution for those looking to enhance their daily nutritional intake. The brand does not push against any category norms and instead follows functional positioning. # Product Vital Proteins Collagen Peptides is presented as an unflavored dietary supplement that supports skin, hair, nail, and joint health. It is easily mixed into drinks, as demonstrated by the woman adding it to orange juice. The product comes in a blue container with the branding "Vital Proteins Collagen Peptides," indicating its primary function. The USP is implied through its ability to support natural collagen production, which benefits various aspects of health and appearance. The ad addresses the purchase barrier of inconvenience by showing how easily the supplement can be integrated into a daily routine. # Visual style The ad has a polished, UGC-like feel with natural lighting and a focus on showcasing the product in a realistic, everyday setting. The editing includes quick cuts to maintain engagement, and the overall production quality gives a sense of authenticity. The pacing is consistent, and the visual motifs highlight the simplicity of incorporating the product into a daily routine. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is preparing a drink in her kitchen, starting by pouring orange juice into a glass. - 00:01–00:03 The woman adds Vital Proteins Collagen Peptides to the orange juice. - 00:03–00:04 The woman stirs the drink. - 00:04–00:06 The final shot shows the finished drink with the Vital Proteins container next to it.

# Ad summary An influencer demonstrates the benefits of Vital Proteins Collagen and Protein Shake. He emphasizes that the protein shake doesn't have artificial sweeteners or carrageenan and has the added benefit of collagen peptides which is amazing for joint support. # Brand positioning Vital Proteins is presented as a health-conscious brand that offers convenient and beneficial products for daily wellness routines. The brand emphasizes clean ingredients and the integration of collagen, positioning itself as a promoter of both inner and outer health. The brand targets individuals who are mindful of what they consume and seek additional benefits such as joint support, suggesting a positioning that blends functional nutrition with lifestyle enhancement. # Product Vital Proteins Collagen & Protein Shake is presented as a ready-to-drink shake aimed at health-conscious consumers looking to enhance their daily routine. The shake contains collagen peptides, which are specifically highlighted for their joint support benefits. It is available in chocolate flavor and comes in an 11 fl oz (325 mL) container. A key USP is that it contains no artificial sweeteners or carrageenan, which are undesirable additives for many health-focused individuals. The ad showcases it as a convenient, grab-and-go beverage, perfect for incorporating into a daily routine to provide both protein and collagen benefits. The ad addresses purchase barriers by highlighting its clean ingredients and health benefits. # Visual style The ad features a bright, clean aesthetic with a focus on a modern, well-lit kitchen setting. The editing style includes quick cuts to maintain a fast pace, and the production quality is polished, creating a commercial feel. The visuals are straightforward, highlighting the product and its use within a daily routine. The pacing is relatively consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Shop Vital Proteins # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot inside a refrigerator, showcasing multiple Vital Proteins Collagen & Protein Shakes, followed by a man grabbing one of the shakes. This establishes the product's accessibility and integration into a daily routine. - 00:02–00:03 00:02–00:03 He holds up the shake, showing its front label, and then rotating it to show the nutrition facts. This highlights the details of the product. - 00:03–00:09 00:03–00:09 He opens the shake and drinks from it. He explains the benefits of the shake, which are that it doesn't have artificial sweeteners or carrageenan, plus it has collagen peptides which is amazing for joint support. This educates the audience about the product's benefits.

# Ad summary A female creator shares ways to incorporate Vital Proteins Collagen Peptides into everyday routines, showing how she adds it to chili while simultaneously grating cheese. # Brand positioning Vital Proteins is presented as a brand focused on making it easy to incorporate collagen peptides into daily routines. The ad emphasizes the brand's commitment to convenience, allowing customers to easily stay on top of their health goals through multiple integration methods. The product's versatility is highlighted through its integration into a soup recipe, suggesting that the brand aims to make health and wellness accessible without disrupting established routines. The brand is positioned as a facilitator of consistent self-care, promoting the idea that small, regular additions of collagen peptides can lead to significant health benefits. # Product Vital Proteins Collagen Peptides is a dietary supplement designed to support skin, hair, nail, and joint health. The product comes in a blue container with "NOW WITH 90% LESS PLASTIC" on the packaging. Each serving contains 20g of collagen peptides sourced from grass-fed and pasture-raised bovine. The unflavored powder is easily integrated into various recipes and routines, as highlighted by its addition to chili. The versatility of the product is emphasized as a key selling point, suggesting that users can maintain consistency by incorporating it into multiple aspects of their diet. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing includes quick cuts to show the product being integrated into a recipe. The overall production quality suggests a hybrid approach, balancing a polished feel with the authenticity of user-generated content. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - 00:00–00:02 The female creator begins by holding up a container of Vital Proteins Collagen Peptides and stating the importance of consistency in building a routine. - 00:02–00:05 The ad transitions to cooking footage, showing ingredients being added to a pot on the stove to illustrate how Vital Proteins can be incorporated into different foods. - 00:05–00:06 The creator adds a scoop of the Vital Proteins Collagen Peptides into the pot. - 00:06–00:08 The creator is shown grating cheese into a bowl of chili, reinforcing how easy it is to incorporate Vital Proteins into a meal to stay on top of a routine. - 00:08–00:09 The ad concludes with a call to action to shop now and build your own routine with Vital Proteins, emphasizing the brand's support for consistent self-care.

# Ad summary This ad promotes Vital Proteins Collagen Sparkling Water in a UGC-style demo. The ad features a woman in pajamas holding and drinking a can of the product while talking about its benefits for skin health. # Brand positioning Vital Proteins is presented as a convenient, lifestyle-integrated brand focused on beauty and wellness. The ad's focus on collagen sparkling water suggests that Vital Proteins aims to occupy a space in the market that merges hydration, beauty, and health, positioning itself as a brand that understands and caters to the needs of health-conscious consumers who want functional products that improve beauty from within. This brand aligns with a lifestyle of wellness and self-care, suggesting an emotional connection to feeling and looking good. The brand pushes against category norms by offering traditionally ingested supplements in ready-to-drink sparkling beverages. # Product Vital Proteins Collagen Sparkling Water is presented as a canned sparkling water infused with collagen peptides and vitamin C to support skin, hair, and nail health. The product is targeted toward individuals interested in beauty and wellness. The ad explicitly mentions that the collagen peptides in the sparkling water can improve skin health in as little as 30 days. The drink is portrayed as a convenient way to consume collagen. The Strawberry Blossom flavor is shown, contained in a light-blue 12 fl oz can, decorated with an image of a strawberry. This product makes taking collagen supplements approachable and enjoyable. # Visual style The ad has a polished commercial aesthetic, with bright lighting and clean visuals. The editing style includes quick cuts to emphasize different aspects of the product and its benefits. The pacing is moderate, with cuts timed to coincide with spoken lines. The initial vertical-rectangle framing effect is unique and attention grabbing. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman in pajamas stands in her bedroom and drinks from a can. The intention is to show the product in a casual lifestyle setting. The perspective is from a general observer, showing the woman’s daily routine. The tone is relaxed and approachable. - 00:01–00:05 00:01–00:05: The woman holds up the can and introduces the "new Vital Proteins collagen sparkling water," highlighting that it contains collagen peptides for improved skin health in as little as 30 days. The intent is to clearly state the product and its primary benefit. This is told from the perspective of a customer, and the tone is informative and enthusiastic. - 00:05–00:07 00:05–00:07: The ad cuts to a close-up of the can on a bathroom counter. The intention is to showcase the product packaging and flavor (Strawberry Blossom) in more detail. This is from the brand's perspective, aiming to highlight the product's appeal. The tone is straightforward and product-focused. - 00:07–00:08 00:07–00:08: A logo appears with water bubble effects, and the tagline "Stay vital. Stay you". The intent is to reinforce brand recognition and messaging. The perspective is from the brand itself, and the tone is motivational and aspirational.

# Ad summary A woman is advertising for Vital Proteins Collagen Peptides. She states that after the age of 30, your body's natural collagen production drops, so it is important to supplement it with Vital Proteins. # Brand positioning Vital Proteins is presented as a proactive and accessible solution for maintaining collagen levels as the body's natural production declines with age. The brand positions itself as integrating into an existing routine to support natural bodily functions. It promotes a functional, health-conscious approach to beauty and wellness, offering a simple way to supplement declining collagen levels without drastic lifestyle changes. The brand aims to occupy a space in the consumer's mind as a seamless, easy addition to daily routines for maintaining wellness and proactively addressing age-related physiological changes. # Product Vital Proteins Collagen Peptides are a dietary supplement designed to support the body's natural collagen production. The supplement comes in powder form and is intended to be mixed into beverages or foods. The product aims to address the natural decline in collagen production that occurs after the age of 30, as emphasized in the ad. A key selling point is its convenience, fitting seamlessly into daily habits. The ad promotes the product as an easy solution to supplement collagen production, emphasizing ease of use and integration into daily life. Vital Proteins is packaged in a container made with 90% less plastic. # Visual style The ad has a UGC feel. The lighting is natural. The editing style features quick cuts, and the pacing is quick. The ad seems like it was filmed on a phone. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman, who is holding a container of Vital Proteins Collagen Peptides, states that after the age of 30, your body's natural collagen production drops by 1% each year. The message is that collagen production slows down as you age. - 00:03–00:09 The woman holds up the container of Vital Proteins Collagen Peptides and says that supplementing your body's natural collagen production with Vital Proteins is one of the easiest habit stacking things you will do in your day. The message is that supplementing collagen is important, and Vital Proteins is an easy way to do it.

# Ad summary This ad features a man promoting Vital Proteins Collagen and Protein Shake. He showcases the product and mentions its benefits, such as it being free of artificial sweeteners and carrageenan, as well as the added benefit of collagen peptides for joint support. # Brand positioning Vital Proteins is presented as a brand that is health-conscious and caters to individuals looking for nutritional supplements. The brand emphasizes the functional benefits of their products, particularly in providing added collagen peptides, in addition to protein, for joint support. The positioning is functional, focusing on the ingredients and their impact on overall health and wellness, aligning with a health-focused lifestyle and appealing to consumers who are proactive about their nutritional intake. # Product The Vital Proteins Collagen and Protein Shake is a ready-to-drink shake aimed at providing protein and collagen. The ad highlights that the shake does not contain artificial sweeteners or carrageenan. It also contains collagen peptides, which are noted as amazing for joint support. The product comes in a carton and is meant to be consumed as part of a daily routine. The ad aims to convey the product is a convenient and healthy addition to the consumer's day. # Visual style The ad has a clean and bright aesthetic, typical of modern social media content. The editing style is simple, with static shots and direct cuts. The production quality appears to be a hybrid of UGC and polished commercial content, aiming for authenticity while maintaining a professional look. The pacing is moderate, allowing the message to be delivered clearly. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop Vital Proteins Collagen & Protein Shake now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a shot of the inside of a refrigerator showcasing four Vital Proteins Collagen and Protein Shakes, implying the product is a staple in the user's diet. - 00:01–00:03 The scene transitions to a person's hand holding up the shake, displaying the packaging and its key features. The intention is to highlight the branding and show the consumer what to look for when purchasing the product. - 00:03–00:09 A man in a light blue tank top is shown in a modern kitchen setting, holding the protein shake. He takes a sip, then speaks directly to the camera, saying he loves that the shake doesn't have artificial sweeteners or carrageenan. He emphasizes the added benefit of collagen peptides, which he says are amazing for joint support. This is intended to build trust by having someone who appears fit vouch for the product's benefits.

# Ad summary The ad features a woman advertising the new Vital Proteins collagen sparkling water. She takes a sip of the drink and then walks away, touting the drink's collagen peptides to improve skin health in as little as 30 days. The ad then highlights the collagen sparkling water can and brand logo. # Brand positioning Vital Proteins aims to occupy the space of wellness and beauty from within. The brand aligns with values of health, beauty, and self-care. Vital Proteins appears to push against category norms of boring, unappealing health supplements by offering a sparkling and refreshing beverage option. The brand's positioning is both functional (providing collagen peptides) and emotional (promoting improved skin health and vitality). # Product Vital Proteins Collagen Sparkling Water is a refreshing beverage containing collagen peptides and Vitamin C that promotes skin, hair, and nail support. The product is for adults looking to improve their skin health. The sparkling water contains 0g of sugar and is available in strawberry blossom flavor. The ad directly addresses the purchase barrier of taste and format by offering a sparkling water option, making collagen consumption more appealing and convenient. # Visual style The ad has a polished, UGC-feel with natural lighting and smooth transitions. The editing style includes quick cuts to emphasize key features. The production quality blends a homemade vibe with commercial elements, which supports the intended tone of authenticity and accessibility. The pacing is consistent with around 15 cuts per minute, keeping the energy upbeat and engaging. Visuals and text are synced with the voiceover to emphasize the product's benefits. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman in pajamas stands in her bedroom and drinks Vital Proteins Collagen Sparkling Water. - 00:03–00:05 The woman touts the drink's collagen peptides to improve skin health. - 00:05–00:07 The camera focuses on a can of Vital Proteins Collagen Sparkling Water, which is Strawberry Blossom flavored. - 00:07–00:09 The Vital Proteins logo appears on a blue background filled with water bubbles. The text 'Stay Vital. Stay You.' appears underneath the logo.

# Ad summary An ad for Vital Proteins Collagen Peptides in which a woman shares how she incorporates the product into her daily routine. # Brand positioning Vital Proteins is a health and wellness brand, positioning itself as an essential part of a healthy and active lifestyle. The brand caters to individuals who prioritize their well-being and want to easily incorporate nutritious habits into their daily routines. The brand offers functional benefits that improve daily workouts, healthy joints, and busy lifestyles. # Product Vital Proteins Collagen Peptides is a supplement designed to support healthy joints and overall wellness. The product is packaged in a blue canister and contains collagen peptides, which can be easily added to beverages like coffee. According to the ad, a daily serving of the product helps support healthy joints, enabling users to keep up with their workouts and daily activities. # Visual style The ad has a polished, casual feel. The editing style is a mix of static shots and quick cuts. The production quality is high-end, with a natural light aesthetic. The pacing is quick, around 20 cuts per minute, and consistent throughout the ad. Visuals and text overlay are synced with voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman starts by stating that consistency is key when building a healthy routine. This introduces the idea that healthy habits must be done regularly and the product she is about to show is one of those simple habits. - 00:02–00:09 00:02–00:09 The woman shares that one daily serving of the product helps support healthy joints. This highlights the specific benefit of the product and the resulting ability to keep up with workouts and kids.