How Yepoda Advertises on Meta

# Ad summary This ad promotes Yepoda skincare products, specifically highlighting the convenience of getting a full skincare routine in one box. It features various Yepoda products floating out of a branded box, emphasizing the ease and completeness of the set. # Brand positioning Yepoda is presented as a modern, approachable skincare brand that emphasizes simplicity and convenience. The brand aims to occupy a space in the consumer's mind as a provider of complete skincare routines, eliminating the need to purchase products separately. The tone is friendly and inviting, as seen in the 'Hi pretty!' message. Yepoda aligns with a lifestyle that values ease and efficiency in skincare, pushing against the norm of complicated, multi-step routines by offering a curated set in one package. The brand positioning is both functional (providing a complete routine) and emotional (offering a sense of ease and enjoyment). # Product The ad features a complete skincare routine in one box from Yepoda. The products include: The Calm Balm (oil cleanser), The Bubble Double (water cleanser), The Repair Hero (probiotic serum), The Must Have (face mist), C-Tox (vitamin C mask), The My Day Cream (day cream), and The Midnight Magic (sleeping mask). Each product is designed to work together to provide a full skincare regimen. The USPs include the convenience of having all necessary products in one purchase and the promise of a simplified skincare experience. The ad addresses the purchase barrier of having to buy skincare products separately by offering a complete routine in a single box, making it easier for customers to start and maintain a skincare routine. # Visual style The ad has a clean, bright, and airy visual style. The production quality is highly polished, with studio-shot product images and a soft gradient background. The visual motif is a flatlay arrangement of products floating out of a box, creating a sense of abundance and completeness. The image treatment includes background removal and soft lighting effects. The typography is large and bold, making it easily scannable. The overall style is modern and approachable, designed to capture attention in a social media feed. # Hooks Headline: Tired of buying skincare separately? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get the full routine! # Point of view - [object Object] # Storyline - The ad opens with the question, 'Tired of buying skincare separately?' This is intended to immediately grab the viewer's attention by addressing a common frustration. The brand is telling the story from the customer's perspective, highlighting a pain point they likely experience. - The ad transitions to the solution: 'Get the full routine in one box.' This promises convenience and simplicity, positioning the brand as a problem-solver. The brand is speaking directly to the customer, offering a straightforward solution to their skincare woes. - The visual of the open box with various skincare products floating out showcases the completeness of the routine. This reinforces the message of convenience and variety. The brand is visually demonstrating the value proposition, allowing the customer to see what they will receive. - The call to action, 'Get the full routine!' encourages immediate action and reinforces the primary benefit of the product. The brand is directly prompting the customer to take the next step and purchase the complete skincare set.

# Ad summary This ad showcases Yepoda's 'Full Glow Set' skincare routine inside a white box with pink crinkle paper to highlight its benefits. Each product in the set is labeled with its function, such as cleansing, hydrating, brightening, purifying, replenishing, nourishing, and moisturizing, and encourages viewers to 'Shop Now'. # Brand positioning Yepoda presents itself as a comprehensive skincare brand focused on achieving a 'maximum glow' through a complete routine. The brand emphasizes simplicity and inclusivity by offering a full set of products tailored for different skincare steps, from cleansing to moisturizing. It adopts a direct and functional approach, highlighting the specific benefits of each product without unnecessary complexity. By promoting a full routine, Yepoda positions itself as a one-stop solution for achieving radiant skin, encouraging customers to invest in a complete skincare regimen rather than individual products. The brand aligns with the trend of simplified yet effective skincare, targeting consumers who seek accessible and straightforward solutions for their skincare needs. # Product The ad features the 'Full Glow Set' by Yepoda, a complete skincare routine designed to deliver 'maximum glow'. The set includes several products, each with a specific function: 'The Calm Balm' for deeply cleansing, a product for hydrating, a product for brightening, a product for purifying, a product for replenishing, a product for nourishing, and 'The Hyaluron Hero' for moisturizing. Each product is packaged in a container appropriate to its purpose. The set is presented as a comprehensive solution for achieving radiant skin, with each product playing a specific role in the routine. The ad appeals to consumers seeking a straightforward and effective skincare regimen. # Visual style The ad features a clean and organized visual style, using a flat lay arrangement to display the products neatly in an open box. The production quality appears to be studio-shot with soft lighting to highlight the products. Pastel color tones are used throughout the ad, creating a cohesive and gentle aesthetic. Typography is integrated through product labels and text overlays, providing clear and functional information. This style aims to be scannable and appealing in-feed. # Hooks Headline: MAXIMUM GLOW WITH THE FULL ROUTINE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW! # Point of view - [object Object] # Storyline - The ad begins with a focus on the 'maximum glow' benefit, setting the expectation for radiant skin using the full routine. This message is conveyed from the brand's perspective to immediately capture the viewer's interest and highlight the end result of using the products. - Next, the ad introduces 'The Full Glow Set', visually showcasing all the products included in the routine. This is told from the brand's perspective, emphasizing the comprehensiveness of the product offering and inviting the viewer to consider the full range of items available. - The ad highlights the individual functions of each product within the set, such as 'deeply cleansing', 'hydrating', 'brightening', 'purifying', 'replenishing', 'nourishing', and 'moisturizing'. This segmentation is from the brand's perspective, clarifying the purpose of each product to simplify the skincare process for the consumer. - The ad concludes with a direct call to action to 'Shop Now!', urging the viewer to make a purchase. This is a direct brand prompt encouraging immediate engagement and conversion.

# Ad summary This ad promotes Yepoda moisturizers for both daytime and nighttime routines. It is presented by a content creator who uses the product. The ad highlights specific product attributes such as being oil-free and containing hyaluronic acid and peptides. # Brand positioning Yepoda aims to occupy the space of simple and effective skincare solutions, emphasizing products that are infused with beneficial ingredients like hyaluronic acid and peptides. The brand presents itself with a functional approach by offering products tailored for different times of the day (daylight and nightlight moisturizers), promoting a skincare routine that addresses various needs. Yepoda's tone is casual and approachable, aligning with a lifestyle that values skincare as an essential part of daily self-care. The brand distinguishes itself by offering special deals, such as providing mini versions of their products for free when customers purchase full-size items, highlighting its commitment to providing value and convenience. # Product The ad features two Yepoda moisturizers: the Daylight and Nightlight. The Daylight moisturizer is promoted as an oil-free moisturizer infused with hyaluronic acid and peptides. It leaves the skin feeling plump and hydrated without heaviness, avoiding clogged pores. The Nightlight moisturizer is described as a nourishing product that supports skin repair while you sleep. Both moisturizers are offered in full and mini sizes, with a special deal where buying the full-size product gives you the mini for free. The ad highlights that the mini versions are amazing for traveling. The moisturizers are presented as essential skincare products designed for daily use and effective skin repair. # Visual style The ad features a polished commercial aesthetic with a UGC feel, blending high-quality visuals with a relatable, user-generated style. The editing style includes quick cuts to maintain engagement, interspersed with static shots that highlight product details. The production quality is high-end, using soft, natural lighting to enhance skin tones and textures. The visuals are consistently centered-framed, keeping the focus on the presenter and the products. The pacing is moderate, with cuts timed to match the speaker's rhythm, supporting the conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action get yours now and thank me later! # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the Yepoda Daylight oil-free moisturizer as her absolute summer essential. - 00:05–00:09 She highlights that it's infused with hyaluronic acid and peptides, making it the perfect product. The perspective is from the creator sharing a personal favorite, with a casual and enthusiastic tone. - 00:09–00:13 She continues, elaborating that the moisturizer leaves your skin feeling plump and hydrated without heaviness. She adds that it doesn't clog pores. - 00:13–00:19 Moving on to evening skincare, the creator introduces the Yepoda Nightlight moisturizer, emphasizing that it's nourishing and supports skin repair while you sleep. The perspective is from the creator, adding an element of routine and care. - 00:20–00:25 Lastly, she highlights a special deal: purchasing full-size Yepoda products comes with a free mini version, perfect for traveling. The perspective is from the creator informing the audience about a special offer, using an excited tone. - 00:25–00:27 She ends by encouraging viewers to get theirs now and thank her later, closing with a friendly and confident call to action.

# Ad summary This ad promotes Yepoda, showcasing its various skincare products through a desktop background aesthetic. Users demonstrate and apply different Yepoda products, emphasizing their ability to achieve 'glass skin.' # Brand positioning Yepoda is presented as a modern, trend-conscious skincare brand focused on achieving the sought-after "glass skin" look. The brand is positioned to appeal to individuals who value effective and effortless skincare solutions. The various products offer a routine designed to elevate the skin's natural radiance and promote a clean, glowing complexion. The brand aims to simplify skincare while delivering impactful results, steering away from overly complex routines or unattainable beauty standards. # Product The ad features several Yopoda skincare products: a skincare cream, a facial cleanser, a skincare mist, and the Repair Serum. The skincare cream comes in a green jar with an easy twist-off top, designed to hydrate and soothe the skin. The facial cleanser comes in a red bottle that produces a foam when dispensed; it is designed to remove impurities and freshen skin. The skincare mist is packaged in a light blue spray bottle, providing a refreshing hydration boost throughout the day. Lastly, the Repair Serum features a dropper-style bottle for targeted application, formulated to rejuvenate and enhance the skin's natural glow. Each product contributes to achieving 'glass skin' through various steps of a skincare routine. # Visual style The ad's visual style is clean and modern, with a focus on showcasing the products through a desktop aesthetic. The editing style includes quick cuts to highlight the different stages of skincare application. The production quality feels polished, maintaining a commercial tone while also incorporating UGC aspects. The video maintains consistent pacing with cuts timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a desktop aesthetic featuring various skincare products and folders labeled 'Yepoda' and 'Glass Skin.' - 00:00–00:02 00:00–00:02 A woman applies the skincare cream to her face, showcasing its texture and ease of application. The message is that achieving radiant skin is simple with Yepoda products. - 00:02–00:03 00:02–00:03 A woman applies the facial cleanser to her face, demonstrating how the product cleanses and refreshes the skin. - 00:03–00:05 00:03–00:05 A woman sprays the skincare mist onto her face, highlighting how the product hydrates and revitalizes the skin. The message is that it can be applied throughout the day for an extra boost of hydration. - 00:05–00:07 00:05–00:07 A woman holds the skincare cream and smiles, conveying her satisfaction with the product. - 00:07–00:09 00:07–00:09 A woman applies a mask to her face, showcasing another product designed to enhance skin health. - 00:08–00:10 00:08–00:10 A woman showcases the Repair Serum, demonstrating its use in achieving a glowing complexion. - 00:10–00:12 00:10–00:12 A woman applies the skincare mist to her face again, reiterating its benefits for hydration and radiance. - 00:12–00:14 00:12–00:14 A close-up texture shot of a skincare cream is presented, emphasizing the soothing effects of the product. - 00:14–00:16 00:14–00:16 The ad concludes by displaying all the featured products in a curated set, reinforcing the theme of achieving 'glass skin' through the brand's offerings.

# Ad summary This ad showcases the Yepoda 'Glow-Up Set' in a visually engaging way, displaying the product as a curated collection designed to reveal radiant, hydrated, and balanced skin. # Brand positioning Yepoda positions itself as a modern and effective skincare brand, focusing on delivering radiant and healthy skin through a curated routine. The brand emphasizes simplicity and efficacy, using clear and concise language to highlight the key benefits of its products, such as moisturizing, cleansing, and balancing. The brand uses a techy, window-style to show the products in an uncomplicated manner. Yepoda promotes a balanced approach to skincare, steering away from overly complex routines and focusing on essential steps that provide visible results. # Product The 'Glow-Up Set' by Yepoda is a collection of skincare products designed to reveal radiant, hydrated, and balanced skin. The set includes several items: The Calm Balm (an olive and coconut oil cleansing balm), The Bubble Double (a gentle exfoliating cleanser), The Mist Have (a hydrating mist with powerful ingredients), The C-Tox (designed to unveil a radiant glow), The Repair Hero (to replenish skin's natural balance), The Make My Day Cream (which moisturizes with slow-aging benefits), and The Midnight Magic (which nourishes overnight). Each product is aimed at promoting healthy skin through cleansing, hydration, and nourishment. The ad emphasizes that the set offers a complete routine to achieve a full, radiant glow. # Visual style The ad has a playful and techy aesthetic, emulating a computer interface with window displays. The editing is fast-paced, syncing with the upbeat music to maintain viewer engagement. The production quality is polished, using high-quality images of the products and clean text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET THE FULL ROUTINE! ► # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showcasing a simulated computer window that highlights 'The complete GLOW-UP SET perfectly curated for you'. - 00:01–00:15 The ad transitions to displaying multiple simulated computer windows featuring each product in the set, along with brief descriptions of their benefits. These include hydrating skin, gently exfoliating, revealing radiant glow, replenishing skin's natural balance, and deeply cleansing. - 00:15–00:18 The ad ends by displaying all of the products from the set in one of the computer windows with text that says 'GET THE FULL ROUTINE!'

# Ad summary A creator films a video in her bathroom, showing off the results she has seen after using Bubble's double cleansing duo. She begins with a face full of makeup and then demonstrates using the cleansing balm and double cleanser while explaining their different benefits. # Brand positioning Bubble Skincare is presented as a brand providing effective products for addressing normal skin texture and breakouts. The brand aligns with a lifestyle of self-care and transparently addresses common skin issues, thus pushing against the norm of flawless skin often promoted by other beauty brands. Bubble's positioning is functional, focusing on product benefits such as exfoliation and skin preparation, while also emotionally connecting by promoting the achievement of plump, hydrated, and glowing skin. # Product Bubble Skincare offers a double cleanse routine, starting with the cleansing balm, an oil-based product designed to remove makeup effectively. The creator mentions that it does an "excellent job" at this. The routine then transitions to the Bubble Double cleanser, which contains salicylic acid to gently exfoliate the skin, prepping it to absorb skincare products better. The ad highlights that the products are for individuals experiencing normal skin texture and breakouts, and it positions them as a way to achieve plump, hydrated, and glowing skin. The ad addresses the purchase barrier of ineffective skincare routines by emphasizing the importance of proper cleansing and how it enhances the effects of serums. It makes the consumer aware that the Bubble Double Cleanser sells every 43 seconds. # Visual style The ad has a polished UGC feel, with a natural light setting in a bathroom. The editing style is quick cuts, which keeps the pace moving. The production quality leans toward polished, enhancing the credibility of the creator and the product. The cuts are timed to coincide with product actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the creator showing her face covered in makeup, setting up the 'before' state. This creates a visual contrast that grabs attention by showing the problem the product will solve. - 00:01–00:02 Next, the creator states she's going to take her makeup off, introducing the product as a solution. The perspective is from the creator, who is also the user, adding credibility. - 00:02–00:04 The creator shows the Bubble Skincare cleansing balm. The perspective is from the creator as she states how much she loves using the Bubble double cleanse duo. - 00:04–00:06 The creator demonstrates using the cleansing balm by applying it to her face, showing how it works to remove makeup. This provides a visual demo from the creator's POV. - 00:06–00:07 The creator adds the statistic that the Bubble Double Cleanser sells every 43 seconds, implying its popularity and effectiveness. The tone is enthusiastic and supportive. - 00:07–00:12 The creator reiterates that she starts with the cleansing balm before using an oil-based product to remove her makeup and shows the use of a makeup remover pad to remove product from her face. - 00:12–00:12 The creator states that the cleansing balm does an excellent job removing makeup. This reinforces the product's effectiveness from the creator's point of view. - 00:12–00:17 The creator moves on to the Bubble Double cleanser, highlighting that it contains salicylic acid and gently exfoliates. This transitions from the balm to the cleanser and explains its benefits. - 00:17–00:23 The creator emphasizes the importance of cleansing properly for better skincare absorption. This addresses the viewer directly, providing skincare advice to increase serum effectiveness. - 00:23–00:32 The creator acknowledges that her skin isn't perfect, showing texture and breakouts to normalize these skin conditions. She then emphasizes that she has a glow on her skin from these products. - 00:32–00:33 She wraps up the demo with a recommendation for the Bubble cleansing products, adding a final endorsement from the creator's point of view.

# Ad summary This ad promotes the Yepoda K-beauty routine in one box. It features a series of skincare products including gentle oil-based cleanser, salicylic acid foam cleanser, hydrating hyaluronic acid mist, probiotic niacinamide serum, detoxifying turmeric mud mask, slow aging cica day cream, and nourishing cica sleeping mask. # Brand positioning Yepoda is presented as a K-beauty brand offering a complete skincare routine in one convenient box. The brand aims to simplify the skincare process by providing a curated set of products designed to work together. The brand promotes the idea of easy-to-use, effective skincare solutions that fit into everyday life. The brand positioning is functional, emphasizing simplicity and convenience while also conveying a sense of self-care. Yepoda is presented as a brand that values efficiency without compromising on the quality or effectiveness of its products. # Product The ad promotes the Yepoda K-beauty routine in one box. It includes a gentle oil-based cleanser designed to remove impurities without stripping the skin. A salicylic acid foam cleanser targets acne and blemishes. Hydrating hyaluronic acid mist replenishes moisture. A probiotic niacinamide serum balances and brightens the skin. A detoxifying turmeric mud mask purifies pores. The slow-aging cica day cream protects and revitalizes the skin during the day. Finally, the nourishing cica sleeping mask regenerates skin overnight. Each product is designed to work synergistically, addressing multiple skin concerns and providing a comprehensive skincare solution. # Visual style The ad has a clean and minimalist aesthetic. It features static shots with smooth transitions. The production quality appears polished, aligning with a commercial feel. The visual motif involves displaying products against a simple background, emphasizing the products themselves. The pacing is consistent, with slow, deliberate cuts to highlight each product. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop now! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showcasing the Yepoda box and then introduces each skincare product in the routine through a simulated phone screen display. - 00:01–00:02 Step 1 is the gentle oil-based cleanser. This opening implies that the brand is offering a comprehensive skincare routine. - 00:02–00:03 The ad transitions to Step 2: salicylic acid foam cleanser. This continues to walk through the steps of the skincare routine. - 00:03–00:04 Step 3: hydrating hyaluronic acid mist. - 00:04–00:06 Step 4: probiotic niacinamide serum. - 00:06–00:07 Step 5: detoxifying turmeric mud mask. The sequence builds to present all products included in the routine. - 00:07–00:09 Step 6: slow aging cica day cream. - 00:09–00:11 Step 7: nourishing cica sleeping mask. The product is the final step. - 00:11–00:13 The ad ends with a call to action: Shop now!

# Ad summary A fair-skinned woman with blonde hair showcases the brand Yepoda's The Skinject Effect serum. The video starts with the woman applying the serum to her face and discussing how it contains the three trending K-beauty products, Spicules, Exosomes, and Vegan PDRN. She discusses the benefits, which include elasticity, smoothness, and a rejuvenated look. The woman also claims that this ingredient is like non-invasive micro-needling. She finishes by claiming that her makeup glides on her face the next morning after using the product. # Brand positioning Yepoda is presented as a brand specializing in K-beauty skincare products that can give you younger-looking, smooth, glass-like skin. The brand is positioned as a solution for those seeking a rejuvenated look and improved skin elasticity, all while embracing a beauty routine that fits into a modern, on-the-go lifestyle. # Product Yepoda's The Skinject Effect serum contains three trending K-Beauty products that contain Spicules, Exosomes, and Vegan PDRN. It helps increase skin elasticity, improve the appearance of fine lines, and improve your skin's natural rejuvenation process. It helps with the absorption of other products, so you might feel a little tingle. It gives your skin a nice, rejuvenated look and a glow factor and, according to the woman in the video, the next morning, after skincare, makeup just glides on her face. # Visual style The ad has a UGC feel with a natural lighting setting. It has quick cuts that are designed to capture attention in the fast-paced social media environment. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman introduces a serum as 'the booster your skin has been missing.' She speaks directly to the camera, smiling and holding a bottle of serum to convey her enthusiasm. - 00:02–00:07 00:02–00:07 The woman states she is 'always on the hunt for products that are gonna give me a younger-looking, smooth, glass-like skin.' She is speaking from her own perspective and trying to convey credibility to the audience by claiming a desire for healthy skin. - 00:07–00:09 00:07–00:09 The woman claims she actually found the 'gem.' She holds up the bottle to the camera to emphasize that this is the product she is referencing. - 00:09–00:12 00:09–00:12 The woman states that you guys have even commented on my skin, so I know it's working.' By mentioning comments on her skin, the speaker attempts to use social proof to establish credibility and trust with the audience. - 00:13–00:15 00:13–00:15 The woman instructs you to apply it on clean skin. She is now wearing a gray robe and a headband. - 00:15–00:19 00:15–00:19 The woman claims that the product has the 'three trending K beauty products: Spicules, Exosomes, and Vegan PDRN. - 00:20–00:22 00:20–00:22 The woman claims that Vegan PDRN supports elasticity and smoothness. - 00:22–00:26 00:22–00:26 The woman states that it gives your skin a nice rejuvenated look. - 00:26–00:29 00:26–00:29 The woman claims that the fourth gen specules ingredient is like non-invasive microneedling. - 00:29–00:34 00:29–00:34 The woman says, 'It creates tiny micro channels on your skin that really help with the absorption of other products. - 00:34–00:36 00:34–00:36 The woman states that 'you definitely might feel a little tingle.' - 00:37–00:40 00:37–00:40 The woman claims the kimchi exosomes is what's going to give you that glow factor. - 00:40–00:42 00:40–00:42 The woman is showing off the glow. - 00:42–00:46 00:42–00:46 The woman states, 'the next morning, after my skincare, my makeup, it just glides on my face. - 00:46–00:53 00:46–00:53 The woman says, 'So, if you want to increase your skin elasticity, improve the appearance of fine lines, and improve your skin's natural rejuvenation process. - 00:54–00:57 00:54–00:57 The woman states that she highly recommends 'Yepoda's The Skinject Effect.'

# Ad summary The ad promotes a complete K-beauty skincare routine in a single box, targeting consumers who are tired of buying skincare products separately. It showcases the products and their benefits, emphasizing convenience and a comprehensive approach to skincare. # Brand positioning Yepoda is presented as a modern K-beauty brand that simplifies skincare routines by offering complete sets of products designed to work together. The brand's positioning is focused on providing a full K-beauty routine in one convenient package. This approach counters the norm of purchasing individual skincare products, promoting ease and efficiency. The brand leans into a functional approach by providing curated sets, rather than focusing on overly emotional or lifestyle-driven branding. # Product The advertised product is 'The Full Glow Set,' a collection of seven skincare products designed to provide a complete K-beauty routine. The set includes products for deep cleansing, purifying, hydrating, brightening, replenishing, moisturizing, and nourishing the skin. Each product is packaged in a small, aesthetically consistent container with pastel color accents, and labeled for its specific use. The USPs emphasize the convenience and comprehensiveness of having a full routine in one box, addressing the barrier of needing to purchase each product separately. The visual presentation conveys a sense of an organized and simplified skincare process. # Visual style The ad features a clean and minimalist aesthetic with soft, natural lighting. The pastel color scheme of the product packaging creates a soothing, approachable feel. The composition is simple and well-organized, with a focus on the product lineup and packaging. The background is kept neutral to avoid distractions, giving the ad a polished yet accessible vibe. # Hooks Headline: Tired of buying skincare separately? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the problem of buying skincare products separately, setting the stage for a convenient solution. This message is told from the brand's perspective, intending to resonate with consumers who find piecing together a skincare routine tedious. - The solution is then presented: A full K-Beauty routine available in one box. The brand is highlighting its offering as a convenient and comprehensive solution, making skincare easy and accessible. This part of the story is also conveyed from the brand's perspective. - The product line is then displayed. The intention is to show the set and reinforce its comprehensive nature, giving the consumer a clear look at the seven individual steps in the routine. This is a demonstration of the product, presented from a product-focused perspective to build trust through information.

# Ad summary This ad promotes YEPODA's De:wy Day Foundation + SPF and a multi-use lip and cheek stick for looking fresh while traveling. The ad features a creator applying the products on a plane. # Brand positioning YEPODA is presented as a brand that creates compact and multi-use products. These products are designed for travel and convenience. The brand is positioned as being ideal for customers who want to maintain a fresh and polished look while on the go. The positioning is functional, focusing on simplicity and portability. # Product The ad features two YEPODA products: the De:wy Day Foundation + SPF and a multi-use lip and cheek stick. The De:wy Day Foundation + SPF is a combination foundation and sunscreen in a compact. This is designed to even out skin tone, and provide a radiant finish. The stick is a dual-purpose product for lips and cheeks, offering color and convenience in one item. The products are presented as travel-friendly and essential for looking flawless anytime, anywhere. Compactness and multifunctionality are emphasized as key benefits for those who love to travel. # Visual style The ad has a polished UGC feel. It uses natural lighting from the airplane window. The editing is smooth with static shots. The overall production quality is high, giving it a commercial yet relatable tone. The cuts are timed to emphasize key product actions. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator applies foundation from a compact, stating that she's able to exit the plane with beautiful, glossy skin after a 19-hour journey. This introduces the scenario and sets up the problem of maintaining a fresh look while traveling. - 00:03–00:06 00:03–00:06 The creator says that the foundation evens out skin tone and provides a radiant finish. This highlights the product's functional benefits. - 00:06–00:11 00:06–00:11 The creator applies a multi-use lip and cheek stick, highlighting it as both lipstick and blush in one. This showcases the product's versatility. - 00:11–00:14 00:11–00:14 The creator emphasizes the importance of having compact and multi-tasking products for travel, stating it's what she loves about traveling. This reinforces the brand's positioning around convenience and travel. - 00:14–00:17 00:14–00:17 The creator states that with these products in your bag, you can ensure your skin looks flawless at any time of day or night. This provides a solution to the initial problem of looking fresh while traveling, suggesting the products offer round-the-clock beauty assurance. - 00:17–00:21 00:17–00:21 The creator asks what the audience thinks of the look and if they'd find these products in her bag. This prompts audience engagement and creates a sense of community by suggesting they share similar beauty habits and preferences.

# Ad summary This ad promotes Yepoda Porefect Pads, which use triple chemical exfoliation to smooth and refine skin, clear pores, and help makeup sit better. # Brand positioning Yepoda is presented as a solution for common skincare frustrations, particularly for those who struggle with makeup not sitting well due to skin texture and pores. The brand occupies a space that prioritizes skin health and appearance, offering products designed to improve skin texture and makeup application. It avoids overly aggressive methods, advocating for gentle yet effective chemical exfoliation, positioning itself as a modern and science-backed skincare option. Yepoda seems to focus on functional benefits and visibly improved skin. # Product The Yepoda Porefect Pads are skincare pads designed for triple chemical exfoliation in one step. The pads contain glycolic acid (AHA) for surface exfoliation and brightness, salicylic acid (BHA) to clear pores and target impurities, and gluconolactone (PHA) for gentle exfoliation and smoothing without irritation. The product aims to improve skin texture, reduce pore size, and create a smooth, hydrated base for makeup application, resulting in makeup that sits properly on the skin. Clinical studies have shown that Porefect Pads increased hydration by 49%, instantly reduce sebum by 24%, remove dead skin cells by 42% in 28 days, reduce pore size after 28 days of use, and refine and smooth the skin in just 14 days. # Visual style The ad has a polished UGC feel, with a clean, well-lit environment and a focus on close-ups to highlight the presenter's skin and the product. The editing is smooth with static shots, maintaining a consistent pace. The overall aesthetic is modern and relatable. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment “skin” and I’ll a send you a link to this game changing product! # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with the presenter highlighting the problem of makeup looking “crusty” due to dry patches. The intention is to grab the viewer’s attention by addressing a common makeup frustration and offering a solution. - 00:05–00:09 00:05–00:09 The presenter introduces the Yepoda product as the solution, stating that the problem is not the makeup itself, but the skin prep. This sets up the product as a necessary step for better makeup application. - 00:09–00:16 00:09–00:16 She emphasizes the importance of exfoliation, a step often skipped, and highlights the cute heart shape of the pad, adding a touch of fun and appeal. - 00:16–00:24 00:16–00:24 The presenter clarifies that she is advocating for triple chemical exfoliation rather than aggressive gritty scrubs. This distinction positions the product as gentle yet effective. - 00:24–00:33 00:24–00:33 She details the three key ingredients—glycolic acid, salicylic acid, and gluconolactone—explaining the benefits of each and highlighting their combined effect for surface exfoliation, pore clearing, and gentle smoothing. - 00:33–00:41 00:33–00:41 The presenter shares her personal experience, noting that after consistent use, her skin texture was smoother, pores looked refined, and makeup sat properly. This provides a first-person testimonial of the product’s effectiveness. - 00:41–00:53 00:41–00:53 She reinforces the product’s efficacy by citing clinical study results, highlighting specific improvements such as increased hydration, reduced sebum, dead skin cell removal, and refined skin texture in 14 days. This adds a layer of scientific validation to the testimonial. - 00:53–01:01 00:53–01:01 The ad concludes by emphasizing that makeup applies more smoothly and effectively on a hydrated, glass-skin base, framing the product as a key step for achieving a better makeup look.

# Ad summary This ad features a UGC-style demo of The Porefect Pad exfoliating toner pads. The ad begins with close-ups of the creator's skin before and after using the product, accompanied by a K-Pop song. The ad then transitions to the creator holding the product and demonstrating how to use it. # Brand positioning The ad presents a skincare brand that focuses on delivering effective solutions for skin transformation. It's implied that the brand aligns with a K-Beauty lifestyle by positioning the product as a skincare product, with a focus on exfoliating acids (AHA, BHA, PHA), and suggesting a modern, fun aesthetic. The ad does not directly mention competitors, it leans into transformation with the statement "The Korean Skincare product that transformed my skin." # Product The product featured is The Porefect Pad Exfoliating Toner Pads, a skincare product containing AHA, BHA, and PHA. The product aims to transform the skin. The product comes in a circular container. The pads are white and textured and are to be applied to the face and neck. # Visual style The ad has a UGC feel with natural lighting and simple editing. The cuts are timed to the beat of the music, and the overall production quality suggests a hybrid between polished commercial and user-generated content. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it now! # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a close-up of the creator's face, showing skin imperfections such as redness and acne. This is meant to convey the skin's condition before using the product and to establish a problem. - 00:04–00:07 The video transitions to another close-up of the creator's face, now with visibly improved skin. This shows the positive transformation achieved through the product. This is meant to highlight the effectiveness of the skincare product. - 00:07–00:09 The creator is seen holding a jar of "The Porefect Pad Exfoliating toner pads AHA, BHA, PHA" while in the bathroom with a towel on her head. This introduces the product that caused the skin transformation. - 00:09–00:14 The creator demonstrates the product application by gently swiping a pad across their face. This showcases how to use the product.

# Ad summary This ad features a creator reviewing the Yepoda The Skinject Effect serum. They show how to use the product, describe some of the key ingredients, and discuss some of the benefits, including a 27% increase in skin elasticity in 4 weeks according to clinical testing. # Brand positioning Yepoda is presented as a cutting-edge brand within the K-beauty space, focused on glass-like skin. The brand embraces vegan formulations while also employing ingredients (such as spicules and exosomes) that may seem novel or experimental to customers outside the category. The brand seems positioned for beauty enthusiasts who seek the latest innovations in the category and are open to a more technical approach to skin health. # Product Yepoda The Skinject Effect serum is a K-beauty skin booster applied after cleansing and before serum and moisturizer. The serum contains vegan marine algae-derived PDRN to support elasticity and smoothness, as well as fourth-generation vegan spicules (exfoliating rods) to help refine texture. The product also contains kimchi-derived exosomes to support rejuvenation. According to clinical testing, the product can increase skin elasticity by 27% in just four weeks. # Visual style The ad has a bright and airy aesthetic, leaning into a polished UGC feel. The color palette is soft and pastel. The video combines casual selfie-style shots with more composed product shots and close-ups. The editing is quick with simple transitions, creating a snappy pace. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator, with gel droplets all over his face, introduces PDRN as a necessary element for achieving youthful, glass-like skin. This opens from the user’s POV, establishing the topic and the creator’s role as a guide. - 00:04–00:07 00:04–00:07 The creator introduces a specific product, Yepoda The Skinject Effect, touting it as a go-to skin booster applied post-cleanse. This shows the product in context, transitioning to the brand’s message. - 00:07–00:13 00:07–00:13 The creator visually demonstrates how to apply the serum, emphasizing tapping rather than rubbing, to show the recommended method. - 00:13–00:17 00:13–00:17 The creator explains that a slight tingle indicates the product is creating a pathway for better ingredient absorption, highlighting a functional benefit and how it feels to use the product. Stock video shows a microscopic look at the product’s texture. This emphasizes the technology behind the product and aims to reassure the user about the tingle. - 00:17–00:22 00:17–00:22 The creator describes the serum’s ingredients—vegan marine algae-derived PDRN and fourth-generation vegan spicules—linking them to elasticity, smoothness, and texture refinement. This reinforces the product’s efficacy and vegan formulation. - 00:22–00:34 00:22–00:34 The creator discusses the kimchi-derived exosomes that further support rejuvenation and shares his personal satisfaction with the glow the product provides. The camera rotates to show the variety of products on the market. This combines brand affinity with tangible results. - 00:34–00:45 00:34–00:45 The creator highlights the clinically proven results of the serum, stating it increases skin elasticity by 27% in just four weeks, reinforcing the product’s credibility. The creator holds the product while before/after images are shown. This underscores the science-backed benefits of the serum, building trust. - 00:45–00:49 00:45–00:49 The creator positions the product as a cutting-edge and gentle spicule K-beauty item that everyone will love, implying a widespread appeal. The camera rotates to show the variety of products on the market. This emphasizes the product’s uniqueness and potential popularity. - 00:49–00:52 00:49–00:52 The creator asks why the viewer hasn't tried the product yet, ending on a note of anticipation and urgency. This pushes the viewer to take action and consider trying the product. The product is shown in a hand with text overlay.

# Ad summary A woman creates a video testimonial to show the benefits of the Yepoda Porefect Pad. She shares how using the Porefect Pad improved her skin texture in just four weeks. She also says how the product contains AHA, BHA, and PHA, which exfoliate, unclog pores, and smooth the skin without feeling too harsh. # Brand positioning Yepoda is presented as a K-beauty skincare brand that values simplicity and efficacy. The brand is positioned as a provider of gentle yet effective exfoliation through its Porefect Pad product. The brand caters to consumers who desire improved skin texture and makeup application, without harsh chemicals. The brand's products aim to seamlessly integrate into everyday skincare routines, offering a straightforward solution to common skincare concerns. # Product The advertised product is the Yepoda Porefect Pad, which consists of pre-soaked exfoliating pads designed to improve skin texture and makeup application. The pads are soaked in a solution of AHA, BHA, and PHA, which work together to exfoliate, unclog pores, and smooth skin texture without being too harsh on the skin. The product is designed for use a few times a week after cleansing, and is aimed at people who are experiencing textured skin, or who want to improve their makeup application. # Visual style The ad has a natural and authentic aesthetic, resembling user-generated content. The editing is simple with static shots and minimal transitions. The production quality is clean but not overly polished, contributing to a relatable and trustworthy feel. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. The audio-visual sync is smooth, with text overlays timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you guys have been looking for something to help smooth out your skin's texture, I would highly recommend these. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator appears on-screen and states that she didn’t expect her skin texture to improve as much as it did in just four weeks of using a skincare product. - 00:03–00:09 She explains that she started using Yepoda Perfect Pads because she noticed her skin texture was very textured, especially under her makeup. - 00:09–00:14 The creator shares that her skin felt smoother and looked refreshed after her first time using the product. - 00:14–00:16 She shares that the product comes in the shape of pink hearts. - 00:16–00:25 By week two, the creator noticed that her makeup was applying more evenly and wasn’t clinging onto dry patches. - 00:25–00:29 She states that by week three, her skin looked brighter with less texture. - 00:29–00:34 The creator wraps up her review by stating that by week four her skin felt and looked smoother and her makeup looked good. - 00:34–00:42 She says that the Yepoda Perfect Pads contain AHA, BHA, and PHA, which exfoliate, unclog pores, and smooth skin texture without feeling too harsh. - 00:42–00:50 The creator closes the video by stating that she uses the product after cleansing a few times a week and that it’s been simple to add to her routine, and recommends the product to anyone looking for something to smooth their skin’s texture.

# Ad summary This TikTok ad for Yepoda focuses on the dewy finish and hydration that this cushion foundation can provide. The ad features a search bar on the screen for "best cushion" and other variants to highlight the most common searches. The ad also highlights that the cushion foundation is refillable. # Brand positioning Yepoda is presented as a Korean beauty brand offering cushion foundation. The brand emphasizes hydration and a dewy finish, positioning itself as a provider of long-lasting, skin-friendly makeup. By featuring refillable packaging, Yepoda aligns with sustainability, appealing to eco-conscious consumers. The brand aims to occupy a space in the consumer's mind as a modern beauty brand offering makeup that enhances natural beauty while providing skincare benefits. # Product The featured product is Yepoda's cushion foundation, designed for individuals looking for hydrating and long-lasting coverage. It is presented as a refillable foundation that provides a dewy finish. The product is suitable for various skin tones, as demonstrated by the diverse models. The ad addresses purchase barriers by highlighting the hydrating properties, SPF coverage, and the convenience of a cushion compact, all of which suggest that the product is user-friendly and beneficial for skin health. The foundation is worth trying because it offers a combination of makeup and skincare, simplifying beauty routines while catering to skin needs. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product and its application. The editing is quick, and the pacing is fast, keeping the viewer engaged. The use of search bar overlays adds a layer of relatability, mimicking the online search experience. The stacked product shots and color swatches create a visually appealing and informative presentation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with stacked Yepoda cushion foundation containers with a search bar overlayed. The search bar autocompletes with related search terms. - 00:02–00:05 00:02–00:05: The ad shows a Black woman applying the product to her face with a puff applicator. This is paired with a search bar that autocompletes with the query “foundation with SPF”. - 00:05–00:08 00:05–00:08: An Asian woman uses the product, and the search bar auto completes with “cushion foundation that lasts a whole day”. - 00:08–00:10 00:08–00:10: Hands unpack the cushion foundation refill from a package. The search bar auto completes with the query “refillable foundation”. - 00:10–00:14 00:10–00:14: A White woman applies the product to her face. The search bar auto completes with the query “foundation that hydrates”.

# Ad summary This ad promotes Yepoda moisturizers. The creator highlights the need for lightweight moisturizers during warmer weather, introduces Yepoda's The Day Light and The Night Light moisturizers, and mentions that they are available in miniature sizes. # Brand positioning Yepoda is presented as a modern skincare brand that aligns with simplified beauty routines. The ad subtly implies that Yepoda recognizes the need for lightweight formulas for warmer weather. By offering miniature sizes, the brand suggests convenience and portability for travel. Overall, Yepoda aims to occupy a space in the consumer's mind as a brand that combines efficacy with practicality, fitting into a lifestyle where skincare is both a necessity and a pleasure, without being overly complicated or time-consuming. # Product The ad highlights two products from Yepoda: The Day Light and The Night Light moisturizers. Both are lightweight formulas designed for different times of the day, with the Day Light for daytime use and the Night Light for nighttime use. The Day Light moisturizer is described as being lightweight on the skin, giving a moisturizing feeling without feeling heavy. The Night Light moisturizer is also described as a lightweight moisturizer that is perfect for summer nights. The ad also mentions that both products are available in miniature sizes, which are perfect for travel. These moisturizers are positioned as solutions to summer skincare needs, providing hydration without the heaviness that can be uncomfortable in warmer weather. The products are designed for anyone looking for a light, effective skincare routine, particularly during the summer or while traveling. # Visual style The ad has a clean, straightforward aesthetic with a focus on showcasing the products and the person's interaction with them. The editing style involves static shots with minimal transitions, which keeps the focus on the presenter and the products. The production quality has a UGC feel, which helps create a sense of authenticity and relatability. The cuts per minute are relatively low, giving the ad a relaxed and conversational pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a person applying moisturizer to their face, suggesting that the ad will focus on skincare and moisturizing. - 00:02–00:03 The person indicates that the topic of the video is about "summer skin non-negotiables," which sets the context for the products being discussed. - 00:03–00:08 The person describes how the skin appreciates lightweight moisturizers when the weather is warmer and less harsh, which serves as a justification for using the advertised products. - 00:08–00:18 The person introduces the Yepoda's The Day Light moisturizer and demonstrates its use, highlighting its lightweight texture and moisturizing effect. - 00:21–00:28 The person emphasizes that you can't forget the night version of this, introducing Yepoda's The Night Light moisturizer. - 00:29–00:35 The person highlights the availability of miniature versions of both moisturizers and mentions that they are perfect for travel in the summer.

# Ad summary The ad features an Asian woman using Yepoda products. She begins by applying Yepoda's dewy day cushion foundation, then moves on to applying the brand's multi-balm to her cheeks and lips, and finishes the routine by applying the mist have, which is a hyaluronic acid lavender face mist. She exclaims how good her skin looks and how much she is glowing. # Brand positioning Yepoda is presented as a Korean skincare brand that formulates products that benefit and protect the skin, as well as provide a dewy finish. The brand is positioned as a source of expertise with products that include effective ingredients and are designed for the 'lazy girl' who is always on the go. The brand stands apart by allowing customers to decorate the cushion foundation with stickers. # Product The ad features three Yepoda products: the dewy day cushion foundation, the multi balm, and the mist have. The dewy day cushion foundation provides coverage and a dewy finish. The presenter highlights that it contains beneficial ingredients that help and protect the skin. The packaging is notable for including stickers to decorate the case. The multi balm, in shade rose all day, is a versatile product that can be used on the lips and cheeks for a dewy finish. The mist have is a hyaluronic acid lavender face mist that rehydrates the face and provides an extra glow. The cushion foundation and multi-balm are positioned as key elements of a simple, on-the-go routine for achieving a dewy and healthy-looking complexion. # Visual style The ad has a polished UGC feel with quick cuts. The creator is in a room with natural lighting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The video opens with the creator already having applied the Yepoda dewy day cushion foundation. - 00:01–00:06 She states that she trusts Korean skincare brands to know what they are talking about when they release cushion foundations. This is intended to highlight the quality and expertise behind Yepoda's cushion foundation. - 00:07–00:08 She shows the compact, naming the product as the Yepoda dewy day cushion foundation. The intent is to introduce the featured product. - 00:09–00:13 The creator touches her face, noting that the color match is there, the coverage is there, and the dew is still there. She demonstrates the efficacy of the foundation. - 00:14–00:19 The creator then highlights that the stickers make it so that you can decorate your own cushion foundation, which makes her love it 10 times more. This is intended to call out a unique design element. - 00:20–00:29 The creator re-applies the cushion foundation to her face, adding that she trusts Korean skincare brands with cushion foundations because they pack it with ingredients that are going to help and protect her skin. This step demonstrates the ease of use, while reinforcing the benefit of skin protection. - 00:32–00:34 She adds that it is the perfect lazy girl makeup look. This is to show the speed and ease of the product. - 00:35–00:40 She then shows the multi-balm, stating that Yepoda has multi-balms, which you can use on your lips and cheek, as it's going to make it 10 times more dewy. This introduces the multi-balm and its function. - 00:44–00:56 She applies it to her cheek, on her nose, and, of course, on the lips, because it's multipurpose. The creator is demonstrating the use of the product. - 00:57–00:58 The creator touches her face, noting that she feels so glowy. The intent is to create a feeling of desire for glowy skin. - 00:59–01:03 She shows the cushion foundation and multi-balm and that with just the foundation and this multi-balm, I feel like I'm glistening. Here, she is referencing the bare minimum needed to get the desired result. - 01:04–01:07 Finally, the creator shows the mist have and the first two products, stating that these three go together. This promotes that the products are a set and work best together. - 01:09–01:19 She shares that the mist have is a hyaluronic acid lavender face mist that rehydrates your face and gives you an extra glow, while also noting that it smells so good, and the mist is so strong. This is intended to highlight the key ingredients and benefits. - 01:14–01:21 The creator sprays the product on her face and states that she needs to be drenched. - 01:22–01:26 The video ends with her stating that she's glowing and that her skin has never looked this good. The intention is to show the desired result.

# Ad summary This ad promotes Yepoda's The Mist Have product, a hyaluronic acid and lavender face mist, highlighting its ability to maintain skin hydration for 24 hours. # Brand positioning Yepoda is presented as a skincare brand offering products rooted in Korean beauty traditions. The brand's positioning seems to focus on gentle and effective skincare solutions that aim to deliver lasting hydration, as highlighted by the claims of maintaining skin's moisture for 24 hours. The brand aligns with a clean and minimalist aesthetic, emphasizing the use of natural ingredients like hyaluronic acid and lavender, and pushing against harsh chemicals or unnecessary additives. # Product Yepoda's The Mist Have is a facial mist formulated with hyaluronic acid and lavender, designed to maintain skin hydration. This mist aims to provide lasting moisture for up to 24 hours, making it suitable for individuals seeking a hydrating skincare solution. The product is packaged in a transparent bottle with a spray nozzle, and features the brand's name and product information on its label. The explicit details included on the packaging highlight the key ingredients and intended use of the mist as a means to keep the skin hydrated. # Visual style The ad features a clean and minimalist visual style, with a focus on product presentation and clear messaging. It has a studio-shot quality with soft lighting and a gradient background, emphasizing the product's features and benefits. The typography is clean and legible, contributing to the overall scannability of the ad in a feed. # Hooks Headline: To udowodnione! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing the product's rating and the number of reviews it has received, building trust and credibility through social proof. The ad is told from the brand's perspective, and is meant to highlight that the product has been vetted by other users. - The ad emphasizes the proven effectiveness of the product in maintaining skin hydration, highlighting the key benefit of the product. The ad is told from the brand's perspective, and is meant to emphasize the quality of their product. - The ad focuses on the primary functional benefit of the product, highlighting its ability to keep the skin moisturized for an extended period. This claim is presented from the brand's perspective, and is meant to demonstrate the product's value and effectiveness. - The ad provides additional details about the product, specifying its use as a face mist infused with hyaluronic acid and lavender. This is told from the brand's perspective, and is meant to emphasize the key ingredients and intended use of the product.

# Ad summary This ad promotes Yepoda's best-selling products, offering a free gift with purchase. The ad features both the full-size and mini versions of The Day Light and The Night Light moisturizers, highlighting a special offer where customers receive mini sizes for free when they buy the full-size product. # Brand positioning Yepoda is presented as a brand that focuses on best-selling skincare products. The brand offers a simplified approach to skincare, highlighting key products such as moisturizers. Yepoda's brand messaging centers on perceived value to the consumer, with a special offer of a free gift with purchase. The brand embraces the beauty of simplicity. # Product The ad features two primary products: The Day Light and The Night Light moisturizers. The Day Light moisturizer contains rose water, mugwort, and niacinamide, and it is an oil-free moisturizer designed for daytime use. The Night Light moisturizer includes aloe vera, mugwort, and niacinamide and is also an oil-free moisturizer intended for nighttime use. Both moisturizers are shown in both full-size and mini versions. The main selling point is a "buy full-size, get minis free" offer. The ad addresses a purchase barrier by offering added value with the free mini sizes. # Visual style The ad has a clean, studio-shot production quality with a soft, light pink color scheme. The layout is simple and focuses on product presentation with clear typography. The visual motifs include a flatlay style arrangement of the products, and the image treatment uses soft lighting and background removal to create a polished, platform-native aesthetic. # Hooks Headline: Yepoda's bestsellers + a free gift = easy_yes # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by announcing Yepoda's bestsellers combined with a free gift, immediately capturing attention with the offer of added value. This information is presented from the brand's perspective, aiming to entice viewers with the combination of popular products and a promotional incentive. - The storyline transitions to a specific offer: buy full-size products and receive mini sizes for free, clarifying the terms of the promotion. This is conveyed from the brand's perspective, detailing the specific purchase incentive to encourage a sale. - The ad highlights the value of the free gift, quantified as a “$32 Value”, which reinforces the financial benefit to the customer. This detail is shared from the brand's perspective, emphasizing the monetary savings associated with the purchase. - The storyline showcases The Day Light and The Night Light moisturizers, presenting them as the featured products in this offer. This information is presented from a product-focused perspective, visually highlighting the items that are part of the promotion.

# Ad summary An ad for Yepoda skincare products. The ad promotes buying full size products and receiving free miniature products. # Brand positioning Yepoda is presented as a skincare brand offering both full-size and miniature products. The brand emphasizes the value of its products by highlighting the worth of the included miniatures. The ad's language and visuals suggest a brand that focuses on providing customers with options and additional value, potentially positioning itself as customer-centric. # Product The ad features two Yepoda moisturizers: The Day Light and The Night Light. The Day Light is formulated with rose water, mudwork, and niacinamide, presented as an oil-free moisturizer. The Night Light includes aloe vera, mudwork, niacinamide and it's also described as an oil-free moisturizer. The ad promotes these products as part of a purchase offer where buying full-size products comes with free miniatures. # Visual style The ad features a clean, minimalist aesthetic with a focus on showcasing the product against a bright, natural backdrop. The production quality is highly polished, with studio-shot style lighting and crisp product photography. The overall visual style is modern and appealing, aimed at capturing attention and conveying a sense of quality and value. # Hooks Headline: Kup produkty w pełnym wymiarze, a miniaturki otrzymasz gratis. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing the offer to purchase full-size Yepoda products and receive free miniatures. This is intended to capture attention by presenting a clear value proposition, and the brand is delivering this message to entice customers with a promotional deal. - A yellow circular badge highlights the product's value at 118 złoty. This further emphasizes the value of the offer, and the brand is reinforcing the economic benefit to persuade potential customers. - The ad showcases the full-size Yepoda The Day Light and The Night Light moisturizers, highlighting their ingredients and oil-free formula. The intention is to inform potential customers about the products' features and benefits, with the brand showing what each product offers in terms of skincare.