How The Earthling Co. Advertises on Meta

# Ad summary This ad promotes a bar shampoo made with jojoba oil and marshmallow root to help prevent hair loss. It highlights a clinical study showing an 85% increase in hair volume after one week and offers a 30-day guarantee on the best-selling Vanilla Coconut scent. # Brand positioning The brand is presented as a provider of natural hair care solutions, specifically targeting individuals experiencing hair loss. It positions itself as a science-backed brand, emphasizing clinically studied results. The brand promotes a functional approach to hair care, focusing on preventing hair loss and increasing hair volume, while also offering a pleasant sensory experience with the Vanilla Coconut scent. The brand appears to be pushing against the norm of liquid shampoos by offering a bar shampoo as an alternative. # Product The product is a bar shampoo made with jojoba oil and marshmallow root, designed to help prevent hair loss. It is presented as a clinically studied solution, with claims of showing an 85% increase in hair volume after one week. The shampoo is available in the best-selling Vanilla Coconut scent. The ad addresses the purchase barrier by offering a 30-day guarantee, allowing customers to try the product risk-free. The ad emphasizes the product's ability to improve hair volume and prevent hair loss, making it worth trying for those concerned about thinning hair. # Visual style The ad has a UGC (user-generated content) style with a close-up shot of the product in use. The lighting is natural, and the focus is on the product and its immediate surroundings. The overall aesthetic is simple and straightforward, emphasizing the product's functionality and benefits. # Hooks Headline: ~~HAIR LOSS~~ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the problem of hair loss, which is crossed out to indicate that the product can help prevent it. This is from the brand's perspective, aiming to capture the attention of viewers concerned about hair loss. - The ad then introduces the bar shampoo and its key ingredients, jojoba oil and marshmallow root, which are proven to help prevent hair loss. This is from the brand's perspective, showcasing the product's formulation and its benefits. - The ad presents a clinical study showing an 85% increase in hair volume after one week of using the product. This is from an external source, providing scientific evidence to support the product's claims. - The ad encourages viewers to try the best-selling Vanilla Coconut scent, backed by a 30-day guarantee. This is from the brand's perspective, inviting viewers to purchase the product with a risk-free trial.

# Ad summary A creator is shown explaining that she switched her hair care routine to Earthling Co shampoo and conditioner bars after becoming a mother to ensure that the products she uses are safe for her daughter and herself. # Brand positioning The Earthling Co is presented as a brand that offers an alternative to traditional hair care products by providing shampoo and conditioner bars made with clean ingredients that are safe for both adults and children. The brand caters to consumers who are conscious about the ingredients in their personal care products and seek a simple, effective solution that is environmentally friendly. # Product The Earthling Co shampoo and conditioner bars are solid hair care products formulated with clean ingredients. They are presented as safe and effective for both children and adults, addressing the common concern of finding hair care products suitable for the whole family. The bars are packaged in a small cardboard box listing all ingredients, and are free of artificial fragrances, dyes, sulfates, parabens, and phthalates. These bars are pitched as a simple swap from bottled hair products, and help eliminate plastic bottles from the household. # Visual style The ad has a casual, UGC feel, with natural lighting and simple editing. The cuts are quick, and the overall aesthetic is clean and bright, reflecting the brand's emphasis on natural ingredients. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the topic of switching her hair routine. - 00:06–00:12 The creator explains her desire to find a hair product that is safe for her daughter and effective for herself. - 00:12–00:23 The creator introduces Earthling Co shampoo and conditioner bars as the solution that met her needs, citing that the product checks all her clean ingredient boxes and works for different hair types. - 00:23–00:29 The creator claims she has used the bars for nearly a year and won't switch back to bottled products.

# Ad summary The ad features a customer testimonial highlighting the positive effects of The Earthling Co.'s shampoo and conditioner bars, specifically addressing hair loss concerns during menopause. The ad showcases the products with a focus on their natural ingredients and effectiveness. # Brand positioning The Earthling Co. is presented as a brand focused on natural and effective hair care solutions. The brand positions itself as a provider of products that cater to specific needs, such as hair loss due to menopause, emphasizing the use of herbal, citrus, and root-based ingredients. The brand promotes a lifestyle that values natural ingredients and sustainable beauty practices. The brand pushes against the norm of using traditional liquid shampoos and conditioners, instead offering solid bar alternatives. # Product The ad features The Earthling Co.'s Shampoo Bar and Conditioner Bar, both designed for strengthening and volumizing hair. The shampoo bar is an herbal, citrus, and root-based product with Jojoba Oil. The conditioner bar is a tropical, fruity vanilla scent with Vitamin B5, Jojoba Oil, and Glycerin. Both products are formulated for all hair types. The ad addresses the purchase barrier of skepticism by presenting a testimonial from a verified customer who experienced positive results after using the products. # Visual style The ad utilizes a clean, product-focused visual style with a testimonial overlay. The production quality appears to be high, with carefully arranged product placements and balanced lighting. The visual motif includes a testimonial quote with a 5-star rating. The color palette is pastel and muted, with light boxes and solid color bars. The typography integration is simple and legible. # Hooks Headline: "I was skeptical because I have tried everything to stop my menopausal hair from falling out. I noticed after only 2 washes my hair quit coming out in handfuls, my hair is shiny, and fuller. I can even wear a ponytail again." # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents a customer testimonial framed by a white box and gold star rating, where the customer shares her initial skepticism about the product, revealing that she had tried everything to stop her menopausal hair from falling out. This is intended to build trust and demonstrate the effectiveness of the product in addressing a common concern from the customer's POV. - The customer continues by stating that after only two washes, her hair stopped coming out in handfuls, and instead became shiny and fuller, even to the point where she could wear a ponytail again. This progresses the narrative by offering concrete results and benefits from the customer's POV. - The testimonial is identified as coming from a 'VERIFIED CUSTOMER,' with the brand's logo subtly appearing on surrounding product packaging. This reinforces the authenticity of the testimonial and subtly showcases the product as the brand progresses the narrative.

# Ad summary This ad promotes Earthling Co shampoo bars. It highlights the user's experience of switching to the bars after struggling with dry, breaking hair that wouldn't grow using professional shampoo products. The ad emphasizes the damaging effects of sulfates and silicones found in many shampoos and promotes the beneficial ingredients in Earthling Co shampoo bars such as marshmallow root, jojoba oil, and vitamin B5 for moisturizing and strengthening hair. # Brand positioning Earthling Co is presented as a solution for individuals seeking healthier hair growth without harmful additives commonly found in mainstream shampoos. Positioned as an alternative to traditional liquid shampoos, the brand offers shampoo bars made with natural ingredients like marshmallow root, jojoba oil, and vitamin B5. The ad positions the brand as a provider of products that cater to hair health, addressing issues such as dryness, breakage, and lack of growth. # Product Earthling Co shampoo bars are solid hair care products designed as alternatives to traditional liquid shampoos. These bars are formulated with key ingredients such as marshmallow root to keep hair hydrated and tangle-free, jojoba oil to provide moisture and shine without a greasy, flat look, and vitamin B5 to strengthen hair and prevent breakage. The product is marketed as a solution for individuals experiencing dry, breaking hair and aims to address concerns about sulfates and silicones found in many shampoos, which can damage hair over time. The shampoo bar is a compact alternative to liquid shampoo. # Visual style The ad has a UGC feel with a polished commercial tone. The editing style includes quick cuts, smooth transitions, and jump cuts that help maintain a consistent pace. The visuals include a mix of close-up shots, product demos, and personal testimonials, which enhances the narrative flow. The ad is well-lit and has a clear focus on the products and their use. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action See what finally worked for me at Earthling Co # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman holding and showing her dry, damaged hair to the camera. The message conveys that the woman is experiencing difficulty with her hair not growing and is dry breaking. The perspective is from the woman talking about her personal experience with her hair and why it is struggling. This sets up the initial problem that she is trying to solve. - 00:02–00:06 00:02–00:06 The camera shows a variety of professional shampoo products in the woman's shower. This is intended to convey her attempts to solve her dry hair and hair growth issues with other products, which did not work long term. The perspective is from the woman's voiceover to what she was experiencing. This reinforces the ineffectiveness of other hair products. - 00:06–00:09 00:06–00:09 The woman realizes the problem is her shampoo, not styling, as she touches her hair and looks at the camera. The message conveys a moment of realization about the root cause of her hair issues, shifting from styling to the type of shampoo. The perspective is from the woman as she figures out her hair troubles. This transitions to the focus on the impact of shampoo ingredients. - 00:09–00:13 00:09–00:13 The ad cuts to a shelf of salon shampoos and demonstrates the contents of sulfates and silicones. This highlights that these salon shampoos are damaging the hair. The perspective is from an educational viewpoint, explaining why regular salon shampoos are actually harmful. This builds the case against traditional shampoo ingredients. - 00:13–00:17 00:13–00:17 The woman shows Earthling Co shampoo bars, which she switched to in order to find a solution to her hair issues. She states she understands why her hair was struggling. The perspective shifts to the woman sharing her solution and the understanding she gained about her hair's needs. This introduces Earthling Co as the product to solve the problem. - 00:17–00:25 00:17–00:25 The ad highlights the beneficial ingredients of the shampoo bar: Marshmallow root to keep hair tangle-free, jojoba oil to give hair shine without a greasy look, and Vitamin B5 to strengthen hair. The perspective is from the brand, showcasing the quality and benefits of Earthling Co ingredients. This explains the value proposition of Earthling Co shampoo bars. - 00:27–00:36 00:27–00:36 The woman states that her hair stopped falling out in the shower, and she stopped seeing short, broken pieces of hair on the floor. The message conveys the positive results she experienced after using the shampoo bar. The perspective is from the woman's personal experience with the positive outcomes of using the shampoo bar. This visually demonstrates the effects of the product and shows hair growth. - 00:36–00:40 00:36–00:40 The woman states that she recommends these bars to her clients, even if it means less appointments for her. The message conveys a professional endorsement. The perspective is from a hair stylist giving her professional recommendation. This builds trust and establishes credibility. - 00:40–00:48 00:40–00:48 The ad cuts to a montage of other women explaining that shampoo might be the thing holding back hair growth, and that you should see what finally worked for them at Earthling Co. The perspective is from the brand, urging consumers to reconsider their current shampoos. This drives viewers to explore Earthling Co as a possible solution.

# Ad summary This ad highlights the problems with product buildup on hair, and highlights The Earthling Co.'s strengthening and volumizing shampoo bar as a solution. The shampoo bar helps to dissolve decades of buildup and gives the scalp the ability to absorb the nutrients in the shampoo. # Brand positioning The Earthling Co. is presented as a brand that offers an alternative to traditional haircare products. The brand is positioned as a solution to hair and scalp issues caused by years of sulfate and silicone build-up. The brand is presented as a conscious brand that values health and natural ingredients. # Product The Earthling Co. shampoo bars are designed to clarify and strengthen hair. The vanilla coconut strengthening and volumizing shampoo bars are made for all hair types. It is a tropical, fruity vanilla scent with marshmallow root, jojoba oil, and elderberry for hair health. The marshmallow root dissolves decades of buildup, and allows jojoba oil to reach hair follicles. The product is made with no sulfates or silicones, and allows 95% of women to see healthier hair in four weeks. The product allows the scalp to absorb the nutrients. # Visual style The ad features a mix of user-generated content and professional-looking shots. The editing style uses quick cuts to keep the viewer engaged. The ad has a natural feel, but the quality of the shots is high. The cuts and product actions are synced to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The ad begins by introducing the problem of product build-up. - 00:06–00:10 It highlights the common use of serums, supplements, and thickening shampoos that are unable to penetrate the scalp due to buildup. - 00:10–00:17 The ad presents the issue of product buildup from sulfates and silicones that seals the scalp. - 00:17–00:21 The ad then highlights the fact that many hair products never absorb because of the buildup, so the products sit on top of the scalp. The perspective is from the brand trying to tell you why your current hair products may not be working. - 00:21–00:27 It then states that clarifying the hair before treatment helps the scalp to absorb the products. - 00:27–00:31 The ad introduces The Earthling Co. clarifying bars. - 00:31–00:36 The product's benefits are explained, including how the marshmallow root dissolves decades of buildup, and the jojoba oil finally reaches the follicles. - 00:36–00:39 The ad highlights the product's key ingredients, and how it is free of sulfates and silicones. - 00:39–00:45 The ad then highlights the result of using the product, and how 95% of women saw healthier hair in four weeks. This is told from the brand's perspective trying to sway the viewer to believe in their product through data and testimonials. - 00:45–00:50 Finally, the ad shows how one bar lasts three months, and instructs viewers to stop layering products on a sealed scalp.

# Ad summary A woman shares her experience with hair breakage and how she discovered The Earthling Co.'s shampoo and conditioner bars, which helped improve her hair's health. # Brand positioning The Earthling Co. is presented as a brand that offers natural and chemical-free shampoo and conditioner bars. The brand is positioned as a solution for those experiencing hair breakage or damage due to harsh chemicals found in traditional hair products. The ad promotes a lifestyle of health and wellness, aligning with consumers who seek natural, gentle hair care solutions. The brand distinguishes itself by offering plant-based cleansing agents, contrasting with category norms of chemical-heavy products, thus occupying a space in the consumer's mind as a provider of safe and natural alternatives. # Product The Earthling Co. offers shampoo and conditioner bars that are free of harsh chemicals. These bars are made with plant-based cleansing agents and all-natural ingredients such as apricot oil, vitamin B3, jojoba oil, and coconut oil. The product is for individuals experiencing hair breakage who have tried other products without success. The USPs highlighted in the ad are the natural ingredients and the absence of harsh chemicals. The use occasion is for regular hair washing. The ad addresses the purchase barrier of previous product failures by presenting the shampoo and conditioner bars as a solution that effectively improves hair health. # Visual style The ad uses a polished, UGC-style aesthetic with a clean background and well-lit shots. The editing style consists of quick cuts and static shots, enhancing the pacing. The production quality feels authentic and accessible, suitable for social media platforms, which supports the intention of creating an authentic connection with the viewer. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'll link them below # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator shares that she noticed her hair was falling out for an unknown reason. This is intended to introduce a problem that resonates with viewers who may have experienced similar issues. - 00:02–00:03 00:02–00:03 The creator shares that she tried many products to solve the problem of hair breakage. - 00:03–00:13 00:03–00:13 The creator shares that she tried all of the serums, oils, and masks that beauty influencers recommended, but that they only made the issue worse. This is intended to increase the problem by showing how ineffective other solutions can be. - 00:14–00:18 00:14–00:18 The creator transitions to the solution by stating she found a woman who raved about shampoo and conditioner bars from The Earthling Co. This shifts the narrative towards a positive turning point by highlighting a potential solution. - 00:18–00:29 00:18–00:29 The creator highlights product details, such as that they contain no harsh chemicals, and are made with plant-based cleansing agents, apricot oil, vitamin B3, jojoba oil, and coconut oil. This is designed to educate the viewer and alleviate concerns about the ingredients. - 00:30–00:37 00:30–00:37 The creator states that since switching to the bars, she can run her fingers through her hair without clumps falling out and that her hair looks and feels healthier. This reinforces the positive outcome, showcasing the benefits of using the product. - 00:38–00:44 00:38–00:44 The creator recommends The Earthling Co. shampoo and conditioner bars to viewers who are struggling with hair issues, and shares that she will link the product below. This serves as a direct recommendation and call to action for the viewer to purchase the product.

# Ad summary An image ad featuring a woman holding a pink shampoo bar and a gray conditioner bar. She is smiling and looking directly at the camera. There is a quote on a light green background that says that her shampoo was contributing to a problem. # Brand positioning The brand is presented as a solution to a common problem. The brand is positioning itself as a natural alternative to traditional shampoos that contain harmful ingredients. # Product The product is a shampoo and conditioner bar. One bar is pink and the other is gray. It is implied that the shampoo is contributing to a problem and that this product is a better alternative. The bars are round. # Visual style The ad has a casual visual style with natural lighting. The ad has a UGC feel. The green background behind the quote is clean and simple. The woman in the photo appears to be a real customer using the product. # Hooks Headline: "Everyone said it was hormones. Nobody mentioned my shampoo was adding to the problem." # Call to action None used. # Point of view - [object Object] # Storyline - A woman is experiencing an unknown problem and others are attributing it to hormones. This is intended to make the viewer curious about the ad. The viewer is experiencing this from the woman's perspective. - The woman reveals that her shampoo was adding to the problem. This is the central pain point that the product is solving. The viewer is experiencing this from the woman's perspective.

# Ad summary The ad promotes The Earthling Co's shampoo bar as a natural alternative to traditional shampoos. It emphasizes the brand's commitment to toxin-free products, highlighting the inclusion of ingredients like B5 and marshmallow root, as well as the absence of sulfates, parabens, and fragrances. The ad features a female dermatologist who uses and recommends the product for herself and her family. # Brand positioning The Earthling Co. is presented as a brand that prioritizes natural, toxin-free personal care products, especially for families. The brand aligns with a lifestyle focused on health and environmental consciousness, pushing against the norm of using products with potentially harmful chemicals like sulfates and parabens. The brand positioning is both functional, emphasizing the ingredients and their benefits, and emotional, appealing to the user's desire to protect their family from toxins. The brand aims to occupy the space of providing safe and effective personal care that customers can trust for themselves and their loved ones. # Product The Earthling Co. Shampoo Bar is a strengthening and volumizing shampoo bar made for all hair types. It contains ingredients like B5, which is said to soothe and restore moisture on the scalp, and marshmallow root, which helps to calm scalp inflammation and restore follicle health. The bar is presented as containing zero sulfates and parabens and is 100% fragrance-free. The product is shown in its packaging and then demonstrated by the creator being used in the shower, emphasizing its natural and toxin-free qualities. # Visual style The ad has a polished and natural aesthetic, blending professional and personal visuals. The editing style includes quick cuts to maintain a fast pace, with smooth transitions between scenes. The production quality has a hybrid feel, combining elements of a polished commercial with a UGC-like format. The pacing is consistent, with a moderate cut frequency synced to voiceover lines. The visuals support the tone by highlighting the product, but also the lifestyle. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The dermatologist is performing a cosmetic dermatology procedure. The message is that this is her profession, which provides context for her later product recommendations. - 00:01–00:02 00:01–00:02 The dermatologist is with her daughter, picking fruit from a tree. The message is that she balances her professional life with family time and values natural products. - 00:02–00:07 00:02–00:07 The dermatologist and her daughter are pouring and drinking a green juice. The message is that they incorporate natural and healthy choices into their lifestyle. - 00:07–00:13 00:07–00:13 The dermatologist's hands open the product packaging of The Earthling Co. shampoo bar. The message is that this is a toxin-free product she uses for herself and her family. - 00:13–00:17 00:13–00:17 The dermatologist is using the shampoo bar in the shower. The message is to show the product in action and how it lathers. - 00:17–00:24 00:17–00:24 The dermatologist is drying her hair after using the shampoo. The message is that the shampoo supports overall hair health and is free of harmful chemicals. - 00:24–00:27 00:24–00:27 The dermatologist is switching her perfume to all-natural perfume. The message is to reinforce her commitment to toxin-free lifestyle choices. - 00:28–00:33 00:28–00:33 The dermatologist reveals organic foods and her family enjoying them around a fire pit. The message is to show her commitment to a toxin-free lifestyle in all areas of her life and her priorities for family.

# Ad summary This ad showcases The Earthling Co.'s Moisturizing & Strengthening Shampoo and Conditioner bars. It begins with a woman showing her hair before using the product, then demonstrates the use of the shampoo and conditioner bars in the shower. The ad concludes with the woman showing off her moisturized, soft, smooth, and bouncy hair after using the products. # Brand positioning The Earthling Co. is presented as a brand that offers a sustainable and effective hair care solution. The ad explicitly highlights the moisturizing and strengthening properties of their shampoo and conditioner bars, implying a focus on hair health and quality. The brand's commitment to sustainability is subtly implied through the bar format, which pushes against the norm of liquid shampoos and conditioners in plastic bottles. The brand aims to occupy the space in the consumer's mind as a functional and eco-friendly solution that provides noticeable benefits. # Product The Earthling Co. Moisturizing & Strengthening Shampoo and Conditioner are solid bars designed to moisturize and strengthen hair. The shampoo bar is a light pink color, while the conditioner bar is a dark pink color. These bars are for anyone looking to improve their hair's moisture and strength. The ad highlights how the product creates a 'lather' and 'detangled my hair immediately.' These products address the common purchase barrier of hair being difficult to detangle, demonstrating immediate detangling action. The ad tells the viewer that these products are worth trying or buying because they are effective and cute. # Visual style The ad has a polished commercial aesthetic, blending elements of UGC with high-end production. The editing style is quick cuts. The pacing of the ad shifts across the video, starting at a slower pace and ending with faster cuts. There is no clear audio-visual sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman stands in front of a bathroom. She is facing forward then turns around to show the back of her hair. - 00:01–00:03 00:01–00:03 A hand is shown lathering a pink-colored shampoo bar. - 00:03–00:05 00:03–00:05 A woman’s hair is shown fully lathered with soap while she's in the shower. - 00:05–00:07 00:05–00:07 A hand is shown squeezing a pink conditioner bar. - 00:07–00:10 00:07–00:10 A woman’s wet hair is being run through her fingers. The message conveyed is that the product detangles the hair immediately. - 00:10–00:16 00:10–00:16 The woman, after using the hair product, is shown twirling her hair. Her hair is moisturized, soft, smooth, and bouncy.

# Ad summary This ad identifies two causes of menopausal hair loss, the first being hormones, and the second being the viewer's current shampoo. The ad then offers a risk-free way to address both with its shampoo and conditioner bars. # Brand positioning The brand is positioned as a provider of effective and natural hair care solutions, specifically targeting the often-overlooked second cause of menopausal hair loss: shampoo ingredients. It positions itself as an innovator in the hair care space by offering shampoo and conditioner bars. The brand promotes simplicity and health by formulating products with natural ingredients while eliminating harsh chemicals. The ad's focus on addressing multiple causes of hair loss suggests a functional approach, emphasizing problem-solving and efficacy over purely aesthetic enhancements. The branding appears to focus on the simplification of hair care. # Product The ad showcases the brand's shampoo and conditioner bars, positioned as a comprehensive solution for menopausal hair loss. These solid bars are made with natural ingredients, offer a gentle approach to hair care, and address a common cause of hair loss often overlooked by other treatments—the shampoo itself. The Shampoo Bar is in a pink cardboard box labeled as a strengthening and nourishing shampoo bar. The Conditioner Bar is in a white cardboard box labeled as a strengthening and nourishing conditioner bar. The key selling point is the products' ability to target both hormonal imbalances and harsh shampoo ingredients, the two primary causes of hair loss. The ad reduces purchase barriers by emphasizing the risk-free trial. # Visual style The ad employs a clean and informative visual style, combining product shots with clear, concise text overlays. The production quality appears to be studio-shot, with soft lighting and attention to detail. The visual motifs include a central product stack, contrasting colors, and simple geometric shapes to highlight key messages. The image treatment involves color grading to soften tones and create a cohesive palette. The typography is integrated using a large and bold font for the number '2' and a legible font for the text overlays, enhancing readability and scannability in the feed. # Hooks Headline: That is how many causes menopausal hair loss has. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TRY RISK-FREE # Point of view - [object Object] # Storyline - The ad begins by stating that there are two causes of menopausal hair loss, immediately establishing the scope of the issue and intriguing viewers to learn the second cause. This narrative is told from the brand's POV, offering a perspective beyond the one cause (hormones) that "everyone mentions." - The ad names the first cause of menopausal hair loss as hormones, a common and widely recognized factor. This beat, from the brand's POV, acknowledges familiar knowledge while setting up the need for a more comprehensive solution. - The ad calls out the second cause of menopausal hair loss as the viewer's current shampoo, highlighting a less obvious factor. This information, presented from the brand's POV, is designed to surprise and educate viewers, suggesting their shampoo could be exacerbating the problem. - The ad concludes by promoting the brand's solution: to address both causes of menopausal hair loss with a risk-free trial. This resolution, shared by the brand, positions their products as a unique, comprehensive solution to hair loss. The POV offers the viewer a path toward resolution.

# Ad summary This ad compares the qualities of bar soaps to those of body wash in pump bottles. # Brand positioning The Earthling Co. positions itself as a natural and eco-friendly alternative to traditional body wash. The brand emphasizes plant-based, real ingredients and avoids petroleum derivatives, parabens, phthalates, and synthetic dyes. This positions the brand as a sustainable and health-conscious choice for consumers looking for environmentally responsible and clean personal care products. # Product The featured product is a bar of soap from The Earthling Co., presented as a natural and eco-friendly alternative to traditional body wash. The soap is described as made from plant-based oils and real ingredients. It's explicitly free of petroleum derivatives, parabens, phthalates, and synthetic dyes. The ad emphasizes the cost-effectiveness of the soap, stating it costs $0.18 per wash and lasts long. The product is marketed toward consumers seeking a clean, sustainable, and cost-effective bathing solution. # Visual style The ad features a clean, minimalist design with a focus on product comparison. The left side showcases natural bar soaps with various textures and colors, suggesting an organic and handcrafted quality. The right side presents a simplified, almost cartoonish pink bottle to represent generic body wash, emphasizing a sense of artificiality. The layout is split vertically to create a clear visual contrast between the two options. The color scheme is muted and earthy, reinforcing the natural aspect of the featured brand. The overall look is polished yet approachable, designed to highlight the brand’s key differentiators in a visually straightforward way. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image is split into two sides to create a direct comparison. The left side features multiple unwrapped bars of soap in assorted colors and textures to promote the product. This communicates the brand's natural and diverse soap offerings from the brand's perspective, enticing viewers to consider the variety and quality of the soaps. - The right side presents a generic pink pump bottle labeled 'OTHER BODY WASH' to represent traditional body wash. The brand's perspective is that it is using this as a contrast to highlight the undesirable qualities that their product avoids. - Beneath each product type is a bulleted list. On the left, green checkmarks highlight the positive attributes of The Earthling Co. soap (plant-based, no petroleum derivatives, free of harmful chemicals, cost-effective). This communicates the brand's value proposition and benefits. On the right, red X marks indicate the issues associated with 'OTHER BODY WASH'. From the brand's perspective, this messaging reinforces the problems with traditional body wash compared to its soap, persuading viewers to switch.

# Ad summary This ad uses a side-by-side comparison to demonstrate that Earthling Co. shampoo contains 100% active ingredients, unlike their competitor's product, which the ad claims is mostly water and polymer thickener. The visual shows clear bowls containing each shampoo type. # Brand positioning Earthling Co. is presented as a brand that prioritizes high-quality, active ingredients in their shampoo, contrasting with competitors who rely on water and thickening agents. This positioning suggests a focus on effectiveness and purity, appealing to consumers who value transparency and performance in their hair care products. The brand aligns with a conscious, ingredient-focused lifestyle, pushing against the norms of diluted or filler-heavy formulations common in the broader market. The brand positioning is functional, emphasizing the superior composition and potential benefits of their shampoo. # Product Earthling Co. shampoo is presented as a product with 100% active ingredients, distinguishing it from conventional shampoos that the ad claims are mostly water and polymer thickener. The product is likely a shampoo bar, implied by the solid form shown in the ad. It is designed for consumers who are concerned about the composition of their hair care products and seek a more concentrated, effective formula. The ad addresses the potential purchase barrier of diluted or ineffective shampoos by highlighting the high concentration of active ingredients in Earthling Co.'s product. The ad suggests that this product delivers a true shampooing experience, unlike alternatives that merely feel like shampoo. # Visual style The ad features a clean, minimalist aesthetic with a focus on clarity and direct comparison. The production quality appears to be studio-shot, with controlled lighting and a simple white backdrop. The visual motif is a side-by-side comparison, using bowls to display the shampoo formulas and color-coded labels to highlight key differences. The image treatment includes background removal and slight color grading to enhance the visual contrast between the two products. # Hooks Headline: Same amount of shampoo. TWO VERY DIFFERENT FORMULAS. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating that both the brand's product and its competitor's product are the same amount of shampoo. This statement conveys that the products are the same in quantity but different in quality and is told from the brand's perspective. - The ad copy highlights that the two shampoo options have very different formulas. This comparison reinforces the difference in quality between the two products from the brand's perspective. - The image displays both the competitor's shampoo and Earthling Co's shampoo. The competitor's shampoo is identified as Big Shampoo and is described as being ~70% water + polymer thickener. Earthling Co.'s shampoo is described as being 100% active ingredients. Same volume. This highlights the key point of differentiation in the formulas from the brand's perspective. - The ad finishes by stating One of these is 100% true shampoo. The other just feels like it is. This emphasizes the product's true efficacy as shampoo and attempts to persuade the audience that other shampoos on the market do not perform as well. This is told from the brand's perspective.

# Ad summary A woman shares how Earthling Co shampoo and conditioner bars have helped her hair feel healthy and manageable after giving birth to her daughter. # Brand positioning The Earthling Co is presented as a brand that offers simple, eco-friendly, and effective hair care solutions for new moms struggling with postpartum hair changes. The brand is positioned as a provider of clean-ingredient products that reduce the mental load of new motherhood, offering one less thing to worry about. The brand appeals to individuals who value natural and simple solutions. # Product Earthling Co shampoo and conditioner bars are presented as a simple, clean ingredient solution for postpartum hair issues. These bars help improve hair health and simplify routines. The clean ingredients are highlighted as a key benefit, appealing to customers looking for less to worry about. The bars appear as a round, solid form that can be lathered in the hands or applied directly to the hair. # Visual style The ad has a natural, UGC-style aesthetic. The setting is casual, and the lighting is bright and even. The video is shot selfie-style, with some closeups of the product. The editing features quick cuts and transitions between different scenes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The speaker describes her hair struggles after having a daughter. - 00:02–00:09 The speaker elaborates on postpartum hair loss and the overwhelming feeling that comes with it, conveying that she needed a simple solution that actually worked. - 00:09–00:12 She shares that switching to Earthling Co shampoo bars was a "game changer." - 00:12–00:19 She elaborates that her hair started feeling healthier and her routine got easier, highlighting the clean ingredients as one less thing to worry about. This is intended to communicate simplicity and effectiveness. - 00:19–00:21 The speaker shows a clip of herself and her daughter, reinforcing that her product recommendation comes from her experience as a mom. - 00:21–00:25 She emphasizes the need for simplicity during new motherhood, and she closes the ad by stating that Earthling Co made everything more manageable for her.

# Ad summary This image ad uses a customer testimonial to promote a clinically-backed, non-toxic hair care brand that offers clean shampoo and conditioner bar alternatives to liquid shampoos that can cause chemical build-up. The ad features a woman holding two shampoo/conditioner bars and smiling to highlight the brand's effective and refreshing hair care solutions. # Brand positioning The brand is presented as a provider of clinically-backed, non-toxic, and clean hair care products. It is positioned as a modern and health-conscious brand that focuses on providing gentle alternatives to mainstream chemical products. The brand appeals to consumers who value natural ingredients and effective hair care, emphasizing the refreshing and clean feel its products provide. It differentiates itself by offering solid bar alternatives to traditional liquid shampoos, addressing concerns about chemical build-up and promoting a healthier hair care routine. # Product The featured products are solid shampoo and conditioner bars designed for clean hair care. These bars are presented as alternatives to liquid shampoos that can cause chemical build-up. They aim to provide a fresh and clean feel, as highlighted in the testimonial. The solid format suggests a focus on sustainability and natural ingredients, appealing to consumers looking for non-toxic and effective hair care solutions. The advertisement emphasizes the immediate positive impact of using the bars, promising a refreshing experience compared to the heavy feel associated with liquid shampoos. # Visual style The ad has a clean and natural aesthetic. The production quality appears to be high, possibly studio-shot. The color palette is neutral, with warm tones creating a sense of trustworthiness. The overall design feels modern and approachable, likely intended to capture attention in a feed and signal the brand's commitment to clean, effective hair care. # Hooks Headline: "Ran out and had to use some liquid shampoo. Could immediately feel the chemical build up. With these my hair feels so fresh & clean!" # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - A smiling woman holds up two shampoo/conditioner bars, presenting herself as a satisfied customer. This visual is meant to establish credibility and demonstrates that the products are pleasant and easy to use. - Text highlights the brand's attributes (Clinically Backed. Non-Toxic. Clean Hair Care), reinforcing the brand's values and USPs. - A quote from a customer named Loren N. shares her experience of switching from liquid shampoo to the brand's shampoo/conditioner bars. She contrasts the 'chemical build up' of liquid shampoo to how the bars make her hair feel 'so fresh & clean!'. This emphasizes the product's benefits through a user's perspective. - A 'SHOP NOW' button provides a direct call to action, enabling immediate purchase.

# Ad summary This ad showcases the Earthling Co. shampoo bar and emphasizes how it may be the solution to problems some users are experiencing by using other shampoos. It uses a quote as a headline. # Brand positioning The Earthling Co. positions itself as a provider of hair and body care products, namely shampoo and body bars. The brand emphasizes natural ingredients and eco-friendly practices. The brand seems geared towards consumers who value sustainability and are conscious of the ingredients in their personal care products. # Product The advertised product is the Earthling Co. Shampoo Bar. The ad shows a pink bar of soap and the accompanying pink cardboard packaging it comes in. The product claims to be "Moisturizing and Strengthening / FOR DRY, DEHYDRATED, AND BRITTLE HAIR". The packaging also states it contains "Pea Peptides, Hyaluronic Acid, and Acai for hair hydration and health". # Visual style The ad features a clean, well-lit studio shot with a product focus. The backdrop is a slightly textured blue, creating depth and visual interest. The overall aesthetic is eco-conscious, with natural elements like a sunflower and coconut shell included as props, and the light-yellow panel at the bottom to call attention to the quote. # Hooks Headline: "Everyone said it was hormones. Nobody mentioned my shampoo was adding to the problem." # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - From a customer's POV, the ad opens with a quote about an issue that the viewer might be having with their hair and their current shampoo. The intention of this statement is to position the viewer as someone who may be experiencing similar problems and to introduce the product as a possible solution to this problem. - The ad then shows the product being advertised, along with the key ingredients and benefits, which allows the brand to highlight the product as a solution.

# Ad summary This image ad features a positive customer testimonial for Earthling Co. shampoo and conditioner bars, highlighting hair health and thickness improvements after switching from conventional shampoos. The visual backdrop showcases the product packaging. # Brand positioning The Earthling Co. positions itself as a provider of environmentally conscious hair care products. The brand is presented as a sustainable alternative to conventional shampoos, emphasizing natural ingredients and eco-friendly packaging. By offering shampoo and conditioner bars, the brand appears to cater to consumers looking to reduce plastic waste and adopt a more eco-conscious lifestyle without compromising on hair health and quality. The brand's marketing focuses on providing healthy and effective hair care solutions with the added benefit of environmental responsibility. # Product The Earthling Co. offers shampoo and conditioner bars, solid hair care products designed as an alternative to traditional liquid shampoos and conditioners. The products are packaged in cardboard boxes, emphasizing their eco-friendly nature. The shampoo bars are advertised as "Strengthening and Volumizing" and are suitable "For All Hair Types," with a "Vanilla Coconut" scent that includes Marshmallow Root, Jojoba Oil, and Elderberry. The conditioner bars are labeled as "Strengthening and Moisturizing" and also suitable "For All Hair Types," featuring a "Juicy Citrus Peach" scent with Coconut Oil, Glycerin, and Jojoba Oil. The product aims to eliminate the need for plastic bottles and offers a natural approach to hair care, promising healthy, shiny, and noticeably thickened hair, especially for those experiencing hair thinning due to menopause or other issues. # Visual style The ad has a clean and natural aesthetic, emphasizing the brand's commitment to eco-friendliness. The production quality appears to be studio-shot, with soft, diffused lighting that highlights the product packaging. The visual motif includes a grid-like arrangement of product boxes, creating a sense of organization and abundance. The typography is simple and legible, and the layout focuses on the customer testimonial as the primary message. # Hooks Headline: "Being smack dab in the middle of menopause, I noticed my hair was drastically thinning. After replacing my garbage shampoos with Earthling bar shampoos, I am thrilled to say my hair is healthy, shiny and has noticeably thickened up." # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The story begins with a customer testimonial, presented in a white bubble with rounded corners. This introduction intends to highlight the experiences of someone who has used the Earthling Co. products and found them effective. This comes from the perspective of the customer. - The testimonial is reinforced by a visual backdrop featuring multiple packages of Earthling Co. shampoo and conditioner bars. This is designed to show product availability and variety, while subtly emphasizing the brand's focus. The visual supports the customer's claims and helps viewers associate the positive experience with the physical product. This is from the brand's perspective. - The inclusion of a "Verified Customer" label beneath the testimonial and the placement of gold stars before the testimonial enhance the credibility of the statement. The aim is to assure potential buyers that the feedback is genuine and trustworthy. This is from an external source point of view.

# Ad summary This image ad features a quote from a customer about how shampoo was contributing to their hormone problems and it features The Earthling Co. shampoo and conditioner bars. # Brand positioning The Earthling Co. presents itself as an environmentally conscious brand offering sustainable alternatives to traditional hair care products. The brand emphasizes natural ingredients, with descriptions like "a refreshing, sweet fir scent with marshmallow root" prominently displayed. The brand positions itself as a solution for those seeking healthier hair care options that are also eco-friendly, directly addressing consumer concerns about the ingredients in conventional shampoos and conditioners. # Product The Earthling Co. offers shampoo and conditioner bars formulated for all hair types. The shampoo bars are designed to strengthen and volumize hair, while the conditioner bars aim to strengthen and moisturize. Each bar is crafted with natural ingredients and scents, such as coconut oil, jojoba oil, marshmallow root, and elderberry. The bars are presented as alternatives to traditional liquid products, addressing concerns about hormone disruption linked to certain shampoo ingredients. # Visual style The ad has a clean and natural aesthetic with soft lighting and muted colors. The products are neatly arranged to showcase their packaging, while the customer quote is presented in a simple, readable format. The overall impression is one of transparency and authenticity, aligning with the brand's focus on natural ingredients and sustainability. # Hooks Headline: "Everyone said it was hormones. Nobody mentioned my shampoo was adding to the problem." # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a customer quote stating, "Everyone said it was hormones. Nobody mentioned my shampoo was adding to the problem." This highlights a common misdiagnosis and introduces the idea that shampoo can contribute to hormonal imbalances. The audience experiences this from the customer's point of view, sharing their initial frustration and realization. - The focal point then shifts to The Earthling Co.'s shampoo and conditioner bars. The brand presents its product as a solution to the problem raised in the customer quote, highlighting the natural ingredients and benefits for hair health. This is the brand's perspective, showcasing their product as a safe and effective alternative.

# Ad summary The ad displays the brand's routine to target different hair concerns: hair thinning, lack of volume, dry & damaged, and frizzy hair. # Brand positioning The Speaking Tree brand is presented as a provider of natural hair care solutions, offering a variety of products that address different hair concerns. The brand is positioned as a company that cares about the health of your hair, with a focus on gentle and effective ingredients. This is emphasized by the focus on avoiding harsh chemicals like silicone and stripping agents. The brand aims to provide a comprehensive solution by offering gummies and topical products to target the hair from the inside and outside. # Product The Speaking Tree offers a range of hair care products designed to address various hair concerns. The products include: Hair Health Gummies for targeting thinning from the inside and outside; Shampoo Bar for strengthening and volumizing hair; Conditioner Bar for moisturizing and detangling; Dry Shampoo Powder for refreshing hair without water; and Hair & Body Oil for providing moisture and shine. Each product targets a specific concern, and the brand promotes using the products together as a complete routine. The products are designed for individuals seeking natural, gentle, and effective solutions to their hair problems. # Visual style The ad features a clean and organized visual style. The products are arranged neatly with a light background, offering a clear and inviting presentation. The layout is simple and easy to scan, with color-coded text boxes that make it simple for the viewer to quickly identify the product and the concern it targets. Overall, the visual aesthetic is approachable and calming. # Hooks Headline: Hair Concerns? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question, “Hair Concerns?” signaling that the ad is addressing a common problem many viewers can relate to. The intent is to immediately grab attention and draw in viewers who may be struggling with issues like thinning, dryness, or frizz. The POV is from the brand, setting up the problem they intend to solve through their products and establishing relevance for the target audience by showing the brand understand customer's hair concerns and needs. - The brand directly answers with the statement "WE HAVE A ROUTINE” to signal that they have a solution to address those concerns, offering a sense of relief and hope to viewers. The POV is from the brand, building trust by presenting a complete and easy-to-implement hair care regimen. - The ad highlights different hair concerns, such as hair thinning, lack of volume, dry & damaged hair, and frizzy hair, along with specific benefits of the routine. This segment breaks down each concern and how the brand's product addresses it. The POV is from the brand, showcasing its ability to meet the specific needs of the target audience with tailored solutions, and educating the potential customer on the product benefits for each hair problem. - The bottom of the ad shows all of the products and invites the viewer to "BUILD YOUR ROUTINE”. The POV is from the brand, reinforcing the idea of a complete solution, visually presenting the products, and encouraging immediate action towards purchase, leading to conversion.

# Ad summary The ad grabs attention by posing a question and highlights the brand's effort to target different audiences by focusing on different problems, such as dry and damaged hair, frizzy hair, thinning hair, and hair lacking volume. # Brand positioning The Earthling Co. is presented as a company offering solutions for common hair problems. The brand wants to position itself as caring and considerate by acknowledging common hair problems. The brand is positioned as thoughtful, providing products that target specific hair concerns, offering a personalized approach to hair care. # Product The advertisement focuses on identifying common hair problems such as dry and damaged hair, frizzy hair, thinning hair, and hair lacking volume. Each issue is represented by an icon and text on a light blue tile, framed by the visual of a woman looking in the mirror. These problems are presented as issues that may "stop you in the mirror?" This suggests that the products are designed to address these issues, boosting confidence and satisfaction with one's appearance. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and clarity. It features soft, diffused lighting and a muted color palette. The image quality is high, suggesting a professional studio shot. The use of icons and text on the tiles, combined with the brand logo, creates a cohesive and easily scannable layout. The overall style feels contemporary and approachable, likely designed to appeal to a health-conscious and environmentally aware audience. # Hooks Headline: Which one of these Stops you in the mirror? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking, “Which one of these Stops you in the mirror?” The question is designed to engage viewers and get them thinking about their own hair concerns, told from the brand's POV to address the viewer directly. - Next, the ad showcases four common hair problems: dry and damaged hair, frizzy hair, thinning hair, and hair lacking volume. These issues are visually represented with icons and labels on tiles, presented from the POV of the brand aiming to connect with the audience by pinpointing familiar hair struggles. - Finally, the ad subtly promotes The Earthling Co. as a potential solution. The brand logo is at the bottom of the frame, displayed from the brand’s POV to offer a solution to the hair problems previously mentioned.

# Ad summary This image ad positions the advertised shampoo bar as superior to other shampoos on the market by calling out its specific ingredients. The ad emphasizes the benefits of the shampoo bar and its key ingredients, while calling out the ingredient deficiencies of competing brands. # Brand positioning The brand is positioning itself in the shampoo and haircare space as one that formulates products specifically to address hair loss issues. The brand emphasizes clean ingredients and efficacy, suggesting it is a healthy alternative to other shampoos on the market, which are framed as potentially harmful and causing hair loss. # Product The advertised product is a shampoo bar, which is a solid form of shampoo, and it works by lathering when wet and rubbed on the hair or scalp. This shampoo bar is for people experiencing hair loss and inflamed scalps. The shampoo bar is formulated with key ingredients that are explicitly mentioned, including: Sulfate-free which stops stripping the inflamed menopausal scalp; Marshmallow Root which soothes scalp inflammation; Panthenol (B5) which strengthens what's left; and No Silicones for no buildup blocking growth. The ad highlights the benefit of using this product over others by inviting the viewer to "SEE WHAT'S IN YOURS VS OURS." # Visual style The ad uses a clean, minimalist visual style with a focus on natural elements. The use of moss as a background creates a sense of naturalism and reinforces the "clean" ingredients messaging. The product is centrally located and well-lit, drawing the viewer's eye. The use of rectangles to organize the information is clean and easily scannable. The ad has a polished, studio-shot production quality. # Hooks Headline: Your shampoo has two jobs. Most are only doing one. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a statement about shampoo: "Your shampoo has two jobs. Most are only doing one." This is designed to capture the viewer's attention by making them question the effectiveness of their current shampoo. The brand is speaking directly to the customer. - The ad follows up by suggesting the main job their shampoo is failing at is "making your hair loss worse." This frames the viewer's existing shampoo as the problem and positions the advertised product as the solution. The brand is speaking directly to the customer. - The ad lists the key ingredients in the shampoo bar: Sulfate-free, Marshmallow Root, Panthenol (B5), and No Silicones. For each ingredient, the ad lists a specific benefit for hair and scalp health, such as "stops stripping the inflamed menopausal scalp" and "soothes scalp inflammation." The brand is highlighting key functional aspects of the product. - The ad ends with an invitation to "SEE WHAT'S IN YOURS VS OURS." This is designed to prompt the viewer to compare the ingredients in their current shampoo with the clean ingredients in the advertised shampoo bar. The brand is challenging the viewer to evaluate the quality of their current shampoo.