How Feel Advertises on Meta

# Ad summary This ad features a testimonial from a customer named Jan who claims that the product has almost eliminated cellulite on her legs after two months of use. The ad also highlights that users can "Feel smooth skin" by using this product and that there is a current sale for 20% off. # Brand positioning The brand, Feel, is presented as a provider of skincare solutions that deliver tangible results. The ad focuses on solving a specific concern, cellulite, and uses customer testimonials to build trust and credibility. The brand positions itself as effective, with the claim of significant improvement in cellulite reduction after two months. The brand is more emotional than functional, as they are tapping into the desire to have smooth, beautiful skin. # Product The product appears to be a skincare treatment designed to reduce cellulite. It is packaged in a pink cylindrical container. The ad highlights the benefit of smoother skin and a reduction in cellulite after two months of use. The product is for people who are looking to reduce the appearance of cellulite on their legs. The testimonial directly addresses a common purchase barrier by showing visible results after a specified amount of time. # Visual style The ad has a clean, polished look with soft lighting and a gradient background. The typography is modern and legible, and the overall aesthetic is consistent with a beauty or skincare brand. The layout is simple and direct, focusing on the product and the testimonial. The color palette is soft and muted, contributing to the ad's approachable feel. # Hooks Headline: "The cellulite on both my legs has almost disappeared." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a statement highlighting the promise of "FEEL SMOOTH SKIN" by using the advertised product. The message is intended to hook viewers by presenting the desired end result upfront. - The ad continues by sharing a quote from a customer named Jan who states "The cellulite on both my legs has almost disappeared." after using the product for two months. This is intended to persuade viewers by demonstrating how the product works and what the user experience will be like. - The ad shows a woman holding the advertised product, emphasizing the product being used and making it easier for users to imagine themselves using it. The woman is front and center and the user's attention is drawn directly to her. - Lastly, the ad provides a callout that the product is currently 20% off. This is intended to drive purchase by incentivizing the user to take advantage of a time-sensitive promotion.

# Ad summary This ad promotes Feel's 'Smooth Skin' product. It uses a before-and-after format to highlight the supposed improvement in skin appearance after four weeks. It speaks directly to women who want smooth legs and the confidence to show them off, offering 20% off. # Brand positioning Feel is presented as a lifestyle and wellness brand, focusing on empowering women to embrace their bodies with confidence. The brand emphasizes feeling good in one's skin, aligning with a tone of self-acceptance and personal choice. Feel avoids harsh promises or unrealistic standards, instead focusing on the idea of enhancing natural beauty and confidence through their products. By using language like 'Your Summer Body, Your Rules,' the brand positions itself as supportive and body-positive. # Product Feel's 'Smooth Skin' is presented as a supplement designed to promote smoother skin, particularly on the legs. The product comes in a pink cylindrical container with the brand name 'Feel' displayed in a gradient, rainbow-style color. The container label also includes the product name, 'SMOOTH SKIN'. The advertisement highlights the product's potential to provide confidence and the ability to show off legs. The ad addresses potential purchase barriers by visually demonstrating the supposed before-and-after results of using the product over four weeks. # Visual style The ad has a clean and modern aesthetic, characterized by soft lighting and a minimalist approach. The use of pastel pink and white creates a feminine and approachable vibe. The before-and-after format is clearly presented, and the product is the focal point. # Hooks Headline: Your Summer Body, Your Rules # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by setting a body-positive tone with the message 'Your Summer Body, Your Rules,' encouraging viewers to embrace their bodies. The intention is to empower viewers and make them feel comfortable with the idea of improving their skin for themselves, not for external validation. This is told from the brand's POV. - The ad then shows a before-and-after comparison of legs, labeled 'WEEK 1' and 'WEEK 4,' suggesting the product improves skin appearance over time. The intention is to visually demonstrate the effectiveness of the product, using a 'see-it-to-believe-it' approach, from the customer's POV. - Following the visual demo is a list of benefits written in pink pill-shaped badges, highlighting the outcomes the viewer is meant to expect from the product, i.e. 'LEGS OUT,' 'CONFIDENCE,' and 'SMOOTH SKIN.' The ad is directly spelling out what is to be gained from purchasing the product, told from the customer's perspective. - Finally, the ad showcases the product packaging with a '20% OFF' badge, providing a clear incentive to purchase. The intention is to convert interest into action by offering a tangible discount, narrated from the brand's perspective.

# Ad summary The ad promotes Feel Smooth Skin products, advertising its effects in just 56 days through a before and after visual. # Brand positioning Feel isn’t explicitly positioned in the ad. However, it’s clearly implied that Feel is a premium skin care brand focused on delivering tangible results. Its modern packaging design, minimalist branding, and before-and-after format suggests that Feel focuses on performance over superficial appeal. # Product The ad promotes Feel Smooth Skin, a product designed to improve skin texture and tone within 56 days. The product comes in a distinctive two-tiered pink cylindrical container with minimalist branding. The primary benefit highlighted is smoother skin. The ad presents the product as an effective solution for individuals seeking tangible improvements in their skin's appearance, delivering results in less than two months. # Visual style The ad features a polished, studio-shot aesthetic with a focus on clean lines and minimalist design. The visual motif is built around a side-by-side comparison, with an emphasis on simplicity and clarity. The image treatment includes background removal and color grading, giving the ad a bright and uniform look. The typography is integrated in a simple, modern sans-serif style. The overall style is very Meta-native, which should help scannability in feed. # Hooks Headline: Summer ☀️ Smooth Skin # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by promising smooth skin for the summer, setting an aspirational tone that aligns with seasonal beauty goals. The brand tells this part of the story, aiming to capture attention and set the stage for what’s to come. - Next, the ad presents a before-and-after comparison, showcasing the visual difference in skin texture and tone after a period of use. The brand is presenting this visual as evidence of the product's effectiveness, aiming to persuade the viewer. - Finally, the ad delivers a concise and results-oriented conclusion, reaffirming the promise of smoother skin in just 56 days. The brand is summarizing the intended impact and reinforcing the primary selling point.

# Ad summary This ad promotes Feel Pro Metabolic as a way to reduce appetite, regulate the body's relationship with satiety, and manage blood sugar and insulin levels without the need for weight loss injections. Several female influencers and creators appear to share their experiences. # Brand positioning Feel is presented as a modern wellness brand offering a product that supports weight management by targeting hormones, insulin, and blood sugar regulation. Positioned as a natural alternative to traditional weight loss injections, Feel appeals to those seeking a balanced approach to appetite control and metabolic health. It promotes a lifestyle of well-being, health, and natural solutions, differentiating itself by focusing on body regulation rather than appetite suppression, thereby positioning itself against other aggressive weight loss solutions. The brand employs a functional positioning that emphasizes the regulation of body mechanisms and hormone management. # Product The ad promotes Feel Pro Metabolic, a weight management product designed to regulate the body's interaction with hormones, insulin, and blood sugar. It is presented as an alternative to weight loss injections. This product targets the GLP-1 hormone to manage appetite without complete suppression. Several female influencers share how it helps them feel full and reduces cravings, emphasizing that it's not a quick fix but a method to regulate the body's natural responses to food. Each serving comes in a single-dose stick pack. It is shown to be mixed with water, suggesting an easy-to-consume format. The product addresses the barrier of being hesitant to take weight loss injections by providing a natural alternative. # Visual style The ad combines selfie-style footage with polished commercial shots in diverse settings, giving it a UGC-like feel with elements of professional production. It includes quick cuts between different speakers and locations, maintaining a fast pace, with an estimated BPM of 40 cuts per minute. The audio syncs with the visuals and spoken lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A woman in a car introduces the topic of losing weight without injections. - 00:03–00:06 The woman shares her personal before and after photos showing weight loss. - 00:06–00:07 She states the weight loss was achieved in one month. - 00:07–00:12 A woman introduces Feel Pro Metabolic and describes how it has reduced her appetite from the second week of use. - 00:12–00:17 A woman shows the packaging and states it works on the same GLP-1 hormone as weight loss injections. - 00:17–00:21 Another woman clarifies that the product doesn't suppress appetite but regulates the body's interaction with satiety. - 00:21–00:26 A woman states the product works on insulin and blood sugar levels. - 00:26–00:29 She continues by stating that the product allows you to not want to eat as much. - 00:29–00:32 A woman concludes the ad by stating it's not magic.

# Ad summary A woman discusses her weight loss journey, and how she has been trying to lose weight by eating healthy and working out. She is using Feel Pro Metabolic to help her metabolism. The product helps reduce hunger, fat loss, and regulates calories. # Brand positioning Feel is a brand that focuses on all things women's health and even has products for menopause. The brand positions itself as catering to women looking to improve their health, particularly in the areas of weight management and menopause. # Product Feel Pro Metabolic is a supplement that is aimed at reducing hunger, fat loss, and regulating calories, and includes ingredients like soy peptides and kombucha black tea extract. # Visual style The ad has a UGC feel with natural lighting. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is walking outside. - 00:02–00:10 She is in her kitchen and opens a Feel Pro Metabolic box, then removes a packet. - 00:10–00:29 She pours the Feel Pro Metabolic packet into a glass of water, then drinks it.

# Ad summary A woman shares how the supplement Feel Pro Metabolic helps her with her fitness goals by regulating hunger hormones. She also calls to action by prompting viewers to use her code in the caption for a discount. # Brand positioning Feel is a brand focused on creating supplements that help with metabolic health. The brand aims to fill the consumer's mind as a health-conscious and fitness oriented brand. The values of Feel appear to align with consistency, health, and fitness. The brand seems to push against the status quo of unhealthy snacking habits by offering a supplement to help control those habits. # Product Feel Pro Metabolic is a supplement that comes in individual black packet doses. The product aims to help with metabolic health, keeping consumers full for longer, and help regulate hunger hormones. Its features include a berry taste, soy peptides, rocket apple extracts for fat metabolism support, and kombucha black tea for digestion. It's designed to support consumers stay consistent with their metabolic health, and helps to control snacking habits. # Visual style The ad has a UGC feel. It is filmed indoors and outdoors with natural light. It has quick cuts to keep the viewer's attention. The production quality is relatively polished. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Give it a try and use my code in the caption to get 20% off # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is trying to relate to the viewer by expressing that she struggles with snacking and portion control. - 00:03–00:14 She introduces Feel Pro Metabolic and how it benefits her consistency as a "gym girly." - 00:14–00:32 The woman shares how the supplement tastes, that it has peptides that help the consumer stay full, and other ingredients for fat metabolism. - 00:32–00:37 She says it has many good benefits and is recommended by over 200 nutrition experts. - 00:37–00:42 She calls to action and promotes her code in the caption for 20% off.

# Ad summary In this ad, a creator advertises the Feel Pro Collagen supplement by discussing how it reduces fine lines and wrinkles, as well as improves hair and skin health. The creator prepares a glass of the supplement in her kitchen and explains the product's benefits before showcasing her skin and hair. # Brand positioning Feel is presented as a proactive solution against aging, focusing on supporting skin and hair health from the inside out. The brand aligns with a health-conscious lifestyle, promoting the idea that beauty starts with internal well-being, as opposed to external treatments. The brand is positioning itself to be both functional and emotionally appealing, promising tangible improvements in skin and hair, as well as a more confident, radiant appearance. # Product Feel Pro Collagen is a dietary supplement designed to reduce fine lines and wrinkles, and promote glowing skin by increasing collagen in the body. Marketed towards women, the product is presented as a preventative measure against the loss of collagen that naturally occurs with age. The powder supplement improves skin hydration and suppleness, resulting in a glowing look. It also strengthens and thickens hair. The collagen is prepared by adding it to a glass of water. # Visual style The ad has a polished UGC feel. The video features quick cuts and smooth transitions. The production quality is high, supporting the brand's focus on beauty and self-care. The video is well lit with natural light. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Run, don't walk ladies # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by posing a question about collagen loss to grab the viewer's attention. - 00:04–00:07 00:04–00:07 The creator turns to show herself in the kitchen and opens a cabinet to grab the product container. This visual shows the product being incorporated into the creator's daily routine. - 00:07–00:15 00:07–00:15 The creator shows herself preparing a drink of water and adding the collagen product to it. This reinforces ease of use and integration into a normal daily routine. - 00:15–00:20 00:15–00:20 The creator drinks the collagen mixture. This highlights how the collagen integrates into the daily routine and shows its tasty quality. - 00:21–00:24 00:21–00:24 The creator shows her hair as she brushes it. The tone is positive and confident. - 00:24–00:29 00:24–00:29 The creator shows her skin and touches her face, highlighting its makeup-free quality. This is a positive tone. - 00:29–00:30 00:29–00:30 The creator reiterates the need for the product and promotes a run to go get the product.

# Ad summary This image ad for Feel Pro Metabolic uses a customer testimonial to highlight the product's ability to reduce cravings and support weight loss. It shows a woman's hands pouring the product into a glass, emphasizing its ease of use and integration into daily routines. The ad also features a limited-time discount to encourage immediate purchase. # Brand positioning Feel is presented as a modern, health-focused brand offering convenient solutions for metabolic support. The brand aligns with a lifestyle of wellness and ease, targeting consumers who seek straightforward ways to manage their health. By offering products like Pro Metabolic in single-serving packets, Feel positions itself as a brand that values simplicity and efficacy, contrasting with more complicated or time-consuming health regimens. The brand identity focuses on functional benefits such as craving reduction and weight management. # Product Feel Pro Metabolic is a metabolic support product designed to reduce cravings and aid in weight management. The product comes in a single-serving packet, offering a convenient and portable way to consume it. The ad shows the powder being poured into a glass, implying that it mixes easily with water or another beverage. The advertised benefits are explicitly stated in the testimonial as loss of cravings and losing '1 stone.' This addresses potential purchase barriers related to the effort required to manage weight and metabolic health, presenting Feel Pro Metabolic as an easy-to-use solution for those looking to achieve their health goals. # Visual style The ad has a clean and modern visual style, with a focus on the product and its use. It uses a bright background to make the product and text stand out. The image has a high-quality, studio-shot feel. The color palette is minimal, with a focus on pink, white, and black to draw attention to the product and messaging. # Hooks Headline: "I lost my cravings and 1 stone." # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a testimonial about losing cravings and weight using Feel Pro Metabolic. This is told from the customer's POV to highlight the product's effectiveness through a personal experience. - Next, the ad shows the product being poured into a glass to highlight its ease of use. This is shown from the brand's POV, offering a visual demonstration of how simple it is to incorporate the product into a daily routine. - Finally, the ad mentions a discount. This is presented from the brand's POV, creating a sense of urgency and encouraging immediate purchase.

# Ad summary This ad features a testimonial about the 'Feel Pro Collagen' product. The testimonial states that the product is better than other 'awful tasting animal collagens'. The ad also visually showcases the product with a 20% off offer. # Brand positioning Feel aims to position itself as a provider of palatable and effective collagen supplements, differentiating itself from the common perception of animal-based collagen as having an unpleasant taste. The brand emphasizes enjoyment and ease of use, appealing to consumers who prioritize taste and convenience. It promotes a modern and accessible approach to collagen supplementation, steering away from the traditional image of collagen supplements and focusing on a more appealing consumer experience. # Product The Feel Pro Collagen is a supplement aimed at individuals seeking an alternative to traditional animal collagen products. The product is packaged in a bright pink jar with a modern design. It is presented as a solution to the common issue of unpleasant-tasting collagen supplements. The ad highlights the product's improved taste profile, suggesting it is more enjoyable to consume than other collagen options. The advertisement uses a testimonial and a 20% off offer to suggest that the product is both desirable and accessible, incentivizing purchase. # Visual style The ad uses a bright and modern aesthetic with a clean layout and a focus on pink tones. The product is prominently displayed alongside tennis balls that share the brand color, which creates visual harmony. The high-quality product shot is brightly lit and features minimal retouching. The typography is bold and modern, and the design is optimized for scannability on social media feeds. # Hooks Headline: "No more awful tasting animal collagen." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a quote from a customer named Martin who states, 'No more awful tasting animal collagen.' This is intended to grab attention and create interest by addressing the common pain point of unpleasant-tasting collagen supplements, from the customer's point of view. - The ad features the 'Feel Pro Collagen' product itself, which is meant to visually introduce the brand and showcase the packaging design. The product shot is intended to demonstrate the modern aesthetic and appeal of the 'Feel' brand, from the brand's point of view. - The ad highlights a '20% off' offer using a starburst shape, which serves as an incentive to encourage purchase. This message is coming from the brand and aims to create a sense of urgency and value, from the brand's point of view.

# Ad summary This ad promotes Feel Pro Metabolic sachets, presented by two women sharing their positive experiences. They highlight that the sachets contain probiotics designed to support fullness hormones, which helps in managing food noise and achieving weight loss without drastic diets or extremes. The ad features visuals of the product, preparation steps, and the positive impact of using the product. # Brand positioning Feel, presented via its Pro Metabolic sachets, occupies a space in the consumer's mind as a brand that promotes healthy living through manageable and consistent routines. The brand aligns with a lifestyle where weight management is achieved without resorting to extreme diets or disruptive changes. It emphasizes consistency and balance. The brand offers a functional approach to weight management through probiotics. # Product Feel Pro Metabolic sachets are dietary supplements designed to support fullness hormones, which in turn help manage food noise and contribute to weight loss. The product is presented as a convenient solution to curb cravings and manage food-related thoughts. It's marketed for individuals who find it challenging to maintain a healthy diet due to constant thoughts about food. The product contains a unique blend of ingredients, including specific probiotics. The Pro Metabolic sachets are berry flavored. The main selling point is that consistency can lead to feeling fuller quicker and reduces the constant preoccupation with food. # Visual style The ad features a UGC-style aesthetic, with casual filming and natural lighting. The editing includes quick cuts between speakers and product shots, maintaining a fast pace. The production quality gives off a hybrid feel — leaning more toward polished, which supports an accessible and relatable tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman shares that she's lost 6 pounds without changing anything else, suggesting an easy, effortless solution. - 00:03–00:06 A second woman introduces the concept of achieving results through consistency, rather than restrictive diets or extreme measures, which addresses a common frustration with dieting. - 00:06–00:09 The second woman claims that the Feel Pro Metabolic Sachets have been a game changer for her, framing them as a highly effective solution. - 00:10–00:11 The first woman introduces Feel Pro Metabolic by holding up a single sachet. - 00:12–00:14 The first woman shows a glass of water and a sachet of Feel Pro Metabolic. A hand pours water into a glass, and the product sachet is shown being emptied into the glass. - 00:14–00:17 The second woman introduces the Pro Metabolic sachets from Feel, which shows off the packaging. - 00:17–00:24 The first woman showcases the unique blend of ingredients in the product, emphasizing specific probiotics, to support fullness hormones, highlighting its health benefits. The product is then mixed with a frother, and someone grabs the completed drink with a straw. - 00:24–00:27 The second woman reiterates the need for consistency with the product and says over time you start feeling fuller quicker, adding a testimonial about the product's effects. - 00:27–00:30 The second woman then says you stop thinking about food 24/7. - 00:30–00:33 The second woman introduces food noise and how she's always struggled with that until now. This makes a new claim. - 00:33–00:39 The first woman shares how different it feels when your body is working with you instead of against you, reinforcing the benefit of using the product and the positive bodily experience associated with it.

# Ad summary This ad for Feel Pro Collagen highlights that most collagen never reaches your skin, then claims that Feel Pro Collagen is 4X more absorbent than animal collagen. # Brand positioning Feel is presented as an innovative wellness brand focused on optimizing product absorption. The brand is promoted as cutting through industry norms by addressing a functional issue - collagen absorption - rather than focusing solely on aesthetic benefits. With claims like "4X more absorbent than animal collagen," Feel positions itself through functional superiority. # Product Feel Pro Collagen is a watermelon flavored collagen supplement. The box containing the supplement is pink and split into two parts. The ad explicitly addresses the common issue that "MOST COLLAGEN NEVER REACHES YOUR SKIN", implying that Feel Pro Collagen overcomes this barrier with its superior absorption. The key selling point is that "Feel Pro Collagen is 4X more absorbent than animal collagen", highlighting enhanced effectiveness compared to traditional collagen sources. # Visual style The ad has a clean and modern visual style, using a pastel pink color scheme to convey a sense of wellness and sophistication. The production quality appears high, with sharp focus on the product and clear, legible typography. The layout is simple and direct, with text layered over a product shot to highlight key benefits. The overall design feels native to social media, optimized for quick consumption and easy scannability. # Hooks Headline: BREAKING NEWS: # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by displaying a product box for Feel Pro Collagen and a 20% off badge. The brand is establishing the product and drawing the viewer in with an offer. This is from the brand's perspective. - Next, the ad introduces the problem that most collagen never reaches your skin. The ad is telling the consumer why they might need this product. This is from an external source/industry knowledge perspective. - The ad concludes by stating that Feel Pro Collagen is 4X more absorbent than animal collagen. The brand is claiming that their product solves the stated problem by being more effective than traditional collagen products. This is from the brand's perspective.

# Ad summary A woman shares her experience with Feel Pro Metabolic supplement to reduce cravings and help with appetite. # Brand positioning Feel Pro Metabolic positions itself as a solution for gut health, metabolism, and appetite control. It suggests a holistic approach to wellness rather than a quick fix. The brand aligns with a lifestyle focused on consistent habits and control. The product comes in a minimalist, modern box, which implies a functional approach to wellness, prioritizing simplicity and effectiveness. By addressing the issue of constant snacking and cravings, the brand aims to occupy a space in the consumer's mind as a reliable partner for maintaining consistent and healthy habits. # Product Feel Pro Metabolic is a berry flavored dietary supplement designed to support gut health, metabolism, and appetite control. It comes in individual black packet servings, contained within a sleek, minimalist, light-blue box. The product aims to help users feel fuller for longer, reducing the need for constant snacking and supporting consistent, healthy habits. It addresses the purchase barrier of quick fixes by positioning itself as a solution for sustainable appetite control and metabolic support. # Visual style The ad has a casual, UGC feel, enhanced by the use of selfie-style shots, natural lighting, and static shots. The editing style is fairly slow, emphasizing the speaker's personal experience and testimonial. The use of a natural, conversational tone and relatable visuals aims to create a sense of authenticity and trust with the audience. The setting is in the creator’s home. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action It's definitely worth checking out # Point of view - [object Object] # Storyline - 00:00–00:07 The creator establishes her credibility by stating her struggles with finishing meals and constant snacking and cravings. - 00:11–00:17 The creator describes her discovery of Feel Pro Metabolic, which is meant to support gut health, metabolism, and appetite. - 00:18–00:27 The creator shows how the product is prepared: adding it to water. Then she provides a testimonial on how the product helped her feel full for longer, which helped with consistent habits and more control. - 00:28–00:33 The creator concludes with a CTA to check it out, stating that it is worth it.

# Ad summary A woman is advertising Feel Pro Collagen as the world's first true vegan collagen and an alternative to collagen made from boiled animal bones or crushed fish scales. She says that Feel Pro Collagen does contain the right amino acids, and a study of over 13 leading collagen brands showed that Feel Pro Collagen reduced wrinkles by 32.9% in 8 weeks. She claims that Feel Pro Collagen is vegan, backed by science, and effective, so people should try it for themselves. # Brand positioning Feel is presented as a modern, science-backed wellness brand offering a vegan alternative to traditional collagen supplements. The brand positions itself as a leader in the vegan collagen space, emphasizing scientific evidence and tangible results. This positions it for health-conscious consumers seeking ethical, effective beauty solutions, aligning with a lifestyle focused on mindful consumption and wellness. # Product Feel Pro Collagen is advertised as the world's first true vegan collagen supplement, designed as an alternative to collagens sourced from boiled animal bones or crushed fish scales. The product is for consumers seeking ethical, vegan collagen options. Its key USP is that unlike most vegan collagens, it contains the right amino acids. It is scientifically proven to match human type I collagen, and is proven to reduce wrinkles by 32.9% in just 8 weeks, based on a study involving over 13 leading collagen brands. The ad presents Feel Pro Collagen as an effective, vegan alternative that delivers visible results. # Visual style The ad features a clean and bright aesthetic, suitable for social media. Editing is fairly static, with minimal transitions. The video has a UGC feel, enhancing authenticity. The pacing is moderate, aligning with the spoken content and product claims. # Benefits - [object Object] # Features - [object Object] # Call to action You have to try it for yourself. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter explains that the collagen she could find was made from boiled animal bones or crushed fish scales. - 00:04–00:08 The presenter transitions to describing Feel Pro Collagen as the world's first true vegan collagen. - 00:08–00:11 The presenter highlights that Feel Pro Collagen is scientifically proven to match human type 1 collagen. This makes the product sound high-end and trustworthy. - 00:12–00:17 As a continuation, the presenter says that most vegan collagens don't actually contain the right amino acids, but Feel Pro Collagen does. - 00:17–00:26 The presenter pivots to talking about results, citing a study of over 13 leading collagen brands that shows that Feel Pro Collagen came out on top, reducing wrinkles by 32.9% in only eight weeks. - 00:26–00:29 The presenter says that Feel Pro Collagen is vegan, backed by science, and effective. - 00:29–00:32 The presenter concludes by saying that people have to try Feel Pro Collagen for themselves.

# Ad summary This ad for Feel Pro Collagen features several women talking about the benefits of the product, with demonstrations of its use. # Brand positioning Feel is presented as a brand that prioritizes inner beauty and well-being, aligning itself with the notion that true beauty starts from within. It positions itself as an alternative to external cosmetic procedures, like fillers and botox, suggesting a more natural and holistic approach to beauty. The brand promotes a lifestyle that values healthy habits and self-care, emphasizing the importance of nourishing the body from the inside out. Feel carves out a space in the market for those seeking a vegan and natural approach to beauty, appealing to consumers who are conscious about the ingredients they consume and their impact on the environment. # Product Feel Pro Collagen is presented as a vegan supplement that supports collagen production from within. Marketed as the number one vegan collagen in the world, it contains 18 amino acids and vitamin C, which helps with better absorption. It is formulated to be similar to the body's natural collagen, with claims that the product's high absorption leads to visible improvements in the skin both from the inside and out. The product comes in powder form, packaged in individual sachets for ease of use. # Visual style The ad has a polished feel, with a mix of static shots and quick cuts. The production quality is high-end, resembling a typical commercial. The ad appears to be a compilation of user-generated content (UGC) from various customers. Pacing is consistent, with around 6 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman wearing a dark blue blazer and hijab states that real beauty starts from within, implying that external treatments like fillers and botox are not as effective as internal care. This is meant to position the brand as a purveyor of true beauty and self-care. - 00:05–00:08 A woman showcases the Feel Pro Collagen, noting that it supports collagen production from within, highlighting the product's primary function and benefit. - 00:08–00:12 Another woman shows a glass with a dissolved sachet and drinks it, asserting that it is the number one vegan collagen globally and 100% vegan, reinforcing its USP and credibility. - 00:12–00:15 A woman spoons the product into a glass jar, pointing out it contains 18 amino acids, emphasizing the nutritional composition. - 00:15–00:20 A woman stirs the product into a glass, explaining its formulation is similar to natural collagen in the body and that it contains vitamin C, which helps with better absorption, underscoring its effectiveness and natural composition. - 00:20–00:28 A woman holds up a box of Feel Pro Collagen, noting it has a very high absorption rate so you will really benefit from it, and you will see the effect on your skin from the inside and out, emphasizing the product's effectiveness and visible results.

# Ad summary This ad showcases Feel's vegan collagen supplement and highlights its benefits. It includes a free gift offer of beauty gummies to entice customers. # Brand positioning Feel is presented as an innovative and health-conscious brand, leading the way with its 'World's 1st Vegan Collagen' offering. The brand positions itself in the wellness market by catering to health-conscious consumers, particularly those who prefer plant-based alternatives. By focusing on clinically proven results, the brand builds trust and credibility with the customer. Its visual presentation includes modern packaging in pastel colors, which positions the brand as contemporary and approachable, appealing to a lifestyle that values health and beauty. # Product The featured product is Feel Vegan Collagen, a supplement designed to deliver clinically proven results in 28 days. It is marketed as the 'World's 1st Vegan Collagen', targeting consumers who are looking for plant-based alternatives to traditional collagen supplements. The product is showcased alongside Feel Beauty Gummies, which are offered as a free gift. The packaging is modern and sleek, indicating the brand's focus on premium quality and consumer appeal. The ad addresses the consumer's desire for effective beauty and wellness solutions, while also catering to ethical and dietary preferences. It entices consumers with an offer of a free gift, worth £35. # Visual style The ad uses a polished, studio-shot aesthetic with soft lighting and a pastel color palette to create a clean and modern look. The grid layout emphasizes the product and offer, while the typography is clean and legible. The overall style aligns with typical in-feed visuals, aiming to be scannable and attention-grabbing. # Hooks Headline: World's 1st Vegan Collagen # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing "World's 1st Vegan Collagen" which grabs the viewer's attention by emphasizing the product's innovative nature, as experienced from the brand's POV. This sets the stage for the ad's focus on uniqueness and market leadership. - Next, "Clinically Proven Results in 28 Days" provides a tangible, time-bound benefit, as stated from the brand's POV, appealing to viewers seeking fast and reliable results. - Finally, a 'FREE' offer of Beauty Gummies is visually presented to entice viewers, encouraging immediate purchase. This builds excitement and provides a compelling reason to consider the featured product, experienced from the brand's POV.

# Ad summary This ad promotes Feel Pro Collagen powder. The ad features a woman who shares that good quality skin means skin that has good elasticity and firmness. She states that collagen, not botox and fillers, gives you that. She shares that she has done her research and trial and error and that Feel Pro Collagen powder is her go-to. She states that you want something that's high absorption rate, which this is, and that increases your collagen production, which this does. She adds that it also has vitamin C, which helps that collagen become more bioavailable in the body. She states that collagen isn't just for your skin, it's for your hair and nails, and when we talk about skin, we're not just talking about our face, we're talking about the rest of the body too. She concludes by saying that good quality collagen supplements actually work. # Brand positioning Feel is presented as a brand that offers high-quality collagen supplements. The brand aims to occupy a space in the consumer's mind as a provider of effective collagen products that promote skin elasticity and firmness. The brand aligns with values of research, trial and error, and high absorption rates. The brand pushes against the norm of relying on Botox and fillers for skin quality, instead promoting collagen as a natural alternative. The brand positioning is functional, focusing on performance and effectiveness. # Product Feel Pro Collagen powder is a collagen supplement designed to improve skin elasticity and firmness. It is for individuals seeking to enhance their skin, hair, and nail health. The product boasts a high absorption rate and increases collagen production. It contains vitamin C, which helps the collagen become more bioavailable in the body. The ad addresses the purchase barrier of skepticism by asserting that good quality collagen supplements actually work. The product is presented as a go-to solution for those who have done their research and trial and error. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of static shots with smooth transitions. The production quality is high-end, supporting the intended tone of expertise and trustworthiness. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman states that good quality skin means skin that has good elasticity and good firmness. This is intended to define what constitutes good skin quality. - 00:04–00:07 00:04–00:07 The woman states that botox and fillers don't give you that, collagen does. This is intended to position collagen as a superior alternative to botox and fillers for achieving good skin quality. - 00:07–00:13 00:07–00:13 The woman states that she has done her research and trial and error and that Feel Pro Collagen powder is her go-to. This is intended to establish her credibility and endorse the product as a reliable choice. - 00:13–00:21 00:13–00:21 The woman states that you want something that's high absorption rate, which this is, and that increases your collagen production, which this does. This is intended to highlight the product's key features and benefits. - 00:21–00:27 00:21–00:27 The woman states that it also has vitamin C, which helps that collagen become more bioavailable in the body. This is intended to further emphasize the product's effectiveness and benefits. - 00:27–00:34 00:27–00:34 The woman states that collagen isn't just for your skin, it's for your hair and nails, and when we talk about skin, we're not just talking about our face, we're talking about the rest of the body too. This is intended to broaden the product's appeal by highlighting its benefits for various parts of the body. - 00:34–00:37 00:34–00:37 The woman states that good quality collagen supplements actually work. This is intended to address skepticism and assure viewers of the product's effectiveness.

# Ad summary The ad features a woman sitting in her car, who is on her way to book a botox appointment. She then provides a trigger warning and explains how after turning 30, her skin changed and it genuinely scared her, so she bought the first collagen she saw online. She didn't read into it and didn't research anything. She then states, "Honestly, I don't think it did much." Next, she shares that she found Feel Pro Collagen and realized that not all collagen is the same. This one helps your body produce its own collagen and it's vegan, which she loves. Since she has been taking it consistently, her skin feels more hydrated and smoother, and it has life in it again. She states that she doesn't get that panic feeling when she looks in the mirror anymore, and if your skincare isn't giving what it's supposed to, this is what she would add in. # Brand positioning The ad presents Feel Pro Collagen as a modern, science-backed vegan collagen product that helps your body produce its own collagen. This implies the brand is for consumers who are health-conscious and want a natural approach to skincare. The brand is positioned as a solution for individuals whose skin has changed after turning 30, and their current skincare routine isn't providing the desired results. This positioning challenges the norm of quick-fix skincare solutions, suggesting a more sustainable and holistic approach by supporting the body's natural collagen production, thereby placing the brand in the health and wellness category. # Product The ad features Feel Pro Collagen, a vegan collagen supplement presented in a pink and orange cylindrical container. The product is designed to help your body produce its own collagen. It contains vegan collagen with an amino acid profile, identical to Type 1 human collagen. The product addresses the purchase barrier of ineffective collagen supplements by highlighting its unique formulation that supports the body's natural collagen production. The ad highlights that Feel Pro Collagen leads to more hydrated and smoother skin. The product is mixed into a drink and consumed. # Visual style The ad has a polished UGC feel, with a mix of static shots and quick cuts. The lighting appears natural, creating a casual and relatable atmosphere. The editing rhythm is moderate, and the cuts often sync with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator starts the video by stating that she was just disclosed to book that Botox appointment. - 00:03–00:04 She then provides a "trigger warning". - 00:04–00:07 The video transitions to the creator laying in bed. She explains how after she turned 30, her skin changed, and it genuinely scared her. - 00:07–00:13 As a follow-up, the creator states that she bought the first collagen she saw online and didn't really read into it or research anything. - 00:13–00:15 Following this, she explains that she doesn't think it did much. - 00:16–00:20 She transitions into stating that she found Feel Pro Collagen, and that's when she realized that not all collagen is the same. - 00:20–00:25 She then elaborates, stating that Feel Pro Collagen actually helps your body produce its own collagen and it's vegan, which she loves. - 00:25–00:31 The creator explains that she has been taking it consistently and her skin just feels more hydrated, smoother, like it has life in it again. - 00:31–00:38 The video wraps up with the creator stating that she doesn't get that panic feeling when she looks in the mirror anymore, and if your skincare isn't giving what it's supposed to, this is what she would add in.

# Ad summary This image ad features a before and after of a woman's face after four weeks of using Feel Pro Collagen. The left side of the ad displays a woman's face labeled as 'Week 0' and the other side displays a similar face that is labeled as 'Week 4', in an attempt to show the viewer the product works to provide results in a short period of time. In the center of the image is Feel Pro Collagen which claims to have been tested and proven to work in 5 human trials. The ad offers 20% off. # Brand positioning Feel is presented as a brand that prioritizes scientific testing and real results. The ad explicitly states the brand's product has been validated in 5 human trials, positioning it as a reliable and effective solution. By contrasting its clinically-tested formula with "expensive protein powder," the brand aims to distinguish itself from competitors who may lack rigorous testing. The visual aesthetic is modern and clean, reinforcing a sense of trust and competence. Overall, Feel seeks to occupy the space of a scientifically-backed collagen supplement that delivers visible, tangible benefits to its customers. # Product Feel Pro Collagen Reimagined is a vegan collagen supplement that is tested and proven to work in 5 human trials. The pink and yellow round container of protein powder is aimed at individuals seeking visible results, as demonstrated by the before-and-after face comparison included in the ad. The product claims to offer a "Vegan Collagen with an Amino Acid Profile, identical to Type 1 Human Collagen". The purchase barrier being addressed is that not all collagen products are equal, and that Feel's product is superior due to clinical testing and proven results. The product is currently being offered at 20% off. # Visual style The ad has a clean, clinical aesthetic with a focus on demonstrating results. The before-and-after photos have been subtly retouched. Color grading is bright, and the light pink background maintains a soft and feminine vibe. Typography is legible and direct. Overall, the visual style aims to convey trust and confidence in the product's efficacy. # Hooks Headline: If it's not clinically tested, # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by questioning the effectiveness of non-clinically tested products, introducing a problem that the product aims to solve. This message is conveyed from the brand's perspective, suggesting that if a product is not clinically tested, it's essentially just an overpriced protein powder. - A before-and-after comparison of a woman's face highlights the supposed results of using the product. This visual demonstration is presented from the customer's perspective, showing potential buyers the visible differences after just four weeks of product usage. - The inclusion of the Feel Pro Collagen Reimagined product reinforces the brand's claim of scientific validation and effectiveness. This is the brand's perspective, emphasizing the product's unique formula and clinical testing to persuade potential customers. - The ad wraps up by offering a 20% discount, incentivizing immediate purchase and making the product more appealing. This persuasive move comes from the brand's perspective, encouraging consumers to try the product now.

# Ad summary A video ad promoting Feel Pro Collagen. The ad features several women, who all present as creators and customers, sharing information and touting the benefits of the product. The ad highlights the claim that it's more effective than marine and bovine collagen, and that it is clinically proven to reduce wrinkles by 32.9% in 28 days. # Brand positioning Feel positions itself as a provider of advanced nutritional supplements. This ad focuses on Feel's commitment to cutting-edge formulations, as implied by the reference to outperforming traditional collagen sources and offering a true vegan alternative. The brand is presented with a modern, scientific, and somewhat luxurious image, emphasizing clinically proven results and innovative ingredients. The brand appeals to consumers who value both efficacy and ethical considerations in their wellness choices. Feel challenges the norm of relying on animal-derived collagens by offering a vegan alternative that is presented as superior, therefore making it an option for those who may have previously been excluded from the category. # Product Feel Pro Collagen is a vegan collagen supplement designed to match all the amino acids of human Type 1 collagen. According to the ad, this supplement is more effective than marine and bovine collagen. It is strawberry peach flavored, and it is designed to strengthen hair, skin, and nails. The ad states that Feel Pro Collagen is clinically proven to reduce wrinkles by 32.9% in just 28 days. The product packaging is a pink cylindrical container. # Visual style The ad has a UGC feel, with bright lighting and everyday environments. The video uses quick cuts and jump cuts. The production quality appears to be a hybrid of a polished commercial and UGC, which supports a tone of authenticity. The cuts are timed to the speech of the speakers. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman stands in a kitchen with a box of Feel collagen. She claims that this collagen is even more effective than marine and bovine collagen. This introduces the product and presents a core benefit. - 00:03–00:08 00:03–00:08 A woman stands in a room holding a tub of Feel Pro Collagen. She states that it is a true vegan collagen that matches all the amino acids of human Type 1 collagen. This highlights the unique vegan nature of the product and its compatibility with human collagen. - 00:08–00:13 00:08–00:13 A woman stands in a bright kitchen holding a glass of the dissolved Feel Pro Collagen product. She notes that it will really help to strengthen hair, skin, and nails. This emphasizes the beauty benefits of the product from the perspective of a satisfied customer. - 00:13–00:18 00:13–00:18 The woman from 00:03-00:08 opens her laptop and states that, in a study with 13 leading collagen brands, Feel Pro Collagen came out on top. This provides proof of the product's superiority from what is presented as an external study. - 00:18–00:24 00:18–00:24 The woman from 00:00-00:03 returns and states that Feel Pro Collagen is clinically proven to reduce wrinkles by 32.9% in just 28 days. This highlights the product's clinical backing and quick results. - 00:24–00:29 00:24–00:29 The woman from 00:08-00:13 shares that she has been taking the product for about three years and has really noticed a big benefit. This provides a personal testimonial and long-term proof of efficacy. - 00:29–00:33 00:29–00:33 The woman from 00:03-00:08 returns again to state that Feel Pro Collagen is finally a vegan collagen that actually works. This provides a final affirmation of the product's efficacy and unique selling point as a vegan option.

# Ad summary This ad promotes Feel Pro Menopause, a daily drink made with natural ingredients that helps with menopause symptoms. The ad features a woman who shares her experience with menopause and how Feel Pro Menopause has helped her feel better. # Brand positioning Feel is presented as a modern wellness brand offering an alternative to traditional capsules for managing menopause symptoms. The brand aims to occupy a space in the consumer's mind as a provider of easy-to-take, enjoyable daily drinks made with natural ingredients. The brand aligns with a lifestyle that values natural health solutions and convenience, pushing against the norm of taking capsules. The brand positioning is both functional (easy to take, natural ingredients) and emotional (feeling better during menopause). # Product Feel Pro Menopause is a daily drink made with natural ingredients designed to help women manage menopause symptoms. It is presented as an alternative to capsules, offering a more enjoyable and easy-to-take option. The drink is described as light and fruity, with a mango squash flavor. It addresses the purchase barrier of disliking capsules and emphasizes the use of natural ingredients. The ad highlights that the product has helped the customer feel better and encourages viewers to try it. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is high-end, supporting the intended tone of a reliable and effective product. The pacing is consistent, with a moderate cut rate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The woman introduces the product and states that if menopause is messing with you and you hate taking capsules, then this may be your answer. This is told from the perspective of a customer who is sharing her experience with the product. The tone is friendly and approachable, aiming to grab the viewer's attention. - 00:06–00:09 00:06–00:09: The woman shares that when she hit menopause, she felt totally off. This is told from the perspective of a customer who is sharing her experience with the product. The tone is relatable and empathetic, aiming to connect with viewers who may be experiencing similar symptoms. - 00:09–00:12 00:09–00:12: The woman shares that she tried to power through with better food and more movement. This is told from the perspective of a customer who is sharing her experience with the product. The tone is relatable and empathetic, aiming to connect with viewers who may be experiencing similar symptoms. - 00:12–00:24 00:12–00:24: The woman shares that she found Feel Pro Menopause, which is not a capsule but a daily drink that is easy to take and tastes good, like a mango squash, and is made with natural ingredients. This is told from the perspective of a customer who is sharing her experience with the product. The tone is enthusiastic and positive, aiming to persuade viewers to try the product. - 00:24–00:38 00:24–00:38: The woman shares that if menopause has left you feeling tired, bloated, and foggy, and you can't stand taking capsules, try Feel Pro Menopause, as it has worked for her and might work for you as well. This is told from the perspective of a customer who is sharing her experience with the product. The tone is encouraging and supportive, aiming to persuade viewers to try the product.