How Two Brothers Organic Farms Advertises on Meta

# Ad summary The image is a customer testimonial endorsing Two Brothers Cultured Ghee. The testimonial highlights the ghee's aroma and taste, evoking childhood memories and family enjoyment, emphasizing the customer's heartfelt endorsement and repeat patronage. # Brand positioning Two Brothers is presented as a brand that offers high-quality ghee, deeply rooted in tradition and family values. The brand aims to evoke feelings of nostalgia and home-cooked meals. The positioning is emotional, centered around the memories and sensory experiences associated with ghee, rather than solely on its functional attributes. By highlighting the 'aroma and the taste,' the brand appeals to customers who value authentic, traditional flavors and the emotional connection to their heritage. The brand does not explicitly push against category norms or competitor behaviors but implies a focus on quality and the emotional satisfaction derived from the product. # Product The product being advertised is Two Brothers Cultured Ghee, presented as a premium cooking ingredient known for its distinct aroma and taste. The product is packaged in a clear glass jar with a beige label. The advertisement mentions how the taste evokes childhood memories of homemade ghee made by one's grandmother, suggesting it is for those who appreciate traditional cooking and flavors. The ghee is highlighted for its ability to invoke positive, nostalgic feelings. The ad copy speaks of the customer's heartfelt endorsement of the product and their status as a repeat customer, aiming to reduce purchase barriers by showcasing trust and satisfaction. # Visual style The ad adopts a UGC (user-generated content) style, resembling a snapshot taken with a smartphone. The overall visual aesthetic is informal and realistic, with the focus on presenting the product in a home setting. The image appears to be shot in available light with minimal editing, contributing to a down-to-earth, authentic feel. The typography is integrated via a caption overlay, which mirrors the style of native platform content. This aligns with the goal of making the ad blend seamlessly into a social media feed, enhancing scannability and stop power. # Hooks Headline: My family loves the aroma and the taste of this ghee. Reminds me of my childhood when my grandmother used to make ghee at home. I endorse the product whole heartedly and am a repeat customer for this product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The customer shares their family's love for the aroma and taste of the ghee. This is included to create an emotional connection and highlight the sensory appeal of the product, told from the perspective of a satisfied customer. - The customer recalls childhood memories of their grandmother making ghee at home. This is intended to evoke nostalgia and associate the product with cherished family traditions, told from the customer's personal perspective. - The customer wholeheartedly endorses the product and identifies as a repeat customer. This is aimed at building trust and credibility through a personal recommendation, told from the POV of a long-term user.

# Ad summary A woman explains why she adds ghee to three types of foods for health benefits, explaining that it balances the dryness of dals, the heat of spicy foods, and improves absorption of fat-soluble vitamins. She then recommends a high-quality ghee brand that follows traditional cooking methods and supports farmers' families. # Brand positioning Two Brothers Organic Farms positions itself as a provider of high-quality, traditionally made Desi Cultured Cow Ghee. The brand aligns with values of health, tradition, and ethical farming practices. By emphasizing the slow-cooked tradition of making ghee and the fair treatment of farmers, the brand pushes against the norms of mass-produced and potentially less ethical sourcing. The brand positioning is both functional (improving absorption, balancing dryness and heat) and emotional (supporting farmers, feeling good about consumption). # Product Two Brothers Organic Farms offers Desi Cultured Cow Ghee, a high-quality ghee made using a slow-cooked, traditional method. The ghee is for health-conscious consumers who value traditional food preparation methods and ethical sourcing. The product improves absorption of fat-soluble vitamins (A, D, E) and balances the drying nature of dals, legumes, and millets, as well as the heat caused by spicy and fermented foods. The product addresses the worry that ghee might cause health issues by being high-quality. # Visual style The ad has a polished UGC feel with natural lighting and a home setting. The editing style is quick cuts, with transitions and product actions timed to the voiceover lines. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Comment down link to get one for yourself. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces three types of foods that she always adds ghee to, to set up the list. - 00:04–00:08 She explains that she adds ghee to dals, legumes, and millets because they are drying in nature. - 00:08–00:13 She adds ghee to spicy and fermented foods because they increase pitta, and ghee balances that. - 00:14–00:18 She states that ghee improves absorption of fat-soluble vitamins A, D, and E. - 00:19–00:27 She mentions she doesn't worry about ghee causing issues because she uses Two Brothers Organic Farms ghee, a high-quality desi cultured cow ghee. - 00:27–00:37 The creator displays the product while stating that Two Brothers Organic Farms uses a slow-cooked tradition for making ghee and pays their farmers well. - 00:38–00:45 She emphasizes that by getting the high-quality ghee, you are supporting the farmers and their families. - 00:45–00:47 She asks viewers to comment down for the link to get the product.

# Ad summary This ad promotes Two Brothers Organic Farms Low GI Rice as a healthier alternative to regular white rice. It presents the product as a solution for those wanting to maintain a traditional Indian diet without experiencing the negative effects of high glycemic index foods, such as sudden blood sugar spikes and post-meal heaviness. The ad emphasizes that the Low GI Rice retains the same taste as regular rice while offering more fiber and micronutrients, positioning it as an easy and effective 'smart swap' for a healthier lifestyle. # Brand positioning Two Brothers Organic Farms is presented as a brand that understands and caters to the dietary preferences of Indian families who value traditional foods but also seek healthier options. The brand positions itself as a provider of products that allow consumers to enjoy their favorite meals without sacrificing their health goals. The brand ethos combines tradition and health by offering organic alternatives to everyday staples, empowering customers to make easy, sustainable swaps towards a balanced lifestyle. It aims to occupy the space of a health-conscious, culturally aware brand that prioritizes both taste and nutritional value. # Product Two Brothers Organic Farms Low GI Rice is advertised as a healthier alternative to regular white rice, specifically targeting individuals who want to manage their blood sugar levels and maintain consistent energy throughout the day. It is presented as an easy swap within the traditional Indian diet, retaining the same comforting taste while providing enhanced nutritional benefits. The rice has a low glycemic index (GI < 50), ensuring a gradual rise in blood sugar levels, preventing sudden spikes and subsequent energy crashes. It retains more fiber and micronutrients compared to regular polished white rice, contributing to a feeling of fullness for a longer time and avoiding post-meal heaviness or sleepiness. The product is marketed as a simple solution to enjoy traditional meals without compromising health goals, making it ideal for those seeking balanced and sustained energy throughout the day. # Visual style The ad has a clean, modern aesthetic with a blend of lifestyle and informational content. The editing style is relatively fast-paced, maintaining viewer engagement through quick cuts and visual aids like split screens and product close-ups. The production quality suggests a hybrid approach, combining the authenticity of user-generated content with the polish of commercial production. The camera work is stable. The visuals are bright and well-lit, creating a positive and inviting atmosphere. The ad strategically intersperses shots of real food and people in their daily routines, enhancing relatability and trust. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a man holding a plate of Indian food (dal and rice) and stating that Indian parents don't really follow diets. - 00:00–00:02 This sets up the premise that traditional eating habits are difficult to change. - 00:02–00:04 A woman is then shown eating rice, emphasizing the love for favorite foods within the family. - 00:02–00:04 This reinforces the cultural aspect of food and its emotional importance to the target audience. - 00:04–00:08 The man explains that the goal is to keep the food the same but make the body feel better. - 00:04–00:08 This highlights the core value proposition of maintaining familiar tastes while improving health. - 00:08–00:15 He suggests paying attention to small daily swaps instead of drastically changing habits. - 00:08–00:15 This eases concerns about drastic dietary changes. - 00:15–00:22 He introduces Two Brothers Low GI Rice as a solution, holding up the packaging. - 00:15–00:22 This introduces the product as a viable alternative. - 00:19–00:25 He explains that it's a low glycemic rice, meaning blood sugar rises slowly. - 00:19–00:25 This explains the key health benefit in simple terms. - 00:22–00:25 The ad shows the rice being prepared and includes an animation of blood cells, visually reinforcing the concept of slow blood sugar rise. - 00:25–00:27 The rice is then shown as part of a meal. - 00:25–00:27 This demonstrates the versatility of the product as it seamlessly pairs with an everyday meal. - 00:27–00:32 The woman is shown engaged in activities, emphasizing that she doesn't feel heaviness or sudden sleepiness after eating the rice. - 00:27–00:32 This visually represents the benefit of sustained energy and comfort. - 00:32–00:35 The man states that energy feels more stable and that one feels full for longer. - 00:32–00:35 This further elaborates the positive effects of the rice. - 00:35–00:42 He compares it to regular polished white rice, saying that kala namak rice is healthier and retains more fibers and micronutrients. - 00:35–00:42 This directly contrasts the advertised product to the competition, and highlights the functional features. - 00:38–00:41 A close-up shot shows the texture of the rice, visually emphasizing its natural quality. - 00:42–00:45 He concludes by stating that it still has the same comforting taste. - 00:42–00:45 This reiterates the core selling point that the product doesn’t compromise on taste. - 00:45–00:50 He says that changing your diet is hard but making a smart swap is doable. - 00:45–00:50 This offers a final, encouraging thought, making the product seem accessible and easy to integrate into daily life.

# Ad summary This ad positions Two Brothers A2 Ghee as superior to other brands because their ghee comes directly from farmers that love and respect their cows, unlike traders. # Brand positioning Two Brothers A2 Ghee focuses on providing consumers with high quality ghee, made with traditional methods. The brand emphasizes the importance of where the ghee comes from, who makes it, and how they make it. Positioning themselves as a brand that values love, tradition, and ethical farming practices, they stand in contrast to brands focusing purely on profit. The brand values transparency, quality, and heritage. # Product Two Brothers A2 Ghee is a ghee made from the milk of cows, using traditional methods that prioritize the well-being of the cows. This involves ethical farming practices and ensuring that the cows are loved and cared for. The product emphasizes its purity and tradition, standing in contrast to ghee made using modern, industrialized processes. The ad implies that the key USP of the ghee is its source and the ethical practices used in its production. # Visual style The visual style is natural. It feels like a UGC video due to the natural setting. The editing is quick cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins by asking if the ghee you are buying is actually ghee or just a brand, implying that not all ghee is created equal and questioning the authenticity of other brands. - 00:04–00:12 The brand asserts that there is more to ghee than just a brand or design. - 00:12–00:16 The brand suggests that people never think about where ghee actually starts. - 00:16–00:25 The ad claims that in the market today, there are only two types of ghee manufacturers: Farmers and Traders. - 00:26–00:31 The brand claims that farmers use traditional techniques, whereas traders buy their product. - 00:31–00:38 The brand claims that love, ethics, and tradition make a difference. - 00:39–00:52 The ad contrasts the two types of ghee manufacturing by stating that farmers love their cows, while the traders focus on volume. - 00:52–00:59 The ad contrasts the two types of ghee manufacturing by stating that farmers milk their cows by hand, whereas traders use machines. - 01:00–01:07 The ad contrasts the two types of ghee manufacturing by stating that farmers give the milk back to their baby cows, whereas traders just sell all of the milk. - 01:08–01:23 The brand states that farmers use love and tradition to make their ghee, whereas traders use formulas. - 01:23–01:33 The brand asks you to notice what it says on the label, but more importantly, where the ghee starts.

# Ad summary This image ad for Two Brothers Organic Farms highlights the issues of glyphosate in common foods and pitches the brand's Glyphosate free ghee as the solution. The ad emphasizes the number of countries that have rejected glyphosate as a supporting argument. # Brand positioning Two Brothers Organic Farms is presented as a conscientious and health-focused brand that prioritizes providing consumers with pure, safe, and traditionally-made ghee. Positioning itself as a premium and trustworthy source, Two Brothers distinguishes itself by offering India's first Glyphosate-free certified ghee. The brand emphasizes values of purity, health, and traditional methods. # Product The advertised product is Two Brothers Organic Farms Cultured Ghee, presented as India's first Glyphosate-free certified ghee. It is made from the milk of A2 Gir cows and is both free-grazed and handmade. The ghee comes in a 500 ml jar and is marketed towards health-conscious individuals looking for pure, traditionally-made dairy products. The ad addresses the potential purchase barrier of health concerns associated with glyphosate. # Visual style The ad employs a collage-style layout, juxtaposing alarming news headlines with a serene farm scene featuring the product. The overall aesthetic aims to convey both the seriousness of the issue and the purity of the brand's solution. The use of natural colors and rustic elements enhances the organic and traditional feel. # Hooks Headline: WHY CHOOSE WHAT 20+ COUNTRIES HAVE REJECTED? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by displaying several Google News headlines about the negative effects and bans of glyphosate, creating a sense of alarm. The perspective is that of an external source reporting on risks of glyphosate, which is intended to establish the widespread concern around the topic. - The ad transitions to the brand asking why consumers should choose what 20+ countries have rejected. This emphasizes the magnitude of the issue and builds a case against the conventional products. The perspective is that of the brand, who is suggesting that the customer should also reject glyphosate. - The ad offers Two Brothers Ghee as a solution, emphasizing it is India's first glyphosate-free certified ghee. This is the brand's perspective, positioning itself as a trusted alternative.

# Ad summary This ad promotes Two Brothers Organic Farms India Khapli multigrain atta. The ad features a snapshot of a meal including tofu burji, rajma, and roti made from the featured atta, emphasizing its healthful and delicious qualities. # Brand positioning Two Brothers Organic Farms India positions itself as a provider of healthy and wholesome organic food products, specifically highlighting their Khapli multigrain atta. The brand's implied focus is on offering nutritious alternatives to traditional wheat-based products, promoting a balanced and health-conscious lifestyle. The brand aims to occupy a space in the consumer's mind as a reliable source of organic and nutritious food options that cater to dietary preferences, appealing to consumers seeking both health and flavor. # Product The product being advertised is Khapli multigrain atta from Two Brothers Organic Farms India. The atta is described as containing 50% wheat khapli and 50% pulses, millet, and soy. The ad suggests that the atta can be used to make wheat roti, which the user "ate after ages", implying it's a healthier or less common alternative to regular wheat roti. This atta is designed for individuals looking for a more nutritious option compared to traditional wheat flour, offering a blend of grains and pulses for a balanced diet. # Visual style The ad uses a user-generated content (UGC) style, presenting a casual snapshot of a meal. The production quality is simple, suggesting a candid moment captured on a phone. The image has natural lighting and minimal editing. The visual style aims for authenticity and relatability, as though shared by a friend. This low-fi approach can increase scannability and stop power in the feed by standing out against polished ads. # Hooks Headline: Took this photo mid meal Tofu burji, rajma, Khapli multigrain atta from @twobrothersorganicfarmsindia # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a meal of tofu burji, rajma, and roti, which the user states includes “Khapli multigrain atta from @twobrothersorganicfarmsindia.” This highlights that the product is part of a real meal experience. - The user notes they “Ate wheat roti after ages.” The brand is highlighting that the atta has 50% wheat khapli, 50% pulses, millet and soy, emphasizing the healthful composition of the flour and the positive health benefits.

# Ad summary This ad features a customer testimonial about Two Brothers Organic Farms Cultured Ghee. The ad uses an image that is formatted to look like a social media story, featuring a customer's quote about how the ghee reminds them of their childhood, next to an image of ghee being made, and a hand holding the jar of ghee. # Brand positioning Two Brothers Organic Farms is presented as a brand focused on producing high-quality, authentic ghee. The brand emphasizes traditional methods and natural ingredients, highlighting a connection to childhood memories and homemade goodness. The ad suggests that the brand values a deep, rich aroma and flavor profile in its ghee, aiming to evoke a sense of nostalgia and authenticity. The brand positions itself in the market by focusing on organic farming practices and a commitment to traditional methods, distinguishing itself from mass-produced alternatives. The brand positioning has an emotional angle: appealing to customers seeking a nostalgic, authentic culinary experience. # Product The product being advertised is Cultured Ghee by Two Brothers Organic Farms. Ghee is a clarified butter, and this particular variety is described as having a nice yellow color and a strong, deep aroma that evokes memories of authentic homemade ghee from childhood. The product's unique selling points include its organic farming origins, suggesting purity and natural quality, and its traditional preparation, which aims to deliver an authentic taste. The ghee is for anyone seeking a nostalgic culinary experience and a connection to childhood memories through authentic flavors and aromas. The use occasion implied is general cooking and consumption, highlighting its versatility in bringing a taste of home to various dishes. By emphasizing the aroma and taste as something that cannot be adequately described, the ad attempts to pique the viewer's curiosity. # Visual style The ad uses a blend of rustic and authentic visuals, with a focus on natural and traditional elements. The production quality is a mix of a documentary-style shot and a product shot. The image treatment includes warm lighting to emphasize the richness of the ghee and a focus on texture to convey the handmade quality. The overall style gives a sense of authenticity and nostalgia. # Hooks Headline: Have been a regular consumer of this ghee since quite some time, we in fact even went to Two Brothers Organic Farms a couple of times and saw all the processes first hand. The Ghee is just amazing to have, it's a nice yellow colour and the aroma is sooo strong and deep that it takes you back to your childhood days when you tasted such authentic home made ghee. The taste is something to experience cannot be elaborated as I will not be able to do justice to it! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a large vat where ghee is being made over an open fire. The perspective here is one of a viewer that is onsite to witness the ghee production and implies authenticity and traditional methods. - Next to the image is a testimonial quote from a customer, sharing their personal experience of using the ghee. They state that it has a nice color and aroma that evokes childhood memories. The quote comes from the customer's POV, adding credibility and personal endorsement to the product. The testimonial reinforces the emotional connection and authenticity of the product, encouraging viewers to try the ghee to experience the same nostalgic feelings. - The ad ends with a product shot of a jar of Two Brothers Cultured Ghee. The brand's POV emphasizes the product's visual appeal and tangible presence, making it readily accessible and desirable to the viewer.

# Ad summary A woman describes how she used to use regular wheat flour for cooking until she was introduced to the Kapli Atta by Two Brothers Organic Farms, which reduced bloating and made her rotis taste better. She explains that she is currently studying the Ayurvedic nutrition program. The woman explains that the Two Brothers flour team mentioned to her that it is 50% higher in fiber and low in gluten. She states that Two Brothers flour works well with her system. # Brand positioning Two Brothers Organic Farms aims to position itself as a health-conscious, natural alternative to traditional wheat flour, partnering with Luke Coutinho to emphasize its commitment to well-being. The brand aligns with a lifestyle focused on holistic nutrition and digestive comfort, pushing against the norm of using standard wheat flour, which can lead to bloating and heaviness. The brand positioning is both functional, offering high fiber and low gluten, and emotional, promoting a feeling of lightness and enjoyment in eating. # Product The featured product is Two Brothers Organic Farms’ Kapli Atta, promoted as a healthier alternative to regular wheat flour. It is stoneground emmer wheat that reduces bloating, tastes better in rotis, and has become a staple. The unique selling points highlighted are that it contains 50% more fiber and is lower in gluten, making it easier to digest. The product is for anyone seeking a more nutritious cooking option and those who experience discomfort like bloating from regular wheat. This flour stands out as a solution for those seeking comfort and taste in their daily bread. # Visual style The ad has a UGC aesthetic, with a handheld, selfie-style camera and natural lighting. The production quality suggests a casual, authentic feel, aligning with the tone of an everyday user sharing her experience. The editing style uses jump cuts to keep the pace moving, while text overlays emphasize key benefits. The overall pacing is moderate, maintaining a conversational tone. The visuals are synced with voiceover lines to emphasize key benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman starts by stating that she used to eat regular wheat flour for her everyday cooking. - 00:05–00:08 She explains that the regular wheat flour made her feel bloated and heavy. - 00:08–00:14 Then, she was introduced to the Kapli Atta by Two Brothers Organic Farms. - 00:17–00:22 She explains that the Kapli Atta reduced her bloating and made her rotis taste better. - 00:22–00:25 She states that Two Brothers flour has become a staple in her home. - 00:25–00:34 She explains that she is currently studying the Ayurvedic nutrition program and had one of the Two Brothers team members speak to her. - 00:34–00:44 The woman explains that the Two Brothers flour team mentioned to her that it is 50% higher in fiber and low in gluten, which works better for her system.

# Ad summary The ad is for Two Brothers Organic Farms cultured ghee. A man explains the normal steps in making ghee and explains that store-bought ghee is missing the addition of dahi. He states that including dahi adds time to the ghee making process, but Two Brothers Organic Farms includes the extra step to make a quality product. # Brand positioning Two Brothers Organic Farms positions itself as a brand that values tradition and quality in its ghee-making process. The brand emphasizes the inclusion of dahi, a step they claim is often skipped by other brands, to enhance the ghee's quality. This positions Two Brothers Organic Farms as a premium, authentic choice, for consumers who appreciate traditional methods and are willing to invest in a product that prioritizes quality over speed. # Product Two Brothers Organic Farms offers cultured ghee, made from organic farms, as indicated by the branding on the container. The ghee-making process includes making dahi, a step the brand states is often skipped. The ad highlights the time-consuming process of making ghee from milk to cream, then melting it to create ghee and ultimately labeling the jars for sale. The ad focuses on the extra time and care taken to produce this product, appealing to consumers who value quality and traditional methods. # Visual style The ad has a casual and informative aesthetic, blending elements of a personal vlog with traditional food preparation shots. The editing style includes quick cuts between the man speaking and the processes of making ghee. The production quality appears to be a mix of natural outdoor lighting and controlled studio-style lighting for product close-ups. The pacing is moderate, with edits timed to the speaker’s rhythm. The visual motifs include repeated shots of the man in a red cap and white shirt against natural backgrounds, intercut with close-ups of food preparation processes. This creates a sense of authenticity and expertise. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The man asks viewers if they are being shown an incomplete market. - 00:02–00:04 00:02–00:04 The man swings a stick at a pile of objects, and the text 'THE GHEE' appears on screen. - 00:04–00:07 00:04–00:07 The man introduces himself and states he is going to tell you how ghee is made. - 00:07–00:13 00:07–00:13 The ad shows a progression of ghee production: taking doodh (milk), cream is taken from it, the cream is melted, and then ghee is made. - 00:13–00:17 00:13–00:17 The man shares that this branding is approved and the ad shows ghee on the shelf, ready to be sold. - 00:17–00:23 00:17–00:23 The man explains that his process is fast and profitable, but incomplete because a step is missing. - 00:23–00:29 00:23–00:29 The man announces that the missing step is dahi, and the ad shows the process for making the dahi to create makkan, then melting it to ghee. - 00:29–00:36 00:29–00:36 The ad then shows a jar of Two Brothers Organic Farms ghee being labeled and the man points out that this is a time delayed process. - 00:36–00:43 00:36–00:43 The man promises that the delay has value as the ad uses arrows to show that dahi, makkan, and doodh (milk) all lead to the end product of ghee. - 00:43–00:49 00:43–00:49 The ad shows a display of Two Brothers Organic Farms ghee and the man touts how quickly the product is made.

# Ad summary This ad promotes Two Brothers Organic Farms Cultured Ghee, emphasizing its traditional, loving production process, and contrasting it with mass-produced alternatives. # Brand positioning Two Brothers Organic Farms positions itself as a provider of traditionally made, high-quality cultured ghee. The brand emphasizes a "PYAAR wala ghee" (love-filled ghee) approach to production, contrasting with industrialized or overly processed methods. This suggests a brand that values tradition, natural processes, and a personal touch in its food production. The brand's tone is warm and nostalgic, appealing to consumers who seek authenticity and care in their food choices. # Product The advertised product is Two Brothers Organic Farms Cultured Ghee. The ad highlights that it's made with "PYAAR," suggesting a lovingly crafted process. The ghee is visually presented at various stages of production, from the cows and milking process to the churning and final packaging in glass jars. Key aspects shown include the initial collection of milk, manual churning, cooking over an open fire, and hand-packing into jars. The ad also indicates the ghee is made using traditional methods. # Visual style The ad has a natural and rustic aesthetic, with a focus on warm tones and close-up shots that highlight the product's texture and the traditional production methods. The editing style includes quick cuts to showcase different stages of the process, creating a sense of dynamism while maintaining a consistent, homey feel. The production quality appears to be a blend of documentary-style footage and polished product shots, giving it an authentic yet professional look. The pacing is moderate, with cuts timed to the rhythm of the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a static shot of a herd of cows, with one lying down next to a bird. This sets the tone of a natural farm setting, establishing the context for the product's origin. - 00:01–00:03 00:01–00:03: The scene cuts to a close-up of a woman's hands, adorned with bangles, manually churning milk. This emphasizes the traditional, hands-on approach to the ghee-making process. - 00:03–00:05 00:03–00:05: A calf nurses from a cow, reinforcing the idea of natural and wholesome dairy production. The shot focuses on the bond between the animals and their role in providing the milk. - 00:05–00:08 00:05–00:08: Two cows are shown affectionately licking each other, emphasizing the "PYAAR" (love) aspect of the process. This humanizes the animals and connects their well-being to the product's quality. - 00:08–00:14 00:08–00:14: The ad transitions to show the processing of the milk into ghee, with shots of liquid being poured, butter being churned by hand, and the final product taking shape. This demystifies the process and assures viewers of its authenticity. - 00:14–00:18 00:14–00:18: The video shows the cooking process over an open fire, reinforcing the traditional methods used. The visual evokes a sense of warmth and nostalgia. - 00:18–00:23 00:18–00:23: The ghee is poured into glass jars, showcasing the final product's rich color and texture. This emphasizes the care taken in packaging the ghee for consumers. - 00:23–00:27 00:23–00:27: A man is seen unboxing and showing the jar, presenting the branded packaging of "Two Brothers Organic Farms Cultured Ghee." This highlights the finished product and its branding. - 00:27–00:32 00:27–00:32: The ad displays multiple jars of ghee and shows a spoonful of it being lifted, allowing viewers to see its creamy texture and inviting appearance. This final close-up reinforces the product's appeal and quality.

# Ad summary Two Brothers Organic Farms is advertising a big price drop on five of its best-selling products, claiming that the price reduction is due to the company's growth and cost savings. The ad features the company's founder, who explains that the company has experienced a 2000% growth in sales, which has allowed them to reduce costs and pass the savings on to customers. # Brand positioning Two Brothers Organic Farms is presented as a brand committed to providing high-quality, organic products while empowering local farmers. The brand positions itself as a leader in creating awareness and promoting traditional, sustainable farming practices, particularly around crops like Khapli wheat and sugarcane. The brand's tone is authentic and transparent, emphasizing its growth from a small operation to a large-scale provider due to customer support and ethical business practices. The brand's positioning is both functional (offering organic products) and emotional (fostering community and sustainability), aligning with consumers who value health, ethical sourcing, and environmental responsibility. # Product The ad features five of Two Brothers Organic Farms' best-selling products, all presented as organically and sustainably produced. These products include: Khapli Atta (stoneground emmer wheat flour), promoted as revolutionary; Jaggery (daily fresh made), presented as a natural sweetener; Buffalo Ghee, described as traditional and pure; Moringa Powder, a nutritional supplement; and pink Himalayan salt. Each product is shown briefly with its original and reduced price, highlighting the permanent price drop. The brand emphasizes that its sugarcane and Khapli wheat are grown naturally over vast acres in collaboration with 5,000 small farmers. The ad addresses a past purchase barrier of perceived high cost by explicitly announcing a permanent price reduction, making these products more accessible to a broader customer base. # Visual style The ad has a hybrid aesthetic, blending elements of a polished commercial with UGC. The editing style includes quick cuts and animated text overlays to maintain a fast pace, around 30 CPM. The production quality balances a professional presentation with an authentic feel, likely appealing to an audience that values transparency and ethical practices. Visual motifs include recurring product shots and graphics of growth charts to emphasize the brand's expansion and value proposition. Audio-visual sync is present, with text and product reveals timed to coincide with voiceover lines and music cues. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The founder addresses viewers, acknowledging past comments about the products being expensive, setting the stage for a price reduction announcement. - 00:02–00:07 He announces a permanent price reduction on five of the brand's bestsellers, creating anticipation and excitement. - 00:07–00:14 He quickly lists the five products with their corresponding price drops, emphasizing the value and savings. - 00:14–00:22 The founder anticipates skepticism about the reason for the price drop and clarifies that it is due to the brand's growth and the support of customers and farmers. - 00:22–00:31 He shares the brand's origin story, highlighting how they pioneered Khapli Atta and sugarcane production in India, building trust and credibility. - 00:31–00:41 He contextualizes the brand’s success by showing how it went from small to large scale to highlight that the brand grew substantially in the first 7-8 years. - 00:41–00:46 The founder presents current operational scale and conveys high demand for the products. - 00:46–00:54 He shares the scale of sugarcane and Khapli wheat production, reinforcing the brand's commitment to natural and sustainable farming practices. - 00:54–00:57 He quantifies the brand's growth, stating a 2000% increase, demonstrating success and reliability. - 00:57–01:08 He explains that the company is passing savings to the consumer in the form of a price drop. - 01:08–01:17 The founder closes with a message of mutual benefit, stating that the brand's growth benefits both the company and its customers.

# Ad summary This ad for Two Brothers Organic Farms features a man in front of a building explaining the difference between regular flour and Khapli flour and cream-based ghee versus A2 cultured ghee. # Brand positioning Two Brothers Organic Farms is presented as a brand that promotes a return to normal living by using real, unprocessed foods grown on their own farm. The brand aims to occupy the space in the consumer's mind as a provider of authentic and traditionally-made ingredients, contrasting with the mass-produced items found in large factories. The brand aligns with values of traceability, health, and natural food sources, promoting a lifestyle of consuming consciously-sourced products. By pushing against the norms of large-scale food production, the brand emphasizes its commitment to traditional farming methods and the avoidance of lab-made ingredients. The brand positioning is both functional (high fiber, low gluten) and emotional (peace of mind from traceable sourcing). # Product The ad features Khapli Flour made from emmer wheat, highlighting that it has high fiber and is very low in gluten. The product is an alternative to regular market flour, which the ad suggests contains high amounts of gluten and may undergo processing that lacks traceability. The ad also promotes A2 Cultured Ghee as an alternative to cream-based ghee. The A2 ghee is presented as a healthier option compared to ghee of unknown origin that is produced in large factories. The products are for health-conscious consumers looking for natural, traceable food ingredients that align with traditional farming practices. The ad addresses purchase barriers by emphasizing that Two Brothers products do not contain any lab-made ingredients, with all ingredients sourced directly from their farms. The ad suggests that choosing Two Brothers Khapli Flour and A2 Cultured Ghee means opting for a more authentic, healthier, and traceable alternative to mainstream food products. # Visual style The ad has a natural, unpolished aesthetic with a UGC feel. The editing style includes static shots, simple transitions, and occasional jump cuts to maintain a conversational tone. The production quality has a hybrid feel, with elements of a polished commercial combined with a casual, documentary-style presentation. The pacing is moderate, with consistent cuts to match the speaker's points and transitions between the founder and the product closeups. The audio-visual sync is direct, with text and product actions timed to the voiceover lines to emphasize key information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A man stands in front of a building stating that they conducted an experiment to make rotis using regular market flour and their Khapli flour. This sets the stage for comparing the two types of flour and their resulting rotis, creating a sense of scientific validation for the brand's claims. - 00:05–00:09 The man notes that the roti made with regular flour has not yet spoiled, implying an advantage of the regular flour, but sets up the following claim. The perspective is from the brand, objectively observing the state of the rotis. The tone is factual and observational. - 00:09–00:11 The man says that the regular flour contains a very high amount of gluten. This provides a rationale for why the roti has not spoiled and is framed as a negative aspect. The perspective remains from the brand, presenting a factual detail about the composition of regular flour. - 00:11–00:17 The Khapli flour roti has broken down, indicating that it is high in fiber and very low in gluten, using on-screen text to validate the claim with a chart. The perspective is from the brand, providing scientific reasoning for the physical state of the roti, suggesting that the Khapli flour is a healthier option. - 00:17–00:32 The man states "Eat this, not that", suggesting that the Khapli flour roti is the better option. He promotes A2 cultured ghee as an alternative to cream-based ghee and contrasts it with ghee that is of unknown origin or made in large factories. The perspective is from the brand, directly advising the consumer on which foods to choose. - 00:32–00:36 The man encourages viewers to return to normal living and eat real food again. This reinforces the brand's positioning around natural and authentic ingredients. The perspective is from the brand, inspiring the consumer to make healthier choices. - 00:36–00:43 The man guarantees that none of their products contain any lab-made ingredients and all ingredients come directly from farms. This provides reassurance about the brand's commitment to natural ingredients and traditional farming methods, reinforcing trust and credibility.

# Ad summary This ad showcases the Two Brothers Organic Farms A2 Cultured Ghee. The presenter explains that the ghee is traditionally made from yogurt/curd instead of malai, thus resulting in a lactose-free end product. The ad highlights the quality and flavor, as well as the traditional process. # Brand positioning Two Brothers Organic Farms presents itself as a purveyor of traditionally made ghee, emphasizing the A2 cultured process as a key differentiator. The brand prioritizes authenticity and purity, positioning its ghee as a superior alternative for those seeking a lactose-free option without compromising on taste or quality. By highlighting the traditional method of making ghee from curd rather than malai, the brand promotes a commitment to time-honored practices and a focus on natural ingredients. This positions the brand as a provider of a healthier and more authentic ghee experience, catering to consumers who value quality, tradition, and dietary considerations. # Product Two Brothers Organic Farms A2 Cultured Ghee is presented as a traditionally made ghee crafted from curd, not malai. The ad emphasizes that this process results in a lactose-free product, making it suitable for individuals with lactose sensitivities. The ghee is described as having a rich flavor and texture. The presenter emphasizes the traditional method of preparation involving converting milk to curd, churning the curd to extract butter, and then slowly cooking the butter over a woodfire. The product is packaged in a glass jar with a label highlighting its organic and A2 cultured status. The ad addresses the potential purchase barrier of lactose intolerance by explicitly stating the product is lactose-free due to the traditional production method. # Visual style The ad has a UGC feel, with a mix of direct-to-camera shots and b-roll footage. The editing style includes quick cuts and simple transitions. The production quality is relatively polished, giving it a professional yet approachable vibe. The pacing is consistent, and the cuts are timed to match the voiceover. The visual style supports the tone and target audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The presenter opens the video by stating that 90% of people don't know about dahi wala ghee, introducing the concept to the audience and piquing their curiosity. - 00:02–00:04 The presenter explains that ghee is traditionally made from dahi (yogurt) instead of malai (cream), correcting a common misconception. - 00:05–00:07 He highlights that making ghee from dahi eliminates lactose issues, addressing a potential concern for viewers. This is positioned as a key benefit of the traditional method. - 00:08–00:11 The presenter introduces Two Brothers Organic Farms ghee and explains that it is made using the traditional process. The product jar is shown, making the brand name clear. - 00:11–00:21 The ad transitions to a behind-the-scenes look at the ghee-making process, showing milk being turned into dahi, then churned into butter, and finally cooked over a wood fire. This is from the brand's perspective, showcasing its traditional processes. - 00:21–00:24 The presenter holds up the jar of ghee, emphasizing that it's the 'shudh desi ghee' (pure desi ghee). He is establishing the product as authentic and high-quality. - 00:25–00:27 He demonstrates the texture and highlights the aroma and taste, appealing to the viewer's senses. This is from a customer perspective, talking about the flavor of the ghee. - 00:27–00:29 The ad visually highlights the claims: 'No added chemicals' and 'Made from dahi but from curd'. These claims highlight the product's purity and traditional production method. - 00:30–00:33 The presenter highlights the brand's website, showing the product page for the A2 cultured ghee. The ad concludes by re-emphasizing the product.

# Ad summary The ad showcases Two Brothers Organic Farms A2 cultured ghee, contrasting its production with that of conventional ghee. The speaker explains how Two Brothers ghee is produced using milk from free-roaming cows, emphasizing the brand’s commitment to ethical and natural practices. # Brand positioning Two Brothers Organic Farms is presented as a brand committed to ethical and natural farming practices. The brand emphasizes that its ghee is made from the milk of free-roaming, happy cows. Two Brothers pushes against the norms of mass-produced ghee by highlighting its unique process, not made from cream, and by avoiding the use of hormones and chemicals. The brand aligns with values of health, natural ingredients, and ethical treatment of animals, creating a functional brand positioning with emotional appeal. # Product Two Brothers Organic Farms A2 cultured ghee is presented as a premium ghee made from the milk of desi cows that roam freely in open grazing fields. Unlike other brands that make ghee from cream, Two Brothers uses a unique process: first, curd is made from the milk, then butter is made from the curd, and finally, the ghee is made from the butter. The brand emphasizes that it does not use hormonal injections or chemical medicines to increase milk production, addressing a potential purchase barrier by assuring customers of the product's natural and ethical origins. # Visual style The ad features a mix of natural outdoor shots and close-up product shots. The editing rhythm is moderate, with cuts timed to voiceover lines. The production quality appears to be a hybrid style, balancing a UGC feel with polished commercial elements. The ad's visuals emphasize the natural and ethical aspects of the brand, utilizing the open farm setting and close-ups of the cows. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The speaker, standing in front of a tree with a child next to him, holds up a jar of ghee and asks if the ghee is safe for his children, posing a question to viewers. - 00:02–00:05 00:02–00:05 The speaker asserts that every mother asks this question and validates the concern. - 00:05–00:14 00:05–00:14 The speaker says that it is a valid question because it is unknown where milk for the market ghee comes from. - 00:14–00:19 00:14–00:19 He contrasts the cows in open farms with the cows in closed and restricted sheds. - 00:19–00:27 00:19–00:27 He states that at Two Brothers Organic Farms desi cows roam freely in open grazing fields and stay happy, showing their open farm. - 00:27–00:36 00:27–00:36 The speaker claims that no hormonal injections or chemical medicines are used at their farm. - 00:36–00:45 00:36–00:45 The speaker shares that everything possible is done to keep the cows healthy and happy by using nutritious and free grazing fodder which gives them rich, high-quality milk. - 00:45–00:57 00:45–00:57 He adds that the milk is used to make the amazing A2 cultured ghee, and unlike others, ghee isn't made from cream. - 00:57–01:04 00:57–01:04 The speaker states the whole process by sharing first curd is made from the milk, then butter from the curd, and ghee is made from the butter, and recommends that all mothers try the A2 cultured ghee.

# Ad summary This image ad promotes Two Brothers Organic Farms' High Protein Khapli Atta. The ad emphasizes the atta's protein content and other nutritional benefits, targeting health-conscious consumers. # Brand positioning Two Brothers Organic Farms is presented as a health-focused brand that offers organic food products. The brand is positioned as catering to health-conscious consumers who seek nutritious alternatives to traditional staples. The emphasis on 'organic farms' suggests a commitment to natural and sustainable farming practices. This brand aims to occupy a space in the consumer's mind as a provider of wholesome, high-quality organic products, specifically targeting those who value health and nutrition. The brand is trying to align with the values, tone, or lifestyle of the consumer, by promoting a healthy lifestyle. # Product The product is Two Brothers Organic Farms High Protein Khapli Atta, a type of flour made from Khapli wheat. It is positioned as a healthier alternative to regular atta (flour), with a focus on its high protein content. Explicit details mentioned include that it contains 22g protein in ~4 rotis, 11g protein, 6g fiber, and is low GI. The USPs highlighted are its high protein content and the additional benefits of being low in gluten and high in fiber. The atta is intended for making rotis (Indian flatbread), and the ad addresses the purchase barrier of consumers seeking healthier food options by offering a protein-rich alternative. The ad is telling the viewer that this product is worth buying due to its enhanced nutritional profile compared to regular atta. # Visual style The ad has a polished, studio-shot production quality with a focus on clean product presentation. The visual motif includes a balanced flatlay arrangement of ingredients and finished product. Image treatment involves background removal, color grading for warmth, and subtle drop shadows to lift elements. The typography is large and bold to ensure scannability in-feed. Overall, the visual style is native to social media feeds, with a focus on appetizing product presentation. # Hooks Headline: ROTIS Now With PROTEIN # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by immediately highlighting the new protein-rich formulation for rotis, setting the expectation for a healthier version of a dietary staple. The brand makes the offer from the customer's point of view to instantly communicate the change to the customer. - Next, a bag of the flour is presented alongside ingredients and prepared rotis, highlighting product features and the end result. The brand highlights the details and features of the Khapli Atta. - Lastly, the ad closes by pointing out the new product launch and touting the nutritional benefits of the flour. The brand introduces the product as a fresh, innovative addition to the market, encouraging viewers to try the new offering.

# Ad summary This ad for Two Brothers Organic Farms promotes their Khapli Multigrain Flour. It features a man explaining the benefits of using this flour, which is made from eight different grains. The ad emphasizes the health benefits of each grain, like fiber for digestion, help with weight loss, controlling cholestrol, and increased hemoglobin. The man encourages viewers to balance their diet by incorporating Two Brothers Organic Farms flour into their roti. # Brand positioning Two Brothers Organic Farms is presented as a provider of healthy and balanced food options, specifically highlighting their commitment to using organic farming practices. The brand emphasizes the importance of including a variety of grains in one's diet, positioning their products as a convenient and nutritious solution for health-conscious consumers. The brand aligns with values of well-being and balanced eating. They aim to stand out by focusing on the health benefits of each individual grain in their flour blend. # Product The featured product is Two Brothers Organic Farms Khapli Multigrain Flour, a blend made from eight different grains: Khapli Atta, Jowar, Jau, Ragi, Soybean, Channa, Kulthi, and Alsi. It is positioned as a powerhouse of nutrients. The ad highlights specific benefits associated with the flour's ingredients: fiber for digestion, weight loss (due to lower calories and sugar), cholesterol control, stronger bones (from calcium), increased hemoglobin, and a longer feeling of fullness. The flour is designed for people seeking to balance their diet and improve their overall health. The ad addresses the purchase barrier of complexity in healthy eating by offering an all-in-one solution for balanced nutrition. # Visual style The ad has a UGC feel, with simple shots, minimal editing, and a focus on the information presented. The production quality is somewhat polished, with clear lighting, text overlays, and well-framed shots. The editing style is mostly static shots with some jump cuts when transitioning between topics. The pacing is moderate, with cuts timed to the man's speech. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Add to Cart # Point of view - [object Object] # Storyline - 00:00–00:02 The man holds up a roti, made with Two Brothers Organic Farms multigrain flour, directly to the camera and presents it. - 00:02–00:05 00:02–00:05: The ad then transitions to a bird's-eye shot of a metal tray featuring multiple bowls of the eight ingredients. - 00:05–00:09 The man reappears centered on the screen and begins listing the health benefits of the ingredients, starting with Khapli Atta and fiber. - 00:09–00:15 The man continues with the list of the ingredients' health benefits, listing benefits of Jowar such as weight loss. - 00:15–00:19 The man goes on to state the benefits of Jau, such as cholestrol control. - 00:19–00:25 The man continues with the list of the ingredients' health benefits, listing benefits of Ragi like stronger bones and increased hemaglobin. - 00:25–00:32 Soybean and Chana are presented together, and the man states that they keep you full for longer and give you strength. - 00:32–00:37 The man goes on to state the benefits of Kulthi such as kidney detox, and Alsi which is heart health. - 00:37–00:44 The man summarizes by saying if you are trying to balance your diet, balance your roti with Two Brothers Organic Farms Multigrain Flour. - 00:44–00:48 The end screen shows an e-commerce user interface, which states the product name, brand name, review rating, product price, and an 'add to cart' CTA. The ad then shows a '100% made in-house' badge, as well as the statistic that they deliver to 65+ countries to 250K+ families.

# Ad summary This ad promotes Two Brothers Organic Farms' Khapli Atta (flour) as an alternative to modern processed wheat. The ad claims that modern processed wheat has too much gluten that is hard to digest, while Khapli Atta is more easily digestible. The presenter conducts a gluten separation test to demonstrate the difference between the two types of wheat. The ad highlights the benefits of Khapli Atta as being stone ground and having 50% more fiber. # Brand positioning Two Brothers Organic Farms is presented as a provider of organic flour and related products. It positions itself against modern processed wheat by offering Khapli Atta as a healthier and more easily digestible alternative. The brand emphasizes traditional processes and the natural benefits of its product, which aligns with a health-conscious and natural lifestyle. The brand aims to occupy the space of providing wholesome, easily digestible, and organically farmed food products. # Product The featured product is Two Brothers Organic Farms Khapli Atta, an alternative to modern processed wheat. It is stoneground and has 50% more fiber than modern wheat. The product is intended for individuals who want a more digestible wheat product. The product is presented as a Native Variety Atta whose gluten structure is not as strong as modern processed wheat, thus making it easier to digest. The ad directly addresses the pain point that modern wheat is hard to digest and makes the product more appealing for those seeking a healthier dietary option. # Visual style The ad has a polished UGC style. The editing style is a mixture of quick cuts and static shots, which help to maintain a consistent rhythm. The production quality feels polished with bright, natural light, making it feel more relatable to a general audience. The ad maintains a consistent pace, with edits that are timed to the speaker's lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showing the presenter stretching a doughy substance, connoting a rubber band, to illustrate how modern processed wheat becomes overly elastic due to its high gluten content. - 00:02–00:04 00:02–00:04 The presenter introduces the brand's Khapli Atta product as a better alternative to the rubbery modern processed wheat. The brand message is being conveyed to show that this product can solve the consumer's problem. - 00:04–00:07 00:04–00:07 The presenter shows the modern wheat and Khapli wheat and sets up an experiment to demonstrate the differences between the two. - 00:07–00:13 00:07–00:13 The presenter adds water to each type of wheat and kneads it to separate the starch and gluten, leaving the dough to sit for 20 minutes. The steps of the experiment are being shown to help show the consumer understand. - 00:13–00:21 00:13–00:21 The presenter reveals the test results and highlights the excessive gluten content and rubbery nature of modern wheat. - 00:21–00:26 00:21–00:26 The presenter makes a claim that modern processed wheat is hard to digest because of the gluten. The narrator tone is to inform. - 00:26–00:27 00:26–00:27 There is a brief transition moment. - 00:27–00:35 00:27–00:35 The presenter speaks about the brand’s Khapli Atta product as an alternative to modern wheat. She emphasizes that the product has a gluten structure that is not as strong as modern processed wheat. - 00:35–00:41 00:35–00:41 The presenter tells the consumer that the brand’s Khapli Atta product is easy to digest, stone-ground, and has 50% more fiber than modern wheat. - 00:41–00:49 00:41–00:49 The presenter urges the consumer that the brand’s Khapli Atta product should be their go-to choice.

# Ad summary In this ad for Two Brothers Kachi Ghani Mustard Oil, a woman discusses how the product reminds her of her childhood. She describes how the smell of it cooking would fill the kitchen when her grandmother used it. She states that most modern oils are refined and have their nutrients cooked out, and says that Two Brothers oil is made with natural oil content and pressed slowly. She prepares a traditional dish, Bihari Aloo Bhujiya, using the oil. # Brand positioning Two Brothers Organic Farms positions itself as a heritage brand that reconnects customers with the flavors of their childhood through traditional cooking methods. The brand emphasizes the authenticity and quality of its mustard oil, highlighting its unrefined nature and high natural oil content. By focusing on the nostalgic experience and emotional connection to family recipes, Two Brothers Organic Farms aims to capture a space in the consumer's mind as a provider of genuine, nutrient-rich cooking oils that uphold cultural traditions. # Product Two Brothers Cold-Pressed Black Mustard Oil is described as a traditional, unrefined cooking oil made from native mustard seeds. The oil is pressed slowly in a kachi ghani, which helps retain its natural nutrients and distinct, pungent aroma. It evokes memories of traditional cooking and childhood, specifically mentioning that the aroma can fill the kitchen and bring tears to the eyes. The ad addresses the pain point that many modern oils are refined and lose their natural nutrients due to high-heat processing, positioning Two Brothers as a healthier, more authentic alternative that preserves the true flavor and benefits of mustard oil. # Visual style The ad has a warm, inviting aesthetic, blending elements of a polished commercial with a UGC feel. It uses natural lighting in both the kitchen and the sit-down setting to create a relatable, home-like atmosphere. Editing includes quick cuts to cooking shots and static shots during testimonials, with smooth transitions between scenes. The pacing is moderate, with cuts timed to the speaker's lines, creating a steady rhythm that emphasizes the ad's message and evokes a sense of nostalgia. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Agar apko bhi chahiye ghar ka swaad toh le aaiye Two Brothers ka Kacchi Ghani Mustard Oil. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the woman holding a bottle of Two Brothers Kachi Ghani Mustard Oil, expressing her happiness at finding it. - 00:04–00:07 She states that the oil reminds her of her childhood. - 00:07–00:13 She describes how the dish she makes with the oil is a taste of home. - 00:13–00:16 She states that it is more than just a dish—it is a memory. - 00:16–00:22 The woman holds up the mustard oil as she recalls memories of her grandmother using the oil. - 00:22–00:31 She recalls how the aroma of the oil would fill the kitchen. - 00:31–00:34 She complains that modern oils lack the same characteristics. - 00:34–00:40 She continues by explaining that many modern oils are refined and cooked at high heat, destroying their nutrients. - 00:41–00:42 The woman re-introduces the Two Brothers Mustard Oil. - 00:42–00:54 She says that it is made with natural mustard seeds and slowly pressed in a kachi ghani, which gives it its original flavor. - 00:54–00:58 The woman returns to cooking the traditional dish, saying that she can now skip going to the village to get the real flavor. - 00:58–01:04 The woman concludes by inviting viewers to get Two Brothers Kachi Ghani Mustard Oil so they can have a taste of home too.

# Ad summary This ad for Two Brothers Organic Farms promotes their sugarcane jaggery powder as a healthy alternative to sugar. The ad highlights the brand's traditional, chemical-free production process, contrasting it with mass-produced jaggery that uses phosphoric acid. It emphasizes the natural color and subtle sweet taste of their product, encouraging viewers to try it and switch from sugar for good. # Brand positioning Two Brothers Organic Farms is presented as a brand deeply rooted in tradition and committed to natural, chemical-free food production. The brand emphasizes its 150-year-old recipe and contrasts its methods with those of mass-produced competitors, positioning itself as a provider of authentic, healthy alternatives. The brand aligns with values of purity, sustainability, and a return to traditional practices, appealing to consumers who prioritize health and ethical sourcing. The brand aims to occupy a space in the consumer's mind as a trusted source of organic, traditionally made sweeteners. # Product Two Brothers Organic Farms offers sugarcane jaggery powder, a natural sweetener made from sugarcane grown on their own farm. The product is presented as a healthy alternative to sugar, made using a 150-year-old recipe. The sugarcane is harvested, juiced, and heated in a giant iron wok over firewood. A key USP is the brand's commitment to avoiding phosphoric acid, a chemical used in mass-produced jaggery for color correction. Instead, they use a little bit of okra or bhindi juice, which doesn't affect the taste. The jaggery is then solidified, crushed, packed, and sent to customers' homes. The product is described as having a subtle sweet taste, not an overpowering one, making it a versatile option for various uses. # Visual style The ad has a natural and authentic aesthetic, with a focus on showcasing the production process. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots to highlight key details. The production quality is a hybrid of polished commercial and UGC feel, lending credibility to the brand's message. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You HAVE to try it # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by introducing a 150-year-old recipe. - 00:01–00:05 The ad states that the recipe will help you quit the most addictive thing in the world: sugar. This is intended to grab the viewer's attention by addressing a common health concern. - 00:06–00:09 The ad transitions to showing the process of making jaggery, starting with sugarcane from their own farm. This establishes the brand's control over the sourcing and quality of ingredients. - 00:09–00:13 The ad shows the steps of harvesting and juicing the sugarcane, emphasizing the natural and hands-on approach. - 00:13–00:16 The ad shows the juice being heated in a giant iron wok over firewood, highlighting the traditional method used. - 00:17–00:23 The ad contrasts their process with mass-produced jaggery, which uses phosphoric acid. This is a direct comparison to position their product as superior. - 00:23–00:34 The ad shows that they use okra or bhindi juice instead of chemicals, emphasizing the natural and healthy aspect of their jaggery. - 00:34–00:42 The ad shows the jaggery solidifying, being crushed, and packed, demonstrating the final steps of production. - 00:42–00:47 The ad shows the jaggery powder being poured, highlighting its subtle sweet taste and encouraging viewers to try it. - 00:47–00:51 The ad shows the jaggery powder being used in tea, reinforcing the message that you'll never go back to sugar again. - 00:51–00:59 The ad concludes with the brand logo and website, providing viewers with information on where to purchase the product.

# Ad summary The ad promotes Two Brothers High Protein Khapli Atta as a high-protein, high-fiber, and low-gluten flour suitable for all members of the family. It showcases how the flour can be incorporated into a regular diet by making rotis, and it highlights the various benefits of the flour, emphasizing its nutritional value and suitability for children, office workers, and seniors. # Brand positioning Two Brothers Organic Farms is presented as a brand focused on providing nutritious and traditional food products. The brand emphasizes natural ingredients and avoids genetic modification. The brand is positioned as a provider of healthy and versatile flour that can be used by all age groups and lifestyles, promoting health and well-being for the entire family. It aligns with values of traditional eating habits with modern nutritional needs and targets consumers looking for wholesome and natural products. The brand differentiates itself by highlighting the age of the Khapli grain, emphasizing its non-GMO status and nutritional benefits. # Product The featured product is Two Brothers High Protein Khapli Atta, a flour made from a blend of chana, soybean, ragi, and khapli wheat. The flour is designed to be high in protein (22 grams in four rotis), high in fiber (50% high fiber), and low in gluten (50% low gluten), aiming to provide a nutritious and easily digestible option for daily consumption. The ad emphasizes that it is suitable for all age groups, from growing children to seniors, and addresses concerns about bloating due to gluten content. It's used to make rotis, a staple food, and the ad suggests adding paneer for extra nutrition. The USP is its combination of high protein, high fiber, low gluten, and natural, non-GMO ingredients. # Visual style The ad has a somewhat scrappy, home-made aesthetic, blending real-life shots of a family with product-focused segments. The editing style is quick-cut with no fancy transitions, and the visuals are generally well-lit. The ad aims for a casual, approachable feel, supported by the UGC-like quality of the footage. The pacing is moderate, and the visuals tend to sync with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Ab aap bhi isko apna lo # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A man is grating something into a bowl, then says that whether you're 12 or 62, a protein rich diet is needed. - 00:04–00:09 00:04–00:09: A woman is doing barbell deadlifts. The man says that he and his wife understand that high rox and gym workouts need a protein-rich diet. - 00:09–00:12 00:09–00:12: The man stands next to his son and brushes his teeth and says that it is needed. - 00:12–00:14 00:12–00:14: Transitioning from dental hygiene to nutrition, the man prepares food in the kitchen. - 00:14–00:18 00:14–00:18: The man's wife offers the food to their son, stating that there is no need to explain to them that the rotis are made with protein rich flour. - 00:18–00:21 00:18–00:21: Visuals show the woman grating paneer and stuffing it into the roti. - 00:21–00:24 00:21–00:24: The man says that four rotis provide 22 grams of protein. - 00:24–00:39 00:24–00:39: The man holds the bag of flour and says it is made of chana, soybean, ragi and khapli wheat. He continues by explaining that Khapli means thousands of years old, meaning no genetic modification. He then explains that the flour is high in fiber and low in gluten meaning no bloating. - 00:39–00:47 00:39–00:47: The man says the flour is for children, office-goers, and grand-parents, emphasizing that it is best for everyone. - 00:47–00:54 00:47–00:54: The man and woman are preparing the dough and cooking the roti. The man concludes by asking the viewer to also adopt the product after showing his family consuming the rotis. - 00:54–00:56 00:54–00:56: A bag of flour appears on screen with the labeling "Two Brothers Organic Farms High Protein Khapli Atta".