How The Sculpt Society Advertises on Meta

# Ad summary The ad features a postpartum woman promoting The Sculpt Society fitness program. She highlights the challenges of postpartum fitness, emphasizing the need for guided workouts and nutrition. She demonstrates the ease of accessing workouts through the app, showcases exercises, and mentions the supportive community led by another postpartum woman. She mentions how the nutrition plans have helped her rediscover her food likes. # Brand positioning The Sculpt Society is presented as a fitness program designed to help women navigate various stages of life, including postpartum, with workouts and nutrition guidance tailored to their specific needs. The brand aims to occupy a space in the consumer's mind as a supportive and accessible solution for women seeking structure and expert guidance. The brand aligns with values of self-care, convenience, and body positivity, promoting a lifestyle where fitness fits into everyday life, even with the challenges of motherhood. It pushes against the norm of traditional workout routines by offering customized guidance. # Product The Sculpt Society is a fitness program with tailored workouts and nutrition guidance. It features guided postpartum workouts, led by Megan, who is also postpartum. The program provides workout plans via a phone app, and the app has nutrition plans to help new moms rediscover their favorite foods. The workouts are designed to help postpartum women recover and feel their muscles again. The program aims to help mothers structure their fitness and nutrition in a supportive community. # Visual style The ad has a polished, UGC-style aesthetic, likely filmed with a smartphone. The editing style includes quick cuts, especially when showing the phone screen. The production quality appears to be a hybrid of natural light and minimal staging, creating a casual and relatable feel. The pacing is upbeat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link in my bio for a discount to join the Skol Society. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:10 00:00–00:10 The ad opens with a woman carrying a baby in her arms. She states that getting back into shape three months postpartum has been harder than expected. She lists reasons such as not having time, feeling tired, needing to care for her baby, and experiencing leaking breasts. This is from the customer POV, and it establishes the problem or pain point that the product addresses. - 00:10–00:14 00:10–00:14 The woman states that she recently joined The Sculpt Society and loves it, introducing the brand from the brand POV. The tone is enthusiastic and positive. - 00:14–00:21 00:14–00:21 She explains that she needs someone to tell her what to do, when to do it, and what to eat, emphasizing that her brain is barely functioning. She notes that this is exactly what The Sculpt Society does, highlighting the benefit of the service from the customer POV. - 00:21–00:26 00:21–00:26 The woman states she's going to go workout, and then a screen recording is shown of her logging into the app, and selecting a postpartum workout. The intention is to demonstrate the accessibility of the app and the specific programs available. - 00:26–00:35 00:26–00:35 The woman is shown performing a workout while her baby is in a bouncer next to her. She says that she can finally feel her muscles again, and says that the workouts are led by Megan who is also postpartum. She says she feels like they are recovering together, showing a social proof element and a customer-focused point of view. - 00:35–00:38 00:35–00:38 She emphasizes how good it feels to move her body again, conveying an emotional payoff from the customer POV. - 00:38–00:44 00:38–00:44 The woman says that her pregnancy journey confused her tastes and cravings. This is a customer-based pain point. She then moves to the kitchen and shows a recipe book and blender. - 00:44–00:50 00:44–00:50 She shows a screen recording of the app showing food plans, and mentions that she is using the nutrition guide from The Sculpt Society. She says that it’s allowing her to rediscover food that she likes, showing the nutritional benefit from the customer POV. - 00:50–00:53 00:50–00:53 She states to click the link in her bio for a discount to join The Sculpt Society, delivering a clear call to action from the brand's perspective.

# Ad summary This ad features a young mom sitting cross-legged on the floor who is speaking directly to the camera about the Sculpt Society app and their postpartum workout program. She shares that a lot of people have been asking her about her workout routine, and that Sculpt Society has been a huge help for getting back into working out. She also shares that the app works perfectly for her lifestyle and being home with her baby, Clover, most days, as she is able to fit in a workout whenever she wants. # Brand positioning The Sculpt Society is a fitness app that offers a variety of workout programs, but is being promoted here specifically for their postpartum program. It is positioned as a functional fitness solution that allows new moms to easily fit a workout into their daily schedules whenever and wherever they are. # Product The Sculpt Society is a fitness app that offers a variety of different workouts, but is being promoted here specifically for their postpartum program, which helps new moms get back into working out after having a baby. The app allows users to fit in a workout whenever and wherever they want, making it perfect for their lifestyle and schedule. # Visual style The ad is shot in a natural, unpolished style. The creator is speaking directly into the camera, and the setting is her home. The lighting is natural and the colors are muted. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is sitting cross-legged on the floor and looking directly into the camera as she speaks. - 00:02–00:04 She notes that she gets a lot of questions about her workouts. - 00:04–00:07 She states that the Sculpt Society's postpartum program has been a huge part of getting back into working out after having a baby. - 00:07–00:16 She shares that the app works perfectly with her lifestyle and schedule because she is able to fit in a workout whenever and wherever, while focusing on what she needs most postpartum.

# Ad summary This ad for The Sculpt Society is designed to reach women looking to work out. It features a woman showcasing the program's exercises in her bedroom. # Brand positioning The Sculpt Society is presented as an accessible fitness program that doesn't require expensive equipment or a gym membership. It is positioned as a convenient and cost-effective alternative to traditional fitness routines, especially for those with a 'little latte habit.' The brand aligns with a lifestyle of health and wellness, promoting toned bodies and a commitment to regular exercise. Unlike exclusive or intimidating fitness brands, The Sculpt Society offers an approachable, at-home solution. The brand focuses on functional benefits like affordability and convenience. # Product The Sculpt Society is a fitness program designed for home workouts. It is accessible on multiple devices, allowing users to exercise anywhere. The ad highlights that the program costs less than a daily latte, emphasizing its affordability. It is for people looking to get a toned body. The workout routines require no gym and can be done in the convenience of your home. # Visual style The ad has a polished, clean aesthetic. The visuals are bright and shot with natural light. Editing is minimal, with static shots and smooth transitions. The production quality gives off a UGC feel with a touch of commercial polish. The pacing is moderate, with cuts timed to the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 00:00–00:15 A woman in workout clothes is performing exercises in her bedroom. This segment is to demonstrate some of the program's movements.

# Ad summary This ad for The Sculpt Society features a woman in workout clothes performing various exercises in what appears to be her bedroom. The ad promotes the workout app that '300,000+ women know the secret behind.' # Brand positioning The Sculpt Society workout app positions itself as the celebrity-approved fitness secret used by over 300,000 women. The brand promotes the idea that a sculpted physique can be achieved through its app, aligning with fitness and body goals. By highlighting a large user base, it leverages social proof, suggesting the product is effective and popular. The brand ignores traditional gym settings, instead opting for a user's bedroom, communicating that fitness routines can be done anywhere, anytime, in your own space. # Product The Sculpt Society is a workout app, implied as a tool to achieve a sculpted physique. The ad highlights its popularity with over 300,000 users and suggests it is favored by celebrities. The exercises, demonstrated in the ad, include floor exercises and light aerobic movements, indicating a focus on full-body sculpting. The app addresses the barrier of needing a gym or special equipment, as exercises are shown being performed in a home setting. The ad aims to convey that the app is accessible, effective, and popular, making it worth trying for those seeking a convenient workout solution. # Visual style The ad has a polished UGC aesthetic, with a clean, brightly lit setting and a focus on the subject. The editing style includes static shots and smooth transitions, giving a professional yet accessible feel. The production quality is high-end, with clear visuals and no visible distortions, supporting a tone of quality and reliability. The pacing is steady, with cuts timed to the music, enhancing engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a woman in workout attire, standing in what appears to be her bedroom, and then proceeds to perform floor exercises. - 00:06–00:14 The woman continues with floor exercises, alternating between seated stretches and hip movements.

# Ad summary This ad for The Sculpt Society's new Midlife Program features a fitness influencer demonstrating various exercises in her bedroom. The ad promotes a free week trial, suggesting it’s an easy and effective way to change up one's workout routine and boost energy. # Brand positioning The Sculpt Society is positioned as a modern, accessible fitness brand that emphasizes fun and effective workouts. The brand appears to occupy a space in the consumer's mind as a provider of convenient, at-home workout solutions that integrate into everyday life. Its Midlife Program is suggested to push against the notion that workouts have to be strenuous to be effective, as suggested by the accessible workout environment and the talent performing the exercises. The brand seems to promote a lifestyle of balance and self-care, appealing to those who want to feel good and stay active without excessive effort. # Product The product being advertised is The Sculpt Society's new Midlife Program, offered as a free week trial. The program is implied to be an online or app-based fitness program that aims to provide workouts tailored for individuals in midlife. While specific details of the program are not explicitly stated, the ad suggests that it includes a variety of exercises, possibly incorporating light weights as seen in the demonstration. The program is designed to be accessible and can be done at home without special equipment. The ad addresses the purchase barrier by offering a free trial, making it easy for potential customers to experience the program without initial investment. # Visual style The ad has a clean and natural aesthetic, with a polished but approachable feel. The editing style consists of static shots and smooth transitions, creating a consistent and easy-to-follow rhythm. The production quality is a hybrid, blending a UGC feel with commercial polish. The pacing is moderate and consistent, syncing with the music. The overall tone is bright and inviting. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman working out in her bedroom, lifting small weights and performing various exercises. - 00:00–00:03 This conveys a message of accessible fitness that can be incorporated into daily life. The viewer experiences the scene from the woman's perspective, suggested by the casual tone and setting. The tone is upbeat and energetic, setting a positive mood. - 00:03–00:18 The ad transitions to show the woman performing floor exercises, again in her bedroom. The text overlay promotes a free week trial of The Sculpt Society's new Midlife Program. - 00:03–00:18 This highlights the product offering and suggests an easy way to get started. The perspective remains consistent with the woman demonstrating the workout, emphasizing convenience and ease. The tone remains positive and inviting.

# Ad summary This ad features a woman who shares the pelvic floor classes she has been doing postpartum through The Sculpt Society. She mentions that she has a coupon code for 25% off. # Brand positioning The Sculpt Society is presented as an online program that offers pelvic floor recovery classes designed to help postpartum individuals reconnect with their core and reengage their pelvic floor. It promotes a sense of well-being and routine in a time that can feel overwhelming. The brand is positioned as easily accessible and convenient, requiring only short classes that can be fit into busy schedules. It promotes the idea of self-care and prioritizing one's body, which pushes against the norm of neglecting one's own needs while caring for a newborn. # Product The Sculpt Society offers a 6-week pelvic floor recovery program designed for individuals who are around 2.5 weeks postpartum. It consists of quick, online classes, making it easy to fit into a busy schedule. The classes are promoted as helping with reconnecting to the core and reengaging the pelvic floor. The ad addresses the purchase barriers of time constraints and accessibility by highlighting the convenience and online nature of the classes. The ad is telling viewers that this product is worth trying or buying because it provides a way to regain a sense of routine and take care of one's body during the postpartum period. # Visual style The ad has a natural, UGC feel. The lighting is natural, and the production quality is casual. The ad uses quick cuts and is timed to the music. The overall aesthetic is low-fi, which supports the intended tone and audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 The ad opens with a woman on her hands and knees in a bedroom, facing a laptop. She is wearing a bra and leggings. On the screen of the laptop is a video of a workout. - 00:17–00:23 The scene switches to a selfie-style shot of the same woman in the same outfit. She is talking to the camera about the pelvic floor classes that she has been doing and that people have been asking about. The perspective switches from someone watching the woman work out, to her directly addressing the audience. - 00:23–00:30 The woman continues to talk to the camera about the 6 week pelvic floor recovery program that she is doing through The Sculpt Society. - 00:30–00:50 The woman goes on to describe how much the program has helped her reconnect to her core and reengage her pelvic floor. She stresses the pleasure that she has gotten from doing the videos every day, as she has missed having any sort of routine. - 00:50–01:02 The woman then explains that she is in her bedroom and about to do another workout with her baby Ruby hanging out in her lounger. This reinforces her as a peer.

# Ad summary This ad for The Sculpt Society features a woman in workout clothes in her home doing a workout using The Sculpt Society equipment, highlighting that the workout is safe for postpartum. # Brand positioning The Sculpt Society is positioned as a workout program designed with postpartum safety in mind. The brand is presented in a bright and airy environment with a clean aesthetic, suggesting a focus on health and well-being. The ad avoids extreme fitness imagery, instead presenting a more approachable and relatable figure, implying that its workouts are accessible to a wide range of fitness levels. By focusing on postpartum safety, The Sculpt Society differentiates itself from other workout programs that may not cater to the specific needs and concerns of new mothers. The brand aims to occupy a space in the consumer's mind as a supportive and effective fitness solution for women during the postpartum period. # Product The Sculpt Society is advertising a workout program that includes a pilates ball and resistance band. The pilates ball appears to be a soft pink color with the Sculpt Society logo on it. The resistance band is a light pink color. The workout program is designed to be safe for postpartum women. It is worth trying because it is specifically tailored to the needs of postpartum women, ensuring safety and effectiveness during this unique phase of life. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the woman's movements. The editing is simple and straightforward, with smooth transitions between shots. The overall feel is approachable and relatable, suggesting that the workout program is accessible to a wide range of people. The pacing is moderate, with cuts timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a woman smiling and holding her stomach. - 00:03–00:12 The woman is then shown doing a series of exercises using a pilates ball and resistance band. - 00:12–00:14 The woman then sits up with the pilates ball in her hands and looks at the camera.

# Ad summary An aerial shot of a woman working out while her toddler plays nearby. The ad promotes a postpartum program for less than 0.50¢/day. # Brand positioning The Sculpt Society is presented as a fitness brand that understands the difficulties of postpartum workout routines. They offer an accessible fitness program that aims to fit into a mother's lifestyle by providing a convenient and cost-effective solution. # Product The Sculpt Society offers a postpartum workout program, providing a solution to the challenges new mothers face when trying to incorporate fitness into their routines. The program is highlighted as an accessible and cost-effective solution, available for less than 0.50¢ per day. It targets postpartum mothers looking for a convenient way to exercise. # Visual style The ad has a clean and bright aesthetic, with an overhead camera angle. The editing is smooth, and the production quality is polished. The pacing is moderate, and cuts are synced to the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad starts with an aerial view of a woman in workout attire on a gray rug, exercising with a resistance band. This sets the scene for a postpartum workout routine. - 00:03–00:08 00:03–00:08: The woman interacts with her toddler, hugging and laughing while the toddler plays with toys nearby. The point is that the workout program is incorporated with motherhood responsibilities.

# Ad summary This UGC-style video showcases The Sculpt Society app's workout and nutrition features. The creator walks through her relaxing and productive Sunday routine. She first completes a TSS workout using the app. Next, she uses the nutrition features to help plan and guide her grocery shopping for the week. The ad ends with her enjoying a post-workout smoothie. # Brand positioning The Sculpt Society (TSS) is presented as a premium fitness app designed for users who want to balance relaxation with productivity. The brand aims to occupy a space in the consumer's mind as a holistic fitness solution that addresses both physical workouts and nutrition. It aligns with a lifestyle that values wellness, health, and achieving balance in daily routines. The brand distinguishes itself from typical workout apps by integrating nutrition features, indicating a more comprehensive approach to fitness. It seems to target individuals who are health-conscious and appreciate having both their workout and meal planning in one convenient place. The brand positioning is both functional (providing workout and nutrition tools) and emotional (promoting a balanced and healthy lifestyle). # Product The Sculpt Society (TSS) app is a fitness platform that offers workout classes and nutrition planning tools. The app features a library of over 1000 workouts, nutrition guidance, and grocery lists. TSS aims to provide users with a convenient, all-in-one solution for their fitness and nutrition needs. The workouts are described as effective and enjoyable, with new nutrition features enabling users to plan meals and manage grocery shopping. The app is designed for individuals who want to integrate fitness and healthy eating into their lifestyle. TSS stands out by addressing the common pain point of managing both workout routines and meal planning in separate places, offering a unified solution. # Visual style The ad has a polished, UGC-inspired aesthetic. The editing style includes quick cuts and static shots that match the pace of the voiceover and activities. The production quality is high, giving it a modern, aspirational feel, which aligns with the target audience. Visual motifs include timestamps, which provide a sense of real-time activity, and clean, bright settings. The pacing is consistent, reflecting the steady rhythm of a typical Sunday routine. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action use code AVERYJAN to get 15% off 3 months of The Sculpt Society! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a woman pulling down her window blinds, setting the scene in her apartment. This establishes a relaxing Sunday morning vibe. - 00:03–00:04 00:03–00:04 The woman greets the viewer, saying, “Good morning and happy Sunday.” This is a direct address, designed to be friendly and relatable. - 00:05–00:08 00:05–00:08 She explains that Sundays are about finding balance between relaxing and prepping for the week. This sets the ad’s narrative tone and the brand’s value proposition. She also puts on a teal velvet headband. - 00:08–00:20 00:08–00:20 She preps her face for a workout. She mentions that she's about to do a workout from The Sculpt Society, which she calls her favorite workout app. She continues that they launched new nutrition features, meaning she has her workouts and meals all in one place. She puts a drop of serum in her hands and applies it to her face. - 00:20–00:25 00:20–00:25 The woman says that she will start with the workout, then show the nutrition features when she goes grocery shopping, setting expectations for what the rest of the video will cover. She adds drops of a face serum to her face. - 00:26–00:29 00:26–00:29 The ad cuts to her prepping her at-home workout studio. She moves a clear acrylic coffee table. Next, she unrolls a pink workout mat and places a pair of ankle weights on it. - 00:30–00:34 00:30–00:34 The ad shows a close-up of the woman scrolling through workout videos on the Sculpt Society app. She selects a 30-minute sculpt class, highlighting the app's workout selection. - 00:35–00:44 00:35–00:44 The woman puts her phone down on a media console and begins doing a sculpt class in her apartment. She uses ankle weights and sliders as part of the workout. - 00:44–00:50 00:44–00:50 The ad cuts to the woman taking a reusable tote bag from a hidden washing machine cabinet. The woman states that now that her workout is done, it's time to grocery shop. She holds up her phone to show that she is going to use the nutrition part of the app to do so. - 00:51–00:58 00:51–00:58 The ad cuts to a close-up of the app's nutrition section. The woman states that not only does the app have tons of recipes, but it also has grocery lists so you know exactly what you need to get at the store. - 00:59–01:05 00:59–01:05 The ad cuts to the woman at the grocery store. She scrolls up an escalator. She shops for groceries, scanning a bag of protein at self-checkout, and placing it into her reusable tote bag. - 01:06–01:11 01:06–01:11 The ad cuts to the woman in her kitchen prepping a smoothie. She puts smoothie ingredients into a blender. - 01:11–01:23 01:11–01:23 The ad shows the woman sitting at her kitchen counter. She sits behind a smoothie and a piece of avocado toast. She states that The Sculpt Society is doing a limited-time offer of 3 months at 15% off with code AVERYJAN. She explains that this means you get access to nutrition offerings as well as their 1000+ workouts and that she promises you will not regret it.

# Ad summary The ad features a fitness instructor demonstrating and explaining 360 breathing, an exercise that can be done throughout different stages of life. The instructor walks viewers through an example of the exercise and directs them to read the caption for more. # Brand positioning The brand is presented as a fitness resource or brand, providing educational information and training for fitness. The brand aims to occupy a space in the consumer's mind of being inclusive and for different stages of life. The brand also promotes a lifestyle of well-being and health. The brand positioning seems functional and focuses on performance. # Product The product is 360 breathing, an exercise for any life stage and provides a core workout and activation. The exercise requires the person to grab their rib cage, inhale, and expand through their rib cage to really feel their ribs pressing into your palms side to side and front to back. Then exhale about blowing through a straw, knitting your hip bones together, midline and your rib cage knitting together and then zipping up the center. # Visual style The ad's overall aesthetic is polished. The editing style includes quick cuts and smooth transitions. The production quality is a polished commercial. The pacing is quick. Text overlays are timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action More in the caption ⬇️ # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The instructor is shown in the top corner of the screen doing the exercise with abs that can be seen. The person featured on the main screen is shown in various stages of postpartum and pregnancy to show that anyone can do the exercise. The intention is to show that the exercise can be done at any stage of life. - 00:09–00:18 00:09–00:18 The instructor is shown with abs visible, she states that what she is doing is called 360 breathing and that it doesn't matter what life stage you are in. The intention is to show that anyone can do the exercise and it doesn't matter what life stage you are in. - 00:18–00:40 00:18–00:40 The instructor asks viewers to grab their rib cage, inhale and expand through their rib cage. Then exhale and knit your hip bones together. The intention is to guide the viewer on what to do and to give instructions. - 00:40–00:57 00:40–00:57 The instructor wraps up by demonstrating the exercise again and noting that this one switch of your breath and your deep core activation is going to completely change how you approach all of your core work. The intention is to encourage viewers to continue to do the exercise.

# Ad summary This ad by The Sculpt Society promotes their new Midlife Program. The ad features a woman demonstrating various exercises that are part of the new program. The ad encourages viewers to try the program free for a week. # Brand positioning The Sculpt Society is presented as a fitness brand that offers workout programs that are accessible for women in different stages of life. The brand stands out for its targeted offerings, specifically designed for women in midlife and beyond. The brand aims to occupy a space in the consumer's mind as a supportive and specialized fitness option, acknowledging and addressing the unique needs of women experiencing menopause. The brand aligns with a tone that is inclusive and understanding, prioritizing workouts that cater to midlife changes and fitness goals. # Product The Sculpt Society's Midlife Program is a new fitness program specifically designed for women in midlife and beyond. This program is tailored to address the unique fitness needs and changes that occur during menopause. It includes a variety of exercises demonstrated by a woman, that can be done with items such as dumbbells and a small gray ball. The program aims to provide accessible workouts that cater to the specific challenges and goals of women during this stage of life. The ad highlights the availability of a free week trial, encouraging viewers to explore the program without initial commitment. The ad is telling the viewer that this program is worth trying because it caters to your specific needs in midlife. # Visual style The ad's aesthetic is clean and polished. It features a studio-lit setting with a light blue patterned backdrop. The editing style consists of quick cuts, shifting focus to different exercises. The production quality is high, giving off a polished commercial vibe. The ad is timed to a upbeat, pop music. The overall pacing is fast. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman lying on a mat, lifting one leg, and holding a gray ball against her foot. - 00:00–00:02 The intention is to showcase one of the exercises included in the program and visually demonstrate the program's inclusivity. The speaker is the brand, and the tone is informative. - 00:02–00:04 The ad continues with the woman standing and doing dumbbell exercises. - 00:02–00:04 The intention is to showcase another exercise included in the program and visually demonstrate the program's inclusivity. The speaker is the brand, and the tone is informative. - 00:04–00:07 The ad shows the woman on a mat, lifting her leg while in a bent position and holding a gray ball behind her knee. - 00:04–00:07 The intention is to showcase another exercise included in the program and visually demonstrate the program's inclusivity. The speaker is the brand, and the tone is informative. - 00:09–00:12 The ad shows the woman doing a squat and lifting a dumbbell over her head. - 00:09–00:12 The intention is to showcase another exercise included in the program and visually demonstrate the program's inclusivity. The speaker is the brand, and the tone is informative.

# Ad summary This ad by The Sculpt Society features a series of low-impact exercises performed by a fit woman in workout clothes. # Brand positioning The Sculpt Society is presented as a workout program designed for women over 35. The brand seeks to occupy a space in the consumer's mind as a workout program designed for the body after 35. The tone is encouraging and empowering, which is functional because it helps people workout to achieve their body goals, but also emotional as it can help the viewer feel more confident about their body. # Product The Sculpt Society is a workout program tailored for women aged 35 and above, providing low-impact exercises designed to sculpt the body, emphasizing that these workouts are specifically designed for bodies over 35. The ad highlights exercises that target various muscle groups, including lunges with small pink hand weights, resistance band exercises, and core workouts done on a bed. The use cases and moments of use are centered around easily accessible home workouts, emphasizing convenience and ease of integration into daily routines. The ad addresses the purchase barrier for older women that workouts are not tailored for older bodies. # Visual style The ad features bright lighting and a clean, modern aesthetic. The editing is smooth, with static shots and natural transitions. The production quality is high, giving the impression of a polished commercial. The pacing is steady, with cuts timed to the music, providing a consistent rhythm. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman begins doing lunges with hand weights, demonstrating an exercise routine. - 00:06–00:12 The camera angle changes to show the woman doing an exercise with a resistance band while kneeling on a bed. - 00:12–00:14 The camera angle changes to show the woman lying on her back on a bed, doing core exercises.

# Ad summary This ad features the brand, Evelyn, showcasing their activewear line that caters to women in midlife. The ad starts with a group of women in matching activewear and transitions to a voiceover emphasizing that Evelyn is a solution for midlife women who feel like an afterthought in the fitness industry. # Brand positioning Evelyn is presented as a fitness brand focused on activewear for midlife women, a demographic the ad suggests is often overlooked in the fitness industry. The brand aligns with values of inclusivity, body positivity, and empowerment, offering activewear that suits the needs and body types of women in midlife. By emphasizing its commitment to this demographic, Evelyn positions itself as a brand that understands and values the unique needs of midlife women in fitness, providing them with clothing that supports their active lifestyles and makes them feel seen and appreciated. # Product Evelyn is an activewear line designed for women in midlife who often feel overlooked in the fitness industry. The product line includes matching leggings, unitards, tops, and shorts in neutral colors like gray, brown, and white. The activewear seems to be for low-impact workouts such as yoga, barre, or walking. The brand offers fashionable activewear that complements midlife women's bodies. # Visual style The ad features a polished yet authentic aesthetic, with a studio setting and well-lit shots. The editing is smooth, with static shots that allow viewers to focus on the activewear and the women wearing it. The production quality is high-end, lending a professional feel to the commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a group of women posing in matching activewear in front of a backdrop. - 00:00–00:07 00:00–00:07: A voiceover begins by stating, "I honestly, genuinely, fully, 100% sincerely believe that this is going to change people's lives." This is positioned from the brand’s perspective and conveys confidence and excitement about the product's potential impact.

# Ad summary This ad is for The Sculpt Society, promoting their midlife program for perimenopause and menopause. The ad features a group of women in workout attire, presumably having just finished a workout, to show that The Sculpt Society is for women experiencing midlife changes. # Brand positioning The Sculpt Society is presented as a fitness program tailored to women, specifically those navigating the challenges of perimenopause and menopause. The brand positions itself as a supportive partner during midlife changes, offering specialized workout programs. The brand promotes inclusivity by featuring a diverse group of women and emphasizes empowerment through fitness. # Product The Sculpt Society’s midlife program is a specialized fitness program designed for women experiencing perimenopause and menopause. It aims to address the unique physical and emotional challenges that arise during this life stage. The ad showcases a group of diverse women dressed in workout attire, suggesting the program focuses on physical fitness and overall well-being. The visual presentation, featuring women of different body types and backgrounds, implies inclusivity. The visual aesthetic aims to combat the perception that fitness programs are only for younger women, and the program provides exercise options for women as they go through midlife changes. # Visual style The ad features a clean, studio-shot aesthetic with a light color palette. The muted light blue background is simple, putting the focus on the women. The image treatment is soft and natural, with minimal retouching. The image looks professional, with soft lighting and a cohesive color scheme. # Hooks Headline: MEET THE MIDLIFE PROGRAM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text "MEET THE MIDLIFE PROGRAM / FOR PERIMENOPAUSE & MENOPAUSE," presented by the brand, to immediately identify the program's focus and target audience, which is women experiencing midlife changes. - The ad then introduces the image of five women of varying ages and body types dressed in athletic wear to visually reinforce the message of inclusivity and relatability for the target audience. - The inclusion of The Sculpt Society logo at the bottom serves to reinforce brand identity and connect the fitness program with a specific name and image.

# Ad summary This image ad promotes The Sculpt Society's expert-led Menopause Movement Program, highlighting its affordability at less than $4 per week. It features a woman in workout attire holding a dumbbell, aiming to appeal to women seeking fitness programs tailored for menopause. # Brand positioning The Sculpt Society is presented as a provider of expert-led fitness programs, specifically highlighted in this ad as offering a 'Menopause Movement Program.' The brand positions itself as accessible and affordable, indicated by the 'less than $4/week' pricing. The brand's name suggests a focus on sculpting and fitness. It caters to individuals seeking structured and potentially specialized movement programs. # Product The advertised product is The Sculpt Society's expert-led Menopause Movement Program, which is a fitness program designed for women experiencing menopause. The ad emphasizes affordability, stating it's available 'for less than $4/week.' The program is not further detailed in terms of duration, content, or specific exercise types. The main selling point is its specialized focus on menopause and its accessibility through a low weekly cost. # Visual style The ad features a clean and polished visual style with natural lighting. The color palette is muted and neutral, lending a sophisticated and approachable feel. The image focuses on the subject with a blurred background to draw attention to her. The typography is simple and legible, and the overall design is straightforward and informative. # Hooks Headline: Try The Sculpt Society's expert-led Menopause Movement Program for less than $4/week # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a fit, middle-aged woman in workout clothes holding a dumbbell, smiling confidently at the camera, accompanied by text promoting The Sculpt Society's expert-led Menopause Movement Program. This aims to immediately capture the attention of the target audience and convey a sense of health and empowerment, with the woman serving as a relatable figure. The brand is telling this part of the story. - The text then specifies that the program is available for less than $4/week. This is included to address the purchase barrier of cost by highlighting the program's affordability, with the brand delivering this part of the story. - The inclusion of The Sculpt Society logo at the bottom reinforces brand recognition. This is used to assure customers who the product is being offered from, from the brand's perspective.

# Ad summary A mom describes why she takes Ritual vitamins. The ad highlights that the vitamins are clinically backed and traceable. The ad takes place in her kitchen, at a conference table, and in her car where she picks up her daughter from school. # Brand positioning Ritual presents itself as a trustworthy and transparent vitamin brand that is perfect for health-conscious mothers. The brand emphasizes the importance of knowing where ingredients come from, implying a higher standard of quality and safety than other brands that lack traceability. With a focus on being clinically backed and traceable, Ritual aims to occupy a space in the consumer's mind as a reliable and research-driven choice, appealing to those who prioritize informed decisions over marketing hype. The brand values transparency and caters to a lifestyle where health is a priority, while subtly pushing against industry norms of opaque sourcing and ingredients. Its positioning is both functional, in terms of ingredient quality and traceability, and emotional, offering peace of mind for mothers concerned about the products they consume. # Product Ritual is presented as a clinically backed, traceable multivitamin, appealing to moms who prioritize high-quality ingredients. The product's key selling point is its transparency, with the brand explicitly stating where all their ingredients come from and why they are included. This addresses the purchase barrier of trusting vitamin ingredients and provides assurance about the product's quality. The ad also positions Ritual as a carefully researched choice, reinforcing its appeal to conscientious consumers who value informed decisions. # Visual style The ad has a polished, commercial aesthetic with bright lighting and quick cuts. The production quality is high, supporting a trustworthy tone. The pacing is quick, with cuts happening frequently, keeping the energy high. The cuts are timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop at Ritual.com # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman holding a lunchbox and posing the question, "Can you trust your vitamins?" - 00:01–00:04 The woman introduces herself as a mom and poses the question of what she keeps in her bag. - 00:04–00:07 The woman stands next to a blender with a green smoothie and states, "A whole lot of..." as the blender starts. - 00:08–00:13 The woman is then shown at a conference table with a drink, stating that she takes her free time researching because if something is not the best, it does not go in this bag. - 00:14–00:16 The woman rejects a box of coffee as she states, "Nope." - 00:16–00:22 The woman holds up a bottle of Ritual vitamins, stating that she loves the product because they spell out where all their ingredients come from and why they are there. - 00:22–00:25 The woman picks up her daughter from school. - 00:25–00:30 The ad ends with a yellow screen that states, "Ritual, The clinically backed, traceable multivitamin, Shop at Ritual.com"

# Ad summary This ad for The Sculpt Society features the instructor doing various exercises while speaking about how anytime is a good time to start working out. # Brand positioning The Sculpt Society is presented as a fitness program that defies traditional fitness norms by encouraging people to start their fitness journey anytime. The brand's positioning revolves around flexibility and accessibility, empowering individuals to prioritize their well-being regardless of the month or season. This approach pushes against the typical 'New Year, New You' narrative, creating a more inclusive and sustainable mindset towards fitness. # Product The Sculpt Society is a fitness program designed to provide effective workouts that fit into any schedule. The program's core offering centers around the idea that fitness can start at any time, debunking the myth that progress is tied to specific dates like January 1st. The product is portrayed as versatile and accommodating, suitable for individuals seeking a flexible approach to fitness without strict time constraints. The ad addresses the purchase barrier of feeling pressured to start workouts at certain times of the year by promoting the idea that progress can be made whenever one chooses to begin. # Visual style The ad has a casual aesthetic, resembling user-generated content (UGC) due to the natural lighting, handheld camera feel, and minimal editing. The cuts are timed to the music, giving the ad a rhythmic pace. The production quality leans towards a hybrid approach, balancing the authenticity of UGC with the polish of commercial content. The visual motifs include consistent center framing and a focus on the woman's body in motion. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 00:00–00:15: A woman is shown doing various exercises in her bedroom. She is wearing a matching set of athletic wear. She is demonstrating that fitness can happen at any point during the year.

# Ad summary This ad demonstrates several upper body exercises that can be done if you sit at a desk all day. # Brand positioning The brand is not explicitly identified in the ad. However, the creator's tone is approachable and friendly. The brand aims to position itself as a source of quick and effective exercises, promoting a healthy lifestyle for people who are busy or spend a lot of time sitting at a desk. # Product The ad demonstrates a series of upper body strength exercises using light dumbbells. These exercises are designed for individuals who spend most of their day sitting at a desk. The exercises include rear delt flyes, double pulse bicep curls, and Arnold presses. # Visual style The ad has a clean, polished aesthetic with bright lighting and a simple background, giving it a professional yet approachable feel. The editing style is static, with no cuts. The production quality is high, resembling a professional commercial. The pacing is moderate, allowing viewers to follow each exercise. The text overlays are timed to coincide with the demonstration of each exercise. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a man standing on an exercise mat in a room, holding light dumbbells. - 00:01–00:05 00:01–00:05 The man demonstrates a rear delt fly exercise. The text overlay identifies the exercise. - 00:05–00:09 00:05–00:09 The man demonstrates a double pulse bicep curl exercise. The text overlay identifies the exercise. - 00:09–00:11 00:09–00:11 The man demonstrates an Arnold press exercise. The text overlay identifies the exercise.

# Ad summary The ad promotes a workout app that features sculpt, strength, cardio, and nutrition, all in one place, for less than $4 a week. A woman demonstrates different workout moves. # Brand positioning The brand aims to position itself as an affordable, comprehensive fitness solution. It appeals to individuals seeking a balanced approach to health and wellness, offering a workout app with a variety of fitness programs and nutritional guidance, all in one place. The brand emphasizes accessibility and cost-effectiveness, presenting itself as a budget-friendly alternative to expensive gym memberships or personal trainers. The tone is encouraging and practical, aligning with a lifestyle that values convenience and well-being. # Product The product being advertised is a workout app that offers sculpt, strength, cardio, and nutrition programs all in one place. The app provides a comprehensive fitness solution for individuals looking to improve their health and wellness. Its USP is its affordability, costing less than $4 a week, which makes it an accessible option compared to traditional gyms or personal trainers. The app addresses the purchase barrier of high costs associated with fitness programs, making it a budget-friendly solution for users who want to achieve their fitness goals without breaking the bank. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content (UGC). The production quality is simple, with static shots. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a woman in athletic wear working out with hand weights in her bedroom. - 00:06–00:18 She continues to do a set of ab workouts on the ground.

# Ad summary This ad showcases The Sculpt Society app. The user of the app is exercising, and the ad shares that strength and nutrition are now available for less than $0.50 a day. # Brand positioning The Sculpt Society is positioned as an accessible and comprehensive fitness app. The brand promotes a lifestyle of health and wellness, aligning with functional improvements (strength training) and emotional benefits (feeling confident and sculpted). It pushes against the norm of expensive, exclusive fitness programs by offering an affordable alternative. The brand aims to occupy the space of providing a one-stop solution for both strength and nutrition, making it convenient and accessible to its users. # Product The Sculpt Society app is presented as a comprehensive fitness solution offering both strength and nutrition guidance. It is designed for individuals looking to sculpt their bodies and improve their overall fitness. The app provides a range of workout routines and nutritional advice, all available in one place for less than $0.50 per day. The USP is its affordability and comprehensive approach, addressing the purchase barrier of expensive fitness programs. The ad shows the app being used in a home setting, emphasizing its convenience and accessibility. By offering both strength and nutrition, the app aims to be a complete solution for users seeking a balanced fitness regimen, making it worth trying for those looking for an affordable and effective fitness app. # Visual style The ad features a polished commercial aesthetic with a UGC feel. It is well-lit and utilizes static shots with smooth transitions. The pacing is moderate, maintaining a steady rhythm throughout. There are no obvious audio-visual sync elements. The overall visual style suggests a high-end production value, contributing to a tone of professional yet accessible fitness guidance. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator, wearing red exercise clothes, demonstrates a variety of exercises using hand weights. - 00:08–00:10 Close up view of the creator using hand weights to perform exercises.