How AG1 by Athletic Greens Advertises on Meta

# Ad summary An image ad for AG1, an immunity supplement that is promoting to the Australian market. # Brand positioning AG1 is presented as a premium supplement brand focused on daily immune support. The ad highlights AG1 as a simple way to support immunity, with a focus on convenience and value. The phrase "A daily scoop of immune support" positions AG1 as an easy addition to one's daily routine, fitting into the lifestyle of health-conscious consumers who seek comprehensive nutritional support. The comparison to the price of a daily coffee suggests that supporting immunity with AG1 is an affordable investment, appealing to consumers who value their health and are willing to prioritize it within their budget. # Product AG1 is a supplement powder designed to support the user's immunity with a daily scoop. The ad is targeting those located in Australia who are seeking an immunity boost for less than the cost of a daily coffee. The product is presented as a way to "get ready for winter" by supporting immunity. The product comes in a bottle that users can add water to in order to mix and drink, or potentially carry with them throughout the day. # Visual style The ad has a clean and modern visual style, combining a product shot with minimalist text and graphic elements. The color scheme is simple, using the brand's green and white colors. The blurred background creates depth of field and draws attention to the product, which is held in someone's hand. The overall design is simple and informative, typical of a brand-focused ad. # Hooks Headline: A daily scoop of immune support. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Get ready for winter → # Point of view - [object Object] # Storyline - The ad starts with a shot of the product and the brand's logo to capture attention and introduce AG1 as the solution. The brand tells the audience what the product is called and how it's packaged. - The brand calls out the benefit of using AG1 for immune support, emphasizing the simplicity of adding "a daily scoop" to one's routine. The brand tells the audience the key benefit of using the product to support immunity. - The brand points out that thousands of Australians already support their immunity with AG1, implying social proof and effectiveness. The brand tells the audience that many people in Australia have already tried the product and are benefitting from it. - The brand emphasizes the affordability of AG1 by comparing it to the price of a daily coffee, which aims to lower the barrier to purchase. The brand tells the audience that using AG1 is more affordable than a coffee, lowering barriers to purchase. - The ad concludes with a call to action, prompting viewers to "get ready for winter," encouraging them to purchase AG1 for immune support. The brand motivates the audience to take the next step in purchasing the product in order to "get ready for winter".

# Ad summary An image ad for AG1 features their greens supplement drink in a glass bottle, next to a woman in workout clothes sitting on a couch. The messaging humorously acknowledges the commonality of women's bowel movements, positioning AG1 as a way to maintain regularity. # Brand positioning AG1 positions itself as a wellness brand focused on simplifying nutrition and promoting foundational health habits. The brand uses humor and a body-positive message to destigmatize common bodily functions. AG1 breaks away from the often-serious tone of the health and wellness industry, aligning with consumers who appreciate an open and relatable approach to self-care. By addressing a basic bodily function, AG1 communicates that it understands fundamental needs. # Product AG1 is a greens supplement drink mix designed to support overall health and wellness. The product is packaged in a clear glass bottle, partially filled with a green liquid, indicating the mixed supplement. The ad includes a small dark green scoop to accurately measure out a single serving. The implied consumer is someone seeking regularity and foundational nutrition support in a convenient, daily format. A key message is the humorous normalization of bodily functions, aiming to remove any embarrassment around digestive health. AG1 also addresses potential purchase barriers by including a free welcome kit to new subscribers. # Visual style The ad has a natural and approachable visual style with soft lighting and a muted color palette. The production quality is high, with clean lines and a focus on the product. The typography is modern and legible, with a clear hierarchy of information. The overall effect is polished yet relatable, creating a sense of trust and authenticity. # Hooks Headline: Every Woman Poops. Some Do It Regularly. # Benefits - [object Object] # Features - [object Object] # Call to action Get Your Free Welcome Kit Now” # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating, "Every Woman Poops." This is intended to grab attention with a relatable and humorous message. The brand voice speaks directly to a common, yet often unacknowledged, reality. - The ad then follows up with, "Some Do It Regularly." This is intended to highlight the product's benefit of supporting regular bowel movements. The brand voice continues with its humorous approach. - The ad offers a free welcome kit, encouraging viewers to try the product. The brand voice switches to a promotional message. - Lastly, there is a disclaimer at the bottom that the offer is only valid for new AG1 subscribers. The brand voice switches to providing additional information about the promotion.

# Ad summary Image ad for AG1 promoting a welcome kit including shaker, canister, scoop and travel packs for new subscribers. # Brand positioning AG1 positions itself as a daily foundational nutrition drink mix. The brand emphasizes simplicity and ease of use, offering a single solution to cover a range of nutritional needs. It targets health-conscious individuals looking for a convenient way to supplement their diet. The brand stands out by providing an all-in-one product, rather than relying on individual vitamins or supplements. # Product AG1 is a daily foundational nutrition drink mix designed to provide comprehensive nutritional support. The product is packaged in a green pouch. The ad features an AG1 welcome kit including: a shaker to mix the drink, a canister for storing the mix, a scoop for measuring the serving size, and 10 travel packs for on-the-go convenience. AG1 is marketed as an all-in-one solution for daily nutrition, simplifying the process of maintaining a healthy lifestyle. The welcome kit offer addresses the initial purchase barrier by adding extra value for new subscribers. # Visual style The ad features a clean, minimalist studio shot. The products are presented on a neutral background, which makes them stand out. The image has a consistent color scheme, using shades of green and white to reinforce the brand. The typography is simple and legible, and the layout is balanced. # Hooks Headline: Get Your $114-Free Welcome Kit Now** # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a headline to grab attention by highlighting a promotional welcome kit offer. The brand voice focuses on immediately attracting prospective customers with a high-value incentive. - The ad continues by showcasing the contents of the AG1 welcome kit: shaker, canister, scoop, and travel packs. The brand is visually demonstrating the products included in the promotion in order to create awareness and desire. - The main AG1 pouch and sample packs are featured to reinforce the primary product being offered. This showcases the product that the customer will be getting with the welcome kit. - The ad concludes by specifying that the offer is valid only for new subscribers. This provides a call to action and qualification for the offer to the prospective customer.

# Ad summary This image ad promotes AG1's AGZ Nightly Rest & Restore drink mix, highlighting its availability at Target. The ad emphasizes the product's benefits for restorative sleep through a clean and minimalist aesthetic. # Brand positioning AG1 is presented as a brand focused on health and wellness, specifically catering to those seeking a convenient solution for better sleep. The minimalist aesthetic and focus on "restorative sleep" position it as a premium product in the health and wellness market. The brand is presented to align with a modern, health-conscious lifestyle, offering functional benefits through simple, accessible products, and expanding its retail reach with availability at Target. # Product AG1 AGZ Nightly Rest & Restore is a drink mix designed to promote restorative sleep. The product is sold in individual stick packs contained within small boxes, implying ease of use and portability. The product is formulated to support a restful night. The ad highlights the accessibility of the product through its availability at Target, aiming to lower purchase barriers by increasing convenience. # Visual style The ad features a clean, minimalist visual style with a focus on the product packaging. The color palette is muted, with off-white backgrounds and soft lighting, creating a calming and trustworthy impression. The layout is simple and uncluttered, with a clear hierarchy of information. # Hooks Headline: The Nightly Drink for Restorative Sleep # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline that introduces the product category: 'The Nightly Drink for Restorative Sleep,' to immediately communicate the core benefit and use case. This is from the brand's perspective. - The brand logo 'AG1' is displayed alongside 'New at Target' to promote brand recognition and point of sale, indicating to the customer that this product is now available at Target. This is from the brand's perspective. - Several product boxes and single-use stick packs of AGZ Nightly Rest & Restore are arranged to showcase the packaging and form factor. This is from the brand's perspective and highlights product availability.

# Ad summary This ad features a middle-aged woman using and talking about the benefits of AG1, a daily foundational nutrition drink mix. She highlights its convenience, comprehensive ingredient list, and steady energy boost for her active lifestyle. The ad showcases the product in various settings, from her kitchen to her ocean ski training, emphasizing the daily health drink. # Brand positioning AG1 is presented as a comprehensive and convenient solution for daily nutritional needs. The brand aims to occupy a space in the consumer's mind as a simple, all-in-one health drink that supports an active lifestyle. The brand promotes values of health, energy, and ease, aligning with individuals who prioritize wellness without wanting to overthink their nutrition. AG1 positions itself as a product that addresses the need for a steady energy source without the spikes and crashes associated with other products. # Product AG1 is advertised as a daily foundational nutrition drink mix containing over 75 ingredients, including vitamins, minerals, and probiotics. It is designed for anyone seeking a comprehensive nutritional supplement in a convenient, single-drink format. The ad highlights the product's USP as providing steady, consistent energy levels without spikes or crashes, which is beneficial for those with active lifestyles or early starts. The product is shown being mixed into a glass of water, illustrating its ease of use. The drink addresses purchase barriers by offering a single solution for multiple nutritional needs, eliminating the need for multiple supplements. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts to maintain a fast pace, and smooth transitions between shots. The production quality is high, lending a professional feel while maintaining an approachable tone. The visual motifs include consistent use of natural light and a focus on the product being used in everyday settings. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit drinkag1.com # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is seen scooping AG1 powder into a water bottle. - 00:02–00:03 00:02–00:03: A woman speaks directly to the camera, introducing her use of AG1. The message conveys that she uses the product to cope with early starts, which highlights the benefit of AG1 for providing energy. - 00:03–00:07 00:03–00:07: The woman prepares for ocean ski training. This reinforces her active lifestyle and the need for sustained energy. She talks about waking up at 4 AM for training, which implies that energy really matters to her and that the audience should value the drink's benefit. - 00:07–00:11 00:07–00:11: The woman talks about the benefits of AG1, describing it as a daily health drink. This highlights the product's comprehensive nutritional content and simplifies the message for viewers. She specifically mentions having over 75 ingredients, which shows AG1's comprehensive coverage of vitamin, minerals, and probiotics. - 00:11–00:15 00:11–00:15: The woman shows the product's packaging and lists key nutritional components like vitamins, minerals, and probiotics. The intent is to showcase the comprehensive ingredients in just one drink. - 00:15–00:18 00:15–00:18: The woman speaks directly to the camera, stating that she's covering all her bases without overthinking it by using the product. This reinforces its convenience and comprehensive benefits, conveying the relief that consumers don't need to overthink and that this simplifies their nutritional intake. - 00:18–00:23 00:18–00:23: The woman highlights the steady energy provided by AG1, emphasizing no spikes or crashes and consistent levels all day. She conveys the intent of steady energy levels for the rest of the day, addressing her specific audience of early starters needing day-long energy. - 00:23–00:26 00:23–00:26: The woman presents AG1 products and tells the audience to visit drinkag1.com. This shows the products available for purchase and presents the call to action. - 00:26–00:32 00:26–00:32: The woman promotes the subscription order offer, including 10 free AG1 travel packs and a Welcome Kit. This highlights the subscription incentives.

# Ad summary A mother takes her son to Target and asks him which AG1 product he would like. She grabs AG1 and AGZ and then adds them to the cart. Once home, she unpacks the products and makes herself a drink using AG1. # Brand positioning AG1 is presented as a high-end nutritional supplement, available at a major retailer, that can be easily integrated into a daily routine. The brand aligns with values of health, simplicity, and family wellness, suggesting a lifestyle where taking care of oneself and one's family is a priority. AG1 aims to occupy the space of a daily health essential for busy people, pushing against the norm of complicated supplement routines. Its positioning is functional, emphasizing performance and simplicity, while also tapping into the emotional aspect of self-care. # Product AG1 is a daily health drink designed for foundational nutrition and gut support. It comes in a starter kit that includes individual serving packets to be mixed with water. The product is for anyone who wants to improve their overall health and wellness, and is presented in the ad as a simple addition to an everyday routine. AGZ, a nighttime drink for restorative sleep, is shown alongside the AG1 product, implying that the brand offers comprehensive health solutions for both day and night. A USP is the convenience of the product, which eliminates purchase barriers by being an easy and quick way to get daily nutrients. # Visual style The ad has a bright, natural aesthetic, utilizing natural light and everyday settings to create a relatable and accessible feel. The editing style is smooth, with transitions that flow logically from one scene to the next. The production quality has a slightly polished UGC feel, making it appear genuine while maintaining a level of visual appeal. The pacing is moderate, allowing the viewer to follow the storyline without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman and child walk down the steps of their house. - 00:01–00:05 00:01–00:05 The pair gets into a car and drives to Target. This is meant to convey the start of the shopping trip and build anticipation for the next stage of the narrative. - 00:05–00:07 00:05–00:07 The camera shows the woman's point of view while driving, showing the audience she is the one making the trip. This is intended to provide context for the rest of the ad. - 00:07–00:11 00:07–00:11 The pair walk into Target and grab a shopping cart, signaling they are beginning the shopping trip. - 00:11–00:20 00:11–00:20 The video displays the AG1 and AGZ product displays in Target, letting the audience know the products are available in stores. A small boy picks up the products, signaling he is part of the purchasing process. - 00:20–00:23 00:20–00:23 The woman pays at the register using her Target card and then brings her new products into the house. This is intended to show the quick and easy process of purchasing AG1 products. - 00:23–00:32 00:23–00:32 The woman shows herself unpacking the products and making a drink, communicating how easy the product is to use.

# Ad summary This ad uses the phrase "Your immune system is a muscle. AG1 helps you train it daily." and a real life person is using the product in the ad. # Brand positioning AG1 is positioned as a daily supplement that supports immune system health and overall wellness. The brand promotes an active and healthy lifestyle, with a focus on supporting the body's natural defenses. AG1 takes a functional approach by emphasizing the importance of daily habits for long-term health. The brand promotes simplicity by framing the supplement as an easy addition to daily routines. # Product AG1 is a supplement designed to support the immune system. It comes in powder form, packaged in individual packets. The product is mixed with water and is intended for daily use to support the immune system before the season starts. The ad suggests that AG1 contains 75+ ingredients and it helps to train your immune system daily. # Visual style The ad uses a clean and natural aesthetic, with a focus on the woman interacting with the product in a calm environment. The lighting is soft, which gives a natural and inviting look. The dark green background panel provides contrast and frames the text, while the overall composition is balanced and easy on the eyes. # Hooks Headline: Your immune system is a muscle. AG1 helps you train it daily. # Benefits - [object Object] # Features - [object Object] # Call to action Support Your Immunity Now # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase "Your immune system is a muscle. AG1 helps you train it daily." This is intended to introduce the product as a tool for improving and maintaining immune health. The brand is framing the product as a tool that is integrated into one's daily routine. - The ad continues with "AG1's 75+ ingredients support your immune system before the season starts." This provides additional context and detail about the product's benefits, and explains why the product is relevant. The brand continues to emphasize the importance of the immune system. - The ad concludes with the CTA, "Support Your Immunity Now". The brand wants the viewer to act on what they have been shown and begin using the product.

# Ad summary This image ad promotes AGZ, a nighttime drink mix for restorative sleep, now available at Target. # Brand positioning AG1 is presented as a health-focused brand that sells supplements, here advertising their new AGZ nighttime drink mix, sold at Target. The brand is focused on providing products that support restorative sleep. The brand positioning is functional, focusing on the performance of its product. # Product AGZ is a nighttime drink mix designed to promote restorative sleep. It is available in single-serving packets. The drink mix appears to be focused on providing sleep support by providing magnesium and other supplements. The product is now available at Target. # Visual style The ad has a clean and minimalist style. The product packaging is the focal point, with a simple background. The product is set against a plain background. # Hooks Headline: The Nightly Drink for Restorative Sleep # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring the product is "The Nightly Drink for Restorative Sleep," setting the stage by informing the viewer that the drink is designed to give them better sleep. This is told from the brand's perspective, introducing its function and value. - The ad then uses the AG1 brand name and the Target logo, implying that AG1 is now available at Target, as told from the brand perspective. - The ad concludes with a presentation of the packaging, both the individual packets and the full boxes, from the brand's perspective, so the consumer can easily identify the product at Target.

# Ad summary This ad for AG1 promotes the product as a daily health drink that supports digestion by building a foundation for energy, immunity, and recovery. # Brand positioning AG1 positions itself as a foundational health product, emphasizing comprehensive wellness benefits like energy, immunity, and recovery, all starting from gut health. The brand aligns with a lifestyle focused on optimizing performance and overall well-being. AG1 differentiates itself by focusing on the gut as the root of health, suggesting a more holistic approach compared to general health supplements. The brand's positioning leans towards a functional approach, promising tangible benefits such as improved energy and immunity. # Product AG1 is presented as a daily foundational nutrition drink mix designed to support energy, immunity, and recovery by focusing on gut health. The product is for individuals seeking to optimize their health and achieve peak performance. It is highlighted as a comprehensive solution that builds the foundation for overall well-being. The unique selling proposition (USP) is its focus on the gut as the starting point for energy, immunity, and recovery. The ad implies AG1 can be incorporated into a daily routine to help users perform at their best. A purchase barrier that is addressed is a money back guarantee: "Try AG1 risk-free". # Visual style The ad has a clean and minimalist aesthetic, utilizing a soft color palette of cream, teal, and green. The products are centrally focused, ensuring visibility and clarity. The lighting is soft and even, creating a polished studio shot effect. The typography is clean and legible, contributing to the ad's overall clarity. # Hooks Headline: The daily health drink for your digestion. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Try AG1 risk-free # Point of view - [object Object] # Storyline - The ad opens by declaring "The daily health drink for your digestion", immediately establishing the product's primary benefit. The brand is telling the consumer why they should care about this product: to improve digestion. - The narrative continues with "Energy, immunity and recovery start in the gut. AG1 helps build the foundation, so you can perform at your best.", clarifying the product's mechanism of action. The brand is telling the consumer about the benefits of their product. - The ad concludes with a CTA, "Try AG1 risk-free", encouraging immediate purchase with a risk-free guarantee. The brand is telling the consumer to buy the product.

# Ad summary This image ad highlights AG1 and caters to women over 40 looking for nutritional supplements. It emphasizes the brand's benefits for probiotics, prebiotics, bloating, digestion, and regular bowel movements. # Brand positioning AG1 positions itself as a next-generation solution for daily foundational nutrition, emphasizing simplicity and comprehensive health benefits. The brand is positioned for individuals seeking a convenient all-in-one supplement to support gut health, digestion, and overall well-being. It targets consumers who value proactive health management and are looking for a streamlined approach to nutritional supplementation. By focusing on foundational health and ease of use, AG1 stands apart from brands offering complicated or niche-specific supplements, appealing to those seeking a holistic, simple, and effective solution for everyday health. # Product AG1 is a daily foundational nutrition supplement designed to provide comprehensive health benefits through a single serving. It comes in multiple formats including a powder in a dark green canister, individual serving packets, and a travel-sized container of liquid drops. The core offering is a powder that mixes into a drink, demonstrated in the ad within a clear shaker bottle. The product claims to deliver probiotics, prebiotics, ease bloating, healthy digestion, and promote regular bowel movements. AG1 aims to address the need for comprehensive gut health and nutritional support in a simple, easy-to-consume format. # Visual style The ad has a clean, modern aesthetic with bright lighting and a focus on product visibility. The use of white space and minimalist design elements creates a sense of clarity and sophistication. The color scheme is primarily green and white, aligning with the brand's identity. The overall production quality is high, suggesting a professionally shot and edited image. The layout is simple and easy to follow, directing the viewer's attention to the product and its key benefits. # Hooks Headline: Why women over 40 are switching to THIS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by asking 'Why women over 40 are switching to THIS,' which grabs the audience's attention and introduces the central question that the ad seeks to answer. This is from the brand's POV, designed to create intrigue and signal the relevance of the product for this demographic. - Next, the ad offers 'Get Your $72 Free Welcome Kit Now", enticing viewers with an immediate offer to try the product. This is from the brand's POV, encouraging immediate action with a promotional offer. - The ad showcases various AG1 products arranged on a clean kitchen counter, illustrating the product's packaging and forms available. The brand is presenting its product range in a lifestyle setting, emphasizing the convenience and integration of AG1 into daily routines. - The ad highlights key benefits of AG1 through icons and text such as 'Probiotics,' 'Prebiotics,' 'Ease Bloat,' 'Healthy Digestion,' and 'Poop Regularly,' reinforcing the core value proposition of the product. This is from the brand's POV, reinforcing the products benefits. - Finally, the ad includes the disclaimer '*Offer valid for new AG1 subscribers only,' clarifying the conditions of the offer. This is from the brand's POV to ensure transparency.

# Ad summary This ad features a woman going into a Target store, adding AG1 Daily Foundational Nutrition + Gut Support and AGZ Nightly Rest & Restore to her basket, and showing the product packaging. # Brand positioning AG1 appears to be positioned as a high-quality supplement brand that focuses on foundational nutrition and gut support. The brand's identity is clean, modern, and health-focused, conveyed through its packaging and product names. The brand aims to occupy a space in the consumer's mind as a premium choice for those seeking comprehensive daily nutritional support, with AG1 being a blend of 75 vitamins, minerals, probiotics, and whole food-sourced ingredients designed to drink first thing in the morning. The AGZ Nightly Rest & Restore is positioned as a supplement to help with rest and recovery. # Product The ad showcases two AG1 products: AG1 Daily Foundational Nutrition + Gut Support and AGZ Nightly Rest & Restore. The AG1 Daily Foundational Nutrition + Gut Support comes in green packaging and is described as a blend of 75 vitamins, minerals, probiotics, and whole food-sourced ingredients designed to drink first thing in the morning, supporting whole-body health every day. The packaging highlights that it helps fill nutrient gaps, supports gut health, and boosts energy levels. The AGZ Nightly Rest & Restore comes in purple packaging with chocolate flavor and supports improved sleep quality, helps reduce stress, and helps control cravings. # Visual style The ad has a UGC feel with natural lighting and simple edits. The production quality is mid-range, and the pacing is consistent throughout. The cuts are timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an exterior shot of a Target store. - 00:01–00:08 00:01–00:08 A woman walks towards and into the Target store, filmed from a selfie perspective. - 00:08–00:09 00:08–00:09 The woman grabs a red Target basket. - 00:09–00:16 00:09–00:16 The woman is shown picking up both the AG1 Daily Foundational Nutrition + Gut Support and AGZ Nightly Rest & Restore and placing them into the basket. She is showing that the products are available to buy at Target. - 00:16–00:21 00:16–00:21 The woman holds up the AG1 Daily Foundational Nutrition + Gut Support product, showcasing the packaging details and information. She is showing the consumer what the product is all about. - 00:21–00:24 00:21–00:24 A view of the basket holding the two AG1 products is shown, implying that the shopping trip is now complete and that it's easy to find AG1 at Target.

# Ad summary A creator visits Target to pick up AG1 Daily Nutritional Health Drink and AGZ Nightly Restorative Sleep. She explains that she takes AG1 every morning for a daily health drink with vitamins, minerals, pre-and probiotics, and she also uses AGZ to wind down at night. She opens the starter kit, which contains AG1 travel packs plus a shaker and journal. She recommends that you head to Target to pick up AG1 or AGZ. # Brand positioning AG1 positions itself as a daily foundational nutrition health drink that provides foundational nutrition and gut support. AGZ is presented as a nightly drink for restorative sleep that is melatonin-free but has ingredients like magnesium and saffron to help the body wind down. The brand sells different types of products, like a 14-count, a 7-count, and even a starter kit with travel packs for those just getting started. AG1 seems to be pushing back against the category norm of traditional vitamins by providing the nutrients needed in one drink. # Product AG1 Daily Foundational Nutrition + Gut Support is a daily health drink with vitamins, minerals, pre- and probiotics. AG1 claims to provide foundational nutrition and gut support. The starter kit includes travel packs, a shaker, and a journal. AGZ Nightly Rest & Restore is a nightly drink for restorative sleep that is melatonin-free, but it has ingredients like magnesium and saffron, which help the body wind down. The products come in a 14-count, a 7-count, and a starter kit with travel packs. The products are sold at Target. # Visual style The ad has a bright, UGC style. The video uses quick cuts and static shots, giving it a casual and informal feel. The production quality is a hybrid of UGC and a polished commercial. The camera remains steady, giving the video a simple, straightforward feel. The video pacing is consistent, with the cuts timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to your nearest Target to pick up AG1 or AGZ Travel packs. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator walks into Target. - 00:00–00:06 00:00–00:06 The creator picks up a shopping cart and walks to the AG1 display, stating that this Target run is for one specific thing, adding that if you've been curious about AG1, it's finally here, and it's such a game-changer. She presents the information with a casual, excited tone, and the consumer experiences the story from her perspective, walking down the aisle. - 00:06–00:08 00:06–00:08 The creator places the AG1 starter kit into the shopping cart, stating she drinks AG1 every morning as her daily health drink, reinforcing its role in her daily routine. - 00:08–00:11 00:08–00:11 The creator grabs the AGZ Nightly Rest & Restore from the display, stating that it has vitamins, minerals, pre, and probiotics, listing the ingredients of AG1 to inform the consumer and differentiate the product. - 00:11–00:18 00:11–00:18 The creator places AGZ Nightly Rest & Restore into the shopping cart, noting that it is melatonin-free but has ingredients like magnesium and saffron, which help the body actually wind down, continuing to describe the benefits and ingredients of the AGZ Nightly Rest & Restore. - 00:18–00:20 00:18–00:20 The creator checks out at self-checkout, stating that she loves that they have a few options too, explaining that AG1 has a variety of options. - 00:20–00:26 00:20–00:26 The creator shows the products in her kitchen, stating that there is a 14 count, a 7 count, and even a starter kit with travel packs plus a shaker and journal if you're just getting started, continuing to describe the different options. - 00:26–00:32 00:26–00:32 The creator drinks the AG1, then the video cuts back to an exterior shot of Target as she recommends that you head to your nearest Target to pick up AG1 or AGZ Travel packs, providing a call to action with a lighthearted tone.

# Ad summary This ad features a testimonial from Austin Smith, a runner and community director, who attests to the benefits of AG1 in his daily routine. The ad aims to promote AG1 as a beneficial addition to a healthy and active lifestyle, particularly for those who value morning rituals. # Brand positioning AG1 is presented as a health and wellness brand that integrates seamlessly into the routines of active individuals. The brand emphasizes the importance of rituals and positions AG1 as a beneficial addition to a daily toolkit. By featuring a testimonial from a runner and community director, AG1 aligns itself with values of health, activity, and community engagement. The brand aims to occupy a space in the consumer's mind as a simple, effective way to enhance daily wellness, pushing against the norm of complex or time-consuming health routines. The brand positioning is both functional, providing essential nutrients, and emotional, promoting a sense of well-being and ritualistic satisfaction. # Product AG1 is a comprehensive health supplement designed to be a simple addition to daily routines. The product is presented as a beneficial component in the toolkit of active individuals, particularly those who value morning rituals. The ad does not explicitly state the ingredients or specific benefits, but it implies that AG1 enhances overall well-being and supports an active lifestyle. The product is shown as a green liquid in a clear bottle, suggesting a health drink. The ad addresses the purchase barrier of complexity by positioning AG1 as a simple, all-in-one solution for daily nutritional needs. The testimonial format emphasizes the product's worth by showcasing a real user's positive experience. # Visual style The ad has a natural and authentic visual style, with a focus on showcasing a real person in an outdoor setting. The production quality appears to be high, with good lighting and a shallow depth of field. The image treatment includes a slight color grade to enhance the natural tones. The typography is clean and legible, and the overall design is simple and uncluttered. The style aims to feel relatable and trustworthy, avoiding overly polished or artificial aesthetics. The ad mimics an in-feed post, designed to blend seamlessly into a user's social media feed. # Hooks Headline: "As someone who gets up early, rituals are important, and having AG1 in my toolkit has been beneficial." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a quote from Austin Smith, a runner and community director, stating that having AG1 in his toolkit has been beneficial because rituals are important to him. This is intended to establish credibility and relevance by showcasing a real user's positive experience with the product. The story is being told from the customer's perspective. - The ad then shows Austin Smith drinking AG1, visually reinforcing the product's integration into his daily routine. This is included to demonstrate the product in use and provide a visual connection to the testimonial. The story is being told from the brand's perspective, showcasing the product in action. - The ad includes a green badge that says "Claim Your FREE Welcome Kit". This is included to incentivize potential customers to try the product by offering a free welcome kit. The story is being told from the brand's perspective, offering a promotion to encourage trial.

# Ad summary This ad for AG1 features a testimonial from Carina B., who claims the product makes it easy to get the nutrients she needs first thing in the morning and that it tastes great too. The ad encourages viewers to try AG1 risk-free for 90 days. # Brand positioning AG1 aims to occupy the space of a convenient, all-in-one nutritional solution for daily health. It positions itself as an easy way to get essential nutrients, promoting a lifestyle of wellness and simplicity. The brand addresses the common challenge of maintaining optimal nutrition in a busy life, offering a functional solution without complex routines. By focusing on ease of use and taste, AG1 sets itself apart by making daily nutritional needs accessible and enjoyable. # Product AG1 is presented as an all-in-one nutritional supplement designed to simplify daily health routines. It is marketed towards individuals seeking an easy way to obtain essential nutrients. The ad features a quote from "Carina B", who states that "AG1 makes it so easy for me to get in all the nutrients I need first thing in the morning and it tastes great too." This addresses the potential purchase barriers of complicated health regimens and unpalatable health supplements. The product is implied to be a powdered drink mix, as the woman is drinking it out of a clear bottle. # Visual style The ad has a clean and natural aesthetic with soft lighting and a focus on the subject. The production quality appears to be high, with clear imagery and simple background elements. The color palette is muted, emphasizing natural tones and a sense of health and wellness. # Hooks Headline: "AG1 makes it so easy for me to get in all the nutrients I need first thing in the morning and it tastes great too." # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action TRY 90 DAYS RISK-FREE → # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a customer testimonial from Carina B., who shares her positive experience with AG1, highlighting its convenience and taste. This is intended to build trust by featuring an authentic user perspective. - The testimonial emphasizes that AG1 makes it easy to get all the necessary nutrients first thing in the morning and that it tastes great. This positions AG1 as a practical and enjoyable solution for daily nutritional needs, directly from the customer's perspective. - The ad concludes with a call to action, inviting viewers to try AG1 risk-free for 90 days. This is presented from the brand's perspective, encouraging immediate action while reducing potential hesitation by offering a money-back guarantee.

# Ad summary A woman explains how AG1 is a daily drink that helps her with her energy levels, contains 75 ingredients, multivitamins, and probiotics. She also notes that she is really invested in taking care of her gut health, and AG1 helps to support the immune system. She no longer feels like she needs a nano-nap in the afternoon. If you'd like to try it for yourself, visit drinkag1.com to get a free welcome kit. # Brand positioning AG1 positions itself as a comprehensive health supplement that fits seamlessly into a daily routine, offering a blend of 75+ vitamins, minerals, probiotics, and whole food-sourced ingredients designed to support overall health. The brand aligns with values of wellness, vitality, and self-care, promoting a lifestyle where taking care of one's health is easy and accessible. AG1 aims to replace the need for multiple supplements by providing an all-in-one solution, which is functional by emphasizing the simplicity and efficiency of their product. # Product AG1 is presented as a daily drink powder containing 75+ vitamins, minerals, probiotics, and whole food-sourced ingredients to support whole body health. The product is for anyone looking to improve their energy levels, gut health, and immune system. It comes in a powdered form to be mixed with water. A single scoop contains multivitamins and probiotics. AG1 aims to address the purchase barrier of needing multiple supplements by being an all-in-one solution for your body. # Visual style The ad has a bright, natural aesthetic with a mix of static shots and quick cuts. The production quality is polished but maintains a casual, UGC-like feel. The editing pacing varies, with quick cuts during product demonstrations and slower moments during the spokesperson's testimonials. The visuals align with the audio, with product actions timed to voiceover descriptions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action drinkag1.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a woman taking a drink out of a bottle. She introduces AG1 as a daily drink that helps with her energy levels. This is positioned from the customer's POV to introduce the product. - 00:02–00:07 00:02–00:07 The woman stands next to a white car and explains that the product has 75 ingredients. The scene cuts to a close up shot of the bag as a finger points to the nutrition label. The shot then changes to a close up of a scoop of the green powder being poured into a container. This moment is from the brand's POV as they introduce the product's key ingredients. - 00:07–00:12 00:07–00:12 The woman is again standing next to the car and reiterates that the ingredients are good for you including multivitamins and probiotics. She is invested in taking care of her gut health and says that AG1 supports that. This moment is from the customer's POV sharing what the ingredients do for her. - 00:12–00:16 00:12–00:16 The woman stands next to the car and says that AG1 also helps support your immune system as we're coming into the cooler months. The scene cuts to a hand shaking a water bottle filled with the drink and ice. This moment is from the brand's POV promoting another benefit of the product. - 00:16–00:21 00:16–00:21 The woman stands next to the car and says that she no longer feels like she needs a nano-nap in the afternoon. If you'd like to try it for yourself, visit drinkag1.com. This is from the customer's POV who is urging the audience to try it for themselves. - 00:21–00:27 00:21–00:27 The scene cuts to a person opening the Welcome Kit, and then a bottle being held up. The woman states that you will get a welcome kit with a shaker, canister and scoop, and 10 free travel sticks. This is positioned from the brand's POV to encourage users to purchase the product with a welcome kit.

# Ad summary A woman shares her experience with AG1 as a daily supplement. She mentions that it helps with her energy levels, supports her immune system, and promotes good gut health. She then presents a free welcome kit offer with the purchase of AG1. # Brand positioning AG1 is presented as a daily foundational nutrition drink mix. The brand aligns with the values of health, wellness, and vitality, particularly for individuals focused on maintaining their fitness and health as they age. It pushes against the norm of needing multiple supplements by offering an all-in-one solution, emphasizing simplicity and comprehensive nutritional support. The brand positioning is both functional, offering over 75 ingredients for whole body health, and emotional, promoting the feeling of sustained energy and wellness. # Product AG1 is a daily drink that supports energy levels, immune system function, and gut health. The product contains over 75 ingredients, including multivitamins and probiotics, aimed at providing comprehensive nutritional support. It is designed for individuals invested in looking after their gut health and maintaining overall wellness. AG1 addresses the need for an afternoon nap by offering sustained energy throughout the day. The product is presented as a simple, all-in-one solution to support daily nutritional needs and is available for purchase online, with a free welcome kit offered to new subscribers that includes a shaker, canister, scoop, and 10 free travel sticks. # Visual style The ad has a polished commercial aesthetic. The editing style includes quick cuts and static shots. The production quality is high, with natural lighting used in outdoor scenes and controlled lighting in indoor scenes. The pacing is consistent, with cuts timed to align with voiceover lines. The overall tone is bright and positive. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action drinkag1.com # Point of view - [object Object] # Storyline - 00:00–00:06 The woman introduces herself and states that she will be turning 50 this year. - 00:00–00:06 She shares that her focus is on being as fit, healthy, and fabulous as she can be at her age, positioning the ad from her perspective and establishing a personal connection with the audience. - 00:06–00:08 She explains that she has added AG1 to her daily routine. - 00:08–00:11 She says AG1 is a daily drink that helps with her energy levels. - 00:11–00:14 She explains that it has over 75 ingredients that are good for you. - 00:14–00:17 She lists multivitamins and probiotics as some of the ingredients in the drink. - 00:17–00:21 She shares that she is invested in looking after her gut health and AG1 supports that as well. - 00:21–00:24 She points out that AG1 also supports your immune system. - 00:25–00:27 She states that she no longer feels like she needs a nano-nap in the afternoon. - 00:27–00:30 She directs viewers to drinkag1.com to try it for themselves. - 00:30–00:34 She shares that you’ll get a welcome kit, which includes a shaker, canister, and scoop. - 00:34–00:36 She states that you get 10 free travel sticks when you purchase the product.

# Ad summary A woman in her 50s speaks to the camera about her experience drinking AG1, a daily health drink with over 75 ingredients to cover all your bases without overthinking it. She mentions that it gives her steady energy without spikes or crashes and lasts all day. For new subscribers, you will receive 10 free AG1 travel packs and a Welcome Kit. # Brand positioning AG1 is positioned as a comprehensive and convenient daily health supplement. The brand emphasizes simplicity and ease, suggesting that consumers can 'cover all bases without overthinking it.' It promotes a lifestyle of consistent energy and overall well-being through one simple drink. AG1 challenges the norm of complex vitamin routines by offering an all-in-one solution, aiming to occupy a space in the consumer's mind as a functional and effortless way to maintain health. The brand focuses on functional benefits like vitamins, minerals, and steady energy, while also subtly aligning with an active and health-conscious lifestyle. # Product AG1 is a daily health drink that contains over 75 vitamins, minerals, and probiotics. The ad shows the powder form of the product being scooped from a green container and mixed into a glass bottle with water. AG1 is for individuals seeking a comprehensive and easy way to cover all their nutritional bases. It is presented as a simple solution that provides steady energy levels throughout the day without spikes or crashes. The product addresses the purchase barrier of complex health routines by offering all essential nutrients in one drink, promoting the value of convenience and comprehensive nutrition. AG1 is used as part of a daily routine, particularly for active individuals needing sustained energy for activities like ocean ski training. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is clean and straightforward, supporting a casual and relatable tone. The editing style includes quick cuts to showcase different moments and product shots, with a pacing that keeps the viewer engaged. The audio-visual sync is smooth, with voiceover lines aligning with product actions and visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit drinkag1.com # Point of view - [object Object] # Storyline - 00:00–00:03 A woman in her 50s drinks from an AG1 bottle in her kitchen, speaking to the camera. - 00:03–00:07 The woman is getting ready for ocean ski training, loading her board on top of her car. - 00:07–00:08 The woman is ocean ski training. - 00:08–00:12 Product shots of AG1 in the glass bottle being held on the street, and a pack of AG1 being held in front of a white background. - 00:12–00:14 The product in powder form is shown being scooped from a container. - 00:14–00:15 The prepared drink is shown in front of a white couch in a living room. - 00:15–00:18 The woman is back in her kitchen, holding the glass bottle with AG1 and speaking to the camera. - 00:18–00:20 Product shots of AG1 in the glass bottle, AG1 container, and a pack of AG1 on a table in front of a white couch in a living room. - 00:20–00:24 The woman is paddling on a kayak in the water. - 00:24–00:26 The woman is back in her kitchen speaking to the camera with the container, packet, and travel packs of AG1. - 00:26–00:28 The AG1 welcome kit is shown with the AG1 container, packet, and travel packs inside of a container. - 00:28–00:31 The woman is back in her kitchen speaking to the camera with the container, packet, and travel packs of AG1. - 00:31–00:33 The AG1 welcome kit is shown with the AG1 container, packet, travel packs, and a thank you card inside of a container.

# Ad summary An ad for AG1 features Nadia Fairfax, who says AG1 is her daily non-negotiable and the daily foundation that fits into her morning routine. # Brand positioning AG1 is positioned as a convenient daily nutritional supplement for overall health and wellness. It aligns with a lifestyle that values both physical well-being and efficient routines. The brand differentiates itself by offering a comprehensive blend of over 75 whole-food ingredients, suggesting a focus on natural and holistic nutrition, and appeals to health-conscious individuals seeking a foundational supplement to support their active lifestyles. # Product AG1 is a nutritional supplement drink mix made with over 75 whole-food ingredients. The ad highlights that it only takes one scoop and acts as a foundation to one's daily routine. It is intended for busy individuals who want to take care of their health. The drink is shown being added to water in a reusable bottle and consumed quickly. The advertisement addresses the barrier of time by showcasing how quick and easy it is to incorporate into a daily routine. # Visual style The ad has a casual and authentic aesthetic. The editing style includes a mix of static shots and quick cuts. The production quality appears to be a hybrid, leaning towards a polished commercial feel. The pacing has 4 cuts per minute. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Nadia Fairfax walks outside with her child in her arms. - 00:02–00:03 She's shown doing yoga. - 00:04–00:07 She's with her child, then with her partner. - 00:07–00:08 Nadia is shown drinking the AG1 drink. - 00:09–00:09 Nadia opens the AG1 container and prepares the drink. - 00:10–00:11 Nadia is outside with her child and partner. - 00:12–00:14 Her child is holding the AG1 drink.

# Ad summary This ad showcases the AG1 Daily Foundational Nutrition Supplement by visually demonstrating its ease of use. The ad is targeted towards health conscious people, offering a convenient way to get energy, digestion and immune support on the go. # Brand positioning AG1 is a brand focused on simplifying comprehensive nutrition through a single daily supplement. It emphasizes foundational health support for high performers, providing essential vitamins, minerals, and probiotics in a convenient powder form that can be consumed at home or on-the-go. The brand positions itself as a solution to avoid skipping essential nutrients, aligning with a lifestyle of wellness and efficiency. It is functional and simplifies nutrition. # Product AG1 is a daily foundational nutrition supplement aimed at providing comprehensive health support through a single serving. The product comes in powder form, packaged in individual travel packs for convenience. Each pack contains vitamins, minerals, botanicals, and probiotics intended to support energy, digestion, and immune function. It can be easily mixed with water, making it suitable for consumption at home or on-the-go. The AG1 supplement is designed to ensure that individuals do not skip essential nutrients, offering a simplified approach to daily nutritional needs. # Visual style The ad features a clean, bright aesthetic with a focus on product demonstration. The editing is straightforward with simple transitions, giving it a polished commercial feel. The pacing is consistent, and the visuals are timed to the music, highlighting key product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try AG1 today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by highlighting AG1 as a fundamental for high performers. - 00:02–00:04 The ad transitions to showing a person holding a AG1 travel pack. - 00:04–00:06 The person pours the AG1 powder into a water bottle, highlighting its ease of use. - 00:06–00:09 The bottle is then closed and shaken, mixing the powder with water, showcasing the process of preparing the drink. - 00:09–00:11 The mixed AG1 drink is displayed, emphasizing that it is suitable for consumption at home or on-the-go. - 00:11–00:13 The ad concludes by urging viewers to try AG1. - 00:14–00:22 The offer of saving 45% and getting Free Vitamin D3+K2 and 5 Travel Packs is shown.

# Ad summary The ad features a woman endorsing AG1 as an easy way to get vitamins and minerals with steady energy. # Brand positioning AG1 is presented as a convenient daily health drink packed with over 75 vitamins, minerals, and probiotics. The brand emphasizes ease of use and comprehensive nutritional support to promote steady energy levels throughout the day. AG1 positions itself for health-conscious consumers seeking a simple solution to cover all their nutritional bases without overthinking. It differentiates itself by offering a comprehensive blend of ingredients in a single drink, pushing against the norm of taking multiple supplements and simplifying daily nutrition. # Product AG1 is a daily foundational nutrition drink mix that contains over 75 vitamins, minerals, and probiotics. It is designed for individuals seeking a convenient way to ensure they receive essential nutrients. The product comes in powder form, packaged either in a large canister or individual travel packs. It is mixed with water and consumed as a daily health drink. AG1’s USPs are its comprehensive formula, combining vitamins, minerals, and probiotics, and its convenience, offering everything needed in just one drink. The ad targets individuals who need consistent energy throughout the day without spikes or crashes, emphasizing the product's ability to provide sustained energy levels. # Visual style The ad has a polished, UGC feel. The lighting is natural and bright, giving it an authentic and accessible look. The editing style consists of quick cuts and smooth transitions. The ad maintains a consistent pace throughout. Audio and visual elements are synced. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Visit drinkag1.com # Point of view - [object Object] # Storyline - 00:00–00:02 The woman expresses how much she loves early mornings. - 00:02–00:05 She specifies that she doesn't enjoy the 4AM part, but that she wakes up at that time a few mornings a week for ocean ski training. - 00:05–00:09 She explains that energy really matters, so she drinks AG1, calling it a daily health drink. - 00:09–00:11 She shows the AG1 packaging and states that it contains over 75 ingredients. - 00:11–00:15 She scoops the powder into the container of water, listing the ingredients as vitamins, minerals, and probiotics, which she says is everything you need in just one drink. - 00:15–00:23 The woman states that she is covering all her bases without overthinking it, saying that, for her, AG1 provides steady energy, no spikes, no crashes, and more consistent levels that last all day. - 00:23–00:32 The woman encourages viewers to visit drinkag1.com and mentions that with the first subscription order, they'll receive 10 free AG1 travel packs and a welcome kit.