How Needed. Advertises on Meta

# Ad summary This ad compares the myth that eating healthy removes the need for prenatal supplements with the fact that pregnancy requires many key nutrients that are challenging to meet through diet alone. The featured product is Needed's Prenatal Multi Powder, which claims to help fill the gaps that diet alone may miss. # Brand positioning Needed presents itself as a modern wellness brand focusing on the nutritional needs of women. The brand directly addresses common misconceptions about prenatal nutrition, positioning itself as an authority in the space. The brand uses a straightforward, factual approach, educating consumers about the challenges of meeting nutrient requirements through diet alone during pregnancy, which implies that the brand is science-backed. The brand positions itself against the idea that eating healthy is sufficient for prenatal nutrition, suggesting it is a more informed and comprehensive solution. # Product Needed's Prenatal Multi Powder is a dietary supplement designed to support the nutritional needs of pregnant women. The ad states that it helps fill the nutritional gaps that diet alone may miss during pregnancy. The product is presented as a solution to the challenge of obtaining many key nutrients needed for pregnancy through diet alone. It aims to address the misconception that eating healthy eliminates the need for prenatal supplementation. The powdered format suggests versatility in consumption, and the packaging highlights a focus on natural ingredients with an image of a flower. # Visual style The ad uses a split-screen or side-by-side comparison format, presenting a 'Myth' on one side and a 'Fact' on the other. The production quality appears to be high, with clear, well-lit images. The color scheme is neutral and soft, creating a calming and trustworthy feel. The typography is clean and legible, contributing to the informative nature of the ad. The overall design is straightforward and aims to quickly convey the core message. # Hooks Headline: MYTH VS FACT # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by framing a common myth: that eating healthy eliminates the need for prenatal supplements. This is meant to grab the attention of pregnant women or those planning to become pregnant who might believe they are already covered through diet. The brand presents this from an educational point of view. - The ad contrasts the myth with the fact that many key nutrients needed for pregnancy are challenging to meet with diet alone. The brand aims to establish credibility by dispelling a common belief and introducing the reality of prenatal nutritional needs. This is presented from the brand's perspective, establishing its expertise and setting up the need for their product. - The ad introduces Needed's Prenatal Multi Powder as a solution, stating that it helps fill the gaps that diet alone may miss. This promotes the product as a practical and necessary addition to a healthy diet during pregnancy. The brand showcases their product as the solution.

# Ad summary This image ad for Needed. focuses on a prenatal multi powder supplement. The ad shows how the product can be easily integrated into a daily routine by mixing it into a beverage using a mixing tool. The ad aims to appeal to pregnant women seeking a convenient and effective prenatal supplement. # Brand positioning Needed. is a brand that centers around the nutritional needs of women. The brand positions itself as a provider of specialized nutrition products designed to support women's health, particularly during pregnancy and postpartum. By focusing on the unique nutritional demands of these life stages, Needed. seeks to occupy a space in the consumer's mind as a trusted and knowledgeable resource for women's wellness. The brand aligns with values of health, well-being, and empowerment, providing solutions that cater specifically to the nutritional challenges women face. Needed. likely aims to push against the category norms of generic, one-size-fits-all supplements by offering targeted, science-backed formulations. The brand's positioning appears to be both functional, with an emphasis on efficacy and scientific formulation, and emotional, by fostering a sense of care and support for women's health journeys. # Product The product featured is Needed. Prenatal Multi Powder, a dietary supplement designed to meet the nutritional needs of women during pregnancy. The powder is packaged in a white pouch with a label that includes the brand name, product name, and a visual of a pink flower. The powder is intended to be mixed into beverages, as demonstrated by the ad's visual of the powder being blended into a drink using a handheld mixer. The intended audience is pregnant women. The USPs of the product are its convenient powder form, making it easy to incorporate into daily routines, and its comprehensive nutritional support tailored for pregnancy. The use occasion shown is the preparation of a drink, suggesting the product can be taken at any time of day. The ad addresses potential purchase barriers by highlighting the ease of use and integration into daily life, implying that it is a hassle-free solution for prenatal nutrition. # Visual style The ad features a clean, bright, and minimalist aesthetic. The production quality appears to be studio-shot, with attention to detail in lighting and composition. The visual motifs include a focus on the product and its use, set against a clean, modern backdrop. The image treatment includes a soft filter and color grading to enhance the overall brightness and appeal. The typography is clean and legible, integrated seamlessly into the image. The style is modern and approachable, designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: A prenatal made for your routine # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with an image of the Needed. Prenatal Multi Powder package, a scoop of the powder, and a glass of a mixed beverage, which immediately introduces the product and its use. This is the brand showing the product and setting the stage for its benefits. - The ad shows a person using a handheld mixer to blend the powder into a drink, demonstrating the ease of use. This is the brand demonstrating how the product seamlessly fits into the user’s routine. - The ad concludes with the text overlay “A prenatal made for your routine”, reinforcing the message of convenience and integration. This is the brand summarizing the main benefit of the product, emphasizing how it simplifies prenatal care.

# Ad summary Ad for Needed Prenatal Multi Powder, a nausea-friendly delicious vanilla prenatal powder for every trimester. # Brand positioning Needed is presented as a brand that offers a solution to traditional prenatal pills, providing a more accessible and palatable option in the form of a powder. The brand positions itself as catering to the specific needs of pregnant individuals throughout every trimester, focusing on nutrition without the discomfort often associated with conventional prenatal supplements. By emphasizing "Nausea-friendly delicious vanilla prenatal powder," Needed aims to occupy a space in the consumer's mind as a thoughtful, health-conscious choice that prioritizes both the mother's comfort and the baby's nutritional needs. The brand promotes a lifestyle of wellness and ease during pregnancy, pushing against the category norm of difficult-to-swallow pills and focusing on taste and tolerability. # Product The advertised product is Needed Prenatal Multi Powder, a dietary supplement designed for pregnant individuals in every trimester. It is presented as a nausea-friendly, delicious vanilla-flavored powder, offering an alternative to traditional prenatal pills. The powder comes in a white, sealed pouch labeled (on-package label text) "NEEDED. Prenatal Multi Powder NET WT. 5.5 OZ (156 G) DIETARY SUPPLEMENT", suggesting ease of use and portion control. The USPs highlighted in the ad include its palatability and gentle formulation, addressing the common purchase barrier of nausea often experienced during pregnancy. The ad implies that the powder can be seamlessly integrated into the daily routine to ensure comprehensive nutrition throughout pregnancy. The powder is placed next to a white scoop and pile of powder, highlighting the powder form factor and vanilla flavor. # Visual style The ad has a clean and minimalist aesthetic, utilizing a light color palette and straightforward product presentation. The production quality appears to be studio-shot with professional lighting and a focus on showcasing the product clearly. The visual motif centers around simplicity and health, with the soft color scheme contributing to a gentle and approachable feel. The image treatment includes background removal and subtle color grading to enhance the product's visual appeal. The typography is clean and legible, integrated seamlessly into the overall design. The style contrasts with platform-native content, offering a polished and high-design appearance that aims to capture attention in the feed. # Hooks Headline: Skip the Pills. Not the Nutrition. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the message, "Skip the Pills. Not the Nutrition." to highlight that you don't have to take pills to still get the nutrition you need from a prenatal. This sets up the problem by the brand and offers their product as the solution. - The brand shows their product packaging with a scoop to illustrate that their product is a powder form. - The ad concludes with the message, "Nausea-friendly delicious vanilla prenatal powder for every trimester." to highlight the benefits of the powder and re-iterate that it can be used in every trimester, as told by the brand.

# Ad summary The image ad compares a myth versus a fact about needing a prenatal. On the left side, the myth is that if you eat healthily, you don't need a prenatal. On the right side, the fact is that many key nutrients needed for pregnancy are challenging to meet with diet alone. Below these statements is a pouch of Needed's Prenatal Multi Powder and a scoop of the powder. The ad states that Needed's Prenatal Multi Powder helps fill the gaps that diet alone may miss. # Brand positioning Needed is presented as a provider of essential nutrients for pregnancy, directly contradicting the common belief that a healthy diet is sufficient. The brand positions itself as a solution for meeting the challenging nutritional needs of pregnancy that cannot be achieved through diet alone. The brand seems to occupy the space of providing nutritional support for pregnant individuals. # Product The product is Needed's Prenatal Multi Powder, designed to supplement the diet of pregnant individuals. It helps fill the gaps that a regular diet may miss, ensuring that essential nutrients needed for pregnancy are met. The product is shown as a white powder, packaged in a sealed pouch, with an accompanying scoop for serving. It is marketed to address the challenge of meeting nutritional needs during pregnancy through diet alone, suggesting that even those who eat healthily may still have nutritional gaps. # Visual style The ad uses a clean, minimalist design with a light background and simple color scheme. The production quality appears to be studio-shot. It has a grid-like layout with text and product visuals arranged in a clear, organized manner. The typography is clean and legible, with a mix of bold and regular fonts. # Hooks Headline: MYTH VS FACT # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a common myth: "If you eat healthy, you don't need a prenatal." This sets up a contrast to challenge a widely held belief, told from the brand's perspective to grab attention and introduce a misconception they aim to correct. - The narrative then presents the factual counterpoint: "Many key nutrients needed for pregnancy are challenging to meet with diet alone." This is told from an external source (scientific fact), providing a validation of the need for additional support during pregnancy. - Finally, the ad introduces Needed's Prenatal Multi Powder as a solution, stating it "helps fill the gaps that diet alone may miss." This is presented from the brand's perspective, positioning their product as a way to address the nutritional challenges highlighted, moving the narrative toward the brand's offering.

# Ad summary The ad promotes Needed's Peri Multi, a multivitamin formulated for women in perimenopause to support hormone synthesis, cognition, mood, sleep quality, and bone health. Dr. Amanda, a naturopathic doctor, emphasizes the importance of supporting women during this life stage and highlights the clean ingredients and third-party testing of the product. # Brand positioning Needed is presented as a brand focused on providing foundational nutritional support for women during various life stages, particularly perimenopause. The brand aims to occupy a space in the consumer's mind as a reliable and science-backed source of multivitamins that cater to specific hormonal and physiological changes in women. It aligns with a health-conscious and nurturing lifestyle, emphasizing the importance of feeling supported, nourished, and understood. Needed pushes against the norm that multivitamins are only necessary during pregnancy, advocating for their use during perimenopause. The brand positioning is both functional, highlighting the specific nutrients and benefits of the Peri Multi, and emotional, emphasizing support and understanding during a transitional life stage. The Peri Multi is specifically formulated for women in perimenopause, distinguishing it from general multivitamins. # Product The product being advertised is Needed's Peri Multi, a dietary supplement in capsule form designed to support women during perimenopause. It is described as a multivitamin containing 22 key nutrients that support hormone synthesis, cognition, mood, sleep quality, and bone health. The product is specifically formulated for women in the perimenopause stage of life, when nutrient needs shift. The USPs emphasized are its targeted formulation for perimenopausal women, the inclusion of 22 key nutrients, clean ingredients, lack of unnecessary fillers, and third-party testing of every batch. The use occasion is daily consumption, with a recommended dosage of two capsules a day. A potential purchase barrier addressed is the misconception that multivitamins are only necessary during pregnancy, with the ad highlighting the importance of foundational support during perimenopause. The ad aims to convey that Needed's Peri Multi is worth trying because it provides targeted and high-quality nutritional support for women navigating the hormonal and physiological changes of perimenopause, ensuring they feel supported, nourished, and understood. # Visual style The ad has a clean and professional aesthetic, with natural lighting and a modern kitchen setting. The editing style is relatively simple, with mostly static shots and a few close-ups. The production quality appears polished but not overly staged, giving it a hybrid feel that balances expertise with approachability. The pacing is moderate, with cuts timed to coincide with key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video begins with Dr. Amanda introducing herself as a naturopathic doctor and expressing her frustration that many women are not supported through perimenopause. This moment introduces the problem and sets the stage for the solution, presented from the perspective of a concerned healthcare professional, with a tone of empathetic frustration. - 00:05–00:10 00:05–00:10 The scene shifts to a close-up of the Needed Peri Multi product and raspberries. This moment illustrates the nutritional needs shift during the perimenopause stage. - 00:10–00:16 00:10–00:16 Dr. Amanda re-appears in the frame emphasizing that a multi isn't just necessary when you're pregnant. She recommends Needed's perimenopause multi for women in this stage of life. This is a direct product recommendation from the expert, framed as a necessary support system during perimenopause. The tone is informative and reassuring. - 00:16–00:20 00:16–00:20 She states that it was specifically formulated for women in this life stage and it's just two capsules a day. This reinforces the product's suitability and ease of use, adding to the appeal. The tone is straightforward and factual. - 00:20–00:26 00:20–00:26 The video returns to a close-up of the product with a focus on ingredients. It showcases how the product's 22 key nutrients support hormone synthesis, cognition, mood, sleep quality, and bone health. - 00:26–00:32 00:26–00:32 Amanda is back in the frame and discusses how quality matters to her, emphasizing that it's made with clean ingredients, formulated without unnecessary fillers, and every batch is third-party tested. She builds trust by emphasizing the product's quality and safety standards. Her tone is earnest and trustworthy. - 00:32–00:37 00:32–00:37 Amanda wraps up the story stating that women deserve to feel supported, nourished and understood through every stage of life. She states "perimenopause included". The video concludes with a call to action.

# Ad summary This ad promotes Needed Collagen Protein Powder. It begins with a woman in selfie-style asking the viewer if they saw a viral video of a girl with beautiful hair, but she's being accused of wearing hair extensions. The video then cuts to her holding up and referencing Needed Collagen Protein Powder. She mentions that it is hydrolyzed bovine collagen, it's clean, third party tested, and flavorless, which is important to her as a busy working mom on the go. # Brand positioning The brand Needed is presented in this ad as a source for clean and effective supplements, specifically targeting busy, health-conscious individuals. The ad emphasizes the product's purity with claims such as “clean” and “third-party tested”, as well as being free from fillers. By highlighting that the collagen powder is flavorless and easily mixable, the brand caters to consumers who seek convenience and seamless integration into their daily routines. The brand aligns with values of health, transparency, and practicality, positioning itself as a trustworthy choice for those who prioritize quality and ease of use in their supplement choices. # Product The ad showcases Needed Collagen Protein Powder. It is described as hydrolyzed bovine collagen. According to the woman in the ad, it is a clean, third-party tested product with no fillers and is flavorless. It can be mixed into any drink without altering the taste, making it suitable for on-the-go consumption. The product addresses purchase barriers related to taste and purity, highlighting its flavorless nature and rigorous testing for quality. This is an ideal product for busy individuals seeking a hassle-free way to supplement their diet with collagen protein. # Visual style The ad has a UGC feel, made to look casual with its selfie-style framing and conversational tone. The editing is straightforward with cuts between shots, but there's no fast-paced editing. The overall tone is informative and approachable, fitting with the persona of a busy mom sharing her everyday routine. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So try this one from needed. I'll tag it below. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a woman in selfie-style asking the viewer if they saw a viral video of a girl with beautiful hair, but she's being accused of wearing hair extensions. The intention here is to engage the viewer by referencing a trending topic and posing a question that leads to the product being advertised. - 00:06–00:09 00:06–00:09 The woman then holds up a container of Needed Collagen Protein Powder and states, "Well then give me whatever it is that she is taking and make it to." This moment is meant to express a desire for the benefits and results associated with hair. - 00:09–00:12 00:09–00:12 The woman holds up the Needed Collagen Protein Powder again. She informs the viewer, "She was referencing the needed collagen powder." She points directly at the container to emphasize that the featured product is the solution. - 00:12–00:25 00:12–00:25 The woman proceeds to highlight the products features: "This is hydrolyzed bovine collagen. It's clean, it's third party tested, there's no fillers, it's flavorless, so I can mix it in whatever I am drinking and I don't even notice the flavor, which is super important to me as a busy working mom on the go." This moment is meant to highlight that the advertised product can seamlessly fit into her lifestyle. - 00:25–00:27 00:25–00:27 The woman concludes by saying, "So try this one from Needed. I'll tag it below." This is a call to action, encouraging viewers to try the featured product.

# Ad summary This image ad for Needed multivitamin is advertising a summer sale for 25% off sitewide. The ad shows nine of Needed's multivitamins, each packaged in a white jar or bag with the Needed logo and a stylized N filled with a photograph. # Brand positioning Needed is presented as a premium multivitamin brand specifically tailored to women throughout their 'motherspan'. The use of the term 'motherspan' suggests the brand focuses on women during the stages of motherhood, whether that's pre-pregnancy, pregnancy, or postpartum. By focusing on comprehensive nutrition for women's health, Needed aims to occupy the space of a high-quality and trusted supplement provider in the consumer's mind. The overall tone is clean, modern, and health-focused, emphasizing scientific support ('Recommended by 15,000+ health experts') and subscription convenience ('*SUBSCRIPTIONS ONLY'). # Product The ad features a range of multivitamins by Needed, each designed for various stages of a woman's 'motherspan'. These products are packaged in white containers, either jars or pouches, and are distinguished by a stylized 'N' on the front, filled with photographs of different objects, such as flowers, or the earth as seen from space. The multivitamins are designed to support women at all stages of motherhood. Each multivitamin variety differs in its formulation to address the specific nutritional needs of each stage. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility. The production quality appears to be high, with studio-style lighting and consistent product presentation. The visual motifs include a grid-like layout of product images and clear, legible text. The image treatment involves background removal and a consistent color palette to maintain a uniform brand appearance. # Hooks Headline: A Multivitamin For Every Stage of Your Motherspan™ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins by showcasing a product collage of multiple Needed multivitamin products, introducing the variety of options available. This helps establish brand awareness and product recognition from the brand’s perspective. - Next, the ad highlights the primary benefit: a multivitamin tailored for every stage of a woman's 'motherspan'. The brand is positioning the product as a comprehensive solution for women's nutritional needs during motherhood. - The central part of the ad emphasizes the time-sensitive offer of a summer sale with a significant discount. The brand is creating urgency and providing an incentive to purchase. - Finally, the ad reinforces the brand's credibility by mentioning it is 'Recommended by 15,000+ health experts.' The brand is building trust by leveraging expert endorsements and encouraging purchase of a subscription.

# Ad summary A woman shares how she uses Needed brand collagen protein powder in her water to help with hair thinning and loss. She shares that it is flavorless, mixes well, and gives you 15 grams of hydrolyzed collagen. # Brand positioning Needed is presented as a brand that supports overall health and wellness with a focus on using collagen. The ad emphasizes the brand's commitment to providing flavorless and easily dissolvable collagen protein, making it convenient for integration into various daily routines. The brand aligns with a functional approach to wellness, offering a simple solution for improving skin, hair, and overall health. # Product Needed Collagen Protein is a supplement designed to support skin, hair, and overall health. This collagen protein powder is flavorless and dissolves easily in water, coffee, smoothies, and yogurt. Each serving contains 15 grams of hydrolyzed collagen. The product is targeted toward individuals experiencing hair thinning, hair loss, and those looking to improve their skin health. The ad addresses the barrier of taste and dissolvability, highlighting that this collagen protein has virtually no taste and mixes well, making it an easy addition to one's daily routine. The ad tells the viewer that the product is worth trying because it simplifies collagen supplementation, offering a convenient and effective way to address hair and skin concerns. # Visual style The ad has a polished UGC aesthetic, with a bright and clean setting. The editing style is simple with mostly static shots and smooth transitions. The overall tone is friendly, casual, and approachable, designed to resonate with a wide audience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator touching her hair and introducing the topic of hair thinning, setting the stage for the product. - 00:01–00:07 The creator states that taking collagen is beneficial when working on your hair and elaborates that it helps with hair thinning and loss. - 00:07–00:15 The creator shows the Needed collagen protein container and states she's been taking it. She describes it as flavorless and demonstrates how it can be put into water, coffee, smoothies, or yogurt, appealing to various consumer preferences. - 00:15–00:19 The creator explains that she will put the collagen into her water and adds one scoop of the product into her water. - 00:19–00:28 She mixes the collagen with a mixer to show it mixes well and confirms that there is virtually no taste. This is presented as a seamless addition to her routine, ensuring easy consumption. - 00:28–00:36 The creator restates that if you are working on your skin and hair, you need a collagen supplement. She shares her age and that she is in perimenopause and needs all the help she can get. - 00:36–00:45 The creator reiterates that she likes this collagen and highlights the benefits and that it gives you 15 grams of hydrolyzed collagen. - 00:45–00:47 The creator takes a sip of her water mixed with the collagen.

# Ad summary A woman describes her experience with perimenopause and the symptoms she was experiencing. She highlights Needed's perimenopause multivitamin, which supports hormones, energy, and mood. # Brand positioning Needed is presented as a wellness brand focused on providing clean, research-backed multivitamins that are rare to find in the health and wellness industry. The brand prioritizes women's health and supports the unique needs of women going through perimenopause. The brand is positioned as a functional solution, offering a multivitamin that addresses the hormonal changes and associated symptoms of perimenopause. # Product Needed’s Perimenopause Multi is a multivitamin made specifically for women going through the perimenopause stage. It supports hormones, energy, and mood. According to the creator, the ingredients are clean and research-backed. # Visual style The ad has a polished UGC feel, similar to a selfie video on social media. The lighting appears natural, and the editing is minimal with static shots and smooth transitions. The pacing is consistent, aligning with the conversational tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator says that nobody warned her that this would start happening in her 30s. The message is that she's about to describe something unexpected that occurs with age. The audience experiences this from the creator's perspective as a personal revelation, delivered with a slightly conspiratorial tone. - 00:03–00:12 00:03–00:12 The creator says she was exhausted, her mood was all over the place, her skin changed, and her sleep was awful. The message is that she experienced a range of negative physical and emotional symptoms. The audience experiences this from the creator's perspective. The tone shifts to emphasize the severity and personal impact of these symptoms. - 00:12–00:17 00:12–00:17 The creator states that she thought something was seriously wrong with her until she realized perimenopause was starting. The message is that her symptoms had an identifiable cause that many women experience. This comes from the creator's perspective, and the tone is one of relief. The narrative progresses to a moment of discovery. - 00:17–00:28 00:17–00:28 The creator reveals Needed's perimenopause multivitamin and states that it's made specifically for women going through this stage and supports hormones, energy, and mood. The message is that there is a specific product to help women experiencing perimenopause symptoms. This comes from the creator's perspective in an informative, testimonial tone. - 00:28–00:33 00:28–00:33 The creator states that the ingredients are actually clean and research-backed, which is rare. The message is that the product prioritizes quality and is formulated based on scientific evidence. This comes from the creator's perspective and a testimonial tone. - 00:33–00:36 00:33–00:36 The creator reveals that she takes just two capsules a day and is feeling so much better. The message is that the product is effective and convenient to use. This is from the creator's perspective, conveyed with an enthusiastic testimonial tone. - 00:37–00:39 00:37–00:39 The creator states, if you’ve been feeling off lately, do not ignore it. The message is to recognize and address these health concerns. This comes from the creator's perspective, delivered with a caring, advisory tone.

# Ad summary This ad promotes Needed supplements with a summer sale offering up to 20% off subscriptions. The ad features a grid layout with product images against a colorful background. # Brand positioning Needed is presented as a premium supplement brand, focusing on high-quality nutrition. The brand aesthetic is clean and modern, emphasizing simplicity and efficacy. The products appear to cater to health-conscious individuals seeking targeted nutritional support, conveyed through minimal design and clear product presentation. # Product The ad showcases a variety of Needed supplements, each packaged in either a white tub or a white pouch. Each product features a clean label design with the brand name "NEEDED." prominently displayed. The product names appear to be "Top Quality Protein", "Pregnancy Support", and "Nutrient Powder". The supplements are shown against vibrant, solid-colored backgrounds, highlighting the brand's modern and minimalist aesthetic. The focus is on conveying the purity and effectiveness of the supplements, designed for daily wellness routines. # Visual style The ad features a clean, modern aesthetic with a grid layout showcasing multiple product images against a backdrop of alternating pastel colors. The production quality appears highly polished, suggesting a studio shoot. The visual motifs include minimalist product packaging, flat lay presentation, and bold typography. The color grading enhances the vibrancy of the product displays, designed for optimal scannability in a social media feed. # Hooks Headline: SUMMER SALE! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of various Needed supplement products arranged in a grid format. This is from the brand's perspective, showcasing the breadth of their product line and immediately grabbing attention with colorful visuals. - A promotional message is highlighted with the text “SUMMER SALE!”, indicating a time-sensitive offer. This is from the brand's perspective and is designed to create urgency and encourage immediate purchase. - The ad specifies the discount with the text "up to 20% Off*", clarifying the offer's details. The asterisk leads to a disclaimer: "*SUBSCRIPTIONS ONLY". This is framed from the brand's perspective, defining the offer and conditions to incentivize subscriptions.

# Ad summary This ad for Needed promotes a summer sale offering up to 20% off subscriptions. The ad features a grid of various Needed products, each with a unique floral design on its packaging. # Brand positioning Needed is presented as a modern wellness brand offering nutritional supplements and related products. The clean packaging and emphasis on seasonal promotions create an impression of accessibility and freshness, while the focus on subscriptions positions Needed as a convenient, ongoing solution for health and wellness needs. The brand steers clear of any specific health claims or comparisons, focusing instead on a simple and visually appealing presentation, indicating a more lifestyle-oriented positioning. # Product The ad features a range of Needed supplements, packaged in white containers with the brand name prominently displayed. Some products are in jars, while others come in sealed pouches. Each container features a unique floral design within a letter "N", adding a touch of nature and visual appeal. The ad explicitly promotes a summer sale with up to 20% off subscriptions, highlighting a cost-saving incentive for regular users. The ad addresses the barrier of cost by offering a discount, encouraging potential customers to try and commit to a subscription. # Visual style The ad features a clean, minimalist visual style with a focus on product display. The products are arranged in a grid layout against a solid white background, which emphasizes the simplicity and modernity of the brand. The use of soft lighting and natural floral elements adds a touch of freshness and approachability. The typography is simple and legible, complementing the overall aesthetic. The image treatment is clean, with no visible filters or heavy edits, making the ad scannable and easy to understand. # Hooks Headline: SUMMER SALE! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a display of nine products from Needed, each packaged with a unique floral design. This visual array is intended to draw the viewer in with the variety and aesthetic appeal of the brand's offerings from the brand's perspective. - Next, the ad highlights the "SUMMER SALE!" This is designed to create excitement and urgency, enticing viewers with the prospect of savings on Needed products from the brand's perspective. - The ad further details the promotion by stating "up to 20% Off*" and specifies that it is "*Subscriptions only." This is meant to inform potential customers about the specifics of the discount and encourage them to consider a subscription. It is being communicated from the brand's perspective.

# Ad summary This image ad showcases the Needed. Peri Multi supplement, highlighting its key ingredients and benefits for perimenopause support. # Brand positioning Needed. is positioned as a provider of hormone-free perimenopause support, focusing on delivering daily supplements to promote women's health during this transitional phase. The brand emphasizes natural ingredients and dietary support, aligning with a health-conscious lifestyle. By offering specialized products like Peri Multi, Needed. targets women seeking natural solutions to manage perimenopause symptoms, setting itself apart by focusing on targeted, hormone-free support. # Product The featured product is Needed. Peri Multi, a dietary supplement designed to provide daily, hormone-free perimenopause support. It comes in a white plastic bottle containing 60 capsules. Key ingredients highlighted include Vitamin B12 (supports healthy metabolism), Magnesium (supports a calm mind, sleep quality), and Choline (supports healthy sleep and mood). The product aims to address common perimenopause symptoms through nutritional support, offering a natural alternative to hormone-based treatments. Its unique selling point is the combination of essential vitamins and minerals tailored for women experiencing perimenopause. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation and information. The color palette is light and neutral, using white and beige tones. The overall look is polished and professional, with clear typography and balanced composition. The image treatment is clean, with soft lighting and sharp focus on the product. It resembles a studio-shot, emphasizing the product's quality and health focus. The visual style is platform-native, fitting seamlessly into in-feed formats with its straightforward and informative presentation. # Hooks Headline: Daily, hormone-free perimenopause support.* # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the product's core benefit: daily, hormone-free perimenopause support. This is presented from the brand's perspective, setting the stage for what the product aims to deliver and addressing a key concern for women in this life stage. - Next, the ad emphasizes key ingredients such as Vitamin B12, Magnesium, and Choline, each linked to specific health benefits like healthy metabolism, calm mind, sleep quality, and mood support. This is told from the product's perspective, showcasing its features and how they contribute to overall well-being. - Finally, the ad presents the product itself, a bottle of Needed. Peri Multi, reinforcing the brand and product identity while providing essential information such as capsule count and dietary supplement designation. This is shown from the brand's perspective, solidifying the product offering and value proposition.

# Ad summary This image ad for Needed. highlights the benefits of the product with a focus on perimenopause support. # Brand positioning Needed. is presented as a provider of daily, prescription-free perimenopause support. The brand is implied to focus on women's health and wellness, particularly during the perimenopause stage of life. The positioning is functional, focusing on providing support for a specific life stage need with essential vitamins and minerals. # Product The product featured is Needed. Peri Multi, a dietary supplement designed to support women during perimenopause. It comes in a white bottle with a label that includes the brand name, product name, and a floral design. The supplement contains Vitamin B12 to support healthy metabolism, Magnesium to support a calm mind and sleep quality, and Choline to support healthy sleep and mood. The advertised product aims to address common perimenopause symptoms by providing essential nutrients in capsule form. The ad directly addresses the need for daily, prescription-free support for this life stage. # Visual style The ad features a clean, minimalist design with a focus on product information. The production quality appears to be high, with a studio-shot aesthetic. The visual motifs include clear typography and a simple background to highlight the product and its benefits. The image treatment uses soft lighting and natural colors. The overall style is modern and informative, aiming to convey a sense of trust and reliability. # Hooks Headline: Daily, prescription-free perimenopause support.* # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting the core value proposition: Daily, prescription-free perimenopause support. The intention is to immediately capture the attention of women experiencing perimenopause and communicate the convenience and accessibility of the product, told from the brand's perspective. - The ad highlights key ingredients and their benefits: Vitamin B12 supports healthy metabolism, Magnesium supports a calm mind and sleep quality, and Choline supports healthy sleep and mood. The intention is to showcase the functional benefits of the supplement and provide specific reasons why customers should consider the product, told from the brand's perspective. - The ad includes a legal disclaimer stating that the claims have not been evaluated by the Food and Drug Administration and that the product is not intended to diagnose, treat, cure, or prevent any disease. The intention is to comply with regulatory requirements and manage customer expectations about the product's capabilities, told from an external source perspective.

# Ad summary The ad promotes Needed.'s drinkable prenatal vitamin powder mix. A pregnant woman explains that Needed.'s drink mix has the same nutrients as their supplement pills, but with a vanilla flavor that tastes great with chocolate almond milk. She recommends the drinkable option for busy moms who need a nutritional boost on the go. # Brand positioning Needed. is presented as a modern brand that offers nutritional supplements designed to support women's health during pregnancy. It distinguishes itself by providing products in drinkable powder form, positioning itself as a solution that caters to busy, health-conscious individuals who want to maintain their nutritional needs in a more accessible and enjoyable format. The brand aims to occupy a space in the consumer's mind that values convenience, taste, and comprehensive nutritional support during pregnancy, all while seemingly ignoring category norms, specifically pill supplements. # Product The product featured is Needed.'s drinkable prenatal vitamin powder mix, positioned as a convenient and tasty alternative to traditional prenatal supplement pills. The ad highlights that the drink mix contains the same essential nutrients as the supplement pills, ensuring that pregnant women receive the same nutritional benefits in a more palatable form. The key selling point is that the powder mix is vanilla flavored and tastes amazing when mixed with chocolate almond milk. The product is designed for busy moms who need a nutritional boost on the go, addressing the potential barrier of time constraints and difficulty swallowing pills. The ad emphasizes that the drinkable option is a game-changer for meeting nutritional needs during pregnancy. # Visual style The ad has a clean, bright, and casual aesthetic, giving it a UGC feel. The editing features quick cuts and static shots. The production quality is polished, supporting the intended tone of a relatable and informative user review. The pacing is consistent, enhancing the accessible and inviting feel of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A visibly pregnant woman stands in her kitchen holding a white bag of Needed. prenatal powder. - 00:00–00:02 The woman states that she found out Needed. has a drinkable prenatal vitamin. - 00:02–00:03 The woman begins pouring the powder into a glass, implying she is switching over to Needed. prenatal powder mix. - 00:04–00:05 She mixes the drink with a white stick, emphasizing its convenience. - 00:06–00:08 The woman holds up a bottle of chocolate almond milk and pours it into her drink. - 00:08–00:09 She adds ice and begins to stir the mixture with a blue straw. - 00:10–00:12 She takes a sip of the drink and then holds up the powder package again. - 00:12–00:13 She grabs the straw again and begins to stir, showing how easy it is to use the drink mix.

# Ad summary This image ad promotes Needed, a brand selling multivitamins for women. It showcases various multivitamins tailored to different stages of a woman's life, highlighting a summer sale with up to 20% off. The ad also emphasizes the recommendation of the products by over 15,000 health experts. # Brand positioning Needed is presented as a brand focused on providing multivitamins tailored to women's health needs across different stages of life, specifically during what they term 'Motherspan™'. The brand aims to occupy a space in the consumer's mind as a specialized, health-expert-backed provider of nutritional support for women. The tone is functional and informative, highlighting the brand's alignment with health and wellness. Needed positions itself as a supporter throughout the entire journey of motherhood. # Product The ad features several multivitamin products from Needed, each designed to support women at various stages of their lives. One product is labeled "Egg Quality Support", presented in a white jar, while another is "Omega-3", in similar packaging. Other products are shown in white pouches, labeled "Prenatal Multi Powder" and "Postnatal Multi Powder". The products are distinguished by their specific formulations and intended use cases, such as supporting egg quality, providing omega-3 fatty acids, and offering prenatal and postnatal nutritional support. The ad highlights a summer sale offering up to 20% off, addressing a potential purchase barrier by providing a cost incentive. The key reason to try these products is that they are recommended by over 15,000 health experts, lending credibility and trustworthiness to the brand. # Visual style The ad has a clean and modern visual style, utilizing a grid layout with pastel color blocking to showcase the products. The production quality is highly polished, with studio-shot product images and clear typography. The visual motif is a clean product display against simple backgrounds, emphasizing the brand's minimalist aesthetic. There are no apparent image treatments beyond clean lighting and background removal. The typography is large and bold, contributing to easy scannability in the feed. # Hooks Headline: A Multivitamin For Every Stage of Your Motherspan™ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by showcasing a range of Needed multivitamins, each targeting a specific stage of a woman's life. This is likely from the brand's perspective, highlighting the breadth of their product line and their commitment to supporting women's health throughout motherhood. - The ad announces a "SUMMER SALE!" offering "UP TO 20% OFF". This messaging, presented from the brand's point of view, aims to create a sense of urgency and incentivizes viewers to make a purchase. - The ad emphasizes credibility by stating that the products are "Recommended by 15,000+ health experts". This serves as social proof, communicated from what feels like an external endorsement, intended to build trust and confidence in the brand and its products.

# Ad summary A woman presents Needed collagen powder as a simple add-on to her daily routine for shinier hair, glowing skin, and happy joints, stating it's something she'll never forget to take. # Brand positioning Needed is presented as a health and wellness brand that focuses on providing essential nutrients through simple dietary supplements. The brand positions itself as a provider of high-quality, third-party tested, and clean-ingredient collagen protein, emphasizing its effectiveness and ease of integration into daily routines. The brand aims to occupy the space of a trusted, reliable supplement provider that caters to health-conscious consumers looking for simple, effective solutions to improve their hair, skin, and joint health. This functional positioning is paired with an implied lifestyle benefit of maintaining beauty and well-being effortlessly. # Product The featured product is Needed collagen protein powder, designed as a dietary supplement to support hair, skin, and joint health. The product is presented as an easy add-on to any daily routine, as the user can add one scoop to any drink. The powder is described as having a neutral flavor profile and no weird texture, making it versatile and easy to consume. It is highlighted as a third-party tested product with clean ingredients. The ad tells the viewer that this product is worth trying or buying because it is a simple, effective, and reliable way to improve hair shininess, skin glow, and joint health, without disrupting their existing routine. # Visual style The ad has a polished UGC feel, with natural lighting and a casual yet put-together appearance. The editing style consists of static shots with smooth transitions, creating a seamless flow. The production quality suggests a hybrid approach, blending elements of user-generated content with commercial aesthetics. The ad maintains a consistent pacing, with cuts timed to voiceover lines, enhancing the overall rhythm and engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman holds up a container of Needed collagen powder and states that it is the one supplement she does not skip. - 00:06–00:15 00:06–00:15 The woman adds one scoop of the collagen powder to her drink and states that it has a neutral flavor and texture, and can truly be added to anything. - 00:15–00:20 00:15–00:20 The woman states that collagen has been an absolute game changer for her hair, skin and joints. - 00:20–00:26 00:20–00:26 The woman lists the improvements to her body after taking the collagen powder, including more glowy skin, shinier hair and happier joints. - 00:26–00:31 00:26–00:31 The woman states that adding collagen powder is such a simple add-on to her daily routine. - 00:31–00:38 00:31–00:38 The woman holds up the container again and claims that if you are wanting an easy daily collagen that actually works, third-party tested with clean ingredients, this is the one.

# Ad summary An image ad for Needed.'s Perimenopause Multi supplement, which aims to capture women who are up late scrolling, experiencing the symptoms of perimenopause. The ad highlights the shared experience of women going through perimenopause, and introduces a product that can help them. # Brand positioning Needed. is presented as a science-backed supplement brand created specifically for women and their unique needs. The brand is positioned as a solution for women who are proactive about their health and want to optimize their well-being during different life stages. The brand aims to occupy the space of a trusted partner in women's health, offering targeted nutrition through high-quality supplement products. They push against the norm of generic supplements by offering products formulated specifically for women's changing needs. The brand aims to deliver emotional assurance and a sense of community through shared experience. # Product The advertised product is Needed. Perimenopause Multi, a dietary supplement in capsule form designed to support women going through perimenopause. It is packaged in a white plastic jar with a label that includes the brand name, product name, a graphic of two violet flowers, and the number of capsules (60). The product is presented as a solution for women experiencing perimenopause who may be up late scrolling on their phones. This product is worth trying because it offers targeted nutritional support during a challenging life stage, addressing the specific needs of women experiencing perimenopause. # Visual style The ad has a clean and minimalist visual style. It uses a muted color palette, with a focus on white, beige, and light blue. The product is well-lit and the focus is on the product itself and the surrounding text. The style is consistent with many CPG brands on Instagram. # Hooks Headline: Scrolling at 3 am? # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by asking the viewer if they are up scrolling at 3 AM. This line is intended to capture the attention of women who are experiencing insomnia and other sleep disturbances during perimenopause. The brand is speaking directly to the viewer from a relatable position, suggesting shared experience and empathy. - The ad continues, 'So are the other women going through perimenopause.' This is to further cement the idea that the viewer is not alone in their experience and to create a sense of community among women going through perimenopause. The brand is speaking from the perspective of a knowledgeable observer, pointing out a shared symptom of perimenopause. - The ad introduces the Needed. Perimenopause Multi, a product designed to address the symptoms of perimenopause. This progresses the narrative toward a solution for the problem that was identified earlier in the ad. The brand is speaking as the provider of a potential solution for a known problem.

# Ad summary This image ad is for Needed's Perimenopause Multi vitamin. The ad copy states that hot flashes are not random, and that your nutrients might be off. # Brand positioning Needed is presented as a provider of targeted nutrition, in this case for perimenopause. The brand is focused on providing nutrients, suggesting a functional approach to wellness. The minimalist design and clean typography suggest a modern, straightforward approach to women's health, avoiding overly feminine or traditional tropes. By focusing on a specific life stage, Needed positions itself as a specialized provider of health products tailored to women's changing needs. # Product The product being advertised is Needed's Perimenopause Multi, a dietary supplement designed to address the specific nutritional needs of women experiencing perimenopause. The product is a multivitamin in capsule form, with 60 capsules per container. The ad addresses the purchase barrier of uncertainty around perimenopause symptoms by suggesting that the supplement can help balance nutrients and alleviate hot flashes. The packaging is a simple white jar, and the label clearly states the product name, quantity, and that it is a dietary supplement. # Visual style The ad has a minimalist and clean visual style, with a studio-shot product image on a solid neutral background. The lighting is soft and even, which contributes to the clean aesthetic. The typography is simple and legible, with a focus on clarity and readability. The overall style is modern and understated, with a focus on the product and its benefits. This minimalist style likely aims for high scannability and a professional appearance in the feed. # Hooks Headline: Hot flashes aren't random. Your nutrients might be off. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by addressing a common symptom of perimenopause: hot flashes. The message is that these are not random occurrences, which is intended to capture the viewer's attention and suggest that there is an underlying cause that can be addressed. This section is told from the customer's perspective, experiencing this symptom. - The ad continues by offering a potential explanation for hot flashes: that the viewer's nutrients may be off. The brand is suggesting that a nutritional imbalance may be the cause of the hot flashes, positioning the product as a solution. This part of the story is told from the brand's perspective, offering a solution to the identified problem. - The ad introduces Needed's Perimenopause Multi, positioning it as the solution to the viewer's nutrient imbalance. This introduction serves to highlight the product as a targeted solution for women experiencing perimenopause. This reveal is from the brand's perspective, completing the narrative of problem and solution.

# Ad summary This ad for Needed: Perimenopause Multi features a cartoon of a woman in bed at 3 AM, scrolling on her phone, with the text, 'Scrolling at 3 am? So are the other women going through perimenopause.' The ad introduces the product, a supplement for women experiencing perimenopause. # Brand positioning Needed is presented as a brand focused on women's health and well-being during the perimenopause stage. The brand aims to provide solutions for the challenges women face during this transition, positioning itself as a supportive resource. It aligns with a functional approach by offering a multivitamin designed for perimenopause and addressing a specific need during this life stage. # Product The product featured is Needed: Perimenopause Multi, a multivitamin supplement designed for women experiencing perimenopause. The ad does not detail any specific ingredients or benefits, but it is presented as a potential aid for women who are experiencing difficulties sleeping or are otherwise awake late at night during perimenopause. The ad does not specify any use occasions, but implies the product may help to address symptoms experienced during perimenopause. # Visual style The ad has a hand-drawn aesthetic with simple linework and a limited color palette. It uses a mix of cartoon illustration and product photography. The overall effect is casual and relatable, designed to mimic the user experience of scrolling late at night. # Hooks Headline: Scrolling at 3 am? So are the other women going through perimenopause. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad copy "Scrolling at 3 am? So are the other women going through perimenopause." suggests that many women have trouble sleeping during perimenopause. The brand is addressing the shared frustration of women experiencing sleeplessness at night, inviting the audience to view the brand's product as a solution to their shared problem. - The ad introduces Needed: Perimenopause Multi as the brand's solution for this problem. The brand is now stepping in to offer a solution to the viewer's experience of sleeplessness during perimenopause.

# Ad summary This image ad promotes Needed's Egg Quality Support supplement. The ad highlights the importance of supporting egg health before it's needed and emphasizes the supplement's science-backed formula. # Brand positioning Needed is presented as a science-backed wellness brand, focused on fertility and preconception health. The brand positions itself as a provider of specialized support for women's health needs, particularly in the area of egg quality, indicating a target audience of women planning for pregnancy or those concerned about their fertility. The brand aligns with a proactive, health-conscious lifestyle, emphasizing the importance of preventative care and science-based solutions. Needed aims to stand out by offering research-driven formulas that cater to specific needs, differentiating itself from generic wellness brands. # Product The product featured is Needed's Egg Quality Support supplement, designed to enhance egg health in women. The supplement is packaged in a white jar with the brand name "NEEDED." prominently displayed. The label states that the supplement provides "Egg Quality Support," and indicates it contains 90 capsules and is a "Dietary Supplement". The ad targets women who are planning for pregnancy or are concerned about their fertility, and aims to lower barriers to purchase by emphasizing the science-backed nature of the formula. The ad promotes the idea of proactively supporting egg health before it's needed. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and clear messaging. The use of white space and soft lighting creates a sense of calm and sophistication. The overall production quality is high, suggesting a professional studio shot. The typography is simple and legible, ensuring that the key messages are easily scannable. The image treatment is subtle, with a focus on natural colors and soft gradients. The aesthetic feels modern and trustworthy. # Hooks Headline: The best time to support your eggs? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question, "The best time to support your eggs?" This is designed to capture the viewer's attention and introduce the topic of egg health. The brand uses this question to pique the interest of women who may be thinking about fertility or pregnancy. - The ad answers the question with the statement, "Before you need them." This line emphasizes the importance of proactive care and planning. The brand uses this to promote the idea that egg health should be a consideration before actively trying to conceive, which suggests that the product is a preemptive solution. - A text block states "Get the support you need with our science-backed formula" to assure the efficacy of the supplement. This aims to build trust by highlighting the scientific rigor behind the product. This message comes from the brand, aiming to reassure potential customers of the supplement's effectiveness.