How Wild Advertises on Meta

# Ad summary This image ad features Wild miffy lip cream, promoting its natural ingredients and refillable packaging. # Brand positioning The Wild miffy brand appears to target consumers seeking gentle and natural beauty products. This is seen in the claim of being '98% naturally derived' and the use of 'miffy', a popular character often associated with childhood innocence. By choosing Miffy as a brand extension, 'Wild miffy' associates itself with the approachable and trustworthy image of the popular character. This approach suggests a dedication to pure ingredients, environmentally conscious practices, and aligns with a customer base that values mild and reliable products. # Product The product is a lip cream called 'Wild miffy', presented in a pink and orange tube. The packaging features illustrations of Miffy and white clouds. The product has refillable packaging, addressing environmental concerns and suggesting a focus on sustainability. The lip cream is advertised as being '98% naturally derived', appealing to consumers looking for natural ingredients in their beauty products. Text on the product also indicates that this is a limited edition offering, suggesting an element of exclusivity and urgency to purchase. # Visual style The ad features a clean, bright, and airy aesthetic with a flatlay arrangement. The composition includes lifestyle-oriented props like a makeup compact, hair accessories, and a purse, suggesting the product integrates into a daily beauty routine. The lighting is soft and diffused, minimizing shadows and highlighting the product's features. The color palette is pastel and vibrant, contributing to a playful and youthful vibe. # Hooks Headline: Wild miffy # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a flatlay arrangement of a Wild miffy lip cream amongst other products, immediately introducing the brand and product. This establishes the context and aims to capture the viewer's attention with an aesthetically pleasing, lifestyle-oriented setup from the brand's perspective. - The ad highlights the lip cream's key features, such as its 98% natural origin and refillable packaging. The intention is to communicate the value and unique selling points of the product, informing the audience about the benefits of choosing Wild miffy from the brand's perspective. - The copy on the product also indicates that this is a limited edition, adding a sense of urgency and exclusivity. This is meant to incentivize immediate action and purchase, again from the brand's perspective.

# Ad summary This ad features a woman reviewing Wild aluminum-free deodorant. She highlights the natural ingredients, 24-hour protection, refillable design, and aesthetic case, positioning it as a gentle and effective alternative to harsh chemical deodorants. The ad promotes the idea of switching to an aluminum-free option for healthier underarms and peace of mind. # Brand positioning Wild is presented as a modern, environmentally conscious brand offering aluminum-free deodorant with a focus on natural ingredients and sustainability. The refillable design and variety of case aesthetics position Wild as a brand that values both personal health and environmental responsibility, appealing to consumers seeking gentle, effective, and eco-friendly personal care products. # Product Wild deodorant is an aluminum-free deodorant formulated with natural ingredients like coconut oil, shea butter, and tapioca starch. It is designed to be gentle on sensitive skin while providing 24-hour sweat protection. The deodorant features a refillable case design, allowing for easy replacement of deodorant refills. The ad specifically showcases the Wild miffy case, a reusable applicator decorated with a Miffy pattern that the user can customize based on their aesthetic preferences. Wild is presented as a natural and environmentally conscious alternative to harsh chemical deodorants, offering both skin benefits and peace of mind. # Visual style The ad features a bright, upbeat, and UGC-style aesthetic with casual, selfie-style camera work and quick cuts. The production quality leans towards a polished but relatable feel, with natural lighting and everyday settings. The editing pace is fairly consistent, aligning with the conversational tone of the voiceover, with cuts and product actions timed to the rhythm of the speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Switch to this aluminum free deodorant and your pits will thank you. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the creator showing the product and calling it the best aluminum-free deodorant she's ever tried, immediately grabbing attention with a strong endorsement. - 00:02–00:05 The creator throws away a traditional deodorant, explaining that she was sick of harsh chemicals. This moment visualizes the pain point the product addresses. - 00:05–00:08 She introduces Wild as an aluminum-free alternative, highlighting its appealing case design to showcase the brand's aesthetic focus. - 00:08–00:14 The ad emphasizes the natural ingredients—coconut oil, shea butter, and tapioca starch—to reinforce the deodorant's gentleness and effectiveness. - 00:14–00:17 The creator states that Wild gives her 24-hour protection, showcasing its reliability through various daily activities. - 00:17–00:20 The ad highlights the refillable design of the deodorant for convenience and peace of mind. - 00:20–00:22 The ad concludes with a direct call to action, encouraging viewers to switch to Wild deodorant and promising that their pits will thank them.

# Ad summary Image ad for Wild deodorant promoting a collaboration with Cath Kidston on a floral reusable deodorant case. # Brand positioning Wild is presented as a sustainable, design-conscious brand in the deodorant market. The collaboration with Cath Kidston, known for its floral and vintage-inspired prints, elevates the brand, suggesting that Wild is not only environmentally responsible but also stylish and aligned with current trends. The brand’s focus on reusable cases signals a move away from single-use plastic packaging, appealing to consumers who are environmentally aware and looking for eco-friendly alternatives without sacrificing aesthetics. # Product The featured product is a reusable deodorant case, designed for use with Wild deodorant refills. The case itself is cylindrical with rounded edges, and this edition features a dark blue background with a Cath Kidston floral pattern. The partnership is noted with the branding "Wild Cath Kidston" printed on the case. The ad highlights its suitability for spring with the text "This reusable deodorant case is perfect for spring." It also mentions a promotion: "20% off sitewide with code SASSERHOUSE", addressing a potential purchase barrier by offering a discount. # Visual style The ad has a natural, lifestyle aesthetic, resembling an Instagram Story post. The shot has a shallow depth of field, blurring the background slightly to focus attention on the product. The lighting is soft and natural, giving the image a bright and airy feel. The visual style is designed to be eye-catching and scannable in a social media feed, with a clear focus on the product and its aesthetic appeal. # Hooks Headline: This reusable deodorant case is perfect for spring 🌼 # Benefits - [object Object] # Features - [object Object] # Call to action SHOP WILD NOW # Point of view - [object Object] - [object Object] # Storyline - The image opens with a hand holding the Wild x Cath Kidston reusable deodorant case in front of a flower planter. This creates a visually appealing, seasonal presentation that emphasizes the product's design and its connection to spring, as told from a customer POV. - Next, the focus shifts to the promotional text, which states "This reusable deodorant case is perfect for spring" and "20% off sitewide with code SASSERHOUSE". Here, the brand is telling the viewer that the deodorant case is the perfect accessory for the season and is offering a discount, enticing the viewer to make a purchase. - Finally, the ad concludes with a call to action, with text that reads “SHOP WILD NOW” along with a link icon, encouraging viewers to directly engage with the brand and make a purchase. This is from the brand's POV.

# Ad summary This ad showcases a Wild Nijntje antiperspirant roll-on deodorant with Miffy character designs. The ad emphasizes the product's new fragrance, "katoenwolken." # Brand positioning This ad presents Mercis as a brand that creates playfully-designed personal care products. The ad is centered around the brand's collaboration with Miffy, a popular children's character. This aligns the brand with values of cuteness, childhood nostalgia, and lightheartedness. The product is shown in an urban setting, suggesting the product is designed for adults and children. # Product The ad features Mercis' Wild Miffy antiperspirant roll-on deodorant, showcasing its unique packaging featuring Miffy cartoon designs. The product comes in a bright pink container. The label highlights a "NIEUWE GEUR KATOENWOLKEN", indicating a new cotton-like fragrance. The packaging aims to be visually appealing and youthful, differentiating it from standard deodorant products with more mature or clinical designs. The small size of the roll-on suggests ease of portability. # Visual style The ad has a casual, lifestyle aesthetic, with an emphasis on the product's unique design and the brand's collaboration with the Miffy character. The background is slightly blurred, which keeps the focus on the product. The color palette is soft and muted, which lends a friendly and inviting tone. The natural light and urban setting give the ad an authentic feel. # Hooks Headline: Wild | nijntje # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad showcases the Wild Nijntje antiperspirant roll-on deodorant in a person's hand, with an urban canal scene in the background. This emphasizes the product’s playful and accessible design, as told from the customer's perspective. - A yellow badge on the roll-on calls out the "NIEUWE GEUR KATOENWOLKEN", highlighting the new cotton-like fragrance as a key feature of the deodorant. This messaging is communicated from the brand's perspective. - The product name "Wild miffy" is displayed on the packaging, reinforcing the brand’s collaboration with the Miffy character and appealing to a youthful audience, as told from the brand's perspective.

# Ad summary This image ad features the Wild Miffy refillable deodorant. The ad emphasizes the product's portability and the offer of a free case with purchase. # Brand positioning Wild is presented as a modern, sustainable brand offering refillable deodorants. The partnership with Miffy, a popular children's character, adds a playful and nostalgic element, suggesting the brand appeals to consumers who appreciate design and eco-conscious products. The brand targets customers looking for environmentally friendly personal care options that don't compromise on style or convenience. # Product The featured product is Wild's refillable deodorant, specifically the Miffy edition. It comes in a reusable pink case adorned with Miffy and nature-themed illustrations. The deodorant itself is refillable, implying an eco-friendly design that reduces waste. The ad highlights the product's compact size, suggesting it's designed for portability and on-the-go use. A key selling point is the free case offered with purchase, further incentivizing the customer to try the product. # Visual style The ad features a clean, bright, and playful visual style. The product is the central focus, with a soft-focus background that helps it stand out. The overall aesthetic is modern and youthful, likely targeting a younger demographic interested in trendy and eco-friendly products. # Hooks Headline: Wild | miffy # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a close-up of the Wild Miffy refillable deodorant case, held in a hand with bright orange nails. This sets the stage and introduces the product in an appealing, lifestyle-oriented context, from the brand's POV. - The case is shown partially inserted into the pocket of red pants, emphasizing its portability and compact size. This visual demonstrates a key benefit of the product from the customer's perspective. - The text "MIFFY. REFILLABLE DEODORANT. POCKET THE CASE FOR FREE." at the bottom of the image clearly states the product's name, function, and a special offer, highlighting a key value proposition and call to action, from the brand's POV.

# Ad summary Image ad displaying an anti-transpirant deodorant and a stick deodorant, calling out the amount of natural ingredients in each and the amount of protection each deodorant offers. # Brand positioning Wild miffy is presented as a brand that provides gentle and effective deodorants. The use of natural ingredients like 90% and 98% highlights their commitment to natural products. By focusing on the duration of protection against sweat and odors for up to 72 hours, the brand positions itself as reliable and high-performing. The fun, cartoon-like packaging aligns the brand with playfulness, appealing to a younger demographic. # Product The ad features two deodorant products: an anti-transpirant deoroller and a stick deodorant. The anti-transpirant deoroller contains 90% natural ingredients and provides 72 hours of protection against sweat and odors. The stick deodorant contains 98% natural ingredients and offers 24 hours of protection against odors. The products aim to prevent body odor with natural ingredients and long-lasting protection. # Visual style The ad features a bright, flat lay with product-focused visuals. The lighting is soft and natural. The overall aesthetic is clean and minimalistic, which highlights the products' packaging. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents two deodorant options, an anti-transpirant deoroller and a stick deodorant, side-by-side. The brand is calling out key features and benefits, such as the percentage of natural ingredients and the hours of protection against sweat and odors.

# Ad summary This image ad for Wild Miffy features a refillable antiperspirant case and the corresponding roll on deodorant refill. The ad highlights that the refill scent lasts 72 hours. # Brand positioning Wild presents itself as a sustainable and eco-conscious brand with a focus on providing natural and effective personal care products. The brand emphasizes the use of refillable systems to reduce waste, appealing to environmentally conscious consumers. By featuring the Miffy character, Wild also evokes a sense of nostalgia and playfulness, potentially broadening its appeal to younger or more whimsical audiences. The brand's positioning is both functional, offering long-lasting deodorant protection, and emotional, aligning with values of sustainability and personal expression. # Product The ad features Wild Miffy refillable antiperspirant case and Roll On Deodorant Refill. The refillable case is designed to hold the deodorant refill, reducing plastic waste. The case has a pink background and features images of Miffy and kite as well as flowers and mushrooms. The Roll On Deodorant Refill offers 72h sweat control and comes in the scent Cotton Clouds. The refill is sold in a small, recyclable bottle and is designed to be easily inserted into the refillable case. The ad highlights the product's longevity and eco-friendly nature, suggesting it’s a worthwhile purchase for those seeking effective and sustainable deodorant options. # Visual style The ad has a clean and bright aesthetic, with a shallow depth of field that keeps the focus on the product. The setting is simple and domestic, with the handbag and daisy embellishment adding a touch of personality and style. The use of natural lighting and pastel colors gives the image a soft and inviting feel. The overall production quality is high, with attention to detail in the product presentation and composition. # Hooks Headline: Wild miffy # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the refillable antiperspirant case and the roll-on deodorant refill. This is meant to introduce the product and its key components, told from the brand's perspective to clarify the offering and its eco-friendly design. - Next, the ad highlights the refillable nature of the product with the annotation 'refillable antiperspirant case' and the 72-hour scent control with the annotation '72h control refill scent'. This informs the viewer of the product's benefits, delivered from the brand’s perspective to emphasize its value. - Finally, the ad shows both products together. This aims to reinforce the idea of a complete, sustainable deodorant system. The brand is providing this view to encourage the viewer to purchase both items as part of an environmentally conscious routine.

# Ad summary The ad displays Wild miffy roll-on deodorant refill and its refillable pink container. The roll-on deodorant claims to have antiperspirant properties that last up to 72 hours. # Brand positioning Wild presents itself as a contemporary brand that targets consumers who are environmentally conscious by offering refillable deodorant containers. The brand also caters to fans of the Miffy character by offering a refillable container with Miffy-themed graphics. The collaboration with the Miffy brand suggests that Wild likely aligns with values such as playfulness, joy, and nostalgia, while still meeting modern needs. # Product The ad promotes a roll-on deodorant refill and its accompanying refillable container. The roll-on deodorant is intended to refill the Miffy-themed container. The deodorant is described (on-package label text) as "ROLL ON DEODORANT REFILL" that is an "ANTIPERSPIRANT" with "Cotton Clouds" that provides "72HR SWEAT CONTROL". The refillable pink container features a Miffy print design with an overall theme of Miffy enjoying nature and being active. # Visual style The ad features a bright, product-focused shot that highlights the Wild miffy product in a lifestyle setting. The image is well-lit and clean, creating a cheerful and playful aesthetic that appeals to Miffy fans. # Hooks Headline: Wild miffy # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image introduces Wild miffy refillable deodorant and its refill case, showcasing its unique design and functionality. The brand is positioning the deodorant refill as a practical and eco-friendly choice, while also capitalizing on the nostalgic appeal of the Miffy character from the brand's POV.

# Ad summary This ad features Wild deodorant in a flatlay arrangement alongside other summery items, highlighting its essential nature for a sunny day. It focuses on the brand's compostable refills, absence of white marks, and 72-hour odor protection. # Brand positioning Wild positions itself as an eco-friendly and health-conscious alternative to traditional deodorants. The brand emphasizes sustainability and convenience through its compostable refill system. With the integration of the Miffy character, the brand appeals to a younger demographic, as well as consumers who appreciate playful design and are looking for environmentally responsible products. It sets itself apart by addressing common deodorant frustrations such as white marks and limited odor protection. # Product The ad features Wild deodorant, an antiperspirant roll-on deodorant designed for daily use. It is presented in two forms: a white container labeled "ROLL ON DEODORANT REFILL" that emphasizes the deodorant's refillable nature, and a pink patterned container with the Miffy character on it, referred to as "Wild miffy". Key product features highlighted include compostable refills, an absence of white marks, and 72-hour odor protection. The deodorant is ideal for use during sunny days, addressing the need for long-lasting freshness and confidence. It targets consumers looking for sustainable, effective, and aesthetically pleasing personal care products. # Visual style The ad features a bright and playful flatlay design with a clear emphasis on summery themes and eco-friendly messaging. The composition is well-lit and uses pastel colors to create a cheerful and inviting atmosphere. The annotations and text overlays are strategically placed to highlight key product benefits, while the overall aesthetic is clean and organized, ensuring high scannability. The inclusion of the Miffy character adds a nostalgic and youthful touch. # Hooks Headline: Wild | nijntje (Blijf droog met) Essentiële spullen voor een zonnige dag. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by framing Wild deodorant as an essential item for a sunny day, suggesting that it is indispensable for staying fresh and confident during warm weather. This statement is made from a brand perspective, establishing relevance and setting the tone for the ad. - Next, the ad highlights specific product features through annotated callouts, emphasizing key benefits like compostable refills, absence of white marks, and 72-hour odor protection. This part of the story is told from the brand's perspective, providing practical reasons to choose Wild deodorant. - The ad concludes by showcasing the product within a lifestyle context, surrounded by summery accessories and props, reinforcing its alignment with a fun, outdoor lifestyle. This visual presentation is from the brand's perspective, aiming to create a positive association and inspire purchase.

# Ad summary This ad compares a roll-on antiperspirant and stick deodorant from the brand Wild Miffy. The ad highlights the natural origins and odor control properties of each product. # Brand positioning Wild Miffy is presented as a natural and effective deodorant brand that prioritizes natural ingredients and long-lasting odor control. The brand has a playful and youthful image, as indicated by the cartoon imagery on its packaging. # Product The ad features two deodorant products from Wild Miffy: a roll-on antiperspirant and a stick deodorant. The roll-on antiperspirant is described as 90% natural origin and provides 72-hour sweat and odor control. The stick deodorant is described as 98% natural origin and provides 24-hour odor control. Both products come in pink packaging decorated with cartoon graphics. The ad emphasizes the natural composition and odor control capabilities of each product. # Visual style The ad features a clean and bright studio shot with a focus on product presentation. The visual motif includes flat lay product placement with cartoon elements. The image treatment includes soft, natural lighting with minimal filtering. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the roll-on antiperspirant and stick deodorant side by side. The brand is aiming to show the product lineup to give the customer options to meet their needs. - Next, the ad highlights the features of each product, including the percentage of natural origin and the duration of sweat and odor control. The brand is highlighting the selling points of the product in order to persuade the customer to purchase.

# Ad summary This image ad promotes Wild | miffy deodorant. Two deodorants are placed in a picnic basket with props, and text overlays in badges and a bottom banner state product features and benefits, such as being compostable and preventing white marks. # Brand positioning Wild, in partnership with Miffy, promotes itself as an essential brand for sunny days, offering deodorants that are not only effective but also environmentally conscious. The brand emphasizes the functional benefit of a 72-hour protection deodorant, coupled with the fun and playful element of Miffy's character to make their brand more emotionally appealing to consumers. # Product The ad showcases Wild | Miffy deodorant, emphasizing its suitability for sunny days. The product comes in two versions: one in a white refillable container and the other in a pink container adorned with Miffy designs. The deodorants promise 72-hour protection against odors, and the refills are compostable. The ad highlights the product's lack of white cast, positioning it as a clean and effective choice for everyday use. # Visual style The ad features a bright, lifestyle flatlay composition that is highly polished. The color palette consists of pinks, blues, and yellows, creating a fresh and inviting atmosphere. The objects are arranged neatly to convey the idea of a curated, well-organized picnic setup. There is consistent soft, diffused lighting to give a clean and modern feel. The typography is integrated smoothly, with text overlays that complement the design without overpowering it. # Hooks Headline: L'essenziale per le giornate di sole. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents a flatlay arrangement of two deodorants, a pink camera, a tulip, raspberries, and a lemon in a pink and blue picnic basket. This setting suggests the product is ideal for outdoor activities, particularly on sunny days, aligning with the lifestyle of its target audience. The brand is conveying a sense of freshness and readiness for summer adventures. - Bubbles with descriptive text appear next to each product, highlighting key features such as being compostable and leaving no white residue. These callouts are from the brand's perspective, emphasizing the product benefits and unique selling points to potential customers, reinforcing why the deodorant is the ultimate essential for sunny days. - An orange banner at the bottom of the image further emphasizes the product type, "DEODORANTE ROLL-ON ANTITRASPIRANTE", providing a straightforward functional description from the brand's point of view to ensure the consumer understands exactly what the product is.

# Ad summary This image ad features a Wild brand deodorant refill and a reusable case, specifically highlighting the 'Wild miffy' limited edition design and the product's anti-transpirant properties. # Brand positioning Wild is presented as a sustainable and design-conscious brand in the personal care space, specifically deodorant. The brand emphasizes eco-friendliness through its refillable system, reducing waste compared to traditional single-use deodorant containers. The collaboration with Miffy suggests a playful, nostalgic appeal, while still maintaining a level of sophistication. # Product The product featured is Wild's roll-on deodorant refill and its accompanying reusable case. The refill is a white, cylindrical bottle with a roll-on applicator, containing an anti-perspirant formula in the Cotton Clouds scent. The refill is designed to be inserted into the reusable deodorant case. The advertised reusable case is a limited-edition 'Wild miffy' design, featuring Miffy cartoon characters on a pink background. The on-screen text indicates '72 uur anti-transpirant' (72-hour anti-perspirant) reinforcing the product's long-lasting protection. # Visual style The ad features a clean, well-lit product shot set outdoors, giving it a natural and inviting feel. The focus is sharp on the products with a slightly blurred background to draw attention to the deodorant refill and reusable case. The image quality is polished and optimized for social media. # Hooks Headline: Limited Edition 72 uur anti-transpirant # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing a limited-edition product, immediately creating a sense of exclusivity and urgency. This message is communicated by the brand to entice the viewer with something unique. - The focus then shifts to the functional benefit of the anti-transpirant, specifically the 72-hour protection claim. The brand uses this message to address concerns about efficacy and long-lasting performance. - Next, the ad highlights the refillable nature of the product, underscoring its sustainability. The brand displays this feature as a conscious choice for consumers, making the viewer aware of the brand’s mission to be eco-friendly. - The final element shows the adorable Miffy reusable case. The brand does this to appeal to the viewers emotions with the use of the nostalgic Miffy cartoon.

# Ad summary A creator shows off her new Wild deodorant case and shows how easy it is to change the refill. She likes that there's no single use plastic and that they're all aluminum-free. She uses code SASSERHOUSE for 20% off. # Brand positioning Wild is presented as a deodorant brand that values sustainability and offers a unique, aesthetically pleasing approach to personal care. The ad highlights the brand's commitment to reducing single-use plastic by providing a refillable deodorant case. The brand also aligns with a natural and eco-conscious lifestyle by offering aluminum-free deodorant refills. Wild emphasizes that the deodorant scents are good and refreshing, appealing to consumers who seek both functionality and an enjoyable sensory experience. The brand aims to occupy a space in the consumer's mind as an environmentally responsible and aesthetically pleasing choice for personal care. # Product Wild is a deodorant system that consists of a reusable, refillable case and replaceable deodorant refills. The refillable deodorant case comes in various designs, including a ladybug pattern. It eliminates single-use plastic, making it an environmentally friendly choice. The deodorant refills are available in various scents such as Morning Meadow and Honey & Cactus Flower. These refills are aluminum-free and designed to be easily inserted into the reusable case. The main selling point is the combination of sustainability, appealing scents, and the elimination of single-use plastic waste. # Visual style The ad has a bright, clean, and friendly aesthetic. The editing style features quick cuts and smooth transitions, maintaining a consistent pace. The production quality appears to be a blend of UGC and polished commercial elements, lending credibility while maintaining a casual and approachable tone. The visual motifs include close-ups of the product and the person, emphasizing key features and benefits. The pacing is consistent, with cuts timed to match the rhythm of the voiceover, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Use code SASSERHOUSE for 20% off your purchase. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by showcasing her new Wild deodorant case, emphasizing its appealing design. - 00:05–00:10 00:05–00:10 She mentions that the ladybug design makes her happy and reminds her of summer. - 00:10–00:13 00:10–00:13 She announces that she needs to refill her case and will demonstrate how easy it is. - 00:13–00:17 00:13–00:17 She highlights the primary reason she loves Wild deodorant: its commitment to avoiding single-use plastic. - 00:17–00:21 00:17–00:21 The storyline emphasizes that all you need is the case, and the only thing you repurchase are the refills, showcasing the product's sustainability. - 00:21–00:25 00:21–00:25 She states that all the scents offered smell good and are aluminum-free, reinforcing the appeal and health benefits of the product. - 00:25–00:27 00:25–00:27 She selects the "Morning Meadow" refill for today. - 00:27–00:36 00:27–00:36 She demonstrates how to refill the deodorant case by removing the top, inserting the refill, popping the top back on, and winding it up. - 00:36–00:43 00:36–00:43 She encourages viewers to try Wild using her code for 20% off, then states she is ready to go out to the garden.

# Ad summary A woman stands in her bathroom and speaks to the camera to showcase Wild deodorant. The woman explains how the Wild deodorant does not use single-use plastic. The woman uses the code SASSERHOUSE to receive 20% off. # Brand positioning Wild positions itself as an eco-friendly and aesthetically pleasing deodorant brand. The brand champions sustainability by eliminating single-use plastic and offering refillable cases. Wild prioritizes natural ingredients with aluminum-free formulas. The brand merges functionality with appealing design. Their deodorant cases come in various patterns and the ad features a ladybug pattern. The brand connects personal care with environmentally conscious values. # Product Wild offers a refillable deodorant system designed to eliminate single-use plastics. The core product consists of a decorative, reusable case and replaceable deodorant refills. These refills are aluminum-free and gentle enough for sensitive skin. According to the ad, Wild offers a variety of scents, including Morning Meadow and Honey & Cactus Flower. To use the product, the consumer purchases a case. When the deodorant runs out, they only need to repurchase the refills. The ad aims to remove barriers to purchase by offering a discount code for 20% off. # Visual style This ad has a UGC feel. The quality looks DIY with natural lighting. The creator looks casual and friendly. The editing includes quick cuts. The creator speaks directly to the camera, creating a personal connection with the viewer. The pacing is quick and upbeat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you want to try out wild, use code house for 20% off your purchase. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator stands in her bathroom and expresses her excitement to be able to spend the day in her garden, setting a tone of casual anticipation. - 00:05–00:09 The creator puts her hair up in a bun, further preparing for her gardening, and introduces the Wild deodorant as a product she wants to show her followers, conveying a personable connection and starting a product showcase. - 00:09–00:16 The creator describes her love for the featured ladybug design and connects it to her garden, associating the product with positive feelings and an aesthetic connection. - 00:16–00:19 The creator transitions into demonstrating how easy it is to refill the Wild deodorant case, setting up a tutorial-style segment. - 00:19–00:24 The creator discusses the reasons she loves Wild deodorant, explicitly stating that it has no single-use plastic. - 00:24–00:27 Continuing the prior point, the creator clarifies that consumers only need to repurchase refills, emphasizing the cost-effectiveness and eco-friendliness of the product. - 00:28–00:31 The creator states that the Wild deodorant scents all smell good and are aluminum-free, reinforcing the product's positive qualities and benefits. - 00:32–00:33 The creator states she will be using the Morning Meadow scent today, setting up the demonstration of the refill process. - 00:34–00:42 The creator details the refilling process. - 00:43–00:49 The creator wraps up by promoting the discount code and stating that she is ready to go out into the garden, completing the ad with a call to action and a resolution to the initial setup.

# Ad summary This ad showcases Wild's Miffy-themed deodorant and hand sanitizer products in a bright and playful setting, emphasizing their limited-edition nature and cute design through close-up shots and animated accents. # Brand positioning Wild is presented as a brand that offers eco-friendly and aesthetically pleasing personal care products. The collaboration with Miffy, a beloved character, suggests a playful and youthful brand identity that appeals to consumers who appreciate unique and limited-edition designs. The brand aims to occupy a space in the market that values sustainability and cute, visually appealing packaging, setting it apart from competitors who may focus solely on functionality. Wild's positioning seems to blend functional efficacy with emotional appeal, making personal care routines more enjoyable. # Product The ad features Wild's deodorant and hand sanitizer, both in limited-edition Miffy-themed packaging. The deodorant is a roll-on antiperspirant, designed to keep users feeling fresh. The hand sanitizer, packaged in a small white bottle, is labeled as a 'Roll-in Dermo Hand Refill' suitable for 100+ applications. Both products feature colorful designs incorporating Miffy characters and playful elements. The ad highlights the 'MIFFY CONTENITORE IN EDIZIONE LIMITATA' (Miffy limited edition container), emphasizing the exclusivity and collectibility of the packaging. The products are presented as daily essentials that combine functionality with a fun, design-focused aesthetic, appealing to those seeking practical items with a touch of personality. # Visual style The ad features a playful and polished aesthetic with bright colors, crisp textures, and animated elements. The editing style is static, with each shot carefully composed to showcase the product. The production quality is high-end, with a commercial feel that aligns with a brand presentation. The visual motifs include clean lines, pastel backgrounds, and recurring Miffy character animations. Pacing is slow with static shots. The cuts and text are timed to the music, emphasizing product actions and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a shot of the Wild | Miffy products—deodorant and hand sanitizer—arranged on a bed of artificial grass against a light blue sky backdrop, framed by a yellow, fence-like object. The visual emphasizes the product's unique design and playful setting. The scene conveys a sense of whimsy and is designed to attract attention with its bright colors and character theme from a brand perspective.

# Ad summary A fitness influencer promotes the Wild roll-on deodorant, highlighting the natural ingredients, refillable case, and 72-hour odor protection. She presents her healthy lifestyle and switches to better products. # Brand positioning Wild is presented as a natural and eco-friendly alternative to conventional deodorants. The brand is positioned for consumers who value natural ingredients and sustainability and are making conscious efforts to switch to healthier and more environmentally responsible personal care products. The tone is casual and friendly, promoting an easy switch. # Product Wild roll-on deodorant is a natural deodorant made with natural ingredients. It is designed for people who want to switch to better, healthier everyday products. The deodorant comes in a refillable case that is considered a nice bonus. It offers 72-hour odor protection. It comes in various refills and scents. The advertised product is Wild Roll On Deodorant Refill - Honey & Cactus Flower. # Visual style The ad has a polished UGC feel, combining casual, everyday moments with a focus on aesthetics. The editing rhythm is quick, maintaining a fast pace to keep viewers engaged. The visuals are bright and clean, creating a sense of wellness and sophistication. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap the link below and thank me later. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator addresses the audience as wellness girlies and declares she has found the antiperspirant for them, framing the product as a must-have for this demographic. - 00:04–00:08 The creator says that she has been such a wellness girly lately, mentioning clean eating, better sleep, and morning walks, aligning the brand with a healthy lifestyle. - 00:09–00:11 The creator shows herself switching her general everyday products for better ones, transitioning to better and healthier products and choices. - 00:12–00:15 The creator states that she recently switched to Wild, claiming it's so good. - 00:16–00:20 The creator explains that the deodorant is made with natural ingredients, smells amazing, and gives you 72-hour odor protection, highlighting the key benefits of the product. - 00:21–00:26 The creator states that she feels better about putting it on her skin, and the refillable case is a nice bonus, emphasizing the health and environmental benefits. - 00:27–00:30 The creator states that if you're trying to make better choices, Wild is such an easy switch, offering a simple solution for those seeking healthier options. - 00:31–00:33 The creator encourages the audience to tap the link below and thank her later, using a direct call to action and implying satisfaction with the product.

# Ad summary string # Brand positioning Wild positions itself as a natural and sustainable deodorant brand that is in touch with modern trends by showcasing its limited-edition collaboration with Miffy. The brand values sustainability and aesthetic appeal. Wild seems to push against the norm of using generic, mass-produced deodorants by offering refillable, customizable cases and natural formulas. # Product The product is a refillable anti-perspirant deodorant from Wild's limited edition collaboration with Miffy. It comes in a pink container with Miffy cartoon art. It promises 72-hour protection in a timeless design, and can be perfectly combined with their Fresh Cotton and Sea Salt scent. It's a roll-on deodorant refill and has no white stripes. # Visual style The ad has a bright and playful aesthetic, with quick cuts and close-up shots of the product. The editing style includes smooth transitions and the overall production quality has a UGC feel. The pacing is quick, with multiple cuts per minute. The audio and visual elements are timed to the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Wild x Nijntje 🛍️ # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins by calling out Miffy lovers. - 00:01–00:03 It then introduces the new Wild Limited Edition refillable anti-transpirant. - 00:03–00:05 The next scene highlights the product features, including 72 hour protection and a timeless design. - 00:05–00:08 The ad continues to show it is perfectly combined with the Fresh Cotton and Sea Salt scent. - 00:08–00:10 The ad notes that the product has no white stripes and causes no stress. - 00:10–00:15 The ad ends with a call to shop Wild x Nijntje.

# Ad summary This ad promotes the Wild Nijntje limited edition case for deodorant with a stop motion animation. It features close-up shots of the product in a vibrant and playful setting. # Brand positioning Wild is presented as a brand that is playful, eco-friendly, and design-conscious. The ad uses a stop motion style, paired with the Miffy character, to create a lighthearted and youthful feel. The brand values sustainability, as implied by the refillable deodorant case. The brand seems to push against traditional deodorant packaging by offering reusable cases with unique designs. # Product The product being advertised is the Wild Nijntje limited edition case for antiperspirant roll-on deodorant. The case is pink with images of Miffy on it, a refillable deodorant case, emphasizing the eco-friendly aspect of the product. The product is for anyone who uses deodorant and appreciates cute, sustainable design. # Visual style The ad uses a stop motion animation style to present the product in a playful, whimsical manner. The production quality has a high-end feel, with clean shots and bright lighting. The color palette is bright. The pacing is slow and deliberate. The cuts and text sync with the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a stop motion animation that features the Wild Nijntje limited edition case of deodorant.

# Ad summary A woman shows off her Wild deodorant case and the ease of refilling the aluminum-free refills. # Brand positioning Wild positions itself as a sustainable and aesthetically pleasing alternative to traditional deodorants. The brand emphasizes eco-friendliness by offering refillable deodorant cases and plastic-free refills. This appeals to environmentally conscious consumers. The brand embraces fun and stylish designs for their cases, as seen in the ladybug-themed Emma Bridgewater design, conveying an elevated yet lighthearted approach to personal care. The brand seeks to disrupt category norms by eliminating single-use plastic. # Product Wild offers a range of refillable deodorants. It works with a reusable case and plastic-free deodorant refills. The case is designed to be kept and refilled as needed, reducing single-use plastic waste. The refills are aluminum-free, appealing to health-conscious consumers. The product boasts a variety of scents, as seen with the “Morning Meadow” and “Honey & Cactus Flower” options, with the presenter saying that they “all smell so good.” The product addresses the purchase barrier of environmental concern by eliminating the need for single-use plastic packaging and the possible health concern by being aluminum-free. # Visual style The ad has a UGC feel. It uses static shots and smooth transitions with a natural light. The creator speaks directly to the camera and acts as a spokesperson for the brand. The ad has a polished commercial feel to it, making it a hybrid. There are approximately 15 cuts per minute, giving it a consistent pace. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you want to try out wild, use code SASSERHOUSE for 20% off your purchase. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator shares that she has a day at home to go out to her garden and says that she is excited. - 00:05–00:12 00:05–00:12 The creator introduces her new Wild deodorant case and says that it is the cutest thing she has ever seen in her life. The case is patterned with ladybugs, which she says she also has in her garden. - 00:12–00:19 00:12–00:19 The creator then says that it is time for her to refill her case, and she is going to show how easy it is. - 00:19–00:24 00:19–00:24 The creator states that one of the main reasons that she loves wild deodorant is because it has no single use plastic. - 00:24–00:27 00:24–00:27 The creator says that all you need is a case, and the only thing that you repurchase are the refills. - 00:27–00:33 00:27–00:33 The creator adds that all the scents that Wild offers smell so good and are aluminum free. She will be using the morning meadow scent today. - 00:33–00:42 00:33–00:42 The creator demonstrates how to refill the case by removing the top, inserting the refill, putting the top back on, and winding it up. - 00:42–00:46 00:42–00:46 The creator prompts viewers to use code SASSERHOUSE for 20% off your purchase. - 00:46–00:49 00:46–00:49 The creator is now ready to go out to the garden.

# Ad summary This ad promotes Wild miffy Antiperspirant Roll On with a free case offer. It features the product prominently, along with a cartoon-style design with the brand's character. # Brand positioning The brand Wild miffy is presented as a playful and youthful brand due to the cartoon character. The brand is likely targeting a younger demographic or those who appreciate a fun and whimsical aesthetic in their personal care products. The focus is on creating a sense of lightheartedness and joy in everyday routines, differentiating itself from more serious or clinical personal care brands. # Product The product is Wild miffy Antiperspirant Roll On. The product is pink, features cartoon imagery, and is shown with a similarly designed case. The ad emphasizes the roll-on format and promotes an offer of a free case with purchase. This suggests the product is for daily use and is being positioned as both functional and aesthetically pleasing. The product is worth trying because it is presented as both effective (antiperspirant) and playful, making personal care more enjoyable. # Visual style The ad has a bright, playful aesthetic with cartoon illustrations and bold colors. The production quality is polished, suggesting a professional studio shot. The visual motifs include flat lay-style product presentation and cartoonish graphics that convey a youthful tone. The typography integration is large and bold. The ad emulates platform-native behaviors by using a fun, youthful aesthetic that may impact scannability and stop power in the feed. # Hooks Headline: MIFFY # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the brand name 'Wild miffy' and product type, setting the stage for what's being advertised. The brand is telling the audience what product line is featured. - The visual focus quickly shifts to the product itself: a brightly colored roll-on antiperspirant alongside its matching case. The product is front and center. The brand wants to highlight the product's design. - Lastly, the text reinforces the product and offer, clearly stating 'ANTIPERSPIRANT ROLL ON. GET A FREE CASE.' The brand aims to give the customer a call to action.