How Dr. Squatch Advertises on Meta

# Ad summary This ad promotes the Dr. Squatch limited edition Dragon Ball Z soap collection, featuring two soap options representing characters Vegeta and Goku. The ad combines anime-style graphics, dynamic edits, and trending audio to appeal to fans of the franchise, while highlighting the limited-edition nature of the product and prompting immediate purchase. # Brand positioning Dr. Squatch is presented as a brand offering natural men's soap with unique collaborations. The brand aims to occupy a space that breaks from traditional masculine hygiene by blending nostalgia with clean, natural ingredients. Dr. Squatch appeals to consumers who appreciate pop culture references and are looking for a more engaging and personalized grooming experience. # Product The product being advertised is a limited edition Dragon Ball Z soap collection from Dr. Squatch, featuring two distinct soaps. The "Final Flash Fresh" soap, associated with the character Vegeta, is a vegetable extract soap weighing 5 oz (141 g). The "Super Saiyan Surge" soap, associated with the character Goku, is a carrot powder soap also weighing 5 oz (141 g). The advertisement emphasizes the limited-edition nature of the product and the urgency to purchase due to its high demand. These soaps are designed for men and feature unique packaging with character illustrations and Dragon Ball Z theming. # Visual style The ad features a dynamic and visually engaging aesthetic with a blend of anime-style graphics and high-energy editing. The production quality is polished, with elements such as lightning effects and vibrant colors to mimic the visual style of Dragon Ball Z. Quick cuts and transitions synced to a beat create a fast pace, enhancing excitement and urgency around the limited-edition product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a dynamic display of the two soap boxes stacked against a desert-like background, complete with a LIMITED EDITION DRAGON BALL Z SOAP banner, designed to immediately capture the viewer's attention. - 00:04–00:07 The visuals transition to a shot of the soap bars resting on artificial turf, accompanied by a LIMITED SUPPLY label and the text VEGETA & GOKU DRAGON BALL Z SOAP. This moment serves to spotlight each product, emphasizing their collaboration with a popular franchise. - 00:07–00:14 The ad loops back to the desert background and soap boxes, reinforcing the LIMITED EDITION DRAGON BALL Z SOAP theme, with the intention of creating excitement and desire for the product.

# Ad summary This ad showcases the Squatch Kit, a set of nine bar soaps and a travel bag. The ad aims to prove that a free corduroy travel bag is included with the soaps, shows a variety of different soaps in the kit, and states that they have grit and natural ingredients. The ad also states that the soaps last for months and leave the skin smelling rich. # Brand positioning Dr. Squatch is presented as a brand that offers high-quality, natural soaps designed specifically for men's grooming needs. The brand positions itself as a provider of soaps containing unique ingredients and textures like grit, contrasting with conventional, mass-produced soaps and body washes. The brand focuses on providing men with an elevated cleansing experience, emphasizing the long-lasting nature of their products and the rich scents they provide. The brand also aligns with a rugged, outdoorsy lifestyle. # Product The advertised product is the Squatch Kit, a curated collection of nine distinct Dr. Squatch bar soaps along with a travel bag. Each soap is crafted with natural ingredients and a unique texture that provides a deep scrub, enhancing the shower experience and improving skin quality. These soaps are marketed as being long-lasting, implying a value that extends beyond standard options. The kit is packaged inside a corduroy travel bag with patches to hold all nine soaps. The bag is promoted as being free with purchase. The ad suggests that the soaps solve the common frustration of using conventional soaps that merely mask odors without truly cleansing or improving skin health. Instead, Dr. Squatch's soaps offer a thorough clean with long-lasting scents, ensuring that the user's skin feels and smells better after just one shower. # Visual style The ad has a hybrid visual style, combining elements of a polished commercial with user-generated content. The editing style includes a mix of quick cuts and static shots, which helps maintain a consistent pace and keeps the viewer engaged. The production quality varies, with some shots appearing more professionally lit and staged, while others have a raw, authentic feel, typical of UGC. The pacing is relatively quick, with numerous cuts per minute, timed to align with the audio, creating a seamless audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Then get the kit. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The scene opens with hands packing the Dr. Squatch products into the Squatch Kit bag, showing the various items included in the set. - 00:01–00:03 The creator highlights the central offer, emphasizing that the Squatch Kit bag is free, addressing a common point of disbelief among consumers. - 00:03–00:05 The camera is shown unzipping the bag to display how the inside is packed with soaps, highlighting the volume of product included and reinforcing the value of the kit. - 00:05–00:08 The voiceover emphasizes the long-lasting nature of the soaps, stating that the kit provides "months worth" of product. The creator expresses surprise at the number of soaps included. - 00:08–00:11 The creator shows three Dr. Squatch soap boxes in front of a retail shelving unit. The next scene shows a female creator holding three soaps in the bathroom. - 00:11–00:19 A female creator dismisses the idea that all soaps are the same. She highlights the unique composition of Dr. Squatch soaps, emphasizing that they contain grit and natural ingredients not found in typical soap. - 00:19–00:23 The ad shows the soap being used during the shower and then returning to the bag as the voiceover details the benefits of the soap, noting its deep-scrubbing action and the fact that it lasts for months. - 00:23–00:27 The ad then transitions to scenes highlighting the immediate benefits of using the soap, promising better skin and a clean smell after just one shower. - 00:27–00:32 The scene returns to creators opening the boxes to display the soaps inside while talking about the details and smell of the soaps. - 00:32–00:36 To close, the ad circles back to the central proposition, repeating that the bag is free with the kit purchase.

# Ad summary Go Super Saiyan on Stink with this limited edition Dragon Ball Ziso. Go full beast mode with Goku's Super Saiyan surge. A fast energizing blast of ginger pepper and lemon grass aromas balanced with notes of sage, oak moss and vetiver. Clean, controlled and quietly powerful or dominate with Vegeta's final flash fresh with the notes of Goku, apple and spearmint while sense of Ube, basil and leather bring grit and pride medium grit for fighters who refuse to lose. This limited edition Dragon Ball Ziso won't wait around. Pick your side. Finish the fight. # Brand positioning Dr. Squatch is presented as a men's grooming brand, particularly focusing on natural soaps. The brand leverages a collaboration with Dragon Ball Z to create a limited-edition line of soaps. This collaboration attempts to bridge the gap between nostalgia for the popular anime series and a desire for quality grooming products. The brand uses playful language and references to Dragon Ball Z characters to appeal to fans of the series while offering a functional product that promotes cleanliness and a unique bathing experience. Positioning itself as a brand that isn't afraid to have fun, Dr. Squatch encourages consumers to "go Super Saiyan on stink," suggesting a powerful and effective solution to everyday hygiene. # Product The advertised product is a limited-edition line of Dr. Squatch natural soaps inspired by Dragon Ball Z. The line features two main variants: "Super Saiyan Surge," described as a fast, energizing blast of ginger pepper and lemongrass aromas balanced with notes of sage, oakmoss, and vetiver; and "Final Flash Fresh," featuring notes of bergamot, apple, and spearmint, with scents of ube, basil, and leather. The soaps are targeted towards men who are fans of the Dragon Ball Z series and seek a unique bathing experience. Each soap offers distinct scent profiles designed to provide either an energizing or a clean, controlled effect. The packaging prominently features characters from Dragon Ball Z, adding to the appeal for fans. The products are presented as a way to "go full beast mode" or "dominate," appealing to a sense of power and pride. The "medium grit" texture of one of the soaps is highlighted as a feature for fighters who "refuse to lose," further connecting the product to the themes of strength and determination found in the anime series. # Visual style The ad has a playful and engaging visual style, blending product demonstration with vibrant, animated elements to capture attention. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality appears to be a hybrid of polished commercial and UGC feel, with the product demonstration having a clean, professional look, while the overall aesthetic is bright and energetic. The pacing is consistent and upbeat, contributing to an enthusiastic tone. Visual elements such as lightning effects and text overlays are timed with voiceover lines and music beats, enhancing the overall impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Pick your side. Finish the fight! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a close-up of hands scrubbing two different colored bars of soap against each other, creating a lather. This establishes the product and its use in a highly visual, engaging way. The message is to directly address and engage viewers with the product in action. The perspective is from an observer watching the soaping process, and the tone is enthusiastic and playful. - 00:03–00:08 00:03–00:08: The camera pans up to reveal three boxes of the product stacked against a pink and white background, followed by a close-up of the packaging being opened. This showcases the product's packaging and branding and introduces one of the two options. The message is to showcase product options and packaging design. The perspective is from an observer, and the tone is informative and enticing. - 00:08–00:14 00:08–00:14: The camera focuses on a bar of orange soap, highlighting its texture and color, with lightning effect overlaid. The soap is turned in the hand while additional details are displayed on screen. This helps showcase the soap's physical attributes and the blend of scents it contains. The perspective is from an observer, and the tone is informative and engaging. - 00:14–00:17 00:14–00:17: The ad transitions to a shot of the soap lathering in the hands followed by a close-up of the product packaging for the alternate version of the soap. This showcases the second variant and its ingredients. The message is to highlight product options and packaging design. The perspective is from an observer, and the tone is informative and enticing. - 00:17–00:25 00:17–00:25: The camera highlights the second soap, with a blue color, in hand and lathers up, creating bubbles while ingredients are listed on screen. This reinforces the soap's physical attributes and the blend of scents it contains. The perspective is from an observer, and the tone is informative and engaging. - 00:25–00:29 00:25–00:29: The ad presents a stacked display of the soaps against a blue background, reinforcing the limited-edition nature of the product, and a final call to action. This reinforces the brand message and encourages immediate purchase. The perspective is from an observer, and the tone is urgent and persuasive.

# Ad summary The ad promotes Dr. Squatch soap by advertising nine bars of soap plus a free limited-edition Dopp kit at 39% off. The ad emphasizes the high quality of the Dopp kit and soap, while using a limited-time offer to encourage consumers to buy quickly. # Brand positioning Dr. Squatch is presented as a brand that offers high-quality, natural soap products that are good for men's daily use. The brand aims to occupy the space of a premium grooming product, positioning itself as a more sophisticated option than conventional brands. It aligns with values of quality, natural ingredients, and a rugged yet refined lifestyle. Dr. Squatch pushes against the norms of using mass-produced, chemical-heavy soaps by emphasizing natural ingredients and a unique product experience. The brand positioning is both functional (high-quality ingredients, effective cleansing) and emotional (feeling confident, refined, and connected to nature). # Product The ad features Dr. Squatch's natural soap bars and a limited-edition Dopp kit. The soap bars are promoted as offering a high-quality, natural cleansing experience. The nine bars of soap are for men's daily use, are enough to keep you covered for months, and provide a variety of scents and benefits. The limited-edition Dopp kit is presented as a durable and stylish accessory, featuring a water-resistant exterior, corduroy texture, custom Squatch branding, compact size, and suitability for daily use. The Dopp kit is promoted as the thing that sits on your counter and says everything without saying anything, suggesting it is a sophisticated item. Together, the soaps and Dopp kit are worth trying or buying because of their combination of practicality, quality, and style, all offered at 39% off for a limited time. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts to maintain a fast pace, with product actions often timed to the voiceover. The production quality appears high, although the camera work is a bit shaky at times. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours before it's too late. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A block of Dr. Squatch soap is cut to introduce a deal that viewers won’t want to miss. - 00:02–00:04 00:02–00:04 The ad cuts to a smiling woman in front of a bathroom door as she introduces the Dr. Squatch offer, establishing excitement and setting up the details. - 00:04–00:08 00:04–00:08 The ad transitions to a shot of Squatch soap next to a sink before cutting to a POV shot of the soap being held in front of a shower. The voiceover emphasizes that the soaps are enough to keep you covered for months, addressing the potential barrier of running out of product. - 00:08–00:11 00:08–00:11 The ad shows a hand placing the Dopp kit on a wooden surface to show the viewer that they will also be getting a free limited-edition Dopp kit with their purchase, adding additional value to the offer. - 00:11–00:25 00:11–00:25 The camera shows the bag and its qualities in detail, including its water-resistant exterior, corduroy texture, custom Squatch branding, and compact size. It's tough enough for daily use, and will say everything without saying anything. - 00:25–00:33 00:25–00:33 The ad emphasizes that the viewer can get all of this for 39% off. The ad then says here’s the catch: It’s limited edition. She might stick around… this offer won’t. Once they’re sold out, it’s done. - 00:33–00:35 00:33–00:35 The ad states grab yours before it’s too late and see which scent is right for you, ending the ad with a call to action and brand logo.

# Ad summary This ad for Dr. Squatch deodorant highlights 3 ingredients: Arrowroot for absorbing moisture, Charcoal for neutralizing odor-causing bacteria, and Postbiotics to stop odor at the source. # Brand positioning Dr. Squatch is presented as a provider of natural deodorants that are effective at fighting odor. The brand's mascot, a cartoon frontiersman with a beard and smoking pipe, gives a rugged, masculine feel. The brand appears to push back against traditional deodorants, suggesting its natural ingredient formula can eliminate odor without blocking pores. # Product This ad is for Dr. Squatch deodorant, which is presented as an odor-squatching deodorant. Key ingredients include Arrowroot to naturally absorb moisture without blocking pores, charcoal to neutralize odor-causing bacteria, and postbiotics that help stop odor at the source by fighting the bacteria that cause stink. The ad emphasizes the natural composition and odor-fighting capabilities of the deodorant. # Visual style The ad has a clean and informative visual style with a focus on highlighting key ingredients and their benefits. The layout is structured with ingredient callouts paired with relevant images, set against a neutral background. The cartoon logo adds a touch of personality while maintaining a natural, trustworthy feel. # Hooks Headline: ODOR SQUATCHING DEODORANT # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by identifying the product as deodorant that is effective at odor squatching. The brand is telling the audience the primary function and benefit of the product, framing it as an effective solution to body odor. - The ad progresses by highlighting the key ingredients in the deodorant and describing their specific benefits: arrowroot for absorbing moisture without blocking pores, charcoal for neutralizing odor-causing bacteria, and postbiotics to stop odor at the source. The brand is showcasing its ingredients and communicating functional benefits to inform the audience about its unique selling points.

# Ad summary The ad promotes Dr. Squatch's special edition soap inspired by Woody from Toy Story. It features the soap bar and its packaging, highlighting the soap's natural ingredients and Toy Story collaboration. # Brand positioning Dr. Squatch is presented as a brand that specializes in natural soap for men. It emphasizes the use of natural ingredients and a distinct scent. The collaboration with Disney Pixar's Toy Story suggests a playful and nostalgic appeal, targeting consumers who appreciate both quality skincare and pop culture references. The brand seems to push against typical, synthetic-heavy men's grooming products by focusing on natural ingredients and a unique sensory experience, as highlighted by the tagline 'Smell the Squatch.' This positioning is both functional, providing a natural and effective product, and emotional, connecting to consumers through nostalgia and the beloved Toy Story franchise. # Product The featured product is the Dr. Squatch 'Howdy Hero' soap, a special edition men's natural soap inspired by Woody from Disney Pixar's Toy Story. The soap is made with snake root extract and light grit, offering a natural and exfoliating cleansing experience. The packaging prominently displays the Toy Story 5 logo, indicating its limited-edition status and tie-in with the movie release. The soap aims to capture a unique sensory experience as implied by the packaging label of "Smell the Squatch" and appeal to fans of the film. The advertised product is a rectangular soap bar, tan in color, covered in white foam bubbles to communicate the product's lathering and cleaning capabilities. # Visual style The ad has a clean and straightforward visual style, with a focus on product visibility and clear messaging. The image appears professionally shot in a studio setting. The color palette is warm, with earth tones and pops of red to match the Woody theme. The layout is simple, using typography and product placement to guide the viewer's eye. The overall design appears intentionally simple, focusing on immediate scannability and comprehension in a fast-paced social media environment. # Hooks Headline: SPECIAL EDITION WOODY INSPIRED SOAP # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action GET YOURS NOW # Point of view - [object Object] # Storyline - The ad opens by announcing the release of a 'SPECIAL EDITION WOODY INSPIRED SOAP.' This message is delivered from the brand, immediately grabbing attention with the limited-edition status and popular character association. - The image then showcases the Dr. Squatch soap packaging alongside the lathered soap bar featuring the Toy Story 5 logo. Here, the brand is highlighting the unique collaboration and product features. - The ad emphasizes that the soap is 'MADE WITH SNAKE ROOT EXTRACT'. The brand uses this line to communicate the value of natural ingredients that are used to produce the soap. - The ad ends with a 'GET YOURS NOW' call to action, delivered from the brand, encouraging immediate purchase and capitalizing on the limited-edition appeal.

# Ad summary A male creator gives his review of the new customer bundle available on the Dr. Squatch website. He goes over the individual products that are available in the bundle: 6 bars of soap, 2 sticks of deodorant, and 3 free gifts (soap saver, travel case, and toiletry bag). He mentions his favorite scent, Pine Tar, but that there are nine scents to choose from. He also highlights the value of the product stating that one bar of soap lasts weeks, so six bars will last the whole year. # Brand positioning Dr. Squatch is presented as a brand that caters to men who want natural, high-quality grooming products. The brand's tone is playful and humorous, pushing against the clinical or overly macho marketing often found in the men's personal care category. They aim to occupy the space in the consumer's mind as a brand that values natural ingredients, effective performance, and a touch of ruggedness, appealing to men who want to take care of themselves without sacrificing their masculinity or sense of humor. The brand's visual and verbal communication is designed to be relatable and down-to-earth. # Product Dr. Squatch offers natural grooming products for men, with a focus on soap and deodorant. The featured product is the New Customer Bundle, which includes six bars of soap, two sticks of deodorant, and three free gifts: a soap saver, a travel case, and a toiletry bag. The soaps are crafted with natural ingredients, with scents ranging from Pine Tar to Grapefruit IPA, and different levels of grit. The deodorants are aluminum-free. The brand addresses the pain point of running out of grooming essentials by offering a bulk bundle that lasts for an extended period. The ad emphasizes the value proposition of getting high-quality, natural products at an affordable price. # Visual style The ad has a casual, UGC-style aesthetic, with the creator speaking directly to the camera in a straightforward manner. The production quality is simple. The pacing is steady, following the natural rhythm of the creator's speech. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below now # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The male creator expresses incredulity and surprise over the Dr. Squatch deal, asking "Why does it feel like someone at Dr. Squatch made a mistake? Like this is actually insane." - 00:05–00:10 00:05–00:10 The male creator introduces a new customer bundle from Dr. Squatch, saying he was about to try them for the first time when he saw it. This frames the creator as a relatable everyman, discovering the deal along with the audience. - 00:10–00:17 00:10–00:17 The male creator details the contents of the bundle: "You get six bars of soap, two sticks of deodorant, and three free gifts on top of that: a soap saver, a travel case, and a toiletry bag. All in!" The tone is enthusiastic and matter-of-fact, emphasizing the quantity and variety of items. - 00:18–00:24 00:18–00:24 The male creator shares that he "just got mine in and my favorite scent is Pine Tar," presenting the product as something he personally uses and enjoys. He also points out that "you get nine scents to choose from, so go crazy bro!" - 00:24–00:33 00:24–00:33 The male creator explains the value of the soaps, saying “if you do the math, one bar lasts weeks, so six bars is going to get me through like the whole year at over half off!” Here, the narrative moves into a rational justification for the purchase, framed in terms of long-term value and savings. - 00:33–00:43 00:33–00:43 The male creator emphasizes the exclusivity of the discount, stating “this is literally only for new customers and I’ve never seen a discount this crazy! I’m telling you bro, someone f***** up on their end, and once they catch it, it’s gone!” This creates a sense of urgency and scarcity, implying the deal won't last long. - 00:44–00:48 00:44–00:48 The male creator directly urges viewers to take action: “Which is why I’d click the link below now, before the week ends, because they’re definitely going to catch this Monday.” This is a clear call to action, reinforcing the message of urgency and scarcity from the previous beat.

# Ad summary This ad showcases a bar of Dr. Squatch soap inspired by the television show, The Boys. The ad uses the text "Almost Sold Out" to create urgency. # Brand positioning Dr. Squatch is presented as a brand that specializes in natural soaps for men. The brand aims to occupy a space in the consumer's mind as a provider of high-quality grooming products that cater specifically to men's needs. The brand's collaboration with "The Boys" franchise suggests that it is targeting a younger audience with the use of pop culture. # Product The featured product is a limited-edition bar of Dr. Squatch men's natural soap called "Compound V," inspired by "The Boys." The packaging features imagery of characters from "The Boys" such as Homelander. The soap is advertised as a product that is "almost sold out," so interested customers should buy the soap soon. # Visual style The ad has a clean, modern visual style with a focus on product presentation. The image is brightly lit and the products are presented against a white background. The typography is bold and easy to read, with a clear emphasis on key messaging. # Hooks Headline: INSPIRED SOAP # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the Dr. Squatch soap bar that is inspired by the series, The Boys, to capture the attention of fans of the series. - The ad displays the actual bar of soap, as well as its packaging. This aims to familiarize the viewer with the product. - The ad mentions the soap is "Almost Sold Out." This message is intended to instill a sense of urgency for the customer to purchase the product before it is no longer available.

# Ad summary The ad features a male creator promoting Dr. Squatch body wash. He emphasizes its all-natural ingredients, smooth lather, and appealing scents that women find attractive. He compares it to using a loofah, promoting it as a better alternative. The ad includes a direct call to action to click the video and get it today. # Brand positioning Dr. Squatch is positioned as a men's grooming brand that offers all-natural body wash products designed to enhance the user's appeal. The brand promotes a lifestyle that values natural ingredients and a smooth, refreshing bathing experience. By emphasizing natural ingredients and a better lather, Dr. Squatch sets itself apart from conventional brands, often laden with synthetic additives and marketed with overly masculine or rugged imagery. The brand aims to occupy a space that values natural, clean, and effective personal care. The brand focuses on a functional benefit (smooth skin) with an emotional payoff (attractiveness). # Product The featured product is Dr. Squatch Men's Natural Body Wash, promoted for its all-natural ingredients. The ad highlights that the body wash is made with 98% all-natural ingredients and lathers easily. The body wash makes your skin feel smooth and amazing. It is available in various scents, including Pine Tar, Fresh Falls, and Wood Barrel Bourbon. The ad addresses the need for an effective body wash and promotes the scents as appealing to women. The product claims suggest that it offers a superior cleaning experience compared to using a loofah. # Visual style The ad has a UGC feel, with simple editing and a conversational tone. The production quality is basic, with natural lighting and static shots. The pacing is consistent. There are quick cuts when the man changes which bottles he is holding. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get it today and click the video now. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the creator directly addressing the audience, holding three bottles of Dr. Squatch body wash, and emphasizing that if you want a girlfriend in 2026, you need to start using Dr. Squatch. - 00:03–00:07 The creator picks up a pink loofah and compares it to Dr. Squatch body wash, mentioning that his girlfriend used to make him use a loofah to clean his body. - 00:07–00:08 The creator now holds a bottle of Dr. Squatch Fresh Falls body wash and says, now that I use Dr. Squatch, I don't need it. - 00:08–00:13 The creator brings the Dr. Squatch body wash close to the camera and claims that it lathers up so easily and makes my skin feel so smooth and amazing. - 00:13–00:16 The creator holds up two bottles of Dr. Squatch body wash while stating that they are made with 98% all-natural ingredients. - 00:16–00:21 The creator shows the three scents he got: Pine Tar, Fresh Falls, and Wood Barrel Bourbon. - 00:21–00:24 The creator holds up two bottles of Dr. Squatch Wood Barrel Bourbon body wash, promoting that your girl doesn't even know that she wants you to smell like this until you do. - 00:24–00:26 The creator encourages viewers to get it today and click the video now.

# Ad summary A man shows off Dr. Squatch soaps and describes the different scents, promoting the brand and its products. # Brand positioning Dr. Squatch is a brand that positions itself as providing natural soaps and grooming products for men who want to upgrade from conventional, mass-market options. The brand emphasizes masculine scents, natural ingredients, and a return to simpler, more rugged grooming rituals. By focusing on quality ingredients and unique fragrances, Dr. Squatch differentiates itself from typical drugstore brands, offering a premium experience that appeals to men seeking a more refined and enjoyable grooming routine. # Product Dr. Squatch offers a range of natural soaps designed for men. These soaps feature unique, masculine scents like Pine Tar, Fresh Falls, and Wood Barrel Bourbon. Each bar is crafted with natural ingredients and is intended to provide a premium cleansing experience, setting them apart from conventional, mass-produced soaps. The soaps create an enjoyable, elevated grooming experience that upgrades the user's entire day. The ad highlights that these soaps are so appealing that the user's girlfriend is obsessed with the scents and can't keep her hands off him, indicating a desirable outcome of using the product. # Visual style The ad has a casual, UGC-style aesthetic with simple editing and a focus on direct communication. The production quality is basic, giving it an authentic feel, which aligns with the customer testimonial format. The ad uses static shots and simple transitions. The pacing is moderate. The audio is synced with cuts and product actions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the video now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a man relaxing in a bathtub, covered in Dr. Squatch soaps and cucumber slices on his eyes. - 00:00–00:02 This opening is meant to convey relaxation and luxury as the likely result of using Dr. Squatch soaps. The audience experiences this scene as a potential future state, creating intrigue and aspiration. - 00:02–00:06 The perspective shifts to a man lying in bed, holding up different Dr. Squatch soap bars and talking directly to the camera. - 00:02–00:06 He states that Dr. Squatch soap is one of those "small upgrades that makes you feel so good," and that "it changes your entire day". The message is intended to position the soap as a simple yet impactful way to enhance daily life, adding a touch of luxury and enjoyment. - 00:07–00:09 He explains that he has been using the soaps for about a week. - 00:09–00:13 As a result of using them, his girlfriend can't keep her hands off of him because he smells so good. - 00:13–00:21 The man proceeds to show the different scents that he has: Pine Tar, Fresh Falls, and Wood Barrel Bourbon. - 00:21–00:26 He expresses that he enjoys the Wood Barrel Bourbon scent and ends the ad with a call to action.

# Ad summary This ad uses a stop motion animation to showcase a special edition collection of soaps and deodorant, themed after the movie Toy Story 5. # Brand positioning The brand presented is Disney/Pixar, specifically promoting their movie franchise, Toy Story. By creating special edition collections of soaps and deodorant around a new movie release, the brand is aiming to capitalize on the movie's hype. The ad uses visual cues and a playful musical track to resonate with the fun and nostalgic emotions tied to the movie. # Product The ad showcases a special edition soap collection and deodorant, themed after the movie Toy Story 5. The products include Cowgirl Courage soap, Cosmic Captain soap, Howdy Hero soap, and odor squatting deodorant. Each product features packaging with characters from the movie, aiming to appeal to fans of the franchise. The products are presented as a limited edition, with the text overlay 'Sells out quickly!' which increases demand. The ad does not explicitly explain the ingredients or functionality of each product, but instead relies on the appeal of the Toy Story theme to attract customers. # Visual style The ad has a playful and colorful aesthetic. The stop motion animation style, combined with the cartoonish backdrop, creates a lighthearted tone. The production quality appears polished, enhancing the overall appeal. The editing rhythm is fast-paced with quick cuts to match the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a brown cowboy hat and a tablet on a wooden surface, set against a sky and clouds backdrop. - 00:01–00:06 00:01–00:06 - Via stop motion animation, different soaps and deodorants appear on the wooden surface, themed around Toy Story characters. - 00:06–00:07 The products are arranged among alphabet blocks that spell out 'DIG', while the movie poster floats above. - 00:07–00:09 The products disappear in reverse stop motion, leaving the cowboy hat and the tablet. - 00:09–00:15 The stop motion sequence repeats again.

# Ad summary This ad promotes a special edition of Squatch Soap and deodorant that features Disney/Pixar's Toy Story 5. The ad showcases the soap and deodorant product with fun, toy-like props on a wood table top. # Brand positioning Dr. Squatch is presented as a brand that offers natural soap and deodorant products, positioning itself as a provider of high-quality grooming essentials. The collaboration with Disney/Pixar's Toy Story 5 suggests a fun, playful, and nostalgic appeal, aiming to capture both the attention of loyal customers and fans of the animated franchise. By associating with a well-loved brand, Dr. Squatch leans into family-friendly values, suggesting its products are appealing to a wide audience. The brand appears to ignore category norms or competitor behaviors by focusing on the natural ingredients and special edition collaboration to draw in consumers. # Product Dr. Squatch offers a special edition soap and deodorant in collaboration with Disney/Pixar's Toy Story 5, as highlighted in the ad. The soap products are named 'Howdy Hero' and feature Woody, while another is named 'Cosmic Captain' and features Buzz Lightyear. The soap is marketed as natural soap. The deodorant is labeled as 'Odor Squatching Deodorant' with 'Howdy Hero', featuring Woody on the packaging. The deodorant is made with ingredients such as 'absorbent charcoal' and 'probiotics,' and it claims to provide '72 hour' protection and is 'over 98%' natural. # Visual style The ad has a bright, clean aesthetic with natural lighting and a focus on product presentation. The editing style consists of static shots with a consistent and slow pace. The production quality is polished, giving off a commercial feel that aims to appeal to a wide audience. The visual motifs include bright colors and toy-like props which are geared toward children. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:19 The ad shows an eye-level view of a wooden table scattered with toy-like props. The product is shown in the middle of the table.

# Ad summary A man gives a smoothie to his girlfriend and she jokingly states that maybe he isn't so bad. He then states, 'Hey, don't besmirch your boyfrie-' before the smoothie he's holding explodes, covering him in smoothie. The ad then cuts to the Dr. Squatch soap product. # Brand positioning Dr. Squatch presents itself as a premium men's grooming brand, specifically focused on natural soaps and personal care products. The brand uses a playful, humorous tone, and often incorporates tongue-in-cheek scenarios to showcase the effectiveness and appeal of their products. Dr. Squatch soaps provide a natural alternative to traditional soaps, targeting consumers who value high-quality ingredients and a refreshing, effective clean. # Product Dr. Squatch promotes its Compound V soap bar, a men’s natural soap inspired by "The Boys" TV show. The product is designed to provide a super clean experience using natural ingredients. The soap is presented as a solution for those dealing with a big mess, emphasizing its effectiveness in cleaning. With a light blue bar, the soap is packaged in a custom box featuring artwork from "The Boys," the soap is designed to appeal to fans of the show. Dr. Squatch aims to offer a high-quality, fun soap option that stands out in the market. # Visual style The ad has a playful, slightly chaotic aesthetic, aligning with the meme-style format. The editing is fast-paced, with quick cuts to enhance the comedic timing. The production quality is mid-range, lending it an authentic, UGC feel. The bright, natural lighting gives the ad a lively, engaging atmosphere. The use of quick cuts and unexpected sound effects adds to the overall humor. # Benefits - [object Object] # Features - [object Object] # Call to action Buy Dr. Squatch # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A couple walks side by side down a sidewalk. - 00:02–00:04 The woman expresses playful affection for the man, stating that maybe he is not so bad. - 00:04–00:07 The man jokes back. - 00:07–00:12 Suddenly, a smoothie explodes in the man's face. - 00:12–00:20 The man is upset by the explosion. - 00:20–00:27 The shot cuts to the Dr. Squatch soap and on-screen text appears asking, 'Big mess? Get super clean with Compound V, a natural soap inspired by The Boys'. - 00:27–00:31 The ad closes with 'Buy Dr. Squatch'.

# Ad summary This ad showcases the Dr. Squatch limited edition soap bars, designed in collaboration with Disney and Pixar for Toy Story 5. It features Woody and Buzz Lightyear-inspired soap bars, highlighting their special edition status and key ingredients. # Brand positioning Dr. Squatch is presented as a brand that offers natural soap for men, stepping away from conventional, mass-produced soaps. The brand aligns with a lifestyle that values natural ingredients and unique product collaborations, positioning itself as a provider of high-quality, limited edition soaps that appeal to fans and collectors. # Product The advertised products are special edition soap bars from Dr. Squatch, inspired by the characters Woody and Buzz Lightyear from Toy Story 5. The Woody-inspired "Howdy Hero" soap features snake root extract and is described as a limited edition men's natural soap. The Buzz Lightyear-inspired "Cosmic Captain" soap features evening star oil and zero grit. The ad emphasizes that these special editions sell out quickly, and suggests the product would be worth buying for the unique collaboration and ingredients. # Visual style The ad has a playful and vibrant aesthetic, using quick cuts and toy props to highlight the collaboration between Dr. Squatch and Toy Story 5. The production quality is polished. The pacing is consistent. The visuals are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a vibrant display of the Woody-inspired soap bar, highlighting its unique packaging and the ingredient, snake root extract. - 00:04–00:05 A toy spaceship flies across the screen, transitioning the ad to the Buzz Lightyear-inspired soap. - 00:05–00:09 The Buzz Lightyear soap is showcased with information about evening star oil and its limited edition status. - 00:09–00:14 The music briefly returns to the Western theme from the start of the ad, before cutting to the Woody soap again. - 00:14–00:16 The toy spaceship again flies across the screen and transitions to the Buzz Lightyear soap. - 00:16–00:19 The ad closes with the Toy Story 5 logo and theatrical release date.

# Ad summary The ad promotes Dr. Squatch deodorant as an alternative to traditional deodorants, which the creator argues can cause irritation and block sweat pores. The ad highlights Dr. Squatch's deodorants' good smells, 72-hour odor protection, and ability to let users sweat properly without the bad smell of body odor. # Brand positioning Dr. Squatch is positioned as a premium brand offering natural deodorant for men, contrasting with mainstream deodorants that the ad suggests are irritating and unhealthy. The brand aligns with a more natural and healthy lifestyle, emphasizing natural ingredients and allowing the body to function as intended by sweating. The brand rejects the norm of using antiperspirants that block sweat pores. The brand positioning is both functional (offering odor protection) and emotional (enhancing confidence and attractiveness). # Product The Dr. Squatch deodorant is a natural deodorant stick designed for men, available in scents like Wood Barrel Bourbon and Pine Tar. It provides 72-hour odor protection without blocking sweat pores, allowing the body to sweat properly. The deodorant is presented as a healthier alternative to traditional deodorants that cause irritation and prevent sweating. Its unique selling points are its natural ingredients, long-lasting odor protection, and appealing scents that can replace regular cologne. The ad addresses the purchase barrier of skepticism towards natural deodorants by emphasizing their effectiveness and the benefits of allowing the body to sweat naturally. The ad aims to convince viewers that Dr. Squatch deodorant is worth trying because it offers superior odor protection and a more natural, appealing scent without the drawbacks of traditional antiperspirants. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting. The editing style is simple with direct cuts. The production quality feels like a typical social media video, aiming for an approachable, authentic tone. The pacing is moderate, with cuts timed to coincide with the speaker’s points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the video now. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator starts by telling viewers to stop using deodorants like the one he is holding, because they cause irritation and prevent sweating. - 00:06–00:13 The creator then explains he swapped to Dr. Squatch deodorants because they smell good, and he has replaced his regular cologne with them. - 00:13–00:16 The creator highlights the Wood Barrel Bourbon and Pine Tar scents. - 00:16–00:24 He demonstrates applying the deodorant and states that it provides 72-hour odor protection and allows the body to sweat properly without bad smells. - 00:24–00:29 The creator ends by telling viewers that girls will look at them differently once they start using this deodorant and urges viewers to click the video to purchase the product.

# Ad summary This ad showcases a male speaker listing his top three sexiest colognes by Dr. Squatch, which are: Rainforest Mist, Glacial Falls, and Fireside Bourbon. The ad uses short clips with on-screen text to describe the colognes, their attractive qualities, and their natural ingredients. # Brand positioning Dr. Squatch is presented as a provider of high-quality colognes and personal care products formulated with natural ingredients, and appealing to men with a desire for a unique scent profile. The brand's positioning is both functional and emotional: it offers men long-lasting, manly scents that are also made with natural ingredients. Dr. Squatch differentiates itself from typical competitors by emphasizing natural ingredients and providing colognes with unique scent profiles, while the tone is fun and approachable. # Product The ad features three colognes by Dr. Squatch: Rainforest Mist, Glacial Falls, and Fireside Bourbon. Rainforest Mist is described as refreshing, invigorating, and attractive. Glacial Falls is said to leave the wearer smelling fresh and clean, and will get the wearer numbers. Finally, Fireside Bourbon is called warm, rich, and manly, leaving the wearer smelling like a real man. The common USP for all three products is their natural ingredients and long-lasting scent, that are designed to make men smell attractive. These scents target purchase barriers like artificial or overdone fragrances by emphasizing their natural ingredients. # Visual style The ad has a UGC-feel with quick cuts and simple transitions. The production quality is between UGC and polished commercial. The pacing is quick and the edits match the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action See which scent is right for you # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a female actor feigning attraction to the male actor's cologne, and the male actor identifies his top three sexiest scents that make women notice men to grab the viewer's attention. - 00:02–00:09 The speaker names Rainforest Mist as the #1 sexiest scent and highlights it as refreshing, invigorating, and attractive, as well as the fact that women are obsessed with how good it smells. This is intended to pique the audience's interest in the product and get them to trust that it works. - 00:09–00:15 The speaker names Glacial Falls as the #2 sexiest scent and highlights that it will have you smelling fresh and clean for days on end. He then claims that you're going to get numbers when wearing this, intended to continue building trust. - 00:16–00:24 The speaker names Fireside Bourbon as the #3 sexiest scent and highlights that it's one of the sexiest scents out there, and that it's warm, rich, and will leave you smelling like a real man. This is intended to continue building trust. - 00:24–00:34 The speaker directs the viewer to Dr. Squatch to check out these scents because they're made with natural ingredients, long-lasting, and will make you smell attractive to emphasize the product's key benefits and value proposition. - 00:34–00:40 The speaker ends the ad with an urgency-driving appeal by highlighting that the colognes are always selling out, so viewers better get theirs before it's too late.

# Ad summary This image ad showcases four different scents of Dr. Squatch men's natural body wash: Fresh Falls, Pine Tar, Coconut Castaway, and Wood Barrel Bourbon. Each scent is featured with its unique packaging and a brief description of its aroma. # Brand positioning Dr. Squatch positions itself as a provider of natural grooming products tailored for men, emphasizing a rugged, masculine identity. The brand shuns synthetic ingredients and artificial fragrances, opting instead for natural components. Dr. Squatch aims to evoke a sense of adventure and the outdoors, appealing to men who prioritize natural ingredients and a refreshing cleansing experience. The brand stands against the norm of traditional, overly processed grooming products by offering high-quality, natural alternatives. # Product Dr. Squatch offers a line of men's natural body washes, each designed with unique scent profiles. 'Fresh Falls' combines the invigorating scents of water, birch, and pine. 'Pine Tar' provides a classic, rugged aroma of fresh-cut pine for an authentic, outdoorsy experience. 'Coconut Castaway' offers a tranquil and exotic scent of toasted coconut. 'Wood Barrel Bourbon' blends the aromas of spice, bourbon, and oak, delivering a sophisticated and old-fashioned bathing experience. Each body wash uses an all-natural formula to deliver a unique, refreshing, and high-quality cleansing experience. # Visual style The ad uses a clean, straightforward visual style with a focus on product clarity and readability. The production quality is highly polished with studio-style lighting and consistent product placement. The color scheme is earthy and masculine, reflecting the brand's natural and rugged identity. The typography is bold and legible, ensuring that key product information is easily scannable. The overall effect is both informative and visually appealing, designed to capture attention and convey the quality of the products. # Hooks Headline: SAME ICONIC DR. SQUATCH SCENTS # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the 'SAME ICONIC DR. SQUATCH SCENTS', signaling that these are familiar and well-loved fragrances, setting the stage for what’s to come from the brand’s perspective. - Then, the ad presents four different body wash products side-by-side, each with a distinct scent profile, showcasing the variety available in the Dr. Squatch product line from the brand's perspective. - Finally, each product is accompanied by a brief description of its unique scent and key ingredients, providing potential customers with information about the aroma and overall bathing experience from the brand's perspective.

# Ad summary This ad promotes Dr. Squatch deodorant, highlighting its ability to provide odor protection and prevent clumps, stains, and streaks. It targets active individuals who want to avoid body odor, especially in gym environments. # Brand positioning Dr. Squatch is presented as a brand that provides natural deodorant solutions for men. The brand positions itself as a solution for active people, particularly those who frequent the gym. It emphasizes the importance of smelling good while working out and aims to be the go-to choice for men seeking effective odor protection without clumps, stains, or streaks. The brand aligns with a lifestyle that values personal hygiene and confidence. # Product The ad features Dr. Squatch Invisible Glide Deodorant, a product designed to provide all-day odor protection with a smooth and sensitive formula. The deodorant aims to address concerns like clumps, stains, and streaks. It is marketed for men seeking a natural and effective deodorant that keeps them fresh during workouts or other activities. The product is highlighted as providing 72 hours of odor protection and is presented as essential for maintaining a pleasant scent, especially in environments like the gym. It is available in stick and spray formats. # Visual style The ad has a casual, UGC-style aesthetic with a gym setting and straightforward product demonstrations. It combines quick cuts with static shots and smooth transitions. The production quality has a hybrid feel, mixing genuine moments with polished elements. The pacing is consistent, with cuts timed to the music and voiceover. There are no recurring visual motifs. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Ask me out. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman in a gym setting holds a Dr. Squatch spray deodorant and states the deodorant will get the user head to toe coverage, immediately highlighting the key benefit of the product. - 00:03–00:07 The woman holds a Dr. Squatch stick deodorant and claims that the only thing worse than getting hit on at the gym is when a guy stinks while doing it, implying the importance of smelling good, especially in the gym. - 00:08–00:10 The ad cuts to a man opening a locker filled with Dr. Squatch deodorant products, reinforcing the idea that using Dr. Squatch is a must for gym-goers to avoid smelling bad. - 00:10–00:10 The woman speaker states that the only gym bros she dates use Dr. Squatch. - 00:11–00:15 The woman introduces the Dr. Squatch Invisible Glide Deodorant, emphasizing that it provides no clumps, no stains, and no streaks, addressing common concerns about deodorant application. - 00:16–00:18 The woman speaker holds a spray deodorant and states that it hits all the right spots, highlighting the coverage of the product. - 00:19–00:23 The woman speaker notes the 72 hours of odor protection provided by the product, solidifying the long-lasting benefits of using the deodorant. - 00:23–00:27 The woman ends by encouraging viewers to ask her out but only if they try Dr. Squatch deodorant first, reinforcing the importance of using the product.

# Ad summary This ad for Dr. Squatch soap is designed to grab attention with a bold, comic-style logo treatment paired with direct product display. The soap is a branded collaboration with "The Boys." The ad creates a sense of urgency with the text, "ALMOST SOLD OUT" and a "LAST CHANCE" badge. The design is straightforward, focusing on scarcity and brand appeal to drive quick conversions. # Brand positioning Dr. Squatch is presented as a purveyor of men's natural soap, emphasizing a rugged and humorous brand identity. The collaboration with "The Boys"—a satirical superhero series—suggests a brand that enjoys edgy, pop-culture appeal, and positions itself as an alternative to mainstream personal care brands. The brand promotes a lifestyle of natural ingredients and irreverent self-expression, contrasting with traditional, often clinical, marketing tactics of competitors. Their brand positioning appears to be emotional due to the pop culture reference, but also functional with the focus on natural ingredients and healthy cleaning. # Product The advertised product is a limited edition men's natural soap bar called "Compound V," a collaboration between Dr. Squatch and the superhero TV series "The Boys." The soap features a blue color with visible bubbles and is packaged in a branded box with a cartoonish image of a man shooting lasers from his eyes. The packaging notes it is made with creatine and promises zero grit. The soap is being positioned as nearly sold out, which is designed to overcome purchase hesitations. # Visual style The ad has a clean, product-focused visual style with bright lighting and a stark white background. The design incorporates bold, eye-catching elements like the spray-painted logo and red badge to create a sense of urgency. The product is prominently displayed, emphasizing its physical attributes. Overall, the visual style is designed to be easily scannable and attention-grabbing, suitable for a fast-paced social media feed. # Hooks Headline: INSPIRED SOAP # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a spray-painted logo of "The Boys" and the text "INSPIRED SOAP" to immediately grab attention and introduce the collaboration between Dr. Squatch and the TV series, piquing the interest of fans. This is shown from the brand's perspective. - Next, the ad displays the branded bar soap in its packaging next to a bar with suds on it to highlight the product itself and the suds it creates. This gives the product tangible appeal, demonstrating its physical attributes from the brand's perspective. - The ad concludes by emphasizing the product's scarcity with the text "ALMOST SOLD OUT" and a "LAST CHANCE" badge, creating a sense of urgency and encouraging immediate purchase. This call to action comes from the brand.

# Ad summary A creator reviews a soap and liquid body wash brand by listing its available fragrances. # Brand positioning Squatch is presented as a natural soap brand that offers soap bars, and is now branching into liquid body wash. The brand's products are 98% natural and designed to be smooth and gentle on the skin. They're positioned as a superior alternative to traditional soap products. # Product The ad features Squatch liquid body wash, a new product from the natural soap brand. It is described as a liquid alternative to traditional soap bars, maintaining the brand's commitment to natural ingredients (98% natural). The liquid body wash is available in classic Squatch fragrances like Fresh Falls, Birchwood Breeze, and Coconut Castaway. The product is designed to provide a smooth and great feel on the skin. The ad encourages viewers to switch from traditional soap to Squatch liquid body wash for a better bathing experience. # Visual style The ad has a UGC feel. The editing style is quick cuts between the creator standing and talking to the camera in different settings. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You got to try this one out. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator stands in his bathroom and introduces Squatch, mentioning that they have started making a liquid body wash. - 00:03–00:09 The creator emphasizes that he had to get the product when it dropped and lists some of their classic fragrances, including Fresh Falls, Birchwood Breeze, and Coconut Castaway. - 00:09–00:13 The creator, now in the shower with no shirt on, mentions that everything they make is 98% natural and feels smooth on your skin. - 00:13–00:18 The creator, now with a towel around his waist, encourages viewers to try the product, suggesting it is better than regular soap, and warns that they always sell out fast.