How BEARDO for Men Advertises on Meta

# Ad summary This ad showcases the Beardo Godfather 13-in-1 full body grooming kit with a series of close-up shots that highlight product features and design, emphasizing its functionality and premium build. # Brand positioning Beardo presents itself as a modern brand focused on providing men's grooming solutions. The brand aims to occupy a space in the consumer's mind that aligns with quality and comprehensive grooming. With the tagline “Godfather,” Beardo aligns itself with an image of sophistication and control. It positions itself as a premium brand offering an array of grooming products. The brand's identity is functional, as the products shown focus on performance, effectiveness, and ease of use. # Product The Beardo Godfather All-in-One Trimmer is a grooming kit designed for full body use. It features 6 magnetic attachments that can be snapped and switched easily, including wide T-blade, precision head, body trimmer, foil shaver, and narrow T-blade. The trimmer offers IPX6 water resistance and is constructed with real aluminum for unmatched power and timeless durability. It provides 120 minutes of runtime and features Type-C fast charging. Described as a 13-in-1 full body grooming kit, the product is presented as a comprehensive solution for all grooming needs, addressing the barrier of needing multiple tools by combining several functionalities into one kit. # Visual style The ad features a polished, high-end commercial aesthetic with a dark color scheme and vibrant red accents. The editing style uses quick cuts and smooth transitions to maintain a fast pace. The production quality is high, which supports the intended tone of sophistication and premium quality. The audio-visual sync is notable, with cuts and text timed to match the music's beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shadowy, dramatic reveal of the Beardo trimmer. - 00:01–00:07 00:01–00:07 The camera zooms in on the Beardo trimmer, highlighting its sleek design and branding. - 00:07–00:13 00:07–00:13 The ad showcases the six magnetic attachments of the trimmer. - 00:13–00:16 00:13–00:16 The ad demonstrates the trimmer's IPX6 water resistance by showing it being splashed with water. - 00:16–00:20 00:16–00:20 The ad highlights the trimmer's real aluminum build, 120-minute runtime, and Type-C fast charging. - 00:21–00:24 00:21–00:24 The ad illustrates the full set of grooming tools included with the kit. - 00:24–00:30 00:24–00:30 The ad ends with a final showcase of the 13-in-1 full body grooming kit.

# Ad summary This ad compares the look of a man with chest hair to the same man with a hairless chest after using Beardo hair removal spray. The implication is that the Beardo user will be more attractive and have more luck with women. # Brand positioning Beardo appears to be a grooming brand marketed toward men. The brand's logo features a stylized illustration of a bearded man's profile. The overall tone is playful, implying the brand does not take itself too seriously. The brand seems to suggest that grooming and hair removal can lead to luck or success with women. # Product The featured product is Beardo Hair Removal Spray Advanced. The spray is designed to quickly and painlessly create smooth skin. The product is packaged in a black spray bottle with blue accent colors. # Visual style The ad is a split-screen product demo. The color palette is muted, consisting of dark grays and blacks. The product is prominently displayed in the center, with before-and-after shots of the model on either side. # Hooks Headline: ONE GETS LUCKY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image is split into two halves. On the left, a man is shown with chest hair and an unhappy expression. On the right, the same man is shown without chest hair, smiling, with two women smiling behind him. This introduces a comparison between life before and after using the hair removal spray from the customer’s perspective. - A black bottle of Beardo hair removal spray is displayed in the center of the image, highlighting the product being advertised and making it the central focus of the narrative from the brand's perspective.

# Ad summary An image ad for Beardo's Alpha Amber Elixir perfume. The image features the product prominently displayed in front of a wolf statue. # Brand positioning Beardo is positioned as a brand that caters to the modern, confident man who values grooming and self-care. The brand is associated with strength, boldness, and sophistication, as suggested by the product name 'Alpha'. The presentation of the product, the color palette and backdrop create an impression of masculine elegance and quality. Beardo seems to ignore the trend of minimalist or overly natural branding, opting instead for a more traditionally masculine and premium aesthetic. # Product The featured product is Beardo's Alpha Amber Elixir perfume, which comes in a rectangular, black-to-amber gradient bottle. The bottle has a black, textured cap and a gold emblem featuring a wolf. The product is positioned as a fragrance for men, emphasizing its 'Alpha' nature and 'Amber' scent. The ad suggests that the fragrance evokes a sense of boldness and sophistication and the name implies it is for a confident man. # Visual style The ad has a polished, studio-shot production quality with a focus on creating a luxurious and masculine aesthetic. The visual motif revolves around warm, golden tones and classic design elements, giving it a premium feel. The image treatment includes subtle lighting effects to highlight the product and create depth. The typography is integrated cleanly, with a focus on legibility. The style aims to be eye-catching and sophisticated, leveraging a blend of traditional luxury cues and modern e-commerce integration. # Hooks Headline: SCENT OF REAL MEN # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad showcases a luxury fragrance, setting a scene with rich, warm tones and elegant props, presented from the brand's perspective. This establishes an association with sophistication and masculine confidence. - The placement of the bottle in front of a wolf statue is intended to associate the perfume with the characteristics of an 'alpha' male—strength, leadership, and allure. The brand uses the wolf as a symbol for the characteristics they want consumers to associate with the fragrance. - The 'SHOP NOW' button with the Myntra logo is presented from the brand's perspective to drive immediate sales. It provides a direct way for interested customers to purchase the advertised product through a popular e-commerce platform.

# Ad summary This image ad for Beardo Alpha 'Leather' Elixir presents the product against an atmospheric background featuring a wolf, aiming to convey a sense of alpha masculinity and strength. # Brand positioning Beardo is presented as a brand that caters to the modern man who values a strong and confident image. The brand positions itself in the grooming and personal care market by focusing on products that enhance masculinity. The ad features dark, moody imagery and the term 'Alpha' to highlight traits of leadership, confidence, and strength. Beardo seems to push against the more generic, softer approaches to men's grooming, opting instead for a bolder, more assertive brand identity aimed at those who want to project power and control. The brand's positioning is clearly emotional, designed to align with aspirations of dominance and respect. # Product The product is Beardo's Alpha 'Leather' Elixir, a fragrance designed for men. The ad emphasizes the 'Alpha' aspect, suggesting it's for those who want to project an image of strength and leadership. The fragrance is contained in a rectangular black bottle with a gold-colored label featuring a wolf design. The term 'Leather' implies a rugged, masculine scent profile. The ad doesn't explicitly address purchase barriers, but the placement on Myntra suggests easy availability and the implication of an aspirational lifestyle may further entice potential buyers. The focus is on conveying why this product is worth trying: it offers a means to embody the 'Alpha' persona through its distinct scent. # Visual style The ad employs a dark and moody aesthetic, using a blurred background and a strong focus on the product. The production quality appears highly polished, with studio-level lighting and careful attention to detail. The visual motifs include the wolf imagery to represent strength and the gold accents on the bottle to suggest luxury. Image treatment includes color grading with a brown tint to enhance the rugged, masculine feel. The overall style is designed to be eye-catching and attention-grabbing, fitting for in-feed placement with its bold imagery and clear call to action. # Hooks Headline: SCENT OF ALPHA # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The image opens with the Beardo logo and the tagline 'Scent of Alpha', immediately establishing the brand and its association with alpha masculinity. The brand is communicating its identity upfront, emphasizing its target audience's aspirations. - The ad then showcases the product, the Alpha 'Leather' Elixir, set against a backdrop of a wolf in a forest. The brand uses this visual to link the fragrance with the primal, powerful characteristics of a wolf, reinforcing the 'Alpha' concept. - Finally, the ad includes a 'Shop Now' call to action with the Myntra logo, streamlining the path to purchase for the viewer and promoting the product's availability on a popular e-commerce platform. Myntra is the retailer in this section, providing the ability to buy the product.

# Ad summary This ad promotes Beardo's summer products for men, which include hair serum, face scrub, perfume body spray, body wash, face wash and sunscreen spray. The ad features a meme to promote the offer. # Brand positioning Beardo is presented as a brand offering a range of grooming products for men. The brand seems to focus on providing solutions for skincare, haircare, and personal hygiene, positioning itself as a comprehensive grooming solution for the modern man. The brand's product range includes items such as hair serum, face scrub, body wash, face wash, and sunscreen, suggesting a focus on overall grooming and personal care. The brand's marketing approach involves leveraging humor and memes to engage with its audience, indicating a willingness to adopt contemporary communication strategies to connect with its target demographic. # Product The ad features a range of Beardo grooming products for men. These include: Beardo Hair Serum, for hair care; Beardo De-Tan Face Scrub, for exfoliating and tan removal; Beardo Mariner Capt. Jack Perfume Body Spray, a scented spray; Beardo Ice Blast Instant Freshness Body Wash, for cleansing; Beardo De-Tan Face Wash Coffee Detox, for face cleansing; and Beardo Max Sun Screen Spray 50, for sun protection. Each product is designed to address specific grooming needs, from hair care and tan removal to cleansing and sun protection. The ad is promoting the sale of 7 summer products for 999, and promotes the use of a meme to communicate the promotion. # Visual style The visual style is a blend of product showcase and meme culture. The product display is clean and well-lit, typical of e-commerce ads. The meme element introduces a low-resolution, humorous touch. # Hooks Headline: 7 SUMMER PRODUCTS @ 999 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing seven different Beardo grooming products, highlighting the variety of options available for men's personal care. This is done to immediately communicate the scope of the offering and capture attention with the visual display of multiple products. - Next, the ad presents a meme featuring a man who expresses his joy about the offer being promoted, using a well-known cultural reference to convey a sense of excitement and enthusiasm. The meme provides a relatable and humorous take on the promotion, framing the advertised price as exceptional and noteworthy. - The meme concludes with the same man expressing gratitude about the offer, using a gesture and language that suggest appreciation and approval. This final touch reinforces the positive sentiment towards the product offering, leaving the viewer with a memorable and favorable impression.

# Ad summary This ad highlights a common skin concern, back acne, and encourages viewers to address it. # Brand positioning The brand, Myntra, is featured through its logo, associating it with solutions for personal care and fashion. The ad implies that Myntra offers products or resources to address skin concerns, positioning the brand as a provider of solutions that extend beyond just clothing and accessories. By addressing a personal care issue like back acne, Myntra subtly integrates itself into the consumer's broader lifestyle, suggesting that it cares about their overall well-being and appearance. # Product This ad focuses on addressing back acne, a skin condition characterized by breakouts on the back. The product is implicitly aimed at individuals experiencing this condition, suggesting a solution to help clear and prevent such breakouts. The ad directly addresses a key purchase barrier by acknowledging the desire to hide back acne, positioning the advertised product as a means to overcome this insecurity. The image suggests that the product is worth trying because it offers a potential solution to a visible and confidence-affecting skin issue. # Visual style The ad features a direct, unfiltered visual presentation aimed at capturing attention through a clear, relatable scenario. The image quality is clean and evenly lit, with a soft focus that doesn't overly dramatize the skin condition. The image mimics a naturally lit photo. # Hooks Headline: STILL HIDING BACK ACNE? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question posed to the audience, “STILL HIDING BACK ACNE?” This is designed to grab the viewer's attention by calling out a specific insecurity and problem, drawing them in if they relate to the issue. This part of the story is told from the brand's perspective.

# Ad summary This image ad for Beardo Alpha perfume features a group of Indian male celebrities to promote the product's premium quality and high demand. # Brand positioning Beardo is presented as a brand synonymous with celebrity endorsement and premium quality. The ad highlights the brand's products as being desirable and sought after. By featuring well-known celebrities, Beardo positions itself as a brand that resonates with style, success, and an elevated lifestyle. This suggests the brand aims to occupy a space in the consumer's mind as the go-to choice for those who want to associate themselves with a celebrity lifestyle. # Product Beardo Alpha is a men's perfume. The product is featured in a black bottle with gold accents. The front of the bottle features the brand name and product name: ALPHA. The ad highlights its premium vibe and suggests high demand by stating that it's "Selling Out Quick." The product is for men who want to associate themselves with a premium and celebrity-endorsed lifestyle. The ad overcomes the purchase barrier by showing an affordable price point, to entice potential customers to buy. # Visual style The ad has a highly polished, studio-shot aesthetic with professional lighting and color grading. The image treatment includes background removal and a clean, modern design. The typography is bold and legible, enhancing scannability. The overall style mimics platform-native content while maintaining a high-design look, aiming to capture attention in-feed. # Hooks Headline: WORN BY CELEBS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of three famous men standing shoulder to shoulder. The purpose of this image is to immediately establish the association between the Beardo brand and celebrity lifestyle from the perspective of the brand. - Next, the ad spotlights the product and the text emphasizes its premium vibe at an affordable price point. This is designed to be read from the brand's perspective. - Finally, the ad uses urgency by stating that the product is "Selling Out Quick." This is included to entice viewers to buy, as told from the brand's perspective.

# Ad summary This image ad for Beardo Alpha perfume features a celebrity endorsement to promote the product and highlight its popularity and potential scarcity. # Brand positioning Beardo is presented as a brand that embodies sophistication and celebrity endorsement. The brand's alignment with a well-known personality implies it offers products that are not only effective but also favored by those who are in the public eye, suggesting a high standard of quality and desirability. The use of such endorsements positions Beardo as a brand that men can trust to enhance their personal image and grooming routine. # Product Beardo Alpha perfume is presented as a premium scent for men who want to project an image of sophistication and popularity. The sleek, dark bottle design and the emphasis on the name "Alpha" suggest a product geared towards confident, assertive men. The perfume's "selling out quick" status creates a sense of urgency and scarcity, implying it is highly desirable and in demand. Its association with a celebrity reinforces its appeal and trustworthiness. # Visual style The ad has a highly polished, studio-shot production quality. There is some depth of field. The image treatment includes color grading and background blurring. The typography is large and bold, increasing scannability and stop power in feed. # Hooks Headline: CELEB FAVOURITE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases a celebrity (Bobby Deol) to immediately capture attention and establish credibility, suggesting the product is favored by someone with high standards and public visibility. The celebrity's endorsement is intended to resonate with viewers who aspire to emulate his lifestyle or trust his judgment. - The focal point then shifts to the product, Beardo Alpha perfume, presenting it as the key to achieving a similar level of sophistication and appeal. The image of the perfume bottle is placed strategically to make it seem desirable and within reach. - Finally, the ad communicates urgency and exclusivity by stating the product is a "celeb favourite" and "selling out quick", prompting viewers to act fast to avoid missing out on the opportunity to own the product.

# Ad summary Ad promoting Beardo's Alpha perfume, featuring Sorab Bedi. # Brand positioning Beardo aims to occupy a space in the men's grooming market that celebrates and enhances masculinity through carefully crafted products. The brand promotes a confident and sophisticated lifestyle for the modern man, focusing on self-care as a form of empowerment. Beardo positions itself as a premium brand with a focus on fragrance to make users feel confident and self-assured. # Product Beardo's Alpha is a men's fragrance designed to impart an air of sophistication and confidence. Presented in a sleek, black glass bottle with gold accents, the product conveys an image of modern elegance. The ad aims to break down purchase barriers by presenting the product as both attainable and high-quality, offering a premium fragrance experience at an accessible price point of ₹549. With a callout that product is "Selling Out Quick," the ad emphasizes the desirability of the product and encourages immediate purchase. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on creating a sophisticated and aspirational image. The visual motifs include a blurred background, which adds depth and draws attention to the product and the model. The image treatment involves background removal and color grading to enhance the overall look. The typography is clean and modern, and the integration of text is well-balanced. The style contrasts with the typical platform look by using a high-design aesthetic that elevates the perceived value of the product. This style aims to increase stop power in the feed by standing out from more casual content. # Hooks Headline: THE FRAGRANCE SORAB BEDI IS VIBING WITH # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting a man in a suit (Sorab Bedi) to set the tone of sophistication and elegance that aligns with the product's intended image. This aims to associate the fragrance with a lifestyle of confidence and success. - The brand highlights the perfume bottle positioned next to Sorab Bedi to draw focus on the product as the focal point of the ad. This placement suggests a direct association between the wearer and the values the brand aims to represent. - The ad concludes with the text 'Selling Out Quick ₹549' at the bottom of the ad. This reinforces the product's desirability by signaling high demand while communicating the affordable price point.

# Ad summary This image ad for Beardo Alpha Spice Perfume features three male celebrities in a red-lit environment. The ad highlights the perfume as a celebrity favorite and notes that it is "selling out quick." # Brand positioning Beardo is presented as a brand associated with celebrity endorsement, masculinity, and high demand. The appearance of well-known male figures suggests that Beardo aims to occupy a space of aspirational grooming, offering products that align with a confident and stylish lifestyle. The brand aims to normalize the grooming habits in men, as evidenced by their products and brand name. # Product The product featured is Beardo Alpha Spice perfume. It is presented as a celebrity favorite that is "Selling Out Quick". The perfume comes in a black bottle with a red gradient toward the bottom. The label reads 'ALPHA' and 'SPICE'. The product is intended for male consumers. # Visual style The ad utilizes a highly polished, studio-shot aesthetic with professional lighting and image treatment. The background is blurred, putting the focus on the product and the celebrities. The image treatment includes color grading with a red hue, emphasizing the 'Spice' element of the perfume. This visual style is designed to capture attention in-feed with a high-end, aspirational presentation. # Hooks Headline: CELEB FAVOURITE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing three celebrities who endorse Beardo, suggesting the brand's popularity and credibility. This is a brand perspective that aims to establish trust and desirability. - Next, the ad highlights Beardo Alpha Spice perfume, positioning it as a "CELEB FAVOURITE" and noting it's "Selling Out Quick". This serves as a promotional beat intended to drive immediate sales using social proof and scarcity.

# Ad summary This ad uses a meme format to promote the Beardo brand's 4 different perfumes. The ad shows the 4 bottles of perfume above an image of a man who is giving thanks for the offer in a scene from a movie. # Brand positioning Beardo is presented as a brand that offers a variety of fragrances for men. The ad showcases four different scents, each with a unique name and packaging design, suggesting that Beardo caters to diverse preferences. The brand's positioning is functional, providing men with options to express their individual style through scent. The ad also uses a meme, implying the brand is aware of cultural trends and is attempting to engage with younger consumers through humor. # Product The ad features four Beardo perfumes, each in a rectangular glass bottle with a black cap. The perfumes are: Mariner, a turquoise fragrance; Whisky Smoke, an amber fragrance; Don, a black fragrance; and Godfather, a red fragrance. Each bottle has (on-package label text) "EAU DE PARFUM" and (on-package label text) "50 ml". The ad promotes these four perfumes as a set for a price of 999. Each fragrance is unique and are designed for men. # Visual style The ad uses a meme format, juxtaposing product shots with a recognizable cultural reference to communicate value and generate amusement. The product shots are brightly lit and set against a dark background, giving the image a high-contrast, studio-shot feel. The overall design mimics a popular meme layout, which suggests a familiarity with internet culture and aims to capture attention through humor and relatability. # Hooks Headline: 4 PERFUMES FOR 999 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad presents four bottles of Beardo perfume. This is meant to showcase the products being offered to the audience. - The ad shows an image of an actor giving thanks with the copy, "Indha offer ah kuduthavanga..." This expresses a customer's thanks for the offer. - The ad then repeats the image of the actor giving thanks, paired with the text, "romba nallavanga 🙏🏾" This is meant to express the customer is very thankful for the offer.

# Ad summary This ad promotes the Beardo APE-X EZ Beard Trimmer. The ad features a man showing a before-and-after of his beard, using the trimmer, and detailing its features like comb attachments and Type C fast charging. The ad emphasizes the ease and control provided by the trimmer, highlighting its ability to create sharp fades and clean edges. # Brand positioning Beardo is presented as a brand that caters to men looking for easy and effective grooming solutions. It positions itself as a provider of tools that make achieving a sharp and well-groomed look simple and hassle-free. The brand promotes ease of use and control, aligning with a lifestyle where grooming is essential but not overly complicated. It focuses on functional benefits, making grooming accessible and convenient. # Product The Beardo APE-X EZ Beard Trimmer is a grooming tool designed to provide users with complete control over their style. It comes with three comb attachments (1mm, 2mm, and 3mm) for varied trim lengths. The trimmer features a 7,000 RPM motor and self-sharpening blades, ensuring efficient and precise trimming. It also offers 110 minutes of run time and Type C fast charging, eliminating the need for additional cables. The trimmer enables users to achieve sharp fades or clean edges, making beard grooming easy and convenient. # Visual style The ad uses a polished commercial aesthetic with bright lighting and clear shots of the product and its features. The editing style is quick-cut, keeping the pace lively and engaging. The production quality is high, lending credibility to the product. Cuts and text overlays are timed with the voiceover, maintaining audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a before-and-after shot of a man's beard, transitioning from patchy to powerful to showcase the trimmer's potential impact. - 00:01–00:04 The man speaks directly to the camera, stating that the Beardo APE-X EZ Beard Trimmer is the only tool you need for a sharp look, setting the stage for the product demonstration. - 00:05–00:09 The ad then highlights the product's comb attachments (1mm, 2mm, and 3mm), emphasizing the complete control it offers over one's style. - 00:09–00:14 The ad highlights the trimmer's features, like 7,000 RPM motor, self sharpening blades, and 110 minutes of run time. - 00:14–00:17 The man uses the trimmer to demonstrate how it can give you full control. - 00:18–00:22 The ad then highlights that the trimmer is also Type C fast charge. - 00:22–00:25 The man speaks directly to the camera, stating that the Beardo APE-X EZ makes life easy

# Ad summary This ad for Beardo's Ape-X EZ Beard Trimmer features a creator demonstrating the products easy use and features. # Brand positioning Beardo is presented as a brand focused on making grooming products simple and easy to use for men. The brand is positioned as accessible and straightforward, emphasizing the ease and convenience of their products. The ad focuses on a functional aspect of male grooming, the brand does not focus on emotional appeals. Beardo is a brand that ignores category norms of high end grooming products that require many steps, offering instead a simplified, easy solution. # Product The ad features the Beardo's Apex EZ Trimmer, an electric beard trimmer designed for easy at-home beard grooming. It comes with three guard sizes (1mm, 2mm, and 3mm) to customize beard length. The trimmer has a powerful 7000 RPM motor and a Type-C charging port. It provides 110 minutes of use per charge. The ad highlights that it's easy to use and moves slowly to prevent pulling or getting stuck. # Visual style The ad has a polished UGC feel with quick cuts and static shots. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the music beats. The visual motif involves showing the product in use followed by the creator speaking to the camera. Visuals are well-lit, the creator has a well-groomed appearance, and the product is shown in high quality. The tunnel effect at the end adds a dramatic element to capture the viewer's attention. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the creator trimming his neck beard using the Beardo's Apex EZ Trimmer. This immediately demonstrates the product's use case. - 00:02–00:05 The creator shows the trimmer and claims that it moves slowly with no pulling or getting stuck, setting up a key product benefit. - 00:05–00:06 The ad cuts to a product shot with text overlay to display the full product name: Beardo's Apex EZ Trimmer, reinforcing brand and product recognition. - 00:06–00:09 The creator begins to explain his process, starting with shaping the neckline for a proper beard look, providing a practical grooming tip. - 00:09–00:12 The creator demonstrates how to trim the neckline. - 00:12–00:14 The creator says he trims down the bulk and cleans up the cheeks, using the product. This shows how the trimmer can be used for overall beard maintenance. - 00:14–00:19 The creator mentions he's using a 3mm guard, and that the product includes 1mm and 2mm guards. This highlights the product's versatility in achieving different beard lengths. - 00:19–00:22 The creator demonstrates trimming his beard using the trimmer. - 00:22–00:23 The ad shows a close up of the Type-C charging port. - 00:23–00:24 The ad displays product packaging, highlighting the 7000 RPM motor and 600 mAh Li-ion battery features. - 00:25–00:27 The creator states that the product runs at 7000 RPM and gives 110 minutes of use per charge, further emphasizing product performance and battery life. - 00:27–00:29 The creator concludes that it's literally that easy with EZ, and winks at the camera. This is the final branding moment and CTA. - 00:29–00:31 The ad shows the product with text that reads: IT'S THAT EASY EZ @ 799/-, highlighting ease of use and promoting an offer.

# Ad summary A male creator shows how to get curly hair using two Beardo hair products. He states the steps and demonstrates them while speaking to the camera. He asks viewers to comment “curls” in order to get the links for the products. # Brand positioning Beardo is a brand that sells and promotes men's hair products. The ad features two of their products, both designed for creating and maintaining curly hair. The brand presents itself as a solution for men who want to style their hair in a fashionable and modern way, specifically targeting those interested in achieving a curly hairstyle. The brand follows category norms by offering products that address specific hair concerns and style preferences. # Product The ad features two Beardo hair products: the Man Curls cream and the Hair Serum. The Man Curls cream is a product designed to create and define curls in men's hair, providing a styled and textured look. The ad shows the creator applying the cream to wet hair and scrunching to activate the curls. The Hair Serum is presented as a product that adds shine, defrizzes the hair, and enhances the overall appearance of the curls. The creator applies the serum by spraying it onto his hands and then working it through his hair. The ad suggests these products are worth trying for men seeking to achieve and maintain a well-defined, shiny, and frizz-free curly hairstyle. # Visual style The ad has a polished UGC feel. It is shot in a well-lit bathroom with static shots. The editing style includes simple cuts. The pacing is moderate, and the visual cuts are synced to the voiceover. The ad maintains a consistent aesthetic throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Comment karo curls, apne aap aa jayenge. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator begins by asking viewers if their hair looks like his after dry brushing. - 00:04–00:07 He then asks if they have curly hair and says he can take them from "here to here" as he gestures from hair without defined curls to having well-defined curls. This moment is told from the creator’s perspective, with a friendly and relatable tone, suggesting that he understands the viewer’s hair struggles and has a solution. - 00:08–00:11 The creator states that the first step is to make sure hair is wet enough that it is dripping. This provides the first practical step from the creator's perspective, adding credibility to his demonstration. - 00:12–00:22 He introduces the Beardo Man Curl hair cream, applying it thoroughly through his hair, ensuring full coverage. This step demonstrates the product's application, from the creator’s point of view, showing how easy it is to use the product to achieve the desired curl definition. - 00:23–00:30 Next, he introduces the Beardo Hair Serum, stating that it adds shine and defrizzes hair, and then sprays it into his hands. Again from the creator's point of view, the serum’s benefits are highlighted as the final step in the hair styling process. - 00:30–00:37 He applies the serum to the back of his head, and then shows the Beardo Man Curl and Beardo Hair Serum side-by-side, asking viewers to comment "curls" if they want the product links. Told from the creator’s perspective, this provides a clear call to action and positions the products as easily accessible solutions.

# Ad summary A man challenges his wife by using the Beardo Beard Growth Pro Kit so she does not leave him for three months. # Brand positioning Beardo is presented as a premium men's grooming brand focused on beard and mustache care. The brand positions itself as a solution for men seeking fuller, healthier beards, and on-point mustaches. Its products are designed for men who want fast, noticeable changes. Beardo's positioning blends functional (achieving a desired aesthetic) with emotional (enhancing confidence and making a sharp impression). # Product The Beardo Beard Growth Pro Kit is presented as a comprehensive solution for men looking to improve their beard and mustache growth. The kit includes four products that work together to create a fuller, healthier beard and an on-point mustache. The products included are: Beardo Godfather Beard Wash, to clean dirt and dust to create a clean base for beard growth; Beardo Beard Activator, which involves using a roller vertically and horizontally to open pores and boost blood flow; Beardo Growth Oil, a premium formula that makes the beard fuller and healthier, giving fast changes, and Mustache Growth Roll-On, which helps grow a sharp mustache. The kit addresses the pain point of slow or patchy beard and mustache growth, promising a quicker solution with the 21-day challenge. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, blending UGC elements with more professionally shot scenes. The editing style includes quick cuts that keep the pace lively and engaging. The production quality is high-end, and this supports the intended tone and audience by conveying professionalism and effectiveness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A young girl is trimming a man's beard while he is sleeping. - 00:05–00:09 00:05–00:09 The man wakes up and sees that his beard has been trimmed, and he yells in surprise. - 00:09–00:12 00:09–00:12 His wife appears holding their child and explains that she is leaving him for three months. - 00:12–00:16 00:12–00:16 The man, upset, says he doesn't know who trimmed his beard, and the woman replies, "My husband is naked!". The message conveyed is that the relationship is now half, just like the beard. - 00:16–00:23 00:16–00:23 The wife grabs her luggage and says she is going to her parents' house for three months, which is enough time for his beard to grow back. - 00:23–00:28 00:23–00:28 The man asks what is going to happen to their relationship, and the wife explains that when a man is half there, the relationship becomes half, too. - 00:28–00:39 00:28–00:39 The man video calls his friend, saying that it will take three months, and his friend says that he should use Beardo and take a 21-day challenge instead of waiting. - 00:39–00:47 00:39–00:47 The man calls his wife to tell her she does not have to wait three months because he is taking the 21-day challenge with the Beardo Pro Kit. - 00:47–01:11 00:47–01:11 The man tells his wife about the products in the Beard Pro Kit: Beard Wash, Beard Activator, Beard Growth Oil, and the Mustache Growth Roll-On. - 01:11–01:19 01:11–01:19 The man says that he will go to his wife in 21 days and also bring her father's car.

# Ad summary This ad showcases Beardo's Alpha line of men's fragrances at the Pinkvilla Screen & Style Icons Edition 5 event. An interviewer asks a man what fragrance he would want his girlfriend to wear for him, and the man says leather. The ad shows a photo of the line of fragrance with an offer to shop on Myntra. # Brand positioning Beardo is presented as a grooming partner associated with style and status, highlighted by its presence at the Pinkvilla Screen & Style Icons event. The brand seemingly occupies a premium space in the market, catering to men who want to express style and sophistication. The brand aligns with a lifestyle of attending exclusive events and appreciating the finer things. Beardo presents itself as a brand that is fashion-forward, associating with modern style and confidence. # Product The product being advertised is the Alpha line of fragrances by Beardo, featuring three distinct scents: Spice, Amber, and Leather. Each fragrance is packaged in a similar rectangular bottle with a black cap and a label displaying the Alpha logo. The ad showcases these fragrances as sophisticated and suitable for stylish individuals attending prestigious events. The specific fragrance "Leather" is highlighted as a desirable scent. These are presented as high-end scents for men with a sophisticated sense of style. They are easily accessible for purchase on Myntra. # Visual style The ad has a polished style. It seems to be a hybrid between a UGC feel and a polished commercial, because it is filmed in a candid way, but uses an exclusive red carpet event as the background, making it appear higher-end. The editing style uses smooth transitions to go from the red carpet event to the product shot. The cuts are fairly quick. The audio lines up with what the people are saying on screen. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:15 An interviewer asks a man what fragrance he would want his girlfriend to wear for him. - 00:15–00:16 The interviewee replies that he would like his girlfriend to wear leather. - 00:16–00:18 The interviewer says "Oh Leather" in response. - 00:18–00:23 The interviewer and interviewee then discuss the Beardo brand and its fragrance line. - 00:23–00:25 A product shot is shown.

# Ad summary This ad for Beardo Ape-X EZ Beard Trimmer features a man showing how he uses the trimmer to achieve a sharp and clean beard look. The ad highlights the product's features such as multiple combs, powerful motor, long run time, fast charging, and skin-safe blades, emphasizing the ease of use and professional results. # Brand positioning Beardo is presented as a brand that offers easy and effective grooming solutions for men. The brand aims to occupy a space in the consumer's mind as a provider of tools that deliver a sharp, professional look with minimal effort. Beardo aligns with a lifestyle of convenience and efficiency, offering products that simplify the grooming process. The brand pushes against the norm of complicated grooming routines and positions itself as a solution for achieving a well-groomed appearance effortlessly. Beardo's positioning is functional, focusing on the simplicity and performance of its products. # Product The Beardo Ape-X EZ Beard Trimmer is a grooming tool designed for men to easily maintain and style their beards. It comes with multiple combs for versatile looks. The trimmer features a powerful 7000 RPM motor and offers 110 minutes of run time with Type-C fast charging. It also has self-sharpening skin-safe blades. The ad emphasizes its ease of use, allowing users to achieve a sharp and professional finish with minimal effort. The product addresses the purchase barrier of complicated grooming routines by offering a simple and efficient solution for beard maintenance. The ad highlights that with Beardo Ape-X EZ, achieving a well-groomed look is easy and accessible. # Visual style The ad has a polished, commercial feel, with clear shots and smooth transitions. The production quality is high, supporting the intended tone of ease and sophistication. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad. The audio-visual sync is well-maintained, with text and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man is seen in front of a mirror, admiring his beard. - 00:01–00:04 The man mentions that he has a “Sharp” beard and shows a hand holding the Beardo Ape-X EZ. - 00:04–00:07 The man states that getting a good beard is now easy because of the Beardo Ape-X EZ. - 00:07–00:08 The Ape-X EZ box is shown along with 3 combs that come with the trimmer. - 00:08–00:08 Close up on the combs - 00:08–00:17 The man uses the trimmer to trim his beard. - 00:17–00:19 The man confirms that the Beardo Ape-X EZ is easy to use. - 00:19–00:20 The ad concludes by showing the Beardo Ape-X EZ and stating that its price is 799/-.

# Ad summary This ad promotes Beardo's Alpha Spice Elixir, positioning it as a way to 'Unleash the Alpha'. The ad uses bold imagery of a wolf and a sleek bottle design to convey a sense of power and masculinity. # Brand positioning Beardo is presented as a brand that caters to men who want to embrace their inner 'alpha'. The brand's imagery and product naming conventions evoke a sense of rugged masculinity and dominance. Beardo is not just selling grooming products, but a lifestyle and an identity. The brand seems to ignore norms around clean-cut or metrosexual grooming, instead opting for a bolder, more primal positioning. The brand aims to occupy the space of providing men with the tools to project confidence and strength. # Product The featured product is Beardo's Alpha Spice Elixir, a fragrance designed for men. The ad emphasizes its role in helping men 'Unleash the Alpha' within themselves. The product is packaged in a sleek, black and red bottle. The USP is its ability to evoke a sense of primal masculinity and dominance. The ad doesn't explicitly mention use occasions but implies that it's suitable for any situation where a man wants to project confidence and power. # Visual style The ad has a high-production quality with a focus on conveying a sense of luxury and masculinity. The visual motifs include the use of a powerful animal (wolf) to symbolize strength, a sleek product design, and dark color grading to create a sense of intensity and sophistication. # Hooks Headline: UNLEASH THE ALPHA # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with the phrase 'UNLEASH THE ALPHA', immediately setting a tone of power and masculinity. This messaging, delivered from the brand's perspective, aims to grab the viewer's attention and set the stage for the product's intended effect. - The inclusion of a wolf, teeth bared, in the background visually reinforces the 'alpha' concept, symbolizing dominance and strength. This visual element, presented by the brand, strengthens the association between the product and its desired outcome. - The product is presented in the foreground, highlighted against the darker background, inviting the viewer to purchase the item from Myntra to become an 'alpha'. This part of the story, told from the brand's perspective, emphasizes the product as the key to unlocking one's inner alpha.

# Ad summary This image ad promotes Beardo's 'Best Seller Perfumes Combo,' featuring four different scents: Mariner, Whisky Smoke, Don, and Godfather. The ad highlights a 71% discount, reducing the price to ₹999, and includes a 'Shop Now' CTA. # Brand positioning Beardo is presented as a brand specializing in fragrances designed for a sophisticated and confident man. The brand's imagery is dark and gritty, featuring perfume names that evoke a sense of rugged masculinity such as 'Whisky Smoke' and 'Godfather.' The brand clearly positions itself away from conventional or unisex fragrances, opting instead for bold, masculine scents and branding. The values of the brand align with a lifestyle of confidence and sophistication. # Product The advertised product is the 'Best Seller Perfumes Combo' from Beardo, which includes four distinct fragrances: Mariner, Whisky Smoke, Don, and Godfather. Each perfume comes in a 50 ml bottle, with the scent name prominently displayed on the label. Mariner has a blue tint, Whisky Smoke an amber tint, Don a black tint, and Godfather a red tint. The ad does not explicitly state the unique selling propositions (USPs) or fragrance notes, but the perfume names imply distinct scent profiles. The combo is marketed as a collection of the brand's best-selling fragrances. The purchase barrier addressed is the price, which is reduced by 71% from ₹3396 to ₹999. # Visual style The ad has a high-production quality with a studio-shot appearance. The visual motifs include a product-focused presentation, highlighting each perfume bottle clearly, combined with bold typographic elements to emphasize the discount and call to action. The image treatment involves color grading to enhance the vibrancy of the perfume tints (blue, amber, black, red) against the dark background. The typography is large and bold, designed for immediate scannability. The visual style is disruptive, contrasting with typical minimalist fragrance ads by employing a gritty, masculine aesthetic. # Hooks Headline: GET 71% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a visual presentation of four perfume bottles, introducing the product that is being advertised. The intention is to immediately showcase the variety of scents available in the 'Best Seller Perfumes Combo' from Beardo. The POV is from the brand, presenting its product lineup in an attractive manner. - Next, the ad highlights a significant discount of 71% off the original price, making the combo more appealing to potential buyers. The intention is to create a sense of urgency and value, encouraging immediate purchase. This part of the story is told from a promotional perspective, emphasizing the savings. The POV is from the brand. - Finally, the ad concludes with a direct call to action, prompting viewers to 'Shop Now'. The intention is to convert interest into a purchase, providing a clear next step for the audience. This part of the story is told from the brand's perspective, guiding potential customers to their online store.

# Ad summary This image ad from Beardo features a model promoting the sale of any four of the brand's best selling products for ₹199 each. # Brand positioning Beardo is presented as a modern men's grooming brand focused on providing men with high-quality products for beard, hair and skin. With a playful tone and product names like "Godfather", the brand aims to align with a contemporary, confident lifestyle. The positioning suggests a departure from traditional masculinity norms, embracing individuality and self-care. # Product The ad features four distinct Beardo products: a beard growth oil, a hair volumizing powder wax, a "Godfather" eau de parfum, and a de-tan face wash. The beard growth oil appears to be designed to promote beard growth. The volumizing powder wax is designed to give hair more volume. The "Godfather" eau de parfum is a fragrance product. The de-tan face wash is designed to remove tan and brighten the skin. All four products are part of Beardo's "Best Sellers" line, suggesting they are popular and effective choices for men's grooming needs. The ad encourages customers to buy any four of these products for a special price, incentivizing trial and purchase. # Visual style The ad features a high-quality studio shot with a mix of product focus and lifestyle elements. The image employs a dark and slightly luxurious color palette, with red and gold accents. The man is well-groomed and formally dressed, suggesting a premium lifestyle association. The layout is clean and balanced, ensuring readability and visual appeal. The overall style conveys sophistication with a contemporary twist. # Hooks Headline: Sab chupaake Khareedte hein.... Batata koi nahi! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand presenting an enticing offer, "BUY ANY FOUR BEST SELLERS FOR JUST ₹199 EACH", attempting to grab attention with an attractive deal. This message comes directly from the brand, aiming to incentivize immediate purchase. - Next, a model appears, humorously suggesting that everyone buys these products in secret, with the text "Sab chupaake Khareedte hein.... Batata koi nahi!" (Everyone buys these in secret... Nobody tells!), inviting the viewer to acknowledge the unspoken desire for grooming products. This messaging is delivered from the perspective of someone aware of social norms, possibly a relatable peer. - Finally, the brand displays the four best-selling products available for purchase, visually reinforcing the offer and showcasing the range of grooming options. This step allows the brand to highlight its popular products and further encourage the customer to buy.