How YETI Australia Advertises on Meta

# Ad summary This ad showcases the YETI Crossroads Carryall, demonstrating its use case by a mom who brings it to her kid's baseball game. The mom takes the chair and bag out of the bed of her truck. She unfolds the chair, places a water bottle in the cupholder, and pulls out a container of popcorn from the carryall to enjoy while watching the game. # Brand positioning YETI is presented as a provider of high-quality, durable, and versatile gear designed for outdoor activities and everyday adventures. The brand aligns with a practical and active lifestyle, focusing on creating products that withstand the rigors of outdoor environments while offering functional solutions for organization and transport. By showcasing the Crossroads Carryall and the chair at a baseball game, YETI positions itself as a brand that supports the needs of families and individuals who value both quality and convenience in their gear. Their products appear more functional than emotional, focusing on functional product design. YETI aims to occupy a space in the consumer's mind as the go-to brand for gear that enhances outdoor experiences and simplifies everyday tasks. # Product The YETI Crossroads Carryall is a durable and versatile tote bag designed to organize and carry essential items for various activities. In the ad, the carryall is shown being used to transport items to a baseball game. The carryall features a spacious interior with multiple pockets for organizing items, including a zippered pocket. It is made from durable materials to withstand rugged use. The neutral color scheme is clean and simple. The ad aims to show the versatility and durability of the Crossroads Carryall, highlighting its ability to organize and carry essential items for any outing. # Visual style The ad has a natural and authentic aesthetic, resembling user-generated content (UGC). The setting is outdoors on a sunny day with natural lighting. The camera movements are generally smooth, with occasional zooms for emphasis. The production quality is a hybrid of polished commercial and UGC feel, aiming to connect with the audience on a personal level. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is shown taking a YETI Crossroads Carryall out of the bed of her truck. - 00:01–00:04 She opens the carryall to show some of the organization features. - 00:05–00:06 The woman grabs a folded camping chair and the YETI carryall as she walks onto the baseball field. - 00:06–00:09 She then unfolds the chair. - 00:10–00:14 The woman sits in the chair, puts a water bottle in the cup holder, and takes out a container of popcorn from the carryall to enjoy.

# Ad summary The ad showcases the YETI Crossroads 40L Backpack, with Keely K., a YETI Quality Engineer, demonstrating how she packs the bag for a long day hike with her dog. She fills the backpack with items such as a puffy jacket, hiking boots, a YETI mug, a water bottle, snacks, and more. She is seen walking through a park and then hiking on a rocky trail with her dog. # Brand positioning YETI is presented as a high-quality, durable brand for outdoor enthusiasts. The ad focuses on functionality and preparation for outdoor adventures, emphasizing the brand's alignment with an active, outdoorsy lifestyle. The brand is positioned as a reliable choice for those who value performance and durability in their gear, appealing to consumers who seek functional products that enhance their outdoor experiences. # Product The YETI Crossroads 40L Backpack is a durable and spacious backpack designed for outdoor activities like hiking. It features a clamshell opening for easy packing and access, multiple internal compartments and pockets for organization, and external attachment points for additional gear. The backpack is shown being packed with essential items for a day hike, including a puffy jacket, hiking boots, a YETI mug, water bottle, snacks, keys, and sunglasses. It is designed to be durable and reliable for outdoor use. # Visual style The ad has a natural and authentic feel, with outdoor settings and natural lighting. The editing is simple, featuring static shots and smooth transitions. The production quality is high, giving the ad a polished yet approachable look. The pacing is moderate, with cuts timed to the actions being performed. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Keely lifts a white YETI backpack on a bed of leaves. - 00:01–00:03 00:01–00:03: Keely, a YETI Quality Engineer, begins to unpack the YETI Crossroads 40L Backpack at a red picnic table. - 00:03–00:04 00:03–00:04: She packs a purple puffy jacket into the backpack, followed by hiking boots. - 00:05–00:06 00:05–00:06: Keely places a blue jacket in the backpack. - 00:07–00:09 00:07–00:09: She puts a white YETI mug with a black lid into the backpack. - 00:09–00:11 00:09–00:11: Keely adds a gray pouch to the backpack. - 00:12–00:13 00:12–00:13: She puts a pink hat in the backpack. - 00:13–00:15 00:13–00:15: Keely adds a purple water bottle to the side pocket. - 00:16–00:17 00:16–00:17: She puts a clear bag of snacks in the top pocket and connects her keys to a loop inside the backpack. - 00:17–00:18 00:17–00:18: Keely adds green straps to the bag. - 00:19–00:20 00:19–00:20: She puts a black and white map into one of the side pockets. - 00:21–00:27 00:21–00:27: Keely puts the backpack on, adjusts the straps, and puts sunglasses and chapstick into a strap pocket. - 00:27–00:31 00:27–00:31: She walks on a hiking trail with her dog. The video ends with her hiking with her dog.

# Ad summary This ad features the YETI Trailhead Collapsible Camp Chair. The ad shows a person setting up the chair in different outdoor locations. # Brand positioning The ad presents YETI as a brand known for durable and versatile outdoor gear. The repeated visuals of the products in various rugged, outdoor locations communicate the brand's alignment with an adventurous lifestyle. The brand's tone is functional and straightforward, emphasizing the products' ability to withstand diverse conditions without explicitly stating so. The brand avoids direct comparisons with competitors, instead focusing on showcasing the product's utility and adaptability. The brand positioning is both functional, highlighting the chair's portability and durability, and emotional, linking the product to the freedom and enjoyment of outdoor activities. # Product The YETI Trailhead Collapsible Camp Chair is a portable and durable seating solution designed for outdoor use. The ad demonstrates its ease of transport and setup in various locations, suggesting its suitability for a wide range of outdoor activities. The chair is shown being carried across diverse terrains, from grassy fields to rocky hillsides and even through shallow streams. The chair's collapsible design and included carry bag are highlighted, emphasizing its portability. The chair appears to be lightweight yet sturdy, designed for individuals who enjoy spending time outdoors in various settings. The ad effectively communicates the chair's USPs as its portability, durability, and ease of use in diverse environments. # Visual style The ad has a natural and outdoorsy aesthetic, with a focus on showcasing the product in various environments. The editing style consists of quick cuts between different scenes. The production quality appears to be a hybrid between UGC and polished commercial, which makes the ad feel authentic. The pacing of the ad is consistent, with cuts every 1-2 seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man opens the back of his SUV, takes out a folded chair and a tote bag, showcasing the beginning of an outdoor adventure. - 00:01–00:02 00:01–00:02 A man at the top of a hill carries a YETI chair in a bag over his shoulder. - 00:02–00:03 00:02–00:03 A man walks across a baseball field, carrying the YETI chair over his shoulder, and a cooler in his hand. - 00:03–00:04 00:03–00:04 A man wades through a shallow stream with several YETI products, including the chair. This emphasizes the chair’s suitability for water-based environments. - 00:04–00:05 00:04–00:05 A man throws a fishing net in a stream. - 00:05–00:07 00:05–00:07 A man is setting up the chair in a baseball field. - 00:07–00:09 00:07–00:09 A man is setting up the chair in a stream. - 00:09–00:11 00:09–00:11 The man sets up a chair in a stream and places a fish inside. - 00:11–00:12 00:11–00:12 The man sits in a chair at a baseball field. - 00:12–00:14 00:12–00:14 The man sits in a chair on a hill, watching a landscape in front of him.

# Ad summary This ad showcases the YETI Crossroads Tote Bag being used at a little league game. It shows how much room the bag provides and the different compartments available for storage. # Brand positioning YETI is presented as a high-quality, durable, and reliable brand, as implied through their tagline and product design. The ad showcases products designed for outdoor activities and everyday life, suggesting a rugged yet practical lifestyle. It appears YETI ignores competitor behaviors by focusing on quality and durability over trends. The positioning is functional, emphasizing the performance and longevity of its products, promising gear that can withstand the demands of an active lifestyle. # Product The featured product is the YETI Crossroads Tote Bag, designed for versatility and durability. It is shown to have a spacious interior with multiple pockets, including a zippered top. The exterior features durable material that can easily be wiped clean, which is explicitly demonstrated in the ad. The bag is ideal for everyday use and outdoor activities, fitting things like chairs, blankets, water bottles, and snacks, as shown in the ad. The bag is designed to be a reliable and practical companion, addressing the need for a durable and versatile tote that can withstand various conditions and activities. # Visual style The ad has a natural and bright aesthetic with clear, stable shots that focus on demonstrating the product in a real-life setting. The editing is simple with quick cuts between scenes to maintain a steady pace. The production quality gives a UGC feel because it is shot outdoors with natural lighting. The pacing is moderate, syncing with the demonstration of the product's features and use. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The YETI Crossroads Tote Bag is placed on the tailgate of a truck. The message conveyed is to introduce the product and its initial setting, implying its use in outdoor or travel scenarios. The perspective is from the brand, showing the bag in a controlled, visually appealing way. The tone is straightforward and informative. - 00:01–00:04 00:01–00:04 The hand reaches inside the bag and then zips the top closed. This highlights the internal pockets and zippered closure. The perspective is from the user, demonstrating practical features of the bag, focusing on its functionality. The tone is practical and emphasizes usability. - 00:05–00:15 00:05–00:15 The bag is carried to the baseball field, a folding chair is taken from the bag, and the woman then sits in her chair with a drink and snack. This conveys the bag's portability and suitability for outdoor activities, as well as a comfortable and relaxed environment for the user. The perspective is from a user, emphasizing ease of use and enjoyment of the product in a real-life scenario. The tone is casual and relatable, showcasing the bag as part of a leisurely outdoor experience.

# Ad summary This ad features a person carrying a Yeti chair through various outdoor environments and settings it up to enjoy the scenery. The chair is shown being used while fishing, watching kids play sports, and sitting at a lookout point. # Brand positioning Yeti is presented as a lifestyle brand that caters to outdoor enthusiasts and active individuals. The brand is positioned in the high-end market, as the visuals suggest quality, durability, and a connection to nature. The ad showcases Yeti's association with adventure, relaxation, and support for an active lifestyle, emphasizing the brand's commitment to providing premium products for those who appreciate the outdoors. # Product The Yeti Trailhead Collapsible Chair is a portable and durable seating solution designed for outdoor use. The chair features a lightweight, collapsible design that makes it easy to carry and set up in various environments, from fishing streams to sports fields to scenic overlooks. The chair's construction suggests high quality and durability, with a sturdy frame and rugged fabric. The ad highlights the chair's versatility, showcasing its use in a range of outdoor settings and activities. It is for people who enjoy spending time outdoors and need a comfortable and convenient seating option. The ad subtly addresses the purchase barrier of portability by emphasizing the chair's ease of transport and setup. # Visual style The ad has a bright and natural aesthetic with high production quality, appearing as a hybrid between a user-generated video and a polished commercial. The editing style involves quick cuts to showcase different scenarios, maintaining a consistent pace with static shots. The cuts are not timed to the music. The overall effect is a visually appealing and engaging presentation of the product in various outdoor settings. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person is taking Yeti products out of the back of a car. - 00:01–00:02 A person is carrying a Yeti chair up to a scenic overlook. - 00:02–00:03 A person is carrying the Yeti chair, a Yeti cooler, and a bag across a field. - 00:03–00:05 A person is carrying the Yeti chair, a fishing rod, a Yeti lunch box, and a bag through the water. - 00:05–00:07 The chair is shown being carried from one location to the next. - 00:07–00:12 The chair is set up in a stream to fish from. - 00:12–00:14 The chair is set up at the sporting field and at the scenic overlook so the person can enjoy the view.

# Ad summary This ad promotes YETI drinkware that is officially licensed by the NRL Telstra Premiership. The ad highlights various drinkware styles and team logos available for purchase. # Brand positioning YETI is presented as a provider of high-quality, durable drinkware for sports enthusiasts. The brand aligns with a lifestyle of outdoor activities and sports fandom. YETI emphasizes a functional brand positioning by offering products designed to keep beverages at desired temperatures and showcasing officially licensed branding. The brand ignores typical competitor behaviors of promoting generic sports merchandise and instead focuses on premium drinkware. # Product The featured product is officially licensed YETI drinkware adorned with NRL Telstra Premiership team logos. The range includes tumblers, bottles, and can insulators, each designed for durability and temperature retention. These products are explicitly for fans of NRL teams, allowing them to showcase team pride while enjoying their favorite beverages. The drinkware features team logos and colors, making them a must-have for game days or everyday use. The ad addresses the purchase barrier of generic sports merchandise by offering high-quality, officially licensed options, making these products a worthwhile investment for dedicated fans. # Visual style The ad has a clean, polished aesthetic with a bright and consistent background. The editing style features static shots with smooth transitions between products. The production quality is high-end, giving it a commercial feel. The pacing is moderate and consistent throughout the ad. The cuts are timed to coincide with product displays, enhancing the overall presentation. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: A variety of YETI tumblers, each emblazoned with different NRL team logos, are displayed against a backdrop of a stadium and goalposts. - 00:01–00:17 00:01–00:17: The ad showcases various YETI drinkware products with NRL team logos, set against a stadium backdrop. Each product is displayed individually and in groups, highlighting different team designs and drinkware styles. - 00:17–00:19 00:17–00:19: The ad shows a variety of drinkware products against a stadium backdrop. The shot includes can insulators, bottles, and tumblers featuring NRL team logos.

# Ad summary This ad promotes YETI's Desert Bloom Collection by showcasing a group of women enjoying outdoor activities with various products from the collection in a desert setting. # Brand positioning YETI is presented as a high-end, durable, and stylish brand for outdoor enthusiasts. The brand aims to occupy the space of reliable gear that can withstand rugged conditions while still maintaining an aesthetic appeal. The tone is adventurous and promotes an active, outdoorsy lifestyle with friends. It ignores category norms by focusing on fashion-forward colors and designs alongside the core functionality. The brand positioning is both functional (durability, insulation) and emotional (community, exploration). # Product The ad features various YETI products in the Desert Bloom colorway, including the Skala 32L Women’s Hiking Pack, a two-tone lavender and purple backpack designed for women's hiking, the Rambler 26 oz Straw Bottle, a lavender-colored stainless steel water bottle with a straw lid, the Roadie 16 Hard Cooler, a lavender-colored hard cooler shown filled with ice, canned drinks, and limes, and the Camino 35 Carryall Tote Bag, a lavender and dark gray tote bag. These products are designed for outdoor activities and are portrayed as durable, stylish, and essential for enjoying time in nature. The ad conveys that these products are worth buying because they are high-quality items that enhance the outdoor experience, keeping drinks cold and gear organized. # Visual style The ad has a polished, commercial aesthetic with natural lighting and smooth transitions. The production quality is high, with clear shots and a focus on the products and outdoor setting. The visual motifs include recurring shots of the YETI products in the Desert Bloom colorway and outdoor landscapes. The pacing is moderate, with cuts every 1-2 seconds. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The YETI Desert Bloom Collection is introduced while women are seen outdoors. - 00:02–00:04 00:02–00:04: The Skala 32L Women's Hiking Pack is shown in use. The message is that the backpack is suitable for outdoor adventures. - 00:04–00:06 00:04–00:06: The Rambler 26 oz Straw Bottle is shown. The message is that this bottle keeps beverages cold during outdoor activities. - 00:06–00:08 00:06–00:08: The Roadie 16 Hard Cooler is shown with canned drinks and limes inside. The message is that this cooler is perfect for keeping drinks cold during outdoor adventures. - 00:08–00:10 00:08–00:10: The Camino 35 Carryall Tote Bag is shown being carried by a woman. The message is that this tote bag is ideal for carrying essentials during outdoor excursions. - 00:10–00:11 00:10–00:10: A group of people are seen camping and hanging out, showcasing the YETI products in use. The message is that YETI products enhance outdoor experiences.

# Ad summary This Meta image ad for YETI promotes their customisation services for Mother's Day. It features a YETI bottle held by a woman in front of a horse trailer and horses. The bottle has 'Sally' written on it, indicating the customisation option. # Brand positioning YETI is presented as a brand that offers durable and customisable products, ideal for gifting on special occasions like Mother's Day. The brand positions itself as providing high-quality, personalised items that stand out. The ad highlights the opportunity to create a 'one-of-a-kind gift,' suggesting YETI aims to offer unique products that differ from generic gifts. The focus on customisation indicates a functional benefit (personalisation) with an emotional appeal (creating a special gift). # Product The featured product is a YETI water bottle. It is light blue and made of metal, with a handle and a silver bottom. The bottle has 'SALLY' engraved on the front, showcasing the customisation option offered by YETI. It is designed for personalisation, allowing customers to add a name or text to make it a unique gift. The bottle is presented as a high-quality, durable item, suitable for daily use. The ad emphasizes the customisation aspect as a unique selling point, making it a thoughtful and personal gift. The setting, with horses and a horse trailer, suggests an outdoor lifestyle or specific use case, appealing to customers who enjoy such activities. # Visual style The ad features a mix of clear product focus with a blurred, naturalistic background. The production quality appears professional, with attention to detail in the product shot and background elements. The color palette is soft, with a light blue bottle and muted tones in the surrounding environment. The typography is clean and modern, supporting the brand's image. The overall style aims to be approachable and authentic, hinting at outdoor lifestyle imagery while maintaining a polished commercial aesthetic. This helps in grabbing attention in-feed by combining a clear product focus with a relatable, outdoor-inspired scene. # Hooks Headline: MOTHER'S DAY CUSTOMISATION # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text "MOTHER'S DAY CUSTOMISATION," conveying the message that YETI is offering customisable products specifically for Mother's Day. The brand is highlighting a seasonal offering and product feature to the audience. - A person is holding a YETI bottle with the name 'SALLY' engraved on it. The implication is that the bottle has been customised. The customisation is presented from the brand's POV as a desirable option. - The text 'MAKE A ONE-OF-A-KIND GIFT FOR THE MOTHER LIKE NO OTHER' encourages viewers to consider YETI's customisable products as a unique gift option. The brand is speaking directly to the audience. - The YETI logo is shown in the bottom right of the ad. This serves to reinforce brand recognition from the brand's POV.

# Ad summary The ad highlights AFL-licensed Yeti drinkware and barware, showcasing a variety of designs and team logos. It suggests that the wide selection of choices makes selecting just one team product challenging. # Brand positioning Yeti is presented as a premium provider of durable drinkware and barware, officially licensed by the Australian Football League (AFL). The ad emphasizes the brand's association with quality and team pride, allowing customers to support their favorite AFL team through high-end, branded merchandise. The products are positioned to appeal to passionate sports fans who value both functionality and representing their team allegiance. # Product The ad showcases a variety of officially licensed AFL drinkware and barware by Yeti. These include mugs, tumblers, cocktail shakers, and other drink containers, each adorned with logos and colors representing different teams in the Australian Football League. The products are presented as durable and high-quality, suitable for both hot and cold beverages. The variety of team options and product types are intended to offer something for every fan. The ad implies that choosing between the different team-themed products can be difficult due to the appeal of supporting one's favorite team. # Visual style The ad has a clean and simple aesthetic with a white background that emphasizes the products. The text is clear and easy to read. The overall production quality is polished and professional, typical of a product advertisement. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad presents various AFL-licensed Yeti drinkware and barware items, each featuring a different team logo. The message is that there's a wide selection of products to choose from. This is presented from the brand's perspective to showcase the variety available.

# Ad summary This ad showcases the YETI Daytrip 20L Tote Bag, highlighting its key features and design through text overlays and close-up shots. The ad emphasizes the bag's insulated design, durable materials, and functional elements like the MagSnap closure and HitchPoint Grid. # Brand positioning YETI is presented as a high-quality outdoor gear brand that prioritizes durability, functionality, and innovative design. The brand aims to occupy a space in the consumer's mind as the go-to choice for reliable and high-performing products built to withstand rugged conditions. YETI aligns with a lifestyle of outdoor adventure and exploration, promoting values of resilience, preparedness, and high performance. The brand pushes against the norm of flimsy, disposable outdoor gear and instead focuses on long-lasting, premium products. The brand positioning is both functional and emotional, offering practical solutions while also tapping into a sense of confidence and readiness for any adventure. # Product The featured product is the YETI Daytrip 20L Tote Bag, an insulated tote bag designed for carrying food, drinks, and other essentials while keeping them cool and protected. It features ColdCell Flex insulation to maintain temperature, a durable nylon weave for resistance to wear and tear, and a MagSnap closure for secure and easy access. The bag also includes a front stash pocket and a HitchPoint Grid for attaching accessories. The tote is described as 'the all-new insulated Daytrip 20L Tote Bag', suitable for day trips and outdoor activities. The ad conveys that the bag is a reliable and high-quality solution for keeping contents cold and organized. # Visual style The ad has a clean and polished aesthetic with a studio-lit setup. The editing style is static, with no cuts or transitions. The production quality is high-end, giving it a commercial feel. The pacing is slow and consistent. There is no audio-visual sync, as the visuals are not timed to music or voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a static shot of the YETI Daytrip 20L Tote Bag, introducing the product. - 00:03–00:05 The camera angle shifts to show the bag's interior with wooden utensils inside, demonstrating its capacity and purpose. Text overlays highlight the key features of the bag, such as the ColdCell Flex insulation and HitchPoint Grid, providing information about the bag's functionality.

# Ad summary This ad promotes the YETI Daytrip 20L Tote Bag, focusing on its insulated features and suitability for outdoor activities. The ad showcases the bag in various outdoor settings, highlighting its design and functionality. # Brand positioning YETI is presented as a high-quality, durable, and reliable brand designed for outdoor enthusiasts. The brand aligns with an active, adventurous lifestyle, focusing on functional products that can withstand rugged environments. YETI does not shy away from the premium price point of their durable, highly functional products. # Product The YETI Daytrip 20L Tote Bag is an insulated tote designed to keep contents cool while on the go. The bag features a durable exterior, a waterproof liner, and robust insulation to maintain temperature. It is spacious enough to hold food, drinks, and other essentials for day trips, picnics, beach outings, and boating adventures. Its design emphasizes both functionality and convenience, making it suitable for outdoor use. # Visual style The ad features a natural and polished aesthetic with a focus on outdoor settings. The editing style is smooth with static shots and slow zooms to highlight the product. The production quality is high, lending a commercial feel that supports the brand's premium positioning. The consistent use of natural light and outdoor environments creates a visual motif that reinforces the bag's suitability for outdoor adventures. The pacing is moderate, with steady shots that allow the viewer to absorb the details of the product and its use. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with visuals of the YETI Daytrip 20L Tote Bag in different outdoor settings such as the beach and on a boat. This introduces the bag and its versatility for various activities. - 00:04–00:07 00:04–00:07: A woman places a bottle of wine into the tote bag on the beach. This shows the bag in action, emphasizing its functionality for keeping beverages cold. - 00:07–00:10 00:07–00:10: The scene transitions to a boat, where the woman takes a sandwich out of the tote bag and eats it. This further demonstrates its use for storing and keeping food fresh. - 00:10–00:14 00:10–00:14: The woman is now sitting at a table in the woods, taking fruit out of the tote bag, continuing to highlight its use for outdoor meals and snacks. - 00:14–00:16 00:14–00:16: The ad concludes by showcasing the YETI logo and the tote bag one last time, reinforcing the brand and product.

# Ad summary This ad showcases the YETI Daytrip 20L tote bag as the ideal cooler for days spent outdoors. The bag is shown being used on a boat, paddleboard, and on the beach. # Brand positioning YETI is presented as a premium lifestyle brand catering to outdoor enthusiasts. The ad emphasizes YETI's ability to seamlessly integrate into active, nature-focused lifestyles. The brand differentiates itself by offering products that are both highly functional and aesthetically pleasing, designed to enhance outdoor experiences without sacrificing style or convenience. # Product The YETI Daytrip 20L Tote Bag is an insulated cooler bag designed for outdoor activities. It is shown being used on a boat, paddleboard, and at the beach, holding items like food containers, water bottles, and ice packs. The bag is white with YETI branding. The ad aims to portray the bag as a versatile and essential item for anyone who enjoys spending time outdoors, ensuring their food and drinks stay cool and fresh. # Visual style The ad has a natural, outdoor aesthetic with bright lighting and clear shots. The editing style is smooth, with transitions that highlight the product in different outdoor scenarios. The production quality appears high-end, suggesting a polished commercial. The pacing is moderate, with cuts timed to showcase different aspects of the bag and its uses. The video features natural lighting and clear shots to show the product in use. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman packing a YETI Daytrip 20L tote bag and then carrying it down wooden stairs to the beach. This conveys the bag's utility for beach outings. - 00:02–00:03 00:02–00:03 Next, the woman is seen sitting in a boat with the YETI tote bag next to her, enjoying a meal. This suggests that the YETI Daytrip bag is suitable for boating trips and keeping food fresh. - 00:03–00:06 00:03–00:06 The woman is then shown on a paddleboard, reaching into the YETI bag. The shot shows contents like food containers and drinks, implying the bag's usefulness for keeping items cool while paddleboarding. - 00:06–00:07 00:06–00:07 Finally, a static shot of the YETI Daytrip 20L tote bag is displayed against a neutral background, accompanied by text identifying the product. This provides a clear product showcase.

# Ad summary This ad is for the YETI Daytrip 20L tote bag. It is a simple product demo in which the bag is introduced with its main functional benefit—insulation. # Brand positioning YETI is presented as a brand that offers high-quality, durable, insulated products for outdoor activities, travel, and everyday use. The ad highlights the brand's commitment to innovation and functionality, showcasing how their products are designed to enhance the user's experience. YETI aims to occupy a space in the consumer's mind as a reliable and premium brand for those who value performance and durability in their gear. The brand's products are positioned as functional and useful for a wide variety of activities. # Product The Daytrip 20L Tote Bag by YETI is an insulated tote designed for carrying food and drinks. It is intended for anyone who needs to keep items cold or hot while on the go. Key features include its insulation, which helps maintain the temperature of its contents, and its 20-liter capacity, providing ample space for various items. The tote bag is an online exclusive. # Visual style The ad has a clean and minimalist aesthetic, using static shots and smooth transitions to showcase the product. The production quality is polished, giving it a high-end commercial feel. The pacing is slow and consistent, with static shots. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The YETI Daytrip 20L Tote Bag is displayed in various colors.

# Ad summary A man uses the YETI Daytrip 20L Tote Bag to carry and store food on a boat during a fishing trip. The ad demonstrates the bag's durability by showing it being sprayed with water and left on the deck of the boat. # Brand positioning YETI is presented as a brand that aligns with outdoor activities and providing durable, high-quality products that can withstand rugged conditions. The brand is positioned for people who enjoy fishing and require reliable gear. The ad conveys YETI's commitment to quality and functionality, highlighting its ability to meet the demands of outdoor enthusiasts. # Product The YETI Daytrip 20L Tote Bag is presented as an insulated tote bag designed for keeping food and drinks cold during outdoor activities. It features a durable, water-resistant exterior and is shown being used on a fishing boat. The ad focuses on the bag's ability to withstand water exposure and maintain its functionality in rugged conditions. The bag is shown being used to store and transport food items, emphasizing its practicality for outdoor adventures. # Visual style The ad has a natural, documentary-style aesthetic with simple editing. The production quality is high, providing a realistic feel. The pacing is slow and steady. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man walks along a dock carrying the YETI Daytrip 20L Tote Bag and a beverage. This moment introduces the man and the product in an outdoor setting, establishing the context for its use. - 00:02–00:03 00:02–00:03 The man is on the boat and prepares food, sprinkling seasonings into a container and placing it in the bag. The scene highlights the bag's capacity for storing food and its convenience for outdoor activities. - 00:03–00:05 00:03–00:05 The man is sitting on the boat, fishing equipment nearby, with the YETI bag placed on the boat seat. The shot emphasizes that the bag can be stored anywhere and withstand the water and weather conditions. - 00:05–00:06 00:05–00:06 The man sprays the YETI bag with water, demonstrating its water resistance. This action directly showcases the bag's durability and ability to withstand exposure to water. - 00:07–00:07 00:07–00:07 A product shot of the YETI Daytrip 20L Tote Bag with the text "THE ALL-NEW INSULATED DAYTRIP® 20L TOTE BAG." The shot highlights the YETI bag and its name.

# Ad summary This ad showcases the YETI Camino 20 Carryall Bag. The video features a person packing the bag with a YETI Ice pack, a container of fruit, and canned drinks. The person then throws a granola bar in the outer pocket, and heads off on a desert hike with the bag on their shoulder. # Brand positioning YETI is presented as a premium brand that caters to outdoor enthusiasts and those seeking durable, high-performance gear for their adventures. The brand is positioned as a provider of quality products that withstand the rigors of outdoor activities while maintaining functionality and style. By focusing on the utility of the Camino 20 Carryall Bag, YETI aligns itself with a lifestyle of exploration, adventure, and preparedness, suggesting that its products are essential tools for those who value both performance and reliability. # Product The YETI Camino 20 Carryall Bag is a durable and versatile tote designed for carrying essential items. It features a waterproof interior, sturdy handles, and an open-top design for easy access. The bag is shown being packed with a YETI Ice pack to keep items cool, a container of fruit, and canned drinks, highlighting its suitability for picnics, beach trips, and outdoor adventures. It also features an exterior pocket, demonstrated by placing a granola bar in it. The product addresses the need for a reliable and convenient way to transport food and drinks while keeping them cool and organized. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean and polished, but not overly produced, which supports the intended tone of authenticity. The pacing is slow and deliberate, with static shots that focus on product demonstration. The cuts are timed to coincide with product actions, creating a seamless audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a person placing a YETI Ice cooler pack into a blue YETI Camino 20 Carryall Bag. This establishes the bag's primary function: keeping items cool. - 00:02–00:06 00:02–00:06 The person adds a container of fruit to the bag. This shows that the bag can carry food items safely, indicating its versatility. - 00:06–00:09 00:06–00:09 Next, the person packs three cans of drinks into the bag. This further highlights the bag's capacity and its ability to carry beverages, reinforcing its suitability for outings. - 00:09–00:10 00:09–00:10 The person then puts a granola bar into an outer pocket of the bag. This emphasizes the bag's additional storage options and convenience. - 00:11–00:12 00:11–00:12 Finally, the person is shown walking down a desert trail with the bag slung over their shoulder. This depicts the bag in its intended environment, demonstrating its portability and alignment with an active lifestyle.

# Ad summary This ad promotes YETI drinkware and shows a variety of bottles and tumblers in different colors. The bottles are customizable with names or designs. The ad highlights the possibilities for personalization. # Brand positioning YETI is presented as a customizable brand of drinkware, offering a range of bottles and tumblers designed to meet individual preferences. The brand's positioning centers on allowing customers to express themselves through personalized designs and names on their products. The ad promotes a sense of individualization and creativity, suggesting that customers can make their YETI products unique and personal. YETI aims to occupy a space in the consumer's mind as a brand that values self-expression and offers high-quality, customizable drinkware. # Product The ad features YETI Rambler drinkware, including bottles and tumblers, emphasizing their customizable features. These drinkware items can be personalized with names, designs, or drawings using the 'Ai CUSTOM' option. The products come in various colors and sizes, catering to different preferences and needs. The USPs highlighted are the ability to create a unique, personalized product and the range of customization options available. The ad showcases different design ideas, such as names, numbers, drawings, and logos, implying the versatility of the customization process. The ad does not explicitly mention purchase barriers but focuses on the creative possibilities, encouraging viewers to explore their design ideas and personalize their own YETI drinkware. # Visual style The ad features a clean, modern aesthetic with a focus on showcasing the YETI products against solid, brightly colored backgrounds. The editing style consists of static shots with smooth transitions between different product displays. The production quality is polished, resembling a professional commercial. The pacing is quick, with cuts every second, creating a dynamic viewing experience. The visuals are timed to match the changes in the background color and product design. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a light blue YETI Rambler bottle with a pink lid. The name 'ALEX' is engraved on the bottle. - 00:01–00:02 00:01–00:02 The scene transitions to a red YETI tumbler with a shooting star design. The text 'CUSTOMISED FOR YOU' appears above the tumbler, emphasizing the personalization aspect. - 00:02–00:05 00:02–00:05 A variety of YETI drinkware products are shown, each with different colors and customized designs, including names, numbers, and drawings. The text 'YOUR RAMBLER' is displayed. - 00:05–00:08 00:05–00:08 The ad continues to showcase more personalized YETI products with unique designs, highlighting the 'Ai CUSTOM' option. - 00:08–00:11 00:08–00:11 The ad concludes with a series of YETI products, each featuring a different customized design, reinforcing the message of personalization.

# Ad summary This advertisement showcases a split between the Trailhead and Hondo chairs made by Yeti. The videos shows the different sizes available while being showcased in different environments to demonstrate how the chairs are the toughest way to take it easy. # Brand positioning Yeti is presented as a high-quality brand that caters to outdoor enthusiasts and those who appreciate relaxation. The brand positions itself in the premium outdoor gear market, emphasizing durability and versatility. The chairs are shown in various environments, from camping to beaches to backyards, aligning with an active and leisurely lifestyle. Yeti focuses on both functional and emotional aspects, showcasing the chairs' toughness and the comfort they provide. # Product The ad features two chair models by Yeti: the Trailhead and the Hondo chairs. The Trailhead chair is a lightweight, packable chair designed for outdoor adventures like camping and hiking, offering a balance of comfort and portability. The Hondo chair is a heavier, more robust chair designed for stationary relaxation settings such as backyards and beaches. Both chairs are presented as "the toughest way to take it easy," implying their durability and comfort in any setting. The ad highlights the chairs' versatility by showing them in different use occasions and environments. The ad showcases different sizes and color options for each chair model, addressing potential purchase barriers by emphasizing options for varied preferences and needs. # Visual style The ad has a polished look, using natural light to enhance the outdoor scenes. The editing style uses static shots with smooth transitions, and the production quality is high, giving a commercial feel. The pacing is slow, with a consistent tempo that emphasizes relaxation and durability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with people sitting around a campfire. - 00:01–00:02 The ad transitions to friends relaxing in a backyard. - 00:02–00:03 The ad shows a person relaxing at the beach. - 00:03–00:19 The ad loops the same scenes over.

# Ad summary This image ad features two men sitting in the Trailhead Field Chair in front of a mountain. The ad is trying to highlight how lightweight the Trailhead Field Chair is by showing the men sitting in the chairs out in nature. # Brand positioning This brand is presented as catering to outdoor enthusiasts and adventurers who value lightweight, portable gear. The brand positions itself as providing high-quality, reliable equipment for activities like hiking, camping, or fieldwork. The focus on portability and convenience suggests that the brand aims to simplify outdoor experiences, enabling users to enjoy nature without cumbersome gear. The aesthetic shown aligns with a rugged, natural lifestyle, appealing to those who seek functionality and durability in their equipment. # Product The Trailhead Field Chair is a lightweight, portable chair designed for outdoor use. It is depicted in a natural setting, suggesting it is suitable for activities like hiking, camping, or fieldwork. The chair features a foldable design for easy transport and storage, addressing the purchase barrier of bulky outdoor gear. Its lightweight nature allows users to carry it comfortably on trails or in the field. The chair is presented as a practical and convenient seating solution for outdoor enthusiasts, providing comfort and utility without adding significant weight to their load. # Visual style The ad features a naturalistic visual style with a focus on authenticity and ruggedness. The production quality appears to be high, with crisp focus and natural lighting that highlights the outdoor setting. The image treatment is minimal, aiming to capture the true colors and textures of the environment and the product. The typography is clean and bold, ensuring readability against the background. This style contrasts with overly polished or stylized ads, creating a sense of reliability and connection to nature. The visual approach is designed to enhance scannability and stop power in the feed by presenting a genuine and inviting scene. # Hooks Headline: THE LIGHTWEIGHT TRAILHEAD® FIELD CHAIR # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing two men seated outdoors, creating a scene of relaxation and utility in nature. This is intended to immediately place the viewer in a specific context of use. The audience experiences this scene from a bystander's perspective, observing the interaction and setting. - The ad highlights the "LIGHTWEIGHT" feature of the product. The intention is to directly communicate the product's portability. The brand is telling the audience about the unique selling proposition. - The ad transitions to displaying the product name, "TRAILHEAD® FIELD CHAIR." The intention is to identify the product explicitly and provide a clear understanding of its function. The brand is clearly labeling the product being sold.

# Ad summary This ad highlights the features of the YETI Rambler Travel Straw Mug, emphasizing its leakproof design, cup holder compatibility, comfortable handle, and suitability for various activities. # Brand positioning YETI is presented as a brand synonymous with durability, reliability, and innovation in the drinkware market. The ad showcases the brand's commitment to providing high-quality products that cater to the needs of active individuals. By highlighting functional features such as the leakproof straw lid, cup holder compatibility, and comfortable handle, YETI positions itself as a brand that prioritizes both practicality and performance. The brand aligns with a lifestyle that values outdoor adventures, fitness, and on-the-go convenience, all while maintaining a functional, no-frills approach. # Product The YETI Rambler Travel Straw Mug is presented as a durable and convenient drinkware option designed for individuals on the go. The mug features a leakproof straw lid to prevent spills and messes, a comfortable handle for easy carrying, and a design that is compatible with standard cup holders. It is made of stainless steel to ensure durability and temperature retention. The ad emphasizes the mug's versatility, showcasing its use in various settings such as in a car, at the gym, and on outdoor adventures. The mug is positioned as an essential accessory for anyone seeking a reliable and spill-free hydration solution. # Visual style The ad features a clean and straightforward aesthetic, with clear product shots and minimal distractions. The editing style is simple, with quick cuts between scenes to highlight different use cases. The production quality is polished, with good lighting and clear visuals, creating a professional and reliable feel. The pacing is consistent, with cuts timed to emphasize key product features. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showcasing the YETI Rambler Travel Straw Mug in a gym setting, emphasizing its association with fitness and active lifestyles. - 00:02–00:04 The scene transitions to show the mug fitting perfectly in a car's cup holder, highlighting its convenience for commuters and travelers. The tagline "CUP HOLDER COMPATIBLE" reinforces this message. - 00:04–00:06 The ad features a woman holding the mug while sitting on bleachers, underscoring its practicality for everyday use. The tagline "COMFORTABLE HANDLE" draws attention to a key design feature. - 00:05–00:07 The mug is shown inside a backpack with outdoor gear, emphasizing its suitability for outdoor adventures and rugged environments. The tagline "LEAKPROOF STRAW LID" highlights the mug's ability to prevent spills in any situation. - 00:07–00:09 The ad concludes with a man drinking from the mug on a beach, reinforcing its appeal for active individuals and outdoor enthusiasts. The tagline "GET A GRIP ON YOUR HYDRATION" encourages viewers to prioritize staying hydrated while on the go.

# Ad summary This ad showcases YETI's drinkware products. The ad features an assortment of cups and bottles in different shapes and sizes. The products are rotated and stacked, accompanied by a drumbeat audio track. The text, "TOUGH IN ALL SHAPES AND SIZES," is overlaid. # Brand positioning YETI presents itself as a provider of durable, high-quality drinkware. The brand aims to occupy the space in the consumer's mind as the go-to choice for people who need reliable products in a variety of shapes and sizes for different uses. The brand's tone is straightforward and functional, focusing on product attributes and variety rather than emotional appeals or lifestyle affiliations. It avoids aspirational messaging, focusing instead on simple design and durability, and pushing against disposable drinkware. # Product The ad features a variety of YETI drinkware products, including cups, bottles, and straw mugs. These products come in various shapes and sizes, and multiple colors. All products feature the YETI logo and are designed to be durable, as highlighted by the on-screen text: "TOUGH IN ALL SHAPES AND SIZES." The drinkware is for a general audience looking for robust, reusable containers. # Visual style The ad has a polished, product-focused aesthetic with clean visuals and a neutral gray background. The editing style features quick cuts and product rotations, timed with the beat of the background music. The production quality is high, resembling a commercial with studio lighting. The pacing is consistent, with fast cuts and transitions, creating a dynamic rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP AU.YETI.COM/DRINKWARE # Point of view - [object Object] # Storyline - 00:00–00:01 A collection of YETI cups, bottles, and straw mugs are displayed on a gray background. - 00:01–00:02 A set of YETI bottles in various colors is presented. - 00:02–00:04 A single red YETI cup rotates in the center of the frame. - 00:04–00:05 A collection of YETI straw mugs in different colors is shown. - 00:05–00:06 A single blue YETI cup rotates in the center of the frame. - 00:07–00:09 YETI cups are stacked on top of each other. - 00:10–00:14 A group of YETI drinkware is displayed with text that says, "TOUGH IN ALL SHAPES AND SIZES."