How beam Advertises on Meta

# Ad summary This ad features Bethenny Frankel promoting Beam Biotic, a tribiotic and glutathione blend for comprehensive gut health. She highlights its benefits for digestion, immunity, and debloating, while also praising its delicious taste. Bethenny emphasizes the convenience of incorporating it into water, smoothies, or green juices. She positions the product as an excellent way to improve hydration, gut health, and overall wellness, ultimately encouraging viewers to embrace the "Biotic Woman" lifestyle. # Brand positioning Beam is presented as a modern wellness brand focused on functional health solutions. By offering a convenient tribiotic and glutathione blend, Beam allows consumers to simplify their supplement routines and enjoy digestive support. The brand aligns with the current wellness era but distinguishes itself through a focus on products that taste good. Beam's functional positioning focuses on gut health and hydration, with a touch of humor from the presenter. By offering pre-portioned packets, Beam goes against the norm of multiple individual supplements, streamlining a consumer's daily routine. # Product Beam Biotic is a tribiotic and glutathione blend designed for comprehensive gut health. Packaged in single-serving packets, it is easy to incorporate into water, smoothies, or green juices. The product is described as a one-stop shop, eliminating the need to add multiple elements into a smoothie. Key benefits include improved digestion, immunity, and debloating. It helps avoid feeling bloated or uncomfortable after meals. Available in blue raspberry and citrus flavors, Beam Biotic is positioned as a tasty alternative to synthetic-tasting supplements that makes you want to drink water more. # Visual style The ad has a clean, polished aesthetic with natural lighting. The shots are mostly static with occasional zooms. The presenter's clothing and the product packaging are pastel colors. The editing style is simple, and the pace is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Bethenny drinks from a tumbler with a straw. - 00:01–00:07 00:01–00:07 The speaker states that "The wellness era has exploded, you got to weed through and you got to know what to do," framing gut health as a confusing topic. - 00:07–00:12 00:07–00:12 She picks up the product and says "Beam Biotic, okay, so it's a tribiotic and glutathione blend," establishing the product and its key ingredients. - 00:12–00:14 00:12–00:14 Bethenny says, "This is for gut health and overall wellness" to establish the product benefit. - 00:14–00:19 00:14–00:19 In response, the presenter pulls out a packet of the product, tears it open, and states, "In packets, you can put it in your water," demonstrating convenience and ease of use. - 00:19–00:24 00:19–00:24 To further elaborate, she then says, "It's basically you're getting a one-stop shop, so you don't have to put all these different elements into a smoothie," to emphasize a benefit of this product over others. - 00:24–00:30 00:24–00:30 The presenter then continues, "You could just stick it right into your water, you could stick it into your smoothie, put it into your favorite drink, green juice, your body, your choice," giving the customer flexibility for their use. - 00:31–00:38 00:31–00:38 Bethenny says that Beam Biotic "makes you want to drink your water more. So you're getting hydrated, you're improving your gut health, you don't feel bloated, and you don't feel uncomfortable after a big meal," highlighting multiple benefits of using the product. - 00:38–00:41 00:38–00:41 To show endorsement, the speaker picks up both flavors of the product and says, "Like, this is an excellent, excellent product." - 00:41–00:45 00:41–00:45 Bethenny shares "And the taste—a lot of these tastes sort of synthetic, they don't taste great," addressing a concern about the taste of other gut-health products. - 00:45–00:51 00:45–00:51 In closing, she concludes with, "You're going to be the biotic woman. You ever hear the bionic woman? I'm the biotic woman. It's amazing," reiterating the product's quality and benefits in an attempt to be memorable.

# Ad summary The ad features a red-haired woman who's promoting a supplement product called "Glow". She is standing in her kitchen and speaking directly to the camera. She mentions how, after taking the supplement, her hair stylist noticed that her hair was much thicker. She then encourages the viewer to try it. # Brand positioning The brand, "Glow", is presented as a solution for modern women who seek natural ways to enhance their beauty and overall well-being. It emphasizes balance, joy, and tangible results, aligning with a lifestyle of self-care and confidence. The brand aims to replace less healthy habits, such as consuming soda or sugary treats, with a nutritious and enjoyable alternative, positioning itself as a guilt-free indulgence. Rather than focusing on artificial or overly processed ingredients, the brand highlights the use of natural ingredients and the achievement of natural energy, setting itself apart by promoting a holistic approach to beauty and health. # Product The featured product is a supplement called "Glow" designed to balance hormones, improve skin radiance, strengthen nails, enhance hair health, boost mood, and provide natural energy. It is formulated as an enjoyable, convenient alternative to unhealthy indulgences like soda or sugary treats. The product aims to address common concerns such as hair thickness and overall vitality, with the creator emphasizing a desire to develop a supplement that one looks forward to taking daily. The ad highlights the positive impact on hair thickness and growth, with the creator sharing feedback from her hairstylist about noticeable improvements. The product effectively addresses the reluctance or difficulty some may have with taking supplements by positioning itself as an enjoyable daily habit. # Visual style The ad has a casual, UGC-style aesthetic, filmed in a bright, natural-lit home setting with a clean and inviting background. The editing features simple cuts and static shots, giving it a raw and authentic feel, which aligns with the conversational tone of the presenter. The pacing is moderate, with cuts timed to emphasize key points in the speaker's testimonial, maintaining a consistent flow throughout the ad. The visuals are simple, focusing on the speaker and product benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use JENN40 at checkout to save # Point of view - [object Object] # Storyline - 00:00–00:15 The presenter expresses enthusiasm for taking the supplement daily and emphasizes that the goal was to make an enjoyable product. - 00:15–00:17 Continuing from the previous moment, she mentions that the product is meant to replace things like soda or sweet treats. She states that's exactly what it does. - 00:17–00:35 The presenter shares a story about her recent visit to the hair stylist where she received feedback about her hair being thicker. She says she was waiting to see if the stylist genuinely noticed, and the stylist then commented on her hair growth. - 00:35–00:40 Building off the previous reveal, the presenter then acknowledges that she knows her hair looks good, emphasizing the impact of the "Glow" supplement.

# Ad summary This ad promotes Beam Glow, a drink mix that targets hormone-related belly fat. It features a woman outdoors showing the product and highlighting its benefits, including improved waist and skin appearance. # Brand positioning Beam Glow positions itself as a solution to hormone-related belly fat, specifically cortisol belly, by targeting the root cause. The brand offers a convenient, low-calorie, pink drink designed to help women improve their waist and skin, particularly for the summer. The brand aligns with a health and beauty-conscious lifestyle, offering a functional and emotional benefit by helping women feel ready for the summer season. It simplifies the solution to weight management and skincare by offering a once-daily drink mix. # Product Beam Glow is a women's superfood drink mix available in Strawberry Kiwi flavor that targets cortisol-related belly fat. It comes in single-serving pink packaging and is mixed into a drink. The mix is claimed to target the root cause of hormone belly and contains only 10 calories per serving. It is intended to improve waist and skin appearance. The ad addresses the purchase barrier by offering a 40% discount, creating urgency. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing style consists of static shots with minimal transitions, which gives it a raw, unfiltered feel. The production quality is simple, emphasizing authenticity over polish. The pacing is consistent. No apparent audio-visual sync is present. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action grab it while it lasts. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins by introducing the problem of cortisol belly. - 00:00–00:00 The woman highlights Beam Glow as a solution, emphasizing it targets the root cause. - 00:00–00:00 The woman promotes the product by saying that it's low in calories and makes the waist and skin look ready for summer. - 00:00–00:12 The ad ends with an offer of 40% off to encourage the viewer to buy the product.

# Ad summary The ad features a customer testimonial in the form of social media comments addressing relief from hormonal acne with Beam Glow daily intake. The ad uses direct quotes and product placement to highlight the benefits of the product. The layout is designed to mimic a social media sharing format. # Brand positioning Beam is presented as a skincare solution for those struggling with hormonal acne. The brand's tone is relatable, providing a solution for women seeking relief from skin issues related to hormonal imbalances. It positions itself as a simple, effective approach to skincare through drinkable supplements, moving away from traditional topical treatments. The brand aims to occupy the space of innovative, ingestible skincare solutions. # Product Beam Glow is presented as a drinkable skincare solution to combat hormonal acne. It comes in powder form in pink or blue bags, depending on the flavor, as well as individually packaged servings. The product is for those struggling with painful cysts and redness caused by hormonal imbalances. The ad implies that drinking Beam Glow daily can shrink painful cysts and eliminate redness. The product is highlighted as an easy, accessible way to manage skin issues related to hormone changes. # Visual style The ad has a bright and clean aesthetic, presented as user-generated content, with a focus on product visibility. The visual motifs include product placement, use of testimonial quotes, and an attempt to mimic social media sharing. The image has a slightly blurred background, which focuses attention on the products and text overlays. The typography is large and bold, with a caption-style format to enhance readability. # Hooks Headline: Ask me anything! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question box from social media, where someone is asking for tips for their skin breaking out after quitting birth control, and relays the struggle many women face with hormonal acne. The brand uses a real customer inquiry to signal empathy with their audience’s pain point. - The next comment highlights the unexpected acne breakout associated with going off the pill, demonstrating the issues the product addresses from the customer's perspective. The brand uses a direct quote from a customer to highlight the negative effects of hormonal changes on skin. - A final comment describes how drinking Beam Glow daily helped reduce painful cysts and redness from the customer’s perspective. The brand is leveraging a customer endorsement to show the product's benefits. - The final comment reveals that drinking Beam Glow was the key to the customer's skincare routine, from a customer's perspective. The brand uses a positive endorsement and a visual demonstration of its products to promote its product and highlight its potential effectiveness.

# Ad summary Image ad for beam BIOTIC featuring a product in a pouch, a beverage in a glass, and callouts to a discount and the benefits of using the product. # Brand positioning Beam is presented as a wellness brand focused on gut health and overall well-being through simple, science-backed nutrition. The brand positions itself as a provider of comprehensive gut health support using a Biotic & Glutathione blend, suggesting a commitment to efficacy and scientific validation. The ad uses straightforward, benefit-driven language (e.g., "Flat stomach," "Clear skin") to directly appeal to consumers seeking tangible health improvements through accessible nutritional supplements. # Product The advertised product is beam BIOTIC, a supplement designed to promote gut health through a blend of Biotic & Glutathione. It comes in a resealable pouch labeled as "Mixed Berry" flavored. The ad highlights functional benefits such as achieving a "Flat stomach" and "Clear skin", and notes that it contains only "5 calories", addressing concerns about weight management. The product is designed for anyone looking to improve their gut health and overall wellness with a convenient, low-calorie option. # Visual style The visual style of the ad is simple and direct, with a focus on clear messaging. The production quality appears to be shot on iPhone, with a straightforward composition. The use of handwritten text on sticky notes adds a casual, UGC-like feel. The product and drink are prominently displayed against a clean background. There is minimal image treatment, with natural lighting and a focus on showcasing the product's key features and benefits in an accessible way. # Hooks Headline: 40% OFF Sale ending soon. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Stock up now. # Point of view - [object Object] # Storyline - The ad begins with a visual presentation of beam BIOTIC next to a glass of a beverage that is likely the product mixed with water. This establishes the product and its consumption method for the viewer from the brand's point of view. - Next, the viewer sees a bright yellow sticky note that shows the product's benefits and low-calorie count, as well as a call to action to "Stock up now". This part of the story is from the brand to the customer, telling the viewer why they should buy the product. - The final element the viewer sees is another yellow sticky note showing a "40% OFF" discount and the limited-time nature of the offer. This is presented from the brand's perspective, incentivizing immediate purchase.

# Ad summary The ad presents the Beam "Glow" women's supplement as a solution to the problem of low energy levels caused by ongoing stress. It also advertises a limited time offer discount. # Brand positioning Beam is positioned as a modern wellness brand focused on products for women's health. They specifically focus on natural stress relievers and hormone balance. Beam directly addresses common issues like stress-induced hormone imbalances and low energy levels, promoting itself as a source of support for women's well-being. The brand's choice to highlight cortisol levels taps into a functional approach to wellness by connecting ongoing stress to the problem. The brand also uses a casual, conversational tone to build a relatable brand voice. # Product The ad features Beam's "Glow" supplement, a product designed to support cortisol levels, energy, and mood. The supplement comes in powder form, packaged in single-serving pink packets that are easy to carry and use. The ad copy highlights the Glow supplement's ability to help with hormone imbalances caused by ongoing stress. The promoted value proposition is the ability to support hormone balance, thus improving energy levels and mood. # Visual style The ad uses a lifestyle shot of the product. The image is well-lit and has a clean, modern aesthetic. The bright red text and bottle give a pop of color against the neutral background. Overall, the visual style is designed to be simple and eye-catching. # Hooks Headline: IT'S NOT BURNOUT. IT'S CORTISOL. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the issue of feeling drained and relates it to ongoing stress which throws hormones off, setting up the problem from a customer perspective. This is designed to resonate with women who may be experiencing these symptoms and create interest in the product as a possible solution. - The ad states that Glow helps support cortisol, energy, and mood, presenting the product as a solution to the problem from the brand's perspective. This is designed to highlight the benefits of the product and show how it can address the concerns raised in the beginning. - The ad displays the offer of "40% off" presenting an incentive for the customer to purchase the product from a brand perspective. This is designed to convert interest into sales by providing a tangible discount.

# Ad summary This ad emphasizes the benefits of good gut health, specifically brain fog, bloating, and low energy, by addressing it with a prebiotic, probiotic, and postbiotic drink. The ad is advertising a Memorial Day sale of up to 40% off. # Brand positioning Beam is presented as a brand focused on gut health and overall well-being. It aims to occupy a space in the consumer's mind as a provider of simple solutions to improve gut health. The brand is positioning itself by focusing on the benefits of improved gut health and offering an all-in-one daily drink that incorporates prebiotics, probiotics, and postbiotics. This functional approach caters to those seeking convenient and effective ways to improve their overall health and wellness. # Product The product is an all-in-one daily drink that contains prebiotics, probiotics, and postbiotics, aimed at addressing common issues such as brain fog, bloating, and low energy by improving gut health. This drink is designed for individuals seeking a convenient and effective way to improve their gut health. It's marketed as a simple solution for those who experience these common health problems, addressing the barrier of complicated wellness routines by offering a single, comprehensive product. The ad emphasizes that this drink provides a holistic approach to gut health by combining three different types of beneficial compounds into one daily regimen. # Visual style The ad features a clean, product-focused visual style with a shallow depth of field to emphasize the product. The lighting is soft and diffused, creating a bright, inviting atmosphere. The color palette is simple, focusing on the pink drink and contrasting it with the dark background and black product wand. The overall effect is modern and minimalist, drawing attention to the drink and its benefits. # Hooks Headline: BRAIN FOG. BLOATING. LOW ENERGY. IT'S YOUR GUT. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting common symptoms of poor gut health: "BRAIN FOG. BLOATING. LOW ENERGY." The brand is stating the symptoms to relate to the target audience and grab their attention by highlighting common issues they may be facing. - Next, the ad points out that "IT'S YOUR GUT," identifying the root cause of the highlighted issues. The brand continues to define the problem so the target audience can relate to it, and segue into the solution. - The ad then introduces a solution by listing "Prebiotics, Probiotics, Postbiotics" and explaining that it is "All in one daily drink." The brand introduces the different ingredients in the product, and claims that it's an all-in-one solution. - Finally, the ad emphasizes a limited-time offer: "MEMORIAL DAY SALE: UP TO 40% OFF." The brand is trying to incentivize immediate purchase.

# Ad summary A woman shows a sachet of women's superpowder, intended to improve cortisol levels, skin, hair, nails, energy, mood, and metabolism. She demonstrates how to add the powder to water. # Brand positioning The brand, as presented in the ad, appears to be a wellness brand focusing on powdered supplements tailored for women. The brand's visual aesthetic includes clean design and a focus on natural ingredients. # Product The product being advertised is the "GLOW Women's Superpowder" by beiju. It comes in a dark green sachet and promises to improve cortisol levels, skin, hair, nails, energy, mood, and metabolism. The powder is mixed into water, as demonstrated in the ad, suggesting it is a dietary supplement. The sachet includes the text "Women's Superpowder" and an expiration date. # Visual style The ad has a natural, unfiltered aesthetic, reminiscent of user-generated content. It appears to be shot outdoors in natural lighting, giving it an authentic feel. The typography is simple and clean, and the overall design is minimalistic. This style enhances scannability in-feed and is likely intended to feel relatable and approachable. # Hooks Headline: 🍉 NEW WATERMELON GLOW 🍉 # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a product shot of the beiju GLOW Women's Superpowder sachet in front of a bottle of pink liquid. This is likely intended to immediately show the product and its intended use case to capture the viewer's attention. The customer is experiencing this moment. - The copy highlights that the sachet can improve cortisol levels, skin, hair, nails, energy, mood, and metabolism. This is intended to communicate the product's key benefits in a concise way to persuade potential customers. The brand is highlighting these selling points. - The ad includes a "Duh." reaction with a thinking face emoji at the bottom. This is from the customer's POV and is intended to create a lighthearted and relatable tone for the ad.

# Ad summary This ad takes the form of a screenshot from a social media website showing a user's post describing the Beam Glow product, emphasizing its benefits for women experiencing common health issues like hair loss, bad nails, stress, and fatigue, along with a watermelon flavor for summer. # Brand positioning Beam is presented as a wellness brand focused on creating products specifically tailored for women's health needs. The brand positions itself as innovative and collaborative, having co-created the featured product, Glow, with influencer Jenn Todryk, also known as @theramblingredhead. Beam emphasizes the use of carefully selected powerhouse ingredients, suggesting a commitment to quality and effectiveness. Furthermore, the brand shows a willingness to keep up with seasonal trends by offering new, limited-time flavors. # Product The product being advertised is Beam's Glow, a superpowder designed for women's health. It contains 18 carefully selected powerhouse ingredients tailored to address common concerns such as hair loss, bad nails, stress, anxiety, exhaustion, and foggy brain. The product is currently available in a new watermelon flavor, which is highlighted as being perfect for summer. The format is a single serving packet, which is easy to transport and can be added to a glass of water or drink of choice. # Visual style The ad has a clean and contemporary aesthetic, resembling user-generated content (UGC) with a touch of polish. The composition is simple and focuses on the product, enhancing its visual appeal through controlled lighting and color balance. The screenshot format makes the ad feel native to a social media feed, lending it a sense of authenticity and approachability. The color palette includes the light green of the Beam packaging, pink of the watermelon drink, and neutral background, creating a visually appealing and harmonious look. # Hooks Headline: If you're experiencing hair loss, bad nails, stress/anxiety, exhaustion, foggy brain...this is for you. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with what appears to be a screenshot of a social media post from user Jenn Todryk, also known as @theramblingredhead. The intention is to leverage social proof and build trust by presenting a recommendation from an individual rather than directly from the brand, implying that the following message comes from a real customer's experience. - Jenn describes the product as being for anyone experiencing symptoms like hair loss, bad nails, stress/anxiety, exhaustion, and foggy brain. The intention is to directly address a specific set of problems that the target audience is likely facing. This creates an immediate connection and relevance for viewers who identify with these issues. - Jenn Todryk highlights that Glow is a "Women's Superpowder" that she co-created with Beam, and it features 18 carefully selected powerhouse ingredients tailored for women's health, and is available in a new Watermelon flavor. The intention is to highlight product efficacy, transparency, and seasonal relevancy of the product. - The post is accompanied by a product shot, where the Beam Glow package is positioned over a pink drink. The intention is to provide a visual representation of the product and give users an idea of how to prepare and consume the drink.

# Ad summary This image ad for Beam Glow features two different flavors of Women's Superpowder and includes a thank you to those who have shared their stories. It also provides a promotion of up to 40% off, and wishes "HAPPY BIRTHDAY GLOW". # Brand positioning Beam is presented as a brand dedicated to helping women overcome their struggles. The brand positions itself as creating products that are beneficial and relevant to women's health and wellness, suggesting a commitment to understanding and addressing women's needs and concerns. By creating a product to help women with what the brand founder struggles with, it fosters a sense of empathy and shared experience. This positioning indicates that the brand strives to create emotional connections with its audience. # Product Beam GLOW Women's Superpowder is a dietary supplement designed to help women. The product is available in two flavors - one in a pink pouch labeled "Raspberry flavored" and the other in a green pouch. It is created by Jenn Todryk. The ad is intended to encourage people to try Beam GLOW, promoting a sale of up to 40% off and also mentioning that it is Beam GLOW's birthday. # Visual style The ad has a UGC aesthetic. It appears to be shot on a phone with natural lighting. The overall style feels casual and authentic, which may improve the ad's scannability and stop power in the feed. The font integration is simple, with white text overlaid on the image. # Hooks Headline: One of the things I'm most proud to be a part of is this right here. Its been a crazy year but helping create this product to help women struggling with what I struggle with is top of the list ", followed by a grinning face emoji. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with the brand founder stating how proud they are to have created this product. This is included to communicate the brand's commitment to solving struggles and to show that the brand is run by someone who uses the product. The audience is experiencing it from the brand's perspective. - A customer testimonial is presented, thanking those who have tried, trusted, and shared their stories. This provides social proof to encourage viewers to try the product. The audience is experiencing it from the customer's perspective. - The product packaging is displayed to show the product, branding, and flavors available. This is included to show the product and give viewers a better sense of what the product is. The audience is experiencing it from the brand's perspective. - The ad shows the product name and a promotion of "up to 40% off!". This is included to entice customers to try the product by creating a sense of urgency. The audience is experiencing it from the brand's perspective.

# Ad summary An advertisement featuring Beam Biotic powder supplement, highlighting benefits such as easing gassiness, reducing inflammation, and beating the food baby. It also includes a promotional offer of up to 40% off. # Brand positioning The brand, Beam, is presented as a provider of dietary supplements and is positioned as a modern wellness brand focused on gut health. The brand aligns with a lifestyle that prioritizes digestive wellness. The brand is not explicitly pushing against or following category norms. The brand positioning appears to be functional, addressing digestive issues. # Product The product is Beam Biotic, a powder supplement aimed at improving gut health and reducing inflammation. The supplement is intended for individuals experiencing digestive discomfort such as gassiness and the feeling of a 'food baby.' The advertisement highlights key benefits, including stopping gassiness, beating the food baby, and reducing inflammation. The product is packaged in a single-serving packet and is designed to be mixed with water for consumption, suggesting a quick and easy way to address digestive issues. # Visual style The ad has a clean, minimalist aesthetic with bright lighting and a focus on the product. The production quality looks to be shot on iPhone with color grading on the water in the glass. The visual motifs include annotation-style text and platform-native elements. The overall style appears to be designed to be scannable and eye-catching in a social media feed. # Hooks Headline: UP TO 40% OFF! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by visually presenting a glass of water with ice, into which the Beam Biotic powder is presumably mixed. The brand wants to highlight the ease of incorporating the product into one's daily routine. - Next, annotations with arrows point to the glass of water, emphasizing the benefits of the product. The brand is telling the audience that the supplement will 'beat the food baby', 'stop the gassiness', and 'reduce inflammation', showcasing the key value propositions. - The advertisement concludes with a promotional offer of up to 40% off. The brand tries to incentivize immediate purchase by highlighting the savings.

# Ad summary This image ad promotes Beam Glow, a peach mango flavored supplement for comprehensive women's hormone support. The ad features a discount and a testimonial about feeling good in a swimsuit after using the product. # Brand positioning Beam is presented as a health and wellness brand focused on women's hormonal support. The brand is positioned as providing supplements that help women feel good, which indicates a focus on emotional and physical well-being. The brand pushes against traditional norms by highlighting the importance of feeling good rather than just looking good. The brand positioning is both functional (hormone support) and emotional (feeling good). # Product Beam Glow is a peach mango flavored dietary supplement designed for comprehensive women's hormone support. It contains ingredients that target energy, skin, hair, and nails. The product comes in a flexible, sealed pouch. The ad addresses the barrier of feeling self-conscious in swimwear by suggesting that the supplement helps users feel good in a swimsuit, not just look good. # Visual style The ad has a bright and colorful visual style with a flatlay arrangement of the product and fresh fruit. The production quality appears to be studio-shot, with carefully arranged elements and good lighting. The use of a sticky note adds a personal, UGC-like touch. The overall style aims to be eye-catching and inviting, suitable for in-feed display. # Hooks Headline: MEMORIAL DAY SALE: USE CODE MDW40 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by announcing a 'Memorial Day Sale' with a specific discount code, MDW40. This opening encourages viewers to take immediate action to capitalize on the limited-time offer, told from the brand's perspective. - The Beam product is displayed with a callout to a discount of up to 40% off, highlighting a benefit. This discount aims to incentivize purchase by creating a sense of urgency and value, told from the brand's perspective. - A testimonial written on a sticky note says, 'Drinking this daily so I actually feel good in a swimsuit this summer - not just look good in one.' This provides a relatable endorsement from the customer's perspective, emphasizing emotional and body-positive benefits.

# Ad summary This ad features Beam Biotic as a solution for reducing stomach bloat. It highlights a 40% off sale and includes a glass of mixed berry drink. # Brand positioning Beam is presented as a health and wellness brand that offers functional solutions for gut health. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective ways to improve well-being, promoting a lifestyle of balanced health and self-care. By focusing on the health benefits, the brand positions itself as a provider of a functional product, differentiating itself by solving a specific problem with a simple solution. # Product The featured product is Beam Biotic, a Mixed Berry flavored supplement powder designed to flatten your stomach, clear your skin, and kill the bloat for good. It is described as a Biotic & Glutathione blend for comprehensive gut health. The product comes in a light pink pouch. The advertised use occasion is for anyone experiencing bloating. The ad addresses the barrier of stomach bloating by directly promising a solution, along with skin clearing benefits. # Visual style The ad has a UGC, casually styled look. The image treatment involves natural lighting and minimal editing. The visual motif includes handwritten text on sticky notes to create a personal, relatable feel. The overall style mimics a candid, unfiltered snapshot, enhancing scannability with its direct and simple layout. # Hooks Headline: The berry drink that flattens your stomach, clears your skin, and kills the bloat for good # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a glass filled with a pink-colored drink with ice, next to the Beam Biotic product and a note sharing the benefits of drinking the beverage. This is from the customer's point of view to set up the problem of stomach bloat, and introduces a solution. - A second note indicates that there is a limited time sale of 40% off. This comes from the brand as a means to incentivize a purchase.

# Ad summary This ad promotes Beam Kids Greens Superpowder and uses a crying child to emphasize the product's value of taste for kids. # Brand positioning Beam is presented as a brand that provides parents with solutions to ensure their children receive essential nutrients in a palatable and convenient form. The brand aims to occupy a space in the consumer's mind as a provider of healthy, kid-friendly nutritional supplements that eliminate the struggle of getting children to eat their greens. The brand values convenience, health, and taste, aligning with a lifestyle where parents prioritize their children's nutrition without sacrificing enjoyment. By offering a product that tastes like chocolate milk, Beam challenges the norm of children disliking healthy foods. The brand positioning is both functional, providing daily greens, vitamins, and probiotics, and emotional, reducing parental stress associated with picky eating. # Product Beam Kids Greens Superpowder is a nutritional supplement designed for children that provides daily greens, vitamins, and probiotics. It comes in a chocolate flavor meant to taste like chocolate milk to appeal to kids. The superpowder is shown mixed into a drink in a child's cup, along with the product packaging. It addresses the common parental challenge of ensuring children receive adequate nutrition, particularly when it comes to consuming vegetables. The product's USP is its appealing taste that eliminates the struggle of getting kids to ingest essential nutrients. This allows for simple preparation. # Visual style The ad's visual style is simple and straightforward, with a focus on clear product visibility and a relatable setup. The production quality appears casual, similar to UGC. The pacing is slow, with a single static shot. The audio-visual sync is not particularly emphasized, allowing the crying sound to be the primary attention-grabber. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a crying child, juxtaposed with Beam Kids Greens Superpowder and a cup of the product mixed into chocolate milk, alongside some chocolate squares. The intention is to immediately grab the viewer's attention with the relatable pain point of children disliking healthy food, especially broccoli. The perspective is from the brand, showcasing a common scenario from a parent's point of view, with the tone being humorous and relatable, using the child's exaggerated crying to underscore the frustration. This moment progresses the narrative by introducing the problem the product aims to solve.

# Ad summary A woman shares her experience with Glow Women's Super Powder Hormone Supplement. She discusses how it has helped her with hair growth and nail strength, as well as regulating her hormones. She encourages viewers to try Glow if they are experiencing hair loss, bad nails, stress/anxiety, acne issues, exhaustion, lack of libido, or foggy brain. # Brand positioning Glow is presented as a women's supplement brand focused on hormone regulation. The brand aims to occupy a space in the consumer's mind as a solution for hormone-related issues such as hair loss, bad nails, stress, anxiety, acne, exhaustion, lack of libido, and foggy brain. The brand aligns with values of health and wellness, specifically for women and mothers. The brand pushes against the norm of accepting these issues as simply part of being a woman or mother, suggesting that supplementation can help. The brand positioning is both functional, addressing specific health issues, and emotional, offering a sense of well-being and control over one's health. # Product Glow Women's Super Powder Hormone Supplement is a product designed to help regulate hormones in women. It is presented as a solution for issues such as hair loss, bad nails, stress/anxiety, acne issues, exhaustion, lack of libido, and foggy brain. The product is a powder that can be mixed with water and consumed. It is recommended to use 16-18 oz of water and adjust to taste. The product is specifically catered to women and is designed to provide energy and overall well-being. The ad addresses the purchase barrier of skepticism by presenting the product as a solution to common hormone-related issues that women often attribute to other causes, such as motherhood. # Visual style The ad has a polished UGC feel, with natural lighting and a clean, modern setting. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, with a conversational tone. The text overlays are timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I STRONGLY urge you to consider trying Glow women's super powder hormone supplement! # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces herself and mentions that she lost about 50% of her hair a year and a half ago. - 00:02–00:05 She states that the product has helped dramatically with hair growth and nail strength. - 00:06–00:14 She mentions that the product has many good ingredients for regulating hormones and that she drinks it between 12 and 3 typically. - 00:14–00:21 She explains that she drinks it during her afternoon slump because it gives her a ton of energy and picks her back up for the rest of the day. - 00:22–00:32 She lists several issues that Glow can help with, including hair loss, bad nails, stress/anxiety, acne issues, exhaustion, lack of libido, and foggy brain. - 00:27–00:32 She explains that hair and nails are tied together, so if you're having problems with either, Glow would be an amazing thing to try. - 00:33–00:37 She continues listing issues that Glow can help with, including bad moods and sleep problems. - 00:37–00:58 She states that all of these issues are hormone-based and that women, especially moms, often attribute their tiredness to motherhood, but it could be a lack of supplements. - 00:58–01:03 She emphasizes that Glow is specifically catered to women. - 01:03–01:04 She ends by saying she hopes viewers are loving it.

# Ad summary This ad showcases Beam GLOW Women's Superpowder and presents a limited-time offer, encouraging viewers to purchase with a discount code. The ad emphasizes the product's benefits for cortisol levels, skin, hair, nails, energy, mood, and metabolism. # Brand positioning Beam is presented as a wellness brand that offers supplements tailored for women's health. The brand's focus is on providing products that support various aspects of well-being, from physical attributes like skin, hair, and nails to internal functions such as energy, mood, and metabolism. By offering a product like the Women's Superpowder, Beam positions itself as a brand that understands and addresses the specific needs of women looking to enhance their overall health and beauty. The brand's appeal lies in its comprehensive approach to wellness, targeting both functional and aesthetic improvements. # Product The featured product is Beam GLOW Women's Superpowder, designed to support cortisol levels, skin, hair, nails, energy, mood, and metabolism. It is a powdered supplement that comes in a blue packet. The product is explicitly marketed towards women, and its unique selling proposition is its all-in-one formula that addresses multiple aspects of health and beauty. The ad directly implies that this product is worth trying for its comprehensive benefits, addressing the purchase barrier by emphasizing its wide range of effects. The ad claims the Glow does it all! # Visual style The ad has a clean and straightforward visual style, likely shot outdoors in natural lighting. The focus is on showcasing the product and its benefits with clear text overlays and a minimalist background. # Hooks Headline: use code MDW40 for up to 40% off # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by listing the benefits of using the Beam GLOW Women's Superpowder, including helping with cortisol levels, skin, hair, nails, energy, mood, and metabolism. This is included to highlight the range of benefits of the product and to catch the viewer's attention with something they want to improve. The audience is experiencing it from the brand's perspective. - The image shows the Beam GLOW Women's Superpowder and a Beam shaker. This is included to showcase the product and its related accessories. The audience is experiencing it from the brand's perspective. - The ad provides a discount code MDW40 for up to 40% off, and the price has been reduced from $65 to $39. This is included to incentivize the viewer to purchase the product. The audience is experiencing it from the brand's perspective. - The ad ends with the claim, "Glow does it all!" which reinforces the all-in-one nature of the product. The audience is experiencing it from the brand's perspective.

# Ad summary This ad for Beam Glow shows a hand mixing the pink powder into a drink using an electric mixer. The text overlay says the drink kills the cortisol belly, clears your acne, and is only 10 calories. The ad includes a direct call to action, urging viewers to buy before the product sells out, and highlights the fact that it's 40% off. # Brand positioning Beam is presented as a health and wellness brand that focuses on providing products that improve the consumer's skin and body. The pink drink mix, Beam Glow, is promoted as a solution to cortisol belly and acne, aligning the brand with values of health, beauty, and wellness. It is positioned as a low-calorie option that offers significant health benefits, suggesting the brand is targeting consumers who are health-conscious and looking for easy ways to improve their well-being. # Product Beam Glow is a pink drink mix designed to kill the cortisol belly, clear acne, and provide these benefits with only 10 calories per serving. The product is shown being mixed into a drink using an electric mixer, highlighting its ease of preparation and use. It is implied to be a daily supplement that addresses common health concerns such as cortisol-related weight gain and skin issues, offering a simple and convenient solution for health-conscious individuals. The drink's key selling points include its health benefits, low-calorie content, and ease of use, making it an attractive option for those looking to improve their health and wellness. # Visual style The ad features a clean, bright, and visually appealing style, with a focus on product demonstration. The outdoor setting and natural lighting contribute to a sense of authenticity. The editing is straightforward, with static shots that emphasize the mixing process. The overall production quality suggests a polished commercial feel, designed to attract attention and highlight the product's benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab yours before it sells out. # Point of view - [object Object] # Storyline - 00:00–00:08 A hand mixes a pink powder into a drink with an electric mixer.

# Ad summary A woman working in the warehouse for Beam Glow packs an order for a customer who ordered five flavors of the product. She shares the benefits of the super powder while showing the different flavors, and then she emphasizes the 40% off sale and urges viewers to buy now before they sell out. # Brand positioning Beam Glow is positioned as a wellness brand that offers super powders that help with anxiety and boosts the metabolism. Beam Glow is presented as a company whose customer satisfaction is so high that the warehouse is struggling to keep up with all of the orders. By offering a variety of flavors, the brand aims to appeal to a wide range of tastes and preferences. Beam Glow positions itself as a brand that addresses common health concerns and promotes overall well-being. # Product Beam Glow is advertised as a women's super powder that comes in multiple flavors, including raspberry, and is designed to support thyroid function, boost metabolism, clear skin, reduce belly fat, and improve mood. It contains ashwagandha, which helps to lower cortisol levels and reduce anxiety. This super powder is presented as a daily supplement, easily incorporated into a morning routine. Beam Glow appeals to customers looking for natural solutions to improve their overall health and well-being and emphasizes the accessibility of the product. # Visual style The ad has a UGC feel. It is filmed in a warehouse with boxes in the background and has natural lighting. There are quick cuts and simple transitions. The product actions are timed to the voiceover lines. The overall aesthetic is casual and relatable, which suggests it is targeted to appeal to a young audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Don't wait too long # Point of view - [object Object] # Storyline - 00:00–00:02 A box falls off of a shelf in a warehouse. - 00:02–00:05 The presenter explains how the warehouse is struggling to keep up with orders due to the 40% off sale. - 00:06–00:09 The presenter introduces herself and explains she is packing an order for a customer from New York. - 00:09–00:14 The presenter mentions that the customer ordered five different flavors of Beam Glow and encourages viewers to do the same. - 00:15–00:21 The presenter holds up a flavor of Beam Glow and explains the benefits of ashwagandha, which lowers cortisol and reduces anxiety. - 00:21–00:24 The presenter explains that Beam Glow supports the thyroid and helps metabolism start working again. - 00:24–00:33 The presenter talks about how her skin is clear, her belly fat is gone, and she wakes up in a good mood every day thanks to drinking Beam Glow every morning. - 00:33–00:40 The presenter urges viewers not to wait too long because the 40% off sale will cause the product to sell out fast.

# Ad summary This image ad promotes Beam Dream, a night-time blend to support better sleep, and is currently on sale for up to 40% off for Memorial Day using code MDW40. # Brand positioning Beam is presented as a modern wellness brand focused on sleep support. The brand is positioned in the market to appeal to individuals seeking a natural night-time blend to support better sleep. The tone is straightforward with its language and messaging, emphasizing simplicity and functionality of the product in promoting better sleep. It aims to occupy the space in the consumer's mind as a reliable and effective solution for achieving restful sleep. Beam aligns with a lifestyle that prioritizes self-care and relaxation. # Product Beam Dream is a night-time blend to support better sleep. The ad showcases the product as an easy-to-use solution for individuals seeking to improve their sleep quality. It comes in a dark purple pouch and can be mixed into a warm beverage with a milk frother. The drink shown in the clear mug appears to be a warm chocolate drink with the blend. The product's main selling point is its ability to promote better sleep naturally and conveniently, addressing the barrier of restless nights and difficulty falling asleep. # Visual style The ad features a studio-shot image with a clean, minimalist aesthetic. The color palette is soft and warm, utilizing beige, lavender, and brown tones to create a soothing feel. The image is well-lit, highlighting the product and its ingredients. The typography is simple and legible, contributing to the overall clean and modern look. # Hooks Headline: OUR BIGGEST SALE YET! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a top caption shouting out the biggest sale ever for the brand, which aims to grab the viewer's attention and create a sense of urgency and excitement. - The main visual displays the Beam Dream product with a milk frother, a prepared warm drink, and chocolate pieces, visually showcasing the product, its ingredients, and its preparation method from a product-centric POV. - The ad concludes with a bottom caption announcing the sale of up to 40% off for Memorial Day with code MDW40, to prompt immediate action and drive sales using a brand POV.

# Ad summary This ad promotes Beam Kids Greens Superpowder with a 40% off deal for Memorial Day using code KIDSMDW. The image shows the powder packaging alongside a prepared drink, suggesting ease of use and integration into a child's diet. # Brand positioning Beam, as presented in this ad, positions itself as a provider of health and wellness products, specifically targeting children with their Beam Kids line. The brand emphasizes making healthy choices accessible and appealing to kids, demonstrated through the use of a greens superpowder designed to be mixed into drinks. The brand uses child-friendly design cues like bright colors and playful graphics, which contrasts with clinical or medicinal presentation of similar nutritional products, indicating an attempt to integrate health and wellness seamlessly into children's daily routines. # Product The advertised product is Beam Kids Greens Superpowder, a nutritional supplement designed for children. It is described as a "Greens Superpowder," implying it contains a variety of beneficial greens and nutrients. The product is shown in a white pouch with the flavor labeled as "Chocolate Flavor." It is presented as a powder that can be mixed into drinks, as demonstrated by the prepared chocolate-colored beverage in a clear sippy cup, thus promoting ease of consumption for children. The ad addresses the potential purchase barrier of taste by offering a chocolate flavor, suggesting that the product is palatable and enjoyable for children, making it easier for parents to incorporate greens into their child's diet. # Visual style The ad features a product-focused studio shot with a clean, bright aesthetic. The composition is carefully arranged to highlight the Beam Kids Greens Superpowder alongside fresh produce and playful props, creating a visually appealing and family-friendly image. Soft lighting and subtle color grading enhance the natural tones and emphasize the product's branding, while the overall style aims for a balance between polished and approachable. # Hooks Headline: OUR BIGGEST SALE YET! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by grabbing attention with a large announcement, "OUR BIGGEST SALE YET!", immediately signalling a limited-time opportunity and incentivizing a purchase. This statement comes from the brand's perspective to draw the viewer in. - The image then showcases the Beam Kids Greens Superpowder product alongside a prepared drink and some fresh produce, visually communicating what the product is and how it integrates into a healthy lifestyle. The view of the products and produce is from the brand to promote the ingredients and easy to mix preparation. - The ad concludes by giving the details of the offer and a call to action by presenting, "Beam Kids is up to 40% off for Memorial Day with code KIDSMDW" The brand is informing the audience about the discount.