How Tru Niagen Advertises on Meta

# Ad summary This ad is a UGC style advertisement for vitamin supplements. The ad uses a first person view and shows the products from the perspective of inside a pill container. The ad features a woman taking the vitamins at different points of the day in different outfits. # Brand positioning This ad presents the brand as an everyday lifestyle essential that helps individuals easily maintain their health and wellness. The brand is positioned as an approachable and relatable option for those seeking to incorporate supplements into their daily routines. By showcasing the product in a simple, everyday context and featuring an authentic individual, the brand aims to resonate with consumers looking for practical and accessible health solutions, fitting seamlessly into their existing lifestyle. # Product This ad features vitamin supplements intended to be part of a daily routine. The supplements are small, white, and pill-shaped, and they come in a clear plastic container. The product is intended to be taken multiple times throughout the day and is presented as something that is part of a healthy lifestyle. The supplement is presented as an easy way to maintain or improve overall wellness. The ad addresses purchase barriers by showing how easily the supplements fit into everyday life. # Visual style The ad has a casual, UGC-style aesthetic. The camera angle is consistently from the unique point of view inside the pill container. The editing features quick cuts between scenes, showcasing the product use in different contexts. The color grading is natural, and the overall feel is authentic and relatable, supporting the tone of everyday wellness and easy integration into daily life. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a view from inside a container of supplements, looking up at a woman in sunglasses, who is taking supplements and drinking from a yellow bottle. - 00:02–00:04 The view remains inside the supplement container, looking up at the same woman wearing a baseball cap, who is taking supplements. - 00:04–00:06 The view remains inside the supplement container, looking up at the same woman wearing a white lab coat, who is taking supplements with a glass of water. - 00:06–00:09 The view is inside the container, looking at the same woman, who is now in a bathroom and takes more supplements with water.

# Ad summary The ad features a woman reviewing Tru Niagen supplements. She presents the product as a part of her daily routine, and mentions that doctors, researchers, and athletes support it. She makes a drink including Tru Niagen, and then is shown drinking it. # Brand positioning Tru Niagen is presented as a brand of cellular energy supplements designed to support a person's daily routine and healthy aging goals. The brand aligns with a lifestyle that prioritizes health and well-being, integrating supplements into daily rituals. Rather than being a quick fix, Tru Niagen aims to be a foundational element that supports overall health. The brand targets consumers who are proactive about their health, seeking to enhance their wellness routines with science-backed products. # Product Tru Niagen is a cellular energy supplement intended to support the user's NAD+ levels. The supplements come in various forms, including capsules, stick packs, and beauty supplements for skin, hair, and nails. The products are designed to integrate into a daily routine. The stick packs are for creating a drink, while the capsules can be taken directly. The ad highlights that the product is supported by researchers, doctors, and athletes, indicating its credibility and effectiveness. # Visual style The ad features a natural, unfiltered visual style that resembles user-generated content (UGC). The editing style includes static shots and some subtle zooms. The production quality appears to be a hybrid, combining elements of a polished commercial with the authenticity of UGC. The pacing is moderate, with cuts timed loosely to the voiceover. The ad has a soft and friendly tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The woman walks into the shot carrying a tote bag. - 00:01–00:06 00:01–00:06 The woman unpacks multiple Tru Niagen products from the bag, implying she's restocked her supply. She says that it hits differently when she doesn't miss a day, suggesting the product has noticeable effects with consistent use. - 00:06–00:09 00:06–00:09 The woman unpacks more Tru Niagen products from the bag, mentioning that her cells and whole routine are supported. - 00:09–00:15 00:09–00:15 The woman highlights that cellular energy is something she builds into her routine from the foundation. She opens a bottle of Tru Niagen capsules and shows two capsules in her hand. This reinforces the message that Tru Niagen is a foundational part of a healthy routine. - 00:15–00:24 00:15–00:24 The woman prepares a drink by pouring water into a glass, adding passionfruit and a Tru Niagen stick pack, and stirring. She explains that when everything works together, including cellular energy and daily rhythm, it makes healthy aging goals easier. This elaborates on the routine and benefit of Tru Niagen. - 00:24–00:27 00:24–00:27 The woman takes a capsule and drinks the prepared beverage. The testimonial builds trust and demonstrates the ease of incorporating Tru Niagen into a daily routine. - 00:27–00:29 00:27–00:29 The woman presents a variety of the brand's products.

# Ad summary The ad features a woman taking Tru Niagen supplements as part of her morning routine. # Brand positioning Tru Niagen is presented as a brand focused on cellular health and wellness. The ad showcases the product as part of a simple, everyday routine, suggesting that it is easy to incorporate into one's lifestyle. The brand does not make explicit claims about competitors, but instead positions itself as a choice for those seeking to improve their overall well-being through daily supplementation. The overall tone is functional, emphasizing the ease of use and integration of the product into a daily routine. # Product The product featured in the ad is Tru Niagen, a supplement aimed at improving cellular health. The ad shows the supplement in pill form, contained in a blue bottle with white labeling. The woman in the ad takes two pills out of the bottle and swallows them with water as part of her morning routine. The ad focuses on the simplicity of incorporating the supplement into daily life, without explicitly detailing the specific benefits or ingredients. The bottle is prominently displayed, reinforcing brand visibility and acting as a reminder to the viewer. # Visual style The ad has a natural, unfiltered aesthetic with a bright, airy feel due to the natural lighting. The production quality appears to be a hybrid between UGC and polished commercial, giving it an authentic yet professional look. Editing is minimal with static shots and smooth transitions. The pacing is slow, emphasizing a calm, morning routine. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:22 A woman sitting at a table pours water into a glass, takes two Tru Niagen pills from a bottle, and takes the pills with a sip of water.

# Ad summary This ad showcases Tru Niagen beauty supplements and how they can be incorporated into a daily routine. # Brand positioning Tru Niagen is presented as a convenient daily supplement designed for integration into a healthy lifestyle. The brand emphasizes enhancing beauty from within, targeting individuals who prioritize self-care and wellness. Tru Niagen is positioned for those who aim to proactively support their health and maintain a youthful appearance through consistent, science-backed supplementation. The brand is functional, emphasizing its role in promoting beauty through a simple daily routine. # Product The featured product is Tru Niagen beauty supplements, presented in a blue bottle containing 90 vegetarian capsules. These capsules are designed to support beauty by supporting the health of skin, hair, and nails. The ad highlights the ease of incorporating Tru Niagen into various daily routines, such as pre-workout, during work, or while reading. The key selling points emphasize convenience and integration into an active and mindful lifestyle. The supplement is portrayed as a simple addition to help age better. # Visual style The ad features a bright, natural aesthetic with soft lighting and a clean, uncluttered look. The editing includes quick cuts to showcase different scenes. The production quality has a UGC feel. The pacing is moderate, with cuts timed to the rhythm of the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman sits cross-legged on the floor next to a dumbbell and prepares her water bottle. - 00:02–00:04 She prepares a green drink. - 00:04–00:05 A bottle of Tru Niagen is shown. - 00:05–00:07 A woman opens a bottle of Tru Niagen and takes out a capsule. - 00:08–00:09 A woman clips a weight vest on. - 00:09–00:11 A woman holds the bottle of Tru Niagen and capsule. - 00:11–00:14 A woman reaches for a Tru Niagen bottle while sitting with a book and a cup of coffee.

# Ad summary A woman explains that Tru Niagen's NanoCloud solves the stability issue of NAD+ skincare with a water-activated precursor. She demonstrates how the cube of powder dissolves into a silky gel when mixed with serum or moisturizer, resulting in maximum potency every time. She reveals that this is a limited release from the Niagen Skincare Innovation Lab and encourages viewers to try it first and share feedback. # Brand positioning Tru Niagen is presented as a brand that is centered around scientific innovation in the NAD+ skincare space. By positioning itself as a brand that is invested in advanced technology and ingredient integrity, Tru Niagen appeals to consumers who are looking for high-performance skincare solutions with research-backed formulations. The brand cultivates an image of exclusivity through its 'small batch' approach, suggesting a commitment to quality over mass production and fostering a sense of community among its users who are 'closest to our science.' # Product Tru Niagen's Niagen NanoCloud is a water-soluble facial NAD+ booster presented as a way to get the most out of the NAD+ precursor skincare. Packaged in a blue tube with a white cap, each package contains 30 waterless cubes. Because the cubes are waterless until activated, it gives the user maximum potency from the NAD+ ingredients. To use, the user places the cube in their hand, adds serum or moisturizer, and rubs the ingredients together until it dissolves into a silky gel. The gel is then applied to the face to improve texture and smoothness, and to support hydration and radiance. This is a limited release from the Niagen Skincare Innovation Lab. # Visual style The ad features a clean and bright aesthetic with natural lighting. The video employs a mix of close-up product shots and application demonstrations. The editing is smooth with static shots and simple transitions, maintaining a consistent pace of approximately 25-30 cuts per minute. Product actions are synced with voiceover lines, such as when the powder cube dissolves. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it first, then tell us what you think # Point of view - [object Object] # Storyline - 00:00–00:02 The speaker addresses a problem with NAD+ skincare. - 00:02–00:18 The speaker introduces the product as a solution to this problem and describes how it works. - 00:18–00:25 Continuing the product description, the speaker highlights the benefits of the product. - 00:25–00:35 The speaker explains that this is a limited release from the Niagen Skincare Innovation Lab and prompts the viewer to try it first, then share feedback.

# Ad summary A short video ad promoting TRU Niagen supplements. It focuses on the customer's life with a view of what makes her happy and ends with her taking the supplement. # Brand positioning TRU Niagen is presented as a health supplement focused on improving overall cellular health, supporting healthy aging. It doesn't promote a specific lifestyle, but rather integrates into one, positioning itself as a component of a broader wellness routine for consumers interested in proactively managing their health and vitality as they age. The brand's focus appears to be primarily functional, highlighting the performance and benefits of supporting cellular health, without directly pushing against other brands but standing as a part of an everyday self-care routine. # Product TRU Niagen is a dietary supplement designed to support cellular health. The ad shows it being taken as part of a daily routine. The supplement is presented as a simple addition to one’s daily habits, taken with water. The ad shows a blue bottle with a white label. The label is for "TRU Niagen" and it says "Age Better". The bottle contains 90 vegetarian capsules that each contain 300mg. # Visual style The ad has a clean, UGC feel. The editing style is simple with quick cuts between scenes to show parts of the customer’s everyday life. The production quality is on the higher end, with crisp images and stabilized video. The pacing is fairly consistent, aligning with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a golden sunset over the ocean. - 00:01–00:04 00:01–00:04: Quick cuts show a hand placing a soft blanket on a bed, then an eye mask on the same bed. This is meant to convey the idea of rest and relaxation. - 00:04–00:06 00:04–00:06: A woman is facing the sun with her eyes closed and then there is a quick shot of someone picking a lemon. This part of the ad shows the woman's appreciation for nature and sunlight, and ties into the theme of natural health and well-being. - 00:06–00:09 00:06–00:09: The woman is walking up a mountain path and then there is an elevated view of a sunset. - 00:09–00:15 00:09–00:15: The camera shows the TRU Niagen bottle and then zooms in to show a pill being taken out of the bottle and then swallowed with a glass of water. This reinforces that taking the pill is part of her everyday routine.

# Ad summary The ad promotes Tru Niagen Skincare's Nagen NanoCloud sachets as a solution to the degradation of active ingredients in traditional NAD+ skincare products. It highlights the product's waterless formulation and the consumer study results that show improved skin. # Brand positioning Tru Niagen Skincare positions itself as an innovative and scientifically advanced skincare brand. It leverages the science behind its Tru Niagen supplements, implying a focus on cellular health and anti-aging benefits. The brand aims to occupy the space of high-potency, freshly activated skincare, contrasting with traditional serums and moisturizers where active ingredients may degrade over time. This positioning appeals to consumers who are knowledgeable about skincare ingredients and seek maximum efficacy. # Product The ad promotes Niagen NanoCloud sachets by Tru Niagen Skincare, a water-soluble facial NAD+ booster. The product comes in the form of a small, dry sachet that is designed to be mixed with a dime-sized amount of a water-based serum or moisturizer in the palm of the hand before application. This delivery method is highlighted as a way to ensure that the active ingredients remain stable and potent until the moment of use. The sachets contain squalane, sodium hyaluronate, and vitamin E. A key selling point is that this formulation delivers peak potency of active ingredients, unlike traditional serums where degradation can occur. The sachets can be applied to the face and neck, both morning and night. # Visual style The ad has a bright, clean aesthetic, with natural lighting and a focus on showcasing the product and its application. Editing consists of quick cuts to maintain a moderate pace, emphasizing different aspects of the product and its use. The production quality is slightly polished, giving it a professional but accessible feel. The overall aesthetic is modern and scientific, reflecting the brand's focus on innovation and efficacy. There is no music so the audio-visual sync is irrelevant. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it first tell us what you think # Point of view - [object Object] # Storyline - 00:00–00:07 The ad starts by pointing out a hidden problem with most NAD+ skincare products, which is the degradation of active ingredients in serums and moisturizers. - 00:07–00:07 The voiceover explains that by the time these products are applied, the consumer is no longer getting the full benefit of NAD+. - 00:08–00:09 The ad transitions to introducing Niagen NanoCloud sachets as a solution. - 00:09–00:13 The ad explains that these sachets are precision-dose skincare from the Niagen Skincare Innovation Lab, emphasizing the scientific backing of the product. - 00:13–00:16 The ad highlights the connection to Tru Niagen supplements, suggesting that the same science is now available for skin application. - 00:16–00:19 The ad explains that the formulation remains stable until it is activated at the moment of use. - 00:20–00:33 The ad transitions to a demonstration of how the product works, showing the mixing process and ingredients. - 00:34–00:37 The ad shows a woman applying the product to her face and neck, explaining it should be used morning and night. - 00:37–00:42 The ad explains the active ingredients stay protected until the product is used because it is waterless. - 00:45–00:52 The ad cites a consumer study, providing proof that nearly three out of four participants reported smoother, more moisturized skin. - 00:52–00:57 The ad urges the customer to try the product and provide feedback.

# Ad summary This ad features a young woman in her kitchen discussing her morning routine, highlighting Tru Niagen as a key supplement for boosting NAD, supporting cellular function, muscle recovery, and brain health. The ad emphasizes that Tru Niagen is third-party tested, trusted by doctors, and backed by peer-reviewed studies, suggesting it's a safe and effective choice for health-conscious individuals. # Brand positioning Tru Niagen is presented as a science-backed supplement brand focused on boosting NAD levels for overall health and wellness. The brand aims to occupy a space in the consumer's mind as a trusted and effective solution for cellular function, muscle recovery, and brain health, emphasizing the importance of third-party testing and scientific validation. The brand positions itself against the norm of lightly recommending supplements, instead promoting its product as a trusted and researched choice. # Product Tru Niagen is an NAD+ booster supplement that supports cellular function, muscle recovery, and brain health. The ad showcases the product being taken as part of a daily morning routine by a young woman who is always on the go. The product is highlighted for being third-party tested, trusted by doctors, and backed by more than 40 peer-reviewed studies, addressing potential purchase barriers by emphasizing its safety and efficacy. The ad aims to convince viewers that Tru Niagen is a scientifically-validated and reliable supplement worth trying to support their overall well-being. # Visual style The ad has a casual, UGC-style aesthetic, resembling a typical vlog or day-in-the-life video. The production quality is simple, with natural lighting and static shots, creating an authentic and relatable feel. The editing is minimal, with a consistent pace throughout the video. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman in pajamas opening her closet, setting a relaxed morning tone. - 00:04–00:05 00:04–00:05 The woman expresses that she is tired, setting up a relatable pain point. - 00:05–00:11 00:05–00:11 She introduces her morning routine, which includes taking Vitamin C and Tru Niagen. This implies that Tru Niagen is an essential part of her daily health regimen. - 00:11–00:16 00:11–00:16 She explains that Tru Niagen is an NAD booster that supports cellular function, addressing why she takes it and highlighting its health benefits. - 00:16–00:20 00:16–00:20 She takes the supplement with water, visually demonstrating its ease of use. - 00:21–00:24 00:21–00:24 She mentions that it also supports muscle recovery and brain health, broadening the product's appeal and value proposition. - 00:25–00:34 00:25–00:34 She states that she does not recommend supplements lightly but Tru Niagen is third-party tested, trusted by doctors, and backed by over 40 peer-reviewed studies. This builds trust and credibility, countering skepticism about supplement efficacy.

# Ad summary This ad compares the benefits of Tru Niagen NR to NMN for NAD+ production, highlighting that Niagen NR enters cells directly while NMN requires an extra step. # Brand positioning Tru Niagen is positioned as a scientifically backed and efficient provider of NAD+ precursors. The brand is presented as a leader in cellular health, focusing on direct and effective methods for supporting NAD+ production. It emphasizes its commitment to research, safety, and superior performance compared to alternatives, specifically naming NMN as an inferior product. # Product The ad features Tru Niagen NR, a supplement designed to directly support NAD+ production within cells. The product is for individuals interested in improving their cellular health and energy levels. Key details include that Niagen NR enters cells directly, thus working faster than NMN, which requires conversion before it can be effective. The ad highlights scientific backing, with mentions of clinical studies and safety reviews. The advertised product is packaged in a dark blue bottle with a silver cap. A bottle with a light blue tint is also shown. # Visual style The ad has a clean, scientific, and informative visual style. The use of a comparison chart with checkmarks and crosses creates a clear and immediate visual representation of the product's superiority. The color palette is dominated by blues and whites, which evoke a sense of trust, health, and reliability. The overall design feels modern and designed to make a quick, digestible argument. # Hooks Headline: NAD+ starts with the right precursor # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by making the broad claim that NAD+ production 'starts with the right precursor.' The intention is to highlight the importance of selecting the correct supplement for NAD+ support, from the brand's perspective. - The ad presents a comparison chart, highlighting the advantages of Niagen NR over NMN by listing data points such as '40+ published, peer-reviewed clinical studies', '7 global safety reviews & authorizations', '~161% NAD+ increase', and 'Most efficient NAD+ precursor.' Each of these attributes is marked with a checkmark for Niagen NR and an 'X' for NMN. The brand is showing how its product stacks up against a key competitor. - The ad concludes with a more detailed description of Tru Niagen NR, emphasizing its ability to enter cells directly to support NAD+ production, while contrasting it with NMN, which needs to be converted first. The brand explains why its product works better than NMN.

# Ad summary This ad introduces Niagen NanoCloud, water-activated NAD+ precursor skincare. The voiceover explains that water can break NAD+ precursors down over time. NanoCloud stays waterless until it is activated with serum or moisturizer to get maximum potency every time. The product dissolves on contact into a silky gel designed to help improve texture and smoothness, and support hydration and radiance. Niagen NanoCloud is a small batch from the Niagen Skincare Innovation Lab. # Brand positioning Tru Niagen presents itself as a science-backed skincare brand, focused on delivering innovative and effective products. By highlighting the instability of NAD+ in traditional water-based formulations and introducing NanoCloud as a solution, the brand positions itself as technologically advanced. Tru Niagen caters to consumers who value cutting-edge solutions and transparency. The brand aligns with a lifestyle that prioritizes scientifically validated ingredients over conventional skincare approaches. # Product Niagen NanoCloud by Tru Niagen is a water-soluble facial NAD+ booster. Packaged in a tube containing 30 tablets, this skincare product addresses the stability problem of NAD+ in traditional formulations. Unlike typical serums or moisturizers, NanoCloud remains waterless until activated with a serum or moisturizer. This ensures maximum potency of the NAD+ precursors. Once activated, it transforms into a silky gel designed to improve skin texture and smoothness while supporting hydration and radiance. The product is a limited release from the Niagen Skincare Innovation Lab. # Visual style The ad has a polished UGC feel, with bright lighting and simple editing. The cuts are timed to the voiceover, creating a seamless flow. The overall aesthetic aims for authenticity and clarity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 NAD+ skincare has a stability problem, and Niagen NanoCloud has solved it. - 00:04–00:09 Niagen NanoCloud is a water-activated NAD+ precursor skincare, built on the same NAD+ science behind Tru Niagen. - 00:09–00:18 Water can break NAD+ precursors down over time, but NanoCloud stays waterless until activated with your serum or moisturizer, so you get maximum potency every time. - 00:18–00:26 Niagen NanoCloud dissolves on contact into a silky gel. It’s designed to help visibly improve texture and smoothness and support hydration and radiance. - 00:26–00:35 This is the first limited release from the Niagen Skincare Innovation Lab, small batch for the people closest to our science. Try it first, then tell us what you think. We’re taking your feedback straight back to the lab.

# Ad summary This ad uses a table to show the scientific backing and efficiency of Tru Niagen NR compared to NMN, highlighting how Tru Niagen NR directly supports NAD+ production. # Brand positioning Tru Niagen is presented as a scientifically-backed supplement brand focused on enhancing cellular health. The brand distinguishes itself through research, safety reviews, and proven efficiency in boosting NAD+ levels, which are essential for cellular function and overall well-being. It positions itself as a premium, effective choice in the market, emphasizing direct cellular support and bypassing the need for intermediate conversion steps like those required by other supplements. # Product The featured product is Tru Niagen NR, a supplement designed to directly support NAD+ production within cells. According to the ad, Niagen NR enters cells directly, enhancing NAD+ levels more efficiently than NMN, which requires an additional conversion step. The advertisement cites "40+ published, peer-reviewed clinical studies," "7 global safety reviews & authorizations," and approximately "~161% NAD+ increase" to underscore its effectiveness and safety. It addresses the barrier that other supplements like NMN require an extra step, positioning Tru Niagen NR as the more direct and efficient choice for consumers looking to boost their NAD+ levels. # Visual style The ad employs a clean and clinical aesthetic, using a grid layout to present information in a structured and easily digestible format. The production quality is highly polished, suggesting a professional studio setting. The color grading is minimal, using light blue tones to convey trustworthiness and scientific rigor. The typography is integrated to enhance readability and emphasize key product attributes, maintaining a balance between informative and visually appealing. # Hooks Headline: NAD+ starts with the right precursor # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the core message: NAD+ enhancement begins with choosing the right precursor. This is a brand-led message, aiming to frame the customer's understanding of the NAD+ supplement market by emphasizing the importance of precursor selection. - The brand then provides a point-by-point comparison between Niagen NR and NMN, focusing on key scientific metrics. This is to showcase that Niagen NR is the superior choice. The customer is meant to see this from a logical, scientific viewpoint. - The ad presents Tru Niagen NR as the direct and efficient solution for supporting NAD+ production within cells. The customer should feel like they are getting an easy-to-understand explanation of how the product works.

# Ad summary A woman explains why she chooses Tru Niagen supplements over others, explaining that Tru Niagen goes through rigorous testing and includes a nature-identical NAD+ precursor. # Brand positioning Tru Niagen is presented as a supplement company with values rooted in rigorous testing, transparency, and actual proof of what's inside the bottle. The brand aims to occupy a space in the consumer's mind as a trustworthy and science-backed option in the supplement market. The brand distinguishes itself by highlighting its commitment to 22 different tests before reaching the consumer, verifying what's in every bottle, and obtaining NSF and Alkemist Assured certification. This positions Tru Niagen as a reliable choice for those seeking cellular nourishment that delivers on its promises. # Product Tru Niagen supplements are NAD+ precursors designed to nourish cells. The product is for anyone looking to improve their cellular health and overall well-being. Tru Niagen products go through 22 different tests before reaching consumers and contain a nature-identical NAD+ precursor called Niagen, which the body recognizes. Tru Niagen verifies what's in every bottle and holds NSF and Alkemist Assured certifications, assuring that outside scientists have verified the bottle's contents. Tru Niagen aims to provide cellular nourishment that delivers on its promises. # Visual style The ad has a UGC feel due to the selfie-style filming, natural lighting, and casual setting. The editing consists of quick cuts between the woman speaking, shots of supplement bottles, and the supplement aisle, pacing the information effectively. The production quality is simple, without any heavy post-production effects, which aligns with the intention of providing reliable information to the audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator introduces the topic of the video by listing three things that she now checks before buying any supplements to entice viewers to learn more. - 00:02–00:08 00:02–00:08 The creator lists the first thing that she checks, which is serious testing. She explains that most supplements barely get tested, but Tru Niagen goes through 22 different tests before it reaches you, creating a contrast between other supplements and Tru Niagen and explaining a key advantage. - 00:08–00:13 00:08–00:13 Transitioning from the testing point, the creator shares that a recent industry report confirmed what she suspected: most NAD+ precursors don't contain what they actually claim, establishing a common problem in the supplement industry. - 00:13–00:16 00:13–00:16 The creator states that Tru Niagen verifies what's in every bottle, positioning the brand as transparent and trustworthy, contrasting it with other brands in the market. - 00:16–00:20 00:16–00:20 Continuing the point of transparency, the creator emphasizes the importance of outside verification, explaining that the symbols on the bottle mean that outside scientists have verified what's in the bottle, building trust through third-party validation. - 00:20–00:27 00:20–00:27 The creator highlights that most brands skip this verification step, but Tru Niagen has NSF and Alkemist Assured certification, further reinforcing Tru Niagen's reliability and establishing a contrast between trust and proof. - 00:27–00:33 00:27–00:33 The creator shifts to absorption and says that absorption matters, even if what's on the label is in the bottle, because your body needs to use it, addressing a potential concern about supplement effectiveness. - 00:33–00:38 00:33–00:38 The creator explains that Tru Niagen contains a nature-identical NAD+ precursor called Niagen, so your body recognizes it, highlighting the importance of bioavailability and compatibility. - 00:38–00:45 00:38–00:45 The creator advises the audience to do themselves a favor and skip the lies, and choose something that actually works. She finishes by saying that Tru Niagen is cellular nourishment that delivers on its promise, ending on a strong statement about the product's efficacy and reliability.

# Ad summary The ad features a creator discussing the importance of NSF certification when picking high-quality supplements, and lists the benefits of this certification for Tru Niagen Pro 1000mg. # Brand positioning Tru Niagen positions itself as a purveyor of high-quality cellular health supplements. The brand aims to stand out from the noise of the supplement market with its rigorous NSF certification and testing. By emphasizing quality, purity, and consistent manufacturing practices, it seeks to appeal to health-conscious consumers who are concerned about the safety and reliability of their supplements. Tru Niagen strives to occupy a space of trust and transparency by offering a product that has been rigorously tested by an independent third party. The brand’s messaging centers around providing consumers with peace of mind and assurance that they are not putting harmful substances into their bodies. # Product Tru Niagen Pro 1000mg is a cellular health supplement. As described, the product is distinguished by its NSF certification, which guarantees purity and quality. The NSF certification means that what's on the label is exactly what's in each capsule, and the supplement is tested for contaminants like heavy metals and microbes to ensure safety. The product is intended for those who prioritize cellular health and seek supplements that undergo rigorous third-party testing for safety, quality and purity. This product addresses the need for transparency and quality in the supplement market, by ensuring consistent quality through strict adherence to good manufacturing practices. # Visual style The ad has a casual, unfiltered, UGC aesthetic, giving it the feel of a spontaneous social media update. It features static shots with the creator speaking directly to the camera. The production quality is simple, with natural lighting and minimal editing, conveying authenticity and a personal touch. The pacing is consistent throughout, with slow cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The creator introduces the topic of NSF certification and Tru Niagen Pro 1000mg. - 00:11–00:16 She describes the purpose of the NSF mark and what it stands for. - 00:17–00:24 The creator explains that NSF International is an independent organization that tests and certifies products to meet public health standards. - 00:25–00:34 The creator explains that NSF certification means three important things. She describes the first one: the label confirms the exact contents of each capsule. - 00:35–00:41 The creator cites a study by Nutraingredients USA that showed 87% of NR supplements failed to meet label claims. - 00:42–00:46 As a response to the previous point, the creator emphasizes the importance of verification of Tru Niagen Pro 1000mg. - 00:47–00:51 The creator moves on to the second point of the NSF certification, that the product is tested for contaminants. - 00:52–01:01 The creator moves on to the third point, that the manufacturing facility follows strict guidelines. - 01:02–01:07 The creator then explains that quality and purity are essential factors when it comes to supplements that support cellular health. - 01:08–01:17 In conclusion, the creator mentions that NSF certification gives her peace of mind, knowing that she's not putting garbage into her body.

# Ad summary This ad for Tru Niagen Pro 1,000mg uses the visual of an active runner to promote the benefits of its NAD-boosting supplement, which was once exclusive to physicians and athletes. # Brand positioning Tru Niagen positions itself as a premium provider of NAD-boosting supplements, emphasizing scientific backing and exclusive access. By highlighting clinical strength and previous exclusivity to physicians and athletes, the brand aims to occupy a space in the consumer's mind as a trusted and high-performance supplement provider. This positioning leans toward a functional approach, focusing on the performance and scientific validation of its products, differentiating itself from more generic or less specialized supplement brands. # Product Tru Niagen Pro 1,000mg is presented as a clinical-strength NAD-boosting supplement designed to support hundreds of cellular processes. The product comes in a blue plastic bottle containing 60 vegetarian capsules. The ad is geared towards individuals looking to enhance their cellular health and overall performance, implicitly targeting active and health-conscious consumers. The key selling point is its clinical strength and the benefit of boosting NAD levels. The packaging includes explicit details such as the number of capsules (60 Vegetarian capsules) and suggested dosage (Dietary Supplement Take Two Per Day). # Visual style The ad employs a blend of product-focused imagery and lifestyle integration. The production quality appears to be studio-shot with color grading to create a soft, inviting atmosphere. The design uses a clean, legible typography style. The overall approach is straightforward, aiming to convey the product's benefits through direct messaging and aspirational visuals. # Hooks Headline: Once exclusive to physicians & athletes # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that Tru Niagen was once exclusive to physicians and athletes, immediately creating an impression of high value and exclusivity. This positions the brand as a premium option, appealing to consumers who seek top-tier health solutions. This is delivered from the brand's perspective. - Next, the ad transitions to highlight the functional benefits of the product, stating that it supports hundreds of cellular processes with clinical-strength NAD-boosting Tru Niagen Pro 1,000mg. This part of the story aims to build trust by highlighting the scientifically-backed benefits of the product, also from the brand's perspective. - Finally, the ad displays the product in front of a backdrop of a runner in a mountain landscape. This narrative beat emphasizes the association of the product with an active, healthy lifestyle. By visually linking the product with an athletic activity, the brand encourages the audience to envision themselves benefiting from its use, likely from the customer's perspective.

# Ad summary A woman shares surprising information about liposomal NAD+ supplements, and recommends Tru Niagen supplements. # Brand positioning Tru Niagen is presented as a supplement brand offering a science-backed approach. The brand is presented in contrast to competitors making unsubstantiated claims, positioning itself as a transparent and credible option. # Product Tru Niagen supplements contain a patented form of nicotinamide riboside that is clinically proven to boost NAD+ levels by up to 150%. The supplements are marketed as a science-backed solution to increase NAD+ levels. Tru Niagen differentiates itself from competitors by investing in research and having scientific backing to prove that their product works. # Visual style The ad is shot in a simple, clean style, likely using a smartphone camera. The lighting is natural, and the editing is minimal. The focus is on the presenter and her message. The production quality is low, with a UGC feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter states that she wants to share something that she recently discovered. - 00:01–00:05 She talks about liposomal NAD+ supplements that she has been seeing all over her feed. - 00:06–00:10 She warns viewers that if they are buying these supplements, they need to know something she discovered, which she found pretty shocking. - 00:11–00:19 She says that brands are claiming to use liposomes, which are tiny liquid bubbles to protect and deliver NAD+ to cells. - 00:19–00:24 She says it sounds perfect, but the truth is that NAD+ and its precursors are not stable in liquids, so they degrade. - 00:24–00:30 She says that the delicate liposome structures are dried and collapse during the supplement manufacturing process. - 00:30–00:35 She says that by the time the bottle reaches the customer's countertop, the protective bubbles are broken and ineffective. - 00:35–00:41 She warns that the marketing is overpromising, and what these companies are claiming defies basic science. - 00:41–00:44 She explains that she chooses Tru Niagen because their approach is 100% science-backed. - 00:44–00:51 She states that they use a patented form of nicotinamide riboside that has been clinically proven to boost NAD+ levels by up to 150%. - 00:51–00:59 She says that what stands out is that their ingredients have been validated by human clinical studies, and they have invested in research with the scientific backing to prove that their product works.

# Ad summary This ad for Tru Niagen features a woman discussing concerns about NR (nicotinamide riboside) supplements and the possibility of being scammed by brands that make misleading claims on their product labels. The ad claims Tru Niagen stands out as a trustworthy choice, because it invests in research, is backed by clinical studies, and ensures accurate labeling, thereby delivering the promised benefits. # Brand positioning Tru Niagen positions itself as a premium and trustworthy brand in the supplement market, especially within the NR (nicotinamide riboside) category. The brand stands against competitor behaviors like deceptive labeling and false claims, particularly those from cheap Amazon NR brands, emphasizing transparency, research, and scientific backing. Tru Niagen aligns with values of purity, trust, and scientific accuracy. It aims to occupy the space of a reliable, scientifically validated supplement that consumers can trust to deliver on its promises for cellular benefits. # Product Tru Niagen is presented as a reliable NR (nicotinamide riboside) supplement that stands apart from other NR supplements due to its commitment to research, clinical studies, and third-party verification. The product is for consumers seeking genuine cellular benefits. The ad highlights that it provides a full, potent serving of NR, backed by science, and ensures that its labeled packaging is 100% accurate, unlike many other brands that may contain less than 1% of the NR promised, even brands with "advanced liposomal formulations". Tru Niagen addresses consumer concerns about being scammed by fancy packaging and placebo effects from other brands, emphasizing that with Tru Niagen, "labeled packaging isn't just a promise, it's proven." # Visual style The ad has a natural, UGC feel. The setting is a bedroom with natural lighting. The shots are static, and the editing is minimal, with only straight cuts between shots. The aesthetic suggests authenticity and aims to replicate a personal recommendation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Choose Tru Niagen where labeled packaging isn't just a promise # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The woman begins by posing a question that aims to hook viewers with familiarity. She asks if viewers have ever questioned the legitimacy of supplements when looking at a supplement bottle. This is told from the perspective of a potential customer reflecting on a shared experience, which creates an immediate sense of relatability. - 00:06–00:17 00:06–00:17 She follows this with a claim that an analysis found that 87% of NR supplements don't contain what they claim on the label, some even having non-detectable levels of NR. She cites a ChromaDex analysis published in nutraingredients-usa. This beat shifts the perspective to a semi-expert framing based on researched data, and starts to build a foundation for consumer distrust. - 00:17–00:33 00:17–00:33 Expanding on the previous point, the woman states that consumers are paying premium prices for fancy packaging and placebo from cheap Amazon NR brands, with advanced liposomal formulations. She emphasizes that such brands can have less than 1% of the NR promised. She emphasizes the 1% figure is not a typo. - 00:33–00:38 00:33–00:38 Building on this, she states that when scientists tested these products, only 5 out of 35 brands delivered on what they promised. This further reinforces the lack of quality within the category and builds distrust. - 00:38–00:42 00:38–00:42 The woman shares that Tru Niagen was one of the five brands that delivered on their promise, being pure, trusted, and always labeled 100% accurate. The perspective now shifts to advocating for Tru Niagen specifically and introduces the brand as a solution. - 00:43–00:50 00:43–00:50 She clarifies that this matters, because without the NR in your supplement, you're not getting any cellular benefits. She emphasizes that with Tru Niagen, you get the full potent serving backed by science, thus clarifying the value of the product. - 00:51–00:59 00:51–00:59 The woman asks how to avoid getting scammed, and responds by saying to look for brands like Tru Niagen that invest in research, with over 35 clinical studies supporting their formula, and third-party verification. The ad is now prompting a customer to action. - 00:59–01:04 00:59–01:04 She concludes by stating that while the NR market is flooded with products that don't actually deliver, Tru Niagen stands as the gold standard. The ad emphasizes that Tru Niagen is a trusted, reliable choice. - 01:04–01:14 01:04–01:14 She ends by reminding people not to get played by pretty packaging and to choose Tru Niagen. She emphasizes that Tru Niagen's labeled packaging isn't just a promise, it's proven, and your cells will thank you.

# Ad summary This Tru Niagen ad features a hand holding a single white tablet. The text focuses on the product being innovated for potency, and its benefits for the skin. # Brand positioning Tru Niagen is presented as a skincare innovator. The brand focuses on potent skincare solutions, aiming to provide effective results. With its skincare line, the brand positions itself as a provider of advanced skincare, as highlighted by the explicit focus on NAD+. # Product The featured product is an NAD+ skincare supplement designed to promote smoother, more even, and more youthful-looking skin. It is presented in the form of a small, white tablet, emphasizing the potency and innovative nature of the skincare solution. The ad focuses on NAD+ to address concerns about aging skin and promote a more youthful appearance. # Visual style The ad has a clean and modern visual style, using soft lighting and a muted color palette. The high-quality image of the hand holding the product conveys a sense of sophistication and care. The gradient background adds depth, while the clear typography ensures readability. This design focuses on simplicity and elegance to highlight the advanced nature of the product. # Hooks Headline: Skin that looks smoother, more even, more youthful. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by highlighting the potential benefits of the product, promising "Skin that looks smoother, more even, more youthful." This is intended to immediately capture the viewer's attention by presenting the end result they can achieve. The brand is communicating directly to the viewer, setting an expectation for what the product can deliver. - The ad then introduces the product as "NAD+ skincare innovated for potency". This statement, delivered by the brand, emphasizes the product's unique formulation and advanced technology, aiming to build trust and credibility by highlighting the product's innovative approach to skincare. - The visual focuses on a hand holding a single tablet of the product, symbolizing a concentrated and potent dose of skincare. This close-up shot, presented from an objective perspective, aims to showcase the product in a clear and straightforward manner, reinforcing the message of potency and innovation.

# Ad summary This ad for TRU NIAGEN skincare highlights its NAD+ innovation powered by Niagen. It features an image of the product being dispensed from a dropper onto a fingertip. The ad aims to convey that the product is a unique and scientifically advanced skincare solution. # Brand positioning TRU NIAGEN is presented as a brand at the forefront of skincare innovation, particularly in the realm of NAD+ science. The brand positions itself as a leader by emphasizing its unique approach and scientific backing from Niagen. This positioning aims to appeal to customers who seek advanced, scientifically validated skincare solutions. The brand aligns with values of technological advancement and scientific authority, setting it apart from brands that rely solely on traditional or natural ingredients. The functional benefit focuses on innovation rather than emotional appeal, targeting consumers who prioritize cutting-edge science in their skincare routine. # Product The product is an NAD+ skincare innovation designed to be unlike any other, suggesting a unique formulation and approach to skincare. It is powered by Niagen, which is emphasized as being a leader in NAD+ science, indicating that the product leverages advanced scientific research. The product is dispensed from a dropper, suggesting that it is a serum or liquid-based treatment. The presentation of the product on a fingertip implies that it is applied topically to the skin. This positioning aims to address purchase barriers by highlighting its innovative science and unique formulation, encouraging consumers to try it for its potential benefits in advanced skincare. # Visual style The ad features a clean and minimalist aesthetic, emphasizing the product and its purity. The use of soft lighting and a neutral background conveys a sense of sophistication and scientific precision. The composition is simple and focused, directing the viewer's attention to the product and its application. # Hooks Headline: An NAD+ skincare innovation unlike any other. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by claiming "An NAD+ skincare innovation unlike any other," immediately establishing the product's unique position in the market. This message is from the brand's perspective, aiming to capture attention by emphasizing its unique formulation and scientific backing. - Following the headline, the ad states that the product is "Powered by Niagen®, the leaders in NAD+ science," further solidifying the product's credibility through association with a recognized name in scientific research. This message continues to be from the brand's perspective, building trust by highlighting the scientific foundation of the product. - The ad concludes by displaying the brand name, "TRU NIAGEN SKINCARE", visually reinforcing brand recognition and identity. This final piece is a branding statement, ensuring the audience associates the presented innovation with TRU NIAGEN, the brand's goal is to further cement its presence in the market and encourage product recognition.

# Ad summary This image ad for Tru Niagen features a person running on a mountain overlooking a lake. The ad copy states the product was once exclusive to physicians and athletes. # Brand positioning Tru Niagen is presented as a premium supplement brand focused on clinical strength and cellular support. The ad positions it as an advanced solution previously reserved for exclusive groups like physicians and athletes, suggesting high efficacy and trustworthiness. By emphasizing clinical strength and scientific backing, the brand aims to appeal to health-conscious consumers seeking tangible results and a product that supports overall cellular processes. # Product Tru Niagen Pro 1,000mg is a dietary supplement designed to support cellular processes with a clinical-strength NAD-boosting formula. The product is presented in a blue bottle containing 60 vegetarian capsules, with a recommended dosage of one capsule per day. Marketed as previously exclusive to physicians and athletes, the product aims to appeal to individuals seeking an advanced supplement to support their health and performance. # Visual style The ad has a polished, studio-shot production quality with a blend of lifestyle and product-focused visuals. The lifestyle image of a runner in a scenic mountain landscape is combined with a product shot of the Tru Niagen supplement bottle. The image treatment includes color grading to enhance the natural tones of the landscape and create a visually appealing contrast between the background and the product. The typography is clean and legible, ensuring the messaging is easily scannable. This style aims to create a balance between aspirational lifestyle imagery and clear product promotion. # Hooks Headline: Once exclusive to physicians & athletes # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a person running in a mountainous environment, suggesting an active and healthy lifestyle. This establishes the context of the product's intended use and appeal, showcasing an aspirational image to capture the viewer's attention from the perspective of the brand. - Next, the focus shifts to a close-up of the Tru Niagen Pro 1,000mg bottle, immediately identifying the product being advertised. This beat transitions the audience's focus from lifestyle to product specifics, informing the viewer of the key item in the message from the brand's perspective. - The ad copy highlights that the product was once exclusive to physicians and athletes, positioning the audience as special or elite for having access to this supplement. This narrative adds value by implying high quality and efficacy, with the brand's perspective aiming to build trust and appeal to a desire for exclusivity. - The ad closes by detailing the product's benefits, emphasizing its ability to support hundreds of cellular processes with a clinical-strength NAD-boosting formula. This is the brand telling the viewer why they should buy Tru Niagen Pro 1,000mg, reinforcing its unique selling points.

# Ad summary This image ad for Tru Niagen Pro targets high performers looking for a cellular energy boost. The ad emphasizes the product's ability to increase NAD+ levels, supported by clinical studies and rigorous third-party testing. # Brand positioning Tru Niagen is presented as a brand focused on cellular health and energy, specifically targeting high performers. It emphasizes scientific backing and rigorous testing to ensure product efficacy and quality. The brand positions itself as a premium supplement provider, providing a solution for those seeking enhanced cellular energy and overall well-being. It pushes against the norm of unsubstantiated health claims by highlighting clinical studies and third-party validation, which conveys trust and reliability. The brand positioning is primarily functional, focusing on performance enhancement and scientific validation, but also carries an emotional element by promising enhanced well-being. # Product Tru Niagen Pro is a dietary supplement designed to increase NAD+ levels in the body, thereby boosting cellular energy. It is marketed towards high performers seeking to enhance their overall well-being. The product is available in vegetarian capsules. Key features include its ability to increase NAD+ levels up to 150% in 3 weeks, as well as its clinical strength formulation. Each capsule contains nicotinamide riboside (NR). The bottle label specifies "PRO 1000mg [2 x 500mg] NICOTINAMIDE RIBOSIDE (NR)". The ad also touts that the product supports mitochondrial function and has undergone rigorous third-party testing. The product addresses potential consumer concerns about the efficacy and safety of supplements by highlighting its clinical backing and testing protocols. It comes in a 60-capsule bottle. # Visual style The ad has a clean, modern visual style with a focus on product features and benefits. The dark blue and white color scheme gives it a professional, scientific look. The design is highly polished and uses a features point out motif. # Hooks Headline: Why high performers choose Tru Niagen Pro # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question designed to grab attention: "Why high performers choose Tru Niagen Pro". This is to immediately resonate with an audience that values peak performance, prompting them to consider the product as a solution. The brand is asking this question to establish the product's credibility among high achievers. - The ad lists key features and benefits of Tru Niagen Pro. These include: "150% NAD+ boost*", "Clinical strength", "Supports mitochondrial function", "40+ human clinical studies", "Cellular energy", and "Rigorous third-party testing". This section is from the brand's POV, highlighting the key selling points and scientific validation behind the product. - A product photo of the Tru Niagen Pro bottle is shown in the center. This shows the consumer what the product looks like and visualizes it's presence. The brand includes this to anchor the claims into a tangible product and to reinforce the branding.