How Elysium Health Advertises on Meta

# Ad summary This ad features a quote from TIME magazine calling the product "...the closest we've gotten to a fountain of youth." The ad features a person walking toward a waterfall in the background. # Brand positioning Basis is presented as a brand focused on anti-aging and longevity, positioning itself as a near "fountain of youth." The brand aligns with a lifestyle of wellness and vitality, appealing to those who seek to maintain their youthfulness. It differentiates itself by offering a product that is scientifically backed and recognized by reputable sources like TIME magazine, suggesting a departure from typical anti-aging products that may rely on hype or unproven claims. The brand positioning is both functional, in terms of providing tangible anti-aging benefits, and emotional, by tapping into the desire for youthfulness and vitality. # Product The product is a supplement contained in a white jar with a silver lid. The jar appears to contain white capsules or tablets. The product is positioned as a means to achieve or approach the "fountain of youth," suggesting anti-aging benefits. The ad addresses the purchase barrier of skepticism by featuring a quote from TIME magazine, lending credibility to the product's claims. The ad implies that the product is worth trying or buying because it offers a scientifically recognized approach to maintaining youthfulness. # Visual style The ad has a clean and minimalist visual style, with a focus on natural imagery and a muted color palette. The production quality appears to be high, with professional photography and careful attention to detail. The visual motifs include the use of a natural landscape (waterfall) to symbolize youthfulness and vitality. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is clean and legible, with a focus on readability. The style aims to convey a sense of sophistication and credibility, aligning with the brand's positioning as a scientifically backed anti-aging solution. # Hooks Headline: "...the closest we've gotten to a fountain of youth." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a quote from TIME magazine, stating that the product is "...the closest we've gotten to a fountain of youth." This is included to immediately establish credibility and intrigue, positioning the product as a scientifically recognized solution for anti-aging. The audience experiences this from the perspective of an external source (TIME magazine), lending authority to the claim. - The ad then visually presents the product alongside a person walking towards a waterfall, symbolizing the pursuit of youthfulness and vitality. This is included to create a visual metaphor for the product's benefits, associating it with the natural and timeless concept of a "fountain of youth." The audience experiences this from the brand's perspective, showcasing the product in a context that reinforces its anti-aging promise.

# Ad summary The image ad for Elysium's Basis product presents the product as a solution to aging and declining NAD+ levels. It uses a clean and minimalist aesthetic to convey sophistication and scientific credibility. # Brand positioning Elysium is presented as a science-backed wellness company focused on combating aging through innovative supplements. The brand emphasizes a functional approach to health, focusing on cellular health and longevity. By aligning with scientific validation, Elysium aims to occupy a premium space in the consumer's mind, appealing to those who value research-driven solutions. The brand promotes a proactive approach to health, encouraging consumers to address aging at a cellular level, moving away from superficial or short-term fixes. # Product The featured product is Elysium Basis, a dietary supplement designed to increase NAD+ levels in the body. Basis is presented as a way to promote cellular health and combat the effects of aging. The supplement comes in capsule form and is packaged in a sleek, modern white jar with a metallic lid. The ad suggests that taking Basis for 30 days can lead to more youthful levels of NAD+. # Visual style The ad employs a clean and minimalist aesthetic with a soft color palette. The production quality appears to be high, with professional lighting and composition. The overall style leans toward a scientifically-credible and sophisticated feel, which may increase trust and engagement in-feed. # Hooks Headline: Get youthful NAD+ in 30 days # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by introducing the problem of declining NAD+ levels and their connection to aging. The intention is to immediately grab the viewer's attention by highlighting a health concern. The brand is telling the viewer that Basis is a solution to this problem. - The visual focus shifts to the Basis product, showing a hand picking up a capsule. This reinforces the idea that the product is an easy solution. The customer is experiencing the ease of use. - The ad concludes by visually reinforcing the brand and product. This reinforces the idea that Elysium can help you 'Get youthful NAD+ in 30 days.' The brand is reiterating the potential benefits and setting an expectation for the product's effects.

# Ad summary A woman in her kitchen promotes Elysium Health Basis capsules as her fountain of youth. She references Hailey Bieber's comment about NAD and never aging, then shares that Basis has eliminated her fatigue, supports a healthy inflammatory response, supports collagen synthesis for healthy skin, helps increase cellular energy, and protects DNA from stressors. # Brand positioning Elysium Health is presented as a premium wellness brand offering science-backed supplements for cellular health and longevity. The brand positions itself as a modern solution for anti-aging, contrasting with traditional methods like IV infusions. By aligning with celebrity endorsements and emphasizing scientific benefits, Elysium Health aims to occupy the space of accessible, effective, and trustworthy anti-aging solutions. # Product Basis by Elysium Health is a dietary supplement in capsule form designed to support cellular health and combat aging. The product is packaged in a white jar with minimalist branding. The supplement is presented as an alternative to IV infusions for NAD, emphasizing convenience and ease of use. The ad highlights several benefits, including eliminating fatigue, supporting a healthy inflammatory response, supporting collagen synthesis for healthy skin, increasing cellular energy, and protecting DNA from stressors. The recommended dosage is two capsules a day, making it an easy addition to a daily routine. # Visual style The ad has a clean, bright, and natural aesthetic. The setting is a well-lit kitchen with white decor. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a UGC feel. The pacing is consistent, with cuts timed to the speaker's pauses. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a reference to Hailey Bieber's comment about NAD and anti-aging. - 00:03–00:09 The creator introduces Elysium Health Basis as her "fountain of youth" and a convenient alternative to IV infusions. - 00:09–00:13 The ad shows the product packaging and highlights that it's just two capsules a day. - 00:13–00:25 The creator shares the benefits she has experienced from taking Basis, including eliminating fatigue, supporting a healthy inflammatory response, supporting collagen synthesis for healthy skin, increasing cellular energy, and protecting DNA from stressors. - 00:25–00:29 The creator concludes by stating that Basis is officially staying in her morning habit stack.

# Ad summary This image ad promotes Basis supplements, highlighting their benefits in restoring NAD+ levels that decline with age, using a natural, lifestyle-focused visual approach. # Brand positioning Basis is presented as a premium wellness brand focused on healthy aging through cellular health. The brand positions itself as a solution to age-related decline in NAD+ levels, offering supplements to restore cellular energy, muscle support, and overall healthy aging. The ad avoids overt claims or aggressive marketing, instead using a subtle, lifestyle-oriented approach with natural light and a serene setting to imply a sophisticated, health-conscious consumer base. It aligns with the trend of proactive aging and personalized wellness, focusing on foundational health at a cellular level. # Product The featured product is Basis, a dietary supplement designed to restore NAD+ levels. It is presented as a solution to counteract the decline in NAD+ that occurs with age, specifically after midlife. The supplement is marketed to provide benefits such as cellular energy, muscle support, and healthy aging. The product comes in a white jar with a silver lid, and capsules are shown beside the jar. The advertisement addresses the common concern of aging and declining physical function, offering a proactive approach to maintain health. The overall message suggests that Basis is worth trying or buying because it helps maintain vitality and physical well-being as one ages. # Visual style The ad features a lifestyle-oriented visual aesthetic with a focus on natural lighting and serene imagery. The production quality appears highly polished and studio-shot, with attention to detail in the composition and color grading. A frosted gray rectangle is layered on top of the background image to create separation for the headline. The typography is clean and legible, without being overly stylized. Overall, the visual style aims to convey a sense of sophistication, wellness, and natural health, contrasting the functional claims with an aspirational lifestyle context. This approach may enhance scannability in-feed by presenting information clearly and attracting attention through its polished appearance. # Hooks Headline: NAD+ drops up to 50% by midlife. Basis brings it back. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the problem of declining NAD+ levels with age, stating "NAD+ drops up to 50% by midlife," immediately capturing attention and framing the issue for the viewer. This is told from the brand's perspective as an educational/informative opener. - It then introduces Basis as the solution, with the tagline "Basis brings it back," suggesting that the product can restore these declining levels. This part of the story is presented from the brand's perspective, positioning Basis as the resolution to the problem it introduces. - Finally, the ad lists specific benefits provided by Basis - "Cellular energy," "Muscle support," and "Healthy aging" - to further illustrate the product's value proposition and reassure potential customers about its effectiveness. This information is provided from the brand's point of view, showcasing how Basis addresses specific needs and desires related to aging and health.

# Ad summary An ad for Basis promotes NAD+ production to combat aging. It features a clean, minimalist aesthetic with an endorsement from TIME magazine and a product shot alongside poolside lifestyle elements, highlighting Basis as a modern, scientifically-backed approach to wellness. # Brand positioning Basis positions itself as a science-backed solution to combat aging at the cellular level. With the endorsement of TIME magazine, the brand leverages credibility and trust. Its minimalist aesthetic and focus on cellular health appeal to consumers who value a modern, sophisticated approach to wellness, differentiating itself from brands that may rely on purely cosmetic or unsubstantiated claims. Basis aims to occupy the space of credible and effective anti-aging solutions, appealing to a discerning customer base. # Product Basis is presented as a supplement designed to boost NAD+ levels, which decline with age. The product comes in a solid white jar with the brand name, Basis, in gray font on-package. The advertisement emphasizes the functional benefit of bringing NAD+ levels back to combat aging. The product's minimalist packaging and presentation highlight its scientific approach and premium positioning, which suggests it is worth trying for those concerned about the effects of aging. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and minimalist design. The visual motifs include bright, natural lighting, muted color grading, and a focus on simple product placement. The typography is clean and legible, contributing to a modern and sophisticated feel. The ad contrasts with typical platform norms by opting for a more refined and less cluttered visual style, which may help it stand out in a busy feed. # Hooks Headline: NAD+ perfected # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad highlights the endorsement of the brand from TIME magazine to establish credibility and instantly capture attention. The source is conveyed from the brand's perspective and is placed at the top left of the ad. - The ad introduces the concept of NAD+ (Nicotinamide Adenine Dinucleotide) being perfected, clarifying what the product focuses on and how it brings optimization. The source is conveyed from the brand's perspective, serving as the main headline of the advertisement. - The ad explains that NAD+ declines with age and Basis brings it back, explaining the product's functional value. The source is conveyed from the brand's perspective, providing a simple, direct explanation of the product's use case and reinforcing its core benefit of combating aging.

# Ad summary This image ad features a testimonial quote from TIME about Basis, a product that boosts NAD+ by 40%, increases cellular energy, fights cellular aging, and is backed by clinical research. The ad uses a serene lake background to position the product as part of a youthful lifestyle. # Brand positioning Basis is presented as a science-backed solution for cellular health and aging. It positions itself as a premium supplement that enhances cellular energy and boosts NAD+ levels, aligning with a health-conscious lifestyle. The brand emphasizes credibility by referencing clinical research and recognition from TIME. It occupies a space in the market for consumers seeking advanced, researched-backed anti-aging solutions, distinguishing itself through scientific validation and a focus on cellular health. # Product Basis is a supplement designed to boost NAD+ levels by 40%, increase cellular energy, fight cellular aging, and is backed by clinical research. The product is aimed at individuals seeking to combat the effects of aging at a cellular level. Key features include boosting NAD+, increasing cellular energy, and fighting cellular aging, all supported by clinical research. The product is presented as a premium supplement that is worth trying for its anti-aging benefits and scientific validation. It's packaged in a white, cylindrical jar. # Visual style The ad uses a polished, studio-shot aesthetic with a soft, natural color palette. The background is blurred to emphasize the product. The typography is clean and modern, enhancing scannability. The visual style aims to convey trustworthiness and align the product with a lifestyle of health and wellness. # Hooks Headline: "the closest we've gotten to a fountain of youth" # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the recognizable "As seen in TIME" badge, which immediately signals credibility and authority, told from the brand's perspective. This is included to establish trust and recognition by association with a well-known publication. - The headline quote, "the closest we've gotten to a fountain of youth," comes from TIME, which further bolsters the product's anti-aging claims, told from the perspective of an external, reputable source. This is intended to capture attention and pique the viewer's interest. - A list of product benefits, including "Boosts NAD+ by 40%," "Increases cellular energy," "Fights cellular aging," and "Backed by clinical research", is displayed near the product, from the brand's perspective. These are included to highlight the functional aspects of the product and build trust through scientific support. - The product, a white jar labeled "Basis," is showcased in the lower right, from the brand's perspective. It serves as a visual anchor, associating the claims and testimonials with the physical product.

# Ad summary This ad showcases a rejuvenating supplement, promoting its scientifically-backed benefits and featuring a woman enjoying a tranquil, spa-like experience, enhanced by a media quote. # Brand positioning The brand positions itself as a provider of scientifically-backed supplements aimed at cellular health and anti-aging, presenting a sophisticated and luxurious image. The product promises to boost NAD+ levels, increase cellular energy, and combat cellular aging. The brand seems to be targeting customers who are health-conscious, well-informed, and interested in advanced, science-based solutions for maintaining youthfulness and vitality. It ignores category norms by focusing on clinical backing rather than just aesthetic or superficial benefits. # Product The featured product is a supplement called 'Basis' intended to boost NAD+ levels, increase cellular energy, and fight cellular aging. The supplement is showcased as a clinically researched solution to improve overall cellular health. It's positioned for individuals seeking to combat the effects of aging at a cellular level and increase their energy. The product comes in a cylindrical white jar with a silver lid, suggesting a focus on scientific backing and quality. # Visual style The ad has a polished, studio-shot aesthetic, creating a sense of luxury and sophistication. The visual motifs include a serene natural setting and a minimalist product presentation, conveying a sense of calm and scientific credibility. The image treatment features soft lighting and natural color grading, enhancing the spa-like atmosphere. The typography is clean and legible, reflecting a high-end brand image. The style aims to balance a credible, science-backed look with aspirational natural beauty. # Hooks Headline: "the closest we've gotten to a fountain of youth" # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a credible media endorsement from TIME, aiming to establish immediate trust and authority by associating the product with a respected publication. The brand is telling the story. - Next, the ad lists key benefits of the product, such as boosting NAD+ levels, increasing cellular energy, fighting cellular aging, and clinical research backing. The brand continues to tell the story, reinforcing the product's functionality and scientific validation. - Finally, a visually serene woman is shown relaxing in a natural pool with the Basis product placed beside her. From the customer's perspective, the ad presents a lifestyle-integrated moment of use, subtly connecting the supplement with relaxation, rejuvenation, and overall well-being.

# Ad summary This ad showcases a skincare product with anti-aging benefits, emphasizing increased cellular energy and clinical backing. It uses a quote from TIME magazine to highlight its effectiveness and credibility. # Brand positioning Basis is presented as a brand focused on anti-aging and cellular health. The ad emphasizes the product's scientifically-backed benefits, aiming to position the brand as a credible solution for those looking to combat the effects of aging at a cellular level. By highlighting clinical research and significant results such as boosting NAD+ by 40%, Basis targets consumers who prioritize effective, science-driven skincare over superficial trends. The brand aims to occupy the space of functional, performance-based skincare, appealing to a customer base that values tangible results and long-term health benefits. # Product Basis is a skincare product designed to boost NAD+ levels, increase cellular energy, and fight cellular aging. The product is presented as being backed by clinical research, suggesting a science-based approach to anti-aging. It promises to boost NAD+ by 40%. The product is packaged in a small, cylindrical white jar with a silver lid and the brand name "Basis" (on-package label text) printed on the side. The ad suggests that the product is for individuals concerned about aging at a cellular level and seeking a clinically validated solution. # Visual style The ad features a highly polished, studio-shot image with a focus on natural elements. The visual motifs include soft lighting, a serene natural setting, and clear product placement. The image treatment emphasizes natural beauty and wellness, with subtle color grading to enhance the calming atmosphere. The typography is clean and legible, integrated seamlessly into the image. The visual style creates a sense of tranquility and scientific credibility, likely aimed at capturing attention in a platform feed by offering a moment of calm amidst more visually aggressive content. # Hooks Headline: "the closest we've gotten to a fountain of youth" # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with an endorsement from TIME magazine, immediately establishing credibility and recognition. This aims to capture the viewer's attention by associating the product with a reputable source. The audience is viewing this from the perspective of an external source. - The quote, "the closest we've gotten to a fountain of youth," is presented, emphasizing the product's effectiveness in combating aging. This statement aims to intrigue viewers and create a desire to explore the product further. The audience is viewing this from the perspective of an external source, relaying the opinion of TIME magazine. - The ad lists key benefits of the product, including boosting NAD+ by 40%, increasing cellular energy, fighting cellular aging, and being backed by clinical research. This provides concrete reasons for the viewer to consider the product. The audience is viewing this from the perspective of the brand trying to inform them about the products' benefits. - The product is displayed alongside a woman relaxing in a natural setting, suggesting a lifestyle of wellness and self-care associated with using the product. This visual aims to create an aspirational image, linking the product to a sense of rejuvenation and natural beauty. The audience is viewing this from the perspective of the customer, seeing herself using the product to improve her well-being.

# Ad summary This ad features a man working out and promotes Elysium Basis supplements. The ad highlights the benefits of the product, including cellular energy, muscle support, and healthy aging. # Brand positioning Elysium Health positions itself as a science-backed brand focused on cellular health and longevity. The brand offers supplements designed to support cellular energy, muscle support, and healthy aging. By emphasizing scientific research and tangible benefits, Elysium Health aims to appeal to health-conscious consumers seeking to proactively manage their well-being through innovative and effective products. # Product Elysium Basis supplements are designed to support cellular energy, muscle support, and healthy aging. The product aims to provide consumers with the means to proactively manage their health and well-being. The ad uses the tagline 'NAD+' to clearly communicate the product is worth buying for its cellular and muscle support, leading to healthy aging. # Visual style The ad features a clean, health-focused aesthetic with a high-quality, studio-shot production style. The visual motifs include a focus on physical fitness and product presentation. The image treatment appears to have minimal filters or color grading, maintaining a natural look. Typography is integrated with large, bold text to emphasize key benefits. This style aims to provide a professional and trustworthy image, enhancing scannability and stop power in-feed. # Hooks Headline: NAD+ # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a muscular man doing sit-ups, establishing a context of physical fitness and health. This introduction aims to immediately capture the attention of viewers interested in maintaining or improving their physical condition. The audience is experiencing it from a brand POV. - The ad then highlights the 'NAD+' while also spotlighting the benefits of Elysium Basis supplements, namely cellular energy, muscle support, and healthy aging. This messaging aims to inform viewers about the specific advantages of the product in relation to the active lifestyle depicted. The audience is experiencing it from a brand POV. - Finally, the ad presents the product packaging, reinforcing brand recognition and making the product visually familiar to the viewer. This beat seeks to increase the likelihood of future purchase consideration. The audience is experiencing it from a brand POV.

# Ad summary This ad for Elysium Basis highlights key product features such as its clinical backing, high sales figures, and patented formula. It also leverages the brand's media mentions to build credibility. A limited-time discount code is included to incentivize immediate purchase. # Brand positioning Elysium Health is presented as a science-backed brand focused on cellular health and optimization. With mentions of a 'World-renowned Scientific Advisory Board' and 'Patented formula,' it positions itself as a premium brand, using scientific research to offer advanced health solutions. The brand aligns with a health-conscious lifestyle and leans heavily into functional positioning, emphasizing the clinical validation of its products. Elysium pushes against the norm of unsubstantiated health claims by highlighting its rigorous research and expert endorsements. # Product Elysium Basis is a dietary supplement designed for cellular health and optimization. Each serving is delivered in capsule form. The ad highlights several key selling points, including that it is 'Clinically proven to boost NAD+ by 40%,' has '4.5+ million bottles sold,' and has been through '15+ clinical trials.' It features a 'Patented formula' and is backed by a 'World-renowned Scientific Advisory Board.' These claims address potential purchase barriers by assuring customers of the product's efficacy, popularity, and scientific validation. The ad focuses on the product's unique formulation and proven benefits. # Visual style The ad has a clean and clinical aesthetic with a color palette consisting of dark blue, white, and light gray. The top half features a product shot set against a dark blue background, creating a sophisticated and trustworthy feel. The bottom half uses a white background to highlight the text and certifications, which makes it feel more open and trustworthy. The overall design is professional and aims to convey credibility and scientific validation. The layout uses simple shapes such as circles, rectangles, and vertical text, with a flat and minimal design. # Hooks Headline: Why Basis? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - The ad opens with a product shot of Elysium Basis, visually establishing the product and brand for immediate recognition. This helps to set the stage and grab attention before diving into the value proposition. The story is being told from the brand's perspective, showcasing its product in a visually appealing manner. - The ad highlights the question 'Why Basis?' suggesting that many consumers may not know or understand the product. This question immediately prompts interest and sets up the following points about the product, setting up the rest of the ad to educate on its key differentiators. The brand is asking this question to draw the customer in. - The ad then lists the product's key features, such as being clinically proven, having high sales, undergoing numerous clinical trials, and having a patented formula, and backed by a world-renowned scientific advisory board. This builds trust and credibility by emphasizing the scientific backing and popularity of the product. The brand is sharing these points to highlight the benefits and the data that backs up its claims. - The advertisement concludes with a special offer and call to action, encouraging immediate purchase with a 25% discount using the code 'TRY25.' This creates a sense of urgency and incentivizes the viewer to act quickly. The brand is telling the audience that now is the time to act to get the product for a discount.

# Ad summary This ad for Basis supplements utilizes the visual of a maze and includes a quote from TIME magazine to establish credibility. It highlights the product's focus on cellular health, offers a discount with a code, and mentions features in notable publications to enhance its appeal. # Brand positioning Basis is presented as a premium supplement brand focused on cellular health and optimization. It positions itself as the choice of experts, as highlighted by a TIME magazine quote, implying a high level of scientific backing and efficacy. The brand's alignment with publications like TIME, Good Housekeeping, Fast Company, Vogue, and Wired suggests it targets a sophisticated, well-informed consumer base. This positioning sets Basis apart from typical over-the-counter supplements, emphasizing its quality and expertise in the health and wellness market. # Product Basis is a supplement designed for cellular health and optimization. The product is packaged in a white, cylindrical jar with the brand name "Basis" subtly printed on the front. The supplement itself is in capsule form, with two capsules displayed next to the jar. The ad addresses potential purchase barriers by offering a 25% discount with the code TRY25, incentivizing customers to try the product. The ad language and visuals focus on conveying that Basis is a scientifically-backed supplement chosen by experts for advanced health optimization. # Visual style The ad has a clean and modern aesthetic, utilizing a limited color palette of white, blue, and red. The maze-like background adds a visual element of complexity and sophistication. The product shot is well-lit and professional, highlighting the minimalist packaging design. The overall style is polished and trustworthy, aimed at conveying a sense of scientific credibility. # Hooks Headline: TIME magazine called Basis "the supplement experts take." # Benefits - [object Object] # Features - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - The ad begins by establishing credibility through a quote from TIME magazine, stating that Basis is “the supplement experts take.” This immediately positions the product as a trusted and effective choice. The brand is telling the customer that it is credible. - The focus then shifts to the product itself, highlighting its purpose of "Cellular Health + Optimization". The brand tells the customer that they should trust the product because it can make them healthier. - The ad includes a discount offer of “25% OFF with code TRY25,” incentivizing immediate purchase. The brand tells the consumer that they should buy now to save money. - Finally, the ad reinforces the product's reputation by showcasing that it has been “FEATURED IN” reputable publications such as TIME, Good Housekeeping, Fast Company, Vogue, and Wired. External sources are supporting the brand's credibility.

# Ad summary This ad highlights the problem of NAD+ levels dropping with age and promotes a solution in the form of an NMN supplement. It offers a discount on the first month of subscription. # Brand positioning Elysium is presented as a premium brand focused on combating the effects of aging at a cellular level through scientific advancements. The brand positions itself as an innovator in the health and wellness sector, specifically targeting age-related decline. It promotes a proactive approach to maintaining health and vitality as people age. The brand differentiates itself with a science-backed approach, offering products that aim to restore or enhance key biological functions that diminish with age. # Product The ad features Elysium Signal, a dietary supplement that contains NMN (Nicotinamide Mononucleotide). According to the ad, the product is designed to address the issue of declining NAD+ levels, which decrease by up to 50% by midlife. The product works by providing NMN, which helps to restore NAD+ levels in the body. It's presented as a way to combat the effects of aging and maintain vitality. The product is in capsule form and packaged for monthly use, as indicated by the offer of 25% off the first month. # Visual style The ad has a clean and scientific aesthetic, utilizing a blurred background to keep the focus on the product and key messaging. The color scheme is soft and muted, lending a sophisticated yet accessible feel. The overall impression is one of health, vitality, and modern science. # Hooks Headline: NAD+ drops up to 50% by midlife. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating the problem of NAD+ levels dropping as people age, aiming to capture the viewer's attention by highlighting a common age-related decline. This message is coming from the brand, intending to raise awareness of the issue they are addressing. - The ad transitions by presenting Elysium Signal as a solution by providing NMN to restore NAD+ levels, suggesting hope and a potential remedy to the highlighted problem. This is the brand presenting its product as a solution. - The ad then offers 25% off the first month, incentivizing potential customers to try the product and experience its benefits. This message comes from the brand, aiming to drive immediate action and new subscriptions.

# Ad summary This ad shows a search box overlayed on an image of a person reaching into a Basis supplement jar, demonstrating solutions to common search queries. # Brand positioning The brand, Basis, positions itself as a provider of NAD+ supplements. The advertisement targets consumers seeking ways to improve their NAD+ levels, suggesting the brand offers a solution to address concerns about declining NAD+ levels. The ad uses a straightforward, informative approach by displaying common search queries related to NAD+ supplements, indicating the brand aligns with consumer research and addresses their specific questions or concerns. The simplicity of the ad suggests a focus on clear information and tangible results rather than emotional appeals. # Product The product featured is a NAD+ supplement. It comes in a cylindrical white jar with a silver lid. The label on the jar clearly displays the brand name, "Basis." The ad presents the supplement as a solution to commonly searched queries related to NAD+ supplementation, such as "What's the best NAD+ supplement?" and "How do I get my NAD+ back up?" The advertisement conveys that this supplement is worth trying because it directly addresses a need for scientifically backed, effective NAD+ support. # Visual style The ad has a clean, straightforward visual style with a focus on clarity and direct communication. The production quality appears to be high, with well-lit and sharp imagery. The visual motif is a simple product presentation combined with a search query interface, which mimics the look of a search engine results page. The image treatment includes clear color grading and simple staging. The typography is legible and integrated seamlessly into the design. The style contrasts slightly with platform norms by using a static image with overlaid UI elements, which may increase its scannability and stop power in a feed. # Hooks Headline: What's the best NAD+ supplement? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting a simulated search query interface, with questions related to finding the best and most clinically proven NAD+ supplements and restoring NAD+ levels. The intention is to capture the viewer's attention by directly referencing common questions that consumers have when researching NAD+ supplements. The story is being told from the perspective of a customer who is researching the benefits of NAD+. - The narrative then transitions to a visual of a person opening a jar of Basis supplements, which implies that the product is the answer to the questions posed in the initial search queries. This moment suggests that Basis is a viable solution for those looking to improve their NAD+ levels. This part of the story is being told from the brand's perspective, showcasing its product as the answer to the customer's questions.

# Ad summary A man is holding the Basis product, and below that, a testimonial about the product is shown. # Brand positioning Basis is positioned as a brand that promotes wellness and feeling good. The testimonial, "I feel better about the future," implies the brand aims to occupy a space in the consumer's mind related to long-term health and well-being. The brand aligns with a positive and forward-looking lifestyle. The brand's minimalist packaging and direct testimonial approach may push against the norms of overly hyped or complex health and wellness marketing. # Product The product being advertised is in a white cylindrical container, referred to as "Basis" on the label. The product appears to be for anyone looking to improve their general well-being and outlook on the future, as suggested by the testimonial. The product's USP is its ability to make the user feel better about the future. While no specific use occasions are mentioned, the simplicity and packaging suggest it's designed for regular, easy integration into daily routines. The ad addresses potential purchase barriers by showcasing a positive testimonial, instilling confidence in the product's effectiveness. # Visual style The ad has a clean, high-quality production style, likely shot in a studio or with professional equipment. The visual motif is centered around a product testimonial. Image treatment includes background blurring and color grading to highlight the product and testimonial. The typography is clean and legible. The style aims to be native and approachable, increasing scannability in the feed. # Hooks Headline: "I feel better about the future." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a man holding the Basis product. The intention is to introduce the product and the man, presumably a real-life customer, is holding the product to show authenticity. This is from the perspective of the brand. - Below the man and the product is a testimonial that reads, "I feel better about the future." This is to convey the positive effects of the product. This is from the perspective of a customer of the Basis product.

# Ad summary This ad features a woman in her home who claims that Basis by Elysium Health helps her with her energy levels and fatigue. # Brand positioning Elysium Health is presented as a premium brand, offering high-quality supplements focused on cellular health and longevity. The brand targets health-conscious individuals who are interested in proactive aging and optimizing their well-being through science-backed products. It positions itself as a provider of accessible alternatives to expensive or invasive treatments (like NAD+ IV infusions), providing convenient solutions for overall wellness. # Product The featured product is Basis by Elysium Health, a dietary supplement containing capsules designed to support cellular health and optimization. Basis is presented as an alternative to NAD+ IV infusions, offering a more accessible and convenient way to achieve similar benefits. The product is described as a simple, daily regimen of two capsules that eliminates fatigue, supports a healthy inflammatory response, supports collagen synthesis for healthy skin, increases cellular energy, and protects DNA from stressors. It is positioned for those seeking to improve their overall health and slow the aging process. # Visual style The ad has a clean, natural aesthetic with bright lighting and a simple background. The production quality is moderately polished, giving it a UGC feel while still maintaining a professional look. The editing style consists of static shots with smooth transitions, creating a straightforward, testimonial-style presentation. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the creator introducing the topic of anti-aging and referencing Hailey Bieber's comments about NAD. This is intended to grab attention by aligning with current celebrity wellness trends and position the product as an anti-aging solution. - 00:03–00:11 The woman introduces Basis by Elysium Health as her personal 'fountain of youth,' and as an alternative to NAD IV infusions, and the visuals show the product container. The intention is to show the product as effective and easily accessible. - 00:11–00:25 She names multiple benefits of taking Basis, including fatigue elimination, healthy inflammatory response support, collagen synthesis support for healthy skin, increased cellular energy, and DNA protection from stressors. The intention is to emphasize its wide range of potential benefits and value. - 00:25–00:29 The creator concludes that Basis is officially staying in her morning habit stack, implying that it has earned a permanent place in her daily routine. This aims to convey trust and reliability, solidifying Basis as a credible and valuable product.

# Ad summary This ad features a woman holding a jar of Signal supplement. The ad highlights the product's ability to rebuild the body's energy at the source and includes a badge noting that the product has been featured in the WSJ. # Brand positioning Signal is presented as a premium health and wellness brand focused on addressing the root cause of energy depletion. The ad highlights the brand's positioning as a source for rebuilding energy, rather than just providing a temporary boost. By emphasizing that the product has been featured in the Wall Street Journal (WSJ), the brand seeks to establish credibility and appeal to consumers who value high-quality, trustworthy products. This placement suggests that Signal aims to occupy a space in the consumer's mind as a reliable and effective solution for energy optimization, distinguishing itself from competitors that focus on short-term energy solutions. # Product The product being advertised is Signal, which is designed to help rebuild energy at the source. The ad features a navy blue jar with a silver lid and the brand name "Signal" printed on the side (on-package label text). The product is held by a woman who appears to be in her 40s, suggesting it is for adults seeking to improve their energy levels. The ad addresses the purchase barrier of skepticism about energy supplements by highlighting that the product has been featured in the WSJ, implying that it is a credible and effective solution. The ad positions Signal as more than just an energy booster; it's a means to rebuild energy at its source. # Visual style The ad has a polished, studio-shot production quality with a focus on the product and the person interacting with it. The visual motif includes a gradient background, which helps to highlight the product and the woman. The image treatment includes subtle color grading to create a warm and inviting tone. Typography is integrated in a simple, legible manner. The style could be described as clean and modern, aiming for scannability in the feed. # Hooks Headline: Need more energy? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman holding a jar of Signal, drawing the viewer's attention to the product. This is intended to set the stage for the product and build familiarity. The audience is experiencing this from the brand's perspective, showcasing their product upfront. - A badge highlights that the product has been featured in the Wall Street Journal (WSJ). This aims to build trust and credibility by associating the product with a reputable source. This is from an external source's perspective, endorsing the brand through media recognition. - The ad copy asks, "Need more energy?" and follows with "Rebuild it at the source." This conveys the message that the product addresses energy deficiency by rebuilding it rather than providing a temporary boost, appealing to the viewer's desire for sustainable energy. This message is from the brand's perspective, addressing the viewer directly.

# Ad summary This ad showcases the Basis supplement, promoting cellular health and optimization, as endorsed by TIME magazine. A discount code encourages immediate purchase. # Brand positioning Basis positions itself as a scientifically-backed supplement brand focused on cellular health and longevity. The brand aligns itself with expert validation, implying that its products are trusted and recommended by leading authorities. By highlighting endorsements from reputable sources like TIME magazine, Basis establishes credibility and suggests that its products are a premium choice for those seeking advanced health solutions. The brand seemingly eschews traditional marketing hype, opting instead for a functional, authoritative positioning that appeals to discerning consumers. # Product The product is Basis, a supplement designed for cellular health and optimization. It is presented in the form of capsules, housed in a white jar. The ad emphasizes endorsement by TIME magazine, indicating its credibility among experts. The key selling points are cellular health and optimization. The ad seeks to address barriers to purchase by offering a 25% discount with the code TRY25, incentivizing potential customers to try the product. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation and credibility. The production quality is high, suggesting a studio shot with controlled lighting. A notable motif is the endorsement from TIME magazine, visually reinforced by including the TIME cover. The color palette is simple: white, gray, navy blue, and red from the magazine cover. The typography is clean and legible, contributing to the overall sense of trustworthiness and sophistication. The visual style aligns with a platform-native feel but maintains a high-design quality to capture attention without being overly disruptive. # Hooks Headline: TIME magazine's longevity issue says Basis is "the supplement experts take." # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Learn More # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting that TIME magazine's longevity issue recommends Basis as "the supplement experts take", establishing credibility from a trusted media source. The intention is to immediately capture attention and position the product as expert-approved. The audience experiences this through the brand’s curated endorsements. - The product itself is then showcased to visually familiarize the audience with Basis. The intention is to create product recognition. The audience experiences this through a product shot, positioned by the brand. - The ad concludes by stating the benefit of "Cellular Health + Optimization" and prompting action with a 25% discount using the code TRY25. The intention is to incentivize immediate purchase. The audience experiences this through the brand, offering a value proposition.

# Ad summary This image ad utilizes a quote from TIME Magazine alongside an image of an athletic-looking older gentleman to promote the anti-aging benefits of NAD+. # Brand positioning Based on the ad’s emphasis on anti-aging benefits and the active lifestyle imagery, the brand aims to occupy a space in the market focused on longevity and vitality. They want to be seen as a solution for maintaining youthfulness and energy, rather than simply addressing age-related decline. The brand aligns with values of health, fitness, and a proactive approach to aging. It challenges the norm of accepting aging as an inevitable decline, instead promoting a lifestyle that embraces vitality and continued activity. The brand positioning leans towards both functional (providing tangible anti-aging benefits) and emotional (offering a sense of empowerment and control over the aging process). # Product The ad does not explicitly show any specific products, but heavily implies they are supplements designed to boost NAD+ levels in the body. It is for older adults who want to maintain an active and healthy lifestyle as they age. The ad addresses purchase barriers by highlighting a quote from TIME Magazine that states 'The closest we've gotten to a fountain of youth'. The ad tells viewers that using this brand of NAD+ product is a proactive approach to combating aging and maintaining youthful vitality. # Visual style The ad utilizes a polished, professional aesthetic with high-quality photography and clean typography. The image is well-lit, creating a sense of vitality and clarity. The overall visual style aims for a blend of aspirational and trustworthy, using an active lifestyle image combined with a credible media source to capture attention and build confidence in the product. # Hooks Headline: 'The closest we've gotten to a fountain of youth' # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text ‘NAD+ Perfected’ to signal the product category and its enhanced version. The brand is highlighting that their product has been improved to offer superior results. - The ad then presents an image of an older man looking at a smart watch while on his bicycle. The cyclist suggests that the products are designed for older people who want to maintain their youthfulness. - The ad showcases social proof in the form of a quote from TIME Magazine: 'The closest we've gotten to a fountain of youth.' This is intended to position the product as a credible and effective anti-aging solution.

# Ad summary This ad showcases the Basis product from Elysium Health. The ad combines a landscape background with a close-up of the product, aiming to establish a connection between nature's strength and the product's benefits for cellular health. # Brand positioning Elysium Health aims to occupy the space of innovative health and wellness through science-backed supplements that enhance cellular health and overall well-being. The brand promotes a proactive and informed approach to aging, aligning with values of longevity, research, and scientific rigor. Elysium positions itself against brands that offer unsubstantiated health claims, emphasizing evidence-based solutions for consumers who prioritize long-term health and wellness. The brand's positioning is both functional, with an emphasis on cellular health, and emotional, by offering a sense of control over the aging process. They aim to empower people to take a science-based approach to their health. # Product The product featured is Basis by Elysium Health, a supplement designed to support cellular health through its unique formulation of NAD+. The supplement comes in the form of capsules contained within a white jar. The ad does not specify the ingredients. The product is intended for individuals who are proactive about their health and interested in maintaining cellular function as they age. The ad emphasizes the product's unique formulation, potentially addressing concerns about the effectiveness of other supplements. It appeals to a customer that wants to purchase a product backed by research. The ad does not explicitly mention any specific use occasions. # Visual style The ad employs a combination of natural landscape photography and product-focused studio shots. The image is sharply focused with naturalistic color grading. The clean product presentation contrasts the natural setting, creating visual interest. Typography is integrated clearly, using blocks of color to draw the viewer's eye. The ad contrasts the raw and high end visuals, grabbing the viewer's attention. # Hooks Headline: NAD+ perfected # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a landscape featuring a figure standing before a majestic waterfall. This establishes a sense of natural power and purity. The brand is suggesting that the product embodies these same qualities of natural power and purity. - The view transitions to a close-up of the Basis product set against a dark background. This places the focus onto the product itself. The brand is directly telling the story by highlighting the product and drawing the viewer's attention to it. - A 'As seen in TIME' badge is shown adjacent to the product container to give credibility to the product. The external source, TIME, is being featured to show that the product has been acknowledged by a reputable source.

# Ad summary This image ad for Basis features a large white container of the product, text that claims scientists say that the NAD+ in the product is key to cellular aging, and logos of Time, Vogue, and Wired publications. The ad also offers 25% off with code TRY25. # Brand positioning Basis is presented as a premium brand focused on longevity and cellular health. The brand positions itself as scientifically backed, citing the importance of NAD+ in cellular aging and referencing endorsements from reputable publications like TIME, Vogue, and Wired. The minimalist design and clinical language suggest a focus on efficacy and trustworthiness, targeting consumers who value science-based solutions for aging. The brand aims to occupy the space of advanced, research-driven health supplements, differentiating itself from typical over-the-counter products. # Product The product is Basis, a supplement designed to support cellular aging. The ad emphasizes the presence of NAD+, a molecule that scientists claim is key to cellular aging. Basis is presented in a minimalist white container, which reinforces the brand's clean and scientific image. The product is available as capsules, as shown in the image. The ad seeks to overcome purchase barriers by highlighting scientific validation and offering a 25% discount with the code TRY25, making it more accessible for potential customers to try the product. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation and scientific validation. The use of a light color palette, diffused lighting, and simple composition creates a sense of sophistication and trustworthiness. The inclusion of well-known media logos adds a layer of credibility and prestige. The typography is clean and legible, with a focus on clear communication of key information. # Hooks Headline: Ask Yourself: How Are You Aging? # Benefits - [object Object] # Features - [object Object] # Call to action Learn More # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a question, “Ask Yourself: How Are You Aging?” aiming to immediately engage the audience and prompt them to consider their own aging process. This question is from the brand's perspective. - The ad then introduces the product Basis, presenting it as a solution to cellular aging by highlighting that “NAD+ is the molecule scientists say is the key to cellular aging.” This statement, delivered from a scientific point of view, aims to build credibility and suggest the product is grounded in research. - The ad follows this with the logos of Time, Vogue, and Wired, conveying third-party validation and establishing the product's credibility through association with well-known and respected publications. The message is delivered from the perspective of external sources, enhancing the trustworthiness of the product. - Finally, the ad closes with a direct offer of “25% OFF with code TRY25” and a call to “Learn More,” incentivizing immediate action and driving potential customers to explore the product further. The information is presented from the brand's perspective.