How Hiya Advertises on Meta

# Ad summary In this Hiya ad, Dr. Darria, a board-certified ER doctor and Hiya health medical advisor, discusses the gummy matrix in gummy vitamins, including the inactive ingredients to make the matrix, potential nutrient degradation, and possible effects on nutrient absorption. She suggests that Hiya vitamins are better because they are a chewable form. # Brand positioning Hiya positions itself as a superior alternative to traditional gummy vitamins, emphasizing the importance of active ingredients over inactive fillers. The brand aligns with a health-conscious lifestyle, targeting parents concerned about the nutritional value of their children's supplements. It challenges the norm of gummy vitamins, highlighting their potential drawbacks. The brand positioning is both functional, focusing on nutrient stability and bioavailability, and emotional, appealing to parents' desire to provide the best for their children's health. # Product Hiya vitamins are presented as a chewable alternative to gummy vitamins for children. The product aims to address the issues associated with gummy vitamins, such as the presence of extra ingredients like sweeteners, flavoring, and a gel base (gelatin or pectin matrix), which dilute the active nutrients. Hiya vitamins address the issue of nutrient stability, mentioning that gummy vitamins use heat and moisture during manufacturing, which can degrade nutrients like Vitamin C. The vitamins also address bioavailability, claiming that the gummy matrix may affect how nutrients are released and absorbed in the body. The ad encourages viewers to choose Hiya vitamins for a more effective and nutritious supplement for their children. # Visual style The ad uses a clean, brightly lit kitchen setting with a stationary camera to convey a sense of trust and expertise. The editing is minimal, with static shots and smooth transitions to maintain focus on the speaker. The production quality is polished, but with a natural, unscripted feel. The visuals are timed to the voiceover, with product actions highlighting key points. The aesthetic is straightforward and informational. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Check caption for more details! # Point of view - [object Object] # Storyline - 00:00–00:09 Dr. Darria introduces herself as an ER doctor and Hiya health medical advisor, stating that she used to give her kids gummy vitamins. - 00:09–00:12 She explains that gummy vitamins contain a gelatin or pectin matrix. - 00:12–00:26 Dr. Darria notes that gummy vitamins contain a lot of extra ingredients to make the gummy part, such as sweeteners, flavoring, and a gel base, which require a lot of volume. This is presented as a problem because it means a large portion of the gummy is inactive ingredients rather than nutrients. - 00:26–00:33 She explains that less room for active ingredients is why you often need two plus gummies to get the same dose you could get in one chewable. - 00:34–00:43 The narrative shifts to nutrient stability, noting that gummy vitamins use heat and moisture, and some nutrients like vitamin C can degrade during processing and over time in that jar. - 00:43–00:49 Dr. Darria moves on to the concept of bioavailability, noting that the gummy matrix may affect how nutrients are released and absorbed in the body. - 00:49–00:52 She concludes by explaining why she gives her kids Hiya vitamins and partnered with the brand. - 00:52–00:58 Dr. Darria encourages viewers to share the video with other parents struggling to figure out vitamins and may not know the difference between gummy and chewable forms.

# Ad summary This ad promotes Hiya multivitamins as a healthier alternative to gummy vitamins for kids. It highlights that Hiya vitamins contain zero sugar, zero fillers, and no artificial dyes, and emphasizes that the nutrients are easily absorbed by the body. The ad features a mom sharing her experience of switching to Hiya and noticing positive changes in her child's behavior, such as playing more calmly and fighting less with siblings. The ad includes a call to action, offering 50% off the first order and positioning Hiya as an affordable option compared to weekly snacks. # Brand positioning Hiya is presented as a health-conscious brand that offers children's multivitamins as a superior alternative to traditional gummy vitamins. The brand emphasizes the absence of harmful additives like sugar, fillers, and artificial dyes, positioning itself as a purer, more nutritious option for parents who prioritize their children's health. Hiya promotes a lifestyle of informed and responsible parenting, where parents are aware of the potential downsides of common products and seek out healthier alternatives. The brand aims to occupy the space in the consumer's mind as a trusted and reliable provider of high-quality vitamins for children. # Product Hiya is a children's multivitamin designed as a healthier alternative to gummy vitamins. It comes in a yellow container and is formulated with zero sugar, zero fillers, and no artificial dyes. Hiya is presented as containing essential nutrients that are easily absorbed by the body, addressing concerns about the effectiveness of traditional gummy vitamins. The product aims to help children maintain a balanced nutritional intake without the negative side effects associated with sugar and artificial additives. Hiya is marketed as a solution for parents seeking a healthier and more effective multivitamin option for their children, especially those with picky eaters. The ad is telling viewers that this product is worth trying because it solves problems of sugar crashes and cavities and is made from nutrients that a body absorbs. # Visual style The ad has a home-style, UGC feel with natural lighting and simple editing. It mixes close-up product shots with scenes of everyday life, creating a sense of authenticity and relatability. The pacing is moderate, with cuts timed to the voiceover. The yellow color of the product is visually prominent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action It's worth a look # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A person spreads cream cheese on a cracker as the narrator states that her son had crackers for dinner and she told herself it was fine, conveying a sense of parental compromise and potential nutritional concerns. - 00:02–00:06 00:02–00:06: A young boy sits at a table with a plate of food, visibly upset and leaning back in his chair, while his mother stands nearby squeezing an orange into a glass, indicating a daily struggle with getting her child to eat nutritious food, as the narrator states that every afternoon he'd hit a wall and have a tantrum from the mother's perspective. - 00:06–00:13 00:06–00:13: The narrator holds an orange gummy vitamin and then several white tablets. The narrator says her pediatrician asked what vitamins he was taking, and she said gummies are full of fillers and sugar that can lead to crashes and cavities. This builds on the previous pain point by introducing the idea that even seemingly healthy choices like gummy vitamins may have hidden drawbacks. - 00:13–00:21 00:13–00:21: The narrator opens a box of Hiya, holds the bottle, pours some of the vitamins into her hand and shows a small child's hand reaching for the vitamins. She says she was told to look at Hiya, and she was surprised at how Hiya has zero sugar, zero fillers or artificial dyes, and nutrients in forms the body actually absorbs, introducing Hiya as a solution that addresses the issues raised about gummy vitamins. - 00:21–00:24 00:21–00:24: The box of Hiya is opened on a picnic blanket. The narrator says she ordered Hiya that week, setting up a testimonial by highlighting the prompt action she took. - 00:24–00:27 00:24–00:27: Back in the kitchen, the child now stands on a stool next to the kitchen counter with his mother, stirring a bowl with a spoon. The narrator mentions how afternoons feel so different now, and says he plays more calmly and fights less with his siblings, reinforcing the benefits of Hiya and showing its positive impact on the child's behavior. - 00:28–00:34 00:28–00:34: The narrator is holding the Hiya bottle and opening it, and states that Hiya is 50% off your first order and costs less than a week of snacks, so if you have a picky eater, it's worth a look. This provides a clear call to action and affordability, emphasizing the value of trying the product.

# Ad summary A still shot promotes Hiya Kids Daily Greens + Superfoods. The brand displays its product with a smoothie ready to drink. # Brand positioning Hiya is presented as a brand focused on children's health, offering a daily greens and superfoods drink mix. The brand positions itself as a provider of whole-food sourced ingredients in a chocolatey flavored drink, aiming to make it appealing for kids. Hiya could be seen as a brand that is ignoring the category norm that health drinks are gross or hard to get kids to drink, instead offering a healthy alternative that actually tastes good. # Product The product is Hiya Kids Daily Greens + Superfoods. It is a drink mix intended for children. The mix contains 55+ whole-food sourced ingredients. The packaging is a round, green tin. The powder is mixed into a drink, as shown in the glass to the right. The drink is chocolate flavored. # Visual style The visual style is clean and bright, likely studio-shot with good lighting. The use of emojis gives it a playful and modern feel. The product is the focal point, with the background kept simple to avoid distractions. The color palette is natural and appealing, highlighting the healthy nature of the product. # Hooks Headline: Kids Daily Greens + Superfoods # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins by showcasing the Hiya Kids Daily Greens + Superfoods product alongside a prepared smoothie. The intent is to immediately introduce the product and its intended use from the brand's perspective. This establishes a visual connection between the product and the final result. - The focus shifts to highlighting the key ingredients and benefits of the Hiya mix with the claim that there are 55+ whole-food sourced ingredients. This reassures the audience from the brand's perspective that the product is healthy and beneficial. - The ad concludes by reinforcing the chocolatey flavor of the drink mix. This reinforces the key selling point from the brand's perspective that this is a product kids will actually enjoy.

# Ad summary This ad for Hiya Kids Daily Fiber+ uses a product showcase format to highlight the product and packaging, along with an offer to encourage initial purchase. # Brand positioning Hiya is presented as a health-conscious brand focused on children's nutritional needs. The brand emphasizes the importance of fiber for kids with the product name “Kids Daily Fiber+” and the tagline "Designed for Little Tummies." This messaging targets parents looking for specialized nutritional supplements that are both effective and palatable for their children. The clean and bright visuals, combined with the child-friendly design of the packaging, underscore a commitment to health and well-being. # Product The featured product is Hiya Kids Daily Fiber+, a daily fiber supplement designed specifically for children. The product comes in a bright green cylindrical container with a side handle and decorated with colorful, playful shapes. The container's design is meant to be visually appealing to children, and the packaging clearly states the product's purpose: to provide daily fiber for kids' digestive health, emphasizing it's designed for "Little Tummies." # Visual style The ad features a clean and vibrant visual style with a focus on product presentation. The high-quality product photography and bright color scheme contribute to a cheerful, child-friendly aesthetic. The repetition of the product containers against a light green background creates a visually appealing pattern, while the yellow banner adds a pop of color and highlights the promotional offer. # Hooks Headline: Kids Daily Fiber+ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing multiple Hiya Kids Daily Fiber+ containers against a light green backdrop. This establishes the product's presence and visually reinforces the brand's identity using product repetition. - The ad transitions to highlight the product's name "Kids Daily Fiber+" and tagline "Designed for Little Tummies", immediately clarifying the supplement's target audience and core benefit from the brand's perspective. - The ad concludes by offering a promotional deal of "Get 50% off your first order" presented in a yellow banner. This offer from the brand serves as an incentive to encourage immediate purchase.

# Ad summary This ad features a woman promoting Hiya kids daily multivitamin. She lists five signs that a child's vitamin might be failing them, then says that most parents assume these issues are behavioral, but it might be nutritional. She then states that Hiya Kids Daily Multivitamin has nutrients in forms the body can actually absorb, like B12 for energy, vitamin D and zinc for immune support, and iron for focus and brain development. She claims that within a couple weeks, parents see fewer crashes, better focus, and easier bedtimes, then says Hiya is 50% off your first order, and that at 50 cents a day to start, it's worth a happier kid and a calmer home. # Brand positioning Hiya is presented as a kids' vitamin brand. The brand aims to occupy the space of being a reliable and effective solution for parents who are looking to address their children's nutritional needs. The brand aligns with values of health and well-being, promoting a calm and nurturing lifestyle for both children and parents. Hiya pushes against category norms by focusing on a multivitamin with nutrients in forms that the body can absorb. The brand positioning is both functional, offering specific nutritional benefits, and emotional, promising a happier child and a calmer home. # Product The product advertised is Hiya Kids Daily Multivitamin, presented as a solution to common childhood issues such as meltdowns, sibling fights, difficulty focusing, frequent sickness, and trouble falling asleep. It is for kids whose parents suspect they may have nutritional deficiencies. The ad states that the multivitamin contains nutrients that the body can absorb, like B12 for energy, vitamin D and zinc for immune support, and iron for focus and brain development. The Hiya Kids Daily Multivitamin is marketed as a nutritional solution, offering a comprehensive blend of essential nutrients tailored for children's health and well-being, and claims to address parental concerns by improving children's behavior, focus, and sleep patterns. # Visual style The ad features a bright and cheerful aesthetic, using natural lighting and vivid colors to create an inviting and trustworthy atmosphere. The editing style includes quick cuts, especially during montages or transitions, to maintain a fast-paced rhythm. The production quality gives off a UGC feel, enhanced by natural lighting and casual settings, supporting an authentic tone and relatable message. The ad maintains a consistent pace of about 15-20 cuts per minute, keeping the viewer engaged throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a close-up of hands holding an orange gummy vitamin. The narrator lists five signs that a child's vitamin might be failing them, which intends to get parents thinking about whether their current vitamins are truly effective. This opening grabs attention by addressing common parental concerns. - 00:02–00:09 00:02–00:09 Visuals show a child experiencing issues like melting down, fighting with siblings, struggling to focus in class, getting sick more often, and being unable to fall asleep. The narrator names these issues, and conveys a sense of empathy and understanding for parents dealing with these struggles. - 00:09–00:13 00:09–00:13 The ad shows various fruits and vegetables on a cutting board, followed by the narrator stating that most parents assume it's behavioral, but it might be nutritional. This suggests a shift in perspective, framing the issues as potentially solvable through nutrition rather than just behavioral interventions. - 00:13–00:23 00:13–00:23 The ad shows the Hiya product being unboxed and poured out into a hand, followed by the narrator stating that "that's why we made Hiya kids daily multivitamin. With nutrients and forms the body can actually absorb. B12 for energy, vitamin D and zinc for immune support, iron for focus and brain development." This is the brand's introduction to its product, positioning it as a solution to nutritional deficiencies and emphasizing the benefits of the vitamins it contains. - 00:24–00:28 00:24–00:28 The ad shows a child on a step stool in the kitchen and a child sleeping in bed. The narrator claims that within a couple of weeks, parents see fewer crashes, better focus, and easier bedtimes. This highlights the positive outcomes parents can expect, reinforcing the product's value and benefits. - 00:29–00:36 00:29–00:36 Finally, the ad shows the Hiya packaging, the narrator states that Hiya is 50% off your first order, and that at 50 cents a day to start, it's worth a happier kid and a calmer home. This concludes the ad with a compelling offer and a value-driven message, encouraging viewers to take action and purchase the product.

# Ad summary This ad promotes Hiya vitamins for kids. It showcases the brand's kid-friendly appeal, highlighting the vitamins as a tasty and essential supplement for children. # Brand positioning Hiya positions itself as a health-focused brand that caters to children's nutritional needs. The brand promotes values around health and wellness and is designed to appeal to parents. The brand promotes its products through recognizable shapes and easy-to-understand callouts. The brand identity and messaging is very approachable and light-hearted. # Product Hiya is a chewable vitamin for kids. It comes in a round tablet form, available in multiple flavors and colors. The vitamins are designed for children and provide 15+ essential vitamins & minerals. They are presented as delicious chewables that are also kid-friendly. # Visual style The ad features a clean and vibrant visual style with a focus on bright colors and playful design elements. The production quality appears to be studio-shot with professional lighting and editing. The use of circular insets and clear text callouts creates a structured and easy-to-scan layout. The overall aesthetic aligns with a platform-native style, designed to be eye-catching and easily digestible in-feed. # Hooks Headline: The Vitamin Kids Actually Want # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad highlights the product's deliciousness and appeal to children, implying that these are vitamins kids will actually want. This is told from the brand's perspective. - The ad emphasizes the kid-friendly flavors and essential nutrients contained in the vitamins. This is told from the brand's perspective to showcase the health benefits in an appealing format.

# Ad summary This ad promotes Hiya vitamins for kids, emphasizing their appeal to picky eaters and their formulation without dyes and with real fruit flavoring. # Brand positioning Hiya is presented as a health-conscious brand focused on providing children's vitamins that are both appealing and nutritious. The brand positions itself as a solution for parents struggling with picky eaters, offering a product that kids will enjoy without the artificial additives found in many other children's vitamins. The brand aligns with a lifestyle that prioritizes natural ingredients and children's health, pushing against the norm of using artificial dyes and flavors in children's supplements. The brand positioning is both functional, by offering a vitamin that kids will actually take, and emotional, by relieving parents' stress related to their children's nutrition. # Product Hiya is a children's vitamin designed to be appealing to picky eaters. The vitamins are chewable tablets, as shown by the three tablets next to the bottle. The product is formulated without dyes and is flavored from real fruit, addressing common parental concerns about artificial additives. The bottle is bright yellow and decorated with playful stickers, making it visually appealing to children. The ad highlights that the vitamins are "100% for kids," suggesting they are specifically formulated to meet children's nutritional needs. The ad aims to overcome the purchase barrier of children refusing to take vitamins by emphasizing the appealing flavor and formulation. # Visual style The ad has a clean, bright, and playful visual style. The production quality is high, with a studio-shot image. The visual motifs include the use of bright colors, cartoon-style illustrations, and clear typography. The image treatment includes background removal and color grading to create a consistent and appealing aesthetic. The style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: PICKY EATER APPROVED # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating "PICKY EATER APPROVED," immediately addressing a common pain point for parents. This is told from the brand's perspective, aiming to establish credibility and relevance with parents of picky eaters. - The ad continues with the line, "Finally, a vitamin kids don't fight," further emphasizing the product's appeal to children. This is also told from the brand's perspective, highlighting the ease of getting children to take these vitamins. - The ad then showcases the product itself, a bottle of Hiya vitamins, along with visual cues such as "NO DYES," "FLAVORED FROM REAL FRUIT," and "100% FOR KIDS," reinforcing the product's key benefits. This is told from the brand's perspective, providing visual confirmation of the product's features and benefits.

# Ad summary This ad highlights the importance of filling in the veggie gaps in a child's diet with Hiya Kids Daily Multivitamin. # Brand positioning Hiya is presented as a health-conscious brand focused on providing nutritional supplements for children. The brand aims to occupy a space in the consumer's mind as a provider of healthy alternatives to traditional children's vitamins, which often contain added sugars and artificial ingredients. Hiya aligns with values of health, wellness, and natural ingredients, promoting a lifestyle where children get the nutrients they need without unnecessary additives. The brand pushes against the norm of sugar-filled vitamins, positioning itself as a healthier, more natural option. The brand positioning is both functional, providing essential nutrients, and emotional, giving parents peace of mind about their children's health. # Product Hiya Kids Daily Multivitamin is a chewable supplement designed to fill nutritional gaps in children's diets, particularly when they don't eat enough vegetables. The product is for children who may have diets lacking in essential nutrients due to picky eating habits or limited vegetable intake. The ad highlights that the multivitamin helps fill in the "veggie gaps." The product comes in a yellow container with the brand name "hiya" in pink lettering. The vitamins themselves are small, round chewables in various pastel colors. The ad addresses the purchase barrier of ensuring children get the necessary nutrients, even with dietary limitations. # Visual style The ad has a clean and minimalist visual style with a focus on bright colors and simple shapes. The production quality is highly polished, with a studio-shot feel. The visual motifs include a flatlay arrangement of the product and emojis, creating a playful and engaging aesthetic. The image treatment includes background removal and color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: If your kid's diet looks like: # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a common problem: a child's diet that consists mainly of less nutritious foods, represented by emojis of fried chicken, pizza, cheese, cake, candy, cookies, popcorn, and a donut. This is intended to resonate with parents who struggle to get their children to eat a balanced diet. The brand is telling this part of the story. - The ad then offers a solution: Hiya Kids Daily Multivitamin, which helps fill in the "veggie gaps" in a child's diet. This is intended to position the product as a convenient way to ensure children get the nutrients they need, even if they don't eat enough vegetables. The brand is telling this part of the story. - The ad concludes by showcasing the product itself, with a focus on its packaging and the chewable vitamins. This is intended to reinforce the brand's image as a provider of healthy and convenient nutritional supplements for children. The brand is telling this part of the story.

# Ad summary This ad challenges common myths about kids' vitamins, contrasting them with the truth and highlighting how Hiya vitamins address these issues with zero sugar, fillers, or dyes. It emphasizes the importance of nutrient absorption for even energy, focus, and immune support, encouraging parents to question their current vitamin choices and switch to Hiya for better health outcomes for their children. # Brand positioning Hiya is presented as a health-conscious brand that prioritizes the nutritional needs of children without the harmful additives commonly found in other vitamins. The brand challenges the norms of the kids' vitamin category, which often relies on sugary gummies, fillers, and dyes. Hiya positions itself as a healthier alternative that focuses on effective nutrient absorption for better health outcomes. This approach aligns with parents who are becoming increasingly aware of ingredients and seek functional benefits over mere taste appeal. # Product Hiya vitamins are portrayed as a daily multivitamin for children designed to provide consistent nutrition without the harmful additives found in other vitamins. Hiya is presented as a chewable tablet with zero sugar, fillers, or dyes. The product is for parents looking for a healthier alternative to sugary gummy vitamins, addressing concerns about inconsistent nutrition, energy levels, focus, and immune support in children. Hiya uses nutrients in forms the body actually takes in and emphasizes bioavailability over taste to ensure that children receive the full benefits of the vitamins. The ad highlights that the product supports more even energy and focus, a well-supported immune system, and prevents the afternoon energy crashes often experienced by children. # Visual style The ad has a bright and cheerful aesthetic with a focus on natural lighting and clear visuals. The editing style includes quick cuts and transitions to maintain a fast pace, syncing with the upbeat audio and voiceover. The production quality is polished but maintains a relatable, UGC feel, making it suitable for platforms like Reels or TikTok. Visual motifs include close-ups of products and ingredients, interspersed with lifestyle shots of children, to emphasize both the product details and their intended use. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click to see why thousands of parents are switching # Point of view - [object Object] # Storyline - 00:00–00:02 A hand holds multiple children's vitamins. - 00:00–00:02 The female speaker introduces "3 kids' vitamin myths no one talks about." - 00:02–00:04 A blender is shown in use. - 00:02–00:04 Myth 1 is introduced: "If they eat pretty well, they don't need one." - 00:05–00:08 Various vegetables, fruits, and supplements are displayed on a cutting board, countering the previous claim. - 00:05–00:08 The speaker presents the truth: "Most kids don't get consistent nutrition 7 days a week." - 00:08–00:12 A toddler is shown sitting at a table. - 00:08–00:12 Speaker continues, stating that inconsistent nutrition shows up as "homework wars, bedtime battles, and tantrums." - 00:12–00:14 The ad cuts to a bottle of vitamin gummies. - 00:12–00:14 The speaker introduces "Myth 2: They're all basically the same." - 00:14–00:17 A hand holds an orange gummy vitamin. - 00:14–00:17 The speaker presents the truth: "Most are gummies with up to 5 grams of sugar before breakfast." - 00:17–00:21 A person unscrews a yellow bottle of Hiya vitamins. - 00:17–00:21 Text overlay states "Hiya uses zero sugar, fillers, or dyes." - 00:21–00:24 Hands hold an orange gummy vitamin and a white Hiya vitamin. - 00:21–00:24 Speaker presents "Myth 3: If they take it, it's working." - 00:24–00:27 Hands hold an orange gummy vitamin and a white Hiya vitamin. - 00:24–00:27 The speaker presents the truth: "Not if it's not absorbing. Gummies are built for taste, not bioavailability." - 00:27–00:31 Hands open the vitamin bottle. - 00:27–00:31 Speaker continues, saying, "So a lot of what's on the label can pass through before the body uses it." - 00:32–00:34 A person opens the Hiya vitamin box. - 00:32–00:34 Text overlay states, "Hiya uses nutrients in forms the body actually takes in." - 00:35–00:40 A toddler holds a Hiya vitamin and poses for the camera. - 00:35–00:40 Text overlay promises "More even energy and focus, a well-supported immune system, and kids who don't fall apart after lunch." - 00:41–00:46 A person on a picnic blanket opens the Hiya vitamin box. - 00:41–00:44 The speaker states, "If you've never questioned what's in your kid's vitamin, let this be the moment." - 00:44–00:46 The toddler reaches into the box and opens the vitamin bottle. - 00:47–00:49 Someone fills a yellow Hiya container with Hiya vitamins. - 00:45–00:49 Speaker concludes with a call to action: "Click to see why thousands of parents are switching and get 50% off your first Hiya order today."

# Ad summary In a kitchen setting, a registered dietitian shares why she has been loving Hiya vitamins, highlighting the real food sources, lack of artificial ingredients and fillers, and the convenience of home delivery. # Brand positioning Hiya is presented as a children's vitamin brand focused on health and convenience. Positioned as a premium choice in the children's supplement market, Hiya emphasizes the importance of real food sources for absorption and the absence of artificial additives or unnecessary fillers, aligning with health-conscious parents seeking natural and nutritious options. The brand also addresses the busy lifestyles of parents by offering a convenient delivery service, making it easier to maintain their children's health. # Product Hiya is a children's multivitamin made from real food sources without artificial colors or unnecessary fillers. The vitamins contain only the essential vitamins and minerals that children need, promoting better absorption due to their natural composition. Marketed towards health-conscious parents, the product is delivered straight to the customer's door, offering a convenient solution for busy families and reducing the need to remember to restock. # Visual style The ad has a clean, bright, and polished aesthetic, resembling user-generated content (UGC) but with a professional touch. The setting is a modern kitchen with natural lighting, enhancing the overall friendly and approachable tone. The editing style features static shots, allowing viewers to focus on the speaker and the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment “Hiya” below and we’ll send you more info. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 The ad begins with Hannah, a registered dietitian and a mom, introducing the Hiya vitamins, which she recommends to others. - 00:07–00:12 Hannah transitions to discussing the benefits of Hiya, starting with the fact that the vitamins are made from real food sources and do not contain fake colors. - 00:12–00:17 She explains that real food sources actually matter for absorption and that this is not common in kid's vitamins. - 00:17–00:24 Hannah continues to list more of the benefits of Hiya by stating that it contains nothing artificial and no unnecessary fillers; it only provides the vitamins and minerals kids actually need. - 00:24–00:26 She also shares that as a mom and dietitian, Hiya provides her with peace of mind. - 00:27–00:30 Hannah continues by mentioning that as a busy mom, the vitamins being delivered straight to the door is a bonus. - 00:30–00:33 She mentions that one less thing to remember or run out of is always a plus, and states that she will take that any day. - 00:33–00:36 The ad closes with Hannah sharing a CTA to comment "Hiya" below for more information.

# Ad summary This ad features Hiya kids vitamins and highlights the problems that can come along with other brands. Through an overlay of a Google search, the ad implies that Hiya is the best choice since it has zero sugar, 15+ essential vitamins and minerals, is formulated with pediatricians, and is for growing bodies and minds. # Brand positioning Hiya is a vitamin brand aiming to occupy the space of healthy and nutritious options for children's health. The brand aligns with values of well-being and caters to health-conscious parents. Hiya challenges norms of sugar-filled children's vitamins, promoting a healthier alternative for parents seeking nutritional supplements for their kids. The brand positioning appears to be both functional, with its health benefits, and emotional, appealing to parents' desires for their children's well-being. # Product Hiya is a daily chewable vitamin for kids that comes in a refillable bottle. It claims to contain zero sugar, 15+ essential vitamins and minerals, and is formulated with pediatricians for growing bodies and minds. It is designed to solve the problem of unhealthy vitamins with added sugar that are formulated without pediatricians. # Visual style The ad has a clean and modern visual style with a focus on bright colors and natural elements. It uses a Google search interface to directly address consumer concerns and questions. The image treatment includes soft lighting, and the product is surrounded by fresh fruits and vegetables to emphasize its health benefits. The typography is simple and legible. The overall style is platform-native, resembling an in-feed ad with a familiar search interface. # Hooks Headline: kids vitamins... # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a visual of a Google search bar with the search term 'kids vitamins...' This is intended to highlight what parents are searching for and the problems or concerns they may have when choosing kids vitamins. The story is being told from the perspective of parents searching for vitamins for their children. - Next, the ad shows common search queries such as '...with zero sugar', '...with 15+ essential vitamins & minerals', '...that are formulated with pediatricians', '...for growing bodies & minds'. This is included to emphasize the key features and benefits that parents are looking for in kids vitamins. This section is highlighting Hiya's value by demonstrating that it meets the top search query requirements and is being told from the brand's perspective. - Finally, the ad highlights the Hiya product surrounded by healthy foods. This is included to visually reinforce the health benefits of the product and the natural ingredients it contains. This section is from the brand's POV.

# Ad summary This ad highlights the benefits of Hya Kids Daily Multivitamin by showcasing the negative effects of other common children's multivitamins. The ad speaks to a mother's point of view for the benefits of the vitamins. # Brand positioning Hiya Kids Daily Multivitamin aims to occupy the space in a consumer's mind for a health-conscious brand. The brand promotes values and tone of a healthy lifestyle by making sure your children get their needed nutrients. The brand pushes against the unhealthy norms by having zero sugar and no fillers or dyes. The brand positioning is functional in performance for focus and brain development as well as vitamin intake. # Product Hiya Kids Daily Multivitamin is a chewable vitamin for children that fills nutritional gaps in their diets. The target audience is parents who want to give their children all their needed nutrients. The ad states that their product is zero sugar, no fillers or dyes, with nutrients in forms the body can actually absorb. The vitamins include B12 for energy, Vitamin D and Zinc for immune support, and Iron for focus and brain development. These can help improve children's behavior and sleep patterns. A purchase barrier that is being addressed is children consuming a gummy vitamin to fill gaps. # Visual style The ad has a home-style, UGC feel to it to appeal to the target audience. The editing has static shots with quick cuts. The production quality has a UGC feel and supports the tone by making the ad feel more relatable. The pacing is quick to keep the audience engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts off by suggesting some signs that your child's diet is lacking. - 00:03–00:11 It continues to name a few different problems that could be linked to a lacking diet, but suggests that most parents assume that it is behavioral. - 00:11–00:13 The ad then suggests that the problem might be nutritional. - 00:13–00:18 The ad states that many families rely on gummy vitamins to fill gaps, but it often means 4 to 5 grams of sugar with breakfast. - 00:19–00:22 It continues on to suggest that if the nutrients aren't absorbing well, it doesn't matter what's on the label. - 00:22–00:25 The ad suggests why they created Hiya Kids Daily Multivitamin. - 00:25–00:28 The ad suggests that Hiya Kids Daily Multivitamin is pediatrician recommended with zero sugar and no fillers or dyes. - 00:29–00:31 It continues on to say that the nutrients in the vitamins are formed so that the body can actually absorb them. - 00:32–00:36 The ad lists the key ingredients and benefits of Hiya Kids Daily Multivitamin. - 00:37–00:42 The ad states that within a couple of weeks of taking the vitamins, parents see fewer crashes, better focus, and easier bedtimes. - 00:42–00:46 The ad suggests that Hiya is 50% off your first order and it's only at 50 cents a day to start. - 00:46–00:48 The ad ends with stating it's worth a happier kid and a calmer home.

# Ad summary This ad features a mom sharing how Hiya vitamins have helped her picky eating son. She shares that gummies are full of fillers and sugar, and that her pediatrician recommended Hiya. She explains that Hiya vitamins have zero sugar, zero fillers, and zero artificial dyes. She says the afternoons are now calm and he fights less with his siblings. # Brand positioning Hiya is positioned as a healthy vitamin alternative to traditional gummy vitamins for kids. The brand emphasizes its commitment to providing essential nutrients without the unnecessary additives like sugar, fillers, and artificial dyes found in conventional vitamins. The brand caters to health-conscious parents looking for a better option for their children, by offering a product that supports immune health and reduces behavioral issues associated with sugar crashes, positioning itself as a premium, guilt-free choice in the children's supplement market. # Product Hiya is a daily multivitamin for kids, designed as a healthier alternative to traditional gummy vitamins. It's made without sugar, fillers, or artificial dyes, focusing on nutrients that the body can absorb effectively. The vitamins contain Vitamin A (like in carrots), zinc (like in beans), and folate (like in broccoli). Hiya aims to address common issues with children's vitamins, such as high sugar content, unhealthy additives, and poor nutrient absorption, by offering a clean, beneficial supplement that supports immune health and overall wellness. Hiya Vitamins come in a recyclable bright yellow bottle. # Visual style The ad has a bright, clean, and natural visual style. The editing style is quick cuts and there are some static shots. The overall production quality has a polished commercial feel to it, but feels like it could be UGC. There is no specific BPM and there are smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a shot of a pink smoothie being poured into a glass. - 00:02–00:05 Following that is a shot of a child sitting at a table, refusing to eat his food, with his head in his hands. This introduces the problem of children's afternoon tantrums. - 00:05–00:12 The ad references a pediatrician's concern about gummies being full of fillers and sugar. - 00:12–00:18 The ad introduces Hiya vitamins as a solution, emphasizing zero sugar, zero fillers, and zero artificial dyes. - 00:18–00:26 The ad lists specific nutrients found in Hiya vitamins and the food sources from which they are derived. - 00:26–00:34 The ad shows the positive results of using Hiya vitamins, noting calmer afternoons and less fighting. - 00:34–00:40 The ad concludes by stating Hiya is 50% off the first order and costs less than a week of snacks.

# Ad summary This ad addresses common myths about kids' vitamins, advocating for Hiya as a healthier alternative. It refutes claims such as children eating well enough to not need vitamins, that all vitamins are the same, and that taking any vitamin is beneficial, highlighting Hiya's sugar-free, filler-free, and highly absorbable formula for children's health. # Brand positioning Hiya is presented as a children's vitamin brand that challenges the norms of the supplement industry. The brand positions itself as a purveyor of health, aligning with a lifestyle that prioritizes informed nutritional choices and rejects added sugars, fillers, and dyes commonly found in other kids' vitamins. Hiya differentiates itself by focusing on the absorbability and actual nutritional value of its vitamins, aiming to provide parents with a healthier and more effective alternative. # Product The advertised product is Hiya Kids Daily Multivitamin, positioned as a healthier alternative to traditional gummy vitamins. It is for children who may not receive consistent nutrition through their diet. The ad emphasizes Hiya's unique selling points: zero sugar, fillers, or dyes. The vitamin is designed to deliver nutrients that the body can efficiently absorb, unlike some gummy vitamins that are formulated for taste rather than bioavailability. The benefits of Hiya include providing more even energy, better focus, and a well-supported immune system, leading to healthier, more stable kids. It is delivered in a bright yellow bottle that can be personalized with stickers. # Visual style The ad has a bright, clean aesthetic with a mix of close-up product shots and lifestyle scenes. The editing features quick cuts to maintain a fast pace. The production quality is professional, with natural lighting and clear visuals. The visuals of healthy foods and happy children create a positive and trustworthy impression. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click to see why thousands of parents are switching # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by challenging viewers' preconceived notions about kids' vitamins, setting the stage for debunking common myths. - 00:02–00:05 The narrator addresses the first myth, that children who eat well don't need vitamins, conveying the perspective that this is a misconception while highlighting Hiya's purpose in supplementing potential nutritional gaps. - 00:05–00:09 Continuing from the previous moment, the ad reveals the truth: most kids don't get consistent nutrition, leading into a discussion of the impacts of that on their behavior. - 00:09–00:12 Building upon that foundation, the narrator reveals that the result of this inconsistency can show up as challenging behaviors at home, such as homework wars, bedtime battles, and tantrums, which is intended to resonate with parents. - 00:12–00:13 The ad transitions to the second myth, suggesting that all kids' vitamins are essentially the same, which sets up Hiya to be a unique alternative. - 00:13–00:17 Continuing from the previous beat, the narrator debunks the myth that all vitamins are the same, highlighting that most are gummies loaded with sugar. - 00:17–00:22 Continuing from the previous beat, the ad presents Hiya's unique attribute: its formulation contains zero sugar, fillers, or dyes, setting it apart from the sugar-filled gummies. - 00:22–00:24 The ad addresses the third myth: that a vitamin is effective simply because a child takes it, introducing the concept of bioavailability and absorption. - 00:24–00:28 The narrator explains that the effectiveness of a vitamin depends on whether it's being absorbed, implying that Hiya is formulated for better absorption than other vitamins. - 00:28–00:32 The ad elaborates on how gummies are designed for taste rather than bioavailability, underscoring that their nutrients may not be absorbed effectively. - 00:32–00:35 In response to the concerns raised, the narrator introduces Hiya as using nutrients in forms that the body can actually absorb, setting up the benefits of this formulation. - 00:35–00:41 Continuing from the previous moment, the ad lists the benefits of Hiya: more even energy and focus, a supported immune system, and a more stable mood after lunch, indicating that this brand is a solution for parents who are looking to help their child. - 00:41–00:49 Concluding from the previous moments, the ad delivers a CTA, encouraging parents to question their current vitamin choices and consider Hiya as a better option. - 00:47–00:49 The ad closes with an incentive to try Hiya, reinforcing the call to action with a discount offer to encourage immediate action.

# Ad summary This ad uses a mom to discuss the different vitamins and benefits to solve the issue of their kids' behavior being from bad vitamins and to give the viewer the hiya multivitamin as an option. # Brand positioning Hiya is a daily multivitamin brand aimed at children and is pediatrician recommended. Hiya aims to be a high-quality alternative to other gummy vitamins on the market that contain unnecessary sugars, fillers, and dyes, and provides nutrients that the body can actually absorb. The brand aims to position itself as a healthier alternative that promotes not only a happier kid but also a calmer home. # Product Hiya Kids Daily Multivitamin is a zero-sugar, pediatrician-recommended multivitamin for kids that contains no fillers or dyes. Its nutrients are designed in forms that the body can actually absorb, providing benefits such as B12 for energy, vitamin D and zinc for immune support, and iron for focus and brain development. Hiya seeks to address the pain point that many families rely on gummy vitamins that are high in sugar and don't provide the nutrients children need. The ad suggests that within a couple of weeks of using Hiya, parents can see fewer crashes, better focus, and easier bedtimes in their children. # Visual style The ad maintains a polished, yet casual, tone, which helps convey trust to parents looking for healthy choices for their children. Quick cuts help pace the ad and emphasize its key points, while smooth transitions give the ad a polished and trustworthy feel. The visual motifs that are used are a mix of close-up product shots, which help to focus on the details of the vitamins, as well as lifestyle shots, which show the product being used in a family setting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The ad begins by highlighting potential issues a child might be having such as meltdowns after school, struggling to focus, and having difficulty falling asleep. - 00:10–00:14 The narrative switches to explaining that while parents might think these issues are behavioral, they could be nutritional. - 00:14–00:22 The ad continues by stating that many families rely on gummy vitamins to fill gaps, but these can be high in sugar and the nutrients aren't always well-absorbed. - 00:22–00:32 From the brand's perspective, Hiya vitamins were created to solve these issues. They're described as pediatrician-recommended with zero sugar, no fillers or dyes, and nutrients in forms the body can absorb. - 00:32–00:42 The ad switches to showing potential results by stating that within a couple of weeks, parents see fewer crashes, better focus, and easier bedtimes. - 00:42–00:49 The ad concludes with an offer of 50% off the first order, as well as emphasizing that it's worth a happier kid and a calmer home.

# Ad summary This ad promotes Hiya vitamins for kids. The ad features a mother discussing how her son was having tantrums due to sugar crashes from taking gummy vitamins. She says her pediatrician recommended Hiya vitamins, which are sugar-free and filler-free, and contain nutrients that the body can absorb. She says she ordered the vitamins and her son's afternoons have been better since then. She notes that he is now able to play more calmly and fights less with his siblings. She says she loves knowing she is supporting his immune system. The ad concludes by noting that Hiya vitamins are 50% off of the first order. # Brand positioning Hiya is positioned as a healthy alternative to traditional gummy vitamins for children. The brand distinguishes itself by offering vitamins with zero sugar, fillers, or artificial dyes. Hiya promotes a functional brand positioning that emphasizes the nutritional value and absorbability of its vitamins. The brand aligns itself with the values of parents who are health-conscious and want to provide their children with the best possible nutrition. # Product Hiya is a daily multivitamin for kids that is sugar-free, filler-free, and contains no artificial dyes. The product is for parents who want to ensure their children get the nutrients they need without the negative side effects of sugar and artificial ingredients. The vitamins contain nutrients that the body actually absorbs, such as vitamin A, zinc, and folate, which are found in carrots, beans, and broccoli, respectively. The advertisement highlights that Hiya supports children's immune systems and promotes calmer behavior. The Hiya multivitamin is portrayed as a superior choice compared to gummy vitamins, which are said to be full of fillers and sugar that can lead to crashes and cavities. # Visual style The ad has a natural, UGC-style aesthetic with bright, natural lighting. The editing consists of quick cuts between scenes. The production quality has a polished but casual feel, lending credibility to the testimonial. The pacing remains consistent, maintaining a steady rhythm throughout the ad. Most cuts appear to sync with changes in voiceover lines, emphasizing key points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman preparing a cracker with cream cheese and stating that her son had crackers for dinner and she told herself it was fine, conveying the idea that she felt guilty about her son's poor diet. - 00:02–00:06 00:02–00:06 A shot shows the woman's son sitting at the table with a plate of food, visibly upset and seemingly having a tantrum, illustrating the negative consequences of his diet and establishing a problem that needs to be solved. - 00:06–00:13 00:06–00:13 The woman's hands are shown holding a gummy vitamin, and she says that her pediatrician asked what vitamins he was taking and told her that gummies are full of fillers and sugar that can lead to crashes and cavities, providing expert validation that highlights the problems with traditional gummy vitamins. - 00:14–00:15 00:14–00:15 The woman is shown unboxing Hiya vitamins, and she says her pediatrician told her to look at Hiya, expressing surprise at the product. - 00:16–00:21 00:16–00:21 Close-ups of the Hiya vitamin bottle and the vitamin itself are shown while the woman highlights that the product has zero sugar, zero fillers, and no artificial dyes, emphasizing the product's unique selling points and benefits. - 00:21–00:26 00:21–00:26 The woman shows the supplement facts on the Hiya box, pointing out that the vitamins contain vitamin A, zinc, and folate, providing evidence of the vitamin's nutritional value. - 00:27–00:30 00:27–00:30 A shot shows the Hiya box on a picnic blanket, as the woman says she ordered it that week and now afternoons feel so different, illustrating the positive change after using the product. - 00:31–00:35 00:31–00:35 The woman's son is shown calmly playing in the kitchen, and she says he plays more calmly and fights less with his siblings, noting that she loves knowing that she's supporting his immune system, further demonstrating the product's positive impact. - 00:36–00:41 00:36–00:41 The woman says that Hiya is 50% off the first order and costs less than a week of snacks, highlighting the affordability of the product and encouraging viewers to try it if they have a picky eater.

# Ad summary The ad promotes Hiya Kids Daily Multivitamin, highlighting its benefits for picky eaters and addressing concerns about sugar and fillers found in typical gummy vitamins. The ad features a mom sharing her experience with her son's afternoon tantrums and how Hiya vitamins have improved his behavior. The ad positions Hiya as a healthier alternative to gummy vitamins, containing zero sugar, fillers, or artificial dyes, while still providing essential nutrients. It emphasizes that Hiya vitamins can lead to calmer afternoons for kids and less fighting with siblings. # Brand positioning Hiya is presented as a health-conscious and parent-trusted brand that prioritizes children's nutrition without the unnecessary additives found in many gummy vitamins. The brand aims to occupy the space of providing a healthier, cleaner alternative in the children's vitamin market, appealing to parents who are wary of sugar, fillers, and artificial dyes. Hiya promotes a lifestyle of well-being and balanced nutrition for kids. The brand directly pushes against the category norms of sugary gummy vitamins. The brand positioning is both functional (providing essential nutrients) and emotional (giving parents peace of mind and improving their children's behavior and health). # Product Hiya Kids Daily Multivitamin is a chewable tablet designed to provide essential nutrients for children without sugar, fillers, or artificial dyes. It is presented as an alternative to gummy vitamins, which the ad claims are often full of unhealthy additives that can lead to crashes and cavities. The product is for parents who are concerned about their children's nutrition and are looking for a healthier vitamin option. Hiya's unique selling points (USPs) are its zero-sugar, zero-filler, and zero-artificial-dye formulation, as well as its easily absorbable nutrients. The ad suggests that the vitamin supports calmer afternoons and reduces fighting between siblings. It addresses purchase barriers by being offered at 50% off the first order and costing less than a week's worth of snacks, making it an affordable and accessible option for parents. # Visual style The ad has a bright, clean, and inviting aesthetic, combining elements of both a polished commercial and UGC feel. The editing style is quick, with cuts timed to match the music and voiceover, creating a dynamic and engaging rhythm. The production quality is high, with clear visuals and professional-looking shots, but it also incorporates relatable, everyday scenes. Visual motifs include close-up shots of hands interacting with the product and bright, cheerful colors (especially yellow) that emphasize the brand's identity. The pacing is consistent throughout, with cuts happening frequently to keep the viewer's attention. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So if you have a picky eater, it's worth a look. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A pink smoothie is poured into a glass bowl, with blueberries on a wooden board nearby. The speaker claims that her son eats better than most kids his age, suggesting that the audience should associate the brand with good health for children. This sets the stage for the rest of the ad by introducing the product. - 00:01–00:05 00:01–00:05 A young child is shown with their head in their hands at a dinner table with a plate of food, while a woman presents a yellow container. The speaker explains that every afternoon, her son would 'hit a wall' and have a tantrum, highlighting a common problem many parents face. This moment creates a sense of relatability and sets up the need for a solution. - 00:05–00:12 00:05–00:12 A woman breaks apart a gummy vitamin, revealing its sugary and filler-filled composition. The speaker states that her pediatrician advised that gummies are full of fillers and sugar, which can lead to crashes and cavities, emphasizing the health concerns associated with traditional gummy vitamins. This reinforces the problem and positions gummies as an undesirable choice. - 00:12–00:17 00:12–00:17 The woman opens a yellow box and presents a Hiya vitamin container. The speaker expresses her surprise at Hiya's formulation, highlighting that it contains zero sugar, zero fillers, and zero artificial dyes. This serves as the turning point in the narrative, introducing Hiya as a healthier alternative and a solution to the problems presented earlier. - 00:17–00:21 00:17–00:21 A hand pours out Hiya vitamins, and the speaker asserts that the body actually absorbs the nutrients in Hiya vitamins. This reinforces the product's benefit, emphasizing that the vitamins are not only free from harmful additives but also effective. - 00:21–00:26 00:21–00:26 The woman and child are on a picnic blanket, opening the Hiya box. The speaker shares that she ordered Hiya that week, and now afternoons feel different, because her son plays more calmly and fights less with his siblings. This showcases the positive outcome of using Hiya vitamins, providing social proof through the speaker's personal experience. - 00:26–00:33 00:26–00:33 The ad shows the vitamin container and the woman pours vitamins into the container. The speaker highlights that Hiya is 50% off the first order and costs less than a week of snacks, suggesting to consider Hiya if you have a picky eater, providing a direct call to action and incentivizing viewers to try the product.

# Ad summary The ad is set up like a podcast episode, which is called "AITA Toddler Podcast," with a woman talking about toddler problems and relating it to Hiya Kids Daily Multivitamin. # Brand positioning Hiya is presented as a daily multivitamin designed specifically for kids, emphasizing that they are growing at an accelerated rate with its help. The brand aligns with the values of health and wellness, aiming to occupy a space in the consumer's mind as a trusted and effective supplement for children. While the ad does not explicitly push against any specific category norms or competitor behaviors, it implies a focus on providing essential nutrients for optimal growth, which is both functional and emotional, promising parents that their kids are healthy and thriving. # Product Hiya Kids Daily Multivitamin is a supplement for children, presented in a yellow container and positioned as a product that supports rapid growth. The woman mentions her family started taking the daily multivitamin, and now her dad says they are growing fast, conveying the USP that the product supports healthy development. There are no use occasions or moments of use shown. The ad addresses the barrier of ensuring children receive adequate nutrients for growth, positioning Hiya as a way to promote health in an enjoyable way. # Visual style The ad has a casual, UGC-style aesthetic, with a mix of static shots and quick cuts. The production quality feels like a hybrid between user-generated content and a polished commercial. The pacing is moderate, the cuts are timed to align with voiceover lines, creating an audio-visual sync that maintains engagement. # Benefits - [object Object] # Features - [object Object] # Call to action give higher a try today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the host of the "AITA Toddler Podcast" introducing a segment. - 00:02–00:07 She reads out the question, "Am I the a**hole for launching my dinner across the room because my mom put a suspicious food on my plate?" - 00:07–00:14 She responds to the story with "Oh, I'm triggered. I told my mom I don't like grilled chicken and she said, 'How would you know if you've never tried it?'" - 00:14–00:20 She proposes, "If we're going to try introducing a new food, maybe a little heads up would be nice. Perhaps an email." - 00:20–00:22 Segueing to the product, she announces, "Today's episode is brought to you by Hiya." - 00:22–00:31 She talks about the Hiya Kids Daily Multivitamin, stating, "We started taking our Hiya kids daily multivitamin and dad says we're growing super fast. Yeah, like 100 speed. Oh, or 1,000 speed." - 00:31–00:35 She concludes, "So, if you want to grow 10,000 speed like us, give Hiya a try today."

# Ad summary The ad promotes Hiya kids daily multivitamin, highlighting its benefits over traditional gummy vitamins. It emphasizes that Hiya vitamins contain no sugar, are made with nutrients that the body can absorb, and include essential vitamins like B12, D, zinc, and iron. The ad uses a comparison approach, showing why parents should switch from gummy vitamins to Hiya. # Brand positioning Hiya is presented as a health-conscious alternative to traditional children's gummy vitamins. The brand positions itself as a provider of sugar-free vitamins packed with essential nutrients that children can actually absorb. The brand aligns with a focus on healthy living, nutritional transparency, and parental concern for their children's well-being. The brand aims to push against the norm of sugary gummy vitamins, offering a more functional and health-focused option that prioritizes nutrient absorption and overall wellness for kids. # Product The product featured is Hiya Kids Daily Multivitamin, presented as a sugar-free alternative to gummy vitamins. Hiya vitamins are designed for children and are promoted as having nutrients that the body can actually absorb, unlike gummy vitamins that are built to taste good but may not absorb well. Hiya vitamins contain B12 for energy, Vitamin D and Zinc for immune support, and Iron for focus and brain development. The vitamins are packaged in a bright yellow container, and the ad emphasizes that Hiya is 50% off for the first order, addressing the purchase barrier of cost and encouraging trial. # Visual style The ad has a bright and clean aesthetic, using natural lighting and close-up shots. The editing style involves quick cuts and static shots to maintain a fast pace. The production quality appears to be a hybrid of UGC and polished commercial, balancing authenticity with professional presentation. The visual motif includes consistent use of the Hiya brand's yellow color. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click to read thousands of rave reviews from parents just like you. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins by introducing the topic of gummy vitamins and Hiya vitamins. - 00:00–00:02 The narrator outlines three reasons to switch from gummy vitamins to Hiya. - 00:02–00:05 The first reason is that gummy vitamins contain sugar as their first ingredient. - 00:05–00:08 The second reason is that gummies are designed to taste good, not to absorb well. - 00:08–00:11 The third reason is an offer: Hiya is 50% off the first order. - 00:11–00:15 The ad then touts Hiya vitamins as having zero sugar, with nutrients the body can actually absorb. - 00:15–00:20 The ad continues to list the vitamins that Hiya contains: B12, Vitamin D, Zinc and Iron. - 00:20–00:25 The ad closes with the claim "Once you see it, it’s hard to go back," and prompts users to "Click to read thousands of rave reviews from parents just like you."

# Ad summary This ad highlights the importance of kids getting enough nutrients in their daily diet. The ad lists common issues that kids face when they don't have enough nutrients and explains how Hiya Kids Daily Multivitamin can help. The ad features several product shots and includes a promotion. # Brand positioning Hiya is presented as a brand that challenges the assumption that children's behavioral issues are purely behavioral, suggesting they may stem from nutritional deficiencies. The brand positions itself as a provider of daily multivitamins tailored to children's needs, emphasizing the absorbability of its nutrients. Hiya is positioned as a solution for parents seeking to address underlying nutritional gaps that could be contributing to their children's struggles with energy, focus, immunity, and sleep. # Product Hiya Kids Daily Multivitamin is a daily multivitamin designed to provide children with essential nutrients in a form that the body can effectively absorb. The product is aimed at children who may be experiencing issues such as after-school meltdowns, sibling fights, difficulty concentrating in class, frequent illness, and trouble falling asleep. It contains B12 for energy, vitamin D and zinc for immune support, and iron for focus and brain development. The vitamins come in a yellow container. Parents are encouraged to try Hiya to help address these issues, with the promise of seeing fewer crashes, better focus, and easier bedtimes within a couple of weeks. # Visual style The ad uses a mix of natural and studio lighting. The shots are mostly static, with some jump cuts to transition between scenes. The ad has a UGC feel, giving it a personal and relatable tone. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a focus on an orange gummy vitamin. - 00:02–00:09 It then quickly transitions into an overview of common struggles that kids have. - 00:09–00:14 The ad then pivots to show an abundance of colorful fruits and vegetables, establishing that most parents assume that their kids' behavioral struggles are purely behavioral. But, the ad reveals that those struggles might be nutritional, implying parents should seek nutritional solutions. - 00:14–00:17 The ad reveals the brand, Hiya, and explains that it's a kid's daily multivitamin, suggesting that Hiya is the nutritional solution that the viewer should seek out. - 00:17–00:23 The ad states that the multivitamin has nutrients in forms the body can actually absorb. The ad further supports the statement with a list of essential vitamins found in the product. - 00:23–00:29 The ad highlights real life examples of benefits parents see when they use Hiya multivitamins, such as, fewer crashes, better focus, easier bedtimes. - 00:29–00:36 The ad states Hiya is 50% off the first order and at 50 cents a day to start. It ends with the suggestion that using Hiya is worth a happier kid and a calmer home.