How Olay Advertises on Meta

# Ad summary This ad features twin content creators advertising Olay body wash at Costco. # Brand positioning Olay aims to position itself as a brand that offers luxurious and high-quality skincare products accessible to the everyday consumer, bridging the gap between high-end spa experiences and daily self-care routines. By offering its new essential botanicals body wash in a Costco 3-pack, Olay pushes against the norm that luxury products are exclusive, high-priced items. The brand promotes an emotional connection through sensory experience, emphasizing pleasant scents that evoke feelings of relaxation and indulgence. The functional aspect of skincare is secondary to the emotional benefit of feeling pampered and rejuvenated, placing Olay in a space where consumers care about quality ingredients and delightful experiences. # Product The advertised product is the Olay Essential Botanicals Body Wash, available in a 3-pack exclusive to Costco. The pack includes three 23.6 fl oz bottles, each with a different scent and formula: Vanilla Cream & Honey, Passionflower & Lychee, and White Tea & Bergamot. These body washes are infused with essential oils, formulated for visibly radiant skin. The USPs emphasized are the luxurious scents that provide a spa-like experience and the value offered by purchasing a 3-pack. The body washes are for anyone who enjoys a fragrant and indulgent shower experience, promoting a sense of luxury in everyday life. The ad aims to address the purchase barrier of high prices by offering a three-pack at Costco, suggesting a great value and making it easier to try different scents. # Visual style The ad has a clean, bright, and upbeat aesthetic with a UGC feel. It combines polished commercial elements with more casual, vlog-style footage shot in real-world locations like Costco and a home bathroom. The editing style is quick cuts, with an estimated 15-20 cuts per minute, to maintain an energetic pace. The production quality is a hybrid of UGC and polished commercial, giving it an accessible, authentic feel. The camera work is steady with selfie-style and tripod shots, ensuring the product and hosts are always in focus. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two women in a Costco aisle hold up a package of Olay body wash. - 00:00–00:02 Female 1 expresses excitement about a new product at Costco, setting a casual, friendly tone, and sharing their perspective as a shopper. - 00:02–00:05 Building on this enthusiasm, Female 2 asks a rhetorical question, implying that the product smells great and creates a spa-like atmosphere. - 00:05–00:07 In response to the question about smelling like a spa, Female 1 agrees and states that they are going to be smelling good, reinforcing the benefit of using the product to make you smell great. - 00:07–00:12 The twins state the name of the product and rave about how good it smells after it just arrived at Costco. - 00:12–00:19 Continuing the review, the two hosts describe the scents, including Vanilla Cream & Honey, Passion Fruit & Lychee, and White Tea & Bergamot. - 00:21–00:24 Female 1 calls the product luxurious. Then both hosts say Olay did it again. - 00:24–00:26 Referencing the value for a three pack.

# Ad summary The ad features a woman in a bathroom who sarcastically asks her husband, Scott, why he needs to carry around a gallon of water. She then says that people should talk to her about hydration, and holds up the Olay Berry Passionate body wash. The woman then mentions that her skin feels like pure chinchilla and shows the other body washes. In the shower, she starts to use Olay body wash. The ad returns to the woman after the shower in a towel, who says her husband will turn the marriage wagon around after smelling her. # Brand positioning Olay is presented as a brand with a line of body washes that will keep the user's skin hydrated and feeling great. The brand seems to be following competitor behaviors as it positions its products as a functional solution to hydrate the skin, while adding the emotional benefit of making the skin feel amazing, and a boost to the user's confidence.. # Product Olay body washes are designed for people who want hydrated, great feeling skin. The product is used in the shower and is presented as a product that hydrates the skin so well, it will feel like pure chinchilla. The product line is offered in three scents: Berry Passionate, Mango Tango, and Lime It Up. The Olay Berry Passionate is made of passionfruit and guava, while the Mango Tango is made of mango and hibiscus. All three are 24/7 freshness body washes with Vitamin B3 Complex. # Visual style The ad has a UGC feel, with the woman recording the video in her bathroom. The editing style is quick, and the pace of the ad is upbeat, matching the tone of the woman speaking. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman sarcastically asks her husband why he needs to carry around a gallon of water. - 00:07–00:14 She then pivots to discussing hydration, while picking up the Olay Berry Passionate body wash. - 00:15–00:19 The woman questions if the viewer has felt her skin lately, and states it feels like pure chinchilla, implying it's very soft and luxurious. - 00:20–00:21 The woman shows the three scents of body wash that Olay has to offer. - 00:21–00:34 The woman is then in the shower, demonstrating how she uses the Olay body wash and dances while she does. - 00:35–00:44 The woman steps out of the shower in a towel and says once her husband gets a smell of her drenching in Mango Tango, their marriage will turn around.

# Ad summary An ad for Olay's Super Serum Body Lotion featuring a creator/influencer who expresses that she's been intentional about leveling up her nighttime routine. She demos the product and discusses its benefits. # Brand positioning Olay is presented as a trusted skincare brand that can improve your skin as you mature. They offer accessible, simple, effective products that allow the consumer to "level up" their routines. Their body lotion contains ingredients found in quality facial care, pushing against the norm of lower-quality ingredients in mass-market body care. # Product Olay Super Serum Body Lotion has more than 5 skincare ingredients to address signs of aging. It aims to provide luminous and resilient skin. The product contains a serum complex with Niacinamide, AHA, Collagen Peptide, Vitamin C, and Vitamin E. The lotion is lightweight, non-greasy, and melts right into the skin. It's for users who want to level up their skincare routine with something simple that works. # Visual style The ad is polished and has a clean aesthetic. The shots are mostly static with smooth transitions. The pacing is quick, with cuts every 1-2 seconds. The shots are timed with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out Olay's Super Serum Body Lotion. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator shares that her skincare game has changed as she has matured. - 00:03–00:07 She introduces that she partnered with Olay to put the audience on to their Super Serum Body Lotion, and says it's so good. - 00:08–00:11 She notes she's been really intentional about leveling up her nighttime routine. - 00:11–00:14 She shows examples, like upgrading her pajamas and creating space where she's focused on herself. - 00:15–00:20 She brings back the Super Serum Body Lotion and shares that it's lightweight, not greasy, and melts right into the skin. This builds on the previous moment, introducing the featured product as part of the upgraded night routine. - 00:21–00:26 She states that it's packed with over five skincare ingredients like niacinamide, vitamin C, and collagen peptide. - 00:26–00:31 She then says that you can actually see the difference. She claims that her skin looks smoother, brighter, and more even. - 00:31–00:34 She expresses that it's something simple, but it's made a difference in how she feels at the end of the day. - 00:34–00:39 She wraps up by saying that if you want to level up your skin with something simple that actually works, check out Olay's Super Serum Body Lotion, and that you're gonna love it.

# Ad summary A woman pretends to be two different versions of herself to show the difference between not moisturizing and moisturizing with Olay intensely hydrating body lotion. # Brand positioning Olay is presented as a brand focused on providing intensely hydrating body lotion, promoting dewy and radiant skin. The brand offers a range of body lotions tailored to different skin needs, emphasizing visible results and healthy-looking skin. Olay positions itself as a solution for achieving bouncier and more radiant skin through the use of skin-loving ingredients. The brand promotes a sense of care and indulgence in skincare, encouraging consumers to prioritize their skin's health and appearance. # Product Olay intensely hydrating body lotion is a skincare product designed to deeply moisturize and improve the skin's texture and appearance. It is formulated with skin-loving ingredients to make skin bouncier and more radiant. The lotion is available in multiple varieties, each targeting specific skin concerns such as dryness, dullness, and uneven tone. Each different lotion has different ingredients targeted for different desired outcomes. # Visual style The ad has a UGC feel, shot in a bathroom with natural lighting. The editing style uses quick cuts to transition between the woman's different versions and product shots. The production quality is polished, giving it a commercial feel despite the casual setting. The pacing is quick, with cuts timed to the rhythm of the voiceover. The visual motifs include split screens and product close-ups. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a split-screen of the woman acting as two different versions of herself. - 00:02–00:07 00:02–00:07: The woman, dressed in a robe, speaks directly to the camera, announcing her partnership with Olay and holding up Olay intensely hydrating body lotion. This establishes the ad's purpose and introduces the featured product. - 00:07–00:11 00:07–00:11: The split screen continues. One version of the woman is irritated that the other is putting on lotion and taking up space. The first woman asks if the second woman will apologize for accidentally bumping her. - 00:11–00:18 00:11–00:18: The modern version of the woman holds up the body lotion. She expresses that she didn't mean to kick up dust from the crusty, dusty legs of the unmoisturized version. The unmoisturized version responds with, "Excuse me?" - 00:18–00:23 00:18–00:23: The modern version speaks to the camera, holding the Olay intensely hydrating body lotion, asking the audience, "Can't you see how visibly dewy and radiant my skin is?" - 00:23–00:32 00:23–00:32: The modern version states that the condition of her skin is all because of Olay's intensely hydrating body lotion, which makes skin bouncier and radiant with its skin-loving ingredients, and that the viewer needs some of it. - 00:32–00:39 00:32–00:39: The modern version questions if the unmoisturized version will apologize for never moisturizing. The modern version holds up a collection of Olay lotions. - 00:39–00:45 00:39–00:45: The modern version tells the unmoisturized version to take some of the Olay lotion and that the viewer will notice a difference in her skin and that the skin really needs it. - 00:45–00:49 00:45–00:49: The modern version states that the viewer will notice a difference in their skin and it really needs it.

# Ad summary This ad for Olay body wash uses a comedic before-and-after approach to demonstrate the brand's relevance across generations, specifically highlighting its limited-time mocktail-inspired body wash collection. # Brand positioning Olay is presented as a modern and relevant skincare brand that can be enjoyed by women across different generations and life stages. The brand aims to occupy a space in the consumer's mind as a provider of fun, fragrant, and hydrating body care products. By partnering with an influencer to promote its limited-edition mocktail-inspired body wash collection, Olay aligns with a lighthearted, trendy, and enjoyable lifestyle, pushing against the norm of strictly functional skincare marketing. The brand's positioning is both functional (moisturizing) and emotional (evoking happy, summery vibes and nostalgia). # Product The featured product is the limited-time mocktail-inspired body wash collection by Olay. The collection includes three variants: Lime It Up (Lime & Bergamot), Berry Passionate (Passionfruit & Guava), and Mango Tango (Mango & Hibiscus). These body washes are designed to offer a refreshing and fragrant shower experience, reminiscent of popular mocktail drinks. The body washes come in large, clear bottles that showcase the colorful and fruity formulations inside. They are said to be 24/7, indicating long-lasting fragrance. The unique selling point is the mocktail-inspired scents that provide a fun and refreshing twist to everyday body care. The use occasion is during a shower or bath, and the ad addresses the purchase barrier by highlighting the limited-time availability, encouraging immediate purchase. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is relatively high, with good lighting and clear visuals. The pacing is consistent, and the cuts often sync with the voiceover lines, enhancing the overall flow of the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 A woman dressed in a 2006-style outfit and heavy makeup is preparing to go out, stating she's going to Ashley's where she and her friends are going to make mocktails and hang out with Tyler and Brandon. This sets up the "before" scenario, showcasing a trend and style of the past. - 00:07–00:09 00:07–00:09 The same woman, now in a more modern outfit and natural makeup, appears wearing a flower lei and holding three bottles of Olay body wash. She says, "I'm sorry, did somebody say mocktails?" The story shifts to a present-day persona and introduces the Olay product line. - 00:10–00:13 00:10–00:13 The 2006 version of the woman reappears and states, "I'm partnering with Olay." The ad merges the two personas, indicating the brand's long-standing presence and partnership. - 00:12–00:16 00:12–00:16 The modern version of the woman presents the Olay mocktail-inspired body wash collection and says "They have a limited time mocktail inspired body wash collection". This reveals the product being promoted and sets up its limited-time availability. - 00:16–00:20 00:16–00:20 The 2006 woman shakes off the flower lei with a disgusted expression. This creates a comedic rejection of past trends. - 00:19–00:20 00:19–00:20 The modern woman picks up the Lime It Up body wash and says, "Lime it up." This highlights a specific product from the collection. - 00:20–00:23 00:20–00:23 The 2006 woman sniffs the lei and says, "Oh my gosh, I can smell that from here." This jokingly conveys the fragrance's strength. - 00:23–00:25 00:23–00:25 The modern woman says, "My personal favorite, Mango Tango." She is sharing her preference from the product line. - 00:25–00:27 00:25–00:27 The 2006 woman says, "That smells delicious." This reinforces the appealing fragrance of the product. - 00:28–00:29 00:28–00:29 The modern woman says, "On the rocks of course" while holding the Mango Tango body wash, adding a playful tone. - 00:29–00:31 00:29–00:31 The 2006 woman says, "Makes me want a mocktail real bad." This expresses the product's association with a desirable experience. - 00:32–00:34 00:32–00:34 The modern woman picks up the Berry Passionate body wash, and says, "or Berry Passionate, that would be good". Highlighting another product from the line. - 00:35–00:41 00:35–00:41 The 2006 woman says, "Mom's waiting for me in the car. I gotta go," then abruptly ending the scene. This closes the flashback narrative with a relatable ending. - 00:37–00:39 00:37–00:39 The modern woman says, "Light ice" as the final remark, to conclude the mocktail theme and add a humorous touch.

# Ad summary An influencer showcases the Olay Body Lotion line, focusing on the Intensely Hydrating variant. She emphasizes its nourishing properties and the visible results after just one use. # Brand positioning Olay is presented as a brand offering advanced skincare solutions for the entire body. The ad showcases Olay's commitment to clinically tested formulas, as indicated by the labeling on the product bottles. By presenting a range of body lotions targeting different skin concerns such as aging, firmness, and hydration, Olay positions itself as a comprehensive skincare brand. The brand aligns with values of self-care and radiant, healthy skin. The tone is friendly and accessible, appealing to consumers who want effective skincare without excessive complexity. Olay emphasizes functional benefits such as clinically tested results and moisturizing properties, making it clear why customers should care. # Product The featured product is the Olay Body Lotion line, specifically highlighting the Intensely Hydrating Body Lotion with Hyaluronic Acid. This lotion is described as providing 24/7 moisture for visibly supple, radiant skin. It's formulated with hyaluronic acid and vitamin B3. The ad demonstrates the lotion's application and fast absorption, addressing potential purchase barriers related to texture and ease of use. Other lotions in the product line are shown, including Retinol 24 Smoothing Body Lotion, Niacinamide Age-Defying Body Lotion, and Collagen Peptide Firming Body Lotion. Each lotion targets specific skin concerns, such as aging, dryness, and firmness, and offers moisturizing benefits. # Visual style The ad has a bright and clean aesthetic, typical of UGC content. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality appears to be a mix of polished commercial and UGC, blending professional lighting and clear visuals with a casual, relatable feel. The ad’s pacing is upbeat, syncing with the background music, enhancing its energetic vibe. The aesthetic supports the tone by making the product seem accessible and effective, ideal for an audience seeking practical skincare solutions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The creator stands in front of a closet and presents the Olay body lotion line, asking why her skin looks the way it does lately. - 00:03–00:06 00:03–00:06: The creator features the Olay Intensely Hydrating Body Lotion and pumps some out into her hand, showing the lotion’s texture and quality. This reinforces the product’s benefits by showing the user the product. - 00:06–00:09 00:06–00:09: The creator rubs the lotion on her arm, noting that it nourishes her skin in one use. This is from the customer’s perspective and highlights product functionality, making it more authentic and relatable. - 00:09–00:11 00:09–00:11: The creator holds up the Intensely Hydrating Body Lotion again, showing it up close to the camera. This reinforces the product’s benefits by showing the user the product. - 00:11–00:17 00:11–00:17: The creator holds all four Olay body lotions, then dances in front of her front door to show her “glowy + radiant” skin. This demonstrates the product's effectiveness.

# Ad summary This ad highlights the Olay Regenerist Eye Wrinkle Treatment and its ability to deliver dramatic results without having to resort to drastic measures like needles. The ad features a side-by-side comparison between an injection needle and the Olay product, emphasizing its effectiveness as a non-invasive solution. It is available on Amazon. # Brand positioning Olay positions itself as a brand offering effective skincare solutions that deliver dramatic results without the need for drastic or invasive measures. The brand aligns with values of accessible beauty and confident self-care, presenting itself as an alternative to clinical or extreme beauty interventions. It pushes against the norm of needing painful or expensive procedures to achieve noticeable results. Olay aims to occupy a space in the consumer's mind as a reliable and effective brand that provides visible improvements through its advanced skincare technology. # Product The Olay Regenerist Eye Wrinkle Treatment is a fragrance-free eye cream designed to reduce the appearance of wrinkles. It comes in a black tube with a small applicator tip. The product is presented as a non-invasive alternative to drastic measures such as injections. Its USP is delivering dramatic results without injections, making it suitable for those seeking effective anti-aging solutions without resorting to needles. The ad promotes it as an easy-to-use treatment that can be purchased on Amazon, addressing concerns about accessibility and ease of purchase. # Visual style The ad has a polished, high-end production quality with clean visuals and a focus on clarity. The editing style is simple, using static shots and smooth transitions to convey the message directly. The pacing is consistent, maintaining a calm and focused tone throughout. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's face, focusing on the eye area through a magnifying glass. This draws attention to the specific area the product targets and emphasizes the detail of wrinkles. - 00:01–00:02 The shot transitions to a split screen comparing a syringe to the Olay Regenerist Eye Wrinkle Treatment. The text "WITHOUT DRASTIC MEASURES" appears, implying that the Olay product can achieve similar results without the need for injections. - 00:02–00:03 The ad concludes with a clear shot of the Olay product against a deep red background, reinforcing its identity as the solution. The text "available at amazon" appears, making it convenient for the viewer to purchase.

# Ad summary This ad features a woman sharing that she is not afraid to age because that is her mom at age 66. She is using Olay products. # Brand positioning Olay is presented as a beauty brand that embraces aging. The brand promotes self-prioritization and surrounding oneself with loving people. It encourages embracing age rather than running from it, and conveys that Olay products, specifically the Olay Regenerist line, support this approach. # Product The ad promotes the Olay Regenerist line, specifically the Olay Regenerist Micro-Sculpting Cream. The product is showcased as part of a beauty routine for embracing aging. The ad highlights that the woman featured has been using Olay for years and that it works. The jar that the product comes in is red with white text, and the cream itself is white. # Visual style The ad has a polished, commercial aesthetic. The editing style is smooth with static shots and transitions. The video maintains a consistent pace. The lighting is bright and natural. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the text overlay 'not afraid to age because this is my mom at 66'. This functions as the opening hook. - 00:01–00:02 The camera pans to show a woman standing in the bathroom. She smiles while holding the Olay product. This is likely the mom being referenced in the opening text. - 00:02–00:04 The camera shows a close up of the Olay Regenerist Micro-Sculpting Cream. - 00:04–00:11 The woman then applies the cream to her face while the text overlay states, 'She prioritizes herself, surrounds herself with loving people, and doesn't run from age, but embraces it'. The woman is embracing her age. - 00:11–00:21 The ad closes with the woman standing in her bathroom while the text overlay states, 'Plus, she's been using Olay for years, because it works!'. This implies the product has been effective for the woman.

# Ad summary An influencer partners with Olay to share the benefits of Olay's tone-correcting body wash and lotion. # Brand positioning Olay is presented as a modern brand that is an expert in skincare technology. The brand promotes confidence through radiant skin, aligning with a lifestyle of feeling put together every single day. Olay aims to occupy a space in the consumer's mind as a brand that provides accessible and effective skincare solutions. The brand is positioned as using advanced skincare ingredients typically found in facial care, and uses them in their body care products. # Product Olay promotes their Tone Brightening Body Wash and Dark Spot Correcting Body Lotion, designed to improve skin tone. The Tone Brightening Body Wash contains advanced skincare ingredients such as Vitamin C, niacinamide, and BHA. Instead of just cleansing the skin, the body wash is meant to leave the skin looking radiant. The Dark Spot Correcting Body Lotion helps fade dark spots in as little as four weeks, while visibly brightening and improving uneven tone, revealing radiant skin. # Visual style The ad has a UGC style and looks like a short video made for social media. It has quick cuts and smooth transitions. The production quality is a hybrid. The cuts are timed to the voiceover lines. The overall aesthetic is polished and bright. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go out and get Olay's tone correcting body wash and lotion now. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video begins with a beauty influencer in a bathroom saying she is excited to partner with Olay to share their tone correcting body wash and lotion. This is meant to introduce Olay as a brand that makes her feel confident in her skin. The audience is seeing the influencer's point of view and excitement through her tone and the bright lighting of the shot. - 00:05–00:10 00:05–00:10 She presents the Tone Brightening Body Wash and Dark Spot Correcting Body Lotion. This showcases the products that will be highlighted in the ad. This is the influencer's point of view, who is excited to share these with her audience and show the benefits. - 00:10–00:17 00:10–00:17 The body wash is shown being used in the shower, highlighting that it contains advanced skincare ingredients like vitamin C, niacinamide, and BHA. The ad details its ingredients and benefits. This is conveyed from the brand's POV in order to give details about the specific features of the product. - 00:17–00:21 00:17–00:21 She states that the body wash leaves skin looking radiant. This is meant to show the overall benefit of the body wash and why it is worth purchasing. This is the brand's POV. - 00:21–00:29 00:21–00:29 The lotion is shown being applied to the skin, and it is stated that it helps fade dark spots in as little as four weeks. The ad highlights the benefits and features of the product and how it helps the user. This is the brand's POV. - 00:29–00:36 00:29–00:36 The influencer states that her shower routine got an upgrade and viewers can upgrade their shower routine as well by purchasing Olay products. This showcases how the influencer now incorporates the product into her daily routine. This is the influencer's POV.

# Ad summary This ad showcases the Olay Retinol 24 product line as a double pack gift option. It highlights a limited time offer to save money and emphasizes that the product will be adored by moms. The ad aims to persuade shoppers to buy it at Walmart. # Brand positioning Olay is presented as a brand offering advanced skincare solutions that blend scientific innovation with visible results, as demonstrated by the Retinol 24 line. This line focuses on rejuvenating and smoothing skin overnight. The brand is positioned as a provider of high-value skincare that addresses common skin concerns with accessible products, which can be purchased at mass retailers like Walmart. This positioning balances effective treatment with widespread availability, suggesting a commitment to making advanced skincare accessible to a broad consumer base. The ad aims to capture consumers looking for scientifically backed, results-oriented skincare solutions without alienating the mass market. # Product The featured product is the Olay Retinol 24 line, showcased as a double pack gift set. The products within the set include the Retinol 24 Night Moisturizer and the Renewing Exfoliating Cleanser. The moisturizer works overnight to smooth and rejuvenate the skin. The exfoliating cleanser gently renews the skin's surface. The ad highlights the fast-acting nature of the products, promising smoother and more radiant skin in just one night. These products are for anyone looking to reduce the visible signs of aging and achieve a more youthful complexion, especially moms who appreciate thoughtful and effective skincare gifts. The combination of cleansing and moisturizing addresses the need for both thorough exfoliation and intensive overnight treatment. This makes the set a comprehensive solution for nighttime skincare. # Visual style The ad features a clean, brightly lit studio shot of skincare products arranged artfully with a red satin ribbon. The visual motifs include clear product placement against a simple gradient background. The image treatment focuses on enhancing the products' textures and colors without heavy filters. Typography is integrated with bold, legible text that stands out for easy reading. The visual style aims for a polished yet accessible look, fitting for in-feed browsing and designed to quickly convey key information about the product and offer. # Hooks Headline: ÉCONOMISEZ 5$* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the opportunity to save $5 on a gift. This is intended to capture the viewer's attention with an immediate cost benefit from a brand's perspective. - The focus shifts to suggesting the product as a gift that 'mom will adore,' targeting consumers shopping for Mother's Day or similar occasions. This message is from a brand's perspective and connects the product to a specific emotional need and target audience. - The ad closes with a statement that the offer ends on June 17, 2026. This is to create a sense of urgency and encourage immediate purchase from a brand's perspective.

# Ad summary The ad is a testimonial from a woman who has been using Olay products for 60 years. It shows different photos of her through the years to showcase how her skin has aged while using Olay products. # Brand positioning Olay is presented as a brand that promotes youthful skin. By featuring a woman who says she has been using Olay for 60 years, the brand implies that it is a reliable and effective solution for maintaining skin appearance with age. The brand's image aligns with values of skin health and confidence, positioning itself as a long-term investment in skin appearance rather than a quick fix. Olay seems to challenge the norm of aging by presenting a functional approach to skin care, focusing on visible results. # Product The featured product is Olay Regenerist, an anti-aging moisturizer in a red jar, designed to hydrate and rejuvenate the skin. The woman states she is 75 years old and has been using Olay for 60 years. The product aims to address the purchase barrier of aging by showcasing a long-term user with great skin. The ad implies that consistent use of this product can lead to maintained skin appearance. # Visual style The ad has a mix of old photo quality and modern studio lighting. The editing style includes quick cuts between photos to show a progression of time, followed by a static shot with polished commercial quality. This hybrid approach suggests a personal story with a professional endorsement. The pacing is quick at the beginning and slows down at the end. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens with a series of photos of the woman at various stages of her life, with the text "me then vs..." displayed. The transitions are quick and highlight different hairstyles, clothing, and makeup choices. This is intended to quickly showcase the passage of time and capture attention. The message is from the brand, highlighting the woman's transformation over the years. - 00:04–00:08 The ad then transitions to a current shot of the woman, now 75, holding an Olay jar, with the text "me at 75, using OLAY for 60 years!" The perspective shifts to the woman herself, now providing a testimonial about her experience with Olay. The message is clear: long-term use of Olay can help maintain a youthful appearance.

# Ad summary This ad promotes the Olay Science Cell Repair Peptide Firming Soft Cream and highlights how the cream visibly improves skin plumpness, visible elasticity improvement, and visible fine lines reduction over time. The ad showcases the product with a sleek background and professional transitions. # Brand positioning Olay Science Cell Repair aims to be seen as a science-based skincare brand that is committed to repairing skin on a cellular level. The brand clearly positions itself within the skincare market to be advanced and effective by emphasizing the science behind its cell repair. The brand aligns itself with a value of visible improvements through scientific processes. The brand's packaging features a modern font that is luxurious and simple to communicate the quality of the products. # Product The Olay Science Cell Repair Peptide Firming Soft Cream is a skincare product that visibly improves skin plumpness, visible elasticity improvement, and visible fine lines reduction. The product is showcased for those seeking visibly improved skin through the advanced scientific formula. According to a self-assessment study of 37 Chinese women, after day 7, there is a +22% visible fine lines reduction, after day 14, there is a +26% visible elasticity improvement, and after day 28, there is a +34% visible skin plumpness. The product is available on Amazon. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on showcasing the product in a luxurious manner. The editing style includes smooth transitions and static shots that highlight the cream’s texture and packaging. The production quality is high, with professional lighting and color grading that supports a sophisticated tone. The pacing is moderate, with a consistent rhythm that shifts to align with key product claims and benefits. The visuals are timed with the beat of the music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of the Olay Science Cell Repair cream jar against a red background. - 00:00–00:01 This shot is intended to introduce the product and brand in a visually appealing way. - 00:00–00:01 The perspective is from the brand, showcasing the product in a professional, promotional manner. The tone is sophisticated and clean. - 00:01–00:02 The scene transitions to a close-up of the cream's texture, being spread with a spatula. - 00:01–00:02 This provides a sensory experience and demonstrates the product's consistency, inviting viewers to imagine its feel on their skin. - 00:02–00:08 The brand uses this to visually support the product's value. The scene shifts to showing +22% visible fine lines reduction, +26% visible elasticity improvement, and +34% visible skin plumpness. - 00:02–00:08 The improvement rates over time are meant to convey effectiveness and build trust through quantifiable results. - 00:08–00:11 The final shot of a collection of Olay products including the Cell Repair Peptide Firming Soft Cream against a red background includes the Amazon logo and "SHOP NOW" text. - 00:08–00:11 This communicates availability and encourages immediate purchase. - 00:08–00:11 The brand provides a clear path to purchase.

# Ad summary An ad for Olay Super Crème that uses humor to connect with millennials. It opens with a shot of the product, with text that makes a joke about millennials keeping jars. Next, it shows the user using the product on their face, and finally, it shows the jar being reused to store rings. # Brand positioning Olay is positioned in this ad as a skincare brand with products nice enough to warrant a second life for their packaging. By showing the user wanting to keep the jar, they are implying that the product is effective enough to be worth the money and that the packaging is too beautiful to throw away. This aligns with an elevated brand image. This ad pushes back against typical skincare ads that focus only on the product benefits. # Product The Olay Super Crème is a skincare product sold in a pink-and-white jar. In this ad, it is used as a daily moisturizer, applied to the user's face. After it is finished, the empty jar is repurposed to hold jewelry, which makes the packaging a unique selling point. # Visual style The ad has a clean, simple aesthetic. It is shot in natural light, and the editing is smooth. The video feels like it could be UGC. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad starts by showcasing the Olay Super Crème jar on a wooden table. - 00:06–00:12 The ad then shows a person using the Olay Super Crème on their face. - 00:12–00:18 The ad ends by revealing that the Olay Super Crème jar has been repurposed to store jewelry.

# Ad summary This ad promotes Olay's Retinol 24 Night Cream as a solution for achieving smoother skin without irritation. The ad uses a creative concept involving hanging up on skin irritation and transitioning to smoother skin with Olay. # Brand positioning Olay is positioned as a brand that provides trusted skincare solutions, specifically highlighting its commitment to proven science and visible results. The brand directly addresses a key consumer concern regarding skincare – irritation – by emphasizing that its Retinol 24 Night Cream offers smoother skin without causing adverse reactions. This positioning seeks to carve out a space in the market for effective yet gentle skincare, targeting customers who value both efficacy and comfort. # Product The advertised product is Olay's Retinol 24 Night Cream, a fragrance-free night cream designed to provide smoother skin. The product is explicitly marketed as effective while minimizing irritation, a common concern with retinol-based products. The ad uses phrases like '99% saw smoother skin without all the irritation' and highlights 'proven science' and 'trusted results,' emphasizing its efficacy and reliability. The use occasion is clearly defined as nighttime use, targeting individuals who incorporate a PM skincare routine. The product aims to overcome barriers related to retinol use, such as fear of irritation, by positioning itself as a gentle yet powerful solution. # Visual style The ad has a polished and clean aesthetic. The editing style consists of quick cuts and static shots with smooth transitions. The production quality feels like a polished commercial, using a simple purple background to highlight the product. The pacing is quick, with about 8 cuts per minute, creating a sense of dynamism. The text and product actions are timed to the music beats, enhancing the rhythm and appeal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman holding an old-fashioned purple telephone receiver to her ear with a displeased facial expression, suggesting she's dealing with a frustrating situation. The message is that skin irritation is a nuisance, delivered from the perspective of someone who experiences this problem. - 00:01–00:01 Continuing from the previous moment, the woman slams the telephone down. This action visually signifies putting an end to the irritation, implying a strong desire for relief from skin problems. The perspective remains that of the frustrated individual seeking a solution. - 00:01–00:03 Following the phone slam, the woman presents Olay's Retinol 24 Night Cream. This implies that the cream is the solution to the skin irritation problem established earlier. This part of the story is told from the brand's perspective, showcasing its product as the answer to the consumer's concerns. - 00:03–00:06 The ad transitions to a close-up of a woman applying the cream, accompanied by text stating '99% saw smoother skin without all the irritation.' This highlights the product's benefits and reinforces the idea that it delivers results without negative side effects. This is presented from an external source perspective, citing statistics that build trust and credibility. - 00:06–00:08 The ad ends with a shot of the cream and the tagline 'Only Olay,' asserting the brand's unique ability to deliver these benefits, further reinforcing brand trust and the product's unique selling points. This is presented from the brand's perspective, cementing its promise of reliable results through proven science.

# Ad summary This ad promotes Olay's Super Serum Lotion, highlighting its ability to deliver luminous skin in one day. A woman demonstrates the lotion in her bathroom, showcasing a quick and fun routine. # Brand positioning Olay is presented as a modern and accessible brand focused on skincare that delivers visible results. The ad aims to be playful and relatable, avoiding any overly clinical or serious tone often associated with skincare. Olay positions itself to offer an effective solution for achieving radiant skin, emphasizing ease of use and quick results. The brand is presented as a go-to option for consumers who want effective skincare without complex routines or excessive time commitments. # Product Olay's Super Serum Lotion is a body lotion designed to provide luminous and resilient skin. The product's key selling point is its ability to deliver noticeable results in just one day. The lotion features a serum complex with ingredients like Niacinamide, Vitamin C, Collagen Peptide, and Shea Butter for deep moisture. The ad emphasizes the convenience and speed of achieving glowing skin with this lotion, targeting users who seek quick and effective skincare solutions. The 18.5 fl oz bottle suggests a focus on lasting use and value. # Visual style The ad has a bright, clean, and upbeat aesthetic with quick cuts and a UGC feel. The production quality is polished but still maintains a casual, relatable vibe. The pacing is energetic, syncing with the music to create a fun atmosphere. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab your lotion today! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman in a bathroom applies lotion to her body. The intention is to showcase the application and suggest the product's immediate effect. - 00:01–00:02 00:01–00:02 The ad showcases the Olay Super Serum Lotion bottle. The intention is to introduce the product. - 00:02–00:05 00:02–00:05 The woman holds up the lotion and dances playfully. The intention is to create a fun and engaging vibe.

# Ad summary This ad showcases the Olay Science Cell Repair line with a close-up of the Peptide Firming Soft Cream. It highlights before-and-after results with a woman to demonstrate the product's effectiveness. # Brand positioning OLAY Science positions itself as a brand focused on advanced scientific skincare solutions for youthful skin. The brand is presented in a luxurious and clinical manner. The line aims to stand out by emphasizing cell repair and visible improvements. The red and gold color scheme evokes sophistication and advanced technology. The product range includes items like Peptide Firming Soft Cream, Essence Extract Toner, and Ultra Moisture Cream, all designed to restore and maintain youthful skin. # Product The Olay Science Cell Repair line features the Peptide Firming Soft Cream, designed to restore youthful skin. It promises visible improvements from every angle. The product, along with others in the line such as the Peptide Firming Essence Extract Toner and Ultra Moisture Cream, is formulated with advanced science to repair skin cells. The ad highlights visible improvements after consistent use, with claims of +21% more lifted skin after 7 days, +27% tightened jawline after 14 days, and +33% faded laugh lines after 28 days. These claims address the desire for anti-aging and skin firming benefits, emphasizing the effectiveness and visible results of the product. # Visual style The ad features a polished, high-end aesthetic with clean visuals and product-focused shots. The color scheme is primarily red and gold, creating a luxurious and scientific feel. Editing is smooth and consistent, with transitions that highlight the product and its results. The production quality emphasizes the brand's premium positioning. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a red background and gold lines, focusing on the product’s packaging and brand messaging, which creates a premium and scientific aesthetic. - 00:03–00:04 The scene transitions to showcase the product in a cream form, emphasizing its texture and formulation, which adds to the product’s appeal. - 00:04–00:05 The ad shifts to show the face of a woman and demonstrates the improvements over time with data points after day 7 (+21% more lifted). - 00:05–00:07 The ad shows data after day 14 (+27% tightened jawline), which continues the scientific, evidence-based narrative. - 00:07–00:09 After day 28 (+33% faded laugh lines), the ad concludes with the cumulative effect of the product. - 00:09–00:12 The ad ends by showcasing the full Olay Science Cell Repair line available for purchase on Amazon, thus connecting the product benefits to a clear purchase path.

# Ad summary This ad promotes Olay Super Cream with Sunscreen Broad Spectrum SPF 30 and highlights that it is fragrance free. # Brand positioning Olay is presented as a purveyor of skincare products that deliver visible results. Olay Super Cream, specifically, is positioned as a product that provides resilient skin. The ad highlights the recent addition of a fragrance-free option, catering to consumers with sensitive skin or those who prefer unscented products. The brand positions itself within the functional skincare market, focusing on providing products with tangible benefits like boosting skin resilience. # Product Olay Super Cream with Sunscreen Broad Spectrum SPF 30 is a face cream designed to improve skin resilience while protecting it from the sun. It is now available in a fragrance-free formulation. This product claims to 'boost cells' to improve skin resilience. The product is presented as a solution for anyone looking to improve their skin's health and protect it from sun damage. # Visual style The ad has a clean, bright, and polished aesthetic. The editing includes a mix of close-up product shots and quick cuts to application visuals, designed to highlight the product's texture and ease of use. The pacing is moderate, with cuts timed to key product details. The overall visual style feels contemporary, aligning with typical skincare ads. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad begins with a shot of Olay Super Cream with the text +SPF. - 00:00–00:02 00:00–00:02 A woman is shown applying the Olay Super Cream on her face. The intention is to demonstrate the product's use and texture. - 00:02–00:04 00:02–00:04 There is a close-up of a woman applying the cream to her face. This shot is from the customer's perspective. This shows how the product is applied and absorbed into the skin. - 00:04–00:06 00:04–00:06 The Olay Super Cream with Sunscreen Broad Spectrum SPF 30 is shown, and the text “New” and “Fragrance Free” appears on screen. This section highlights the new, fragrance-free option.

# Ad summary This ad is for Olay Super Serum Body Wash and Body Lotion. It showcases the product on camera while a woman uses it and highlights its ingredients, like Vitamin C, Vitamin E, and Hyaluronic Acid. The ad also talks about how the lotion and body wash lead to luminous skin. # Brand positioning Olay is presented as a skincare brand focusing on advanced formulations for the body, similar to facial serums. The brand emphasizes visible results and a luxurious experience, suggesting it occupies a premium space within the body care market. Olay aligns with values of self-care and radiant skin, promoting a beauty-conscious lifestyle. The brand breaks category norms by incorporating serum-level ingredients into body care, promising more than just basic hydration. # Product Olay Super Serum Body Wash and Body Lotion contain 5+ ingredients, including Vitamin C, Vitamin E, and Hyaluronic Acid. The product is designed for those who want luminous skin. The body wash and lotion are presented for use in the shower, as part of a regular skincare routine. The lotion is shown being applied after showering, implying it can be used daily for hydration and radiance. # Visual style The ad uses a polished commercial style, with a mix of close-up product shots and lifestyle scenes. The editing is fast-paced, with quick cuts that highlight key moments and product benefits. The visual motifs include bright, clean environments, close-ups of skin, and the color pink. The pacing is brisk, maintaining energy and excitement through the use of quick cuts. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with someone putting lotion on their leg while sitting on a stool in the bathroom. This is intended to grab the viewer's attention by introducing the beauty product. - 00:01–00:03 00:01–00:03: Then, the scene changes to an eye-level, close-up shot of an array of Olay products, including body wash, lotion, and body cream. This scene presents the products that the ad will feature and introduce the viewer to. - 00:03–00:06 00:03–00:06: A woman in a bathroom is rubbing the Olay lotion on her arm and shoulder. Next, the woman is outside, in front of a building, wearing a fancy pink dress. She blows a kiss. The scene is trying to show that after using this product, the viewer can have luminous skin.

# Ad summary This ad promotes Olay's Super Crème, focusing on its skincare benefits like hydration, smoothing, brightening, firming, and SPF protection. The ad uses a clean and modern aesthetic with a purple and pink color scheme to highlight the product's features and simplicity. # Brand positioning Olay is presented as a skincare brand focused on simplifying skincare routines with effective solutions. The brand emphasizes the functional benefits of its products, such as hydration, smoothing, brightening, firming, and SPF protection. Olay aligns with values of simplicity and efficacy, positioning itself as a brand that delivers essential skincare benefits without unnecessary complexity. The brand is functional with broad appeal, focusing on providing essential skincare for a wide audience. # Product The featured product is Olay Super Crème, a skincare cream designed to hydrate, smooth, brighten, firm, and protect the skin. It includes SPF 30 for sun protection. The product is packaged in a round, clear jar with a white cream inside. The ad promotes the crème as a simplified skincare solution, addressing the barrier of complex skincare routines by offering a multi-benefit product that covers essential skincare needs in one application. It is for anyone who wants a simple but effective skincare routine. # Visual style The ad features a clean and modern visual style with a focus on product clarity. It has a high production quality with soft lighting and blurred background elements. The color palette is predominantly purple and pink, creating a soft and feminine aesthetic. The typography is large and bold for scannability, while the overall style contrasts with platform-native content by being highly polished, potentially increasing stop power in-feed. # Hooks Headline: Skincare SIMPLIFIED # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline that claims to offer simplified skincare. This is meant to grab the viewer’s attention by promising an easy solution to complex skincare routines. The perspective is from the brand, introducing its focus on simplicity. - Next, the ad lists the key benefits of the product, such as hydration, smoothing, brightening, firming, and SPF protection. This informs the viewer about the functional advantages of using the crème, creating a sense of value and effectiveness. This is also told from the brand's POV. - The ad showcases the Olay Super Crème jar prominently with SPF 30 label on it, emphasizing the product's central role in providing these benefits. This solidifies the product as the solution to simplified skincare. The point of view is from the brand, showcasing its product as the ultimate solution.

# Ad summary This ad features a woman demonstrating the Olay Super Serum Lotion. She highlights its use and how it leads to luminous skin, showcasing both the lotion and body wash versions of the product. # Brand positioning Olay is positioned as a brand that offers advanced skincare solutions accessible for everyday use. The brand aims to occupy a space in the consumer's mind that balances scientific formulation with approachable, at-home application. Olay embraces functional and performance-based positioning, focusing on ingredients and results. The brand is pushing against the norm of overly complex skincare routines by offering multi-benefit products like the 5-in-1 lotion, which simplify skincare while still promising tangible improvements. # Product The Olay Super Serum Lotion is a 5-in-1 lotion designed to provide luminous skin. It contains 5+ powerful ingredients. This product is available as both a lotion and body wash. The product helps achieve visible results and improve skin appearance through the inclusion of ingredients such as Vitamin B3 Complex, Hyaluronic Acid, Collagen Peptide, and Vitamin C. The ad promotes this product as a convenient, multi-benefit solution for skincare, simplifying the routine while delivering effective results. # Visual style The ad has a UGC feel, with simple cuts and a natural home setting. The production quality is relatively polished, maintaining a clean and bright aesthetic. The pacing is moderate, with cuts timed to sync with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman holds up a bottle of Olay Super Serum Lotion and introduces it as a 5-in-1 lotion. - 00:01–00:03 The camera focuses on a leg as lotion is being rubbed into the skin, highlighting the product’s application and quick absorption. - 00:03–00:04 A close-up shot of the hand as the lotion is being rubbed in, emphasizing the moisturizing effect. - 00:04–00:06 The camera zooms out to showcase the Olay Super Serum Lotion and Olay Super Serum Body Wash side-by-side, clarifying that the product comes in both forms.