How New Balance Advertises on Meta

# Ad summary This ad showcases the New Balance Grey Days shoe. The video opens with a close-up of the all-white shoe, followed by a model wearing the shoe while exercising in an urban setting. Throughout the video, the color white is prominent. # Brand positioning New Balance is presented as an athletic and lifestyle brand with a focus on minimalist design. The emphasis on 'Grey Days' suggests a celebration of the brand's iconic grey colorway, positioning New Balance as a classic yet contemporary choice for footwear. The ad aligns with a lifestyle that values fitness, urban exploration, and understated style, moving against overly flashy or trend-driven aesthetics. The brand positioning is both functional, highlighting the shoe's athletic use, and emotional, connecting to a sense of timeless cool and authentic urban lifestyle. The use of an all-white shoe as a part of the grey days collection suggests the brand is pushing against only using grey, offering an alternative color way, while maintaining the brand's essence. # Product The featured product is the New Balance Grey Days shoe, showcased in an all-white colorway. The shoe is presented as a lifestyle and athletic shoe, suitable for both exercise and casual wear. The shoe is shown being worn for exercise. The design features a chunky sole and the classic New Balance logo on the side, aligning with the brand's minimalist aesthetic. The ad emphasizes the shoe's versatility and clean design, positioning it as a staple piece for everyday wear. The white colorway differentiates it from the traditional grey associated with the 'Grey Days' collection, offering a fresh, modern take on the brand's classic style. # Visual style The ad features a polished and clean aesthetic, with a focus on minimalist design. The editing style includes quick cuts to maintain a dynamic feel, though most shots are static. The production quality is high, resembling a commercial. The visual motifs include the consistent use of the color white and a modern, urban setting. The pacing is moderate, aligning with the tempo of the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up shot of the all-white New Balance shoes. The message is to showcase the product's design and aesthetic appeal. The perspective is from an external observer, with a focus on product presentation. The tone is neutral, aiming to highlight the shoe's clean and modern look. - 00:02–00:04 00:02–00:04 The scene transitions to a model wearing the shoes while exercising. The message is to demonstrate the shoe's functionality and suitability for an active lifestyle. The perspective shifts to a focus on the shoe in motion, highlighting its use case. The tone is energetic, reflecting the active setting and the model's movements. - 00:04–00:05 00:04–00:05 The video concludes with the model standing in an urban environment, showcasing the shoe's style and versatility. The message is to emphasize the shoe's appeal as a fashion item. The perspective returns to an external observer, framing the model and shoes in a lifestyle context. The tone is cool and understated, reinforcing the brand's image of timeless style.

# Ad summary This image showcases New Balance shoes, highlighting the brand and the 'Made in U.S.A.' quality. # Brand positioning New Balance is presented as a brand committed to quality manufacturing, with the ad explicitly stating 'Made in U.S.A.' This positioning emphasizes domestic production, potentially appealing to consumers who value supporting American-made products and seek reliable craftsmanship. The brand's visual presentation is clean and classic, aligning with a heritage aesthetic while avoiding overt trends or gimmicks. This suggests a focus on enduring quality and timeless style over fleeting fashion fads, occupying a space for consumers who appreciate understated elegance and functional design. # Product The featured product is a pair of New Balance sneakers. The shoes have a white body with beige overlays on the front and sides. The laces are white. Blue mesh is shown on the sides with a purple "N" logo in the middle. The shoe has a black section at the front of the blue mesh and a purple accent on the heel. The shoe has a thick black sole with a white mid-sole. The product is for people who value American made sneakers. # Visual style The ad has a clean, minimalist visual style with a focus on product showcase. The production quality appears to be a studio shot with even lighting and a neutral background. The image treatment is simple, likely involving basic color correction to ensure accurate product representation. The typography is integrated cleanly. This creates a balanced and professional aesthetic, prioritizing scannability and stop power in the feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad focuses on a product shot of the shoes to showcase its design and quality. This is to highlight the aesthetic of the footwear and present it as a desirable product from the brand's POV. - The bottom of the ad includes text about the product being made in the USA to reassure the consumer. The brand is telling the story that they are 'Made in the USA' and contain a domestic value of 70% or more.

# Ad summary This ad showcases New Balance's Grey Days collection, featuring their latest sneakers. It emphasizes the shoe's design, particularly its unique sole, and positions it as a lifestyle product suitable for various activities. # Brand positioning New Balance is presented as a lifestyle and athletic brand. The ad focuses on the Grey Days collection, emphasizing a blend of style and performance. The brand aligns with a modern, active lifestyle, showcasing its ability to integrate into everyday wear while also being suitable for athletic activities. It does not make explicit comparisons but positions itself as a choice for individuals who value both fashion and functionality. The brand's positioning is both functional and emotional, appealing to consumers looking for quality and style. # Product The featured product is the New Balance Grey Days sneaker. The ad highlights its distinct design, focusing on the sole's segmented, bubble-like structure. The shoe appears to be designed for comfort and performance. Although the ad does not state explicit features, the sole design is clearly highlighted as a unique selling point. The sneakers are presented as suitable for everyday wear and athletic activities, as they are shown being worn in both casual and active settings. The ad addresses the purchase barrier of style versus functionality by showcasing that the sneakers offer both. # Visual style The ad has a clean, modern aesthetic. The editing is simple. The production quality is high-end, giving it a commercial feel. The pace is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The camera focuses on the New Balance sneaker while the person wearing them walks. - 00:01–00:05 A man stands next to a wooden fence, smiling while holding a football, showing that the product is used by athletes.

# Ad summary An image ad showcasing New Balance running shorts. The ad features a woman in motion while wearing the shorts. The ad emphasizes the shorts, 'RC Short,' designed for running and other athletic activities. # Brand positioning New Balance is presented as an athletic brand, specifically geared towards running apparel. The brand appears to be positioning itself as one that emphasizes performance and functionality for athletes and active individuals. The brand aligns with a lifestyle of fitness and sports, and they follow the category norms of athletic wear brands. # Product The advertised product is the RC Short from New Balance. The product is a pair of running shorts, designed for athletic activities. They appear to be made from a lightweight, synthetic material, with an elastic waistband. The shorts are shown in motion and are intended for runners. The image focuses on the design and fit of the shorts. # Visual style The ad has a clean, studio-shot aesthetic with a focus on showcasing the product in motion. The image is well-lit. It is intended to capture attention in-feed by the contrast between the bright pink shorts and the neutral background. # Hooks Headline: The RC Short # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a product shot of the New Balance RC Short. The brand is telling the user the name of the short. - The ad features the RC Short being worn in motion. The brand wants to convey the product is for sports or running.

# Ad summary This image ad for New Balance's 'Grey Days' collection features a model wearing a grey New Balance outfit in front of a grey brick wall. # Brand positioning New Balance is presented as a modern brand focused on functionality and style with their sleek and minimalist designs. The 'Grey Days' collection suggests a celebration of the brand's heritage, specifically its iconic grey colorway. The ad conveys a sense of urban sophistication, appealing to consumers who appreciate quality craftsmanship and understated elegance. # Product The ad promotes New Balance's 'Grey Days' collection. This includes a grey hooded windbreaker jacket, matching grey sweatpants, and a black beanie. The windbreaker appears lightweight and functional, ideal for outdoor activities. The sweatpants offer a relaxed fit, suggesting comfort and versatility. The beanie is simple and understated, completing the monochrome look. The focus on the monochromatic design aesthetic conveys a sense of style. The overall impression is that the collection offers versatile pieces suitable for everyday wear. # Visual style The ad features a modern and sleek visual style with a focus on minimalism and a monochromatic color scheme. The production quality appears to be high, with professional lighting and a well-composed shot. The image treatment includes subtle color grading to enhance the grey tones, creating a cohesive and sophisticated aesthetic. The typography is clean and legible, complementing the overall minimalist design. The style appears to be in-feed, and the minimalist design is intended to be scannable. # Hooks Headline: grey days # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad showcases a person wearing the Grey Days collection. The message is that New Balance is a modern, stylish brand. The brand is presenting its product in a lifestyle context.

# Ad summary This New Balance ad shows a man sitting, leaning on his hands while holding a football, while also wearing the New Balance 9060 shoes, New Balance athletic wear, and a white sweatband. # Brand positioning New Balance positions itself as a brand that offers quality athletic wear and sneakers. The brand aligns with an athletic, active lifestyle, as shown by the athletic wear the model is wearing and the football he is holding. This brand is attempting to occupy the space of an athletic apparel company. # Product The featured product is the New Balance 9060 sneakers, which appear to be grey and black athletic shoes. The athletic wear, including a jacket and pants, is also promoted. The sneakers appear to be designed for active lifestyles and fashion. The model in the ad is also wearing a white sweatband on his head. # Visual style The ad features an outdoor, urban setting and has cool color grading, giving it a modern and athletic feel. The typography is clean and legible, which makes it easy to read. # Hooks Headline: grey days # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a Black man wearing New Balance clothing and sneakers while sitting on a concrete ledge and holding a football, intending to highlight the brand's athletic appeal.

# Ad summary This ad showcases a grey New Balance sneaker, highlighting its design and the brand's 'Grey Days' campaign. # Brand positioning New Balance is presented as a heritage athletic brand, emphasizing its classic designs and enduring relevance. The focus on 'Grey Days' suggests a celebration of the brand's iconic color palette and timeless style. This positioning implies a brand that values tradition and quality, appealing to consumers who appreciate understated elegance and lasting performance. The brand distinguishes itself through its commitment to a specific aesthetic, rather than fleeting trends. # Product The featured product is a New Balance sneaker in various shades of grey, with white laces and a prominent 'N' logo on the side. The shoe features a mesh upper with layered panels of synthetic materials, offering breathability and support. The midsole incorporates ABZORB cushioning technology, indicated by the 'ABZORB 2010' detail, suggesting enhanced shock absorption and comfort. The design is targeted towards everyday wear, prioritizing both style and functionality. The shoe's aesthetic is clean and classic, designed for consumers seeking a versatile and dependable option. # Visual style The ad features a clean and minimalist visual style. The product is centrally positioned on a solid grey background, emphasizing its design. The lighting is soft and even, highlighting the shoe's details without harsh shadows. The overall aesthetic is polished and professional, aiming to convey a sense of quality and timelessness. # Hooks Headline: grey days # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases a single New Balance sneaker set against a grey background. This draws the viewer’s attention to the shoe and reinforces the 'Grey Days' theme, highlighting the brand's celebration of its iconic color and design. - The inclusion of the 'ABZORB 2010' detail focuses on the cushioning technology within the shoe. This provides a specific feature of the shoe and speaks to the comfort and performance aspect, which could appeal to customers seeking functional benefits. - The overall composition of the ad, with the sneaker centered and well-lit, presents a clean and classic aesthetic. This communicates the brand's timeless style and enduring relevance, making the shoe appealing to consumers seeking reliable and stylish footwear.

# Ad summary This ad features a pair of New Balance Ellipse running shoes. The headline says, 'Lose track of time,' suggesting a comfortable and enjoyable running experience. # Brand positioning New Balance is presented as a premium athletic footwear brand that prioritizes both innovation and performance. The choice of a sleek shoe design and focused product photography suggests a brand that appeals to runners who value cutting-edge technology and stylish design. # Product The product featured is the New Balance Ellipse running shoe, designed for performance and comfort. The shoe has a white and gray upper with a distinctive curved design. A large 'N' logo is displayed on the side, in a dark green. The sole is black with a unique, visible cut-out design. The shoe appears lightweight and emphasizes design for optimal running experience. # Visual style The ad has a clean, modern look. The product is studio-shot with professional lighting and a gradient background. The typography is clean and legible, and the overall design is simple and focused on the product. # Hooks Headline: Lose track of time. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the New Balance logo along with the shoe name, 'Ellipse,' immediately identifying the brand and product. This provides context and introduces the product to the viewer from the brand's perspective. - Next, the ad showcases the New Balance Ellipse shoes. The focus on the product allows the brand to emphasize its design and features from the brand's perspective. - The headline 'Lose track of time' is presented with the brand's perspective. This implies the comfort and performance of the shoes will make running so enjoyable that the user will become fully absorbed in the experience.

# Ad summary The image is an ad for the New Balance 1080 shoe, promoting it with a simple, clean design against a light gray background. The ad highlights the shoe's sleek design and the 'Grey Days' collection, appealing to consumers looking for stylish and comfortable footwear. # Brand positioning New Balance presents itself as a brand that values both heritage and innovation. The emphasis on 'Grey Days' suggests a focus on classic, understated style, aligning the brand with timeless appeal and versatility. By highlighting the model number '1080', New Balance likely intends to showcase a technologically advanced running shoe, implying a commitment to performance and comfort. The positioning appeals to consumers who value a blend of traditional aesthetics and modern functionality, suggesting that New Balance occupies a space where style meets substance. # Product The featured product is the New Balance 1080, a running shoe presented in a light gray colorway. The shoe features a cushioned sole, a breathable mesh upper, and the iconic New Balance 'N' logo on the side. Its design suggests a blend of comfort and performance, aimed at runners and individuals seeking everyday athletic footwear. The USP appears to be its modern design combined with the brand's reputation for quality and comfort. The ad does not explicitly mention use occasions or address purchase barriers, instead focusing on the aesthetic appeal and brand association of the product. # Visual style The ad utilizes a clean and minimalist visual style, emphasizing the product with a monochromatic color scheme and studio-quality lighting. The composition is simple, with the product as the focal point against a neutral background. This approach aims to create a sophisticated and modern aesthetic. # Hooks Headline: grey days # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the New Balance logo alongside the 'grey days' text, setting the tone and theme of the ad. This establishes the visual identity and hints at a collection or concept related to the brand's offerings, told from the brand's perspective. - Next, the focal point is a high-angle studio shot of the New Balance 1080 shoe, prominently displayed to showcase its design and features. This is intended to highlight the shoe's aesthetic and technical qualities, inviting the audience to appreciate its form and function, from the brand's point of view. - Finally, the inclusion of the '1080' model number at the bottom serves as a clear product identifier, reinforcing the specific item being advertised. This ensures the audience knows exactly which shoe is being promoted, completing the product introduction, told from a product perspective.

# Ad summary This ad showcases New Balance sneakers, emphasizing their design and style, and featuring an image of a person wearing the brand's apparel and shoes. # Brand positioning New Balance is presented as a brand that values style and quality through its 'grey days' collection. The brand positions itself as a leader in fashion footwear, aligning with a lifestyle that appreciates understated elegance and everyday wearability. New Balance aims to occupy a space in the consumer's mind as a brand that stands for timeless style and superior quality. The brand aligns with a lifestyle that values comfort, durability, and classic design, emphasizing the versatility of its products for daily wear. # Product The product featured is a pair of New Balance sneakers in a grey colorway. The shoes have a unique striped design, giving them a modern aesthetic. The sneakers are displayed on a person, highlighting their design and use case. This visual presentation emphasizes the sneaker's style and wearability. The shoe is presented as a blend of classic New Balance quality and modern design sensibilities, making them an appealing choice for style-conscious consumers. The ad underscores the aesthetic appeal of the sneakers, positioning them as a stylish footwear option for everyday use. # Visual style The ad employs a lifestyle-focused visual aesthetic with a muted color palette, emphasizing the design and wearability of the product. The production quality appears to be high, with careful attention to lighting and styling. The visual motif centers around the color gray, aligning with the 'grey days' collection theme. The typography is clean and legible, ensuring clear communication of the brand message. This style aims to blend seamlessly into a social media feed, offering a subtle yet stylish presentation. # Hooks Headline: grey days # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a person wearing New Balance sneakers and apparel, seated casually against an urban backdrop. This establishes the scene and introduces the product within a lifestyle context, experienced from the customer's perspective. - The focal point shifts to the New Balance logo and the 'grey days' tagline, emphasizing the brand's identity and the collection's name, presented from the brand's perspective to reinforce brand recognition. - The overall aesthetic reinforces the visual appeal of the product and brand, conveying a sense of everyday style and comfort, presented from the brand's perspective to highlight the sneakers' fashion versatility.

# Ad summary This ad features a woman wearing athletic apparel from New Balance, specifically the RC Bra. The woman is smiling and looks confident. # Brand positioning New Balance is presented as a brand for athletes and active individuals. The ad features Margot Appleton, implying an association with professional or high-performance athletics. The brand's focus seems to be on providing functional athletic wear that supports an active lifestyle. There's an emphasis on the brand being modern and performance-oriented, aligning with individuals who prioritize both style and functionality in their athletic apparel. # Product The featured product is the RC Bra from New Balance, designed for athletes and active individuals. The bra appears to be a white, supportive sports bra, ideal for workouts and physical activities. The ad showcases the bra being worn by Margot Appleton, suggesting it is suitable for high-performance athletes. The bra is worn with hot pink shorts and a multi-colored jacket. The overall presentation emphasizes its functionality and comfort for athletic use. # Visual style The ad has a clean, modern, and athletic visual style. The production quality appears to be high, with studio-level lighting and a minimalist background. The image treatment includes soft, even lighting and natural color grading, which conveys a sense of authenticity. The typography is simple and legible, supporting the brand's focus on functionality and performance. The overall style is designed to be scannable and appealing in a social media feed, emphasizing the athleticism and the lifestyle. # Hooks Headline: The RC Bra # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a view of Margot Appleton wearing the New Balance RC Bra and athletic apparel. The intention is to showcase the product in use by an athlete. The audience experiences the ad from a brand's perspective, highlighting the product's appeal to active individuals. - Margot Appleton is smiling, holding a white towel, reinforcing the narrative of athletic performance and post-workout recovery. The audience is experiencing it from the athlete's perspective, emphasizing the practicality and integration of the product into an active lifestyle.

# Ad summary This ad shows a girl standing outside wearing New Balance sneakers. # Brand positioning New Balance is presented as a brand that promotes comfort and style. The brand aligns with an active and casual lifestyle. New Balance sets itself apart in the market with its focus on quality and design, appealing to consumers who value both performance and fashion. The advertisement creates a functional and modern brand identity. # Product The product being advertised is the New Balance sneakers. These sneakers are white, gray, and red. The ad focuses on showcasing the sneakers in a stylish and urban setting, emphasizing their appeal as both footwear and fashion statements. The ad is telling the viewer that the product is fashionable and worth trying. # Visual style The ad has a polished aesthetic. The editing style is quick cuts. The production quality is high-end commercial. The pacing is fast. The cuts are timed to the beat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The camera is focused on the model's shoes, the New Balance 690 sneakers. The message conveyed is that these shoes are the focus of the ad, and are important for any given outfit. - 00:01–00:05 00:01–00:05 The camera pans out to show the model wearing the New Balance sneakers standing outside. The message being conveyed here is that these sneakers are ideal for wearing outside.

# Ad summary An athletic man runs outdoors on a park path with autumn foliage wearing New Balance athletic shoes. He is also seen on a swing. # Brand positioning New Balance is presented as a heritage brand that combines classic, athletic-inspired aesthetics with modern performance footwear. The ad leverages nostalgia with a retro-styled logo tee, suggesting a blend of athletic heritage and contemporary style. The brand aims to occupy a space for individuals who value both style and function, pushing against the hyper-modern aesthetic often seen in athletic wear by incorporating vintage cues. Overall, the brand aligns with a lifestyle that appreciates heritage and performance, offering functional products with an aesthetic appeal that sets them apart from purely functional competitors. # Product The ad features New Balance athletic shoes, specifically designed for running and athletic activities. These shoes feature a predominantly white colorway with green and iridescent accents. They appear lightweight with a modern sole design. The visual emphasis on the shoes in motion highlights their intended use for running and active lifestyles. The ad does not explicitly mention technical features but visually emphasizes the shoe's design and performance, suggesting they are worth trying for their blend of style and functionality. # Visual style The ad features a polished aesthetic with quick cuts, enhancing the energy and pace. The production quality is high, aligning with a commercial feel rather than UGC. The visual motifs include consistent product focus, set in an outdoor environment. The pacing is fast, increasing the visual impact. The cuts are timed to the music beats, syncing audio and visual elements. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The New Balance logo is shown on a man's shirt as he flexes, and then a close-up shows the New Balance athletic shoes on a swing. - 00:01–00:02 00:01–00:02 The man glances forward. - 00:02–00:05 00:02–00:05 A close-up shows the shoes hitting the pavement as the man runs down a park path in autumn.

# Ad summary This New Balance ad features a model wearing the brand's shoes. It highlights the neutral, metallic colorway and focuses on the style and versatility of the product. # Brand positioning New Balance is presented as a lifestyle brand that caters to a fashion-forward audience. The brand aligns with a modern, urban lifestyle. The ad doesn't explicitly state specific values, but the visuals and music suggest a focus on individuality and self-expression. The brand is positioned as trendy and modern, pushing against more traditional athletic wear brands. Its positioning is both functional, providing quality footwear, and emotional, enabling customers to express their unique style. # Product The advertised product is a pair of New Balance sneakers featuring a neutral, metallic colorway. The shoes have a unique design with wavy lines and a chunky sole. The sneakers are shown as being worn casually, fitting into an everyday urban style. The model is seen sitting, highlighting the comfort and stylish appearance of the shoes. The ad implies that these shoes are designed for individuals who value both fashion and comfort, making them suitable for various everyday occasions. # Visual style The ad has a modern and clean aesthetic with a focus on neutral tones and metallic accents. The editing style is simple with static shots and minimal transitions. The production quality appears polished, lending a high-end commercial feel. The pacing is slow and deliberate, with the focus on showcasing the product and brand. There is a visual motif of gray and metallic colors, reinforcing the brand message. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of the New Balance shoes, immediately drawing attention to the product and highlighting the metallic design. - 00:01–00:04 00:01–00:04: The camera pans out to show a model sitting on a ledge, wearing the New Balance sneakers and casual, stylish clothing. The scene is set in an urban environment. This shot aims to showcase the shoe's versatility and style within a real-world context. The perspective is from an observer capturing a moment of relaxed urban living, conveying a cool and effortless tone. - 00:04–00:06 00:04–00:06: The New Balance logo and "grey days" text overlay appear on the screen, reinforcing the brand identity and the color theme of the product. The overlay is a clean and modern design, aligning with the overall aesthetic of the ad. This final moment drives home the branding.

# Ad summary This New Balance ad uses a surreal outdoor environment to show people in various scenes all wearing New Balance apparel and shoes. The ad has a playful tone, and highlights the New Balance 'Grey Days' collection. # Brand positioning New Balance is presented as a lifestyle apparel brand that focuses on athletic wear and footwear. The brand is positioned as aligning with an active lifestyle, showcasing people playing sports or engaged in outdoor activities. Its products are versatile, fitting both athletic activities and casual wear. The brand promotes individuality and comfort, as seen in the diversity of activities and settings featured in the ad. It is subtly emotional, focusing on feeling good and expressing oneself through fashion. # Product The ad highlights New Balance's 'Grey Days' collection, featuring apparel and shoes in various shades of gray. The featured products include athletic wear such as tracksuits, hoodies, shorts, and sneakers. The sneakers are shown in different styles, emphasizing the variety within the collection. The products are designed for both athletic performance and casual wear, as seen by people playing sports and also engaging in everyday activities like grilling or playing music. The collection aims to provide comfort and style for an active lifestyle. The ad conveys that these products are worth buying because of their blend of practicality, style, and comfort, catering to a versatile lifestyle. # Visual style The ad has a surreal, slightly dreamlike aesthetic due to the use of a miniature outdoor environment set inside a warehouse. The color palette is mostly muted, with various shades of gray dominating. Quick cuts and transitions keep the pace lively. The production quality is high, with polished commercial feel that still has a bit of an organic edge due to the subject matter, fitting a brand showcasing urban apparel and footwear. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad begins with an aerial view of a miniature outdoor setting, revealing a circular street with a grassy center. A New Balance flag is in the center, establishing the location and brand presence. - 00:05–00:07 00:05–00:07: The scene transitions to a woman sitting in a window framed by green bushes, giving a street performance. - 00:07–00:10 00:07–00:10: A man is shown grilling in a yard, then passes the camera. - 00:11–00:19 00:11–00:19: Various people are shown participating in casual sports-like activities, such as bouncing a football, juggling a soccer ball, and dancing. These activities show movement and expression in New Balance clothing. - 00:19–00:22 00:19–00:22: A skateboarder ollies over a trash can, showing more athletic movement. - 00:22–00:26 00:22–00:26: More quick cuts highlight people wearing New Balance apparel and shoes in various poses, showing different styles and activities. - 00:26–00:31 00:26–00:31: The ad returns to people in athletic situations such as basketball and running. - 00:32–00:36 00:32–00:36: The ad ends with the New Balance 'Grey Days' branding, reinforcing the featured collection.

# Ad summary This ad showcases New Balance shoes, focusing on a relaxed, casual aesthetic. It features a man in sportswear walking and holding a football, along with close-ups of the shoes and branding. The overall tone is calm and stylish, presenting New Balance as a versatile and fashionable choice. # Brand positioning New Balance is presented as a brand that aligns with an active yet relaxed lifestyle, emphasizing both athletic performance and casual style. The ad suggests a brand that values versatility and comfort, appealing to individuals who seek footwear suitable for both sports and everyday wear. The brand appears to ignore high-performance sportswear norms, favoring a blend of performance and casual aesthetics. The brand positioning leans towards a balance of functional and emotional appeal, highlighting both the practicality and style of its products. # Product The advertised product is a pair of New Balance shoes, specifically designed with a focus on grey tones that are intended for active and casual lifestyles. The design features a blend of athletic performance and everyday wearability. The shoes have a unique sole structure, offering both support and cushioning. The ad highlights their versatility, showing them in both a sporty and casual context. The shoes are shown being worn by an athlete, emphasizing they are built for comfort and movement. The ad does not address any purchase barriers explicitly, but implicitly positions the shoes as an accessible and desirable choice for active individuals. # Visual style The ad has a casual, lifestyle-focused aesthetic with a muted color palette dominated by grey tones. The editing is straightforward with static shots and smooth transitions, creating a calm viewing experience. The production quality is professional with attention to lighting and composition. The pacing is relaxed, supporting the overall tone of the ad. The cuts are timed to music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The camera focuses on the feet of a person wearing grey New Balance shoes while walking. The New Balance logo briefly flashes on the screen. - 00:01–00:05 The scene changes to a man holding a football, standing in an outdoor setting. - 00:05–00:05 The New Balance logo appears again, along with the text "grey days."

# Ad summary This ad features a single pair of New Balance sneakers in gray on a light gray background. The ad promotes the ‘grey days’ collection. # Brand positioning New Balance is presented as a heritage brand that deeply respects its history, as embodied in the 'Grey Days' collection. The brand embraces its reputation for comfort and quality, particularly through its association with practical and reliable footwear. This positioning appeals to consumers who value classic style and timeless design over fleeting trends, and who seek footwear that is dependable for everyday wear. # Product The product featured is a pair of New Balance sneakers, specifically highlighted as part of the 'Grey Days' collection. These sneakers are primarily gray, with accents of silver and black, constructed from materials like mesh and synthetic overlays, and the shoes feature the classic New Balance 'N' logo on the side. Designed as athletic footwear suitable for everyday wear, they emphasize a blend of style and comfort, showcasing the brand's commitment to functional design. The sneakers are detailed with a black sole, a cream-colored midsole, and reflective accents. # Visual style The ad has a clean and minimalist aesthetic, characterized by a muted gray color palette. The production quality is high, suggesting a professional studio shoot. The image treatment includes soft lighting and subtle color grading to enhance the textures of the sneaker. This straightforward approach emphasizes the product's design and classic appeal, making it easily scannable and suitable for in-feed viewing. # Hooks Headline: grey days # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting the New Balance brand and its 'Grey Days' collection, setting the stage for showcasing the brand's heritage. This introduction comes from the brand's perspective, highlighting their classic aesthetic and legacy in the footwear industry. - Next, the ad transitions to a detailed view of the New Balance sneaker, emphasizing its design and features. The presentation is from the perspective of the product itself, detailing its physical attributes and construction. - The ad then concludes by showing the product code '204L', signaling potential availability or further product details. This is presented from the brand’s perspective.

# Ad summary This ad showcases New Balance's "Grey Days" collection, featuring a variety of grey-toned athletic shoes. It emphasizes the brand's blend of sport and lifestyle through dynamic visuals of people in motion, complemented by an upbeat soundtrack and diverse casting. # Brand positioning New Balance presents itself as a brand deeply rooted in athletic performance and seamlessly integrated into everyday lifestyle. The emphasis on a specific monochromatic color scheme ("Grey Days") suggests a focus on minimalist design and versatility. The brand's choice of models from diverse backgrounds and the integration of active lifestyle scenes (basketball, street style) positions New Balance as a brand that resonates with a wide audience seeking both style and functionality. This leans toward a functional brand positioning, centered on performance and everyday wearability, yet the careful curation of visuals also adds an emotional layer, implying an alignment with self-expression, belonging, and individuality. # Product The ad prominently features New Balance's collection of grey-toned athletic shoes, highlighting various models and designs within the same color palette. These sneakers are presented as versatile footwear options suitable for both athletic activities and casual wear. The visual focus is on the shoe's design elements, showcasing their sleek lines, textured surfaces, and modern aesthetic. Details like the brand's logo on the side and unique sole designs are emphasized. The ad suggests that these shoes offer a blend of comfort and style, making them ideal for individuals who value both performance and fashion. Each shoe model maintains a similar aesthetic but the models vary, and come in different shades of grey. # Visual style The ad has a clean, modern aesthetic with a focus on monochromatic and desaturated tones to emphasize the "Grey Days" theme. The editing style includes quick cuts and smooth transitions, creating a dynamic and visually appealing flow. The production quality appears polished, blending elements of commercial and lifestyle content. The pacing is upbeat and consistent, aligning with the tempo of the music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up shot of a person walking in grey New Balance sneakers. - 00:01–00:03 A person is shown dribbling a football outside. - 00:04–00:06 A transition shows a person sitting on a ledge with silver New Balance sneakers. - 00:07–00:08 A person wearing white shorts and white socks with silver New Balance sneakers is shown standing. - 00:08–00:10 The person shown in the previous clip is now shown spinning a basketball on his finger. - 00:11–00:12 A final model is shown sitting on a ledge wearing grey New Balance sneakers. - 00:12–00:14 The ad concludes with a model up close smiling at the camera.

# Ad summary This ad showcases the New Balance Fresh Foam X 1080v13 running shoes as part of a morning running routine. # Brand positioning New Balance is presented as a brand that caters to active individuals who prioritize performance and comfort in their athletic footwear. The brand aligns with a lifestyle of fitness, health, and early morning productivity, offering the tools to seamlessly integrate exercise into a busy schedule. The ad focuses on the functional aspects of their running shoes, highlighting their suitability for daily routines and a variety of running conditions. # Product The featured product is the New Balance Fresh Foam X 1080v13 running shoe. The ad emphasizes its suitability for early morning runs, as shown through the visual narrative of a woman incorporating it into her daily routine. The ad highlights that the product can be used for running through the city and in parks. The model is light gray with a white "N" logo. The product is portrayed as a reliable and stylish choice for active individuals who value both performance and aesthetics in their athletic footwear. The product has a light colored sole and darker colored upper. # Visual style The ad is filmed in a vlog-style format, with a mix of static shots and quick cuts to match the rhythm of the music. The overall aesthetic is natural and casual, similar to user-generated content. The pacing is upbeat to match the energetic morning routine. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The shot begins with a low-angle view looking up at a person standing outside under a tree. A cut transitions to a person holding two bags, standing in a modern home with a staircase visible in the background. - 00:01–00:02 00:01–00:02 The ad cuts to a dimly lit bedroom at 5:45 AM. This sets the scene for a very early start to the day. - 00:02–00:06 00:02–00:06 The scene progresses to 5:50 AM as a person stretches, then to 6:00 AM as they sit to tie their shoes, and then to 6:05 AM as they complete tying the shoes. All of this implies a buildup to a morning run. - 00:06–00:07 00:06–00:07 At 6:10 AM, the person is seen stretching outside, followed by a shot at 6:15 AM showing their shoes on a pavement. This progresses the routine into the actual run. - 00:07–00:14 00:07–00:14 The ad shows various scenes from the early morning run from 6:20 AM to 6:50 AM including: running across a bridge, city views, parks, and a river. - 00:14–00:16 00:14–00:16 At 6:55 AM, the person is shown tying their shoe again by the river, followed by a cut to them drinking coffee at 7:00 AM. This indicates the end of the run and the beginning of the wind-down. - 00:16–00:21 00:16–00:21 The ad showcases the rest of the morning routine as the person is shown brushing their teeth, putting on face cream, brushing their hair, packing their bag, and getting ready to head out the door. The time stamps transition from 7:35 AM to 7:55 AM. - 00:21–00:24 00:21–00:24 The last shot shows a bag on the bus and then the person walking to work.

# Ad summary This New Balance ad showcases the ABZORB 2000 sneaker. The ad features a group of friends hanging out and showing off their New Balance apparel, highlighting the modern aesthetic and technical aspects of the sneaker. # Brand positioning New Balance is presented as a brand that balances performance and lifestyle. The ad showcases the brand's athletic apparel while capturing the feeling of modern streetwear. It suggests that New Balance occupies a space where fashion meets function, appealing to those who value both style and performance. The brand's clothing and shoes are suitable for urban environments, implying a blend of practicality and contemporary style. The brand positioning is both functional, through visible construction, and emotional, through an association with social connection. # Product The featured product is the New Balance ABZORB 2000 sneaker, highlighted for its visible technology and modern design. The ad emphasizes the sneaker's ABZORB technology, a cushioning system designed to provide comfort and impact absorption. The sneakers are shown in a neon green colorway with black accents. The ad conveys that the ABZORB 2000 is for individuals who appreciate a blend of fashion and function. The sneaker is portrayed as a versatile product suitable for casual wear and everyday activities, suggesting it is a stylish and practical choice. # Visual style The ad's aesthetic is modern and casual. The editing style includes quick cuts. The production quality appears polished. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The camera focuses on a pair of bright green New Balance sneakers as someone walks. The intention is to highlight the shoe's design and presence. - 00:01–00:03 00:01–00:03 As the individual walks, the shot zooms out slightly to reveal a group of friends wearing New Balance apparel. The intention is to transition from a close-up of the shoes to showing how they fit into a collective group. - 00:03–00:09 00:03–00:09 A shot of a man smiling and interacting with his friends conveys a sense of camaraderie and positive connection associated with the brand. The intention is to portray the lifestyle aspect of wearing New Balance. - 00:09–00:12 00:09–00:12 The camera shows the New Balance apparel being worn by the group, including the ABZORB 2000 sneakers. The intention is to reinforce the fashion and functionality of the brand. - 00:12–00:14 00:12–00:14 The New Balance logo appears alongside the sneakers to reinforce the brand and product identity. The intention is to solidify brand recognition and association.