How Hismile Advertises on Meta

# Ad summary This ad promotes Tooth Armour as a better fluoride alternative to help remineralize your teeth. # Brand positioning HiSmile research aims to offer a cutting-edge oral health solution that is accessible and scientifically backed, positioning itself as a modern and informed brand pushing against outdated methods and misinformation. # Product Tooth Armour is presented as a scientifically formulated oral health solution designed to enhance and support the natural remineralization process of teeth. The product is for individuals seeking an effective alternative to fluoride. Key details include the use of nano-hydroxyapatite, which is the same mineral that makes up 97% of your enamel. The product can form a biomimetic layer over the tooth surface, and Japan approved it as a fluoride alternative in 1993. The product contains a full lineup of active ingredients designed to help support strong enamel over time. The application process involves placing a few drops on your toothbrush, brushing for two minutes, and is for anyone who wants to look into it. # Visual style The ad has a hybrid feel that blends a polished commercial with a science-based video. It has quick cuts to move the story along but also static shots. The pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action The links below if you want to look into it. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with decayed teeth to draw attention to the importance of remineralization. - 00:03–00:15 00:03–00:15: A man wearing a lab coat explains the natural repair process of enamel, highlighting the body's continuous effort to remineralize teeth against the damage caused by acid, bacteria, and diet, emphasizing that this natural repair process is often insufficient. - 00:15–00:22 00:15–00:22: He further explains that damage just compounds slowly and quietly. The audience is experiencing this information from an expert's POV, lending credibility to the message. - 00:22–00:29 00:22–00:29: The expert introduces nano-hydroxyapatite as the same mineral that makes up 97% of your enamel. - 00:29–00:39 00:29–00:39: He explains how it forms a biomimetic layer over the surface to support your teeth’s natural remineralization process. - 00:39–00:51 00:39–00:51: The expert states that Japan approved it as a fluoride alternative in 1993 and has been quietly sitting in Japanese personal care for 30 years while the western world was completely oblivious to it. Here, the expert is establishing credibility by stating that it is a well-known fluoride alternative in Japan. - 00:51–01:02 00:51–01:02: Here, the expert introduces and explains how Tooth Armour, stacked with a full line of actives designed to help support strong enamel over time, can prevent further damage. This section builds on the previous explanations by presenting a solution to the problem of insufficient remineralization. - 01:02–01:09 01:02–01:09: He then shows how to use the product, then ends by saying the links are below if you want to look into it. This acts as a call to action to learn more about the product.

# Ad summary This ad promotes hismile's Tooth Armour toothpaste serum as a way to protect teeth from cavity-causing beverages. The ad features a split screen that demonstrates what beverages such as soda, coffee, and alcohol do to the teeth, and what hismile's serum does to protect them from damage. # Brand positioning hisimile presents itself as a modern oral care brand that creates high-end, effective products for consumers who care about the aesthetic and health of their teeth. The brand presents itself as offering an alternative to traditional, synthetic-filled toothpaste found at gas stations. By using premium ingredients and nano-technology, hismile toothpaste serum is able to remineralize teeth with a similar mineral that 97% of your enamel is made of. # Product hisimile's Tooth Armour toothpaste serum is designed to support your enamel, gums, and whole oral environment in two minutes. The serum includes Nano-hydroxyapatite, which mimics the same mineral that 97% of enamel is made of. When applied in liquid form, nanoparticles are deposited into the microscopic holes in your enamel, which aids in remineralization. It is suggested to use it on its own or add a few drops on top of your regular toothpaste. With premium ingredients at an accessible price. # Visual style The ad uses bright lighting and up-close shots to highlight the texture and ingredients. The editing style includes quick cuts, macro shots and overlays to show how the product works. The production quality looks to be a polished commercial. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Link below. Go check it out. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with the narrator stating that cavities are almost 100% preventable with the right care, introducing the topic and establishing the premise that good oral care is key to preventing cavities. - 00:01–00:06 The narrator asserts that they aren’t exaggerating when they say a ‘little trick’ will save the viewer from having ‘gas station crackhead teeth,’ setting a lighthearted tone and introducing a clear image of what outcome the product is designed to prevent. - 00:06–00:06 The narrator claims that even a ‘slither of yellow’ is ‘off cards’ for them, furthering the tone of the ad as lighthearted and emphasizing the importance of white teeth in the modern day. - 00:06–00:15 The narrator identifies cavity-causing beverages like alcohol, soda, and coffee, conveying how each damages teeth by pulling minerals from them daily until they look disgusting. - 00:15–00:18 The ad pivots to the product by introducing nanohydroxyapatite as the active ingredient that can prevent cavities and remineralize teeth. - 00:18–00:26 The narrator elaborates on the product by stating that when the serum is applied in liquid form, it deposits nanoparticles into the microscopic holes in the enamel, which aids in remineralization. - 00:26–00:30 The ad directly contrasts the product with filler-packed $2.00 toothpaste, positioning the serum as a premium alternative to the gas station toothpastes. - 00:30–00:36 The narrator describes the product as a ‘full stack footprint serum’ and states that it is designed to help support your enema gum and whole oral environment in two minutes. - 00:36–00:40 The ad shifts to include a customer and describes the product’s versatility by claiming that you can use it on its own or add a few drops on top of your regular toothpaste. - 00:41–00:46 The narrator concludes by stating that the brand’s premium ingredients at an accessible price won’t last long, urging the viewer to shop using the link below.

# Ad summary This ad uses shock value and humor to emphasize the importance of good oral care, positioning Tooth Armour as an easy addition to one's daily routine. # Brand positioning Tooth Armour is presented as a simple solution for oral care, with a focus on ease of integration into daily routines. The ad employs a modern and slightly edgy aesthetic, using a popular cultural figure and shock-value imagery to grab attention. The brand aims to disrupt the conventional oral care market by presenting a more accessible and straightforward approach to dental hygiene. # Product Tooth Armour is a product designed to enhance daily oral care routines. It is packaged in a small, pink bottle with a white dropper. The ad emphasizes the ease with which Tooth Armour can be added to one's daily routine, promoting its simplicity and convenience. The presence of Nano-Hydroxyapatite highlights a key ingredient focused on improving dental health. # Visual style The ad has a bold and somewhat disturbing visual style. It combines a studio-shot product image with CGI and a stylized sky background. The typography is large and attention-grabbing, and the image treatment is highly polished and slightly hyper-realistic. The overall effect is designed to be disruptive and memorable, with the intention of standing out in a crowded social media feed. # Hooks Headline: bad oral care is like having a maggot mouth # Benefits - [object Object] # Features - [object Object] # Call to action Add it to your routine # Point of view - [object Object] # Storyline - The ad opens with a shocking visual of maggots infesting a person's mouth. This is intended to make the viewer feel disturbed and disgusted by the idea of poor oral hygiene, highlighting the negative consequences of not taking care of one's teeth. The brand is telling the audience that bad oral care can lead to repulsive outcomes. - The ad presents Tooth Armour as a solution to prevent such issues. It prompts the viewer to integrate the product into their daily routine. The brand is telling the audience that Tooth Armour can help them avoid the negative scenario depicted earlier, and promises simplicity and convenience.

# Ad summary This image ad uses a shock tactic to highlight the importance of fresh breath and the mouthwash product benefits with a 2 for 1 offer. # Brand positioning The brand being promoted is HiSmile, which offers a whitening mouthwash. The brand presents itself as a solution for bad breath and stain removal. The brand is pushing against the norm of bad breath being socially acceptable, by offering a product to combat this issue. The brand positioning is functional, focused on performance and oral hygiene. # Product The product is HiSmile Whitening Mouthwash, designed to eliminate bad breath and remove stains. It is for anyone concerned about their oral hygiene and fresh breath. The mouthwash promises to help with whitening, remove stains, and freshen breath. Its unique selling point is addressing the issue of bad breath in a way that is not typically discussed. The ad suggests using the mouthwash as part of a daily oral care routine to maintain fresh breath and a brighter smile. By addressing bad breath concerns directly, the ad aims to overcome the purchase barrier related to this potentially embarrassing issue. The ad offers a deal to "buy 2, get 1 free" which is designed to encourage the user to try the product. # Visual style The ad has a high production quality with a clear focus. The visual motif used is shock value, intended to capture attention. The image treatment uses color grading to highlight the red and white of the mouthwash bottles. The typography is large and bold. The style is disruptive, contrasting with typical oral care ads to stand out in the feed. This style is designed to immediately grab attention in a busy feed by contrasting with usual, clean oral health imagery. # Hooks Headline: YOU SMELL IT # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the problem of morning breath, stating, "YOU DON'T SEE MORNING BREATH YOU SMELL IT", immediately grabbing attention by pointing out that the user may be unaware of their own bad breath. The brand is speaking directly to the consumer, creating a sense of relatability and awareness of the issue. - The ad uses a shocking visual of a mouth filled with decaying fish to represent bad breath, aiming to create a memorable and impactful message about the unpleasantness of morning breath. The brand uses the visual to highlight the negative aspect of bad breath. - The ad then presents a solution in the form of HiSmile Whitening Mouthwash, offering a "buy 2, get 1 free" deal to encourage purchase and address the issue highlighted. The brand is positioning the mouthwash as the solution for bad breath and offering a clear value to the customer.

# Ad summary This ad is for Hismile ID stain mouthwash. The ad copy says, 'Don't Be An IDIOT. don't pay full price'. The ad promotes a limited time offer where you buy 2 and get 1 free. # Brand positioning Hismile is presented as a modern oral care brand that offers technologically advanced oral health solutions. The brand aims to occupy a space in the consumer's mind as an innovative brand that combines dental science with user-friendly products. The overall tone is direct and informal, aligning with a modern, engaged consumer. The brand challenges the category norms of traditional oral care brands. # Product Hismile ID stain mouthwash is designed to help whiten teeth and remove stains. It comes in a sleek, silver bottle with a red cap, has a vertically printed logo and has the product name running vertically. The mouthwash promises to address the consumer's desire for a brighter, stain-free smile. This offering is targeted towards individuals seeking a convenient and effective addition to their oral care routine. # Visual style The ad has a clean, modern aesthetic with a minimalist design approach. The color palette is simple and the products are prominently displayed. The image is well-lit, professionally shot, and designed to capture attention quickly. # Hooks Headline: Don't Be An IDIOT. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by directly addressing the viewer, emphatically stating, 'Don't Be An IDIOT.', intending to grab their attention with a bold statement. The brand is using this unexpected statement to directly challenge the consumer to think differently about the purchase. - The ad continues by clarifying the initial statement: 'don't pay full price'. The brand wants the consumer to avoid paying full price and this signals an upcoming offer that will present a better deal. - The mouthwash bottles are presented in the center of the frame, and speech bubbles appear that callout the 'buy 2, get 1 free' offer. The brand is highlighting the product being sold, and wants the customer to understand that this is a limited time offer.

# Ad summary This image ad is for iD Whitening mouthwash, promoting its advanced formula that freshens breath and reveals hidden gunk and oral residue that brushing misses. It features a buy-two-get-one-free offer to encourage trial and purchase. # Brand positioning The iD brand, as presented in this ad, positions itself as a modern and somewhat edgy oral hygiene solution. The use of the swear word in the headline suggests a bold and unapologetic tone, appealing to consumers who are dissatisfied with traditional, milder oral care products. The brand emphasizes effectiveness and visible results, directly confronting the problem of 'bad breath' and unseen 'gunk,' aiming to occupy a space in the consumer's mind as a powerful, trustworthy, and advanced oral care solution. The brand doesn't explicitly show a lifestyle connection; instead, it focuses on functional benefits. # Product The featured product is iD Whitening mouthwash, designed to freshen breath, target gunk and build-up, and offer teeth whitening benefits. The ad highlights its advanced formula, which interacts with oral debris to form visible particles when spitting out the mouthwash, providing instant proof of what brushing alone cannot achieve. The mouthwash is targeted towards individuals concerned about bad breath and those seeking a deeper clean beyond regular brushing. The product is alcohol-free. # Visual style The ad has a clean, attention-grabbing visual style, with bold typography against a bright yellow backdrop, designed to stand out in a busy feed. The product is presented in a straightforward studio shot, with the packaging clearly visible. The overall style aims for high scannability and stop power by combining shock value with a minimalist layout. # Hooks Headline: F*ck You, Bad Breath # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold and provocative headline, "F*ck You, Bad Breath," to immediately grab attention and address a common problem in a direct, unconventional way. This is the brand's perspective aiming to make a memorable first impression and disrupt the viewer's scrolling pattern. - The ad copy explains the mouthwash's core benefit: its advanced formula freshens breath and reveals hidden gunk and oral residue that brushing misses. This description functions as the brand educating potential customers about the product's function, clarifying its differentiation. - The ad uses a close-up visual of three mouthwash bottles along with the offer of 'buy 2, get 1 free'. This reinforces the product and offer, signaling to the viewer that this is a deal to consider. This is the brand trying to convert awareness into action by showcasing the deal.

# Ad summary This ad acknowledges a pricing mistake on the HiSmile Stain ID Mouthwash 3-pack bundle, turning it into an urgent call to action for viewers to take advantage of the error before it's corrected. # Brand positioning HiSmile is presented as a direct-to-consumer oral care brand that pushes against the traditional norms of the dental industry by focusing on cosmetic teeth-whitening products sold directly online. The brand uses playful and direct language, with a bold tone and visual style that appeals to a younger, digitally savvy audience. HiSmile emphasizes accessibility, as well as ease of use and convenience in its teeth-whitening solutions. The ad uses humor and a self-aware tone, suggesting the brand isn't afraid to break from conventional marketing approaches. # Product The ad showcases HiSmile's Stain ID Mouthwash, presented as a teeth-whitening product. The mouthwash is designed to help identify and remove stains, leading to a brighter smile. The ad specifically promotes a 3-pack bundle of the mouthwash, emphasizing a 'Buy 2 Get 1 Free' offer. The product comes in a cylindrical silver bottle with a pink cap, featuring the HiSmile logo and product details printed on the label. The ad addresses the potential purchase barrier of price by highlighting the limited-time bundle offer, urging customers to take advantage of the deal before it disappears. # Visual style The ad features a simple, bold design with a focus on clear messaging and product visibility. The visual motifs include chat bubbles with the words "buy 2" and "1 free" which adds a playful and modern touch. The image treatment uses bright, contrasting colors to draw attention to the product and text. The typography is large and bold, enhancing scannability. The overall style is eye-catching in-feed and feels native to social media platforms. # Hooks Headline: We really fcked up this time... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of an exclamation point inside a triangle to convey an alert about a mistake that has happened. It creates a sense of urgency and grabs the viewer's attention from the brand's perspective. - The brand admits they messed up with a 'Buy 2 Get 1 Free' offer for the Stain ID Mouthwash bundle that somehow remains active. This builds transparency and self-awareness from the brand's perspective. - The brand urges viewers to take advantage of the deal quickly before someone gets fired and the offer ends. This encourages the customer to act fast to avoid missing out on the opportunity from the brand's perspective.

# Ad summary The ad promotes Tooth Armour toothpaste serum by Hismile. It uses a modern, product-focused visual to showcase the product's benefits. The copy aims to intrigue and educate the viewer about the innovative approach to oral care. # Brand positioning Hismile positions itself as an innovator in the oral care category, challenging traditional toothpaste norms with its Tooth Armour "toothpaste serum." The brand emphasizes a modern, scientifically-backed approach to oral health, appealing to consumers seeking advanced, effective solutions. The focus is on creating products with specialized ingredients to "hack your oral care routine," implying a functional and sophisticated approach to dental hygiene. The brand aims to occupy the space of an innovative brand that focuses on specialized ingredients, making oral care more like skincare. # Product The featured product is Tooth Armour toothpaste serum by Hismile, presented as a modern alternative to traditional toothpaste. The serum is designed to provide enhanced oral care through specialized ingredients. It aims to "hack your oral care routine" by delivering benefits such as enamel support and whitening. The product is designed for individuals seeking advanced, science-backed oral hygiene solutions, with a focus on improving overall dental health and aesthetics. It comes in a pink serum, packaged in a small bottle. # Visual style The ad features a clean and modern aesthetic with a focus on product presentation. The visual style utilizes soft, diffused lighting to create a polished, studio-shot look. The color palette is minimal, with mainly white, gray, and pink tones, lending a sense of sophistication and hygiene. The composition is well-balanced, emphasizing the product and its packaging. The overall style mimics high-end skincare or dental care advertisements, designed to capture attention in a visually-driven feed. # Hooks Headline: We didn't create a tooth serum. We perfected it. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that the brand didn't just create a tooth serum, but perfected it. This is conveyed from the brand's perspective and serves to immediately establish a claim of expertise and superiority in the oral care innovation space. - The ad copy follows up with the question of how they achieved this, specifically highlighting the use of oral peptides. This question is asked from the brand's perspective to pique the audience's curiosity and to lead them towards understanding the key ingredient behind their serum. - Finally, the text qualifies the use of oral peptides, stating, "Well no, but it is stacked with heaps of ingredients to hack your oral care routine." This response is from the brand's perspective. It provides more specific details about the product's complex formulation while reinforcing the idea of enhanced oral care through innovation.

# Ad summary This ad promotes Tooth Armour as a solution for daily tooth wear, providing enamel support, fresher breath, and surface stain removal. It showcases a split image of a tooth before and after use, along with the product and a call to action. # Brand positioning Tooth Armour is presented as a dental care brand focused on daily protection and maintenance of teeth. The brand positions itself as a provider of advanced solutions for common dental issues like enamel wear, breath freshness, and surface stains. It targets consumers who are proactive about their dental health and seek products that offer comprehensive care beyond basic cleaning. The brand appears to be aligned with scientific and technological advancements in dental care, as implied by the product formulation (NH-10). Tooth Armour does not obviously push against category norms, but offers enamel support, which may signal protection for sensitive teeth. # Product Tooth Armour is a dental product designed to provide enamel support, fresher breath, and remove surface stains. It features a formulation labeled with 'NH-10.' The product is for individuals concerned about the effects of daily wear on their teeth, aiming to improve enamel health, breath freshness, and surface appearance. The ad addresses purchase barriers by visually demonstrating the product's efficacy through a before-and-after representation of a tooth, implicitly assuring potential customers of its ability to combat common dental issues. # Visual style The ad features a clean, clinical visual style with a focus on showcasing product efficacy through a before-and-after comparison. The production quality is high, with studio lighting and a focus on detail in the product and tooth illustration. The image treatment includes background removal and color grading to emphasize the contrast between the two halves of the tooth. The typography is integrated cleanly, with clear and legible text. The style is designed to convey professionalism and instill confidence in the product's effectiveness. # Hooks Headline: FROM DAILY WEAR TO DAILY SUPPORT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try Tooth Armour # Point of view - [object Object] # Storyline - The ad opens by stating that Tooth Armour protects 'FROM DAILY WEAR TO DAILY SUPPORT,' establishing the product as a solution for everyday dental concerns. The brand is speaking to set the stage for how the product can help address issues like enamel support, fresher breath, and surface stains. - The ad showcases a split image of a tooth, with one half appearing worn and stained and the other half appearing clean. The brand is showing a visual before-and-after comparison of a tooth, highlighting the benefits of using the product to improve dental appearance and health. - The ad includes a product shot alongside the visual demonstration and includes the text 'Try Tooth Armour,' prompting viewers to consider trying the product themselves. The brand is directly asking the customer to take action, suggesting they should explore the benefits of using Tooth Armour.

# Ad summary This ad for Tooth Armour uses a before-and-after visual of a tooth that is half stained and half clean to highlight its nano-hydroxyapatite feature, which supports enamel. The ad copy questions the need for oral peptides, offering nano-hydroxyapatite as a solution to hack one's oral care routine and avoid extra dental fees. # Brand positioning Tooth Armour is presented as a modern oral care brand that prioritizes advanced ingredients and innovative solutions. The brand challenges conventional oral care methods by suggesting that simple solutions like nano-hydroxyapatite can effectively "hack" your oral care routine. Tooth Armour appeals to consumers looking for efficient, science-backed alternatives to traditional dental treatments, promising professional-level care without the high costs and inconvenience of dental visits. The brand focuses on functional benefits, such as enamel support, positioning itself as a reliable and forward-thinking choice in the oral care market. # Product Tooth Armour offers an oral care solution featuring nano-hydroxyapatite designed to support enamel and improve oral hygiene. The product is presented as an alternative to traditional oral peptides, providing a way to "hack your oral care routine." Tooth Armour emphasizes its unique formulation, which is packed with ingredients aimed at enhancing oral health. The product addresses concerns about the high costs and inconvenience of dental visits by offering a solution that supports enamel without incurring extra dental fees. It is for anyone looking for an innovative approach to maintaining oral health and strengthening their enamel. # Visual style The ad has a clean and clinical aesthetic with a focus on the before-and-after contrast of the tooth. The lighting is bright and even, highlighting the product and its effects. The background is plain and uncluttered, drawing attention to the key visuals and text. # Hooks Headline: Oral Peptides? Nano-Hydroxyapatite. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by questioning the necessity of oral peptides and then introducing Nano-Hydroxyapatite as a superior alternative. This is intended to grab the viewer's attention by challenging common beliefs about oral care and promoting a new, more effective solution, as told from the brand's perspective. - The ad assures the viewer that the product is packed with heaps of ingredients to hack their oral care routine. The intention is to highlight the comprehensive nature of the product's formulation and its ability to streamline and enhance oral care, told from the brand's perspective. - The ad states that the product supports enamel and eliminates extra dental fees. The intention is to highlight the product's benefits in protecting teeth and saving money on dental treatments, as told from the brand's perspective.

# Ad summary This ad features a split image of a woman before and after using HiSmile teeth whitening strips, addressing the problem of yellow teeth and ineffective toothbrush stain removal. # Brand positioning HiSmile is presented as a solution for achieving a brighter smile, particularly targeting those dissatisfied with the results of regular toothbrushing for stain removal. The brand positions itself as a provider of effective teeth whitening, emphasizing the transformative results achievable through its product, as implied by the 'before and after' imagery. HiSmile caters to individuals seeking convenient and noticeable improvements in their smile's appearance, offering an accessible alternative to traditional whitening methods. This positioning leans into functional benefits, prioritizing tangible outcomes in teeth whitening. # Product HiSmile offers teeth whitening strips designed for home use. The product comes in a purple and white box with (on-package label text) "3/14 whitening strips" and promises to whiten teeth after just one use, as visibly highlighted on the packaging. Each purchase contains 30 individual strips, as shown in a circular logo on the packaging. These strips are intended for anyone looking to quickly and easily brighten their smile without the need for professional dental treatments. The ad addresses potential purchase barriers by implying rapid results and easy application, making it an appealing option for those seeking immediate improvements. # Visual style The ad employs a 'before and after' visual motif to highlight the transformative effects of the product. The production quality is high, with professionally lit and retouched portraits. The image treatment includes color grading to enhance the 'after' portrait's brightness and overall appeal. The layout is clean and symmetrical, with the product box centered between the two portraits, enhancing scannability and stop power in the feed. # Hooks Headline: Woke up with... YELLOW TEETH? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question about waking up with yellow teeth, instantly grabbing attention and setting the stage for a problem many viewers may relate to; this is from the brand's perspective, aimed at identifying a common insecurity. - Next, the ad asserts that a toothbrush cannot remove deep stains alone, clarifying the limitations of regular oral hygiene and reinforcing the need for a specialized solution; this is also from the brand's perspective, highlighting their product's unique value. - A split-image showcases a woman's teeth 'before' use, visibly stained and yellow, juxtaposed with a 'after' view of her bright, white smile to demonstrate the product's efficacy; this is presented from the customer's perspective, visually emphasizing the tangible improvement. - The HiSmile product box is prominently displayed, visually connecting the problem to the solution and underscoring the promise of quick and effective whitening; this is from the brand's perspective, reinforcing product awareness and key benefits.

# Ad summary An image ad for HiSmile iD Stain Whitening. The ad is a photo of 3 Stain Whitening products, with yellow sticky notes offering a 'Buy 2 Get 1 Free!' deal, and the headline 'DON'T BE AN IDIOT'. # Brand positioning HiSmile is presented as a brand that is against stain and promotes teeth whitening. The tone used in the ad is comedic, and aggressive, but also direct in getting the message across. HiSmile aims to occupy the market space of effective stain removal. HiSmile's positioning is to make teeth whitening accessible and easy by directly confronting purchase barriers. # Product The HiSmile iD Stain Whitening product is a teeth whitening spray designed to tackle stains. The product is for anyone who wants to easily deal with teeth stains. The product is in a silver aluminum container, with a red cap. The front of the packaging has (on-package label text) 'iD' at the top, (on-package label text) 'WHITENING' in the center, and (on-package label text) 'STAIN' at the bottom. The HiSmile iD Stain Whitening tackles the purchase barrier of stains being permanent or difficult to get rid of. # Visual style The ad has a clean, brightly lit studio shot with an aggressive tone. The layout is simple, with the product and offer clearly displayed. The typography is bold, using direct and harsh language to convey a sense of urgency. The overall style contrasts typical beauty ads, aiming for disruptive scannability. # Hooks Headline: DON'T BE AN IDIOT # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad aggressively addresses the viewer by saying 'DON'T BE AN IDIOT'. This message, delivered from the brand's POV, is intended to grab attention and disrupt the viewer's scroll. - Next, the ad shows three of the product with sticky notes on 2 of the containers that show the offer. This message is delivered from the brand's POV in order to present the product in the best deal possible. - The ad concludes with a clear visual of the product so that the viewer can recognize the product, This message is delivered from the brand's POV.

# Ad summary This ad presents a novel approach to oral care that centers on preventing dental issues via preventative measures. It emphasizes the importance of good oral care with the use of their product. The ad humorously tackles teeth and gum issues, by presenting a lineup of ingredients that target specific oral hygiene concerns. # Brand positioning HiSmile is presented as an oral care brand focused on preventative care. The ad emphasizes that the brand seeks to revolutionize oral care by addressing the root causes of dental problems with informed solutions and innovative approaches. HiSmile distinguishes itself by empowering consumers with knowledge about ingredients and targeted treatments that can prevent common dental issues. The brand is committed to providing effective solutions. # Product HiSmile's Tooth Armour is an oral care serum formulated with five key ingredients: Zinc Gluconate, Niacinamide, Hydrated Silica, and Nano Hydroxyapatite. Each ingredient is designed to address specific dental problems. Zinc Gluconate is for breath that smells like goats; Niacinamide is for gum discomfort; Hydrated Silica is for teeth that look like corn; and Nano Hydroxyapatite is to coat the surface and gaps of your tooth. The Tooth Armour serum is meant to be easily added to your existing oral care routine. # Visual style The ad combines polished commercial shots (e.g., woman brushing teeth) with scrappier, UGC-style whiteboard visuals. It uses quick cuts and audio-visual sync to maintain a fast pace, fitting with TikTok's style. Editing syncs with the beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the presenter placing a photo of a goat on a whiteboard and asking if your breath smells like a goat. - 00:01–00:03 The presenter writes 'Zinc Gluconate' on the whiteboard and the on-screen text says 'Try Zinc Gluconate'. This is from the perspective of the brand offering solutions to oral hygiene problems. - 00:03–00:05 The presenter places a photo on the whiteboard and asks if you don't want gum discomfort. - 00:05–00:07 The presenter writes 'Niacinamide' on the whiteboard and the on-screen text says 'Try Niacinamide'. This is from the perspective of the brand offering solutions to oral hygiene problems. - 00:07–00:09 The presenter places a photo on the whiteboard and asks if your teeth look like corn. - 00:09–00:11 The presenter writes 'Hydrated Silica' on the whiteboard and the on-screen text says 'Try brushing with Hydrated Silica'. This is from the perspective of the brand offering solutions to oral hygiene problems. - 00:11–00:13 The presenter places a photo on the whiteboard and asks if your teeth have cracks. - 00:13–00:17 The presenter writes 'Nano Hydroxyapatite' on the whiteboard and the on-screen text says 'Try Nano Hydroxyapatite to coat the surface and gaps of your tooth'. This is from the perspective of the brand offering solutions to oral hygiene problems. - 00:17–00:22 The presenter is now at the center of the whiteboard and states that most people don't know these issues are almost 100% preventable. This is from the brand's perspective and aims to educate viewers. - 00:22–00:24 A woman is now shown brushing her teeth in the bathroom. The on-screen text states that prevention with good oral care is key. - 00:24–00:28 The presenter is back in front of the whiteboard, which now has a line up of all the ingredients that target specific oral hygiene problems. She shows a bottle of Tooth Armour and states that it is formulated to include all of these ingredients. - 00:28–00:32 The woman from before is now shown adding the Tooth Armour serum to her toothbrush. The ad copy reads: Add it to your routine today and potentially save your future self dollars.

# Ad summary This ad for iD Whitening Mouthwash showcases before-and-after results, highlighting the product's effectiveness and offers an incentive to purchase. # Brand positioning iD Whitening Mouthwash positions itself as an effective solution for achieving a brighter smile. The brand embraces a bold, slightly irreverent tone, evident in the use of strong language. It directly confronts consumer frustrations, offering a functional solution that challenges the norms of traditional oral care brands. The brand also aims to disrupt category norms with its direct language and focus on visible results. # Product The advertised product is iD Whitening Mouthwash, designed to whiten teeth. It comes in a tall, silver bottle with a red cap. The product is marketed to those seeking fresh breath and stain removal. The ad directly addresses the frustration of not starting sooner, emphasizing the value of immediate action. A key selling point is the offer to "BUY 2, GET 1 FREE!", incentivizing purchase and reducing the financial barrier to trying the product. The mouthwash is for those that want white teeth and fresh breath. # Visual style The ad has a bright, eye-catching design with a mix of product shots and real-life imagery. The use of contrasting colors (orange, white, and silver) helps draw attention to key elements. The overall aesthetic is clean, but with a slightly edgy tone due to the bold text and direct language. # Hooks Headline: F*CK I wish I started sooner # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a bold statement, “F*CK I wish I started sooner,” grabbing attention and expressing a relatable frustration about delayed action. This is presented from the perspective of the customer, immediately connecting with a potential regret and setting the stage for a solution. - The brand showcases the iD Whitening Mouthwash product prominently, positioning it as the solution to the initial frustration. This is shown from the brand's perspective, introducing its product as the answer. - Next, the ad contrasts visuals of stained liquid labeled "LIQUID BEFORE" with an image of a person exhaling with confidence labeled "FRESH BREATH*", to demonstrate the product’s effectiveness. The person's positive reaction to the fresh breath outcome helps reinforce the product's usefulness. This is presented from a customer perspective, showing their experience and benefit from using the product. - The ad concludes with a clear call to action, a "BUY 2, GET 1 FREE!" offer, incentivizing purchase and providing a direct reason to act now. This comes from the brand to convert interest to sales.

# Ad summary This ad promotes HiSmile breath spray with a buy two get one free offer. The ad uses staff testimonials and claims the product targets morning breath. It features a staff member who is standing in front of a display of HiSmile products mixed in with various other products. The staff member prompts viewers to buy the product and click the link below. # Brand positioning HiSmile is a dental hygiene brand which positions itself as a solution for bad breath, particularly targeting morning breath. The brand offers a convenient breath spray which can be found online. By offering a buy two get one free offer, the brand uses a functional approach to incentivize purchasing. The brand’s products can be seen on display in a retail type setting. # Product HiSmile offers a breath spray that targets morning breath. The advertised offer is buy two and get one free. The ad addresses the purchase barrier of product demand by stating the product has sold out before, and encourages viewers to click the link below to secure their spray now. # Visual style The ad features quick cuts between the presenter and product testimonials. It has a UGC feel. The cuts are not timed to the music. The production quality is polished. The editing rhythm is quick paced, adding to the energetic feel of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action Click the link below to secure yours now. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with an upbeat tone and an attention grabbing message. - 00:04–00:05 Next, the ad suggests buying the product instead of using other methods to fix morning breath. - 00:05–00:11 The ad explains the details of the offer and urges the viewer to click the link below to secure theirs now, given previous sell outs.

# Ad summary The ad promotes iD Stain Whitening Mouthwash. It begins with a man demonstrating the mouthwash by pouring it into a line of glasses to show the level of festering food particles, debris, and odor-causing bacteria. He notes that people who brush religiously can still have bad breath. A second male drinks the mouthwash. Visuals of the mouth are shown, with food particles and debris still festering even with regular brushing. A woman then shows the bottle and notes that it's alcohol-free. The product is promoted as a mouth detox, and women and men show the dark particles that come out after using the mouthwash, demonstrating the amazing feel and look. # Brand positioning iD Stain, presented by hismile, positions itself as a provider of oral hygiene solutions that go beyond traditional brushing. The brand aims to occupy the space in the consumer's mind as a provider of products that tackle deep-seated oral issues like bad breath, teeth staining, and food particles. It aligns with a lifestyle of thorough and effective oral care, suggesting that brushing alone isn't enough for optimal oral health. The brand pushes against the norm of relying solely on brushing and traditional mouthwash, offering a mouth detox alternative. The brand’s positioning is both functional, in terms of performance, and emotional, promising freshness and confidence. # Product iD Stain Whitening Mouthwash is a mouthwash that pulls out food, festering particles, and debris that brushing alone leaves behind. The product is for anyone concerned about bad breath, teeth staining, or overall oral hygiene. It is designed to target whitening and freshness. It is alcohol-free, which prevents burning. It contains hydrogen peroxide, an ingredient known to whiten teeth. The mouthwash helps with odor-causing bacteria and contains essential oils for genuine freshness. A use occasion is demonstrated in the ad where a man takes a shot of the mouthwash. The ad addresses the barrier that regular brushing may not be sufficient, suggesting that the mouthwash cleans deeper than brushing. # Visual style The ad has a UGC feel with polished commercial elements, blending user-generated content with professional product shots. Quick cuts and jump cuts are used throughout. The ad's pacing is fast, maintaining a consistent rhythm that keeps the viewer engaged. The cuts are timed to coincide with changes in the narrative, product demonstrations, and key messaging points, but not strictly timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You need to hit the link on this video. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 A man introduces the product and explains how it can help with various issues like bad breath and corn-colored teeth. - 00:07–00:20 The ad transitions into explaining that mouth feels like a desert and bad breath. The man states the product mouthwash pulls out the food particles and debris. - 00:20–00:31 The ad explains what the mouthwash feels like. He asks someone to take a shot to test the product. - 00:31–00:39 The man says the mouthwash pulls out what's been festering. - 00:40–00:46 The man explains it has hydrogen peroxide, an ingredient known to whiten teeth. - 00:46–00:48 The ad explains that the mouthwash is alcohol-free, so no burn. - 00:48–00:57 The ad explains that the mouthwash has essential oils. The ad then urges you to hit the link on the video and use it consistently, and your mouth is going to feel and look amazing. - 00:58–01:04 The man ends the ad by saying how confident he is that you will love it.

# Ad summary This ad identifies the problem of morning breath and offers iD Mouthwash as a solution. The ad features a close-up of a man's mouth with an unclean tongue, emphasizing the issue. It then presents the mouthwash as a way to freshen breath, extract buildup, and maintain a bright smile. # Brand positioning The iD brand is presented as a solution for oral hygiene, specifically targeting concerns like bad breath and teeth whitening. The brand seems to position itself within the oral care market by focusing on specific issues and offering functional benefits like freshening breath, removing buildup, and helping maintain a bright smile. iD positions itself as a functional oral care brand that targets specific issues like bad breath and teeth stains rather than a comprehensive oral care solution. # Product iD Whitening Stain Mouthwash is presented as an oral hygiene solution designed to freshen breath, extract hidden buildup, and help maintain a bright smile. The mouthwash comes in a tall, cylindrical silver bottle with a red cap. The product aims to address common concerns such as morning breath and stains, offering a functional solution for those seeking to improve their oral hygiene and maintain a bright smile. The asterisk next to the claims "Extract Hidden buildup*" and "Helps maintain a bright smile*" may indicate that individual results may vary. # Visual style The ad employs a visually jarring and attention-grabbing style. The production quality is high, with a studio-shot image that is well-lit and sharp. The image utilizes contrast to highlight the problem of bad breath by showing a man with an unclean tongue next to a sleek, modern product. The typography is bold and direct, enhancing scannability. The style is somewhat disruptive, aiming to stand out in a crowded feed with its provocative imagery. # Hooks Headline: MORNING BREATH? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the problem of morning breath, posing the question "MORNING BREATH?" to immediately grab the viewer's attention. This is from the brand's POV, aiming to create a point of resonance with anyone who experiences this issue. - The brand then introduces iD Mouthwash as the solution, stating "Use iD Mouthwash" in a red badge. This pivots to a brand-centric POV, presenting their product as the answer to the previously identified problem. - The ad lists three key benefits of using the mouthwash: "Freshens breath," "Extract Hidden buildup*," and "Helps maintain a bright smile*." This section conveys the product's value from the brand's perspective, detailing the functional outcomes users can expect.

# Ad summary This ad features a series of visuals, text overlays, and voiceovers that aim to prove the benefits of Tooth Armour, a toothpaste serum that uses six active ingredients to support saliva, freshen breath, remove surface stains and other concerns. # Brand positioning HisSmile appears to focus on oral health and hygiene, specifically targeting dental concerns such as cavities and bad breath. The brand aims to simplify dental health by offering a quick and easy toothpaste serum with active ingredients that address these issues. It positions itself as a solution that fits seamlessly into daily routines, empowering users to prioritize their oral health without significant lifestyle changes, while pushing against the need for extensive or expensive dental treatments. # Product Tooth Armour toothpaste serum is presented as an easy addition to bare-bones, home-brand toothpaste for a supercharged cleaning routine. Marketed towards anyone who wants a simple oral care product that offers protection, the serum has six active ingredients: Nano-Hydroxyapatite, Xylitol, Hydrated Silica, Sodium Hyaluronate, Niacinamide, and Zinc Gluconate. It protects against cavities, decay, and tooth loss, addresses issues such as surface stains, plaque, and bad breath, and supports saliva, gums, and enamel. Its main USP is that it’s cheaper to prevent permanent damage by using Tooth Armour, rather than getting treatment later. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. It combines UGC-style footage with professionally shot scenes, creating a hybrid feel. The pacing is fast-paced, with cuts timed to sync with the audio. Visual motifs include close-ups of mouths and product applications, reinforcing the ad's focus on oral care. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman uses drops of the product on her teeth. - 00:04–00:05 The narrator asks if cavities are really caused by kissing. - 00:05–00:09 Another person responds and says you can actually catch them. - 00:09–00:17 The narrator states that the bacteria that causes cavities is called streptococcus mutants and it spreads through saliva, kissing, and sharing a drink. - 00:17–00:21 The narrator indicates that nearly 100% of people will receive them in their lifetime. - 00:21–00:29 The narrator suggests that cavities, decay, and tooth loss are almost 100% preventable. - 00:29–00:35 The narrator states that if you have a good oral care routine, it’s the most important factor and introduces the product as Tooth Armour. - 00:35–00:41 The narrator says that a serum can turn your bare bone, home brand toothpaste into a completely supercharged routine. - 00:41–00:44 The narrator states that just a few drops take advantage of the six active ingredients. - 00:44–00:51 The narrator lists the six ingredients. - 00:51–00:58 The narrator states the ingredients all bottled into a toothpaste serum to remove surface stains, freshen breath, support saliva, and more. - 00:58–01:02 The narrator then states that it is used by dentists and by the people. - 01:02–01:07 The narrator closes by saying that preventing permanent expensive damage is far cheaper than treatment later. - 01:07–01:10 The narrator encourages that you don’t prevent the damage with a good oral care routine before it’s too late.

# Ad summary A female dentist presents the ID Stain Whitening Mouthwash, demonstrating its ability to reveal and clump oral proteins, which are the cause of bad breath. She highlights the mouthwash's unique feature of showing what is already in your mouth, and its hydrogen peroxide content to help maintain white teeth over time. # Brand positioning The ad presents Hismile as a brand focused on innovative oral hygiene solutions. It positions itself as a provider of products that address common, but often overlooked, oral health concerns like protein buildup and bad breath. The brand emphasizes functionality, showing that their products are effective at solving specific problems related to dental hygiene. Hismile wants to be known as the go-to brand for those seeking advanced oral care. # Product The ad features ID Stain Whitening Mouthwash, designed to reveal oral proteins, clump them together, and allow users to spit them out. The mouthwash contains hydrogen peroxide, which helps maintain white teeth over time. The product is shown in a silver metal container with a red cap. The ad emphasizes that the dark particles seen after using the mouthwash are not the product itself, but rather the accumulated proteins and impurities removed from the mouth. The brand’s product distinguishes itself by offering visible confirmation of its cleaning action, which the ad suggests users will find shocking yet satisfying. # Visual style The ad has a clean, informational aesthetic. It uses a mix of studio-lit shots of a dentist and user-generated content. The video incorporates quick cuts and visual overlays to emphasize key points. The production quality is fairly high, giving it a polished but accessible feel. The ad alternates between shots of the dentist explaining the product and visuals demonstrating its use and effects. The pace is quick, with cuts timed to voiceover lines and music cues to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I will attach a link below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The video begins by showing a person looking disgusted, as a way to show a potential customer reacting to a partner's bad breath. - 00:04–00:05 The ad transitions to a female dentist who explains that bad breath can occur even if one brushes their teeth twice a day. - 00:05–00:10 The dentist begins explaining that a clean, white, or green tongue may still cause bad breath because of a build-up. - 00:10–00:19 The dentist is addressing something she sees frequently at her work that people do not talk about, which is the collection of protein on the tongue, cheeks, and gum lines. - 00:19–00:32 The dentist explains that people cannot see or feel these proteins, but odor-causing bacteria feeds on them. When the bacteria eat, they release sulfur waste, which smells like rotten eggs or garlic. - 00:32–00:44 The dentist elaborates, explaining that this is why people can brush perfectly but still wake up with bad breath. She notes that brushing and tongue scraping helps, but this product is different. - 00:44–00:53 The dentist introduces the featured mouthwash ID Stain Whitening Mouthwash, saying it reveals oral proteins, clumping them together and letting you spit them out. - 00:53–01:02 The ad assures the customer that the results may look shocking, but that is what’s already inside your mouth and not the product itself. - 01:02–01:13 She explains that the bonus is the cleaner your mouth is, the better the whitening ingredients will work and says that the mouthwash has hydrogen peroxide to help maintain white teeth over time. - 01:13–01:19 The ad shares customer testimonials for a fresher breath. - 01:19–01:27 The ad ends with the dentist sharing that people keep using it because they can actually feel the difference, and encourages viewers to click the link below. She notes that the product has sold out before and encourages people to be quick.

# Ad summary This ad promotes Tooth Armour toothpaste serum as a solution for preventing cavities and tooth sensitivity. The ad uses a combination of demonstrations with tablets and liquids to illustrate how the serum coats cracks and holes in teeth, along with claims from someone presented as an expert that the product contains nanoparticles that fill the microscopic holes in tooth enamel. The ad concludes with an offer to check out the product. # Brand positioning Tooth Armour is presented as a professional-grade oral care product designed to combat cavities and tooth sensitivity. The brand is positioned as a premium alternative to standard toothpaste, emphasizing high-quality ingredients formulated by professionals. It aims to occupy a space in the consumer's mind as an effective solution for those who are concerned about tooth decay and want to prioritize a strong, healthy mouth. The brand pushes against the norms of fluoride toothpaste and inexpensive, filler-packed options, presenting itself as a superior choice for comprehensive oral care. # Product Tooth Armour toothpaste serum is advertised as a full-stack solution designed to support enamel, gums, and overall oral health. It is formulated with hydroxyapatite, a biomimetic material that coats cracks and holes in teeth, and does not contain fluoride. The serum is presented as a premium product with premium ingredients, differentiating it from synthetic filler-packed toothpastes found at gas stations. It is intended for individuals who want to prevent cavities and tooth sensitivity, and can be used on its own or added to regular toothpaste. The product delivers nanoparticles into the microscopic holes of the enamel to coat from the inside out. # Visual style The ad uses a demonstration-heavy approach, with bright, clear visuals of petri dishes and liquid mixtures to illustrate the science behind the product. The editing includes a mix of quick cuts and static shots, creating a moderately paced rhythm. The production quality has a hybrid feel, blending elements of a polished commercial with UGC-style shots of individuals using the product. There is a distinct shift in pacing across the ad, with the initial problem setup having a slower, more deliberate pace, while the product demonstration and benefits are presented with quicker cuts. The audio-visual sync is notable, with text overlays timed to voiceover lines, reinforcing the key messages. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link below. Go check it out. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a setup of petri dishes containing various liquids like cola, tea, and coffee, alongside white tablets, implying that these are the things that stain or damage teeth. - 00:00–00:04 The narrator identifies the key pain points of having holes or cavities, bad breath, and yellow teeth. - 00:05–00:11 Transitioning from the problem, the ad introduces hydroxyapatite as a solution for tooth enamel issues, demonstrating how it coats cracks and holes. - 00:11–00:21 To build further credibility, the ad states that the serum is formulated by professionals, appealing to the audience's desire for safe and effective products. - 00:21–00:28 In response to potential anxieties, the ad addresses the fear of toothaches and the desire to avoid dental problems, linking these concerns directly to the need for a good oral care routine. - 00:29–00:33 The ad emphasizes the ease of incorporating Tooth Armour into an existing routine. - 00:34–00:38 The ad showcases a demonstration of the serum working at a microscopic level, reinforcing its advanced technology. - 00:39–00:42 In response to potential skepticism, the ad contrasts the serum with cheaper alternatives, positioning it as a superior choice. - 00:43–00:47 Concluding with a call to action, the ad presents the product as a 'full stack toothpaste serum' designed to comprehensively support enamel, gums, and the overall oral environment. - 00:47–00:51 The ad shows the toothpaste serum being used by diverse customers and demonstrating that you can use it with regular toothpaste. - 00:52–00:55 To create scarcity, the ad notes that the premium ingredients at an accessible price mean this won’t last long. - 00:55–00:56 Finally, the ad ends with a clear call to action, encouraging viewers to 'Link below. Go check it out.'