How Primal Queen Advertises on Meta

# Ad summary This ad makes a direct comparison between Glucosamine and Marrow, making the claim that Marrow works faster. # Brand positioning Marrow is presented as a fast-acting alternative to traditional Glucosamine supplements for joint health. The brand aims to occupy a space in the consumer's mind as an innovative, effective solution for those seeking quicker results. Marrow promotes a lifestyle of active and pain-free living, contrasting with the slow and potentially ineffective experience of traditional glucosamine. The brand positions itself as a modern, efficient option, pushing against the norms of slow-acting supplements and offering a faster solution for joint issues. The brand positioning is functional, focusing on the performance and speed of results. # Product Marrow's Aprésflex is presented as a joint health supplement that works in 5 days, providing a faster alternative to generic Glucosamine supplements that take 3-6 months to show results. It is designed for individuals seeking quick relief and improved joint function. The product's unique selling proposition (USP) is its rapid action, addressing the common purchase barrier of long waiting times associated with traditional joint supplements. The ad implies that Marrow's Aprésflex allows users to return to an active lifestyle more quickly, contrasting with the prolonged period of discomfort or limited mobility associated with Glucosamine. The product is shown in a reddish-purple pouch with the brand name, product name, and logo displayed on the front. (on-package label text) The ad emphasizes the speed and effectiveness of Marrow's Aprésflex, positioning it as a worthwhile option for those seeking fast results. # Visual style The ad has a split-screen visual motif to compare two products. The production quality is high with polished graphics and illustrations. The color grading enhances the contrast between the two sides, with one side being dark and the other bright. The ad is designed to be easily scannable in a feed, using bold text and contrasting visuals to quickly convey its message. # Hooks Headline: GLUCOSAMINE TAKES 3-6 MONTHS. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by stating that glucosamine takes 3-6 months to work. The brand introduces the extended time frame as a common and lengthy pain point for individuals seeking joint health, creating a sense of frustration. This is conveyed from the brand's point of view. - The ad contrasts with Marrow's Aprésflex, which it claims works in just 5 days. The brand emphasizes the speed and effectiveness of its product as a solution to the lengthy wait associated with traditional Glucosamine, highlighting the benefit from the brand’s perspective. - The ad visually reinforces the time comparison, showing a calendar with several months crossed out for Glucosamine, contrasting with a calendar highlighting only 5 days for Marrow. The calendar graphic provides a visual timeline of the time it takes for each product to work, contrasting the slow pace of Glucosamine and the rapid effects of Marrow, from the brand perspective. - The ad uses contrasting visuals of a woman in distress versus a woman celebrating to represent the differing experiences with Glucosamine and Marrow, respectively. This reinforces the emotional impact of each product and positions Marrow as the solution for a pain-free life, using a visual story from the customer's perspective. - The ad features the Marrow product packaging, reinforcing brand recognition and visually presenting the product as the key to quick relief and a return to an active lifestyle, seen from the brand’s perspective.

# Ad summary This ad uses the analogy of a symphony orchestra to promote Primal Queen Marrow supplement as a complete system to nourish joints compared to isolated collagen powder. # Brand positioning Primal Queen is presented as a provider of comprehensive, holistic health solutions, specifically for joint health. The brand positions itself against the trend of isolated supplements, promoting a more complete approach by emphasizing that its Marrow supplement contains seven ingredients working together as one system. This positions the brand as a provider of a more comprehensive solution compared to single-ingredient collagen supplements. # Product The featured product is Primal Queen Marrow, a supplement designed to support joint health. It is presented as an alternative to single-ingredient collagen powders, emphasizing that it contains seven ingredients that work synergistically. The product aims to address joint health comprehensively, contrasting with what the ad positions as the limited benefits of isolated collagen. The packaging is shown as a pink pouch with the brand and product name clearly visible. The ad highlights the product's ability to provide a more complete solution for joint care, appealing to consumers seeking a holistic approach. # Visual style The ad uses a split-screen approach to visually compare two concepts, one using a solo violin and the other using a full orchestra. The production quality appears professional, utilizing a classical concert setting. The image treatment employs lighting to isolate the violin and highlight the contrast. The typography is clean and modern, complementing the overall design. # Hooks Headline: ISOLATED COLLAGEN IS A SINGLE INSTRUMENT TRYING TO PLAY A SYMPHONY. YOUR JOINTS NEED THE WHOLE ORCHESTRA. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating that isolated collagen is like a single instrument trying to play a symphony, conveying the message that it's an incomplete solution. The brand makes this claim. - Next, the ad states that your joints need the whole orchestra, suggesting that a comprehensive approach is necessary for effective joint care. The brand is making a claim about the needs of the customer. - The ad shows an image of a single violin on a stage with a spotlight, and on the right shows an orchestra. This visually emphasizes the difference between a single instrument (collagen) and a full orchestra (the advertised product). The brand is presenting this comparison. - The ad visually highlights that collagen powder is ineffective with a red X. On the opposite side, a green check is paired with the claim that Marrow has "7 ingredients working as one system." The brand is showing how their product is the right choice.

# Ad summary This ad features a woman promoting Primal Queen's Marrow supplement as a way to help with joint pain and mobility. She discusses that the product contains bone marrow nutrients and ingredients to help with bodily absorption of the supplement. # Brand positioning Primal Queen aims to provide its customers with natural and effective supplements. The brand values holistic health and wellness by incorporating bone marrow nutrients and natural ingredients into its supplements, setting itself apart from conventional supplements that only “scratch the surface”. It positions itself as working ‘with your body instead of against it’. # Product The Primal Queen Marrow supplement is intended for those looking for joint comfort and mobility relief. It is packed with bone marrow nutrients and ingredients such as Astragin, which is a 100% natural, patented compound for better absorption, and Boswellia, which has been used for centuries in treatment and medicine. The combination is designed to work with your body instead of against it. # Visual style The ad is a casual, selfie-style, UGC video with medium close-up shots. The editing style consists of quick cuts. The production quality has a UGC feel, which supports the friendly and casual tone of the ad. The BPM is moderate and pacing shifts throughout the ad as she introduces new points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I would definitely recommend grabbing it before it sells out. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman asks if the viewer's joints feel stiff, achy, and don’t move like they used to, struggling to get up, bend down, or even walk comfortably. - 00:06–00:10 She explains that most people try supplements that barely scratch the surface, but this is different. - 00:11–00:28 The woman tells the viewer that Primal Queen’s Marrow supplement is packed with bone marrow nutrients, Astragin for better absorption, and Boswellia for joint comfort and mobility. - 00:28–00:36 The woman says this supplement will work with the viewer's body, unlike most supplements. She tells the viewer to imagine moving easier and feeling less stiff, and getting some sort of relief. - 00:36–00:45 The woman states that the supplement is only available in TikTok shop and recommends buying before it sells out. She states that this might be what the viewer has been missing if they want something natural and have been dealing with joint pain.

# Ad summary An active 41 year old mom with hypothyroidism and Hashimoto's describes her stiff joints, particularly in her knees. She discusses the remedies she tried before discovering Primal Queen Marrow joint supplement. # Brand positioning Primal Queen is presented as a provider of bone marrow supplements geared toward women. The brand appears to push against the performance-focused image often associated with supplements by offering a product specifically formulated for female comfort, mobility, and daily movement. The emotional brand positioning suggests that Primal Queen understands the unique challenges women face and offers a natural solution for joint support. # Product The product advertised is Primal Queen Marrow, a joint supplement using bovine bone marrow powder. It is described as Mother Nature's Joint Support For Comfort, Mobility, and Daily Movement. The product is packaged in a pink and purple bag containing 60 capsules and is identified as a dietary supplement. The ad highlights its potential to alleviate joint stiffness, particularly in the knees, and positions the supplement as a natural alternative for active individuals. # Visual style The ad has a UGC feel, with natural lighting and a simple background. The video is shot in a casual, selfie-style format, with quick cuts and a conversational tone. The production quality is low-end, with no noticeable visual effects or enhancements. The pacing is moderate, with cuts timed to coincide with the speaker's pauses and changes in topic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Be sure to click that link down there and grab it up before it sells out. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator begins by describing her mind and body's conflicting desires. - 00:04–00:11 She then introduces herself as a 41-year-old mom with hypothyroidism and Hashimoto's who is still pretty active, conveying the message that she faces health challenges but maintains an active lifestyle. - 00:11–00:23 The creator continues to explain that despite her activity level, her joints still get stiff, especially in her knees, highlighting a common problem among active individuals with her conditions. - 00:23–00:31 She lists previous failed attempts to remedy her stiff joints, like hydrogen and grounding, reinforcing the idea that she has tried various solutions without success. - 00:31–00:39 The storyline progresses to introducing Primal Queen Marrow as a solution, with the creator holding up the product and describing it as an actual joint supplement using bovine bone marrow powder. - 00:39–00:46 The creator notes the product name is a tongue twister before conveying the message that it is a brand new supplement and it will not stay in stock for long. - 00:46–00:49 She ends with a call to action to click the link and buy it up before it sells out.

# Ad summary A woman walks down a gravel path and shows off her body, saying that she lost the baby weight and is back to her pre baby weight. She then shows the product, Primal Queen PQ7, and states she got one month free on a flash sale. # Brand positioning Primal Queen is presented as a brand that empowers women to achieve their weight loss goals. The ad aims to position the brand as a reliable choice for postpartum weight management, emphasizing both efficacy and safety for breastfeeding mothers. The brand breaks away from the norm by offering a natural GLP-1 alternative that is free from injections and side effects, providing a functional solution with an emotional appeal of feeling confident and like oneself again. # Product Primal Queen PQ7 is presented as a natural GLP-1 alternative designed to help mothers lose baby weight and regain their pre-pregnancy body. It's for postpartum women looking to lose weight without injections or side effects. The product is highlighted for being breastfeeding safe. The ad emphasizes that the product helped the woman lose all the baby weight and feel like herself again. A unique selling proposition is the availability of a flash sale offering one month free, encouraging immediate purchase. # Visual style The ad has a casual, UGC feel with natural lighting. The editing style is quick cuts and static shots. The production quality is average and supports the tone of a casual testimonial. The ad maintains a consistent pace throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman walks down a gravel path. - 00:02–00:08 She describes how PQ7 helped her lose her baby weight and feel confident. - 00:08–00:13 She shows the product and states that she got one month free on a flash sale.

# Ad summary The ad highlights the difficulty older adults may have getting up from the floor. It suggests that joint issues may be due to a dietary deficiency and suggests a supplement as the solution to improve joint health and make it easier to get up from the floor. # Brand positioning Marrow is positioned as a provider of joint health supplements. The brand targets individuals experiencing joint discomfort or mobility issues, particularly as they age. The ad emphasizes the importance of proper nourishment for joint health, suggesting that the brand's product can provide the necessary nutrients to alleviate joint problems. Marrow aims to occupy a space in the consumer's mind as a provider of joint health solutions, offering a way to maintain an active lifestyle by improving joint function through dietary supplementation. The brand adopts a caring and supportive tone, appealing to consumers seeking a natural and effective way to manage joint discomfort. # Product Marrow is presented as a dietary supplement designed to provide nourishment for joints, addressing the issue of joint discomfort and stiffness. The product is positioned for individuals experiencing difficulties with movements, such as getting up from the floor. It suggests that if joints are slowing you down, something is missing from your diet, implying that Marrow can fill this nutritional gap. The advertisement highlights that the supplement provides the nourishment your joints have been asking for, conveying the unique selling proposition that Marrow directly addresses joint health through targeted nutrition. The ad does not specify the ingredients or form of the supplement, but emphasizes its role in supporting joint function and overall mobility. # Visual style The ad uses a real-life, lifestyle-focused aesthetic with a bright and airy ambiance. The image appears to be a professionally shot photo, with natural lighting and a soft focus, aiming to convey a sense of authenticity and relatability. The visual motifs include an interior setting with a natural color palette. The typography is clean and legible, with a combination of serif and sans-serif fonts, contributing to a modern and inviting design. # Hooks Headline: Getting down on the floor is easy. Getting back up? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question about the ease of getting back up from the floor after getting down, which frames a common physical challenge faced by many people, especially as they age. This is intended to grab the viewer's attention by presenting a relatable scenario, and is shown from the perspective of the brand, setting the stage for the introduction of a solution. - The ad then transitions to explaining that if your joints are slowing you down, something might be missing from your diet, which is intended to suggest a potential cause for the aforementioned challenge. This is intended to educate the viewer about the connection between diet and joint health and is presented from the perspective of the brand, positioning a product as the solution to that dietary deficiency. - The ad concludes by introducing MARROW as the nourishment your joints have been asking for, which serves as the proposed solution to the problem of joint discomfort. This is from the perspective of the brand, directly connecting their product to the resolution of the initially presented physical challenge.

# Ad summary The image ad conveys the importance of hyaluronic acid by highlighting the negative effects without it and promoting a product that includes it. The ad uses anatomical imagery and persuasive language to highlight the benefit of Hyal-Joint (in Marrow). # Brand positioning Primal Queen is presented as a functional supplement brand focused on bone and joint health. The brand's name and logo suggest a bold, empowering identity. By addressing joint health with a focus on hyaluronic acid and marrow, the brand positions itself as a provider of specialized solutions for maintaining mobility and overall well-being. # Product The ad promotes a "MARROW" product by Primal Queen, which includes Hyal-Joint. The product is in a pink, foil-lined pouch packaging with a black bottom and features the brand and product name on the front. The product is designed to provide Hyaluronic Acid, which is implied to be essential for joint health and cartilage preservation. The ad contrasts the negative effects of lacking hyaluronic acid with the benefits of using the advertised product, implying it alleviates joint issues. # Visual style The ad features a high-contrast visual style with a dark background, bright text, and stark imagery of a knee joint. The split-screen effect highlights the before-and-after states of joint health, with one side appearing damaged and the other appearing healthy. The font is bold and modern, and the overall design feels like a health supplement ad. # Hooks Headline: WITHOUT HYALURONIC ACID, EVERY STEP IS BONE GRINDING ON BONE. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the painful consequences of lacking hyaluronic acid in the joints, vividly describing each step as "bone grinding on bone," immediately creating a sense of concern and urgency from the perspective of someone experiencing joint discomfort. - The story continues, amplifying the discomfort by asking, "That sound you hear? Your cartilage disappearing," driving home the message from the brand that without adequate care, one's joint health is at risk. - The story contrasts the negative image on the left (without HA) and the positive image on the right (with HA) to the product to present a solution, introducing "Hyal-Joint (in marrow)" as a source of relief, while promoting the brand's new product.

# Ad summary This image ad by Primal Queen is intended to educate customers about how menopause affects joints and offer a solution with their supplement Marrow. # Brand positioning Primal Queen is presented as a natural health and wellness brand, specifically for women. The brand centers on the concept of female empowerment and natural health, bridging traditional wisdom with modern needs. By highlighting ingredients like bone marrow and focusing on issues like menopause, the brand implies a commitment to addressing female-specific health challenges with holistic, nature-based solutions. They position themselves outside of mainstream feminine-wellness solutions by using stark packaging and a bold name. # Product Primal Queen Marrow is a joint support supplement packaged in a red and purple pouch. The supplement claims to support "Mother Nature's Joint Support for Graceful, Mobility & Daily Movement." It is designed for women experiencing joint discomfort, specifically during menopause. The product is presented as a natural solution to alleviate joint issues and promote mobility and graceful movement. The format is capsules; several yellow capsules are shown on the table in front of the product. # Visual style The visual style of the ad combines hand-drawn educational elements with product placement. The production quality appears to be studio-shot with intentional styling. The image treatment is natural with soft lighting. The whiteboard drawing gives it an approachable and informative feel, while the product placement makes it clear this is an ad. The image's elements create a balanced visual that aims to educate and promote the product effectively. # Hooks Headline: this is what happens to your joints during menopause.. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showing a hand-drawn diagram of a knee joint labeled with "cytokines" and arrows pointing to the joint, indicating inflammation. This illustration serves to visually represent and highlight the biological processes associated with joint pain, and is being presented from the brand's expert POV. - Below the diagram, the whiteboard text reads, "this is what happens to your joints during menopause." Here, the ad narrative shifts to the perspective of someone explaining the link between menopause and joint issues. - Beside the whiteboard and pills is the Primal Queen Marrow supplement. This transitions the narrative to introducing the product as a solution for joint support. The brand offers their product as a potential resolution to the joint problems discussed earlier.

# Ad summary The ad features a woman walking outside at a park who is talking about Primal Queen Creatine bites. She explains that creatine helps fuel the brain's energy production and it also pulls water into your muscles giving them a fuller effect. # Brand positioning Primal Queen is presented as a brand offering supplements geared toward active women. The brand positioning is functional and focused on performance, promising benefits such as lean muscle growth and brain energy. # Product Primal Queen Creatine Bites are supplements designed to fuel the brain's energy production while also supporting lean muscle growth by pulling water into muscles, giving them a fuller effect. They are marketed as an alternative to beef organs for women who have experienced weight loss from balancing their hormones. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting. The editing style consists of simple cuts. The pacing is moderate, with cuts timed to coincide with changes in topic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The woman introduces the Primal Queen Creatine bites, specifically addressing those who have previously used Primal Queen beef organs for weight loss. She is presenting herself as someone relatable who may have similar life experiences and product usage. - 00:08–00:16 She highlights that creatine fuels brain energy and increases muscle fullness by pulling water into the muscles, giving them a fuller effect. She is now shifting from addressing the audience to describing the product and is speaking with enthusiasm. - 00:17–00:20 She concludes by stating that creatine also supports lean muscle growth. The speaker conveys the message with a friendly and informative tone, aiming to provide useful information to her audience.

# Ad summary This ad features a woman who shares her personal weight loss journey using PQ7, an appetite suppressant. She shares her initial weight and documents her progress over 60 days, celebrating her achievement of losing nearly 40 pounds. The ad aims to showcase the effectiveness of PQ7 in managing cravings and aiding weight loss without stimulants or side effects, as she shares how it led to her goal. # Brand positioning Primal Queen's PQ7 aims to be a safe solution for appetite control and weight management, particularly for women who have struggled with cravings and overeating. The brand presents itself as a natural alternative to drastic weight loss methods, such as injections or drugs, that can be easily incorporated into a daily routine. It emphasizes clinically studied botanicals that help manage appetite and cravings. The brand positions itself as a practical solution without negative side effects, promoting a sense of calm and control over eating habits. It appears to push against the diet industry norms by offering a 365-day money-back guarantee, communicating that it's very confident in its product. # Product Primal Queen's PQ7 is presented as a natural appetite suppressant and weight loss aid formulated for females. It contains 7 clinically backed botanicals to reduce appetite and cravings, leading to real weight loss. It is promoted as a weight loss solution without the use of injections, drugs, stimulants, or side effects. The supplement helps users feel calm and in control of their eating habits. PQ7's key selling points include its natural composition, effectiveness in curbing cravings and offering a 365-day money-back guarantee. The product is intended for people who find it hard to manage cravings. # Visual style The ad has a UGC feel with a casual, natural tone, giving it an authentic testimonial quality. The editing style includes simple cuts between shots. The production quality looks to be filmed with a phone camera. The BPM is moderate, allowing the viewer to absorb the information. Cuts sync with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a shot of the creator's feet on a scale reading 187 lbs. She announces she's starting day one of taking PQ7. The intention is to establish the initial weight and set the stage for her weight loss journey. - 00:04–00:08 00:04–00:08 The creator stands on the scale again, but the display now reads 181.6 lbs. She shares it is day 14 of taking PQ7, and shares that she is happy with the progress. The intention is to convey that the product is starting to take effect after 2 weeks. - 00:08–00:16 00:08–00:16 The creator stands on the scale for day 30 of taking PQ7. The display reads 160.2 lbs. She celebrates hitting her goal for the month. The intention is to convey a significant milestone in her journey and show that the product has made a real impact. - 00:16–00:20 00:16–00:20 The creator looks directly at the camera. She shares that she was going to cry. She states that she is too stunned to speak. The intention is to convey how thrilled she is, even getting emotional, highlighting the product's profound effect on her. - 00:21–00:29 00:21–00:29 The creator shares her final weigh in, day 60 of taking PQ7. The scale reads 141 lbs. She expresses her initial skepticism but acknowledges that the scale doesn't lie. She also shares how far she has come with the product. The intention is to highlight the end result and how the product's effectiveness overcame her doubt. - 00:31–00:38 00:31–00:38 The creator looks directly at the camera and celebrates almost losing 40 pounds in 2 months using the product. She shares that her doctor warned her about a path to an early grave if she did not change her lifestyle. This conveys the serious health implications and underscores the urgency to take action. - 00:39–00:55 00:39–00:55 The creator sits on a couch. She mentions that cravings and overeating would always sabotage her progress, but PQ7 quieted all that. The intention is to address a key pain point and highlight the product's ability to resolve it. - 00:55–01:02 00:55–01:02 The creator shares that the product has a 365-day money-back guarantee, so there is nothing to lose, except 40 pounds. The intention is to provide a risk-free incentive, reassuring the viewer they can try the product without financial risk. - 01:03–01:06 01:03–01:06 The ad concludes by sharing various benefits of the product, ending with a CTA to Shop Now. This reinforces the benefits and encourages immediate purchase.

# Ad summary An ad featuring a woman discussing the importance of joint support supplements for active women. She shares that collagen production declines in your late 20s and 30s, emphasizing that it's essential to support your joints early for smoother movements, better workouts, and reduced wear and tear over time. # Brand positioning Primal Queen's Marrow is presented as a supplement brand focused on supporting joint health for active women. The brand aligns with a lifestyle of strength, mobility, and proactive self-care, pushing against the norm that joint support is solely for older people. The brand positioning is both functional, offering tangible benefits like smoother movements and better workouts, and emotional, encouraging women to feel empowered and proactive about their health. # Product Primal Queen's Marrow is a joint support supplement that aids active women who want to stay strong and mobile. The supplement aims to counteract the natural decline in collagen production that begins in your late 20s and 30s. Supporting your joints early provides smoother movements, better workouts, and less wear and tear over time. The product is positioned as a way to avoid waiting until your 40s to address joint health, encouraging proactive care. # Visual style The ad features a natural and unfiltered aesthetic, similar to UGC content. The lighting is bright, and the setting appears to be in the woman's home. The editing consists of static shots with minimal transitions. This approach creates a casual and approachable feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Start supporting your joints now. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator opens by stating that joint support isn’t just for older people. - 00:03–00:05 She clarifies that it's for active women who want to stay strong and mobile. - 00:05–00:12 She explains that collagen production naturally starts to decline after your late 20s and 30s, emphasizing the importance of early joint support. - 00:12–00:17 She states that supporting your joints early gives you smoother movements, better workouts, and less wear and tear over time. - 00:17–00:24 She states that she recently added Primal Queen’s Marrow to my supplement stack because she was feeling the wear and tear. - 00:24–00:30 She advises the audience not to be like her and wait until your 40s to support your joints. She ends by saying, "Start supporting your joints now."

# Ad summary This ad features a creator-style video where a woman discusses the Primal Queen Goddess Creatine Bites. She mentions seeing negative reviews about the taste and texture of the original formula, and how the brand responded by reformulating the product. She assures viewers the updated version, watermelon flavored, is delicious and designed specifically for women. A call to action encourages viewers to shop the updated product via a link below. # Brand positioning Primal Queen is presented as a customer-responsive and health-conscious brand that directly addresses customer concerns. The brand distinguishes itself by reformulating its product, showing they are actively listening to customer feedback and willing to make changes to improve their products. They aim to build trust and loyalty by prioritizing customer satisfaction, as this approach is presented in a friendly tone, reinforcing the brand's commitment to a positive and community-oriented image, catering specifically to women. The brand's functional product line is portrayed as effective and enjoyable, creating a fun, accessible image for consumers. # Product The product being advertised is Primal Queen Goddess Creatine Bites, specifically the updated version designed to improve the taste and texture. These bites are watermelon flavored and formulated specifically for women. The ad directly addresses a past purchase barrier, indicating that the original formula had taste and texture issues, which have now been resolved through reformulation. The bites are presented as a delicious and effective creatine supplement, appealing to women who seek to enhance their fitness routine with a product tailored to their needs and preferences. # Visual style The ad has a UGC feel, appearing to be filmed on a phone camera. The editing is minimal, with mainly static shots and a focus on direct communication from the speaker. The production quality suggests a casual, unpolished approach. The pacing is natural and conversational, aligning with a personal recommendation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I have these linked below for you if you wanna grab the updated ones # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by addressing comments she saw about people not liking the taste of the Goddess Creatine Bites from Primal Queen. - 00:05–00:07 She asks what Primal Queen did in response to the criticism, framing her video as a resolution to that customer frustration. - 00:07–00:14 She reveals that Primal Queen reformulated the product to improve the taste and texture. - 00:14–00:21 The creator tells the audience that the updated version is linked below and encourages the audience to grab the updated ones, highlighting that they are delicious and watermelon flavored. - 00:21–00:24 She concludes by reaffirming that the product is creatine specifically made for women.

# Ad summary The ad is a comparison between Move Free and Primal Queen Marrow. The ad contrasts ingredients, sourcing, time to results, mechanism, and clinical evidence. The ad highlights the benefits of Primal Queen Marrow compared to Move Free. # Brand positioning Primal Queen is presented as a premium and scientifically backed supplement brand. The brand emphasizes quality, effectiveness, and natural ingredients, positioning itself as a superior alternative to standard bulk powders that may lack proper sourcing and clinical validation. The brand suggests a commitment to addressing the root cause of health issues, rather than merely masking symptoms, which aligns with a more holistic approach to wellness. # Product Primal Queen Marrow is a dietary supplement designed to support joint health, mobility, and daily recovery. It contains four trademarked clinically studied ingredients, sourced from premium certified suppliers. This contrasts with other supplements that may use unpatented bulk powders from unknown origins. The ad implies that the supplement addresses the root cause of issues and provides results in as little as 5 days, distinguishing it from alternatives that may take 3-6 months, if ever, to show results. The packaging shown is a flexible, resealable pouch. # Visual style The ad has a clean, clinical, and direct visual style, resembling a fact sheet or comparison chart. It uses a simple table layout with red and green icons to quickly convey information. The design emphasizes clarity and direct comparison, making it easy to scan and understand. The visual style is designed to present the product as a scientifically backed and superior choice. # Hooks Headline: MOVE FREE vs MARROW # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a comparison between "MOVE FREE" and "MARROW" (Primal Queen Marrow), setting up a direct competition. This is intended to immediately draw attention and highlight the advantages of one product over the other, from the brand's perspective. - The ad contrasts the ingredients, sourcing, time to results, mechanism, and clinical evidence of Move Free versus Primal Queen Marrow, with the intention to show the superiority of Primal Queen Marrow in each category. This is presented from the brand's perspective. - The ad uses red X marks next to each negative attribute of "MOVE FREE" and green check marks next to each positive attribute of "MARROW" (Primal Queen Marrow), to visually reinforce the comparison. This is presented from the brand's perspective, intending to influence the viewer's perception. - The ad features a pouch of Primal Queen Marrow at the bottom, reinforcing the product being advertised. This is presented from the brand's perspective to provide a visual reference and make the product more tangible.

# Ad summary This ad promotes Primal Queen Marrow supplement as an alternative to other collagen products, suggesting that it provides better joint cartilage benefits with type II collagen. # Brand positioning Primal Queen is presented as a health and wellness brand focused on providing essential joint support supplements. They position themselves as offering a superior alternative to generic skin collagen by focusing on joint health through their MARROW product, emphasizing the importance of Type II collagen sourced from marrow, for joint cartilage support. # Product The featured product is Primal Queen MARROW, a supplement designed to support joint mobility and daily movement. It contains Type II collagen, sourced from marrow, which the ad highlights as essential for joint health. The product comes in a pouch packaging and appears to be in capsule form, with a single gold capsule shown next to the pouch. The ad claims that "Type II Changes Everything" when it comes to collagen, presenting the product as a superior alternative to generic skin collagen, which contains Type I & III collagen that the ad suggests are often used for appearance. # Visual style The ad employs a clean and informative visual style with a product comparison layout. It uses bright, neutral lighting to highlight the product. The ad features a grid layout to compare different types of collagen supplements. The typography is bold and clear, making it easy to scan in-feed. The overall aesthetic is simple and direct, focusing on conveying information clearly. # Hooks Headline: YOU'VE BEEN TAKING THE WRONG COLLAGEN # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by calling out the audience for potentially using the "wrong collagen", setting a tone of awareness and highlighting the need for a specific type of collagen. This message is delivered from the brand's perspective. - The ad then explains the different types of collagen, differentiating between Type I & III for skin and Type II for joints, giving context to the problem introduced at the beginning. This also is from the brand's perspective. - The ad contrasts the product with what the audience is currently using, implying that their cartilage needs what they haven't been giving it. This is meant to make the viewer question their current collagen choice from a customer standpoint. - The ad introduces "Type II" collagen as a game changer, highlighting the brand's MARROW supplement and claims it is essential for joint health, from the brand's perspective. - Lastly, the ad ends by comparing "Generic Skin Collagen" (Type I & III) as often for appearance versus "Active Joint Cartilage" (Type II Source) which is essential for joint health, solidifying the product's value proposition. This is framed as a informative comparison from the brand's perspective.

# Ad summary This image ad is designed to highlight the advantages of Primal Queen's Marrow supplement over traditional turmeric supplements, emphasizing better absorption and comprehensive joint support. # Brand positioning Primal Queen is positioned as a provider of high-quality supplements aimed at optimizing joint health and overall wellness. The brand emphasizes scientific superiority and natural ingredients, suggesting a blend of cutting-edge research with traditional health remedies. By focusing on enhanced absorption and comprehensive support, Primal Queen differentiates itself from conventional supplement brands, appealing to health-conscious consumers looking for effective and innovative solutions. # Product The ad features two products: a standard turmeric supplement and Primal Queen's Marrow supplement. The turmeric supplement is presented in capsule form, marketed for its curcumin content and packaged as a dietary supplement. Primal Queen's Marrow is presented as a superior alternative for joint support, offering "46x better absorption," "5 joint pathways," and a "Complete matrix." The product is designed to provide comprehensive support for comfort, mobility, and daily movement. The ad addresses purchase barriers by highlighting the enhanced benefits and improved absorption compared to traditional turmeric supplements. # Visual style The ad has a clean, modern aesthetic with a focus on clear, direct communication. The side-by-side comparison creates a sense of balance and objectivity, while the bold typography and contrasting colors draw attention to key selling points. The high-quality product shots and minimalist background reinforce the brand's emphasis on scientific credibility and natural wellness. The overall style is designed to be easily scannable and attention-grabbing in a social media feed, employing a direct 'us vs. them' format that is common on such platforms. # Hooks Headline: Why your turmeric isn't working. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by posing the question, "Why your turmeric isn't working," immediately capturing the viewer's attention and introducing the central problem that the ad aims to solve from the customer's POV. - The ad contrasts a generic turmeric supplement with Primal Queen's Marrow, visually presenting the comparison side-by-side to highlight the differences in efficacy. The brand intends to demonstrate its product's superiority over standard turmeric supplements from the brand's POV. - The ad lists specific benefits of Primal Queen's Marrow, such as "46x better absorption," "5 joint pathways," and a "Complete matrix," providing scientific-sounding reasons to choose their product over turmeric. The brand is trying to solidify its product as the better option based on functional advantages from the brand's POV.

# Ad summary This image ad for Primal Queen Marrow targets consumers with joint pain by educating them about the different types of collagen needed for skin, hair, and joints. The ad directly compares collagen powder (types I & III) with the featured product, Marrow (type II), positioning the product as specifically formulated for joints. # Brand positioning Primal Queen is presented as a health and wellness brand, specifically catering to joint support. The brand aims to occupy a space in the consumer's mind as a provider of 'Mother Nature's Joint Support for Comfort, Mobility & Daily Movement'. This positions the brand as a natural and effective solution for joint health, differentiating itself through a focus on natural ingredients and specific collagen types rather than generic joint supplements. It aligns with a lifestyle focused on maintaining physical comfort and mobility. # Product Primal Queen Marrow is a joint supplement designed to provide 'Mother Nature's Joint Support for Comfort, Mobility & Daily Movement'. It is formulated with a 'Complete Joint Matrix' of Type I Collagen, HA (Hyaluronic Acid), and Glucosamine. The product is for individuals experiencing joint discomfort or seeking to maintain joint health. The ad addresses the purchase barrier of consumers using collagen powder, highlighting that typical collagen powders contain Type I and III collagen, which are primarily beneficial for skin and hair, rather than the Type II collagen needed for joint health. The product is a capsule, as visible in the images, and the packaging is a pink, red, and purple flexible pouch with the name and other text printed on it. # Visual style The ad uses a clean, informative visual style with a focus on direct comparison. The production quality is polished, with clear product shots and simple graphic elements. The visual motifs include a side-by-side layout, color-coded arrows, and overlaid text. Image treatment involves background removal and flat, even lighting. The design is platform-native and scannable, using bold text and contrasting colors to quickly convey the key message. # Hooks Headline: YOUR JOINTS NEED TYPE II. YOU'VE BEEN FEEDING YOUR SKIN, NOT YOUR KNEES. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first highlights a common misconception: consumers taking collagen powder are only benefiting their skin and hair because 'YOUR COLLAGEN POWDER IS TYPE I & III'. This is intended to grab the attention of people already using collagen supplements, setting up a problem or gap in their current routine, told from the brand's perspective. - Next, the ad pivots to the target benefit: 'YOUR JOINTS NEED TYPE II. YOU'VE BEEN FEEDING YOUR SKIN, NOT YOUR KNEES.' This statement emphasizes that the right type of collagen is crucial for joint health, introducing the core problem that the ad aims to solve, told from the brand's perspective. - The ad visually contrasts 'SKIN & HAIR (WRONG TARGET)' with 'JOINTS (RIGHT TARGET)', using a diagram to illustrate that Type I & III collagen is for skin and hair, while the Primal Queen Marrow product is designed for joints. This reinforces the need for a different collagen type for joint support, told from the brand's perspective. - The ad highlights that Primal Queen Marrow contains a 'COMPLETE JOINT MATRIX — TYPE I COLLAGEN + HA + GLUCOSAMINE'. This communicates the product's unique selling proposition, that this product is optimized to support the joints, told from the brand's perspective.

# Ad summary This image ad for Primal Queen's Marrow product claims it provides benefits to five pathways for joint health while turmeric only targets one pathway. # Brand positioning Primal Queen is presented as a brand that supports comprehensive joint health. The company presents its product, MARROW, as a superior alternative to turmeric, implying that it offers a more complete approach to joint care by addressing five key pathways. The brand's positioning is functional, emphasizing the effectiveness and broad-spectrum support of its product for those seeking to improve their joint health. The use of a splatter paint effect on the packaging could be seen as pushing against the norm and promoting a less sterile approach than other brands in the category. # Product Primal Queen MARROW is a supplement intended to support joint health, marketed as a comprehensive solution addressing five critical pathways: structure, inflammation, lubrication, collagen, and absorption. It is presented as an alternative to turmeric, claiming to offer more complete joint support. The product is packaged in a red foil bag, and the visual language focuses on MARROW's ability to address multiple aspects of joint health, unlike turmeric which is said to target only one pathway. The ad does not explicitly mention who the product is for, it addresses the purchase barrier of consumers seeking more comprehensive joint support than what is offered by single-ingredient supplements like turmeric. # Visual style The ad has a clean, minimalist style with a product-focused layout. It features bold typography and a color scheme of red, black, and white against a cream background, creating a modern and health-conscious aesthetic. The use of negative space and clear visual hierarchy contribute to its scannability in a social media feed. The layout is designed to quickly convey the product's benefits and differentiate it from competitors. # Hooks Headline: Turmeric only targets one pathway. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting a limitation of turmeric, stating that it 'only targets one pathway.' This is from the brand's POV and sets up the problem that their product is designed to solve, framing turmeric as an incomplete solution for joint health. - The narrative then introduces the need for a more comprehensive approach by stating, 'Your joints need five,' also from the brand's POV. This message emphasizes the complexity of joint health and suggests that a single-pathway solution is insufficient. - Finally, the ad introduces Primal Queen MARROW as the solution, asserting that it 'covers all five' pathways. This is from the brand's POV and positions the product as a complete and superior alternative to turmeric for comprehensive joint health support.

# Ad summary This ad uses a 'versus' approach to compare a common supplement ingredient, turmeric, with marrow. The ad copy and visuals clearly imply that marrow is the superior choice for joint health. # Brand positioning This ad does not explicitly describe the brand or its positioning. However, it implies a focus on high-quality ingredients and a deeper understanding of nutritional needs, specifically for joint health. By contrasting marrow with turmeric, the brand positions itself as a provider of a more effective and perhaps less mainstream solution, targeting consumers who are health-conscious and seeking specialized supplements. # Product The product advertised is marrow, presented as a superior alternative for joint health compared to what most women take (turmeric). Marrow is visually represented as a cross-section of a bone, showcasing the marrow inside. The ad directly targets joint health, emphasizing that "Your joints know the difference." This suggests that marrow offers unique benefits for joint care. The ad subtly addresses the purchase barrier of consumers possibly using other supplements by implying that marrow is a more effective choice. # Visual style The ad employs a clean, minimalist visual style with a strong focus on product comparison. The high-quality images against a white background emphasize the natural and unprocessed look of the ingredients. The use of contrasting colors (yellow turmeric vs. bone marrow) adds visual interest, while the layout is simple and easy to understand. # Hooks Headline: Which one does your body recognize? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by posing the question, "Which one does your body recognize?", prompting viewers to consider the ingredients they are consuming. The brand wants the customer to think about how their body might be reacting to their current supplement. - The ad shows turmeric with the subtitle, "WHAT MOST WOMEN TAKE" to represent the current market standard. It highlights the popularity of a common supplement ingredient and is told from the brand's perspective to identify a category norm they are challenging. - The ad shifts to marrow with the subtitle, "WHAT YOUR JOINTS ACTUALLY NEED", presented as the better alternative. The brand presents their product as the right fit for the customer's needs. - The ad concludes with the statement "MARROW – Your joints know the difference." This is presented from the brand's POV, it underscores the product's unique suitability for joint health and overall value proposition to encourage the customer to convert.

# Ad summary This image ad for Primal Queen Marrow positions it as a superior alternative to turmeric for joint support. It opens with a customer question about the ineffectiveness of turmeric, then contrasts its limited absorption, single pathway, and lack of lubrication with Marrow's better absorption, multiple pathways, and complete matrix. The ad visually features the Marrow supplement packaging and uses text overlays to drive home the comparison. # Brand positioning Primal Queen is presented as a modern, science-backed brand focused on providing high-quality joint support supplements. The brand aims to occupy the space of a natural yet effective solution for mobility and comfort, with a focus on innovative formulas that outperform traditional remedies like turmeric. The brand seems to push against the norm of relying on single-ingredient solutions by promoting a more comprehensive and efficient approach to joint health. Its positioning balances functional benefits (better absorption, multiple pathways) with an emotional connection to 'Mother Nature's Joint Support.' # Product The featured product is Primal Queen Marrow, a joint support supplement. The ad highlights that Marrow has '46x better absorption,' '5 pathways,' and a 'complete matrix' compared to turmeric, which is shown to have only '~1% absorbed,' 'one pathway,' and 'no lubrication.' The product is intended for individuals seeking effective joint support and mobility, particularly those who have found turmeric ineffective. The packaging includes the statement, 'Mother Nature's Joint Support for Comfort, Mobility & Daily Movement,' suggesting it aims to provide comprehensive joint care. The ad addresses the purchase barrier of ineffective supplements by emphasizing Marrow's superior absorption and multi-faceted approach. # Visual style The ad has a clean, direct visual style with a focus on presenting information clearly and persuasively. The production quality appears polished, with a well-lit product shot and straightforward graphic elements. The visual motif is a side-by-side comparison, using contrasting colors and icons to highlight the differences between turmeric and Primal Queen Marrow. The image treatment includes background removal for a clean presentation and a simple color scheme to draw attention to the product and key information. The typography integration is large and bold, making the text easily scannable. The design contrasts with typical supplement ads that focus on natural imagery by using a more direct, comparison-based approach, aiming for high scannability and stop power in a busy feed. # Hooks Headline: I tried turmeric for months. Why didn't it work? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a pink speech bubble and the question, 'I tried turmeric for months. Why didn't it work?' This is meant to immediately resonate with those who have had a negative experience with turmeric and pique their interest in finding a better solution. The story begins from the customer's perspective. - The ad compares turmeric to Marrow. Under the 'Turmeric' column, there are three negative bullet points: '~1% absorbed,' 'One pathway,' and 'No lubrication.' Under the 'Marrow' column, there are three positive bullet points: '46x better absorption,' '5 pathways,' and 'Complete matrix.' The brand aims to convince the consumer that Marrow is the superior product, based on information from the brand perspective. - A product image of Primal Queen Marrow is shown in its packaging. This visually reinforces the advertised product and provides a clear image of what the customer would be purchasing. The product's benefits are meant to be readily apparent. This is from the brand's perspective.

# Ad summary The ad showcases a mother speaking on how important it is for her to maintain high energy so that she can play with her kids more often. She states that a small shift in her routine has made all of the difference. # Brand positioning This brand positions itself as being the solution for mothers who are struggling to make it through the day while also attempting to be present and happy with their children. It aligns itself with the tone of family values and suggests that mothers deserve to have the energy and mental wellbeing to be able to spend more meaningful time with their children. This brand aims to carve out a space where mothers don't have to feel guilty for prioritizing their health and wellness, implying a category norm where self-care is often sacrificed for childcare. # Product The product being advertised is a capsule supplement meant to support the energy levels and mental wellbeing of mothers. It is implied to be a tool for self-care that helps mothers to have the energy and mental presence to play with their kids longer and enjoy the little moments. The product addresses the purchase barrier of mothers not feeling like they have enough time and energy to focus on self-care. By taking this supplement, the ad aims to provide a solution for mothers who want to be more present and engaged with their children but struggle with daily fatigue or mental burnout. # Visual style The ad has a natural, UGC-style aesthetic with simple editing and quick cuts. The production quality is casual, fitting for a personal story shared by a customer. The pacing is moderate, with cuts timed to the speaker's voiceover. The visual motifs include close-ups of the product and scenes of family life. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the speaker's children playing in their backyard on a playset. - 00:01–00:06 The speaker shares that her kids deserve a mom who has the energy to play longer, laugh louder, and be present for all of the little moments. The audience sees the capsules she uses to achieve the energy she needs. - 00:06–00:14 The speaker then shares that she used to spend all her time just trying to get through the day. She reveals that now she is trying to take better care of herself so that she can fully enjoy her kids. - 00:14–00:22 The speaker says that just one small shift in her routine has made all of the difference because the moments with her children are what matter the most.