How Zomato Advertises on Meta

# Ad summary This image ad promotes a "Healthy High-Five Challenge" from Zomato, offering one free meal for every four healthy meals purchased. # Brand positioning Zomato is presented as a modern, health-conscious food delivery platform. The ad promotes a healthy lifestyle by incentivizing customers to order healthy meals through a "Healthy High-Five Challenge." The offer suggests Zomato wants to be known for offering nutritious options and rewarding healthy choices, aligning with customers who prioritize well-being and convenience. # Product The featured product is Zomato's food delivery service, specifically for healthy meals. The ad showcases a vibrant salad in a dark green bowl, representing the kind of healthy options available. The offer of "4 HEALTHY MEALS = 1 FREE MEAL" is a key aspect, incentivizing users to consistently choose healthy meals. This promotion addresses the potential barrier of cost associated with healthy eating, making it more accessible and rewarding through the Zomato platform. # Visual style The ad has a clean and modern visual style with a focus on healthy eating and a minimalist design. The color palette is dominated by shades of green, giving it a fresh and health-conscious feel. The photography is studio-shot with soft, diffused lighting, creating a bright, airy look. The grid pattern underneath the salad adds a modern feel to the image. # Hooks Headline: INDHA KANAKKU UNGALUKKU PIDIKKUM: # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a headline in another language (Indha Kanakku Ungalukku Pidikkum) that leads into the offer of "4 HEALTHY MEALS = 1 FREE MEAL," presented from Zomato's perspective, encouraging the viewer to take advantage of the deal. - The visual of the salad bowl reinforces the healthy meal options available through the Zomato delivery app. The viewer experiences this from the brand's perspective, highlighting the freshness and appeal of their healthy meals. - The "HEALTHY HIGH-FIVE CHALLENGE" logo and Zomato's branding at the bottom of the image further solidify the offer and present it as an opportunity that viewers can take part in, communicated from Zomato's perspective.

# Ad summary This ad showcases a burger and its price and is available via Zomato. # Brand positioning Zomato positions itself as an accessible and convenient food delivery service. It aims to occupy the space in consumers' minds as a go-to app for ordering food from a variety of restaurants. The brand promotes a lifestyle of ease and choice, aligning with values of convenience and instant gratification. It pushes against the norm of having to cook at home, providing a solution for those who want a quick meal. The brand positioning is functional, focusing on simplicity and accessibility. # Product The advertised product is a burger, visually featuring a sesame seed bun, lettuce, tomato, a patty covered in breadcrumbs, and cheese. It is intended for anyone looking for a quick and tasty meal. The ad highlights the USP of affordability, with a price of ₹99. The burger is suitable for occasions when one doesn't want to cook, as emphasized by the copy. It addresses the purchase barrier of cost, suggesting a budget-friendly meal option. The focus is on conveying the burger's value through its low price and convenience. # Visual style The ad features a highly polished, studio-shot image, emphasizing the burger's appeal. The background is blurred to focus attention on the burger. The typography is large and bold to draw attention to the offer. The image is designed to be scannable in-feed, capturing attention quickly with its clear visual and messaging. # Hooks Headline: TOO HOT TO COOK? ORU TAP-LA ADHA SARI PANNIRALAAM # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by posing the question "TOO HOT TO COOK?", which highlights the customer's perspective, suggesting an alternative to cooking during hot weather. - A second line, in a different language, continues the opening question "ORU TAP-LA ADHA SARI PANNIRALAAM", also highlights the customer's perspective, suggesting an alternative to cooking during hot weather. - The central section showcases the burger in detail, presented from the brand's perspective to entice viewers with its appealing appearance. - The price point is emphasized with "BURGERS AT - ₹99", which is presented from the brand's perspective to make the offer clear. - The Zomato logo is displayed, reinforcing the brand's role as the facilitator of this offer, positioned from the brand's perspective.

# Ad summary An image ad for Zomato features a woman enjoying pizza, highlighting its availability for ₹149. # Brand positioning Zomato is positioned as a convenient food delivery service that allows users to access a wide range of cuisines at affordable prices. The brand aims to occupy the space of everyday convenience and accessibility in the consumer's mind, offering an easy solution for satisfying cravings without the need to cook or go out. The ad specifically highlights a budget-friendly pizza option, aligning with a fun, casual lifestyle. # Product The product featured is a slice of pizza with visible toppings of tomato sauce, melted mozzarella cheese, and fresh basil leaves. It appears to have a thin, crispy crust. The ad prominently mentions the price of ₹149, which may imply that this is an affordable offering. The pizza slice is positioned as a readily available treat, accessible via the Zomato app. The use occasion is a casual dining moment, with the ad showing someone about to take a bite, emphasizing the enjoyment and ease of consumption. # Visual style The ad has a polished, studio-shot aesthetic with warm lighting and soft shadows. The image treatment includes subtle color grading to enhance the red tones and create a cozy, inviting feel. The typography is large and bold, ensuring high scannability. The ad contrasts native platform styles by using a higher production quality than typical user-generated content, aiming to stand out in the feed. # Hooks Headline: - ENJOY PIZZA AT - # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a direct offer: "Enjoy Pizza At," immediately grabbing attention with an invitation to indulge. The brand is directly presenting this as a way to solve the problem of wanting pizza without the high cost. - Next, the price point "₹149" is presented, making it clear that it’s both accessible and inexpensive. This reinforces the promise of affordability made by the brand and offers a monetary incentive. - Finally, the Zomato logo is included, clarifying the source of the offer and how to take advantage of it. The brand intends to encourage customers to order food through their platform.

# Ad summary This Zomato ad promotes vegetarian meals with a discount of up to 60% off. The ad is visually designed as if the user has the 'Veg Mode' turned on in the app. # Brand positioning Zomato is an online food ordering and delivery platform. The brand is presented as a convenient and accessible service, offering a wide variety of vegetarian options to its customers. The ad directly highlights the 'Veg Mode' feature to cater to vegetarians, positioning the brand as inclusive and considerate of dietary preferences. The brand aims to occupy the space of being the go-to app for all food needs, with a special emphasis on vegetarian choices. By offering discounts and promoting vegetarian meals, Zomato encourages users to explore and enjoy a diverse range of vegetarian cuisine. # Product The ad features a selection of vegetarian meals available through Zomato. The meals include a variety of Indian dishes such as rice, roti, dal, and desserts like gulab jamun. These meals are presented as part of Zomato's 'Veg Mode' offering, designed for users seeking vegetarian food options. The products are for individuals who prefer or require vegetarian meals. The ad emphasizes that you can get "VIYAKKA VAIKKUM VEG MEALS AT UP TO 60% OFF", suggesting a significant discount on these meals. This offering lowers the purchase barrier by providing meals at a reduced price. # Visual style The ad has a modern and clean visual style, using a dark green background and bright lighting to highlight the food. The overall composition is designed to be eye-catching and informative, with a focus on the Zomato brand and vegetarian meals. The use of a smartphone interface overlay adds a platform-native element, making the ad feel like a seamless part of the user's feed. The food is presented in a way that emphasizes its appeal and variety, encouraging viewers to explore the vegetarian options available on Zomato. # Hooks Headline: 60% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by presenting a visual of the Zomato app interface, specifically highlighting the 'Veg Mode' feature is toggled on. This is intended to immediately signal to vegetarian users that the ad is relevant to them. The brand is speaking from the POV of showing their app's features to potential users. - The central message promotes 'VIYAKKA VAIKKUM VEG MEALS AT UP TO 60% OFF', immediately informing the viewer about the availability of vegetarian meals and a significant discount. This is included to capture attention and create interest in the offer. The brand is communicating this part of the story to potential customers. - The ad showcases a platter of various vegetarian dishes, enticing the viewer with an array of options. This is meant to highlight the variety and appeal of the vegetarian meals available on Zomato. This is an external POV to visually showcase the meals. - The Zomato logo is displayed at the bottom, reinforcing brand recognition and providing a clear call to action. This is intended to ensure that viewers know where to find these meals and encourage them to use the platform. The brand is showing its identity for potential customer awareness.

# Ad summary This image ad for Zomato uses a close-up shot of a bowl of biryani, combined with a bold offer for 50% off orders above ₹49. The ad uses a bold, vibrant color scheme to grab attention and promote the food delivery service. # Brand positioning Zomato is presented as a modern and accessible food delivery service. The ad leverages a vibrant, attention-grabbing color scheme and a clear discount offer to promote its services. By using a visually appealing image of biryani, Zomato aims to attract customers with the promise of delicious and convenient food. The brand emphasizes ease and affordability, positioning itself as a go-to option for everyday meals. # Product The product advertised is a bowl of biryani, a popular South Asian dish made with rice, spices, and possibly meat or vegetables. The biryani is served in a traditional copper bowl, filled to the brim and garnished with herbs and spices. The ad highlights the availability of this dish through Zomato's delivery service. The image focuses on the visual appeal of the biryani, showcasing its rich color and texture. The ad emphasizes affordability by offering a 50% discount on orders above ₹49, attempting to remove cost-related barriers. # Visual style The ad features a bold and vibrant visual style, with a solid red background and contrasting black badges and text. The close-up shot of the biryani in a copper bowl adds a touch of traditional appeal. The visual treatment is straightforward, focusing on clear messaging and a visually appetizing product presentation. # Hooks Headline: 50% OFF # Call to action None used. # Point of view - [object Object] # Storyline - The ad grabs the viewer's attention with a visually prominent offer of '50% OFF', immediately conveying the potential savings. The brand wants to excite the audience about affordability and value, and this serves as a strong hook to draw them in. - The ad showcases a close-up shot of a bowl of biryani, filled to the brim. From the brand's perspective, this presents the dish in an appetizing manner, emphasizing the quality and quantity of the food available through the delivery service. It is intended to stimulate hunger and desire. - The ad includes the text 'INDHA DEAL MAADHIRI UNGA DAY-UM AMARKALAMAA IRUKKATTUM zomato', framing the food order as a way to make the customer's day great. The brand wants to connect its service with positive experiences and enjoyment, positioning Zomato as a way to enhance daily life.

# Ad summary This ad for Zomato offers 50% off on orders above ₹99. # Brand positioning Zomato positions itself as a user-centric and generous food delivery service. The brand focuses on providing value to its customers through discounts. The repeated phrase “UNGALUKKAE UNGALUKKAAGA!” suggests a personalized approach and possibly cultural relevance, while the offer of 50% off indicates a focus on affordability and savings. This positions Zomato as a brand that cares about its customers and offers attractive deals, ignoring norms around more subtle or less direct forms of advertising. # Product The product advertised is a vegetable wrap, featuring lettuce, diced and seasoned paneer, bell peppers, and onions, wrapped in a pink-colored tortilla. It is held in someone's hand, suggesting it is ready to eat and easy to handle. The ad focuses on the offer of 50% off on orders above ₹99, highlighting the affordability of the meal. There are no explicitly stated product details beyond what is visible. The ad attempts to overcome the purchase barrier of price by offering a significant discount. # Visual style The ad has a highly polished, studio-shot appearance with a focus on the product. The visual motif is a close-up shot, with soft lighting and a blurred background to draw attention to the food. The typography is large and bold. The style is designed to be eye-catching and easily scannable, making it effective for capturing attention in a fast-scrolling feed. # Hooks Headline: UNGALUKKAE UNGALUKKAAGA! # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase “UNGALUKKAE UNGALUKKAAGA!”, which appears to highlight that the customer is the priority and to emphasize the brand's consideration of customer needs. The brand is telling this part of the story. This establishes a customer-centric perspective right from the beginning of the ad. - Next, the focal point of the ad transitions to the offer of “50% OFF ON ORDERS ABOVE ₹99”. The brand is sharing this. This is to grab attention and provide an immediate incentive for the viewer to consider ordering. - Finally, the Zomato logo is presented at the bottom, indicating who is making this offer. The brand is using its logo to establish trust. This reinforces the source of the offer and builds brand recognition.

# Ad summary This image ad for Zomato promotes a 50% discount on dishes with the tagline "ORU KATTU-KATTA WAIT PANNATHING!" # Brand positioning Zomato is presented as a food delivery service that offers substantial discounts to its customers. The brand aims to be a go-to for convenient and affordable food options. By highlighting a 50% discount, Zomato positions itself as a value-driven choice, suggesting that customers can enjoy their favorite dishes without breaking the bank. The use of exclamation points and casual language aligns with a friendly and accessible brand tone, moving away from more formal or premium dining experiences and focusing on everyday convenience. # Product The featured product is a ready-to-eat dish that appears to be biryani. It includes rice, vegetables (peas, carrots, cauliflower), and paneer. The dish is presented as a convenient meal option available for delivery through Zomato. The primary selling point is the 50% discount being offered, which addresses the potential purchase barrier of cost. The ad focuses on the immediate value and accessibility of the meal, emphasizing convenience and affordability. # Visual style The ad has a modern and appetizing visual style. It uses high-quality photography of the food. The ad employs a clean, minimalist design with a simple color palette and a focus on the product. The typography is bold and clear. The overall style conveys a sense of quality and value, and is designed to be eye-catching. # Hooks Headline: ORU KATTU-KATTA WAIT PANNATHING! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "ORU KATTU-KATTA WAIT PANNATHING!" This is intended to grab the viewer's attention by expressing a sense of urgency and directly telling them to not wait. The brand voice is speaking from the customer's perspective, recognizing that no one likes waiting to enjoy the food that they want to enjoy. - The message shifts to highlight a substantial 50% discount on dishes. This serves as the core value proposition, meant to entice viewers with a clear, immediate benefit. The brand is speaking directly to the consumer. - The ad showcases a visually appealing shot of the biryani to build desire and showcase the quality and presentation of the meal. The brand aims to influence the customer by showing them how appealing the dishes are. - The ad closes with the Zomato logo, anchoring the brand as the provider of this discounted and delicious meal. Zomato aims to be the go-to for convenient and affordable food options.

# Ad summary This Zomato ad promotes a special offer on first orders, featuring an image of Pav Bhaji, a popular Indian street food. # Brand positioning Zomato is presented as an accessible and convenient online food delivery service. The ad emphasizes affordability and ease of access by highlighting a substantial discount and free delivery. This positions Zomato as a go-to platform for first-time users looking to explore a wide variety of food options from the comfort of their homes, suggesting a user-friendly experience focused on value and convenience. # Product The featured product is Pav Bhaji, a popular Indian street food consisting of a thick vegetable curry (bhaji) served with soft bread rolls (pav). The bhaji is presented in a black bowl and garnished with a sprig of cilantro, indicating a ready-to-eat meal available for delivery. The dish is accompanied by a clear bowl of chopped red onions and cilantro, along with a half-cut lemon, suggesting freshness and customization options. The overall presentation emphasizes the convenience of enjoying this street food staple without the need to prepare it at home. # Visual style The ad features a close-up, studio-shot image with warm, inviting lighting that highlights the texture and colors of the Pav Bhaji dish. The composition is simple, focusing on the food, with a shallow depth of field that blurs the background. The color palette leans towards warm browns and oranges, creating an appetizing and comforting feel. The overall style is clean and polished, typical of food advertising, aiming to present the dish in an appealing and mouth-watering manner. # Hooks Headline: UP TO 60% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by spotlighting an offer of up to 60% off plus free delivery on the user's first order, which is intended to immediately grab attention by highlighting savings and added convenience. The brand is telling the audience that they can try this service with minimal financial commitment. - The image focuses on a well-lit, close-up shot of a prepared Pav Bhaji dish, complete with a side of onions and lemon, which serves to showcase the quality and visual appeal of the food available through the Zomato platform. The brand is allowing the product to be the focal point and speak for itself to increase craving. - Finally, the Zomato logo is displayed to reinforce brand recognition and to make it clear where the audience needs to go to redeem the discounts they are being promised in the ad. The brand is taking a moment to make sure there is no confusion about which platform is being advertised.

# Ad summary This ad by Zomato showcases ice cream with a price point of ₹99, enticing viewers with the accessibility and the appeal of enjoying ice cream. # Brand positioning Zomato is presented as a platform for ordering ice cream at an affordable price. The emphasis on value and convenience suggests that Zomato positions itself as a go-to choice for quick and easy access to treats. This approach ignores any specific norms, focusing instead on immediate gratification and the accessibility of ice cream through its delivery service. The brand aims to evoke a sense of impulse and ease, aligning with a lifestyle that values convenience and instant enjoyment. # Product The product being advertised is ice cream, presented as a readily available treat through Zomato's ordering platform. The ad highlights an affordable price point of ₹99, addressing potential purchase barriers by emphasizing accessibility and value. The ice cream appears to be in a tub or container, suggesting it is pre-packaged for easy consumption. It is presented as a delicious and accessible option, encouraging viewers to indulge in the treat without hesitation. The visual focus is on the texture and creamy appearance of the ice cream, aiming to stimulate appetite and desire. # Visual style The ad employs a close-up, high-quality studio shot to showcase the texture and appeal of the ice cream. The monochromatic color scheme, dominated by shades of orange, creates a sense of warmth and appetite appeal. Simple typography is integrated to highlight the price point and brand. The visual style aims to be eye-catching and appetizing, leveraging the product's inherent appeal to grab attention in the feed. # Hooks Headline: HOT TAKE: IPPO UNGALUKU ICE CREAM THEVAI # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visually appealing image of ice cream, immediately grabbing the viewer's attention and creating a sense of craving, told from the brand's perspective to showcase their product's appeal and texture. - The ad presents a price of ₹99, highlighting the affordability and accessibility of ice cream through Zomato, positioned from the brand's perspective to entice the viewer with value and drive impulse purchases. - The Zomato logo is displayed, reinforcing brand recognition and providing a clear call to action, presented from the brand's perspective to ensure that viewers know where to order the ice cream from.

# Ad summary A Zomato image ad promoting up to 60% off, targeting users in areas that speak Tamil, with an image of noodles being eaten. # Brand positioning Zomato is presented as a convenient solution for those moments when cooking is unappealing, offering an easy alternative to satisfy hunger. The brand focuses on accessibility and immediacy. This brand is positioning itself as a solution for when you do not want to cook, by simply using their app. # Product This ad promotes Zomato's food delivery service, highlighting the ease of ordering food directly to your door. It is designed for individuals who are looking for a quick and convenient meal option, particularly when they don't want to cook. The key offering is a discount of up to 60% off, aimed at reducing the cost barrier. The advertisement captures a moment of consumption, showing someone enjoying a bowl of noodles, suggesting a ready-to-eat meal experience. This visual aims to demonstrate the product's ability to satisfy immediate food cravings without the need for cooking. # Visual style The ad uses a minimalist design with a focus on the product. The red background and the contrasting colors of the noodles create a visually appealing image. The lighting is soft, highlighting the texture of the food. The overall aesthetic is clean and modern, with a focus on appetizing food photography. # Hooks Headline: TOO HOT TO COOK? ORU TAP-LA ADHA SARI PANNIRALAAM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The top line states, "TOO HOT TO COOK? ORU TAP-LA ADHA SARI PANNIRALAAM," which translates to "Too hot to cook? Fix it with one tap." The brand uses a question that many customers face in warmer climates, and then uses a phrase in Tamil that promises an easy solution through the app. This communicates convenience and targets a Tamil-speaking audience. - The focal point is a bowl of noodles being lifted with chopsticks, which visually represents the ease and appeal of ordering in. This is from the customer's perspective, who will imagine themselves enjoying this experience. - The offer of "UP TO 60% OFF" communicates a significant value proposition, which is intended to incentivize immediate action. This is provided by Zomato, intended to highlight their affordability and encourage new users to try the service. - The Zomato logo at the bottom provides a clear branding element, reinforcing the source of this offer and service. This is presented from the brand's perspective and serves to connect the ad's message directly to the Zomato platform.

# Ad summary This image ad from Zomato promotes a limited time offer of up to 60% off plus free delivery on pizza orders. # Brand positioning Zomato is presented as a convenient food delivery service, offering customers a wide variety of cuisines from local restaurants. The brand aims to occupy the space of a user-friendly and reliable platform that makes ordering food online easy. They align with a fast-paced lifestyle, providing a quick and efficient solution for meal times. Zomato follows category norms of convenience and variety, while pushing against the need for customers to cook or dine out by delivering restaurant meals directly to their door. The brand positioning is primarily functional, focusing on convenience and accessibility. # Product The featured product is pizza, a popular food item known for its baked dough base topped with tomato sauce, cheese, and various toppings. The pizza in the ad features a generous layer of melted mozzarella cheese, tomato sauce, and basil leaves. The pizza slice being held shows cheese stretching away from the pizza due to the warm temperature. The ad focuses on the appeal of enjoying a restaurant-quality pizza at home through Zomato's delivery service, addressing the purchase barrier of having to cook or dine out. # Visual style The ad has a polished, studio-shot quality. The visual motif is a close-up food shot with overlaid text. The image has warm color grading and utilizes strong lighting to highlight the pizza's texture and freshness. The typography is large and bold for maximum impact. The style is meant to be native to a food-focused social media platform, designed to be scannable and eye-catching in a feed. # Hooks Headline: 60% OFF +FREE DELIVERY # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a hand holding a pizza slice with cheese stretching, conveying an image of deliciousness and high quality. This is designed to capture the viewer's attention and make them crave pizza from Zomato. The perspective is from the brand showcasing its food quality. - In the background, a full pizza with tomato sauce and basil leaves is visible, emphasizing abundance and variety. This serves to illustrate the restaurant experience and entice the viewer to order. The perspective is from the brand highlighting its product. - Prominent text overlay announces "Up To 60% OFF + FREE DELIVERY", which draws viewers in to incentivize a purchase. This is from the brand advertising its current offer.

# Ad summary This image ad promotes a 50% off deal for Zomato on orders above ₹49. The ad features a pot of biryani and uses bold text to highlight the discount. # Brand positioning Zomato is presented as a food delivery service providing an enjoyable culinary experience. The ad uses an approachable tone and a focus on deals to appeal to a wide audience looking for affordable and convenient meal options. The brand positions itself as a provider of daily deals, enhancing the consumer's day through food. # Product The featured product is biryani, a rice-based dish. It is served in a copper pot and appears to contain a mix of rice, meats, vegetables, and spices. The image emphasizes the visual appeal of the dish, suggesting it is flavorful and well-prepared. The ad promotes a 50% discount on orders above ₹49 via Zomato, encouraging viewers to take advantage of the deal and enjoy a meal. # Visual style The ad uses a bold and attention-grabbing visual style with a bright red and black color scheme to emphasize the offer. The image is well-lit to highlight the food, making it appealing. A decorative badge and graphic elements add a sense of fun and urgency. # Hooks Headline: 50% OFF # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the offer of 50% off above ₹49, immediately grabbing attention with a significant discount to entice the viewer. This is told from the brand's perspective to communicate a deal to potential customers. - The ad then presents a close-up of a pot of biryani to visually showcase the product available through Zomato, emphasizing the quality and appeal of the food being offered. This is told from the brand's perspective to showcase its services. - Finally, the ad includes a phrase that the brand hopes the deal makes the customer's day as enjoyable, reinforcing the idea that Zomato can improve their day. This is told from the brand's perspective.

# Ad summary This ad promotes food delivery through the Zomato app, highlighting a deal of up to 60% off and free delivery. It features a close-up shot of a plate of grilled chicken tikka with green sauce, intending to entice viewers to order via the app. # Brand positioning Zomato positions itself as a convenient and cost-effective food delivery service. By offering significant discounts and free delivery, the brand aims to be the go-to platform for consumers seeking affordable meal options delivered to their doorstep. The focus on savings and convenience suggests a strategy that appeals to budget-conscious customers who value ease and accessibility. # Product The product featured is the option to order food through the Zomato app, specifically showing a plate of grilled chicken tikka. The dish consists of several pieces of orange-colored, grilled chicken cubes garnished with sprouts, alongside a small bowl of vibrant green sauce. A slice of lemon is also visible on the plate. The image is intended to showcase the appealing and high-quality food options available through the delivery service. # Visual style The ad features a highly polished, studio-shot image focused on food presentation. The visual style emphasizes the food's appeal through focused lighting and close-up shots. The typography is clean and modern, placed directly over the image without any additional styling. This straightforward approach aims to quickly communicate the offer and the product, making it easily scannable in a fast-paced feed. # Hooks Headline: - UP TO - 60% OFF + FREE DELIVERY # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases a visually appealing plate of food, which aims to capture the viewer's attention and evoke a sense of craving. This image is presented from the perspective of the brand, enticing potential customers with the appealing food options available through Zomato. - The offer of up to 60% off and free delivery is prominently displayed above the plate, presented by the brand to incentivize viewers to use the Zomato app and place an order.

# Ad summary This ad promotes Zomato Gold, an offering that provides customers with free delivery for 3 months on orders above ₹99 for only ₹1. # Brand positioning Zomato is presented as a food delivery service that prioritizes convenience and affordability for its customers. By offering a Zomato Gold membership, Zomato aims to enhance the user experience with added benefits, promoting a lifestyle where enjoying restaurant-quality meals at home is both easy and economical. This positions Zomato against the standard norms of meal preparation, instead offering an emotional connection through satisfying cravings and convenience. # Product Zomato Gold is a membership program that provides customers with free delivery for 3 months on orders above ₹99 for only ₹1. The membership program eliminates the barrier of delivery fees, making it more appealing for customers to order frequently. This offering is presented as a way to enjoy restaurant meals without leaving the comfort of your home, focusing on the user's convenience and savings. # Visual style The ad presents a visually appealing and inviting aesthetic through its use of a gold color scheme, high-quality food photography, and clear typography. It combines a polished, studio-shot look with platform-native elements like badges, offering a cohesive and engaging visual experience. # Hooks Headline: ONLY AT ₹1 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by highlighting the Zomato Gold offering, emphasizing the accessibility and affordability of the membership with the text "ONLY AT ₹1 FOR 3 MONTHS." This is intended to grab the viewer's attention immediately with a limited-time promotional offer, told from the brand's perspective. - The ad reinforces the value of the membership by specifying the benefit of free delivery for orders above ₹99, visually supported by a golden badge graphic. This reinforces the key benefit and encourages the viewer to consider the value of the membership, told from the brand's perspective. - The inclusion of a visually appealing food presentation (biryani dish) serves to stimulate the viewer's appetite and associate positive feelings with the idea of ordering food through Zomato Gold. This aims to create a desire for the product and demonstrate the satisfying outcome of using the service, told from the customer's perspective.

# Ad summary This image ad for Zomato promotes Zomato Gold membership for only ₹1 for 3 months with free delivery on orders above ₹99. # Brand positioning Zomato is presented as a user-friendly food delivery service that offers an elevated experience through its Gold membership. The brand's positioning emphasizes convenience and value, as shown by the offer of free delivery and a low-cost membership, appealing to customers looking for savings and ease in their dining experiences. This offer pushes against the norms of regular-priced subscriptions and delivery fees, aiming to entice users with an exceptionally affordable deal. # Product The ad promotes the Zomato Gold membership, which provides users with free delivery on all orders above ₹99. The membership is available for a limited-time offer of only ₹1 for a 3-month period. This deal addresses the purchase barrier of delivery fees and subscription costs, enticing potential customers with an affordable trial period. # Visual style The ad has a highly polished, studio-shot production quality with a focus on a gold color scheme, which ties into the Zomato Gold membership being advertised. The typography is large and bold, integrated into the background to emphasize the key message. This style is designed to be attention-grabbing and scannable in a feed. # Hooks Headline: ONLY AT ₹1 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the Zomato Gold membership and promoting that it is ONLY AT ₹1, conveying the offer's limited-time availability, enticing the audience to take advantage of this deal. - The ad specifies that the price is for 3 MONTHS, emphasizing the extended duration of the offer. The message is from the brand, explaining the specifics of the offer being promoted. - The ad states that customers can get FREE DELIVERY ON ORDERS ABOVE ₹99, clarifying a key membership perk and establishing a minimum order value. The message is from the brand, describing the conditions for free delivery.

# Ad summary This ad promotes IPPO's Summer Favourite Mango Drink. The ad emphasizes a large discount of up to 60% off through the Zomato app. # Brand positioning The brand, IPPO, is presented as a purveyor of seasonal drinks, with a focus on summer-themed beverages. The brand partners with Zomato, a food delivery app, to make its products easily accessible. The brand positioning leans towards offering refreshing and appealing drinks that resonate with current tastes and seasonal trends. It appears to ignore health concerns or dietary restrictions, instead focusing on flavor and promotional offers to attract customers. # Product The product is IPPO's Summer Favourite mango drink, a creamy, layered beverage served in a clear plastic cup. The drink features a blend of mango and possibly dairy or non-dairy ingredients, topped with diced mango pieces. It is advertised as a refreshing choice for the summer season. The ad highlights a significant discount of up to 60% off when ordered through the Zomato app, aiming to lower purchase barriers by offering a substantial cost saving. The focus is on the sweet and tropical flavor profile, making it an attractive option for those seeking a tasty, seasonal treat. # Visual style The ad has a highly polished, studio-shot production quality, utilizing vibrant colors and close-up shots to enhance the product's appeal. The visual motif includes scattered mango pieces and a gradient background to reinforce the summer theme. The image treatment uses soft lighting and background blur to focus attention on the drink, enhancing its creamy texture and fresh ingredients. The overall style aims to be attention-grabbing and appetizing, suitable for in-feed placement. # Hooks Headline: SUMMER FAVOURITE IPPO SEMMA OFFERS-ODA # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a close-up of the mango drink, visually highlighting its creamy texture and fresh mango topping. This is intended to immediately capture attention and showcase the product's appealing qualities from the brand's perspective. - Next, the ad features the text "SUMMER FAVOURITE IPPO SEMMA OFFERS-ODA" and the offer of "UP TO 60% OFF," communicating key selling points and the substantial discount available. This is the brand communicating the product's popularity and the financial incentive to purchase. - Finally, the ad displays the Zomato logo at the bottom, providing a clear call to action by indicating where the drink can be purchased and where the discount applies. This is from the perspective of both the brand and Zomato, directing the viewer to take immediate action to acquire the advertised product.

# Ad summary This image ad showcases a chocolate cake from Bakingo, available for delivery through Zomato, with an offer of up to 60% off and free delivery. # Brand positioning Bakingo is presented as a purveyor of indulgent baked goods, specifically cakes. The brand appears to focus on providing a delightful and high-quality dessert experience. By advertising alongside Zomato, Bakingo emphasizes accessibility and convenience, aligning with a lifestyle where consumers seek easy access to treats. The brand aims to occupy a space in the consumer's mind as a provider of indulgent and easily accessible treats, moving against norms of home baking by offering readily available, high-quality cakes. The brand positioning is both functional, providing convenient access to desserts, and emotional, focusing on the pleasure of indulging in a delicious cake. # Product The advertised product is a chocolate cake featuring a rich, dark chocolate glaze. The cake is adorned with a ring of piped chocolate dollops, alternating between dark and light brown chocolate, and is topped with small, round nuts. The cake sits on a modern, stemmed cake stand with a speckled rim. Chocolate shavings are visible around the base of the cake, adding a textured element. The cake is positioned as a 'delicate indulgence,' suggesting it's a premium treat meant for special occasions or moments of personal enjoyment. The ad highlights the cake's availability for delivery through Zomato and emphasizes an offer of up to 60% off and free delivery. # Visual style The ad features a polished, studio-shot image. The visual motifs include a gradient background, creating depth and focus on the product. The image treatment involves warm color grading to enhance the richness of the chocolate. The typography is integrated with elegant fonts to convey a sense of indulgence. The visual style aims for a high-design aesthetic, enhancing the ad's scannability in-feed by creating a mouth-watering image. # Hooks Headline: A delicate indulgence in every bite # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a decadent chocolate cake, positioned to highlight its visual appeal and rich toppings. This image is intended to immediately grab the viewer's attention and create a desire for the product, told from the brand's perspective. - The text overlay emphasizes the cake as 'A delicate indulgence in every bite' to reinforce its premium and satisfying qualities. This description tells the viewer how the cake will make them feel, from the brand's perspective. - An offer of 'Upto 60% OFF' and 'FREE DELIVERY' aims to remove potential purchase barriers, making the cake more accessible and enticing. This is presented from the brand's perspective.

# Ad summary This ad promotes an offer of up to 60% off ice cream when ordering through the Zomato app. The image shows scoops of pink ice cream with the text 'HOT TAKE: IPPO UNGALUKU ICE CREAM THEVAI'. # Brand positioning Zomato is presented as a convenient and accessible food delivery service. By offering a significant discount on ice cream, Zomato positions itself as a go-to platform for affordable and tempting treats. The use of a playful tone and direct offer suggests that Zomato aims to be seen as a fun and easy option for satisfying cravings, contrasting with more formal or premium dining experiences. The ad directly speaks to the consumer's immediate desire for ice cream, implying that Zomato is a quick and reliable solution. # Product The ad showcases pink ice cream, likely strawberry or a similar flavor, served in scoops. The ice cream has a smooth, creamy texture. A metal ice cream scoop with a white handle is shown holding a scoop of the ice cream. The ad highlights the availability of this ice cream through Zomato, an online food delivery platform. It promotes the accessibility and convenience of ordering ice cream directly to the customer, emphasizing the ease of satisfying an immediate craving. # Visual style The ad utilizes a close-up, high-definition shot of ice cream to create a mouth-watering effect. The composition is vertically oriented, suggesting it is designed for mobile viewing. The monochromatic pink color scheme of the ice cream background is striking and immersive. The use of overlaid text creates a direct call to action. # Hooks Headline: HOT TAKE: IPPO UNGALUKU ICE CREAM THEVAI # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the line 'HOT TAKE: IPPO UNGALUKU ICE CREAM THEVAI', a catchy phrase in what appears to be a regional language, designed to grab attention and intrigue viewers. The brand is speaking directly to the audience to create an immediate connection, inviting them to consider their desire for ice cream. - The focal point shifts to a visual of scoops of pink ice cream, emphasizing the appealing texture and color of the product. The image is intended to enhance the craving for ice cream, while simultaneously showcasing the product itself. - The message transitions to a promotional offer of 'UP TO 60% OFF' via Zomato, which incentivizes viewers to make a purchase. The offer and the presence of the Zomato logo are displayed by the brand, designed to drive immediate action by highlighting the financial incentive and the platform through which they can redeem the offer.

# Ad summary An image ad for Zomato promotes a discount of up to 60% on ice cream orders. # Brand positioning This ad promotes Zomato, a food delivery platform that partners with local restaurants to offer convenient ordering and fast delivery. The brand is presented as modern and accessible, leveraging trending internet language (e.g. "Hot Take:") to feel relevant. The offer of a discount implies a focus on value and affordability, and the emphasis on ice cream suggests a playful, indulgent tone. # Product The product featured in the ad is ice cream ordered through the Zomato app. The ice cream appears to be a pinkish flavor, served in scoops. The ad is likely targeting users who are looking for a quick and convenient dessert option delivered straight to their door. The 60% discount addresses the potential purchase barrier of cost. The ad emphasizes ease of ordering through the Zomato platform. # Visual style The ad features a close-up shot of ice cream, rendered in soft lighting and a monochromatic pink color scheme. The composition emphasizes the product's texture and visual appeal, creating a mouthwatering effect. The overall style is clean and modern, designed to catch the viewer's eye with a simple, yet effective visual. The use of a single dominant color creates a cohesive and branded look. # Hooks Headline: HOT TAKE: IPPO UNGALUKU ICE CREAM THEVAI # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the opening headline "Hot Take: IPPO UNGALUKU ICE CREAM THEVAI" introduces the brand's hot take which is 'Do you want Ice Cream?'. - The brand emphasizes an offer of “UP TO 60% OFF” to persuade the audience to purchase ice cream. The brand aims to draw the audience's attention to the savings they can get if they purchase Zomato. - The brand displays the Zomato logo as the last element in the ad to reinforce the branding to the audience.

# Ad summary The ad is designed to create a sense of fun and challenge around healthy eating, while also reminding consumers that Zomato has their back when they don't have time to pack a lunch. # Brand positioning Zomato is positioned as a provider of healthy meal delivery. The ad promotes the 'Healthy High-Five Challenge,' which implies that Zomato is encouraging users to make healthier choices. The brand presents itself as an understanding partner that offers convenient and nutritious meals, particularly for those who may not have the time or resources to prepare their own lunches. This positions the brand as a fun, convenient, and health-conscious alternative to packing your own meal. # Product The product shown is healthy meals available for delivery via the Zomato service. The meals feature fresh vegetables, grains, and visible protein sources. The ad addresses the barrier of lacking time or not planning ahead for lunch, suggesting that Zomato offers a quick and easy solution for accessing healthy meals. The ad features the incentive that after ordering four healthy meals, the fifth meal is free. This positions the meals as an appealing and convenient option for individuals seeking a nutritious lunch solution. # Visual style The ad has a casual, lifestyle-focused visual style with a flat lay arrangement. The lighting is warm and inviting, which contributes to a sense of comfort and approachability. The overall composition is designed to capture the viewer's attention quickly in a social media feed. # Hooks Headline: ASHA LUNCH-KU PAY PANNALA. NAANGA PANNOM! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase 'ASHA LUNCH-KU PAY PANNALA. NAANGA PANNOM!', which highlights the relatable situation of forgetting to pack a lunch. This is conveyed from the brand's perspective and draws the viewer in by addressing a common problem. - The copy continues with '4 HEALTHY MEALS ORDER PANNUNGA (ASHA MADHIRI), ANJAAVADHU MEAL FREE-AH EDUTHUKONGA,' which is the brand spelling out the simple and helpful solution: customers can order four healthy meals and get the fifth one free. This comes from the brand's perspective, indicating the specific offer. - The ad ends with the 'HEALTHY HIGH-FIVE CHALLENGE' and the Zomato logo, which reinforces the brand's focus on promoting healthy options. This is told from the brand's perspective and reinforces the specific Zomato offer.