How Yepoda.fr Advertises on Meta

# Ad summary This ad features an image of a blonde woman modeling the Yepoda eye patches. The image copy focuses on the benefits of the eye patches, stating they reduce the appearance of eye bags in 15 minutes, hydrate, and decongest. # Brand positioning Yepoda is presented as a modern and effective skincare brand that focuses on visible results. The brand seems to target those seeking quick and easy solutions for common skincare concerns, such as eye bags and puffiness. Yepoda aims to position itself as a solution for achieving a refreshed and youthful appearance without the need for heavy makeup like concealer. The ad emphasizes the brand's commitment to vegan products, catering to consumers who prioritize ethical and natural skincare options. # Product The product being advertised is Yepoda's The Depuff Eyespresso, which are depuffing caffeine and green tea eye patches. These eye patches are designed to reduce the appearance of eye bags in just 15 minutes while also hydrating and decongesting the under-eye area. Marketed for those seeking a quick and effective solution to tired-looking eyes, the patches are presented as a vegan skincare option, addressing the purchase barriers for consumers looking for cruelty-free and natural products. The ad highlights the convenience and speed of the product, emphasizing its ability to provide visible results in a short amount of time. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and its effects. The lighting is soft and diffused, creating a bright and airy feel. The overall aesthetic is modern and approachable, emphasizing natural beauty and the efficacy of the product. The image appears professionally shot, with a high level of polish and attention to detail. The use of a simple gradient background and clear product placement contributes to a scannable, in-feed friendly layout. # Hooks Headline: Plus besoin d'anti-cernes # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating the product's main benefit: eliminating the need for concealer. This message intends to highlight the product's effectiveness in improving the under-eye area, so the brand tells it from the perspective of the customer who no longer needs heavy makeup to hide dark circles. - Next, the ad highlights two additional benefits: reducing the appearance of bags in 15 minutes and hydrating + decongesting. These points aim to showcase the product's quick action and multiple benefits from the brand's point of view. - Finally, the ad calls out that the product is 100% Vegan. This detail conveys that the brand values ethical and natural ingredients, sharing this from the brand's perspective.

# Ad summary This ad promotes the Yepoda K-Beauty starter kit. It uses a French-language voiceover and text overlays to show a woman applying the products in order, noting the step in the process each product contributes. # Brand positioning Yepoda positions itself as a gateway to K-Beauty. By offering a beginner-friendly skincare set, the brand aims to make the complex world of Korean skincare more accessible and less intimidating. The ad presents a simplified routine that pushes against the norm of complicated skincare regimens, promising an easy entry point into K-Beauty. # Product The featured product is a five-piece Yopoda K-Beauty starter kit which includes: 1) The Calm Balm: a hemp and coconut oil cleansing balm that removes makeup; 2) The Bubble Double: a cleanser that clarifies skin; 3) The Mist Have: a hyaluronic acid face mist that hydrates skin; 4) The Make My Day Cream: a daily moisturizer that nourishes skin; and 5) The Midnight Magic: a cream that revitalizes skin. The ad walks through the steps of a skincare routine using each of the products, highlighting their individual functions and contributions to overall skin health. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the products and the woman's skincare routine. The editing is straightforward, primarily consisting of cuts between each step of the routine. The production quality feels polished, lending credibility to the products. The pace is moderately quick, maintaining interest without overwhelming the viewer. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Découvrez votre routine K-Beauty dès aujourd'hui (Discover your K-Beauty routine today) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens by flashing the phrase "LE MOMENT EST VENU" and introducing the "premier set K-Beauty" available at a discounted price of 39€ (down from 69€). The intention is to draw viewers in with a celebratory introduction to Korean skincare and an immediately highlighted offer. - 00:02–00:03 00:02–00:03 The ad transitions to a close-up shot of a woman's face, signaling the start of a skincare routine demonstration. This is from a customer POV, inviting viewers to envision themselves using the product. - 00:03–00:04 00:03–00:04 The woman is shown applying The Calm Balm to her face, while text identifies this as "ÉTAPE 1: Nettoyage profond" (Step 1: Deep cleansing). This educates viewers on the first step in the routine and emphasizes the product’s cleansing properties. - 00:05–00:07 00:05–00:07 Next, she applies The Bubble Double, labeled as "ÉTAPE 2: Clarifier" (Step 2: Clarify). This continues the skincare routine demonstration, highlighting the second step and the product's clarifying function. - 00:07–00:08 00:07–00:08 The woman applies The Mist Have, identified as "ÉTAPE 3: Hydrater" (Step 3: Hydrate). This reinforces the routine's steps, now focusing on hydration. - 00:09–00:11 00:09–00:11 The ad displays her applying The Make My Day Cream, with the overlay "ÉTAPE 4: Nourrir" (Step 4: Nourish), continuing the routine and emphasizing the product's nourishing qualities. - 00:11–00:14 00:11–00:14 Lastly, the woman applies The Midnight Magic, labeled as "ÉTAPE 4: Revitaliser" (Step 4: Revitalize), concluding the skincare routine and spotlighting the final product's purpose. - 00:15–00:17 00:15–00:17 The ad concludes by showcasing all five products together, alongside the text "Découvrez votre routine K-Beauty dès aujourd'hui" (Discover your K-Beauty routine today). This is designed to summarize the product set and encourage viewers to start their own routine immediately.

# Ad summary The advertisement showcases the skincare products of Yepoda that include: The Porefect Pad, the Depuff Eyespresso decongestant eye patches, The Purify Hero serum, The Repair Hero serum, the Make My Day cream, and the sunscreen stick. The woman in the video shows her face, which has minimal makeup on, as she is applying each product. The advertisement's goal is to show how these products can give you a 'glass skin' look. # Brand positioning Yepoda presents itself as a skincare brand focused on achieving "glass skin" through exfoliation. The brand aligns with a beauty routine that emphasizes clean, clear, and luminous skin. Their positioning ignores the norm of brands promoting products that cover skin imperfections, rather, they aim to enhance natural skin through skincare, not makeup. Yepoda offers a range of products designed to be incorporated into a multi-step skincare routine, with a focus on exfoliation, hydration, and protection. The brand emphasizes the synergy between its products to achieve optimal results. # Product The ad features a range of YEPODA skincare products. The Porefect Pad is an exfoliating toner pad enriched with rose water, AHA, BHA, and PHA designed to provide a thorough exfoliation. The Depuff Eyespresso decongestant eye patches help depuff and refresh the under-eye area. The Purify Hero serum contains BHA and is used for exfoliation. The Repair Hero serum is designed to replump and deeply hydrate the skin while preventing aging. The Make My Day cream serves as a hydrating moisturizer. The sunscreen stick protects the skin from sun damage, especially important when following an exfoliating routine. The products all work together to provide clear, smooth, and radiant 'glass skin'. # Visual style The ad has a polished and clean aesthetic. The lighting is natural. The editing style uses quick cuts. The production quality is between a UGC feel and a polished commercial. There is no visual motif. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Bref, c'est ton signe d'adopter cette routine pour avoir une vraie glass skin ce printemps. # Point of view - [object Object] # Storyline - 00:00–00:04 The video opens with a woman applying skincare to her face, she acknowledges imperfections but pivots to showcasing her skincare routine for achieving 'glass skin.' - 00:04–00:12 She introduces the Porefect Pad toner pads from YEPODA, emphasizing their rose water, AHA, BHA, and PHA enrichment for exfoliation. The perspective is from the creator, sharing her routine with the audience. - 00:12–00:18 The creator applies more Porefect Pad toner pads to her face, and uses the time that it is sitting on her face to apply the Depuff Eyespresso decongestant eye patches. - 00:18–00:24 Moving on, the creator introduces the Purify Hero serum, highlighting its BHA content for exfoliation, and applies it to her face. The message continues to build on the routine for achieving 'glass skin' through exfoliation and targeted treatments. - 00:25–00:30 The woman introduces the Repair Hero serum, explaining its replumping, hydrating, and anti-aging benefits, then shows herself applying the product to her face. The perspective is from a beauty enthusiast sharing a personal routine, which lands as friendly and accessible. - 00:31–00:37 The creator applies the Make My Day cream for hydration, and finishes with the sunscreen. The segment continues the personal routine narrative. - 00:37–00:42 The woman shares the results of her skincare routine, highlighting that her skin is clearer, smoother, and more luminous. She is happy with the results of the products. The message is intended to persuade the audience to adopt the routine for similar results. - 00:42–00:47 The creator concludes with a call to action, suggesting that viewers should adopt this routine to achieve 'glass skin' this spring. The message is aimed at encouraging viewers to take action and try the routine themselves, finishing on a positive and aspirational note.

# Ad summary This ad for Yepoda's 'The Mist Have' face mist uses social proof in the form of star ratings and the number of reviews, followed by a focus on a primary functional attribute. It emphasizes long-lasting hydration for up to 24 hours. The product is showcased against a clean, light blue background. # Brand positioning Yepoda is presented as a skincare brand with Korean roots, blending tradition with modern skincare science. The brand aims to create effective and enjoyable products that fit seamlessly into daily routines. With its Korean name displayed alongside the English branding, Yepoda positions itself as bringing unique K-beauty secrets to the global market. This approach allows it to stand out by offering specialized skincare knowledge, packaged for a contemporary audience seeking both efficacy and a touch of exotic self-care. # Product Yepoda's 'The Mist Have' is a facial mist designed to hydrate the skin for up to 24 hours. The mist contains hyaluronic acid and lavender. It is packaged in a clear bottle with a silver spray nozzle and white label featuring the product name and key ingredients. The product aims to provide long-lasting hydration. The mist is for anyone looking for a convenient and effective way to keep their skin moisturized throughout the day. # Visual style The ad features a clean, minimalist aesthetic. The product is centrally located against a soft gradient background. The production quality is high, with clear focus and lighting. The typography is simple. The overall style gives a sense of sophistication. # Hooks Headline: C'est prouvé : elle hydrate la peau pendant # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the product's positive ratings, as indicated by a 4.8/5 star review and +3000 avis. The message conveyed is that the product is well-regarded by other customers, aiming to build trust. This section of the story is being told by the customer, which is based on review data from other customers. - The ad emphasizes the primary benefit of the product which is to hydrate skin for 24 hours. This focuses on the core functional benefit to attract potential buyers. The brand is conveying the point about hydration. - The ad specifies that the mist is a facial mist with hyaluronic acid and lavender. This highlights the key ingredients and clarifies what type of product it is. This portion is conveyed by the brand as a product explainer.

# Ad summary This ad showcases Ycpoda's essential skincare products for the summer. It features a flat lay of the products alongside other essentials and encourages viewers to purchase the full-size versions to receive mini offers. # Brand positioning Ycpoda is presented as a brand offering essential skincare solutions, particularly for the summer season. The ad emphasizes the convenience of their products, suggesting they are perfect for on-the-go use and fit easily into a small bag. The brand aligns with a minimalist lifestyle, focusing on "essentials" and compact sizes. The brand positioning leans towards functional simplicity, providing necessary skincare without unnecessary complexity. # Product The ad features Ycpoda skincare products, specifically highlighting their availability in compact, travel-friendly sizes. These products are positioned as "essentials" for the summer. The ad mentions that purchasing the full-size products will result in receiving mini offers. The products are shown alongside other everyday items like keys, a comb, and a lollipop, implying they are designed for easy integration into a daily routine. The compact size and emphasis on essential use cases suggest these products are for individuals who prioritize convenience and minimalism in their skincare regimen. # Visual style The ad features a clean, minimalist aesthetic with a flat lay arrangement. The production quality appears polished. The color palette is soft and pastel, contributing to a light and airy feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a flat lay featuring skincare products alongside other essentials like keys and a comb. - 00:02–00:09 The text overlay highlights a special offer for buying a full-size product and receiving mini offers.

# Ad summary This ad for Yepoda features a woman showing off her radiant skin, then advertising the K-Beauty set and demonstrating how to use the products to achieve glowing skin. The ad ends with testimonials from women showcasing their radiant and seemingly filter-free skin. # Brand positioning Yepoda is presented as a brand specializing in K-Beauty skincare sets. The brand seems to position itself on the functional benefit of achieving radiant skin through a complete routine contained in one single set. Yepoda aligns with the growing trend of K-Beauty and the associated multi-step skincare routines. Its focus appears to be on providing a simplified approach to this trend by offering all necessary products in one purchase, thereby appealing to consumers looking for convenience and effective skincare solutions. # Product The ad features a Yepoda K-Beauty skincare set that is advertised as providing a complete routine in one set. The set includes several products designed to work together to achieve radiant skin. Mentioned are the double cleanse, hydration, luminosity, and renovation steps in the skincare routine. The individual products shown include face wash, mist, mask, and serum, each designed to target specific aspects of skin health. The ad emphasizes that this complete set is intended for anyone seeking a simple path to radiant skin, addressing the potential barrier of piecing together an effective skincare regimen. The ad is telling the viewer this product is worth trying for convenience and a complete routine. # Visual style The ad features a polished and bright aesthetic, typical of skincare commercials. The editing style is quick with several cuts to showcase different products and steps, suggesting efficiency. The production quality appears high, with soft lighting and close-ups on skin textures, creating a sense of authenticity and reliability. The pacing is quick, with an estimated 40 cuts per minute, ensuring the viewer remains engaged. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's face, her skin glowing in natural light. - 00:00–00:01 This sets the stage by showcasing the desired outcome of using the product: radiant skin. - 00:01–00:04 The camera transitions to a shot of a hand placing a Yepoda box on a table, surrounded by several individual skincare products. - 00:01–00:04 This visual introduces the product being advertised, highlighting the completeness of the K-Beauty set and suggesting a comprehensive skincare solution. - 00:04–00:05 The ad cuts to a close-up of a pink, foamy substance, likely a face wash, to demonstrate the double cleanse step of the routine. - 00:04–00:05 This shows the viewer the initial cleansing process, implying a thorough and effective start to skincare. - 00:05–00:07 The ad shows a woman applying an oil-based cleanser to her face, massaging it in gently. - 00:05–00:07 The implication is that this is the first step in the double cleanse and emphasizes the gentle nature of the product. - 00:07–00:08 The ad then showcases the "Mist Have" product, highlighting it with droplets running down the bottle. - 00:07–00:08 This emphasizes the hydration aspect of the routine. - 00:08–00:08 The ad cuts to a woman spraying mist on her face. - 00:08–00:08 This emphasizes how to apply the mist and shows it in action. - 00:09–00:10 The ad then shows a woman applying a yellow-toned face mask. - 00:09–00:10 This showcases the luminosity aspect of the routine. - 00:10–00:12 A close up of the serum and another woman applies it to her face. - 00:10–00:12 This emphasizes the renovation aspect of the routine. - 00:12–00:15 The ad then shows women with different skin tones. - 00:12–00:15 The ad ends with them holding up the Yepoda box and smiling, showing off their clear skin, emphasizing the radiant results from using the product.

# Ad summary This ad is for Yepoda's hyaluronic acid lavender face mist, which is described as a 3-in-1 product that tones, refreshes, and hydrates the skin. The ad features a visually appealing product shot against a soft, textured background, emphasizing the brand's Korean origins and the product's key ingredients. # Brand positioning Yepoda is presented as a modern, skincare brand that embraces its Korean origins, as indicated by the Korean text alongside the brand name, as well as the 'Made with love in Korea' badge on the product packaging. The brand aims to occupy a space in the consumer's mind as a source of effective skincare solutions with a touch of Korean beauty expertise. The brand emphasizes natural ingredients like hyaluronic acid and lavender, positioning itself as a provider of gentle yet effective skincare. The brand's positioning appears to be emotional, promoting a lifestyle of self-care and confidence through healthy, radiant skin. # Product The advertised product is Yepoda's "The Mist Have" hyaluronic acid lavender face mist, which is described on the image ad as a "3-en-1" product that is intended to tone, refresh, and hydrate the skin. It is marketed as a facial mist containing hyaluronic acid and lavender. The ad aims to convey that this face mist is worth trying or buying because it offers a convenient multi-functional solution for skincare, combining toning, refreshing, and hydrating benefits in a single product. The inclusion of hyaluronic acid and lavender highlights the product's focus on natural and beneficial ingredients. # Visual style The ad has a clean and polished visual aesthetic, with a focus on showcasing the product in a studio-shot style. The image treatment includes soft lighting and subtle color grading, which give the ad a fresh and modern look. The typography integration is clean and legible, with a focus on highlighting key product benefits and ingredients. The overall visual style aligns with platform norms, making the ad easily scannable and likely to capture attention in-feed. # Hooks Headline: Hydratation 3-en-1 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting that the product is a 3-in-1 solution that can hydrate, tone, and refresh the skin. The brand is attempting to showcase how the product can offer the audience multiple benefits in one use. It aims to entice the viewer with the convenience and value of having a single product that addresses various skincare needs. - The ad then focuses on the product itself, displaying the Yepoda 'The Mist Have' facial mist. The brand attempts to show that the product is made with hyaluronic acid and lavender. The brand attempts to further elaborate on the product's appeal, emphasizing the natural ingredients, and reinforces the brand's identity and product line.

# Ad summary The ad showcases a K-Beauty starter set by Yepoda, highlighting various skincare products like face mist, night mask, cleansing products, and day cream, accompanied by a price offer to encourage trial. # Brand positioning Yepoda is presented as a brand specializing in K-Beauty routines, offering a starter set to make the products accessible to consumers. The brand is positioned as a gateway to Korean skincare, aiming to simplify the process by providing essential products in one set. The use of the Korean word "예쁘다" (yeppoda) on the product packaging reinforces the brand's Korean identity and suggests a focus on achieving a beautiful complexion through a carefully curated skincare regimen. The brand aims to democratize K-beauty and make it approachable, possibly targeting those new to Korean skincare trends. # Product The advertised product is the Yepoda "The Starter Set," which includes a range of skincare items designed to initiate a K-Beauty routine. The set features five distinct products: "The Mist Have" (a face mist), "The Midnight Magic" (a night mask), "The Bubble Double" (cleanser), "The Calm Balm" (a cleansing balm with Olive & Coconut Oil), and "The Make My Day Cream" (a day cream). Each product is designed for a specific step in a skincare routine, offering a complete regimen from cleansing to moisturizing. The starter set is explicitly positioned as an entry point into K-Beauty, suggesting that it is easy to use and suitable for beginners. The products included cover various skincare needs, from hydration to cleansing to nourishment, addressing potential barriers related to routine complexity or product selection. # Visual style The ad uses a clean, product-focused visual style with a soft yellow gradient background to create a bright and inviting atmosphere. The products are centrally arranged and individually labeled to highlight the starter set's components. The use of a product display format, combined with clear product labels and a price offer, suggests a direct and informative approach. The image's high production quality and balanced composition make it visually appealing and easy to scan, likely designed to capture attention in a social media feed. # Hooks Headline: Démarrez votre routine K-Beauty # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase "Démarrez votre routine K-Beauty," which means "Start your K-Beauty routine," immediately setting the context and inviting viewers to explore Korean skincare. The brand is speaking directly to the consumer, aiming to engage those interested in or curious about K-Beauty. - Next, the ad showcases "The Starter Set", indicating that Yepoda is offering an entry point into K-Beauty, the brand is offering the solution and telling the audience that they can have a K-Beauty routine now and easily. - The ad then highlights a discounted price of 39€, crossed out 69€, creating a sense of urgency and value to incentivize purchase. The brand is speaking from a promotional standpoint, aiming to convert interest into sales by highlighting the affordability of the starter set. - Below the price, the individual products are displayed and labeled: "Brume pour le visage" (face mist), "Masque de nuit" (night mask), "Nettoyant à base d'eau" (water-based cleanser), "Nettoyant à base d'huile" (oil-based cleanser), and "Crème de jour" (day cream). This is the brand highlighting the products included and their purpose, showcasing the range of products included in the kit.

# Ad summary The ad promotes Yepoda skincare products, focusing on achieving a 'glass skin' look without makeup. It features a woman demonstrating her skincare routine using several Yepoda products, emphasizing their hydrating and illuminating properties to achieve a natural, fresh, and long-lasting glow. # Brand positioning Yepoda is presented as a skincare brand focused on achieving a natural, radiant, and healthy complexion, promoting the concept of 'glass skin' through a simple skincare routine rather than heavy makeup. The brand aligns with values of natural beauty, hydration, and long-lasting skincare benefits. It pushes against the norm of relying on makeup for achieving a flawless look, instead promoting skincare as the primary method. The brand positioning is both functional, highlighting performance and simplicity, and emotional, emphasizing confidence and natural beauty. Several products are shown with functional differences, but they all align with the brand's identity of promoting a radiant and hydrated complexion. # Product The ad features multiple Yepoda skincare products, each contributing to a 'glass skin' look. 'The Mist Have' is a revitalizing, relaxing, and hydrating face mist used to refresh and prepare the skin. The 'Repair Hero' is a serum that soothes skin and repairs the skin barrier. The 'Glow Hero' is a serum meant to calm, nourish, and provide anti-aging benefits that boosts hydration and gives a glowing finish. 'The Day Light' is a cold water mix-in niacinamide moisturizer meant to hydrate, purify, and refresh. The products are showcased for their hydrating, anti-aging, and radiance-boosting properties, aiming to provide a natural and long-lasting glow. The ad addresses the purchase barrier of needing makeup to achieve a flawless look by offering skincare alternatives. # Visual style The ad features a polished, commercial aesthetic with a hybrid feel, blending elements of a professional commercial with a UGC vibe. The editing style includes quick cuts and static shots. The pacing is consistent, and many of the text overlays are timed to the speaker’s lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman touches her cheek, highlighting its natural glow. - 00:02–00:04 She holds up several products and introduces the concept of achieving 'glass skin' through skincare. - 00:04–00:09 She presents 'The Mist Have,' explaining it hydrates and prepares the skin for the routine. - 00:10–00:18 She presents 'The Repair Hero,' stating it calms and repairs the skin's barrier. - 00:18–00:22 She says that she can already feel the difference and that her skin is more hydrated. This continues her explanation of how the 'Repair Hero' calms and repairs the skin barrier. - 00:22–00:33 She shows the 'Glow Hero' and 'Day Light' product, mixing them together, calling the combination 'the ultimate duo for infinite, ultra luminous skin.' - 00:33–00:40 She states that the serum gives 'the glass skin effect,' boosting hydration for a brilliant finish. This is the final step in the routine being shown. - 00:40–00:45 She touches her face, highlighting the natural, fresh, and long-lasting effect.

# Ad summary A creator shows the before and after results of her skin after using Yepoda's The Porefect Pad. She highlights its ability to exfoliate, reduce the visibility of pores, and regulate sebum. # Brand positioning Yepoda is presented as a beauty brand that focuses on providing simple and effective skincare solutions. The brand emphasizes accessible luxury and effective results. The brand positions itself as a solution for sensitive skin with its emphasis on gentle exfoliation. # Product Yepoda's "The Porefect Pad" is a skincare product designed to gently exfoliate the skin, reduce the visibility of pores, and regulate sebum production. The product comes in a jar with heart-shaped pads that are pre-soaked, making the routine simple and effective. It's designed for people with sensitive skin, and the ad highlights that it leads to smoother, more luminous skin with visible results from the first applications. # Visual style The ad has a polished UGC feel, resembling a casual yet professional beauty tutorial. The editing style includes quick cuts to showcase the product and its application, maintaining a consistent pace. The lighting is natural, and the color grading enhances the skin tones. The visuals are synced with the voiceover to emphasize key product benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Écris « ROUTINE » en commentaire et je t'envoie tout # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by showing a dramatic before-and-after transformation of her skin. - 00:03–00:05 The creator introduces "The Porefect Pad" as the secret behind her skin transformation and holds up the product. - 00:05–00:09 The creator describes her previous skin condition as having an irregular texture with visible pores, showing her skin up close to emphasize these issues. - 00:09–00:14 The creator then showcases the product's unique heart-shaped pads and its pre-soaked formulation, which she states makes the routine simple and effective. - 00:14–00:20 The creator, along with a younger girl, demonstrates the application of the pads, emphasizing the gentle exfoliation they provide. She mentions that she has very sensitive skin. - 00:20–00:26 The creator, still wearing the pads, shares that they have helped refine her skin's texture and reduce the visibility of pores, leading to a clearer complexion. She states that they help regulate sebum. - 00:26–00:32 The creator revisits the before-and-after visuals, highlighting the improved smoothness and luminosity of her skin after using the product. - 00:32–00:35 The creator and the young girl appear again, with the creator restating that she cannot live without the product and that it's a small gesture that changes everything. - 00:35–00:38 The creator asks viewers to write "routine" in the comments and says she will share her complete routine.

# Ad summary A woman in her bathroom speaks to the camera about the Yepoda porefect pad, an exfoliating pad that's gentle on skin and cleans, exfoliates, and takes care of skin even for those with sensitive skin. # Brand positioning Yepoda is a skincare brand that prioritizes gentle exfoliation as a key step to healthy, radiant skin. The brand seems to target those with sensitive skin, with its use of a 'smooth' side that provides additional moisture during the exfoliation process, and a 'textured' side to gently exfoliate. The brand positions itself as a solution for those who may have neglected this essential skincare step, positioning themselves as an easy, gentle alternative. # Product The Yepoda The Porefect Pad is an exfoliating pad designed to gently exfoliate and cleanse the skin. The pads feature two sides, one textured and one smooth. The textured side is used to exfoliate the skin gently, while the smooth side helps the skin absorb the product in the pad. The pads are soaked with a solution with AHA, PHA, and BHA, to cleanse, exfoliate, and take care of skin, even for those with sensitive skin. # Visual style This ad features an unpolished aesthetic, in the style of UGC content. It seems as though the ad was filmed on the front-facing camera of a phone, in natural bathroom lighting. The ad also features quick cuts to keep things moving, and a pink and white color scheme to match the product being advertised. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator shows the audience images of skin with enlarged pores, explaining that it's not because of bad skin, it's because the viewer may not be exfoliating correctly. - 00:07–00:09 The creator then dries her face with a towel after washing it. - 00:09–00:16 The creator then picks up a jar of Yepoda pads, taking out one of the pads from the jar. She points out that one side is textured and one side is smooth, and says she is almost out of the product. - 00:16–00:28 The creator begins to exfoliate her skin with the textured side of the pad, mentioning that it exfoliates gently. Then, she switches over to the smooth side of the pad to help her skin absorb the product. - 00:28–00:36 The creator explains that the product cleans, exfoliates, and helps people with sensitive skin. She shows her skin, mentioning it is glowing even before she's applied her skincare routine. - 00:36–00:43 The creator encourages the audience to give exfoliating pads a try, mentioning they will really see a difference. She then blows a kiss to the audience.

# Ad summary A woman promotes a skincare routine using three Yepoda products: The Mist Have, The Repair Hero, and The Day Light during the day, and The Night Light at night. She applies them throughout the day and night to keep her skin looking fresh. # Brand positioning Yepoda is presented as a brand that offers skincare solutions for both day and night routines. The brand promotes a lifestyle of self-care and maintaining healthy, hydrated skin. It positions itself as a provider of gentle, oil-free options, particularly targeting those seeking to achieve a natural glow without heavy or oily formulas. The products showcased are designed to work together, ensuring a complete skincare regimen for all-day and overnight care. # Product The ad features a skincare routine consisting of Yepoda products. It starts with The Mist Have, a face mist with hyaluronic acid for hydration. This is followed by The Repair Hero, a serum aimed at replumping the skin. The Day Light, an oil-free formula, is highlighted as a key product for hydrating the skin during the day, providing a perfect base for makeup. The ad then transitions to an evening routine, featuring The Night Light, a night cream designed to hydrate the skin overnight and optimize hydration, promising an incredible glow by morning. The ad focuses on these products' ability to hydrate and maintain a healthy skin appearance, and how the products integrate into daily routines, emphasizing their suitability for both day and night use. # Visual style The ad has a polished UGC feel, with bright natural lighting and simple transitions. Editing is quick with simple cuts. The production quality is high, contributing to an approachable yet trustworthy tone. The pacing is consistent, around 15-20 cuts per minute, keeping the video engaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman rubs her face with her hands. - 00:00–00:04 00:00–00:04 The creator cheerfully introduces the segment, positioning it as the ideal skincare routine as we are in the middle of a seasonal change. - 00:04–00:06 00:04–00:06 She holds up and sprays "The Mist Have" onto her face. - 00:06–00:10 00:06–00:10 The creator showcases the product "The Repair Hero", placing it in her palm and applying to her face. - 00:10–00:13 00:10–00:13 The creator displays the third product "The Day Light", placing it in her palm and applying to her face. - 00:13–00:17 00:13–00:17 She describes "The Day Light" as the best oil free product that hydrates the skin. - 00:17–00:22 00:17–00:22 The creator shows off her made up face, post skincare routine and makeup, showcasing that everything looks great as a result of her routine. - 00:22–00:25 00:22–00:25 A transition to the creator in a workout set, to introduce the night routine. - 00:25–00:34 00:25–00:34 The creator shows the "The Night Light" product, applying to her face. - 00:34–00:39 00:34–00:39 The creator shows off the results of the routine. - 00:39–00:41 00:39–00:41 The creator encourages the viewer to try the products.

# Ad summary This ad features multiple skincare products from Yepoda presented as a flatlay mimicking a mobile app notification to draw the customer in. # Brand positioning Yepoda is presented as a skincare brand focused on hydration and achieving a glowing complexion. The brand appears to specialize in providing complete routines designed for effective skincare. Its products' names evoke a sense of calm and repair, suggesting that Yepoda emphasizes a holistic approach to skincare. The brand seems to take a playful and approachable stance, as indicated by its name which, phonetically, sounds like the question "Yep, Oda?", adding a touch of friendliness. # Product The ad features multiple Yepoda skincare products, each designed to address specific needs. 'The Calm Balm' is likely a soothing and moisturizing product, potentially for sensitive skin. 'The Repair Hero' appears to be a serum or treatment focused on repairing and rejuvenating the skin. 'The Mist Have' is a facial mist designed to hydrate and refresh. 'The Bubble Double' might be a dual-action cleanser or treatment that creates bubbles for a deep clean. 'The Make My Day Cream' is likely a daily moisturizer designed to hydrate and protect the skin throughout the day. Each product is presented as part of a complete routine focused on hydration and radiance. # Visual style The ad has a clean, brightly-lit aesthetic with a focus on showcasing the products in a flatlay arrangement. The use of soft lighting, pastel colors, and a clean background creates a polished yet approachable feel. The integration of a mobile app notification mimics a platform-native UI, designed to grab attention in-feed. The typography is modern and legible, enhancing scannability. The overall style is minimalist, emphasizing the brand's focus on simplicity and efficacy. # Hooks Headline: Rappel Routine complète: hydratation + éclat # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image is presented from the brand's perspective, showcasing a variety of their skincare products. The intention is to introduce the breadth of the brand's product range and highlight their combined effect, emphasizing a complete routine. - The ad mimics a mobile app reminder popping up on the user's phone. This element aims to grab attention and present the products as an essential routine. The brand is using a familiar digital notification format to prompt consideration. - From the customer's perspective, the final step is to click one of the options on the notification. The choices “Oui” and “Absolument oui” implying strong agreement and further enticing the viewer to purchase the routine.

# Ad summary The ad features a woman describing and showing her night time glass skin routine using Yepoda products. # Brand positioning Yepoda is presented as a Korean skincare brand focused on providing effective products and routines for glass skin. The brand's positioning is functional, with a focus on effectiveness, ingredients, and visible results. The tone of the brand is approachable, fun, and playful. The brand pushes against the norm by providing a simplified, step-by-step routine with a focus on hydration. # Product Yepoda offers a range of skincare products designed to provide the user with "glass skin." The first product shown is the Calm Balm, used as part of a double cleansing process to remove impurities, makeup, and sunscreen. The next product is the Bubble Double, a foam cleanser with salicylic acid. The Porefect Pad is an exfoliating pad designed to refine skin texture. The Mist Have is a mist with hyaluronic acid intended to be ultra-hydrating and refreshing. The Repair Hero is a serum said to have a repulping and hydrating effect. Finally, the Glow Hero is a serum with bakuchiol, described as “glass skin in a bottle.” All the products are designed to work together as a nighttime routine for brighter, clearer skin. # Visual style The ad has a polished and natural aesthetic. The editing style consists of quick cuts timed to the voiceover. The ad has a UGC feel that supports the casual and friendly tone. The pacing is fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman drinks from a glass with a straw and presents a question she received in the comments. - 00:02–00:06 The woman shows all of the products that she uses in her glass skin routine and states that her glowing makeup look starts with good skincare. - 00:06–00:15 She begins demonstrating her nighttime routine by introducing The Calm Balm, which she uses to remove makeup and sunscreen, describing it as a good double cleanse. - 00:15–00:20 She continues with the Bubble Double cleanser which she applies to her face. - 00:20–00:27 The woman applies the Porefect Pad, exfoliating pads for refining her skin’s texture. - 00:27–00:33 The woman sprays the Mist Have onto her face. - 00:33–00:39 She rubs the Repair Hero serum into her skin for a repulping and hydrating effect. - 00:39–00:47 The woman shows the combo of the Midnight Magic night cream and the Glow Hero serum and says this will hydrate her skin in depth. She mixes the products on her hand and applies them to her face. - 00:47–00:52 She states that all of these steps will provide a luminous tint and glass skin.

# Ad summary This ad shows a collection of YEPODA products in mini sizes for travel or on-the-go use. # Brand positioning YEPODA is presented as a brand that offers a complete skincare routine in convenient, miniature sizes, perfect for travel or on-the-go use. The brand positions itself as aligning with a lifestyle that values skincare even while traveling or moving. The products are presented in visually appealing packaging, suggesting a focus on aesthetics. The brand occupies a space for consumers who want to maintain their skincare routine without the bulk of full-sized products, offering a functional benefit of portability while maintaining the emotional benefit of skincare. # Product The ad showcases a set of miniature skincare products from YEPODA, designed for travel and convenience. The set includes multiple products, such as 'The Calm Balm,' 'The Make My Day Cream SPF 30,' and 'The Mist Have'. The primary function of this product set is to provide a complete skincare routine in small, travel-friendly sizes. The set is presented as being suitable for travel, as it is shown placed in a clear bag, a suitcase, and attached to a rolling suitcase. The ad shows a woman using the balm on her face and drops serum onto her face. The ad tells the viewer the set is easy to use anywhere. # Visual style The ad has a polished aesthetic with a UGC feel. It features quick cuts and smooth transitions. The production quality is professional, giving it a commercial look. There are no visual motifs or stylistic patterns. The pacing is consistent, with quick cuts throughout the ad. Audio and visual elements are synced to create a dynamic effect. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The hand moves an assortment of skincare bottles around on a white shelf. - 00:02–00:03 A clear YEPODA bag is shown with skincare bottles inside in front of a pool to insinuate traveling. - 00:03–00:04 A pink cosmetic bag is placed inside of a suitcase along with other items to further insinuate traveling. - 00:04–00:05 The bag is shown outside while attached to the handle of a suitcase. - 00:05–00:06 The cosmetic bag is placed inside of airport security along with skincare products. - 00:06–00:07 A finger scoops cream out of the small container. - 00:07–00:08 A woman rubs the cream into her face. - 00:08–00:09 Drops of serum are placed on a woman's face. - 00:09–00:11 The clear YEPODA bag is shown holding all of the skincare products.

# Ad summary An ad for Yepoda The Mist Have, a facial spray, focuses on its hydrating qualities. A woman is holding the product. # Brand positioning Yepoda presents itself as a skincare brand, focusing on quality ingredients, such as hyaluronic acid and lavender. The brand emphasizes product efficacy, as demonstrated by the ad’s claim that its facial mist hydrates the skin for 24 hours, which is backed by customer reviews and high ratings. The brand's positioning is both functional (hydration) and sensory (lavender). # Product Yepoda The Mist Have is a facial mist with hyaluronic acid and lavender. The product claims to hydrate the skin for 24 hours, which is supported by positive customer reviews and a high rating of 4.8/5. The facial mist is presented as a hydrating product. # Visual style The ad has a clean, minimalist aesthetic, with a focus on the product and the person holding it. The lighting is soft and even, creating a bright and inviting atmosphere. The color palette is limited to blues, pinks, and white, which creates a calming and serene feel. # Hooks Headline: C'est prouvé: elle hydrate la peau pendant # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an assertion of product efficacy, validated by customer reviews. This message seeks to establish credibility and trust in the product's ability to deliver on its hydrating claims. This is from the brand's perspective. - The ad highlights the specific duration of hydration provided by the product. This quantifiable information helps to build confidence in the product's performance and positions it as a reliable skincare solution. This is from the brand's perspective. - A woman holds the product. This serves to showcase the product in a real-life context, making it more relatable and appealing to viewers. It helps the viewer envision themselves using the product as part of their skincare routine. This is from the customer's perspective.

# Ad summary This image ad showcases Yepoda's 'The Depuff Eyespresso' eye patches. The ad uses a close-up shot of a woman with the eye patches applied under her eyes, alongside text highlighting the product's benefits, such as reducing puffiness and hydrating the skin. # Brand positioning Yepoda is presented as a modern skincare brand offering solutions for common skin concerns. The brand focuses on a functional approach, emphasizing ingredients and visible results. It positions itself as a provider of targeted treatments, like the eye patches, designed to address specific issues such as puffiness and dehydration, aligning with a lifestyle that values efficient and effective skincare. # Product The advertised product is 'The Depuff Eyespresso' by Yepoda, a set of eye patches designed to reduce puffiness and hydrate the under-eye area. These patches contain caffeine to boost the eye contour and are intended for use under the eyes. The product claims to reduce the appearance of puffiness in 15 minutes and provides hydration and decongestion. It is presented as an easy-to-use solution for quick and visible results, addressing the need for a refreshed and revitalized under-eye appearance. The ad shows the product being used by someone with visible eye patches. # Visual style The ad features a clean, minimalistic studio shot with soft lighting and a neutral color palette. The image has a highly polished production quality, with clear product placement and simple graphic overlays to highlight key benefits. The typography is large and bold, aiming for easy scannability in-feed. Overall, the visual style conveys a modern and functional aesthetic. # Hooks Headline: Dites adieu aux yeux gonflés # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the headline 'Dites adieu aux yeux gonflés' (Say goodbye to puffy eyes), setting the main intention to eliminate the problem of puffy eyes. The brand presents this message to immediately capture the viewer's attention with a promise of a solution. - The ad proceeds to point out features in green labels, such as 'Réduit l'apparence des poches en 15 min*' (Reduces the appearance of bags in 15 min*), 'Hydrate + décongestionne' (Hydrates + decongests), and 'Boost contour des yeux à la caféine' (Boosts eye contour with caffeine). The brand states these benefits to educate the viewer about the product's efficacy and ingredients. - The ad shows a model using the eye patches and the product packaging. The customer experiences the use of the product and sees the packaging, creating a practical view to reinforce product awareness and demonstrate its application.

# Ad summary A young woman demonstrates how to use Yepoda The Day Light and The Night Light creams. She states that The Day Light cream has a rose scent and soothes the skin, which is perfect for after getting sunburnt. She also states that The Night Light cream hydrates skin in depth. She follows this routine to keep her skin smooth and prevent it from feeling sticky. # Brand positioning Yepoda is presented as a brand that offers skincare products that are formulated without oil, making them ultra-light. The brand aims to occupy a space in the consumer's mind that values effective hydration without the heavy or greasy feel often associated with traditional moisturizers. The brand values a lightweight formula for the consumer. # Product The featured product is Yepoda's The Day Light and The Night Light creams. The Day Light is a daytime moisturizer designed to soothe the skin with a rose scent. The Night Light cream is a nighttime moisturizer, used to hydrate in depth. Both are formulated without oil, giving them an ultra-light formula. Purchasing either product in a full size results in a mini duo light offered. Together, these creams provide a comprehensive routine for smooth, non-sticky skin. # Visual style The ad has a clean, polished aesthetic with a UGC feel, suggesting a genuine customer experience. The editing style includes quick cuts and static shots, maintaining a consistent rhythm throughout. The production quality is a hybrid, blending elements of a polished commercial with a casual, relatable vibe. The cuts are timed to align with the music beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video begins with a general statement about a common summer skin problem. - 00:03–00:07 The video continues with the presenter revealing the Yepoda The Day Light and The Night Light creams. The audience sees what the presenter likes to use to fix her skin problems. - 00:07–00:15 The presenter lists an offer for a mini duo light product if a consumer purchases one of the full-sized light products. - 00:15–00:20 The video then details the key features and benefits of each cream. The audience sees how the creams are made without oil, and therefore are lightweight. - 00:20–00:30 The presenter discusses how The Day Light cream has a rose scent, will keep skin appeased after getting sunburnt, and follows this by stating that The Night Light cream is useful for hydrating in depth. - 00:30–00:41 The presenter tells viewers to trust her, and with this routine, their skin will become smooth and not sticky.

# Ad summary This ad promotes Yepoda brand's Vitamin C skincare products. A woman describes how her grandmother told her that yuza contains more Vitamin C than lemon. She tells three reasons to use Vitamin C and then uses the different products by Yepoda. # Brand positioning Yepoda is presented as a Korean skincare brand focused on youthful, radiant skin. The brand aligns with a skincare-focused lifestyle, offering products that promote a healthy and glowing complexion. The brand's positioning is functional, emphasizing the performance and benefits of its products for achieving desired skincare results, such as firmer, detoxified, and radiant skin. # Product The products include 'The C-Tox' Vitamin C Mud Mask, 'The C-Boost Hero' serum with 15% Vitamin C, and 'The Lip Treat' balm with yuza and shea butter. The C-Tox detoxifies and firms the skin, featuring a Vitamin C and curcuma combination. The C-Boost Hero serum contains 15% pure Vitamin C and is used to illuminate the face. The Lip Treat contains yuza and shea butter, and repairs the lips, leaving them moisturized. These products address concerns about dullness and damage. # Visual style The ad has a polished UGC feel, with a light and airy aesthetic. The editing style includes quick cuts and static shots. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The presenter drinks from a glass mug while sharing what her grandmother used to tell her about yuza. - 00:01–00:03 00:01–00:03 The presenter says that yuza has more vitamin C than lemon. - 00:03–00:06 00:03–00:06 The presenter stirs yuza tea in a cup. She says that her grandmother used to prepare it often and she believes that was the secret to her glowing skin. - 00:06–00:09 00:06–00:09 The presenter holds up a glass mug and talks about the secret to her grandmother's glowing skin. - 00:09–00:12 00:09–00:12 She then says, to get real results, it has to be applied directly, before pumping a lotion on her hand and rubbing it in. - 00:12–00:17 00:12–00:17 She holds up three Yepoda products while stating that she is going to give three reasons to use Vitamin C in the skincare routine. - 00:17–00:22 00:17–00:22 The presenter then shares that the first reason to use vitamin C is because it stimulates collagen for firmer skin, and that is what The C-Tox does. - 00:22–00:31 00:22–00:31 The presenter shows the texture of The C-Tox. She says that the Vitamin C and curcuma combo detoxifies the skin and gives it bounce. She applies the mud mask and then shows the fresh look of her skin after. - 00:31–00:35 00:31–00:35 The presenter continues to state how the mask is an essential part of her routine, and then states that vitamin C reduces melanin. - 00:35–00:38 00:35–00:38 She says that Vitamin C reduces melanin to even skin tone. - 00:38–00:48 00:38–00:48 The presenter says that is why she loves The C-Boost Hero serum and applies it to her skin, remarking that it gives her the 'glass skin' look that she loves. - 00:48–00:52 00:48–00:52 Finally, the presenter says that vitamin C is a super antioxidant that repairs the skin. - 00:52–01:07 00:52–01:07 The presenter says that The Lip Treat au Yuza is essential to repairing the lips. She adds that it is an exclusive reserved for the Yepoda Fam. She ends by asking what the viewer's grandmother's secret is. - 01:07–01:09 01:07–01:09 The presenter drinks from the glass mug.

# Ad summary This ad showcases the YEPODA brand and how to achieve perfect "glass skin" even with makeup by using an exfoliating pad, a serum, and a cream. The ad is delivered from the perspective of a customer, who walks through the process step by step. # Brand positioning The YEPODA brand is presented as a premium Korean skincare brand that values healthy and glowing skin. It aims to occupy the space in the consumer's mind as a solution for achieving a flawless "glass skin" look, even when wearing makeup. The brand promotes a lifestyle where skincare is a crucial step for anyone who uses makeup. The brand positions itself as pushing against the norm of makeup causing skin issues. The brand positioning is both functional (providing clear skin) and emotional (providing the user the confidence to use makeup without causing skin problems). # Product The products featured in the ad are all from YEPODA: The Perfect Pad, Purify Hero serum, and The Delight cream. The Perfect Pad are exfoliating pads to use before applying makeup. They clean, exfoliate, and hydrate the skin. The Purify Hero is a natural exfoliating serum with BHA for a smooth and glowing skin. The Delight cream provides deep hydration so the user can have exfoliated, hydrated, and glowy skin. # Visual style The ad uses a polished commercial aesthetic with soft, diffused lighting. The production quality is high-end, giving a clean and professional look. The editing style features quick cuts, keeping the pace fast and engaging. The camera work is primarily static, with minimal movement, allowing the focus to remain on the subject and products. The pacing is quick, with a high cuts per minute, which maintains viewer attention. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A woman is talking about the issues of having "cakey" skin and foundation that peels. She explains that this comes from skincare, and not bad makeup skills. - 00:08–00:11 The woman explains that she is going to show how to achieve a beautiful glass skin result, even with makeup. - 00:11–00:17 The woman introduces the first step: exfoliating the skin. She is holding the Perfect Pad from YEPODA, one of their best products. - 00:17–00:24 She picks one pad to show that it is pre-infused with a product. The pads clean, exfoliate, and hydrate the skin. - 00:24–00:45 She picks the textured side of the pad. On clean skin, she passes the pad all over her face, insisting on the chin and nose. - 00:45–00:49 She then adds that it is rechargeable, so the user only needs to repurchase the refill. - 00:49–00:51 She presents the second step of the routine: applying serum. She uses the Purify Hero. - 00:51–00:56 She presents the product as a natural exfoliating serum with BHA to make the skin smooth and glowing. She applies all over her face. - 00:56–01:01 She then presents the third and final step: cream. She uses The Delight, which allows good hydration and deepness. - 01:01–01:05 The woman explains that now, the skin is ready for makeup because it is exfoliated, hydrated, and glowy. - 01:05–01:11 She uses a foundation, and this time the user will not have a cakey effect. - 01:11–01:14 The woman is applying foundation, explaining that it looks good and provides glow. - 01:14–01:19 The woman is now with makeup on, showing off her beautiful glass skin and perfect complexion.