How Thorne Advertises on Meta

# Ad summary A woman talks about attending a women's health event with Thorne. She discusses women's health, hormones, and libido, and how these topics are not talked about. She mentions being a mom and some of the changes that occur after becoming a mom including sleep patterns, energy levels and libido. She states that libido should not be an embarrassing topic, but instead is part of women's health and women should be taking care of their bodies. # Brand positioning The ad features Thorne, a brand focused on women's health and wellness. Thorne aims to be a resource for women, providing information and solutions to address hormonal changes, libido, and overall well-being, especially for women in their 30s and mothers. The brand values open communication and destigmatizing conversations around women's health issues. Thorne positions itself as an advocate for women prioritizing their bodies and health, and pushing against the norm of silence or embarrassment around these topics. The brand's positioning is both functional, in providing health solutions, and emotional, in empowering women to take care of themselves. # Product This ad primarily focuses on brand awareness, using a women's health event with Thorne as a catalyst to discuss women's libido and hormone changes that occur during motherhood and in their 30s. No specific product details or USPs are mentioned in the ad. # Visual style The ad has a UGC feel with a polished, authentic aesthetic. It is shot in a well-lit room with natural lighting, creating a soft and inviting atmosphere. The editing style consists of static shots with smooth transitions, maintaining a consistent and steady pace throughout the video. The focus is primarily on the speaker's face and expressions, emphasizing her message and creating a personal connection with the audience. The production quality is a hybrid of UGC and polished commercial, making it feel relatable while maintaining a professional look. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The creator addresses women in their 30s, mentioning she will be 35 soon, inviting them to listen as she discusses personal changes in her body, but she is struggling to put it into words. - 00:11–00:18 She shares that she recently attended a women's health event with Thorne and after learning about women's libido and hormones, she realized what was missing. - 00:19–00:28 She states that, as a Southeast Asian, topics like women's health, hormones, and libido are not discussed, leading to a disservice to women. - 00:28–00:44 She mentions becoming a mom four and a half years ago, leading to changes in her body, sleep patterns, energy levels, and libido, which she initially attributed to motherhood. - 00:44–00:50 The creator poses the question of women are always tired, touched out and always pouring into everyone's cup, but no one is replenishing yours? - 00:51–01:09 The creator explains that libido is not just about intimacy, but also connected to stress, sleep, hormones, mood, and the nervous system. Thus when someone is exhausted all the time, it's hard to feel calm and rested. - 01:09–01:34 The creator discusses how the turning point for her was realizing that as women we tend to blame ourselves. She asks, "What am I not giving my body? What am I depriving my body of?" - 01:34–01:47 She expresses that the answer was not prioritizing herself, and states this is what she appreciated about learning with Thorne, that libido should not be an embarrassing side topic.

# Ad summary The ad promotes Thorne Plant Protein as a solution to lasting energy, and keeping users full, focused, and awake. The creator demos how she adds Thorne Plant Protein to her coffee for a boost that helps her get through long days. # Brand positioning Thorne is presented as a health and wellness brand, offering a line of plant-based protein dietary supplements. The brand promotes itself as a solution for sustained energy, focus, and satiety. The brand is positioning itself as a choice for health-conscious individuals seeking clean, plant-based alternatives to traditional protein supplements and energy drinks. The brand aligns with the values of a healthy lifestyle, convenience, and sustained performance, appealing to consumers who prioritize natural ingredients. # Product The advertised product is Thorne Plant Protein, a dietary supplement available in Chocolate and Vanilla flavors. The product is designed for individuals seeking a plant-based protein source to boost energy levels and provide satiety. It is presented as a solution for avoiding caffeine spikes while maintaining focus and alertness throughout the day. The ad shows the product being added to coffee, implying a convenient and versatile use case. The product is explicitly described as helpful for keeping the user "full, focused, and awake in a really effective way," especially during long car drives, addressing potential purchase barriers related to sustained energy and focus. # Visual style The ad has a casual, UGC feel, using natural lighting. The editing style is simple with quick cuts, creating a fast-paced rhythm that keeps the viewer engaged. The production quality is a blend of polished commercial and UGC, with the creator using a personal, relatable approach. The pacing is consistent throughout, enhancing the energetic and informative tone of the ad. Cuts, text, and product actions are synced to the voiceover lines, reinforcing the message. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go shop you guys # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins with a controversial opinion: that coffee alone is no longer sufficient for her energy needs. - 00:03–00:06 In response to this, she reveals she has been adding protein to her coffee. - 00:06–00:09 The creator then explains that adding protein to her coffee has helped her energy last all day with no caffeine spikes. - 00:09–00:15 The creator states that she has been using Thorne Plant Protein, which keeps her full, focused, and awake. - 00:15–00:19 She notes that Thorne Plant Protein keeps her awake on even long car rides.

# Ad summary The ad features a text message conversation between a customer experiencing hot flashes and night sweats, and Thorne, who recommends Perimenopause Complete as a solution. The ad highlights that the product is made with clinically studied ingredients to support this life stage. # Brand positioning Thorne is presented as a health and wellness brand focused on providing solutions for specific life stages, particularly for women experiencing perimenopause. The brand aligns with a functional approach, offering products made with clinically studied ingredients, suggesting a focus on scientific validation and reliability. The brand positions itself as a knowledgeable resource, responding directly to customer inquiries with specific product recommendations. # Product Thorne's Perimenopause Complete is a dietary supplement designed to support women experiencing perimenopause, a life stage characterized by fluctuating estrogen levels that can cause symptoms such as hot flashes and night sweats. The product contains clinically studied ingredients that aim to regulate temperature and support women through this transition. It is presented as a solution directly addressing the discomfort and challenges associated with hormonal changes during perimenopause, aiming to alleviate these symptoms and provide targeted support for this specific life stage. # Visual style The ad has a clean and simple aesthetic, utilizing a text message format with a purple color scheme. The editing is static, with smooth transitions between the messages. The overall feel is informative and straightforward, aiming to convey the product's benefits in a clear and concise manner. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A customer sends a message expressing that she just turned 38 and is experiencing hot flashes and night sweats, and asks for product recommendations. - 00:01–00:06 Thorne responds to the customer with a message that fluctuating estrogen impacts temperature regulation, and recommends considering Perimenopause Complete as a solution. - 00:03–00:06 Thorne continues by stating that Perimenopause Complete is made with clinically studied ingredients to support this life stage, thus adding credibility to the product.

# Ad summary This ad promotes Thorne supplements, specifically Rainbow Surfer pre-workout, through a customer testimonial. The customer showcases Thorne's production process and quality control to establish brand trust and validate claims made on product labels, reinforcing customer belief in product efficacy. # Brand positioning Thorne is presented as a high-quality supplement company dedicated to disrupting the supplement industry with its commitment to quality and rigorous testing. The brand prioritizes providing supplements that are effective, pure, and accurately labeled. Thorne challenges the norm of cutting corners and ensures that every bottle is backed by a team that ensures every product meets the highest standards. This positions the brand as a dependable partner for individuals seeking genuine support for their health and fitness goals. # Product The advertised product is Thorne's Rainbow Surfer pre-workout, described as a supplement that provides support for health and fitness goals. The ad is promoting quality control to build trust that products will do what they claim. The product is marketed towards health-conscious individuals. One highlighted selling point is the extensive ingredient testing (four times throughout the production process) and a strict policy of not using binders or fillers. The ad emphasizes that if a product does not meet a label claim, it does not move forward in the production process, further reinforcing its dedication to transparency and quality. # Visual style The video has a polished aesthetic with well-lit shots and smooth transitions. It combines UGC-style footage of the creator in her kitchen with professionally filmed footage of the Thorne facilities. The editing pace is moderate, shifting between the creator's testimonial and various shots highlighting Thorne's operations and products. The video integrates both personal endorsement and documentary-style visuals to support its messaging effectively. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces her love for Thorne products and their new Rainbow Sherbet pre-workout. - 00:07–00:15 The creator states that one of the biggest reasons that she loves Thorne is because of the quality of their products. This statement serves to build anticipation for the information that is about to be shared. - 00:15–00:22 The creator reveals that she was recently invited to tour Thorne headquarters. This acts as a bridge into footage showcasing the brand's facilities and rigorous testing procedures, aiming to increase brand trust. - 00:22–00:39 The creator shares how blown away she was by the testing and quality control that she saw at headquarters. She expresses her high personal standards and that Thorne exceeds her expectations. - 00:33–00:39 The creator shares a fun fact that Thorne named themselves to be a thorn in the side of the supplement industry by disrupting it and making it better. This helps communicate brand mission. - 00:40–00:42 The creator then shares footage that shows the process that Thorne products go through. The first is the arrival of ingredients at the warehouse. - 00:42–00:48 The creator explains that when the ingredients arrive at the warehouse that everything is tested four times throughout the production process. - 00:51–00:57 Footage shows the orders being picked and packed by hand with human oversight to ensure accuracy. - 00:57–01:00 The creator shares that behind every bottle is a team. Footage continues to show Thorne products. - 01:00–01:04 Footage shows how Thorne does shelf life testing and stability testing. It is stated that Thorne doesn't use binders or fillers. - 01:04–01:09 The creator explains that if something doesn't meet a label claim that it doesn't move forward in the process. This shows how Thorne holds themselves accountable. - 01:09–01:23 The creator shares a surprising fact that their labels are kept under lock and key to prevent counterfeiting. She states that no one else can print a Thorne label. - 01:23–01:32 The creator drinks the supplement and says that the process that she saw gave her a whole other level of reassurance that what she is taking is truly supporting her and her goals.

# Ad summary This image ad promotes Thorne's Creatine supplement, highlighting the opportunity to save up to 20% by subscribing, with the flexibility to cancel or modify at any time. The ad features product packaging and emphasizes benefits like lean body mass, muscle endurance, and cognitive performance. # Brand positioning Thorne is presented as a health and wellness brand focused on high-quality supplements. The brand emphasizes accessibility and convenience by offering a subscription model with the flexibility to cancel or modify at any time. Thorne positions itself as a provider of supplements that support a healthy lifestyle, with a focus on performance and overall well-being. The brand's clean and minimalist aesthetic suggests a commitment to simplicity and effectiveness, appealing to health-conscious consumers who value transparency and quality. # Product The featured product is Thorne Creatine, a dietary supplement designed to support lean body mass, muscle endurance, and cognitive performance. It is available in two forms: a powder in a white tub and a powder in a white resealable bag. The product is intended for individuals looking to enhance their physical and mental performance through supplementation. The ad addresses potential purchase barriers by highlighting the subscription option, which offers savings and flexibility, making it easier for customers to incorporate the product into their routine. The ad aims to convey that Thorne Creatine is a convenient and effective way to support overall health and fitness goals. # Visual style The ad has a clean and minimalist visual style, with a focus on product presentation. The use of soft lighting, neutral colors, and simple backgrounds creates a professional and trustworthy image. The composition is balanced and visually appealing, with the products arranged in a way that highlights their key features and benefits. # Hooks Headline: Subscribe & save up to 20% # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an offer to "Subscribe & save up to 20%," immediately grabbing the viewer's attention with a potential cost-saving opportunity. The brand is telling the audience that they can save money by subscribing to the product. - The ad assures the viewer that they can "Cancel or modify at any time," addressing a common concern about subscription commitments. The brand is telling the audience that they have the flexibility to manage their subscription according to their needs. - The ad showcases the Thorne brand and its Creatine product, emphasizing its benefits for lean body mass, muscle endurance, and cognitive performance. The brand is telling the audience about the key benefits of using their product.

# Ad summary This ad demonstrates the convenience and value of subscribing to Thorne supplements. It emphasizes the ease of reordering and the savings available, targeting health-conscious individuals. # Brand positioning Thorne is presented as a premium supplement brand that caters to health-conscious individuals who prioritize quality and convenience. The brand focuses on simplifying the process of maintaining a supplement regimen through subscription services, thereby addressing the common pain point of running out of essential products. Thorne is positioned as a provider of easy solutions for customers looking to streamline their health routines. # Product The featured product is Thorne’s Amino Complex supplement, lemon flavored amino acids. This supplement is designed for individuals who regularly use amino acids as part of their health and fitness routine. The ad highlights the convenience of reordering and the savings offered through Thorne's subscription service. It addresses the purchase barrier of forgetting to reorder supplements by presenting a subscription option that ensures a continuous supply. Thorne presents the product as a solution for those seeking a hassle-free way to maintain their supplement regimen, ensuring they never run out of what they need while also saving money. # Visual style The ad has a clean and minimalistic aesthetic, using bright, natural lighting and a simple background to keep the focus on the product and the on-screen text. The editing style features static shots and text transitions to highlight the convenience of the Thorne subscription service. The production quality is polished, suggesting a focus on quality and simplicity. The pacing is consistent, with visual elements timed to the appearance of text. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08: The ad opens with a shot of Thorne's Amino Complex supplement on a bathroom counter, next to a bathtub. Text builds on screen that lists a “to do” list with a task to 'buy groceries' which is checked off, then 'reorder my supplements' followed by 'subscribe to Thorne & save 20%' which are checked off as they appear. The message is that Thorne helps users to simplify their to-do list by offering savings when they subscribe, a perspective conveyed through text and a visual representation of a simplified task list. The tone is clean and efficient, emphasizing convenience.

# Ad summary A social media advertisement promoting Thorne, a company producing supplements formulated by female doctors and scientists. The ad features an influencer attending an event hosted by Thorne, showcasing the event's highlights, including a discussion on women's health and libido, a movement lab session, and healthy food choices. The influencer emphasizes the importance of proper nutrition and balance for managing hormonal imbalance, encouraging viewers to join the conversation and learn more about Thorne's formulations. # Brand positioning Thorne positions itself as a health and wellness brand specializing in supplements formulated by female doctors and scientists. The brand emphasizes the importance of women's hormonal health and aims to provide solutions through science-backed products and open discussions. By hosting events that focus on women's health topics like libido, Thorne attempts to destigmatize these issues and promote holistic wellness, aligning with a lifestyle that values informed and balanced health choices. The brand's functional approach is rooted in clinical research and aims to address nutritional needs related to hormonal balance. # Product The ad showcases Thorne's comprehensive approach to health and wellness, highlighting their supplements and products designed for women's health. It promotes the brand's products as tools for managing hormonal imbalances through proper nutrition and informed choices. The emphasis is on the clinical research behind the formulations, developed by female doctors and scientists. The ad indicates that the products include supplements and nutritional food options. It does not describe the products in detail, but rather the brand's approach to nutritional health. # Visual style The ad features a blend of polished and UGC-style visuals to create a natural and relatable aesthetic. The editing style incorporates quick cuts and smooth transitions, maintaining a consistent pacing that supports the ad's conversational tone. With a moderate cut frequency, the visuals are timed to align with the voiceover, enhancing the audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action join the conversation and learn more about these formulations # Point of view - [object Object] # Storyline - 00:00–00:07 The influencer shares that one thing she wishes she knew sooner about women’s hormonal health is how connected it is to other aspects of life. - 00:07–00:08 She details aspects of life affected by hormonal health, specifically sleep, stress, and relationships. - 00:08–00:12 She reveals that everything is connected, so she wants to take viewers through a recent event she went to with Thorne. - 00:12–00:16 The influencer states that the Thorne event started off with a cozy and intimate discussion about women’s health. - 00:19–00:25 She shares that the Thorne event also involved movement, which synergistically factored into their previous conversation about health. - 00:26–00:33 The influencer states that she likes that Thorne is formulated by female doctors and scientists and has 40+ years of clinical research behind their products. - 00:33–00:36 She mentions that they got to see what was in Thorne’s formulas. - 00:36–00:39 The influencer says whether it’s supplements or healthy eating, what she puts into her body is extremely important to her. - 00:44–00:56 She ends the ad by stating that since everything is connected, showing up for herself nutritionally has helped her when it comes to managing her hormonal imbalance, encouraging viewers to join the conversation and learn more about Thorne.

# Ad summary This ad promotes Thorne's Amino Complex supplement. It uses a to-do list format to highlight the benefits of subscribing to Thorne for a 20% discount. # Brand positioning Thorne is presented as a modern and essential supplement brand that integrates seamlessly into a health-conscious lifestyle. The brand is positioned as a go-to for those who prioritize wellness and convenience, offering a subscription model that simplifies the process of maintaining a supplement routine. The brand aligns with a lifestyle of productivity and self-care, suggesting that its products are a necessary part of a well-rounded daily regimen. Thorne pushes against the norm of one-off supplement purchases by promoting a subscription service, emphasizing ease and cost savings. The brand positioning is both functional, focusing on the convenience and savings of the subscription, and emotional, aligning with the desire for a simplified and effective wellness routine. # Product The product featured is Thorne's Amino Complex, a dietary supplement designed to support overall health and wellness. The ad highlights the convenience of subscribing to Thorne to ensure a consistent supply of the supplement. The product is presented as part of a routine, fitting into a busy lifestyle by simplifying the process of reordering supplements. The ad addresses the purchase barrier of forgetting to reorder supplements by offering a subscription service, ensuring customers always have their supplements on hand. The ad emphasizes the value of subscribing by offering a 20% discount, making it more appealing for customers to commit to a regular purchase. # Visual style The ad has a clean and minimalist aesthetic, with a focus on the product and text overlays. The editing style is simple, with static shots and clear transitions. The production quality is polished, giving it a professional feel. The pacing is slow and deliberate, allowing viewers to easily read the text and understand the message. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a hand holding a container of Thorne Amino Complex on a marble countertop. - 00:00–00:01 A "TO DO LIST:" appears on screen, suggesting the viewer is seeing a task list. - 00:01–00:02 The first item, "Buy groceries," is checked off, indicating a sense of accomplishment and productivity. - 00:03–00:04 The next item, "Reorder my supplements," appears, highlighting the need to replenish supplements. - 00:05–00:06 The final item, "Subscribe to Thorne & save 20%," is added to the list, presenting a solution to the reordering problem and offering a discount. - 00:06–00:07 This item is then checked off, reinforcing the idea of completing the task and taking advantage of the offer. - 00:07–00:08 The Thorne logo is displayed at the bottom of the screen, reinforcing brand recognition.

# Ad summary A woman discusses how her libido was affected by pregnancy and a lack of movement. She then shares a supplement product from Thorne that may help women. # Brand positioning Thorne is presented as a science-backed wellness brand offering supplements to address women's health concerns, specifically low libido. The ad highlights Thorne's commitment to transparency by emphasizing the brand's detailed product information and clinical trials, positioning them as a trustworthy source. Thorne aligns itself with a lifestyle of self-care and empowerment, providing solutions that cater to women's unique experiences, such as pregnancy and hormonal changes, that is meant to challenge the norm of silence surrounding women's libido issues and provides a science-backed solution. # Product Thorne's Women's Libido Boost is presented as a dietary supplement designed to support women's sexual wellness and satisfaction. The product is for women experiencing low libido due to factors like stress, lack of sleep, lack of movement, pregnancy, and hormonal changes. The ad addresses purchase barriers by highlighting the product's ingredients that are listed and studied through clinical trials. The product is intended for use by women, especially those who may be navigating changes in their bodies and lives and need support for their sexual health and hormonal balance. # Visual style The ad has a UGC feel, with unpolished shots and a casual tone, reflecting an authentic and relatable user experience. The quick cuts, especially during the scenes depicting the woman's pregnancy and daily routines, contribute to a fast-paced rhythm. The alternating use of selfie-style and stationary shots adds variety while maintaining a personal connection. The audio and visual elements are generally synced, with text overlays timed to emphasize key points. The use of natural lighting in most scenes adds to the authentic feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action I hope you explore and learn a little bit more about libido and about Thorne's studies on women's libido and the product that they just launched. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman in a baseball cap is talking directly to the camera. She says she wondered if she was the only one who thought libido was something only men dealt with. - 00:04–00:11 00:04–00:11 The woman is shown at different points during her pregnancy with text overlay that reads, "When I was pregnant, my libido changed so drastically. So there would be moments when it was at a high and at a peak, and there would be moments when it was just like sinking down." - 00:11–00:19 00:11–00:19 The woman is then shown doing various activities, like applying makeup and walking outside. She says that attending a Thorne event really opened her eyes to how much stress, lack of sleep, lack of movement, and other things affect libido. - 00:19–00:27 00:19–00:27 The woman is back on camera talking about the Thorne event she attended and says that she got to meet the people that studied this product, which was really nice to know exactly what was going into her body. - 00:27–00:32 00:27–00:32 Next, the ad shows a close-up of ingredients being tested in an office. The woman says that she got to know exactly what was in the product. - 00:32–00:38 00:32–00:38 The ad returns to a clip of the Thorne event, with the woman doing a yoga session. She says movement is one of those things that helps with stress and regulating hormones and can also help with libido. - 00:38–00:46 00:38–00:46 The woman is then on camera talking about how she had no idea about the effects of all of that on libido. She encourages women navigating these changes to feel less alone. - 00:46–00:55 00:46–00:55 The woman encourages viewers to explore and learn a little bit more about Thorne's studies on women's libido and the product that they just launched, while holding up the product bottle.

# Ad summary The ad features a woman discussing the factors that can impact a woman's libido, including sleep, stress, hormones, and exercise. She goes on to list herbs that are in Thorne supplements that can enhance libido: Fenugreek, Damiana, and Shatavari. She encourages viewers to discuss libido with their girlfriends, and asks them whether their sex drive is the Sahara Desert or Niagara Falls. # Brand positioning Thorne is presented as a wellness brand that provides supplements to address women's health concerns. The brand is positioned as a provider of clean, natural ingredients that can enhance libido. The brand aligns with a lifestyle of open conversation about women's health and sexuality. Thorne is presented as a brand that is willing to discuss topics that are often considered taboo. # Product The ad features a supplement that contains the herbs Fenugreek, Damiana, and Shatavari. These ingredients are intended to enhance libido. The product addresses the barrier of low libido and is worth buying if the customer is looking to enhance libido. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing is relatively quick, with cuts every few seconds. The production quality is polished, but with a casual tone that supports the intended audience. The pacing is consistent throughout the ad. Cuts are timed to voiceover lines at various points in the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with the creator welcoming viewers to "LeTea Time," brought to you by Thorne. - 00:05–00:09 The creator shares that she was never taught what libido was in school, and answers what it is: your sex drive. - 00:09–00:15 The creator explains that libido is either if you're in the mood, or there's no shot in hell you're getting busy. - 00:15–00:22 She asks why she wasn't taught about this in sex ed, and reasons that it's because she grew up in mid America and was only taught about abstinence. - 00:22–00:24 The creator asks what goes into libido, and says she will list them in the video. - 00:25–00:29 She lists sleep, but not just one bad night, chronic bad sleep. - 00:29–00:38 She notes that if your body is in survival mode, two things affect it: stress, and cortisol and anxiety. - 00:38–00:43 She goes on to note that hormones can also affect libido, as women's hormones are constantly changing. - 00:43–00:47 She lists the next factor as exercise, but a healthy amount, as too much exercise actually lowers libido. - 00:48–00:51 She goes on to list relationship dynamics, and asks if the viewer feels safe and taken care of. - 00:51–00:55 The creator states that you have to eat properly, because alcohol will make you text him but not necessarily desire him. - 00:56–01:06 She says to think about if your body is fighting for survival, it's not necessarily thinking about getting freaky, and adds that it's hard enough taking care of yourself so why are you trying to create another human right now. - 01:07–01:11 She then shares that at a Thorne event, she learned about herbs that are in Thorne supplements that can enhance libido. - 01:12–01:19 She lists Fenugreek, Damiana, and Shatavari. - 01:20–01:27 The creator says this is crazy, crazy clean, because she never knew any of this. - 01:27–01:37 She suggests that next time you're out with your girlfriends to talk about libido, and whether your sex drive is the Sahara Desert or Niagara Falls. - 01:37–01:44 She adds that different things affect how you are, and suggests just having conversations with each other. - 01:44–01:50 The creator ends the video by saying that that's all for LeTea Time today, and that she's going to go workout to make sure her libido is functioning properly. She says love you and bye.

# Ad summary This ad promotes Thorne's Perimenopause Complete supplement. It features a creator who speaks about preparing for her late 30s, and learning about perimenopause. She attended an event with Thorne where she learned about the supplement and its benefits. She encourages viewers to join the conversation with Thorne. # Brand positioning Thorne is presented as a brand that is proactive about women's health. The brand is positioned as being supportive during hormonal changes that accompany perimenopause. Thorne offers clinically studied support in the form of supplements, movement, supplementation, nutrition, and conversation. The brand aims to support women holistically during perimenopause, providing resources and solutions to navigate hormonal shifts. # Product The advertised product is Thorne Perimenopause Complete, a supplement that provides clinically studied support for 12 common perimenopause symptoms. These symptoms include hot flashes, sleep and daytime comfort, emotional well-being, and vaginal dryness. Thorne Perimenopause Complete offers support for women as they experience hormonal changes. The product offers movement, supplementation, nutrition, and conversation to help with the changes that occur during this time. The product is designed to help women during perimenopause so that they don't have to do it alone. # Visual style The ad has a UGC feel, with a mix of selfie-style and event footage. The editing includes quick cuts to maintain a brisk pace, and smooth transitions connect scenes. The overall aesthetic is clean and modern, reflecting the brand's focus on wellness. The pacing is quick, keeping viewers engaged with a consistent rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action learn more and join the conversation with Thorne # Point of view - [object Object] # Storyline - 00:00–00:10 The creator introduces the topic of perimenopause, noting that her late 30s are around the corner and she likes to be prepared. - 00:11–00:17 The creator shifts to talk about attending an event with Thorne, which has a logo in the background. Here she learned about what to expect during perimenopause and how to support her body through hormonal shifts. - 00:17–00:23 The creator presents Thorne Perimenopause Complete, stating it provides clinically studied support. - 00:24–00:29 She notes that as things start changing and women feel less like themselves, they don't have to go through perimenopause alone. - 00:29–00:35 The ad includes visuals from the Thorne event, featuring activities like movement, nutrition, and conversation. - 00:36–00:39 The ad ends with a call to action to learn more and join the conversation with Thorne, as the creator carries a Thorne tote bag.

# Ad summary Thorne promotes its creatine supplement for women with Sara Szal MD, scientist, author, and Thorne partner. Szal states that creatine is one of the most researched nutrients for energy and recovery. The creatine helps support brain performance, lean muscle, and energy metabolism. Szal makes a smoothie while explaining the benefits of the Thorne creatine. # Brand positioning Thorne positions itself as a high-quality, science-backed supplement brand for consumers looking to improve their overall health and well-being. The brand is presented as a trusted partner in achieving and maintaining strength and energy throughout life, particularly as hormone levels change. The brand aligns with a health-conscious lifestyle and promotes the value of informed, research-based nutrition. Thorne aims to occupy the space of a reliable and knowledgeable source for nutritional support, contrasting with brands that may overpromise or lack scientific validation. The brand's positioning is both functional, emphasizing performance and recovery, and emotional, highlighting empowerment and sustained strength. # Product The advertised product is Thorne Creatine, a supplement designed to support energy, recovery, brain performance, lean muscle, and energy metabolism, especially as hormones shift with age. The product is intended for women who want to maintain their strength, focus, and energy without bulking up. Thorne Creatine is highlighted for its ability to help muscles recover and maintain endurance when combined with branch chain amino acids. It addresses the purchase barrier of creatine being overlooked for women by emphasizing its benefits for brain performance and energy metabolism. # Visual style The ad has a polished, commercial feel. The editing style includes a mix of static shots and smooth transitions, with a moderate pacing. The visuals are well-lit and show clean, modern environments, supporting the brand's image of quality and reliability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Sara Szal MD is introduced and states that creatine is one of the most researched nutrients for energy and recovery, but it's often overlooked for women. This moment conveys information about the product and its benefits, and why it's formulated for women. - 00:05–00:10 00:05–00:10: The creatine is shown as a white powder. Szal's voiceover states that it supports brain performance, lean muscle, and energy metabolism. This provides more information on the benefits of the product. - 00:10–00:15 00:10–00:15: Szal adds fruit and spinach to a blender. Her voiceover says especially as hormones shift with age, and when combined with branch chain amino acids. This emphasizes the product's specific benefits for women of a certain age. - 00:15–00:18 00:15–00:18: Szal adds Thorne creatine powder to a smoothie. Her voiceover states that it helps muscles recover and maintain endurance, connecting the product's use with athletic performance and recovery. - 00:18–00:24 00:18–00:24: Szal stands by the blender and states that the product is not about bulking up; it's about staying strong, focused, and energized. This communicates the intention of the product to not bulk a woman up, just to help her stay strong and energized. - 00:24–00:29 00:24–00:29: Szal states that strength in every form is something we can keep building throughout life. The ad ends with the Thorne logo.

# Ad summary This ad promotes Thorne's new supplement, focusing on women's overall wellness. It's hosted by a female creator who discusses libido fluctuations and how they relate to women's health, stress, and relationships. The ad highlights that Thorne's supplement is formulated by female doctors and scientists, and every ingredient is backed by real research. # Brand positioning Thorne is presented as a wellness brand that specializes in supplements formulated for women's bodies and their unique needs. The brand aims to position itself as a credible and research-backed source of health solutions. It strives to be holistic and in tune with the needs of women, focusing not just on physical health but also on the mind-body connection. # Product The ad features a new Thorne supplement designed to support women's wellness, specifically addressing libido fluctuations. It emphasizes that the supplement is created with consideration for the connection between mind and body. It's formulated by female doctors and scientists, with every ingredient backed by real research. The product aims to support women experiencing fluctuations in libido due to stress, relationship issues, or other life factors. The supplement is presented as a solution to address these issues by providing a science-backed formulation for overall wellness. # Visual style The ad has a blend of UGC-style and polished commercial aesthetics. The editing includes quick cuts and smooth transitions. The production quality is relatively high, giving it a hybrid feel that supports both authenticity and professional appeal. The pacing is fast, with frequent scene changes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn more and join the conversation # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with the creator walking outside, conveying her initial thoughts on women's health. - 00:02–00:06 The creator shares that she thought something was genuinely wrong with her and how this issue affects other women as well, making it relatable and empathetic. - 00:07–00:09 She introduces a new perspective that libido isn't a relationship issue but a health issue, which re-frames the narrative. - 00:10–00:17 A speaker at a wellness event states how libido fluctuates due to stress and relationships, emphasizing that it's a normal experience. The ad then shows the creator taking a supplement. - 00:17–00:20 The ad states that it's not a personal failing but the body sending a signal. This message is conveyed through both visual and text overlays. - 00:20–00:29 The ad pivots to the Thorne supplement, highlighting that it's designed around mind-body wellness and formulated by female doctors and scientists, adding credibility and trust to the product. - 00:29–00:31 The creator notes that every ingredient is backed by real research, enhancing the perceived value of the product by focusing on scientific validation. - 00:31–00:36 The creator emphasizes that experiencing libido fluctuations is normal and suggests the Thorne supplement supports this, reinforcing the solution. - 00:36–00:38 The ad concludes with a call to action to learn more and join the conversation, encouraging viewer engagement.

# Ad summary A creator takes you with her as she attends a Thorne event. # Brand positioning Thorne is presented as a science-backed wellness brand that supports women through different stages of life. The brand positions itself as a trusted resource, emphasizing its dedication to clinical research and female-led formulations. Thorne aligns with a lifestyle focused on prioritizing health and well-being, offering solutions tailored to the unique needs of women, especially those navigating postpartum and perimenopause. It stands out by emphasizing the scientific rigor and testing behind its products, providing a sense of safety and support for confused women. # Product The ad features Thorne's range of wellness products designed to support women's health, particularly during postpartum and perimenopause. The products are presented as solutions to alleviate symptoms like fatigue, moodiness, joint pain, and low libido. The ad highlights the extensive testing and clinical research behind each product, emphasizing their formulation by female scientists and doctors. The products are showcased as resources to help women prioritize their health, ensuring they can be the best moms and wives possible. Specifically, the Thorne brand and product assortment is designed to provide support and clarity during confusing life stages. # Visual style The ad has a polished aesthetic with natural lighting and a focus on clean, minimalistic environments. The editing style is smooth, incorporating slow zooms and pans to highlight different aspects of the Thorne event. The production quality feels high-end, contributing to a tone of sophistication and credibility. The pacing is relaxed, allowing viewers to absorb the information and visuals without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Thorne is a brand that I highly suggest doing your own research one and checking it out. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman on a train with the words, "Come with Me to learn About Thorne" displayed. The intention is to give a POV look into the Thorne brand. The tone is inviting and informal. - 00:01–00:07 The ad continues with a look into the Thorne store with the creator touring all the products. The message is to showcase the wide variety of products that Thorne sells. The tone is welcoming and exciting. - 00:07–00:13 The creator explains her confusion with post-pardom and mentions never thinking she would be perry minowa. The tone is relatable and honest. - 00:13–00:18 She states that this year she is focusing on prioritizing herself. The tone is serious and authentic. - 00:24–00:40 She exclaims her thankfulness for Thorne due to all its clinical testing and being formulated by women. This continues to build the trust in the Thorne brand. The tone is appreciative and positive. - 00:42–00:50 The creator shares her personal mindset of thinking “This too shall pass.” The message is to show the viewer that Thorne is there to help. The tone is relatable and optimistic. - 00:50–00:57 The ad finishes with the creator highly recommending Thorne to help women navigate the stresses in their lives. The tone is friendly and reliable.

# Ad summary This ad showcases Thorne's Creatine supplement, emphasizing its purity and micronized form, appealing to health-conscious individuals looking to enhance their fitness regimen. # Brand positioning Thorne is presented as a premium brand offering high-quality dietary supplements. The brand seems to occupy a space in the market that values purity, efficacy, and scientific backing. The emphasis on "micronized Creatine" suggests a focus on superior formulation and absorption. The brand's clean and minimalist visual style reinforces its commitment to quality and trustworthiness. Thorne appears to cater to health-conscious individuals who prioritize clean ingredients and effective supplements. # Product The featured product is Thorne's Creatine, a dietary supplement designed to enhance physical performance and support muscle health. The ad highlights that it is a "pure, micronized Creatine" formula, suggesting that the product is easily absorbed and highly effective. The product is packaged in a white plastic jar with a label. This Creatine supplement is positioned as a way to boost athletic performance and overall muscle health. # Visual style The ad employs a clean and minimalist visual style. The image features soft lighting and a muted color palette, creating a sense of purity and sophistication. The composition is well-balanced, with the product container prominently displayed and the brand name subtly positioned at the bottom. The overall aesthetic is professional and trustworthy, aligning with the brand's focus on high-quality supplements. # Hooks Headline: Pure, micronized Creatine # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a close-up shot of a hand holding a blue scoop filled with white creatine powder over a white container, immediately highlighting the product's purity and form. The brand is showing the benefit by highlighting the pure form of the product, and showcasing how easy it is to measure out each dose. - The container is positioned to show the product label with the brand name and supplement details. The product is presented as Thorne's version of creatine, highlighting the brand and emphasizing its quality. - The ad concludes with the brand name positioned at the bottom, reinforcing the brand identity and ensuring the viewer remembers the source of the creatine. The brand is putting its logo front and center as a source of quality and trust for the customer.

# Ad summary This ad uses a documentary style to give viewers a behind-the-scenes look at the Thorne supplement manufacturing process. It features an individual touring the facility, highlighting the rigorous testing and the passionate team behind the products. # Brand positioning Thorne HealthTech presents itself as a premium supplement brand that prioritizes quality, transparency, and scientific rigor in its manufacturing process. The brand aims to occupy a space in the consumer's mind as a trusted and reliable source of high-quality supplements. Thorne promotes values such as dedication, science-backed research, and employee dedication. This brand pushes against the norm of opaque supplement production by showcasing its quality control and ingredient verification at every step. Thorne's positioning is functional, emphasizing performance, reliability, and quality control. # Product Thorne supplements are presented as a line of health products that undergo rigorous four-stage batch testing, temperature stress testing, and ingredient verification at every step of the manufacturing process to ensure their quality and purity. They are produced by a team of dedicated professionals who genuinely care about what they're producing, ensuring that when customers take a Thorne supplement, they know exactly what they're getting. Thorne addresses the purchase barrier of consumer skepticism by offering a behind-the-scenes look at their manufacturing process. The ad implies that Thorne supplements are designed for health-conscious individuals who prioritize quality, safety, and transparency in their supplement choices. The USPs are the extensive testing and the commitment of the team members who have been with the company for 20+ years. # Visual style The ad features a documentary-style aesthetic with a blend of polished commercial shots and UGC-style content. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid, combining professional footage with a more candid feel. The pacing is moderate, designed to keep viewers engaged without feeling rushed. The cuts and product actions sync with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man stating that most people have no idea what goes into the supplements they're taking. The message is to highlight the general lack of awareness around supplement manufacturing. This is told from the perspective of a concerned individual aiming to grab the viewer's attention by pointing out a common knowledge gap and spark interest in what's to come. The tone is matter-of-fact, designed to pique curiosity. - 00:05–00:08 00:05–00:08 The man states that he recently visited Thorne and has never seen anything like it. The intention is to create intrigue and imply that Thorne is exceptional in some way. This is still from the same man's perspective, now shifting from raising awareness to setting up Thorne as unique. The tone is excited and impressed. - 00:09–00:14 00:09–00:14 The man lists four-stage batch testing, temperature stress testing, and ingredient verification at every step. This is intended to showcase Thorne's rigorous quality control processes. This is still from the man's perspective, moving from setting up Thorne as unique to backing that up with proof. The tone is informative and serious. - 00:14–00:26 00:14–00:26 The man states that what stood out the most was the people, team members who have been there 20+ years, who genuinely care about what they're producing. The intention is to emphasize the human element and dedication behind Thorne's products. This is from the same man's perspective, highlighting the dedication of the company. The tone is appreciative and sincere. - 00:26–00:28 00:26–00:28 The man says it makes you think. The intention is to prompt the viewer to reflect on their current supplement choices. This is from the same man's perspective, shifting from describing Thorne to prompting the viewer to think. The tone is thoughtful and reflective. - 00:28–00:32 00:28–00:32 The man asks, when you take a supplement, do you actually know what you're getting? The message is to question the viewer's trust in other supplement brands. This is from the same man's perspective, building on the reflective tone to become more challenging. The tone is inquisitive and slightly provocative. - 00:32–00:37 00:32–00:37 The man says you trust a label, you trust a recommendation, but you've never seen behind the scenes. The intention is to highlight the lack of transparency in the supplement industry. This is from the same man's perspective, building on the provocative tone to emphasize the contrast with Thorne's transparency. The tone is slightly critical and points out a common lack of visibility. - 00:40–00:45 00:40–00:45 The man says nearly a million square feet cleaner than my house. That's not hype, that's the Thorne standard. The intention is to reinforce Thorne's commitment to quality. This is from the same man's perspective, offering a final stamp of approval and summarizing Thorne's unique standard. The tone is confident and reassuring.

# Ad summary The advertisement features a creator at a Thorne Women's Health event. She discusses the importance of women's health and her personal experience with a retroverted uterus, which she didn't learn about until a year after having an IUD inserted. She expresses excitement about being at the Thorne Women's Health Lab. The creator and other women are shown at the event, exploring botanical ingredients used in Thorne's women's supplements, exercising, enjoying smoothies, and learning about how they can support their health, hormones, and mood. # Brand positioning Thorne is presented as a women's health-conscious brand that prioritizes clinically studied, botanical ingredients and empowering women to take care of their health. It stands for prioritizing women's health and addressing their health concerns, which are often put on the back burner. The brand aims to occupy a space in the consumer's mind as a trusted resource for women's health solutions. Thorne's identity promotes self-care and feeling supported during hormonal changes. By hosting a women's health lab and providing resources for women, Thorne positions itself as a functional brand for women's health. # Product The product featured in the ad is Thorne Women's Libido Boost. It is a women's supplement formulated with clinically studied botanical ingredients. The ingredients are there to help women support their health, hormones, and mood. The supplement is designed to help women during hormonal changes. The product is for women who are looking for a way to support their bodies and address women's health concerns. Thorne is trying to show the viewer that the product is a clinically studied way to support a woman's overall well-being. # Visual style The ad has a polished, UGC-style aesthetic that makes it feel authentic. It combines selfie-style camera framing with more professional studio shots. The editing style uses a mix of quick cuts and static shots to keep the pace engaging. The cuts align with the voiceover, emphasizing key points. The production quality feels like a blend of UGC and a polished commercial, which helps to support a tone of authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 00:00–00:15 The creator talks about her experience with her IUD being placed incorrectly, stating she was not aware that she has a retroverted uterus. She emphasizes that women's health is often put on the back burner. The creator establishes a relatable personal connection and positions Thorne as a brand that takes women's health concerns seriously. - 00:15–00:21 00:15–00:21 The creator talks about how she was excited to join Thorne at the women's health lab. Shots of the women's health lab are displayed, showing a group of women sitting around a table in a discussion. The creator shows her appreciation for the women's health lab, highlighting the brand's initiative in addressing women's health. - 00:21–00:27 00:21–00:27 The creator states that having an open discussion made her realize that what she was going through was totally normal and that she was never alone. The creator learned about the clinically studied botanical ingredients in Thorne's Women's Libido Boost. This moment reinforces the idea that women's health is often ignored and emphasizes that Thorne cares about women's health by offering clinically studied botanical ingredients. - 00:27–00:34 00:27–00:34 The creator states that she never knew how much movement supports hormones and your mood, so working out is a great way to support your body through hormonal changes. The creator highlights additional benefits of supporting your body through hormonal changes, and shows Thorne's products can support your body through this process. - 00:35–01:01 00:35–01:01 The creator shares that self-care is not just a trend on TikTok, it is 100% intentional and meaningful. The creator reinforces the need for women's health to be prioritized by stating that women's health should never be ignored. By stating this and thanking Thorne for bringing this topic to the table, this positions Thorne as a brand that prioritizes women's health.

# Ad summary This ad features a woman discussing her experience with perimenopause and recommending the Thorne Perimenopause Complete supplement. She shares her symptoms and how the supplement has helped her get her energy back. # Brand positioning Thorne is presented as a company that supports women through the challenges of perimenopause by offering supplements made with clinically studied ingredients. The brand differentiates itself by employing female doctors and scientists to formulate the supplement, which underscores expertise and empathy for the specific needs of women going through perimenopause. Thorne positions itself as a source of reliable information and effective solutions, addressing the often isolating experience of perimenopause and connecting women with resources and community. # Product The featured product is Thorne Perimenopause Complete, a dietary supplement designed to reduce the severity of perimenopause symptoms. The supplement contains clinically studied ingredients and is formulated by Thorne’s female doctors and scientists, suggesting a science-backed and empathetic approach to women's health. It is intended for women experiencing the symptoms of perimenopause, such as low libido, insomnia, and brain fog, and aims to help them regain energy by addressing these hormonal imbalances. This ad tells the viewer that Thorne Perimenopause Complete is worth trying because it can alleviate the often isolating and difficult symptoms of perimenopause with a scientifically-backed and carefully formulated solution. # Visual style The ad has a polished UGC feel. The editing style is quick, with many quick cuts between shots. The production quality is high, with good lighting and sound quality. The pacing is moderate, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join the conversation below # Point of view - [object Object] # Storyline - 00:00–00:02 The woman explains that she had a “major glow down” last year. - 00:02–00:07 She explains she has been focused on getting her spark back after experiencing challenges. - 00:07–00:21 She says that perimenopause can start in your 30s and affects even more than we think it does, before listing symptoms, such as low libido, not sleeping at night, and brain fog. She states that her brain fog was not just due to grief; it was due to hormones. - 00:21–00:24 She notes that something that has helped her is knowing that these things are normal. - 00:24–00:34 She says she went to an event with Thorne in New York and it was empowering to be with other women. - 00:34–00:39 She states that sometimes it can feel so lonely, before stating that Thorne shared with them their new supplement, Perimenopause Complete. - 00:39–00:46 She states that the supplement uses clinically studied ingredients to help reduce the symptoms of perimenopause. - 00:46–00:53 She highlights that Thorne used female doctors and scientists to formulate the supplement. It was so cool because they spoke to them during the event. - 00:53–00:58 She says that the best thing that she has done for her energy was stop ignoring the signals that her body has been sending her. - 00:58–01:04 She wraps up the ad by noting that if you are navigating this too, these formulations are designed to support you and join the conversation below.

# Ad summary A woman films herself attending a women's health event hosted by Thorne. The event is centered around the changes women in their 30s and 40s face, such as hormonal changes, stress, and libido. Thorne offers science-backed products formulated by female doctors and scientists to help women navigate these changes. # Brand positioning Thorne is presented as a brand focused on science-backed products specifically formulated by female doctors and scientists for women's health concerns. The brand seeks to occupy a space in the market where women can find reliable and effective solutions for the changes their bodies go through, particularly in their 30s and 40s. Thorne aligns with a tone of empowerment, conversation, and scientific expertise. The brand ignores the category norms of generic health and wellness products, instead focusing on the unique struggles women face, creating a functional brand positioning with a focus on tailored products and solutions. # Product Thorne offers a range of science-backed products designed to support women's health, particularly during changes experienced in their 30s and 40s. These products, formulated by female doctors and scientists, aim to help women navigate issues such as bouncing hormones, stress, libido, and perimenopause. The products are presented as solutions tailored to the unique needs of women undergoing these life stages. The ad conveys that Thorne's products are a reliable choice due to their scientific formulation and the expertise of the professionals behind them, emphasizing the brand's commitment to supporting women through their health journeys. # Visual style The ad has a UGC feel, with the opening shots being filmed selfie-style. The editing style is quick cuts, with a pace of about 35 CPM. The visuals and audio are in sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn more about their products and join the conversation with Thorne. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The video begins with a woman walking down a street and entering a subway station, commenting on the changes women in their 30s and 40s face. This establishes the problem the brand is addressing and the target audience. The woman's casual tone and relatable setting make the issue approachable. - 00:07–00:15 00:07–00:15 The woman attends a women's health event in New York City to learn more about these struggles and changes with the brand Thorne. The shift to a professional yet comfortable setting lends credibility to the event and the brand's commitment to these issues. - 00:15–00:25 00:15–00:25 The video highlights specific health concerns, such as bouncing hormones, stress, libido, and perimenopause, with visuals of exercise and informative text. This section highlights the pain points women face and creates a sense of shared experience. - 00:25–00:30 00:25–00:30 The woman discusses the importance of open conversations about these changes. The shift to a display of natural ingredients implies natural solutions and empowerment through knowledge. - 00:30–00:40 00:30–00:40 The video showcases Thorne's science-backed products formulated by female doctors and scientists, emphasizing the brand's expertise and credibility. This section acts as a solution, positioning Thorne as a knowledgeable and reliable resource.

# Ad summary This ad promotes a live Q&A session on Reddit focused on women's health. Two doctors affiliated with Thorne are featured, and the ad includes the date and time of the session. # Brand positioning Thorne appears to be a health and wellness brand focused on providing expert advice and medical support, specifically related to women's health in this ad. The brand emphasizes accessibility and engagement with its audience by hosting an "Ask Me Anything" session. This positioning highlights Thorne's dedication to informing and assisting consumers directly, establishing trust and reliability through its association with medical professionals. # Product The ad does not feature a physical product being sold. Instead, it advertises a live "Ask Me Anything" (AMA) session hosted on Reddit with two doctors, Dr. Amanda Frick and Dr. Kelly Casperson. This session is focused on women's health. The ad promotes direct access to expert medical advice and the opportunity to engage with healthcare professionals in real-time. # Visual style The ad has a clean and informative visual style, using a light purple gradient background to create a calm and professional atmosphere. The layout is simple, featuring headshots of two experts holding handwritten signs, which adds a personal touch. The typography is clear and legible, ensuring the key information, such as names, credentials, and event details, are easily scannable. The overall design mimics the aesthetic of a social media announcement, blending platform familiarity with a polished presentation to enhance credibility and engagement. # Hooks Headline: Ask us anything about Women's Health # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question: "Ask us anything about Women's Health." This is the introduction by Thorne, enticing viewers with a chance to have their questions answered, framing the session as interactive and helpful to the customer. - Next, it introduces the two doctors, Dr. Amanda Frick and Dr. Kelly Casperson, along with their credentials and affiliations. This establishes their expertise and reliability in the field of women's health, as framed from the brand's perspective. - The ad specifies the date and time of the live session: "May 28, 12-2 PM ET." This provides logistical details and encourages viewers to mark their calendars, continuing the brand's framing. - The ad concludes with the brand name, "THORNE." This reinforces the brand association and ensures viewers recognize who is hosting and sponsoring the session, reinforcing the brand's identity.