How Growth Supplements Advertises on Meta

# Ad summary The ad promotes Growth's Whey Protein 80% powder as a superior alternative to other whey proteins of dubious quality. The presenter emphasizes the brand's quality, protein content, and direct-from-factory purchase model, urging viewers to 'wake up' and choose Growth for optimal results. # Brand positioning Growth is presented as a brand that challenges the norms of the supplement industry by offering high-quality, concentrated whey protein directly from the factory to the consumer. The brand positions itself as a provider of genuine, effective products, contrasting itself with competitors who allegedly offer diluted or 'flavor' whey protein. Growth emphasizes transparency and quality control through rigorous testing. By highlighting the direct-to-consumer model, Growth implies that it cuts out middlemen to provide better value, reinforcing a functional brand positioning focused on product efficacy and customer savings. # Product The featured product is Growth's Whey Protein 80% powder. It is described as a concentrated whey protein supplement that delivers 23-24 grams of protein per 30-gram dose. The key selling points are its high protein concentration, quality assurance through testing ('approved in all quality reports'), and the fact that it is sourced directly from the factory. The ad targets people currently using 'dubious' whey protein products or those who are settling for 'flavor' whey protein, implying a lack of actual protein content. The Growth whey protein comes in a 1 kg package. The ad implies that by switching to Growth, customers will get a more effective and higher-quality product. # Visual style The ad has a polished commercial feel, with clear lighting and graphics, although it is shot in what appears to be a home. The editing includes frequent cuts timed to the voiceover. The visual motifs include text overlays of product features and benefits in a sans-serif font. Pacing is fast, with approximately 12-15 cuts per minute, designed to maintain energy and urgency. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clique aqui. ('Click here!') # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of the presenter pointing directly at the viewer and saying, 'Você!' ('You!'). - 00:02–00:05 The presenter accuses the viewer of consuming 'dubious brand whey protein.' - 00:05–00:12 He continues, claiming the viewer is actually consuming 'flavor whey protein,' which is highlighted with flashing text and sound effects for emphasis. He expresses disapproval. - 00:13–00:16 The presenter introduces Growth's concentrated whey protein as the real deal, contrasting it with inferior products. The tone is confident and assertive. - 00:16–00:22 He highlights that Growth's whey protein provides 23-24 grams of protein in a 30-gram dose, visually reinforcing the dosage with graphics. - 00:22–00:27 He questions the protein content and quality of the viewer's current whey protein, emphasizing the 'dubious' nature of competing products. - 00:27–00:34 The presenter states that Growth's whey protein comes in a 1kg package, compared to perhaps 900 grams from other brands. He emphasizes the larger quantity with bold graphics. Then he points at the camera to emphasize a detail. - 00:34–00:39 He assures viewers that Growth's whey protein is 'always' approved in quality tests, backing the claims of quality with visual reinforcement. - 00:39–00:44 The presenter says "So wake up!" and urges viewers to stop buying dubious whey protein and "stop settling for the flavor". - 00:45–00:50 The presenter encourages viewers to switch to Growth, emphasizing that they can buy directly from the factory to the consumer, reinforcing value and quality. - 00:50–00:53 The presenter ends with a CTA to click and start 2026 'the right way,' with a final call to action: 'Click here!'

# Ad summary This image ad showcases Growth Supplements 100% Whey protein powder, highlighting its purity, concentrated formula, and high protein content per dose. The ad features product packaging in various flavors against a bright, natural background, aiming to appeal to health-conscious consumers. # Brand positioning Growth Supplements positions itself as a provider of high-quality whey protein supplements. The ad emphasizes the purity and concentrated nature of its product, which suggests a focus on delivering effective and clean nutritional support for health-conscious consumers. The brand seems to cater to individuals who are already familiar with the benefits of whey protein, appealing to their existing knowledge and trust. # Product The advertised product is Growth Supplements 100% Whey protein powder, available in various flavors. It's a dietary supplement designed to provide a concentrated source of protein, with 21g of protein per dose. The ad highlights that it is a 100% concentrated whey protein, derived from milk serum, presented in stand-up pouches. The product is marketed as a nutritional supplement in powder form. # Visual style The ad employs a vibrant and clean visual style with a focus on natural elements such as a bright blue sky and green fields to convey a sense of purity and health. The product packaging is prominently displayed, with a clean, modern design. The overall aesthetic is polished and appealing, likely aiming for scannability and immediate attraction in a social media feed. # Hooks Headline: 100% WHEY # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Growth Supplements brand logo and product line against a bright, open sky and grassy field. The brand is establishing itself as a key component of this scene, associating its brand with vitality and nature. - The scene transitions to a focus on the product packaging itself. The ad shifts focus to the product and establishes the flavors offered. - The image then showcases the product's value proposition of purity and high protein content. The brand establishes why the viewer should purchase this product. - Finally, the ad ends by prompting the user to purchase the product with a 'Comprar Agora' call to action. The brand offers the viewer a direct call to action.

# Ad summary Ad for Growth Supplements' creatine supplement. The ad aims to highlight the cost-effectiveness and the long-lasting supply provided by purchasing a 1 kg kit. # Brand positioning Growth Supplements positions itself as a provider of supplements that offer both quantity and value. This is achieved by selling creatine in a 1kg kit, promising up to 11 months of supply, and emphasizing the lower cost per dose. This positioning aims to appeal to consumers who are price-conscious and seek long-term supplement solutions, without compromising on quality. # Product The featured product is a creatine supplement sold by Growth Supplements, presented in a 1kg kit. The product is packaged in black plastic jars with a green and white label. The label indicates that it is a "SUPLEMENTO ALIMENTAR EM PÓ" (food supplement in powder form) and contains 250g of product per jar. The ad emphasizes that purchasing the kit offers a cost-effective way to receive creatine, providing enough supply to last for up to 11 months. It suggests that the product is suitable for individuals looking to maintain a consistent intake of creatine without frequent repurchases. # Visual style The ad has a clean, product-focused visual style. The background is blurred to highlight the product. The colors are bright, using green accents to align with the brand’s colors, but overall this is a very straightforward product-focused image. There is a high level of product visibility that allows the viewer to see exactly what they are getting. # Hooks Headline: GARANTA ATÉ 11 MESES DE CREATINA COM O KIT DE 1 KG. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad highlights that the consumer can secure creatine supply for up to 11 months with the 1kg kit. This is the initial hook to draw the viewer in with long term value. The message is coming directly from the brand. - The ad states that you will receive more creatine by paying less per dose. This aims to convince the consumer they are getting a better deal for the supplement by purchasing this product. This is the brand providing information about cost effectiveness.

# Ad summary An image ad encouraging the viewer to shop the brand and use a coupon for a discount. # Brand positioning Growth Supplements presents itself as a provider of high-quality supplements, suggesting a focus on performance and results. By partnering with fitness influencer @renato_cariani, the brand aligns with a lifestyle centered around fitness, discipline, and achieving personal bests. The brand positions itself within the fitness and wellness industry and aims to resonate with consumers who are serious about their health and training. # Product Growth Supplements offers a range of dietary supplements for fitness enthusiasts. The ad highlights a first-time purchase discount, encouraging new customers to try their products. The supplements are presented as tools to enhance fitness routines and achieve specific goals, implied by the presence of a fitness influencer. The primary feature being promoted is the exclusive discount offer, intended to lower the purchase barrier and encourage immediate action. # Visual style The ad features a modern, fitness-oriented visual style with a focus on bold text, vibrant colors, and a blurred background suggestive of a gym setting. The use of a fitness influencer enhances the ad's credibility and appeal to the target audience. The overall design is optimized for quick readability and direct action, typical of social media ads. # Hooks Headline: GOSTOU... MAS DEIXOU SUA COMPRA PRA DEPOIS? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question about why the customer has left their purchase for later, addressing a common behavior among online shoppers. This is presented from the brand's perspective, aiming to re-engage potential customers and drive immediate action. - The brand offers a solution in the form of a coupon code ('BEMVINDO'), presented visually as a ticket to convey exclusivity and savings. The brand is providing an incentive and motivating the viewer to shop now. - The ad highlights an exclusive discount for the customer's first purchase, creating a sense of urgency and value. This message is coming from the brand and emphasizes the benefit of taking action immediately. - A 'COMPRAR AGORA' (Shop Now) button appears, prompting the user to take immediate action. The call to action is a clear prompt from the brand, guiding the user towards making a purchase. - The brand name 'Growth Supplements' is prominently displayed at the bottom, reinforcing brand recognition and trust. The brand is reminding the viewer of its identity and credibility as a supplement provider. - The ad mentions @renato_cariani and Team Growth, associating the brand with a credible fitness figure and team, lending authority and endorsement to the brand. This is being shared from the brand's perspective, leveraging the influencer's reputation to enhance the brand's appeal.

# Ad summary This ad by Growth showcases the brand's athletic clothing line. The ad cycles through various athletic wear items, including jackets, shorts, socks, sports bras, and headbands, highlighting their design and suitability for athletic activities. It ends by declaring Growth's brand mission: 'SOMOS TODOS ATLETAS. SOMOS TODOS GROWTH,' emphasizing inclusivity and their commitment to athletes. # Brand positioning Growth positions itself as an inclusive brand ('SOMOS TODOS ATLETAS. SOMOS TODOS GROWTH') dedicated to providing performance-enhancing athletic wear. It is implied that the brand values both style and functionality, offering a range of clothing suitable for various sports and activities, as seen in the variety of apparel. The brand aims to occupy the space of a performance-focused athletic brand that is also inclusive. # Product The ad showcases a range of athletic wear designed for performance and style. The apparel includes form-fitting jackets with zipper closures and thumb holes, athletic shorts with the Growth logo, socks, sports bras, and headbands. The jackets are available in various colors and feature details to elevate performance. The shorts are designed for comfort and flexibility during workouts, while the sports bras and headbands offer support and style. All products share the brand's logo, and seem designed for people who value functional athletic wear, fashion, and athletic activities. # Visual style The ad has a clean, polished aesthetic. The editing features quick cuts and static shots. The production quality is high-end, with bright studio lighting and clear focus, which supports a professional and stylish tone. There is a consistent pace with regular cuts, and product actions are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman models a full rose-colored outfit, consisting of jacket and shorts, zipping the jacket up. - 00:00–00:05 The perspective is from the brand, highlighting the outfit's features. - 00:05–00:09 The ad transitions to a woman wearing a white jacket and matching shorts. - 00:05–00:09 The brand emphasizes the quality of the fabric and the design. - 00:09–00:10 A woman poses in a white outfit, featuring a jacket and shorts. - 00:09–00:10 The brand presents the white athletic outfit. - 00:10–00:12 A woman wearing a form-fitting blue athletic outfit is shown. - 00:10–00:12 The brand shifts to a blue athletic outfit, showcasing different apparel. - 00:12–00:13 A woman wearing a black sports bra, black shorts, and white socks is shown seated in front of a tennis net. - 00:12–00:13 The brand shows black athletic wear in a different athletic setting. - 00:13–00:16 A woman walks in white Growth-branded socks, black athletic shorts, and tennis racket in hand. - 00:13–00:16 The brand continues to showcase athletic socks, moving with purpose towards a tennis game. - 00:16–00:18 A woman wearing a white sports bra and shorts set and headband poses. - 00:16–00:18 The brand features a full white sportswear set. - 00:18–00:20 Close-up on a woman in a black headband and a black sports bra. - 00:18–00:20 The brand focuses on the black headband. - 00:20–00:23 A woman models pink athletic shorts and shirt. - 00:20–00:23 The brand presents shorts in pink. - 00:23–00:27 A woman models black athletic shorts and a sports bra. - 00:23–00:27 The brand presents athletic shorts in black. - 00:27–00:32 Various models wearing an assortment of the brand's athletic apparel are shown. - 00:27–00:32 The brand cycles through shots of models wearing the brand's athletic wear. - 00:32–00:36 The screen displays the brand logo and slogan: 'SOMOS TODOS ATLETAS. SOMOS TODOS GROWTH.' - 00:32–00:36 The brand expresses its mission to encourage everyone to be an athlete.

# Ad summary This ad promotes Growth Supplements' creatine product. It features a discounted bundle of two creatine containers, emphasizing affordability and quality with the mention of Creapure®. # Brand positioning Growth Supplements positions itself as a provider of high-quality fitness supplements. The brand emphasizes functional benefits and affordability, catering to fitness enthusiasts who prioritize effective products without excessive cost. The inclusion of the Creapure® logo implies a commitment to quality ingredients and scientifically-backed formulations, aligning with a consumer base that values performance and reliability. Growth Supplements ignores excessive emotional branding, instead emphasizing the practical benefits of the product. # Product The featured product is a kit of 500g creatine, specifically Creapure® brand creatine. Each container in the bundle contains 250g of Monohidratada Creatina in powder form. The ad focuses on providing a larger quantity of creatine at a lower price per dose, addressing the economic concerns of regular supplement users. It also highlights the quality of the creatine by mentioning that it is Creapure®, which is a brand of creatine known for its purity and effectiveness. # Visual style The ad has a clean, product-focused visual style with a bright, neutral background that makes the product and text stand out. The production quality appears to be high, with sharp focus on the product packaging and a professional layout. The color scheme is simple, relying on contrasting colors to highlight key information. The typography is bold and modern, ensuring high scannability. # Hooks Headline: MEIO QUILO DE CREATINA! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad opens by presenting a 'MEIO QUILO DE CREATINA!', which translates to 'Half Kilo of Creatine'. This declaration aims to quickly grab attention by emphasizing the bulk quantity being offered. - The image then highlights a 'KIT DE 500 G DE CREATINA Creapure®', reinforcing the quantity and specifying the quality of the creatine. This segment speaks from the brand's POV, seeking to build trust through quality assurance. - The deal is sweetened by showing the original price 'R$ 244,22' crossed out and replaced with a lower price 'R$ 209,90', coupled with the phrase 'POR APENAS', meaning 'for only'. This message comes from the brand, positioning the product as an accessible and cost-effective option. - The promotion is further contextualized with 'RECEBA MAIS CREATINA PAGANDO MENOS POR DOSE' which translates to 'Receive more creatine paying less per dose'. This statement is from the brand's perspective, highlighting the value proposition. - The offer concludes with a clear call to action 'COMPRAR AGORA' meaning 'Buy now' presented in a bright green button, indicating the direct action the brand intends the viewer to take.

# Ad summary An ad for Growth Supplements, featuring a bodybuilder promoting the company's kits, which offer more product and quality for a lower price. He cautions viewers to only buy from the official gsuplementos.com.br website to avoid scams, reinforcing Growth's commitment to quality and value for athletes. # Brand positioning Growth Supplements positions itself as a brand for serious athletes seeking high-quality supplements at affordable prices. The brand directly addresses the need for reliable nutrition to maintain a consistent workout routine. Its messaging centers on providing value through bundled kits, emphasizing that buying in bulk is more economical without sacrificing product quality. By warning against scams and directing customers to their official website, Growth establishes trust and reinforces its commitment to delivering legitimate, high-quality products. # Product Growth Supplements kits consist of various supplement combinations designed to support athletes' routines while offering cost savings. These kits typically include popular supplements like whey protein, creatine, and multivitamins, as well as targeted products such as hyaluronic acid for joint health. The kits are marketed for those who want to maintain their routine and save money. The primary selling point is that the kits provide more product at a lower price, ensuring athletes don't have to compromise on quality while economizing. The ad directs customers to purchase these kits exclusively through the official gsuplementos.com.br website, ensuring they receive authentic products directly from the manufacturer. # Visual style The ad has a polished commercial aesthetic with a clean, well-lit setting in a gym. The editing style consists of static shots focused on the speaker with superimposed product visuals and text overlays. The production quality is high-end, conveying professionalism and credibility. The pacing is consistent, with each shot timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre seu kit apenas em gsuplementos.com.br # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a bodybuilder addressing the audience directly, asserting that serious trainers understand the value of having a good supply of supplements and saving money; this sets the tone for the ad by connecting with experienced athletes and introducing the theme of value and economy. - 00:04–00:08 He highlights that Growth offers supplement kits, allowing customers to get their favorite supplements in one package; this reinforces the brand's focus on convenience and customer satisfaction. - 00:08–00:12 The bodybuilder emphasizes the benefit of these kits, stating that they offer more product for a lower price, all while maintaining the same high quality; this is a direct response to the consumer's need to balance cost and quality. - 00:12–00:17 The ad reassures viewers that these kits are designed for those who want to stick to their routine and save money. This reaffirms the practicality and value of the product for its intended audience. - 00:17–00:24 The bodybuilder cautions viewers to be aware of scams and emphasizes the importance of purchasing kits only from the official gsuplementos.com.br website. This addresses a potential purchase barrier by ensuring the audience is aware of the risk of counterfeit products and reinforcing the brand's trustworthiness. - 00:25–00:28 The ad closes with the brand's slogan, "Somos todos atletas, somos todos growth" (We are all athletes, we are all growth), reinforcing its identity as a brand for athletes and emphasizing the inclusive nature of the brand’s community.

# Ad summary This image ad promotes Growth athletic wear from the outlet selection. Two models wear activewear from the brand, and the image includes a call to action to shop now. # Brand positioning Growth is presented as a modern, stylish brand offering athletic wear. It's positioned as a brand that is accessible for those looking for economic options, as the ad highlights the "outlet growth" line and special selection for people who seek savings. # Product The ad showcases a selection of athletic wear. The male model wears a white t-shirt with the brand's logo "GROWTHDNA" in small, light gray letters on the left side. The female model wears a light beige crop top with thin straps and a small, dark-colored logo on the left side, paired with light green sweatpants that also feature a small, dark-colored logo near the pocket. Both outfits appear to be comfortable and suitable for workouts or casual wear. The focus is on promoting affordable athletic wear from their outlet selection. # Visual style The ad has a clean, modern aesthetic with a focus on the product and a minimalist background. The use of a gray background and simple typography creates a sleek look. The image has a studio-shot quality, with professional lighting and posing. The color palette is muted, with whites, grays, and a pop of bright green for the call-to-action button. # Hooks Headline: OUTLET GROWTH # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad opens by announcing the 'Outlet Growth' selection. The intention is to immediately grab the viewer's attention by promoting the availability of discounted athletic wear. The brand is telling the audience about this opportunity. - The ad continues by highlighting that it's a 'Special Selection for Those Seeking Savings'. The intention is to cater to the audience's need for economic options. The brand is reinforcing that this selection is particularly for budget-conscious customers. - The ad concludes with a 'Shop Now' call to action. The intention is to prompt immediate action and drive sales by encouraging viewers to explore the outlet growth selection. The brand is directly inviting the audience to make a purchase.

# Ad summary This image ad showcases Growth Supplements' creatine, highlighting its high quantity and offering a discounted price. The ad aims to encourage customers to restock with Growth's creatine kits. # Brand positioning Growth Supplements is positioned as a provider of high-performance supplements, specifically creatine, designed to improve athletic performance. The brand emphasizes value by offering a competitive cost-benefit ratio in the market. By focusing on a core supplement like creatine, the brand suggests a dedication to foundational fitness products aimed at serious athletes and fitness enthusiasts. The brand's logo is prominently displayed on the product packaging, reinforcing brand recognition and trust. # Product The ad features Growth Supplements' creatine, a dietary supplement designed to enhance athletic performance. It is presented in powder form, packaged in a black jar with a green and white label. The product is highlighted for its high quantity (500g), emphasizing that the 'kits' are here to renew your stock. The ad positions the creatine as a cost-effective solution, offering a discounted price of R$89,90 (down from R$110,88) when purchased with Boleto or PIX payment methods. The packaging states that the net weight of the supplement is 250g. # Visual style The ad features a clean and direct visual style with a focus on product information and promotional messaging. The composition is straightforward, using contrasting colors (green and black) against a light background to draw attention to key elements. The use of a marble-like surface adds a touch of sophistication, while the overall design aims for scannability and immediate comprehension in a social media feed. # Hooks Headline: 500 G # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad begins by highlighting the high quantity and performance benefits of Growth Supplements' creatine, establishing the product's value and effectiveness. This opening is from the brand's perspective, aiming to immediately capture the viewer's attention with a clear, performance-oriented claim. - The ad then announces the arrival of Growth's creatine kits, encouraging customers to restock their supply. This is the brand speaking to its customer base, prompting repeat purchases by framing the product as essential and readily available. - The ad emphasizes the product's cost-effectiveness, presenting a discounted price. This is from the brand's POV, directly appealing to price-conscious consumers by showcasing the value proposition.

# Ad summary This ad promotes Growth Supplements and offers an exclusive discount on the customer's first purchase with a coupon code. The ad features fitness influencer, Renato Cariani, and encourages viewers to evolve with those who understand the subject. # Brand positioning Growth Supplements positions itself as a brand that offers high-quality supplements for individuals looking to improve their fitness and well-being. The brand is associated with fitness experts like Renato Cariani, implying credibility and expertise in the supplement industry. The brand promotes an aspirational lifestyle of fitness and personal evolution, positioning itself for individuals who are serious about their fitness journey. Growth Supplements aims to occupy the space of a trusted and effective supplement provider, emphasizing the importance of understanding the science behind supplementation. # Product The ad promotes Growth Supplements, a brand of supplements designed to enhance fitness and well-being. The supplements are for individuals looking to evolve and improve their fitness levels, implied through the visual of a muscular fitness influencer, Renato Cariani. The ad highlights a special offer for new customers, providing an exclusive discount on their first purchase when they use the coupon code BEMVINDO. The key focus is on providing customers with the tools and knowledge to achieve their fitness goals, positioning Growth Supplements as a partner in their journey towards personal evolution. # Visual style The ad has a highly polished, studio-shot visual style. It utilizes a vibrant red and blue color scheme, combined with a portrait of the fitness expert, to grab attention. The typography is bold and modern, with clear messaging. The overall aesthetic is clean and professional, conveying a sense of trust and authority. # Hooks Headline: GANHE DESCONTO EXCLUSIVO NA SUA 1ª COMPRA! # Benefits - [object Object] # Features - [object Object] # Call to action APROVEITE # Point of view - [object Object] # Storyline - The ad starts by grabbing attention with the message of a special discount on the first purchase. This message intends to incentivize viewers to explore the products and make a purchase, as told from the brand's perspective. - The ad highlights the use of a specific coupon code, 'BEMVINDO,' to redeem the advertised discount. This message intends to drive action by providing a clear and direct way for viewers to take advantage of the offer, as told from the brand's perspective. - The ad features the tagline 'Evolua com quem entende do assunto!' (Evolve with those who understand the subject!). This message intends to showcase the brand's expertise and promise guidance in the viewer's fitness journey, as told from the brand's perspective. - The ad includes the call to action 'APROVEITE' (Enjoy). This message intends to encourage immediate action and engagement, as told from the brand's perspective.

# Ad summary Ad for Growth Supplements' monohydrated creatine. The ad features two tubs of creatine, emphasizes the product's potency, and promotes a price reduction. # Brand positioning Growth Supplements is presented as a brand focused on providing products that enhance physical performance, specifically in strength and energy. The brand is positioning itself as a provider of supplements that are not only effective but also accessible, as highlighted by the promotional pricing. The brand appears to value scientific backing, indicated by the mention of Creapure®, suggesting a commitment to quality and purity in its ingredients. # Product The featured product is Growth Supplements' Monohydrated Creatine, a supplement designed to boost energy and power. The product comes in a black tub with a label indicating it's a 'Nova Fórmula' (new formula) dietary supplement in powder form. Each tub contains 250g of product. The creatine is intended for individuals looking to enhance their physical performance. A unique selling point is the value proposition of receiving more creatine for less money per dose, addressing potential purchase barriers related to cost. The ad highlights the product's association with Creapure®, which is a high-quality creatine monohydrate. # Visual style The ad has a clean, commercial aesthetic with a focus on clear product presentation and promotional messaging. The background gradient and soft lighting give it a polished look. The typography is bold and legible, ensuring the key messages are easily scannable. The overall visual style is designed to be eye-catching and informative, suitable for in-feed placement. # Hooks Headline: ENERGIA E POTÊNCIA # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the product's key benefits: 'ENERGIA E POTÊNCIA' (Energy and Potency), immediately establishing the product's purpose. This message is coming from the brand to quickly grab attention and set the context for what the product offers. - Next, the ad specifies the quantity '500 G', followed by 'DE CREATINA Creapure®', underscoring the type and quality of creatine. The brand is highlighting the key ingredient and assuring the consumer of the product's quality. - The offer is presented as 'RECEBA MAIS CREATINA PAGANDO MENOS POR DOSE.' (Receive more creatine paying less per dose), which is a direct value proposition. The brand clearly indicates the offer, which emphasizes affordability and quantity. - The ad then highlights the cost savings, showcasing the original price 'DE R$ 244,22' crossed out and replaced by the discounted price 'POR R$ 209,90'. This is designed to create a sense of urgency and value, communicated from the brand to the potential buyer. - The 'COMPRAR AGORA' (Buy Now) button serves as a call to action, prompting immediate purchase. The brand encourages direct action and facilitates the purchase process.

# Ad summary This ad by Growth Supplements features a brand ambassador speaking to the camera about the protein supplement product. He highlights features such as the fact that it is 100% whey and that it contains 17 grams of protein and is rich in BCA. The ambassador concludes with a CTA to visit the Growth Supplements website. # Brand positioning Growth Supplements positions itself as a brand for athletes. It suggests a lifestyle in which athletes are using their products for muscle and health care. The brand pushes the norm of pricey health supplements by offering a product that is more economical. # Product Growth Supplements offers the medium whey, which is 100% whey and contains 17 grams of protein. The product is rich in BCA, calcium, and iron. The product is designed to care for the consumer's muscles and their health. It is for people trying to hit their protein goal and is available on the Growth Supplements website. # Visual style The ad is polished and has high production quality. It uses quick cuts to keep the viewer engaged. The cuts are synced with the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comprei agora no site da Group. # Point of view - [object Object] # Storyline - 00:00–00:05 The brand ambassador suggests now is the time to save when replenishing your whey. - 00:05–00:09 He tells the audience that the medium whey from Growth can be one of their best allies. - 00:09–00:21 The brand ambassador details the product's features, including that it is 100% whey, contains 17 grams of protein, and is rich in BCA, calcium, and iron. He adds that it will care for your muscles and your health. - 00:21–00:26 He reiterates that now is the time to buy if you want to reach your protein goals with economy. - 00:26–00:26 He concludes with a call to action to buy now on the Growth website. - 00:27–00:33 The ad closes with text that reads "Somos todos atletas, somos todos growth."

# Ad summary This ad for Growth Supplements promotes its 30-gram whey protein isolate sachets. It highlights the convenience, high protein content, and European quality standards of the product. # Brand positioning Growth Supplements positions itself as a provider of high-quality supplements for athletes and fitness enthusiasts. The brand emphasizes the quality and convenience of its products. The tone is informative and encouraging, promoting a lifestyle of fitness and practicality, aligning with the needs of individuals who prioritize both performance and convenience in their daily routines. The brand tagline is "SOMOS TODOS ATLETAS, SOMOS TODOS GROWTH" which translates to "We are all athletes, we are all growth". # Product The featured product is Growth Supplements' 30-gram whey protein isolate sachets. These sachets contain high-level protein and are ready to mix and consume anytime. They are designed for convenience, making them perfect for workouts, diets, or for individuals who prioritize practicality in their day-to-day lives. The product boasts a high protein value, double filtration, light digestion, and European quality standards. It is delivered directly from the factory to the consumer's home. # Visual style The ad has a clean, straightforward aesthetic, filmed in a brightly lit gym. The editing consists of static shots with simple text overlays. The production quality is polished, resembling a professional commercial. The pacing is steady. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clica no link pra garantir os seus sachês e ative o seu modo Growth. (Click on the link to guarantee your sachets and activate your Growth mode.) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man talking about Growth's 30-gram isolate. - 00:02–00:06 He mentions that it is high-level protein and ready to mix and take whenever you want. - 00:06–00:12 He shares that it is perfect for workouts, diets, or for those that don't want to give up on practicality in their day-to-day. - 00:13–00:23 He advises buying sachets of all flavors to always vary, and then choose which is the most tasty, if you can choose just one. - 00:23–00:30 He highlights that it has high protein value, double filtration, light digestion, and European quality standard. - 00:30–00:32 He states that it is direct from the factory to your house. - 00:32–00:35 He asks to click on the link to guarantee your sachets and activate your Growth mode.

# Ad summary This ad by Growth Supplements features an image of a muscular man with the question 'Did you like it... but left your purchase for later?' The ad promotes an exclusive discount for the customer's first purchase by using the coupon 'BEMVINDO'. # Brand positioning Growth Supplements is presented as a brand aligned with fitness, bodybuilding, and achieving peak physical condition. The brand is visually associated with a muscular man who appears to be a fitness influencer or ambassador, implying that their products are for serious athletes and fitness enthusiasts. The brand promotes a lifestyle of dedication to physical improvement, aligning with values of strength, discipline, and achieving one's fitness goals. The brand competes in the supplement market and uses a direct promotional approach to incentivize first-time purchases, suggesting a focus on customer acquisition. # Product The advertised product is from Growth Supplements and aims to aid in fitness and muscle growth. The product is positioned for individuals serious about their training and physique. The ad highlights the opportunity to use the coupon 'BEMVINDO' for an exclusive discount on the customer's first purchase. This offer addresses the potential purchase barrier of initial cost, encouraging new customers to try the product. The ad seeks to convert initial interest into immediate action by providing a financial incentive to buy. # Visual style The ad has a polished, studio-shot production quality with a focus on showcasing the brand's association with fitness and a muscular physique. The visual motifs include geometric shapes and color blocking (blue, white, and green) for emphasis. The image treatment involves background blurring and color grading to create a modern and dynamic look. The typography is bold and clear for scannability. The overall style is designed to grab attention in-feed with a strong visual presence and direct messaging. # Hooks Headline: GOSTOU... MAS DEIXOU SUA COMPRA PRA DEPOIS? # Benefits - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad opens with a question, 'Did you like it... but left your purchase for later?' The brand poses this question to re-engage potential customers who have previously shown interest, and it intends to draw them back to complete their purchase. - The ad shows a callout of, 'USE O CUPOM: BEMVINDO' to encourage the viewer to utilize the provided coupon code. The brand is attempting to incentivize potential customers by providing a discount code. The intention is to drive a conversion from consideration to purchase. - The ad states, 'APROVEITE O DESCONTO EXCLUSIVO NA SUA 1ª COMPRA!' to highlight that new customers can take advantage of an exclusive discount on their first purchase. The brand encourages new customers to purchase by giving them a sense of value. The intention is to drive a first-time purchase. - The ad states, 'COMPRAR AGORA' to encourage viewers to take advantage of the coupon offer. The brand is driving an immediate action from potential customers by pushing them towards an immediate purchase.

# Ad summary Ad for Growth Supplements protein powder and creatine. The ad promotes the products as the ideal size for taking the first step into supplementation. # Brand positioning Growth Supplements is a brand that provides nutritional supplements for athletes and those seeking to enhance their physical performance. The brand positions itself as a provider of high-quality supplements, suitable for both experienced athletes and those just beginning their fitness journey, as highlighted by the tagline 'SOMOS TODOS ATLETAS. SOMOS TODOS GROWTH,' which translates to 'We are all athletes. We are all Growth.' # Product The ad features two key products from Growth Supplements: Daily Whey and Creatina Monohidratada (Creatine Monohydrate). Daily Whey is a protein powder sold in a 400g bag, promoted for its chocolate flavor, as shown by the image of chocolate pieces. It is marketed as a general supplement for daily use. The Creatina Monohidratada is a creatine supplement available in a 250g container. It is highlighted as a 'NOVA FORMULA' (new formula), emphasizing its 100% pure creatine composition and irresistible flavor. The products are being offered together as a kit, designed to provide an ideal start for individuals venturing into supplementation. # Visual style The ad has a clean, product-focused visual style. It features high-quality studio-style photography with soft, diffused lighting. The layout is simple and direct, focusing on presenting the key products and text in a visually appealing manner. The color scheme is primarily white, teal, and green, giving a fresh and modern look. The overall presentation feels polished and professional, designed to quickly communicate key information and drive action. # Hooks Headline: LANÇAMENTO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad opens by showcasing the "LANÇAMENTO" (launch) of the product kit of protein and creatine, designed to grab attention and signal newness. The brand is presenting a new product offering. - Next, the ad calls out the two supplements available in the offer: Kit Daily Whey and Creatina Monohidratada to inform the customer. The brand is highlighting key differentiators for each. - Then, the ad provides the message "O TAMANHO IDEAL PARA O SEU PRIMEIRO PASSO NA SUPLEMENTAÇÃO," which translates to "The ideal size for your first step in supplementation." The brand is explaining why the products are useful. - Finally, the ad tells the viewer to “COMPRAR AGORA” (buy now) to drive action. This is a CTA from the brand.

# Ad summary This image ad showcases a product lineup of whey protein supplements from Growth Supplements. It aims to help customers understand the differences between the various types of whey protein offered and discover the best option for their objectives. # Brand positioning Growth Supplements is presented as a performance-focused supplement brand, specializing in whey protein products tailored to help customers achieve their fitness goals. The brand focuses on product variety, offering different types of whey protein (3W, Isolate, 80%, Zero Lactose, and Hydrolyzed) to meet various dietary needs and fitness objectives. The brand communicates a sense of expertise, guiding customers to select the most suitable whey protein for their individual goals. Growth Supplements positions itself as a provider of high-quality supplements, which is implied by its clean and modern visual presentation, targeting consumers who are serious about their fitness and nutrition. # Product The ad showcases a lineup of Growth Supplements whey protein powders. The product line includes 3W Whey Protein, Whey Protein Isolate 90%, Whey Protein 80%, Whey Protein 80% Zero Lactose, and Whey Protein Hydrolyzed. Each product is a powdered supplement designed to be mixed into drinks or food. Key details visible on the packaging include the protein percentage or unique attributes like "Zero Lactose". Each bag contains 1 kg of product. The whey protein variations cater to different consumer needs, such as those seeking lactose-free options or varying levels of protein concentration. The ad invites viewers to understand the differences between the whey protein supplements in order to find the ideal product for their specific goals. # Visual style The ad has a clean, product-focused visual style with a dark and modern aesthetic. The production quality is polished, with professional lighting and clear product shots. The background is blurred to keep the focus on the supplements, and the layout is simple and direct, making the information easy to scan. The overall style is designed to appeal to fitness enthusiasts and convey a sense of quality and effectiveness. # Hooks Headline: QUAL WHEY DA GROWTH É O IDEAL PARA VOCÊ? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRE AGORA # Point of view - [object Object] # Storyline - The ad starts by asking "QUAL WHEY DA GROWTH É O IDEAL PARA VOCÊ?" (WHICH GROWTH WHEY IS IDEAL FOR YOU?), immediately grabbing the audience's attention and posing a question that speaks directly to their needs. The brand is posing the question in order to engage potential customers who are looking for the right whey protein supplement for their fitness goals. - The ad continues with the statement, "ENTENDA AS DIFERENÇAS E DESCUBRA A MELHOR ESTRATÉGIA PARA SEUS OBJETIVOS!" (UNDERSTAND THE DIFFERENCES AND DISCOVER THE BEST STRATEGY FOR YOUR OBJECTIVES!). The brand is continuing to speak to the consumer, communicating that they can find the perfect whey protein for their fitness goals by understanding the differences between the products being advertised. - The lineup of whey protein products is presented to showcase the variety of options available, each with its unique formulation and benefits. This section is from the brand's perspective, visually demonstrating its range of products to meet diverse customer needs and preferences. - Finally, the green "COMPRE AGORA" (BUY NOW) button is shown to prompt immediate action, encouraging viewers to purchase the product. This is from the brand's perspective and provides a clear call to action, aimed at driving sales and conversions.

# Ad summary This ad promotes Growth Supplements' Basic Whey protein powder, emphasizing its delicious flavors, which are strawberry and vanilla. The ad shows images of the product with strawberries, strawberry smoothie and a flower. # Brand positioning Growth Supplements is presented as a brand that caters to athletes and health-conscious individuals seeking high-quality supplements. The brand seems to focus on providing essential nutrients like whey protein in accessible and enjoyable formats. The brand aims to occupy a space in the consumer's mind as a reliable source for supplements that support athletic performance and overall well-being. It aligns with a lifestyle of fitness and active living, emphasizing the importance of proper nutrition for achieving health and fitness goals. Growth Supplements seems to follow category norms by offering whey protein, a common supplement, but it aims to differentiate itself by highlighting the appealing flavors of its products. # Product Growth Supplements is promoting Basic Whey, a whey protein powder supplement. The product is designed for individuals looking to supplement their diet with additional protein, particularly athletes and those engaged in fitness activities. The ad highlights that Basic Whey is available in flavors consumers have requested, specifically strawberry and vanilla as implied by the garnishes around the product bag. It comes in powder form, intended to be mixed into beverages or other recipes. The advertisement does not explicitly address specific purchase barriers but implies that the product is enjoyable to consume due to its desirable flavors. # Visual style The ad has a bright, clean, and inviting visual style. The backdrop is a mix of white and red, which contributes to a vibrant and energetic feel. The product packaging is gold foil, which adds a touch of luxury and quality. The fresh strawberries and vanilla flower enhance the appeal, suggesting natural and delicious flavors. The lighting is soft and diffused, highlighting the product's features without harsh shadows. Overall, the visual style aims to be eye-catching and appetizing, enticing viewers to try the protein powder. # Hooks Headline: BASIC WHEY: A PROTEÍNA QUE VOCÊ JÁ AMA # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that Growth Supplements' Basic Whey protein powder now comes in the flavors that the consumer wanted, conveying the message that the brand listens to customer preferences and delivers products tailored to their requests. The brand is communicating this message to highlight its customer-centric approach and the availability of its protein powder in sought-after flavors.

# Ad summary This image ad promotes Growth Supplements' Creatine Monohydrate. It highlights a sale, showcasing a price reduction from R$ 244,22 to R$ 209,90, and emphasizes the availability of a 500g kit containing Creapure Creatine. The ad encourages viewers to purchase now, emphasizing that payment can be made via Boleto or PIX. # Brand positioning Growth Supplements is presented as a provider of high-quality creatine supplements, implied by the inclusion of Creapure®. The brand positions itself as offering value to customers, emphasizing the ability to "receive more creatine while paying less per dose." This suggests the brand is targeting consumers who are both quality-conscious and price-sensitive. The brand does not explicitly mention any specific lifestyle or values, but focuses on the functional benefits of its creatine product. # Product The product being advertised is Growth Supplements Monohydrated Creatine, specifically a kit containing 500g of Creapure® Creatine. The ad highlights that purchasing this kit provides more creatine while costing less per dose. The creatine is packaged in a black tub with a purple label. The product is positioned as a dietary supplement in powder form (SUPLEMENTO ALIMENTAR EM PÓ). The product's USP is that it delivers more creatine for less money per dose. # Visual style The ad uses a clean and direct visual style, focusing on product visibility and key information. The stacked tubs draw attention to the product, while the color gradient and bold text emphasize the sale offer. The overall aesthetic is professional and functional, designed for quick comprehension in a fast-moving feed. # Hooks Headline: MEIO QUILO DE CREATINA! # Benefits - [object Object] # Features - [object Object] # Call to action COMPRAR AGORA # Point of view - [object Object] # Storyline - The ad opens with the text "MEIO QUILO DE CREATINA!", which translates to "HALF KILO OF CREATINE!" in English. This statement grabs the viewer's attention by highlighting the quantity of creatine being offered, aiming to appeal to the target audience interested in muscle growth and athletic performance. This message is from the brand. - The ad highlights the availability of a "KIT DE 500 G DE CREATINA Creapure®," emphasizing the quantity and quality of the creatine. The intention is to showcase the product's features and highlight that it contains Creapure®, a recognized form of creatine. The message also mentions to "RECEBA MAIS CREATINA PAGANDO MENOS POR DOSE," which translates to "RECEIVE MORE CREATINE PAYING LESS PER DOSE" in English. The intention is to emphasize the customer will receive more creatine at a lower cost per serving. This message is from the brand. - The ad shows a price comparison, indicating that the price has been reduced from R$ 244,22 to R$ 209,90. The intention is to incentivize the viewer to make a purchase by showcasing the savings. The copy also states "*NO BOLETO OU PIX", implying the discount is only applicable to those payment methods. This message is from the brand. - The ad ends with a green button that states "COMPRAR AGORA," which translates to "BUY NOW" in English. The intention is to provide a direct call to action, prompting the viewer to make an immediate purchase. This message is from the brand.

# Ad summary This ad features Francielle Mattos promoting Growth supplements and food products. She explains that she uses Growth products in her daily routine to satisfy her sweet tooth without feeling guilty. # Brand positioning Growth is presented as a brand that offers a variety of products to help people manage their cravings in their daily routine. The brand is positioned as a provider of quality products, including seasonings, chocolates, and peanut butter, catering to individuals who want to enjoy sweet treats without guilt. It emphasizes the quality and approved reports of its products, appealing to those who seek reliable and trustworthy options for their dietary needs. The brand promotes a lifestyle that balances indulgence and health-consciousness, encouraging customers to enjoy their favorite flavors without compromising their well-being. # Product The ad features a range of products from Growth, including seasonings, chocolates, and peanut butter. These products are designed to help individuals manage their cravings in their daily routine without guilt. The seasonings are highlighted as essential for adding flavor to meals, while the chocolates and peanut butter are promoted as satisfying sweet cravings without the negative impact on one's conscience. These products are portrayed as high-quality options that have undergone rigorous testing, ensuring they meet the standards of customers. The chocolates and peanut butter are emphasized as perfect for satisfying sweet cravings without feeling guilty. By offering a variety of flavorful and guilt-free options, Growth aims to make healthy eating enjoyable and sustainable for its customers. # Visual style The ad has a polished, commercial feel. The editing includes quick cuts and static shots. The production quality is high, with clear lighting and professional presentation. The pacing is consistent and timed with the voiceover. The ad blends a clean, professional aesthetic with the approachable presence of the influencer. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clica no link aqui abaixo da fábrica direto pra sua casa. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with Francielle Mattos explaining that many people ask her how she manages her desire to eat sweets in her daily routine. This sets the stage for her to introduce how she uses Growth products to satisfy her cravings. - 00:04–00:13 Francielle explains that she chooses Growth because the variety of products makes her day-to-day life easier. She shares that the seasonings, chocolates, and peanut butters from Growth are essential in her routine. - 00:13–00:17 She emphasizes that these products are perfect for satisfying her sweet tooth without feeling guilty. This reinforces the brand's message of guilt-free indulgence. - 00:17–00:24 Francielle highlights the quality and approved reports of Growth products, assuring customers of the brand's reliability. She concludes by urging viewers to click the link below to purchase directly from the factory, promising a direct line to their homes. - 00:25–00:30 The ad ends with the Growth logo and the slogan 'Somos todos atletas, somos todos Growth' (We are all athletes, we are all Growth), reinforcing the brand's identity and connection to athleticism.

# Ad summary This ad by Growth Supplements features a fit woman in workout clothes promoting the brand's wide variety of food products that can satisfy a sweets craving without guilt. The woman mentions that she likes to consume the company's seasonings, chocolates, and peanut butters in her everyday routine. # Brand positioning Growth Supplements is presented as a health-conscious brand for consumers who desire to eat healthy food and supplements. The brand sells a wide variety of products with quality ingredients that are taste-conscious but also health-conscious. They are challenging the norm that one must sacrifice taste for health, and they occupy the emotional space of enabling their customers to have more self-control over their food options. # Product Growth Supplements offers a wide variety of food products, including seasonings, chocolates, and peanut butter. The seasonings come in a variety of flavors. The chocolate products are chocolate bars that contain whey protein. The peanut butter is natural. All of the products help to solve the problem of wanting to eat sweets by giving customers healthy options that don't bring about guilt when consuming. # Visual style The ad has a polished aesthetic with simple text overlays and graphics. The editing style is simple, with static shots and smooth transitions. The production quality is clean and professional, and the pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clica no link aqui abaixo da fábrica direto para a sua casa. (Click on the link below to shop straight from the factory to your house.) # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a fit woman in workout clothes standing in a gym addressing the audience, noting that people ask her how she handles craving sweets in her daily routine, establishing a relatable challenge. - 00:04–00:08 She states that the reason she chooses Growth Supplements is because the variety of products makes her day easier, positioning Growth as a solution to her personal problem. - 00:08–00:13 She reveals that the products that she always incorporates in her routine are the seasonings, chocolates, and peanut butter. - 00:13–00:17 She says that the food products are perfect for satisfying her sweet tooth without the guilt. - 00:17–00:21 She touts that everything is made with quality and comes with reports that customers can trust, closing with "After all, Growth is Growth." - 00:21–00:24 She directs the viewers to click on the link below to shop straight from the factory, closing with a clear call to action.