How BOLD Snacks Advertises on Meta

# Ad summary This is a video ad for BOLD wafer. In this ad, a creator eats a BOLD wafer and speaks about how good the wafer tastes. The creator also speaks about all the health benefits such as, no sugar, 10 g of protein, and it is healthier than alternatives. The creator ends the video by promoting a discount. # Brand positioning BOLD is positioned as a brand that has launched the best wafer in the world with no sugar and 10g of protein that tastes better than the conventional options. The brand ignores the norm that tasty snack foods need to be unhealthy and instead promotes a way for its customers to snack with health in mind. # Product BOLD Wafer is a snack food that tastes better than conventional options, but it is healthy with no sugar and 10 g of protein. This product seems to be for people who are health conscious but still like to snack. # Visual style The ad has a UGC feel to it. The shots are primarily close-ups of the woman as she displays the bars, but there are also static shots. This supports the intention of someone advertising from a first-person point of view and allows the viewers to connect more easily. The BPM is at about 45. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action E com com uma no site você tem 10% off. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator expresses disbelief that there is protein in the BOLD wafer and states that BOLD has launched the best wafer in the world. This is the hook of the ad as it immediately intrigues viewers by emphasizing the great taste and health benefits of the product. - 00:07–00:14 The creator describes the BOLD wafer as not tasting like a healthy product and that it has no sugar and 10 g of protein. This builds on the hook by detailing features of the product that make it healthier. - 00:14–00:22 The creator states that the BOLD wafer tastes better than the unhealthy options and that it's the best launch of the year. This builds on the great taste of the wafer and calls out a benefit by stating that it tastes better than the unhealthy alternative. - 00:22–00:26 The creator says that with a coupon code, you get 10% off. This is the final CTA.

# Ad summary This ad features a woman in her kitchen who is advertising a Bold wafer protein bar product. She takes a bite of the bar and highly praises it. # Brand positioning The brand appears to focus on creating high-protein snack alternatives with a focus on flavor and enjoyment. The ad shows the presenter enjoying a product that contains a high amount of protein, therefore being aligned with health and fitness, and it seems to try to challenge the perception that protein snacks are not as delicious by calling the bar "sensational." The brand's packaging also seems to follow category norms. # Product The product advertised is the Bold wafer, which is a wafer snack with a high level of protein. The product comes in chocolate or white chocolate flavors and contains 10 g of protein. The packaging of the product is blue, and the product is displayed as an on-the-go snack. The presenter mentions wanting a snack after lunch, so the wafers appear to be aimed at those wanting to snack healthily. # Visual style The ad is shot in a UGC style and appears to be filmed on a phone in a home environment. It is very casual and unedited. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Corre lá no site para garantir essa novidade # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter states that she often wants a sweet snack after lunch. - 00:02–00:06 00:02–00:06 The presenter states that Bold has created a Bold wafer, which she will be tasting. - 00:06–00:08 00:06–00:08 The presenter says that she will taste the wafer with the viewer. - 00:08–00:11 00:08–00:11 The presenter opens the packaging of the wafer. - 00:11–00:25 00:11–00:25 The presenter takes a bite of the Bold wafer and states that the wafer is delicious and is 10 g of protein. - 00:25–00:27 00:25–00:27 The presenter confirms that the product contains 10 g of protein. - 00:27–00:30 00:27–00:30 The presenter states that the wafers are very good. - 00:30–00:35 00:30–00:35 The presenter takes another bite of the wafer and mentions the chocolate and white chocolate flavors. - 00:35–00:42 00:35–00:42 The presenter recommends that the viewer check out the company's website, and states that there is a discount available with her coupon.

# Ad summary The ad promotes Bold brand wafers. It features an influencer standing in a decorated room, holding three different Bold wafer boxes. She says that Bold is offering a Bold Box campaign with 30% off and the viewer can choose products, like the Bold wafer. She also recommends the white chocolate flavor and encourages the viewer to use the promocode to get the discount. # Brand positioning Bold is a lifestyle brand that is positioned as a dessert option that is still healthy. The brand offers a variety of options, and the ad is promoting a campaign called "Bold Box" that allows the customers to choose the products they want and receive a discount. The brand is presented as fun, inclusive, and passionate about delivering delicious, health-conscious choices. The brand is following the category norm of snack foods. # Product The Bold wafers are protein-based wafers for anyone who wants a delicious and healthy snack. They are available in a variety of flavors. The Bold wafer is available in chocolate, white chocolate, cookies and cream, and caramel flavors. The Bold wafers are marketed for consumers looking for a protein snack. # Visual style The ad has a UGC feel. It's mostly static shots with some quick cuts and smooth transitions, creating a casual and engaging tone. The visual motif is centered framing of the speaker. The pacing is fairly consistent, with a few cuts per minute. The audio-visual sync is timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman smiles and jumps for joy while holding up two boxes of Bold wafers. - 00:02–00:06 00:02–00:06 The woman states that Bold is doing a campaign called "Bold Box" where the customer gets 30% off. This is intended to introduce the campaign and make it clear how the customer can save. - 00:07–00:12 00:07–00:12 The woman states that the customer can choose from all of Bold's products, like the Bold wafer and build their own "Bold Box" with the biggest discount. This is meant to get the audience to consider Bold products. - 00:13–00:14 00:13–00:14 The woman states that they can get the biggest discount with the coupon code. This is a call to action. - 00:15–00:18 00:15–00:18 The woman states that there are a lot of Bold options that they are passionate about. - 00:19–00:24 00:19–00:24 The woman holds up a white chocolate Bold wafer and says it is her favorite product from Bold and she highly recommends it. - 00:25–00:26 00:25–00:26 The woman gives a kiss to the camera as she is holding the different Bold products.

# Ad summary The ad features a woman sitting on a sofa in a living room, opening and eating a Gold Protein Bar. She emphasizes its rich chocolate flavor and the fact that it's sugar-free and high in protein, promoting it as a guilt-free treat. She offers a coupon for the viewers and tells them to experiment with the bar. # Brand positioning The brand is presented as offering guilt-free indulgence by delivering flavorful chocolate bars that contain protein and are sugar-free. The ad promotes a lifestyle where people can enjoy sweets without compromising their health goals. By emphasizing these attributes, the brand aims to occupy a space in the consumer's mind as a provider of healthy yet satisfying snack options. It presents itself as a modern, health-conscious option that breaks away from the norm of traditional sugary snacks. This brand aims to align with values of health and wellness, while still promising a delicious experience. # Product The product featured is a Gold Protein Bar, specifically highlighted for its chocolate flavor, its richness, its high protein content, and for being sugar-free. The bar is marketed toward people seeking to satisfy their sweet cravings in a healthier way. The ad emphasizes that it doesn't taste like it lacks sugar. The product's USPs are clearly conveyed through the words of the presenter. The bar is presented as a guilt-free snack suitable for any time of the day. It aims to tackle the barrier of healthy snacks not being as enjoyable as regular sweets, and makes the viewer want to try or buy the snack. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and static shots. The production quality appears to be a blend of polished and raw. The editing is straightforward with minimal transitions, focusing more on presenting the speaker’s genuine experience with the product. The pacing is moderate, following her speech, with the cuts syncing to her key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action corre agora pra você experimentar # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman sitting comfortably on a sofa, directly addressing the viewer while holding a blue wrapped chocolate bar, creating an immediate connection. - 00:01–00:06 00:01–00:06: She expresses her end-of-day sweet tooth cravings, unwrapping a Gold Protein Bar to show it as her go-to solution. - 00:06–00:10 00:06–00:10: Taking a bite, she visually demonstrates the bar's satisfying taste, conveying enjoyment and inviting the audience to vicariously experience its flavor. - 00:11–00:15 00:11–00:15: She highlights the bar's crispness and rich chocolate content, visually showcasing its texture and taste appeal up close. - 00:16–00:25 00:16–00:25: She emphasizes the product is sugar-free and has protein, addressing common health concerns and showcasing added benefits. - 00:25–00:29 00:25–00:29: Finally, she offers a coupon, using her name as the code, and encourages viewers to try it now, prompting immediate action and driving conversion.

# Ad summary This ad features a woman in her kitchen promoting a sale on Bold products on the Bold website. She highlights that customers can now customize their order and choose the mix of products that they want. She shares that the more they add, the more discounts and advantages they unlock, up to 30% off when using her coupon. She also mentions that they receive free gifts like the Super Lata da Bold. She reminds viewers that they can buy a variety of different bars, including the mixed box and the waffle, and prompts viewers to click the link below to get the super discount with her coupon. # Brand positioning The brand, Bold, is positioned as a provider of protein-rich snack bars and wafers. The brand promotes a lifestyle that is focused on health and wellness by offering convenient and tasty snacks that can support an active lifestyle. The brand emphasizes customization and savings, offering customers the ability to create their own boxes with various products and unlock progressive discounts, which pushes against the standard of pre-packaged snack options and fixed pricing. Bold's approach is functional, emphasizing the protein content and variety of flavors, while also incorporating elements of emotional appeal by offering exclusive gifts and a sense of personalized value. # Product The advertised products are various Bold protein snack bars and wafers. These are presented as protein-rich, flavorful snacks suitable for health-conscious consumers. The products include protein bars in various types and a mixed box containing an assortment of bars. A key feature highlighted is the ability to customize one's own box with a mix of bars and wafers, allowing consumers to choose their preferred selection. The products are promoted for their real flavor and nutritional benefits, with the brand emphasizing a variety of options to suit different tastes. Purchase barriers are addressed by offering progressive discounts up to 30% off using a coupon, as well as free gifts like the Super Lata da Bold. The products are positioned as a way to enjoy delicious snacks while still meeting one's protein needs. # Visual style The ad has a casual and approachable aesthetic, resembling user-generated content. The production quality is decent, but it still feels like a homemade video, which contributes to the personal feel. The editing is relatively simple with static shots. The pacing is moderate. There is no clear audio-visual sync observed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clic no link aqui em baixo e garante um super desconto com o meu cupom. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman begins by enthusiastically stating that something already good has become even better. This is meant to pique the viewer's interest and set a positive tone, with the woman acting as a brand advocate sharing exciting news from the brand's perspective. - 00:04–00:09 00:04–00:09 She announces that on the Bold website, customers can now customize their box with bars and waffles to their liking, highlighting the freedom and personalization now available. This is from the brand's perspective, communicated through a creator, aiming to show new possibilities and cater to individual preferences. - 00:10–00:14 00:10–00:14 The woman continues by explaining that the more products one adds, the more advantages are unlocked. This emphasizes value and encourages bulk purchases, framed from the brand's view, to create excitement around the offer. - 00:15–00:23 00:15–00:23 The woman details that there are progressive discounts up to 30% with her coupon, and also mentions free gifts like the Super Lata da Bold. She holds up an example of a box of the Bold wafer and then a blue can. This is communicated from an influencer's angle, focusing on tangible benefits and exclusivity. - 00:23–00:27 00:23–00:27 She quickly lists different types of bars and the mixed box that are available. Then she asks what are you waiting for, to get the promo. This is said from the promoter's point of view, and it pushes the narrative further by highlighting product variety and creating a sense of urgency. - 00:28–00:35 00:28–00:35 Finally, she urges viewers to take advantage of the promotion, click the link below, and secure a super discount with her coupon, ending with an encouraging "Let's go!". The message is a clear call to action from the creator, concluding the narrative with a direct prompt for the viewer to engage.

# Ad summary A UGC style ad promoting Bold protein wafer bars. An influencer enjoys and shows off the chocolate and white chocolate flavors of the wafer, while also sharing her discount code. # Brand positioning Bold is a snack brand that pushes against boring diet food by creating protein snacks that are delicious and flavorful. It is emotional because the brand claims snacks with amazing flavors. # Product Bold Wafer is a protein wafer bar. The chocolate flavored wafer is described as "chocolatudo", meaning very chocolatey. Each wafer has 10 grams of protein. The bars are shown in both chocolate and white chocolate flavors. # Visual style The ad is casual and has a UGC feel, as if the creator is genuinely recommending a product they love. The pacing is consistent and quick. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action E olha, já compra logo pra vocês experimentar também. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator is biting and tasting the Bold Wafer protein bar, while saying, "Escuta isso.", meaning listen to this. This is happening from the creator's perspective, in a close-up shot with the intention of calling attention to the sound of the snack. - 00:05–00:12 00:05–00:12 The creator speaks directly to the camera, holding the chocolate flavored protein bar while exclaiming that she thought the brand couldn't surpass itself until it released this wafer. This is delivered from the brand's perspective, as she is promoting the bar. - 00:12–00:17 00:12–00:17 A close up shows the product packaging, with the creator stating it has 10 grams of protein. This is being told from the brand's perspective. - 00:17–00:19 00:17–00:19 The creator takes another bite, and the perspective goes back to hers. - 00:20–00:24 00:20–00:24 The creator shows the inside of the bar, and explains it is very chocolatey. The perspective is shifted back to hers. - 00:24–00:29 00:24–00:29 The creator shows the wafer bar in the white chocolate flavor, and tells the audience she is going to open and eat it with them. The perspective switches back to the brand. - 00:29–00:33 00:29–00:33 The influencer opens the white chocolate wafer and bites it, while encouraging the audience to listen at home. The perspective switches back to the brand. - 00:33–00:35 00:33–00:35 The inside of the wafer is shown, with the influencer stating "Juro". This is delivered from the brand's perspective. - 00:35–00:42 00:35–00:42 The creator talks directly to the camera, holding both wafer flavors in each hand, stating that she expected it to be good because everything from Bold is already amazing, but this wafer is beyond. The perspective switches back to the brand. - 00:42–00:49 00:42–00:49 The creator encourages viewers to buy the wafer, and use her discount code. This comes from the brand's perspective.

# Ad summary A creator promotes Bold brand protein bars as a post-workout sweet snack and informs the viewer about a website offer. # Brand positioning Bold brand promotes high protein bars as the best option for post-workout sweet snacks. Bold’s main value proposition is the combination of healthiness and flavor. The brand focuses on functional attributes, like high-protein ingredients and a variety of unique flavors. # Product The Bold protein bar is a post-workout sweet snack. According to the ad, the product has a range of flavors. The protein bar is perfect for people that want a sweet treat after finishing their workout. # Visual style The ad's overall aesthetic is casual and looks like a UGC. The editing is simple and the shots are static. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clique e aproveita. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman is holding a Bold protein bar and asks the viewer if they crave a sweet snack after their workout. - 00:04–00:09 The woman says that only Bold protein bars can save her at that moment. - 00:10–00:16 The woman mentions that the consumer can create their snack box on the website. From 4 protein bars, the more you buy, the more discount you earn. - 00:16–00:28 The woman says that, if the consumer buys eight boxes (32 protein bars), they can earn the Bold brand container. She also recommends using the "anacomini" discount code for more discounts.

# Ad summary This ad promotes Bold snack bars and their Bold Box. The ad features a woman talking about the Bold Box, which allows you to put together packs of bars in the flavors you want and get a discount. If you get 32 bars, you get a free can. She tells viewers to click to put together their pack in their favorite flavors and take advantage of the progressive discount. # Brand positioning The brand Bold positions itself as a provider of convenient, customizable snack packs through its Bold Box. They provide snack bars in a variety of flavors and focus on a functional positioning by offering discounts on bulk purchases. Bold encourages customers to explore different flavor combinations with the ability to build a snack pack of 16, 24, or 32 units. By offering a wide range of flavors like pistachio, dulce de leche, bonbon, and cookies n’ cream, Bold caters to diverse taste preferences. # Product The product being advertised is the Bold Box, a customizable snack pack from Bold. The Bold Box allows customers to assemble packs of the brand's 14-gram bars in quantities of 16, 24, or 32 units. The bars are available in flavors like pistachio, dulce de leche, bonbon crocante, and cookies n’ cream. The ad mentions that the discounts are progressive, implying that the more bars you buy, the lower the individual unit price becomes. Additionally, customers who purchase 32 bars receive a free can as a bonus. # Visual style The ad features a casual, UGC-style aesthetic, suggesting that the video was shot on a phone. The production quality is simple with a static camera and minimal editing. The overall aesthetic is relaxed and conversational, resembling a personal recommendation. The pacing is natural, dictated by the woman's speech, creating an informal, relatable vibe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Agora clica aqui e já monta o seu pack com seus sabores favoritos. # Point of view - [object Object] # Storyline - 00:00–00:03 The influencer begins by asking if the viewer knows that they can now take all of the brand's flavors and get to choose which ones you want. - 00:03–00:08 She continues by revealing that Bold now has the Bold Box of bars on the website. - 00:08–00:15 She asks what this means, stating that now you can put together packs of 16, 24, or 32 bars. - 00:15–00:19 She states that the best part is that the discounts are progressive, so the individual value of each one is always lower. - 00:19–00:25 She clarifies that the packs are made with the 14-gram Bold bars and lists the flavors. - 00:25–00:29 She concludes by reiterating that if the viewer gets 32 Bold bars in the Bold Box, they get a free can. - 00:29–00:42 She urges viewers to put together their pack with their favorite flavors while taking advantage of the progressive discount. - 00:42–00:44 She ends the ad by eating one of the bars.

# Ad summary This ad is promoting a new Bold chocolate wafer. It includes a discount and free shipping offer. # Brand positioning The Bold brand aims to position itself as a purveyor of indulgent treats. With their name prominently displayed and the ad focusing entirely on the product, the brand is presented as a leading provider of delicious snacks for consumers seeking a delightful experience. The brand is not being directly compared with competitors, nor is it being explicitly positioned in relation to them. # Product The ad features a chocolate-covered wafer snack. The snack consists of stacked wafers coated in a thick layer of chocolate. The product appears to be a new release, as the text states “EXPERIMENTE O LANÇAMENTO DA BOLD”. The ad aims to address purchase barriers by offering “R$ 20 OFF + FRETE GRÁTIS” (R$ 20 off + free shipping). # Visual style The ad has a clean, studio-shot look with a focus on the product. The gradient background and dramatic lighting add a sense of depth and visual interest. The overall style is designed to be attention-grabbing and appetizing. # Hooks Headline: EXPERIMENTE O LANÇAMENTO DA BOLD # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing the launch of a new product from Bold. The intention is to capture the audience's attention and generate excitement for the new product. The brand is communicating the message. - The ad highlights a special offer of R$20 off plus free shipping. The intent is to incentivize the audience to make a purchase by lowering the cost and adding convenience. The brand is communicating the message. - The visual shows chocolate being poured over the snack. The intention is to showcase the richness and deliciousness of the product, enticing the audience to crave it. The audience is experiencing the product's appeal.

# Ad summary This ad is for the Gold brand wafer. The ad promotes the wafer's texture and flavor, and includes a special offer for a discount and free shipping. The ad also shows a close-up shot of the wafer to highlight its layers and filling. # Brand positioning The Gold brand is positioned as a provider of wafer snacks that emphasize indulgence, chocolate flavor, and light texture. The brand leans into the joyful sensory experience of consuming its products, highlighting satisfying crispness and rich chocolate flavor. This is achieved by showcasing the chocolate filling and emphasizing the wafer's unique qualities. # Product This ad features a Gold brand chocolate wafer. The wafer is layered with chocolate filling between thin, crispy wafers. It's designed to be a light and indulgent snack. The key attributes highlighted are its crisp texture and chocolate flavor. The ad promotes these features in the tagline: “CROCANTE. CHOCOLATUDO & LEVINHO.” The ad also mentions an offer of “R$ 20 OFF + FRETE GRÁTIS” which translates to $20 off plus free shipping. # Visual style The ad has a clean and appetizing visual style, focusing on the texture of the product. The lighting is bright and even, highlighting the layers of the wafer. The color palette is warm and inviting, using browns and oranges to emphasize the chocolate and the brand. The composition is simple, with a focus on the product and minimal distractions. The visual style is appetizing and approachable. # Hooks Headline: CROCANTE. CHOCOLATUDO & LEVINHO. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image starts with two hands breaking a Gold wafer, with crumbs falling. This showcases the crispiness and texture of the wafer from the customer's point of view. - The image then transitions to the text "CROCANTE. CHOCOLATUDO & LEVINHO." This highlights the product’s name and key attributes, providing a fun description of the product’s taste and texture, from the brand's perspective. - Finally, the brand logo is shown. The brand is visually reinforcing itself, its qualities, and overall image, from the brand's perspective.

# Ad summary This ad promotes Bold Wafer 10G mixed flavor boxes. It advertises a reduced price offer and encourages users to use a coupon for more savings. # Brand positioning The Bold brand is positioned as a modern and appealing option for those seeking flavorful wafer snacks. The branding incorporates contemporary design elements with a rounded, bold typeface. The ad focuses on the brand's wafer product, emphasizing the variety of flavors available in each box. The brand's overall tone is playful and energetic. # Product The product being advertised is a mixed box of Bold Wafer 10G. The wafers come in a variety of flavors, as indicated by the different colored packaging (red, purple, blue, and brown). Each wafer is a single individually wrapped serving. Each mixed box contains 12 individually wrapped wafers inside. The ad is showcasing a sales promotion for the wafer product. # Visual style The ad has a studio-shot appearance with carefully arranged product placement and professional lighting. The color scheme is warm, dominated by browns and oranges, which give the ad a rich, inviting feel. The background features a soft gradient, adding depth to the image. The typography is clean and modern, contributing to a polished and commercial aesthetic. The composition is designed to draw the eye to the product and promotional text. # Hooks Headline: CAIXA MISTA WAFER 10G # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad grabs attention with a vibrant visual arrangement of the product and prominent pricing information. This is from the brand's perspective, which is looking to draw in potential buyers with an enticing offer. - The ad displays multiple instances of the product in various positions to show its different flavors and packaging designs. From the brand's view, this aims to create visual interest and showcase the variety offered. - The ad concludes with a clear call to action implied by the inclusion of a coupon code, encouraging the viewer to take advantage of the promotion. The brand encourages immediate purchase.

# Ad summary This ad features a stack of Gold protein wafers covered in chocolate. The ad highlights the protein content and sweet taste of the product, and features an offer for R$ 20 off plus free shipping on the first order. # Brand positioning The ad presents the brand, Gold, as a purveyor of guilt-free indulgence, offering protein-packed wafers that satisfy cravings without compromising health goals. It directly addresses the desire for sweets ('Vontade de doce?') and positions its product as an permissible treat ('ESSE PODE!'). This contrasts with typical dieting or health food brands, suggesting a relaxed approach to nutrition and enjoyable way to incorporate protein. # Product The ad features a protein wafer snack. The wafers are layered, rectangular in shape, and coated in chocolate. The ad calls out that the wafers contain '10g PROTEÍNA' per serving. The ad targets the need for a sweet treat without the guilt and removes purchase barriers by offering 'R$ 20 OFF + FRETE GRÁTIS NA PRIMEIRA COMPRA'. The ad suggests these protein wafers can be enjoyed any time you have a sweet craving. # Visual style The ad features a studio-shot image with a focus on product appeal. The visual motifs include a gradient background and a close-up product shot to highlight texture and detail. The image has a warm color grading with soft lighting to create a mouthwatering effect. The typography is large and bold to ensure scannability. The visual style aims to mimic high-quality food photography, making the protein wafers look indulgent. # Hooks Headline: VONTADE DE DOCE? SE JOGA. ESSE PODE! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens by showcasing a visually appealing stack of protein wafers, coated in dripping chocolate, meant to immediately capture attention and highlight the product's deliciousness. This invites the audience to focus on the indulgent aspects of a protein snack, from the brand's perspective. - The ad copy directly speaks to the viewer's desire for sweets with 'VONTADE DE DOCE? SE JOGA. ESSE PODE!' This message implies permission and encourages viewers to satisfy their cravings without guilt. The brand is positioning itself as an ally in enjoying treats responsibly. - The ad includes the offer of 'R$ 20 OFF + FRETE GRÁTIS NA PRIMEIRA COMPRA' to incentivize immediate action and reduce barriers to purchase. This offer is a direct appeal from the brand to the audience, encouraging them to try the product.

# Ad summary This image ad features an image of a man and woman with a box of Gold Wafer 10g. The ad promotes a discounted price on the product. # Brand positioning The brand featured in this ad is Gold Wafer. The brand is positioning itself as an affordable snack, given the price and discount offer in this ad. The ad does not convey any specific brand values or lifestyle. # Product The product featured in this ad is a mixed box of Gold Wafer 10g snacks. The box contains 12 individual wafers. The wafers come in multiple flavors. The ad promotes a discount on the box. # Visual style The ad has a bright and energetic visual style, with a simple background and focus on the product and people. The production quality appears to be a studio shot. The color palette is vibrant, with blues, oranges, and reds dominating the scene. The typography is clean and modern. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows an image of a man and a woman reaching toward a box of Gold Wafer 10g. This is included to create a lifestyle visual to associate the product with social snacking. The audience is experiencing it from a third-person perspective. - The ad displays the original price of the product crossed out along with a new, discounted price. This is included to communicate the limited-time offer to the audience. The audience is experiencing it from the brand's perspective. - The ad includes a callout for a coupon. This is included to encourage purchase. The audience is experiencing it from the brand's perspective.

# Ad summary This ad promotes Bold wafer snack. The ad features the product being held and partially eaten, with text highlighting the product's features, a celebratory phrase, and a coupon code. # Brand positioning Bold is presented as a modern and appealing snack brand that caters to those who want to indulge in something delicious without compromising their health or dietary goals. The brand is for people who enjoy tasty treats but are health-conscious and seek options that fit into an active lifestyle. The product is positioned as a smart indulgence, aligning with values of enjoying life's pleasures in a balanced way. # Product The product being advertised is the Bold wafer. The packaging highlights that each bar contains 10g of protein and is chocolate flavored. The wafer is for anyone who wants a sweet snack that also contains protein. It appears to be a convenient and tasty option for on-the-go consumption or as a post-workout treat. The snack is designed to address the purchase barrier of unhealthy snacks by offering a high-protein alternative that satisfies sweet cravings without the guilt. # Visual style The ad features a casual, lifestyle-oriented visual aesthetic. The shot is taken from a slightly high angle, giving a personal and intimate feel. The lighting is natural and diffused, creating a soft and inviting atmosphere. The overall impression is modern and approachable, aligning with current social media trends. # Hooks Headline: CHEGA DE PASSAR VONTADE! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up of someone reaching for a Bold wafer bar, already partially unwrapped and bitten into, implying a moment of personal indulgence. This is included to immediately create desire and intrigue around the product, and it is experienced from the potential customer's perspective. - The ad displays the text "CHEGA DE PASSAR VONTADE! CHOCOLATUDO. LEVINHO. CROCANTE." encouraging viewers to stop denying themselves treats and enjoy the product with the understanding that it tastes like chocolate and is light and crispy. This is communicated from the brand's perspective to convey the snack's benefits in a fun and engaging manner. - The ad shows a yellow badge that reads "USE O CUPOM SEJOGA" signaling the availability of a coupon to incentivize immediate purchase and make the product more accessible. This is communicated from the brand's perspective to reduce barriers to purchase.

# Ad summary An image ad for Bold Wafer showing a woman enjoying the product. # Brand positioning The brand is Bold Wafer, presented as a delicious, high-protein snack option. The ad emphasizes the flavor ('REAL, SABOR SURREAL') and protein content ('PROTEINA EM BARRA') to appeal to consumers seeking both taste and nutritional benefits. The brand aims to occupy a space in the snack market as a guilt-free indulgence. The overall tone of the brand leans towards energetic and fun, encouraging consumers to 'JOGAR!' ('PLAY!') or indulge. # Product The product is Bold Wafer, a protein-enhanced snack bar. It consists of layered wafers covered in chocolate. Each bar contains 10g of protein. It is packaged in a red wrapper featuring the Bold Wafer logo and product details. The packaging also highlights the 'PROTEINA REAL, SABOR SURREAL' aspect. The ad suggests that the product is for people who want to indulge in a tasty snack without sacrificing their protein intake. It invites customers to try the wafer with a coupon code for additional savings. # Visual style The ad has a lifestyle shot aesthetic with a focus on portraying the product in a real-life setting. The lighting is bright and warm, highlighting the textures and colors of the wafer and packaging. The composition is slightly angled, creating a dynamic and inviting feel. # Hooks Headline: NELE VOCÊ PODE SE JOGAR! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman enjoying a Bold Wafer, conveying the experience of indulging in a tasty snack. The intention is to capture the viewer's attention by presenting the product as appealing and delicious, from the customer's perspective. - The central part of the ad features the product name and a playful call to action, 'NELE VOCÊ PODE SE JOGAR!' ('YOU CAN PLAY WITH IT!'). This aims to highlight the product's positioning as a fun and guilt-free treat, from the brand's perspective. - The lower part of the ad showcases several Bold Wafer packages and a coupon code. This is designed to encourage the viewer to purchase the product and try it for themselves, from the brand's perspective.

# Ad summary The ad promotes BOLD protein bars in a variety box that includes 32 bars plus a BOLD tin. The ad includes an offer for R$282.25 using the CUPOM BOLDBOX. # Brand positioning BOLD is presented as a company providing protein bars in a variety of flavors. It occupies a space in the market for providing a convenient, on-the-go snack with a focus on health and taste. BOLD aims to align with an active lifestyle, offering protein-rich snacks that cater to fitness enthusiasts and health-conscious individuals. The brand does not directly address or confront competitor behavior; it simply focuses on its functional attributes. # Product BOLD offers protein bars that come in multiple flavors. Each protein bar provides 14g of protein per serving, and can be purchased in a variety box set that includes 32 units and a lata BOLD tin. The protein bars offer a convenient way to incorporate protein into one's daily routine, whether for post-workout recovery, a quick snack, or a meal replacement. # Visual style The ad is a studio-shot image with a clean and modern aesthetic. It employs a flat lay arrangement of the products and graphic elements. The use of bold colors and clear typography makes the ad easily scannable. # Hooks Headline: A CAIXA BOLD PERFEITA, EXISTE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating that the perfect BOLD box exists. This opening introduces the idea that the advertised product is an ideal solution for customers who are looking for variety and quality in their protein snacks. The message aims to capture the audience's attention and create interest in the product. This is told from the brand's perspective. - The ad explains that you can have as many bars as you want in the flavors you prefer. This detail highlights the customizability and variety that the product offers, suggesting that customers can tailor their purchase to suit their personal tastes and preferences. This is from the brand's perspective. - The ad promotes the BOLD variety box that includes 32 units plus a BOLD tin for R$282.25, along with a prompt to use CUPOM BOLDBOX. This provides a concrete offer and encourages immediate action, indicating that the ad is designed to drive sales and conversions. This information is presented from the brand's perspective.

# Ad summary This image ad showcases a stack of Bold Wafer snacks against a blue background, highlighting its multiple flavors and high protein content. The ad aims to attract consumers with a coupon offer. # Brand positioning The Bold Wafer brand is positioned as a protein-rich, flavorful snack option that satisfies cravings while providing nutritional benefits. It stands out by offering a diverse range of four flavors, each delivering 10g of protein, catering to health-conscious consumers seeking convenient and tasty snack alternatives. The brand promotes a lifestyle that balances indulgence with wellness, appealing to those who want to enjoy treats without compromising their dietary goals. The brand is functional because it prioritizes ingredients and flavor diversity. # Product The featured product is the Bold Wafer, a layered snack comprised of wafers and flavored fillings. The ad highlights that the product comes in 4 SABORES (flavors) and contains 10G PROTEÍNA (protein) per serving. The stacked wafers are displayed with a chocolate-covered top and bottom flavor and a middle vanilla flavor. The ad invites viewers to use the coupon code SEJOGA, addressing the purchase barrier of price sensitivity by providing a discount incentive, making the Bold Wafer an attractive option for consumers seeking a protein-packed and flavorful snack. # Visual style The ad features a polished, studio-shot image with a clean and vibrant aesthetic. The visual motif is a straightforward product display against a gradient blue backdrop. The image treatment includes sharp focus and vibrant color enhancement. The typography is large and bold to enhance scannability, which gives it a native-like feel. The visual style balances product focus with clear, easy-to-read messaging, optimized for capturing attention and conveying key information in a visually appealing manner. # Hooks Headline: CHEGOU O BOLD WAFER. ESSE PODE! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action USE O CUPOM SEJOGA # Point of view - [object Object] # Storyline - The ad opens by presenting key product attributes, stating "4 SABORES" and "10G PROTEÍNA," immediately informing potential consumers about the variety and nutritional value, told from the brand’s perspective. - The brand announces the arrival of the "BOLD WAFER" with the assertive statement "CHEGOU O BOLD WAFER. ESSE PODE!", which translates to "The Bold Wafer has arrived. This one can!", to convey its market presence. - The image then shifts focus to providing a purchase incentive by encouraging viewers to "USE O CUPOM SEJOGA" (Use the coupon SEJOGA), which is from the brand. This incentivizes immediate action and purchase. - Finally, the ad visually displays the stacked Bold Wafer snacks, showcasing their layered composition and appealing appearance, enticing viewers to consider the product and its sensory qualities, from the customer’s perspective.

# Ad summary A close up image ad for BOLD wafer bar. The woman smiles with enjoyment as she bites into the bar. # Brand positioning BOLD is presented as a guilt-free indulgence. The brand focuses on creating protein-rich wafer bars that allow consumers to enjoy a treat without compromising their health goals. It appeals to those who want a satisfying snack that aligns with a balanced lifestyle, positioning itself as a modern alternative to traditional sweets that often come with negative health connotations. The brand positions itself as a delicious and nutritious alternative. # Product The advertised product is BOLD Wafer, a protein-enriched wafer bar designed for a guilt-free indulgence. It is presented as a snack that offers a balance of flavor and nutrition. Key details include 10g of protein per bar and availability in four flavors. The ad emphasizes the new wafer formula, suggesting an improvement or update to the existing product line, aiming to persuade viewers that this wafer bar is a worthwhile treat without compromising health goals. # Visual style The ad has a clean and polished aesthetic with a focus on highlighting the product in a visually appealing way. The image is well-lit, creating a sense of vibrancy and freshness. The use of contrasting colors, such as the purple packaging against the orange and yellow background, makes the product stand out. The close-up shot of the person eating the wafer emphasizes the product's deliciousness and satisfaction. # Hooks Headline: PRA SE / JOGAR SEM / CULPA! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action USE O CUPOM SEJOGA # Point of view - [object Object] # Storyline - The ad opens with a woman biting into a BOLD Wafer, creating an immediate sense of enjoyment and demonstrating the product's appeal. The brand is conveying a message of pure satisfaction, emphasizing the delicious experience of consuming the wafer. This moment is designed to visually entice the viewer and highlight the product's desirable taste. - The image then highlights the key features of the BOLD Wafer, with text callouts indicating '10g proteína,' 'novo wafer,' and '4 sabores'. The brand is conveying key product attributes to inform the viewer about the wafer's nutritional value, new formulation, and variety. This progresses the narrative by providing essential information about the product's benefits and unique selling points, adding a layer of practicality to the initial sensory appeal. - The ad concludes with the text 'PRA SE JOGAR SEM CULPA!' and the call to action 'USE O CUPOM SEJOGA'. The brand is conveying a message of guilt-free indulgence, directly addressing the customer's desire to enjoy a treat without feeling guilty. This final beat is designed to reassure the consumer that this product aligns with their values, reinforcing the idea that the BOLD Wafer is a delicious and healthy choice.

# Ad summary This ad features a woman who states that some days her routine doesn't collaborate with her. She says she doesn't have time to stop to eat, so she has started keeping the Bold protein bars with her for when she is on the go. The ad shows the variety of flavors of the protein bars and highlights that each box comes with 4 bars. The woman in the ad also states that you can build your own box on the website and that the more you buy, the more of a discount you receive. You get a free container if you buy 32 bars. She states that she loves having something that goes with her rhythm, without complication. She ends the ad by prompting the viewer to use the code BOLDBOX to receive a discount. # Brand positioning BOLD, as presented in the ad, offers a convenient solution for individuals with busy lifestyles who still want to prioritize nutrition. The brand aligns with values of simplicity, efficiency, and self-care, promoting the idea that maintaining a healthy lifestyle doesn't have to be complicated or time-consuming. By offering protein bars that are easy to carry and consume on the go, BOLD positions itself as a practical choice for those who want to nourish their bodies without sacrificing their fast-paced routines. The brand presents itself as functional, focusing on providing real protein and surreal flavor in a convenient format that fits seamlessly into the daily lives of busy individuals. # Product BOLD protein bars are convenient snacks designed for individuals with busy lifestyles. Each box contains four bars and offers real protein with surreal flavor. The product is easily customizable by visiting the website to build your own box. Flavors available include Doce de Leite, Cookies & Cream, and Bom Bom Crocante. Buying in bulk on the website offers discounts, and buying 32 bars will get you a container to hold the bars. The bars are packaged individually for an on-the-go lifestyle, encouraging customers to simplify their routine without sacrificing nutrition. # Visual style The ad has a bright, clean aesthetic, combining studio-lit product shots with lifestyle content. The editing is quick-cut, designed to maintain a fast pace, jumping between product displays, website demos, and the woman eating the bars in different environments. The editing follows an upbeat, modern rhythm, with cuts timed loosely to the voiceover. The production quality is polished but still has a UGC feel due to the presenter. # Benefits - [object Object] # Features - [object Object] # Call to action aproveite com o cupom BOLDBOX # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The woman says that there are some days that the routine doesn't simply collaborate with her and that she can't stop to eat right. This sets up the problem that the product is trying to solve, and is told from the perspective of the brand through the speaker, as it is meant to be relatable to the viewer. - 00:05–00:11 00:05–00:11 The woman says that she needed to stop complicating the basics, and it was then that she started keeping the bars with her. This conveys how she found a solution to her problem and is told from the perspective of the brand as it uses the product as the solution. - 00:11–00:16 00:11–00:16 The woman highlights that the boxes come with four bars, and that on the website you can build your own box, and cuanto mas compre, mas descuento tu tienes. This provides the viewer with details on how to purchase and a benefit to buying more, conveyed from the brand's perspective. - 00:16–00:23 00:16–00:23 The woman highlights the product and states if you buy 32 bars, you also get the container to hold them all. This is an additional perk conveyed from the brand's perspective. - 00:23–00:27 00:23–00:27 The woman shares that she loves having something that accompanies her rhythm, without complicating it. This is said from the brand's perspective, framing the product as an easy solution for on-the-go people. - 00:27–00:35 00:27–00:35 The woman asks if you live an intense routine as well, but don't give up taking care of yourself. She tells the viewer to take advantage and use the code BOLDBOX to get an even larger discount. This section is told from the brand's perspective, with a call to action that encourages the viewer to buy the product.

# Ad summary This ad promotes the BOLD mousse de maracuja protein bar. The ad features a woman who discusses how her routine is fast-paced, but she makes sure to take care of her diet with the BOLD protein bar. She highlights that the bar contains 21 grams of protein and is the perfect sweetness. She mentions that it is a limited launch and shares a coupon code. # Brand positioning BOLD is presented as a brand that values both health and indulgence. The brand is focused on providing protein bars that fit into a fast-paced lifestyle while still offering a sweet treat. BOLD aims to occupy the space of convenient and nutritious snacking, catering to individuals who want to maintain a balanced diet without sacrificing taste. The brand aligns with a lifestyle that prioritizes both health and enjoyment, offering a product that resolves the tension between the two. BOLD pushes against the norm of bland or overly restrictive health foods, instead promoting a protein bar that is both functional and delicious. # Product The featured product is the BOLD mousse de maracuja protein bar. The ad highlights that the protein bar contains 21 grams of protein and is described as having the "perfect sweetness." The BOLD mousse de maracuja is for individuals who have a fast-paced routine but still want to care for their diet and make sure it "doesn't stop." The advertisement positions the product as a convenient and tasty way to maintain protein intake throughout the day. The ad promotes that the bar is "cremosa" and "salva qualquer imprevisto do dia" (creamy and saves any unforeseen event of the day). The protein bar is implied to be a limited launch. # Visual style The ad has a polished UGC feel with a blend of indoor and outdoor settings. The video uses quick cuts to transition between different scenes and highlight various aspects of the product and the woman's routine. The production quality is high, with clear visuals and professional-looking shots. The pacing is moderate, with cuts timed to coincide with spoken lines to keep the viewer engaged. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action usa o cupom BOLDMARA (use the coupon BOLDMARA) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The woman smiles at the camera and says that the protein bar is the perfect match to complete the summer. - 00:03–00:06 00:03–00:06: The woman is at her desk working on her laptop and says that her routine is accelerated, but she makes sure to care for her diet by eating a protein bar. - 00:06–00:10 00:06–00:10: The woman is holding half of the protein bar and says that it contains 21 grams of protein with just the right amount of sweetness. - 00:10–00:14 00:10–00:14: The woman is eating the protein bar in an outdoor setting and says that the BOLD mousse de maracuja is creamy and saves any unforeseen event of the day. - 00:15–00:18 00:15–00:18: The woman is holding three BOLD mousse de maracuja bars and encourages the viewer to take advantage of the launch and use the coupon code BOLDMARA.