How Arrae Advertises on Meta

# Ad summary The ad introduces Arrae's Bloat Gummies as a solution to bloating and digestive discomfort. It showcases a lifestyle where consumers can enjoy various foods without worrying about bloating, emphasizing the gummies' immediate and long-term benefits for digestive health. # Brand positioning Arrae is presented as a brand focused on digestive health, offering solutions for bloating and discomfort after eating. The brand promotes a lifestyle of freedom and enjoyment of food without the negative side effects of bloating. It is positioned as a supporter of consumers, particularly women, enabling them to live in the moment without stressing about digestive issues. The brand's product line includes both capsules and gummies, catering to on-the-go lifestyles with sugar-free, tasty options for immediate and long-term digestive relief. # Product Arrae Bloat Gummies are digestive supplements designed to provide immediate and long-term relief from bloating and digestive discomfort. These sugar-free gummies are inspired by Arrae's best-selling bloat capsules and are tailored for individuals on the go. The gummies have a peach lemon flavor and are designed to work within an hour to alleviate bloating. The product is targeted towards individuals who want to enjoy food without the discomfort of bloating. They offer not only immediate relief but also long-term improvements in overall digestive health. The recommendation is to take two gummies after a meal to help discomfort melt away. # Visual style The ad features a blend of high-quality footage with a casual, lifestyle-oriented aesthetic. The editing style includes quick cuts to food and product shots, creating a dynamic pace. The production quality is polished, resembling a professional commercial while retaining a relatable, UGC-like feel through the direct-to-camera delivery. The pacing is upbeat and consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens by introducing the concept of enjoying foods like spicy rigatoni, late-night pizza, or a three-course dinner. - 00:00–00:05 This sets up the viewer's desire to freely indulge in food without the negative consequence of bloating. - 00:05–00:09 The narrator describes the negative implications of eating such food such as food babies and discomfort. - 00:11–00:16 The narrator introduces Arrae's new Bloat Gummies. - 00:16–00:21 The narrator details the Arrae Bloat Gummies; they are sugar free and taste like a peach lemon dream. - 00:21–00:30 The narrator explains how the product will work and its benefit. - 00:30–00:34 The narrator concludes by sharing to live in the moment and not stress about bloating.

# Ad summary An influencer demonstrates how the brand's creatine gummies can assist in muscle growth. # Brand positioning TONE aims to position itself as a provider of health and wellness supplements with a focus on muscle toning, strength building, and body shaping, particularly for women seeking an alternative to traditional workout routines. It associates its products with a lifestyle of fun and convenience, emphasizing ease of consumption. TONE pushes against the norm of consuming powders for muscle gain, and promotes a functional and emotional approach to health and wellness, offering products that promise tangible physical benefits while aligning with a desire for enjoyable self-care. # Product TONE Creatine Gummies are dietary supplements designed to support muscle toning and strength. The product comes in gummy form, making it an easy and enjoyable alternative to traditional creatine powders. Each gummy contains 5g of creatine monohydrate, a key ingredient for muscle growth and recovery. Marketed primarily towards women, these gummies promise to assist in achieving toned glutes by summer, addressing the barrier of traditional workout routines by providing a convenient and tasty option for muscle enhancement. The gummies are positioned as a simple addition to one's daily routine, with a recommended dosage of two gummies per day. # Visual style The ad features a casual, UGC-style aesthetic, resembling a typical social media post. The editing style is simple with static shots. The production quality is polished, creating a blend of authenticity and commercial appeal. The pacing is slow, with only one cut in the video. The visual content syncs with the ad's message. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The influencer displays the TONE Creatine Gummies while an overlay text states that consuming two gummies a day will result in dream glutes by summer. She puts one of the gummies in her mouth and chews it. - 00:05–00:09 The influencer makes a face and shrugs with a smile, suggesting that the product tastes good. She shows off the bag of gummies to the camera, emphasizing its brand and product name.

# Ad summary An image ad promoting Arrae Bloat Peach Lemon Gummies that are clinically studied for gut comfort. The ad highlights that the gummies are for bloat-free bliss in under 1 hour. # Brand positioning Arrae is presented as a brand focused on digestive wellness, specifically targeting bloating. The brand aims to occupy a space in the consumer's mind as a provider of clinically studied solutions for gut comfort. Arrae uses a soft and natural visual style, which aligns with a lifestyle focused on well-being and gentle care. The brand positions itself as scientifically backed, which sets it apart from more traditional or less researched wellness products. # Product Arrae Bloat Peach Lemon Gummies are digestive gummies designed to provide bloat relief. These gummies are clinically studied for gut comfort and claim to offer bloat-free bliss in under 1 hour. Each gummy contains 0g of sugar and sugar alcohols and 5g of probiotic berry blend. The product targets individuals seeking quick relief from bloating using a convenient and palatable gummy format. The gummies are positioned as a fast-acting solution to digestive discomfort, addressing the barrier of time typically associated with digestive remedies. # Visual style The ad features a clean and minimalist aesthetic with a focus on natural and organic elements. The production quality is high, with professional lighting and composition. The visual motif includes natural textures and soft color grading. The typography is modern and legible. The visual style is calming and inviting, fitting the wellness product category. # Hooks Headline: arrae Bloat # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Arrae Bloat Digestive Gummies, immediately communicating the product being advertised. The intention is to capture the viewer's attention with the physical product while also highlighting its clinically-backed formulation for gut comfort. The story is told from the brand's perspective, introducing its solution to bloating. - The storyline progresses by emphasizing the key benefit of the gummies: bloat-free bliss in under 1 hour. The ad wants to persuade viewers of the product's effectiveness and swift action. This part of the story continues from the brand’s perspective, focusing on product benefits. - The ad concludes with a 'Shop Now' call to action. Its purpose is to prompt immediate purchase and conversion. The brand is using the call to action to guide the customer towards making a purchase.

# Ad summary This image ad showcases gummy supplements that claim to aid in digestion. The ad highlights specific benefits and suggests ease of use and effectiveness in reducing bloating and improving gut health. # Brand positioning The brand promotes itself as offering a convenient solution for digestive issues through gummy supplements. It positions itself as a provider of easy-to-consume products that address common discomforts like bloating and water weight, as well as long-term gut health. The brand aims to appeal to consumers seeking quick relief and overall wellness. # Product The product featured is a gummy supplement designed to improve digestion and gut health. The gummies are advertised to eliminate belly bloat in under 1 hour, flush excess water weight, help break down hard-to-digest foods, and improve overall gut health. The ad suggests that these gummies are an easy and convenient way to address digestive issues and achieve a flatter tummy. # Visual style The ad features a bright, clean layout with a focus on product benefits. The use of simple icons and straightforward text contributes to an easy-to-digest message. The overall aesthetic suggests a casual, lifestyle-focused approach aimed at appealing to everyday consumers. # Hooks Headline: The gummies that give me a flat tummy # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a testimonial-style headline: "The gummies that give me a flat tummy". This is meant to immediately grab attention by presenting a desirable result from a customer's point of view. - Next, the ad highlights key benefits with callouts and corresponding icons: eliminates belly bloat in under 1 hour (red balloon), flushes excess water weight (green leaves), helps break down hard-to-digest foods (beige cube), and improves overall gut health (gold stars). From the brand's perspective, these points are meant to build confidence in the gummies' effectiveness.

# Ad summary This ad for arrae Clear Protein features a woman discussing the benefits of the product. She mentions that it helps her maintain her appearance while taking GLP-1 medications by providing protein and collagen peptides to prevent hair loss, saggy skin, and dark circles. She also highlights that it contains added electrolytes to help with nausea and is a light, refreshing drink. # Brand positioning arrae is positioned as a health and wellness brand specializing in supplements. The brand is presented as a convenient way to maintain health and beauty, especially when dealing with side effects from other medications or lifestyle changes. The brand emphasizes functional benefits such as added protein, collagen peptides, and electrolytes, while also focusing on ease of use and taste, suggesting a modern approach to wellness that fits into busy lifestyles. # Product arrae Clear Protein+ is a drink mix designed to provide 15g of grass-fed whey protein, collagen peptides, and added electrolytes. It is presented as an easy solution to prevent negative side effects such as hair loss, saggy skin, and dark circles while on GLP-1 medications. It also helps with nausea. arrae Clear Protein+ comes in single-serving packets that can be mixed with water and is described as a light and refreshing drink, unlike other thick and gross protein drinks. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. It features static shots with smooth transitions. The production quality is high-end, resembling a professional commercial. The video is well-lit and has a consistent pace, which keeps the audience engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman shares her fear of getting “ozempic face” and losing her hair when she started a GLP-1 medication. - 00:06–00:15 She explains that now that summer is coming, she is starting to microdose, but she doesn't have to worry about side effects because she is taking arrae's Clear Protein every day. - 00:16–00:22 She emphasizes that prioritizing protein is the only way to avoid looking sickly while on GLP-1 medication. - 00:23–00:26 She highlights the ease of using arrae's Clear Protein, which contains 15g of grass-fed whey. - 00:26–00:31 The woman mentions the collagen peptides in arrae's Clear Protein prevent hair loss, saggy skin, and dark circles. - 00:31–00:34 She adds that arrae's Clear Protein also has added electrolytes to help with nausea. - 00:35–00:43 She explains that on GLP-1, it is harder to crave protein, especially the thick, gross kind, which is why arrae's Clear Protein is the best choice. - 00:44–00:47 She drinks arrae's Clear Protein and describes it as light and refreshing. - 00:47–00:53 The woman states she will drink it every day and is excited to have this in her life now that she's microdosing to get ready for summer.

# Ad summary A woman is in her kitchen advertising Arrae's clear grass-fed whey protein. She is holding a glass of a pink-colored drink and shares that she has been taking GLP for the last four months. She shares that the whey protein helps with the horrible side effects she has been experiencing while on GLP. # Brand positioning Arrae is presented as a brand providing solutions for people experiencing the negative side effects of GLP. The brand focuses on providing easily-digestible clear protein powders that contain added ingredients like electrolytes and collagen to combat the negative side effects of GLP. The brand positions itself as a more affordable whey protein with better ingredients. # Product Arrae Clear Protein + is presented as a clear grass-fed whey protein powder. It comes in single-serving packets and contains added electrolytes and collagen. The protein is designed for those experiencing side effects from GLP. Benefits of taking the product include the prevention of muscle loss and the mitigation of dizziness, nausea, and skin sagging due to rapid weight changes. The woman shares she is unable to take regular whey protein because it hurts her stomach, but this does not. # Visual style The ad has a UGC feel with medium production quality. The lighting is standard for a home kitchen. The cuts are quick and frequent, and the subject remains at the center of the frame throughout. The ad's visual style supports the approachable tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The woman is standing in her kitchen and shares that she has been on GLP for the last four months. - 00:01–00:03 00:01–00:03 She introduces a pink drink in a stem glass and says that the drink has solved all the horrible side effects she has been experiencing, as a way of introducing the solution. - 00:03–00:11 00:03–00:11 She lists all the negative side effects that the pink drink helps prevent, including muscles eating itself, dizziness, nausea, and skin sagging. - 00:11–00:23 00:11–00:23 She introduces the product packaging from Arrae that has all the ingredients she listed, it's clear grass-fed whey protein, and the only one that she has been able to take. - 00:23–00:28 00:23–00:28 She is speaking directly to the people taking GLP and says that if they need help getting in their electrolytes, collagen, and protein to use Arrae's clear grass-fed whey protein. - 00:28–00:35 00:28–00:35 She shares that she has yet to find a more affordable and delicious-tasting whey protein that has good ingredients, tastes good, and doesn't hurt her stomach, highlighting the key selling points of the product.

# Ad summary The ad features a woman in her bathroom in front of the camera to review Arrae Bloat digestive gummies. She states that she uses them before her date nights because they make her feel skinny. She says that the gummies are clean, natural formulas with no dyes, alcohol, or laxatives. # Brand positioning Arrae is presented as a go-to brand for women looking to alleviate bloating and abdominal tightness without compromising on clean, natural ingredients. This positions Arrae in the health and wellness market as a functional solution that also aligns with the values of consumers seeking transparency and natural ingredients, moving away from brands that use dyes, alcohol, sugars, and laxatives. Arrae aims to occupy a space in the consumer's mind that aligns with a lifestyle of confidence and comfort, even when indulging, making the brand a reliable option for women who want to look and feel their best without sacrificing their health. # Product Arrae Bloat digestive gummies are presented as a convenient and effective solution for women who experience bloating and abdominal tightness. The gummies are highlighted as a "non-negotiable" for date nights because they provide immediate and fast relief. They contain clean and natural formulas with no dyes, alcohol, sugars, or laxatives. Designed to ease abdominal tightness, they are intended for individuals who want to feel good about themselves while still being able to indulge. # Visual style The ad has a polished UGC feel due to the higher production quality combined with a selfie-style camera angle. It creates a sense of authenticity and relatability while maintaining a clean, modern aesthetic. The pacing remains consistent, with each shot held long enough to convey its message clearly without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You have to try the Arrae Digestive Bloat Gummies. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator, standing in her bathroom, directly addresses the camera, stating that she's about to run out of the house for date night, but wants to share her non-negotiable first. This sets a casual, relatable tone, positioning the ad as a friendly recommendation from one user to another. The creator is trying to hook the viewers with something she thinks will solve their problems. - 00:04–00:11 The creator shows the product, Arrae Bloat gummies, and emphasizes how well they work. This positions the creator as a satisfied customer and builds intrigue around the product. The creator has a friendly tone and is sharing the product because she believes in it. - 00:11–00:21 The creator emphasizes the importance of feeling confident on a date, describing feeling bloated as a "confidence killer". She says she takes the gummies every time she goes out with her boyfriend. This highlights the emotional benefit of the product by directly addressing a common concern and positioning the product as a solution for it. - 00:21–00:30 The creator describes the discomfort of bloating and states that the gummies are designed to relieve abdominal tightness, which she loves. This moment is a continuation of the previous moment, further reinforcing the product's functional benefit by focusing on the pain point it solves. - 00:30–00:39 The creator highlights the gummies' clean and natural formula, listing the ingredients that aren't included: dyes, alcohol, sugars, and laxatives. She also shows the gummies. This addresses potential purchase barriers by assuring consumers that the product is safe and healthy. - 00:40–00:47 The creator reiterates that she takes the gummies to feel good on her date. This reinforces the connection between the product and feeling confident for a date. - 00:47–00:49 The creator says that she is now all set for her date because she has taken the gummies. This reinforces that the gummies will have the consumer be ready for a date. - 00:49–00:57 The creator signs off, recommending the gummies to girls who want to be snatched and have a good time indulging. This includes a general recommendation for the product, emphasizing both its functional and lifestyle benefits.

# Ad summary An ad promoting Arrae Clear Protein+ featuring a creator who describes how it supports her protein, hydration, and electrolyte intake while on a GLP-1 diet. She emphasizes its travel-friendly packaging and its benefits for energy and overall well-being. # Brand positioning Arrae is presented as a health and wellness brand providing nutritional support through dietary supplements. The brand is positioned as a provider of convenient, high-quality protein and electrolyte supplements, with a focus on ingredients like collagen. Arrae is targeting consumers who are health-conscious, busy, and seeking functional benefits such as energy, hydration, and nutritional support. # Product Arrae Clear Protein+ is a dietary supplement designed to provide protein, collagen, and electrolytes in a single, convenient packet. It aims to support hydration, protein intake, and electrolyte balance, especially for individuals who may be eating less or on specific diets such as GLP-1. The product comes in a Raspberry Yuzu flavor and is packaged in travel-friendly stick packs, with 20 packs per box. Each serving contains 15 grams of protein and is designed for easy consumption by mixing with water. The ad highlights that it helps with morning protein intake and overall well-being. # Visual style The ad has a natural, UGC-style aesthetic. It features natural lighting and simple framing, giving it a casual, relatable feel. The editing consists of quick cuts and static shots, maintaining a consistent, conversational pace. The production quality is good, with clear visuals and audio, but still feels authentic and unpolished. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the video by saying she wasn't prepared for certain needs on a GLP-1 diet, setting up the problem the product addresses. - 00:03–00:12 She explains that when eating less, it’s harder to get enough protein, hydration, and electrolytes, and this product simplifies it. - 00:12–00:24 The creator introduces Arrae Clear Protein+ as a travel-friendly packet with 15g of protein, collagen, and electrolytes. - 00:24–00:27 She drinks the product, emphasizing that it tastes good and is refreshing. - 00:27–00:37 She states she drinks it in the morning to start her day and feel better, highlighting the benefits of fueling her body. - 00:37–00:42 The creator shows the box, noting it contains 20 stick packs, and says she’s obsessed with the product.

# Ad summary This Arrae ad features a testimonial from a customer, Kayla A., who claims to have lost 11 pounds in 6 weeks without losing muscle. The ad features a single product, the Arrae MB-1 For Optimized Metabolic Burn capsules. # Brand positioning Arrae is presented as a health and wellness brand focused on metabolic health. The brand offers a supplement product, the MB-1 For Optimized Metabolic Burn capsules, designed to help individuals manage their weight, specifically targeting fat loss while preserving muscle. The brand's focus on optimizing metabolic burn suggests a functional positioning, aiming to provide a scientifically-backed solution for those looking to improve their body composition. # Product The featured product is Arrae MB-1 For Optimized Metabolic Burn capsules, a dietary supplement designed to optimize metabolic processes in the body. The product is for individuals looking to lose weight, specifically targeting fat loss while maintaining muscle mass, as suggested by a customer testimonial. The packaging is a dark amber-colored glass jar with a light pink label featuring the brand name, product name, and a brief description of its purpose. The capsules appear to be beige or light brown. The ad seems to address the common weight loss barrier of losing muscle mass along with fat, positioning the product as a solution for maintaining muscle while shedding pounds. The advertised benefit of this product is losing weight without losing muscle mass. # Visual style The ad has a studio-shot, highly polished look with a focus on product presentation. The visual motifs include a gradient background. The image treatment features background blur. The typography is clean and legible. The overall style is designed to be scannable in-feed, with a clear headline and product focus. # Hooks Headline: "I Lost 11 Pounds In 6 Weeks Without Losing Muscle!" # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - Kayla A., a customer, is sharing her positive experience with the product, stating that she lost 11 pounds in 6 weeks without losing muscle. This is included to provide social proof and build trust in the product's effectiveness. The audience is experiencing the story from the customer's perspective.

# Ad summary The ad presents a woman holding Arrae Bloat Gummies, claiming they have resolved her chronic bloating issues. She shares her past struggles with bloating and emphasizes the positive changes she has experienced since using the gummies, such as improved digestion. # Brand positioning The brand appears to focus on digestive wellness, specifically targeting bloating issues. The positioning seems to be functional, providing a gummy product aimed at relieving discomfort and improving gut health. The brand aims to solve a common digestive problem with a convenient, ingestible product, presenting itself as a solution for chronic bloating and digestive support. # Product The ad features Arrae Bloat Gummies, a digestive aid designed to alleviate bloating. The product is presented as a solution for individuals who experience chronic bloating, with the user stating it makes digestion easier. The gummies are implied to support gut health, reducing discomfort and the feeling of being bloated. The product addresses the problem of chronic bloating and offers a way to feel supported and avoid bloating. # Visual style The ad has a casual, UGC-style aesthetic, similar to content seen on platforms like Instagram Stories. The lighting is natural, and the shot appears to be taken indoors. The focus is on the product and the person's midsection, creating a personal and relatable feel. The image makes use of overlaid text to convey the user's experience with the product. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the narrator reflecting on her past struggles with chronic bloating, emphasizing how she used to deal with it every day. This is intended to establish a relatable problem that many viewers may experience. The viewer is experiencing this from the customer's point of view. - The woman describes how she was constantly bloated and in pain, highlighting the severity of her discomfort. This is included to further emphasize the pain point and draw in viewers who can relate to the described symptoms. The viewer is experiencing this from the customer's point of view. - The narrative shifts to a solution, with the woman introducing Arrae Bloat Gummies and claiming that using them has changed everything. She states that her gut feels supported, she never gets bloated, and everything is easier to digest. This is included to position the product as a solution to the problem previously described. The viewer is experiencing this from the customer's point of view.

# Ad summary The image ad shows a woman in a bikini enjoying spaghetti, presenting Bloat Gummies as the solution to bloating after eating. It targets those wanting to maintain a bikini-ready body without dietary restrictions. # Brand positioning The brand, Bloat, positions itself as a solution for women who want to enjoy their favorite foods without the discomfort of bloating. The brand promotes a lifestyle of freedom and confidence, allowing customers to eat what they want while maintaining a bikini-ready body. It challenges the norm of restrictive diets and promotes an emotional benefit of feeling good in one's body, regardless of food choices. The brand offers Bloat Gummies. # Product The ad promotes Bloat Gummies, a fast-acting product formulated to eliminate bloating in under an hour. It is designed for individuals who want to enjoy their favorite foods without experiencing bloating. The gummies allow users to rock their bikini body no matter what they ate for lunch, suggesting they can maintain a body-conscious lifestyle without dietary restrictions. The gummies address the barrier of discomfort and self-consciousness that can come after eating certain foods, particularly when wanting to feel confident in swimwear. # Visual style The ad presents a lifestyle of leisure and indulgence with a focus on natural lighting and a warm color palette. It aims to appear relatable yet aspirational, blending product placement with moments of enjoyment in a relaxed setting. The setting is outdoor, beside a pool with natural green foliage in the background. # Hooks Headline: Pack your favorite bikini, Leave the bloat at home # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a woman enjoying spaghetti while wearing a bikini by a pool. The intention is to show a lifestyle that includes indulging in food without concerns about bloating, appealing to a desire for freedom and enjoyment. This is conveyed from the customer's perspective. - The ad copy presents Bloat Gummies as a solution, stating that they are fast-acting and can eliminate bloating in under an hour. This is intended to provide assurance that the product can address the problem of bloating quickly, from the brand’s perspective. - The ad reinforces the idea that with Bloat Gummies, one can 'rock your bikini body no matter what you ate for lunch.' The intention here is to highlight the product’s ability to empower the user to maintain confidence and body image regardless of dietary choices, from the brand’s perspective.

# Ad summary The image is an ad for Arrae Bloat Gummies, addressing bloating and puffiness associated with traveling. It features a woman in a bikini on a beach, with overlaid text that mimics social media comments and testimonials highlighting the product's effectiveness in resolving these travel-related issues. The overall presentation is casual and relatable, designed to appeal to those seeking quick solutions for vacation discomfort. # Brand positioning Arrae is positioned as a provider of quick, accessible solutions for common travel-related discomforts, specifically bloating and facial puffiness. The brand presents itself as a go-to for convenient, gummy-based remedies that integrate easily into on-the-go lifestyles. By featuring testimonials and mimicking social media formats, Arrae is portrayed as relatable and responsive to customer needs, suggesting a brand that prioritizes effective, user-friendly health solutions. They present functional benefits with a relaxed, vacation-friendly tone, pushing against traditional clinical approaches to wellness. # Product The product being advertised is Arrae Bloat Gummies, designed to alleviate bloating and facial puffiness often experienced during travel. According to the overlaid comments, these gummies offer a fast-acting solution, effectively functioning as a lymphatic drainage aid in gummy form. This positions the product as a convenient and palatable alternative to traditional remedies, directly addressing the discomforts associated with travel. The gummies are presented as an easy-to-pack solution for those seeking to maintain comfort and appearance while on vacation, with a clear USP of quick relief in a convenient form factor. # Visual style The ad uses a casual, user-generated content (UGC) style, presenting a real-life setting with overlaid text that mimics social media comments. The scene is bright and sunny, typical of a vacation setting, with a clear focus on the product benefits conveyed through overlaid text. The ad avoids overly polished aesthetics in favor of a more relatable, in-the-moment feel, enhancing scannability by simulating familiar social media interface elements. # Hooks Headline: hacks for bloating on vacay?? # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a social media user asking for "hacks for bloating on vacay??", immediately establishing a relatable problem. This frames the ad from the perspective of someone seeking a solution to a common travel issue. - The story shifts to a testimonial about how “traveling used to give me the worst bloat of all time AND a puffy face,” highlighting the severity of the problem. This comes from the perspective of a customer who experienced the issue firsthand. - The narrative progresses to a recommendation: "Recently I've been packing these bloat gummies from arrae and they get rid of the puffy feeling SO FAST”. This is shared from the perspective of a satisfied customer who has found a practical solution. - The ad concludes by emphasizing the benefit, stating that the gummies are “genuinely like lymphatic drainage in gummy form”, reinforcing the product's value proposition. This reinforces the customer's perspective and highlights the product's fast-acting and effective nature.

# Ad summary An image ad featuring before and after pictures of the creator's stomach with the claim that Arrae Bloat Gummies deflated their tummy in 45 minutes. # Brand positioning Arrae is positioned as a solution for bloating. The ad clearly aims to occupy the space of digestive wellness, and offers a quick fix to the frustrating issue of bloating. It presents itself as a modern solution to a common problem, focusing on speed and efficacy, potentially appealing to those seeking immediate relief without lifestyle overhauls. # Product The product being advertised is Arrae Bloat Gummies. These gummies are designed to deflate the tummy. The visual element of the before and after pictures highlights the intended use case: quickly reducing bloating. The ad claims that the gummies can deflate the tummy in just 45 minutes, addressing the purchase barrier of slow-acting digestive aids. This positions the gummies as a fast-acting solution for bloating. # Visual style The ad adopts a user-generated content (UGC) style, employing a direct before-and-after visual comparison to showcase product effectiveness, lending an authentic and relatable feel that enhances credibility. # Hooks Headline: y'all 🤯 would you believe these pics were an hour apart? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a question from the user to their audience, questioning if they would believe the before and after pics were one hour apart. This is intended to hook the audience by teasing the results of the product. The audience is experiencing it from the customer's perspective as a trusted friend sharing a secret about a product that works, creating intrigue and disbelief. - Next, the creator states that "those Bloat Gummies from arrae are no joke" and continues with the claim that "they deflated my tummy in 45 minutes flat." This is intended to provide a definitive claim about the efficacy of the gummies. The audience is experiencing it from the customer's perspective to show their personal and positive experience with the product.

# Ad summary A creator reviews Arrae digestive gummies and touts their ability to debloat you within one hour of taking them. # Brand positioning Arrae is presented as a health and wellness brand that provides gummy supplements, offering solutions to digestive issues, specifically bloating. The brand aligns with a modern, health-conscious lifestyle, offering a convenient and tasty way to improve gut health and alleviate digestive discomfort, all while being vegan, gluten-free, and nut-free. # Product Arrae Bloat Digestive Gummies are designed to alleviate bloating within one hour of consumption. They are targeted toward people who experience bloating, especially after eating trigger foods. They are advertised as a vegan, gluten-free, and nut-free solution for gut comfort. The gummies come in a peach lemon flavor and contain 0g of sugar and sugar alcohols. The package claims that the gummies are clinically studied for gut comfort and contain 5g of prebiotic fiber per serving. # Visual style The ad has a polished UGC style. The editing is simple with static shots, and the production quality appears high, which supports the intended tone of a trusted recommendation. The pacing is consistent. The cuts seem to be timed to the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator asks if the viewer enjoys a good cheese and wine night but hates feeling bloated the next day. - 00:05–00:07 The creator reveals her 'new hack' is Arrae gummies. - 00:08–00:12 The creator explains that taking two gummies after dinner can debloat you within one hour. - 00:13–00:18 The creator recommends the peach lemon flavor and emphasizes that they're vegan, gluten-free, and nut-free.

# Ad summary This ad promotes Arrae Bloat Digestive Gummies as a solution for bloating and digestive discomfort. A creator demonstrates the product and describes how it helps her feel better quickly, even after eating out or traveling. She highlights the gummies' peach lemon flavor and portability, positioning them as a convenient way to prevent bloating from ruining your plans. # Brand positioning Arrae positions itself as a provider of natural digestive supplements, specifically targeting bloating. The brand emphasizes convenience and taste, offering a gummy format for on-the-go use with a palatable peach lemon flavor. This contrasts with traditional supplement formats and aims to make digestive health more accessible and enjoyable. The brand caters to those who want to enjoy their lives without the inconvenience of bloating, whether due to travel, dining out, or general puffiness. They aim for a functional positioning, focused on effectiveness and convenience, while also tapping into the emotional benefit of feeling comfortable and confident in one's body. # Product The featured product is Arrae Bloat Digestive Gummies, a dietary supplement designed to alleviate bloating and digestive discomfort. These gummies contain clinically studied ingredients for gut comfort and come in a peach lemon flavor. They are intended for anyone who experiences bloating, especially after eating out, traveling, or waking up feeling puffy. The gummies are presented as an easy-to-take, on-the-go solution, easily kept in a purse for convenient use. A key selling point is their fast-acting nature, with users reporting noticeable differences in bloating and digestive comfort within an hour. The gummy format and appealing flavor aim to overcome the common purchase barrier of unpleasant-tasting or inconvenient supplements. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The editing style is quick cuts, alternating between product shots and lifestyle visuals. The production quality suggests a hybrid approach, with a mix of selfie-style framing and more professional product shots. The pacing is moderate, with consistent cuts that keep the video engaging. Audio and visual elements are synced, emphasizing key product benefits and features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator states that she hasn't bloated since she tried these gummies. - 00:02–00:11 00:02–00:11: The creator shares that she has been using Arrae's Bloat supplements for a while but they just came out with them in a gummy form. - 00:11–00:17 00:11–00:17: She explains that she keeps the gummies in her purse to take when she's feeling bloated after eating out, traveling, or waking up puffy. - 00:17–00:19 00:17–00:19: The creator points to the gummies and says they work fast. - 00:19–00:27 00:19–00:27: The creator states that within an hour of taking them, she notices a difference in bloating, digestive discomfort, and face puffiness. She also says they are peach lemon flavored, so they actually taste good. - 00:27–00:37 00:27–00:37: The creator states that if bloating tends to get in the way of your plans, you're genuinely going to love these.

# Ad summary This ad features a customer testimonial from a person who suffers from chronic bloating. According to the testimonial, the featured gummies help to solve the pain point of bloating. # Brand positioning The brand is presenting itself as a helpful aid for people who experience bloating. It positions itself as a potential solution for this common issue. The brand aims to occupy a space in the consumer's mind as a provider of relief and support for digestive discomfort, specifically bloating. # Product The advertised product is a gummy designed to address bloating. It's presented as an easy and effective way to relieve bloating symptoms. The ad shows the gummies being held by a fork, implying they are to be consumed directly. The primary benefit is the ability to watch bloat deflate after taking the gummies, suggesting quick and noticeable relief. The ad targets individuals who suffer from chronic bloating, aiming to offer a solution to this discomfort. It addresses the common pain point of bloating by offering an easy-to-consume gummy that claims to provide fast relief. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and a testimonial. The use of a solid peach background gives it a modern and soft aesthetic. The high-quality product shot is well-lit. The testimonial is presented in a badge, giving a structured layout that's easy to read. The visual style seems designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: "As a chronic bloater, I can literally watch my bloat deflate when I take these gummies. I'm a fan for life!" # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a customer testimonial to build credibility and trust with potential users. This offers a relatable perspective from someone who experiences chronic bloating, highlighting the product's effectiveness from a user's point of view. - Next, the ad displays the actual gummies on a fork, which is included to visually show the product and its form. It offers a clear image of what the customer will be consuming. From the brand's perspective, it's showing the product in a non-traditional way to stand out. It emphasizes the product's ease of use and accessibility.

# Ad summary This image ad introduces Arrae Bloat Gummies, a new gummy form of the brand's debloating formula. The ad features a close-up shot of the gummies on a natural surface, emphasizing the familiar formula in a new peach lemon flavor. # Brand positioning Arrae is presented as a provider of health and wellness supplements, particularly known for its effective "debloating formula." The brand emphasizes familiarity and trust by highlighting that the new product contains "the same formula you know and love," now in a convenient and enjoyable gummy form. This suggests the brand aims to occupy a space in the consumer's mind as a reliable and innovative solution for digestive health, maintaining consistency while enhancing user experience. The brand positioning is both functional (debloating) and emotional (trust, enjoyment). # Product The featured product is ARRAE Bloat Gummies, a new gummy form of the brand's existing debloating formula. These gummies are designed to provide the same debloating benefits in a more palatable and convenient format. The gummies are peach lemon flavored, offering a tasty alternative to traditional supplements. The advertisement addresses potential purchase barriers by highlighting that it's the "same formula you know and love," now in a new form. # Visual style The ad features a natural, organic visual style with a focus on highlighting the product and its ingredients. The lighting is soft and diffused, creating a calming atmosphere. The use of natural elements like driftwood and moss adds a touch of authenticity and emphasizes the product's connection to nature. # Hooks Headline: Your favorite debloating formula—now in gummy form # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting that this is "Your favorite debloating formula—now in gummy form." The brand is speaking directly to its customer base, reminding them of an existing product that they are already familiar with. By calling out the gummy form, the intention is to grab the user's attention and generate excitement for the new product format. - Next, the ad introduces "ARRAE BLOAT GUMMIES" and reinforces that it is "The same formula you know and love, now in a peach lemon gummy." This is the brand elaborating on the product, reiterating its key features and benefits, and describing its new flavor. The intention is to build trust with the consumer by pointing out it's the same product they love, but presented differently.

# Ad summary This ad features a single gummy on a fork and targets consumers who want to increase the size of their butt without experiencing bloating. It mentions being ready for bikini season. # Brand positioning This brand is positioning itself as a fun and easy way to get the desired body shape for bikini season. It promotes a simple solution with a postbiotic gummy, implying that it is a tasty and convenient way to achieve body sculpting without bloating. The brand is presented as a solution for women who want to improve their physique without compromising their digestive comfort, addressing the common concern of bloating associated with other fitness supplements. # Product The product featured is a body-sculpting postbiotic gummy containing 5g of creatine monohydrate. It is designed to help consumers 'get all the booty and none of the bloat,' addressing the desire for an enhanced physique without the discomfort of bloating. The gummy format suggests it's an easy and enjoyable way to consume the supplement. The product is targeted toward individuals looking to improve their body shape, particularly in preparation for bikini season, highlighting its relevance for those aiming for a toned appearance. # Visual style The ad features a minimalist and clean visual style with a neutral color palette, intended to convey simplicity and sophistication. The image is studio-shot with soft, diffused lighting that emphasizes the product. There are no distracting elements, allowing the viewer to focus on the gummy and its benefits. The typography is elegant and easy to read, contributing to the overall polished look. This style likely aims to increase scannability in-feed by providing a clean and simple message. # Hooks Headline: Get the booty of your dreams before bikini season # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message 'Get the booty of your dreams before bikini season,' intending to create a desire for a specific body shape and a sense of urgency to achieve it before the summer season. The brand is conveying this message to capture the viewer's attention and highlight the product's potential to help them reach their body goals. - The ad continues by explaining the product's key features: '5g of creatine monohydrate + a body-sculpting postbiotic so you get all the booty and none of the bloat.' The brand is providing this information to showcase the ingredients and their intended effects, emphasizing the benefits of muscle building and reduced bloating. - The image of a single gummy on a fork offers a visual representation of the product, giving potential consumers a clear understanding of the product's appearance and ease of consumption. The brand uses this image to communicate the product's form and demonstrate its accessibility, making it more appealing to those seeking a simple solution.

# Ad summary Image ad for Arrae Bloat Digestive Gummies. The ad promotes the Arrae Bloat Gummies as the missing link on your GLP-1 journey. It states that Arrae Bloat Gummies are formulated to ease bloat, soothe stomach discomfort, and improve G.I. function on your weight loss journey. # Brand positioning Arrae is presented as a wellness brand focused on digestive health and gut support, particularly for individuals managing their weight or on a GLP-1 journey. The brand positions itself as a provider of clinically-studied solutions for digestive comfort, implying a commitment to both efficacy and scientific backing. Arrae is targeting consumers who are already health-conscious and potentially using GLP-1 medications, offering them a supplementary product to enhance their digestive well-being. The brand aligns with a lifestyle of proactive health management and support for specific health concerns, such as bloating and stomach discomfort, offering digestive gummies as a functional and accessible solution. This positioning pushes against the norm of ignoring digestive health during weight management, suggesting a more holistic approach. # Product Arrae Bloat Digestive Gummies are clinically-studied gummies designed to ease bloat, soothe stomach discomfort, and improve G.I. function, particularly for individuals on a weight loss journey. Each gummy contains 0g of sugar and sugar alcohols and 5g of prebiotic fiber + herbs. The gummies are available in peach lemon flavor and come in a package of 60 gummies. These gummies offer fast-acting bloat support and provide a convenient and tasty way to support gut health. By focusing on digestive support during weight loss, the ad addresses the potential purchase barrier of stomach discomfort and bloating commonly associated with weight loss programs. # Visual style The ad features a clean and minimalist aesthetic with a focus on product visibility and clear messaging. The production quality appears to be highly polished and studio-shot. The color palette consists of neutral tones, creating a soft and inviting atmosphere. The typography is clean and legible. Overall, the visual style conveys a sense of sophistication and trustworthiness. # Hooks Headline: The missing link on your GLP-1 journey # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by calling out a common issue of "The missing link on your GLP-1 journey", grabbing the attention of individuals who are using GLP-1 medications or are on a weight loss journey. This is from the brand's perspective, aiming to connect with a specific audience and their unique needs. - The ad continues by adding, "Your gut needs support to keep digestion smooth" addressing the audience's perspective by highlighting the importance of gut health for those on a weight loss journey, aiming to further connect with their concerns. - The ad introduces Arrae Bloat Gummies as a solution, showcasing the product packaging, product benefits, and ingredients. The brand's perspective here is to present the gummies as a way to ease bloat, soothe stomach discomfort, and improve G.I. function, aiming to highlight the gummies' benefits and relevance.

# Ad summary A young woman discusses her bloating issues after traveling or eating out. She suggests the product Arrae Bloat as the number one hack to make sure her bloat doesn't ruin her outfits. # Brand positioning Arrae is presented as a modern, female-focused wellness brand that directly addresses common digestive discomforts like bloating. The brand appeals to individuals who prioritize feeling comfortable and confident in their clothes, suggesting a focus on both physical and aesthetic well-being. Arrae positions itself as a provider of clinically-backed solutions, specifically mentioning a proven formula. The brand promotes gut health and digestive wellness through natural herbs and sugar-free ingredients, rejecting standard sugar loaded probiotic supplements. Arrae encourages a lifestyle where bloating doesn't hinder daily activities. # Product Arrae Bloat Digestive Gummies are advertised as a supplement to alleviate bloating and digestive discomfort. The gummies contain a clinically proven formula that supports long-term gut health. The product is for anyone who experiences bloating, especially after eating out or traveling. The gummies are claimed to help with puffiness and excess water weight, providing relief within about an hour. Each gummy is sugar-free, made with all-natural herbs, and contains no laxatives. They provide a clinically proven formula with 0 grams of sugar, all natural herbs and no laxatives. The Arrae Bloat Digestive Gummies offer a convenient solution for those seeking a healthier, more comfortable digestive experience, leading to improved confidence in clothing. # Visual style The ad maintains a natural and casual aesthetic, resembling user-generated content (UGC). It features simple editing with basic cuts and static shots, without elaborate transitions or effects. The production quality gives off an authentic, relatable vibe, which resonates with the target audience on social media platforms. The pacing is consistent, matching the conversational tone of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If bloating ever ruins your outfits too, you need these. # Point of view - [object Object] # Storyline - 00:00–00:04 A young woman is holding a pack of gummies in her hand. - 00:00–00:04 She states that her number one hack to avoid having bloating ruining her outfit are Arrae gummies. - 00:00–00:04 This is from the point of view of a customer. - 00:00–00:04 The tone of voice is casual and friendly. - 00:00–00:04 This starts the ad concept. - 00:05–00:09 The woman is in her apartment looking in the mirror, trying to adjust her pants. - 00:05–00:11 She mentions that she gets bloated so easily after eating out, traveling and that Arrae has become her daily go to whenever she starts feeling puffy or uncomfortable. - 00:05–00:11 This section is from the point of view of a customer sharing their experience. - 00:05–00:11 The tone is conversational and relatable. - 00:05–00:11 It provides a relatable example for the audience. - 00:11–00:17 The woman is holding a pack of gummies in her hand again. - 00:11–00:17 She notes that she just takes 2 gummies whenever she is feeling bloated and they help get rid of the bloating and digestive discomfort within an hour. - 00:11–00:17 It is from the perspective of the customer sharing their personal experience. - 00:11–00:17 The tone is informative and helpful. - 00:11–00:17 It describes the suggested usage of the product. - 00:17–00:22 The woman is in her apartment looking in the mirror again, taking a selfie. - 00:17–00:22 She states that she also noticed such a difference with puffiness and excess water weight and that you can actually see the difference. - 00:17–00:22 It is from the perspective of a customer highlighting the benefits. - 00:17–00:22 The tone is casual and conversational. - 00:22–00:27 The woman is on her bed again. - 00:22–00:27 She is holding the pack of gummies again and states that what she loves is that they are not just probiotics disguised as a debloat supplement. - 00:22–00:27 She is talking from her perspective as a customer. - 00:22–00:27 The tone is informational and casual. - 00:22–00:27 She provides reassurance and differentiation. - 00:27–00:32 The camera zooms in on the pack of Arrae gummies, then on the gummies in her hand. - 00:27–00:32 She details that the gummies have a clinically proven formula, support long term gut health with zero grams of sugar, all natural herbs, and no laxatives. - 00:27–00:32 This is from the point of view of a customer educating the audience about the product and sharing its features. - 00:27–00:32 The tone is clear and factual. - 00:27–00:32 It shows the gummies and their key selling points. - 00:32–00:36 The woman is in her apartment looking in the mirror again. - 00:32–00:36 She adds that the gummies honestly just make her feel so much lighter, more comfortable, and way more confident in her clothes. - 00:32–00:36 It is from the point of view of a customer providing a testimonial. - 00:32–00:36 The tone is enthusiastic and conversational. - 00:32–00:36 She shows the emotional benefits of using the gummies. - 00:36–00:40 The woman is on her bed again holding the pack of gummies. - 00:36–00:40 She asks if bloating ever ruins your outfits and suggests that if it does, you need these. - 00:36–00:40 It is from the customer's perspective providing a call to action. - 00:36–00:40 The tone is relatable and friendly. - 00:36–00:40 The message is to encourage viewers to purchase.