How Obvi Advertises on Meta

# Ad summary This image ad targets women over 35 with a metabolism-boosting collagen supplement. It leans on a relatable, at-home setting and 90-day guarantee to build trust and drive consideration. # Brand positioning Obvi is presented as a wellness brand focused on addressing the needs of women over 35. It aims to be a trusted brand offering solutions for concerns related to metabolism and overall well-being. The brand offers a 90-day guarantee to ensure customer satisfaction and build confidence in its product. The brand appears approachable and relatable through the use of a natural, informal setting. # Product The product featured is Obvi Collagenic Burn, a collagen supplement designed to boost metabolism. It's presented as a solution for individuals over 35 who may be experiencing a slowdown in their metabolism. The product comes in a pink plastic jar with the label (on-package label text) "obvi. COLLAGENIC BURN 5 Types of Collagen + Thermogenics The World's First Collagen-Infused Burn". The 90-day guarantee is highlighted as a purchase incentive, suggesting the brand's confidence in the product's efficacy and addressing potential purchase barriers related to product performance. # Visual style The ad has a natural and informal aesthetic, resembling a snapshot of a personal cabinet shelf. The image appears to be taken in natural lighting, which gives it a relatable and approachable feel. The use of sticky notes with handwritten text gives the ad a personal touch, simulating a reminder or note-to-self style. The overall impression is casual and less staged, aiming to build trust through authenticity. # Hooks Headline: OVER 35?? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a relatable question from the brand to the viewer, acknowledging that those over 35 might be concerned about their metabolism. - The brand provides a clear solution: their Collagenic Burn product. This positions the product as a direct answer to the viewer's implied concern. - To increase the viewer's confidence, the brand offers a 90-day guarantee, reducing the risk associated with trying a new product.

# Ad summary This ad promotes Obvi CollaGenic Burn supplements, designed to help millennials with fat burning, craving control, and all-day energy. The ad features a customer sharing her positive experience, noting she lost 9 lbs in her first month and unexpectedly experienced a skin glow. # Brand positioning Obvi is presented as a modern, health-focused brand catering to millennials. It offers supplements like CollaGenic Burn to aid in weight management, energy, and skin health. The brand distinguishes itself through its focus on millennials and its combination of collagen with fat-burning properties, positioning itself as a solution for those seeking both weight loss and beauty benefits. # Product Obvi CollaGenic Burn is a dietary supplement in capsule form, packaged in a pink and white container. It is designed for individuals seeking fat burning, craving control, all-day energy, and the benefits of five types of collagen. The user is instructed to take four capsules in the morning. A key benefit highlighted is weight loss, with the customer mentioning a 9-pound loss in the first month, along with an unexpected skin glow. # Visual style The ad has a UGC (user-generated content) feel, with casual shots and home settings. The editing includes quick cuts and static shots, maintaining a consistent pace. The production quality is simple, giving it an authentic, relatable tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of Obvi CollaGenic Burn supplements amidst decorative items. The initial text overlay poses a question about millennial obsession with the product, hooking the viewer with a trending topic. - 00:02–00:06 The scene transitions to a cabinet where the supplement is placed among other food and supplement containers. This implies the product has been frequently seen and finally acquired. The perspective shifts to the product's integration into a user's daily routine. - 00:07–00:09 The ad shows a woman enjoying a meal with the product's benefits listed as text overlay. This connects the supplement to everyday eating habits, implying it supports a balanced lifestyle. - 00:10–00:10 The woman pours out several capsules into her hand. This visual highlights the ease of consuming the capsules. - 00:11–00:14 A mirror selfie reveals the woman's body transformation, highlighting the weight loss result. Text overlays reinforce this claim. - 00:15–00:20 The ad concludes with a direct testimonial, urging viewers to try the product. The focus returns to the product itself, closing with a personal endorsement.

# Ad summary An ad for a fat burner supplement that claims to help you go from muffin top to crop top in 30 days, using an animated before/after transformation and social proof to persuade. # Brand positioning This ad presents a solution for people struggling with excess belly fat. The brand is positioned to help people achieve their desired body shape in a short time frame, specifically 30 days. The tone is playful and focuses on an emotional outcome, which is gaining confidence and feeling good about one's body. The brand is pushing against category norms by utilizing humor and an animated character instead of a real person, and by focusing on a niche benefit. # Product The ad features a fat burner supplement that promises to transform a "muffin top" into a "crop top" within 30 days. The product is for people who want to reduce belly fat and achieve a slimmer physique. The ad addresses the purchase barrier of skepticism by highlighting the popularity of the product, calling it "The fat burner that broke the internet," and by displaying a high volume of positive reviews. # Visual style The ad has a highly polished, studio-shot appearance with a before/after comparison. The visual motifs include cartoon-like imagery and a grid layout. The image treatment features bright lighting effects and background removal. The ad uses a digital illustration style. # Hooks Headline: MUFFIN TOP TO CROP TOP # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a sad looking "muffin top" wearing jeans, emphasizing the negative feelings associated with excess belly fat, from the perspective of a person dealing with this issue. - An arrow is shown, implying a transformation, from the brand's perspective, highlighting the solution they offer. - The sad "muffin top" transforms into a happy, confident version, reinforcing the positive outcome and visual appeal of achieving a desired body shape, from the perspective of someone who has used the product. - The ad shows that this fat burner supplement guarantees transformation, promising results in 30 days, from the brand's perspective. - The ad uses social proof by highlighting that the fat burner supplement has "4,000+ 5 Star Reviews," from the perspective of the customer.

# Ad summary This image ad shows a product that is designed to help people that have tried diets such as weight watchers, keto, atkins, and medications such as ozempic. The ad attempts to persuade the viewer that if they haven't tried obvi burn, they are missing a crucial tool that will help them to lose weight. # Brand positioning The Obvi brand positions itself as a supplement company that makes products to help people achieve their goals, primarily around weight management. The brand pushes against the narrative that weight loss can only be achieved through medications or heavily restrictive diets. The brand promotes a lifestyle that incorporates easy to use supplements, and is emotionally driven to help customers feel confident in their weight loss journey. # Product The product is Obvi. BURN supplement capsules which are meant to support weight loss journeys for people that have been unsuccessful using methods such as weight watchers, keto, atkins, or weight loss drugs such as ozempic. The Obvi Burn capsules come in a pink jar with a white lid and the product comes in capsule form. This product is worth trying or buying because it may be the supplement that will help with weight loss when other methods haven't worked. # Visual style The ad has a clean and simple visual style, resembling user-generated content (UGC). The composition includes a whiteboard with handwritten text and drawings, which adds a personal and relatable touch. The product is showcased alongside the whiteboard, creating a visual narrative. The lighting is bright and natural, enhancing the overall clarity of the image. This approach aims to come across as authentic and approachable. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a whiteboard that lists out the names of diets and medications, such as weight watchers, keto, atkins, and ozempic, with a sad face drawn above and each item crossed off. This conveys the problem that the audience may have tried these methods and been unsuccessful. The audience is experiencing the struggles of people who are seeking weight loss solutions. - Next on the whiteboard, there is an arrow drawn pointing to an illustration of the Obvi. BURN capsule with a smiling face drawn on it, with the word "finally" written next to it. This introduces the product as a potential solution to the problem of unsuccessful weight loss attempts. The audience is now experiencing the brand's perspective as they are presenting their product as a positive alternative. - Below the whiteboard, a hand is shown holding a few capsules, and next to the hand is the Obvi BURN jar. The jar is a visual representation of the product itself, and the hand holding the capsules shows how they are meant to be taken. The audience is now experiencing the tangible presence of the product and how it integrates into a daily routine. - The ad concludes with a statement written on the whiteboard: "If nothing has worked, you haven't tried this yet." This reinforces the brand's message that their product is worth trying as an alternative when other methods have failed. The brand's perspective is being conveyed, urging the audience to consider Obvi BURN as a solution to their weight loss struggles.

# Ad summary This image promotes Obvi collagenic burn supplement with a limited time offer for $24.99 a bottle. The ad calls out several benefits of purchasing the product as well as offers free incentives. # Brand positioning Obvi is presented as a health and wellness brand focused on collagen-based supplements. The brand positions itself in the market with the collagen supplements and infused fat burners and emphasizes quality ingredients. By offering a community and personalized plans, Obvi seems to want to create a supportive and customized wellness experience for its customers. It follows the norms of health and wellness brands by promoting health benefits and community support and it differentiates itself with collagen infused fat burners and a vibrant brand design. # Product The product featured is Obvi Collagenic Burn, a supplement that combines five types of collagen with thermogenic properties, presented as the world's first collagen-infused fat burner. This product is for those looking to enhance their collagen intake while also supporting fat burning. The ad highlights its unique selling proposition of collagen infused fat burner, in addition to its collagen and thermogenic effects. Purchase barriers are addressed with the 90 day money-back guarantee. # Visual style The ad employs a clean, polished aesthetic with bright, monochromatic colors. It uses flat, studio-style product photography and simple typography for high scannability. The visual style is in line with typical e-commerce product ads, enhancing trust and professionalism. # Hooks Headline: FINAL CALL # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action CLAIM MY BUNDLE # Point of view - [object Object] # Storyline - The ad opens with a “final call” for the advertised product, which is presented from the brand's perspective to create urgency to buy now. - The ad presents the discounted price for the Obvi product, delivered from the brand's perspective to emphasize the savings. - The ad shows a photo of the Obvi product in a photo studio style, presented from a brand perspective to show what the consumer will receive in the bundle. - The ad highlights different selling points for the Obvi product. These highlights are delivered from a brand perspective to inform the consumer what to expect when purchasing the product. - The ad wraps up with a final point of urgency to buy now before pricing goes up, delivered from the brand's perspective. - The ad closes with a 'claim my bundle' CTA button. The button is designed to get the consumer to complete the purchase.

# Ad summary This image ad states that stress makes you fat because of cortisol and then recommends EGCG to lower it. # Brand positioning This ad is for a supplement that addresses the issue of stress-induced weight gain. The brand positions itself as a solution for people who are looking to manage their weight by targeting cortisol levels. It directly confronts a common concern about stress and weight, suggesting a functional and scientific approach to weight management. This brand carves out a niche in the weight loss market by focusing on the hormonal aspect of stress and its impact on body fat. # Product The product being advertised is a supplement containing EGCG, which the ad claims helps lower cortisol levels. The ad targets individuals experiencing stress and those looking to manage their weight by reducing fat storage. The product is presented as a clinical dose, with 200mg per serving. The ad addresses a purchase barrier by explaining how stress leads to fat storage in the belly due to cortisol, suggesting the product can help counteract this effect. The product is shown as a white capsule. # Visual style The ad features a clean, direct visual style with a focus on clear messaging. The production quality appears to be high, with a studio-shot aesthetic and a gradient background. The typography is large and bold. The visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: YOUR STRESS IS MAKING YOU FAT. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold statement about stress causing weight gain, immediately grabbing attention and establishing a problem that viewers may relate to. The brand introduces the idea that stress is directly linked to weight gain. - The narrative then shifts to an explanation of the science behind the claim, introducing cortisol as the stress hormone that tells the body to store fat. This part of the story comes from the brand, aiming to educate the viewer and legitimize the problem being addressed. - Finally, the ad presents EGCG as the solution, claiming it helps lower cortisol levels, with a dosage of 200mg per serving described as a clinical dose. This is told from the brand's perspective, offering their product as the answer to the previously stated problem.

# Ad summary This ad promotes Obvi's collagenic burn product with the aspirational message of being able to wear a dress without shapewear. It shows the Obvi container set against a beach landscape. # Brand positioning Obvi is presented as a wellness and weight management brand that embraces body positivity and confidence. The advertised product aims to offer a simpler solution for body shaping. This brand appears to position itself against the traditional shapewear market, offering supplements as an alternative to achieve similar aesthetic goals. # Product The product being advertised is Obvi Collagenic Burn, a dietary supplement designed to act as a fat burner infused with collagen. The packaging notes that it contains 5 types of collagen and thermogenic ingredients. It is claimed to be "The World's First Collagen Infused Fat Burner", suggesting a unique selling proposition (USP). It is sold in containers of 120 capsules, enough for 30 servings. The ad sells the idea of achieving a certain look without relying on shapewear. # Visual style The ad has a clean and aspirational visual style. The product is well-lit and centered, and the background is a dreamy beach scene. The color palette is soft and inviting, with a focus on pink and gold tones. The overall effect is polished and professional. # Hooks Headline: JUST IMAGINE putting on that dress without the shapewear underneath. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an aspirational question, “JUST IMAGINE putting on that dress without the shapewear underneath”, highlighting a common desire to achieve a certain look without the reliance on uncomfortable shapewear. This is from the perspective of the brand, introducing an idea of empowerment and confidence to the customer. - The focus shifts to the product as the alternative solution. The ad shows the packaging of Obvi Collagenic Burn, promoting its feature as “The World’s First Collagen Infused Fat Burner.” The brand is telling the customer about the product offering. - The ad includes the company logo as well as a disclaimer that "Individual results may vary." The brand is managing expectations by explaining that individual results may not be typical.

# Ad summary This image ad compares Collagenic Burn to other weight loss solutions, highlighting its key features and benefits, such as 5 types of collagen, 3 thermogenic burners, and appetite support, while also noting the downfalls of the competitor products. # Brand positioning Collagenic Burn is presented as a comprehensive solution for beauty and weight management. The brand emphasizes a science-backed approach, combining collagen and thermogenic ingredients to support both beauty and weight loss. The brand positions itself against traditional diet methods, suggesting that its approach is more effective and beneficial, offering improvements in both appearance and overall wellness. # Product Collagenic Burn is a supplement designed to support weight loss and enhance beauty. It contains 5 types of collagen, 3 thermogenic burners, and provides appetite support. The product is presented as an alternative to patches that peel off, diet pills with jitters, starvation diets, expensive meal replacements, and liquid cleanses. It is positioned as an affordable and effective option, costing $1.17 a day, and includes beauty benefits. # Visual style The ad features a clean, split-screen design with a clear contrast between the left and right sides. The left side is muted and features blurry bottles, representing competitor solutions, while the right side is vibrant, showcasing the product benefits. The typography is simple and legible, enhancing readability. The overall look is polished and professional, designed to quickly convey the product's value proposition. # Hooks Headline: OTHER VS COLLAGENIC BURN # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image contrasts "OTHER SOLUTIONS" with "COLLAGENIC BURN". The ad presents the perspective of the brand by calling out the negative aspects of the solutions, such as patches that peel off and diet pills with jitters. - The image then lists the benefits of "COLLAGENIC BURN" from the perspective of the brand, such as 5 types of collagen and 3 thermogenic burners. This reinforces the idea that the brand is offering a better alternative to traditional weight loss solutions.

# Ad summary Image ad showcasing a discount offer of $24.99/bottle (originally $74.99) for a 90-day supply of a product. Additional benefits include free shipping, a free personalized plan, and a 90-day money-back guarantee. The ad aims to attract customers with a risk-free trial period and highlights potential results from a 3-month supply. # Brand positioning The brand aims to occupy the space of a health and wellness provider that prioritizes customer satisfaction and risk-free trials. The brand promotes a value-driven approach, offering a 90-day money-back guarantee, free personalized plans, and free shipping, suggesting a commitment to customer well-being and confidence in their product's efficacy. The brand positioning leans towards functional benefits, emphasizing the value and accessibility of their product, while also attempting to appeal to emotions such as trust and security through the risk-free guarantee. The brand pushes against norms of immediate commitment and high initial investment by reducing the price of the initial order and offering a money-back guarantee. # Product The product being advertised appears to be a health supplement in capsule form. The ad promotes a 3-month supply of the product, suggesting this duration is ideal for achieving 'Best Results'. Explicit details include free shipping and a free personalized plan, as well as a 90-day money-back guarantee. The ad emphasizes the affordability with a discounted price of $24.99 per bottle, down from the original price of $74.99. The product is for individuals seeking health and wellness solutions, implied through the use of supplements. The ad aims to address the purchase barrier of uncertainty by offering a risk-free trial period with a money-back guarantee, making it easier for potential customers to try the product. # Visual style The ad has a clean, minimalist visual style with a focus on clear messaging and product presentation. It features a split black and white background to create contrast and draw attention to the product. The typography is bold and straightforward, emphasizing key benefits and offers. The overall effect is a direct, informative advertisement designed to quickly convey value and encourage purchase. # Hooks Headline: 90 DAYS. RISK FREE. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action START MY 90 DAYS # Point of view - [object Object] # Storyline - The ad immediately grabs attention with a bold claim of '90 DAYS. RISK FREE.', which is from the brand's perspective. This is to reassure potential customers and address concerns about the product's effectiveness and the financial risk of trying it. - The brand highlights the discounted price, dropping from $74.99 to $24.99/bottle. This informs the viewer of the cost savings and makes the product seem more accessible. - The ad lists key benefits: '3-Month Supply (Best Results)', 'FREE Shipping', 'FREE Personalized Plan', and '90-Day Money-Back Guarantee'. This is to convey the additional value and risk reduction from the brand's perspective. - A pink button at the bottom says 'START MY 90 DAYS', acting as a call to action that prompts the viewer to take the next step and purchase the product. This comes from the brand's perspective to drive conversion.

# Ad summary This image ad highlights key ingredients in Collagenic Burn supplements. It aims to educate the audience about the specific benefits of each component. The ad focuses on transparency about the formulation and its benefits, targeting health-conscious individuals seeking a reliable supplement. # Brand positioning The brand Collagenic is presented as a premium supplement provider focused on effective and clean ingredients. The brand positions itself as a transparent provider, with clearly highlighted ingredients and their benefits. This brand seems to aim to occupy the space of a trustworthy and high-quality supplement choice for health-conscious consumers who are interested in the specifics of the products they consume. # Product The product being advertised is Collagenic Burn, a supplement presented in capsule form. The ad calls out that the supplement includes 5 Collagen Types (I, II, III, V, X), BioPerine Black Pepper for absorption, 400mg Green Tea Extract (50% EGCG), and 120mg Caffeine that is "clean, no crash." The ad emphasizes the supplement's complex collagen composition, its focus on bioavailability through the inclusion of black pepper, and the clean energy boost provided by caffeine. # Visual style The ad has a clean and minimalist visual style. It features a simple product shot with clear callouts and a muted color palette. The production quality is high, with well-lit and professionally composed imagery. # Hooks Headline: What Makes Collagenic Burn Different # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the supplement and immediately emphasizes its unique formulation. It uses the headline "What Makes Collagenic Burn Different" to draw in the audience by promising unique benefits. The point of view is from the brand, highlighting its product's unique selling points. - The ad calls out four key ingredients in the supplement and specifies what makes each one beneficial. This part is from the brand's POV, clearly stating the features of its product and their value for the consumer.

# Ad summary An ad that speaks directly to a specific segment of the target audience (5 women) with a problem and positions the brand as a possible solution. It is aimed at those who have tried everything else and are looking for the 'right thing' with a money back guarantee. # Brand positioning The brand, Obvi, is presented as a last resort for people who have tried every other product and still haven't found the right solution. The brand positions itself with confidence, offering a 90-day money-back guarantee, and uses a playful and straightforward tone, as reflected in the line 'obvi burn. try it or don't.' to create a feeling of low-pressure commitment. The brand appeals to people who are looking for a brand that will challenge category norms. # Product Obvi Burn is a product for people who have tried everything else and have not found the 'right thing.' The product is for anyone who is looking to 'burn'. The USP is a 90-day money-back guarantee. # Visual style The ad uses a minimalist style with a solid, bright pink background and white text. The design is clean and straightforward, focusing on the message without any additional visual elements. The overall impression is simple and attention-grabbing, relying on the contrast between the colors and the directness of the text to capture the viewer's attention. # Hooks Headline: we want 5 women who realized that "I've tried everything" actually means "I haven't tried the right thing." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by directly addressing the audience, singling out a specific group: 'we want 5 women who realized that "I've tried everything" actually means "I haven't tried the right thing."' This message is intended to make the audience feel seen, because the brand is trying to identify a specific audience segment that feels like they have tried it all. The brand is speaking directly to its target customer in their own words and offering a new perspective on why they haven't seen results. - The brand introduces its product, Obvi Burn, with a direct and casual call to action: 'obvi burn. try it or don't.' This approach is intended to remove any pressure from the audience, emphasizing a low-risk trial. The brand’s voice here is confident and nonchalant, projecting a sense of trust in the product’s efficacy. - The brand reinforces the offer with a promise of customer satisfaction: '90-day money back either way.' The customer is experiencing the brand's assurance and low-risk offer. - The ad concludes by questioning the audience: 'are u one of them?' The viewer is invited to self-identify, which is intended to encourage the viewer to reflect on their experiences and consider whether they belong to the group being addressed. The brand is attempting to prompt a moment of self-recognition that leads the customer to consider trying the product.

# Ad summary The ad is a screenshot of a phone screen showing text about the costs of different supplements, and comparing them to the featured product which contains all of the ingredients in one capsule. # Brand positioning Obvi is positioned as a health and wellness brand that is dedicated to simplifying the supplement routine. The brand promotes convenience by offering a single capsule that contains multiple supplements that would otherwise have to be purchased separately. By presenting their product as an all-in-one solution, Obvi aims to appeal to consumers looking for a straightforward way to incorporate essential nutrients into their daily life without the hassle and expense of multiple products. # Product The advertised product is Collagenic Burn by Obvi, a dietary supplement that combines collagen, a fat burner, biotin, and green tea capsules into one capsule. The product is aimed at people already taking multiple supplements, especially those who are using collagen supplements. The ad addresses the high cost of purchasing each of these supplements separately ($100/month for 4 bottles) and the fact that none of them have absorption enhancers. Collagenic Burn includes BioPerine for absorption and is offered at $39/month for one bottle. # Visual style The ad has a simple and direct visual style, resembling a screenshot from a phone. The focus is on presenting information in a straightforward manner. The image is brightly lit, with a clean, uncluttered look, and the color palette is minimal, with the pink jar of Collagenic Burn providing a pop of color against the white background. The overall effect is a no-frills presentation that emphasizes the value proposition of the product. # Hooks Headline: The supplement math nobody does. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the phrase, “The supplement math nobody does.” Here, the brand wants the viewer to consider all the supplements they are buying individually. The brand is starting the story by showing how the product can save money. - Then, the brand breaks down the costs of different supplements, including collagen supplement, fat burner, biotin, and green tea capsules, and notes that the total cost would be $100/month for 4 bottles and NONE of them have absorption enhancers. Here, the brand is illustrating the high cost of buying separate supplements. The brand wants the viewer to question if they are paying too much for the individual supplements, and to consider that the supplements they are buying do not have absorption enhancers. - Finally, the brand introduces Collagenic Burn, highlighting that it contains all 4 supplements in one capsule, plus BioPerine for absorption. Here, the brand is showing how the viewer can save money and gain the benefit of absorption enhancers for just $39/month for one bottle.

# Ad summary The image is an ad for Obvi collagenic burn, a supplement designed to help women manage weight gain associated with menopause. It uses a before-and-after comparison to highlight the difference between menopause weight and permanent weight and includes a testimonial to build trust. # Brand positioning Obvi is presented as a wellness and health brand that offers supplements to help women address issues such as hormonal changes during menopause. The brand positions itself as a supporter of women's health, offering targeted solutions to make the journey through menopause more manageable. The brand appears to focus on functional benefits of improving specific aspects of health, like metabolism and skin health. # Product Obvi Collagenic Burn is a dietary supplement designed to target hormonal metabolism, improve skin health during menopause, and prevent stimulant crashes. It contains five types of collagen. The product aims to assist with weight management during menopause, addressing the challenge of weight gain that can occur due to hormonal changes. It is presented as a solution for women looking for hormonal metabolism, improved skin health, and a stimulant-free option for weight management. # Visual style The ad features a studio-shot product display with a clean, minimalist aesthetic. The product is centered on a raised platform against a gradient background, highlighting its key features and benefits. The typography is bold and clear, emphasizing the ad's core message. The social proof element is integrated seamlessly into the design, enhancing credibility. # Hooks Headline: MENOPAUSE WEIGHT ≠ PERMANENT WEIGHT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by presenting the concept of "Menopause Weight” versus “Permanent Weight.” This is included to highlight a key concern of the target audience and set up the product as a solution for weight management during menopause. The story is being told from the perspective of the brand to capture the audience's attention by pointing out the difference between menopause weight and permanent weight. - The ad showcases the Obvi Collagenic Burn supplement. The product is presented as a potential solution for hormonal metabolism, skin changes during menopause, and stimulant crashes. The story is being told from the perspective of the brand to highlight key features and benefits, establishing its role in addressing menopause-related issues. - The ad includes a testimonial from Heather S., a verified buyer. The quote is included to highlight customer satisfaction and credibility of the product. The story is being told from the perspective of a customer, where she shares her experience of losing weight with the product, building trust and demonstrating the effectiveness of the supplement.

# Ad summary This ad attempts to resonate with those who have previously struggled with dieting by suggesting they aren't to blame for failing, but instead, that their diets failed them. It positions the Collagenic Burn supplement as a solution to this issue, highlighting its unique targeting of cravings and support for metabolism. # Brand positioning The brand presented in this ad positions itself as a solution for individuals who have struggled with traditional diets. It places the blame on the diets themselves, suggesting they are inherently flawed and not built to last, rather than blaming the individual for failing to adhere to them. By introducing Collagenic Burn, the brand offers an alternative approach that targets cravings, supports metabolism, and rebuilds what dieting stripped away. This positions the brand as understanding of the challenges dieters face and offers a more supportive, effective solution, emphasizing science and natural ingredients like collagen. # Product The product being advertised is Collagenic Burn, a daily capsule designed to target cravings, support metabolism, and rebuild what dieting has stripped away. It contains collagen and thermogenics, which are claimed to work together in one capsule to help with weight management and overall body composition. The ad frames it as "not another diet" but rather a comprehensive approach to addressing the side effects and challenges of traditional dieting, suggesting it can help people sustain long-term results without the negative impacts of strict caloric restriction. # Visual style The ad features a clean, minimalist visual style. The production quality appears polished, with a focus on clearly presenting the product against a simple backdrop. The image treatment includes soft lighting that highlights the capsule, creating a visually appealing presentation. The typography is bold and straightforward, emphasizing the key messages. The style appears well-suited for in-feed placement, designed for scannability and quick comprehension. # Hooks Headline: YOU DIDN'T FAIL YOUR DIET. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by speaking directly to the viewer, telling them, "YOU DIDN'T FAIL YOUR DIET," immediately positioning the brand as understanding of the customer's challenges and frustrations. This is intended to capture the viewer's attention by shifting the blame from them to the diet itself, suggesting that the product offers a solution to this common problem. This is told from the brand's perspective. - The ad expands on the initial statement by explaining, "Your diet failed you. It was never built to last." This reinforces the idea that traditional diets are inherently flawed and sets the stage for the product to be introduced as a better alternative, further positioning the brand as an empathetic source. This is told from the brand's perspective. - The ad introduces "Collagenic Burn" and lists its benefits: targeting cravings, supporting metabolism, and rebuilding what dieting stripped away. The storyline then gives a short explanation of the ingredients: "Collagen, thermogenics, and absorption in one capsule". This highlights the product's unique approach and comprehensive functionality. This is also told from the brand's perspective. - Finally, the ad concludes with the statement, "Not another diet. A daily capsule," reinforcing the product's positioning as a distinct alternative to traditional diets and emphasizing its convenience and ease of use. This is also told from the brand's perspective.

# Ad summary This ad for Obvi collagenic burn supplement focuses on the benefits of the product, namely its ability to reduce cravings and restore metabolism. The ad includes social proof in the form of the number of women who have taken a quiz about the product and the positive reviews mentioning weight loss. # Brand positioning Obvi presents itself as a provider of collagen supplements aimed at enhancing overall wellness and beauty from within. Positioning itself with a playful, modern aesthetic through its pink packaging, the brand seems to target consumers who are interested in integrating health and beauty through supplements. The company seeks to normalize the conversation about wellness by making it more accessible and appealing, specifically by tackling issues like metabolism and cravings. # Product The advertised product is Obvi Collagenic Burn, a supplement that comes in a pink jar containing 120 capsules, a 30-day supply. The supplement contains five types of collagen and thermogenic ingredients. The ad highlights that it helps reduce cravings within the first week of use and the brand provides a 90-day money-back guarantee. Obvi emphasizes the claim that it is "The World's First Collagen Infused Fat Burner." # Visual style The ad has a clean and modern visual style. The product is centrally located and well-lit, emphasizing its features and benefits. The gradient background adds depth and visual interest. The typography is bold and clear, ensuring that the key messages are easily readable. The overall aesthetic is eye-catching and designed to stand out in a social media feed. # Hooks Headline: $1.17 A DAY = # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Subscribe & Save 20% + Free Shipping # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a clear cost breakdown, stating that the product is available for '$1.17 A DAY =' with the intention of lowering the barrier to purchase by suggesting it's an affordable addition to one's daily routine. The customer is meant to interpret this as easily attainable. - The ad highlights the primary benefit of the product, claiming it will 'Your Metabolism Back.' This aims to persuade the customer that the supplement can restore a function that may be declining, from the brand's perspective. - The ad mentions that '55% reduced cravings in week 1,' presenting this as a specific, quantifiable outcome that the customer is meant to interpret as a strong selling point. - The brand shows credibility by stating that '118K+ women took the quiz' to increase customer confidence in product demand and reliability. - The ad claims '90+ reviews mention lbs lost', further building credibility and persuading the customer with evidence that the product is effective for weight loss. - The ad provides assurance by sharing a '90 DAYS money-back guarantee,' aiming to reduce purchase risk and show the customer that the brand stands behind the product. - The ad features a CTA, inviting the customer to 'Subscribe & Save 20% + Free Shipping' to increase the value of the purchase with cost savings, from the brand's perspective.

# Ad summary This image ad is promoting Obvi's collagenic burn product. It highlights an offer for $24.99/bottle, which is down from $74.99. It includes details like 3-month supply, free shipping, personalized plan, priority support, and a 90-day money-back guarantee. It uses a call to action for customers to claim their bundle. # Brand positioning Obvi is presented as a health and wellness brand focused on collagen-based products. The brand positioning appears functional, emphasizing product benefits like supporting a 3-month supply and offering a 90-day money-back guarantee, aiming to appeal to consumers looking for reliable health supplements. The brand pushes against the market norm by using bright, eye-catching colors in its packaging. # Product The product is Obvi's collagenic burn supplement. It is a collagen supplement with thermogenic properties, available in a jar containing 135 capsules. The product is designed for individuals seeking to improve their collagen levels and metabolism. The ad features a "3-Month Supply (Best Results)", addressing potential purchase barriers by positioning the product as effective for long-term use and backed by a "90-Day Money-Back Guarantee". The USP is the combination of collagen and thermogenic ingredients, presented as a comprehensive wellness solution. # Visual style The ad uses a clean, product-focused visual style. It employs bright colors like pink and purple to attract attention, and the product is centrally staged on a white platform to create a sense of prominence. The text is bold and clear, prioritizing scannability. # Hooks Headline: FINAL CALL # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action CLAIM MY BUNDLE # Point of view - [object Object] # Storyline - The ad highlights a 'FINAL CALL' for an offer. This is meant to create urgency and inform the customer about a limited-time opportunity, told from the brand's perspective to attract immediate attention. - The ad shows a visual of the Obvi Collagenic Burn product. This informs the customer of what product is being offered, and is from the brand's point of view to visually connect the offer with the product. - The ad lists the offer of the product on sale for $24.99/bottle, down from $74.99. This highlights the savings the customer will receive, from the brand's point of view to incentivize purchase. - The ad includes information about a '3-Month Supply (Best Results)', 'Free Shipping', 'Free Personalized Plan (from your quiz)', 'Free Priority Support', and '90-Day Money-Back Guarantee'. This is from the brand's point of view and is meant to reassure the customer that they will be satisfied with their purchase. - The ad provides the call to action to 'Claim my bundle'. This tells the customer what action to take to purchase the product, told from the brand's perspective.

# Ad summary This ad highlights the benefits of Obvi Collagenic Burn, emphasizing its unique blend of collagen and thermogenic ingredients to support skin, hair, joint health, and weight management. The ad uses bright colors and clear callouts to showcase its key ingredients. # Brand positioning Obvi is presented as a health and wellness brand focused on creating innovative collagen-infused supplements. Positioning itself at the forefront of the market with the 'World's First Collagen Infused Fat Burner,' Obvi aims to occupy a space that merges beauty, health, and weight management. The brand's bright, playful packaging and emphasis on scientifically-backed ingredients suggest a modern, accessible approach to wellness, targeting consumers who want to enhance their appearance and overall health. Obvi pushes against the traditional norms of bland supplement marketing by using bold colors and clear, benefit-driven messaging. # Product Obvi Collagenic Burn is a dietary supplement in capsule form that combines collagen with thermogenic ingredients to support skin, hair, joint health, and weight management. The ad highlights that the supplement contains '5 Types of Collagen' and is 'Thermogenic'. Described as 'The World's First Collagen Infused Fat Burner,' it aims to boost metabolism, reduce loose skin, boost thermogenesis, improve absorption, and reduce sugar cravings. The product addresses potential purchase barriers by offering a '90 Days Money Back Guarantee', reassuring customers of its effectiveness and quality. It is presented as a convenient way to enhance beauty and support overall health while aiding in weight management. # Visual style The ad features a clean, product-focused design with bright colors and clear typography. The product is prominently displayed with ingredient callouts arranged in a grid layout. The overall aesthetic is modern and approachable, with a focus on conveying information quickly and effectively. The bright purple and pink color scheme gives the ad a friendly, energetic feel. The production quality appears to be highly polished with digitally enhanced images to draw more attention. # Hooks Headline: What's Actually Inside OBVI BURN? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing a question to the audience: 'What's Actually Inside OBVI BURN?' This is designed to grab attention and create curiosity about the product's ingredients and benefits from the brand's perspective. - The ad visually showcases the product, Obvi Collagenic Burn, alongside a '90 Days Money Back Guarantee' badge to build confidence and reduce purchase risk. This is the brand communicating its commitment to customer satisfaction. - The ad lists key ingredients and their benefits, such as '5 Types of Collagen (Skin, Hair, Joint Support)', 'Green Tea Extract (Boosts Metabolism)', and 'Chromium (Reduces Sugar Cravings)'. This educates the consumer about the supplement's functional components and how they contribute to the desired outcomes from the brand's perspective.

# Ad summary Ad for obvi. collagenic burn supplement, touting benefits of appetite suppression, fat burning, and skin glow, as well as a restock sale with a limited-time 65% discount. # Brand positioning Obvi is presented as a health and wellness brand that positions itself in the supplements market. The focus is on collagen-based products that offer multiple benefits, from weight management to beauty enhancement. The brand's overall positioning is functional, promising tangible results like curbing appetite, burning fat, and improving skin glow, which targets consumers looking for accessible ways to improve their health and wellness. There is no clear differentiation mentioned against category norms or competitor behaviors, making it a wellness brand that leans on popular trends such as collagen supplementation. # Product The featured product is Obvi. Collagenic Burn, a dietary supplement. It claims to help curb appetite, burn fat, and promote glowing skin. The supplement comes in a pink jar with a pink lid. The on-package label text states it contains five types of collagen. The ad promotes the product's multifunctional benefits, including weight management and beauty enhancement, appealing to customers interested in both. It targets potential purchase barriers by promising multiple benefits in one product, suggesting convenience and value. The ad is geared towards individuals looking to improve their overall wellness with one product. # Visual style The ad features a clean, studio-shot aesthetic with bright lighting and a modern design. The layout is simple and organized, emphasizing the product and its benefits. The use of bold text and a monochromatic color scheme helps grab attention and highlights key information. The visual style appears to be optimized for social media feeds, using familiar ad structures to be scannable and quickly convey the message. # Hooks Headline: LAST BOTTLES. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text “LAST BOTTLES,” which is intended to create a sense of urgency and scarcity for the product, pushing the audience to take action. This part of the story is told from the brand's perspective, aiming to draw the viewer in with FOMO. - The focal point is the product in the center, which is held by a hand. This section of the ad introduces the product itself. This segment is from the brand's perspective to highlight the product and what it offers. - Below the product are three icons with supporting text that highlight the benefits of the supplement: curb appetite, burn fat, and glow up. The brand is conveying the functional benefits of its product and why the customer should care. - The ad concludes with the announcement of a "SPRING RESTOCK SALE," emphasizing a limited-time opportunity. This is told from the brand's perspective to further motivate the viewer to purchase.

# Ad summary Image ad for Obvi collagen supplement. The ad invites the viewer to imagine how good it would feel to wear a dress without shapewear. # Brand positioning Obvi is presented as a lifestyle and beauty enhancement brand focused on ingestible supplements with the intention of supporting wellness. The brand aligns with body positivity and confidence. It positions itself within the beauty and health space by offering a collagen supplement with thermogenic properties. The ad's language is tailored to connect with individuals who may be dissatisfied with the constraints of shapewear, implying a desire for natural beauty and comfort. # Product The product is Obvi Collagenic Burn, a beauty supplement with 120 capsules per bottle. It is presented as a dietary supplement with four types of collagen and thermogenic properties. The product is designed to help customers feel confident in their clothes without the need for shapewear. The USPs are its collagen-infused formula and the ease of being able to wear clothes without shapewear. # Visual style The ad features a lifestyle-focused aesthetic. The shot is bright and airy, giving it a high-quality, studio-shot feel. The color scheme is soft and warm, which creates an inviting atmosphere. The typography is clean and modern, which enhances the overall aesthetic. The ad does not utilize any platform-native style. # Hooks Headline: JUST IMAGINE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an invitation to 'JUST IMAGINE' a scenario that is relatable to many women. This is designed to immediately grab attention and introduce a common frustration. - The ad continues to describe the scenario in more detail, which is putting on 'that dress without the shapewear underneath'. This aims to intensify the imagination of the user and highlight the discomfort caused by shapewear. - The Obvi Collagenic Burn is then presented to the viewer as the solution to the previously stated problem, providing an alternative solution.

# Ad summary The ad features a whiteboard with a list of weight loss methods that have been crossed out, suggesting they didn't work. Next to it, a hand-drawn capsule with a smiley face is drawn, implying that Obvi Collagenic Burn is the solution. A hand holds a few pills, and the Obvi Collagenic Burn container is shown on the table, further promoting the product as an alternative weight loss solution. # Brand positioning Obvi is presented as a solution for individuals struggling with ineffective or undesirable weight loss methods. The brand positions itself as an alternative to traditional dieting, appealing to consumers looking for a different approach to weight management. The visual and textual elements suggest Obvi offers a modern, approachable, and effective solution for weight loss, standing apart from conventional methods and products. # Product The featured product is Obvi Collagenic Burn, presented as a weight management supplement. The ad promotes it as an alternative to traditional weight loss methods like Weight Watchers, Keto, Atkins, and Ozempic. It is shown in capsule form, suggesting ease of consumption. The packaging indicates it contains collagen. The ad implies that the product helps individuals achieve their weight loss goals when other methods have failed. # Visual style The ad has a clean and minimalist aesthetic, resembling user-generated content. The use of a whiteboard with handwritten text and simple drawings gives it a casual and approachable feel. The bright, natural lighting and the domestic kitchen setting create a sense of authenticity and relatability. The pink product container adds a pop of color and visual interest, drawing attention to the brand. # Hooks Headline: If nothing has worked, you haven't tried this yet. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The whiteboard shows a list of weight loss methods (WW, Keto, Atkins, Ozempic) crossed out, suggesting they are ineffective. This sets up the problem the ad aims to solve, highlighting the frustration of failed attempts at weight loss. The viewer experiences it from a customer perspective who has tried multiple diets without success. - An arrow points from the list of crossed-out methods to a hand-drawn capsule with a smiley face, labeled 'FOUND IT'. This conveys that the product, Obvi Collagenic Burn, is the solution. The brand tells this part of the story, presenting its product as a viable alternative to the unsuccessful methods. The viewer is positioned as someone who can finally find relief from their weight loss struggles. - The text 'If nothing has worked, you haven't tried this yet' directly addresses the viewer, urging them to consider the product as a potential solution. The brand speaks directly to the consumer, emphasizing that Obvi Collagenic Burn is the missing piece in their weight loss journey. The viewer is encouraged to try the product and experience its benefits.